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Lara Klaus is actively contributing on Quora, sharing well-researched answers about laser hair removal, skincare, waxing methods, and long-term hair reduction techniques. Her insights are backed by trusted resources and real-world experience. She writes on behalf of Epilation World, a growing global platform focused on honest, science-supported beauty and grooming content.

Follow her Quora activity to explore questions that truly matter in the world of personal care.

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[sanketcommunications]

Quora Marketing: Best Practices for B2B Companies

As a social networking and Q&A platform, Quora is a one stop solution for all of people’s queries. It covers almost every topic, industry, niche and specialization under the sun and creates the perfect atmosphere for communities to come together and communicate about common interests.

 With a pool of answer-seekers continuously searching for products, reviews, services and feedback for brands, it is the perfect platform for B2B companies to showcase their expertise and promote themselves. In fact, 60% of businesses on Quora are B2B companies, the rest 40% being B2C companies. Some of the best ways in which this platform can be used to its fullest potential include -

Optimize Your Quora Profile

Very similar to LinkedIn, a Quora profile reflects your expertise and demonstrates your qualifications. It is something that will help you connect with like-minded people and build the trust needed to lay the foundation of your marketing goals. Present your Quora profile as a short gist of your education, qualifications, accolades, company information and experience. Simplicity is the key to profile optimization and appearing legit.

Answer Industry-Related Questions

Being active on Quora is all about being relevant. This is possible when you, as an expert in your industry of working, reach out to people who have questions on related matters. Thus, show how your product/service can be the solution to their problems. Answer like an expert, research and frame a concrete answer and avoid vague information at all costs. That’s what will get you all the upvotes and more recognition on the platform. More upvotes means more reach and more access to the leads you’ve been trying to work on.

Follow Relevant Topics and Groups

To expand your community and connect with the right people, it is imperative that you follow relevant groups and topics. Thus, the algorithm will show you questions and content that are relevant to your B2B company and help you generate leads more easily. Without this practice, it is likely that you might get lost in the vast acres of information that Quora has to offer. The community you are connecting with can be considered as warm leads that lead you to better conversions.

Conversions and Sales

Once you’ve gotten the hang of the first three practices, you are set to make the conversions. From personally messaging the prospective buyers on Quora and striking a conversation to running ads on Facebook and Google, you can dive into your best bet at converting the lead. People follow their own methodologies when it comes to conversions but make sure that you have the expertise that you need to keep your leads intact.

In a day where everything is highly specialized and professional, it is ideal to get such services by the experts rather than taking things into your own hands when you have limited knowledge. Digital .marketing agencies in Bhubaneswar like Sanket Communications provide expert solutions and can give your B2B company the push it needs on Quora to generate quality leads.

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[smartkarrot]

Just getting your feet wet in Customer Success and looking for the next must-read book? 📙 Check out what our CEO, Prithwi Dasgupta, recommends, plus his advice ✍ for aspiring CS pros on how to start strong. https://www.quora.com/What-are-the-must-reads-for-someone-who-wants-to-be-world-class-in-SaaS-customer-success?top_ans=270934451