#SoftwareAdvice

[getsoftnow]

Welcome to GetSoftNow.com - where we share the latest knowledge and information about software! With a diverse range of topics, from mobile apps to computer software and technology tools, we aim to provide you with the most interesting and useful articles. Join our community and explore the world of software together! At GetSoftNow.com, we are passionate about software and technology. Our mission is to provide valuable insights, tips, and resources to help users navigate the ever-evolving world of software with confidence.

[fresatechnologies]

🎈🎀🥳BIRTHDAY CELEBRATION 🎈🥳

We had a fantastic time celebrating our March Birthday stars at Fresa Technologies! The office was filled with joy, laughter, and the warmth of togetherness as we came together to make this day memorable. 🎉 ✨💼🎊

🎈 Here's to more successes ahead! 🏆

For more queries please visit below link 👇www.fresatechnologies.com

📧 For further inquiries, please contact us : sales@fresatechnologies.com

[vidmates]

Rambox Lifetime Deal Review: Save Big on Workspace Tools

Do you waste hours switching between Gmail, Slack, WhatsApp, and Trello? The Rambox Lifetime Deal promises a one‑time investment to centralize 700+ apps into a single, unified workspace no more switching windows, losing track of notifications, or wrestling with messy layouts. In this post, we’ll explore why this deal makes sense, how Rambox truly works, and whether it’s the right move for your productivity toolkit.

You Can Visit Our Official Website

What Is the Rambox Lifetime Deal?

A single investment in the Rambox Lifetime Deal delivers lifelong Pro Plan access, bypassing the standard $210 one‑time fee. through a limited‑time code on AppSumo, currently available for just $5 (saving over $200) AppSumo. Once redeemed within 60 days, you unlock:

All Pro Plan features

Unlimited app integrations

Cross‑device settings sync

Future Pro Plan updates

No subscriptions. No renewal fees. Just lifetime access.

Why Rambox Is Useful for Your Daily Work

In my own freelance projects, I spent almost an hour daily toggling between Gmail, Slack, Trello, and GitHub. Rambox solves that common pain point by bringing every service under one roof. According to user reviews on SoftwareAdvice, Rambox “centralizes all your apps, making it easy to organize and access frequently used applications in one place,” improving focus and reducing context‑switching fatigue Software Advice.

Key benefits:

Time savings: Fewer clicks between windows

Improved focus: Mute non‑critical notifications

Consistent setup: Same workspace on every device

Rambox Features You Should Know

Rambox blends essential tools into a clean dashboard. Here’s how it delivers on its promise:

App Integration (700+ Pre‑configured)

Instantly add popular services Gmail, WhatsApp, Facebook, Microsoft Teams, and more without manual URLs or extensions. If you need a niche tool, you can also add any custom web app. Rambox

Centralized Dashboard

A single sidebar lists your workspaces and apps side by side. Quickly jump to what matters, or search across all services with the quick‑search bar.

Notification Management

Use the Notification Center to mute sounds, pause alerts, or set work hours per workspace, so you only get notified when it counts.

Workspace Layouts

Choose from fullscreen or tile modes. Pre‑defined layouts let you arrange apps horizontally or vertically, tailoring your digital desk to tasks at hand.

Auto‑Hibernation & Performance

When apps aren’t in use, Rambox puts them to sleep to reclaim memory and keep everything running smoothly, even with many services open. With Rambox’s custom CSS and JavaScript injection, experienced users can personalize both the look and functionality of their apps.

Cross‑Device Sync

Your workspaces, app order, and settings follow you between Windows, macOS, and Linux installations, no manual reconfiguration required. Rambox

Who Can Benefit from Rambox Lifetime Deal

Freelancers juggling multiple client accounts

Developers managing code repos, chats, and documentation

Remote teams concert via Slack, Teams, Zoom, and Trello

Power users who want a clean, consolidated digital workspace

If you spend more time toggling apps than actually working, this lifetime deal pays for itself in hours saved.

Use Case: A Week Using Rambox to Boost Focus

Day 1: I set up two workspaces “Client A” and “Personal.” Each had Gmail, Slack, and Trello. Notification profiles were tailored: “Client A” blared only critical pings, while “Personal” stayed silent until evenings.

Day 3: I added a grammar‑checker extension to my marketing workspace, catching errors in real‑time without switching to a browser.

Day 5: During a heavy coding sprint, I hibernated non‑essential apps, freeing over 500 MB of RAM and keeping Rambox responsive.

Result: I reclaimed roughly 45 minutes per day by avoiding app‑switch fatigue. Tasks flowed more smoothly, and I hit deadlines earlier.

You Can Visit Our Official Website

Common Questions About the Rambox Lifetime Deal

Is the deal stackable? No. Each code is a single‑user license, non‑stackable.

How do I redeem my code? After purchase, follow the link in your AppSumo dashboard. Enter your code within 60 days.

Can I use it on multiple devices? The Pro Plan lets you run Rambox on up to three devices at once.

Are future updates included? All Pro Plan updates are covered—no hidden fees.

Why This Is the Best Time to Grab the Deal

Limited availability: Codes expire 60 days after purchase.

Huge savings: Save over 97% compared to standard lifetime price.

Future‑proof: Get every Pro enhancement, CSS/JS flexibility, and cross‑device sync without extra cost.

If you’ve been on the fence, now’s the moment to claim your code before the offer disappears.

Final Thoughts

If daily app‑switching is hurting your productivity, Rambox is more than a convenience, it's a game‑changer. The Rambox Lifetime Deal turns what could be hundreds of subscription dollars into a simple one‑time fee, backed by robust features, performance optimizations, and flexible layouts. For developers, freelancers, or any knowledge worker, this deal is a low‑risk, high‑reward investment in your workflow.

You Can Visit Our Official Website

[fitbudd]

Fitbudd Reviews

[meghsundar1]

Odoo Implementation Transforming Enterprise Resource Planning

In the fast-changing business world of today, keeping competitive requires streamlining operations, managing resources well, and communicating well across all departments. Enterprise Resource Planning (ERP) tools, which are the backbone of modern businesses, help with this. Odoo is one ERP system that has been getting a lot of attention for its ability to change things. Odoo is changing how businesses handle their resources and processes with its flexible design and wide range of features.

In this blog, we will delve into the world of Odoo implementation and explore how it is revolutionizing ERP systems.

The Power of Odoo Implementation

Odoo is a free and open-source enterprise resource planning (ERP) software suite that helps businesses with a wide range of tasks, such as project management, HR, sales, marketing, finance, and more. Odoo’s main selling point is that it can grow with a company, even if it starts out small. Because the program is flexible, companies can change it to meet their own needs. Because of this, it can be used by companies of any size.

Benefits of Odoo Implementation

Centralized Data Management: One of the core benefits of Odoo implementation is the centralization of data. This eradicates data silos and facilitates real-time information sharing across departments. For instance, when a sale is made, the information automatically updates the inventory and accounting modules, ensuring accurate data at all times.

1. Streamlined Workflows:

Odoo’s integrated modules lead to streamlined workflows. Let’s take a manufacturing company as an example. With Odoo, from raw material procurement to the finished product, every step is interconnected. This eliminates manual data entry, reduces errors, and accelerates the production cycle.

2. Enhanced Decision-Making:

Odoo’s reporting and analytics tools give information about things like sales trends, inventory amounts, and how well employees are doing their jobs. Managers can make choices that lead to growth based on data.

3. Improved Customer Relationships:

With modules like CRM (Customer Relationship Management), businesses can manage interactions with customers efficiently. From tracking communication history to understanding customer preferences, Odoo enables businesses to build stronger and more personalized relationships.

4. Cost and Time Efficiency:

Traditional ERP systems can be complex and time-consuming to implement. Odoo’s modular approach speeds up the implementation process, reducing costs and minimizing disruption to daily operations.

Statistics on Odoo’s Impact

To illustrate the transformative impact of Odoo implementation, let’s take a look at some statistics:

According to a study by TechValidate, 87% of surveyed businesses reported that Odoo had a positive impact on their overall business operations.

ERP Focus reported that the average time for Odoo implementation is approximately 4.9 months, significantly shorter than many other ERP systems.

A survey by SoftwareAdvice found that 72% of businesses saw improved data accuracy after implementing Odoo, leading to better decision-making.

Capterra highlighted that companies using Odoo experienced an average 68% reduction in inventory errors.

Odoo’s Implementation Process

A successful Odoo implementation requires a systematic approach.

Needs Assessment:

Understand the organization’s unique requirements, pain points, and long-term goals. Identify the specific modules and features that align with these needs.

Planning and Customization:

Develop an implementation plan that outlines the timeline, resources, and key milestones. Customize the selected modules to match the organization’s processes and terminology

Data Migration:

Move information from older systems to Odoo. Make sure that the data is correct and complete during the transfer process.

Training and User Adoption

Provide comprehensive training to employees on how to use the new system effectively. Address any concerns and encourage active participation to ensure a smooth transition.

Continuous Monitoring and Improvement

Regularly monitor the system’s performance and gather feedback from users. Use this information to make necessary adjustments and enhancements to optimize the ERP system’s impact.

Challenges and Best Practices

While Odoo offers transformative benefits, the implementation journey can present challenges.

Change Management: Employee resistance to change is a common hurdle. To address this, involve key stakeholders from the beginning, communicate the benefits clearly, and provide ongoing support.

Data Quality: Poor data quality can lead to errors and inefficiencies. Before implementation, ensure data accuracy and cleanliness to facilitate a smooth transition.

Expertise and Support: Lack of in-house expertise can hinder the implementation process. Partnering with experienced Odoo consultants or developers can mitigate this challenge and ensure a successful outcome.

Wrapping Up

In a business landscape that demands agility, efficiency, and innovation, Odoo emerges as a game-changer in the realm of Enterprise Resource Planning. Through its modular design, customization capabilities, and user-friendly interface, Odoo empowers organizations to transform their operations and drive growth. The real-world examples and statistics highlight the tangible benefits that businesses have reaped through Odoo implementation.

By following best practices and addressing challenges head-on, enterprises can embark on a successful Odoo journey and unlock a future where ERP systems are no longer a cost center but a strategic enabler of success.

Let us be your Odoo partner. Can we? 

Contact Meghsundar, a well-known Odoo solution provider, today!

[curiouscheck-innovative-software]

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[senmer2013]

SaaS营销：如何为您的品牌获得更多高质量的线索

许多SaaS营销人员正在努力工作，但他们没有看到他们所追求的营销合格铅（MQL）增长。 8月12日，我主持了一场由Directive首席执行官Garrett Mehrguth主持的搜索引擎期刊网络研讨会。 Mehrguth探索：

使SaaS品牌在搜索引擎上更易被发现的可行方法

建立品牌印象的战略方法

为什么当前的营销渠道在财务上被打破了

以下是网络研讨会的简要介绍。

SaaS营销：差异化方法

你有没有觉得无助于发展你的管道， 你是在努力工作，但没有取得成果， 你并不孤单。 许多营销人员也在经历同样的事情——原因有很多。 但其中一个最大的原因是事情随着漏斗的变化而改变。 在旧的渠道中，营销人员需要做最重要的渠道意识活动，因为消费者不能 发现没有他们的品牌。

但后来像亚马逊和Yelp这样的网站开始通过收集人们对产品的意见而发展起来。 现在，人们能够对某件事产生兴趣，评估他们的选择，然后意识到存在什么，等等。 在这个新的漏斗里，最重要的是了解你正在玩的现实。 作为SaaS营销人员，我们如何适应这个新的现实，

好主意：你的品牌比你的网站好

我们需要接受的一个重要观点是，你的品牌现在比你的网站更重要。 这并不是说你的网站无关紧要，只是它比你的品牌更重要。

���斗底部：网站不再排名

如果你看看B2C查询[最佳日交易软件]，你会发现上面有四个广告：

在这里，你的点击率从第四个位置到第一个位置变化不大。 大部分情况下你的共产党做得不错。 下面是SERP功能，然后是不同的第三方审查网站。 真正有趣的是，个别网站和它们的核心页面不再排名——这是针对B2C查询的。 现在，如果你看一个B2B查询[best accounting software]，你会在顶部看到SERP特性，四个广告，然后PCMag.com网站、Capterra和其他审查网站。

QuickBooks是企业主中最受欢迎的会计软件公司之一，它拥有非常强大的市场份额，但是在这个查询的有机列表中，你看不到他们的网站。 这并不是说QuickBooks有糟糕的搜索引擎优化。 搜索引擎的结果页面已经改变了。 如果消费者在购买5美元之前表示想听听其他人在说什么 卷饼，那么他们在购买价值2万美元的软件之前肯定会想要信息。 所以谷歌决定把搜索者放在第一位。 他们意识到这些搜索者想要无偏见的信息。 因此，如果你没有��现在这些查询中，你将错过多达30%的市场份额。 搜索引擎优化不再是试图让你的网站排名在漏斗的底部，因为它不能-谷歌不会允许它。 另一件事是一些第三方和审查网站开始出价。 这推高了每次点击的成本，降低了盈利能力，也减少了竞争。 这个新的现实正在发生，我们需要意识到它。

有机CTR

几乎所有的SaaS营销人员仍然普遍默认在googleads上做广告。 事实上，这不一定是最好的选择。 如果你在谷歌广告上做广告，平均点击率为2-4%。 假设有100个人在搜索会计软件查询。 如果我们在搜索引擎上为有购买意向的人做广告的计划是Google广告，那么我们只占领了总目标市场的4%。 而排名第一的有机结果现在是在第三方网站上列出的英文新闻稿服务。 这意味着你可以成为一家新成立的会计软件公司，开发出一个很棒的产品，并获得一些狂热的粉丝（即10-15个用户，而QuickBooks上的数百万用户）。 很快，你就可以像QuickBooks的真正竞争对手一样，只需在评论网站上付费成为X、Y或Z。 当你改变你的基本面，了解如何将你的品牌定位在一个强大的位置，你将有机会占领第一的位置，并获得32%的市场份额。

有了这一点，您几乎可以完全发现，这是推动营销合格线索（MQL）的一个重要部分。 Mehrguth的团队在多个SaaS客户机上花费了数百万美元，平均CTR为4%。

你不一定想要太高的点击率，因为理想情况下，你想使用你的广告副本来预先限定你的点击。 换言之，如果你被要求做X数量的座位或X数量的价格，这是一个非常好的方法，特别是如果你是一个中型市场或企业组织谁不是赢得价格而是质量，你可以包括 基本定价在你的广告。 然后你就可以取消错误点击的资格，确认正确的点击，并降低你的成本 收购（CPA）。 很多SaaS公司都被洗脑，你的注册会计师越低越好。 他们所做的就是接受你最昂贵的条件，然后停止投标。 不幸的是，有时你最昂贵的条件也是你最有价值的。

尽管第三方网站，如Capterra和softwareadvice，拥有更高的cpc，但它们有更好的关闭率和每个机会的成本。 这意味着你会得到更多合格的线索。

财务模型

SaaS所有者如何决定分配资金是市场营销中最重要的部分。 简单地重新分配你的钱花在哪里可以帮助你的业务显著增长。

要做到这一点，你可以遵循所谓的LTV:CAC建模你将了解你所有营销渠道的实际生命周期价值与客户获取成本。 有两种方法可以继续这样做。

在LTV:CAC SaaS非审判

如果你有一家SaaS公司，而且你没有免费试用，这里有你可以使用的电子表格。

你还有一个预算模板，你可以在其中模拟出不同的场景，然后实时查看你的每个频道。 它还允许您输入所有的数字（即在产品级别）并进行计算。 您可以运行任何类型的场景，看看什么是最有效的谷歌推广。 这很有帮助，因为一旦你开始建模，推动预算，并着手处理这些类型的要素，你就会从你的首席财务官那里得到更好的协调，并与首席财务官建立信任。

在LTV:CAC SaaS免费试用

如果您的SaaS提供免费试用，您可以使用一个简单但非常棒的模型，在这个模型中您可以看到您的团队成本、软件成本、广告支出、需要多少客户等等。 然后它会计算出贷款价值比：资本充足率，以及几个月的恢复时间。 你可以开始使用它作为一个日志来更好地预测预算。

有效的战术

如果您是中端市场到企业级SaaS公司的首席营销官，如果您想增加符合市场营销要求的潜在客户，可以考虑以下几个经过验证的策略。 付费策略

谷歌广告

播客

LinkedIn

审阅网站

终点

赞助的网络研讨会

有机战术

搜索引擎优化

内容

合作伙伴营销

公共关系

在你的战术太深之前，你需要有一件事是确保你有正确的基础。 你可能有各种各样的模板或工具可以使用，但这取决于人们如何通过你的漏斗。 理想情况下，你的团队中的任何人都应该能够进入你的营销平台，获得他们需要的数据，并且是有效的。 没有什么比你的团队在需要的时候拥有他们需要的信息更强大的了 能够自己动手。 所以现在你有了正确的电子表格，你也需要你的数据。 接下来呢， 由于收入差距如此之大，你还应该考虑OCT，或者离线转换跟踪。 这就需要将SalesForce整合到你的谷歌广告中。 这一点之所以如此重要，是因为谷歌已经走过了漫长的道路，你现在可以信任谷歌智能了 投标。 Directive的付费搜索团队在第二季度重建了他们的所有账户，并从传统的单一关键词广告群思维方式中迁移出来，开始将他们的客户纳入目标注册会计师。 现在的问题是，如果你不知道你的贷款价值比：资本充足率, 所以这就是为什么使用预算建模模板是非常有用的。

1、明智的广泛活动

聪明的大范围活动的运作方式是你要“信任”谷歌的引擎。 您需要使用脱机转换跟踪将其与Salesforce集成，然后运行广泛的关键字。 你不能让你的帐户疯狂运行，所以负面影响是非常严重的。 日常管理也极为重要。

2、谈话广告

传统意义上SEO和PPC的一个问题是你不能控制firmagraphic数据。 谷歌已经发布了一些关于行业和员工规模的白标签报告，但目前还没有相关数据。 但LinkedIn总是有这种非凡的能力来提供公司数据。 例如，你可以将这些行业的x数量的员工作为目标市场营销人员的目标。 你可以使用“单一角色广告组或活动”，编写必要的一个资产，并向特定的目标受众做广告。 现在有了对话广告，效果就更好了。 对话广告允许广告商“通过LinkedIn消息与专业人士和商业决策者开始对话。” 你可以用它来预约一个发现电话，把送礼作为一种优惠，等等。 Mehrguth的团队一直在致力于此项工作，并在各方面取得了卓越的成果。

3、与合作伙伴进行内容营销

内容营销非常困难，尤其是对于那些没有品牌的SaaS公司。 如果你没有一个合适的发行计划，制作内容是没用的。 这就是为什么你的内容营销需要它的推广内置。 公关很难，因为你想成为客人，让只是颠倒了角色。 考虑以下想法来推动您的内容营销活动：

酸溜溜的采访

SaaS营销竞争

星期五圆桌会议

赋予人们权力

市场营销从你的团队开始，你需要在一个沸腾的泡沫进入你的视野。 创造一种文化，让您的团队能够提交新的想法并拥有自己的模式。 分享这个财务模型，用于向团队成员提交新的内容创意，以鼓励他们提出立项报告。 突然之间，你给你的团队提供了火箭燃料。 他们现在可以推动战略，完全一致，知道一场竞选是否会成功，并得到充分授权。

问答

以下是Garrett Mehrguth回答的一些与会者问题。 问：你谈到了品牌。我经常发现很难证明品牌背后的投资回报率是合理的。你有没有遇到过这样的困境， Garrett Mehrguth（GH）：很多时候，人们会考虑他们需要花多少钱来发展。 我发现在B2B中，我们的销售周期很长。 从金融机构获得资金以在资金漏斗的顶端消费总是很有挑战性的。我们经常从漏斗的底部得到钱，因为很容易快速证明投资回报率。 然而，我们知道漏斗的底部与品牌是相互依赖的，但似乎“结果”只是来自漏斗底部。 然而，随着时间的推移，你开始怀疑为什么你没有建立一个品牌。 所以，当你考虑品牌广告时，试着把你的预算定在足够的支出上，这样你就永远不会停下来，这样最终你就能证明它了。 从那以后，开始慢慢增加预算。 在战略上使用一个小预算，你让它运行的过程，增量增长，是一个明智的方法，改变你的财务模型，并获得更多的批准。 Q：我们的SaaS正在涉足市场营销。我应该把注意力集中在哪些1-3个策略或渠道上，这样我就可以立竿见影地赢得胜利，并最大限度地提高我的小预算， GM:评论网站、谷歌广告和案例研究。

森摩尔网络从2013年开始做外贸网站的SEO推广服务，到现在已经7年多了。我们已经为上千个人和企业提供外贸网站的优化推广服务，客户遍及全国各地，我们的服务深受客户好评！如果您有外贸网站需要推广，请联系我们，我们会提供专业、快速的额服务！

Source: SaaS营销：如何为您的品牌获得更多高质量的线索

[joeyrob1]

Rapid Growth of SaaS Accounting Software Xero and QuickbookOnline

Rapid Growth of SaaS Accounting Software Xero and QuickbookOnline

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– High growth potential for SaaS Accounting software of 4.9% CAGR to $4.04 billion in  2019

– Xero & QuickbookOnline are the 2 established players in the field with growing subscribers.

– Main features, pricing and drawback are introduced and explained. Growing acceptance with accounting firms that are built around them in Singapore.

  SaaS Accounting Potential

According to recent research by technology consulting firm IDC, the market for payroll accounting would grow at 4.9% CAGR to reach $4.04 billion by 2019. This is driven by demand for Software as a Service (SaaS) market of 16.4% CAGR growth as compared to 0.4% CAGR growth for the on-premise market. The on-premise market is essentially bleeding out to the SaaS cloud computing market.

The majority of the SaaS demand came from small and medium businesses as they are attracted to the low entry fee of cloud computing. Cloud computing allows the vendors to bundle the cost of hardware and software and scale it to out to businesses online. Large businesses have the scale to support on premise software which requires large upfront investments and for the time being, they have chosen to support their existing system instead of taking the risk of business disruption.

This rapid growth highlights the game changing impact of SaaS accounting. Payroll is a function of accounting which essentially moves funds between bank accounts periodically. The current industry practice of leading SaaS accounting software vendors would be to combine payroll services with inventory, budgeting, invoicing, time tracking and reporting functions. They provide tiered pricing which allows you to choose the bundle of accounting services required.

Leading SaaS Vendors

The SaaS accounting industry is a competitive and packed industry as it has low barriers to entry. Softwareadvice has a long list of 59 software for you to consider. For this article, we will just focus on 2 leading vendors. Xero and QuickbookOnline.

Source: Scoop

Xero started in 2006 and was listed on the New Zealand stock market in June 2007. As we can see, Xero had experienced high growth rate since its listing.

QuickbookOnline is developed by Intuit and it has both the desktop and cloud version. As we can see on the chart below, its online version (QBO) had also seen steady growth.

Source: Market Realist

As you see, both companies are riding on the rapid growth of SaaS accounting services. We would be looking at some of the features of their products which attracted scores of companies to them like bees to honey.

Feature – Chart of Account

Both are developed for small business users and they got their basics right. The basics of any accounting system would be the double entry system and all the major accounting functions from payroll, accounts payable, accounts receivable and inventory management are covered. These are presented in a Chart of Account as shown below.

Source: Streamtime (Xero Chart of Accounts)

Source: SageWeddingPros (QuickbookOnline Chart of Accounts)

Both QuickbookOnline and Xero understand that users of the system may not be trained accountants. This is why they have special access for accountants to look through the accounts to ensure that they conform with traditional accounting standards. It should be noted that both software provides full audit trail automatically.

Feature – Reconciliation

The next worth feature would be reconciliation of accounts. As mentioned earlier, reconciliation can be a very time consuming activity but absolutely vital for proper accounting. Both companies allow for full integration with your bank account, PayPal and credit cards.

Source: Jetbookeeping for Xero

As you can see, if the accounts match, you would just have to click ‘ok’. If not you can create a new record or transfer the funds away. If you are unsure, you can even leave a comment behind for your accountant. For regular payments, you can also create a rule to reconcile automatically.

Source: QuickbookOnline

For QuickbookOnline, they allow you to reconcile by each account (checking account in the example above) and when the difference is $0, then it is considered fully reconciled. You can then just click Finish Now.

Feature – Invoicing & Billing

Invoicing is a repetitive feature that can be streamlined especially for repeat customers. The same details do not need to be repeated twice and this applies for when you receive a bill from your suppliers. For bills, they might require different levels of approvals and this can be done.

Source: Xero

For Xero, if the customer is not a Xero client, they will get a free account that allows them to view all the bill that you have sent to them. If they are a Xero client, they save it in their own account and pay from their account. Alternatively, they can choose to batch pay.

Source: QuickbookOnline

For both, you can actually see the unpaid amount for your clients and the invoice can be automatically sent to their email address.

Feature – Reports

  After all your accounting efforts, it all boils down to your profit and loss statement.

Source: Google

QuickbookOnline provides a detailed report as seen above that shows the sources of your income and expenses.

Source: Xero

This is Xero’s version of the profit and loss report which allows you to switch for different periods. It can also be exported and saved.

Similarities & Pricing

If you look at the 4 main features that were introduced, you will realize that both Xero and QuickbookOnline are quite similar in terms of functionality. The only difference is in terms of style and this is due to the intense competition between the 2 of them. When Xero burst into the US scene in 2012, they took away substantial business from QuickbookOnline which forced them to play catch up.

It should be noted that pricing always change over time. This pricing is extracted from both companies as of January 2016.

Xero (in USD) QuickbookOnline (in USD) QuickbookOnline (Singapore Version) Independent Contractor: $7.99/month for 12 months (after $9.99/month) Starter: $20/month Simple Start: $10.36/month for 12 months (after $12.95/month) Simple Start: $15/month Standard: $30/month Essentials: $18.86/month for 6 months (after $26.95/month) Essentials: $16.10/month for 12 months (after $23/month) Premium: $40/month Plus: $23.97/month for 6 months

(after $39.95/month)

Plus: $18.60/month for 12 months

(after $31/month)

The price of the products are listed above for easy comparison and they are all priced in USD. As you can see, QuickbookOnline had made it a point to price themselves below Xero due to the intense competition between the 2 of them. QuickbookOnline has a Singapore version that is IRAS compliant and eligible for the $200 Productivity and Innovation Credit Scheme.

For Xero, the pricing for each tiered package is straightforward as seen above. For quickbookonline, they have a lower price for a period of 6-12 months before the normal price is applied. Note that all prices are charged in USD.

Outage Drawbacks

While it is much cheaper to use cloud services, one of the major drawbacks is that you are entirely dependent on the service provider to keep its service online. For example, Intuit QuickbookOnline was not available for 6 hours in February 2009 due to ‘network issues’, for 12 hours in June 2010 and 36 hours in July 2010 due to power failure.

For Xero, they had their major outage in June 2009 ‘for hours’ when their host Rackspace was hit by power failure at its Dallas centre. These are just the major outages that last for hours that are widely reported and noted. There are many smaller outages that are ignored by the media. Just like Singapore’s MRT trains, you would have to accept imperfections in an otherwise perfect system.

So while the SaaS prides itself as being the service that is on demand and that you pay for what you consume, sometimes the problem is that you may not be able to get access when you need it the most. Once there is a power outage, it will affect a wide cross section of companies. Not only is availability an issue, your data might be corrupted and so it is always a good idea to backup your data periodically.

Conclusion

Nothing is perfect. The good thing is that these companies have learn their lessons and there are no major disruption in the past 5 years. Improvements have been made such as mobile access on your phones and iPAD for you, your accountants, investors and anyone that matters. These are incremental improvements so they are not written about in detail.

The main benefit of SaaS accounting software is that their low monthly cost and no upfront investments had allowed small businesses to gain access to high quality acccounting services. There are entire accounting firms in Singapore that package their services around Xero (e.g J-Accounting) and QuickbookOnline (e.g. Chiew-Accounting) for a comprehensive accounting package.

Hence it is clear that SaaS accounting is slowly but steadily gaining acceptance. While there might be a new notable entrant or an existing player that might improve their services to gain notice, for now Xero and QuickbookOnline are the 2 leading vendors.

Brought to you by RobustTechHouse. We provide Fintech Development services.

Rapid Growth of SaaS Accounting Software Xero and QuickbookOnline was originally published on RobustTechHouse - Mobile App Development Singapore

[curiouscheck-innovative-software]

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We’ve researched and found the best Chatbots for booking appointments, e-commerce, and for overall customer service. Link in bio! • • “Over half of all customers expect a business to be available for livechat service 24/7.” . . This shows that customers are beginning to expect nearly the same level (speed) of customer service from human representatives as chatbot applications. . . #chatbots #chatbotmemes #businessimprovement #customerservicememes #customerserviceproblems #softwareadvice #pestcontrollife #lawyerlife #realestatelife #collectchat #octaneai #hustle #grind #localbusiness #atl #startupbusiness #hispanicowned #improvements #digitalmarketingtips #bloggerlife #negociosonline #amazing #backgroundscreening #humanresourcemanagement https://www.instagram.com/p/B8ghFR8lRlT/?igshid=1daynfmohutdd

[lukerennerportfolio]

136 Places to Get Free Traffic for Your Startup

Reddit

/r/AlphaandBetausers - https://www.reddit.com/r/alphaandbetausers/ /r/Coupons - https://www.reddit.com/r/coupons/ /r/DesignCritques - https://www.reddit.com/r/design_critiques/ /r/Entrepreneur - http://reddit.com/r/entrepreneur /r/IMadeThis - http://reddit.com/r/imadethis /r/IndieBiz - https://www.reddit.com/r/indiebiz/ /r/LadyBusiness - https://www.reddit.com/r/ladybusiness/ /r/RoastMyStartup - https://www.reddit.com/r/roastmystartup /r/ShamelessPlug - https://www.reddit.com/r/shamelessplug/ /r/SideProject - http://reddit.com/r/sideproject /r/SmallBusiness - https://www.reddit.com/r/smallbusiness/ /r/Startups - http://reddit.com/r/startups /r/EntrepreneurRideAlong - https://www.reddit/entrepreneurridealong

Websites

10words - https://10words.io All My Faves - http://www.allmyfaves.com/ All Startups - http://www.allstartups.info/Startups/Submit All Top Startups - http://alltopstartups.com/submit-startup/ Alternative To - http://alternativeto.net/ Angel List - https://angel.co/join App 400 - http://apps400.com/ App Advice - http://appadvice.com/page/about-us App Appeal - http://www.appappeal.com/contact/suggest App Rater - https://apprater.net/add/ App Storm - http://formstack.com/forms/envato-appstorm_review Appcrawlr - http://appcrawlr.com/ Appoid - http://appiod.com/submit-app-for-review/ appPicker - http://www.apppicker.com/ Apps 400 - http://apps400.com/submit-your-application-for-review Apps Listo - http://appslisto.com/submit-your-app/ Apps Mamma - http://appsmamma.com/submit-your-app/ Apps Mirror - http://www.appsmirror.com/submit-your-app-for-review AppsNow - http://appsnow.us/submit-app-for-review/ AppsThunder - http://appsthunder.com/submit-your-app/ AppStorm - http://appstorm.net/ Appvita - http://www.appvita.com/ AppZapp - http://www.appzapp.net/en/app-review-request/ Arctic Startup - http://arcticstartup.com/ Beta Bound - http://www.betabound.com/announce/ Beta Page - https://betapage.co/ Betafy - https://www.betafy.co/easysignup/startup BetaList - https://betalist.com/submit Beterest - https://beterest.com/submit-startup/ Boing Boing - http://boingboing.net/sub/ BuiltInChicago - http://www.builtinchicago.org/send-us-tip Capterra - http://www.capterra.com/vendors/sign-up CloudBook - http://www.cloudbook.net/directories/product-services/product-company-search.php CloudShowPlace - http://www.cloudshowplace.com/add-your-company/ Cnet - https://upload.cnet.com/ Collaborizm - https://www.collaborizm.com Crazy About Startups - http://www.crazyaboutstartups.com/index.php/share-your-startup-form CrozDesk - https://vendor.crozdesk.com/user/signup Crunch Base - https://www.crunchbase.com/#/home/index CSS Mania - http://www.cssmania.com/submit/ Designer News - https://www.designernews.co/ Digg - http://digg.com/submit Discova - http://www.discova.co/ Discover Cloud - https://www.discovercloud.com/become-a-vendor Early-stage News - https://earlystagenews.com/ Erlibird - https://erlibird.com/beta-testing F6S - http://www.f6s.com/ Feed My App - https://feedmyapp.com/submit/ G2 Crowd - https://www.g2crowd.com/products/new Geek Wire - http://geekwire.com/startup-list/ Get App - http://getapp.com/ Getworm - https://getworm.com/submit-startup GitHustle - http://www.githustle.com Gust - https://www.gust.com Hackerstreet - https://in.thehackerstreet.com/ Haro - https://www.helpareporter.com/sources/ I Am Wire - http://www.iamwire.com/startups/user/register?uType=Entrepreneur Idea Hunt - http://ideahunt.io/ Inc 42 - https://inc42.com/startup-submission/ Index.co - https://index.co/startup Just Gone Live - http://www.justgonelive.com/add-listing Killer Startups - http://killerstartups.com/submit-startup/ Land-book - https://land-book.com/guidelines Launching Next - http://www.launchingnext.com/submit/ Launch List - https://launchlister.com/submit-startup Launched - https://launched.io/SubmitStartup Maker Updates - https://www.makerupdates.com/ MakeUseOf - http://www.makeuseof.com/about/ Maqtoob - https://maqtoob.com/submit-a-tool Mevvy - https://mevvy.com/submit-app/ Mobilzed - https://www.moblized.com/vendors/register Netted - https://www.netted.net/contact-us/ Next Big Product - http://nextbigproduct.net/product-submission/ Next Big What - http://nextbigwhat.com/ Nibletz - http://www.nibletz.com/submit-startup On the App - http://ontheapp.com/about/ Paggu - http://www.paggu.com/submit-your-startup/ pFind - http://www.pfind.com/submit Postscapes - http://about.postscapes.com/tools PreApps - http://www.preapps.com/ Product Hunt - http://www.producthunt.com/ Programmable Web - https://www.programmableweb.com/news/how-to-pitch-programmableweb-covering-your-news/2016/11/18 PublicityX - https://www.publicityx.com/startups/new Rev 2 - http://www.rev2.org/ Robingood - http://tools.robingood.com/ Show HN - https://news.ycombinator.com/showhn.html Side Projectors - https://www.sideprojectors.com Side Projects - http://sideprojects.web3canvas.com Signup First - http://signupfirst.com/ SimilarSiteSearch - http://www.similarsitesearch.com/tips.html Slant - https://www.slant.co/ SnapMunk - https://www.snapmunk.com/submit-your-startup/ Softlaunched - https://www.softlaunched.com/ Software Advice - https://softwareadvice-markets.questionpro.com/ Springwise - http://springwise.com/tipus/ SaaSHub - https://www.saashub.com/ Saasified - https://saasified.co Stack Share - http://stackshare.io/ Start HQ - https://starthq.com/apps/submit Starter Story - https://starterstory.com/ Startup 88 - https://startup88.com/ Startup Base - https://startupbase.io/submit Startup Beat - http://startupbeat.com/startup-beat-featured-startup-pitch-guidelines/ Startup Benchmarks - https://www.startupbenchmarks.com/ Startup Buffer - http://startupbuffer.com Startup Collections - http://startupcollections.com/ Startup Dope - http://startupdope.com/submit-news/ Startup Inspire - https://www.startupinspire.com/submit Startup Lift - http://www.startuplift.com/ Startup Ranking - http://www.startupranking.com/ Startup Register - http://startupregister.net/register-your-startup/ Startup Resources - https://startupresources.io Startup Stash - http://startupstash.com/ Startup Tabs - http://startuptabs.com/ Startup88 - http://startup88.com/ StartupBlink - http://www.startupblink.com/ State of Tech - http://stateoftech.net/advertise?submit-an-app-for-review Tabscape - https://www.tapscape.com/ Tech Faster - http://techfaster.com/submit-your-company/ Tech Map - http://thetechmap.com/ Tech Pluto - http://www.techpluto.com/submit-a-startup/ The Changelog - https://github.com/thechangelog/ping The iPhone Mom - https://www.theiphonemom.com/ The Startup Pitch - http://thestartuppitch.com/post-a-pitch/ Top Alternatives - https://topalternatives.com/ Top Similar Sites - http://www.topsimilarsites.com/add.aspx Trust Radius - https://www.trustradius.com/ Vator - http://www.vator.tv/ VB Profiles - http://vbprofiles.com/ Venture Beat - http://venturebeat.com/news-tips/ Venture Bin - http://www.venturebin.com/submit-venture/ Web App Rater - http://www.webapprater.com/webapprater-free-app-review Ycombinator - https://news.ycombinator.com/ YouNoodle - https://ww2.younoodle.com/startups/ Your Story - https://profiles.yourstory.com/

[topicprinter]

Hi there,I always build web apps as side projects, pitch the idea to few people then forget about it because no one is interested and I don't how to monetize these apps.Before building anything I make sure this is a real world problem and other companies are doing the same thing, so I am just copying their business model but I guess they have huge marketing budget and that's what make the difference.This time I created a platform that scrap reviews spread out across the web on sites like Facebook, Google, Agoda, SoftwareAdvice, Tripadvisor (at the moment only yelp.com is implemented) and then analyze them using well trained NLP models. The goal here is to see if the analyzed review is positive or negative.Managing these reviews is very time consuming - keeping track of all these sites and staying on top of new reviews as well as tracking performance is so complicated and requires a lot of resources if the business is popular.This app addresses all of these problems but how can I actually reach out to businesses and validate the idea? I do not have any budget for marketing or a list of people that might be interested. Not sure where to start, this always happens to me when I finish a mvp.The app is very basic now and everything is hard coded because I am afraid spending weeks building something no one gonna use. Please share your thoughts on this

[justplainkimmi]

Get Started Advertising on the Gartner Digital Market Network

If you’re looking for a new channel for your Software as a Service product (or client), Gartner Digital Market network is a great option that can generate high quality leads for competitive prices.

Let’s look at getting started with this platform and take a look at some tips for getting the most out of it.

What is the Gartner Digital Market Network?

The Gartner Digital Market Network is comprised of Capterra, GetApp and Software Advice directories.

All of these sites are online resources for business software (and app) seekers and sellers. You can use their site to find new software option, compare different solutions and read through reviews from real users.

SaaS companies can set up a free profile with any or all of the directories that will allow you to create a profile. With this account, your product is visible to the millions of folks searching their site each month. You can include features, ratings and reviews and screenshots.

Getting Started with Capterra

Below is an example of a listing on Capterra.

There is also a paid advertising side of Capterra that they call “PPC”. This account type allows you to do all that a free account does and more. You will get “premium placement” in the directory (at the top of the results pages, just like text ads in Google and Bing), multiple links to your site, access to a Capterra account manager, reporting and analytics plus a free landing page that can be optimized for lead generation. But that’s not all: Similar to other advertising platforms, you can set customized bids and track conversions.

Long story short: Instead of bidding on keywords, you bid on software categories.

Through Capterra’s platform, you also gain access to advertise on GetApp and Software Advice, if those fit your needs.

Are you sold? If so, let’s see how to get started.

Setting Up a Campaign on Capterra

Once you have set up your profile, I would recommend working to get more reviews before you begin paying for traffic. According to Capterra, listings with more reviews have 10-20% high CTRs than listings without a decent number of reviews. You can generate these reviews by asking existing customers to review your product; including an email in your nurture sequence for customers a few weeks after purchase that asks for a review; creating a contest and more.

    To start on your campaign, head to the Listings tab.

On this tab, you can edit your product listing information, edit links and add screenshots. You can also add products and update logos.

Click “Add a Directory” to get started adding your product to the directory listings.

  Unlike other channels, you will need to work with a Capterra representative to get this process started. Once you’re listed in the directories, you’ll be able to manage bids on your own.

Click your rep’s name to send a message about the directory you want to get listed in.

Ahead of contacting your rep, I would recommend getting an estimate of the bids and traffic you can expect to see with that listing. Below is what you can expect from the Bid Estimator Tool.

Once you have contacted your rep and added your product to directories, this is what your screen will look like.

Below is what your dashboard will look like when you log into Capterra once you get directory listings and begin running campaigns. One of my favorite features of this is the Budget Spent and Month Elapsed tools which show you where you’re at with spending your monthly budget.

You can also see top reviewed products from competitors and if your profile needs additional setup to be completed.

Tips for Successful Capterra Campaigns

Competitive Bids

Setting competitive bids that will allow your ad to have a solid page position is key to generating traffic. If you’re listed in multiple directories and across Capterra, GetApp and SoftwareAdvice, you can adjust your individual bids to be competitive in each directory.

Profile Completeness

Filling out the About and Features section is key. You are also able to submit screenshots, which should be actual screenshots of your product, not of people using the product (which is SaaS, is just people looking at a computer). We would also recommend including features for each vertical or major use for the software so that folks can see how it would fit into their workplace.

Think of your profile as a landing page and make sure to offer adequate information about your product.

Monthly Budgets

  When it comes to monthly budgets, our experience has been that Gartner’s system doesn’t always do a great job of spending your budget evenly. If you want your budget to be spread out over the course of the month, you’re likely better off setting a lower monthly budget than you’re aiming for at the beginning of the month and then increasing that budget mid-month. Go figure, the budgets tend to run out early.

Above is the budget tool that you’ll see when you log into your account.

Customer Reviews

The selling point of Capterra is to read user reviews from actual users, so having your profile completed with reviews from real customers is key. Here are a few ways to boost reviews:

Work with the sales team to find how they could ask for reviews in the weeks after the sale.

Send an automatic email that asks for a review after several weeks of use.

Run a contest or offer an incentive for leaving a review.

When you sign in to Capterra, the system will alert you if you’re not within the top reviewed products for your directory. See a screenshot below.

Those look like a lot of reviews but don’t let that discourage you or your client. You have to start somewhere.

Lead Quality Review

Keeping a close eye on lead quality will be key in determining if the Capterra platform will work for your account. In my experience, clients tend to see higher quality leads coming from this platform, which makes up for potential higher CPAs.

Have you tried Capterra, GetApp or Software Advice? What kind of performance have you seen from this platform? We’d love to hear your thoughts in the comments!

from http://bit.ly/2O5TTLx

[socialmediamarketing2sales-blog]

21-social-media-marketing-tips-for-small-businesses

The social media universe can be an overwhelming place for small businesses. And, as a small business marketer, you’re likely strapped: for funds, time, and/or manpower. That means you need to enter the space with a game plan, because without a game plan, social media marketing can be as much of an exercise in existential crises as Lewis Carroll’s Alice in Wonderland.

So where do you start? What do you post? How do you measure?

Luckily, many people have been through this looking glass before, so they can provide some guidance.

I asked the experts for their best social media tips, and here’s what they had to say.

Jump to a section:

Getting Started

Where Should I Post?

What Should I Post?

Scheduling

Boosting Engagement

Measuring Returns

Getting Started:

The rabbit-hole went straight on like a tunnel for some way, and then dipped suddenly down, so suddenly that Alice had not a moment to think about stopping herself before she found herself falling down what seemed to be a very deep well.

-Chapter 1

It can be very easy, when it comes to social media, to think of it as a rabbit hole: it’s a fairly simple concept, but who knows what it’ll require of you once you begin. When making the case for yourself or a team member to get started with social media, here are some things the experts suggest you keep in mind.

1. A lack of social presence makes customers question your legitimacy.

“It’s no longer a question of “if” you should get on social media, but instead “what” social media you should focus on. Any business with a social media presence is automatically viewed as more competent, focused, and thoughtful than competitors that do not. An active social media presence is even better, since it shows customers that your company runs smoothly and takes care of everything, down to the online marketing presence.”

-Amy Dalcanton, Marketing Specialist at Unlimited | Sotheby’s International Realty, @Unlimited_SIR

2. Combat that lack of presence by front-loading new profiles with content..

“When you’re just getting started, I suggest pushing as much as content as possible, as consistently as possible. Don’t worry so much whether “it’s brand appropriate;” you just want to get started and build content.”

-Jas Banwait, Growth Marketing Expert at JasBanwait.co, @JasBanwait

3. That said, you don’t have to be an every-man. In fact, it might be more effective if you’re not.

“Marketing on social media takes finding your niche and building a relationship there. Trying to reach a broad audience will fail.”

-Nick Leffler, Owner of Your Brand By Nick Leffler, @Nick_Leffler

4. Knowing your target customer can help develop a niche voice on social.

“Developing buyer personas is a great way to narrow down your target audience. Your product/service isn’t for everyone, so make sure you’re speaking to the right people.”

-Ashton Haywood, Marketing Specialist at Software Advice, @SoftwareAdvice, @ItsAshtonLynne

5. Don’t over-process your posts.

“Be human! A lot of organizations are afraid of making mistakes on social – they’ll run their posts through 20 different people and approval processes before actually posting, and the result comes across as robotic and bland. People don’t respond to that!”

-Brandon Echter, Engagement Manager at Science Friday, @SciFri, @BEchter

Where Should I Post?

“How do you know I’m mad?” said Alice.

“You must be,” said the Cat, “or you wouldn’t have come here.”

-Chapter 6

There’s been a prevailing attitude over the past decade or so that you need to be on platform X, or that you may as well not exist if you’re not on platform Y *cough FACEBOOK cough*. But the winds are changing. And today, no platform is a requirement.

6. Start where your customers are.

“Just because you love reddit doesn’t mean your customers are there. Figure out where your ideal customers are already hanging out and learn how to use that platform to reach them. It’s much easier to go to them than to try to bring them over to your favourite space.”

-Anita Kirkbride, Head Twirp at Twirp Communications, @AnitaKirkbride

7. Take on what you can handle–and nothing more.

“Planning, creating, scheduling social media content and having conversations with potential customers takes time. If you sign up for every social media channel under the sun, you will be spreading yourself too thin and your content will perform poorly”

-Danica Benson, Marketing Communications Manager at RivalIQ, @RivalIQ

8. Don’t sweat it if you’re not on the

latest

craze.

“Some businesses may never make it to Instagram or Snapchat – but that’s okay! Concentrate on your target audience and your goals from social media. In the world of choosing social platforms to concentrate on for small businesses, less is often always more.”

-Jessica Kornfeind, Senior Marketing Manager at PrimePay, @JesKorn

What Should I Post?

“Who in the world am I? Ah, that’s the great puzzle.”

-Chapter 2

What sort of content is your audience interested in? It’s going to take a lot of trial and error to figure that out. But these experts provide a good jumping off point:

9. Take your cues from the successes of others.

“You can find ideas anywhere; be sure to analyze and watch what your competitors are doing/posting. It’s also important to monitor what other businesses and companies are doing that catches your attention. Sign up for social media articles and tips from experts so you can daily or weekly receive emails with all sorts of tips, new information and social updates.”

-Erin Siefring, Social Media Coordinator at Totally Promotional, @TPromotional

10. Entertaining and useful content is better than promotional content.

“People go on social media to be entertained, not to be marketed at. Therefore, whatever your company puts on social media should be built to engage first and market second, if at all.”

-Nicholas Berry, Digital Marker at American Image Displays, @Am_Img_Displays

“Being ‘useful’ to your followers is crucial for engaging an audience. A genuine approach actually enables business owners to save time… one well thought out post will bring more engagement than 10 terrible posts.”

-Jayme Pretzloff, Director of Marketing at Wixon Jewelers, @WixonJewelers

11. Images are key.

“Use high quality, crisp visuals. Recent research shows images increase social media engagement: Twitter updates with images in them receive 150% more retweets than those without and Facebook posts with images in them receive 2.3 times more engagement than those without. Canva is a fantastic resource for creating custom images, with free and low-cost options available.”

-Emily Sidley, Senior Director of Publicity at Three Girls Media, @EmilySidleyPR

Related:  Top 7 Free Photoshop Alternatives for Better Social Media

Scheduling

“My dear, here we must run as fast as we can, just to stay in place. And if you wish to go anywhere you must run twice as fast as that.”

― Through the Looking Glass

Social media can seem like a daunting task; there’s always more to do and little time to accomplish it. With so much to do, how do you accomplish it all?

12. Consider a posting plan, to start.

“Lots of small businesses get so caught up in ROI, strategy,and SEO that they forget the most important part: to post consistently. So many businesses are so wrapped up in the overthinking that they leave their pages out of date by months or years – dinging their credibility when a potential client looks them up online to see what they are all about. My best tip for small businesses just getting started is to come up with simple posting plan to start – and then actually carry out that plan consistently over time. Once you get comfortable posting on a regular basis, you can invest more time and money in a deeper strategy.”

-Stacy Erickson Edwards, Founder of Organized Social Media, @OrganizedSM

13. Invest in a scheduling tool.

“Investing in a scheduling tool, like Buffer for Hootsuite, to schedule your social posts in advance. These tools will save you hours of time each week. Social scheduling tools allow you to schedule posts across multiple social channels for the day, week or month. This way you don’t spend 30-60 minutes every day on social media.”

-Danica Benson, Marketing Communications Manager at RivalIQ, @RivalIQ

Related:  The Top 7 Free Social Media Management Software

Boosting Engagement

“How puzzling all these changes are! I’m never sure what I’m going to be, from one minute to another.”

―Chapter 5

Social media moves quickly, so you need to be a little more reactive than other channels. You need to be engaged with what’s happening; if you plan on just setting something up and walking away, you’re going to have a bad time.

14. Engagement is a two-way street.

“When people mention your company on social media, let them know that you’re listening. If it’s a question or positive comment, respond ASAP. If not, make sure to like or favorite the post so they know you saw it. Little gestures like this go a long way.”

-Kyle Massa, Content Associate at TeamSnap, @TeamSnap

15. Look local for cross-promotion opportunities.

“Engage locally and authentically! Look for local organizations with whom your business has a natural affinity of demographic crossover.

Find them, follow them and engage with them. Retweet and repost their content and look for opportunities to feature them in your content. Soon enough, if the connection is real, you’ll find their audience becomes your audience, too.”

-Will Scott, CEO of Search Influence, @SearchInfluence

16. Set yourself up for success: Optimize your other channels/content for social sharing.

“You can also use email to promote social media. Include your social icons/links within the footer of your emails to build an audience.”

-Lexi Pemberton, Vendor Marketing Associate at Capterra, @Capterra

“Include social share icons with proper functionality on your web pages. Icons with ‘share’ functionality should be placed on article pages, and icons with ‘follow’ functionality should be placed in the footer or header.”

-Leslie Handmaker, Digital Marketer at LeslieHandmaker.com

Measuring Returns

“Would you tell me, please, which way I ought to go from here?”

“That depends a good deal on where you want to get to,” said the Cat.

― Chapter 6

One of the biggest challenges any social media manager faces is proving the return on investment. It’s easy to say ‘we need to be on social media,’ but–for small businesses where resources are sparse–the executive team often needs to see how you’re moving the needle.

17. Take advantage of the built-in analytics tools.

“You can’t manage what you don’t measure, but measuring social media ROI doesn’t have to be expensive. Small businesses can take advantage of the wealth of information provided in built-in, free analytics tools like Facebook Insights. The key is know what to measure – don’t worry too much about gathering a million followers. The important numbers to watch are engagement and impressions.”

-Natalie O’Grady, Social Media Specialist at A.Wordsmith, @MissNatalieJ

18. Define what success looks like to you and build from there.

“In terms of measuring ROI, it depends on your business objectives. If increasing your following is a major goal, create a simple shared doc or spreadsheet with others on your team and record the number of followers per channel at the beginning of the month. Then, once a week or once a month, go back and write in the most current follower counts. This will show you where you’re growing, stalling or losing ground…

If web traffic is a goal (and it probably should be), set yourself up with a Google Analytics account so that you can measure all of the pertinent metrics that show where your visitors are coming from, which channels are the sources of valuable traffic, how long do people stay and read your content before bouncing, and whether they leave your page quickly or visit other pages on your site. This data will help you develop a solid strategy and ensure you’re not simply spinning your wheels with social media or blogging efforts.”

-Jason Myers, Senior Account Executive at The Content Factory, @ContentFac

19. Don’t get swayed by vanity metrics.

“Most businesses only focus on vanity metrics like number of followers, likes, and retweets. Those can be a good measure of your success, but they can also be deceiving. Not every follower is useful to you. Is it better to have 1,000 great followers that could potentially be customers one day or 10,000 followers that are in a different country that will never buy from you. It’s pretty obvious that you’d rather have the 1,000. High numbers don’t always mean great success.

I’d recommend figuring out what action you really want your followers to make. Do you want them to click through to your website? Do you want to start more conversations with them through social? Do you want them to claim an offer that you’re sharing specifically through social media? Define the action that you want them to take and start tracking it. Social media is at least as much about branding as it is marketing so if you make sure that you’re putting your best foot forward and branding yourself as an authority in your industry, you’ll be just fine!”

-Dustin Brackett, CEO of HIVE Digital Strategy, @HIVE_Strategy @DBrackett88

20. Test constantly

“Testing of your social media content needs to be ongoing, and there should always be a monthly, if not weekly discussion as a team on what content is performing either well or poorly, and what can be done to remedy that. This can be fixed by optimizing timing of posts, stronger call to actions, curation of industry content, etc.”

-Melissa Fears, Social Media Specialist at Anvil Media, @MJFears

21. Be patient! It’s a learning experience.

“Be patient! A lot of small business owners don’t know about all of a platform’s capabilities, or get frustrated when they don’t see a high engagement rate or grand following right away. If you’re not getting the results you want, spend a little more time going back to basics. Optimize your Facebook Page, follow relevant accounts on Twitter, post regularly to Instagram, and so on.”

-Kelly Jacobson, Content Creator and Social Media Manager at Illumine8 Marketing and PR, @Illumine8PR

Well, there you have it: advice straight from the experts.

Which one of these tips did you find most actionable? Or do you have a favorite tip I missed? Let me know in the comments!

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