#SAPTechEd

[educatinalcourse]

With the help of our extensive SAP training program, you can maximize the potential of your company's operations. The goal of "Simplify Your Operations Using SAP" is to give you the fundamental know-how and abilities needed to use SAP's potent tools and solutions to optimize and streamline your business processes. This course is perfect for both novices and seasoned professionals wishing to upgrade their skills because it covers everything from basic fundamentals to sophisticated applications.You will obtain practical experience in establishing and maintaining SAP systems, comprehend best practices for business integration, and discover how to use SAP modules for efficient decision-making and operations through a combination of theoretical teachings and hands-on exercises. Come learn how to leverage SAP's features to run your business operations more effectively and successfully.

[dfoxmarketing]

SAP Unveils Cutting-Edge AI Capabilities for Skill Enhancement with GenAI

SAP Introduces AI Breakthroughs 

SAP, a leader in cloud solutions, on Thursday unveiled new AI capabilities and breakthroughs for developers to create generative AI-based apps and solutions, as the technology starts to challenge businesses of all sizes in India and throughout the world.

According to Sindhu Gangadharan, SVP and MD of SAP Labs India and Head of SAP User Enablement, as the era approaches, humanity has a tremendous potential to advance together.

During the “SAP TechEd” occasion, Gangadharan tended to a full crowd and said, “As engineers, it’s truly up to every last one of us how we bridle the capability of artificial intelligence for the more noteworthy advantage and lead the way forward in building mindful, solid, and important answers for organizations.”

[mentortech]

🚀 Did You Know? 🌟 SAP ABAP on S/4HANA now supports the RESTful ABAP Programming (RAP) Model! This innovative model empowers you to develop modern, cloud-ready applications tailored for SAP S/4HANA. 🌐✨

You can download the app:

https://play.google.com/store/apps/details?id=co.diaz.gxgya&pli=1

https://apps.apple.com/in/app/myinstitute/id1472483563

For more information, reach out to us at +91 8282824781 or +91 8282826381

Visit our website at www.mentortechsystems.com

Don't miss out on this incredible opportunity! 💡✨

[sudarshannarwade]

Binding JSON Data in SAPUI5 List Control using Web IDE

Binding JSON Data in SAPUI5 List Control using Web IDE" explains how to bind JSON model data to the SAPUI5 List Control with SAP Web IDE. This tutorial helps developers create dynamic, responsive UIs by integrating data seamlessly into SAPUI5 applications. Learn the step-by-step process of setting up the JSON model, binding it to the List Control, and optimizing the user experience in your SAPUI5 project.

[anjali11314]

Learn why unlocking advanced ERP solutions requires SAP ABAP. Businesses may improve and personalize their SAP systems with SAP ABAP, guaranteeing smooth integration and customized functionality. Gaining proficiency with ABAP gives you the opportunity to create unique interfaces, reports, and improvements that promote productivity and creativity. At Connecting Dot ERP, we offer excellent SAP ABAP training to give you the know-how to succeed in this industry and support companies in realizing the full potential of ERP. With our expert-led courses, you can stay ahead of the game and open up new prospects in the tech industry.

[philomathresearch]

Top B2B Marketing Trends 2025: Strategies for Success

Is Your B2B Marketing Strategy Ready for 2025?

Imagine this: You’ve been following the same B2B marketing playbook for the past three years. Your email campaigns are running, your LinkedIn ads are live, and your content marketing is consistent. But suddenly, your engagement rates drop. Your pipeline starts drying up. And your competitors? They’re miles ahead, leveraging new tactics you hadn’t even considered.

So, what changed? The market. The buyers. The technology. And if your strategy isn’t keeping up, you’re already falling behind.

The B2B marketing landscape is evolving rapidly. Buyer expectations are shifting, AI-driven solutions are dominating, and traditional sales cycles are getting disrupted. So, what does 2025 have in store? Let’s dive into the biggest B2B marketing trends shaping the future and the strategies you need to stay ahead.

1. AI-Powered Personalization: Beyond Just First Names

By 2025, B2B marketers will need to move beyond generic personalization and embrace AI-driven hyper-personalization. Buyers expect tailored experiences that address their specific pain points and business challenges.

Real-Life Example: Salesforce’s Einstein AI is already transforming B2B marketing by providing predictive insights, helping businesses understand customer behavior, and delivering personalized content at scale. Expect more companies to follow suit in 2025.

How to Implement This Strategy:

Use AI-powered tools like HubSpot, Drift, and 6sense to analyze customer behavior and predict buying intent.

Develop personalized email campaigns based on AI-driven insights.

Implement dynamic website content that changes based on the visitor’s industry, role, or past interactions.

Stat to Know:

73% of B2B buyers now expect personalized experiences, and companies that excel at personalization generate 40% more revenue (McKinsey, 2024).

2. The Rise of B2B Influencer Marketing

Think influencer marketing is just for B2C? Think again. In 2025, B2B brands will increasingly collaborate with industry experts, thought leaders, and niche influencers to build credibility and reach targeted audiences.

Real-Life Example: SAP’s influencer marketing campaigns have been highly successful, leveraging experts to share insights about digital transformation. Their #SAPTechEd initiative engaged thousands of professionals by using industry voices instead of corporate messaging.

How to Implement This Strategy:

Partner with LinkedIn thought leaders who have credibility in your industry.

Create co-branded content with influencers, such as webinars, podcasts, or LinkedIn Live sessions.

Engage micro-influencers (with 5K-50K followers) for niche but highly engaged audiences.

Stat to Know:

91% of B2B buyers trust recommendations from industry influencers more than traditional ads (Edelman Trust Barometer, 2024).

3. Account-Based Marketing (ABM) 2.0: Data-Driven Precision

ABM isn’t new, but it’s evolving. In 2025, ABM will be even more data-driven, integrating AI to hyper-target high-value accounts with personalized experiences at scale.

Real-Life Example: Adobe’s ABM strategy saw a 30% increase in deal size by aligning sales and marketing teams with AI-powered insights to target high-value accounts effectively.

How to Implement This Strategy:

Use platforms like Demandbase, Terminus, and LinkedIn Matched Audiences to create hyper-personalized campaigns.

Align sales and marketing teams to ensure seamless engagement across multiple touchpoints.

Implement predictive analytics to identify accounts with the highest purchase intent.

Stat to Know:

Companies using ABM generate 208% more revenue from their marketing efforts (ITSMA, 2024).

4. Short-Form Video Dominance in B2B

TikTok may have started the short-form video revolution, but in 2025, platforms like LinkedIn and YouTube Shorts will be the go-to for B2B marketers.

Real-Life Example: HubSpot’s LinkedIn videos have seen 3x higher engagement than text-based posts, proving that professionals prefer quick, informative content over lengthy whitepapers.

How to Implement This Strategy:

Create 30-60 second explainer videos for LinkedIn, YouTube Shorts, and TikTok.

Use storytelling techniques to humanize your brand.

Experiment with behind-the-scenes content, customer testimonials, and product demos.

Stat to Know:

81% of B2B buyers prefer watching short-form videos over reading blog posts (Wyzowl, 2024).

5. LinkedIn as the Ultimate B2B Hub

LinkedIn is no longer just a professional networking site—it’s the top-performing platform for B2B marketing in 2025.

Real-Life Example: Microsoft’s LinkedIn strategy helped drive more than $3 billion in revenue by leveraging targeted content and ads to reach high-value B2B buyers.

How to Implement This Strategy:

Focus on thought leadership posts and employee advocacy.

Leverage LinkedIn Ads for highly targeted campaigns.

Use LinkedIn Events and Live sessions to engage decision-makers.

Stat to Know:

62% of B2B marketers say LinkedIn generates 2x more leads than other platforms (LinkedIn, 2024).

Conclusion: Future-Proofing Your B2B Marketing Strategy

B2B marketing in 2025 is all about agility, technology, and genuine human connection. If you want to stay ahead, you need to:

Leverage AI-driven personalization.

Build credibility with B2B influencers.

Master data-driven ABM.

Invest in short-form video content.

Optimize LinkedIn for maximum impact.

So, the big question is—are you ready for the future of B2B marketing?

At Philomath Research, we help businesses decode market trends, leverage data-driven insights, and stay ahead of the competition. Want to transform your B2B marketing strategy? Let’s talk.

FAQs

1. Why is AI-driven personalization important for B2B marketing in 2025?

AI-driven personalization helps businesses deliver hyper-relevant content, recommendations, and interactions based on a buyer’s specific needs and behaviors. With 73% of B2B buyers expecting personalized experiences, AI ensures that marketing efforts resonate better and drive higher engagement.

2. How can B2B businesses leverage influencer marketing effectively?

B2B brands can collaborate with industry thought leaders, LinkedIn influencers, and subject matter experts to build trust and credibility. Partnering for webinars, co-branded content, or LinkedIn Live sessions can significantly enhance audience engagement and lead generation.

3. What is Account-Based Marketing (ABM) 2.0, and how is it different from traditional ABM?

ABM 2.0 integrates AI and predictive analytics to identify high-value accounts with greater precision. It ensures seamless alignment between sales and marketing teams, allowing personalized outreach at scale and driving higher revenue.

4. Why should B2B marketers invest in short-form video content?

Short-form videos (30-60 seconds) on LinkedIn, YouTube Shorts, and TikTok cater to busy professionals who prefer quick, engaging insights over long-form content. With 81% of B2B buyers favoring video over text, it’s a powerful tool for brand awareness and lead nurturing.

5. How can LinkedIn be optimized for B2B marketing success?

To maximize LinkedIn’s potential, businesses should focus on thought leadership posts, employee advocacy, targeted LinkedIn Ads, and interactive features like LinkedIn Events and Live sessions. Since LinkedIn generates 2x more leads than other platforms, it’s a must-have for B2B marketing in 2025.

6. What are the key benefits of AI-powered tools in B2B marketing?

AI tools like HubSpot, 6sense, and Drift analyze customer behavior, predict buying intent, and automate personalization, helping businesses deliver the right message at the right time. This improves engagement, conversions, and overall marketing efficiency.

7. What role does storytelling play in B2B marketing trends?

Storytelling humanizes a brand and makes complex B2B solutions more relatable. Whether through influencer partnerships, short-form videos, or thought leadership content, an engaging narrative can significantly boost audience connection and trust.

8. How can businesses future-proof their B2B marketing strategy?

Companies should focus on AI-driven personalization, data-driven ABM, influencer marketing, video content, and LinkedIn optimization. Staying adaptable to emerging trends and leveraging technology will ensure long-term success.

[analyticsindiam]

Are Data Scientists Replaceable? SAP CTO Juergen Mueller Weighs In

"It takes tremendous effort and time to build machine learning models. Of course, you can try to hire more data scientists but they are hard to get on the market. So for an SAP context, we decided to give you an alternative with Automate in SAP Data Intelligence,” said Juergen Mueller. SAP for a very long time has been one of the leaders in enterprise application with the most comprehensive Cloud ERP and solution portfolio to help companies run their businesses. With a focus on Intelligent Enterprise, the company is aiming to help customers bring operations and experiences together, and have a deep understanding of operational data. To throw some light on the innovations at SAP, we can look at a recent business event. When Alibaba recently made a world record of making $38 billion revenue in 24 hours as part of its 11/11 mega sale, there were over 500 thousand transactions per second at the peak time. And in those 24 hours, over 900 petabytes of data was processed. Ma Jin, Chief Product Officer of Alibaba Cloud revealed that SAP was part of the system that helped the company achieve this feat. The cloud vendor leveraged S/4 HANA Cloud and SAP Cloud Platform which helped achieve such a mega scale of data operations. Speaking at SAP TechEd 2019 event in Bengaluru, Juergen Mueller, member of the executive board and Global CTO of SAP spoke on what is new and innovative in the company’s offerings. According to Jurgen, SAP is focusing heavily on the Intelligent Enterprise Program. “We run an internal engineering program, call it an Intelligent Enterprise Program, and this is the largest engineering program we currently have at SAP. We focus on seamless user experience, functional enhancements, intelligence, analytics and of course, functional integration,” said Mueller. When small as well as large companies need to manage customer operations, they need to have the right solutions in place to manage your financials, organise manufacturing supply chain and procurement of material. In all those areas, according to Mueller, SAP offers modular yet integrated solutions. SAP’s focus is to help integrate applications or to create entirely new applications with the right development tools and frameworks. How SAP Is Strengthening Its Analytics Prowess For companies with ERP system and CRM system, there could be terabytes if not petabytes of data currently sitting in a data lake. If businesses cannot turn this data into business value, that just stretches cost. Now, the challenge that a company faces and many companies face is the unification of master data. To counter this, SAP has a Master Data Governance solution that helps data scientists consolidate and centrally govern master data lifecycle. So, it is easy for a company to consolidate the app customer master data with the existing customer database by specifying matching rules which can be in any business process. On the SAP cloud platform, even non-analytics experts can get valuable insights from their business data, enabling customers to create thousands of dashboards. These dashboards of course, help to understand the details of the business and give you information and to make informed decisions through something called SAP Smart Discovery. On dashboards powered by NLP, business users can immediately see the revenue the average customer spends, predictions of revenue, distribution channels, types of customers profiles, segmentation, and so on. “We provide SAP technology to store vast amounts of data generated by consumers, combine them with the operational data and also combine them with external sources using our database and data management solutions. Also, we have to generate the necessary business insights, even without being an analytics expert with SAP Analytics portfolio,” said Mueller. Mueller On Replacing Data Scientists With Automate For companies bogged down with the abundance of data in the enterprise and how to derive insights from it, SAP has launched Automate. With Automate, a wizard guides you through the process of designing your business problem, and you specify the data sets for training and for testing. “With more and more questions coming in, the Data Science team will not be able to keep up. They have to select through algorithms, they have to build machine learning models, and it is very complex to fine-tune hyper-parameters of these models. It takes tremendous effort and time to build machine learning models. Of course, you can try to hire more data scientists they are hard to get on the market. So for an SAP context, we decided to give you an alternative with Automate in SAP Data Intelligence,” said Mueller. Automate can help specify the objective of a project and how much time in compute resources a company is willing to spend. Automate then automatically tests multiple algorithms in parallel to figure out which one works best for business data and for a particular business problem. SAP Will Integrate Analytics Cloud into S/4 HANA SAP Analytics Cloud also has a tool called Search to Insights, and here you can ask questions in natural language. So, a machine learning model is running in the back, analysing all the data, then having a natural language generation created such that all that is combine embedded to dashboards. SAP builds such a dashboard automatically for you. According to the company, the data model is only possible because of HANA, with the lowest level of granularity which gives great flexibility. SAP is embedding SAP Analytics Cloud into S/4 HANA, which, according to analysts, may be a game-changer for democratising analytics. Both of these are available with the upcoming 2019 Q4 Release with SAP Analytics cloud embedded at no extra cost. “We say that the data is the new oil, but what does that mean? And in order to do that, we must democratise analytics. But still, we have to do in a way that is governed but also gives users the freedom to work with data,” Juergen Mueller stated. Read the full article

[katarinafischer-blog-blog]

Cheers 🍻 Leaving #lasvegas had a great experience at #sapteched with #sapmentors #sapchampions and #sapcommunity next stop #vancouver ❤️❤️ (hier: McCarran International Airport) https://www.instagram.com/p/B2-BPwmCHm58ysWwG1HPdVQ1p8vFtdnv1t_YZU0/?igshid=1lxq70hgj73br

[taruntelang]

CIMG6743 by Chip Rodgers

[frossmant]

Tack för detta års #sapteched ! Nu tar vi helg. Skål på er ! (at The Palazzo Las Vegas)

[sudarshannarwade]

SAPUI5: How Can I Use the WebIDE to Consume OData Model Data in UI5?

"SAPUI5: How Can I Use the WebIDE to Consume OData Model Data in UI5?" explains the process of consuming OData services in SAPUI5 applications using SAP Web IDE. This guide covers how to set up OData models, bind data to UI5 controls, and handle CRUD operations. With WebIDE, developers can efficiently integrate backend data into user interfaces, streamlining app development and improving user experiences.

[saptutorial4u]

Sign up today & catch up on #SAPTechEd 2018 sessions including Integration Out-of-the-Box, Next-Gen Data Management, Application Landscapes and Cloud-Native Architectures https://t.co/4XTD1PByBq https://t.co/ebem0tVvKA #SAP

[agnishwarmajumder]

SAP TechEd 2022

#SAPTechEd, SAP's premier learning event for developers and IT professionals, is back! With both virtual and in-person options available, you can join us in Las Vegas or join in your PJs! Don't miss this year's lineup of non-stop inspiration and learning. Be sure to sign up to be notified when registration is live:

SAP TechEd 2022

#SAPTechEd, SAP's premier learning event for developers and IT professionals, is back! With both virtual and in-person options available, you can join us in Las Vegas or join in your PJs! Be sure to sign up to be notified when registration is live:

SAP Get Social

[marianog80atsap]

SAP TechEd 2022

#SAPTechEd, SAP's premier learning event for developers and IT professionals, is back! With both virtual and in-person options available, you can join us in Las Vegas or join in your PJs! Don't miss this year's lineup of non-stop inspiration and learning. Be sure to sign up to be notified when registration is live:

SAP TechEd 2022

#SAPTechEd, SAP's premier learning event for developers and IT professionals, is back! With both virtual and in-person options available, you can join us in Las Vegas or join in your PJs! Be sure to sign up to be notified when registration is live:

SAP Get Social

[katarinafischer-blog-blog]

‪Met the wonderful #sapteched team - and guess what, we like the animal theme. If you can’t get enough of animals too visit the #sapcommunity at showfloor #puppiesWithPurpose ‬ https://www.instagram.com/p/B2xk_PrC-xZVVoFvje5YXWRvjFX6e8R0n4ajKU0/?igshid=1b164h6ie1h3f