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msclaritea ¡ 1 year ago
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The Indie Farm Sim That Got Pulled Into A Culture War
Farm Folks CEO On Boob Physics: ‘We Don't Want To Attract Nasty People’
A bizarre post from an in-development indie game has sparked controversy and questions
<i>Farm Folks</i> CEO On Boob Physics: ‘We Don't Want To Attract Nasty People’
Image: Kotaku / Crytivo / NinaMalyna / Stokkete (Shutterstock) (Shutterstock)
By
Alyssa Mercante
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On April 29, an in-development farm sim from Crytivo called Farm Folks shared a now-deleted post about breast jiggle physics on its official X/Twitter account that kickstarted a firestorm, emboldened gaming’s baddest actors, and wreaked havoc in the game’s official Discord. The team behind the studio has since apologized, but the aftermath lingers, leaving confusion and doubt about the company’s true intentions in its wake.
I spoke to the CEO of Crytivo, Alex Koshelkov, about the post, jiggle physics, bad actors, and more, to try and paint a clearer picture.
The Farm Folks breast physics controversy
The post in question, shared to Farm Folks’ more than 28,000 followers on X/Twitter and beyond, featured a paneled video of three versions of one of Farm Folks’ femme-presenting characters walking, with three different percentages displayed on each panel. The text accompanying the post read: “Alright, folks, it’s time for some serious game development talk! We’re tinkering with character physics in Farm Folks. Burning question: which version has the perfect breast jiggle physics?”
The percentages (30, 50, and 90) indicated the level of jiggle physics applied to the character. The official Farm Folks account replied to its own post, asking fans if they wanted to see “what 150% looks like.”
The Farm Folks social media post that was deleted.
Screenshot: Crytivo / Kotaku
The responses were less than positive, clearly charged by the culture war currently raging in games that’s seen a fifty-something former Blizzard employee rallying people against community managers, Pokemon GO changes, a narrative design company, and the perceived censoring of Shift Up’s new action RPG Stellar Blade. Members of the Farm Folks Discord took to the chat to demand clarity about the social post, wondering if it was fueled by misogynistic attitudes in games or was just very, very tone deaf. Bad actors flooded the comments on X/Twitter, and some bled into the Discord, as well.
One apology posted by Koshelkov in the Farm Folks' Discord.
Screenshot: Discord / Kotaku
“I’m not pretending; I’m explaining the reasoning behind this,” Koshelkov wrote in one apology. “Our goal is not to over-sexualize our characters; it’s the opposite. The goal is to achieve realistic physics and reactions to the world. We have ragdolls, we have inverse kinematics, hair moves with wind, and so on. It just felt natural to have tasteful breast movement on the character.”
Koshlekov promised that the original post would be deleted and an apology would be shared in its wake. That apology said that the team “crossed a line” and was “inappropriate” in its portrayal of in-game jiggle physics. It was jumped on by Mark Kern, the aforementioned former Blizzard employee.
Kern posted a statement on X/Twitter saying that “you should never apologize to cancel pigs” because “they were never your customers. They don’t buy games/comics. They will ask for more and will even blast you for your apology. They want to hurt you, and an apology only emboldens them to do more. You lose sales. Your real customers hate you for caving. You leave money on the table. You have an obscure indie game and it’s hard to stand out. You literally missed your chance to get 10x the support and visibility by doing this. It’s not too late @FarmFolksGame. If you delete the apology and put the jiggle physics back in, and tell them to pound sand, you can still rocket your game to marketing success.”
His post was one of many lamenting Farm Folks’ decision to apologize for the post.
Farm Folks CEO on backlash, boob physics, and bad actors
I didn’t expect Koshlekov to respond to my request for comment, let alone talk to me via Discord video call for over an hour about Farm Folks, his dislike of “cozy game” labels, the game’s purposefully cheeky content (which you can see in some of its older social media posts), and American politics. (Koshlekov is originally from Turkmenistan.)
“The wording was silly,” he said when I asked about the original post, the response to which he said was “overwhelming” and “unfortunate” because “the internet is almost a one-sided court” where “no matter what we say, it doesn’t matter.”
“The original idea was—yeah we spiced it up with a joke, which was the problem—but the general idea was to make sure that we’re doing [breast physics] right…because our game is very immersive. It’s not that we’re fixated on women’s parts…our entire character body is full of technology…to me, breast movement was not controversial since it’s human biology.”
Farm Folks’ social media presence has historically been somewhat cheeky.Image: Crytivo / Farm Folks on X
Koshlekov insisted that “he wasn’t even following” the Stellar Blade discourse. “I learned more about it recently, so that’s why we really wouldn’t gaslight [and pretend we didn’t know].” He then talked at length about how Farm Folks wasn’t just a cozy game, that it has elements of immersive sims, PvP and PvE modes, and was overall “a bit more mature” than other games in the genre.
“We’re apologizing for the wording…and there’s people saying ‘you guys shouldn’t apologize, not cool, you should stand up to the crowd.’ No, we fucked up. We’re happy to apologize.”
But the bouncy boobs will stay in some capacity: “Regarding elegant, tasteful [breast physics] implementation, I still think that we’re going to do it.”
More than once in our conversation, Koshlekov referred to “both sides,” suggesting that there were bad actors involved on either end of the spectrum. I asked if he wanted Farm Folks to court the kind of players that joined the Discord in bad faith, or those who believe that boobies should be bouncing at 150% physics. This was his response, edited for brevity and clarity:
We don’t want vulgarity. Because like, it can be fun. It can be a little bit goofy, it can be meme-y, but we’re not gonna go after, like over-sexualization goofiness in the ways like Conan Exiles, where you can like modify penises and things like that. We’ve listened to our community, we heard that sometimes we talk about, like, implementing, like, that jiggle physics, right? Which, again, like, we obviously have tons of settings for any kind of physics, like the body parts, just like we can, we can do it with soft spots like the butt, we can do it with chest, shoulders. Anything’s like we’re just assigning it—it just makes it immersive.
But to answer your question—No, we don’t want to attract nasty people, we don’t want those. We will have some limits—like as much as we want to give it, but it’s so controversial—I want the player to choose how they want their character to look. Like, if you want, for example, the breast to have a little more movement or not. But like again, it’s not going to be like you scroll [the physics slider] up and then this is just like all over the place, and it’s like, goofy...We are definitely not tailoring our game for little kids…We want to spice it up for people to have action, to have fun.”
Here, he digressed into talking about GTA and the team’s plans for PvP elements before asking my opinion on the issue. I told him that I had been the subject of a harassment campaign since early March. I said that I felt not pigeonholing his game in the cozy genre was smart, before bringing it back to the discourse, and the harassment that has often followed suit.
“The issue is political…some groups of people don’t agree with this, and some groups of people have no limits,” he said. “I think we’re in the crossfire, and the question goes to if [the post] was intentional or not—like, no, not really…We’re not using any kind of gross tactics where it’s enraging our community. That’s stupid, right? I’ve been hearing a little bit about the, I don’t really know the game name, the Blade game, I’ve seen the screenshots [of protagonist Eve’s outfits and body] and they’re crazy to me…it’s not even almost fitting to the game.”
I asked how he felt about some people, Kern included, saying that Farm Folks will miss out on support from because of its apology.
“Fuck that. I don’t care what he thinks,” Koshlekov replied. “I’m apologizing for structuring it badly…if we were to rewind the times, we would skip that.” He confirmed that some of his Discord responses were formulated really quickly, and there were some language barrier issues because of the swiftness in which they were written. “But I don’t want to use that as justifications, if we fucked up with that, we fucked up that.”
If you’re having problems with our characters, like, look for help. Maybe go and date a woman or something like that. Because this is not our goal, we don’t want to attract people that are attracted to only these body parts. — Alex Koshlekov, Crytivo
“We don’t want to be a part of [the culture war]. We don’t want [Kern] to give us any recommendations, we prefer to evaluate it from what we consider human character…we want to be sincere with our fans and do good…we don’t want to get into that kind of dirt,” he said. “I see this as the biggest problem in the United States [Farm Folks’ 20-person team is based in Dallas, Texas, nine of which are women], all the people are very divided. There’s two camps and everybody’s throwing stones at each other. I’m more on the side of like, we need to—it sounds a little bit silly—but I think it’s about uniting and finding a language between each other.”
“The goal is for players to properly represent themselves in the game. We’re not aiming for over-exaggerations,” Koshlekov insisted. “The goal is to make it very elegant and very sensitive to women and their bodies…You have to be a very poor person to kind of sexualize this…like the internet is full of sex right now. There’s some crazy things that you can find, if you’re having problems with our characters, like, look for help. Maybe go and date a woman or something like that. Because this is not our goal, we don’t want to attract people that are attracted to only these body parts.”
Though Koshlekov toed the “both sides” line, he did make it clear that the goal of Farm Folks is to “be diverse.”
“I’m not afraid of that word. I know those guys can pick it up and start shaking it like crazy like monkeys in a zoo, but we are after diverse gameplay. Everybody’s welcome. Doesn’t matter what your gender or your preference is, everybody’s welcome.”
I felt more than a little bit of whiplash while talking to Koshlekov—in one breath he’d say something like “everyone is welcome” and in another he’d bemoan the existence of radicals on both sides. He told me he was talking to me with an open heart, but made a comment about the press twisting words. In our over hour-long conversation, he spoke about saving bugs in his house, how young I looked (thanks Botox), and Turkmenistan politics. But ultimately, it felt like he was open to having a discussion and against bad actors using Farm Folks as a battleground for their culture war, even if he was hesitant to make sweeping, politically charged statements.
Only time will tell.
Not long after we concluded our interview, I was told that one person who was speaking out against the boob physics post was kicked from the Farm Folks Discord, ostensibly after asking about past Kickstarter campaigns. “We’re not banning anyone if they have questions or constructive criticism,” Koshlekov said in a Discord DM.
I find it interesting that Farm Folks, connected to Gawker, were involved in the original Gamergate, years ago. This is ALL effing bullshit and a bunch of performative crap to run young people crazy, and fuck with their heads over sex, sexuality and the CLEARLY upsetting problem of being attracted to WOMEN! While these coordinated knobs argue back and forth, women are stuck in the middle, being treated like the usual inanimate object. This is the same group connected to British Misandrists, the Hollywood Gay Mafia and Leftist from the Queer community, INCLUDING hateful fucking women haters. And Farm Folks is playing along. Don't fucking play with me! It's the exact same with some of the crap films and series coming out, meant to upset and cause outrage. FUCK YOU KOTAKU.
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gravitascivics ¡ 7 years ago
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TEACHING TORT LAW TO SECONDARY STUDENTS
[Note:  This posting is a continuation of a report on the development of a civics unit of study. This unit is directing students to formulate informed positions on a governmental topic:  ground rules overseeing tort law.  It is being developed in real time.  Writer wants to identify his basic source of information, the Great Course’s course, Law School for Everyone.[1]]
Comparing the “short” history the last series of postings presented with that of foreign trade or the opioid crisis of earlier postings, this last history is not so short.  The length has to do with organizing that history around the three tensions highlighted – strict liability vs. negligence, misfeasance vs. nonfeasance, and factual causation vs. legal causation.  
But a teacher might feel that to assign students to read that history might be asking too much.  This developer agrees.  In these considerations, teachers should keep in mind the big picture: what do students need to know to be able to evaluate the nation’s handling of tort law – especially as it relates to federalist values?  And that portion of the history reviewing strict liability vs. negligence might be enough.
With that in mind, he offers some other options. One concern is that some of this history might prove to be too abstract.  For example, describing intervening nuances in attributing negligence can be found too difficult for many students to appreciate or understand. What might be considered is to either assigning those portions of the history to the more sophisticated students or omit it from the history altogether.  
         A second concern, the length itself, can be handled in various ways.  One way is:  the teacher can divide the class into three groups assigning each group one of the subsections that correspond to the three tensions.  This can be done several days before the beginning of the unit and, if assigned that way, the teacher can dedicate the first lesson (first class period) of the unit reviewing a list of organizing concepts along with conducting a discussion over the “no duty to a stranger” principle.[2]
         The discussion can last about fifteen minutes and then segue into a conceptualizing exercise that can grow out of the discussion.  So, as the discussion progresses, the teacher can present organizing concepts:  the American court system (its structural elements), its tensions (the three tensions highlighted in the history and of which each student has read about one of them), common law/case law, civil law, precedent, defendant and plaintiff (the adversaries), cause vs. fault, trial courts, appeal courts, reasonableness, and foreseeability.  
         During the last half of the lesson (about twenty-five minutes), these concepts can be reviewed.  By reviewing the concepts, the aim is not to impart sophisticated definitions or instilling a working capacity in their use.  Instead, the aim is to introduce the students to these ideas and have them begin using the ideas by reflecting on how they relate to one another.  One tool that teachers have used for this type of lesson is a concept wheel.  
A teacher offers the student a central concept – here, that would be tort law – and writes its symbolic representation – “tort law” – in the middle of a large circle.  The teacher suggests three or four main sub-ideas.  For example:  tensions, feasance, cause and fault, and liability standard can be used.  If this is a bit too abstract how about blame, money award, duty, and adversaries?  
Students, in their notes or on a handout (which can be already set up), as the discussion continues, are to fill in the circle with the reviewed concepts as they see them relate to one or more of the sub-ideas.[3]  As time allows, the student toward the end of exercise write out, to the best of their ability, a working definition for each concept and a brief paragraph on how one of the concepts relate to their portion of the history they were assigned to read.[4]
Lesson two can be dedicated to review, in broad terms, the nation’s court system.  This need not be overly detailed account of the structure.  A working knowledge of the following will do.  That is, knowing that there is a federal/national court system and state court systems; and within each level, there are trial courts, initial appeal courts, and a supreme court and that appeals follow that progression. The teacher might augment this by explaining generally what an appeal is.
And, further, that the grounds for an appeal can be for various reasons; i.e., (1) a determination that the verdict is unreasonable or that during the trial the verdict was not supported by the evidence; (2) the judge made a mistake in applying the law (either statutory or constitutional law); and (3) an obvious miscarriage of justice is being perpetrated by the verdict or the trial’s process.  The textbook can be of assistance in this lesson.  Most civics textbooks review the structure of the court systems of the nation.
Lesson three could have students do an extended exercise – over two class periods – in which the students analyze their history reading to review the facts that are portrayed and prepare for an argument of how the history relates to federated values.  The teacher begins this by reviewing the federalist moral code – a code presented earlier in this blog.[5]  The lesson strives to have students prepare and engage in an argument over the federalist nature of tort law.
Another approach to this unit is for all students to read the whole history – over three assignment allotments – and then follow the above suggested activities around such a reading schedule.  Whether the reading is assigned to all students or is divided into thirds, the main effort is to, one, have students evaluate tort law in the US in accordance to federalist values and, two, use the opportunity to develop an argument over some aspect of tort law.
This latter aim can be accomplished if upon implementing the suggested approach for the two-class period lesson outlined above, the teacher directs students to pick one of the cases the Great Courses source identifies and is listed in an accompany online site.[6]  The site identifies a list of cases that have served up precedents regarding the various issues related to tort law in the US.  
By pairing students – two students pick the same case – they read the online material, consider the history of tort law, and apply the concepts reviewed in class to develop a pro-federalist argument (how the case advances a federalist value) and an anti-federalist/perhaps pro-natural rights argument (how the case challenges a federalist value and/or advances a natural rights argument).  Each student takes up one of these positions.
The arguments are written down in a logical format – perhaps utilizing Toulmin’s model reviewed and explained in the former posting, “Toulmin’s Elements of a Logical Argument (August 22, 2017).
The last lesson of this unit would be dedicated for the unit’s evaluation element.  Here the students can be tested to see their comprehension of tort law concepts, their appreciation of how tort law challenges federalist values, and perhaps their ability to evaluate – or short of that, synthesizing an existing critique (either in favor or in opposition) – to the tort system of this nation or to one of its elements.
With that evaluation lesson, the unit of study dedicated to the judiciary system comes to an end.  This unit represents how a suggested course of study in civics can treat a national element of the nation’s governmental/political arrangement.
[1] Edward K. Cheng, “Torts,” Law School for Everyone – a transcript book (Chantilly, VA:  The Teaching Company/The Great Courses, 2017), 230-445.
[2] For readers who have not read this blog’s treatment of this principle, it refers to the fact that American common law does not place any burden or duty on a citizen to do something positive to assist another party.  The example given to illustrate this principle is:  one does not legally need to save a flailing baby in a puddle from drowning.
[3] One can readily see what a concept wheel looks like by using a search engine with that term, “concept wheel,” to find it.
[4] If the lesson takes too long, students can finish this assignment overnight and have it collected at the beginning of the next lesson – possibly for a quiz grade.
 [5] See the posting, “A Federalist Moral View,” June 20, 2017.
[6] This site is not completed yet.  Over the next week or so, it will be.  Remember, this development is in real time!  The site has the following URL:  https://1drv.ms/w/s!AjzdhXNiY9HO3AFweEjyHhWDwY0G .
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arathinksaboutstuff-blog ¡ 7 years ago
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The Solution
In the beginning... 
We took the time during the in-class breakouts to see where our minds were in regards to ideas. We shared those ideas and took advice from Professor Grant to hear some outside critique and a fresh perspective. There was a lot to digest after that meeting and we decided to meet again with a fresh mind with both blue-sky and realistic solutions. We wanted to bring a fresh perspective while considering feasibility, the problem itself, and implementation. 
The frustrating stuff...
Our first concern was where to pull our mentors from and who these mentors could be. They could be staff from the school, community members, volunteers, college students, and even the students themselves. Another concern is ensuring that a focus on mentorship also delivers emotional intelligence and empowerment to the student. Lastly, our biggest concern was how to deliver the solution...is an app feasible? Will schools adopt this platform and work it into their curriculum? Do we want it to be in the curriculum?
The back & forth...
As we met for the second round, we made sure every team member shared their solutions and we held all comments, questions, and concerns until after everyone shared. Once everyone had their chance to share, we opened the floor to discuss. We restated our goals and objectives to keep those fresh in our heads and discussed what was feasible. Commonalities fueled the conversation and steered us to greener pastures. 
The solutions?
Katie’s solution involved year-to-year model for high school students. Each year of their high school careers would be met with a different emphasis: school staff member and initial mentoring, upper-class mentorship, outside mentorship based on interests, background, and choice...and finally empowering students in their senior year to be the mentor. 
Amy’s solution was similar to Katie’s in terms of breaking down mentorship year-by-year. Her solutions included developing extracurricular skills in the freshman year...making good academic decisions that cater to strengths and goals...prep for college and stress management...and finally graduation/next steps. Her app solution also included chat rooms, a matching system, and the ability to connect and disconnect with a mentor. 
Alli’s solution was backed by proven methods given her background. One solution involved a community-based mentorship program where a mentor can be from any walk of life (background check and time commitment required) and they can be assigned to work with a student through graduation. Another solution involved workplace mentoring where students have the opportunity to be paired with professionals or a company with the focus on character building, college preparation, and career readiness. She also floated the idea of High School Bigs & Littles where students can meet once a week to learn how to share perspective. 
I wanted to connect college students with high school students based on common interests, major interests, school choice, skills, and background. I also visualized a multi-mentor approach where student mentors and a lead mentor can guide the process. A resource-driven platform can tie in collaborative projects, invite community leaders, and tie in a professional approach to counselors/mental health professionals based on a group leader’s discretion. The platform can curate relevant current events which invite students to comment and those posts can be used to encourage conversation in the classroom. 
Methods...
We used the Kepner-Tregoe method where we created a checklist of our concerns, problems and issues. However, we had our own approach to this method as we did not rank the priority of importance but rather went around and spoke about each issue at length. We found this method used as according to the Decision-Makers Checklist, our ideation was not varied enough. Our problem is unique as we are trying to offer tools to students to provide them mentorship and emotional intelligence through a tech platform. We went around and shared our solutions and talked through ideas we liked and disliked. Our solution is almost an “Idea Potpourri” as we took attributes of multiple ideas and combined them. Based on that criteria I believe we set our group up for a good solution we could all get behind. 
Challenges...
Our biggest challenges were making sure that offering mentorship and emotional intelligence through technology and in-person experiences were feasible. What really helped us was the fact that we allowed everyone to present and saved feedback for later. During the presentations, we took down key takeaways to discuss. This allowed us to hash out what we agreed and disagreed on and helped us focus on solutions we liked. We struggled with whether to make this a process with a different goal every year or offer mentorship throughout the high school career. The different perspectives allowed us to create a solution that addressed our basic goals. 
The Solution...
Idea of choice
The option of college students become mentors to high school students
The option of Seniors to become mentors to underclassmen
A resource-driven platform that delivers tools for leadership, college, majors, personal skills, and workplace skills. 
Lastly, we want to prep and introduce the freshman to emotional intelligence and what to expect from mentorship before being matched with a mentor. 
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hwguiders-blog ¡ 8 years ago
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CSU BBA3301 full course latest all Assignments and Assessments
https://hwguiders.com/downloads/csu-bba3301-full-course-latest-assignments-assessments/
 CSU BBA3301 full course latest all Assignments and Assessments
  week 1
Question 1
Critique the benefits and drawbacks of proprietorships and partnerships as a form of business organization
Your response should be at least 250 words in length You are required to use at least your textbook as source material for your response All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations
Path: pWords:0
50 points
Question 2
Contrast the information provided in the balance sheet and income statement
Your response should be at least 250 words in length You are required to use at least your textbook as source material for your response All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations
week 2
Explain the weaknesses of ratio analysis
Your response should be at least 250 words in length You are required to use at least your textbook as source material for your response All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations
Path: pWords:0
30 points
Question 2
Differentiate between the different users of financial information, their needs and sources of information organization
Your response should be at least 250 words in length You are required to use at least your textbook as source material for your response All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations
Path: pWords:0
30 points
Question 3
You are given the following selected financial information for The Blatz Corporation
Income Statement Balance Sheet
COGS $750 Cash $250
Net Income $160 Net fixed assets $850
Ratios
ROS 10%
Current ratio 23
Inventory Turnover 60 x
ACP 45 days
Debt ratio 4912%
Calculate accounts receivable, inventory, current assets, current liabilities, debt, equity, ROA, and ROE
 week 3
Question 1
Explain the weaknesses of using the percentage of sales method in forecasting
Your response should be at least 250 words in length You are required to use at least your textbook as source material for your response All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations
Path: pWords:0
25 points
Question 2
Construct a pro forma income statement for the first year and second year for the following assumptions:
Units of Sales in Year 1: 110,000
Price per Unit: $11
Variable cost per unit: 30%
Fixed Costs: $125,000
Income taxes: 15%
Interest Expense: $200,000
In year 2, Price per unit increases to $1150, and unit of sales increases by 5%, all other assumptions remain the same
Path: pWords:0
25 points
Question 3
Calculate the sustainable growth based on the following information:
Earnings after taxes = $35,000
Equity = $100,000
d=224%
Path: pWords:0
25 points
Question 4
Calculate a table of interest rates based on the following information:
The pure interest rate is 16%
Inflation expectations for year 1 = 3%, year 2 =35%, years 3-5 =5%
The default risk is 1% for year one and increases by 2% over each year
Liquidity premium is 0 for year 1 and increases by 2% each year
Maturity risk premium is 0 for years 1 and 2 and 2% for years 3-5
week 4
Question 1
1
1 Present value of single sum problem
You are going to be given $45,000 in 7 years Assuming an interest rate of 25%, what is the present value of this amount?
20 points
Question 2
1 Present value of single sum problem
You are going to be given $100,000 in 12 years Assuming an interest rate of 35%, what is the present value of this amount?
20 points
Question 3
1 Future value of single sum problem
You put $5,000 in an investment account today which will earn 6% over the next 11 years, what is the future value?
20 points
Question 4
1 Future value of annuity problem
You deposit $10,000 into a retirement account at the end of the next 10 years earning 9% interest, what is the future value of your retirement after 10 years?
Question 5
1 Future value of annuity problem
You deposit $5,000 into a retirement account at the end of the next 15 years earning 8% interest, what is the future value of your retirement after 15 years?
unit 5
1What is the value of a share of preferred stock that pays a $950 dividend, assume k is 12%
2 A $1,000 corporate bond with 10 years to maturity pays a coupon of 8% (semi-annual) and the market required rate of return is a) 72% and b) 10% What is the current selling price for a) and b)? 3A $1,000 corporate bond with 20 years to maturity pays a coupon of 7% (semi-annual) and the market required rate of return is a) 66% b) 13% What is the current selling price for a) and b)? 4 The following information refers to a six-month call option on the stock of XYZ, Inc
Price of     the underlying stock: $50
Strike     price of the three-month call: $45     •Market price of the option: $10     a) What is the intrinsic value of the option?     b) What is the option’s time premium at this price?
5A US Government bond with a face amount of $10,000 with 8 years to maturity is yielding 35% What is the current selling price?
 unit 6
Question 1
1 Risk and Return, Coefficient of Variation
Based on the following information, calculate the coefficient of variation and select the best investment based on the risk/reward relationship
Std Dev Exp Return CompanyA 74 132 CompanyB 116 189
20 points
Question 2
1 Risk & Return and the CAPM
Based on the following information, calculate the required return based on the CAPM: Risk Free Rate = 3% Market Return =105% Beta = 12
20 points
Question 3
1 Holding Period Return
Based on the following information calculate the holding period return:
P0 = $1000 P1 = $1200 D1 = $122
20 points
Question 4
1 Sources of Risk & Diversification – convertible bond
Address each source of risk from the portfolio perspective and how diversification impacts them
Your response should be at least 250 words in length You are required to use at least your textbook as source material for your response All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations
unit 7
Question 1
(Part 1)     Using a 45% discount rate, calculate the Net Present Value, Payback,     Profitability Index, and IRR for each of the investment projects below     (note, the inflows are for each year) Based on your calculations rank the     projects and support you answer
Project 1 Initial Invest= $490,000, Cash inflows of $100,000 for years 1-5 and $50,000 for years 6-10
Project 2 Initial Invest= $970,000, Cash inflows of $400,000 for years 1-3, $0 for years 4-7 and $250,000 for years 8-10
Project 3 Initial Invest= $820,000, Cash inflows of $300,000 for years 1-5, $0 for years 6-9 and $100,000 for year 10
(Part 2) Assuming a budget of $1,100,000 what are your recommendations for the three projects in the above problem Explain
Assuming a budget of $2,200,000 what are your recommendations for the above problem? Explain
unit 8
uestion 1
Based on     the information below, calculate the weighted average cost of capital
Great Corporation has the following capital situation Debt: One thousand bonds were issued five years ago at a coupon rate of 10% They had 25-year terms and $1,000 face values They are now selling to yield 9% The tax rate is 40% Preferred stock: Two thousand shares of preferred are outstanding, each of which pays an annual dividend of $750 They originally sold to yield 15% of their $50 face value They’re now selling to yield 10% Equity: Great Corp has 120,000 shares of common stock outstanding, currently selling at $1448 per share The risk free rate is 3%, market rate of return is 10% and the Beta is 12
Unit II Problem Solving
Part 1
For this assignment you will conduct a comparative DuPont analysis of two companies Using a search engine, find one large corporation included in the S&P 500 Then, find one of its largest competitors Go to the investor relations portion of each corporation’s homepage and find their most recent annual report Complete a DuPont analysis by calculating the ROE, ROA, the profit margin, total asset turnover, and equity multiplier Also, critique the differences between the two corporations in approximately 100 words
Part 2
Using the most recent income statements (annual) for the two corporations from Part 1 of the assignment, calculate a common size analysis Then, discuss the differences in the two corporations in approximately 75 words Insert your 75word discussion just below your analysis
Be sure to show all of your work for the calculations Save and submit Part 1 and Part 2 together in one Word document
Unit V Paper
Using the CSU Online Library, research the variables that impact the pricing of options Focus your energy on comparing the attributes of the two widely accepted models used for option pricing: Black-Scholes and Binomial Models Your paper should be completed in Word and be no less than two pages in length following APA format
Unit VII Paper
Using the CSU Online Library and the unit reading assignment, explore the capital budgeting techniques covered in the unit, NPV, PI, IRR, and Payback Compare and contrast each of the techniques with an emphasis on comparative strengths and weaknesses Be sure to show you understand how each is applied and used in capital budgeting decisions Use Microsoft Word to complete your answer Your paper on comparing techniques should be no less than two pages and any references should be cited using proper APA format
0 notes
dianehoyle-blog ¡ 8 years ago
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BBA3301 FULL COURSE
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week 1
Question 1
Critique the benefits and drawbacks of proprietorships and partnerships as a form of business organization
Your response should be at least 250 words in length You are required to use at least your textbook as source material for your response All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations
Path: pWords:0
50 points
Question 2
Contrast the information provided in the balance sheet and income statement
Your response should be at least 250 words in length You are required to use at least your textbook as source material for your response All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations
week 2
Explain the weaknesses of ratio analysis
Your response should be at least 250 words in length You are required to use at least your textbook as source material for your response All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations
Path: pWords:0
30 points
Question 2
Differentiate between the different users of financial information, their needs and sources of information organization
Your response should be at least 250 words in length You are required to use at least your textbook as source material for your response All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations
Path: pWords:0
30 points
Question 3
You are given the following selected financial information for The Blatz Corporation
Income Statement Balance Sheet
COGS $750 Cash $250
Net Income $160 Net fixed assets $850
Ratios
ROS 10%
Current ratio 23
Inventory Turnover 60 x
ACP 45 days
Debt ratio 4912%
Calculate accounts receivable, inventory, current assets, current liabilities, debt, equity, ROA, and ROE
 week 3
Question 1
Explain the weaknesses of using the percentage of sales method in forecasting
Your response should be at least 250 words in length You are required to use at least your textbook as source material for your response All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations
Path: pWords:0
25 points
Question 2
Construct a pro forma income statement for the first year and second year for the following assumptions:
Units of Sales in Year 1: 110,000
Price per Unit: $11
Variable cost per unit: 30%
Fixed Costs: $125,000
Income taxes: 15%
Interest Expense: $200,000
In year 2, Price per unit increases to $1150, and unit of sales increases by 5%, all other assumptions remain the same
Path: pWords:0
25 points
Question 3
Calculate the sustainable growth based on the following information:
Earnings after     taxes = $35,000
Equity = $100,000
d=224%
Path: pWords:0
25 points
Question 4
Calculate a table of interest rates based on the following information:
The pure interest rate is 16%
Inflation expectations for year 1 = 3%, year 2 =35%, years 3-5 =5%
The default risk is 1% for year one and increases by 2% over each year
Liquidity premium is 0 for year 1 and increases by 2% each year
Maturity risk premium is 0 for years 1 and 2 and 2% for years 3-5
week 4
Question 1
1
1 Present value of single sum problem
You are going to be given $45,000 in 7 years Assuming an interest rate of 25%, what is the present value of this amount?
20 points
Question 2
1 Present value of single sum problem
You are going to be given $100,000 in 12 years Assuming an interest rate of 35%, what is the present value of this amount?
20 points
Question 3
1 Future value of single sum problem
You put $5,000 in an investment account today which will earn 6% over the next 11 years, what is the future value?
20 points
Question 4
1 Future value of annuity problem
You deposit $10,000 into a retirement account at the end of the next 10 years earning 9% interest, what is the future value of your retirement after 10 years?
Question 5
1 Future value of annuity problem
You deposit $5,000 into a retirement account at the end of the next 15 years earning 8% interest, what is the future value of your retirement after 15 years?
unit 5
1What is the value of a share of preferred stock that pays a $950 dividend, assume k is 12%
2 A $1,000 corporate bond with 10 years to maturity pays a coupon of 8% (semi-annual) and the market required rate of return is a) 72% and b) 10% What is the current selling price for a) and b)? 3A $1,000 corporate bond with 20 years to maturity pays a coupon of 7% (semi-annual) and the market required rate of return is a) 66% b) 13% What is the current selling price for a) and b)? 4 The following information refers to a six-month call option on the stock of XYZ, Inc
Price of the     underlying stock: $50
Strike price of     the three-month call: $45     •Market price of the option: $10     a) What is the intrinsic value of the option?     b) What is the option’s time premium at this price?
5A US Government bond with a face amount of $10,000 with 8 years to maturity is yielding 35% What is the current selling price?
 unit 6
Question 1
1 Risk and Return, Coefficient of Variation
Based on the following information, calculate the coefficient of variation and select the best investment based on the risk/reward relationship
Std Dev Exp Return CompanyA 74 132 CompanyB 116 189
20 points
Question 2
1 Risk & Return and the CAPM
Based on the following information, calculate the required return based on the CAPM: Risk Free Rate = 3% Market Return =105% Beta = 12
20 points
Question 3
1 Holding Period Return
Based on the following information calculate the holding period return:
P0 = $1000 P1 = $1200 D1 = $122
20 points
Question 4
1 Sources of Risk & Diversification – convertible bond
Address each source of risk from the portfolio perspective and how diversification impacts them
Your response should be at least 250 words in length You are required to use at least your textbook as source material for your response All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations
unit 7
Question 1
1.     (Part 1) Using a 45% discount rate, calculate the Net Present Value, Payback, Profitability Index, and IRR for each of the investment projects below (note, the inflows are for each year) Based on your calculations rank the projects and support you answer
Project 1 Initial Invest= $490,000, Cash inflows of $100,000 for years 1-5 and $50,000 for years 6-10
Project 2 Initial Invest= $970,000, Cash inflows of $400,000 for years 1-3, $0 for years 4-7 and $250,000 for years 8-10
Project 3 Initial Invest= $820,000, Cash inflows of $300,000 for years 1-5, $0 for years 6-9 and $100,000 for year 10
(Part 2) Assuming a budget of $1,100,000 what are your recommendations for the three projects in the above problem Explain
Assuming a budget of $2,200,000 what are your recommendations for the above problem? Explain
unit 8
uestion 1
1.     Based on the information below, calculate the weighted average cost of capital
Great Corporation has the following capital situation Debt: One thousand bonds were issued five years ago at a coupon rate of 10% They had 25-year terms and $1,000 face values They are now selling to yield 9% The tax rate is 40% Preferred stock: Two thousand shares of preferred are outstanding, each of which pays an annual dividend of $750 They originally sold to yield 15% of their $50 face value They’re now selling to yield 10% Equity: Great Corp has 120,000 shares of common stock outstanding, currently selling at $1448 per share The risk free rate is 3%, market rate of return is 10% and the Beta is 12
Unit II Problem Solving
Part 1
For this assignment you will conduct a comparative DuPont analysis of two companies Using a search engine, find one large corporation included in the S&P 500 Then, find one of its largest competitors Go to the investor relations portion of each corporation’s homepage and find their most recent annual report Complete a DuPont analysis by calculating the ROE, ROA, the profit margin, total asset turnover, and equity multiplier Also, critique the differences between the two corporations in approximately 100 words
Part 2
Using the most recent income statements (annual) for the two corporations from Part 1 of the assignment, calculate a common size analysis Then, discuss the differences in the two corporations in approximately 75 words Insert your 75word discussion just below your analysis
Be sure to show all of your work for the calculations Save and submit Part 1 and Part 2 together in one Word document
Unit V Paper
Using the CSU Online Library, research the variables that impact the pricing of options Focus your energy on comparing the attributes of the two widely accepted models used for option pricing: Black-Scholes and Binomial Models Your paper should be completed in Word and be no less than two pages in length following APA format
Unit VII Paper
Using the CSU Online Library and the unit reading assignment, explore the capital budgeting techniques covered in the unit, NPV, PI, IRR, and Payback Compare and contrast each of the techniques with an emphasis on comparative strengths and weaknesses Be sure to show you understand how each is applied and used in capital budgeting decisions Use Microsoft Word to complete your answer Your paper on comparing techniques should be no less than two pages and any references should be cited using proper APA format
0 notes
evaholbert-blog ¡ 8 years ago
Text
CSU BBA3301 full course latest all Assignments and Assessments
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 CSU BBA3301 full course latest all Assignments and Assessments
  week 1
Question 1
Critique the benefits and drawbacks of proprietorships and partnerships as a form of business organization
Your response should be at least 250 words in length You are required to use at least your textbook as source material for your response All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations
Path: pWords:0
50 points
Question 2
Contrast the information provided in the balance sheet and income statement
Your response should be at least 250 words in length You are required to use at least your textbook as source material for your response All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations
week 2
Explain the weaknesses of ratio analysis
Your response should be at least 250 words in length You are required to use at least your textbook as source material for your response All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations
Path: pWords:0
30 points
Question 2
Differentiate between the different users of financial information, their needs and sources of information organization
Your response should be at least 250 words in length You are required to use at least your textbook as source material for your response All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations
Path: pWords:0
30 points
Question 3
You are given the following selected financial information for The Blatz Corporation
Income Statement Balance Sheet
COGS $750 Cash $250
Net Income $160 Net fixed assets $850
Ratios
ROS 10%
Current ratio 23
Inventory Turnover 60 x
ACP 45 days
Debt ratio 4912%
Calculate accounts receivable, inventory, current assets, current liabilities, debt, equity, ROA, and ROE
 week 3
Question 1
Explain the weaknesses of using the percentage of sales method in forecasting
Your response should be at least 250 words in length You are required to use at least your textbook as source material for your response All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations
Path: pWords:0
25 points
Question 2
Construct a pro forma income statement for the first year and second year for the following assumptions:
Units of Sales in Year 1: 110,000
Price per Unit: $11
Variable cost per unit: 30%
Fixed Costs: $125,000
Income taxes: 15%
Interest Expense: $200,000
In year 2, Price per unit increases to $1150, and unit of sales increases by 5%, all other assumptions remain the same
Path: pWords:0
25 points
Question 3
Calculate the sustainable growth based on the following information:
Earnings after taxes = $35,000
Equity = $100,000
d=224%
Path: pWords:0
25 points
Question 4
Calculate a table of interest rates based on the following information:
The pure interest rate is 16%
Inflation expectations for year 1 = 3%, year 2 =35%, years 3-5 =5%
The default risk is 1% for year one and increases by 2% over each year
Liquidity premium is 0 for year 1 and increases by 2% each year
Maturity risk premium is 0 for years 1 and 2 and 2% for years 3-5
week 4
Question 1
1
1 Present value of single sum problem
You are going to be given $45,000 in 7 years Assuming an interest rate of 25%, what is the present value of this amount?
20 points
Question 2
1 Present value of single sum problem
You are going to be given $100,000 in 12 years Assuming an interest rate of 35%, what is the present value of this amount?
20 points
Question 3
1 Future value of single sum problem
You put $5,000 in an investment account today which will earn 6% over the next 11 years, what is the future value?
20 points
Question 4
1 Future value of annuity problem
You deposit $10,000 into a retirement account at the end of the next 10 years earning 9% interest, what is the future value of your retirement after 10 years?
Question 5
1 Future value of annuity problem
You deposit $5,000 into a retirement account at the end of the next 15 years earning 8% interest, what is the future value of your retirement after 15 years?
unit 5
1What is the value of a share of preferred stock that pays a $950 dividend, assume k is 12%
2 A $1,000 corporate bond with 10 years to maturity pays a coupon of 8% (semi-annual) and the market required rate of return is a) 72% and b) 10% What is the current selling price for a) and b)? 3A $1,000 corporate bond with 20 years to maturity pays a coupon of 7% (semi-annual) and the market required rate of return is a) 66% b) 13% What is the current selling price for a) and b)? 4 The following information refers to a six-month call option on the stock of XYZ, Inc
Price of     the underlying stock: $50
Strike     price of the three-month call: $45     •Market price of the option: $10     a) What is the intrinsic value of the option?     b) What is the option’s time premium at this price?
5A US Government bond with a face amount of $10,000 with 8 years to maturity is yielding 35% What is the current selling price?
 unit 6
Question 1
1 Risk and Return, Coefficient of Variation
Based on the following information, calculate the coefficient of variation and select the best investment based on the risk/reward relationship
Std Dev Exp Return CompanyA 74 132 CompanyB 116 189
20 points
Question 2
1 Risk & Return and the CAPM
Based on the following information, calculate the required return based on the CAPM: Risk Free Rate = 3% Market Return =105% Beta = 12
20 points
Question 3
1 Holding Period Return
Based on the following information calculate the holding period return:
P0 = $1000 P1 = $1200 D1 = $122
20 points
Question 4
1 Sources of Risk & Diversification – convertible bond
Address each source of risk from the portfolio perspective and how diversification impacts them
Your response should be at least 250 words in length You are required to use at least your textbook as source material for your response All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations
unit 7
Question 1
(Part 1)     Using a 45% discount rate, calculate the Net Present Value, Payback,     Profitability Index, and IRR for each of the investment projects below     (note, the inflows are for each year) Based on your calculations rank the     projects and support you answer
Project 1 Initial Invest= $490,000, Cash inflows of $100,000 for years 1-5 and $50,000 for years 6-10
Project 2 Initial Invest= $970,000, Cash inflows of $400,000 for years 1-3, $0 for years 4-7 and $250,000 for years 8-10
Project 3 Initial Invest= $820,000, Cash inflows of $300,000 for years 1-5, $0 for years 6-9 and $100,000 for year 10
(Part 2) Assuming a budget of $1,100,000 what are your recommendations for the three projects in the above problem Explain
Assuming a budget of $2,200,000 what are your recommendations for the above problem? Explain
unit 8
uestion 1
Based on     the information below, calculate the weighted average cost of capital
Great Corporation has the following capital situation Debt: One thousand bonds were issued five years ago at a coupon rate of 10% They had 25-year terms and $1,000 face values They are now selling to yield 9% The tax rate is 40% Preferred stock: Two thousand shares of preferred are outstanding, each of which pays an annual dividend of $750 They originally sold to yield 15% of their $50 face value They’re now selling to yield 10% Equity: Great Corp has 120,000 shares of common stock outstanding, currently selling at $1448 per share The risk free rate is 3%, market rate of return is 10% and the Beta is 12
Unit II Problem Solving
Part 1
For this assignment you will conduct a comparative DuPont analysis of two companies Using a search engine, find one large corporation included in the S&P 500 Then, find one of its largest competitors Go to the investor relations portion of each corporation’s homepage and find their most recent annual report Complete a DuPont analysis by calculating the ROE, ROA, the profit margin, total asset turnover, and equity multiplier Also, critique the differences between the two corporations in approximately 100 words
Part 2
Using the most recent income statements (annual) for the two corporations from Part 1 of the assignment, calculate a common size analysis Then, discuss the differences in the two corporations in approximately 75 words Insert your 75word discussion just below your analysis
Be sure to show all of your work for the calculations Save and submit Part 1 and Part 2 together in one Word document
Unit V Paper
Using the CSU Online Library, research the variables that impact the pricing of options Focus your energy on comparing the attributes of the two widely accepted models used for option pricing: Black-Scholes and Binomial Models Your paper should be completed in Word and be no less than two pages in length following APA format
Unit VII Paper
Using the CSU Online Library and the unit reading assignment, explore the capital budgeting techniques covered in the unit, NPV, PI, IRR, and Payback Compare and contrast each of the techniques with an emphasis on comparative strengths and weaknesses Be sure to show you understand how each is applied and used in capital budgeting decisions Use Microsoft Word to complete your answer Your paper on comparing techniques should be no less than two pages and any references should be cited using proper APA format
0 notes
likefusion ¡ 8 years ago
Text
This Week in Content Marketing: Yes, Apple Will Buy Disney (Someday): PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode, we discuss the rumor spreading through Wall Street that Apple will buy Disney. We also explore Netflix's newest billion-dollar business model and six publishing trends Reuters says brands need to pay attention to. Our rants and raves include an overly harsh critique of brand studios and the need to question your choices; then we close the show with an example of the week from Mint. This week's show (Recorded live on April 17, 2017; Length: 1:02:16) Download this week's PNR This Old Marketing podcast. If you enjoy our PNR podcasts, we would love if you would rate it, or post a review, on iTunes.  1.   Our sponsor (08:33): PowerPost – Welcome to the Age of Power Publishing: As content marketers, we understand the importance of creating content that not only educates, but inspires consumers to take action. As a result, we have entered a new era of “brands as publishers” – where brands are increasingly becoming publishers in their own right. With brand publishing and content distribution come several key steps to the publishing process. But the elongated process of content creation, review, scheduling and tracking analytics can often take more time than we have. Built by marketers for marketers, PowerPost is a time-saving tool for companies who manage content for multiple brands with multiple users – whether it's a regulated industry or creative agency. With PowerPost, your team can publish from one location across all of your online platforms, quickly and efficiently turning your brand into a power publisher. To help more brands excel at publishing, join us for a webinar on May 9th with CMI founder Joe Pulizzi. We have also created a comprehensive e-book, with insights from 50 experts in the content marketing field, and their strategies on conquering the five pillars of brand publishing: content planning, workflow, distribution, analytics, conversion. Claim your download at powerpost.digital. 2.    Notable news and upcoming trends: Wall Street wonders whether Apple is wishing on Disney's star (11:55): Business Insider's Markets site reports on the theory that Apple's cash pile of more than $200 billion makes it a prime candidate to purchase Disney – a move that would solidify its position as a leader in the entertainment content space. There's no telling whether either party is actively considering a deal, and Robert is skeptical. Yet, I'm just excited to see industry speculation catching up to PNR, as this is a topic we've been talking about since I predicted an M&A play between the two companies back in 2015. Does Netflix have a new billion-dollar opportunity on its hands? (22:02): Another Business Insider article caught our eye this week, which offers a discussion on the revenue-generating potential of Netflix selling merchandise based on its hit shows, like Stranger Things. The speculation is based on the company's recent job posting for a head of licensing, which focused on how merchandise could be used to sustain interest in its shows. As I see it, Netflix has a number of valuable content brands on its platform that it isn't fully tapping into. If the company wants to scale its growth even faster than it already is, Netflix should be asking, “How else can we monetize this audience?” Robert agrees, but also finds it fascinating that, culturally, we are still surprised when product companies look to add a media arm to their business. Six strategic lessons for publishers moving “beyond the article” (32:06): A post on theMediaBriefing summarizes a recent Reuters report that explores ways that news organizations are going “beyond the article” through tactics like distributed publishing, messaging apps and chatbots, virtual reality, and mobile-first video. What resonated most with me was the example set by conversation app company Quartz, whose Creative Director Brian Dell went on the record to say that the aim is not to marry commercial to editorial but, rather, to offer a great Quartz experience. The discussion also reminds us all of the value of thinking about what we might need to stop doing, so we can free up more time to innovate and deliver greater value to a very specific segment of our audience. 3.   Rants and raves (40:14) Joe's shout-out: A quick word of praise for our friend Craig Coffey from Lincoln Electric, who is featured in the latest issue of Crain's Cleveland Business. The Q&A interview includes a discussion about Lincoln Electric's stellar content marketing effort, Arc Magazine. Among the many great takeaways here is Craig's perspective on the need to rely on external writing talent: “Unlike us, they can get outside the conversation about our products … We want to entertain, educate, and inform. Then we can sell,” he says. HANDPICKED RELATED CONTENT: Is Print Still Relevant? Lincoln Electric Says Yes Joe's rant: I've started to see some of my friends announce where their kids are going to college. While I'm thrilled for them, the subject also gives me a bit of pause. Personally, I'm not a fan of blindly encouraging students to pursue the default mode – where going to college is the de facto expectation – without giving them the option to question whether or not it's the right path for them. Similarly, I think far too many marketers have been taught that marketing is this definitive thing, and we all need to learn how to operate within it. Instead, I think we need to start questioning our preconceived notions and, perhaps, start fresh with a “tabula rasa.” Robert's rave: Doug Kessler, a close friend of the CMI family, shared a recent content example from his company – Velocity Partners – that Robert feels is well worth raving about. The effort, The New Media Message: Why Innovation Stories Deserve Innovative Formats, highlights the need for storytellers to explore and play to the web's unique strengths, rather than trying to squeeze innovative media ideas into old media formats. Robert's rant: An Adweek article came to Robert's attention via fellow Angelino, Doug Schumacher (@MemeRunner). The post takes branded content studios to task for operating under the belief that they can just, “render the creative, hit send on [the] programmatic buy, and win” in the content space. While he agrees with some of author Brian Tolleson's points about valuing the skills, passion, and talent of creative professionals, Robert challenges his notion that agencies and entertainment studios have cornered the market on leveraging these attributes to create high-quality brand content. 4.    This Old Marketing example of the week (54:43): Digital personal finance software service Mint officially launched in September 2007 and, in just two short years, the company had amassed a following of over 1 million users, with a few thousand new users signing up daily. The company achieved this by establishing a content brand, MintLife, as a way to help its customers get answers to their personal finance questions. Mint initially built a strong following on a tight budget by inviting finance bloggers to contribute content, while also sponsoring other finance-related blogs – efforts which helped the company quickly grow its subscriber base to more than 20,000 consumers. Then, to continue to fine-tune the creative process in a cost-effective way, the company seeded its content on popular distribution sites, like Digg and Reddit. In an interview with Kissmetrics, Mint founder Aaron Patzer said that by the time MintLife was released, it was driving more traffic than their competitors were to their entire websites. And, according to an article on Contently, demand was so great, that Mint's systems couldn't initially handle all the subscribers who wanted to try its beta version. Mint responded by creating even greater demand, enabling interested subscribers to show their passion by posting an “I want Mint” badge on their blogs or social media profiles – efforts which helped boost the search ranking for MintLife content, and generate enough buzz to gain the attention of Intuit, which snatched up the young company in 2009 for $170 million. It's a fantastic This Old Marketing example of how to establish a thriving business by using valuable content to build an audience. Image source For a full list of PNR archives, go to the main This Old Marketing page. Cover image by Joseph Kalinowski/Content Marketing Institute How do I subscribe? The post This Week in Content Marketing: Yes, Apple Will Buy Disney (Someday) appeared first on Content Marketing Institute. http://bit.ly/2ohhBsp
0 notes
lucyariablog ¡ 8 years ago
Text
This Week in Content Marketing: Yes, Apple Will Buy Disney (Someday)
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.
In this episode, we discuss the rumor spreading through Wall Street that Apple will buy Disney. We also explore Netflix’s newest billion-dollar business model and six publishing trends Reuters says brands need to pay attention to. Our rants and raves include an overly harsh critique of brand studios and the need to question your choices; then we close the show with an example of the week from Mint.
This week’s show
(Recorded live on April 17, 2017; Length: 1:02:16)
Download this week’s PNR This Old Marketing podcast.
If you enjoy our PNR podcasts, we would love if you would rate it, or post a review, on iTunes. 
1.   Our sponsor (08:33):
PowerPost – Welcome to the Age of Power Publishing: As content marketers, we understand the importance of creating content that not only educates, but inspires consumers to take action. As a result, we have entered a new era of “brands as publishers” – where brands are increasingly becoming publishers in their own right. With brand publishing and content distribution come several key steps to the publishing process. But the elongated process of content creation, review, scheduling and tracking analytics can often take more time than we have. Built by marketers for marketers, PowerPost is a time-saving tool for companies who manage content for multiple brands with multiple users – whether it’s a regulated industry or creative agency. With PowerPost, your team can publish from one location across all of your online platforms, quickly and efficiently turning your brand into a power publisher.
To help more brands excel at publishing, join us for a webinar on May 9th with CMI founder Joe Pulizzi. We have also created a comprehensive e-book, with insights from 50 experts in the content marketing field, and their strategies on conquering the five pillars of brand publishing: content planning, workflow, distribution, analytics, conversion. Claim your download at powerpost.digital.
2.    Notable news and upcoming trends:
Wall Street wonders whether Apple is wishing on Disney’s star (11:55): Business Insider’s Markets site reports on the theory that Apple’s cash pile of more than $200 billion makes it a prime candidate to purchase Disney – a move that would solidify its position as a leader in the entertainment content space. There’s no telling whether either party is actively considering a deal, and Robert is skeptical. Yet, I’m just excited to see industry speculation catching up to PNR, as this is a topic we’ve been talking about since I predicted an M&A play between the two companies back in 2015.
Does Netflix have a new billion-dollar opportunity on its hands? (22:02): Another Business Insider article caught our eye this week, which offers a discussion on the revenue-generating potential of Netflix selling merchandise based on its hit shows, like Stranger Things. The speculation is based on the company’s recent job posting for a head of licensing, which focused on how merchandise could be used to sustain interest in its shows. As I see it, Netflix has a number of valuable content brands on its platform that it isn’t fully tapping into. If the company wants to scale its growth even faster than it already is, Netflix should be asking, “How else can we monetize this audience?” Robert agrees, but also finds it fascinating that, culturally, we are still surprised when product companies look to add a media arm to their business.
Six strategic lessons for publishers moving “beyond the article” (32:06): A post on theMediaBriefing summarizes a recent Reuters report that explores ways that news organizations are going “beyond the article” through tactics like distributed publishing, messaging apps and chatbots, virtual reality, and mobile-first video. What resonated most with me was the example set by conversation app company Quartz, whose Creative Director Brian Dell went on the record to say that the aim is not to marry commercial to editorial but, rather, to offer a great Quartz experience. The discussion also reminds us all of the value of thinking about what we might need to stop doing, so we can free up more time to innovate and deliver greater value to a very specific segment of our audience.
3.   Rants and raves (40:14)
Joe’s shout-out: A quick word of praise for our friend Craig Coffey from Lincoln Electric, who is featured in the latest issue of Crain’s Cleveland Business. The Q&A interview includes a discussion about Lincoln Electric’s stellar content marketing effort, Arc Magazine. Among the many great takeaways here is Craig’s perspective on the need to rely on external writing talent: “Unlike us, they can get outside the conversation about our products … We want to entertain, educate, and inform. Then we can sell,” he says.
HANDPICKED RELATED CONTENT: Is Print Still Relevant? Lincoln Electric Says Yes
Joe’s rant: I’ve started to see some of my friends announce where their kids are going to college. While I’m thrilled for them, the subject also gives me a bit of pause. Personally, I’m not a fan of blindly encouraging students to pursue the default mode – where going to college is the de facto expectation – without giving them the option to question whether or not it’s the right path for them. Similarly, I think far too many marketers have been taught that marketing is this definitive thing, and we all need to learn how to operate within it. Instead, I think we need to start questioning our preconceived notions and, perhaps, start fresh with a “tabula rasa.”
Robert’s rave: Doug Kessler, a close friend of the CMI family, shared a recent content example from his company – Velocity Partners – that Robert feels is well worth raving about. The effort, The New Media Message: Why Innovation Stories Deserve Innovative Formats, highlights the need for storytellers to explore and play to the web’s unique strengths, rather than trying to squeeze innovative media ideas into old media formats.
Robert’s rant: An Adweek article came to Robert’s attention via fellow Angelino, Doug Schumacher (@MemeRunner). The post takes branded content studios to task for operating under the belief that they can just, “render the creative, hit send on [the] programmatic buy, and win” in the content space. While he agrees with some of author Brian Tolleson’s points about valuing the skills, passion, and talent of creative professionals, Robert challenges his notion that agencies and entertainment studios have cornered the market on leveraging these attributes to create high-quality brand content.
4.    This Old Marketing example of the week (54:43):
Digital personal finance software service Mint officially launched in September 2007 and, in just two short years, the company had amassed a following of over 1 million users, with a few thousand new users signing up daily. The company achieved this by establishing a content brand, MintLife, as a way to help its customers get answers to their personal finance questions. Mint initially built a strong following on a tight budget by inviting finance bloggers to contribute content, while also sponsoring other finance-related blogs – efforts which helped the company quickly grow its subscriber base to more than 20,000 consumers. Then, to continue to fine-tune the creative process in a cost-effective way, the company seeded its content on popular distribution sites, like Digg and Reddit. In an interview with Kissmetrics, Mint founder Aaron Patzer said that by the time MintLife was released, it was driving more traffic than their competitors were to their entire websites. And, according to an article on Contently, demand was so great, that Mint’s systems couldn’t initially handle all the subscribers who wanted to try its beta version. Mint responded by creating even greater demand, enabling interested subscribers to show their passion by posting an “I want Mint” badge on their blogs or social media profiles – efforts which helped boost the search ranking for MintLife content, and generate enough buzz to gain the attention of Intuit, which snatched up the young company in 2009 for $170 million. It’s a fantastic This Old Marketing example of how to establish a thriving business by using valuable content to build an audience.
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Cover image by Joseph Kalinowski/Content Marketing Institute
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kountrykravings ¡ 8 years ago
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Flooring America
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dianehoyle-blog ¡ 8 years ago
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week 1
Question 1
Critique the benefits and drawbacks of proprietorships and partnerships as a form of business organization
Your response should be at least 250 words in length You are required to use at least your textbook as source material for your response All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations
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50 points
Question 2
Contrast the information provided in the balance sheet and income statement
Your response should be at least 250 words in length You are required to use at least your textbook as source material for your response All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations
week 2
Explain the weaknesses of ratio analysis
Your response should be at least 250 words in length You are required to use at least your textbook as source material for your response All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations
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30 points
Question 2
Differentiate between the different users of financial information, their needs and sources of information organization
Your response should be at least 250 words in length You are required to use at least your textbook as source material for your response All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations
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30 points
Question 3
You are given the following selected financial information for The Blatz Corporation
Income Statement Balance Sheet
COGS $750 Cash $250
Net Income $160 Net fixed assets $850
Ratios
ROS 10%
Current ratio 23
Inventory Turnover 60 x
ACP 45 days
Debt ratio 4912%
Calculate accounts receivable, inventory, current assets, current liabilities, debt, equity, ROA, and ROE
 week 3
Question 1
Explain the weaknesses of using the percentage of sales method in forecasting
Your response should be at least 250 words in length You are required to use at least your textbook as source material for your response All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations
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25 points
Question 2
Construct a pro forma income statement for the first year and second year for the following assumptions:
Units of Sales in Year 1: 110,000
Price per Unit: $11
Variable cost per unit: 30%
Fixed Costs: $125,000
Income taxes: 15%
Interest Expense: $200,000
In year 2, Price per unit increases to $1150, and unit of sales increases by 5%, all other assumptions remain the same
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25 points
Question 3
Calculate the sustainable growth based on the following information:
Earnings after     taxes = $35,000
Equity = $100,000
d=224%
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25 points
Question 4
Calculate a table of interest rates based on the following information:
The pure interest rate is 16%
Inflation expectations for year 1 = 3%, year 2 =35%, years 3-5 =5%
The default risk is 1% for year one and increases by 2% over each year
Liquidity premium is 0 for year 1 and increases by 2% each year
Maturity risk premium is 0 for years 1 and 2 and 2% for years 3-5
week 4
Question 1
1
1 Present value of single sum problem
You are going to be given $45,000 in 7 years Assuming an interest rate of 25%, what is the present value of this amount?
20 points
Question 2
1 Present value of single sum problem
You are going to be given $100,000 in 12 years Assuming an interest rate of 35%, what is the present value of this amount?
20 points
Question 3
1 Future value of single sum problem
You put $5,000 in an investment account today which will earn 6% over the next 11 years, what is the future value?
20 points
Question 4
1 Future value of annuity problem
You deposit $10,000 into a retirement account at the end of the next 10 years earning 9% interest, what is the future value of your retirement after 10 years?
Question 5
1 Future value of annuity problem
You deposit $5,000 into a retirement account at the end of the next 15 years earning 8% interest, what is the future value of your retirement after 15 years?
unit 5
1What is the value of a share of preferred stock that pays a $950 dividend, assume k is 12%
2 A $1,000 corporate bond with 10 years to maturity pays a coupon of 8% (semi-annual) and the market required rate of return is a) 72% and b) 10% What is the current selling price for a) and b)? 3A $1,000 corporate bond with 20 years to maturity pays a coupon of 7% (semi-annual) and the market required rate of return is a) 66% b) 13% What is the current selling price for a) and b)? 4 The following information refers to a six-month call option on the stock of XYZ, Inc
Price of the     underlying stock: $50
Strike price of     the three-month call: $45     •Market price of the option: $10     a) What is the intrinsic value of the option?     b) What is the option’s time premium at this price?
5A US Government bond with a face amount of $10,000 with 8 years to maturity is yielding 35% What is the current selling price?
 unit 6
Question 1
1 Risk and Return, Coefficient of Variation
Based on the following information, calculate the coefficient of variation and select the best investment based on the risk/reward relationship
Std Dev Exp Return CompanyA 74 132 CompanyB 116 189
20 points
Question 2
1 Risk & Return and the CAPM
Based on the following information, calculate the required return based on the CAPM: Risk Free Rate = 3% Market Return =105% Beta = 12
20 points
Question 3
1 Holding Period Return
Based on the following information calculate the holding period return:
P0 = $1000 P1 = $1200 D1 = $122
20 points
Question 4
1 Sources of Risk & Diversification – convertible bond
Address each source of risk from the portfolio perspective and how diversification impacts them
Your response should be at least 250 words in length You are required to use at least your textbook as source material for your response All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations
unit 7
Question 1
1.     (Part 1) Using a 45% discount rate, calculate the Net Present Value, Payback, Profitability Index, and IRR for each of the investment projects below (note, the inflows are for each year) Based on your calculations rank the projects and support you answer
Project 1 Initial Invest= $490,000, Cash inflows of $100,000 for years 1-5 and $50,000 for years 6-10
Project 2 Initial Invest= $970,000, Cash inflows of $400,000 for years 1-3, $0 for years 4-7 and $250,000 for years 8-10
Project 3 Initial Invest= $820,000, Cash inflows of $300,000 for years 1-5, $0 for years 6-9 and $100,000 for year 10
(Part 2) Assuming a budget of $1,100,000 what are your recommendations for the three projects in the above problem Explain
Assuming a budget of $2,200,000 what are your recommendations for the above problem? Explain
unit 8
uestion 1
1.     Based on the information below, calculate the weighted average cost of capital
Great Corporation has the following capital situation Debt: One thousand bonds were issued five years ago at a coupon rate of 10% They had 25-year terms and $1,000 face values They are now selling to yield 9% The tax rate is 40% Preferred stock: Two thousand shares of preferred are outstanding, each of which pays an annual dividend of $750 They originally sold to yield 15% of their $50 face value They’re now selling to yield 10% Equity: Great Corp has 120,000 shares of common stock outstanding, currently selling at $1448 per share The risk free rate is 3%, market rate of return is 10% and the Beta is 12
Unit II Problem Solving
Part 1
For this assignment you will conduct a comparative DuPont analysis of two companies Using a search engine, find one large corporation included in the S&P 500 Then, find one of its largest competitors Go to the investor relations portion of each corporation’s homepage and find their most recent annual report Complete a DuPont analysis by calculating the ROE, ROA, the profit margin, total asset turnover, and equity multiplier Also, critique the differences between the two corporations in approximately 100 words
Part 2
Using the most recent income statements (annual) for the two corporations from Part 1 of the assignment, calculate a common size analysis Then, discuss the differences in the two corporations in approximately 75 words Insert your 75word discussion just below your analysis
Be sure to show all of your work for the calculations Save and submit Part 1 and Part 2 together in one Word document
Unit V Paper
Using the CSU Online Library, research the variables that impact the pricing of options Focus your energy on comparing the attributes of the two widely accepted models used for option pricing: Black-Scholes and Binomial Models Your paper should be completed in Word and be no less than two pages in length following APA format
Unit VII Paper
Using the CSU Online Library and the unit reading assignment, explore the capital budgeting techniques covered in the unit, NPV, PI, IRR, and Payback Compare and contrast each of the techniques with an emphasis on comparative strengths and weaknesses Be sure to show you understand how each is applied and used in capital budgeting decisions Use Microsoft Word to complete your answer Your paper on comparing techniques should be no less than two pages and any references should be cited using proper APA format
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