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nummero123 · 3 years

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What Exactly Is Guerrilla Marketing? Examples to Inspire Your Brand

In its printed form, the term "guerrilla" appears to be highly intense.

It evokes visions of insurgency and violence.

When you put it next to the term "marketing," a lot of people say, "Huh?"

However, guerrilla marketing is not a combative mode of communication.

In reality, it's a highly unusual type of marketing in that it promotes brand recognition among

huge audiences without interfering with them.

What is guerilla marketing?

Guerilla marketing is a strategy of increasing exposure and, as a result,

brand recognition by promoting utilizing unusual tactics intended to elicit surprise, amazement, or shock

The phrase was coined in the early 1980s by the late business writer Jay Conrad Levinson,

who published many books on guerrilla tactics in a variety of professional fields.

Of course, marketing, in general, looked quite different at the time,

and while guerilla marketing is employed today, the ever-changing digital world is changing how it appears.

Roots of Warfare

When we hear the phrase "guerilla marketing," we immediately think of guerrilla warfare,

which makes sense given that this type of marketing earned its name.

Guerrilla tactics in combat rely heavily on the element of surprise.

According to Creative Guerrilla Marketing, consider “ambushes, sabotage, and raids.”

But how does this transfer into the job we perform daily?

Guerrilla marketing tactics rely heavily on the element of surprise.

It aims to develop extremely unusual ads that catch consumers off guard in the course of their daily lives.

Budget-Friendly

What marketers love about guerilla marketing is how low-cost it is.

The actual investment here is creative and intellectual; nevertheless, its implementation does not have to be costly.

Michael Brenner beautifully explains it in his essay on "guerrilla content,"

where he frames this type of marketing in the same framework as reusing your current material,

such as selecting certain portions of a report and extending each one into a blog post.

It is a time investment rather than a financial one.

Guerrilla marketing works in part by reusing your audience's present surroundings.

Examine it and determine which parts of it may reused to integrate your brand.

Types of Guerrilla Marketing

As obscure as it may appear, there are a few sub-categories of guerilla marketing,

as defined by the business ALT TERRAIN:

Outdoor Guerrilla Marketing is a type of marketing that takes place outside.

Adds something to pre-existing urban settings,

such as affixing a detachable object to a monument or displaying temporary artwork on sidewalks and streets.

Indoor guerilla marketing is a type of marketing that takes place within a building.

It is similar to outdoor guerilla marketing, except that it takes place indoors,

such as in railway stations, stores, and university campus buildings.

Guerilla Marketing takes the form of an ambush during an event.

Using the audience at an ongoing event, such as a concert or sporting event,

to promote a product or service visibly, generally without permission from the event sponsors.

Experiential Guerilla Marketing.

All of the above, but done in a way that requires the public to interact with the brand.

We realize that without context, the concept of guerilla marketing

might be a little perplexing, so let's look at how it's been used by a few other businesses.

Guerrilla Marketing Examples to Inspire Your Brand

1. Bounty's Giant Popsicle

Bounty discovered a novel approach to market its product

and the solution it supplies by placing life-sized "messes" across

the streets of New York – a huge, knocked-over coffee cup and a gigantic melting popsicle.

"Wouldn't a succinct billboard ad accomplish the same thing?"

you may question.

No, not at all.

Culturally, we're beginning to seek out any means of removing advertisements from our life.

That's why we appreciate features such as DVR and ad-free alternatives on

streaming services like YouTube.

This campaign, unlike an advertisement, is more difficult to dismiss.

After all, would you stop and look if you came across a melting popsicle

the size of your mattress on your way to work?

The key lesson is to identify the most pressing issue that your product or service addresses.

Then, create an unusual manner to convey that to the world, ideally without using words.

2. Deadpool's Tinder Profile

Some Tinder users taken aback when they saw none other than comic anti-hero and legend Deadpool appear on their app.

Deadpool breached the fourth wall and met potential moviegoers

ahead of the film's Valentine's Day premiere by posting "cheeky" photos and humorous profile content.

If a Tinder user "swiped right" and matched with the character, they sent a link to buy tickets.

While Tinder isn't the ideal technique to build buzz

(confined to a tiny fraction of users, and you're technically not permitted to use the site for marketing),

screenshots of this humour soon went viral on social media.

The key takeaway: Promotions that utilize "interruptive"

tactics that offer unexpected joy aren't irritating.

3. Childish Gambino's Ice Cream Pop-Up

Have you ever noticed how effective free food can be as a motivator?

Make it a sweet treat, and you've got yourself a winner.

Childish Gambino most certainly had this in mind when he held his

"Summertime Starts Here"

pop-up events, where he gave away free ice cream.

As people waited in the heat for some wonderful ice cream, a big speaker blasted Gambino's two singles.

It was an excellent approach to introduce fans to his EP, Summer Pack.

The major takeaway: Sometimes you have to entice an audience with incentives in order to get their attention.

4. The GRAMMYs Singing Posters

Okay, so this one isn't fair because it wasn't done "in real life."

But how awesome would it be if it were?

The GRAMMYS music awards program developed a video to promote the candidates for its Album Of

The Year category, showing what would happen if posters for the nominated artists suddenly started singing.

It may appear to be difficult to carry out such a task.

But what if you could make musical posters for your company?

Again, it's not like a billboard commercial since we don't expect to see wall of paper ads in

, say, New York City to start moving.

Now, we'll agree that this isn't exactly a cheap concept,

as it may need some technological labour to bring to life.

Even if you could incorporate a single moving

or digital picture among a sea of static ones – in a position where it would catch people off guard, such as a brick wall

It would catch people off guard and, as a result, capture their attention.

The main takeaway: Consider the items that your audience could pass by daily and have them do something unexpected and involved.

5. Frontline's Interactive Floor Ad

I'll confess that I was taken by this shot when I first saw it.

"Someone, get that dog out of there with those flies!"

I feverishly pondered.

Then I understood that neither the dog nor the insects were genuine.

The former was a photograph, whereas the latter were real people.

Again, this approach differs from typical marketing in that

it does not just plaster a single message somewhere that is likely to be overlooked.

It generates an unintentional personal contact that reminds the observer of what the product accomplishes.

The main takeaway: Consider how individuals can unintentionally engage with your marketing messaging.

While your product or service may not solve a specific need, such as bug eradication,

there are methods to include people in the campaign.

6. Public Breakup on Burger King's Instagram

Breaking up is difficult enough in person, let alone when it's publicized online.

That's what reportedly happened when one Instagram user commented

on one of Burger King's Instagram photos, telling a story about his "daughter" getting meals from Burger King.

There was just one issue.

This guy had a girlfriend, but she wasn't anywhere near a Burger King.

Many thought when the comments went viral that the entire encounter was orchestrated by Burger King.

And if it was, we can't help but admire them — what a way to push your brand into the public consciousness.

Burger King has around one million Instagram followers.

While we don't know how many followers the former had before this famous split, it stands to reason that it brought greater attention to its social media presence, at least on this specific platform.

People may have previously been monitoring the brand on Instagram, but were they actively discussing it before now?

The main point is that guerrilla marketing has gone digital.

Consider where your audience currently exists online, and then perform for them.

While we cannot tolerate dishonesty, we can appreciate ingenuity,

so don't be hesitant to utilize the comments to get people talking.

7. UNICEF's Dirty Water Vending Machines

I'm just as guilty as everyone else of squandering money on bottled water.

I don't have an excuse.

I've got a reusable one.

Even though my office provides filtered water from a machine rather than a traditional cooler, it remains a terrible habit.

That's why this guerilla marketing campaign from UNICEF struck a chord with me.

"What if those bottles of water you squander money on were filled with filthy water?"

it said.

It was a means of reminding the wealthy that in far too many places of the world,

whole populations lack access to safe drinking water.

Instead of wasting money on bottled water, UNICEF advised putting it into initiatives to deliver safe drinking water to these communities.

It accomplished this by erecting improvised vending machines

that sold bottled unclean water, with each button designated as an illness caused by a shortage of safe drinking water.

The key takeaway: Guerrilla marketing is effective in the non-profit industry as well.

While terrifying, tragic pictures are frequently an effective method of expressing your purpose,

there is a way to tell it that is less confrontational and more participatory for the audience.

8. GoldToe's Giant Briefs

Are you an underwear manufacturer searching for a novel approach to advertising your product?

Try putting a massive pair of underwear on a famous charging bull statue.

We can't possibly make this stuff up.

In principle, it's so easy that it sounds like fiction.

When the GoldToe company sought a means to tease and advertise

the introduction of its new undergarments,

it did just that: it casually placed these new articles of clothing on statues throughout New York.

While we can't be certain that this is the path GoldToe chose,

we truly hope that those bull-sized briefs were created from leftover production fabric,

making this campaign even more cost-effective.

The main point is to not over-think things.

What appears to be your most ridiculous idea may turn out to be the greatest one.

9. Fiji Water's #FijiGirl

One guerrilla marketing strategy for gaining attention in subtle ways is strategic product placement.

Fiji Water's participation at the 2019 Golden Globes,

when models donned blue and handed trays of water for thirsty attendees, is one such example.

But it didn't stop there.

Kelleth Cuthbert, a model, positioned herself in the backdrop of photo-shoots, successfully photobombing high-profile celebrities.

When the images began to circulate on social media,

people began to identify Cuthbert as a common denominator, dubbed her #FijiGirl.

She eventually became one of the evening's highlights, winning over admirers and attracting notice to Fiji Water's brand

The main takeaway: Your business doesn't have to be the focal point of an event to stand out.

10 BBC's Dracula Billboard

When I think of Count Dracula, I think of the ultimate evil, associated with anything that goes bump in the night.

The BBC sought to capitalize on this sentiment to advertise their Dracula program.

By day, their billboard was simple, with red writing on a white backdrop and a few bleeding stakes.

The billboard, like its topic, transformed entirely when darkness fell.

The stakes deliberately positioned to create a shadow over Dracula himself.

The installation was highlighted in Ad-week and achieved some viral popularity

due to its originality and skilled execution.

The major takeaway: When it comes to promotional materials, think beyond the box.

In this situation, light and shadow sufficed to communicate the message and draw attention.

Conclusion

These examples should motivate you, especially if you're marketing a tiny company.

Don't be scared to solicit material for these initiatives. top digital marketing agency in Bangalore.

#What Exactly Is Guerrilla Marketing? Examples to Inspire Your Brand #digital marketing companies in bangalore

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zanytimetravelenthusiast-blog · 4 years

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7 Creative Tinder Marketing Projects that will certainly Inspire Your Brand to Think Outside package (Part 3)

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Concluding

With a customer base collectively swiping best or left 1.5 billion times a day, Tinder provides brave brand names direct access to a very energetic millennial audience.

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ncmagroup · 5 years

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It’s easy to hear the phrase “native advertising” and think, “Psh.”

Native advertising can sometimes get a bad reputation, especially when advertisers (or publishers) make big mistakes with how and what kind of content they present.

Case in point: The Atlantic being forced to eat crow and repent after publishing an editorial that appeared like it was written by the Atlantic editorial team, but in reality came from the Church of Scientology.

Certainly bad PR, but it did inspire some good spinoffs.

Now there are reports that the FTC plans to force publishers to explicitly signpost when native advertisements exist alongside normal content. #FakeNews is the mantra of the day.

Despite this, there’s still one very good reason to not give up on native ads.

Why people are wrong about native advertisements

One of the big criticisms of native ads hinges on the fact that they “look” like normal content and trick users into believing they’re “real.” That’s just not true—when’s the last time you were actually fooled by a piece of native advertising? It just doesn’t happen.

The key to the success of native ads isn’t that they trick users but that they express themselves as exactly what they are. Buzzfeed and other content masterminds have shown that people will eagerly click on native ads even when they’re labeled “sponsored.” Why?

Because a native ad doesn’t require you to abandon the experience you’re currently in. You don’t get redirected to another site and have to figure out how to get back later—you just keep flowing through what Cody Brown calls the content buffet:

So don’t fret if FTC regulations force a little more explicit signaling about the native ads out there, a little more honesty on the part of publishers—the strength of native advertising is not how well they hide. It’s how well they can stand out.

Successful native advertising is brash, it’s colorful, and it stands out amidst the rest of the content around it. Studying it can tell you a lot about how to do advertising in general—especially advertising on Facebook.

1. Adobe (New York Times T Brand Studio)

The New York Times’ “T Brand Studio” deftly combines subtle native advertising with high-quality in-house content marketing befitting of the Gray Lady. This well-researched Adobe piece on the future of shopping provides valuable insights and statistics regarding shopping trends in a VR-centric future but does so without appearing too salesy.

More info on T Brand Studio: Beyond native: How the NY Times plans to turn T Brand Studio into a full-fledged agency

Takeaway: Just because it’s advertising doesn’t mean you have to let your editorial standards drop. Thoughtful, long-form content, even when it’s part of your marketing, can be a powerful way to get your name out there and create a beneficial brand association.

2. Patrón Tequila (Twitter)

For International Margarita Day (February 22nd), Patrón took to Twitter with a promoted hashtag #MargaritaoftheYear and tweet prompting users to help vote for one of 7 innovative cocktail recipes.

Takeaway: When you’re on a social network like Facebook, you need to look for ways to integrate a social experience into your ads. You want people to be tagging their friends, commenting and sharing the things that your company puts out there, so you need to engage with your audience on a casual, informal level.

3. Morgan Stanley (BBC Future)

While the BBC is thought of as a public service broadcaster, they do have substantial native ad channels such as BBC Capital, BBC Travel, and BBC Future for non-UK audiences. This content marketing is subtly included towards the bottom of the BBC News homepage, with no indication that the article is sponsored. Iceland is certainly in vogue at the moment, so coupled with the authority of the BBC, Morgan Stanley scored a big win with this profile on the gorgeous island nation.

Takeaway: When it comes to advertising, the value that you’re delivering to your audience is what matters, not the fact that the content is hyper-relevant to your brand or your company. Especially when you’re competing with lots of other content for attention (e.g. Facebook’s Newsfeed), you’re going to need to produce something that people actually want to read if you want them to voluntarily check out your branded content.

4. General Electric (The Message)

GE’s 8-week-long podcast series “The Message” explores aspects of sound technology through a sci-fi narrative about a rookie podcaster and a group of cryptographers decoding an ominous message from space. The podcast achieved broad media acclaim and won the 2016 Webby Award for Best Use of Native Advertising.

And that’s not all—it also featured a viral, interactive game and inspired a subreddit where people traded theories and discussed questions they had about the program.

Takeaway: While The Message came about well after Serial had popularized podcasting, GE challenged themselves to work with the medium in a way that no one had before. That’s key here—you can look at what others are doing in the world of advertising, and even hop on the bandwagon, but if you want to really make an impact, look for a way to go beyond and do things a little differently.

5. New York Lottery (#JackpotDrumroll)

To increase interest in the record $1.58 billion Powerball jackpot in 2016, the New York Lottery decided to literally drum up sales by hiring 211 drummers across New York State to stand outside of bodegas and convenience stores for twelve hours straight. This stunt led to news coverage across the state, amounting to an estimated $4.5 million in earned media. It was nominated for the 2016 Webby Award for Best Use of Native Advertising.

Takeaway: This may seem like a crazy stunt, but guerrilla marketing pretty often involves physical stunts of this kind. Salesforce founder Marc Benioff was famous for doing things like showing up to protest competitors conferences back in the early 2000s. If you’re looking for a way to set yourself apart from the pack, it’s an option!

6. Cedar Point Catch-a-Ghost

Famed Ohio theme park Cedar Point decided to promote its Halloween offerings by inviting users to screenshot a fleeting image of a ghost on their Snapchat story, in exchange for a coupon/prize. This encouraged repeat viewings, as the task was difficult, but it also spoke to their targeted teen demographic. It increased engagement on their Snapstory by 233% and 144k unique users. Also, since this was not formatted as an interrupting paid ad, but rather a seamless part of Cedar Point’s social media presence, it positioned the brand as a valuable content producer.

(Source)

Takeaway: Contests are a powerful tool for drumming up audience interest on social media. In order to create a sustainable content strategy and not just a flash in the pan, however, you want to make sure that the contest leads users to sign up or subscribe to your channels. Otherwise, you could acquire a ton of users—but only temporarily.

7. Taco Bell

Taco Bell’s sponsored Snapchat Lens for Cinco De Mayo 2016 was a record-breaker, garnering over 224 million views in a single day.

That was a huge success, though perhaps not that feasible for most of us, as these custom lenses can cost up to $750,000 for a primetime spot. Taco Bell was, however, also one of the very first marketers to buy into Snapchat’s on-demand geo-filter program.

Prices for these start as low as $5—a worthy investment if you’re thinking about Snapchat as a potential advertising channel.

(Source)

Takeaway: Sometimes big brands pull off marketing campaigns that no small or medium-sized company has the resources to follow. That doesn’t mean, however, that you don’t ever have a way to do something similar. There are plenty of ways that your SMB can use Snapchat in your advertising, for instance, even if you don’t have hundreds of thousands of dollars to put towards it!

8. Airbnb (South London Hosted by Artwork / Thump)

This portal on Vice Media’s Thump Channel invites users to explore South London as curated by DJ and producer Artwork. The portal includes videos, several original articles, and an explorable map of points of interest. This subtly nods to Airbnb as being the best way to explore South London, but the branding isn’t overbearing, and the content has clear standalone value.

9. Netflix (Cocainenomics by the Wall Street Journal)

To promote its show Narcos, Netflix collaborated with the Wall Street Journal to create an interactive portal exploring the history of the international drug trade, and its nexus in Medellín, Colombia.

Featuring well-designed maps, timelines, articles, and even a quiz, this is a great example of native advertising generating interest and value.

Takeaway: Partnerships can be an incredibly powerful way to take your advertising in directions that would not have been possible otherwise. Other kinds of businesses bring different kinds of value to their audiences—and have different kinds of reputations—so the right kind of partnership can create very powerful effects both with regards to capturing new customers and delighting the ones you already have.

10. Newcastle Brown Ale (Gizmodo)

Newcastle embraced the snark of the then-Gawker affiliate Gizmodo in this 2014 paid article entitled “We’ve Disguised This Newcastle Ad as an Article to Get You to Click It.” The article explains how Newcastle purchased ad space from Gizmodo so they could embed a video about a focus group discussing a Super Bowl ad that Newcastle couldn’t afford to make.

Certainly a meta-approach to advertising, but the wry tone and radical honestly of this piece will cement Newcastle as a self-aware presence in the minds of the Gizmodo/Gawker crowd.

Takeaway: The amount of noise in the advertising/marketing world has grown exponentially over the last decade. One surefire way to make sure that you stand out amongst the crowd is to take a self-aware stance in your advertising. It can also work out for publishers, who have an opportunity, to be honest about why they’re putting native advertising in front of their readers—because it costs money to create good content!

11. Seven Seas Cod Liver Oil (Good News by The Telegraph)

Leading British health supplement company Seven Seas utilized a unique native advertising approach by sponsoring a curated page of positive and uplifting news in The Telegraph. You barely notice the Seven Seas branding if you’re not looking for it. Mostly you see a litany of articles having to do with well-being, human interest stories, and the like:

“Scientists reverse aging in mammals”

“Boy donates hair”

“Man takes a terminally ill dog on a farewell cross-country road trip”

Although these topics have nothing to do with cod liver oil whatsoever, one leaves the page with a small psychological bias to view Seven Seas in a more positive light. It’s simply an association.

Takeaway: The content on this Telegraph sponsored page has nothing to do with cod liver oil. That goes to show that you don’t need to be self-promotional for your advertising to work—all you need is a brand an idea of the kind of content you should produce to make a statement.

12. Denny’s (Twitter)

Denny’s is known for its surreal Twitter, aiming to produce content aligned with the Dada-eqsue end of the meme spectrum. These aren’t paid ads, Denny’s is counting on Twitter users to be interested enough in their content to actually follow their account. Clearly targeting a millennial demographic, Denny’s embraces odd haikus and egg-based non-sequiturs to build brand awareness and street cred in a demographic not typically interested in casual dining chains.

Takeaway: No one says you have to adopt the Brand Marketing Voice to have a proper social presence. Denny’s has 355.4k followers and whoever runs their Twitter sounds like a 14-year old with a highly active Tumblr. Feel free to experiment.

13. Xerox (The Atlantic)

Xerox and The Atlantic collaborated to develop a portal for readers interested in seeing the latest ideas in the realm of productivity and growth hacking. Featuring articles by leading experts and a free e-book, the well-designed page is also interactive.

Based on the problems you’re having with your business, such as alignment, productivity, or agility—you can choose to receive different kinds of information.

Takeaway: Most of the examples in this post concern consumer-facing content. But B2B customers are just as human and just as interested in reading native content. We’re big fans of this technique—read our guide to marketing and promoting your free eBook here.

14. Ikea (The Telegraph)

The Telegraph scores again with a quirky A-Z quiz from Ikea that provides readers with tips on how to get a good night’s sleep. Like other native ads, this campaign shies away from selling a specific product but instead aims to strengthen Ikea’s brand association as a quirky yet accessible organization.

Takeaway: The good old-fashioned quiz, brought back into style (mostly) by Buzzfeed, is a cost-effective and fresh format for native advertising. It fits into the same vein as content like eBooks—you want to take the knowledge and expertise that your company has and use it to help others diagnose issues with their life, business, sleep (above), or other facets of their life.

15. Airbnb (New York Times)

This New York Times/T Brand Studio collaboration with Airbnb tells the story of Ellis Island and immigration in New York, by exploring specific family histories through narration, maps, and archival photos. Although subtle, this native ad focuses on aspects of hospitality and homebuilding that newcomers may experience in New York, a well-aligned sentiment for a short-term housing platform like Airbnb.

Takeaway: Even if your advertising isn’t going to be directly about your product or your company, it can still try to fulfill the mission that your company represents. Airbnb’s brand is all about hospitality, so this piece of content about the legacy of Ellis Island and how it has welcomed immigrants for centuries makes perfect sense for them to post.

16. Leidos (Politico Focus)

Engineering consultancy Leidos appeals to the Beltway set through “Hacker Avenue,” an interactive exploration of the vulnerabilities our society faces as we become increasingly reliant on the Internet of Things. Using smart infographics, a mini-game that leads you to important facts and statistics, and a robust piece of accompanying content, Leidos scored a big win on a platform not typically thought of as being aligned with native advertising.

Takeaway: Infographics are hands-down one of the best ways to create content that’s inherently shareable. Combine a great infographic with a great marketing campaign, and you can see your content spread across the internet like wildfire. For more on how to create sharable infographics, check out our piece on the 6 things all viral infographics have in common.

17. YouTube (Awesome Stuff Week)

To drum up interest in YouTube’s new e-commerce integrations, a campaign was launched to leverage YouTube’s top talent in the gadget and fashion spheres. iJustine and Lewis Hilsentegerof Unbox Therapy were just two of the YouTubers brought together to celebrate what wound up being called “Awesome Stuff Week,” a curated celebration of unboxings and makeup demos. It’s a natural medium for the message that you can now buy items straight from within YouTube videos.

(Image Source)

Takeaway: If you’re trying to tell users about a new service or release a new product, it always helps to build your marketing campaign on the back of something people already know—like influencers. On Instagram, contacting influencers and working with them to increase your exposure can be an easy way to get your brand’s name out there fast.

18. Warner Brothers (Fortune Magazine)

To promote its “Batman vs. Superman” film, Warner Brothers decided to sponsor a native advertising interview with villain Lex Luther Jr, under the guise of sponsorship by “LexCorp.” This is a great way to acknowledge the pitfalls of native advertising (such as the non-discreet sponsorship branding), while also helping maintain suspension of disbelief, for a tycoon like Luther probably would sponsor native advertising in a magazine like Fortune.

Takeaway: You can have some fun with the standard formats of advertising—for instance, there’s no reason you can’t have an interview with a fictional figure appear in the pages of Forbes!

19. IBM (The Atlantic)

The Atlantic proves again that it is at the forefront of developing high-quality and engaging sponsored content, this time for IBM. In this 4 part series, “Blood, Sweat, and Data”new innovations in sports medicine, equipment, and cloud solutions are analyzed alongside accessible infographics and shareable statistics.

Takeaway: Whenever you’re trying to produce engaging content for marketing purposes, you want to identify opportunities you have that will be 1) the least effort for you, and 2) the most entertaining for your audience. Data is a place where you often get this opportunity—you have a lot of it, and when put into the right kind of narrative, it will enthrall your audience.

Go to our website: www.ncmalliance.com

19 Amazing Native Advertising Ad Examples It’s easy to hear the phrase “native advertising” and think, “Psh.” Native advertising can sometimes get a bad reputation, especially when advertisers (or publishers) make big mistakes with how and what kind of content they present.

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cameronwjones · 5 years

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50 Must-Read Event Industry Blogs

Get neck-deep in valuable events industry resources. We've combed the internet for the best blogs on event trends, agencies, associations, marketing campaigns, experiential activations and more.

Though we do our fair share of blogging, we still look to other helpful resources to stay on the ball. Event blogs are chock full of goodies to help organizers and attendees get the most out of their conference planning and event going experience. We’ve put together all the must-reads to stay informed and get inspired!

Event Trends & News Blogs

Source: Bizzabo

1. Bizzabo

The Bizzabo Blog has been listed by Capterra as the number one event planning resource for organizers, let alone the best blog. We publish carefully crafted content multiple times a week in order to keep our readers on the cutting edge. In addition to creating content for event organizers, Bizzabo also built award winning event registration software that allows users to plan all aspects of an event in one place.

Twitter: @Bizzabo

2. Endless Events

For some of the best industry tips and tricks, check out the Endless Entertainment blog. Articles are written to help event planners be better at their jobs, provide them with inspiring event production ideas, and highlight best practices from all over the event planning industry. Articles featured on Endless Entertainment are definitely worth a read.

Twitter: @helloendless

3. BizBash

BizBash is one of our favorite outlets for inspiration! Get creative ideas for your next conference and see what is trendy in the event world while getting the scoop on where and what the leading event professionals are coming up with.

Twitter: @BizBash

4. Event Manager Blog

This blog is only the holy grail of all things events (no big deal). From event management software reviews to social media, Julius and his team cover all their bases. Plus they always have a fun, new take on event ideas. Don’t miss these posts!

Twitter: @EventMB

5. Event Marketer

Event Marketer's content tackles all things face-to-face marketing. While their main focuses are the event and trade show industry, they also report on mobile marketing, mall marketing, street events, buzz marketing, and b

Twitter: @EventMarketer

6. Velvet Chainsaw

Our man Jeff Hurt knows what he’s talking about. On his blog, Velvet Chainsaw, he shares noteworthy posts on a regular basis. His ideas are innovative and he always has a fresh take or different perspective on the event industry. We think this blog should be on the top of your must-read list.

Twitter: @JeffHurt

7. Conferences That Work

This is another great source for tips on how to create memorable events. Adrian Segar, one of our favorite event professionals, writes this blog and we think it is a must-read for first timers and conference planning pros alike.

Twitter: @ASegar

8. Smart Meetings

Find a Speaker or an event, search a venue, or read tons of industry news. This is a one stop shop for conference planners. They know their stuff and luckily they love to share it! Make sure you take a peek at what they preach.

Twitter: @SmartMeetings

9. Event Industry News

All the conference news you could possibly want can be found on this blog. If you crave it, they write it. You can find event everything here and it will keep you updated on important industry news and updates.

Twitter: @EventNewsBlog

10. PlannerWire

Event everything! Event professional Keith Johnson brings you event planning, event marketing, and event technology. He is an expert in the conference arena and shares great advice and news. Mark this as a must read ASAP!

Twitter: @PlannerWire

11. MeetingsNet

No matter what industry you are in, MeetingsNet has resources for any professional organizing an event or meeting. From corporate to medical fields, this blog will offer great tips, designs, and planning ideas. A great resource for all!

Twitter: @meetingsnet

12. Gallus Events

Our man William Gallus, a top guy in the event industry, also writes a blog, where he shares the insights and knowledge he has gained over the years. There is always something to learn from his posts, so keep an eye out for his latest stuff.

Twitter: @GallusEvents

13. International Meetings Review

From coast to coast, or better yet, continent to continent, this blog will give you the latest event news tailored to anywhere in the world. Find out what is most prevalent in your own backyard, but the grass may actually be greener in your neighboring country. Stay worldly and don’t miss out on this content.

Twitter: @IntMtgsRev

14. Successful Meetings

In addition to hosting a series of great events for event organizers, Successful Meetings regularly covers things that event organizers hold dear. From event venue ideas to reviews of event technology, this is a blog worth checking out if you want to stay up-to-date on industry best practices.

Twitter: @SuccessfulMtgs

15. Plan Your Meetings

This blog has all sorts of helpful resources to aid you in the event planning process such as booking hotels, and getting planning assistance from experts. If you're a first-time planner, or need some assistance along the way, turn to Plan Your Meetings for ideas and helpful hints!

Twitter: @PlanYrMeetings

Experiential & Activation Blogs

Source: Because Creative Experiences

16. Because Creative Experiences

Because Creative Experiences has won awards for its articles on events and event planning from all over the world. You can sort their catalogue of resources based on country or industry, which is especially helpful if you're planning an event at an international location you haven't used before!

Twitter: @becauseexm

17. Creative Guerrilla Marketing

Creative Guerrilla Marketing is your one stop shop for all things guerrilla marketing. They report on real world event examples, breaking down viral ads and explaining exactly how they did it and why it worked.

Twitter: @CGuerillaMBlog

18. Social Exposure

Social Exposure's got you covered for all things related to and about experiential marketing. Their latest articles cover topics like how to host a brand activation event and how to measure its success.

Facebook: Social Exposure AU

19. Event Farm

Live experiences are Event Farm's bread and butter. Use this blog to keep up with the latest experiential marketing news about brands who are crushing it and what you can do to duplicate their success.

Twitter: @eventfarm

20. Jawbone

Jawbone digs deep into brand activations and their relationship to human behavior, sales, and more. They feature some of their own events and do a good job of breaking down the event planning process from A to Z.

Twitter: @Jawbone

21. Tigris Events Inc.

Tigris Events Inc. created this blog to help marketers increase profits at a much faster pace than before. They break down event costs, best events by city, and event planning details like tradeshow booth design.

Twitter: @TigrisEventsInc

Marketing & Growth Blogs

Source: HubSpot

22. HubSpot

HubSpot is the go-to resource for marketing of all shapes and sizes. In addition to the blog, HubSpot offers eBooks, free courses, and free software for sales and marketing.

Twitter: @HubSpot

23. Drift

Drift helps marketers learn from the people who have been there and done that. Their leadership series features guests from known brands talking about how they made their company successful.

Twitter: @Drift

24. Radius

Radius calls itself the Revenue Blog because their main mission is to help marketers use their events to drive the bottom line. They focus a lot on data-backed marketing techniques.

Twitter: @radius

25. PostFunnel

Created by Optimove, PostFunnel brings strategy, analysis, and insights into the marketing and growth conversation. Optimizing Facebook ads and navigating eCommerce on Instagram are just some of the topics they get into to.

Twitter: @PostFunnel

26. Unbounce

Unbounce focuses on digital marketing and all the ways you can improve it. They answer specific questions about increasing landing page speed and which designs best convert your audience into paying customers.

Twitter: @unbounce

27. Orbit Media

Orbit Media is all about driving results through standard marketing practices. They even have a bi-weekly email newsletter with their latest tips that over 16,000 people are subscribed to.

Twitter: @orbiteers

28. Moz

Moz is another great resource for those of us who would love to pick the brains of the industry's best and brightest. They also get into tech heavy subjects like GTM cookie tracking and using domain authority for SEO.

Twitter: @Moz

29. Smarp

Need help leveling up your internal marketing and boosting employee engagement? Smarp is for you. Their resources cover social selling, success stories, and more.

Twitter: @BeSmarp

30. Content Marketing Institute

The Content Marketing Institute covers this topic for all levels of marketing experience. Brand trust and back-linking strategy are just a few of the topics you'll find on this blog.

Twitter: @CMIContent

Event Technology Blogs

Source: Corbin Ball

31. Corbin Ball

Corbin Ball's long-running blog has information on tradeshow and meeting planning as well as the latest in event tech. He also has a quarterly newsletter and other interesting bonus content.

Twitter: @corbinball

32. Event Tech Live

Event Tech Live is itself an actual event. But the News section of their website hosts a number of blogs about running successful B2B events with the help of tools like live streaming.

Twitter: @eventtechlive

33. MarTech

As you can probably tell from the name, MarTech's whole mission is to discuss and assess marketing technology. They publish multiple articles every day so you'll always have something to look forward to when you check back on the site.

Twitter: @MarTechConf

34. G2Crowd

G2Crowd is a good place to find info on things like data protection and digital platform trends. Since they're also a software review blog, their section on free digital marketing tools is not to be missed.

Twitter: @G2Crowd

35. Slido

Slido mainly covers tech for conferences, meetings, and presentations. They also have a lot of tips around company culture as well as the nuts and bolts of running successful B2B events.

Twitter: @Slidoapp

36. Meeting Pool

Talks of event apps, social media, tech, and so much more can be found on this site. Dahlia El Gazzar and Tara Thomas, two veteran event planners also curate great content from other relevant sources as well, providing you with everything an event organizer needs.

Twitter: @MeetingPool

37. Techsytalk

One of our fave event profs is the creator of this awesome blog. Liz King kills it with content that includes great event planning and technology tips and news. They are quick, digestible articles, and always very shareable. We can’t go without our daily dose of Techsytalk.

Twitter: @lizkingevents

Hospitality & Incentive Travel Blogs

Source: Skift

38. Skift

Skift is a future-focused blog dedicated to travel news, research, and the latest and greatest in related events. They also take a deep dive into corporate travel and startup brands.

Twitter: @skift

39. MICE Blog

The MICE Blog, run by full-time international blogger Irina Graf, is dedicated to helping corporate event planners from all over the world. She includes a number of helpful case studies and information on planning events in major cities all around the globe.

Twitter: @themiceblog

40. Oracle - Hospitality Blog

This Oracle blog is a great way to find out what's going on in the hospitality and event tech worlds. They showcase events like hackathons and go into detail about the latest property management systems.

Twitter: @OracleHosp

41. Amadeus Hospitality

The Amadeus Hospitality Insight blog has a wealth of real world case studies, infographics, and event trends to share. They also have a heavy focus on sales.

Twitter: @amadeushosp

Event Association Blogs

Source: PCMA

42. PCMA

The Professional Convention Management Association has a pretty cool blog! It is called Convene and is full of event-dedicated gems to educate and expand your mind. They have some very rich and valuable content, so check this joint out!

Twitter: @pcmahq

43. MPI

MPI stands for Meeting Professionals International and the name really says it all. They offer valuable networking opportunities for members all around the world.

Twitter: @MPI

44. NACE

The National Association for Catering and Events has great member resources on their blog. Consider joining if you're looking to be a part of a community for catering and event professionals.

Twitter: @NACEOrg

45. CEMA

The Corporate Event Marketing Association is great for senior-level professionals looking to create relationships with their peers. They offer events that heavily focus on career development and educational networking.

Twitter: @cemaonline

Event Agency Blogs

Source: The Halo Group

46. The Halo Group

The Halo Group is a London-based team of project managers, event producers, designers, fabricators, craftspeople, and temporary structure specialists. Their projects and latest news sections of the website offer a fresh perspective on the industry as a whole through the lens of their own projects.

Twitter: @TheHaloGroup

47. Banks Sadler

Banks Sadler focuses on event management. From venue searching to event execution, they've covered all the bases. They particularly focus on cities like New York, London, Paris, and York.

Twitter: @Banks_Sadler

48. Octagon

Octagon focuses on sports marketing but their blog also provides tips for experiential marketing, PR, and leadership that can apply to most other industries. You'll also find info on sports industry predictions and talent representation here.

Twitter: @Octagon

49. AGENCYAE

AGENCY AE, a full-service brand experience agency, has a lot to share about the latest event trends, experiential marketing theory, and tips they've learned from working their very own projects. They also publish original studies which are definitely worth at least a glance.

Twitter: @agencyae

50. Sparks

Sparks is a global brand experience agency. Their blog covers event planning from A to Z. Expect to find frequently updated articles on topics like things like event strategy, trade show booth trends, and more.

Twitter: @poweredbysparks

Final Thoughts: Must-Ready Events Industry Blogs

We encourage you to read these blogs regularly to take your event planning game to the next level. These bloggers are some of the brightest and best in the game, and they truly have some great knowledge and tips to share. Pair your morning coffee with a blog or two and the caffeine won’t be the only thing that gives you a boost!

Editor's Note: This post was originally published April 14, 2014 and has since been updated.

from Cameron Jones Updates https://blog.bizzabo.com/event-industry-blogs

0 notes

janbaskjdd · 6 years

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The word “Guerrilla,” is not common in marketing and it has an intense meaning too. You must be wondering what is Guerrilla marketing exactly

#web design

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siliconvalleysuccesses · 6 years

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Growth vs Guerrilla marketing

Today show we interview CJterral who is a marketing expert. Who has worked with several early stage startups to help them grow. This segment of the show discusses the first steps to build a brand for you startup and the cost. This show segment focuses on what is the difference between Growth vs Guerrilla marketing