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Current Trends in OTT, CTV & FAST 2024: What You Need to Know! 1. CTV Takes Center Stage: In 2022, CTV viewership surpassed linear TV for the first time, and it’s not slowing down. Brands, take note! 2. Ad Spend on the Rise: Advertisers are catching up! CTV ad spend is expected to reach $30.10 billion USD in 2024, up 22.4% from 2023. It’s time to invest where your audience is streaming. 3. AI: The Marketing Sidekick: Artificial Intelligence (AI) is the cool kid in town. From creative enhancements to automated optimization, marketers are embracing AI tech. 4. FAST Channels Shine: Free, ad-supported streaming channels (FAST) are gaining popularity. Expect them to play a significant role in the streaming landscape. 5. Content Fragmentation: With more platforms, comes more content. Brands, stay nimble and adapt to the fragmentation! Remember, staying ahead of these trends means staying relevant. Your brand can ride the streaming wave like a pro!