#amazon ranking algorithm

[digitalrhetoricpune]

Amazon’s Algorithm Update: How to Optimize for A10 Ranking in 2024

Understanding the Amazon A10 Algorithm Update 2024

The Amazon A10 algorithm, an update from its predecessor A9, places increased importance on factors that directly impact customer satisfaction and relevance. Unlike A9, which heavily prioritized paid advertising, A10 emphasizes organic search results, customer behavior, and external traffic, meaning that sellers must focus more on long-term optimization strategies rather than just paid ads.

To stay competitive in this changing landscape, it’s essential to understand the Amazon ranking factors in 2024 that A10 emphasizes. These factors focus more on customer-centric metrics such as product relevance, sales history, and overall seller performance.

Key Amazon Ranking Factors in 2024

Sales Velocity A strong sales history remains a significant ranking factor, but A10 puts more emphasis on consistent sales over time rather than sudden spikes. A steady increase in sales signals to Amazon that your product is valuable and relevant, boosting its visibility in search results.

External Traffic One of the major shifts with the Amazon A10 algorithm update 2024 is its focus on external traffic. Unlike A9, where Amazon Pay-Per-Click (PPC) ads were the primary driver, A10 rewards sellers who can attract traffic from outside sources such as social media, blogs, and email marketing. This change means that leveraging platforms like Facebook, Instagram, and YouTube to drive traffic can significantly improve your product ranking.

Click-Through Rate (CTR) and Conversion Rate A10 continues to prioritize listings with high CTR and conversion rates. Your product title, images, and bullet points need to be optimized to entice customers to click on your product. Once a user clicks, your product description, reviews, and competitive pricing will determine whether they make a purchase. Improving these areas is essential for Amazon SEO for A10 algorithm.

Relevance and Keyword Optimization The relevance of your product to the customer’s search query is critical. The A10 algorithm ensures that relevant products appear higher in search results. Therefore, you need to conduct extensive keyword research to target both high-volume and long-tail keywords. Tools like Helium 10 or Jungle Scout can help find the best keywords. Regularly update your listing’s keywords to align with the changing search trends and boost Amazon product ranking A10.

Seller Performance Metrics Amazon wants to prioritize sellers who offer the best experience to customers. Factors like order defect rate, cancellation rate, late shipment rate, and customer reviews now play a more prominent role in ranking your product. Maintaining excellent seller metrics is a cornerstone for achieving higher rankings in 2024.

Customer Satisfaction and Reviews Genuine reviews and customer satisfaction continue to be central to the A10 algorithm. Not only do reviews offer social proof, but they also contribute to ranking improvements. Encourage customers to leave positive reviews and respond promptly to negative feedback to enhance your seller reputation.

Inventory Management Consistent inventory levels are crucial under the A10 algorithm. If your product goes out of stock frequently, your ranking will drop. Sellers must implement inventory optimization strategies to ensure they can meet demand without interruption.

How to Boost Your Amazon Product Ranking A10

Given the importance of these ranking factors, here are actionable steps to optimize for the A10 update:

Improve Listing Quality Ensure your product title, images, bullet points, and descriptions are fully optimized with the right keywords. Focus on making your listing more compelling to customers by highlighting benefits and features clearly.

Leverage External Traffic Promote your Amazon listings on social media platforms, blogs, and email campaigns to drive more external traffic. A well-executed external traffic strategy can boost your rankings significantly in the A10 environment.

Enhance Seller Performance Focus on improving your seller metrics. Respond to customer inquiries quickly, avoid late shipments, and manage inventory levels efficiently to avoid stockouts.

Encourage Reviews Develop strategies to encourage more positive reviews. Offering exceptional customer service and follow-up emails post-purchase can increase the likelihood of receiving reviews.

Run Amazon PPC Strategically While external traffic is now more valued, Amazon PPC still plays a role. Continue running Amazon ads to gain visibility, but integrate them into a more comprehensive approach that includes external traffic and SEO efforts.

Why Work with an Amazon Advertising Agency?

Navigating the complexities of the A10 algorithm can be daunting for many sellers. By partnering with an Amazon Advertising Agency in Pune like Digital Rhetoric, you can leverage professional expertise to ensure your listings are fully optimized. We specialize in Amazon marketing services and provide comprehensive solutions to help you stay ahead of the competition. Whether you need help with keyword research, product optimization, or external traffic strategies, our team is ready to assist.

Conclusion

The Amazon A10 algorithm update 2024 places more emphasis on organic performance, external traffic, and customer-centric metrics. To succeed, sellers must focus on enhancing their product relevance, improving customer satisfaction, and driving external traffic to their listings. Partnering with a trusted Amazon Advertising Agency in Pune ensures that you are not only compliant with the latest algorithm changes but also optimized for long-term success.

[thebibliosphere]

I love how transparent you are about what its like to be a self published author in this day and age, and i was just wondering if there was a difference on your side between amazon ebook/paperback and audible - and also if Scribd is any better, because i use it as an alternative to amazon whenever possible (and whenever the library doesnt own a copy of whatever im looking for) is it functionally all the same? What is best for you?

Thank you!

I actually did a huge long post a while back when I got the audiobooks produced and uploaded to various platforms. I included Scribd in the breakdown after people falsely claim that Scrib is better for authors than Amazon/Libraries.

A lot of people were not happy when I burst that particular bubble by showing that Scribd paid me 97 cents out of the 19.99 price tag. Which is less than what Audible paid me.

Now, obviously, Scribd is different because it's a subscription service, and you’re paying for access to multiple things with that subscription. But saying it is better than libraries is just false because I also showed the numbers for that, and my income from libraries was several times higher than both Scribd and Amazon combined (for audio), which is why authors are always begging people to request their work in libraries.

Libraries pay us better and are usually free. Not always. I know it depends heavily on the country, but for most of my English-speaking audience, that is the case.

Now, this is not to say people shouldn’t use services like Scribd. If Scribd is what you can afford and it gives you access to things your library can’t fantastic. Please continue to access our work through that legal option. I would much rather earn 97 cents than zero.

But uh, yeah, Amazon pays me more than Scrib for digital stuff and I really don’t like when people who aren’t on the author side spread misinformation and frame it as some more “gotcha.”

The sad truth is Most retailers pay us the same or within the same royalty range. The difference I earn between Kobo vs Kindle is literal pennies with Amazon coming out on top. I make my work available on multiple platforms to give people options, but unless you’re buying directly from my personal storefront, it's all roughly the same.

I do actually earn more from Amazon paperbacks than I do any other retailers (for self-pub, paperbacks are a flat rate regardless of how much a retailer is charging), but the difference is about ten cents, so I always tell people to buy from wherever is best for them.

I like bookshop.org because they give some of the profit on their end to indie bookstores. Same with libro.fm for audio.

Audiobooks are just a whole fucking nightmare. Audible sets your price point for you and takes 80% of your royalties. And because Audible does that, I have to then use that price tag on all other platforms or risk being fucked by the algorithm gods. Other audio retailers take about 60-70% in royalties, most of them veering toward 70%.

As we say in radical acceptance therapy, it is what it is—fucking end-stage monopoly driven capitalism.

Now, speaking personally, when it comes to digital media, I earn the most royalties from my Payhip store where I keep 90% of my income.

That's the best place for me.

It's also why it's worth looking up an author you like to see if they have their own storefront. It doesn't help our sales rankings or put us on any bestseller lists, but frankly after launch week, who cares. I’ll take being able to feed me and my dog.

I hope that helps!

[mostlysignssomeportents]

Google reneged on the monopolistic bargain

I'm on tour with my new novel The Bezzle! Catch me TONIGHT in SALT LAKE CITY (Feb 21, Weller Book Works) and TOMORROW in SAN DIEGO (Feb 22, Mysterious Galaxy). After that, it's LA, Seattle, Portland, Phoenix and more!

A funny thing happened on the way to the enshittocene: Google – which astonished the world when it reinvented search, blowing Altavista and Yahoo out of the water with a search tool that seemed magic – suddenly turned into a pile of shit.

Google's search results are terrible. The top of the page is dominated by spam, scams, and ads. A surprising number of those ads are scams. Sometimes, these are high-stakes scams played out by well-resourced adversaries who stand to make a fortune by tricking Google:

https://www.nbcnews.com/tech/tech-news/phone-numbers-airlines-listed-google-directed-scammers-rcna94766

But often these scams are perpetrated by petty grifters who are making a couple bucks at this. These aren't hyper-resourced, sophisticated attackers. They're the SEO equivalent of script kiddies, and they're running circles around Google:

https://pluralistic.net/2023/02/24/passive-income/#swiss-cheese-security

Google search is empirically worsening. The SEO industry spends every hour that god sends trying to figure out how to sleaze their way to the top of the search results, and even if Google defeats 99% of these attempts, the 1% that squeak through end up dominating the results page for any consequential query:

https://downloads.webis.de/publications/papers/bevendorff_2024a.pdf

Google insists that this isn't true, and if it is true, it's not their fault because the bad guys out there are so numerous, dedicated and inventive that Google can't help but be overwhelmed by them:

https://searchengineland.com/is-google-search-getting-worse-389658

It wasn't supposed to be this way. Google has long maintained that its scale is the only thing that keeps us safe from the scammers and spammers who would otherwise overwhelm any lesser-resourced defender. That's why it was so imperative that they pursue such aggressive growth, buying up hundreds of companies and integrating their products with search so that every mobile device, every ad, every video, every website, had one of Google's tendrils in it.

This is the argument that Google's defenders have put forward in their messaging on the long-overdue antitrust case against Google, where we learned that Google is spending $26b/year to make sure you never try another search engine:

https://www.bloomberg.com/news/articles/2023-10-27/google-paid-26-3-billion-to-be-default-search-engine-in-2021

Google, we were told, had achieved such intense scale that the normal laws of commercial and technological physics no longer applied. Take security: it's an iron law that "there is no security in obscurity." A system that is only secure when its adversaries don't understand how it works is not a secure system. As Bruce Schneier says, "anyone can design a security system that they themselves can't break. That doesn't mean it works – just that it works for people stupider than them."

And yet, Google operates one of the world's most consequential security system – The Algorithm (TM) – in total secrecy. We're not allowed to know how Google's ranking system works, what its criteria are, or even when it changes: "If we told you that, the spammers would win."

Well, they kept it a secret, and the spammers won anyway.

A viral post by Housefresh – who review air purifiers – describes how Google's algorithmic failures, which send the worst sites to the top of the heap, have made it impossible for high-quality review sites to compete:

https://housefresh.com/david-vs-digital-goliaths/

You've doubtless encountered these bad review sites. Search for "Best ______ 2024" and the results are a series of near-identical lists, strewn with Amazon affiliate links. Google has endlessly tinkered with its guidelines and algorithmic weights for review sites, and none of it has made a difference. For example, when Google instituted a policy that reviewers should "discuss the benefits and drawbacks of something, based on your own original research," sites that had previously regurgitated the same lists of the same top ten Amazon bestsellers "peppered their pages with references to a ‘rigorous testing process,’ their ‘lab team,’ subject matter experts ‘they collaborated with,’ and complicated methodologies that seem impressive at a cursory look."

But these grandiose claims – like the 67 air purifiers supposedly tested in Better Homes and Gardens's Des Moines lab – result in zero in-depth reviews and no published data. Moreover, these claims to rigorous testing materialized within a few days of Google changing its search ranking and said that high rankings would be reserved for sites that did testing.

Most damning of all is how the Better Homes and Gardens top air purifiers perform in comparison to the – extensively documented – tests performed by Housefresh: "plagued by high-priced and underperforming units, Amazon bestsellers with dubious origins (that also underperform), and even subpar devices from companies that market their products with phrases like ‘the Tesla of air purifiers.’"

One of the top ranked items on BH&G comes from Molekule, a company that filed for bankruptcy after being sued for false advertising. The model BH&G chose was ranked "the worst air purifier tested" by Wirecutter and "not living up to the hype" by Consumer Reports. Either BH&G's rigorous testing process is a fiction that they infused their site with in response to a Google policy change, or BH&G absolutely sucks at rigorous testing.

BH&G's competitors commit the same sins – literally, the exact same sins. Real Simple's reviews list the same photographer and the photos seem to have been taken in the same place. They also list the same person as their "expert." Real Simple has the same corporate parent as BH&G: Dotdash Meredith. As Housefresh shows, there's a lot of Dotdash Meredith review photos that seem to have been taken in the same place, by the same person.

But the competitors of these magazines are no better. Buzzfeed lists 22 air purifiers, including that crapgadget from Molekule. Their "methodology" is to include screenshots of Amazon reviews.

A lot of the top ranked sites for air purifiers are once-great magazines that have been bought and enshittified by private equity giants, like Popular Science, which began as a magazine in 1872 and became a shambling zombie in 2023, after its PE owners North Equity LLC decided its googlejuice was worth more than its integrity and turned it into a metastatic chumbox of shitty affiliate-link SEO-bait. As Housefresh points out, the marketing team that runs PopSci makes a lot of hay out of the 150 years of trust that went into the magazine, but the actual reviews are thin anaecdotes, unbacked by even the pretense of empiricism (oh, and they loooove Molekule).

Some of the biggest, most powerful, most trusted publications in the world have a side-hustle in quietly producing SEO-friendly "10 Best ___________ of 2024" lists: Rolling Stone, Forbes, US News and Report, CNN, New York Magazine, CNN, CNET, Tom's Guide, and more.

Google literally has one job: to detect this kind of thing and crush it. The deal we made with Google was, "You monopolize search and use your monopoly rents to ensure that we never, ever try another search engine. In return, you will somehow distinguish between low-effort, useless nonsense and good information. You promised us that if you got to be the unelected, permanent overlord of all information access, you would 'organize the world's information and make it universally accessible and useful.'"

They broke the deal.

Companies like CNET used to do real, rigorous product reviews. As Housefresh points out, CNET once bought an entire smart home and used it to test products. Then Red Ventures bought CNET and bet that they could sell the house, switch to vibes-based reviewing, and that Google wouldn't even notice. They were right.

https://www.cnet.com/home/smart-home/welcome-to-the-cnet-smart-home/

Google downranks sites that spend money and time on reviews like Housefresh and GearLab, and crams botshittened content mills like BH&G into our eyeballs instead.

In 1558, Thomas Gresham coined (ahem) Gresham's Law: "Bad money drives out good." When counterfeit money circulates in the economy, anyone who gets a dodgy coin spends it as quickly as they can, because the longer you hold it, the greater the likelihood that someone will detect the fraud and the coin will become worthless. Run this system long enough and all the money in circulation is funny money.

An internet run by Google has its own Gresham's Law: bad sites drive out good. It's not just that BH&G can "test" products at a fraction of the cost of Housefresh – through the simple expedient of doing inadequate tests or no tests at all – so they can put a lot more content up that Housefresh. But that alone wouldn't let them drive Housefresh off the front page of Google's search results. For that, BH&G has to mobilize some of their savings from the no test/bad test lab to do real rigorous science: science in defeating Google's security-through-obscurity system, which lets them command the front page despite publishing worse-than-useless nonsense.

Google has lost the spam wars. In response to the plague of botshit clogging Google search results, the company has invested in…making more botshit:

https://pluralistic.net/2023/02/16/tweedledumber/#easily-spooked

Last year, Google did a $70b stock buyback. They also laid off 12,000 staffers (whose salaries could have been funded for 27 years by that stock buyback). They just laid off thousands more employees.

That wasn't the deal. The deal was that Google would get a monopoly, and they would spend their monopoly rents to be so good that you could just click "I'm feeling lucky" and be teleported to the very best response to your query. A company that can't figure out the difference between a scam like Better Homes and Gardens and a rigorous review site like Housefresh should be pouring every spare dime it brings in into fixing this problem. Not buying default search status on every platform so that we never try another search engine: they should be fixing their shit.

When Google admits that it's losing the war to these kack-handed spam-farmers, that's frustrating. When they light $26b/year on fire making sure you don't ever get to try anything else, that's very frustrating. When they vaporize seventy billion dollars on financial engineering and shoot one in ten engineers, that's outrageous.

Google's scale has transcended the laws of business physics: they can sell an ever-degrading product and command an ever-greater share of our economy, even as their incompetence dooms any decent, honest venture to obscurity while providing fertile ground – and endless temptation – for scammers.

If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:

https://pluralistic.net/2024/02/21/im-feeling-unlucky/#not-up-to-the-task

[warningsine]

Living online means never quite understanding what’s happening to you at a given moment. Why these search results? Why this product recommendation? There is a feeling—often warranted, sometimes conspiracy-minded—that we are constantly manipulated by platforms and websites.

So-called dark patterns, deceptive bits of web design that can trick people into certain choices online, make it harder to unsubscribe from a scammy or unwanted newsletter; they nudge us into purchases. Algorithms optimized for engagement shape what we see on social media and can goad us into participation by showing us things that are likely to provoke strong emotional responses. But although we know that all of this is happening in aggregate, it’s hard to know specifically how large technology companies exert their influence over our lives.

This week, Wired published a story by the former FTC attorney Megan Gray that illustrates the dynamic in a nutshell. The op-ed argued that Google alters user searches to include more lucrative keywords. For example, Google is said to surreptitiously replace a query for “children’s clothing” with “NIKOLAI-brand kidswear” on the back end in order to direct users to lucrative shopping links on the results page. It’s an alarming allegation, and Ned Adriance, a spokesperson for Google, told me that it’s “flat-out false.” Gray, who is also a former vice president of the Google Search competitor DuckDuckGo, had seemingly misinterpreted a chart that was briefly presented during the company’s ongoing U.S. et al v. Google trial, in which the company is defending itself against charges that it violated federal antitrust law. (That chart, according to Adriance, represents a “phrase match” feature that the company uses for its ads product; “Google does not delete queries and replace them with ones that monetize better as the opinion piece suggests, and the organic results you see in Search are not affected by our ads systems,” he said.)

Gray told me, “I stand by my larger point—the Google Search team and Google ad team worked together to secretly boost commercial queries, which triggered more ads and thus revenue. Google isn’t contesting this, as far as I know.” In a statement, Chelsea Russo, another Google spokesperson, reiterated that the company’s products do not work this way and cited testimony from Google VP Jerry Dischler that “the organic team does not take data from the ads team in order to affect its ranking and affect its result.” Wired did not respond to a request for comment. Last night, the publication removed the story from its website, noting that it does not meet Wired’s editorial standards.

It’s hard to know what to make of these competing statements. Gray’s specific facts may be wrong, but the broader concerns about Google’s business—that it makes monetization decisions that could lead the product to feel less useful or enjoyable—form the heart of the government’s case against the company. None of this is easy to untangle in plain English—in fact, that’s the whole point of the trial. For most of us, evidence about Big Tech’s products tends to be anecdotal or fuzzy—more vibes-based than factual. Google may not be altering billions of queries in the manner that the Wired story suggests, but the company is constantly tweaking and ranking what we see, while injecting ads and proprietary widgets into our feed, thereby altering our experience. And so we end up saying that Google Search is less useful now or that shopping on Amazon has gotten worse. These tools are so embedded in our lives that we feel acutely that something is off, even if we can’t put our finger on the technical problem.

That’s changing. In the past month, thanks to a series of antitrust actions on behalf of the federal government, hard evidence of the ways that Silicon Valley’s biggest companies are wielding their influence is trickling out. Google’s trial is under way, and while the tech giant is trying to keep testimony locked down, the past four weeks have helped illustrate—via internal company documents and slide decks like the one cited by Wired—how Google has used its war chest to broker deals and dominate the search market. Perhaps the specifics of Gray’s essay were off, but we have learned, for instance, how company executives considered adjusting Google’s products to lead to more “monetizable queries.” And just last week, the Federal Trade Commission filed a lawsuit against Amazon alleging anticompetitive practices. (Amazon has called the suit “misguided.”)

Filings related to that suit have delivered a staggering revelation concerning a secretive Amazon algorithm code-named Project Nessie. The particulars of Nessie were heavily redacted in the public complaint, but this week The Wall Street Journal revealed details of the program. According to the unredacted complaint, a copy of which I have also viewed, Nessie—which is no longer in use—monitored industry prices of specific goods to determine whether competitors were algorithmically matching Amazon’s prices. In the event that competitors were, Nessie would exploit this by systematically raising prices on goods across Amazon, encouraging its competitors to follow suit. Amazon, via the algorithm, knew that it would be able to charge more on its own site, because it didn’t have to worry about being undercut elsewhere, thereby making the broader online shopping experience worse for everyone. An Amazon spokesperson told the Journal that the FTC is mischaracterizing the tool, and suggested that Nessie was a way to monitor competitor pricing and keep price-matching algorithms from dropping prices to unsustainable levels (the company did not respond to my request for comment).

In the FTC’s telling, Project Nessie demonstrates the sheer scope of Amazon’s power in online markets. The project arguably amounted to a form of unilateral price fixing, where Amazon essentially goaded its competitors into acting like cartel members without even knowing they’d done so—all while raising prices on consumers. It’s an astonishing form of influence, powered by behind-the-scenes technology.

The government will need to prove whether this type of algorithmic influence is illegal. But even putting legality aside, Project Nessie is a sterling example of the way that Big Tech has supercharged capitalistic tendencies and manipulated markets in unnatural and opaque ways. It demonstrates the muscle that a company can throw around when it has consolidated its position in a given sector. The complaint alleges that Amazon’s reach and logistics capabilities force third-party sellers to offer products on Amazon and for lower prices than other retailers. Once it captured a significant share of the retail market, Amazon was allegedly able to use algorithmic tools such as Nessie to drive prices up for specific products, boosting revenues and manipulating competitors.

Reading about Project Nessie, I was surprised to feel a sense of relief. In recent years, customer-satisfaction ratings have dipped among Amazon shoppers who have cited delivery disruptions, an explosion of third-party sellers, and poor-quality products as reasons for frustration. In my own life and among friends and relatives, there has been a growing feeling that shopping on the platform has become a slog, with fewer deals and far more junk to sift through. Again, these feelings tend to occupy vibe territory: Amazon’s bigness seems stifling or grating in ways that aren’t always easy to explain. But Nessie offers a partial explanation for this frustration, as do revelations about Google’s various product adjustments. We have the sense that we’re being manipulated because, well, we are. It’s a bit like feeling vaguely sick, going to the doctor, and receiving a blood-test result confirming that, yes, the malaise you experienced is actually an iron deficiency. It is the catharsis of, at long last, receiving a diagnosis.

This is the true power of the surge in anti-monopoly litigation. (According to experts in the field, September was “the most extraordinary month they have ever seen in antitrust.”) Whether or not any of these lawsuits results in corporate breakups or lasting change, they are, effectively, an MRI of our sprawling digital economy—a forensic look at what these larger-than-life technology companies are really doing, and how they are exerting their influence and causing damage. It is confirmation that what so many of us have felt—that the platforms dictating our online experiences are behaving unnaturally and manipulatively—is not merely a paranoid delusion, but the effect of an asymmetrical relationship between the giants of scale and us, the users.

In recent years, it’s been harder to love the internet, a miracle of connectivity that feels ever more bloated, stagnant, commercialized, and junkified. We are just now starting to understand the specifics of this transformation—the true influence of Silicon Valley’s vise grip on our lives. It turns out that the slow rot we might feel isn’t just in our heads, after all.

[on-noon]

On The Algorithimization of Life

Ever since facebook created a ranking system back around 2007 to decide which posts get seen in the news feed in what order, more and more social media sites from instagram to tiktok, and then even non-social media sights like amazon, netflix and spotify have included some sort of algorithm to serve content to users.

While the number of services that use algortihms to decide which content to show us has increased, so too has the amount of time we spent on these services increased. The average time spent on social media is now over two hours a day, and has increased forty minutes from ten years ago (Data from Soax).

Algorithmic recommendations have advantages, of course. That's why people use them. Algorithmic recommendations allow the users to see only things that may interest them. When facebook introduced their newsfeed feature that would show updates from your friends all in one place, instead of going to their individual pages, they wanted to show the news that was more relevant first, and that was decided by an algorithm that was manually designed at first, based off of how recent a post was, how much you interact with that user, and what type of post it was.

Another benefit algorithms could offer is allowing you to discover things you're interested in that you never would otherwise see. One of my favorite songs I discovered because I saw a random ukulele video on youtube that i never would have searched for, but yet really enjoyed watching.

If the algorithm is serving new, unfamiliar content in addition to that of the people you follow, you can keep refreshing or scrolling and get more and more content without end. This is appealing, as you never get that dissapointed feeling of not having something new to see, you never feel bored. But that also means there are very few natural points to log off and go do something else, if there is always a new recommendation to look at. But, boredom can be good for us (veritasium video on boredom).

Algorithims are no longer weighted by people, now there are machine learning systems that decide which factors to weight how much, usually with the goal of getting users to stay on the platform as long as possible to increase ad revenue. But staying on the platform as long as possible isn't the same as enjoying it. It might just mean I can't look away. And then I find myself with less time to do activities that actually satisfy me.

But if I have issues with algorithmic recommendations, what are my alternatives? There's a few main alternatives I can think of. Searches, following, and recomendations. Ao3 has a really good system for searching through all the fanfics posted on it. Because they have a system of tagging works that I can both include and exclude when searching, I can search for exactly what I want. The main challenge is knowing what I want, but I find that a fun challenge. I get to discover what I enjoy, and learn more about myself in the process. (Although I enjoy different search engines differently. Perhaps

Following creators and seeing what they make can be really satisfying! I get to see multiple things from the same person and learn more about them and their art, in addition to getting to see someone grow over time. But following on its own has a huge problem: discovery. You have to know someone exists to follow them. This can be possible through search, as you can go from a topic to a creator, but there is another way as well. Recommendations.

Human reccomendations feel the most similar to using an algorithm to recommend, as the main change is switching out who is recomending, but I quite enjoy it. Whether it's a friend sharing a reel with me, a mutual reblogging a cool post, or a youtuber collabing with someone they think does a good job, there are a lot of ways to get recommendations, and can lead to some good experiences.

[leegeepublishing]

The Top Book Marketing Strategies That Actually Work in 2025

Let’s be honest—writing a book is hard. But marketing it? That’s where many authors hit a wall. Especially in 2025, when algorithms shift overnight and everyone seems to be an influencer. If you're a self-published or indie author, you're probably juggling everything—from editing and formatting to panicking over your Amazon sales rank at 2 a.m.

Good news: you’re not alone. Even better? You don’t have to throw spaghetti at the wall to see what sticks. Let’s talk about what actually works right now—and how you can spend more time writing and less time screaming into the void.

📚 Amazon Is Still the Beast—Tame It

Amazon’s not just the world's biggest bookstore. It’s a search engine, a recommender system, and, for indie authors, the make-or-break platform. If you’re not treating your Amazon listing like a digital storefront, you’re missing a huge opportunity.

Here’s the thing: a catchy title and pretty cover aren’t enough. You’ll need:

SEO-optimized keywords in your book description (think like a reader, not a writer)

Author Central profile that links your books, bio, and blog

Strategic pricing—launching at $0.99 or using Kindle Countdown Deals still works

Consistent reviews, even if it’s just from your writing group at first

And yes, ads. Amazon Ads can help, but only if you know how to use them without torching your budget. This is where a platform like Legee Publishing can help. They specialize in getting your book placed on Amazon, guiding you with targeted advertising strategies without making you feel like you're selling your soul to spreadsheets.

🎯 Your Niche Is Your Power—Own It

Too many authors try to market their book to “everyone.” That’s a trap.

Ask yourself: Who is this book actually for? Is it a cozy mystery for retired teachers? A dark fantasy for Gen Z TikTokers? A memoir for women in their 40s rediscovering themselves?

Drill down. Then double down.

Use that niche to:

Create super-specific ads

Write blog posts around topics your readers care about

Connect in online communities where they actually hang out

And don’t underestimate genre loyalty. Romance readers, for example, are often voracious, supportive, and love series. If that’s your lane, stay in it—and serve your audience with consistency and care.

💌 Email Isn’t Dead—It Just Got Smarter

You know those “Join My Newsletter” buttons that nobody clicks anymore? Yeah, those are dead. But email itself? Very much alive—if you know how to make it worth opening.

Here’s what works:

Lead magnets that aren’t boring (a free novella, exclusive art, a deleted scene)

Reader magnets that keep people on your list (monthly updates, behind-the-scenes notes, even Spotify playlists for your characters)

Segmentation so fantasy readers don’t get your nonfiction rants

Your list is your lifeline. Social platforms can shadowban you. Amazon can delist you. But your email list? That’s yours.

🔄 Don’t Just Post—Engage (Yes, It’s a Buzzword, But It Works)

Social media still matters. But not the way it used to. It’s no longer about how often you post—it’s about how often people care.

Quick tip: Pick one platform. Seriously, just one. Trying to do TikTok, Instagram, X (still weird calling it that), Threads, and Facebook will burn you out faster than a NaNoWriMo caffeine crash.

Some tactics that work in 2025:

Instagram Reels with behind-the-scenes writing clips or “BookTok”-style mood boards

TikTok snippets showing emotional reactions to your book

Authentic engagement (commenting like a real human, not a robot quoting your blurb)

Also, fun side note: many authors are finding success by linking their book not in every post, but every third one. Keeps the vibe less salesy.

🧠 Content Marketing (But Make It Reader-Friendly)

Blogging isn’t dead—it’s just evolved. Readers still Google stuff. Things like:

“Books like The Silent Patient”

“Best LGBTQ+ sci-fi reads”

“How to survive heartbreak with poetry”

If your site shows up for those searches, guess what? You get new eyeballs. And if your blog’s fun, insightful, and links to your book, you get new readers.

Better yet, platforms like Legee Publishing offer helpful guidance on how to promote your work beyond just Amazon. They're expanding to places like IngramSpark and Barnes & Noble, which means you’re not boxed into just one retailer. More shelf space (virtual or otherwise) equals more chances to connect with the right readers.

💬 Word of Mouth, But Make It Strategic

"Just get people talking about it" sounds great—until you realize people don’t talk about stuff they haven’t read. Or worse, stuff they’ve read and forgotten.

So, here’s how to jump-start buzz:

Give early readers a reason to care (think ARC teams, private groups, sneak peeks)

Include discussion questions for book clubs (yes, even for fiction—it works!)

Encourage reviews... but in a non-desperate way (like adding a thank-you note at the end of your eBook that gently asks for one)

Also, don’t overlook author collaborations. A quick shoutout swap or cross-promo between two indie authors in the same genre? Still one of the most powerful ways to grow.

🛠️ You Don’t Have to Do It Alone (Seriously)

Let’s face it—marketing isn’t every writer’s jam. And that’s okay. You didn’t pour your soul into a novel just to spend all day tweaking ad copy and wondering why your click-through rate dropped.

That’s where folks like Legee Publishing come in. They don’t just list your book—they help you understand how to make it shine. Whether it’s setting up your Amazon listing, exploring new sellers like IngramSpark and B&N, or figuring out how to actually connect with readers who want what you're offering—they’ve got your back.

Final Thought: The Story Doesn’t End After “The End”

You wrote a book. That’s no small thing. But finishing the story? That’s only half the journey. The rest? It’s about telling people why your story matters—and why they should care enough to read it.

And in 2025, that means being a little savvy, a little strategic, and a whole lot of yourself.

So breathe. Market smart. And remember—every great author started somewhere. Usually with zero reviews and a gut full of nerves.

You’ve got this.

[cindylouwho-2]

RECENT SEO & MARKETING NEWS FOR ECOMMERCE, March 2024

Welcome to my roundup of SEO and marketing news and useful resources for ecommerce businesses, March edition. There is a lot going on with Google, and some really strong marketing pieces this time around, so let's get right to it.

SEO: GOOGLE & OTHER SEARCH ENGINES 

Google launched both a core algorithm update and spam updates on March 5, with the spam update ending on the 20th. Core updates now include the Helpful Content algorithm. In early observations, Etsy and Reddit both picked up visibility in the UK. 

The Helpful Content algorithm updates late last year destroyed a lot of sites’ Google traffic. Avoid the things they had in common.  You can read the full study here. 

Ecommerce sites were some of the biggest losers in Google visibility in 2023, with Amazon, Walmart, eBay, Etsy, Target and Best Buy in the top 10 of sites whose Google appearances slipped. 

New to Google SEO? They’ve revamped their SEO starter guide for people like you. And if you are more advanced and want to learn how to optimize your website product pages, this is a good overview. 

This lengthy article on backlinks for ecommerce websites covers pretty much all the angles, including the really difficult ones. 

Reminder that if you want to rank on Google for a search term, you need to look at what is already ranking, and make decisions based on that content. [video and transcript] This works for most search engines, not just Google. 

Yes, Google crawls “high quality” content more often. I used to refer to this as Google thinking the page is “interesting”, so I guess I will need to change my wording...

While Google sends the most traffic to websites, people spend a lot more of their online time elsewhere. Market where people are, not just where your stats say they came from. 

Sadly, Google has stopped providing caches of website pages in its search results. While you can still see the caches of some pages by using the Google search Cache:[page link] as in cache:https://cindylouwho-2.tumblr.com that will eventually stop working as well. Bing still provides caches, but unfortunately both it and the Wayback Machine do not crawl often enough to give really recent results most of the time. 

Missed Google news in February? Here’s your update. And just in case you are really behind, here is January. 

Not Google

Unsure if your website has enough good backlinks? Bing Webmaster Tools will now tell you if you don’t. 

Yandex - the top search engine in Russia - was sold by its Dutch ownership group to a consortium in Russia. 

SOCIAL MEDIA - All Aspects, By Site

General

A US study of social media use found that the most popular site was YouTube, with 83% of adults using it. Two-thirds of American adults use Facebook, while TikTok is up to ⅓ of the US population. 

Because they do change periodically, here are the latest image and video sizes recommended for the top social media platforms. [infographic]

Bluesky is now open to everyone - it was previously invite-only. 

Facebook (includes relevant general news from Meta)

Meta has introduced several changes to its Ad options, applying to Facebook and Instagram. 

Meta had a great 4th quarter in 2023, with revenue, users, and earnings per share up. “Fast-growing upstarts Temu and Shein, which originated in China, have been pouring money into ads on Facebook and Instagram. Li said on Thursday that revenue from China-based advertisers accounted for 10% of sales for the year and 5 percentage points of growth.”

Instagram

An updated post on Instagram's algorithm and how it works. 

Instagram is still beta testing longer Reels for some users. 

If your account is a brand account, you can now run ads on Instagram with coupon codes right in them. (Some Facebook users can already do this.)

LinkedIn

Among other recent changes on LinkedIn, the algorithm is now looking to boost important content longer than just the first day or two after publication. 

Pinterest

Pinterest has its own stats package, called Pinterest Analytics, but only for “Business” accounts. They show how many people clicked on the outgoing links, how many people saw your pin on their screen, and much more. Here’s everything you need to know. 

Reddit

Reddit successfully launched on the stock market this past week, but questions remain about how this will change the site. 

Google is paying Reddit to scrape its content through the API instead of from the web. 

Snapchat

Snap was a little later than most tech companies doing layoffs recently, waiting until February 5 to let 10% off staff go. 

Threads

Threads is so new that the algorithm is bound to change a lot in the next year, but for right now, here is how it works. 

TikTok

There is an overwhelming amount of info out there on the US attempt to either ban TikTok or force its sale, and much of it is incomplete, so I will let you Google to your heart’s content if you want to learn more. If you are relying on TikTok to drive sales, this would be a good time to make sure you diversify your promotional strategy. 

You can now track trending terms on TikTok through the Creator Search Insights section. “Creator Search Insights will highlight frequently searched topics, which creators can organize by category (for example, tourism, sports, science) or tailor to their content type with the “For You” option. Additionally, creators can filter for “content gap” topics, which are highly searched but have relatively few videos on TikTok covering them.“

TikTok may be testing a photo app, which would obviously compete with Instagram. 

Twitter

What? Twitter may have lied about its Super Bowl ad performance? I’m so not shocked. 

Tumblr

Tumblr will be selling data access to AI companies. 

YouTube

This is a pretty decent article on YouTube SEO. 

(CONTENT) MARKETING (includes blogging, emails, and strategies) 

Small and micro-businesses need an email list. An email list is:  

portable (unlike most social media followers or marketplace buyers) 

is available to almost everyone, as we all need at least one email address if we are online

less susceptible to the whims of algorithms (unlike SEO, marketplaces, social etc.)  

I keep seeing people argue that no one opens emails, but the chart in the article above is proof that is still wrong. (My blog email list averages close to a 70% open rate, depending on the topic and the time I send it. My jewellery email list - which I hardly ever send to - still has an over 30% open rate. My click rates are well above the industry averages, usually 30 to 40% of all recipients for the blog list. These are much better numbers than social, and astronomically better than my clickthrough rate on Google and other search engines.)

Gmail and Yahoo both changed how they handle bulk emails such as newsletters in February. Here’s what you need to know on the basics, including authenticating yourself so your email gets through. 

Find out how to get people to read all the way to the end of your content. 

Get ready for April marketing with 5 topical ideas. National Handmade Day is April 6. 

We should all think twice before deciding to use AI to create content. “Circa 2024, generative AI does not produce new ideas or even develop its own conclusions. Rather, it regurgitates information that it has indexed.” Not convinced? Here’s another article. “AI-generated content represents the literal “average of everything online.”

ONLINE ADVERTISING (EXCEPT INDIVIDUAL SOCIAL MEDIA AND ECOMMERCE SITES) 

Google Ads can now be tracked in Google Analytics 4. 

Both Google Ads and Microsoft Advertising were up in the 4th quarter of 2023. 

STATS, DATA, TRACKING 

Google Analytics 4 tracks organic traffic differently than the previous version. Here’s how to figure it out. 

BUSINESS & CONSUMER TRENDS, STATS & REPORTS; SOCIOLOGY & PSYCHOLOGY, CUSTOMER SERVICE 

I’ve probably posted this specific article before, but it is worth another read: how to communicate with customers.  For example, “Mirroring your customer’s tone lets them know you’re on their side. If a customer is formal, for example, hold back on the LOLs. If they’re more casual, relax your tone.”

According to a US study, Generation Z is skewing the traditional marketing funnel. “Per Archrival’s data, 77 per cent of Gen Zs and 79 per cent of millennials in the US are actively seeking style inspiration at least monthly, with almost half of those looking for style inspiration on social media. When asked where they learn about new brands, products and experiences, video reigns supreme: YouTube is the most popular platform with Gen Zs, followed by TikTok, then Instagram.”

Trend alert: bag charms are back. 

IMAGES, VIDEO, GRAPHIC DESIGN, & FREE ONLINE TOOLS

Almost all of these 12 video tools are free, and some can be used on your phone. 

MISCELLANEOUS

This is an older piece, but it checks out: IKEA Hacks for Craft Show Displays. A few of these could be done with non-IKEA items. 

Want to stay up-to-date on a nearly daily basis? Follow me on Bluesky or on LinkedIn, or become a member of my Patreon.

[tamannaamie]

📣 Amazon SEO 2025 Is Here — Are You Ready?

Amazon just rolled out a major SEO update for 2025. It’s all about AI-driven ranking, external traffic signals, and smarter buyer-intent matching.

If you're an Amazon seller or eCommerce strategist, this affects you directly.

✅ Learn how to:

Optimize for the A10/A11 algorithm

Use external traffic (like LinkedIn/blogs) to boost your rank

Improve listings for voice + visual search

Increase visibility without breaking Amazon’s rules

📖 Full article here: 👉 Amazon SEO 2025 Update: What Sellers Need to Know to Stay Ahead

💼 Connect with me on LinkedIn: 👉 www.linkedin.com/in/amazonseowizard

#AmazonSEO #EcommerceTips #FBA2025 #AmazonUpdates #DigitalMarketing #TumblrBlog #OnlineSelling #TechTrends #SkillDevelopment

[organicstationary35]

What is SEO? A Complete Guide to Search Engine Optimization in 2025

In the ever-evolving digital landscape, SEO (Search Engine Optimization) remains the cornerstone of online visibility. But let’s not sugarcoat it — SEO is not a one-time trick or a hack to fool Google. It's a long-term game rooted in strategy, quality, and relevance.

🔍 What is SEO?

SEO refers to the process of optimizing your website so that it ranks higher in search engine results pages (SERPs), particularly on Google. When done right, it helps drive organic (non-paid) traffic to your site.

There are three main pillars of SEO:

On-Page SEO: Content optimization, keyword usage, meta tags, internal linking, and site structure.

Off-Page SEO: Backlinks, social signals, and brand mentions.

Technical SEO: Website speed, mobile-friendliness, crawlability, and indexing.

📈 Why SEO Matters in 2025

Let’s face it — everyone Googles everything. Whether you’re running a business, a blog, or a YouTube channel, your audience is searching online. If you’re not showing up on page one, you’re invisible.

With the rise of AI and voice search, SEO has evolved. It's not just about stuffing keywords anymore. It's about user intent, quality content, and technical performance.

🛠️ Core SEO Strategies for 2025

Understand Search Intent: Know what your audience is looking for, not just the words they type.

Write Helpful, Human-Centered Content: Google’s Helpful Content update rewards useful and original content.

Optimize for Mobile and Speed: A slow or unresponsive site is a ranking killer.

Use Schema Markup: Helps Google better understand your content and improve your SERP appearance.

Build High-Quality Backlinks: Focus on relevant, authoritative sites — not spammy directories.

⚠️ SEO Mistakes to Avoid

Keyword stuffing

Buying backlinks

Ignoring technical SEO

Duplicate content

Not tracking performance

📊 Tools to Help Your SEO Game

Google Search Console

Ahrefs / SEMrush

Yoast SEO (for WordPress)

Screaming Frog

Ubersuggest

🧠 Final Thoughts

SEO isn’t a magic spell. It’s a discipline, and like anything worth doing, it takes time, consistency, and a commitment to staying updated. Trends change, algorithms shift, but one thing remains true: if you build for humans first, search engines will follow.

Want help creating keyword-optimized

[stalkedbytrains]

Masterlist of Works

Eldritch Tech Support: The Algorithm of Chaos

A series of tumblr prompts turned into a novella. Aeth and Lyta work as Tech Support Technicians. They have a lot to do at their work, they've got to solve wifi problems for deep sea gods, they've got to help the Underearth Spider God Aspect with their broken keyboard, and get this small god out of the computer of a small child. But something has happened, there's this new app Swwarm that is everywhere. And it's origins may not be of this world. Originally written here, this version is for sale for pay what you wish and features two new stories not publicly posted: Ghostchains starring terrible person Ji, and The Horrifying Reality of Being Known an epilogue for Aeth and Lyta.

Third person, finished, fantasy/sci-fi

False Idols

My second book and the good one. Lucienne Prophet watched the Chosen One die. Now there is no one left to stop the apocalypse. But she will not sit back and wait for death, she will try to stop the God of Darkness no matter what stands in her way.She’ll have to recruit some people abandoned by the Empire of Light to help her stop the end of the world. A blood mage with a centuries long vendetta, some spies with questionable methods, and a woman made of fire.Will the war finally consume Lucienne? Will the gods of Light and Dark finally destroy each other and the world in their long war? It's for sale on Amazon, and there's a PDF version on my kofi page (which I get all of the money for)

Third person, published, fantasy, dark fantasy

Dead Letters, Missing Wife

A cosmic fiction story told via dead letters left behind by your best friend that you had as a kid and married as what you thought was a joke, until the official certificate came in the mail. You're married, legally, to your best friend that you haven't seen in years, and no one seems to remember.

Second person, on going, cosmic fiction, romance

Beneath the Electric Sky

In the year 21XX the world has changed. The singularity came 23 years ago, and since then nothing has been the same. Operative Synthia [Last Name Redacted] is part of the beyond top secret Collection, a prison for the dangerous technology like her. She is going to have to go to the endless electromagnetic storm and steal a piece of long sealed technology without the electric sky killing her or anyone else getting to it first.

Third person, on going, novel length, sci-fi

A Child of Ravens

Ravens are seen as harbingers, death bringers, curses, and black magic. So what happens when a child marked by ravens comes to town? What happens when that child makes a friend?

Third person, on going (3 of 5 parts done), fantasy fiction

Assassin's Monthly

Assassin's Monthly is the premiere magazine for assassins. We feature articles about up-and-comers and the best of the best. Don't forget to check the rankings to see where you place among the Top 500 assassins in the world! Or maybe you're not as lucky and you'll find yourself on the bottom of the list!

Third person, loose universe, fiction, lighthearted

[gonukkadleecommerceprovider]

Amazon SEO Mastery: How Rank Product on Amazon in 2023

In the competitive realm of e-commerce, mastering Amazon SEO is the key to propelling your product to the forefront. As we dive into Amazon SEO Mastery: How to Rank Product on Amazon in 2023, this article unveils the strategies and nuances that will elevate your product's visibility and drive success on the world's largest online marketplace.

Understanding Amazon's Algorithm

The Dynamics of Amazon SEO

Navigating the intricacies of Amazon's algorithm is the cornerstone of effective SEO mastery. Explore the factors that influence Amazon's search rankings and understand how to optimize your product listing for maximum visibility.

Leveraging LSI Keywords

Unravel the significance of Latent Semantic Indexing (LSI) keywords in enhancing your product's discoverability. Learn how strategically incorporating LSI keywords can give your listing a competitive edge.

Crafting an Optimized Product Listing

Compelling Product Titles

Crafting a compelling product title is an art. Discover the science behind creating titles that capture attention, convey relevance, and integrate the crucial "Amazon SEO Mastery: How Rank Product on Amazon in 2023" keyword seamlessly.

Bullet Points that Sell

Delve into the power of concise and persuasive bullet points. Unearth the secrets to crafting bullet points that not only inform but also persuade potential buyers.

Engaging Product Descriptions

Your product description is your virtual sales pitch. Explore how to weave a narrative that not only informs but emotionally resonates with your audience, driving them to hit that "Add to Cart" button.

Image Optimization for Success

High-Quality Visuals Matter

In the visually-driven world of e-commerce, high-quality images are non-negotiable. Understand the impact of visually appealing images on your click-through and conversion rates.

Alt Texts: The Unsung Heroes

Unlock the potential of Alt texts in boosting your product's SEO. Learn how to optimize Alt texts effectively, making your product more accessible to both search engines and potential buyers.

Reviews and Ratings: The Trust Factor

Garnering Positive Reviews

Positive reviews build trust and credibility. Discover actionable strategies to encourage positive reviews and manage negative feedback effectively.

The Impact of Ratings on Rankings

Understand how your product's ratings influence its visibility on Amazon. Learn strategies to maintain high ratings and boost your product's search ranking.

Amazon SEO Mastery: How Rank Product on Amazon in 2023

Unveiling the comprehensive guide to mastering Amazon SEO in 2023. From algorithm dynamics to crafting compelling listings, discover the strategies that will set your product apart in the competitive Amazon marketplace.

[thebibliosphere]

I saw your post about ingram, and out of curiosity, is there some advantage to going through the whole self-publishing thing with retailers when you're just starting out? like I mean the way that fandom zines work is that they don't even bother going through ingram or amazon or whatever. they just set up a social media site (usually twitter) to gain followers, open preorders (usually 1-2 months in length) to generate the costs of printing upfront, and then sell anywhere from a few dozen to several hundred copies of their books (usually artbooks, but anthologies exist too). I've seen some zines generate over a thousand orders. they're kind of like pop-up shops, except for books. maybe the sales numbers aren't so impressive to a real author, but the profit generated is typically waaaay more than the $75+ apparently needed for Ingram Spark, so I still feel like new authors could benefit from this method too, especially if they just need some start-up cash to eventually move to ingram if they want to for subsequent runs of their book. I think authors would also have to set aside some of the pre-order money to buy an ISBN number to have printed on their book, and I'm not really sure what other differences there are, but I just wanted to ask about it in case there's some huge disadvantage I'm missing!

So, popup zines work well for some people, and I know some authors who kickstart their work successfully. But for a lot, it's just not feasible as a long-term stratedy. Or even as a means to get off the ground.

Fanzines succeed primarily because an existing fanbase is willing and ready to throw money at something they love. They’ve got a favorite writer or artist they want to support. Supporting all the others is just a happy by-product. They also take a HUGE amount of short-term but intense planning that just doesn’t always jive with how some of us work.

I, for one, would never offer to organize a fanzine. I’ll take part in them as a creator, but I’d rather throw myself off a cliff than subject myself to wrangling that many people and dealing with the legal logistics.

When it comes to authors doing anthologies, it'svery much the same. The success of the funding often hinges on having other big-name authors involved whose existing fans will prop up the project. Or having a huge marketing budget.

Most self-pub authors have zero marketing budget. I’m one of them, and I’m under no illusions that my work would not be as popular and self-sustaining as it is if I didn’t have a large Tumblr blog.

When I thank Tumblr in my forewards, I am utterly sincere. Tumblr brought fandom levels of enthusiasm to an unknown work and broke the Amazon algorithm so hard, that Amazon thought I was bot sniping my way to multiple #1 spots and froze my sales rankings.

That’s not the norm. And while I could probably kickstart my own work as an indie creator, that’s because I’ve put literal decades into building up a readership. I’ve been doing this since I was 16 and realized people thought I was funny. I didn’t know what to do with it or if I’d ever actually write anything, but it meant the groundwork was already there (thank you, past-me). I basically fell upward into my success by virtue of never being able to shut the fuck up and wanting to make people laugh. Clown instincts too strong.

New or first-time authors trying to sell their work without that will find it infinitely harder.

All of that aside, even if an unknown author somehow gets lucky and manages to fund their work, there’s still the question of shipping and distribution logistics. Are you shipping everything yourself? Better hope you’re able-bodied and have the time for it. (for reference, it took me months to ship out 300 patreon hardbacks because of my disabilites. It damaged my back and hands. I couldn’t type for several weeks after I was done.)

Are you going to sell primarily at conventions? Better hope you’re able-bodied, have the time and don’t have cripling anxiety about being in large groups...

Also, will selling a dozen to a few thousand copies in one burst be sustainable in the long run as a career? Not for me. Doing things via Ingram and Amazon means I earn a steady trickle of sales for the rest of my life provided the platforms remain and so long as I keep working and can generate interest in the series, not just when I have funds to pay for physical copies to sell. The one-time (in theory) cost of $75 to distribute through Ingram gets paid off pretty quick that way. And it doesn't require the same logistics as doing the popup/crowdfund.

Ultimately, it comes down to what you are capable of but also the type of work you’re doing. If you’ve got an extended network of fellow creatives who will back you or you’ve got a large following elsewhere, doing it like a popup might work for you.

If you’re an exhausted burnout who can’t fathom the short but intense amount of organization that sort of thing requires, not to mention doing it over and over and over... Ehhhhh. No thank you.

[advancemarketing003]

Amazon SEO Tips for E-commerce Brands

In today's digital age, e-commerce has seen tremendous growth, and Amazon remains one of the giants in the industry. With millions of products available on this platform, getting noticed can be a real challenge. This is where Amazon SEO Optimization becomes crucial. To help e-commerce brands succeed, here are some effective Amazon SEO tips.

1. Understanding Amazon's A9 Algorithm

Before diving into SEO strategies, it's essential to grasp how Amazon's A9 algorithm works. A9 is Amazon's search engine, and understanding its intricacies is the foundation of successful Amazon SEO. It's worth noting that A9 differs from Google's algorithm. While Google aims to provide information, Amazon's primary goal is to generate sales. Therefore, the factors that influence rankings on Amazon are unique.

2. Keyword Research and Optimization

Keywords are the backbone of Amazon SEO. Start with in-depth Amazon keyword research to identify high-value, relevant keywords for your products. Utilise tools like Merchant Words, Helium 10, or Amazon's own keyword tool. When crafting product descriptions, weave the keyword into the narrative seamlessly. Describe what makes your product stand out and why it's a one-of-a-kind find for customers.

3. Compelling Product Titles and Descriptions

Your product title is the first thing customers see. It should be both descriptive and compelling. Balancing clarity and creativity is essential. Ensure that the most important keywords are present in the title while making it engaging. For product Product ranking on Amazon descriptions, provide detailed information about the product's features, benefits, and usage.

4. Optimizing Product Images

High-quality images are crucial for conversions. Optimize your product images by ensuring they meet Amazon's image requirements. Use high-resolution images, showcase the product from different angles, and include lifestyle images when possible. Don't forget to include relevant keywords in the image file names and alt text.

5. Enhanced Brand Content and A+ Content

Enhanced Brand Content (EBC) and A+ Content offer a unique opportunity to tell your brand's story and highlight product features. Create engaging content modules with high-quality images, infographics, and multimedia elements. This not only enhances your product listings but also positively influences SEO.

6. Maintaining Competitive Pricing

Pricing is a critical factor for both conversions and SEO. Competitive pricing can improve your chances of winning the Buy Box and attract more customers. By offering a unique pricing structure, you can set yourself apart from competitors.

7. Managing Customer Reviews and Ratings

Positive customer reviews and high ratings are not only crucial for credibility but also for SEO. Fostering a unique culture of customer engagement is key to a thriving Amazon presence. Actively encourage contented customers to share their experiences through reviews, and swiftly attend to any distinctive negative feedback.

8. Fulfillment by Amazon (FBA) Benefits

Utilizing Fulfillment by Amazon (FBA) can enhance your SEO efforts. FBA products often qualify for Prime eligibility, which can lead to higher visibility and more conversions. Consider using FBA for your best-selling items.

9. Monitoring and Analyzing Performance

Regularly monitor your Amazon SEO performance by tracking key metrics like click-through rates, conversion rates, and sales. This data-driven approach allows you to make informed decisions that set your e-commerce business apart.

10. Building External Traffic Sources

Driving external traffic to your Amazon listing optimization can also Boost your rankings. Use social media marketing, email marketing, and influencer partnerships to direct traffic to your Amazon store. The more external traffic you generate, the more Amazon will favor your products.

Conclusion

Amazon SEO is a dynamic field, and staying competitive requires constant adaptation and learning. By implementing these Amazon SEO tips, you can enhance your brand's visibility, attract more customers, and ultimately drive sales on one of the world's most prominent e-commerce platforms.

Remember that Amazon's algorithm evolves, so staying updated with the latest trends and best practices is vital to maintaining your competitive edge.

Incorporate these strategies into your Amazon marketing plan and watch your e-commerce brand thrive in the highly competitive world of online retail.

[ecommerce-yourguide]

What's the best way to increase your Amazon marketplace traffic?

According to a Retail Dive report, over 50% of American consumers initiate their product searches on Amazon. This shows how vital it is to incorporate keywords into your marketing strategy to maximize your visibility and reach as many potential customers as you can. Especially during the festive season, when BFCM, Thanksgiving days, and Christmas are around the corner, you must follow these strategies to boost your Amazon traffic.

1. Optimize Product Listings:

- Create high-quality product listings with clear titles, detailed descriptions, and high-resolution images.

- Use relevant keywords in your product titles and descriptions to improve search visibility. For BFCM sale you can use keywords like gift, BFCM offer, etc.

2. Keyword Research:

- Perform keyword research to identify relevant and high-traffic keywords for your products.

- Utilize tools like Amazon's auto-suggest feature, Google Keyword Planner, or third-party keyword research tools to find the right keywords.

3. Amazon SEO:

- Optimize your product listings for Amazon's search algorithm. This includes using relevant keywords, ensuring accurate categorization, and providing complete product information.

- Consider using Amazon Enhanced Brand Content (EBC) or A+ Content for a more visually appealing and informative product page.

4. Paid Advertising:

- Invest in Amazon PPC (Pay-Per-Click) advertising campaigns to boost visibility and traffic.

- Use Sponsored Products, Sponsored Brands, and Sponsored Display to reach a wider audience.

5. Competitive Pricing:

- Price your products competitively to attract price-conscious shoppers. Make sure to offer a good festive discount wherever applicable.

- Consider using Amazon's dynamic pricing tools to adjust prices based on market conditions.

6. Fulfillment by Amazon (FBA):

- Consider using FBA to benefit from Amazon's Prime program and gain access to a wider customer base.

- FBA products are often favored in Amazon's search results.

8. Amazon A9 Algorithm Understanding:

- Study and understand Amazon's A9 algorithm, which determines search results and product rankings.

- Stay updated on algorithm changes and adapt your strategy accordingly.

9. Enhanced Brand Content and Storefront:

- If eligible, create an Amazon Storefront to showcase your brand and products.

- Use Enhanced Brand Content or A+ Content to enhance your product descriptions and visuals.

Increasing traffic on Amazon takes time and continuous effort. It's essential to track your progress, adjust your strategies, and stay updated with changes in the Amazon marketplace to remain competitive and successful. Make sure to get the full benefit of the BFCM season and boost your Amazon sales.

[mirandamckenni1]

ROASTING Autistic Special Interests... Tier ranking more of your autistic special interest! 💛WATCH NEXT💛: Tier Ranking Autistic Special Interests!: https://youtu.be/MvId9CFepf0 The Best Theory of Autism you've probably NEVER heard of...: https://youtu.be/3mBbOOzhoGQ 📹 My Videos mentioned 📹: Tier Ranking Autistic Special Interests!: https://youtu.be/MvId9CFepf0 The Monotropism Theory of Autism: https://youtu.be/3mBbOOzhoGQ Could you actually have Dyspraxia (DCD)?: https://youtu.be/8dYz6pCjEy8 📒 Sources 📒: ABA Therapy: https://ift.tt/SpRembV Mama Dr Jones: https://www.youtube.com/@UCrPhcbDwqWRc-3tteE2BS6g Sorting Algorithms: https://ift.tt/rkTwMcE 00:00 Red bin time! 01:38 The violence begins 02:40 All autistic people should learn this 04:35 Uh oh 07:06 The collective interest! 08:38 Wholesome 10:27 My deepest fear... 13:38 Your deadly special interests... 14:36 Not ranking this one 15:20 TIme for google... 17:18 Did we have this last time? 18:22 Won't cure your trauma... 19:20 Pokemon Breeding & Taylor Swift 📖 *Books I'd Recommend about Autism 📖 : Aspergirls by Rudy Simone: https://amzn.to/3xSZ6Mg Different not Less by Chloe Hayden (read if you want to cry): https://amzn.to/40fKx2m Unmasking Autism by Devon Price: https://amzn.to/3LhMV3j *These are affiliate links. The channel will receive a small commission if you buy anything on Amazon after clicking through with this link. There's no extra cost to you; any money will go towards putting out more content. I'd love to post twice a week and put more time into research for these videos. Thank you so much - I really appreciate every like and comment! DISCLAIMER: I am a second-year psychology student and a late-diagnosed #actuallyautistic individual. I am not a qualified healthcare professional. via YouTube https://www.youtube.com/watch?v=kAfSa_SB4d8

[salagauno]

The AZ Code - Ultimate Amazon Seller's Blueprint

Product Description: Unlock the doors to Amazon's vast marketplace with The AZ Code, your ultimate guide to succeeding as an Amazon seller. Whether you're a seasoned entrepreneur or just starting your e-commerce journey, The AZ Code provides you with the tools, strategies, and insider knowledge to thrive in the competitive world of online retail.

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