#also because gmail only seems to work in outlook and in well... gmail i might need to keep one of the two at least

[cea-tide]

So I have been using Windows mail for ages—mostly because I never looked into e-mail clients before. I probably should have long ago, given it is owned by Microsoft. (I still need to switch to Linux, but haven't had time to really look into it. You'll probably see another post about that when I finally do.)

Anyhow, Microsoft is forcefully migrating all Windows Mail (and Calendar) users to Outlook right now, to retire the aforementioned programs before the end of the year. Apparently Outlook is showing ads in the inbox though, which I do not like the look of at all, so I started hunting for other e-mail clients.

I stumbled upon Thunderbird, a free donation-based e-mail client that is part of the Mozilla Foundation (the same non-profit that owns Firefox). It is for all major OS's, so I can use it on Linux too when I switch. That also means it is mostly a similar privacy policy as you are used to with Firefox. It does share your IP address with AWS (Amazon), as it uses that for its CDN. And it also shares some info with Gandi.net and Mailfence if you create an e-mail address via Thunderbird, as those two are the mail server hosts it is partnered with. It is also most notably open source, so you can look at the code yourself if you want.

So I set that up on my desktop computer and laptop, and took a little while to import all my e-mail accounts, mails, and set all settings to my preferences. I won't bore you with the details unless you want them, so I will put those under the cut. I did not succeed in importing my Gmail account, but all my other accounts are linked. There's not much of importance on my Gmail account anyway—only Facebook spamming my inbox; I need to delete that account again, hopefully for good this time...

I digress. So what's next? It is one less link to Microsoft, but I still own 2 hotmail (Microsoft) accounts, which means I am still using their servers for all my e-mail traffic. The next step would thus be to use a different e-mail domain. I could use some other mail hosting server (I heard ProtonMail was decent? There's a free tier too.), but there's another option for me too.

Now I do have a Arduino Uno that I still haven't used, so I theoretically could link a subdomain of mine (like mail.<domain> or something) to that device with some port forwarding sprinkled in, and have it function as my own e-mail hosting. Almost no extra costs involved as I am already paying for the domain name. Since I then own the mail server, I could also have unlimited e-mail accounts link to the same inbox. E.g. etsy.<user>@<domain> and patreon.<user>@<domain> would both go to the <user>@<domain> inbox. It's useful when you want to know which company leaked your e-mail to scammers. That's all for a later follow-up though, as that's a distant goal for now.

So you want the details?

Here are some preferences and settings you'll likely want to set when setting up Thunderbird.

First of all, some settings are hidden in the menu bar (made visible with the alt key), that is hidden by default. To make it visible at all times, right click in the empty space at the top and enable "Menu bar" in the context menu that appears.

Privacy settings

Go to the settings under the Privacy & Security tab. For starters, you'll probably want to disable allowing remote content by default (used as read receipts by certain websites), disable allowing cookies, enable sending the DNT signal, and enable the scam alert. The rest can be changed as you see fit; I mostly left that alone.

Dark mode & addons

If you're like me and want that sweet dark mode for your e-mails, you can add an add-on (just like you would in Firefox). To do that, go to settings and click on the "Add-ons and Themes" button in the bottom left. For dark mode I use the add on Dark Reader, but you can use whatever you want. You can copy that link into the address bar of Thunderbird.

Adding another account

To add another account, click on "File" in your menu bar (see above for how to make that appear), and then "New > Existing Email Account". Follow the instructions where needed.

There are other settings and things, but you'll probably want to explore those yourself.

[perfectirishgifts]

Surface Duo Review: Misunderstood And Underappreciated

New Post has been published on https://perfectirishgifts.com/surface-duo-review-misunderstood-and-underappreciated/

Surface Duo Review: Misunderstood And Underappreciated

The author holding Microsoft’s recently released Surface Duo.

I will be the first person to admit that I was only mildly interested when I initially heard about the Microsoft Surface Duo. My first smartphone was a Microsoft-powered HTC Titan, branded the XV6800 and made for UTStarcom. I loved that phone—it ran Windows Mobile 6 Professional Edition and came with Microsoft Office pre-installed on it. It was great for doing my homework when I didn’t have my laptop. Of course, the interface was horrendous for a mobile phone, but none of us knew any better at the time—all we knew was Palm and Blackberry. Microsoft eventually updated Windows Mobile to 6.5 in a last-ditch to save the operating system before it canned everything for a new version. Finally, Microsoft migrated everything to Windows Phone 7, but that ultimately pushed all Microsoft’s mobile developers to Android for trying to be too much like (sinking Nokia along with it).

A fresh new start

I give you all this history because my prior experience with a Microsoft mobile device was a mixed experience that ultimately left a bad taste in my mouth—hence my initial lack of enthusiasm at the  Surface Duo announcement. Still, I was curious to see what the company would do with its first Android device. Furthermore, I believed it was the right call not to run Windows, given the current state of mobile ecosystems.

I struggle to call the Surface Duo a phone because aside from its cellular connection and dialer apps, it does not act much like one (aside from having a cellular connection and a dialer app to make and receive phone calls). And to be frank, I think most people of my generation and younger don’t care much for the phone aspect of our mobile devices today; we prefer to chat and text much more than talk on the phone, and if we do use voice, it’s usually in one of our many chat apps.

The Surface Duo design is in line with the rest of the Surface portfolio, which Microsoft successfully built up over the years as a premium brand. However, we can’t call the Surface Duo  a premium Windows brand anymore—now it’s a premium Microsoft brand. As such, nobody was surprised by how incredibly sleek and thin the device is. It’s like nothing else on the market.

Growing pains

While I was not in the first round of reviewers who got the Surface Duo, I did get the device before it was available to the public. Unlike most reviewers, my experience was mostly positive. I attribute the discrepancy to the fact that I started using the device after the first major software update fixed many of the initial issues. Most of the Surface Duo’s software issues were fixed with the second major update. I do believe that this phone still has lots of room for improvement on the software side, but I also think that many people’s expectations of this device were simply outside of what it was intended to do.

The Surface Duo is a misunderstood device that Microsoft designed to fit into a yet untapped niche. I believe that is why the Surface Duo doesn’t have an outside screen or a three-camera array. There are a lot of people who don’t particularly care that much for smartphone cameras, and some who aren’t even allowed to carry a device with a visible camera into their workplace. The Surface Duo does still have a front-facing camera, which can be flipped outward, but the user experience in my opinion is not really that great and feels like a compromise. However, there is a somewhat strong case to eliminate the Duo’s camera for users who might carry two devices around, using the Duo as their work-only device,

Productivity powerhouse

I use dozens of phones per year and few devices have come close to matching the Surface Duo in terms of productivity. LG came pretty close with the V60 and dual screen setup as did Samsung with the Galaxy Fold line. Still, I believe the Duo’s dual screen design allows for the smoothest mutli-tasking experience in the industry. I believe this likely has to do with Microsoft’s Surface Duo launcher and how it handles applications. I think there’s still room for improvement on this launcher, though it’s gotten a little sharper with every Surface Duo update.

I split most of my productivity between Google and Microsoft apps, all of which have worked extremely well side by side. That said, I do not see myself using the Surface Duo for writing documents or working on spreadsheets because I prefer to use a keyboard and mouse for those applications, which starts to enter laptop territory.  I do see myself using apps such as OneNote together with Teams when I’m not at my desk. I like the ability to have both my active apps open at the same time and without having to switch between them, and switching between apps on the Surface Duo is generally pretty easy.

Microsoft has explored some app pairings, where one app launches on each screen, such as Edge and OneNote, Outlook and Calendar, YouTube and Microsoft News and Office and Teams (the last of which I use frequently).  I actually use the Surface Duo as my back-up device for Teams if I’m not at my desk. For me, the most common app pairing is Gmail with Google Calendar so that I can see my schedule when scheduling meetings or calls. Additionally, when I’m taking a break, sometimes its nice to browse Twitter while watching TikToks or doomscroll through Facebook and Twitter simultaneously.

The first great dual-screen

Many have tried to make dual-screen work on Android and most have failed. I believe that Microsoft has made a very strong case for a dual-screen Android device as competition to some of the foldables out there like the Moto Razr, Samsung Galaxy Z Flip and Z Fold. Some people are not particularly sold on the foldable formfactor quite yet and many of them actually like the idea of a tight but functional hinged design with two screens. I think that Microsoft has really nailed this experience, albeit with some growing pains, and has shown that this form factor has real promise. Apps like Microsoft News fully utilize the dual-screen design in an intelligent way, which gave me some very exciting ideas about the future of mobile experiences. Obviously application developers have to enable this capability, but there are already some very compelling dual screen applications of the surface like extending the height of a standard webpage by using the device in “portrait” mode and extending the browser across both screens.

I am a big multi-tasker and I like to have many things open at the same time. I am that guy with 100 Chrome tabs open, across 4 windows on 3 monitors. I also like to do photo editing, video editing and write simultaneously. So, naturally, the Surface Duo is my go-to device. However, while I really do wish that I could make the Surface Duo my daily driver for everything personal and business, there are some shortcomings that necessitate carrying at least 1 or 2 other devices in addition to the Duo.

A great first try

While I have enjoyed the Surface Duo and I prefer to use it as my ‘work’ device over others, there are still lots of things that I would like to see Microsoft do with the second version. First, Microsoft needs to upgrade the camera and camera software. If the Duo is only going to have one front-facing camera, it needs to be much higher quality than what’s currently on the Duo. Personally, I can’t make the Duo my daily do-everything device because it doesn’t have enough cameras or good enough cameras. Triple camera is the minimum for me on a flagship device and that’s not going to change—I love taking pictures and I take lots of them.

While it’s forgivable that Microsoft didn’t ship the Surface Duo with this year’s flagship processor, it’s much harder to justify charging a $1,399 retail price for last year’s. For a Surface product, one would expect the latest Snapdragon, either an 865 or 865. Especially considering that without the latest Snapdragon, the Duo lacks both 5G and Wi-Fi 6 capabilities. I believe that these are all big misses on the device’s productivity and performance capabilities. Faster connectivity and processing power all translate to a better productivity experience and that story has been pushed by virtually all of Microsoft’s competitors in the space. I also believe that the 6GB of RAM the Duo ships with is low for a device being promoted for its ability to multitask and increase productivity. I believe that 8GB should be the minimum for any Android-based flagship, let alone one meant for productivity.

In terms of design, while the Surface Duo looks unique and extremely clean, it could benefit from a serious downsizing of the bezels at the top and bottom. The extremely thick bezels obviously hide a lot of the device’s electronics, but I believe that many of the components should be smaller to enable either a larger display size in the same body or a smaller overall body. That said, the overall build quality is absolutely fantastic and the device feels and looks absolutely premium.. The Surface Duo design seems to elicit the same reactions from people as the first Surface PCs did—amazement and confusion.

What’s next?

Microsoft needs to decide what its ambitions for Windows on ARM and Android are for the future. I think that Microsoft absolutely made the right call to launch the Surface Duo on Android and I don’t think it should waver from that decision. That said, Apple has leaned heavily into its own M1 processor and, as my boss Patrick Moorhead has illustrated, even companies as big as Apple have growing pains. The Surface Duo is Microsoft’s first real try at a smartphone since the company launched the last Lumia phones in 2016 with Windows 10 mobile. While there are many ways I believe that the Surface Duo could improve, especially in terms of system specifications and software maturity, there are glimpses of brilliance in there as well. As I used the Surface Duo more and more, I felt increasingly more productive and capable of multi-tasking in a way that I didn’t think was possible on a mobile device. For that alone, I hope that Microsoft comes out with a second version with an improved design, better specs and more polished software.

From Cloud in Perfectirishgifts

[mbaljeetsingh]

How to enable dark mode in HTML email: everything you need to know.

With the new iOS 13 update, Apple Mail is getting a dark theme and becomes the first major email client that supports prefers-color-scheme CSS media query — this means you can now design emails specifically for both dark and light themes.

I’m a massive dark mode fan, and blindingly-bright email is my nemesis so when I learned about the dark mode in iOS 13, I did the only obvious thing and ordered a brand new iPhone to test things out.

While I was at it, I also tested how dark mode works in almost all email clients, including the trouble maker Outlook, and here’s what I found.

What is prefers-color-scheme? The prefers-color-scheme CSS media query is used to detect whether the user prefers a light or dark theme, making it possible to design email specifically for both. With the iOS 13 update, the support in most popular email clients jumped from 2.3% to 38.4%! A huge step thanks to Apple Mail's popularity. Surprisingly, Outlook was the only email client that supported this before Apple Mail.

How dark mode works in popular email clients

To render the email message dark itself, email clients invert email’s colors automatically behind the scenes. For regular user-to-user emails, this works well and consistently in all email clients.

However, it’s not that simple for custom HTML emails — those that fill most of our inboxes. I’m talking transactional and promotional.

Here’re the differences I found in how email clients handle dark mode email rendering:

* Popularity is shared across all platforms for the same email client because it cannot be reliably distinguished. Popularity source: Litmus, the 2019 email client market share.

(Visit the original post to view my notes from the testing, and to see the latest tests as I gradually test more email clients and update the article there first.)

How to make HTML emails dark mode friendly

I already put the data to the use and a few Outlook related challenges later, I made our emails dark mode friendly. Here’s how you can do the same:

What the data say: More than 55% of emails might be opened with dark mode enabled. Once Gmail joins the dark side, emails that might be opened with dark mode enabled will skyrocket to 83%!

1) Adjusting colors

Look out for Apple Mail as inverts colors only if the background color is transparent or unspecified — white background won’t do. The easiest way to make sure your emails won’t blind anybody is to check whether a background color is specified. For more control over the design, this is where prefers-color-scheme comes in handy.

Syntax (@media prefers-color-scheme):

<style> /* Your light mode (default) styles: */ body { background: white; color: #393939; } @media (prefers-color-scheme: dark) { /* Your dark mode styles: */ body { background: black; color: #ccc; } } </style>

A design tip: Avoid pure white #fff as the text color. I found that contrast ratio around 11.5 for the main text is a nice compromise between not too bright a not too dim. Check the contrast ratio here: https://contrast-ratio.com or use Chrome dev tools.

2) Switching between light and dark logo

A dark text on a dark background is pretty much invisible, and that’s precisely what happens to a logo if viewed in an email client with enabled dark mode.

Nowadays, a typical logo usually has a transparent background, colorful icon, and dark copy. See the problem? Because email clients don’t invert image colors, you need to handle it yourself.

To tackle this, you can either:

the easiest way to fix this is to save the logo with a white background instead of a transparent background, but I wouldn’t recommend this approach — dark mode users won’t be happy

put a light logo on a dark background, the rest of the email is on white background (see how Litmus does it)

make dark mode email your default, a good candidate for this would be Spotify as they only offer dark theme in their apps

include both light and dark versions of your logo and switch between with prefers-color-scheme media query

My favorite is the last approach, here’s how you do it:

Simple "display: none" on the dark logo works just fine in all modern email clients, but to everyone's surprise, not in Outlook and Windows 10 Mail.

In CSS styles:

<style> @media (prefers-color-scheme: dark) { .darkLogo { display: none !important; } .lightLogoWrapper, .lightLogo { display: block !important; } } </style>

…and the HTML structure:

<image src="dark-logo.png" class="darkLogo" /> <!-- To hide the light logo perfectly in Outlook and Windows 10 Mail, you need to wrap the light logo image tag with a div. --> <div class="lightLogoWrapper" style="mso-hide: all; display: none"> <image src="light-logo.png" class="lightLogo" style="display: none" /> </div>

This approach works pretty well, but it still won’t work correctly across the board. The dark text on dark background issue will happen with email clients that do support dark mode but doesn’t support prefers-color-scheme. That is Outlook, Windows 10 Mail, Zoho, and potentially Gmail.

So, to make the logo in email fully bulletproof, I’ll combine the method 1) and 4) from above. Method 1) will cover all email clients that support dark mode, but not the prefers-color-scheme. And method 4) will cover Apple Mail, Outlook on macOS, Outlook.com, which do support both.

Also, instead of saving the logo on a white background, I’ll add 3-pixel wide background-matching border and save it on a transparent background as usual.

It’s starting look pretty complex (just for a logo), so let’s see the HTML markup first:

<!-- Default logo with 3-pixel wide background-matching border --> <image src="dark-logo-with-background.png" class="darkLogoDefault" /> <!-- Light theme (so dark logo): This is for Apple Mail, Outlook on macOS, Outlook.com --> <div class="darkLogoWrapper" style="mso-hide: all; display: none"> <image src="dark-logo.png" class="darkLogo" style="display: none" /> </div> <!-- Dark theme (so light logo): This is for Apple Mail, Outlook on macOS, Outlook.com --> <div class="lightLogoWrapper" style="mso-hide: all; display: none"> <image src="light-logo.png" class="lightLogo" style="display: none" /> </div>

…and CSS styles:

<style> @media (prefers-color-scheme: light) { .darkLogoDefault, .lightLogo { display: none !important; } .darkLogoWrapper, .darkLogo { display: block !important; } } @media (prefers-color-scheme: dark) { .darkLogoDefault, .darkLogo { display: none !important; } .lightLogoWrapper, .lightLogo { display: block !important; } } </style>

Dark mode in Gmail is coming

The dark mode is coming to Android in the new Android 10, and Gmail should go completely dark too, finally. All you need is Android 10 and the newest Gmail (at least version 2019.09.01.268168002). However, Google tends to enable new features (a dark theme in this case) for users gradually with a server-side push, and I haven’t got the luck for now.

I’m curious to see if support for @media prefers-color-scheme is coming to Gmail. From what I read, it doesn’t seem promising. I guess we have to wait to find out. I’ll update the article once I get the dark theme in Gmail enabled.

Wrapping up

Dark mode is coming to HTML email, and I love it! But, it’s another thing to worry about, like using HTML tables for layout wasn’t enough.

Stay up-to-date about the dark mode in email by joining our mailing list. We also share there insights and challenges we face while building and growing our SaaS product — Sidemail.

Thanks for reading!

via freeCodeCamp.org https://ift.tt/38LUidB

[contentassist-blog]

45 Best Resume Tips & Tricks Amazing Writing Advice for 2019 [List]

We're about to give you dozens of our best resume tips, but first:

 Maybe you’ve finished writing your resume, maybe you’re just starting. 

 Either way, you could probably use some quick resume pointers. 

 It’s easy to overlook things when you’re worried about finding a job. The best tips help you remember the smallest details of resume writing.

 So, in this guide you'll find 42 of the best resume tips we could find for every step of the resume writing process.

 For your convenience, we’ve divided the tips into two, five, and thirty-minute tips.

 Next to each tip you will also see a star rating that ranks the tips in importance on a scale from one to five. 

 Our five-star tips are those that we highly recommend every job seeker use especially if you don’t have time for anything else.

 Want to save time and have your resume ready in 5 minutes? Try our resume builder. It’s fast and easy to use. Plus, you’ll get ready-made content to add with one click.  Sample resume made with our builder—

One of our users, Nikos, had this to say:

 [I used] a nice template I found on Zety. My resume is now one page long, not three. With the same stuff.

 Create your resume now

 These Resume Tips Will Take Two Minutes Tops  

 1. Create a professional email address. 

   Out of all of the resume building tips listed, this may seem too obvious. 

 But it’s worth mentioning because the use of an unprofessional email address will get you rejected 76% of the time. 

 So, if you haven’t already done so, ditch that email address you’ve been using since high school. Choose a professional email provider like Gmail or Outlook. Use your name. 

 Right:

john.smith@gmail.com 

 Wrong:

 johnlikesgrapes@hotmail.com

 2. Update your contact information.

After you change your email address, make sure the rest of your contact information on your resume is up to date.

 You don’t want to miss an interview because you put the wrong phone number on your resume.

 Also, exclude information like your birth date or marital status. You do not have to respond to questions about religion, race, or gender on an application. US employers cannot take these aspects into consideration when accessing you.

 If you’re applying for a job out of state or country, also consider omitting your current address. That way a hiring manager won’t think you’re confused about the location of the job.

 3. Set your font size to 10-12 points.

While choosing a font is important, making sure that it is the right size is paramount.

 Keep your resume font size between 10-12 points so that a hiring manager can easily read it without squinting.

 4. Use reverse-chronological order.

That means: start from your most recent job and work your way back.

 For your experience section, put your current job first.

 For your education section, put your highest degree first.

 5. Align your content to the left to make it skimmable.

The first thing a hiring manager is going to do is skim your resume for relevant keywords from the job description.

 Aligning your text to the left makes this easier for them to do. 

 6. Make strategic use of bold, caps, and italics.

 Importance: ✸ ✸ ✸ ✸ 

 Be consistent with your choices. If you’ve made one of your subheadings bold - make them all bold. Try not to overuse anything. The point is to make important information easier to find. 

 7. Choose an attractive and readable font.

 Importance: ✸ ✸ ✸ 

 You may think resume fonts are trivial in the larger scheme of things, but the right font is going to do a lot for your resume. 

 Right

 Stick to fonts that sound like the names of hipster children: 

  Verdana 

Arial

Helvetica 

 Wrong

 If you choose a font that is hard to read or childish, a hiring manager might toss your resume in the trash.

  Comic     Sans

Papyrus

Curlz     MT

 Want to make sure your resume will hook every recruiter and get you that interview? Get our free checklist and learn what makes a job-winning resume: 46 Things You Need to Do Before You Send Your Resume

 8. Only add jobs you’ve had in the past 10-15 years.

 Importance: ✸ ✸ ✸

 You do not need to list every job you’ve ever had on your resume. Make sure you go back on your resume no more than 10 or 15 years. 

 9. Give your sections simple subheadings.

 Importance: ✸ ✸ 

 Regardless of what layout you choose, make sure your  resume sectionsare visible and easy to find. 

 You can do that by giving them simple subheadings.

 For example: 

 Right

  Resume     Summary

Experience

Education

Skills

 You’ll want to write simple subheadings for all sections. That way Applicant Tracking System (ATS) software can find them. 

 Wrong

  About     Me

Accreditations

Professional     Background and Work History

 Pro Tip: Deciding what key skills to put on your resume is one of the biggest tasks that lie ahead of new resume writers. Make sure that they are easy to find and easy to skim as well.

 10. Include URLs to social media profiles, personal websites, and your blog.

 Importance: ✸ ✸

 If you have a professional website or blog, include the URL in your contact section.

 Add any relevant social media handles as well. For most professionals, that will include your LinkedIn URL and your Twitter handle. 

 Creative professionals could also consider adding relevant links to Instagram, Youtube, or Pinterest profiles.

 Take an extra couple of minutes to make sure that your URLs are live and to hyperlink them in the text so they are accessible.

 11. Choose a resume format that works for you. 

 Importance: ✸

 What are the best formats for a resume? Well, that depends.

 There are three types of resume formats: 

  Reverse-chronological

Combination

Functional     or Skills-based

 Deciding what resume format to choose will be one of the first things you do. 

 Best

 Most of you will opt for the reverse-chronological format. It’s the most common and you can play with the layout. 

 Worst

 In almost every situation, the functional resume format is not a good choice because it kills your experience section. And even if you don’t have experience, that’s not the best way to handle it.

 Pro Tip: Consider a format that gets your strongest information closest to the top of your resume where hiring managers will be sure to see it right away.

 12. Consider using a professionally designed template. 

 Importance: ✸

 Resume templates can save you a lot of time and effort. Imagine not having to fool around with margins in Word. Pick one out, and you’re ready to go. 

 13. Consider putting your education section first. 

 Importance: ✸

 Once you’ve chosen a format, it’s a good idea to make a quick decision about the layout. 

 How do you build a strong resume?

 After your contact information, start your resume with either a resume summary or a resume objective. More on that later.

 But what should come next? Your education or your experience section? 

 If you’re a professional with tons of experience, your experience should come first. 

 But let’s say you’re a student and your educational background is your strongest selling point. In that case, consider putting your educationsection first. 

 14. Lose the phrase “References Available Upon Request.” 

 Importance: ✸

 It is no longer necessary to place this phrase at the bottom of your resume, as hiring managers know that they can request your list of references.

 Adding it only takes up valuable space that you could use for something else.

 When making a resume in our builder, drag & drop bullet points, skills, and auto-fill the boring stuff. Spell check? Check. Start building your resume here.

 Create my resume now

When you’re done, Zety’s resume builder will score your resume and tell you exactly how to make it better.

 Only Have Five Minutes? Here are the Best Resume Tips

 15. Read the job description and then read it again. 

 Importance: ✸ ✸ ✸ ✸ ✸ 

 Okay, reading the job description may sound like one of the most obvious resume-building tips ever.

 Of course, you’ve read the job description. Right?

 In fact, most people spend an average of 76 seconds reading a job description. And that’s why hiring managers find that 50% of applicants are unqualified for the job. 

 You’ve got to make sure you have the skills necessary for the job in the first place.

 Right:

 Read the job description. Make sure you’re qualified. Read it again. Mine it for keywords. Put it through a cloud generator. Target your resume. Take it on a date. Buy it Tiffany’s. Get married to it. 

 Because that job description is your best friend when it comes to building a great resume. 

 Wrong:

 Seeing a job title that sounds right, sending your resume immediately. 

 Reading a job description is as close as you’re going to get to reading the recruiter’s mind.

 Pro Tip: If you want to save time and find out how to write a resume for your profession, take a look at our guides and resume examples.

 16. Make sure you’ve created margins. 

 Importance: ✸ ✸ ✸ ✸ ✸ 

 Margins are important. That’s because resumes with text crammed edge to edge look messy and unprofessional.

 Do you know where messy resumes go? You know.

 If you do need a little more space, it’s okay to drop your bottom and top margins to 0.5” and your side margins to 0.75”. Anymore and you’re resume will suffer.

 17. Balance your text and white space. 

 Importance: ✸ ✸ ✸ ✸ ✸ 

 Balancing your text and white space is the same thing as adding margins. It makes your resume aesthetically pleasing and easy to read. 

 Do not sacrifice white space in the name of fitting everything onto one page. There are other ways.

 18. Consider adding a coursework description. 

 Importance: ✸ ✸ ✸ ✸ ✸ 

 This is one of the best resume tips for students. If you’re learning how to make a student resume, adding a coursework description is a good start. 

 Your education section is still your strongest asset. Listing or describing courses can show recruiters that you have skills related to the job. 

 Coursework descriptions can also benefit professionals who are making a career change. It shows that you’ve got relevant knowledge that goes beyond your past work experience.

 19. Name your files properly. 

 Importance: ✸ ✸ ✸ ✸ ✸ 

 This is a *pro* piece of resume advice: it is important to name your resume files properly. 

 Right:

 John_Smith_Resume

 Wrong:

 Resume

 Your resume could end up in an inbox with hundreds of other resumes. 

 And if they’re all named “resume,” then the chance of your resume standing out is slim to none.

 20. Match your cover letter to your resume. 

 Importance: ✸ ✸ ✸ ✸ ✸ 

 The two best cover letter tips are:

  Write     a cover letter. 

Match     the content of your cover letter to your resume. 

 Yes, you still need to write cover letters. And yes, they need to match your resume so that you’re telling the hiring manager one cohesive story.

 If there was something you feel needs an explanation, write about it in your cover letter—see our great guide on how to write the perfect cover letter for a job application.

 21. Draw attention to your promotions. 

 Importance: ✸ ✸ ✸ ✸ 

 Make sure you’ve mentioned any promotions you’ve received. 

 You don’t have to list the name of the company more than once in the case of internal promotions. 

 Write the name of the company once. Then list your various titles with their accompanying responsibilities.

 Example:

 Company ABC

 Marketing Manager

Responsibilities.

 Marketing Assistant

Responsibilities.

 22. Cut the fluff in your experience section. 

 Importance: ✸ ✸ ✸ 

 Is your resume is a bit longer than the ideal length for resumes (one to two pages)?

 Then an easy way to cut fluff is to start by deleting bullet points in your experience section. Limit yourself to around six resume bullet points.

 Right

 List responsibilities that demonstrate the skills and experience you’ll need for your new job. Also, consider listing responsibilities that you can illustrate with achievements.

 Wrong

 Don’t list every responsibility you had at previous jobs. 

 23. Write explanations for large gaps in your career history. 

 Importance: ✸ ✸ ✸ 

 Address significant gaps in your career history by writing brief explanations next to the jobs where the gaps occur. 

 Gaps can happen for all sorts of reasons.

 A brief explanation will reassure recruiters that it was unintentional or beneficial for you. As in the case of a layoff or a break to have a child or go back to school. 

 24. Insert action verbs wherever possible. 

 Importance: ✸ ✸ ✸ 

 Take a quick glance at your resume.

 How many times have you used the phrase “responsible for?”

 A million? It’s not uncommon.

 The good news is that it only takes five minutes to replace that sad phrase with action-packed verbs.

 Using action verbs and avoiding resume buzzwords is one of the best resume tips out there.

 Remember, not all verbs are action verbs. Try to avoid weak verbs like “managed” or “communicated.”

 Here are some alternatives:

 Wrong: Managed  

Right: Orchestrated

 Wrong: Communicated 

Right: Persuaded

 25. Get rid of nonsensical jargon. 

 Importance: ✸ ✸ ✸ 

 The person interviewing you may not be familiar with the technical jargon that goes with your territory. 

 Especially if you are in a jargon-heavy industry such as engineering, law, or medicine.

 Try to use layman’s terms or simplified equivalents wherever possible.

 Wrong: Dramatically cloudify viral innovation.

 Right: Create digital backups for popular campaigns.

 26. Run your job description and resume through a cloud generator. 

 Importance: ✸ ✸ 

 Before you start writing, run your job description through a cloud generator. Which words are the most prominent? 

 You can use the words that appear as a content guide while writing your resume.

 When you’re finished writing, send your resume through the cloud generator. Do the same words appear? 

 A cloud generator is a quick way to check that you’ve tailored your resume to meet the needs of the hiring manager.

 27. Consider saving a copy of your resume as a PDF. 

 Importance: ✸ ✸

 Saving your resume as a PDF is one of those resume tips that might not work for everyone.

 Pros

 The benefit of saving your resume as a PDF is that the formatting will not change when it’s opened. 

 Cons

 The downside is that if a company is using ATS, a PDF might not be the best format for your resume.

 Pro Tip: It’s often best to save your resume in a couple of file formats so you can send whatever is more suitable. It’s up to you to decide.

 These Resume Tips Take 30 Minutes, But They’re So Worth It

 28. Tailor your resume to the job description. 

 Importance: ✸ ✸ ✸ ✸ ✸ 

 Tailoring your resume is probably the king of resume tips. If you do nothing else, tailor your resume to the job description. 

 You do that by identifying keyword skills in the offer and then add these skills throughout your resume. It sounds like a lot of work, but these keywords are what you should put on your resume above all else. 

 That’s because keywords are what hiring managers are looking for when they scan your resume. 

 29. Add achievements to your experience section. 

 Importance: ✸ ✸ ✸ ✸ ✸ 

 If tailoring your resume to the job description is the king, adding achievements is the queen of resume tips.

 Illustrating a skill or responsibility with an achievement puts you five steps ahead of candidates with the same skill set. 

 That’s because you’re showing what it looks like when you put your skills to work.

 When adding achievements to your resume, use the X, Y, Z approach.

 In situation X I did Y, which resulted in Z. 

 Right:

 To generate user engagement, I performed multiple A/B tests, resulting in a 20% decrease in bounce rates and a 15% increase in sales conversions.

 Wrong:

 I won an employee of the year award.

 30. Add numbers and details where possible. 

 Importance: ✸ ✸ ✸ ✸ ✸ 

 Adding numbers and details to emphasize skills is by far one of the best resume tips you can follow. Anytime you can illustrate an achievement or skill with numbers or details - do it. 

 Right:

 Increased sales by 12% over a 5 month period.

 Wrong:

 Responsible for sales.

 Numbers draw the eye of the recruiter and details give them a tangible sense of what it looks like when you use a skill. 

 Maybe you increased sales, efficiency, or user engagement. Maybe you slashed costs. Whatever it is that you’ve achieved try to make it quantifiable.

 31. Make good use of the top third of your resume. 

 Importance: ✸ ✸ ✸ ✸ ✸ 

 Another very important tip for your resume. Think of the top third of your resume and “the penthouse.” It’s here that you want your best skills, experience, and achievements to appear.

  Try to put the best stuff at the top. 

 Why?

 Because when a recruiter scans your resume, they will focus on the top third of the document.

 If they don’t find what they’re looking for in a few seconds of scanning, they will reject your resume as irrelevant. Read more with our guide on how to start writing a resume.

 32. Include a resume summary or objective. 

 Importance: ✸ ✸ ✸ ✸ ✸ 

 So, how do you get your best information in the top third of your resume?

 Include a resume summary or a resume objective. 

 It’s three sentences of who you are, where you’re going, and why you’ll bring value to the company.

 When considering how to write a resume summary or how to write a resume objective, keep in mind that the old school way is dead.

 Wrong - What You Want

 Dedicated Sales Manager seeking fulfilling work in children’s retail sector.

 Right - What They Want

 Dedicated Sales Manager with 5+ years of experience in the retail industry.Wishing to decrease returns for PeaPod Babywear by 15%.

 33. Use a proofreading tool like Grammarly. 

 Importance: ✸ ✸ ✸ ✸ ✸ 

 You cannot afford to have typos or grammar errors in your resume. The majority (61%) of recruiters will throw out a resume immediately if they see typos. 

 Microsoft Word or Google Docs will do a good job of detecting spelling errors, but the Grammarly app or Language Tool will catch grammar mistakes and typos. 

 You need to proofread your resume before sending your resume, and an app will help you catch things you can’t see. 

 34. Have a human proofread your resume. 

 Importance: ✸ ✸ ✸ ✸ ✸ 

 Apps are great for catching mistakes, but another human being is priceless.

 Grab whoever you can find with the patience to read through your resume.

 They can also give you feedback about your tone and how you’re selling yourself.

 35. Write a thank-you email. 

 Importance: ✸ ✸ ✸ ✸ ✸ 

 Knowing how to write a thank you email after an interview is priceless.

 It’s not always enough to write a great resume and ace an interview. The show isn’t over until you’ve also written a thoughtful thank-you email.

 36. Clean up your online presence. 

 Importance: ✸ ✸ ✸ ✸ ✸ 

 When you’re just learning how to create a resume, you may forget that hiring managers also search for you online. 

 Be sure to optimize your LinkedIn profile so that it resonates with your resume.

 Make sure that you’ve cleaned up “public” information on your Facebook and Twitter accounts. Change your Facebook privacy settings to “Friends” to keep future posts from becoming public.

 And do a quick sweep to make sure nothing else unsavory is lurking out there on the Internet. Enter your name into Google and see what turns up in the results. 

 You can ask Google to remove sensitive or sexual content from the web.

 37. Create a professional persona for yourself. 

 Importance: ✸ ✸ ✸ ✸ 

 A professional persona is a two or three-word description of yourself that should stick in the head of the recruiter when your name doesn’t. 

 It’s like when you try to describe someone from last night’s party.

 Remember the girl who graduated from Harvard and talked about goat cheese for an hour?

 It’s like that except less goat cheese. 

   38. Reinforce your professional titles by showing career progression. 

 Importance: ✸ ✸ ✸ ✸ 

 Putting a bunch of flashy job titles on your resume isn’t the most impressive thing you can do believe it or not. 

 What is impressive is the telling the story of your career progression.

 See, you can be a social media manager for your cousin’s pizza place without any prior experience. 

 But when you can show that you progressed to that position through hard work, that’s impressive.

 The trick is trying to make each past role reinforce your place in the next one.

 Example:

 Marketing Manager

Manage     a team of 10+ employees.

Prepare     annual marketing plans.

 Marketing Specialist

Planned     and implemented promotional campaigns.

Cooperated     with interactive agencies.

 Marketing Intern

Conducted     market research.

Assisted     during promotional campaigns.

 39. Consider adding a Hobbies and Interest section to your resume. 

 Importance: ✸ ✸ ✸ 

 If you have space, hobbies and interests can be great additions to your resume.

 That’s because companies are beginning to emphasize work culture. Which makes finding a candidate with a  fitting personality increasingly important.

 Just be sure to research your company. Choosing hobbies and interests that match the company’s culture is a good strategy. 

 Right:

 Work Culture: Corporation participates in charity marathons.

Hobbies and Interests: Volunteer Work and Athletics

 Wrong:

 Religious, political, or sexual hobbies. 

 If the person reading your resume has an opposite opinion, it could hurt your chances of getting an interview.

 40. Trim any unnecessary fat from your resume. 

 Importance: ✸ ✸ ✸

 Having problems keeping the length of your resume in check? 

 You will want to trim the fat:

  Make     sure every word you’ve used is necessary. 

Keep     your bullet points to six at most. 

Trim     your resume summary or your skills section without killing the     value. 

And     kill any extra sections that aren’t mandatory.

 41. Try to find the personal email address of the hiring manager. 

 Importance: ✸ ✸ ✸

 You can always attach your resume to a generic email and send it to a generic inbox.

 Or you can attach your resume to a personalized email and send it to your hiring manager.

 Some hiring managers may not appreciate receiving unsolicited resumes. 

 At the same time, if you know how to send an email to a hiring manageryou know that you aren’t sending it unannounced. 

 Right:

 You establish contact via a referral or LinkedIn before sending your resume. 

 Wrong:

 Sending a cold-call email to an unknown hiring manager.

 42. Track your resume. 

 Importance: ✸ ✸ 

 Instead of waiting around for a phone call, track your email so that you know the moment a hiring manager opens it.

 You can use a free tool like Mixmax to see if a hiring manager has read your resume. That gives you a better idea of when to send follow-up or thank you emails.

 43. Do not lie on your resume. 

 Importance: ✸ ✸ ✸ ✸ ✸

 No need to explain. You will get caught lying on your resume: in the interview or after you've been hired.

 It will cost you your job, career, or a costly lawsuit.

 44. Do not worry about making your resume one page long. 

 Importance: ✸ ✸ ✸ ✸ 

 You've heard it before: a resume has a perfect length. And that's one page. However, most employers expect experienced candidates to submit resumes at least two pages long.

  45. Don't try to impress employers with fancy paper. 

 Importance: ✸ ✸ ✸ ✸ ✸ 

 Need to print your resume on paper? See the link to learn what kind of paper works best (and doesn't make you look the fool.)

 Check out our resume dos and don'ts to avoid more mistakes!

 Key Takeaway

 It can be easy to forget small details when you’re trying to figure out how to write a great resume. But if you follow these resume tips and tricks you can rest assured that you’re on the right track. And if you want a professional resume writer to create compelling resume for you then you can order at TextProz resume writing service. See all content writing services

[podcastcoach]

Focus Is More Important Than Microphones

Every podcaster has one thing in common: they all have 24 hours in the day. Today I'm going to share a ton of research and strategies to get your more productive. Last week I talked about five things that you think will grow your audience but don't. This is continuing on with that theme of determining what you want to do, and then getting it done. One of my favorite quotes from Abraham Lincoln is “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.”

If you have no focus, it doesn't matter what microphone you have if you can't get it together.

My Own Personal Struggles

Growing up I was what some might call "A weird little boy." I remember driving my Mom nuts as I would be in the kitchen talking on the phone. We had a bunch of 16 oz coke glasses that I would fill up with water and tune and then play as I was talking on the phone. I always described myself as "Creative" but I'm sure if I was in elementary school today that would pump me with enough Ritalin to put a Rhino to sleep. As an adult, I tried going on some medication but the more focus I achieved was washed away by the energy that was sucked out of me. With this in mind when I get my creative juices flowing, I can be hyper-focused and lose all sense of time. To me I define that as "fun," but when you look up at the clock and it's 3 AM, and you have a big presentation the next day that is a problem.

For the most part, much like many programs, admitting you have an issue is step one. I have a clear indicator and that is my desk. The more messy it is, the better the chance I need to pump the breaks.

Pumping the Breaks

Slowing down seems backward, but when you find yourself behind in tasks, etc and everything in your mind and body is saying "Push through" and you want to throw on your Superman or Wonder Woman outfit and start writing checks your body can cash. The result is you become more purposeful, focused, and you get more stuff done.

What Do You Want To Be When You Grow Up?

6:24

Whatever the goal is, you need to know it. I would recommend writing it down (more tools later). Take some time to think about it. If you don't know where you want to go, how will you know when you get there? If you aim at nothing you will hit it every time.

Setting Priorities

The book First Things First by Steven Covey he talks about Important VS Urgent

Important activities have an outcome that leads to us achieving our goals, whether these are professional or personal.

Urgent activities demand immediate attention and are usually associated with achieving someone else's goals. They are often the ones we concentrate on and they demand attention because the consequences of not dealing with them are immediate.

Something that is urgent and important is a crisis. It's pressing problems with deadlines. Something that is important but NOT urgent would be things such as exercise, relationship building, personal growth. If you ignore these important things, they later become important AND urgent.

Some things that are urgent but NOT important might be interruptions, phone calls (some of them), some email, some meetings

Some things that are not important and NOT urgent would be busy work, time wasters, some pleasant activities.

How to Know When To Delegate?

9:02

In episode 159 of the Resourceful Designer, Mark had some great questions you can use to make this simple. First, you have to identify all the things you do in your podcast/life. He suggests using post-it notes or an index card, but you're going to need a place for two piles. Then take each task and answer the following questions

Go from task to task and ask yourself, Does this bring me joy or Do I like doing this one particular task?

Am I good at this particular thing?

If you answered yes to BOTH questions, put it in pile number one. If you cannot respond yes to both questions, put it into pile number two. Separate your collection into these two piles.

Pile Number 1: Things that I like doing, and I'm good at

Look at the items in this pile and ask, If I continue doing this thing will it help my podcast grow? Will it help me achieve my goal?

Start two new piles. One will have all the items that will move you forward, and the pile of things you are good at and you like doing are things you are not saying no to, but not now.

Pile Number 2: Things that I don't like doing, or I'm not good at

Look at the items in this pile and ask, If I continue doing this thing will it help my podcast grow? Will it help me achieve my goal?

If the answer is yes, then these are the things you need to delegate.

Capturing and Organizing Your Thoughts

12:45

Brilliant ideas come at the most inconvenient times. I get great ideas in the shower. You NEED to capture these and organize them in a way so you can use them later. Here are some tools:

Evernote: I use this tool. It's free (there is a paid version at $7.99 a month). I have a folder called SOP Ideas. I have a folder called "Marketing Crap" that is filled with all those ebooks I get that I will read later. The thing I love about Evernote is I can use it on my phone, my tablet or computer and it all syncs together. They have a tool called "Web Clipper" that allows me to take a web page and save it in Evernote with a few clicks. They recently added a feature that makes it super easy to connect your gmail to your Evernote. See https://evernote.com/blog/introducing-evernote-gmail/

OneNote: This is Microsoft's version of Evernote. It's not bad. It is also free. If you are paying for Microsoft Office you have it.. If you are a big Microsoft user (outlook, word, excel) you might play with this tool.

Trello: Trello is another free (or paid) version that is much more visual as instead of folders you have cards (think index cards). Trello premium is $12.50 a month

Common Features: Evernote, OneNote, and Trello all have the ability to have topics and subtopics. They all have the ability to share information (which is great for collaborating with co-hosts)

Whatever tool you want to use is fine. The bottom line is you need a tool. I've got a course on organizing your information that spotlights these tools.

Where Is Your Time Going?

16:41

Want to see how you spend your time?  Check out Rescue Time which helps you understand your daily habits so you can focus and be more productive.  Rescue Time is free. The Premium version is $9 a month and allows you to track your time off the computer as well.

Another way to do this is to set your alarm on your phone to go off in an hour. When it goes off write down (maybe in Evernote?) what you were doing. I know when I did this the first time many years ago I was surprised how much time I spent watching reruns of TV shows I had already seen.

My Favorite To Do List

19:09

While there are a number of Todo apps, my favorite is todoist. Much like Evernote, I can have Todoist on my phone, tablet or computer and they all sync together. Also like Evernote, I can take an email and turn it into a task.

You can organize your task into projects. You can assign due dates and be sent reminders. There is even a reward system. You can set how many tasks you want to accomplish a day and earn points. This somewhat makes your to-do list a game. If you've been using tasks in Google, this will sync with that system. It's very powerful.

The todist software is free and the premium is $3 a month.

Why You're Getting Frustrated

Studies show that every time you check email, a social feed, or respond to a notification, your mind requires 23 minutes of re-focus time to get back on task. People that multitask are actually  40% less productive.

Finding Focus To Knock Off Your To Do List

When it's time to record, here are some things you can do that might make things easier:

Have a set time to record so your family knows not to interrupt.

Put your phone on do not disturb and have it out of site.

Have a distraction sheet. If you're working on something, and a distraction pops in your head, write it down and get back to your task.

You Can Stay Focused For 25 Minutes, Right?

25:32

Some times we need a boost. I've heard and tried the Pomodoro technique. Here it is in a nutshell

Pick a task you need to accomplish.

Set a timer for 25 minutes and start working

When the timer rings, take a 5-minute break

Repeat steps 1-3

Ever four cycles, take a 25-minute break.

Handling Distractions

Inform the other (distracting) party that you're working on something right now.

Negotiate a time when you can get back to them about the distracting issue in a timely manner.

Schedule that follow-up immediately.

Call back the other party when your pomodoro is complete and you're ready to tackle their issue.

If you find yourself thinking about something that just won't go away, have a sheet/note and write it down and get back to your task.

Why This Method is Working For Me

For me, it's only 25 minutes. It is not that whatever tangent I want to take is being put off forever, it's being put off for 25 minutes. By taking breaks, you keep yourself fresh. You avoid burnout. Studies show that people who work in distracting environments have more stress, a higher workload (cause you're not accomplishing as much), higher frustration, and it requires more effort. When you start to go down a rabbit hole, you can stop yourself and say, "I can do that in __ minutes."

No, I Can't Stay Focused For 25 Minutes

28:17

If you're having a hard time staying focused then I have some additional apps, that are really keeping on track.

PomoDone App

PomoDone is the easiest way to track your workflow using Pomodoro technique, on top of your current task management service. It ties in with just about every To Do List tool (Trello, Todoist, Evernote, Asana ) so you can track how much time you spent on a task. Once you realize how long something takes, you can better schedule it in the future. For example, I've put in 58 minutes on an article I'm working on for the Podcast Business Journal. At this point, I've got an hour and 20 minutes into this blog post (I haven't even got to press record yet).

By seeing how long you are spending on items, you can make much better decisions going forward.

Using the PomoDone Chrome extension, you can blacklist certain websites during the timer period. Once Timer is active (ticking), you will not be able to access the blocked websites. You can always turn this function on and off in the Extension's option, as well as configure the blacklist of the websites.

If you want to setup up times that differ from the25 standard time, you can do that ( I have times of 5, 25, 40).

Also if you're not using any other to do list tool, you can use this as your to-do list. The tool also works on iOs and Android.

As I almost exclusively use chrome, I use this app. Keep in mind if I want to jump on Firefox I can go to any site I want ( you can always turn off the blocking feature)

Tomato-Timer

https://tomato-timer.com/ is a free tool if you want to take this idea for a test spin (or you can just set two timers on your phone. One for 25 minutes and one for 5).

Freedom

33:08

Freedom.to is an app and website blocker for Mac, Windows, Android, and iOS. Start sessions on-the-fly or sche­dule your Freedom time in adv­ance. Plan out sess­ions that recur daily or weekly. With Freedom, you'll make produc­tivity a habit.

This tool is a little more "hardcore." It blocks websites on both Chrome and Firefox, as well as on your phone. If you want to go "Super Hard Core" there is an option to lock your session (meaning you can cheat).  You can test run Freedom for five session then prices start at $6.99/month

Get Your Brain In Tune

35:33

I had heard about brain.fm on a few podcasts. This is music that is designed to help you focus. For me (being a musician) I liked it. It was more or less musical noise that was just above really boring. The pricing starts at $6.95 a month

I didn't feel like another subscription so I checked out Spotify and they have a number of preset "focus" stations that more or less played the same thing.

Make It Easy On Yourself

In Adobe Audition you can make a template but I've always used the poor man's template. I would bring in my intro and outro music and save it with something like namofshow_blank. I then open that file and before I press record I rename the show to something like nameofshow_697. This has all my files in it and I don't have to look for them.

Listen faster when editing if possible. In Hindenburg Journalist, there is an option to listen faster as well as in Audacity. I spoke about this on Episode 327

One other thing to remember is more planning leads to less editing.

Podcast Rewind

42:15

I was on the Podcast Reporter (Live from the NAB show)

I was on the Launch Speed Podcast talking podcast Niches

Work With Me

Join the School of Podcasting or let me be your podcast mentor

Check out this episode!

[emailhostingindia9941-blog]

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Reaching Generation Z with BombBomb

Reaching Generation Z with BombBomb

When it comes to high-touch enrollment marketing to Generation Z, there are few products better than BombBomb. See what it can do for you in today’s post!

[Full Disclosure: I’m a BombBomb affiliate, and the links below are affiliate links. While I do get a little something out of it if you decide to use BombBomb, the real reason I’m writing this post is because I’ve enjoyed the results of using BombBomb for my own marketing and sales. It works, and I think you should know about this really cool marketing tool.]

Generation Z is unlike any generation before it. But like previous generations, it’s difficult to understand their preferences and motivations while they’re still so young.

This quality of unknowns creates a challenge for enrollment marketers in every kind of private college, university, or independent school.

However, there are some things that we do know about Generation Z.

They’re real digital technology natives.

While many Millennials remember a time when digital technology was not integral to daily life, no one in Generation Z has any memory of life without a screen.

They’re independent.

It seems this new generation is reluctant to trust their careers to corporations, wanting more of a stake in their future than any preceding generation. In fact, up to 72% of high schoolers say they want to start a business someday.

They’re global minded.

Past generations have been globally aware, but Generation Z is globally minded. Their digitally integrated world isn’t hindered by geographic or political barriers as they converse with friends and followers from around the world on social media.

They’re realistic.

They are the only generation not to know what the world was like before 9/11. They’ve never known a day without a 24-hour news cycle. They can’t imagine a world without social media. They’re also growing up in homes that were significantly affected by the Great Recession that started in 2008.

Mix terrorism, violence, and economic distress with 24/7 access to an Internet that will show you the gruesome details of it all, and it produces a harshly realistic view of the world.

They’re individuals.

Another interesting quality of this generation is that although they’re tightly connected to their world, young people desire to be unique, to make a distinct impression. They want to make a change that uniquely reflects their individuality.

Time for a Different Approach

For some time now, marketers in every field have become enamored with the ability of technologies to create personalized experiences with education brands.

But even with the latest innovations like messaging apps that respond to prospective student’s queries, nothing can beat the unique feeling for a member of Generation Z than getting a truly unique message.

High-touch enrollment marketing resonates more deeply with Generation Z than previous generations because they have a realistic view on how technology can mimic human interaction.

This partly explains the frustration admissions officers are feeling with the limited ways to reach Generation Z. Many of them lament how prospective students don’t read email, respond to texts — let alone answer a phone!

Generation Z students’ strong individualism also plays a role.

This individualism (which translates into entrepreneurialism for many of them) might come from a feeling of responsibility to put the world back together.

“They have this self-awareness that systems have been broken. But they can’t be the generation that says we’ll break it even more.” – MTV president Sean Atkins to TIME magazine

The TIME magazine article suggests that Generation Z believes that the institutions that make society have been “disrupted.”

This means that many of them feel they have a part to play as an individual in rebuilding our world.

More than a Number

With this incredibly personal call to change the world and a realistic view on technology, prospective students respond very well to high-touch interactions.

They want to be more than a number. They want to be an individual.

Don’t misunderstand me. I’m an advocate for using automation like the messaging apps I mentioned above and tools like these.

But these automations should be used strategically to free up your time to implement high-touch tactics with prospective students who are highly likely to enroll at your school.

While BombBomb is a modern marketing technology, it’s a tool I’d put in a little different category.

Email Meets Video Marketing Meets FaceTime

BombBomb is a video email marketing software that lets you create quick, personal video email messages that you can send through your Gmail or Outlook email.

Science Is on Its Side

BombBomb is a communication medium that enhances the unique personal qualities of your message.

With video email, prospective students not only get your message, they see your gestures, hear your voice, and watch the visual clues your body is giving them.

This leverages the science we have which says that up to 93% of all communication is nonverbal.

No matter how good your copy, design, or messaging, nothing comes close to the power of communicating your message in person.

It Can’t Be Faked

Chatbots may be able to mimic human interaction, but we all know they’re not real humans.

Really good copywriting with personalization techniques can create incredibly personal emails and direct mail pieces.

But there is still that doubt that it was meant specifically for me.

Only high-touch enrollment marketing techniques send genuinely one-to-one human communications that can’t be faked.

When you get a handwritten note that asks how your last music rehearsal went, you know it came from the enrollment officer directly to you.

Likewise, when you get a video email, you know it wasn’t faked.

Watching your enrollment officer’s personal video message is almost like being on a FaceTime call with them.

It Is Scalable (Kind of)

One of the problems with high-touch enrollment marketing is that it doesn’t scale well.

You can’t possibly have high-touch interactions with all of the prospective students you’re responsible for. You can only reach the ones most likely to enroll.

But with BombBomb, you can get more high-touch messages in a day than ever before.

It’s way faster to push the record button, give your message, and push send than it is to sit down and write out a letter.

With that kind of speed, you get much more scale out of video email marketing than you would out of other high-touch strategies.

Go Ahead and Try it Out

You can start a 14 day trial here to see if BombBomb is right for you and your enrollment team.

I hope this little product review has been helpful. Keep looking for new tools to come in the future to help you boost your enrollment numbers this year!

Market More. Spend Less.

Set yourself free from your shrinking marketing budget with my new ebook Marketing on a Shoestring Budget! This ebook is jammed with practical ways to produce high-quality marketing on the cheap.

Inside, I’ll show you proven marketing tactics like…

How to leverage low-cost technologies to reach your target market,

How to craft a content marketing strategy on a bare-bones budget,

The number one thing your website needs to do,

The key to getting free, organic traffic to your website, and more.

No hype. No pie in the sky. Just real solutions for getting the job done with the budget you’ve got.

Download your copy today!

Featured image by Djile via Adobe Stock

This post was originally published at: https://www.caylor-solutions.com/reaching-generation-z-with-bombbomb-product-review/

The post Reaching Generation Z with BombBomb appeared first on edSocialMedia.

https://ift.tt/2Hzh7q0

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Reaching Generation Z with BombBomb

Reaching Generation Z with BombBomb

When it comes to high-touch enrollment marketing to Generation Z, there are few products better than BombBomb. See what it can do for you in today’s post!

[Full Disclosure: I’m a BombBomb affiliate, and the links below are affiliate links. While I do get a little something out of it if you decide to use BombBomb, the real reason I’m writing this post is because I’ve enjoyed the results of using BombBomb for my own marketing and sales. It works, and I think you should know about this really cool marketing tool.]

Generation Z is unlike any generation before it. But like previous generations, it’s difficult to understand their preferences and motivations while they’re still so young.

This quality of unknowns creates a challenge for enrollment marketers in every kind of private college, university, or independent school.

However, there are some things that we do know about Generation Z.

They’re real digital technology natives.

While many Millennials remember a time when digital technology was not integral to daily life, no one in Generation Z has any memory of life without a screen.

They’re independent.

It seems this new generation is reluctant to trust their careers to corporations, wanting more of a stake in their future than any preceding generation. In fact, up to 72% of high schoolers say they want to start a business someday.

They’re global minded.

Past generations have been globally aware, but Generation Z is globally minded. Their digitally integrated world isn’t hindered by geographic or political barriers as they converse with friends and followers from around the world on social media.

They’re realistic.

They are the only generation not to know what the world was like before 9/11. They’ve never known a day without a 24-hour news cycle. They can’t imagine a world without social media. They’re also growing up in homes that were significantly affected by the Great Recession that started in 2008.

Mix terrorism, violence, and economic distress with 24/7 access to an Internet that will show you the gruesome details of it all, and it produces a harshly realistic view of the world.

They’re individuals.

Another interesting quality of this generation is that although they’re tightly connected to their world, young people desire to be unique, to make a distinct impression. They want to make a change that uniquely reflects their individuality.

Time for a Different Approach

For some time now, marketers in every field have become enamored with the ability of technologies to create personalized experiences with education brands.

But even with the latest innovations like messaging apps that respond to prospective student’s queries, nothing can beat the unique feeling for a member of Generation Z than getting a truly unique message.

High-touch enrollment marketing resonates more deeply with Generation Z than previous generations because they have a realistic view on how technology can mimic human interaction.

This partly explains the frustration admissions officers are feeling with the limited ways to reach Generation Z. Many of them lament how prospective students don’t read email, respond to texts — let alone answer a phone!

Generation Z students’ strong individualism also plays a role.

This individualism (which translates into entrepreneurialism for many of them) might come from a feeling of responsibility to put the world back together.

“They have this self-awareness that systems have been broken. But they can’t be the generation that says we’ll break it even more.” – MTV president Sean Atkins to TIME magazine

The TIME magazine article suggests that Generation Z believes that the institutions that make society have been “disrupted.”

This means that many of them feel they have a part to play as an individual in rebuilding our world.

More than a Number

With this incredibly personal call to change the world and a realistic view on technology, prospective students respond very well to high-touch interactions.

They want to be more than a number. They want to be an individual.

Don’t misunderstand me. I’m an advocate for using automation like the messaging apps I mentioned above and tools like these.

But these automations should be used strategically to free up your time to implement high-touch tactics with prospective students who are highly likely to enroll at your school.

While BombBomb is a modern marketing technology, it’s a tool I’d put in a little different category.

Email Meets Video Marketing Meets FaceTime

BombBomb is a video email marketing software that lets you create quick, personal video email messages that you can send through your Gmail or Outlook email.

Science Is on Its Side

BombBomb is a communication medium that enhances the unique personal qualities of your message.

With video email, prospective students not only get your message, they see your gestures, hear your voice, and watch the visual clues your body is giving them.

This leverages the science we have which says that up to 93% of all communication is nonverbal.

No matter how good your copy, design, or messaging, nothing comes close to the power of communicating your message in person.

It Can’t Be Faked

Chatbots may be able to mimic human interaction, but we all know they’re not real humans.

Really good copywriting with personalization techniques can create incredibly personal emails and direct mail pieces.

But there is still that doubt that it was meant specifically for me.

Only high-touch enrollment marketing techniques send genuinely one-to-one human communications that can’t be faked.

When you get a handwritten note that asks how your last music rehearsal went, you know it came from the enrollment officer directly to you.

Likewise, when you get a video email, you know it wasn’t faked.

Watching your enrollment officer’s personal video message is almost like being on a FaceTime call with them.

It Is Scalable (Kind of)

One of the problems with high-touch enrollment marketing is that it doesn’t scale well.

You can’t possibly have high-touch interactions with all of the prospective students you’re responsible for. You can only reach the ones most likely to enroll.

But with BombBomb, you can get more high-touch messages in a day than ever before.

It’s way faster to push the record button, give your message, and push send than it is to sit down and write out a letter.

With that kind of speed, you get much more scale out of video email marketing than you would out of other high-touch strategies.

Go Ahead and Try it Out

You can start a 14 day trial here to see if BombBomb is right for you and your enrollment team.

I hope this little product review has been helpful. Keep looking for new tools to come in the future to help you boost your enrollment numbers this year!

Market More. Spend Less.

Set yourself free from your shrinking marketing budget with my new ebook Marketing on a Shoestring Budget! This ebook is jammed with practical ways to produce high-quality marketing on the cheap.

Inside, I’ll show you proven marketing tactics like…

How to leverage low-cost technologies to reach your target market,

How to craft a content marketing strategy on a bare-bones budget,

The number one thing your website needs to do,

The key to getting free, organic traffic to your website, and more.

No hype. No pie in the sky. Just real solutions for getting the job done with the budget you’ve got.

Download your copy today!

Featured image by Djile via Adobe Stock

This post was originally published at: https://www.caylor-solutions.com/reaching-generation-z-with-bombbomb-product-review/

The post Reaching Generation Z with BombBomb appeared first on edSocialMedia.

https://ift.tt/2Hzh7q0

[rtawngs20815]

Reaching Generation Z with BombBomb

Reaching Generation Z with BombBomb

When it comes to high-touch enrollment marketing to Generation Z, there are few products better than BombBomb. See what it can do for you in today’s post!

[Full Disclosure: I’m a BombBomb affiliate, and the links below are affiliate links. While I do get a little something out of it if you decide to use BombBomb, the real reason I’m writing this post is because I’ve enjoyed the results of using BombBomb for my own marketing and sales. It works, and I think you should know about this really cool marketing tool.]

Generation Z is unlike any generation before it. But like previous generations, it’s difficult to understand their preferences and motivations while they’re still so young.

This quality of unknowns creates a challenge for enrollment marketers in every kind of private college, university, or independent school.

However, there are some things that we do know about Generation Z.

They’re real digital technology natives.

While many Millennials remember a time when digital technology was not integral to daily life, no one in Generation Z has any memory of life without a screen.

They’re independent.

It seems this new generation is reluctant to trust their careers to corporations, wanting more of a stake in their future than any preceding generation. In fact, up to 72% of high schoolers say they want to start a business someday.

They’re global minded.

Past generations have been globally aware, but Generation Z is globally minded. Their digitally integrated world isn’t hindered by geographic or political barriers as they converse with friends and followers from around the world on social media.

They’re realistic.

They are the only generation not to know what the world was like before 9/11. They’ve never known a day without a 24-hour news cycle. They can’t imagine a world without social media. They’re also growing up in homes that were significantly affected by the Great Recession that started in 2008.

Mix terrorism, violence, and economic distress with 24/7 access to an Internet that will show you the gruesome details of it all, and it produces a harshly realistic view of the world.

They’re individuals.

Another interesting quality of this generation is that although they’re tightly connected to their world, young people desire to be unique, to make a distinct impression. They want to make a change that uniquely reflects their individuality.

Time for a Different Approach

For some time now, marketers in every field have become enamored with the ability of technologies to create personalized experiences with education brands.

But even with the latest innovations like messaging apps that respond to prospective student’s queries, nothing can beat the unique feeling for a member of Generation Z than getting a truly unique message.

High-touch enrollment marketing resonates more deeply with Generation Z than previous generations because they have a realistic view on how technology can mimic human interaction.

This partly explains the frustration admissions officers are feeling with the limited ways to reach Generation Z. Many of them lament how prospective students don’t read email, respond to texts — let alone answer a phone!

Generation Z students’ strong individualism also plays a role.

This individualism (which translates into entrepreneurialism for many of them) might come from a feeling of responsibility to put the world back together.

“They have this self-awareness that systems have been broken. But they can’t be the generation that says we’ll break it even more.” – MTV president Sean Atkins to TIME magazine

The TIME magazine article suggests that Generation Z believes that the institutions that make society have been “disrupted.”

This means that many of them feel they have a part to play as an individual in rebuilding our world.

More than a Number

With this incredibly personal call to change the world and a realistic view on technology, prospective students respond very well to high-touch interactions.

They want to be more than a number. They want to be an individual.

Don’t misunderstand me. I’m an advocate for using automation like the messaging apps I mentioned above and tools like these.

But these automations should be used strategically to free up your time to implement high-touch tactics with prospective students who are highly likely to enroll at your school.

While BombBomb is a modern marketing technology, it’s a tool I’d put in a little different category.

Email Meets Video Marketing Meets FaceTime

BombBomb is a video email marketing software that lets you create quick, personal video email messages that you can send through your Gmail or Outlook email.

Science Is on Its Side

BombBomb is a communication medium that enhances the unique personal qualities of your message.

With video email, prospective students not only get your message, they see your gestures, hear your voice, and watch the visual clues your body is giving them.

This leverages the science we have which says that up to 93% of all communication is nonverbal.

No matter how good your copy, design, or messaging, nothing comes close to the power of communicating your message in person.

It Can’t Be Faked

Chatbots may be able to mimic human interaction, but we all know they’re not real humans.

Really good copywriting with personalization techniques can create incredibly personal emails and direct mail pieces.

But there is still that doubt that it was meant specifically for me.

Only high-touch enrollment marketing techniques send genuinely one-to-one human communications that can’t be faked.

When you get a handwritten note that asks how your last music rehearsal went, you know it came from the enrollment officer directly to you.

Likewise, when you get a video email, you know it wasn’t faked.

Watching your enrollment officer’s personal video message is almost like being on a FaceTime call with them.

It Is Scalable (Kind of)

One of the problems with high-touch enrollment marketing is that it doesn’t scale well.

You can’t possibly have high-touch interactions with all of the prospective students you’re responsible for. You can only reach the ones most likely to enroll.

But with BombBomb, you can get more high-touch messages in a day than ever before.

It’s way faster to push the record button, give your message, and push send than it is to sit down and write out a letter.

With that kind of speed, you get much more scale out of video email marketing than you would out of other high-touch strategies.

Go Ahead and Try it Out

You can start a 14 day trial here to see if BombBomb is right for you and your enrollment team.

I hope this little product review has been helpful. Keep looking for new tools to come in the future to help you boost your enrollment numbers this year!

Market More. Spend Less.

Set yourself free from your shrinking marketing budget with my new ebook Marketing on a Shoestring Budget! This ebook is jammed with practical ways to produce high-quality marketing on the cheap.

Inside, I’ll show you proven marketing tactics like…

How to leverage low-cost technologies to reach your target market,

How to craft a content marketing strategy on a bare-bones budget,

The number one thing your website needs to do,

The key to getting free, organic traffic to your website, and more.

No hype. No pie in the sky. Just real solutions for getting the job done with the budget you’ve got.

Download your copy today!

Featured image by Djile via Adobe Stock

This post was originally published at: https://www.caylor-solutions.com/reaching-generation-z-with-bombbomb-product-review/

The post Reaching Generation Z with BombBomb appeared first on edSocialMedia.

https://ift.tt/2Hzh7q0

[winreplace30303]

Reaching Generation Z with BombBomb

Reaching Generation Z with BombBomb

When it comes to high-touch enrollment marketing to Generation Z, there are few products better than BombBomb. See what it can do for you in today’s post!

[Full Disclosure: I’m a BombBomb affiliate, and the links below are affiliate links. While I do get a little something out of it if you decide to use BombBomb, the real reason I’m writing this post is because I’ve enjoyed the results of using BombBomb for my own marketing and sales. It works, and I think you should know about this really cool marketing tool.]

Generation Z is unlike any generation before it. But like previous generations, it’s difficult to understand their preferences and motivations while they’re still so young.

This quality of unknowns creates a challenge for enrollment marketers in every kind of private college, university, or independent school.

However, there are some things that we do know about Generation Z.

They’re real digital technology natives.

While many Millennials remember a time when digital technology was not integral to daily life, no one in Generation Z has any memory of life without a screen.

They’re independent.

It seems this new generation is reluctant to trust their careers to corporations, wanting more of a stake in their future than any preceding generation. In fact, up to 72% of high schoolers say they want to start a business someday.

They’re global minded.

Past generations have been globally aware, but Generation Z is globally minded. Their digitally integrated world isn’t hindered by geographic or political barriers as they converse with friends and followers from around the world on social media.

They’re realistic.

They are the only generation not to know what the world was like before 9/11. They’ve never known a day without a 24-hour news cycle. They can’t imagine a world without social media. They’re also growing up in homes that were significantly affected by the Great Recession that started in 2008.

Mix terrorism, violence, and economic distress with 24/7 access to an Internet that will show you the gruesome details of it all, and it produces a harshly realistic view of the world.

They’re individuals.

Another interesting quality of this generation is that although they’re tightly connected to their world, young people desire to be unique, to make a distinct impression. They want to make a change that uniquely reflects their individuality.

Time for a Different Approach

For some time now, marketers in every field have become enamored with the ability of technologies to create personalized experiences with education brands.

But even with the latest innovations like messaging apps that respond to prospective student’s queries, nothing can beat the unique feeling for a member of Generation Z than getting a truly unique message.

High-touch enrollment marketing resonates more deeply with Generation Z than previous generations because they have a realistic view on how technology can mimic human interaction.

This partly explains the frustration admissions officers are feeling with the limited ways to reach Generation Z. Many of them lament how prospective students don’t read email, respond to texts — let alone answer a phone!

Generation Z students’ strong individualism also plays a role.

This individualism (which translates into entrepreneurialism for many of them) might come from a feeling of responsibility to put the world back together.

“They have this self-awareness that systems have been broken. But they can’t be the generation that says we’ll break it even more.” – MTV president Sean Atkins to TIME magazine

The TIME magazine article suggests that Generation Z believes that the institutions that make society have been “disrupted.”

This means that many of them feel they have a part to play as an individual in rebuilding our world.

More than a Number

With this incredibly personal call to change the world and a realistic view on technology, prospective students respond very well to high-touch interactions.

They want to be more than a number. They want to be an individual.

Don’t misunderstand me. I’m an advocate for using automation like the messaging apps I mentioned above and tools like these.

But these automations should be used strategically to free up your time to implement high-touch tactics with prospective students who are highly likely to enroll at your school.

While BombBomb is a modern marketing technology, it’s a tool I’d put in a little different category.

Email Meets Video Marketing Meets FaceTime

BombBomb is a video email marketing software that lets you create quick, personal video email messages that you can send through your Gmail or Outlook email.

Science Is on Its Side

BombBomb is a communication medium that enhances the unique personal qualities of your message.

With video email, prospective students not only get your message, they see your gestures, hear your voice, and watch the visual clues your body is giving them.

This leverages the science we have which says that up to 93% of all communication is nonverbal.

No matter how good your copy, design, or messaging, nothing comes close to the power of communicating your message in person.

It Can’t Be Faked

Chatbots may be able to mimic human interaction, but we all know they’re not real humans.

Really good copywriting with personalization techniques can create incredibly personal emails and direct mail pieces.

But there is still that doubt that it was meant specifically for me.

Only high-touch enrollment marketing techniques send genuinely one-to-one human communications that can’t be faked.

When you get a handwritten note that asks how your last music rehearsal went, you know it came from the enrollment officer directly to you.

Likewise, when you get a video email, you know it wasn’t faked.

Watching your enrollment officer’s personal video message is almost like being on a FaceTime call with them.

It Is Scalable (Kind of)

One of the problems with high-touch enrollment marketing is that it doesn’t scale well.

You can’t possibly have high-touch interactions with all of the prospective students you’re responsible for. You can only reach the ones most likely to enroll.

But with BombBomb, you can get more high-touch messages in a day than ever before.

It’s way faster to push the record button, give your message, and push send than it is to sit down and write out a letter.

With that kind of speed, you get much more scale out of video email marketing than you would out of other high-touch strategies.

Go Ahead and Try it Out

You can start a 14 day trial here to see if BombBomb is right for you and your enrollment team.

I hope this little product review has been helpful. Keep looking for new tools to come in the future to help you boost your enrollment numbers this year!

Market More. Spend Less.

Set yourself free from your shrinking marketing budget with my new ebook Marketing on a Shoestring Budget! This ebook is jammed with practical ways to produce high-quality marketing on the cheap.

Inside, I’ll show you proven marketing tactics like…

How to leverage low-cost technologies to reach your target market,

How to craft a content marketing strategy on a bare-bones budget,

The number one thing your website needs to do,

The key to getting free, organic traffic to your website, and more.

No hype. No pie in the sky. Just real solutions for getting the job done with the budget you’ve got.

Download your copy today!

Featured image by Djile via Adobe Stock

This post was originally published at: https://www.caylor-solutions.com/reaching-generation-z-with-bombbomb-product-review/

The post Reaching Generation Z with BombBomb appeared first on edSocialMedia.

https://ift.tt/2Hzh7q0

[ptiodoors77028]

Reaching Generation Z with BombBomb

Reaching Generation Z with BombBomb

When it comes to high-touch enrollment marketing to Generation Z, there are few products better than BombBomb. See what it can do for you in today’s post!

[Full Disclosure: I’m a BombBomb affiliate, and the links below are affiliate links. While I do get a little something out of it if you decide to use BombBomb, the real reason I’m writing this post is because I’ve enjoyed the results of using BombBomb for my own marketing and sales. It works, and I think you should know about this really cool marketing tool.]

Generation Z is unlike any generation before it. But like previous generations, it’s difficult to understand their preferences and motivations while they’re still so young.

This quality of unknowns creates a challenge for enrollment marketers in every kind of private college, university, or independent school.

However, there are some things that we do know about Generation Z.

They’re real digital technology natives.

While many Millennials remember a time when digital technology was not integral to daily life, no one in Generation Z has any memory of life without a screen.

They’re independent.

It seems this new generation is reluctant to trust their careers to corporations, wanting more of a stake in their future than any preceding generation. In fact, up to 72% of high schoolers say they want to start a business someday.

They’re global minded.

Past generations have been globally aware, but Generation Z is globally minded. Their digitally integrated world isn’t hindered by geographic or political barriers as they converse with friends and followers from around the world on social media.

They’re realistic.

They are the only generation not to know what the world was like before 9/11. They’ve never known a day without a 24-hour news cycle. They can’t imagine a world without social media. They’re also growing up in homes that were significantly affected by the Great Recession that started in 2008.

Mix terrorism, violence, and economic distress with 24/7 access to an Internet that will show you the gruesome details of it all, and it produces a harshly realistic view of the world.

They’re individuals.

Another interesting quality of this generation is that although they’re tightly connected to their world, young people desire to be unique, to make a distinct impression. They want to make a change that uniquely reflects their individuality.

Time for a Different Approach

For some time now, marketers in every field have become enamored with the ability of technologies to create personalized experiences with education brands.

But even with the latest innovations like messaging apps that respond to prospective student’s queries, nothing can beat the unique feeling for a member of Generation Z than getting a truly unique message.

High-touch enrollment marketing resonates more deeply with Generation Z than previous generations because they have a realistic view on how technology can mimic human interaction.

This partly explains the frustration admissions officers are feeling with the limited ways to reach Generation Z. Many of them lament how prospective students don’t read email, respond to texts — let alone answer a phone!

Generation Z students’ strong individualism also plays a role.

This individualism (which translates into entrepreneurialism for many of them) might come from a feeling of responsibility to put the world back together.

“They have this self-awareness that systems have been broken. But they can’t be the generation that says we’ll break it even more.” – MTV president Sean Atkins to TIME magazine

The TIME magazine article suggests that Generation Z believes that the institutions that make society have been “disrupted.”

This means that many of them feel they have a part to play as an individual in rebuilding our world.

More than a Number

With this incredibly personal call to change the world and a realistic view on technology, prospective students respond very well to high-touch interactions.

They want to be more than a number. They want to be an individual.

Don’t misunderstand me. I’m an advocate for using automation like the messaging apps I mentioned above and tools like these.

But these automations should be used strategically to free up your time to implement high-touch tactics with prospective students who are highly likely to enroll at your school.

While BombBomb is a modern marketing technology, it’s a tool I’d put in a little different category.

Email Meets Video Marketing Meets FaceTime

BombBomb is a video email marketing software that lets you create quick, personal video email messages that you can send through your Gmail or Outlook email.

Science Is on Its Side

BombBomb is a communication medium that enhances the unique personal qualities of your message.

With video email, prospective students not only get your message, they see your gestures, hear your voice, and watch the visual clues your body is giving them.

This leverages the science we have which says that up to 93% of all communication is nonverbal.

No matter how good your copy, design, or messaging, nothing comes close to the power of communicating your message in person.

It Can’t Be Faked

Chatbots may be able to mimic human interaction, but we all know they’re not real humans.

Really good copywriting with personalization techniques can create incredibly personal emails and direct mail pieces.

But there is still that doubt that it was meant specifically for me.

Only high-touch enrollment marketing techniques send genuinely one-to-one human communications that can’t be faked.

When you get a handwritten note that asks how your last music rehearsal went, you know it came from the enrollment officer directly to you.

Likewise, when you get a video email, you know it wasn’t faked.

Watching your enrollment officer’s personal video message is almost like being on a FaceTime call with them.

It Is Scalable (Kind of)

One of the problems with high-touch enrollment marketing is that it doesn’t scale well.

You can’t possibly have high-touch interactions with all of the prospective students you’re responsible for. You can only reach the ones most likely to enroll.

But with BombBomb, you can get more high-touch messages in a day than ever before.

It’s way faster to push the record button, give your message, and push send than it is to sit down and write out a letter.

With that kind of speed, you get much more scale out of video email marketing than you would out of other high-touch strategies.

Go Ahead and Try it Out

You can start a 14 day trial here to see if BombBomb is right for you and your enrollment team.

I hope this little product review has been helpful. Keep looking for new tools to come in the future to help you boost your enrollment numbers this year!

Market More. Spend Less.

Set yourself free from your shrinking marketing budget with my new ebook Marketing on a Shoestring Budget! This ebook is jammed with practical ways to produce high-quality marketing on the cheap.

Inside, I’ll show you proven marketing tactics like…

How to leverage low-cost technologies to reach your target market,

How to craft a content marketing strategy on a bare-bones budget,

The number one thing your website needs to do,

The key to getting free, organic traffic to your website, and more.

No hype. No pie in the sky. Just real solutions for getting the job done with the budget you’ve got.

Download your copy today!

Featured image by Djile via Adobe Stock

This post was originally published at: https://www.caylor-solutions.com/reaching-generation-z-with-bombbomb-product-review/

The post Reaching Generation Z with BombBomb appeared first on edSocialMedia.

https://ift.tt/2Hzh7q0

[chpatdoorsl3z0a1]

Reaching Generation Z with BombBomb

Reaching Generation Z with BombBomb

When it comes to high-touch enrollment marketing to Generation Z, there are few products better than BombBomb. See what it can do for you in today’s post!

[Full Disclosure: I’m a BombBomb affiliate, and the links below are affiliate links. While I do get a little something out of it if you decide to use BombBomb, the real reason I’m writing this post is because I’ve enjoyed the results of using BombBomb for my own marketing and sales. It works, and I think you should know about this really cool marketing tool.]

Generation Z is unlike any generation before it. But like previous generations, it’s difficult to understand their preferences and motivations while they’re still so young.

This quality of unknowns creates a challenge for enrollment marketers in every kind of private college, university, or independent school.

However, there are some things that we do know about Generation Z.

They’re real digital technology natives.

While many Millennials remember a time when digital technology was not integral to daily life, no one in Generation Z has any memory of life without a screen.

They’re independent.

It seems this new generation is reluctant to trust their careers to corporations, wanting more of a stake in their future than any preceding generation. In fact, up to 72% of high schoolers say they want to start a business someday.

They’re global minded.

Past generations have been globally aware, but Generation Z is globally minded. Their digitally integrated world isn’t hindered by geographic or political barriers as they converse with friends and followers from around the world on social media.

They’re realistic.

They are the only generation not to know what the world was like before 9/11. They’ve never known a day without a 24-hour news cycle. They can’t imagine a world without social media. They’re also growing up in homes that were significantly affected by the Great Recession that started in 2008.

Mix terrorism, violence, and economic distress with 24/7 access to an Internet that will show you the gruesome details of it all, and it produces a harshly realistic view of the world.

They’re individuals.

Another interesting quality of this generation is that although they’re tightly connected to their world, young people desire to be unique, to make a distinct impression. They want to make a change that uniquely reflects their individuality.

Time for a Different Approach

For some time now, marketers in every field have become enamored with the ability of technologies to create personalized experiences with education brands.

But even with the latest innovations like messaging apps that respond to prospective student’s queries, nothing can beat the unique feeling for a member of Generation Z than getting a truly unique message.

High-touch enrollment marketing resonates more deeply with Generation Z than previous generations because they have a realistic view on how technology can mimic human interaction.

This partly explains the frustration admissions officers are feeling with the limited ways to reach Generation Z. Many of them lament how prospective students don’t read email, respond to texts — let alone answer a phone!

Generation Z students’ strong individualism also plays a role.

This individualism (which translates into entrepreneurialism for many of them) might come from a feeling of responsibility to put the world back together.

“They have this self-awareness that systems have been broken. But they can’t be the generation that says we’ll break it even more.” – MTV president Sean Atkins to TIME magazine

The TIME magazine article suggests that Generation Z believes that the institutions that make society have been “disrupted.”

This means that many of them feel they have a part to play as an individual in rebuilding our world.

More than a Number

With this incredibly personal call to change the world and a realistic view on technology, prospective students respond very well to high-touch interactions.

They want to be more than a number. They want to be an individual.

Don’t misunderstand me. I’m an advocate for using automation like the messaging apps I mentioned above and tools like these.

But these automations should be used strategically to free up your time to implement high-touch tactics with prospective students who are highly likely to enroll at your school.

While BombBomb is a modern marketing technology, it’s a tool I’d put in a little different category.

Email Meets Video Marketing Meets FaceTime

BombBomb is a video email marketing software that lets you create quick, personal video email messages that you can send through your Gmail or Outlook email.

Science Is on Its Side

BombBomb is a communication medium that enhances the unique personal qualities of your message.

With video email, prospective students not only get your message, they see your gestures, hear your voice, and watch the visual clues your body is giving them.

This leverages the science we have which says that up to 93% of all communication is nonverbal.

No matter how good your copy, design, or messaging, nothing comes close to the power of communicating your message in person.

It Can’t Be Faked

Chatbots may be able to mimic human interaction, but we all know they’re not real humans.

Really good copywriting with personalization techniques can create incredibly personal emails and direct mail pieces.

But there is still that doubt that it was meant specifically for me.

Only high-touch enrollment marketing techniques send genuinely one-to-one human communications that can’t be faked.

When you get a handwritten note that asks how your last music rehearsal went, you know it came from the enrollment officer directly to you.

Likewise, when you get a video email, you know it wasn’t faked.

Watching your enrollment officer’s personal video message is almost like being on a FaceTime call with them.

It Is Scalable (Kind of)

One of the problems with high-touch enrollment marketing is that it doesn’t scale well.

You can’t possibly have high-touch interactions with all of the prospective students you’re responsible for. You can only reach the ones most likely to enroll.

But with BombBomb, you can get more high-touch messages in a day than ever before.

It’s way faster to push the record button, give your message, and push send than it is to sit down and write out a letter.

With that kind of speed, you get much more scale out of video email marketing than you would out of other high-touch strategies.

Go Ahead and Try it Out

You can start a 14 day trial here to see if BombBomb is right for you and your enrollment team.

I hope this little product review has been helpful. Keep looking for new tools to come in the future to help you boost your enrollment numbers this year!

Market More. Spend Less.

Set yourself free from your shrinking marketing budget with my new ebook Marketing on a Shoestring Budget! This ebook is jammed with practical ways to produce high-quality marketing on the cheap.

Inside, I’ll show you proven marketing tactics like…

How to leverage low-cost technologies to reach your target market,

How to craft a content marketing strategy on a bare-bones budget,

The number one thing your website needs to do,

The key to getting free, organic traffic to your website, and more.

No hype. No pie in the sky. Just real solutions for getting the job done with the budget you’ve got.

Download your copy today!

Featured image by Djile via Adobe Stock

This post was originally published at: https://www.caylor-solutions.com/reaching-generation-z-with-bombbomb-product-review/

The post Reaching Generation Z with BombBomb appeared first on edSocialMedia.

https://ift.tt/2Hzh7q0

[porchenclose10019]

Reaching Generation Z with BombBomb

Reaching Generation Z with BombBomb

When it comes to high-touch enrollment marketing to Generation Z, there are few products better than BombBomb. See what it can do for you in today’s post!

[Full Disclosure: I’m a BombBomb affiliate, and the links below are affiliate links. While I do get a little something out of it if you decide to use BombBomb, the real reason I’m writing this post is because I’ve enjoyed the results of using BombBomb for my own marketing and sales. It works, and I think you should know about this really cool marketing tool.]

Generation Z is unlike any generation before it. But like previous generations, it’s difficult to understand their preferences and motivations while they’re still so young.

This quality of unknowns creates a challenge for enrollment marketers in every kind of private college, university, or independent school.

However, there are some things that we do know about Generation Z.

They’re real digital technology natives.

While many Millennials remember a time when digital technology was not integral to daily life, no one in Generation Z has any memory of life without a screen.

They’re independent.

It seems this new generation is reluctant to trust their careers to corporations, wanting more of a stake in their future than any preceding generation. In fact, up to 72% of high schoolers say they want to start a business someday.

They’re global minded.

Past generations have been globally aware, but Generation Z is globally minded. Their digitally integrated world isn’t hindered by geographic or political barriers as they converse with friends and followers from around the world on social media.

They’re realistic.

They are the only generation not to know what the world was like before 9/11. They’ve never known a day without a 24-hour news cycle. They can’t imagine a world without social media. They’re also growing up in homes that were significantly affected by the Great Recession that started in 2008.

Mix terrorism, violence, and economic distress with 24/7 access to an Internet that will show you the gruesome details of it all, and it produces a harshly realistic view of the world.

They’re individuals.

Another interesting quality of this generation is that although they’re tightly connected to their world, young people desire to be unique, to make a distinct impression. They want to make a change that uniquely reflects their individuality.

Time for a Different Approach

For some time now, marketers in every field have become enamored with the ability of technologies to create personalized experiences with education brands.

But even with the latest innovations like messaging apps that respond to prospective student’s queries, nothing can beat the unique feeling for a member of Generation Z than getting a truly unique message.

High-touch enrollment marketing resonates more deeply with Generation Z than previous generations because they have a realistic view on how technology can mimic human interaction.

This partly explains the frustration admissions officers are feeling with the limited ways to reach Generation Z. Many of them lament how prospective students don’t read email, respond to texts — let alone answer a phone!

Generation Z students’ strong individualism also plays a role.

This individualism (which translates into entrepreneurialism for many of them) might come from a feeling of responsibility to put the world back together.

“They have this self-awareness that systems have been broken. But they can’t be the generation that says we’ll break it even more.” – MTV president Sean Atkins to TIME magazine

The TIME magazine article suggests that Generation Z believes that the institutions that make society have been “disrupted.”

This means that many of them feel they have a part to play as an individual in rebuilding our world.

More than a Number

With this incredibly personal call to change the world and a realistic view on technology, prospective students respond very well to high-touch interactions.

They want to be more than a number. They want to be an individual.

Don’t misunderstand me. I’m an advocate for using automation like the messaging apps I mentioned above and tools like these.

But these automations should be used strategically to free up your time to implement high-touch tactics with prospective students who are highly likely to enroll at your school.

While BombBomb is a modern marketing technology, it’s a tool I’d put in a little different category.

Email Meets Video Marketing Meets FaceTime

BombBomb is a video email marketing software that lets you create quick, personal video email messages that you can send through your Gmail or Outlook email.

Science Is on Its Side

BombBomb is a communication medium that enhances the unique personal qualities of your message.

With video email, prospective students not only get your message, they see your gestures, hear your voice, and watch the visual clues your body is giving them.

This leverages the science we have which says that up to 93% of all communication is nonverbal.

No matter how good your copy, design, or messaging, nothing comes close to the power of communicating your message in person.

It Can’t Be Faked

Chatbots may be able to mimic human interaction, but we all know they’re not real humans.

Really good copywriting with personalization techniques can create incredibly personal emails and direct mail pieces.

But there is still that doubt that it was meant specifically for me.

Only high-touch enrollment marketing techniques send genuinely one-to-one human communications that can’t be faked.

When you get a handwritten note that asks how your last music rehearsal went, you know it came from the enrollment officer directly to you.

Likewise, when you get a video email, you know it wasn’t faked.

Watching your enrollment officer’s personal video message is almost like being on a FaceTime call with them.

It Is Scalable (Kind of)

One of the problems with high-touch enrollment marketing is that it doesn’t scale well.

You can’t possibly have high-touch interactions with all of the prospective students you’re responsible for. You can only reach the ones most likely to enroll.

But with BombBomb, you can get more high-touch messages in a day than ever before.

It’s way faster to push the record button, give your message, and push send than it is to sit down and write out a letter.

With that kind of speed, you get much more scale out of video email marketing than you would out of other high-touch strategies.

Go Ahead and Try it Out

You can start a 14 day trial here to see if BombBomb is right for you and your enrollment team.

I hope this little product review has been helpful. Keep looking for new tools to come in the future to help you boost your enrollment numbers this year!

Market More. Spend Less.

Set yourself free from your shrinking marketing budget with my new ebook Marketing on a Shoestring Budget! This ebook is jammed with practical ways to produce high-quality marketing on the cheap.

Inside, I’ll show you proven marketing tactics like…

How to leverage low-cost technologies to reach your target market,

How to craft a content marketing strategy on a bare-bones budget,

The number one thing your website needs to do,

The key to getting free, organic traffic to your website, and more.

No hype. No pie in the sky. Just real solutions for getting the job done with the budget you’ve got.

Download your copy today!

Featured image by Djile via Adobe Stock

This post was originally published at: https://www.caylor-solutions.com/reaching-generation-z-with-bombbomb-product-review/

The post Reaching Generation Z with BombBomb appeared first on edSocialMedia.

https://ift.tt/2Hzh7q0

[chipwin08109]

Reaching Generation Z with BombBomb

Reaching Generation Z with BombBomb

When it comes to high-touch enrollment marketing to Generation Z, there are few products better than BombBomb. See what it can do for you in today’s post!

[Full Disclosure: I’m a BombBomb affiliate, and the links below are affiliate links. While I do get a little something out of it if you decide to use BombBomb, the real reason I’m writing this post is because I’ve enjoyed the results of using BombBomb for my own marketing and sales. It works, and I think you should know about this really cool marketing tool.]

Generation Z is unlike any generation before it. But like previous generations, it’s difficult to understand their preferences and motivations while they’re still so young.

This quality of unknowns creates a challenge for enrollment marketers in every kind of private college, university, or independent school.

However, there are some things that we do know about Generation Z.

They’re real digital technology natives.

While many Millennials remember a time when digital technology was not integral to daily life, no one in Generation Z has any memory of life without a screen.

They’re independent.

It seems this new generation is reluctant to trust their careers to corporations, wanting more of a stake in their future than any preceding generation. In fact, up to 72% of high schoolers say they want to start a business someday.

They’re global minded.

Past generations have been globally aware, but Generation Z is globally minded. Their digitally integrated world isn’t hindered by geographic or political barriers as they converse with friends and followers from around the world on social media.

They’re realistic.

They are the only generation not to know what the world was like before 9/11. They’ve never known a day without a 24-hour news cycle. They can’t imagine a world without social media. They’re also growing up in homes that were significantly affected by the Great Recession that started in 2008.

Mix terrorism, violence, and economic distress with 24/7 access to an Internet that will show you the gruesome details of it all, and it produces a harshly realistic view of the world.

They’re individuals.

Another interesting quality of this generation is that although they’re tightly connected to their world, young people desire to be unique, to make a distinct impression. They want to make a change that uniquely reflects their individuality.

Time for a Different Approach

For some time now, marketers in every field have become enamored with the ability of technologies to create personalized experiences with education brands.

But even with the latest innovations like messaging apps that respond to prospective student’s queries, nothing can beat the unique feeling for a member of Generation Z than getting a truly unique message.

High-touch enrollment marketing resonates more deeply with Generation Z than previous generations because they have a realistic view on how technology can mimic human interaction.

This partly explains the frustration admissions officers are feeling with the limited ways to reach Generation Z. Many of them lament how prospective students don’t read email, respond to texts — let alone answer a phone!

Generation Z students’ strong individualism also plays a role.

This individualism (which translates into entrepreneurialism for many of them) might come from a feeling of responsibility to put the world back together.

“They have this self-awareness that systems have been broken. But they can’t be the generation that says we’ll break it even more.” – MTV president Sean Atkins to TIME magazine

The TIME magazine article suggests that Generation Z believes that the institutions that make society have been “disrupted.”

This means that many of them feel they have a part to play as an individual in rebuilding our world.

More than a Number

With this incredibly personal call to change the world and a realistic view on technology, prospective students respond very well to high-touch interactions.

They want to be more than a number. They want to be an individual.

Don’t misunderstand me. I’m an advocate for using automation like the messaging apps I mentioned above and tools like these.

But these automations should be used strategically to free up your time to implement high-touch tactics with prospective students who are highly likely to enroll at your school.

While BombBomb is a modern marketing technology, it’s a tool I’d put in a little different category.

Email Meets Video Marketing Meets FaceTime

BombBomb is a video email marketing software that lets you create quick, personal video email messages that you can send through your Gmail or Outlook email.

Science Is on Its Side

BombBomb is a communication medium that enhances the unique personal qualities of your message.

With video email, prospective students not only get your message, they see your gestures, hear your voice, and watch the visual clues your body is giving them.

This leverages the science we have which says that up to 93% of all communication is nonverbal.

No matter how good your copy, design, or messaging, nothing comes close to the power of communicating your message in person.

It Can’t Be Faked

Chatbots may be able to mimic human interaction, but we all know they’re not real humans.

Really good copywriting with personalization techniques can create incredibly personal emails and direct mail pieces.

But there is still that doubt that it was meant specifically for me.

Only high-touch enrollment marketing techniques send genuinely one-to-one human communications that can’t be faked.

When you get a handwritten note that asks how your last music rehearsal went, you know it came from the enrollment officer directly to you.

Likewise, when you get a video email, you know it wasn’t faked.

Watching your enrollment officer’s personal video message is almost like being on a FaceTime call with them.

It Is Scalable (Kind of)

One of the problems with high-touch enrollment marketing is that it doesn’t scale well.

You can’t possibly have high-touch interactions with all of the prospective students you’re responsible for. You can only reach the ones most likely to enroll.

But with BombBomb, you can get more high-touch messages in a day than ever before.

It’s way faster to push the record button, give your message, and push send than it is to sit down and write out a letter.

With that kind of speed, you get much more scale out of video email marketing than you would out of other high-touch strategies.

Go Ahead and Try it Out

You can start a 14 day trial here to see if BombBomb is right for you and your enrollment team.

I hope this little product review has been helpful. Keep looking for new tools to come in the future to help you boost your enrollment numbers this year!

Market More. Spend Less.

Set yourself free from your shrinking marketing budget with my new ebook Marketing on a Shoestring Budget! This ebook is jammed with practical ways to produce high-quality marketing on the cheap.

Inside, I’ll show you proven marketing tactics like…

How to leverage low-cost technologies to reach your target market,

How to craft a content marketing strategy on a bare-bones budget,

The number one thing your website needs to do,

The key to getting free, organic traffic to your website, and more.

No hype. No pie in the sky. Just real solutions for getting the job done with the budget you’ve got.

Download your copy today!

Featured image by Djile via Adobe Stock

This post was originally published at: https://www.caylor-solutions.com/reaching-generation-z-with-bombbomb-product-review/

The post Reaching Generation Z with BombBomb appeared first on edSocialMedia.

https://ift.tt/2Hzh7q0

[bestwindow30901]

Reaching Generation Z with BombBomb

Reaching Generation Z with BombBomb

When it comes to high-touch enrollment marketing to Generation Z, there are few products better than BombBomb. See what it can do for you in today’s post!

[Full Disclosure: I’m a BombBomb affiliate, and the links below are affiliate links. While I do get a little something out of it if you decide to use BombBomb, the real reason I’m writing this post is because I’ve enjoyed the results of using BombBomb for my own marketing and sales. It works, and I think you should know about this really cool marketing tool.]

Generation Z is unlike any generation before it. But like previous generations, it’s difficult to understand their preferences and motivations while they’re still so young.

This quality of unknowns creates a challenge for enrollment marketers in every kind of private college, university, or independent school.

However, there are some things that we do know about Generation Z.

They’re real digital technology natives.

While many Millennials remember a time when digital technology was not integral to daily life, no one in Generation Z has any memory of life without a screen.

They’re independent.

It seems this new generation is reluctant to trust their careers to corporations, wanting more of a stake in their future than any preceding generation. In fact, up to 72% of high schoolers say they want to start a business someday.

They’re global minded.

Past generations have been globally aware, but Generation Z is globally minded. Their digitally integrated world isn’t hindered by geographic or political barriers as they converse with friends and followers from around the world on social media.

They’re realistic.

They are the only generation not to know what the world was like before 9/11. They’ve never known a day without a 24-hour news cycle. They can’t imagine a world without social media. They’re also growing up in homes that were significantly affected by the Great Recession that started in 2008.

Mix terrorism, violence, and economic distress with 24/7 access to an Internet that will show you the gruesome details of it all, and it produces a harshly realistic view of the world.

They’re individuals.

Another interesting quality of this generation is that although they’re tightly connected to their world, young people desire to be unique, to make a distinct impression. They want to make a change that uniquely reflects their individuality.

Time for a Different Approach

For some time now, marketers in every field have become enamored with the ability of technologies to create personalized experiences with education brands.

But even with the latest innovations like messaging apps that respond to prospective student’s queries, nothing can beat the unique feeling for a member of Generation Z than getting a truly unique message.

High-touch enrollment marketing resonates more deeply with Generation Z than previous generations because they have a realistic view on how technology can mimic human interaction.

This partly explains the frustration admissions officers are feeling with the limited ways to reach Generation Z. Many of them lament how prospective students don’t read email, respond to texts — let alone answer a phone!

Generation Z students’ strong individualism also plays a role.

This individualism (which translates into entrepreneurialism for many of them) might come from a feeling of responsibility to put the world back together.

“They have this self-awareness that systems have been broken. But they can’t be the generation that says we’ll break it even more.” – MTV president Sean Atkins to TIME magazine

The TIME magazine article suggests that Generation Z believes that the institutions that make society have been “disrupted.”

This means that many of them feel they have a part to play as an individual in rebuilding our world.

More than a Number

With this incredibly personal call to change the world and a realistic view on technology, prospective students respond very well to high-touch interactions.

They want to be more than a number. They want to be an individual.

Don’t misunderstand me. I’m an advocate for using automation like the messaging apps I mentioned above and tools like these.

But these automations should be used strategically to free up your time to implement high-touch tactics with prospective students who are highly likely to enroll at your school.

While BombBomb is a modern marketing technology, it’s a tool I’d put in a little different category.

Email Meets Video Marketing Meets FaceTime

BombBomb is a video email marketing software that lets you create quick, personal video email messages that you can send through your Gmail or Outlook email.

Science Is on Its Side

BombBomb is a communication medium that enhances the unique personal qualities of your message.

With video email, prospective students not only get your message, they see your gestures, hear your voice, and watch the visual clues your body is giving them.

This leverages the science we have which says that up to 93% of all communication is nonverbal.

No matter how good your copy, design, or messaging, nothing comes close to the power of communicating your message in person.

It Can’t Be Faked

Chatbots may be able to mimic human interaction, but we all know they’re not real humans.

Really good copywriting with personalization techniques can create incredibly personal emails and direct mail pieces.

But there is still that doubt that it was meant specifically for me.

Only high-touch enrollment marketing techniques send genuinely one-to-one human communications that can’t be faked.

When you get a handwritten note that asks how your last music rehearsal went, you know it came from the enrollment officer directly to you.

Likewise, when you get a video email, you know it wasn’t faked.

Watching your enrollment officer’s personal video message is almost like being on a FaceTime call with them.

It Is Scalable (Kind of)

One of the problems with high-touch enrollment marketing is that it doesn’t scale well.

You can’t possibly have high-touch interactions with all of the prospective students you’re responsible for. You can only reach the ones most likely to enroll.

But with BombBomb, you can get more high-touch messages in a day than ever before.

It’s way faster to push the record button, give your message, and push send than it is to sit down and write out a letter.

With that kind of speed, you get much more scale out of video email marketing than you would out of other high-touch strategies.

Go Ahead and Try it Out

You can start a 14 day trial here to see if BombBomb is right for you and your enrollment team.

I hope this little product review has been helpful. Keep looking for new tools to come in the future to help you boost your enrollment numbers this year!

Market More. Spend Less.

Set yourself free from your shrinking marketing budget with my new ebook Marketing on a Shoestring Budget! This ebook is jammed with practical ways to produce high-quality marketing on the cheap.

Inside, I’ll show you proven marketing tactics like…

How to leverage low-cost technologies to reach your target market,

How to craft a content marketing strategy on a bare-bones budget,

The number one thing your website needs to do,

The key to getting free, organic traffic to your website, and more.

No hype. No pie in the sky. Just real solutions for getting the job done with the budget you’ve got.

Download your copy today!

Featured image by Djile via Adobe Stock

This post was originally published at: https://www.caylor-solutions.com/reaching-generation-z-with-bombbomb-product-review/

The post Reaching Generation Z with BombBomb appeared first on edSocialMedia.

https://ift.tt/2Hzh7q0

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Reaching Generation Z with BombBomb

Reaching Generation Z with BombBomb

When it comes to high-touch enrollment marketing to Generation Z, there are few products better than BombBomb. See what it can do for you in today’s post!

[Full Disclosure: I’m a BombBomb affiliate, and the links below are affiliate links. While I do get a little something out of it if you decide to use BombBomb, the real reason I’m writing this post is because I’ve enjoyed the results of using BombBomb for my own marketing and sales. It works, and I think you should know about this really cool marketing tool.]

Generation Z is unlike any generation before it. But like previous generations, it’s difficult to understand their preferences and motivations while they’re still so young.

This quality of unknowns creates a challenge for enrollment marketers in every kind of private college, university, or independent school.

However, there are some things that we do know about Generation Z.

They’re real digital technology natives.

While many Millennials remember a time when digital technology was not integral to daily life, no one in Generation Z has any memory of life without a screen.

They’re independent.

It seems this new generation is reluctant to trust their careers to corporations, wanting more of a stake in their future than any preceding generation. In fact, up to 72% of high schoolers say they want to start a business someday.

They’re global minded.

Past generations have been globally aware, but Generation Z is globally minded. Their digitally integrated world isn’t hindered by geographic or political barriers as they converse with friends and followers from around the world on social media.

They’re realistic.

They are the only generation not to know what the world was like before 9/11. They’ve never known a day without a 24-hour news cycle. They can’t imagine a world without social media. They’re also growing up in homes that were significantly affected by the Great Recession that started in 2008.

Mix terrorism, violence, and economic distress with 24/7 access to an Internet that will show you the gruesome details of it all, and it produces a harshly realistic view of the world.

They’re individuals.

Another interesting quality of this generation is that although they’re tightly connected to their world, young people desire to be unique, to make a distinct impression. They want to make a change that uniquely reflects their individuality.

Time for a Different Approach

For some time now, marketers in every field have become enamored with the ability of technologies to create personalized experiences with education brands.

But even with the latest innovations like messaging apps that respond to prospective student’s queries, nothing can beat the unique feeling for a member of Generation Z than getting a truly unique message.

High-touch enrollment marketing resonates more deeply with Generation Z than previous generations because they have a realistic view on how technology can mimic human interaction.

This partly explains the frustration admissions officers are feeling with the limited ways to reach Generation Z. Many of them lament how prospective students don’t read email, respond to texts — let alone answer a phone!

Generation Z students’ strong individualism also plays a role.

This individualism (which translates into entrepreneurialism for many of them) might come from a feeling of responsibility to put the world back together.

“They have this self-awareness that systems have been broken. But they can’t be the generation that says we’ll break it even more.” – MTV president Sean Atkins to TIME magazine

The TIME magazine article suggests that Generation Z believes that the institutions that make society have been “disrupted.”

This means that many of them feel they have a part to play as an individual in rebuilding our world.

More than a Number

With this incredibly personal call to change the world and a realistic view on technology, prospective students respond very well to high-touch interactions.

They want to be more than a number. They want to be an individual.

Don’t misunderstand me. I’m an advocate for using automation like the messaging apps I mentioned above and tools like these.

But these automations should be used strategically to free up your time to implement high-touch tactics with prospective students who are highly likely to enroll at your school.

While BombBomb is a modern marketing technology, it’s a tool I’d put in a little different category.

Email Meets Video Marketing Meets FaceTime

BombBomb is a video email marketing software that lets you create quick, personal video email messages that you can send through your Gmail or Outlook email.

Science Is on Its Side

BombBomb is a communication medium that enhances the unique personal qualities of your message.

With video email, prospective students not only get your message, they see your gestures, hear your voice, and watch the visual clues your body is giving them.

This leverages the science we have which says that up to 93% of all communication is nonverbal.

No matter how good your copy, design, or messaging, nothing comes close to the power of communicating your message in person.

It Can’t Be Faked

Chatbots may be able to mimic human interaction, but we all know they’re not real humans.

Really good copywriting with personalization techniques can create incredibly personal emails and direct mail pieces.

But there is still that doubt that it was meant specifically for me.

Only high-touch enrollment marketing techniques send genuinely one-to-one human communications that can’t be faked.

When you get a handwritten note that asks how your last music rehearsal went, you know it came from the enrollment officer directly to you.

Likewise, when you get a video email, you know it wasn’t faked.

Watching your enrollment officer’s personal video message is almost like being on a FaceTime call with them.

It Is Scalable (Kind of)

One of the problems with high-touch enrollment marketing is that it doesn’t scale well.

You can’t possibly have high-touch interactions with all of the prospective students you’re responsible for. You can only reach the ones most likely to enroll.

But with BombBomb, you can get more high-touch messages in a day than ever before.

It’s way faster to push the record button, give your message, and push send than it is to sit down and write out a letter.

With that kind of speed, you get much more scale out of video email marketing than you would out of other high-touch strategies.

Go Ahead and Try it Out

You can start a 14 day trial here to see if BombBomb is right for you and your enrollment team.

I hope this little product review has been helpful. Keep looking for new tools to come in the future to help you boost your enrollment numbers this year!

Market More. Spend Less.

Set yourself free from your shrinking marketing budget with my new ebook Marketing on a Shoestring Budget! This ebook is jammed with practical ways to produce high-quality marketing on the cheap.

Inside, I’ll show you proven marketing tactics like…

How to leverage low-cost technologies to reach your target market,

How to craft a content marketing strategy on a bare-bones budget,

The number one thing your website needs to do,

The key to getting free, organic traffic to your website, and more.

No hype. No pie in the sky. Just real solutions for getting the job done with the budget you’ve got.

Download your copy today!

Featured image by Djile via Adobe Stock

This post was originally published at: https://www.caylor-solutions.com/reaching-generation-z-with-bombbomb-product-review/

The post Reaching Generation Z with BombBomb appeared first on edSocialMedia.

https://ift.tt/2Hzh7q0