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Weekly SEO Q&A – Hump Day Hangouts – Episode 329

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Click on the video above to watch Episode 329 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

Announcement

if you understand what I’m saying, Give me a one. You can give me a tool, or you can give me another kind of one. Now, when I’m, at least I’m not. I’ll admit it. I’m the worst marketer in the world. I know how to rank shit. But I suck at marketing. At any rate, welcome to Wednesday’s Hump Day Hangouts. Your reason to like Wednesdays, that’s why you’re here. Let me just go from left to right, as I see you, and introduce my partners, and see what they have to say her name. What’s up?

What’s up, dude, so I’m good. I’m excited to be here. You know, it’s always good. It’s always good to be on Hump Day Hangout, it’s always good to hang out with you guys. And to, you know, give back a little bit to the community that gives us so much so really excited to be here.

Cool, Chris, what’s up, man? Good here.

Doing something really exciting at the moment building my own ghetto gym. because well, Corona is like all the restrictions, everything is still shut down. And like, I don’t know, like currently, it’s like the fifth of April or something like that, then I bet it’s gonna be till May or something like that. So I’m not waiting any longer. So like, I’m looking forward to squatting again, proper bench press, and stuff. So super excited. Cool. Bradley. What’s up, man? What’s up, man? Busy as all hell. But it’s, um, it’s exciting. Got a lot of things cooking. So glad to be here. It’s good to be busy. And as you can see, guys, it’s Groundhog Day in Costa Rica. For over a year I’ve been showing away.

I don’t want I won’t give you too much light. Because I don’t want you to think that Mark was heading off into the light. But you guys can see it. It’s beautiful. It’s sunny. What can I say? It’s the price I paid for the life I live. Guys, it takes work to do this shit.

Is that easy, and it’s not free. But once you get the process in place, then the process takes care of everything. So you can step away and enjoy some of this. You go off to the beach, you go off to the mountains, you go and explore the jungles and the volcanoes and everything that this beautiful country has to offer. And anyway, if you want to know more about how it is that we do the do, then head on over to MGYB.co. That’s our store that I’ve done for you store. I just literally got done ordering link building package from MGYB about an hour ago. So it’s exactly what we use. It’s in the process is everything that we give you. And we give it to you for free. We tell you what the process is. We’re not going to show you how. But we tell you why. It’s not that it’s something nobody else will do. Nobody will tell you why we tell you why. We’re directly affecting the algorithms in a positive manner rather than in a negative manner. That’s what we’re doing, how we do it. It’s MGYB to but if you want the secret sauce, we’re not going to give you that how to cope with it. No, we’ll put it together for you. If you want the training then you have to come to semantic mastery comm our mastermind or you join the heavy hitter club or you join us if you’re not joined, but order our done for you services. And please if you’re listening to this, it’s like Caroline said we want to give back to the community. The whole purpose for this from day one was to give back to the SEO community that has given us so much. And so that this is it. So head on over to YouTube, help us grow, and help us stay free. Click that like button hit on that bell so you get a reminder whenever we’re coming on. Please do that. Help us out? Right. We help you so please help us and without further ado, let’s Oh wait, wait, wait a minute. I got a teaser. I got a teaser. And the end of the month. end of the month. Betty we just talked about it yesterday. You want to steal the thunder.

end of the month. And oh because of oh I’m sorry. I was thinking you were the end of February that just occurred. I didn’t realize you were talking about the end of March. So yeah, we’re uh there’s Adam. He’s coming now. He must get his hamsters running fast enough on the net. Don’t let it man just keep him waiting. Yeah, I’m sorry. I understand what you’re saying now. So yeah, the end of this month Syndication Academy relaunch or, I mean, let’s just lay it out there is it they completely 100% updated for 2021 and with a unique kind of presentation twist that we haven’t done in the past and should be good. I’m really looking forward to it is a kind of a new way for us to present training material and I hope it will be received well we’ll find out but um, it’s going to be awesome because we’ve we put a lot of additional methods and techniques and such into Syndication Academy this time. So we presented her already, right in Hump Day Hangouts. We just want people to know it’s launching we’re actually going to do it will first be done internally before goes public take advantage of the internal launch because that’s always a better price point that it will be when it goes public. The person doing the training she was brought in, because she was an outsider, because we wanted someone who had never seen the training, didn’t know what Semantic Mastery What didn’t know what SEO was, we wanted her and we wanted her going through the training, and updating, updating the training while she was going through it. Why? Because we want her available on Facebook, and she is going to be available in the group. So that when people come up with problems, she will know in detail how to deal with the problem. And she will be there to help people get through the problems. We have over 300 websites, I believe, I believe it is as webinar updates guys, we have over 300 websites that she will be going into and showing them how they can manipulate it, how can they how they can be manipulated and added to your internet profile to broaden the entity. And that’s what this is all about. The name of the game now is who has the best entity in the web. That’s the name of the game. The person who builds the strongest, most powerful entity rounded out in the way that Google expects is the one who wins. And one of the foundational principles of our method is Syndication Academy. It’s a must, it’s me, that’s why we put it into the SEO shield, you have to have it, you have to present a proper entity to Google that can be trusted, and that can become authoritative over time. That’s what this is all about. Don’t expect to rank for gold.

Or DUI, DUI attorney Toronto, three posts and one syndication network Not gonna happen. Don’t expect to rank, like plumber in dc, dc plumber. That took a lot of work. It was it’s what we call now the SEO power shield, and then embed runs precedences if you remember Rob was doing presently, like daily. Yeah, hammering it with link building. But it became the entity for the keyword DC plumber, the keyword and DC plumber, the company is inextricable right now. Right, the relationship that was created is so great. So this is one of the things that you can do with Syndication Academy is build that entity. It’s coming. Se is wonderful. She’s great at communicating. It’s just different. And we hope that people can really benefit from having her available like every day. She’ll be in there and she can spend an hour in there or however long it takes to answer questions then there will be monthly or I don’t know how often. It’ll be up. It’ll be updated. We will figure it out guys, but it’s coming. I’m really excited about this. Get on the Syndication Academy train.

Adam, anything you’d like to add to now? I couldn’t help myself. That’s it, man. Yeah, I’ve been having some weird internet issues are doing construction around our place. And just like three minutes before, posted a video on Facebook inviting people to come into Hump Day Hangouts and then tried to do anything else is dead. So happy to be here. I think you guys covered it. I’m pumped about Syndication Academy. There’s a lot, a lot of good stuff in there that people are gonna want to go over, and then with the continuous updates, it’s just gonna be badass. So that’s all I got for today.

Cool, but without further ado, and nobody else has objections. Let’s move on to the questions. All right, let me grab a screen. Oops, wrong button.

You guys are seeing it now. Correct. Looks good.

I don’t know why it stopped with your damn. I don’t know which ones are which anymore.

Can You Offset Average Reviews And Get Into The 3-Pack By Targeting Optimized Listings With Press Release, Backlinks, Drive Stacks From MGYB?

I think it’s a setting but let me take a look because I had to go in and you can do something but Oh, so it was you that changed some shit around. I didn’t do shit. No, Gordon. Gordon is is the last one. The last one. Hey, guys, I need your help with two podcasts. Yeah. All right. So hey, guys, I need your help with two quick questions. Number one, I’m presuming that having lots of four and five-star reviews still has a significant effect on getting a GMB listing into the three-pack. But if the business has just average quantity and quality reviews compared to their competitors, can you offset that deficiency and still get a new three-pack by targeting the optimized listing with press releases backlinks ROI is Google Drive stack, etc from MGYB. Yeah, I mean, I think reviews are a small part of ranking in the three-pack.

But I don’t know how. Like how much of a part of it is I don’t think it’s a huge part of it might Marko might have more insight on that than I do. Where I find reviews mostly beneficial, is not necessary. I mean, it’s great for social proof. There’s no question right? It helps to improve the click-through rate if they got good. A good number of reviews and obviously a high rating in those reviews. It helps to entice the click right it helps to cause visiter a Google user to want to click through to that, which is a great SEO signal in itself, right? That engagement signal, but as far as the reviews themselves having an effect on the SEO, it’s I don’t know how much of an effect the reviews actually have on the GMB. But where I find the most benefit is by going in and replying to those reviews and working keywords in and location names into the review. reply, if that makes sense. Because it’s a way to inject additional relevancy, either geographic or topical relevancy into the reviews themselves that typically, if you know, if you read a lot of reviews, a lot of times the keywords aren’t mentioned or the locations aren’t mentioned. And so you can work those in it’s just another opportunity to squeeze keywords and location terms into the GMB. So that’s how I find it. But I don’t know about how much maybe Marco Can you answer? Do you have any idea how much reviews affect GMB ranking?

Not rankings, but they do become link building targets? Right? Yeah.

And, and so that’s a great place to start, that’s a great way to use them is as link building target. That’s how I use them. They’re great for press release targets also for press releases, which is also link building.

And so you can think of them that way. Now, the quality of the reviews only matters, like when you’re seeing a lot of forum five stars when people are looking. I talked about this the other day I believe in in a webinar, you know, my daughter really pays attention to that. And she really looks at the reviews when she’s trying to buy something like an Amazon. Like how many good reviews does it have? How many bad reviews have Why are they getting bad reviews? Or why are they getting such good reviews? Or are they just generic reviews that these people are getting?

And so that’s when it matters, and then that CTR is like it’s not a cause and effect. It could be correlational. In other words, if you have a lot of quality reviews, then as you said people are likely to click on it. But as far as ranking, like, I’ve seen people with no reviews rank over people with 300 something reviews. Yeah, no problem.

Yeah, yeah, I see that too. And that’s why I mentioned I don’t know how much the reviews. Now, again, by being able to use those reviews as an opportunity for link building. I didn’t mention that. But yeah, that’s true. And that’s a lot of times, by the way, like Press Advantage will write press releases and actually quote, a review that they pulled from the GMB anyways for that company. So that’s a great opportunity to link to the share URL for that review. But also, as I said, there’s work you know, replying in replying to reviews gives you that opportunity to add additional keywords and location, relevancy. So I think that that helps as well. That’s a habit that we do for my clients.

Does Daily Posting In GMB Help In Ranking The Listing Higher?

So the second question was, I’m presuming that daily GMB posts are allowed. Yes, and I recently read that posting daily on GMB will significantly help the listing to rank higher and that optimizing the posts for your targeted search terms will also significantly help with ranking or either or both of these those true and if so, how much of an impact will either have. Gordon, I would suggest that you take low to join the Local GMB Pro course that we put out because it’s all specifically about GMB and how to get I mean, just absolutely crush a GMB location.

You know, doing nothing but the stuff inside of GMB. I mean, as you can forget about even if it has a self-hosted website and everything but what I’m saying is local GMB Pro is all about how to optimize and get results from the GMB and the assets that Google provides as part of the Google My Business profile. So I would encourage you to check that out if because it sounds like you’ve got some GMB work on your hands. So, Marco, what do you want to say about the post?

I’m like, Can I say outside of local GMB Pro people have paid really good money for that course. Right? And how much are we willing to give away for free?

Yeah, I mean, you have to look at what your competitors are doing to see what it is that you have to do to compete in the space.

Check to see if that like what frequency of posting you should have. There’s so much information that you can gather from a GMB and from insights. It’s ridiculous.

Yeah, I mean, I can’t really say much more with it without just giving away too much. How we do the post not it’s not just a matter of posting but how we post how each one is done, how we approach the entity. The press releases everything. Everything goes hand in hand.

Yeah.

Should You Create A GMB For A Business Aiming To Get Monthly Membership Signups Even If It’s Not A Local Service Type?

Okay, well, thank you for that. Dan says, Hey gents, so I bought an SEO shield for a business that is looking to generate monthly membership signups. It isn’t a local business. Really, though. I am wondering if I should order a postcard and set up a GMB even though it really isn’t a local service type of business, my SEO shield is already in a queue without an address or phone number. Any advice is appreciated. Um, I mean, there’s a lot of benefits to having a GMB associated with a brand period. Even if it’s not a typical local business, I’m gonna pass this one over to Marco because he, he, he uses GM B’s for, you know, even national or global type projects. So market What do you say? What can you suggest to him? But it’s the entity right looks good. I’m sorry, Dan. We recently did charity webinars I suggest that you go and make a donation, send an email to the email that’s provided up I’ll write it later.

And really focus on what it is that we’re talking about because I talked about how to use a GMB a little bit. Not only to solidify the entity but in the entire process and why you should do this and why even if you don’t have a local company, you should have a GMB why you should have a listing why it’s important for Google to have a list and why is it important in your schema for your organization when you’re presenting everything to Google and why you’d be out doing everybody else?

There we go. And that’s so just to clarify Dan if you what I would suggest if you plan on getting a GMB is to contact MGYB support and find out you know how far they’ve gone with your order. Because if it hasn’t been really started yet or anything, I got an again, just a suggestion depending on where they are with the progress of your stack your drive stack, you may be able to ask them to pause it and wait until you get the GMB that way. It’s worked into the GMB. Now, if it’s already been started or completed or whatever, then that may, you know, unfortunately, that it may be too late. But it would be worth at least a support request to find out if it’s possible if you know where it is in it, you know and how far along it is. And if it can be paused until you get to GMB. If that’s what you plan on doing that would be a suggestion.

I would tell him Yes. I mean, we would totally pause it, we would give them 30 days actually, right 30 days to submit the information. If you haven’t submitted it in 30 days, then then you will get refunded. And you have to start again. But just so you know we can hold it. It’s not as if that no, we can’t just write to resale just right to resist. He’s fantastic. And support man. Yeah, supported MGYB.co.

Should You Buy An MGYB Link Package To Hit The RYS Stack After Purchasing A Depth Keyword Research?

Okay, next would be I also purchased in-depth keyword research, and I’m assuming that the next thing to buy would be a link package to hit dry stack with any suggestions on what else I could be doing. Fortunately, I have a monthly budget to spend on MGYB Yeah, that’s great, Dan. And that’s what we’ve, I can’t tell you how many times when we talk about, you know, the SEO shield, the power shield, you know, and everything that we talked about entity based SEO that you should have a budget from your client’s retainer every single month that’s dedicated towards link building and embeds and that kind of stuff, press releases, whatever. So it’s good that you have that because, you know, that’s, that’s the way to get results is to use that. So you just work that right into your proposal. Initially, whenever you’re signing a client, which it sounds like you did, so that’s great.

You know, I would go through either the SEOshield.com if you haven’t already gone through that, it’s free, it’s like a four-day training, Rob put that together, that will tell you like the best practices and how to get the most use out of it. And that kind of stuff. The other one would be semanticmastery.com/process which’s behind an opt-in now.

So you still have to exchange your email for it. But I did a training on that specifically, again, it’s high level, but I specifically talk about how to, you know how I cycle through link building and embeds and things like that and, you know, choose different target URLs different us, you know, groups of URLs to hit at different times and that kind of stuff. And I talked about that and kind of a high level through the process training, the entity based SEO process training, which again, you can find that at semantic mastery.com slash process. I believe that redirects to an opt-in page now but you can get access to it just by opting in. And I would recommend you go through that because it’ll give you some kind of link building schedule, like link building and embed, like off-page SEO schedule. It’s and it’s just a mock schedule, you can modify it to you know, your specific needs or to the project’s needs, but it’ll just give you some ideas on how to cycle through and constantly be planning applying pressure to your entity assets. And that’s the way that we suggest doing it any any comments guys. Yeah, I suggest go to the seoshield.com, I posted it on the page, it tells you why we’re not going to tell you how. But it tells you why.

And everything that you build off-page away from your money site becomes like a target for your link building. And for your press releases or for everything you do so that it powers up into your money site. So it’s just a fantastic way. But don’t just take that one link building run, it depends on the competition, it depends on the keyword that you’re doing. It depends on the niche, it may take a steady diet of this every month until you’re getting the results that you want. And then you want to let the natural traffic and the natural link building take over. If anything starts to slip, you just start over again. With more press releases more link building more embed runs, and more link building. I mean, it’s exactly the way that we do it.

Yeah.

What Software Can You Recommend To Automate LinkedIn Lead Generation?

Next question. This is a question for me for sure. So he says, Hey, guys, wondering if you know of any good LinkedIn automation lead generation software systems to help get more clients for agencies and clients? That’s a great question. In fact, I have just started, I just signed up last week and am in the process of working on, you know, developing my own LinkedIn strategy. Because I just launched my new agency less than three weeks ago. And I’m going to attempt to give a real attempt this time on LinkedIn, two to four prospecting.

Over the years, I’ve not done a whole lot of LinkedIn stuff. Number one, I just never had a desire to do it. It’s just like Facebook, I’m not a big fan.

But in the past, I’ve made some half-assed attempts to do prospecting on LinkedIn, and I never stuck with it long enough to get any results to fine-tune my pitch my messaging, you know, all that kind of stuff. So this time, I’m going to, I’m going to give it a full-hearted effort and stick with it long enough to try to get some results or prove beyond a shadow of a doubt that it just isn’t going to work in the industry that I’m in, which is tree care contractors, although I just from some very, very basic stuff that I’ve done over the past week. I’ve seen some promise already. So I’m going to stick with it. That said, I would suggest a couple of things, I came across a really, really, really good resource. It’s called the LinkedIn Bible.

Ba mF CEO, I think is the name of the Yeah, right there. Ba mF CEO. And it’s called the LinkedIn Bible. There’s a collection of five books, but he’s got a, you know, free plus shipping funnel, essentially, I’m sure you’re aware of that.

There’s anyways, just go check it out. It’s called the LinkedIn Bible, it’s a series of books that you can get, I think the first one for free, but then you got to pay for the others. It’s, it’s really good. There’s a shit ton of information in there about how to optimize your profile.

How to start growing your network for your specific industry, you know, chosen industry or how to do that for clients, that kind of stuff. So there’s just a lot of real I mean, guys, it’s massive. The book itself is, I don’t know, 400 pages or something. It’s ridiculous. There’s I mean, but a lot of that screenshots and things like that anyway, it’s really good. I just started going through that just a few days ago, or, yeah, it was over the weekend, I think that I started, it’s all a blur. I’m working 14 hours a day right now, but it’s really good. As far as that, you know, that’s just going to give you some strategies. Now he recommends some tools and stuff in there, the tool that I decided to go with is called octopus crm.io. That’s this one. And I want with this one, just because it’s got all the features that I need, I’m using high level is my agency, marketing automation platform. And so you know, I didn’t really need like another full-on CRM and everything else. But octopus CRM actually has a set of one of the better monthly pricing options. A lot of the other ones are 100 bucks a month, this one’s $49 a month. And just a quick tip, if you sign up for the free trial, you will get an email and then a couple of days with a 5% off coupon that’s 5% off the monthly. So if you go with the monthly at 4999. And you get that 5% off coupon, it’s I mean, it’s only a couple bucks off, but just letting you know where you can go annual one, it’s like 25 bucks per month, but you have to pay for the whole year. So anyway, I would try that. There are a few other ones out there too, that I’ve looked at. But this is the one that I decided to go with. I haven’t really started any serious prospecting on LinkedIn yet because I’m still kind of in the learning the platform phase as long as well as optimizing, optimizing my profile, and developing my messaging sequence which I’m already testing that using email and SMS and cold voice drops through high levels. So once I have that kind of down in a bit of that message, I’m going to apply that to LinkedIn.

I obviously might have to tweak it a bit for the LinkedIn platform. But I think that’s what I’m going to be doing. So I will have more information as far as experience with LinkedIn and this CRM and or automation app in particular, but it’s going to be a few weeks. This is not you know, this, LinkedIn is another prospecting Avenue. For me, it’s not my primary source, if that makes sense. So anyway, anybody else has any suggestions for that? They give you a free pro trial, every once in a while. Yeah. And it worked out really well for me. So well, in fact, that I did pay a couple of extra months.

I mean, what I wanted to see is how good it was for prospecting, right. And I did it in the Virginia area got a bunch of people from Virginia, DC.

So I’d be there’s just a lot of SEO leads and related, like marketing, there’s a lot of things in marketing that you can do. And then like, I don’t know how much to give away, I’ll give it away, what I’ll do is I’ll just change the city that I’m in, I’ll change the phone number because then that’s the leads that you’ll get leads from there. So if you’d like if you’re around New York, and you can meet with people or Chicago, LA, whatever, I mean, it’s just a really good venue to get in front of people, you will have to like outbid others, I never send in.

I don’t want to get too technical. I never said send in the bids. I say to people, let’s get on a call. Let’s talk and they will see what it is that you want that you need. Because I can’t tell you exactly. I can’t charge you like $15,000 and not know what it is that you need. And so you get them on the phone. And they get to know you they get to know who you are they’ve already done their research on what it is that you do. And the closing rate is phenomenal. When you get in front of these people. You were talking about LinkedIn Pro Finder, though, right? Yes, yeah. Yeah. Yeah, I actually bought a course from

Josh Harris about that called LinkedIn Pro Finder profits over a year ago now. But the niches in there, I mean, unless you’re just looking like, you know, as an SEO agency, or excuse me, a marketing agency, you can get, you know, you can go you can find people that have submitted proposal requests for SEO or marketing services. Specifically, I’m in you know, looking for trees, tree contractor clients, and there are no Pro Finderoptions for that. So, so I never ended up doing anything with it. But it looks like you could get quite a, you know, there’s not a whole lot of people competing on this, at least there wasn’t a year ago when I joined that program. It didn’t really fit my model. So I really never did anything with it. But you ought to check into that. As far as just doing flat-out outreach. And I think I said when I was talking about this earlier, $49 a month, it’s only $39 a month, which is and that’s on the monthly. That’s why part of the reason I joined this one, as opposed to some of the other ones was that it was so much less expensive. And with the unlimited account, it gives you Zapier, you know, connect, it will allow you to connect to Zapier, which will push the data from this app to a high level, which is really where I want it because the high level is what I’m using for my CRM and pipeline and all that kind of stuff. So that’s specifically why I went with the unlimited was so that I could connect it to a high level via Zapier. But yeah, pro finder, as far as I know, there’s from what I hear there was quite a bit of work that can be had from LinkedIn, like to get clients from and you can even sell if you get good on with LinkedIn pro finder, you can actually provide that as a service for, you know, businesses that provide that are looking for people that are asking for looking for clients, essentially, you can manage pro finder stuff for clients is what I’m saying. And that’s kind of pro finder profits course was from Josh Harris was all about, you know, doing that managing that for others. Again, it just didn’t fit any of my chosen industries. So I didn’t do it. But you might want to look into that as well. How it works is you get a notification anytime that there’s a lead available in your area. And you just go in and you write an email to that person, get that person to contact you be really good at getting in front of people and having them you know, get them on that on that phone. And then if you get on the phone, you can close them. Yeah. Yeah.

So yeah, it’s a great question. By the way, I’m just like I said, just starting to get into LinkedIn now.

I think it’s promising. So I’m gonna give it a real effort. I’ll share what I know when I know.

Any Advice On How To Optimize An Online Vehicle Dealership Web Platform In Facebook Marketplace & Other Sites?

Okay, so this was a question posted by Marco but it was from another group or something from Nicole Campbell and Facebook. I’m creating a web platform that will allow dealers to sell their vehicles online. However, regarding the marketing, I would like for their cars to be marketed through the Facebook marketplace and a ton of other platforms. I’m not sure how to go about doing this. Do I automate my platform or do I automate each featured vehicle that is uploaded on the platform, automate each vehicle that has a multi-tier syndication or a single-tier?

Yeah, that’s kind of a tough question, because I’m not sure I fully understand what she’s asking to do. Marco, do you want to take this one? Since you were aware of it? Well, first, you need a website.

And it’s not a cheap website that Nicole is needing, because this website is going to need to do a few things, for example, the vehicles that she’s that she wants to sell. Let me go back and look at this question again because that’s what it is so so she wants to show the vehicles online, but she also wants them in the Facebook marketplace. So you want to wait to automate going into the Facebook marketplace. I don’t know if there’s any way outside of the Facebook API to go into the Facebook marketplace. I don’t even don’t think that IFTTT, Zapier, but you’d have to look. So here’s the thing, though. And this is why I got into this. Our support both MGYB and Semantic Mastery are not there to give you SEO advice, which this or marketing for that matter or anything having to do with how to build your website and how to hook all this up. What they’re they’re there to do is to create a done-for-you syndication network. But it can’t be customized in this way. We have a set number of profiles that we do this with the Facebook marketplace is not one of them. So you’re talking about something that’s outside of what we do outside the specs or the spectrum of what it is that we do. So she wants to know, do I automate your platform? Yeah, you would automate your website to hook into the Facebook marketplace. If that’s even possible. Again, API, there has to be some kind of way that you can hook into the marketplace so that you can display your vehicles into the marketplace and then also syndicate out into your syndication network.

All right. Now, is this a multi-tier syndication? No, it’s a single tier, because we’re still talking about building the entity and pushing whatever it is that you’re doing your product service, or whatever it is, out into your entity, you’re not even at the multi-tier syndication level. At that point, it might require a multi-tier syndication network, depending on the automobiles are they use? Are they new? What kind of are wheels? Is it local? Is it global? What are you doing? And I can tell you that if you don’t already have the website, and you’re gonna you’re looking to develop, it’s not done on pennies. This is an expensive website that you’re talking about is one type of thing. I mean, you can look to adjust the template to do what you need it to do. I wanted to answer this For this reason, because there’s no way that our support can be expected to give you an answer for any of these questions. Since they simply don’t know, I don’t even know I’m just giving you what I would look to do with it, I would create my own custom theme, my own custom template, my own structure like we did with MGYB. To do the things that I wanted to do hiring a developer to do that is going to cost you if you’ve already done it. Now your job is to go and look to see how you can hook into the Facebook marketplace. Because it’s not one of the places that we go into. Yeah. And then from there, once you get once you have your SEO shield in place, look and how to incorporate whatever it is that you’re doing into that. That would be my answer for her.

Yeah, I mean, you could always go to something like Upwork and look for, you know, Facebook developers, for example, or Facebook app developers, like I don’t know, I don’t do shit on Facebook. So it’s, but I’m sure you can find somebody on Upwork that to let you know whether that’s even possible, you could probably even do some research on your own and figure out, I don’t know, I sell real estate that I flip, you know, land vacant land on Facebook marketplace, but we post those manually. We don’t do a lot of you know, a shit ton of volume. So there’s really no reason for us to automate that. But I don’t know, I don’t think I’ve seen in any of our automation apps, the ability to automate a Facebook marketplace post to profiles and post to groups and that kind of pages. Yes, but I’ve never I don’t think I’ve ever seen that option anywhere. And all the automation apps that I’ve used, not saying it can’t be done. It may be possible. I just never seen that. So I don’t think it’s common. So again, I would recommend that you just do some research first to see if you can automate Facebook posts, Facebook marketplace posts, excuse me. First and if you can’t determine whether that’s possible or not, then you know, again, go to like Upwork or something and post a job describing what it is you’re trying to accomplish? And you’ll start getting some replies back from people that, you know, depending on how you post your job and Facebook up work, excuse me, I usually do by invitation only. So I literally go look for people that say something in their profile that would, you know, lead me to believe that they’re able to help. And then I send them the invitation to review my job, the job posting, specifically, and that way I don’t get like 8000 replies that I have to sift and sort through, I’m only getting replies from people that I have selected. But that might be a good opportunity for you to find out. Just have some conversations with some people that understand Facebook development stuff, and they’d be able to steer you in the right direction. And then you might even find somebody to be able to develop what you need, right there on the upward platform. Any comments?

Can You Use The SEO Power Shield To A Website That Already Had A Google Drive & IFTTT Setup By Another Vendor?

No, that’s perfect. Okay. driven to rank. Alright, he says, I just purchased the power shield. Can I use it on a website that already had a Google Drive and IFTTT set up from another vendor? Or should I use it only on a site that doesn’t have those things set up? No, you know, you can use it for the same site.

It’s probably done a hell of a lot better too.

Since we did it not probably I’m sure it is. But um, yeah, no, as far as I’ll let Marco take this one. But yeah, you can apply it to the same site. What do you say, Marco?

Yeah.

Does that it?

I mean, they ask these questions, and you can never be really sure, right. Yeah, that’s true. It’s, uh,

I’m not sure what it is that we’re doing. Or can I use it on the website that already had a Google jet? Yes. Because we will use that Google Drive and we will get the IFTTT login. So what you’re missing is the G site. And if I’m reading this correctly, the ad ID but don’t use it on anything else. Unless I miss reading this.

While he’s saying that he had a website that already had a drive stack that was built by some other vendor as well as an IFTTT setup. Yeah, so he wants to apply the new SEO power shield that he bought from us and all of its components to the same website. And I’ve done that in the past guys, not I haven’t bought from other vendors. Because Because I’ve been building them myself or trained a team out of building them since 2011. So I’ve never bought a syndication network or a drive stack from another vendor. That said, I have had some, you know, networks that were older that weren’t set up correctly, or, you know, things have changed or whatever. And so, and for example, I’ve got a Tree Service.

One of my Tree Service locations that I built this drive stack for way back in probably 2015. When I learned how to do that, from Marco, before we had even launched our ys Academy. And I had built one in fact, it was the training that I did, I remember specifically it was for called pepper Tree Service. And it was because I had built that for the training that I did for ArcGIS Academy, because Gary, Dr. Gary did the training originally, but then people said they wanted me to do the training. So I went in and built a drive stack for call pepper Tree Service. And long story short, that was never that was built to those standards at that time. Well, things have changed a lot. You know, as far as like, how we build them. Now the way they look, the interlinking has gotten a lot better, everything else. And so about a year ago, I had, I had MGYB build another drive stack specifically for that brand that that that particular brand got brought in underneath another brand. But I had a new drive stack built for that I didn’t get rid of the old drive stack, it’s still out there, it’s still in fact, for you know, certain keyword searches, you can still see on page one some of those files and folders and such. But I just had a new one built to kind of replace that one but I just didn’t deindex the other one or set it to private or anything because there was really no perhaps except for the name being changed because I brought that other underneath another brand, the all the other NAEP data was the exact same and call pepper Tree Service is actually also a keyword instead of just a brand right that makes sense. So really didn’t am disambiguate or ambiguity ate my brand when I changed the brand name because all the other NAP data stayed the same. So my answer is I would just go ahead and apply the power shield to the project even if you had the other stuff. You can decide whether or not the other stuff was toxic and you want to eliminate it or set it to nonpublic or whatever. That’s up to you. You know we can’t tell you that without looking at anyways but I can tell you if it was built by somebody else you probably wouldn’t do right.

So yeah, we hit was responsible for what somebody else did. My main concern starting here would be, dude, don’t create ambiguity. If you create ambiguity, it’s going to kill whatever it is that you’re doing. And it’s really hard to disambiguate. Once you’ve done so.

Have You Tried Using 301 Redirect A Domain With Single Backlink From Authoritative Site To A Money Site?

So BB’s up with a list of questions, many of which are hypothetical as always, No, I’m kidding. BB, what’s up? He says, Hey, guys, have you ever tried a 301? redirect a domain with a single backlink from an authoritative site to the money site? What were the results? If not, then what should be there? Well, yes, I’ve done that. In fact, I found a really good it was domain that had was expired domain, but it had one backlink from Wikipedia. That was it. It was one backlink. But it was from Wikipedia, as a real backlink from Wikipedia. And it happened. It happened to be for a landmark or something, some historical landmark that had a website at one time, but apparently, they let the domain expire. And it was in a particular it was in the Charlottesville, Virginia area. And I had a limo service company at the time, that was a client of mine, that was a limo service in Charlottesville. And so I found that expired domain with the one backlink that was on a page for a historical landmark in the city of Charlottesville. And so it was it just seemed like a great backlink. So I did what I purchased. But if I remember, I can’t remember if I just did a 301 redirect, or if I set up I think I set up an HTML page with the Wayback informing the original page content from the Wayback Machine archive.org. Right. And I think I set that up on an HTML, Amazon s3 hosted, you know, bucket hosted HTML page with so a recreation of what the Wayback Machine archive.org had as the content on there. But I stripped all the links out and everything else to where the only error was one backlink from that HTML page to my money site. And I saw like a seven-position jump in a matter of a week, which was really crazy. It was one keyword that I was targeting, in particular with that test. And I saw a significant jump.

So as far as I don’t know if I’ve done any just 301 redirects, but it will pass the PageRank, you know, through the redirect to your destination, if it is, you know, a little bit as lost through a 301 redirect, but not much. So yes, it will pass. You want to comment on that one, Marco. Yeah, watching Be careful, like how long the domain has been expired? And how much has been spammed? Because it could be that that that da will disappear real quick. Yeah. And not only that, the PageRank. So it depends on how much you’re going to spend on that domain, what you’re using it for. But if it has those really good link metrics, then yes, I wrote, I built one up to like 70 domain authority once. And then once I got that far, Google for some reason came in and just smack the shit out of me. And it got D indexed. Well, of course, it was just total spam, because domain authority is a third-party metric. And like the only thing that you should be caring about, like, is it relevant to whatever it is that you’re doing? And does it have good links, so that those links are relevant to whatever it is that you’re doing? So if you can find a website that’s actually relevant, and the links are relevant to whatever you’re doing, it doesn’t have to have direct relevance. But some relevance according to whatever it is that Google considers relevant. Not Moz. Not majestic. Not a truss, nothing but Google. And then yes, yes, it will have fantastic results, Wikipedia, any Wikipedia links that are especially related, will have fantastic results, that 301 will have an effect. And then what you can do is boost that expired domain, because it’s 301. So you’re actually adding a layer of protection. Be careful, though, because a penalty can pass through that 301 to wherever it’s directed. So never directed to your money site. Of course. That’s why I mentioned the HTML page on an s3 bucket. Yep. Yeah. And that was, that was my preferred method. I don’t like to 301 I like to create those buffer pages. And there’s like, in my opinion, there’s no better place to do it than an S3 HTML page. So that’s, that’s I did a lot of that where I would buy expired domains and readjust build a single HTML page with the content that you can scrape directly from archive.org. And it’s just one page. It’s just the root domain, whatever was on the root domain, you can recreate that and then strip out any navigation menu links and everything else to where there’s one backlink on that page pointed when it can be an anchor text link, or however, you know, you have to determine how you want to handle that. But that one link now, especially if it’s anchor text, and it’s embedded within content that adds relevancy. It can be incredibly powerful and in that HTML page becomes another target that you can just hammer with additional backlinks as well for, you know, to power that up even further. So there’s a good question.

Why Does Google Rank A Site With Higher Quality Backlinks Than A Long Form Content?

The next one is why? And this question, I’ve read it like six times now trying to decipher it. So not 100% Sure, I can fully understand the question, but I’m going to attempt it. I think what he’s asking is why will Google rank content that has maybe less content, but higher quality, higher quality backlinks than long-form content? That might be considered like, you know, you know, a really in-depth article about this topic, but fewer backlinks, why will Google out? And he says, isn’t Google’s purpose to give the best results? Yes, and no. I mean, yes, Google intends to give the best results. But one of the algorithms also determines through backlinks, backlinks, a big still a huge part of the algorithm on how things are, end up the ranking, right, and how they perform in search, I should say, backlinks are still a huge part of that this is definitely a good question for Marco. But you know, just having, you know, just having good content, or even the best content about a particular topic does not mean that you’re going to rank for it. Because if you don’t, again, if you don’t know how to structure the content properly, if you don’t know how to do internal linking properly, if you don’t do any external stuff, except for Jeffrey Smith, who is incredible at Jeff’s building PageRank through internal link structure and how he stacks content, properly through semantic, you know, through what he knows through how good he is, Jeffrey Smith, SEO boot camps, the only one that I’ve ever seen, that can outrank you know, sites with very little to no external backlinks at all because of how he structures and he builds all his PageRank through internal linking. So again, if you know how to do all that shit, then having really good quality content, you can rank well for it, but just having the best content on a particular subject or topic. If you don’t know, like, if none of the other metrics are there signals are there, then it’s not you know, chances are, it’ll never get found. So I don’t know, Marco, how do you want to expand on that?

You mentioned the metric word PageRank, which is the doorway into what Google is building, which is a ranking score. This is a good way to understand that no matter how much content you write if you don’t build back backlinks, you’re fucked until Google figures out what it is that you’re trying to do.

Perfect example, because you can write a whole bunch of content that nobody sees is what I tell people like they want a million-dollar website that nobody is ever going to see. So there’d be a whole bunch of money. Nobody sees the website, and you have some garbage from 2000. Right, that type of website that, you know, it’s crazy, but it’s converting, like nuts. And you wonder, Well, why? Why? Because all you’re concentrating on is a pretty website that nobody will see, instead of focusing on converting the people that are coming to the website, activity, relevance, trust, and authority, which builds PageRank. It builds ranking short, he’s hitting it with backlinks which create more PageRank more ranking scores. That’s what we focus on the entity, the activity relevance, trust, and authority building PageRank building ranking score.

How Come Google Ranks Pages With Blocked To Membership Content?

Sweet, thank you. How come Google ranks pages with blocked membership content? Um, I don’t know. I don’t know. I mean, if it’s you know, if it’s a particular word, like a brand name, or you know, a training course name or something like that, and there’s not a lot of competition for it, then it can rank even if it’s a block membership page unless it’s set to no index. And I’ve even seen Google ignore that no index directive before. So I don’t know, I can’t answer that. Can you Marco, you’re not gonna have it? What do you mean by block to membership? That doesn’t mean that Google can’t crawl the page and can’t index the page and can’t rank it as long as the content is relevant. Or if you built a whole bunch of length we just talked about it backlinks to it. Then it has activity relevance, trust, and authority because people are coming to the website.

I think something like this right.

So like a blank membership registration page or something, you know what I mean? I think that’s what he’s asking about but he’s getting activity. Yeah.

Okay, so Joey says Where do I sign up for Syndication Academy jelly well syndication.academy just go to syndication dot Academy that will take you to the sales page if you want to join prior to the relaunch but if you just want to wait till the relaunch it looks like Adam already got you.

Looks like we already have an early access landing page. Look at that. I hadn’t thought of everything yet. No, I did in the background during Hump Day Hangouts. Ah, the truth comes out.

I thought you were you had some foresight. I mean, yeah, that’s what I meant to say I had a couple of things there. Awesome. Well, look at that. See asking you shall receive. There you go. Muscle slug. Nice. Not sure what a muscle slug is, but

How To Properly Set The CloudFare Settings To Point To the Website?

okay, I recently purchased the video mail prospecting system that Bradley had done, which is awesome, by the way. Yeah, wait. Soon, soon, I’m going to be adding an additional module to that guy. And then we’ll probably relaunch it. And not, you know, we don’t do big launches anyways. But we’ll probably reintroduce it to you guys, our audience again, once I do, because I’ve got I’m doing I just launched a new agency less than three weeks ago, and I’m doing serious prospecting. More so than I’ve ever done, like industrial strength. That’s awesome. And it’s working well. And I’ve got a really nice little system that’s working well for starting a conversation, using video emails and all kinds of anyways, I’ll cover that I’m going to do an update to that training. And then we’re going to go into reintroducing it to you guys when it’s ready. So anyway, if you’ve already got it, you’ll get the update when it when I add it. Okay.

Back to the question. I have a technical question. In reference to this. Bradley had mentioned during your training to set up a website for the personalized name domain to help with email delivery. Yes, for the life of me, I cannot figure out how to set the Cloudflare settings up to point to the website to work right. Normally, you set the name servers on the domain, to point to the hosting to work. I hope this makes sense on what I’m asking any suggestions on this? It’s probably a simple thing that I’m messing with that with this. Thanks, James. Yeah, James, it’s really simple. So you have if you are if you’re buying a domain, and you’re going to build a website, you’re and you’re going through Cloudflare, you just need to figure out what the IP addresses for your server, your host, right, and then you set the record in Cloudflare. So you set an A record, put the @ sign in CloudFlare as you know, subdomain or whatever, that just means it’s going to read it, it’s the root essentially. And then you put the IP address of your web server in you know, value field, and you hit it, you know, you add, you add that record, then you can also add a C name record for www dot and then put the same value your domain name in the value field, that’s a C name record. And that will so that the website will resolve on both the root domain and the www version of it. If that makes sense. Cloudflare has helped files for that if, if those are confusing, you can always go to YouTube, and say how to set up a domain on Cloudflare. And, you know, I’m sure there’s a shit ton of YouTube videos out there that will show you how to do that. It’s very simple. Once you learn how to do it, it’s super, super simple. And I use Cloudflare for just about everything. The only thing here’s something else. And I mentioned this, and I’ll give this away because I thought it was brilliant. I took a great email prospecting course from this is called cold email mastery. And it’s on gumroad.com. I don’t even know the trait, the guy’s name, who did the training, it was fabulous, really, really good. cold email prospecting course, I just took it like two weeks ago, maybe three weeks ago. So 125 bucks. It’s worth it, guys. But he showed me in that training, how to go buy the domain through Google domains through a G Suite account or Google workspace account. And then if you buy that domain, like that, you’re going to be cold email prospecting with buying the domain through Google workspaces. And through Google domains logged into a Google account. And guess you don’t have to be logged into a Google workspace account. You could probably do it from your primary Google account if it’s just a regular Google account. But go to Google domains is when I’m saying purchase the domain that you’re going to be using for cold email. If you’ve already done it, don’t worry about it. It’s not a big deal. I’m just saying going forward or get another extension of.org or.co extension that you can redirect to your money site. And again, I’ll cover some of this in the updating training for vpls or the video Legion system. But if you buy the domain through Google domains, it’s like three bucks more than it is at name cheap. But it will automatically set up your you there’s a checkbox during the checkout process for purchasing a domain through Google domains that will allow that will automatically set Google workspaces up for that domain and it will set up the SPF records the DK i M Records and all these things that you need to ensure the highest deliverability for your emails. So it’s great it was a great little hack for me it was worth 125 bucks alone for the cost of that course was just to learn that because it sets everything up and it’s it’s right out of the gate. It’s an initial validation signal to Google that you know you’re a valid business and not just a spammer. One other thing that I want to cover just very briefly and again this is because I’m doing so much of this stuff right now guys, but there’s this great service and I’ll cover this in the update when I do that for the video lead gen system. Lem list calm. This is a cold emailing platform. I’m not using it for that I’m using it for one Barrett because I’m using high level for my prospecting platform. And I’m using high level it’s fabulous Semantic Mastery comm slash high level, you can get a 14-day free trial. That is my it’s great. I’m using that for my automation platform and all the stuff that I’m doing. But why I brought up Lem list was because if you want to build a domain reputation of a new domain for cold emailing, they have this service in here. And if you go to their blog, they’ve got a great article about it. In fact, I’m just going to pull up the article because that would be better.

Warm up, email, and I’m going to put them list.com get right there how to warm up your email account. And that’s on blog dot Lem list calm so just go to Lem go to Google and search for warm-up email endless calm and it’s the very first organic listing right there, boom, read this article. It’s fabulous. When I came across this I was like, Man, that’s uh, it’s brilliant. They have this. And you can join Lem list for I think it’s 30 bucks a month, just to use the lead warm feature. And that’s what I do. So once I have, you know, my domain, set up all the records in place and everything, then I add that Google workspace account, to Lem list through the to the LEM warm feature. And what it does is it starts to send and receive and reply to emails from that brand new domain email address to other Lem Lem list users and it’s all done. It’s all automated it gets it’s done in the background. But what it does is it starts to build the domain reputation so that when you are ready to start cold, like I would give it 30 days, at the very minimum at least 21 days for the LEM warm system to warm the email up and build a domain reputation before you start cold prospecting emailing with it. But I want to tell you like I said, I just set this up for the domain that I just started prospecting with about three weeks ago, two and a half weeks ago really. And I only let that it run on that for two weeks. And I just tested I did a MX tools, you know, email reputation tests you for where you can send an email in and it will analyze the email and tell you what like the spam score is. And I got a 9.4 out of 10 yesterday when I literally just tested it yesterday because about once a week I like to go in and check to see if my domain reputation is dropping and I got a 9.4 out of 10. And I’m sending cold emails with a video email, just like I talked about a video lead gen system I’m using send spark.com or send spark whatever it’s an app Sumo deal that creates the video, email gifts, and all that. And that’s what I’m using and I inject put that right into Gmail, send that out for cold emailing and I’m still getting a 9.4 out of a 10 you know, domain reputation score. So I would highly recommend that you check out Lem lists for their lead warm feature. And then also check out, you know, purchasing domains through Google domains that you’re going to be doing for and set Google workspace upon it is what I’m saying. So hopefully that makes sense. As far as CloudFlare go back and just go to YouTube. Cloudflare has got help files but you can also go to YouTube and search and I’m sure you’ll find a tutorial on how to do what you need to do.

Do Different Stacks Interlink When Mirroring The Site Into The Drive Stack?

Looks like Jason, Jason Oh my god. Game says hello there when mirroring so we’re almost out of time guys. three more minutes. Hello there. When mirroring the site into the drive stack do the different stacks interlink. So for example, do dogs from the widgets folder point to the green widgets folder docs?

As far as I know, well, no, no, I and Marco would be better to answer this one. But if you’re siloing, your drive stack using the ArcGIS expansions. Like we teach the No.

And again, I don’t build them anymore. So I’m not sure if they I don’t think they interlink because the silos inside the drive stack or the internal links are the links from the files within the drive stack within the silo in the drive stack should be only pointing to the target URLs on your money site. Right? The same silos?

Not interlinking between them, if that makes sense.

Yeah, and I can’t mark it would be better to answer that one. I’m sorry. I just can’t give you a proper answer on that one. Because I’d have to go in and actually analyze one of my drive stacks. I haven’t built one of those in so many years. To be honest with you, I’m not sure how, through the expansion service, how they interlink those, I think they interlink all the files and folders within the same silo. They interlink those two to each other, right, that makes sense, but no cross linking to other silos. And I’d have to confess I’d have to go look at it to confirm it, or Marco could confirm it, but he’s not here. So.

All right, one more Jason says

Just kidding I’m really here for this week’s SEO with BB also just getting these talking about BB too many questions BB just giving you a little crap and seeing if you can crack Bradley up. Yeah thanks, Jason

all right last one well this is good cold email mastery There you go, we need to get an affiliate link for that for real because I keep touting how good that course is. It really is a good course.

Does All Of The MGYB Services Work For Non-English Sites?

Last question, guys Conrad says Hey guys, are some or all of the MGYB services for non-English sites as well what would be different or good to take into account when ordering the project and other languages it’s non-English you can’t we don’t we only provide our done for you services in English.

Hernan, if you’re still available, maybe you can, I don’t do anything outside of the US. But from what I understand you can apply the SEO shield that built-in English and still apply it to a non-English target. And it will still benefit it. But I don’t do that. So I don’t know if Hernan still with us or not? Apparently not. From what again, from what I understand it doesn’t you can have all English stuff on the SEO shield pointing to a non-English site and still benefit from it. But I can’t really answer that because I’ve never done anything outside SEO wise outside of the US. Post this question in the Facebook group and I’m sure that Rob or Marco could jump in and give you the correct answer.

Okay.

All right. Well, thanks, guys. Thanks, Adam. For hanging out, guys.

Source: Semantic Mastery Weekly SEO Q&A – Hump Day Hangouts – Episode 329 published first on your-t1-blog-url

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Weekly SEO Q&A – Hump Day Hangouts – Episode 329

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Click on the video above to watch Episode 329 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

Announcement

Cool, Chris, what’s up, man? Good here.

Cool, but without further ado, and nobody else has objections. Let’s move on to the questions. All right, let me grab a screen. Oops, wrong button.

You guys are seeing it now. Correct. Looks good.

I don’t know why it stopped with your damn. I don’t know which ones are which anymore.

Can You Offset Average Reviews And Get Into The 3-Pack By Targeting Optimized Listings With Press Release, Backlinks, Drive Stacks From MGYB?

Not rankings, but they do become link building targets? Right? Yeah.

Does Daily Posting In GMB Help In Ranking The Listing Higher?

I’m like, Can I say outside of local GMB Pro people have paid really good money for that course. Right? And how much are we willing to give away for free?

Yeah, I mean, you have to look at what your competitors are doing to see what it is that you have to do to compete in the space.

Check to see if that like what frequency of posting you should have. There’s so much information that you can gather from a GMB and from insights. It’s ridiculous.

Yeah.

Should You Create A GMB For A Business Aiming To Get Monthly Membership Signups Even If It’s Not A Local Service Type?

Should You Buy An MGYB Link Package To Hit The RYS Stack After Purchasing A Depth Keyword Research?

Yeah.

What Software Can You Recommend To Automate LinkedIn Lead Generation?

Over the years, I’ve not done a whole lot of LinkedIn stuff. Number one, I just never had a desire to do it. It’s just like Facebook, I’m not a big fan.

I mean, what I wanted to see is how good it was for prospecting, right. And I did it in the Virginia area got a bunch of people from Virginia, DC.

So yeah, it’s a great question. By the way, I’m just like I said, just starting to get into LinkedIn now.

I think it’s promising. So I’m gonna give it a real effort. I’ll share what I know when I know.

Any Advice On How To Optimize An Online Vehicle Dealership Web Platform In Facebook Marketplace & Other Sites?

Can You Use The SEO Power Shield To A Website That Already Had A Google Drive & IFTTT Setup By Another Vendor?

It’s probably done a hell of a lot better too.

Since we did it not probably I’m sure it is. But um, yeah, no, as far as I’ll let Marco take this one. But yeah, you can apply it to the same site. What do you say, Marco?

Yeah.

Does that it?

I mean, they ask these questions, and you can never be really sure, right. Yeah, that’s true. It’s, uh,

Have You Tried Using 301 Redirect A Domain With Single Backlink From Authoritative Site To A Money Site?

Why Does Google Rank A Site With Higher Quality Backlinks Than A Long Form Content?

How Come Google Ranks Pages With Blocked To Membership Content?

I think something like this right.

So like a blank membership registration page or something, you know what I mean? I think that’s what he’s asking about but he’s getting activity. Yeah.

Looks like we already have an early access landing page. Look at that. I hadn’t thought of everything yet. No, I did in the background during Hump Day Hangouts. Ah, the truth comes out.

How To Properly Set The CloudFare Settings To Point To the Website?

Do Different Stacks Interlink When Mirroring The Site Into The Drive Stack?

As far as I know, well, no, no, I and Marco would be better to answer this one. But if you’re siloing, your drive stack using the ArcGIS expansions. Like we teach the No.

Not interlinking between them, if that makes sense.

All right, one more Jason says

all right last one well this is good cold email mastery There you go, we need to get an affiliate link for that for real because I keep touting how good that course is. It really is a good course.

Does All Of The MGYB Services Work For Non-English Sites?

Okay.

All right. Well, thanks, guys. Thanks, Adam. For hanging out, guys.

Source: Semantic Mastery Weekly SEO Q&A – Hump Day Hangouts – Episode 329 published first on your-t1-blog-url

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roopali0925-blog · 5 years

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How to Use Wayback Machine as an Indispensable SEO Tool | SEOValley

Although not intended for search optimization, the Wayback Machine is an incredibly useful tool for reviewing your website and making improvements to boost rankings and improve your overall SEO strategy. This tool is essentially an internet archive that allows you to view how websites looked ‘way back’ then.

Designed as a digital archive, the Wayback Machine doesn’t only offer information about the World Wide Web—it also contains useful data about movies, books, music, and the like. It was created by a non-profit organization known as the Internet Archive and was originally intended to allow users to see archived versions of different web pages through the years. The Way Back Machine has been archiving websites’ cached pages since 1996. A great window to the past, this tool can be an excellent SEO resource if you know how to use it. Here are some smart and creative ways to use the Way Back Machine for SEO:

1. REVIEWING SITE CHANGES One of the more popular uses of the Wayback Machine for SEO is reviewing sites for changes that occurred over a range of time. This is a great way to determine what caused a drop in your page rankings, pinpointing exact changes that could have affected your search placement negatively. With this kind of intelligence, you can begin planning to remedy the problem.

2. RE-ESTABLISHING OLD TIES The Wayback Machine is also a great resource for finding old link partnerships and redirect opportunities. It isn’t uncommon for businesses that started building their brand early through the World Wide Web to lose touch of old link partnerships. In many cases, sites go through major relaunches without considering optimization, causing them to lose major link partnerships. Reclaiming these partnerships is possible with the help of the Wayback Machine, which allows you to rediscover old link partners to reestablish critical linking relationships with.

3. GAINING SITE FAMILIARITY SEO professionals also use the Wayback Machine to familiarize themselves with new client sites, helping them get to know their brand better. Not only does the tool allow users to see how much a site has changed—it also enables SEO specialists to get a sense of the brand’s voice as well as how much it has changed through the years. Search optimizers and marketers that are working on content initiatives and branding find the tool useful in keeping true to the brand’s voice as well as in coping with the changes that the brand has gone through.

4. EXAMINING ROBOTS.TXT FILES A great way to detect crawlability and similar technical issues, the Wayback machine offers an excellent resource because it indexes everything that it can find on a website, including its robots.txt files. Examining these resources and comparing data around the time the issue began surfacing will help you find changes that could have triggered the problem.

5. VALIDATING ANALYTICS CODES The Wayback Machine likewise indexes page source codes. This enables users to retrieve old codes from pages, enabling the review of past code placements and whether or not tags were properly implemented. Depending on how a website was coded, analytics code review is also useful when it comes to event tracking.

6. IDENTIFYING SITE STRUCTURE Another great use for the Wayback Machine is rediscovering old site structure and past taxonomy or hierarchy of different site elements. By looking at the way that a website was organized, it is easier to identify which pages have been consolidated into particular categories and which have been expanded to form separate pages.

The Wayback Machine is an excellent tool for looking into and learning from a website’s old structure, design, content, and overall appearance—elements that play critical roles in search optimization and marketing.Need more SEO tips like this? Consult with our optimization experts at SEOValley.

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srber123-blog · 5 years

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Onpage SEO Measures For Better Search Engine Optimization

Onpage SEO is a term commonly used by online marketing executives and is often associated with off-page optimization. Both terms describe the search engine optimization of your own website. Through targeted SEO optimization, your own website should rank better with the search engines, generate more traffic and ultimately lead to more conversions or leads. As a rule, those responsible for marketing only know a part of the measures that can be taken. In this article, we explain what Onpage SEO is about and give some hints in the practical implementation. On the internet, you will come across different spellings, but it always means the same thing. Possible formulations are Onpage SEO, Onpage Optimization, SEO Onpage, SEO Optimization or Onsite Optimization.

On-page Analysis - The first step in Onpage SEO

At the beginning of the work, you should do an onsite analysis of the entire website. Here, you first analyze the technical SEO to identify potential technical pitfalls that affect the crawling of the website. In the next step, you check the contents of the website in order to be able to perform content optimization. After examining both areas, you can derive a prioritized catalog of measures, which you implement step by step. To track the evolution of your website in SEO, you can use Google Search Console on Google. This provides an interface between website owners and Google and indicates which URLs are ranked well, for which keywords the domain is found and where there are problems on the website. It also graphically shows how often each page appears on Google's search results page.

Technical SEO - The foundation of on-page optimization

Before you can start optimizing your content, your technical SEO must be implemented correctly. This is the only way to ensure that the website can be easily crawled through the search engines and that all content can be read and processed properly. If the technical SEO is not implemented correctly, it can happen that content optimization, the so-called content optimization, does not really work because the search engines do not even have access to the content. The technical SEO, therefore, forms the foundation of any SEO on-page optimization.

Crawling - Can the search engine reach your website?

Crawling is all about accessing content and has nothing to do with indexing. Search engines like Google crawl pages, but do not index them. This can have a variety of reasons, including poor search engine optimization. In order to improve the relevance of the content, however, only the content that is to be processed by the search engines should be crawlable. Unimportant pages, such as search results pages or the imprint should, therefore, be excluded from crawling. This is called the optimization of the so-called crawl budget. This determines how many pages of a web page can be crawled and is determined by search engines individually for each domain. In this context, there is an important distinction: Crawling is not synonymous with indexing! Use the meta tag "robots" and the "robots.txt" file to control the crawl. In the case of the "robots.txt", however, it should be noted that the instructions contained are only a recommendation for the search engines and demonstrably ignored. In addition, search engines can also reach other sites on excluded pages, eg through backlinks. Using the "disallow" feature is therefore not a reliable way to exclude pages from crawling. On the contrary, using robots.txt incorrectly can cause big problems on search results pages.

In May 2019, Google updated its in-house Google Crawler to the latest Chromium version 74. This is an important note as the predecessor was outdated and supported a few modern web technologies. The new crawler can now recognize modern SEO optimization and perform better on-page analysis. URL structure, internal linking, and sitemap.xml are important SEO on-page factors Next, you need to check the URL structure of your website. Questions are: Is this legible and clearly understandable for people?Can users read from where they are on the website?Is not she too long? The URL structure should not go beyond 5 levels of hierarchy. This is also associated with the website structure. Today's on-page SEO is not an optimization for search engines, but also for users. This means that content must be accessible quickly and easily. An excessive cascading of the individual web pages is therefore not advisable because it only leads to more hierarchies. Google's Webmaster Trends Analyst, John Müller, announced on May 3, 2019, via webmaster Hangout, that the internal linking of pages is even more important than the URL structure. The visible URLs are primarily relevant to the user experience. The internal linking of pages must instead be subject relevant to achieve a good Onpage optimization. It is also spoken in this context of siloing. For a good internal linking, you have to make sure that only within a topic (silo) is linked. So should z. For example, all articles related to web analytics, but not links to articles about SEO. For this, you should always develop a linking concept and, especially for links with JavaScript functionality, check whether crawlers find the links and follow them. If you have similar content, you should use the canonical tag. Imagine operating an online shop and offering a t-shirt in five colors. For each of these color variants, they offer a separate page with individual URL. In this case, you would have duplicate content on the domain, because all pages would be textually identical and would differ only by the color. With the canonical tag, you can now indicate on all pages which of the five URLs are actually relevant for search engines and which serve exclusively as added value for the user. In addition, you should provide the search engine with the sitemap.xml file a file listing all the URLs that are to be indexed. Therefore, this file must not contain URLs that are "noindex" or otherwise excluded from crawling or indexing.

Avoid Duplicate Content with SEO Onpage

Duplicate content or duplicate content is one of SEO Onpage Optimization's biggest priorities. Often the same pages are available under multiple URLs. Classic examples are: URL with http and httpsURL with www and without wwwURL with trailing slash and withoutURL with very similar content For this reason, it is essential to set up redirects and use canonical tag and sitemap.xml to tell search engines exactly which pages should really be indexed. Imagine operating an online shop and offering a t-shirt in five colors. For each of these color variants, you create your own page with individual URL. In this case, you have duplicate content on the domain, because all pages are textually identical and only differ in color. With the Canonical tag, you can indicate on all pages which of the five URLs is actually relevant for search engines and which pages serve exclusively as added value for the user. When redirecting the user is automatically forwarded to the variant with https when calling a URL with http. This happens so fast that he often does not notice it. Pagespeed - how fast does your website load? For several years, Google has seen more traffic from mobile devices than from desktop devices. It is therefore important to offer a fast-loading website. You can do this in several ways: They ensure small file sizes and short source codes. This optimizes the website overall and ensures a good user experience.They optimize the visible content through a prioritized delivery of the source code. With this measure, the user sees the first content in the visible area long before the entire website has been loaded. This improves the felt loading time.They rearrange the hypertext transfer protocol (http) to variant 2 (http / 2). This is optimized for mobile devices and allows parallel loading of various files, as well as pre-loading content. We also recommend using https for a good on-page SEO.

Mobile optimization is becoming increasingly important In addition to the loading time, the display of the website on mobile devices must be ensured. Often, this is done with a responsive design that ensures that the website automatically adjusts to the screen size of mobile devices. If you are planning a relaunch in the near future, you must consider this topic in your concept. Structured data for good onsite marketing With structured data, individual content is specifically selected for search engines. This can be company information, product information, recipes, events or recently FAQs. Overall, there are many templates for using structured data on a web page, but relatively few are supported in Google Optimization. The added value is that Google understands the content better and shows it separately on the search results page. Further SEO On-page Optimizations The field of technical SEO also includes other measures such as progressive web apps, image awards or multilingualism. This is the "fine-tuning" in the area of technical SEO optimization. Therefore, these detailed topics are not discussed here.

Content optimization - the second step in on-page SEO

Now that the website has been improved under technical on-page SEO measures, you can start optimizing your content. This is essentially divided into two areas: Meta Information: Optimize Page Title and Meta Description The optimization of the page title and the meta description refers to the optimization of meta information in Onpage SEO. The page title as an SEO criterion is particularly crucial, as it should contain the keyword and the brand. At the same time, it should not be too long to be legible. You'll always see the page title in your browser's tab and on Google's search results page. The meta description is not SEO relevant in itself, but still has a large, indirect impact on onsite marketing. The Meta Description will be displayed on search engine results pages, if appropriate. By directly addressing the users with a call to action, you can improve the click-through rate on your hits and in this way achieve a better ranking.

Content on the page itself - what can the user expect? The actual content must meet the expectations of the users, otherwise, they lead to high bounce rates. Please note that you do not create the content for search engines but for users as part of on-page optimization. For this reason, Google attaches great importance to how legible the content is. Furthermore, the texts must be well structured and structured with headings. An increase in user interaction with the website is also desirable. You can do this through videos, pictures, picture galleries, comments or similar. It has been proven that a longer stay is associated with an increase in conversions. If the content is well-made, Google may use it as a Featured Snippet. This is the search results page at position 0, where Google answers a user's question directly on the search results page. Marketers have no control over the use of a featured snippet and can not predict when a snippet will be displayed or not. Therefore, placing your own content in a Featured Snippet is the supreme discipline of Google Content Optimization. Google Jobs - a whole new feature With Google Jobs, the search engine giant introduced a completely new feature in June 2019, which will lead to many on-page SEO optimizations in 2019. As soon as users google for a job title, they will see a list of vacancies. After a click, they will be redirected directly to the company's website where they can apply in the next step. However, website operators must use structured data and use targeted content on the website. Read the full article

#On-PageSEO #SEO #SEOForWebsite

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digitalmark18-blog · 6 years

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How to Launch a Successful Redesign That Doesn't Tank Your Rankings

New Post has been published on https://britishdigitalmarketingnews.com/how-to-launch-a-successful-redesign-that-doesnt-tank-your-rankings/

How to Launch a Successful Redesign That Doesn't Tank Your Rankings

You have a new brand or you are just looking for a fresh look and updated copy, but either way you are ready to completely redesign your website. There is one big concern on your mind though: ”How do I keep my search engine rankings from dropping?” Although you should expect to see a slight dip for two to four weeks after the launch, if the redesign is done right you will return to your original ranking, or better yet, see a considerable ranking improvement.

Here are some simple developer tips to ensure a successful redesign:

1. Optimize for Mobile

In 2015, the term “Mobilegeddon” was coined when Google updated their algorithm to give priority in their mobile search to websites that display well on mobile. 2017 saw mobile take the lead in online usage. Now in 2018, Google has started putting mobile-first indexing into effect. Catering to the mobile crowd is a must.

The two most popular processes of optimizing for mobile are adaptive design and responsive design.

Adaptive design is the creation of multiple versions of a website to fit preselected device types. This process allows for more in-depth mobile optimization, such as cutting down on javascript usage and large images on mobile sites, because you have separate HTML and CSS for each layout. Updating an adaptive design, however, would require you to update each separate layout every time.

Responsive design is fluid, responding to the changes in browser width to allow the content to be optimally viewed on any device. The biggest pro to this process is having your singular layout fit any size screen, but it takes more work to accomplish and to keep load time on mobile devices to a minimum.

2. Optimize for Speed

Page and site speed not only affect your search engine ranking but also how your pages are indexed and how users interact with your site. Every second it takes your site to load increases the chances of a user leaving. Tools, such as Google PageSpeed Insights and Pingdom, can give you insight into your pages’ performance. Below are a few things you can take into consideration when doing your redesign.

Optimize Images

The dimensions of your images should be no larger than how they would appear on a desktop browser. For example, a good width size for a full-width header background image would be either 1920px or 1366px depending on the largest screen size you’re optimizing for.

You can put your images through a compression tool like TinyPNG to decrease the file size. By choosing the most appropriate file type, you can compress your images without losing quality. JPG is most suited for photos, PNG for raster graphics, and SVG for vector graphics.

Recommended for You

Webcast, October 30th: What is Post-Click Optimization & Why is it Critical for Marketers?

Eliminate Render-Blocking Javascript

There are a few different ways you can set up javascript in your HTML in order to keep it from slowing the loading of the rest of your content, but oftentimes, it’s not possible to completely eliminate render-blocking content. The simplest optimization you can do is place your script tags at the end of your document before the closing body tag and make sure there aren’t any unnecessary scripts running on your pages.

Combine and Minify Code

If your website server is still using the HTTP/1 protocol, you will want to keep your CSS and JS files to a minimum to reduce calls to the server. You can do this by combining as much of the code into one file as you can. However, if your server is using the HTTP/2 protocol, this isn’t necessary.

For further code optimization, you can minify your CSS and JS code to decrease the file sizes. Some CMS platforms will do this for you.

3. Create Well-Structured Content

Search engine optimization is key to a successful relaunch, and crucial to SEO are the copywriter and SEO specialists writing relevant content for each page and introducing keywords appropriately throughout. This includes the copy for meta descriptions, page titles, and even URL paths. The developer’s role is to make sure the website’s content can be read efficiently by search engine crawlers that use website structure to prioritize content and understand the hierarchy of your site.

Header Tags

Header tags (H1, H2, and so on) identify key sections of your webpage and tell crawlers and users what the page is about. The smaller the heading, the less importance is put on it, but that doesn’t mean you should make all of your headings an H1. It’s best practice to have an H1 at the top of your page, H2s to separate large sections of your pages, and then H3 and beyond for smaller blocks of content.

Canonicalization

Canonicalization prevents problems that occur when identical content appears on multiple pages. This is most often used with the homepage where URLs like https://www.smartbugmedia.com and https://smartbugmedia.com both go to the same page. By adding <link rel="canonical" href="https://www.smartbugmedia.com"> to the page, you tell search engines that no matter what URL the user comes from, that specified URL is the one the content belongs to.

Sitemap

Creating an .xml sitemap lets web crawlers easily find all the important links of your site and understand your website structure. A lot of CMS platforms create one for you. You can also create sitemaps for images and videos to add additional information that will help crawlers find and better assess and categorize them. To make sure the crawlers find your sitemap, you can add it your robots.txt document and/or submit it to search engine console tools.

4. Redirect Broken Links

If you change the link structure of your site, you risk losing individual page rankings that you have already built up. However, an overhaul of your website structure can be a necessary evil to implement much-needed keywords and make your site easier to navigate. If that’s the case, fear not. There is a way to keep from losing those links to the void―301 (permanent) redirects. If you remove a page completely from your site, add a redirect that directs that link to the most similar page. If you change the url, just direct the old one to the new one.

On launch day, be sure everyone involved has time to spend checking the site for any errors and missed optimization opportunities. Tools like Google’s search console and analytics are especially helpful for things like tracking down broken links and monitoring the effectiveness of your new design. There is so much more you can do to increase the performance of your content going forward, but this will at least give you a starting point to launch a successful redesign.

Follow Alyssa Wilie:

Source: https://www.business2community.com/web-design/how-to-launch-a-successful-redesign-that-doesnt-tank-your-rankings-02133274

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thebethriggs · 7 years

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7 Steps to Relaunch Your Website Without Affecting SEO

Well, you remember how hard it was to raise your Search Engine Optimization (SEO) ranking in the first place; all the time, effort, and money it took to … Provide it by Tips about Real Estate Structure Finance

from 7 Steps to Relaunch Your Website Without Affecting SEO

#7 Steps to Relaunch Your Website Without Affecting SEO

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selfpublishingnews · 7 years

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From the ever perceptive and intelligent Jane Friedman:

Amazon

For a very clear and no-nonsense explanation of the Amazon sales rank number: the ALLi blog explains what factors change your sales rank, revealing that steady sales win the game.

An author has recommended using only “clean” Amazon links to your book, especially for marketing and promotion purposes. While you might argue with some of the points made, it never hurts to practice good link hygiene. Learn how to clean up your Amazon links.

Here’s a solid overview for writing and updating your Amazon book description. Veteran publicist Penny Sansevieri offers clear and organized advice. Read it at the Huffington Post.

Facebook

Struggling with your reach on Facebook? By decreasing the organic (non-paid) reach of business pages, Facebook continues to put a lot of pressure on everyone to advertise. This means you have to be smart and strategic about posting content to reach your fans; thankfully, it is possible to improve your reach quickly if you understand how Facebook’s algorithm works. Check out Hootsuite’s guide to Facebook organic reach.

Want to increase your effectiveness on Facebook? One of the leading digital media marketing companies has studied more than 1 billion posts made by Facebook pages and released a report on how to increase engagement on Facebook.

Use Facebook groups to build book buzz. If you’re frustrated with the performance of your Facebook business page, some authors are having better engagement by creating and nurturing Facebook groups. BookBub offers tips.

A very insightful case study on how Facebook ads can spur book sales by author David Penny, featured at The Creative Penn. Suitable for beginners.

More on Facebook advertising: one of the experts in this area is Mark Dawson, who was interviewed at The Creative Penn in 2016. You can listen to the podcast or read the transcript.

For authors who advertise (or want to) on Facebook: Learn how to make a Facebook funnel that converts. Visit the Moz blog.

Social media

How to find trending topics on social media. With social media, timing can be everything—and being able to tap into trending topics can help you get your messages in front of the right audience at the right time. Here are 11 ways to find out what’s trending across a range of social media sites.

Want to get better at Instagram? More than 400 million people use Instagram, and in terms of social media engagement, it’s second only to Facebook. But how should authors use it? BookBub has put together an inspiring round up of authors successfully using Instagram for book marketing.

A comprehensive guide to Instagram hashtags. As you may know, one of the keys to growing an Instagram following is using the right hashtags, but knowing which ones to use, and how, may feel like a bit of a mystery. The sharp people at Hootsuite have put together an extensive guide to using hashtags on Instagram.

Why to reconsider using Google Plus for marketing. No, it’s not dead yet! There are still some benefits to spending a few minutes here and there on Google Plus. Read more at Buffer.

Trying to gain momentum on YouTube? The folks at Hootsuite have written a straightforward post with five ways to get more views on YouTube.

Copywriting

The smart people at Moz have presented a detailed list of instructions for how to write and build a product page that has a better chance of resulting in a sale. The strategy is helpful whether you’re selling books, digital products, online courses, or services. Take a look.

A definitive guide to copywriting: Try Quick Sprout’s free guide. It’s not focused specifically on books, but it does offer many best practices for writing marketing copy.

Blogging

This is for serious bloggers only: Many authors want to increase traffic to their website, but don’t know how. Blogging is one of the key ways, but a content strategy is required if you want to see that blogging pay off. This free guide on how to increase your website traffic steps you through the detailed process for identifying what kind of content to write and how to generate traffic to that content. You can read the whole guide online, or it’s available as a free 28-page PDF. Make no mistake: this is hard work. But the payoff is real.

Learn how to write better, customized headlines. If you’re a blogger or frequently producing online writing, then having distinct headlines—customized by social media channel—dramatically affects the number of clicks on and shares of your work. Buffer has put together an excellent guide on what principles to follow based on where you’re sharing the article.

Giveaways, reviews & discounts

Want to easily run an ebook giveaway? instaFreebie is a service for self-published authors that helps streamline the ebook giveaway process. It offers several tiers of service, including a free tier. Features include an email list opt-in, the ability to set an expiration date, and the ability to set a specific number of giveaway copies.

An indie author offers a very detailed history of her Goodreads book giveaways and concludes that it’s best to only give away one or two books at a time, since it’s cheaper that way but offers the same visibility. Read J.M. Ney-Grimm’s post.

Want to create advance review copies of your book? It’s possible through IngramSpark. David Wogahn tells you how. He’s also written an installment on creating ARCs via CreateSpace.

How do you get nearly 100 reader reviews on your book within a few days of release? Author Anna Hackett shares her process at the Science Fiction & Fantasy Marketing Podcast.

Is NetGalley worthwhile for independent authors? Here’s a case study that says “it depends.” If you’re doing an aggressive pre-publication push (marketing more than six months prior to launch), the expense may be justified. Read more at the Book Designer.

You probably know about BookBub, but how do other ebook discount services rank in comparison? ALLi offers an in-depth analysis and overview.

Online education

This is one of the most helpful guides I’ve seen on planning, launching, and running your first webinar. You’ll find lots of useful tool recommendations; no guessing required.

SEO

How to learn SEO: The folks at HubSpot have rounded up the best free and paid educational resources for learning about search engine optimization. If you have a website or blog, this is a list worth saving. Read it here. (My favorite resource is Moz, which is at the top of the list!)

How much does SEO affect novelists? Over at The Hot Sheet, we offered in-depth expertise from Pete McCarthy.

Also, take a look at expert digital marketer Pete McCarthy’s presentations on marketing. He’s shared one of his slide packs, which will teach you about many different tools for researching your audience online.

Learn from successful authors

An author who consistently makes a six-figure income from book sales shares his marketing strategies. Note that he has more than 100 books, mostly nonfiction, on the market. Find out more at Written Word Media.

Bestselling author Colleen Gleason discusses how to relaunch and remarket a book after getting the rights back from the publisher. Read the full interview at BookBub.

Romance author J.A. Huss discusses in depth what’s working (or not) for book marketing. She’s stepped away from Facebook ads, but invests heavily—although very carefully—in giveaways. Read the interview transcript at the Creative Penn.

Marketing ideas and roundups

Here’s a 98-item list for planning a book launch or even re-marketing your book. It’s by the marketing team at BookBub. They’ve divided it into useful categories, such as “Create Box Sets and Bundles,” “Run Price Promotions,” and “Participate in Live Events.” It’s nearly guaranteed you’ll come away with at least one new action step.

Interactive and free how-to guides to launch your book, product, or business: It’s called “Startup Toolkit,” but writers of all kinds will find these free tutorials useful for book and product launches. Each tutorial includes an article, a step-by-step workflow, and a ready-to-use project template. Topics covered: get press coverage, launch a Kickstarter, earn traffic from online communities, and much more. Check them out.

Marketing tools and resources

Customizable and comprehensive book marketing checklist. If you’re not familiar with Tim Grahl’s work, you should be! He produces some of the best informational resources for authors I’ve seen, often focused on book marketing. His latest resource is a definitive checklist for book marketing that is customizable and easily printed.

Trying to guess someone’s email address? Use this tool very wisely—that is, not in a way that will encourage you getting blacklisted: Email Hunter. (It even works for my website!)

How authors can market books online to children under the age of 13: Author Karen Inglis discusses the tools and communities that can help. Read at ALLi.

Tools and templates for authorship and book marketing: Author Jenny Blake has shared all the tips and materials she used to help her write and market her book Pivot. It’s an impressive collection of resources that is sure to inspire your next project. Take a look. (Also, in this excellent case study, learn about Jenny Blake’s podcast-focused launch plan for her second book, Pivot.)

The Alliance of Independent Authors (ALLi) offers formal service ratings of author services. Over time, ALLi has been offering more and more watchdog-type content at their website, and they now offer a formal area devoted to ratings of specific publishing companies. Take a look.

Here at my site in 2016 (in case you missed)

Should You Pay for a Publicist?

How to Find and Work with a Book Publicist Successfully

Getting Ready to Launch a Book? Start with These 5 Questions

How to Find and Reach Influencers to Promote Your Book

How to Be Active on Social Media Without Losing Your Mind

The Pros and Cons of Using a Facebook Profile But Not an Official Page

How to Grow Your Email List

How to Start Blogging: A Definitive Guide for Authors

Are Paid Book Reviews Worth It?

#social media marketing #book marketing #book publishing #publishing #self publishing #self-publishing #self publish #authors #indie author #hybrid author

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webbygraphic001 · 5 years

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How to Stop SEO Disasters During Website Migration

After many weeks and months of preparations, you are ready to go; you’ve done everything that you needed to do to make sure that the design and development of the new site has been put together perfectly and you are happy to move forward.

So you press the launch button (because that’s how it works, right?), you sit back and congratulate yourself and your colleagues on relaunching the new website successfully…

…only to see the organic traffic has plummeted.

You look in fear, but then stop for a second because everyone knows that a site relaunch can sometimes cause an initial slump in organic traffic. You assume that it’s normal.

But after days, weeks and months, the traffic doesn’t recover, and panic sets in…

This is a potential reality for anyone who is relaunching a website. Amidst all the excitement with the new design and new features, not everyone thinks about the consequences that could happen if you don’t plan it effectively, especially from an SEO perspective.

In order to minimise any potential disasters, there’s a simple step-by-step process that you should follow in order to make sure that the periods before, during, and after the launch go smoothly and to better your long-term SEO strategy.

What Qualifies as Website Migration?

Google is surprisingly not very specific about moving sites and what it involves. They have two pages: one for site moves with URL changes and one without URL changes.

But it can actually get a lot more detailed and complex than that.

Let’s look at some of meanings of website migration and what it can involve:

you are changing domains and are planning to move from one domain to another e.g. during a rebrand;

you are going international and require to change the TLD (Top Level Domain) e.g. from .co.uk to globally recognised .com;

you want geo-specific TLDs and sub-folders e.g. .com/uk, .com/fr, .com/ca;

you are going to undertake structural changes e.g. changing the internal linking, changing the site hierarchy, changing the user journey;

you are changing from HTTP to HTTPS;

you are going to change the CMS (content management system) or platform you are currently on;

you are redesigning a website completely;

you are changing the mobile setup by applying AMP (Accelerated Mobile Pages) or PWA (Progressive Web Apps);

you are going through content changes e.g. adding/removing pages, introducing new languages, consolidating pages.

What to be Aware of Before Starting the Migration

Every migration is different, but there are some things that you need to be aware of before you even touch the website:

Work out your strategy – Do you need to do this? Why? What are you hoping to achieve? What are your objectives?

Who is going to be involved in this project? Get them involved as early as possible – whether you like it or not, you can’t do it alone. Make sure you talk to the relevant stakeholders to understand how it can impact them and how they can help to minimise disruptions. And the earlier they can be involved, the better.

Get professional SEO consultations to help you – much of the tasks listed below will involve someone with SEO expertise before, during and after the site has relaunched.

Get professional UX and CRO consultations to help you – you also need to follow the important elements of UX e.g. what kind of impacts certain design changes are going to have on user engagement and how it will affect conversion rates.

Looks aren’t everything – in the middle of all the excitement about building something visually stunning, make sure it doesn’t come at a usability or SEO cost. Sure, add a bit of flair and style to it, but don’t go over the top.

Get everyone to test – all the stakeholders should help with testing. This also applies if you have the development site already set up and are available to test.

Put time aside for fixing bugs and errors after launch – no, you can’t relax after you’ve done your bit

Site migration is not a solution for penalty – if you are suffering from any algorithmic penalties, it will not disappear during the migration. This will need to be fixed manually.

Never migrate your site during peak seasons – so if your busy period is Christmas, then don’t migrate the site between October and January

Before You Rebuild Your Website

Crawl all URLs using tools like Screaming Frog SEO Spider and Sitebulb

Compile a list of all the URLs and add traffic performance (visits, bounce rates, exit rates, conversion) to use as a benchmark post-launch;

Eliminate any duplicate/low quality contents by redirects or improving them;

Check for broken links;

Check for broken pages;

Make sure all the relevant pages are accessible to search engines;

Make sure all the pages are accessible to humans (blind users, mobile users, browser compatibility).

Compile the list of the new URLs.

Plan out your new URL structures and site hierarchy/architecture.

Carry out keyword research for every single page.

Compile a list of your top keywords and note their rankings.

Update or create new content for the new pages and include relevant keywords.

Map out the 301 redirects from old to new URLs (and avoid redirect chains) in a spreadsheet.

Identify and compile a list of your most important backlinks.

Measure the page speed using tools like GTmetrix and WebPageTest.org.

Set-up the new social media profiles if you are rebranding the name.

Carry out usability testing to prevent bad experiences from happening on new site.

Plan your relaunch campaign – “hey we launched a new website” should happen soon after the launch rather than later. Who can help you with that? Current customers/clients/suppliers/bloggers/PRs etc.

During the Redesign

Block development site with meta noindex tag or robots.txt to prevent duplication issues on Google.

Make sure web analytics are implemented and tested on all pages.

Publish the new URLs and content on the development site.

Add/update title tags, meta description and alt texts to new pages.

Add Google Tag Manager.

Add any necessary retargeting and remarketing codes e.g. Facebook Pixels and Google Remarketing.

Set up and verify your new Google Search Console account.

Remove or update internal links which are pointing to broken or removed pages.

Update your XML sitemaps and have it ready to submit on Google Search Console.

Update all canonical tags and self-canonicalize all new pages.

Update all internal links.

Update your robots.txt.

Create a custom 404 page.

Crawl the site and verify that all 301 redirects are working.

Add schema to create rich snippets opportunities.

Add Open Graph fields for further rich media experience.

Ask the relevant stakeholders to help with testing.

When nearing the relaunch, attempt to organize usability testing for small amount of traffic or by using focus groups to iron out any issues.

Ensure the site is compatible on most popular browsers and mobile devices.

Ensure the site is accessible to visually-impaired users.

After the Relaunch

Submit a change of address via Google Search Console.

Submit new XML sitemap.

Update all social media bios with new URLs.

Crawl the new site and check that the redirects are working, all internal and external links are working, and fix any 404 pages.

Crawl the list of URLs that you have extracted originally and verify their redirects.

Add annotations on Google Analytics to make sure you know when the site has relaunched and subsequent changes.

Update backlinks with new URLs by contacting those who have linked to you.

Continuously monitor the web traffic, engagement and conversion as well as page speed.

Test the mobile friendliness of your site using the Mobile Usability feature of Google Search Console.

Benchmark those performance metrics against the old site.

Reach to the authoritative sites that link to you and ask them to update the link to the new site.

Monitor the indexed page count via Google Search Console and using the site: search on Google.

Monitor your search rankings over time.

Keep control of the old domain just in case of any issues.

Organize new usability testings of the new site.

Launch your relaunch campaign.

Choosing to Migrate or Not

Relaunching can be a good thing as it allows you to deliver the best user experience possible for your audience, a chance to refresh your brand and improve the bottom-line for your clients.

But that is only if you do it for the right reason and you plan the site migration properly.

You know the old saying by Benjamin Franklin: “if you fail to plan, you are planning to fail”.

If you plan and execute your relaunch successfully, this will give you the best chance of catching any problems as early as possible and to make the process a smooth one.

Because you do not want to go through the headache of a botched migration.

Featured image via DepositPhotos.

Add Realistic Chalk and Sketch Lettering Effects with Sketch’it – only $5!

Source from Webdesigner Depot http://bit.ly/2GQFwZs from Blogger http://bit.ly/2So4q3J

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alanajacksontx · 6 years

Text

Who were the “winners” and “losers” of organic search in 2017?

Earlier this week, Searchmetrics published its fourth annual Winners and Losers Report, which reveals how certain sites fared in organic search visibility on Google.com during 2017.

Searchmetrics bases its analysis on a unique indicator known as ‘SEO visibility’, which it uses to measure a webpage’s performance in organic search.

This is not the same as organic search ranking, but aims to give an overview of how often a website shows up in search results, based on “search volume and the position of ranking keywords” (as explained in the Searchmetrics FAQ).

Using this metric, Searchmetrics calculates the change in websites’ SEO visibility over the course of the year, and sorts the top 100 winners and losers by absolute change in visibility.

Last year, we examined the winners and losers in organic search during 2016, and concluded that social media and shopping were the overall “winners”, while online encyclopedias, reference websites and lyrics websites all lost out.

How do the results from this year stack up against last year, and what can we learn from the trends highlighted?

Encyclopedias and dictionaries are back on top

In a surprising reversal of 2016’s fortunes, online encyclopedias and dictionaries were among some of the biggest “winners” in 2017.

Encyclopedias made up 9% of the overall winners by industry, with websites like britannica.com, thesaurus.com and collinsdictionary.com enjoying triple-digit percentage gains in SEO visibility. Of the top five domains ranked by gain in absolute SEO visibility, four were dictionary or encyclopedia websites: Merriam Webster, Wikia, Dictionary.com and Wiktionary.

This is a huge change from last year, when social networking websites dominated the top five; out of last year’s top five “winners”, only YouTube is still on top, rising up the ranks from fourth to first place.

Searchmetrics attributes this miraculous change in fortune to an algorithm update in June 2017 dubbed the “dictionary update”. Dictionary websites had been slowly gaining in visibility since the beginning of the year, but over the three-week period between 25th June and 16th July, they saw an even more notable uptick:

Dictionary websites saw a boost from Google’s “Dictionary update” in June and July 2017

Searchmetrics noted that dictionary URLs particularly improved their ranking for short-tail keywords with ambiguous user intent – suggesting that Google might be examining whether the users searching these terms could be looking for definitions.

I would speculate that Google could also be promoting fact-based reference websites as part of its ongoing efforts to battle fake news and dubious search results – but this is purely speculation on my part.

The trend is also not borne out by Wikipedia, which continues to see its SEO visibility drop as more Knowledge Graph integrations appear for its top keywords, allowing users to see key information from Wikipedia without bothering to click through to the site – and possibly preventing those pages in Wikipedia from ranking.

The losers lost out more on mobile

One very interesting trend highlighted in Searchmetrics’ findings is the fact that domains which lost out in 2017 saw even bigger drops on mobile than on desktop.

Domains which started out the year with roughly equal desktop and mobile visibility closed out the year with their mobile visibility far below that of desktop. For example, TV.com’s mobile visibility was 41% below its desktop visibility by the end of 2017, while perezhilton.com’s mobile visibility was 42% lower than desktop, and allmusic.com was 43% lower.

Without going behind the scenes at Google’s search index, it’s hard to know exactly what the cause could be. TV.com decidedly fails Google’s Mobile-Friendly Test, but perezhilton.com and allmusic.com both pass. Because Searchmetrics is measuring organic search visibility, these drops may not be due to a lower SERP ranking, but could be due to the websites not appearing for as many search queries on mobile.

What isn’t surprising is that in 2017, we began to see much bigger differences between the way search behaves on mobile and the way it behaves on desktop. Back in August, we looked at the results of a BrightEdge study which found that 79% of all keywords ranked differently in mobile search compared to desktop.

At the time, we speculated that this was due to tests on Google’s part to prepare for the upcoming mobile-first index. Just two months later, Google’s Gary Illyes announced at SMX East that the mobile-first index had in fact already begun rolling out, albeit very slowly.

2017 was the year that we truly started to see mobile search on Google diverge from desktop, and in 2018 we’ve already had confirmation of a major upcoming change to Google’s mobile algorithm in July, after which point page speed will officially be a ranking factor on mobile. So to say that mobile and desktop search results will continue to diverge further in 2018 seems like a very safe prediction to make.

So long, social media?

Possibly the most curious change in fortune between 2016 and 2017 was seen with social media websites, which were among some of the biggest winners in 2016 and some of the biggest losers in 2017.

Visual social network Pinterest went from being the second-biggest ‘winner’ in terms of absolute search visibility in 2016 to suffering a 23% visibility loss in 2017. Similarly, discussion forum Reddit saw a 54% drop in visibility in 2017 after having been the 8th biggest ‘winner’ in 2016.

Tumblr and Myspace also experienced significant losses, and while Facebook and Twitter (#3 and #6 in 2016, respectively) weren’t among the “losers” highlighted by Searchmetrics in 2017, they also appeared nowhere in the list of “winners”.

It’s hard to say exactly why this would be. In last year’s study, Searchmetrics attributed Pinterest’s huge gains in visibility to its “application of deep-learning techniques” to understand user intent, “thereby generating more loyalty and stickiness online”. Whether Pinterest has slowed its progress on this front, or whether other shifts in Google’s index have caused its visibility to suffer, is unknown.

Reddit, meanwhile, appears to have suffered at the hands of Google’s “Phantom V” update, with visibility dropping off sharply at the beginning of 2017. Its mobile visibility was particularly low going in to 2017, which Searchmetrics tentatively attributes to technical issues with the mobile version of its website.

Reddit’s visibility drops off as Phantom V hits in February 2017

It could be that the losses in visibility suffered by social media websites in 2017 are due to differing circumstances and not part of a wider trend, but it’s an interesting coincidence nonetheless.

What can we learn from the “winners” and “losers” of 2017?

Many of the changes of fortune experienced by websites in 2017 were the result of a specific Google update. Phantom V was spotted in the SERPs in mid-February, sending a number of brands’ domains yo-yoing up and down. Google Fred hit not long afterwards, affecting ad-heavy websites with low-quality content and poor link profiles.

Another key change of note is the User Localization Update of October 2017, in which Google started showing search results based on users’ physical location regardless of the Top-Level Domain (.com, .co.uk, .fr) they might be using to search – a big development for local SEO.

Individual updates aside, however, there are a few key points that we can take away from 2017’s Winners and Losers Report:

High-quality content continues to be king, along with content that perfectly serves the user intent.

Brands continue to do well targeting a specific content niche – as exemplified by About.com, the old content network from the late 90s. It recently relaunched as “Dotdash”, an umbrella brand spanning six different niche verticals – several of which are already making great headway in search.

About.com is reborn as five (now six) different niche websites, which quickly begin to climb in search

If you’re targeting short-tail keywords with ambiguous user intent (like “beauty”), be aware that your consumers might now be seeing reference websites appear much higher up in the search results than before – so you may have better chances of ranking for longer-tail, more specific keywords.

Mobile, mobile, mobile – 2018 will be the year that mobile and desktop search truly diverge, so make sure you’re on top of your optimization for both.

from IM Tips And Tricks https://searchenginewatch.com/2018/01/25/who-were-the-winners-and-losers-of-organic-search-in-2017/ from Rising Phoenix SEO https://risingphxseo.tumblr.com/post/170113870165

0 notes

kellykperez · 6 years

Text

Who were the “winners” and “losers” of organic search in 2017?

Earlier this week, Searchmetrics published its fourth annual Winners and Losers Report, which reveals how certain sites fared in organic search visibility on Google.com during 2017.

Searchmetrics bases its analysis on a unique indicator known as ‘SEO visibility’, which it uses to measure a webpage’s performance in organic search.

Using this metric, Searchmetrics calculates the change in websites’ SEO visibility over the course of the year, and sorts the top 100 winners and losers by absolute change in visibility.

How do the results from this year stack up against last year, and what can we learn from the trends highlighted?

Encyclopedias and dictionaries are back on top

In a surprising reversal of 2016’s fortunes, online encyclopedias and dictionaries were among some of the biggest “winners” in 2017.

Dictionary websites saw a boost from Google’s “Dictionary update” in June and July 2017

The losers lost out more on mobile

One very interesting trend highlighted in Searchmetrics’ findings is the fact that domains which lost out in 2017 saw even bigger drops on mobile than on desktop.

So long, social media?

Possibly the most curious change in fortune between 2016 and 2017 was seen with social media websites, which were among some of the biggest winners in 2016 and some of the biggest losers in 2017.

Reddit’s visibility drops off as Phantom V hits in February 2017

What can we learn from the “winners” and “losers” of 2017?

Individual updates aside, however, there are a few key points that we can take away from 2017’s Winners and Losers Report:

High-quality content continues to be king, along with content that perfectly serves the user intent.

About.com is reborn as five (now six) different niche websites, which quickly begin to climb in search

Mobile, mobile, mobile – 2018 will be the year that mobile and desktop search truly diverge, so make sure you’re on top of your optimization for both.

source https://searchenginewatch.com/2018/01/25/who-were-the-winners-and-losers-of-organic-search-in-2017/ from Rising Phoenix SEO http://risingphoenixseo.blogspot.com/2018/01/who-were-winners-and-losers-of-organic.html

0 notes

sheilalmartinia · 6 years

Text

Who were the “winners” and “losers” of organic search in 2017?

Earlier this week, Searchmetrics published its fourth annual Winners and Losers Report, which reveals how certain sites fared in organic search visibility on Google.com during 2017.

Searchmetrics bases its analysis on a unique indicator known as ‘SEO visibility’, which it uses to measure a webpage’s performance in organic search.

Using this metric, Searchmetrics calculates the change in websites’ SEO visibility over the course of the year, and sorts the top 100 winners and losers by absolute change in visibility.

How do the results from this year stack up against last year, and what can we learn from the trends highlighted?

Encyclopedias and dictionaries are back on top

In a surprising reversal of 2016’s fortunes, online encyclopedias and dictionaries were among some of the biggest “winners” in 2017.

Dictionary websites saw a boost from Google’s “Dictionary update” in June and July 2017

The losers lost out more on mobile

One very interesting trend highlighted in Searchmetrics’ findings is the fact that domains which lost out in 2017 saw even bigger drops on mobile than on desktop.

So long, social media?

Possibly the most curious change in fortune between 2016 and 2017 was seen with social media websites, which were among some of the biggest winners in 2016 and some of the biggest losers in 2017.

Reddit’s visibility drops off as Phantom V hits in February 2017

What can we learn from the “winners” and “losers” of 2017?

Individual updates aside, however, there are a few key points that we can take away from 2017’s Winners and Losers Report:

High-quality content continues to be king, along with content that perfectly serves the user intent.

About.com is reborn as five (now six) different niche websites, which quickly begin to climb in search

Mobile, mobile, mobile – 2018 will be the year that mobile and desktop search truly diverge, so make sure you’re on top of your optimization for both.

from Search Engine Watch https://searchenginewatch.com/2018/01/25/who-were-the-winners-and-losers-of-organic-search-in-2017/

0 notes

minnievirizarry · 6 years

Text

16 Marketing Experts Share the Metrics They're Emphasizing in 2018

Which marketing metrics should your business monitor for higher ROI? Top marketing experts share all in this roundup post.

We’re living in a data-driven world, and numbers are everything. Your results won’t matter if you can’t prove them.

And you won’t be able to grow your business if you aren’t consistently tracking and working on the most important indicators.

However, a common mistake online business owners and even plenty of digital marketers make is spending too much time and energy on metrics that don’t bring results.

We like to call these vanity metrics.

You might be familiar with some of them and maybe have even fallen into that trap yourself.

Things such as YouTube views, Facebook likes, and Instagram follower counts are all metrics that brands care about these days.

What’s more, they obsess over it and invest more resources and effort into growing these, while leaving the rest behind.

Unfortunately, these can boost your ego and make your competitors jealous, but they won’t help your audience more, won’t take your business to the next level, and won’t increase conversions.

What companies should really be concentrating on are metrics such as user engagement, number of comments and shares on social media, time on page, number of opt-ins, etc.

These are the KPIs that count, that bring value, growth, and exposure.

But you don’t need to take our word for it.

Because we all need to revisit our metrics periodically and align them with our new goals and strategies, as well as current trends and tools, we gathered and asked experts in the field of Digital Marketing to share their best tips.

In this roundup post, you’ll learn about the top marketing metrics experts are using and monitoring consistently that have the best ROI, and which you can use as indicators for your business in 2018.

Andy Crestodina

Chief Marketing Officer, Orbit Media Studios

Click-through rate is going to be my obsession in 2018.

I'm making it my focus because it is the one metric common to all content marketing channels: search, social, and email.

It's also the one number that unites all marketers.

Without it, you'll fail at anything you do.

When it comes to click-through rates, the headline is the biggest factor.

Headlines take different forms in different places.

In search, it's the title tag.

In email, it's the subject line.

In social media, it's the post itself.

In the ongoing war for attention, we need to be more focused than ever on these aspects in any piece of content.

It's a key part of every past and future success and failure.

As a reminder of the importance of a headline, remember this: no one ever shares an article, they only share the headline.

All the advice we've read over the years is good. But in the future, we should use these tactics in combination, instead of using and relying on just one.

Add numbers.

Ask a question.

Use unexpected words.

Trigger emotion or curiosity.

Indicate a strong, specific benefit.

Also, tailor the headline for the purpose and the channel.

The title (search) doesn't have to be the same as the headline (social) or the subject line (email).

Remember that headlines that answer questions do well in search.

Headlines that trigger emotion do well in social and email.

Adapt your headlines for their placement and intended purpose!

---

Luke Fitzgerald

Head of SEO, Wolfgang Digital

Search visibility is our primary SEO reporting KPI moving into 2018.

Rather than focussing on the fluctuation of individually tracked keywords in a given location, the key to achieving better organic search results for our clients is in cumulatively moving the dial across a tiered and prioritized set of keywords, which we know will impact conversion.

Of course, visibility is borne of non-branded rank-tracking projects and will be shaped and defined by converting organic traffic metrics.

Our SEO tool metrics will go hand-in-hand with Google Analytics data for reporting purposes.

Competitive search visibility indexes across our tracked keyword sets in Moz, SEMRush, and Sistrix will be the dial for campaign success measurement.

We expect to see the role of voice search rise in prominence in the year ahead, resulting in a need to track some longer-tail queries and devise a course of action for optimising them.

Presently, that involves devising featured snippet strategies for our clients, based on the assumption that they'll remain the primary data source for voice assistants and mobiles to read aloud from the SERPs.

That may well change in 2018 as Google and other search engines up their game around voice search insights—perhaps we'll see a dedicated section in Search Console for them.

We'll be on hand to react and adapt to any changes in this regard.

Search visibility versus your main competitors is a vital metric to prioritize because it's really the only level playing field we have left to keep track of!

For example, should Google decide to move the goalposts at any time and say, introduce a 6th ad atop the SERPs or take over the entire first page, then there's not much that we, as SEOs can do about that!

The beauty of tracking visibility versus competitors as a reliable benchmark of success is that if that does indeed happen, then it affects the competition too and not just your site, making it a truly beneficial metric to track and measure as your website evolves within the ever-changing competitive SERP landscape.

My advice to any aspiring marketers looking to learn more about the search visibility metric is to check out what the various SEO tool providers have to say about it and consider adding it to your reporting arsenal sooner rather than later!

---

Cara Hogan

Content Strategist, Zaius

This year, I'm really focused on increasing referral traffic to our website.

It's a simple metric, but will help us measure a huge shift in our marketing strategy.

I have aggressive goals around guest blogging, PR, partner marketing, and influencer marketing.

All of these programs are focused on expanding awareness of the Zaius brand and reaching new and relevant audiences with our content.

All of these programs that drive referral traffic are not easy to execute.

Each takes time, effort, and a lot of writing to pull off.

But if done well, they can greatly impact the traffic reaching your site and get in front of a lot of new people who could become customers in the future.

Write up an actionable plan for everything, including a target number of guest blog posts, a target audience for influencers, and a focused strategy for partner marketing. Then, stick to it!

---

Ben Carpel

CEO, Cyfe

This year, I'm paying extra attention to metrics relating to my website's product feature description pages.

—that is, what percentage of new users viewed these pages before converting, which pages draw the most views and longest sessions, and what keywords referred search users to these pages and resulted in them converting.

As part of our recent website relaunch, we published several product feature pages that didn't exist in our earlier design.

We hypothesized that publishing these pages would be the key to attracting high-intent visits.

Tracking the impact of this strategy and optimizing its execution over the next few months is important to us.

The strategy ought to be a big success, on a theoretical level.

We just need to ensure these pages are as impressive as they can be, so they can become top-performing touchpoints in our customers' journeys.

I recommend that marketers turn their product feature description pages into valuable resources to provide readers with useful information—even if these readers never use your product.

If the information is helpful and is presented in a way that has broad appeal, it will naturally draw social shares and backlinks.

Over time, more people will discover your products thanks to this content and will eventually convert after having landed on your site.

---

Guillaume Decugis

Co-Founder & CEO, Scoop.it

This year, our focus is on two things. Firstly, web share of voice, which is the number of times our brand is mentioned in web content vs. our competitors' brands.

And secondly, content performance vs. competitors, which involves shares over social networks that our content generates in comparison to our competitors.

Several dynamics make us want to focus on this.

We've historically been very focused on what happened with our own website and content as this is more directly within our control.

But as we built relationships with more and more influencers, we also saw a need to measure more broadly the impact of our influencer marketing—hence the need to measure share of voice on web content.

Content marketing is maturing and is becoming more competitive; it's content shock, as Mark Schaefer would say. As more and more marketers embrace this strategy, more content competes for limited attention. We want our content to stay relevant and perform in the top tier, hence the need to create benchmarks against competitors or industry references.

We didn't have a way to really measure these metrics, but now we do. We've just launched a content intelligence platform, Hawkeye, that provides these metrics among other things.

To optimize your marketing strategies, research content before creating it.

Following your inspiration is good, but it's not enough.

To make your content stand out, research your topic, benchmark competitive content, and identify influencers.

This will help you come out with the best possible piece.

If your time researching a new piece of content is less than half the time you spend creating it, you're doing it wrong.

If influencer marketing is or will be an important part of your strategy, start building relationships as early as possible.

Learn to give before you get. Start curating and sharing the content of others without asking anything in return.

You'll learn what their content is about, which will enable you to better understand how to approach them.

You'll also get in their radar, and they'll be much more receptive when you ask them to share your content.

---

Natalie Lesyk

Digital Marketing Manager, Ning

Content monetization and community engagement are my focus in the year ahead.

Not only is content monetization one of the top trends in 2018, the internet is flooded with low-quality content.

Shifting the paradigm to the creation of deeply researched articles increases the ability to monetize your website or blog and guarantees that your content will stand out.

For sure you can create ebook and sell it on Amazon, but don't you agree that buying an ebook is not an impulse purchase?

Purchasing decisions can be difficult. High-quality content influences purchases.

With that in mind, article monetization is like shelling peas.

To effectively implement this strategy, build a community—your followers are the engine of your blog.

The more your followers like what you are writing, the higher profits will be.

So don't stay mediocre; take a helicopter view of what you have written and ask yourself sincerely, "If I stumbled upon this article, would I skip it or take every bite of it?"

Launch a paid access feature on your blog to monetize posts or articles.

NING could be a good fit for this. And don't forget to add a donate button.

If you are pursuing non-profit goals, it's a must. This button can be useful in many other cases too.

There are always grateful readers who will be happy to express their appreciation.

---

Chris Nolan

Conversion Optimization and Growth Manager, BigCommerce

In 2018, we see a lot of opportunity in "soft-offer" lead capture.

We frequently see prospects requesting a product demo or starting a free trial for lack of a better choice, but they aren't really ready to experiment with the product.

By prompting those users with a soft offer—such as a content download, webinar invitation, or newsletter subscription—we give ourselves a better chance to nurture the lead to a point where they are more qualified and educated to take action within the product.

As marketers, it's important that we grow trial and demo numbers, but the most significant metric is what percentage converts to paid customers.

We've seen good success with softer offers in 2017 with respect to ultimate paid conversion, so we'll continue to invest in providing prospects for these 'micro' conversion opportunities in 2018.

It’s important that marketers know how to test and track. With the volume of content we are constantly producing, we luckily have a lot of options in terms of what we promote at any given time, and to which audience.

Understanding what works—and inevitably, what doesn't—comes down to identifying which cohorts you are targeting, testing different content, and content presentation (e.g., CTA, placement on the page, messaging, thank you page execution, etc.), and then relaying those insights back into similar campaigns or initiatives.

Also, marketers shouldn't be afraid to track at a very granular level. Do the changes you're making affect bounce rate, time on page, pages/session, and so on?

Are prospects engaging with your CTAs, but not ultimately converting (and if so, could it be the form)?

How does your change affect scroll depth? For every test, you should take time to define the right KPIs so you can answer questions about their effectiveness.

---

John Rampton

CEO and Founder, Calendar.com

How many people opt in and how many shares will be my focus in 2018.

It's not about how many come to the website and visit.

It's about how many engage and feel compelled to share.

Audience engagement tells me that the content is relevant and valuable.

It also says we have a product and solution the audience is seeking.

The focus on results and conversions are integral to this change, rather than just traffic volume.

It's critical to create the best content possible because that will garner shares and get people to sign up for your newsfeed, blog, and email information.

That means planning out all that you want to share with your audience and also getting them to tell you what they are specifically looking for, so you can craft content around those needs and interests.

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Alexandra Tachalova

Founder of Digital Olympus, Digital Olympus

I want to learn more about how users interact with content.

I want to work with Google Tag Manager triggers to see whether it's possible to improve the bounce rate by changing the site's structure, by adding interactive content and videos, and by improving navigation and design.

Nowadays, user behavior is a very influential metric that contributes to a site's Google ranking.

I believe it is crucial to make the most of what you have.

This is especially true when talking about pages that have the potential to rank well with Google but have statistics that show users don't want to stay on them for very long before proceeding to other pages.

Using Google Tag Manager more often can achieve this.

Similar tools to try include Hotjar, which allows you to see how exactly users are interacting with a website.

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Aaron Orendorff

Editor in Chief, Shopify Plus

My priorities for 2018 are first, time on page, and second, in-PDF link clicks.

Far from a vanity metric, time on page can tell you not only how engaging your content is, but also what posts resonate the most with your audience.

Instead of waiting for SEO to kick in, time on page can quickly indicate what articles to promote and prioritize for lead generation.

By creating UTMs within gated assets—like PDFs—you get a secret window into a lead's readiness to buy and what topics to lean on, bring up in sales calls, and create additional content around.

To achieve this, I recommend that marketers create a custom Google Analytics dashboard just for time on page (and force yourself to ignore traffic).

For the in-PDF links, either use a UTM builder or—even better—link those links to your CRM (like Hubspot or Salesforce).

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Slavcho Panov

SEO expert, Seoslav

The factors I am going to focus on in 2018 are user experience and time spent on the site

The factors I am going to focus on in 2018 are user experience and time spent on the site because most people are struggling to gain organic traffic by ranking for different terms.

I am going to analyze these metrics by using the inbuilt features in Google Analytics and some paid Heatmap tools for A-B testing.

The most important thing after a user has landed on our website is to keep them there.

Of course, we should provide relevant information, products, or services they are interested in.

Once we have the user on our site, we have to analyze the overall user's experience to conclude why he or she has left the page or has continued browsing.

We should treat every single visit to our site(s) as a unique opportunity.

If we can attract the user's attention to visit our site, we should be prepared to keep them there by providing something exclusive.

Furthermore, give them something even better than what they searched for. That way we will get a faithful reader or a loyal client.

To implement this strategy, follow these steps.

Install a heatmap on your website. This will help you visualize the user's experience.

Keep track of your bounce rate's percentage. Combined with the heatmap, this will indicate why users stay or leave.

Analyze the collected data from your heatmap tool.

Make some minor changes to your site's structure, navigation, or design for A-B testing. Track down the result after every change you make.

Rinse and repeat.

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Zac Johnson

Founder, Blogging.org

In 2018, I would like to focus more effort on seeing what websites, blogs, and opportunities actually provide the most ROI based on the time and effort it takes to acquire such postings.

I've always been a big believer in content creation and guest blogging on other sites.

In 2018, I would like to focus more effort on seeing what websites, blogs, and opportunities actually provide the most ROI based on the time and effort it takes to acquire such postings.

Knowing which websites or blogs actually provide the most views, clicks, and engagement would be a huge benefactor, as it would allow me to know where to spend my time and effort wisely.

Contributing quality content definitely takes up a lot of time and resources, so eliminating any lower quality sites from the mix would definitely improve ROI across the board.

Today’s marketers need to focus on quality over quantity.

No matter what you are working on (content creation or SEO), always go for the higher quality method and try not to cut corners.

This will not only help in the long run, but it will also keep you on good terms with Google.

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Benji Hyam

Co-Founder, Grow and Convert

In the coming year, we're going to be emphasizing first-click attribution for ourselves and across all of our clients.

First-click attribution helps us understand how a prospect originally found out about us.

It's unlikely that a prospect converts on your site in the same session, and because most companies only measure last-click attribution, they don't have clear visibility into what channels are influencing a sale.

Most prospects don't convert the first time they've heard about your company.

Typically, they'll find out about you from a Facebook ad, a blog article, SEO, or some other channel.

Then, they'll do some research on your site to figure out what you're about and they may interact with you multiple times before ever converting.

If you measure last click attribution only, you're unlikely to see the point of origination where your prospect found out about you.

Thus, when you're making the argument to your executive team about where to focus budgets, you likely don't have the data necessary to argue that you should focus on certain channels.

First-click attribution gives you a more holistic picture of what's working in marketing.

Dig into Google Analytics’s new attribution feature to get started with first-click attribution.

You need to have your goals properly set up in Google, but if you do, check the first interaction analysis report in Google to see how first-clicks are influencing your conversions.

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Venkatesh C.R.

Managing Director and CEO, Dot Com Infoway

GAP analysis is one factor marketers and business owners should consider in the year ahead.

With the substantial amount of data available within the Google Analytics and Google Webmaster Tool dashboard, one can easily evaluate the current traffic the website drives against the potential traffic the website could attract from search engines.

For SEO campaigns shifting the focus to content-driven strategy, GAP analysis is a must as it is the most effective analysis segment to ensure campaigns give the expected result.

Additionally, from GWT you can create a report that shows queries and landing page combinations that receive a high number of impressions but have a low CTR.

You can also pull in each page’s current title tag, meta description, and character counts, so you can quickly analyze which search snippets can be improved to boost your CTR.

Heat map analysis helps you spy on your visitors and make arrangements within your website or page to change your visitors into customers.

In a nutshell, you can use this for various purposes. A couple of my favorite elements are:

Improving internal links

Optimizing call to action and image placements

When heat maps are evaluated properly, this will be a pathway to increased conversions.

When it comes to GAP analysis, keyword ranking alone does not determine SEO success.

Even when a page ranks well for a website, the CTR determines the success of the efforts that helped bring the page to the top.

Users typically select a site in less than five seconds and click the first promising link they see.

Improving CTR using GAP analysis should be an ideal metric for success.

Additionally, when one spends a substantial amount of time and money in generating quality content, the GAP analysis is a must to reap the full benefits.

Heat map analysis gives us a hard reality check within our website.

Users scan the website before they make quick decisions.

If they're forced to scroll down pages full of content to find what they're looking for, they usually choose to go back to Google and look for information elsewhere.

Do not hesitate to spy on competitors to fix your GAP in content elements.

Tools like SEMRush have features like "Content GAP Analysis,” which is easy to use and collects sufficient data to optimize your content.

In heat map analysis, use short sentences. Pay attention to image placements and quick loading images.

Avoid lengthy scrolls. And remember to KISS—Keep It Short and Sweet.

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Srish Agrawal

Founder, Logo Design Team

Facebook remarketing is something we have been playing around with for a while now, but also something we can get much better at.

We will be tracking the many different ways to use Facebook remarketing, and also the individual post and sales pages being used.

We will be creating unique landing pages for these campaigns as well.

Remarketing is great for getting ads in front of visitors who may have left and didn't take action the first time around, but if you aren't split testing different options, who's to say visitors aren't going to just leave again anyway?

Look at as many different advertising options as you can for remarketing to your audience and getting them to come back to your site again.

Facebook Ads is a great option, but there are many other platforms and third party advertising solutions as well.

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Christopher Weaver

Director of Strategy, MWI

In 2018, my focus will be on revenue from Apple/iOS 11 and micro-conversions.

Intelligent Tracking Prevention is one of the major recent changes to the industry.

Due to its effects, the gathering of data regarding consumer web use is highly time sensitive.

Likewise, improvements to attribution tracking have started to confirm what we already know: a lot of things go into a purchase before it's made.

Now we can show this decision-making process easier through Google Analytics.

My advice to other marketers who find themselves in a similar situation is to tie Google Analytics to Adwords or add third party code to ensure you’ve covered your bases – and don’t forget to update your attribution in your Analytics tool beyond just last click attribution.

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Conclusion

These big names in the marketing industry are constantly revisiting their goals, updating their approach, giving new tools a try, and staying up to date with the latest trends.

As a result, they are now focusing on metrics such as brand mentions instead of just likes or follows.

It’s more important to know how many people share and comment on your content and updates than to just wait for new visitors to come to your website, thinking you’re doing it right.

Engagement shows that your content and products are relevant and provide value and that this is what you need to do more of to improve or even double your results.

In 2018, make sure you track the interaction between a prospect and all your platforms and online presence.

Hearing about you somewhere else, going to your website, and clicking a link isn’t enough anymore.

The relationship is built after a few more actions.

You only have someone’s trust and attention when they sign up for your newsletter, connect with you personally, download a file to learn more about your offer, and engage with your content instead of just skimming an article or liking a video.

With the beginning of the new year, take the initiative to rethink your marketing metrics and make sure they are relevant.

It’s okay to stop tracking many things and replace these indicators with new ones.

Innovation is a constant process.

After all, we’re here to serve people online, and that includes continuously adapting to user behavior and technology trends.

Georgi Todorov is a digital marketer. He recently started his own blog about digital marketing DigitalNovas . His passion is to help beginners to start and grow a successful online business. Hit him up on Linkedin or Twitter @GeorgiTodorovBG anytime.

The post 16 Marketing Experts Share the Metrics They're Emphasizing in 2018 appeared first on NinjaOutreach.

from SM Tips By Minnie https://ninjaoutreach.com/marketing-metrics/

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