#accepted format slideshare | Explore Tumblr posts and blogs

digiorganize · 4 years ago

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CONTENT MARKETING

Content marketing is the marketing and business process for creating and distributing relevant, unique, and valuable content to draw, acquire, and engage a clearly explain and understood target audience – to drive profitable customer action.

CONTENT MARKETING RULES

• Put Your Customer First Instance, give Importance and trying to attract with emotions.

• Try to help customers not selling your product but make a bond & make connectivity to customers.

• Give your value in advance.

• Focused on customers' needs.

• Try to convince the good news.

• Customers believe in your Company's quality of product and commitment.

• Give true information and build trust.

ADVANTAGES OF CONTENT MARKETING

Reach the Audience to your website from the Search Engine.

Social networks for updates to create value, and an increase in the number of subscribers. Need to build Trust to customers for making a Brand.

Signing in to your website will be a better outcome for your marketing campaign, generating more revenue.

For making understanding to customers, build trust & Emotions will help to increase sales more.

CONTENT TYPES & SENTIMENTS VALUE

Four types of Content are available to Sentiment their values: -

1. Forgiving Entertainments Content generate to reach an audience.

2. Forgiving Inspirational Content generate to reach an audience.

3. Forgiving Educational Content generates to reach an audience.

4. For Convincing your customers in your accepting Terms & Conditions.

TYPES OF WEB CONTENT MARKETING

1. Blog

2. Ebook

3. Logo

4. Banner Image

5. Video

6. mage & Infographic

7. Presentation

8. Webinar

BLOG

A blog (abridged version of a "weblog") is an online magazine or information website that displays details.

The benefit of the blog is that posts & Comments are Easy to Reach & followers.

QUICK BLOG CREATION POINTERS

i. Creating a list post:

· Introduce the Topic

· Give Example

· Appreciate It

· Repeat It

· Call to Action

ii. Interview Post:

· Introduce Your Interviewer

· Put Questions

· Get Answer

· Divide them into sections

· Essence (Conclusion) & Call to Action

iii. Product Review:

· Introduce the Product

· Talk about Manufacturer

· Summary of Access Points / Features

· What you Like

· What you Dislike

· Recommendation

· Conclusion

iv. How To’s:

· Introduce the Problem

· Introduce the Solutions

· Introduce Benefits / Defect of each Solution

· List Steps With Screenshot

· Conclusion

v. Case Studies:

· Short Profile of Benefiter & Benefit Provider

· Initial Challenges

· Solution

· Infusion / Tools Used

· Call-to-Action

vi. Media Post:

· Introduce the Need

· Embed Media

· Write Summary

· Conclusion

eBOOK

Ebook is an Electronic Book. EBook is an informal, non-reusable book that is converted into a digital format that will be read on any digital device such as computer screens or mobile devices.

Easy to download & read in offline mode.

LOGO

A logo is a graphic mark, symbol, logo, or style name used to identify a company, organization, product, or brand. It can take the form of essence or symbolic design, or it can deliver as a style version of a company name if it has enough product visibility.

EXAMPLE OF MY WEBSITE’S LOGO

Digi Organize is a Digital Marketing Agency where I am Digital Marketer who provides Digital Marketing services.

BANNER IMAGE

A banner image is a big picture that you see when opening up a website design. It is usually located at the top, but its location can different as recent design trends shift and designers try to make their websites look more unique. Banner Image is also called a "HERO Image".

EXAMPLE OF MY WEBSITE’S BANNER IMAGE

When you create a Campaign, then Banner Image helps to promote your website. You can also show an Offer or Discount through the banner image.

VIDEO CONTENT

Video content is any content format that features or includes the video. Common forms of video content include vlogs, animated GIFs, live videos, consumer testimonials, presentations (PPT), and webinars or seminars.

Now, Video Content Marketing is very trendy. People prefer this video marketing.

The audience loves to watch Video Content because it is easy to understand with emotions and learn very easily.

IMAGE AND INFOGRAPHICS

An image is a scene representation of something. An infographic is a visual (Scene) representation of any kind of information or data.

An infographic is a collection of images, charts, and minimum text, Long Text that gives an easy-to-understand overview of a topic. As in the example, infographics use thump, engaging visuals (scene) to communicate information quickly and clearly.

PRESENTATION

A speech or talk in which a new product, idea, upload, documents, or piece of work is shown and explained to an audience through SlideShare, Scribd & present on PPT, etc.

WEBINARS

The word Webinar is a combination of 'web' & 'seminar'. A webinar is an event held on the internet which is attended exclusively by an online audience (User) or peoples.

This differs it from a webcast, which also includes the presence of a

physical audience

like carrying towards brings face to face webcast.

#Content Writing Service #Content Marketing Agency #Best Digital Marketing Agency in India #Internet Marketing Company in Allahabad #Digital Marketing Service in Allahabad

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speedytreeinternet-blog · 8 years ago

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How to Upload to SlideShare to Boost Your Blog

#seo seo best practices how to upload how to upload to slideshare what is slideshare boost your blog ways to increase log traffic youtube #seo #seo best practices #how to upload #how to upload to slideshare #what is slideshare #boost blog #ways to increase blog traffic #youtube in slideshare #boost blog traffic slideshare #login to slideshare #accepted format slideshare #angatmakabago #it pinas #itpinas #best seo blog backlink #top backlink #block backlink best #proven backlink blog

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finleycrick7-blog · 6 years ago

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Helium Audio Joiner 1.9.zero.331 Free Download

To allow other assembly members to hear you in a Zoom Meeting, you'll need so as to add your audio supply to the assembly, www.magicaudiotools.com a process referred to as becoming a member of audio." There are two methods to do that, becoming a member of via laptop and joining by way of telephone. The video length equals the audio file period, except you set the length parameter to one thing else. Pre-defined audio quality solutions when saving information corresponding to CD Quality and Radio High quality. Organize the audiobook information in the correct order. Additionally, if there are better audio joiners attracting you, please do not hesitate to inform us. We are going to add them into this article. You may click the "Open file" button on this window to start out enjoying the joined MP3 in your default audio player.

Click on the "Profile" drop-down button and select your desired audio format. With this free online mp3 cutter you possibly can cut a portion from any audio file, or convert a video to MP3 format, and save the consequence as a MP3 music file or ringtone for you cellphone reminiscent of Samsung Galaxy S8, Apple iPhone 8S Plus. Any of the methods you attempt may be very helpful when it is about reducing your audio files. Audio information are sometimes minimize for purposes like ring-tone making and the like. Or, Skype for Business will call you in your cell phone and you may need to accept the decision in an effort to join the assembly. In this guide, you'll discover ways to combine 2 audio information into one online and find out how to merge audio files offline with the perfect audio merger software program. In the first technique that we've we're going to use of a well known audio editor which is Audacity. This option seems if an audio profile is attached to the assembly. You'll be able to choose a video clip and sync it with as much as 16 channels of audio by using the Merge Clips command. Right here on this article we will discuss 10 most frequently chosen software program instruments, that aren't just MP3 joiner but can be used to do extra. If that's the case, there are many applications out there for Home windows 10, and different platforms, that allow you to hitch varied file codecs collectively. More features like quick music video enhancing like video and audio conversion, player, compressor and recorder and so forth are additionally obtainable. Each day, quite a few individuals spare no effort to hunt a robust MP3 Joiner in order to be part of tons of MP3 clips into one for storage or playback or join songs together on-line or merge two mp3 information online. Be part of MP3 and all other sorts of audio information into a much bigger one with high speed for gapless and non-cease playback or sharing. And you can even take away audio from a video or convert a video to audio format. Another useful software that may provide help to combine audio and video information is FormatFactory. Free download FonePaw audio joiner and observe the steps under to combine songs together. Timbre is no doubt among the finest audio and video editors for Android. Leawo Video Converter would immediately begin to convert audio information into one file. Acoustica is a superbly designed, comprehensive audio editor constructed for recording, modifying, mixing, mastering and batch-processing. It shows waveform of the audio files that helps customers of any levels to edit it visually. One other simple application that can assist you combine audio and video recordsdata is AVI-Mux GUI. You may additionally set high quality choices, output file measurement, audio channels and bit charge. One of the easiest instruments, Shuang's Audio Joiner helps you merge your audio recordsdata without spending a dime.

You may file your narration into one other program such because the freeware Audacity If you can put audio online as anmp3 file, then the free service Slideshare allows you to upload a PowerPoint file and synchronise the two, in order that slide transitions happen at particular factors in the audio. Are you looking for for an easy-to-use video cutter and joiner to separate your video into items and then join the remainder components together? One of many simplest instruments, Shuang's Audio Joiner helps you merge your audio recordsdata at no cost. You may choose to stay the original audio formats or change to different audio codecs. The Audio Joiner Plus is just not a sophisticated program and it may be used even by a newbie. It enables to cut an audio with an accurate starting time and ending time in milliseconds. It supports plenty of media file codecs which embody MP3, AAC, OGG, FLAC, WAV, M4A and plenty of other extra, so simply import the audio and re-create it immediately. In addition, you can choose the audio output format as properly, change its configuration and even apply primary effects.

Filmora Video Editor is another best video cutter and joiner for LAPTOP and Mac users. Our free music converter supplies effects and filters to transformed audio: add ReplayGain, normalize, change volume and speed, etc. Audio Joiner net service is a great and simple way to merge audio information of various formats. Another useful characteristic for the audio joiner is the flexibility to add tag info for the output audio file. Launch Free MP3 Joiner and click Add Information" to add separate audio books you download to the duty list. Click Add Video" button to browse and add audio files from local drive. This MP3 Tag Editor will be the most lightweight Android sound tag editing app particularly when it comes to audio tagging. EXECS: This software program bundle can work with most common audio codecs., It is doable to hitch together files related to different codecs. Greatest Audio Merger to Mix Audios Information like Merge MP3, Merge WAV, Merge M4A, Merge FLAC, Merge AAC, Merge AC3, and many others. Just as you'll be able to see from the title, Free Video Cutter Joiner is a handy video editor, which mixes video cutter, video splitter, video trimmer and video merger into one.

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seopro · 5 years ago

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16 Off Page SEO Techniques

Top 16 off page SEO Techniques – There are two separate types of SEO approaches namely Off-Page and the On-Page. Both can be implemented on your blog or business website to generate traffic and even rank them to the higher positions in a search engine. Many people have a great liking for the off-page SEO and thus prefer using it to link building. The article will discuss 16 off page SEO techniques.

LEARN DIGITAL MARKETING Techniques:

Several actionable off-page SEO approaches may be implemented by people who wish to boost their SERP. They include the following:

Social Media Platforms:

These re the most significant resources that can aid you as you try to build authority and trust for your website. You can easily engage with people and help share all your content on a multi-social network. You can draw tons of traffic by simply sharing vast contents on a social media platform. Facebook, Twitter, and LinkedIn are among the top popular social media networks that you can try out!

2.Use the Forum:

You can use it to engage with other like-minded people in your area of specialization. This involves answering questions on a forum to get a large number of following back links. It can also be used to create brand awareness for your product or services on your website thus generate impressive traffic to it. If you happen to come across an active forum or community in the area of your specialization, just make use of it and let them know about your website.

3.Social bookmarking:

Once you find yourself in a popular social bookmarking site that has high authority, you can submit your website or blog. Avoid doing so to spammy or low-quality bookmarking websites since it can mostly hurt your SEO.

4.Sharing an article:

Are you aware that you can easily add great value to your blog by simply submitting an article on a platform with many and active visitors? This has proven to be a genuine approach to generate high quality follow back do links. Below is a list of some few busy platforms where you can share an article, and the results will be pleasing.

Forbes YourStory The Entrepreneur The Digg

5.The Directory Submission:

Popular business directories can be a great advantage for you to submit your blog. This is an excellent way of getting a decent quantity of traffic and again in full authority of your site for the Google SERP. There exists a significant number of blog directories that can easily accept your blog link listing them in their directories. However, it is tough finding a good and high-quality business directory. So, once you come across one, ensure you make good use of it. Note that, you can Google search business directories and then check their domain authority abbreviated as DA. If you get one of this nature or another abbreviated as PA (to mean Page Authority), it simply tells you that, the quality of that website is okay.

6.Q and A platforms:

This is a question and answers panel involving an active asking of question session and a group of people giving different answers for the same question. This is a good place for you to generate great tons of traffic as well as back links by professionally answering some questions on a given website. You can try answering questions in Yahoo Answers and Quora which are mostly consulted for reliable solutions. If your answer is marked and verified, high chance is that people will visit your website to know more about you.

7.Videos on YouTube:

If you have not yet hared ideas in a video by now, with YouTube, you should! It allows you to create an account and then you can upload different types of videos elaborating on a specific area of your specialization. YouTube can be a very creative way of sharing knowledge as well as experience in a visual way. Just as you well know, YouTube happens to be a viral video streaming site under the Google search engine. The platform possesses a commendable authority compared to other sites who spiralize in video streaming.

For you to succeed in using this platform, write a unique description of the related videos and then give a referring link to the bog you have or your website.

8.Guest Blogging:

This is where you visit other peoples blog and post your article which is most likely to give you follow backlinks for your website. Guest blogging can be a great way of getting backlinks. Besides, it adds a lot of value to your blog especially if the content is related to the topic on the host blog. This is a perfect example of the off-Page SEO techniques which can significantly assist you to earn high quality do follow links. Now, you can think of such a guest blogging target. Search the keyword then choose the blog with a good DA as well as PA then begin guest posting.

9.Sharing of document:

Some sites focus on sharing documents, and a good example is SlideShare platform. Under this platform, you can easily upload in different files such as the Pdf file format of the PPT format. Having saved your files with a good keyword can gain you high traffic visitors as the topics will be optimized and displayed first among the searches. The off-page techniques will always assist you to increase the visibility of your sites well as authority in the search engines.

10.Commenting:

When someone famous posts something, you should practice a habit of commenting. There are countless benefits of commenting on such platforms as you can post your comment based on what many people are asking. If they find a solution in your comment, many will want to follow you and get to know more about you. It is here that your website traffic can go even higher. At the end of your comment, you should also let people know who you are and the link to your website should be included. This is a great way of earning backlinks as well as spreading brand awareness.

11.Get a competitor’s backlink:

You can try to poach visitors in the backlinks of your competitors by use of advanced tools such as Ahref, Moz as well as Semrush. This is a great way of helping you get an idea of how and where your competitor is getting backlinks. Remember that, you can also use the same off page SEO approaches for generating backlinks for your competitors

12.PBN Web 2.0:

You can easily take link building of step ahead of other websites. This is done by professionally creating a personal PBN or the personal Branding network. There are numerous web 2.0 platforms that have good authority. You can easily create your free blog on the web 2.0 platform and backlinks to your main blog. To succeed in this, just create a blog for free on the 2.0 web platform or website and then share this among very popular media. A good example of a free blog on web 2.0 includes the following:

Ord press Bloggers Wix Weebly

If you get used to creating your own unique PBN, you can be assured of the best practice for an off-page SEO approach.

13.Building on broken Links:

Here, all you have to do is start by identifying a broken link on other people’s websites then start a process of link building. I know you are asking how to go about this. Well, go to Google Search then type your keyword and the resources. After that, you can click on each result to help you identify the broken link at the resource page. If this happens to be relevant to the niche you have, then create some content around it on your blog or site and then ask the owners of the broken website to replace their content with your new link which leads to your content.

An excellent place to achieve this is by trying link building at the Wikipedia platform. Browse the page that is related to your gap and then presses the enter button. After that, press “CTRL and F” and then type the word “Dead Link” followed by the Enter button. This will direct you to all the dead links if there are any.

Come up with similar content for your website or the blog and then you can start a process of editing the Wikipedia page to ensure your link is replaced. Isn’t this amazing opportunity to get a back link right from the authority site?

14.Business reviews:

This is another well-known off page optimization which plays a big role in SEO. You have a chance to improve brand awareness and give reviews on a popular website. It will help you improve your brand awareness by giving reviews on a famous website. Inserting you URL as well as the name of a high authority review site will help you to get your business brand at the peak of the search engine results.

15.Image sharing:

Some websites concentrate on sharing images. Such sites include Instagram and Pinterest to improve the visibility of your search engine as well as traffic to your site. The contents here are only restricted to web search, but of late, you can also search an image by copying it and pasting at the search window.

16.Crate an autopilot content:

Finally, it is said that content is no doubt the king. It is good for you to come up with a great content that can generate backlinks as well as social shares on the autopilot. There are some content formats that you can use, and thousands of visitors will find their way into your website. They include:

Infographics List posts Why How to Video quiz

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#Off Page SEO #SEO #SEO HACKS #SEO Techniques

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waqasmukhtarv1-blog · 5 years ago

Text

16 Off Page SEO Techniques

Top 16 off page SEO Techniques - There are two separate types of SEO approaches namely Off-Page and the On-Page. Both can be implemented on your blog or business website to generate traffic and even rank them to the higher positions in a search engine. Many people have a great liking for the off-page SEO and thus prefer using it to link building. The article will discuss 16 off page SEO techniques. digitalpakistani

Techniques:

Several actionable off-page SEO approaches may be implemented by people who wish to boost their SERP. They include the following:

1. Social Media Platforms:

2.Use the Forum:

3.Social bookmarking:

4.Sharing an article:

Forbes YourStory The Entrepreneur The Digg

5.The Directory Submission:

6.Q and A platforms:

7.Videos on YouTube:

For you to succeed in using this platform, write a unique description of the related videos and then give a referring link to the bog you have or your website.

8.Guest Blogging:

9.Sharing of document:

10.Commenting:

11.Get a competitor's backlink:

12.PBN Web 2.0:

Ord press Bloggers Wix Weebly

If you get used to creating your own unique PBN, you can be assured of the best practice for an off-page SEO approach.

13.Building on broken Links:

Here, all you have to do is start by identifying a broken link on other people's websites then start a process of link building. I know you are asking how to go about this. Well, go to Google Search then type your keyword and the resources. After that, you can click on each result to help you identify the broken link at the resource page. If this happens to be relevant to the niche you have, then create some content around it on your blog or site and then ask the owners of the broken website to replace their content with your new link which leads to your content.

An excellent place to achieve this is by trying link building at the Wikipedia platform. Browse the page that is related to your gap and then presses the enter button. After that, press "CTRL and F" and then type the word "Dead Link" followed by the Enter button. This will direct you to all the dead links if there are any.

Come up with similar content for your website or the blog and then you can start a process of editing the Wikipedia page to ensure your link is replaced. Isn't this amazing opportunity to get a back link right from the authority site?

14.Business reviews:

15.Image sharing:

16.Crate an autopilot content:

Infographics List posts Why How to Video quiz

Article Source: http://EzineArticles.com/9969119

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i-globalone · 5 years ago

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Sharing is caring! Table of Contents Are you worried? Do you check your stats every day? Are you looking to increase your website traffic? Listen, you’ll get traffic… Trust me, by the end of this article, you will be able to understand how to survive as a website owner. If you’re a blogger, you must be happy because you got a whole heap of solutions that are not available to static site owners. Worried? I’m talking about customization options, plugins, theme changing features, etc. So, now if your biggest scare is the website traffic, then let me tell you something. The traffic will waste if you don’t know what to do with the traffic. In fact, now internet marketers and website owners try to engage the audience to keep them in the loop to offer them more options. We’ll dig deeper into this later on. Let the genie out of the bottle. I have to take care of every type of reader. I know many new bloggers and starters will read this article too, so to keep everything together in the process, I should explain the basic things first before proceeding to the heavy stuff. What is Website Traffic? The website traffic means the number of people who visit a website on a daily, monthly, or annual basis. Normally blogs and websites record and analyze their daily and monthly visitors. The website traffic becomes so essential when it comes to analyzing the website conversion rate. Why does a visitor visit the website? A visitor visits any specific website or blog to learn something, gain knowledge, or to get entertained by the given data and insights. It could be any type and form of data required by the audience that fulfills the desire. Every website’s audience is different from the other website. 3 Main Reasons for Getting Traffic Following are the three essential elements of getting website traffic: 1. Delivery of value When you have something to deliver which counts as valuable, you’re likely to get traffic. Now traffic is itself a huge concept. There are different forms of website traffic such as organic traffic, referral traffic, social media traffic, and paid traffic. Every type of traffic requires some value to be delivered to the audience to gain the trust of visitors as well as the platform. 2. Popularity of Brand The acceptability of the product ensures the website traffic. Have you ever searched for the favorite brand’s products on the Google? People search for Facebook covers, Adobe Photoshop, iPhone devices and such things, because, they know the favorite brands and products, which is why they look for the specific products or brands to learn more about them or directly buy them. 3. Insights and Research This could be a little-advanced level reason of why some blogs and website get traffic. Many of the websites offer a lot of information, stats, and research-based content that helps the audience, and that’s what they need from these sites. Many bloggers use in-depth articles format and support their points with examples and research findings, which resonates with the audience, and they start following those bloggers, which means they not only do read it, but they also share the content with social media contacts. By now, you probably have got some idea how things work here. You will find out much more in the rest of the article, and by the end of this post, you would be pretty much clear about reaching to the newer audience for your blog. Before we proceed to a how-to guide on traffic, you must know a very important aspect of website traffic. It is the source of your traffic. The purpose of telling you is that you get to know some facts that how people arrive on your website. Sources of Website Traffic The common sources of website traffic list will help you understand the floodgate of the website traffic. In this way, you will be able to learn and implement a better strategy: Search Engines: Search engines provide free traffic to our websites. The difficult part is that you have to make your website competitive to become an authority in the specific niche to reach the target audience. Search engines provide free traffic, but it doesn’t mean ever time you publish an article, you will get traffic. There are a bunch of rules and regulations that determine which links are to be displayed earlier than the others, and this happens pretty quickly. Social Media: Social Media is certainly another source of traffic for any website and blog. This shows that your content must be engaging and helpful for the audience, once you get there and start doing it, you will get a great outcome. Social media sites aren’t just about sharing your content. Instead, they require you to reshare others’ content, admire others, and start building relationships with other content creator and social media friends. Referral Content: This is a type of traffic which transfers the visitor from one page to another page. Whenever a website is mentioned somewhere, it normally redirects the visitors to that website. Backlinks: The backlinks are considered the backbone of the whole SEO strategy. These backlinks not only just increase the site authority, but it also gives extra traffic to your website. You’ll always find SEO experts emphasizing on the strategies that build backlinks. Word-of-mouth: This is one of the most important sources of free traffic. Suppose, you impressed someone with your blog, and now you start telling him/her the real success story behind your success. When you explain that how someone helped you expand your business and grow your blog, he will ultimately want to follow the mentors you have worked with or look forward to meeting the person behind your success. How to Get Traffic on Your Website Here is the step-by-step method to start getting free traffic to your website: 1: Select the Target Audience First things first, you have to know that who your target audience is. Even though, it’s a basic step that should be taken before the blog launch, but you can’t ignore it throughout your blogging and web business journey. Selecting the audience means to decide WHO TO TARGET. You must have a clear idea about your audience, if you know your audience, you’ll be able to help them accordingly. The step one could be the game-changer for you. You got to follow the right trail to succeed. That being said, in fact, you can get traffic anyway. That’s not the point, but, what if they (visitors) turn out to be just a one-time visitors and they never come back. People who are new in the business, they try to purchase different paid traffic packages from different providers, and they think they might be able to retain them, even half of them, but it will never happen, because this is not how it works. In fact, there are a few ad companies that pay you for visiting websites. They probably sell the traffic that way. I don’t recommend such tricks and short-term methods which turn out to be useless all the times. Here we talk about BUILDING a strong reader base, not a short-term visitors statistics. They are like smoke. They vaporize after a few minutes. So, select your audience wisely. It’s an essential step to approaching your audience. Once you know who you want to target, the only target remains is, HOW TO TARGET them. Got it? For instance, you sell baby garments (for babies from 1 to 6 months). It means your target audience is pregnant women + new moms. All you need is to target the new mothers with kids from 1 to 6 months old as well as expectant mothers. 2: Choose your Social Media Channels We already know how important the social media is, and we still struggle… (Well, most of us) (okay, a few of us) The problem is we know the importance of social media, but we lack in the DECISION MAKING. You’d be like: WHAT THE HECK IS THIS? Let me tell you, you know all the major social media networks, you have been there for a while now. The problem is that you don’t CHOOSE THE SOCIAL MEDIA CHANNELS… Most of us try to be everywhere on social media and end up dominating nowhere. That is the problem. You can’t be everywhere. However, you can be a SUPER STAR on your favorite social media platforms. This is what I meant. Choose wisely. You can be on Facebook, Twitter, and YouTube or you can be on LinkedIn, Facebook, Slideshare, and Quora. There isn’t any number formula that you can’t exceed 3 or 4 networks. You can be anywhere you want but make sure it must be coherent with your business strategy and customer base. Suppose, if you’re a video-editing service or video tools company, and you are using Twitter and LinkedIn and ignoring YouTube and Facebook, and then you might need to think again. It’s you who need to decide what is best for you and where your audience is hanging out. 3: Influencers Engagement Do you want to get traffic to your website? Build relationships with influencers. Make them friends. Be their loyal followers. They will notice and keep you in the loop after a while. This is a growth hijacking strategy. You have to be the consistent and loyal follower of your favorite influencers. Whether they are Entrepreneurial Guru, SEO giants, or Financial Experts, whoever they are or whoever you follow in your field, you have to keep an eye on their videos, articles, podcasts, and infographics… Follow them, share their content, and leave incredibly thought-provoking comments under their content. Help their followers to understand your influencers’ viewpoint. They will notice you. They will follow you, and they will fall in love with you. Because what you’re doing is exactly they want from their followers. People know this. I’ve seen people doing this everywhere. You should start doing this right now. Don’t panic. It’s not about Twitter, Facebook, or YouTube. Just be there wherever you follow those influencers. And, if you’re far behind that line, just hop in, and start following the influencers in your field. 4: Build your Loyal Audience through Email List At step 4, you might not feel a nudge about this step but you will ultimately thank me in the future for adding this point in this article. This works. People on your list trust you, and you have to develop that relation with your list members. You have built your email list; now I’m going to tell you how it will exactly increase your website traffic. When you keep on building your email list, it will ultimately increase your website visitors as you will keep on engaging them through your updates and newsletters. You probably know that email marketing is one of the biggest online marketing strategies in the world. Every loyal customer or reader doesn’t bookmark your blog or website, but almost everyone checks his/her email, once a week or once a month email newsletter to your email list could start getting more people on your website. People who know your website or company, they could visit again to read a blog post or see an update on your site that you have mentioned in that newsletter. Normally, the brands create helpful articles to engage the subscribers or existing customers. And, they send those articles through their newsletter. This is how they get their existing visitors or customers back to their websites. It might look a little fizzy. But it’s not. Imagine, you’re a company, you have different paid and free traffic campaigns are going on and trying to get more and more people onto your website. You have an email list of people (who subscribed to your newsletter). Wouldn’t it be better if you regularly send them newsletters to get them back to your website? It would certainly increase the ratio of your regular website visitors. 5: Give Value to Others At step 5, we will discuss the giving behavior and its results. When you’re providing value to the readers, it’s going to change their lives. When it does, they will never forget your brand’s name and visit your blog or website again and again. You probably write great content and trying to help out your readers, if you’re an online tool, I’m sure your tool helps lots of people every day, and if you’re a service firm, you might be helping your customers to provide the best solutions possible. We all want more traffic on our websites and blogs. Do you know why? Because we all want to grow. Now, I’ll tell you how you can give value to others and grow your business. If you’re not continuously creating the content on your blog, you’re making the mistake, and if you’re publishing content, then try to make it USEFUL. You have to create the right message and provide everything possible in the content to make it useful, whether you have to add references, online tools, and relevant articles from other websites. The readers need to be satisfied, whatever it takes… Do it. There are two benefits of linking to others’ (content and websites): I. Readers get benefit: The readers love when they find something relevant to the topic, and it helps them. They want to know the solutions and solve their problems. II. Brands and companies notice: When you add the related tools or exact products that help readers, not only readers like it, the brands you’re also mentioning notice and start recognizing your brand. They can share your content on social media too. 6: Use Images in the Content At step 6, we will analyze pictures and images. A picture is worth a thousand words. You probably heard of that. Pictures are important, no one denies it. Pictures and images in the content make it worthwhile, not only do they engage the audience to stay a little longer on the page, but they also help the page to ranked well in the search engines. It’s been seen that the article gets traffic on the specific image, which means if that image weren’t there, there would be no traffic on that article. That is why content marketers and SEOs recommend using images in the content. Read: 5 Best Places For Bloggers to Get FREE Stock Images Canva is a popular tool to create images and graphics to use in the content and web pages. It shows that how important the images are for getting our articles ranked in the search engines and getting organic traffic. If someone says that written content and images are two inter-related methods of getting search traffic, then it won’t be wrong because both support each other in getting organic traffic and get standalone search traffic as well. 7: Use Online Advertising Tool The step #7 is a paid form of getting traffic. This is one of the popular online marketing strategies. Although, it doesn’t just require to spend some bucks to get your hundreds of leads for your business. You need to be very technical, analytical, and sharp with your online advertising strategy. In online marketing, online advertising has different levels and methods. You can surely get traffic from paid methods, and if the campaign goes right, you can take your business to the next level. Although, it solely depends on the experience and efficiency that you put into the advertising campaign, however, it recommended to test, analyze, and adapt to get better in your online advertising. You might get a lot of visitors but not sales through one platform and could get a few clicks, but most of the leads turn into paying customers. Although, every online advertising network asks the advertisers to add the specific measures to identify their demands and provide them quality traffic. This could be a vital source of getting traffic on our websites. Your Part Everybody wants to get more visitors. I tried to explain that visitors aren’t an issue. I just tried to deliver that you have to utilize the website visitors. If thousands of visitors visit your website in a month, and none of them helps you to earn money, then how would it be beneficial for you? Whether you’re running a website or a blog, try to create a funnel along with a front channel to utilize your visitors, even if they are a few in numbers. In the beginning, people dream of getting thousands of visitors on their websites. Once their websites start growing, their web hosting and maintenance costs go up. You got to use the best web hosting service when your traffic increases. The point is, whether you want to get traffic that is of no use, or you’re targeting the specifically targeted visitors who turn out to be your customers. The choice is yours. Which type of website traffic would you prefer? /*Archive Template Only*/ #wp-coupons-outer-wrapper { padding-left: 20px; padding-right: 20px; } #wp-coupons-wrapper { max-width: 1200px; } /*Navigation*/ body .wp-coupons-nav a, body .wp-coupons-nav a:visited { font-size: ; color: #0c0402; } body .wp-coupons-nav a:hover, body .wp-coupons-nav a.wp-coupons-nav-selected { color: #0872aa; } body .wp-coupons-subnav a, body .wp-coupons-subnav a:visited { font-size: ; color: #0c0402; border-color: #0c0402; } body .wp-coupons-subnav a.active, body .wp-coupons-subnav a:hover { color: #0872aa; border-color: #0872aa; } /*Coupon Panel*/ .wp-coupons-coupon-panel { background: #e5e5e5; } .wp-coupons-coupon-panel .wp-coupons-discount-percent { background: #1b3e5a; color: #ffffff; font-size: ; } .wp-coupons-coupon-panel .wp-coupons-expiration { color: ; font-size: ; } .wp-coupons-coupon-panel .wp-coupons-discount-code { background: #f9cc29; color: #0c0c0c; font-size: ; } .wp-coupons-coupon-panel .wp-coupons-discount-code span { color: #0c0c0c; border-color: #0c0c0c; } .wp-coupons-coupon-panel .wp-coupons-ctr:before { border-color: #f9cc29 transparent; } .wp-coupons-coupon-panel .wp-coupons-ctr:after { border-color: #f9cc29; } .wp-coupons-coupon-panel .coupon-separator { border-color: #d0d2d7; } .wp-coupons-coupon-panel .coupon-title { font-size: ; } .wp-coupons-coupon-panel .coupon-title, .wp-coupons-coupon-panel .coupon-title:visited, .wp-coupons-coupon-panel .coupon-link, .wp-coupons-coupon-panel .coupon-link:visited, .wp-coupons-banner .coupon-title { color: #0c0402; } .wp-coupons-coupon-panel .coupon-title:hover, .wp-coupons-coupon-panel .coupon-link:hover { color: #0872aa; } .wp-coupons-coupon-panel .coupon-description { font-size: 22px; line-height: ; min-height: ; max-height: ; } .wp-coupons-coupon-panel .coupon-type, .wp-coupons-coupon-panel .coupon-type:hover, .wp-coupons-coupon-panel .coupon-type:visited { color: #000000; font-size: ; } .wp-coupons-coupon-panel a.coupon-link { font-size: ; } /*Pagination*/ body .wp-coupons-navigation .page-numbers, body .wp-coupons-navigation .page-numbers:visited { background-color: #0c0402; } body .wp-coupons-navigation .page-numbers.current, body .wp-coupons-navigation .page-numbers:hover { background-color: #0872aa; } /*Click to Reveal Popup*/ #wp-coupons-ctr-popup #wp-coupons-ctr-discount-code span { background: #f9cc29; color: #0c0c0c; } #wp-coupons-ctr-popup #wp-coupons-ctr-discount-url a { color: #0c0402; } #wp-coupons-ctr-popup #wp-coupons-ctr-discount-url a:hover { color: #0872aa; } /*Buttons*/ body a.wp-coupons-button { background: #0c0402; border-color: #0c0402; font-size: ; } body a.wp-coupons-button:hover { color: #0872aa; border-color: #0872aa; } @media(min-width: 794px) { .wp-coupons-coupon.list.compact .wp-coupons-coupon-panel .coupon-link, .wp-coupons-coupon.list.minimal .wp-coupons-coupon-panel .coupon-link { font-size: 22px; line-height: ; } } source http://wtf.telenor.com.np/2020/01/18/a-newbies-guide-on-how-to-get-traffic-to-your-website-in-2020/

http://m.globalone.com.np/2020/01/a-newbies-guide-on-how-to-get-traffic.html

#SEO #Local SEO training

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charly-ra · 6 years ago

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10 Tips To Successfully Manage Your Company Page On LinkedIn

LinkedIn relaunched their Company Pages as LinkedIn Pages last November. The relaunch included a number of new features and upgraded features that let B2B marketers manage a company page on LinkedIn more effectively than before.

If you haven’t had a chance to catch up on the update, or you’ve perhaps been neglecting your LinkedIn Pages while you were pursuing other things, this article can give you a quick brush up.

We’ll show you what you need to do to manage your company page on LinkedIn in 2019, and give you a few opportunities for extra credit so your company can stand out and win more business.

Make Sure Your LinkedIn Company Page is COMPLETELY Filled Out

Let’s start with some low-hanging fruit. Maybe you created your LinkedIn Page a long time ago, and have perhaps forgotten about it recently, or you’ve neglected it a bit in the last few years. If that’s the case, it’s a good idea to check in and see how your Page looks now. Since the update last November, there are a few new fields and settings to update.

This only takes a minute or two, but it’s a high-return task. Completing your LinkedIn Page’s information will usually net your Page about 30% more traffic.

Here’s what you need to complete:

Upload your logo.

Add a tagline.

Describe your company in about three sentences. According to LinkedIn, most companies use this space to describe their “vision, mission, values, and a brief description of their products and/or services.” Of course, if you can sprinkle a couple of keywords into your company description, all the better.

Add your website’s URL.

Add your phone number.

Add your industry.

Add your company size.

Add your company type.

Add the year you were founded.

Update your specialities (again, think about your keywords here).

Add a cover image for your page.

And voilà – you now have a fully completed LinkedIn Page.

There’s a video guide from LinkedIn about how to do this introductory setup here.

And here’s what the interface itself looks like:

Set up Admins to Manage Your Company Page on LinkedIn

If you’ve used almost any social media management tool, you’ll be familiar with the idea of “Community Managers,” – basically account admins who plan and post all social media content, and who are tasked with responding to comments and possibly forwarding any complaints to Customer Service.

LinkedIn’s new Pages has this functionality. Page admins can post and share content, and they can reply to comments as well. They can do this work from almost anywhere, too: LinkedIn’s app allows admins to manage a company Page on LinkedIn when they’re on the go or from their desktops.

Share Content from Employees

This may be one of the best new features of LinkedIn Pages. It finally makes it easy to share top-performing posts from company employees to the company’s Page. This sort of employee advocacy is powerful, effective, and not used nearly enough.

Of course, this means you’ll have to get all your employees to update their LinkedIn accounts, and link their accounts to your company Page. Fortunately, that’s not hard. There are instructions for how to do it here. Note that only an employee can add themselves to a LinkedIn Page; admins can’t do it.

Here’s an example of a post Glassdoor’s official LinkedIn Page re-shared from an employee’s feed:

LinkedIn Page admins can also reshare any post – from anyone – that directly mentions their LinkedIn Page. So if a client mentions you, or someone mentions a webinar or conference event you’re holding – all that can be re-shared to your LinkedIn Page.

Instructions for how to re-share any post that mentions your page are here.

Use Hashtags

Each LinkedIn Page can be associated with up to three hashtags. Hashtags have had their challenges on LinkedIn, but they do work on the platform now. Including your three most valuable hashtags on your Page is a good idea.

Share PowerPoint Presentations, PDFs, and Word Docs Directly from LinkedIn Pages Posts

Get extra visibility for your presentations. You can still upload presentation decks to SlideShare (which is owed by Microsoft, which also owns LinkedIn).

HubSpot shares a lot of embedded SlideShares on its LinkedIn Page. Notice how they’ve also bent “the rule” (or more accurately, the assumption) that an embedded PowerPoint has to be horizontal.

This vertical PowerPoint takes up much more space in the feed, so people are more likely to notice it when it first gets published. Also, because you can click through the PDF, and because of the shape, it’s very reminiscent of an Instagram story. HubSpot has managed to make the old PowerPoint format seem new again.

Include All of Your Company Locations

Remember: People don’t do business with businesses. People do business with people.

One of the most compelling reasons to do business with one person over another is how close they are. But that’s not the only reason to include your company’s locations in your LinkedIn Page. It can also help you show up for more searches on LinkedIn, and it can help you attract local talent.

Use Content Suggestions to Find Content to Share

The best B2B social media accounts don’t just share their own content. They share third-party content, too – articles, research studies and other high-value content that will be useful to their audience.

There are dozens of content curation tools that can help you easily find great content to share. LinkedIn is now offering another option. From within your LinkedIn Page, you can use “Content Suggestions” as a content curation tool.

Content suggestions has several filters that make it more useful than many other content curation tools. You can filter content by country, for instance, and by industry, and by what people of different seniorities are sharing.

It’s an interesting, free way to find good content to share on LinkedIn. You could also use it to find content to share on your other social media accounts.

You could even use Content Suggestions to add a bit more content to your email newsletter. Many companies now have a “What We’re Reading” section in their newsletters with curated articles they think are especially interesting.

Post to Your LinkedIn Page at Least Once a Week

According to LinkedIn, “pages that post weekly see a 2x lift in engagement.” The reach for LinkedIn is also excellent (especially compared to Facebook). LinkedIn claims that companies who post 20 times per month will reach 60% of their audience. That’s about ten times better than what most B2B companies are getting on Facebook now.

Post More Videos

LinkedIn hasn’t always been as video-friendly as it is now. So if you’re still managing your company page on LinkedIn like you were a few years ago, with text-based posts, it’s time to evolve.

Here are a few best practices for video on LinkedIn:

Keep videos short. LinkedIn will accept videos up to ten minutes long, but shorter videos tend to work better. Even 30 seconds isn’t too short.

Upload your videos directly to LinkedIn. Don’t use a YouTube link, for example.

Upload MP4 video files rather than MOVs files. If you use the MP4 format, you’ll be able to include a title, a custom thumbnail, and an SRT captions file.

Marketing superstar Neil Patel recently published a video about getting more video views on LinkedIn. He believes LinkedIn video is one of the best opportunities for exposure in marketing right now. Why? Because LinkedIn’s algorithm is “hungry” for video content. So you’re likely to get four to five times more views and engagement for video on LinkedIn than you’d ever get with text-based content.

Make Use of the Custom Call-To-Action Button

Engagement with your posts on LinkedIn is great, but a better goal for managing a company page on LinkedIn is to have people click through to your website and complete a specific action. Call-to-actions help with this.

Here are the custom call-to-action buttons now available for LinkedIn Pages:

Learn More

Visit Website

The call-to-action button will appear right below your company’s tagline, which turns that copy into a prime opportunity to invite people to contact you for a special offer, sign up for your newsletter, or register for a special event.

Here’s what the custom call to action looks like from within the desktop version of LinkedIn:

And here’s what the setup for it looks like:

Conclusion

LinkedIn Company Pages can be an excellent way to build a hub for your business on this critical B2B social media platform. And while LinkedIn certainly doesn’t have the reach that Facebook has, being able to reach 60% of a small audience may end up being better than reaching 0.6% of your audience on Facebook.

But it’s the employee post sharing features of these new Pages that we like the most. Many star employees fully understand the benefits of maintaining a personal brand, and they regularly share professional wins and great social posts.

Being able to reshare those posts to a company social media feed is a great way to improve engagement, be more approachable as a business, and showcase the type of great people your clients or customers will get to work with.

from http://bit.ly/2xH7wqZ

#Digital Marketing

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webart-studio · 6 years ago

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Three Methods To Promote Your Startup Like A Professional in 2019

Advertising is among the largest challenges that any startup will face.

It’s powerful to face out from the group when 50 million new startups launch yearly – the competitors is fierce.

However even when your product is top-notch, you can not generate gross sales with out dedicating assets in direction of promotion.

The next startup promotion strategies offers you concepts on tips on how to market your startup like a professional.

1. Content material advertising and marketing

Content material advertising and marketing is the very best start line for any startup. Why? It’s cheaper than advertisements and more practical than chilly calling.

HubSpot, for instance, has discovered that just about half of firms that experiment with implementing inbound advertising and marketing packages begin to see vital will increase in net visitors inside two to 4 months. And extra entrepreneurs who participated within the examine attributed their visitors progress to running a blog than every other exercise.

Picture Supply

Should you’re fascinated with producing leads and gross sales to your startup, keep on with content material advertising and marketing. It may possibly take months if not years to work by itself. However with a little bit of paid promotion within the combine, it gained’t disappoint you, even within the quick time period.

“Content material,” on this context, contains all kinds of media belongings: Textual content, pictures, infographics, movies, podcasts, PDFs, GIFs and past. So while you’re making a content material advertising and marketing technique to your startup, use a wide range of content material varieties.

Higher but, repurpose content material to achieve a brand new viewers. As an illustration, you possibly can convert a weblog publish right into a PowerPoint deck and publish it on SlideShare, you possibly can convert a weblog publish right into a video, or you need to use a number of weblog posts to create a free course, and so forth.

Right here is the way it works:

Create superior content material

Publish content material in your web site, on third-party publications and platforms

Promote your content material so it reaches your target market

Repurpose content material to achieve a brand new viewers

Promote once more

Measure the outcomes and double down on the codecs, subjects, and channels that carry out the very best

2. Webinars

These days, one of the crucial impactful ways for selling a startup’s answer is with webinars. This technique offers you ample time to inform viewers about your organization and product, because it offers you the chance to maintain individuals taking note of a multimedia presentation for about an hour.

You may generate leads, you possibly can share your display to indicate attendees your product in motion, you possibly can pre-sell, and also you even generate content material that can be utilized later in your weblog or social profiles.

In line with the 2018 Content material Preferences Survey from Demand Gen Report, B2B consumers are keen to spend extra time consuming a webinar than different kinds of content material. What’s extra, some three-quarters of B2B consumers are keen to share their contact particulars as a way to entry webinars, making it the best “lead magnet” format.

Conducting a webinar isn’t an enormous deal – arising with a compelling, audience-centric matter, and getting the best individuals to concentrate on it, are sometimes the true challenges. It’s a must to promote your webinar throughout a number of channels to extend attendance.

Whereas it may be tempting to run your webinar in a gated atmosphere solely, you would possibly drive higher impression by streaming it stay to your audiences on YouTube and Fb as nicely, the place video content material discovery is a core aspect of the platform’s expertise. ClickMeeting’s webinar platform, for instance, makes this kind of stay streaming simple, with just some clicks.

Picture Supply

Simply bear in mind – working and managing a webinar includes expertise, so be sure you have the best {hardware} and connectivity in place to add high quality video out of your workplace to the cloud. Poor technical efficiency can wreck your webinar and can destroy your model picture.

So do your homework.

3. Influencer advertising and marketing

If nothing else works, influencer advertising and marketing will.

As a lot as 94% of entrepreneurs who’ve used influencer advertising and marketing reported that it’s efficient as a result of it has 11x larger ROI than different types of digital advertising and marketing.

The one draw back of influencer advertising and marketing is that it’s costly. It may possibly value you numerous and that is the place it will get powerful for startups to rent influencers. When you have a restricted advertising and marketing funds, it’s best to companion with a number of area of interest audience-relevant micro influencers who’re extra inexpensive.

Picture Supply

Alternatively, you can also make your influencer advertising and marketing extra inexpensive by turning your individual startup’s govt leaders into acknowledged, trusted influencers.

For instance, CEO Teaching Worldwide has discovered that by creating and sharpening their management abilities, their purchasers have been in a position to obtain an common revenue progress fee of 210% after 4 years of teaching.

Nonetheless, we don’t all have the time to decide to a full-on govt teaching program. Keep in mind which you could additionally develop your individual powers of affect with accelerated programs like these on Udemy and Lynda.

Conclusion

So which advertising and marketing method will you select to advertise your startup?

The very best reply is: Attempt.

Take a look at all of them, and see what works finest to your startup. Use content material advertising and marketing to generate leads, webinars to nurture leads, and influencer advertising and marketing to generate gross sales.

You may provide you with an acceptable advertising and marketing technique to your startup and analyze outcomes. Measure ROI, tweak your technique and transfer on.

Visitor creator: Vikas Agrawal is a start-up Investor & co-founder of the Infographic design company Infobrandz that gives inventive and premium visible content material options to medium to giant firms. Content material created by Infobrandz are cherished, shared & might be discovered everywhere in the web on excessive authority platforms like HuffingtonPost, Businessinsider, Forbes , Tech.co & EliteDaily.

!function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '1844651365833554'); fbq('track', 'PageView'); Supply hyperlink

source https://webart-studio.com/three-methods-to-promote-your-startup-like-a-professional-in-2019/

#start up #entrepreneurs #new business #online marketing #wordpress websites #productivity #sm

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flevycom · 6 years ago

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Advanced Product Quality Planning (APQP)

This Slideshare presentation is a partial preview of the full business document. To view and download the full document, please go here: http://bit.ly/2CQWrWl DOCUMENT DESCRIPTION Advanced Product Quality Planning (APQP) is a structured method of defining and establishing the steps necessary to assure that a product satisfies the customer. It provides a set of detailed requirements to be undertaken at each stage in the APQP system. APQP is used when a new and/or significantly changed product or process could lead to a failure that would expose the supplier to customer dissatisfaction, safety concerns, or unplanned increase of cost to produce. The goal of APQP is to facilitate communication between all persons and activities involved in a program and ensure that all required steps are completed on time, of high quality and at acceptable cost. This presentation can be used to brief your employees to create awareness of the APQP quality standard. Alternatively, the presentation can be used to supplement your IAFT 16949:2016 and/or ISO 9001:2015 materials for the training of QA professionals and internal auditors. NOTE: This presentation includes a free copy of Control Plan template (Excel format). LEARNING OBJECTIVES 1. Provide background knowledge on APQP. 2. Gain an overview of the APQP process and the key activities. 3. Define the 5 phases of APQP, including the input and output requirements. 4. Learn how to define a Control Plan. CONTENTS 1. OVERVIEW OF APQP About AIAG Introduction to APQP Background of APQP Working in Silos Results in Poor Quality Design What is Quality Planning? What is APQP? APQP Acronyms Goal of APQP Benefits of APQP to the Customer Benefits of APQP to the Supplier Roadblocks to APQP APQP Process Flow The 5 Phases of APQP 2. APQP PROCESS The APQP Process is Based on the Plan-Do-Study-Act (PDSA) Cycle APQP Timing Chart APQP Phases & Key Activities Preparing for APQP Phase 1: Plan & Define Program Phase 2: Product Design & Development Phase 3: Process Design & Development Phase 4: Product & Process Validation Phase 5: Feedback Assessment & Corrective Action List of APQP Elements Exercise: APQP Phases Core Tools APQP: Key Takeaways 3. CONTROL PLAN Control Plan Control Plan Template Control Plan: Tool Interaction Anatomy of the Control Plan Example of Control Plan Control Plan: Reviewer's Checklist Control Plan & APQP via Slideshows by User: flevydocs http://bit.ly/2HDJ95m

#Slideshows by User: flevydocs #slideshare #presentation

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hotspreadpage · 7 years ago

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Road Map to Success: Content Distribution Essentials That Win Eyeballs

No matter how much time and care you put into building your strategy, outlining your editorial plans and processes, or crafting persuasive, engaging, high-quality copy, your brand’s potential for success often lives or dies by your distribution and promotion choices.

Though a lot of work must happen before you reach this point, the distribution phase is ground zero for your content marketing program – the point where your goals, audience insights, tactical choices, and creative executions get put to the test. And remember, with so many media channels and platforms to choose from and so many messages competing for your audience’s attention, you also need to promote what you publish (through social media or other paid and unpaid techniques) to fulfill its marketing promise.

The distribution phase is ground zero for your #contentmarketing program, says @joderama. Click To Tweet

Ready to set the stage for optimal content discovery, engagement, and performance? Read on for a handy tutorial on the essentials, along with resources to help you hit the ground running.

Before you proceed: If you aren’t confident you have the right foundation to support your distribution and promotion – or just need a quick refresher on a topic – review our previous Road Map to Success guides:

Resources to Refresh Your Content Marketing Program

Content Marketing Strategy Essentials

Turn Your Strategy Into a Stellar Editorial Content Plan

Creating the Content of Your Audience’s Dreams

Practical view of content distribution

There are three main components in the process for enabling your brand to build (and grow) communities of loyal, engaged consumers around your content:

Evaluate your distribution options.

Develop and document your channel plan.

Promote your content and amplify its impact.

1. Evaluate your distribution options

Many brands mistakenly assume they need to post their content anywhere and everywhere to increase their chances of achieving the desired results. But the problem with the spray-and-pray approach to content distribution is that it holds little regard for whether the right people are being reached, whether those communities are receptive to your messages, or whether the audience relationships built there make a meaningful impact on your business.

Because your team’s ability to produce, track, and measure content gets exponentially more complicated with each outpost you add to your marketing matrix, it’s important to gauge the relative value of each publishing platform and channel before you share your content there.

Gauge the value of each publishing platform & channel before you share content, says @joderama. Click To Tweet

Explore your media platform options

Content distribution opportunities typically fall into one of three platform categories:

Owned media: Your brand owns and controls these content and distribution channels, such as your websites, email, newsletters, and (to a degree) social media accounts. However, it can be challenging to condition audiences to go out of their way to visit these outposts regularly.

Shared media: Social media channels have opened up a host of opportunities for marketers to post original content – both on a schedule or in response to relevant consumer conversations happening in the community. However, your activities on these platforms are ultimately controlled by the business decisions of a third party, which can change its policies and procedures – or cease operations altogether – at a moment’s notice.

Paid media: I dig into this category more when I discuss promotion (in Part 3 below), but from a general standpoint, these opportunities enable your business to share any messages it wants and control the environment in which they appear at a cost.

Establish your primary distribution media model

Most brands eventually need to distribute content effectively across a mix of platforms to stay competitive and grow their influence. However, when starting your program (or launching a new initiative under an existing program), it may be helpful to start with a single channel on one owned-media platform – like a company blog or a podcast on your business website.

Not only is it easier to control the flow of information on a channel that you own, it also can serve as a home base for the flow of traffic your content generates. Once you build a strong audience of engaged followers, you can expand to other channels to drive more traffic your way and extend and enhance the audience’s experience with your brand.

Make smart channel choices

Whether you are a content marketing novice looking to start small, an experienced practitioner looking to refresh a flagging initiative, or a seasoned expert wanting to make the biggest splash possible with a massive, multi-platform content launch, you need to decide which channels make the most sense for distribution. Some channels are more appropriate for your content than others, so you want a clear understanding of the unique value proposition of each, and how strongly those benefits align with your audience, brand voice, and goals.

You need to decide which channels make the most sense for #content distribution, says @joderama. Click To Tweet

Here are some factors to consider:

Audience characteristics: What audience are you most likely to reach on this channel? Does it align with any of your content personas? Will this audience find value in what you have to offer?

Rules of engagement: How often would this audience be open to hearing from you? Are certain topics off limits? Would it be acceptable to share lengthy, text-based content here or would photos or videos be a better fit?

Communication style: Will your brand’s content tone, voice, and style be a good fit for this community? Are there conversations of a sensitive nature that might put your brand at risk?

Brand resources and capabilities: Do you have the right resources to consistently engage here? Are you prepared to listen to, respond to, and participate in existing discussions in addition to starting conversations of your own?

Deepen your understanding

Need more help selecting the best distribution media, formats, and channels for your business? Start your journey of discovery with these key resources:

Cross the divide between paid, owned, and earned media

Use these top content distribution tactics

Read the Content Marketer’s Social Media Survival Guide

Analyze essential distribution platforms:

Email (e.g., newsletters)

Video (both pre-produced and livestreaming platforms)

Blogs and website articles

In-person events (e.g., conferences, live experiences)

Online presentation platforms (e.g., SlideShare)

Webinars or virtual conferences

Print publications

2. Develop and document your distribution plan

Determining your most valuable distribution venues is a core step in the content distribution process. But it’s equally (if not more) important to document your channel plan (or use case) so everybody on your team knows what is expected and can move in the same direction.

Plan for purposeful channel usage

Once you’ve generated a short list of the most viable channel options, building an actionable distribution plan is straightforward. Kick things off by looking at how each channel you want to use matches with the audience, goals, and priorities outlined in your content marketing strategy, and the team resources and content types established under your editorial plan. If a channel doesn’t line up for any reason, consider keeping it off your plan (you can always go back and add it later).

Match your channel to the audience, goals & priorities defined in #contentmarketing strategy. @joderama Click To Tweet

Don’t have a documented content marketing strategy or editorial plan in place? You can use this list of considerations to build a quick framework for distribution:

Your audience: What persona(s) is most active/engaged on this channel?

Target goals/benefits: What will this channel help you accomplish? Do unique opportunities exist that you can’t achieve elsewhere?

Featured topics: Specify subject areas/conversations likely to resonate with this community.

Target velocity: How often and what time of day should you post on this channel? How much should be spent listening vs. contributing to relevant conversations?

Formats: What content types will you use here? What formats could give you a competitive advantage in this space?

Tone and rules of engagement: What conversation style and voice work best? What are special criteria or considerations to follow?

Team resources: Who is the team member in charge of communication on this channel? Will other personnel be authorized to post on company’s behalf? Who will be notified if questions arise or issues escalate?

Calls to action: What owned media/conversion points should traffic be driven to?

Key performance indicators (KPIs): What metrics will gauge content performance against your goals?

Document your decisions

The final step is to document the pertinent details of your distribution decisions, so the information can be referenced easily, updated as necessary, and shared throughout your organization.

One method is to build a detailed matrix of key information for each of your chosen distribution channels. If you take a look at the sample template below – in which the information has been filled in for a single channel (Facebook) – you can get an idea of how this might look once you are finished.

Click to enlarge

Editor’s note: While we used CMI as a reference for this template, the sample data shown does not represent our actual channel plan.

Put all the pieces in place

Looking for additional tools and templates for building your distribution plan? These resources might help:

Creation of a smart, yet simple, channel plan [template]

Multichannel content marketing planner

2018 Content Marketing Toolkit

3. Promote your content and amplify its impact

Simply posting your content and waiting for your ideal audience to magically discover it just doesn’t cut it. You need to do a little marketing legwork for your efforts to get found and consumed by the right audiences (at the right times and places), deliver on their expectations, and enable them to spread your brand influence further – no matter where you decide to publish.

Optimize your content for organic search

How you position your assets largely determines whether they make it into the hands of the consumers you are looking to engage. With search playing such a powerful role in content discovery, it’s vital your content be optimized for search engines to easily discover, categorize, and feature it prominently when your target audience runs queries relevant to your business.

Consider these factors when setting up your content for greater search success – and stronger performance overall:

Metadata: Metadata is a broad category that covers a range of ways you can ascribe meaning and context to your content assets – including categories, tags, page titles, and URLs – so search engines can effectively rank and display your content.

Keywords/key phrases: Keywords are a type of metadata tag – they tell search engines what your content is about, so they can let your audience know when you have the information they seek. Make sure the ones you choose are descriptive and clear, but also hit the sweet spot between search volume and level of competition.

Link building: Earning referral traffic via backlinks to your content from authoritative, well-respected publications, relevant social media influencers, prominent industry thought leaders, and other high-profile communities is the currency that SEO successes trade on.

Calls to action: These are the “little statements that could,” as they both signal to users you want them to do something after engaging with your content and to put them on your designated path toward that conversion.

With organic reach on social media in sharp decline, and search trends and algorithm changes continually complicating the playing field, if you want your content to help further your business purpose, you should consider amplifying its power with paid promotion.

Most marketers should be familiar with paid advertising techniques – like banner ads, sponsorship deals, paid product placement, and the like – and you can certainly use these techniques to promote your content just as you would a product or service. But content marketers can also take advantage of more strategic, subtle, and authentic means of getting their high-quality content efforts in front of the right consumers, such as:

Native advertising: Rather than disrupting the reader’s editorial experience, the content in native advertising and other sponsored content campaigns is designed to align with the tone, format, and topical focus of the articles a reader would expect to find on that publisher’s site.

Paid search: This technique involves purchasing pay-per-click ads or other sponsored listings that appear near the top of search engine results pages (SERP) when consumers search for information relevant to your content.

Influencer marketing: Influencer marketing programs enlist the assistance of strong voices in your industry – i.e., people who have the ear of your target audience – to help bring your content to their attention.

Paid social media promotion: You should be distributing your content on your audience’s favorite social channels, and organically promoting it by encouraging your fans and followers to share it among their networks. But you can boost your content’s reach much further, and do so much faster, by building paid promotional campaigns around your strongest content assets and special features.

Recycle high-performing assets into evergreen classics

Above and beyond paid and organic promotion, you can extend the reach and impact of your top-performing assets by periodically reusing and resurfacing them. By amplifying content pieces already resonating and driving strong results, you reinforce your brand’s value in the mind of your audience, while increasing the odds that your best work will get discovered by audiences that may have missed it the first time around.

Extend the reach and impact of your top #content assets by periodically reusing or resurfacing them. @joderama Click To Tweet

The following recycling techniques – used alone or in combination – can help you extend the value of your older assets, place your best information in a fresh context, or add something new and useful to a popular conversation:

Republish it: If an asset’s value hasn’t diminished since its publication but its performance has started to slip, simply republish it (making sure to replace any outdated information) so it makes its way back into readers’ feeds and onto their radar.

Repackage it: This involves deconstructing your long-form content – like blog posts, white papers, and e-books – into smaller, modular assets. Those assets can be combined with other relevant information on the topic to form a new piece that might be more attractive to different audiences.

Repurpose it: Like repackaging, repurposing involves deconstructing your original assets; but rather than combining them with other content pieces, the individual pieces become a new form of conversation. The message itself remains mostly intact – it’s just tailored to suit a different purpose or to fit a different platform.

Syndicate it: You can partner with news sites, trade media, and other like-minded mass media outlets that might be interested in republishing your content on an ongoing basis. Syndication deals can take several forms (both paid and unpaid), but regardless of how you structure the agreement, you’ll likely get some added link juice in the deal.

Pack more power into your promotion plans

Want to explore your amplification options in more detail? Here are some of our favorite guides to this part of the content marketing process:

17 no-cost ways to increase organic reach

SEO marketing strategy guide

A nutshell guide to proper keyword research

A quick-start guide to paid content promotion

How to amplify content effectively

Unconventional social media promotion ideas

Conclusion

With all the opportunities available to help you spread your brand’s value far and wide, there’s no excuse for letting your best assets wither and die in obscurity. Distribute your content wisely and promote it conscientiously, and your brand will enjoy enhanced performance from every piece of content you create.

Map your plans to travel to Cleveland, Ohio, Sept. 4-7 for Content Marketing World, and expand your content marketing knowledge and skills. Use the code BLOG100 to save $100 when you register.

Cover image by Joseph Kalinowski/Content Marketing Institute

The post Road Map to Success: Content Distribution Essentials That Win Eyeballs appeared first on Content Marketing Institute.

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lucyariablog · 7 years ago