#AdTech

[utopicwork]

Link to bypass paywall if necessary

[labgrownneet]

i have nothing against the transgender community, but when possible, please transition as kids. by the time you're an adult, you exist in tens of thousands of databases. when your name and gender change, it makes it harder for us to serve you the most relevant ads

[mostlysignssomeportents]

“Brand safety” killed Jezebel

I'll be at the Studio City branch of the LA Public Library this Monday, November 13 at 1830hPT to launch my new novel, The Lost Cause. There'll be a reading, a talk, a surprise guest (!!) and a signing, with books on sale. Tell your friends! Come on down!

Progressives: if you want to lose to conservatives, all you need to do is reflexively praise and support everything conservatives turn into a culture-war issue, without considering whether they might be right. Because sometimes…they're right.

Remember early in the Trump presidency, when conservatives all woke up and discovered that America's spy agencies – excuse me, "the intelligence community" – were dirty-tricking psychos who run amok, lawlessly sabotaging democracy? Progressives have been shouting this ever since Hoover's FBI tried to blackmail MLK into killing himself:

https://en.wikipedia.org/wiki/FBI%E2%80%93King_suicide_letter

But millions of progressives forgot about COINTELPRO, CIA dirty tricks and CIA mass spying when this "intelligence community" temporarily set out to wrong-foot Trump. Remember James Comey votive candles?

https://www.usatoday.com/story/opinion/2019/08/30/james-comey-fbi-memo-leaks-trump-inspector-general-report-column/2157705001/

Anthropologists have a name for this phenomenon, in which one side reverses its positions because their sworn enemies have done so. It's called schizmogenesis, and it goes like this: "If they hate it, we love it":

https://pluralistic.net/2021/12/18/schizmogenesis/

Schizmogenesis is an equal-opportunity delusion. Within living memory, white evangelicals supported abortion, because their sworn enemies – Catholics – opposed it. Some of those white Boomer women who voted Trump because abortion was literally the only issue they cared about held the opposite position on abortion not so long ago – and completely forgot about it:

https://text.npr.org/734303135

The main purpose of the culture war isn't immiserating marginalized people – that's its effect, but its purpose is to distract low-information turkeys (working people) so they'll vote for Christmas (the ongoing seizure of power by American oligarchs). For the funders of conservative movement politics, the cruelty isn't the point, it's merely the tactic. The point is power:

https://pluralistic.net/2022/03/09/turkeys-voting-for-christmas/#culture-wars

Which brings me to "woke capitalism." Conservative string-pullers have whipped up their base about the threat of companies embracing social causes. They (erroneously) claim that corporations have progressive values, and that big business is thumbing the scales for causes they despise. The purpose here isn't to sow distrust of capitalism per se. Rather, it's to stampede talk-radio-addled supporters into backing the oligarchy's agenda. Remember when culture war leaders told their base to support being gouged on credit-card junk fees "to own the libs?"

https://pluralistic.net/2023/08/04/owning-the-libs/#swiper-no-swiping

That's schizmogenesis working against the conservative rank-and-file, tricking them into taking the side of a cartel of wildly profitable payment processors who are making billions by picking their pockets (credit card fees are up 40% since the covid lockdowns), because (checks notes), Target pays these profiteers a lot to process its payments, and Target sells Pride merch (no, really):

https://pluralistic.net/2023/08/04/owning-the-libs/#swiper-no-swiping

It's easy to point and laugh at conservative dopes when they're tricked into shooting themselves in the balls to own the libs. This is not a hypothetical example:

https://pluralistic.net/2020/05/28/holographic-nano-layer-catalyser/#musketfuckers

But progressives do it, too, particularly when they embrace monopolies as a force for positive social change. Remember 2019, when people got excited about playing loud pop music at Nazi rallies in the hopes that the monopoly video platforms' copyright filters would make any video from that rally impossible to post?

https://memex.craphound.com/2019/07/23/clever-hack-that-will-end-badly-playing-copyrighted-music-during-nazis-rallies-so-they-cant-be-posted-to-youtube/

I warned then that if this tactic worked, it would be used by cops to prevent you from recording them when they're macing you or splitting your skull with a billyclub, and yup, within a couple years, cops were blaring Taylor Swift music in hopes of preventing the public from posting videos of their illegal conduct:

https://pluralistic.net/2022/04/07/moral-hazard-of-filternets/#dmas

Conservatives are (partially) right about woke capitalism. It is a threat to democracy. Concentrating the power to decide who gets to speak and what they get to say into the hands of five or six corporations, mostly run by mediocre billionaires, is bad for society. The moderation decisions of giant platforms are a form of (commercial) censorship, even these don't violate the First Amendment:

https://locusmag.com/2020/01/cory-doctorow-inaction-is-a-form-of-action/

(The progressive delusion that censorship only occurs when the First Amendment is violated is a wild own-goal, one that excuses, for example, the decision by school book-fair monopolist Scholastic to remove books about queers and Black and brown people from its offerings as a purely private matter without consequences for free speech):

https://www.themarysue.com/scholastic-response-to-authors-and-illustrators-on-diverse-books/

Conservatives are only partially right about woke capitalism, though. Here's what they're wrong about: corporations don't have values. Target isn't selling Pride tees because they support progressive causes, they're selling them because it seems like a good way to increase returns to their shareholders. Individuals – even top executives – at Target might endorse the cause, but the company will only durably support the cause if that endorsement is profitable, which means that when it stops being profitable, the company will stop supporting the cause:

https://www.cnn.com/2023/05/23/business/target-lgbtq-merchandise/index.html

The idea that corporations have values isn't merely stupid, it's very dangerous. The Hobby Lobby decision – which allows corporations to deny basic health-care expenses for women on the basis that a Bronze Age mystic wouldn't approve of an IUD – rests on the ideological foundation that corporate personhood includes corporate values:

https://en.wikipedia.org/wiki/Burwell_v._Hobby_Lobby_Stores,_Inc.

Citizens United – the idea that corporations should be allowed to funnel unlimited funds to politicians who'll sell out the public good in favor of investor profits – also depends on a form of corporate personhood that includes values:

https://en.wikipedia.org/wiki/Citizens_United_v._FEC

There are undeniably instances in which corporate monopoly power benefits progressive causes, but these are side-effects of corporate power's main purpose, namely: taking money and power away from working people and giving it to rich people. That is what monopoly power is for.

Which brings me to ad-tech, "brand safety," and the demise of Jezebel, the 16 year old feminist website whose shuttering was just announced by its latest owner, G/O Media:

https://www.metafilter.com/201349/This-is-the-end-of-Jezebel-and-that-feels-really-really-bad

Jezebel's demise is the direct result of monopoly power. Jezebel writes about current affairs – sex, politics, abortion, and other important issues of great moment and significance. When we talk about journalism as a public good, necessary for a healthy civic life, this is what we mean. But unfortunately for Jezebel – and any other news outlet covering current events – there are vast, invisible forces that exist solely to starve this kind of coverage of advertising revenue.

Writing for the independent news site 404 Media, reporter Emanuel Maiberg and former Motherboard editor-in-chief Jason Koebler go deep on the "brand safety" industry, whose mission is to assist corporations in blocking their ads from showing up alongside real news:

https://www.404media.co/advertisers-dont-want-sites-like-jezebel-to-exist/

Maiberg and Koebler explain how industry associations like the World Federation of Marketers' Global Alliance for Responsible Media (GARM) promulgate "frameworks" to help advertisers automatically detect and exclude real news from consideration when their ads are placed:

https://www.peer39.com/blog/garm-standards

This boycott makes use of scammy "AI" technology like "sentiment and emotional analysis" to determine whether an article is suitable for monetization. These parameters are then fed to the ad-tech duopoly's ad auction system, so Google and Meta (who control the vast majority of online advertising) can ensure that real news is starved of cash.

But reality is not brand-safe, and high quality, reputable journalistic outlets are concerned with reality, which means that the "brand safe" outlets that attract the most revenue are garbage websites that haven't yet been blacklisted by the ad-safety cartel, leading to major brands' ads showing up alongside notorious internet gross-out images like "goatse":

https://www.404media.co/sqword-game-dev-sneaks-goatse-onto-a-dozen-sites-that-stole-his-game/

More than a fifth of "brand safe" ad placements end up on "made for advertising" sites, which 404 Media describe as "trash websites that plagiarize content, are literally spam, pay for fake traffic, or are autogenerated websites that serve no other purpose than capturing ad dollars":

https://www.ana.net/miccontent/show/id/rr-2023-06-ana-programmatic-transparency-first-look

Despite all this, many progressives have become cheerleaders for "brand safety," as a countervailing force to the drawdown of trust and safety at online platforms, which led to the re-platforming of Nazis, QAnon conspiratorialists, TERFs, and other overt elements of the reactionary movement's vanguard on Twitter and Facebook. Articles about ads for major brands showing up alongside Nazi content on Twitter are now a staple of progressive reporting, presented as evidence of Elon Musk's lack of business acumen. The message of these stories is "Musk is bad at business because he's allowing Nazis on his platform, which will send advertisers bolting for the exits to avoid brand-safety crises."

This isn't wrong. Musk is a bad businessman (he's a good scam artist, though). Twitter is hemorrhaging advertisers, notwithstanding the desperate (and easily debunked) stats-juking its "CEO," Linda Yaccarino, floats onstage at tech conferences:

https://www.techdirt.com/2023/10/11/math-problem-for-linda-yaccarino-if-90-of-the-top-advertisers-have-come-back-but-are-only-spending-10-of-what-they-used-to-how-screwed-are-you/

But progressives are out of their minds if they think the primary effect of the brand safety industry is punishing Elon Musk for secretly loving Nazis. The primary effect of brand safety is killing reality-based coverage of the news of the day, and since reality has a well-known anti-conservative bias, anything that works against the reality-based community is ultimately good for oligarchy:

https://en.wikipedia.org/wiki/Reality-based_community

We can't afford to let schizmogenesis stampede us into loving things just because conservative culture warriors have been momentarily tricked into hating them as part of oligarchs' turkeys-voting-for-Christmas project. "Swivel-eyed loons hate it, so it must be good," is a worse-than-useless heuristic for navigating complex issues:

https://locusmag.com/2023/05/commentary-cory-doctorow-the-swivel-eyed-loons-have-a-point/

A much better rule of thumb is "If oligarchs love something, it's probably bad." Almost without exception, things that are good for oligarchs are bad for the rest of us. I mean, this whole shuttering of Jezebel starts with an oligarch imposing his will on millions of other people. Jezebel began life as a Gawker Media site, beloved of millions of readers, destroyed when FBI informant Peter Thiel secretly funded Hulk Hogan's lawsuit against the publisher in a successful bid to put them out of business to retaliate for their unfavorable coverage of Thiel:

https://www.theatlantic.com/business/archive/2018/02/hogan-thiel-gawker-trial/554132/

This, in turn, put Jezebel under the ownership of G/O Media, who are unwilling to pay for a human salesforce that would – for example – sell advertising space on Jezebel to sex-toy companies or pro-abortion groups. G/O has been on a killing spree, shuttering beloved news outlets like Deadspin:

https://deadspin.com/this-is-how-things-work-now-at-g-o-media-1836908201

G/O's top exec, an oligarch named Jim Spanfeller who answers to the private equity looters at Great Hill Partners, is bent on ending reality-based coverage in favor of "letting robots shit out brand safe AI-assisted articles about generic topics":

https://www.msnbc.com/opinion/msnbc-opinion/ai-articles-disinformation-future-g-o-media-rcna95944

Three quarters of a century ago, Orwell coined a term to describe this kind of news: duckspeak,

It was not the man’s brain that was speaking it was his larynx. The stuff that was coming out of him consisted of words but it was not speech in true sense: it was a noise uttered in unconsciousness like the quacking of a duck.

When investors and analysts speak of "content" (rather than, say, "journalism"), this is what they mean – a warm slurry of platitudes, purged of any jagged-edged fragments to render it a perfectly suitable carrier for commercial messages targeted based on surveillance data about the "consumer" whose eyeballs are upon it.

This aversion to reality has been present among corporate decisionmakers since the earliest days, but the consolidation of power among large firms – ad-tech firms, online platforms, and "brands" themselves – makes corporate realityphobia much easier to turn into, well, reality, giving advertisers the fine-grained power to put Jezebel and every site like it out of business.

As Koebler and Maiberg's headliine so aptly puts it, "Advertisers Don’t Want Sites Like Jezebel to Exist."

The reason to deplore Nazis on Twitter is because they are Nazis, not because their content isn't brand-safe. The short-term wins progressives gain by legitimizing a corporate veto over what we see online are vastly overshadowed by the most important consequence of brand safety: the mass extinction of reality-based reporting. Reality isn't brand safe. If you're in the reality based community, brand safety should be your sworn enemy, even if they help you temporarily get a couple of Nazis kicked off Twitter.

If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:

https://pluralistic.net/2023/11/11/ad-jacency/#brand-safety

[exeggcute]

in a similar vein to the stuff I was talking about recently with google (unknowingly?) selling invalid ad placements, here's an interesting post I saw on linkedin the other day about advertisers who think they're buying ad space on one domain but are really buying ad space on another:

so, for context: the woman behind this post was one of the creators of the sleeping giants campaign, which was a (pretty successful!) attempt to choke out right-wing "news" websites and other peddlers of misinformation by drying up their advertising revenue. she went on to found the check my ads institute, which does a lot of the same stuff and more; one of the recurring themes of check my ads' messaging is that advertisers often aren't aware that they're running ads on unsavory websites (and are therefore inadvertently funding those websites via their ad budgets, even though they genuinely want to avoid doing so)... in part because advertisers frequently aren't aware of where their ads are running, period.

in this post specifically, she's not talking about individual advertisers but about one of the companies that exists to connect advertisers (brands who want to buy ad space) and publishers (websites who sell ad space)—in this case, an ad platform called unruly, although they recently got absorbed into a bigger company called nexxen.

nexxen is an all-in-one ad platform that's both a DSP (demand-side platform, which helps advertisers buy ad placements) and an SSP (supply-side platform, which helps websites sell ad placements). they make money by taking a cut of each transaction.

what's happening here is that unruly/nexxen worked with a publisher called yorogon.com who was selling inventory (i.e., ad space) through nexxen's platform. so if you're an advertiser who wants to run ads somewhere, you can go to nexxen and buy inventory from their available sellers; in other words, ad space offered by yorogon.com is one of the "products" for sale on nexxen's markplace. (most of these transactions happen in split-second auctions, though... it's not like shopping on ebay.)

the problem is that this seller who nexxen authorized as "yorogon" wasn't actually running ads on yogoron.com or any of yorogon's nonexistent clients' websites... they were running those ads on fucking breitbart lol. basically the equivalent of a supermarket agreeing to sell some new cereal on behalf of the manufacturer, but the boxes are actually full of thumbtacks.

we can pretty safely assume that breitbart did this on purpose because they know that a lot of the big advertisers with fat wallets shy away from publishers like them—for a number of reasons—which means that they have to sell their inventory to smaller, shittier advertisers with less money to spend. otoh there's no reason to believe that nexxen was deliberately taking part in the charade; for one, the information that led to this discovery is public, so anyone who gave half a shit could've figured it out (including nexxen or any of their advertisers lol). not exactly some vast conspiracy when your extremely public records give away the mismatch. and for two, the whole "promising to run an ad in a certain location but actually running it in a different location" is a massive fucking no-no even if the "different location" isn't andew breitbart's personal wank cave. from that last link I just shared, scroll down a bit and you can find this:

note that the warning code isn't "you're buying ads on a shitty website that sucks," the warning is "you're buying ads on a website that isn't what it says it is." but there is a dedicated warning code! because back to the cereal metaphor from earlier, this is like—okay, even if the cereal box is full of actual cereal instead of thumbtacks, it's still a problem if you thought you were getting honey nut cheerios and then opened the box and it was full of apple jacks instead. (and god knows I would never willingly buy apple jacks.)

whatever you're selling, it has to be accurate: if you offer ad space on golflovers.com but you actually run the ad on golfenthusiasts.com, that's still a major issue and the advertisers you work with will rightfully jump on your ass about it... assuming they ever find out, lol.

what's really interesting to me, though, isn't so much that an ad platform was selling misrepresented ad inventory—because as far as I can tell, that happens all the time—but more that we only know about this particular instance because it involves breitbart. check my ads is specifically hellbent on throttling breitbart's ad revenue, which is why someone was even poking around in these seller lists in the first place. anyone else could have; the advertisers who unknowingly bought ad space on breitbart theoretically could have, and nexxen certainly should have.

but for all the ad quality and transparency standards in place, any parties involved in the advertising supply chain still have to take action and check their records to make sure they're following said standards. if they get complacent, bad actors absolutely can and will try to slip through their defenses. and what's especially embarrassing in this case is how many safety partners unruly/nexxen was working with who claim to mitigate this exact scenario... although one of them was doubleverify and they kinda suck lol

[azspot]

Google and Meta have no meaningful checks to prevent anyone from establishing a shell company that buys and targets ads with their services, and the data-brokers that feed into those services are even less well-protected against fraud and other malicious act.

Cory Doctorow

[cyberanalyst023]

Exploring the Azure Technology Stack: A Solution Architect’s Journey

Kavin

As a solution architect, my career revolves around solving complex problems and designing systems that are scalable, secure, and efficient. The rise of cloud computing has transformed the way we think about technology, and Microsoft Azure has been at the forefront of this evolution. With its diverse and powerful technology stack, Azure offers endless possibilities for businesses and developers alike. My journey with Azure began with Microsoft Azure training online, which not only deepened my understanding of cloud concepts but also helped me unlock the potential of Azure’s ecosystem.

In this blog, I will share my experience working with a specific Azure technology stack that has proven to be transformative in various projects. This stack primarily focuses on serverless computing, container orchestration, DevOps integration, and globally distributed data management. Let’s dive into how these components come together to create robust solutions for modern business challenges.

Understanding the Azure Ecosystem

Azure’s ecosystem is vast, encompassing services that cater to infrastructure, application development, analytics, machine learning, and more. For this blog, I will focus on a specific stack that includes:

Azure Functions for serverless computing.

Azure Kubernetes Service (AKS) for container orchestration.

Azure DevOps for streamlined development and deployment.

Azure Cosmos DB for globally distributed, scalable data storage.

Each of these services has unique strengths, and when used together, they form a powerful foundation for building modern, cloud-native applications.

1. Azure Functions: Embracing Serverless Architecture

Serverless computing has redefined how we build and deploy applications. With Azure Functions, developers can focus on writing code without worrying about managing infrastructure. Azure Functions supports multiple programming languages and offers seamless integration with other Azure services.

Real-World Application

In one of my projects, we needed to process real-time data from IoT devices deployed across multiple locations. Azure Functions was the perfect choice for this task. By integrating Azure Functions with Azure Event Hubs, we were able to create an event-driven architecture that processed millions of events daily. The serverless nature of Azure Functions allowed us to scale dynamically based on workload, ensuring cost-efficiency and high performance.

Key Benefits:

Auto-scaling: Automatically adjusts to handle workload variations.

Cost-effective: Pay only for the resources consumed during function execution.

Integration-ready: Easily connects with services like Logic Apps, Event Grid, and API Management.

2. Azure Kubernetes Service (AKS): The Power of Containers

Containers have become the backbone of modern application development, and Azure Kubernetes Service (AKS) simplifies container orchestration. AKS provides a managed Kubernetes environment, making it easier to deploy, manage, and scale containerized applications.

Real-World Application

In a project for a healthcare client, we built a microservices architecture using AKS. Each service—such as patient records, appointment scheduling, and billing—was containerized and deployed on AKS. This approach provided several advantages:

Isolation: Each service operated independently, improving fault tolerance.

Scalability: AKS scaled specific services based on demand, optimizing resource usage.

Observability: Using Azure Monitor, we gained deep insights into application performance and quickly resolved issues.

The integration of AKS with Azure DevOps further streamlined our CI/CD pipelines, enabling rapid deployment and updates without downtime.

Key Benefits:

Managed Kubernetes: Reduces operational overhead with automated updates and patching.

Multi-region support: Enables global application deployments.

Built-in security: Integrates with Azure Active Directory and offers role-based access control (RBAC).

3. Azure DevOps: Streamlining Development Workflows

Azure DevOps is an all-in-one platform for managing development workflows, from planning to deployment. It includes tools like Azure Repos, Azure Pipelines, and Azure Artifacts, which support collaboration and automation.

Real-World Application

For an e-commerce client, we used Azure DevOps to establish an efficient CI/CD pipeline. The project involved multiple teams working on front-end, back-end, and database components. Azure DevOps provided:

Version control: Using Azure Repos for centralized code management.

Automated pipelines: Azure Pipelines for building, testing, and deploying code.

Artifact management: Storing dependencies in Azure Artifacts for seamless integration.

The result? Deployment cycles that previously took weeks were reduced to just a few hours, enabling faster time-to-market and improved customer satisfaction.

Key Benefits:

End-to-end integration: Unifies tools for seamless development and deployment.

Scalability: Supports projects of all sizes, from startups to enterprises.

Collaboration: Facilitates team communication with built-in dashboards and tracking.

4. Azure Cosmos DB: Global Data at Scale

Azure Cosmos DB is a globally distributed, multi-model database service designed for mission-critical applications. It guarantees low latency, high availability, and scalability, making it ideal for applications requiring real-time data access across multiple regions.

Real-World Application

In a project for a financial services company, we used Azure Cosmos DB to manage transaction data across multiple continents. The database’s multi-region replication ensure data consistency and availability, even during regional outages. Additionally, Cosmos DB’s support for multiple APIs (SQL, MongoDB, Cassandra, etc.) allowed us to integrate seamlessly with existing systems.

Key Benefits:

Global distribution: Data is replicated across regions with minimal latency.

Flexibility: Supports various data models, including key-value, document, and graph.

SLAs: Offers industry-leading SLAs for availability, throughput, and latency.

Building a Cohesive Solution

Combining these Azure services creates a technology stack that is flexible, scalable, and efficient. Here’s how they work together in a hypothetical solution:

Data Ingestion: IoT devices send data to Azure Event Hubs.

Processing: Azure Functions processes the data in real-time.

Storage: Processed data is stored in Azure Cosmos DB for global access.

Application Logic: Containerized microservices run on AKS, providing APIs for accessing and manipulating data.

Deployment: Azure DevOps manages the CI/CD pipeline, ensuring seamless updates to the application.

This architecture demonstrates how Azure’s technology stack can address modern business challenges while maintaining high performance and reliability.

Final Thoughts

My journey with Azure has been both rewarding and transformative. The training I received at ACTE Institute provided me with a strong foundation to explore Azure’s capabilities and apply them effectively in real-world scenarios. For those new to cloud computing, I recommend starting with a solid training program that offers hands-on experience and practical insights.

As the demand for cloud professionals continues to grow, specializing in Azure’s technology stack can open doors to exciting opportunities. If you’re based in Hyderabad or prefer online learning, consider enrolling in Microsoft Azure training in Hyderabad to kickstart your journey.

Azure’s ecosystem is continuously evolving, offering new tools and features to address emerging challenges. By staying committed to learning and experimenting, we can harness the full potential of this powerful platform and drive innovation in every project we undertake.

[vedangkadia]

🚀 Meta's New Ad Tools for Facebook & Instagram Are Here! 🎯

Meta just released exciting updates to its ad platforms, aimed at making your campaigns smarter and more effective. Here's a quick look at what’s new and why it matters:

1️⃣ Smarter Targeting with AI: Meta's AI-powered optimization helps you polish your ad targeting. Whether you're customizing ads for different audiences or adjusting campaigns, these tools are designed to reach the right people more efficiently.

2️⃣ New Incremental Attribution Model: This new attribution setting targets those who are more likely to convert after seeing your ad—customers who wouldn’t have taken action otherwise. Early tests show an average 20% increase in incremental conversions, ensuring your ads have a real impact.

3️⃣ Better Analytics Integration: Meta is simplifying connections with external analytics tools like Google Analytics and Adobe, providing a clearer view of how your campaigns perform across platforms. Now, you can track and understand the full customer journey, from paid social to SEO, all in one place.

✨ Key Features :

- Conversion Value Rules: Prioritize high-value customers without creating separate campaigns. Adjust your bids for different customer actions based on long-term value, so you can place higher bids on customers who offer more value over time—all within the same campaign.

- Incremental Attribution: Focus on “incremental conversions”—customers who wouldn’t have converted without seeing your ad. Early adopters have seen a 20% rise in these valuable conversions.

- Cross-Platform Analytics: Meta’s direct connections with analytics platforms allow you to merge data from different channels, giving you a holistic view of your ad performance. Early tests show a 30% increase in conversions when third-party analytics tools like Google Analytics are used alongside Meta ads.

These updates are about improving the precision and efficiency of your ad campaigns. Meta’s new AI-driven features help you achieve better results, make smarter decisions, and maximize the value of your ad spend.

💡 What to Do Now :

✔️ Review your current Meta ad strategy to ensure you're ready to take advantage of these tools.

✔️ Map out your customer journey to identify where these new features can add the most value.

✔️ Be prepared to test these updates as they roll out—early adopters are already seeing impressive gains.

How do you plan to use these new Meta tools? Share your thoughts in the comments below! 💬

📌Follow us on Social Media📌

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[paulrobertskubient]

Paul Roberts Kubient: A Visionary Leader in Technology Digital Marketing

In the fast-paced world of technology and digital marketing, Paul Roberts Kubient stands out as a dynamic leader with a knack for innovation and strategic foresight. With over 20 years of experience, Paul Roberts has built a remarkable career, founding and scaling multiple companies at the intersection of advertising technology (adtech) and artificial intelligence (AI). His work continues to shape the future of digital marketing, making him a key figure in the industry.

A Track Record of Success

Paul Roberts’ career is defined by his ability to create solutions that anticipate the evolving needs of the digital landscape. Known for his forward-thinking approach, he has founded and scaled numerous tech companies that address critical challenges in advertising and marketing.

One of his most notable ventures is Kubient, a disruptive digital advertising platform that leverages AI to optimize programmatic advertising. By using advanced technology to enhance the efficiency of online ad campaigns, Kubient has positioned itself as a leader in the adtech space, reducing fraud and delivering better results for advertisers and publishers. Roberts' leadership at Kubient exemplifies his vision of combining AI with marketing to create smarter, more efficient, and ethical ad networks.

Innovation in AI and Adtech

Paul Roberts Kubient is a pioneer in integrating AI into advertising strategies, understanding that AI can dramatically improve how businesses target, engage, and convert audiences. His focus on AI-driven solutions has enabled the companies he leads to offer more personalized and data-driven marketing strategies.

By leveraging AI and machine learning, Paul Roberts has pushed the boundaries of what digital advertising can achieve, making it possible to analyze vast amounts of consumer data in real-time and deliver targeted content with greater accuracy. This has proven especially critical as consumer behavior becomes more fragmented across different digital channels.

His work has helped brands optimize their campaigns, ensuring that marketing dollars are spent efficiently while delivering maximum impact. With AI, Roberts has empowered brands to not only keep up with but also lead in the rapidly evolving digital marketing environment.

A Vision for the Future of Digital Marketing

Looking ahead, Paul Roberts Kubient is focused on shaping the future of digital marketing through innovation and sustainability. His leadership reflects a deep understanding of the critical role technology plays in the industry’s future, especially in areas like AI, data privacy, and programmatic advertising.

Paul Roberts is also passionate about creating more ethical, transparent digital advertising ecosystems. He believes in harnessing AI’s potential to combat issues like ad fraud while enhancing consumer trust by respecting data privacy regulations. As the digital marketing landscape faces increased scrutiny over privacy concerns, his commitment to responsible innovation positions him as a forward-thinking leader.

Conclusion

Paul Roberts’ expertise in technology and digital marketing, coupled with his visionary leadership, has helped him build a legacy of success and innovation. His work at Kubient and other ventures demonstrates his ability to stay ahead of industry trends and address the challenges of a rapidly changing digital ecosystem. Through his relentless pursuit of combining AI and adtech, Roberts continues to drive the future of marketing, setting new standards for how businesses engage with audiences in the digital age.

With his sights set firmly on the future, Paul Roberts remains a visionary leader, pushing the boundaries of what's possible in technology and digital marketing, ensuring that the industry remains dynamic, innovative, and impactful for years to come.

[madstars-festival]

[Introducing the Final Jury for MAD STARS 2024 (4)❤️]

Meet the final jury in the PR, Brand Experience & Activation, Media, Place Brand, Outdoor, Commerce led by Emma de la Fosse, CCO of Edelman UK!👏👏

2024 Final Jury 👉 https://bit.ly/3XNrA8c

[peterbordes]

(via The difference between attribution and intent driven advertising on the open web)

Attribution and intent are related but distinct concepts in marketing measurement. Attribution focuses on assigning credit for conversions or sales to specific marketing touchpoints along the customer journey. It aims to understand which ads, channels, or campaigns influenced a customer’s purchase decision. Common attribution models include last-click, first-click, linear, time decay, and data-driven models.

[reillybrutus]

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[businessgrowthmanagers]

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[cadyrocks]

For all the alleged benefits (ha ha funny joke) of surveillance advertising, I kinda can't imagine that it's a good use of ad dollars to make sure that I get served the same ad for the same game I have no interest in every ten seconds. Like, there's obviously something wrong here, right?

Or how about when you get served two ads in a row for a shitty mobile game, and the two ads seem to depict two wildly different games in wildly different genres? One ad features a buff werewolf getting in a fight with an edgy fantasy dragon, the other features something that looks like a cut-rate pokemon. Either you're lying to me about what your game is, or your game is a bloated incoherent mess - either way, hard pass.

I don't get the logic here. I don't understand who this appeals to. If you're serving ads based on stolen data profiles on us, why do you suck so much at it? You're not making me want to play your shitty game. You're making me want to visit your head of marketing with a list of grievances and a very large axe.

[exeggcute]

the other day WIRED published an op-ed about how "google modifies search results to get at your wallet" which, when I read it, seemed a little speculative to me (in part because it made some weird claims about ads, including conflating organic search results with ad placements), and now WIRED just retracted the article for not meeting their standards and in response people are treating this like some kind of huge conspiracy but (1) it was literally an op-ed lol (2) someone shared the "semantic matching" slide that the article referred to and, unlike the article's claim about secretly replacing queries with other queries, this is a long-standing feature that adds related queries to your query, which is why you can google "dog" and get results that match synonyms like "puppy" or "hound" [ETA: I may have actually misunderstood as well; google does do semantic matching for searches, but the slide wasn't even about that—it was about running the same ad on different queries via keyword matching. so e.g., if an advertiser wants to run ads on searches for "roller blades," google can/will also treat "roller skates" as an equivalent keyword and show the same ad on those searches as well] (3) the whole thing was written a former duckduckgo VP. no competing interests here sir lol.

like, don't get me wrong, I'm interested in seeing google get knocked down a peg (even if I think some of the evidence in this anti-trust suit is flimsy) but staking your arguments on baseless speculation is not helping the credibility of the anti-corporate-web movement... and I've said it before but casting shit in overly simplistic terms of "google is the corporate big bad, its competitors are righteous and good" is naive as hell—duckduckgo's search results rely on bing and yahoo's search engines, among others; duckduckgo makes money by publishing ads through microsoft's ad network. it's corporate all the way down.

considering that both google and duckduckgo are search engines who publish ads, it makes sense that duckduckgo would want to see their biggest competitor defanged here. if google is truly exercising a monopoly (which tbh I think any monopoly is probably linked more to the saturation of their end-to-end ad network than the reach of their search, but whatever) then ending that monopoly is a clear win! but duckduckgo and other competitors want to come in and fill that space, not make the internet free and demonetized and scrub all corporate influence from search, ya know. money always powers this machine. and I don't see a truly free (as in both libre and beer) search engine entering the fray unless it finds a corporate sponsor willing to cover the enormous costs of running one, in which case we're back at square one. even mozilla/firefox relies on that sweet google money etc etc

[azspot]

Other lists of American users accessible for a price across the platform raise serious national security concerns, experts say, as they reveal data brokers striving to isolate millions of mobile devices carried by government workers—from US judges and military service members to executive agency staff and employees on Capitol Hill.