#SERPFeatures

[johnkennedy01]

Ways to Keep Users Engaged Even Without a Click to Your Website

In this new, unpredictable world of search, clicks can no longer be the goal. When searches are in turn affected by the expansion of AI Overviews, featured snippets, and voice results, a growing share of search engagements end long before the user even reaches your site. Taken together, these have been zero-click searches—and they’re much more common than you might assume in 2025.

Your Brand Voice Begins in the SERP

Here’s where the true power of writing with a high purpose and low vocabulary comes into play. That’s really what it’s all about, just helping you to be sure that you align with the intent of the content that I’m searching for! By answering the questions people are asking directly within your content, you’re fulfilling the purpose of the searcher and increasing your chances of being awarded the opportunity.

Platforms including Seobix can assist you in structuring your content in a format that easily caters to a quick reading style preferred by both AI and human readers. Reach and engagement at first sight and understanding are the new click.

Move Consumers Down By Offering Quick, Useful Responses

Although they may not convert right away and immediately click through to your website on the first impression, through multiple impressions buyers start to recognize and develop confidence in your brand. Once your responses have been quoted far and wide inside AI chat outputs, AI summarizations, or Google’s own featured snippet, your brand is turning into the search world’s version of a legacy act.

Tools like Seobix, powered by AI, can help identify the content clusters and question-based topic areas that your brand is most likely to be pulled up for, over and over again.

Optimize for impression and value

Now Google is applying that same cutting edge natural language AI to crawl every piece of content on the internet and identify all content out there that it can figure out would be useful. SEO wise, this means no more long phrases or a keyword-stuffed sentences.

Seobix takes the guesswork out of this too, scanning your content for the clarity and simplicity that make your message not just read, but remembered.

Don’t Use High-End Information

Even when these zero-click wins happen in SERPs that are increasingly served without users ever having to click through to your domain, rich multimedia content, assets such as videos, images and step-by-step visual loadouts can equip you to deliver a powerful hook.

When we approach the subject of AI-powered search, that’s when rich media such as images start to get inserted automatically. View full visual summary. From YouTube video to search results page. If your content is just clearly labeled and optimized you won’t even need them to click through to your URL in the first place.

Seobix is all in on this direction, and that fuels creative application of metadata, structured content, context-aware formatting that makes visual content leap off the screen.

Conclusion

Put simply, worry less about your post’s appearance on your profile page and more about how it’s going to come across to the person who’s just scrolling through their feed. As long as it’s on-topic, not an obviously spammy link, legit, contextual links from actual users are the most valuable type of links there are. For you see, no matter how many times it still gets clicked, each and every one of them is still being read, interpreted, and evaluated.

Platforms like Seobix leads the way for your copywriting and content strategy, you’ll always be a step ahead of these changes.

[pranaywahi]

Why Google Uses AI for Instant Answers

Search engines are not just getting better, they’re fundamentally different than even a few years ago. Many things are different for one, Google no longer lists websites. It learns, it adapts, it predicts , more like a person than you might expect. The most significant shift in recent times is Google’s new found power to provide immediate answers across the board with generative AI. This shift has transformed not only how we search, but how we read and how content is developed on the web.

Keeping Up with the Demand for Speed

Google’s artificial intelligence can interpret the intent behind a user’s question or query, search through millions of pages, and provide an accurate, immediate response , in many cases, right at the top of the search results page.

This rapid response is called an AI Overview. It’s less time-consuming, it’s more intuitive and it provides users assurance that they’ve located what they’re looking for. The more useful the answer, the longer people are likely to spend with Google. That’s why the platform is heavily investing in AI to continue being useful, relevant, and quick.

Getting Inside the User’s Mind

The second big reason Google leans on AI is to better determine search intent. It focuses on the long-term view. AI allows Google to determine not only the words someone typed but also what they intended to convey.

Take someone searching for “best laptop for students”, for instance, Google understands that they’re not just looking for a list. They’re likely looking to see side-by-side feature comparisons, read reviews and customer feedback, discover expert recommendations, all in a single glance. The AI reads the lines, and gives a deeper and more useful response.

Platforms like Seobix are goes beyond telling you which keywords to target. It really guides you to writing content that addresses the person behind the search.

Presenting technical , in more easy way

AI further allows Google to take complex subjects and breaks them into easy to understand explanations. Not every user is a technical expert, and most people simply want a quick and easy answer to their question. Google AI goes beyond general content creation, taking trusted, comprehensive content and re-writing it in a more human, conversational format that’s easier to digest and understand.

This makes it easier for all people to engage with the data, regardless of their familiarity or levels of understanding. Platforms like Seobix promote diverted users away from the smoke and mirrors and towards clarity, pursuit of intent, and simplicity in every piece of content you create.

Changing the way we search for the better

Google’s latest mission is to make search feel more human, fluid, and smart to the users. AI enables this by personalizing the experience based on user intent, anticipating needs through learning from search patterns, and continuously evolving.

Seobix serves efficiently in the background to make all this possible. It helps you get content ideas that are in line with Google’s current best practices. This isn’t about gaming the algorithm. It’s about arming you with the information you need to produce content worthy of selection by AI as the best response.

Conclusion

So Google is using AI to go beyond the blue link to provide immediate answers because users expect results that are more intelligent, immediate and helpful. It’s not enough to just demonstrate websites, it must truly address problems and improve quality of life. To all the future builders of this new ecosystem, it’s the same hub approach that requires you to think less like a search engine and more like a friendly librarian.

When your content is easy to understand, to the point, and written for the user, Google’s AI can have confidence that your content is the right one. Like powerful platforms such as Seobix, you can create content that’s not only optimized for search but for the future.

[anthonyjohn01]

The Seobix article explains how zero-click searches are rising in 2025, mainly due to Google’s AI Overview, which delivers instant answers directly on the search page. As users no longer need to click through to websites, traditional traffic drops , but visibility can increase.

[startblogpro]

Unlocking the Power of SERP Features

In the vast digital landscape, where websites vie for the attention of users and search engine rankings, understanding SERP (Search Engine Results Page) features is crucial for success.

SERP features are the extra snippets and elements that appear alongside traditional organic search results. These features enhance user experience and provide valuable information directly on the search results page, allowing businesses to gain visibility and attract organic traffic.

In this comprehensive article, we delve into the world of SERP features, exploring their significance, types, and how businesses can optimize their content to rank higher on search engines like Google. So, let's embark on this knowledge journey and unravel the secrets to leveraging SERP features for online success.

What Are SERP Features?

SERP features encompass a wide range of elements that enrich the traditional search engine results. They serve as information shortcuts, presenting users with quick answers, images, videos, maps, and more, directly on the search results page. These features vary based on the search query and user intent, ensuring that search engines deliver the most relevant and comprehensive information to users.

The inclusion of SERP features has transformed the way users interact with search engines, as they no longer need to click through multiple search results to find the desired information. Instead, they can obtain immediate answers and take action directly on the search results page itself. For businesses, understanding SERP features is vital to increase brand visibility, enhance click-through rates, and drive valuable organic traffic.

Types of SERP Features

Featured Snippets (Answer Boxes): These concise, information-rich summaries appear at the top of the search results, providing users with direct answers to their queries. Featured snippets typically include a short excerpt of text, a relevant image, and the source URL, enticing users to click for more details.

Knowledge Graphs: Knowledge graphs offer users a quick overview of information related to entities such as people, places, organizations, or concepts. They often appear as a sidebar on the search results page, presenting key details, images, and related entities.

Top Stories: Top Stories showcase the latest news articles and updates related to a specific search query. This feature includes a carousel of news snippets, providing users with real-time information and the option to delve deeper into a particular news piece.

Local Packs: Local Packs display a set of localized search results with maps and business listings. This feature is particularly beneficial for businesses targeting local customers, as it enhances visibility and encourages users to engage with nearby establishments.

Images and Videos: In certain search queries, Google showcases relevant images and videos directly on the search results page. This helps users visually explore content and find the most suitable multimedia resources.

Reviews and Ratings: Google presents reviews and ratings from reputable sources for businesses, products, or services. This feature aids users in making informed decisions by considering the opinions and experiences of others.

People Also Ask (PAA): PAA boxes contain additional questions related to the original search query. Users can expand these boxes to reveal more information and explore related topics, creating opportunities for businesses to offer comprehensive answers and attract more organic traffic.

Optimizing Content for SERP Features

Now that we have examined the various types of SERP features, it's time to explore strategies for optimizing content to increase the chances of appearing in these coveted positions.

Research Targeted Keywords: Identify the keywords and search queries that align with your business offerings. Conduct thorough keyword research using tools like Google Keyword Planner, SEMrush, or Moz to uncover relevant search terms with high search volume and moderate competition.

Create High-Quality Content: Craft informative and engaging content that provides value to your target audience. Ensure that your content is well-structured, easy to read, and comprehensive. Use headings, subheadings, and bullet points to break down complex information and make it more scannable for users.

Implement Structured Data Markup: Structured data markup, such as Schema.org, helps search engines understand the context and structure of your content. By incorporating structured data, you enhance the chances of appearing in featured snippets and other relevant SERP features.

Optimize for Featured Snippets: To increase the likelihood of your content being featured in snippets, format your answers concisely and provide direct solutions to commonly asked questions. Utilize bullet points, numbered lists, or tables to present information clearly.

Focus on Local SEO: If your business caters to a local audience, optimize your content for local SEO. Include relevant location-based keywords, claim your business listings on Google My Business, and encourage customer reviews to improve your chances of appearing in local packs and gaining visibility in your target area.

Create Engaging Visual Content: Incorporate images, infographics, and videos within your content to enhance its visual appeal and encourage users to spend more time on your page. Optimize multimedia elements with descriptive file names, alt tags, and relevant captions to increase their discoverability.

Leverage Social Proof: Encourage satisfied customers to leave reviews and ratings for your business on reputable platforms. Positive reviews and high ratings not only boost consumer trust but also increase the likelihood of Google showcasing your business in the reviews and ratings SERP feature.

Conclusion: Driving Success with SERP Features

As the digital landscape continues to evolve, harnessing the power of SERP features is paramount for businesses striving to secure top positions on search engine result pages. By understanding the different types of SERP features and implementing effective optimization strategies, businesses can enhance their online visibility, attract valuable organic traffic, and establish themselves as authoritative sources in their respective industries.

Remember, the key to success lies in creating high-quality content, optimizing it for search engines, and providing valuable information that aligns with user intent. So, start leveraging the power of SERP features today and propel your business to new heights of online success.

[aeolife]

Want to land a spot in Google’s Knowledge Panel? 🧠✨ It’s not just SEO—it’s entity optimization. Discover how to build credibility, structure data, and own your niche in Google’s brain. 👨‍💻📊 Make your brand unmissable. 

[clicktaketechnologies]

Discover how Zero-Click Search Strategies can skyrocket your online visibility! 📈 Click Take Technologies, we help businesses capture attention directly on search engines—with featured snippets, knowledge panels, and more! 🚀💡 Get found. Get noticed. Even without the click. 🔍✨ 👉 Let us show you how! 🔗 https://clicktaketech.com/ 📞 +44 7751 553879 . . . . . . #ZeroClickSearch #SearchEngineVisibility #FeaturedSnippets #ClickTakeTechnologies #SEOStrategies #DigitalMarketing #NoClickSEO #SEOTrends #ContentMarketing #SearchEngineMarketing #ZeroClickSEO #MarketingTips #SERPFeatures #KnowledgePanel #GoogleSearchTips #SearchOptimization #DigitalGrowth #SmartSEO #MarketingSolutions #OnlineMarketingTools #MarketingAgencyUK #WebsiteOptimization #OrganicSearch #UserEngagement #SEOExperts #SearchWithoutClicks #SocialMediaMarketing #ClickTakeTech #UKDigitalAgency  

[yaminasayed]

Unlocking the Power of Featured Snippets in SEO and Digital Marketing

In the dynamic world of digital marketing, search engine optimization (SEO) is a cornerstone of success. While traditional SEO tactics like keyword optimization and link building remain important, a new player has emerged to capture the attention of both users and marketers alike: featured snippets. In this article, we’ll dive into the world of featured snippets in SEO and digital marketing and explore their unique benefits and strategies for harnessing their potential.

#FeaturedSnippets #SEOStrategies #DigitalMarketing #GoogleRankings #SERPFeatures

What Are Featured Snippets?

Featured snippets, also known as “position zero,” are the concise, information-rich boxes that appear at the top of some Google search results. These snippets aim to provide users with quick, direct answers to their questions without requiring them to click on a specific search result. Types of featured snippets include paragraphs, lists, tables, and more.

The Benefits of Featured Snippets

Increased Visibility: Securing a featured snippet means your content appears at the very top of the search results, which can significantly boost your website’s visibility.

Enhanced Credibility: Google often selects snippets from high-authority websites, so having your content featured enhances your site’s credibility and trustworthiness.

Higher Click-Through Rates: While it may seem counterintuitive, featured snippets can lead to higher click-through rates. Users often click on the source link to explore the topic further.

Voice Search Optimization: As voice search becomes more popular, featured snippets are essential for answering voice-activated queries.

Strategies for Obtaining Featured Snippets

Identify Featured Snippet Opportunities: Research keywords and questions that are currently generating featured snippets in your niche. Tools like SEMrush and Moz can be invaluable for this.

Create High-Quality Content: Your content needs to be informative, concise, and directly answer the user’s question. Use clear, easy-to-understand language.

Structured Content: Use bullet points, numbered lists, tables, and other formatting elements to make your content more appealing to featured snippets.

Optimize Meta Tags: Craft compelling meta titles and descriptions that align with featured snippet opportunities.

Use Schema Markup: Implement structured data and schema markup to help search engines understand your content better.

Long-Tail Keywords: Target long-tail keywords and questions that are likely to generate featured snippet results.

Answer User Queries: Focus on answering common questions and solving problems relevant to your target audience.

Monitor Performance: Regularly analyze your content’s performance in search results and adjust your strategy accordingly.

Conclusion

Featured snippets have transformed the SEO and digital marketing landscape. They offer a unique opportunity to establish authority, provide quick answers, and increase click-through rates. By adopting the right strategies and staying updated with the latest SEO trends, you can harness the power of featured snippets to drive more organic traffic to your website and boost your online presence.

#FeaturedSnippets #SEOStrategy #DigitalMarketing #SERPTactics #OnlineVisibility

[netnavigators]

FAQ Schema is a structured data markup that helps search engines understand the content of a webpage and display relevant information to users in search results. Here are some of the benefits of implementing FAQ schema for SEO and UX: 1. Increased visibility in search results: Implementing FAQ schema can help your website appear in rich snippets on search engine results pages, which can increase your website's visibility and click-through rate. 2. Improved user experience: FAQ schema can help users find answers to their questions quickly and easily, which can improve their overall experience on your website. 3. Higher search engine rankings: Providing relevant and helpful information to users can help improve your website's search engine rankings, as search engines prioritize websites that offer valuable content. 4. Better click-through rates: Including FAQ schema on your website can help attract more clicks from users who are looking for answers to their questions, as they can quickly see that your website offers the information they need. 5. Increased website traffic: By providing valuable information to users, your website can attract more traffic and potentially lead to more conversions and sales. 6. Improved brand reputation: Offering helpful information to users can help improve your brand's reputation and establish your website as a trustworthy source of information in your industry. Like it, Save, Share It.... . . . #theseocircle #netnavigators #FAQschema #SEObenefits #UXimprovement #SearchVisibility #RichSnippets #SERPfeatures #OrganicTraffic #ContentOptimization #UserExperience #UserEngagement #SearchRankings #WebsiteVisibility #ClickThroughRate #ConversionRate #DigitalMarketing #BrandAwareness #TrustworthySource #Expertise #Authority #KnowledgeSharing #OnlinePresence #UserIntent #SemanticSearch #StructuredData #DataMarkup https://www.instagram.com/p/CpiUoX4v6pz/?igshid=NGJjMDIxMWI=

[cokguzelseo]

4 Soruda Featured Snippets Nedir? Nasıl Yapılır?

Günümüzde insanlar teknoloji ile iç içe yaşarlar. Teknolojik gelişmeler insanlara bir takım kolaylıklar ve ileriye doğru gelişimler sağlar. Teknolojik anlamda insanların her alanda yararlandığı gelişmelerin başından internet gelir. İnternet olmadan zaten birçok teknolojik aletin kullanılabilme ihtimali neredeyse yoktur. İnternet kullanırken en fazla tercih edilen arama motorlarından birisi de Google olmaktadır. Google kullanılırken bilinmesi gereken önemli kavramlar vardır. Bu kavramlar bilinir ise verim almak daha kolay hale gelir. Buna göre Google de yer alan işletim sistemleri arasında bulunan kavramlardan birisi de featured snippets olmaktadır. Yine insanların merak ettiği durum ise featured snippets nedir? Nasıl yapılır olmaktadır.

Featured Snippets Nedir?

Google'u kullanırken farkında olmadan yararlandığımız kavramlardan birisi de featured snippets olmaktadır. Buna göre Google arama motorunda arama yaptıktan sonra arama sonuçlarında ortaya çıkan ve en üstte yer alıp bur kutu içinde bulunan ve görünen sayfalar featured snippets olarak tanımlanır. Featured snippets kavramının bir diğer adı ise position zero olarak da bilinir. Bu kavramın dilimizde ki karşılığı ise sıfırıncı sıra olarak kabul edilir. Sonuçta Google araması sonucunda ortaya çıkan sonuçlar featured snippets sayesinde özel bir yazılım aracılığı ile kutunun içerisinden okunabilmek gibi bir imkan sağlar. En nihayetinde de arama yapan kişiler aradıkları içeriklere çok daha hızlı bir şekilde ulaşırlar. Featured snippets kavramı yakın tarihlerde aktive edilmiş ve kullanıma açılmış bir hizmettir. Yine bu kavramın en popüler olmaya başladığı dönem ise 2017 yılıdır. Aranılan şeye daha hızlı bir ulaşım imkanı sağlayan featured snippets kutucuğunun içerisinde bir takım kolaylaştırıcı bilgiler bulunur.

Featured Snippets Kutucuğunda Neler Yer Alır?

Google ile yapılan aramaları kolaylaştıran aracı bir hizmet olan featured snippets kavramı içerisinde bir takım bilgiler yer alır. Bu bilgiler aranılan konu ile alakalı olmaktadır ve bir kutucuk içerisinde sunulur. Featured snippets kutucuğunda yer alan kolaylaştırıcı bilgiler arasında; URLİçerik özetiİlgili sayfanın linkiBaşlık mevcuttur. Bu bilgiler ile daha hızlı sonuç almak, featured snippets'in ana amacıdır.

Featured Snippets Nasıl Çalışır?

Featured snippets sisteminden verim alabilmek için nasıl çalıştığını bilmek gereklidir. Featured snippets'deki özet bilgiler, ilgili web sitesinin sayfasından alınır. Bu durumda arama sonuçları içerisinde en üstte yani sıfırıncı sırada yer alır ve içeriğin olduğu sayfa ilgili kişinin ya da kişilerin dikkatini çeker. Bu sistem kullanıcıların ilgisini çekmeyi ve en doğru sayfaya yönlendirmeye amaç edinir. Aranılan konu ile alakalı olan tüm web sayfaları Googlebot tarafından taranır. Bu şekilde ilgili kişinin aradığı konu ile alakalı olan tüm içerikler kullanıcıya sunulur. Bu tarama esnasında cevap kutucukları kullanıcı deneyimlerine göre sıralanır. Yani sayfadan daha önceden yararlanan kişilerin deneyimleri, sonrası için önemlidir. İçerik değerlendirmesine herhangi bir müdahale ise söz konusu olmamaktadır. Bu durumda tüm yetki ve değerlendirme tamamen Google'a aittir. Web sayfasının rakiplerine göre daha iyi bilgi içermesi, doğru bilgiyi vermesi, doğru stratejiyle featured snippets alanına hazırlık yapılması, featured snippets'li rakibini sıfırıncı sıradaki sonucunu ele geçirmesine imkan sağlar.

Featured Snippets Ne İşe Yarar?

Google da arama yapan kişilerin arama sorgusuna tam anlamı ile yanıt verebilecek kapasitede olan içeriklerin sonuç sayfasının üst kısmında bir kutucuk içerisinde belirtilmesi ile; Tıklama oranının artışınaWeb sitesinin deneyimlenmesineTrafik artışınaMarka tanıtımına neden olur. İşlevi bu şekilde kabul edilir. Read the full article

[lakshmanbhargav]

Fly High with Ene

[seo-master-top]

3 причины падения трафика в Google: что и где исправлять?

Аудит сайтов – одна из наших приоритетных услуг. Приходится работать с сайтами разных масштабов, тематик и доходности. Сегодня можно с уверенностью говорить об общей проблемной тенденции, отчетливо проявляющейся с середины 2017 года по настоящее время. Встречаются ресурсы, для которых показатели пришедших гостей из поисковой системы Google упали вдвое. Тогда как позиции взятых ключевых запросов сохраняют занятые высоты. Это довольно серьезная проблема, требующая вмешательства.

SEO оптимизация сайта и продвижение сайта - https://seo-master.top/optimizaciya-bjudzheta/

Продвижение сайта с гарантией результата * Фиксированная цена * Отчетность * Широкий охват аудитории * Устранение ошибок * Командная работа

Прежде, чем бить тревогу, рекомендуется провести некоторые исследования для собственного сайта. Один из важнейших параметров – это показатель кликабельности или CTR. Поскольку речь идет о конкретной системе, стоит искать ответы, используя ее аналитические инструменты. Для получения первичных данных надо заглянуть в Google Analytics --＞ Источник трафика --＞ Запросы. Управляя настройками системы посмотреть отчет за последнюю неделю. Следуя тем же путем, надо получить статистику за прошедший год и более дальние сроки. Опыт проведения аудитов позволяет говорить о тенденции падения CTR с каждым годом. Хотя встречаются ситуации, что показатели по отдельным позициям повышаются, но увеличения трафика с соответствующими коэффициентами не проявляются.

Вникнув в эту проблему достаточно глубоко удалось выявить 3 основных причины, ведущих к падению трафика из Google. Это следующие:

плохо     проработанный (во многих случаях заполненный частично) сниппет;

слишком     много рекламных ссылок в выдаче поисков��ка, идущих приоритетно     органической выдаче, дополнительные проблемы с появлением специальных     блоков;

блокировка     расшаренных хостингов Роскомнадзором или взлом ресурса с внедрением     зловреда, распыляющего трафик.

Рассмотрим каждый случай отдельно, чтобы лучше понять предпосылки и определить способы выхода.

Неконкурентоспособный сниппет: самый легкий случай из перечисленных

Обращаясь к поисковой системе, пользователь на выходе видит результаты органической выдачи. Но далеко не всегда отдает предпочтение сайтам, занимающим первые позиции. Показатель кликабельности выше у тех ресурсов, кто сумел создать наиболее продающий сниппет.

Основные ошибки, с которыми приходится сталкиваться, легко группировать так:

Title и     Description содержат ключевые запросы, но не представляют интереса для     пользователей;

блоки,     представленные в сниппете не релевантны странице (модель вышла из моды,     игра утратила актуальность и т.д.);

утрачена     актуальность информации, например, борьба с пиратством в 2016 (когда на     дворе 2018, еще хуже, когда дело касается бонусов и акций).

Исправить проблему можно комплексом из двух основных мер:

анализ     сниппетов конкурентов из органической выдачи;

периодическая     проверка собственных блоков, внесение в них изменений согласно настоящей     ситуации на рынке.

Но здесь еще важно оставаться в курсе основных тенденций и правил. Ведь изменения в политике Google по отношению к релевантности страниц запросам, внесло собственные корректировки в оформление сниппетов. Достоверную информацию обычно получают из видеоуроков или, посещая тематические лекции на конференциях.

Общее падение CTR или усиление рекламных позиций

Пробиваться к пользователям сети через органическую выдачу становится все сложнее. Это связано с усилением блоков с пометкой «Реклама» и добавлением специальных модулей:

похожие     запросы;

энциклопедическая     справка (быстрый ответ);

картинки     по запросу, другие.

Еще одно препятствие – предпочтение софту с наличием раскрученных видеороликов.

Определить «причастность» сайта к падению трафику в виду появления перечисленных факторов поможет платный сервис SEMRush. Для новичков предоставляется свободное использование ресурса в течение недели.

Из всех инструментов приложения потребуется Domain Analytics --＞ SERPFeatures. Этот виджет показывает одновременное появление в выдаче вашего сайта и специальных блоков. Это могут быть такие объекты:

панель     знаний;

результаты     локальной выдачи;

карусель;

другие.

Каждый из объектов относится к органической выдаче и имеет какие-либо улучшения от Гугл. Приоритетные сайты занимают верхнюю часть SERP, как следствие практически весь трафик по ключевым запросам уходит к ним. Поэтому, если вы еще не пытались прорабатывать сайт под SERPFeatures, самое время об этом задуматься.

��лок «Not linking to domain» показывает запросы исследуемого сайта, получающие какие-то бонусы от Google, в каких именно блоках они выводятся. Чтобы получить объективную картину, надо сгладить сезонность – посмотреть статистику по запросу за последний год. Довольно часто приходится сталкиваться с ситуацией, когда число объектов из SERPFeatures вырастает на 5-10 % за год. Эта тенденция усиливается фактом попадания на первые позиции всевозможных «улучшенных» сайтов по самым востребованным запросам. Это и ведет к падению трафика ресурса, не принимающего участие в подобных ухищрениях.

Какой выход предлагается?

Логичным кажется отказ от запросов активно задействуемых в блоках SERPFeatures. Приложение поможет определить ключи, которые отсутствуют. Для этого в «Not linking to domain» используют фильтр по всем параметрам: с учетом исключений и отбора по существующим типам виджетов из SERPFeatures.

SEO оптимизация сайта и продвижение сайта - https://seo-master.top/optimizaciya-bjudzheta/

Продвижение сайта с гарантией результата * Фиксированная цена * Отчетность * Широкий охват аудитории * Устранение ошибок * Командная работа

Сразу надо сказать, что решение временное. Поскольку полученные относительно чистые ключи лишь пока не участвуют в особенных блоках выдачи. Для них стандартная схема распределения показателя кликабельности работает «по-старинке». Тем не менее, CTR для таких ключей остается достаточно высоким и позволяет попадать даже в ТОП-1.

Второй вариант тоже не лишен логики. Попытаться занять собственное место в SERPFeatures. Сегодня есть достаточно много информации о том, как этот сделать. Более того, такой подход обрел массовую тенденцию к реализации, интерес подогревается не просто конкуренцией, но и желанием предугадать поведение ботов Гугл.

Падение трафика при сохранении мест в рейтингах

При проведении аудита иногда наблюдаем следующее: уменьшение числа кликов, когда в ранжировании сайт остается на хороших позициях. Обычно это случается по двум значимым причинам.

Первое. Внедрение зловредов, анализирующих трафик достаточно много, большая часть из них извлекает полезное зерно и использует данные в корыстных целях. Например, перенаправляет трафик на площадки «хакера». Причем механизм может «красть» на весь пользовательский поток, а подчиняющийся определенным условиям. Часто используют исключительно первый клик из поисковика. Повторное или прямое вождение подобной пропажей трафика не отличается.

Обнаружить присутствие зловреда не сложно. Для начала надо очистить куки и кэш в браузере. Далее, поочередно используя ключевые запросы, поискать собственный сайт. Если при выполнении соответствующих действий из выдачи Google попадаете, на страницу указанную в сниппете, значит надо искать другую причину низкого трафика. Например, сайт вовсе не работает.

Второе. Это бичь настоящего дня и результат борьбы Роскомнадзора со всякого рода нарушениями в интернете. Блокировка IP на расшаренных доменах часто ведет к применению действия сразу к нескольким соседским ресурсам. Как видно, трафик может оказаться не столь сильно зависимым от ключевых слов или сезонности. Ищите оптимизаторов, которые отчетливо понимают вид падения трафика и его причины.

SEO оптимизация сайта и продвижение сайта - https://seo-master.top/optimizaciya-bjudzheta/

Продвижение сайта с гарантией результата * Фиксированная цена * Отчетность * Широкий охват аудитории * Устранение ошибок * Командная работа

[lakshmanbhargav]

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