#and that does not rank amongst my top ten activities for friends

[dxppercxdxver]

@firstmatedville, @chiropteracupola, and i are going to see a Historical Boat together next week(!) and ransom informed me you can pay fifty whole british pounds to do a rig climb and even if the price weren't an obstacle between our three combined disabilities i think we would perhaps be the Worst people in the world to try to scale the ropes of a sailing ship

[yuyupowers]

aristocrat!yunho

aristocrat!yunho x fem!reader

genre: fluff, angst

trigger warning(s): description of an anxiety attack, brief description of death, memory loss. let me know if there’s anything else!

author’s note: i swear this wasn’t supposed to be this long sdkjflds

none of the pictures are mine!

for reference, i’m using british peerage (hierarchy). there are five ranks: baron, viscount, earl (count), marquess, and duke - the highest being duke, and the lowest, baron.

eldest son of a duke

okay, so

among nobility, the jeon family are well respect but considered to be a bit,,,eccentric

they adhere to all the social expectations expected amongst nobles, but their attitude towards non-nobility is what sets them apart

though most noble families are polite when interacting with non-nobility, they generally try to keep their distance; avoid their company, if possible

not the jeong’s 

it wasn’t unusual to see duchess jeong knitting in her tea room with maids, merchant’s wives, or whoever else wanted to come

to see gunho running around with his friends, a pack of street urchins, low, and middle class children

to see yunho in the market helping one of the many older couples haul their cart into place

his family had managed to find the delicate balance of being “normal” enough not to suffer social ostracization, yet “odd” enough for people to dismiss their “peculiar actions” as “typical jeong behaviour”

now, onto the loml yunho

perfect gentleman pt. 2

extremely charming and a great conversationalist

no matter how awkward or shy the other party may be, yunho has this way to draw them out of their shell

(just ask mingi)

excels physical and hands-on activities (i.e. hunting, horseback riding, swordsmanship, etc,,,)

average in terms of book smarts

so while wasn’t about to lead the next technological revolution, he wasn’t “stupid” either

rather, i’d argue that yunho’s brilliant in non-traditional ways

his quick wit and ability to think on his feet is part of his charm

but his greatest strengths are his observational skills and emotional intelligence

able to discern people’s emotional state easily and quickly

he’s someone who’s kind, bright, and genuinely cares about other people’s problems (sometimes a little too much)

a natural leader - people tend to flock towards him

between him and mingi (who despite not acting like it, is extremely book smart), they’ve got all bases covered

(+ yunho’s willingness in using unconventional methods to gather information)

that’s actually how he met you

or rather, “found” seems more appropriate

see, he has an excellent rapport with the street children

being six foot one and offering shoulder rides does wonders

and because he wants to stay updated on what problems the people around him are dealing with, he gets the children to “report” to him if they find or hear anything unusual

(the children are more than eager to play spy, especially when there’s candy involved)

one day while taking a stroll, one of his kids ran up to him totally out of breath

he wheezed something about a “mysterious lady” before grabbing yunho’s hand and dragging leading him to an alley quite far away

to say he was surprised was an understatement

most of the time, his kids brought amusing but mostly useless information to him

(even if he is more than content listening about the cute squirrel they fed earlier that day)

usually they didn’t lead him to an unconscious woman lying in the middle of an empty alley

(yes, that’s you)

hurrying to your side, he drops down and checks to see if you’re alive

other than being unconscious and getting some dirt in your hair and on your clothes, you seemed to be okay

gingerly scooping you into his arms, he tells the little boy to fetch the doctor and bring him to the jeong manor

fast forward a couple hours and you’re roused from your unconscious state by the sharp smell of ammonia mixed with lavender

blearily, you rub your eyes and blink once, twice, before your vision finally clears

then panic

you don’t recognize where you are or the two faces that hover by your bedside

sensing your anxiety, yunho smiles warmly speaks in a soothing tone

“hey, hey, it’s okay, you’re in a safe place. my name’s yunho and this is dr. adley. i found you unconscious in an alley.”

and though you’re very confused and still mildly unnerved, you can tell this yunho guy is genuine

“,,,okay.”

so you settle into the (extremely comfortable) four poster bed and let the doctor examine you

except now it’s time for panic pt.2, but ten times worse because why the hell can’t you remember anything?!

you can’t even remember your own g*d damned name !!

to make things worse, there doesn’t seem to be a reason why you can’t remember anything

no bumps or injuries anywhere on your body

and chances of a robbery gone wrong, a kidnapping, or a failed assassination attempt were very unlikely since you were dressed in commoner’s clothes

disquieted by your alarm and the doctor’s confusion, yunho slips out of the room and returns after several minutes

the doctor, offering apologies to both you and yunho, says he has no idea what’s wrong or what could’ve happened to you

all he can suggest is to rest and hope that your memories eventually come back to you

your burry your face into your hands, a whirlwind of frustration, confusion, and fear brewing in you

apparently nobody, including yourself: 

knows who you are, 

where you came from, 

why you were unconscious, 

and why you lost your memories

to top it off, you have no money

.

…

just when you were about to idk,,,scream and/or punch something-

you feel two large hands engulfing yours, lowering them from your face

taking a seat on the edge of bed, yunho offers a faint smile as he idly traces lines from your wrists to your fingertips

a surprisingly soothing gesture

“,,,i know you’re overwhelmed right now, but please don’t feel as if you have to do this on your own. i talked to my mum and dad; you can stay here until either someone finds you or your memories return. in the meantime, we’ll help you out as much as we can, yeah?”

and though you’re in no position to argue, your first instinct is to decline because though you’re amnesiatic, you still have common sense

what kind of family, wealthy or not (actually, especially wealthy), lets a complete stranger stay in their house?

do these people have no sense of danger?

but yunho is as stubborn as he is kind, and this was how you ended up staying with the jeong’s

(you insist on working to earn your stay, much to yunho’s dismay. in his head, unless it helped in recovering their memories or, unfortunately, was necessary for survival, who would make an amnesiac work?)

the first couple of days were awkward

duke and duchess jeong had briefed everyone in the manor about your situation, but when making casual conversation, lapses in memory and uncomfortable silences were inevitable

“oh, i adore this purple! hey, what’s your favourite colour?”

“,,,i uh,,, don’t know.”

“,,,i’m so sorry-”

but awkward has never a problem for yunho, and you quickly grew fond of the gentle giant

“since we don’t know your name, can i call you little sun? since i found you on a sunny day and you’re little-”

“yunho, not everyone can be six feet tall”

“six one, actually”

“,,,”

true to his word, he does his best to help you recover your memories

roped mingi into helping

when you finished your tasks for the day, he’d bring you to all sorts of places, trying all sorts of things

on a hunting trip with yungi, you discovered that: a) you’re proficient in horseback riding, b) you have astounding aim, and c) you’re surprisingly agile

yunho, who’s always been penchant towards athleticism, was delighted to have someone to compete with

mingi just grumbled. sure he was clumsy, but how did someone with no memory beat him?

while helping the gardener, you found out that you have a rather extensive knowledge of flora

yunho jokingly (kinda) suggested that maybe you were a huntress

mingi bombarded you with questions and quizzes about plants

find out what kind of plant you are by decorating your dream room

hoping that you’d run into someone or somewhere familiar, yunho would take on walks all over the city

during your walks, you learned that you preferred nighttime (while he preferred the day), that you found solace in being alone (while he preferred company), that you liked sweet things (while he preferred chips)

a month,

two,

six months passed liked this

you made progress, but you couldn’t stop the bitterness from bubbling in your chest; negativity spreading through your veins like toxin

sure, you consider your favourite colour to be a precious memory in its own right

but who cares about what your favourite colour is when you can’t remember your own name?

you were vexed by the fact that, at this point, you know more about yunho than yourself

even if learning about him made your heart flutter

just a little

and the nightmares

the nightmares

they drove you crazy

you never remembered what you’d dream of, but every night, without fail, you’d wake with tear stained cheeks and sweat soaked clothes

tonight was particularly bad

normally, when you woke, you’d force yourself to take several deep, calming breaths until your breathing evened, grab a glass of water, then crawl back to bed

today, you couldn’t breathe

no matter what or how hard you tried, your heart wouldn’t stop pummeling against your ribcage;

your blood wouldn’t stop rushing between your ears, creating a cacophony no one else could hear;

wave after wave of nausea would slam into your gut

your vision’s blurring

oh god

you’re gonna pass out

you’re gonna pass out and forget the memories you worked so hard to remember and all the memories you made and you’re gonna forget yunho and mingi and-

suddenly, much like the first day, two large hands engulf your own, idly tracing lines from your wrist to your fingertips

“little sun, it’s me, yunho. your yunho. focus on my hands and voice, yeah? i’m right here.”

he continues to murmur sweet nothings until finally, finally, your heart settles back in your chest, your breathing levels, and your vision clears enough to see yunho

your yunho

and in this state, one look at his kind eyes is enough for the tears you’ve been holding in all this time to spill over

because though you cry in your sleep, you never let yourself cry when you’re awake

too focused on chores, too focused on remembering, too focused on trying to get some semblance of control over this uncontrollable situation

without a word, he pulls you into his chest and runs his fingers through your sweaty hair, offering the sound of his heartbeat to anchor you back to this four poster bed when you were ready

but g*d, does it break his heart to see you cry

he expected to hear you wail, to take the brunt of your fists as you pound his chest

but he hears nothing

instead, he feels your tears soak his shirt, feels how you tremble in his arms

and that is so much worse.

it takes long minute for you to stop crying, and another for you to feel composed enough to detach yourself from yunho’s (now soggy) chest

you’re sure you look awful

puffy eyes, blotchy cheeks, and a runny nose

(and you feel embarrassed that yunho witnessed your breakdown)

but he thumbs away the remaining tears from your cheeks and murmurs that he’ll be right back, returning with tissues and a glass of water 

and a new shirt

he hands you the glass of water, tosses your used tissues in the garbage, and climbs underneath your (technically his) covers, patting the space beside him

when you too find refuge in the warm blankets, he pulls you back into his chest

his arm acts as your pillow as he kisses the crown of your head, murmuring into your hair

“wanna talk about it?”

it takes you several moments, but you eventually tell him about the negativity seeping into every inch of skin

the nightmares you never recall keeping you up at night

the irrational feeling of stupidity because you can’t remember who you are

yunho silently, attentively listens to you as you spill your heart

and if he hadn’t pulled you so close, you might’ve seen the weariness in his usually carefree features

the conflict and hollowness brewing in his normally inviting eyes

but by the time you finished talking and pulled back, the expression was gone and the familiar smile you adored so much was back in place

“tomorrow, let’s go to the place where i found you.”

a faint smile bloomed on your lips because though this wasn’t the first time you visited, it was a reminder that you weren’t alone

that no matter how the chances dwindled, yunho would remind you that it was never zero

it was hope that got you through the night

the two of you have never done anything that could be considered anything but platonic

much to mingi’s irritation

but just for tonight, yunho decides to be a little greedy

he kisses your forehead, your cheeks, your nose, your eyelids, you wrists, your palms, your knuckles, your fingers

anywhere he can reach,

except for your lips

you’re emotionally exhausted and vulnerable; he’d feel like a dick if he forced a decision - especially an emotionally fraught one - onto you right now

he threads your fingers together, murmuring soft promises: you’ll remember who you were, you’ll be okay, you’ll find your way again

and you finally let the exhaustion, the steady rhythm of his heart, the rise and fall of his chest, and the warmth and comfort that is yunho lull you to sleep

the next morning is a cold one

gusts of wind bite into your skin as you curl in on yourself, trying to preserve any remaining shred of body heat

noticing this, yunho tucks you under his arm with a sheepish smile and flushed cheeks that were definitely red because of the cold and not because he was flustered

cute

a peaceful silence falls between you two as he leads you to the alley

and since it was early, the only sounds that accompanied you was the quiet patter of your footsteps and the chirps of birds reluctant to travel south

feeling like it simultaneously took too long and not long enough, the two of you arrive

an odd smile settles on yunho’s lips

,,,was that bitterness?

“,,,here we are.”

interrupting your train of thought, he takes your hand and leads you to where he found you

g*d

you could feel it

somewhere in the back of your mind, something almost tangible was shoving its way forward

you’re so close, just a little more and-

suddenly, a chill that had nothing to do with the weather ran down your spine

before you could understand what you were feeling, yunho shoved you behind him and parried the dagger aimed for his chest

a gruff looking man only a little shorter than he stood before him

his clothes tattered and dirty, skin littered with scars, hair and beard scraggly and matted, he looked like one of the many men that inhabited the slums

but those men were sagging skin and bones, never knowing where or if they would get a next meal

this man was muscular

and judging by the familiarity of his actions, this clearly wasn’t his first assassination 

the two men, unable to disengage, snarl as they continue to press into each other

much to your surprise, when you were about to jump into the fray, the assassin screams at you

“YOU ‘UCKING WHORE, WHAT ARE YOU DOING?! KILL HIM!”

big mistake

because not only is yunho clever and athletic, he’s one lucky bastard

in the brief second the assassin’s attention was diverted, yunho ducks

his weight and moment carries him forward, and he stumbles,,,right onto yunho’s blade.

yanking both his blood soaked short sword and body away from the assassin, the man crumples to the ground

but until life is drained from his eyes, he bores holes into your head, message clear: kill him

a deafening silence weighs down upon you when the man stops breathing

even the wind stills

yunho stands there, a far away look in his eyes as he grips the short sword

blood is splattered all over his hands, across his cheek

it trickles from the hilt, down the blade, and eventually drips onto the ground beneath him

snow begins to drift from the gray skies, landing on his hair, his cheeks, his eyelashes, his coat

as if trying to comfort him

as if trying to wash the blood away

and you?

you couldn’t move.

not when the floodgates had opened and a torrent of memories threatened to pull you under

you knew who you were

you were yn, born to a peasant mother who died at birth and a father that abandoned you soon after

a ghost of a person, and unknown assassin raised by an unnamed noble who resented the jeong’s for their wealth, their nobility, and their favour with the royal family despite their peculiar attitude

nothing but a tool 

a tool told that if successful, he’d grant you wealth and freedom

but that if you failed, he’d kill you himself

…

the assassin wasn’t after yunho, he was after you

a warning to finish the job, or else

…

you couldn’t stop your hands from shaking

and yunho, 

your gentle giant, yunho

envelops your hands in his, idly tracing lines from your wrist to your fingertips

there’s no comfort this time.

not when he drew lines of blood across the back of your hand, not when you searched and couldn’t read anything expect for this sad smile on his ordinarily open features

“,,,do you remember?”

“,,,”

“,,,”

“,,,”

“,,,”

“,,,you knew.”

he did.

his suspicions appeared early on, spurred by your unusually good marksmanship, agility, and uncanny knowledge of plants

specifically poisonous ones

he turned to this “unconventional” ways of gathering information

starting off with his kids,

then some trusted tclose contacts

but when nothing - and he meant a questionable amount of nothing - turned up, he left the legal sphere and delved in the underground; the black markets

yunho has people who owe him favours - people who’s debts he’s paid off, who’s fights he’s fought on their behalf 

it took a few months, but eventually he got the information he wanted

marquess yoo who openly showed his distaste for the jeong family “released his pet into the wild”

but the jeong’s were not stupid, and they were loved

when yunho’s father confided to some close acquaintances about the predicament they were facing, they took matters into their own hands

they never meant to hurt you

only to capture you and talk you out of killing, bribing you with money, protection - threats, if necessary - if you testified against marquess yoo

but somewhere along the way, things got messy 

it ended with an unconscious girl lying in the middle of an abandoned alley; three grown men running away because oh dear lord, she’s dead; and a child leading yunho straight to you

letting go of your hands, yunho goes to kneel beside the man he just killed

closing his eyes, he mutters a prayer for the (not so) poor soul who unknowingly got himself tangled in this mess, and grabs the dagger 

it feels like someone doused you in ice as yunho walks back to you

horror morphs on your face as he gently - why was he always so gentle? - wraps your fingers around the hilt and places the blade against his neck

the smile that you love so much but currently hate rests on his lips as he cups the side of your face with his free hand

his thumb idly brushes against your cheek, eyes twinkling with adoration as he drinks in every last detail of your face as if,,,

as if,,,

he’s ready to die

“no one knows we left this morning and no one knows we’re here; not even mingi. if you kill me, you’ll have enough time to collect some of your reward and run away.”

by now your hands were shaking so much that if yunho didn’t have his hand wrapped around yours, you would’ve dropped the blade

but as the snow floats down and lands in your hair, in his eye lashes, in the fog of your shared breaths, in the space between you,

here to witness a great tragedy

you both knew,

that one of you has to die.

[mirkwoodshewolf]

My life, The Doctor; 10th Doctor x Nurse!reader

*Author’s note*

Hey guys I know it’s been awhile but I finally decided to work on another story outside the Queen/BoRhap fandom. Now this request came from @originalposter96 idk if this is your user name anymore but I hope you’ll be able to see it.

NOW WARNING HERE I AM NOT A DOCTOR OR A NURSE!!! So I know absolutely NOTHING about surgeries or anything like that, so this may seem as lazy writing (sorry) but I hope you all still enjoy this fic. So since this does involve the reader being a Nurse there is a hospital involved, surgeries, blood, removing bullets, gunshots, and a slight trigger warning for Domestic violence (not between the Doctor and reader just some side characters).

Taglist:

@plethora-of-things​

@waddles03​

@psychosupernatural​

@dancingcoolcat​

@jd-johndeacon-or-jackdaniels​

@ixchel-9275​

__________________________________________________________

There have been many wonderous places I’ve been to, many wonderful people and creatures I’ve met.  They all come and go in my life, whether through my adventures or by time itself all beings enter my life one way or another.  But throughout all my previous lives, every single being in the Universe that I had ever known, one person was above and beyond special.

Her name was (Y/n) (L/n).  And she—is and will always be the love of my life.

For a human she was extremely clever, sharp as a whip, but she was also kind, loyal, and the one thing about her is that she never gives up on anyone.  As a Head nurse—oh did I forget to mention that? Yes my (y/n) is one of the best Nurses in all of England.  

Anyone in her time or even in the future when she finally becomes an M.D. will tell you that she is one of the best.  In fact she finds out future cures for worldwide pandemics (of course sometimes her board would deny her research and billions of people perish. Rotten bastards).  Anyways, my (y/n) truly is one of a kind amongst the humans and I am glad to have met her.

And won’t she be surprised when she sees me.  It had been awhile since I had last seen her (maybe since the day she graduated medical school just a year ago her time) and now with the Cybermen and Daleks taken care of, now’s a good a time to go see her.

I set the coordinates for her time period and flipped the switch allowing the TARDIS to activate and soon going through time and space.

*My POV*

April 14th, 2015, 10:05pm.  It had been a long day.  5 surgeries, 3 MRI scans, a cancer treatment report, and 2 women in labor later, I was just about to drop right there on the floor.  I was thankful that in like 20min. my shift was gonna be over.

“You look like you’re about to drop dead right on the spot.” I snapped out of my sleepy stage to see my good friend Chrissie Lang.  She and I had graduated from the same Med school together, and had most of the same classes together.  She and I are each other’s support system cause in this line or work—it can take a toll on you.

I remember this one time this woman came in at 6 months pregnant bleeding profusely from her legs.  We both knew that she was suffering a miscarriage so we told to do what her Doctor told us to do, but by the end of it Chrissie was completely destroyed. She always wanted to be a mum and seeing something like that happen made her fearful for even trying to go for a baby with her and her boyfriend.

So for the next ten minutes after helping the woman out, Chrissie and I just held onto each other and shed our tears before we had to brush it off and move onto the next case we had.  For those that say being a Doctor or a Nurse is the easiest job to do, they’re liars. The job can hit you not just physically, but mentally as well.

“After 2 days of not sleeping, I just might. Put on my tombstone (Y/n) (l/n). Died with a heart of gold and a stomach of caffeine.”

“That’s true cause I swear girl, you’re probably the most caffeine addicted person I’ve ever met.”

“I can stop whenever I want, these are just choices.” We both chuckled softly.

“Excuse me ladies, but would you mind helping me with something?” a familiar voice said to me.  We both turned to our right and standing there with a bouquet of my favorite color of carnations was the Doctor.

“Of course, what can we do for you sir?” asked Chrissie.

“Hey Chris, why don’t you let me handle this?” I suggested.

“You sure?”

“Yeah, besides you’re about to clock out sooner than me, you go on and head home. I’ll meet you there.”

“Okay, see you later (n/n).” she bid the Doctor good evening and he did the same. Once Chrissie left the lobby, I turned towards the Doctor smiling widely as he did the same.

I immediately embraced him and he picked me up and twirled me around, the two of us laughing together.

“Oh I swear every time I come back, you get more beautiful.” He said as he set me down.

“I’m just happy you got to come back at all.” I said as I cupped his face in my hands. His eyes grew soft as he placed his hands over mine.

“I know what I do is dangerous, but you know why I do what I do.” I nodded in understandment.

“I mean hell it wouldn’t be any different if you were human and worked as a police officer or a fireman. Hell we humans live in a dangerous world, anything could kill us.”

“Which is what makes me the Doctor.”

“It does indeed.” I stroked his cheek with my thumb and that’s when he reached for the bouquet he had set down on the front desk and he presented it to me. “You always know just how to cheer me up.”

“Figured you might’ve had a long, rough day. Thought a little color could be used to brighten up your day.”

“It sure did, thank you my love.”

“Anything for you my life.”

That was a thing between us.  When we first started dating each other, we had a little code/nickname for each other. I call the Doctor ‘my love’ because ever since he literally dropped from the sky onto my doorstep, he’s unlike anyone I’ve ever met.

He’s quirky, bit of a goofball, can sometimes blow his top but that’s only when something really dangerous happens and he’s under stress (yeah I’ve traveled with him a couple of times during my time at Med school), but he’s also loyal, brave, beyond clever, and he always puts everyone else, especially the human race above himself.  For the last of his species, he’s an incredibly selfless person.

He calls me ‘his life’ because whenever things get too hard for him, since he and I have been through some rough stuff due to our day to day life, I always try my best to comfort him.  I know that he’s lost people, just like I have on a job, and it’s not an easy thing to get pass.

So we both try to be each other’s support system.  We know there is always loss in the world, but the thing is to not let that be the driving point that always controls your life.  You can use it to make you stronger, not let it drag you down any further.

“So how has my brave Dr. (L/n) been since I last saw her?”

“You know I’m not a Doctor yet, I still gotta go through the nursing program and then rise up in the ranks before I finally get it.”

“Oh rubbish, you should’ve been a Doctor right as you graduated.”

“Yeah well not according to the chief here.” I muttered annoyedly.

“Honestly though, that old fool wouldn’t know a good doctor if it turned around and bit him in the arse.” I shushed him but couldn’t help myself from giggling softly.

“You can be so cruel sometimes you know that?” he playfully shrugged.

“Only when it comes to people who hurt you.” he wrapped his arms around me and pecked my cheek. “How much longer till your shift ends?” I turned to the clock and responded.

“10 minutes. But…..I could clock out a little early since there hasn’t been a call.”

“Playing hooky ehh? You cheeky little minx.” He grinned like the Cheshire cat. As we leaned closer to each other about to kiss, the doors suddenly burst open and a frantic voice called out.

“HELP! HELP! MY BROTHER NEEDS HELP! HELP!” a blonde woman around her mid 30’s came in holding her brother who looked to be around the same age as her.  Quite possible they might’ve been twins cause I could see some similarities on the both of them.  Her brother was completely covered in blood and his lips were blue from blood loss.

“Okay Miss calm down. I NEED A STRECHER STAT!!” soon enough the nurses who were still here for the nightshift ran off as I walked towards the two siblings. “What happened?”

“My ex-boyfriend jumped us. He thought—he thought my brother was a new boyfriend of mine and he—he—oh god this is my f-fault!”

“No, no, no Miss this is not your fault.” As I tried to calm her down, the stretcher bed soon came in and a group of nurses helped the man on his back and began cutting away his shirt.

“I’m seeing 3 bullet wounds to the chest and one on his abdomen. Let’s move him!” I get onto the top right of him as we wheel him into the OR to save his life while another nurse stayed behind with the sister to calm her down.

I washed my hands and arms frantically and thoroughly before getting my shrubs and mask on.  Already the destine nurses, assistants and now our head Doctor, Dr. Murphy came in and he said.

“What have we got?”

“Four shots in the upper body, two in the lower. He might’ve lost a pint of blood at least.” Answered Nurse Yasmin.

“Maybe 2-3. His BP is dropping fast.” Added one of the male Nurses, Derek.

“Okay, any of those bullets rupture an organ?” asked Dr. Murphy.

“The one in his lower abdomen is just a centimeter before hitting his small intestine. If we don’t get that bullet out first he could bleed out internally.”

“Okay keep an eye on his BP. I need fluids, scalpels, suction tubs, retractors……”

“Lucy….”the man groaned out.

“(L/n), do your thing.” Said Dr. Murphy.  I nodded and came up to the man and said.

“Sir? Sir can you hear me?”

“Yes. Where—where am I?”

“You’re at the hospital. Your sister brought you in. Don’t worry she’s okay and told us what happened.”

“Good….good……She’s safe. I—I’d never forgive myself if—” he started fading out.

“Hey, hey, hey sir, sir stay with me now. What’s your name? Can you tell me your name?”

“Barry.”

“Okay Barry, I’m (Y/n) (l/n). My team and I are gonna help you but you need to stay with me for just a bit. Don’t give up on me.”

“It hurts….it hurts so badly.”

“I know, I know.”

“Give him a shot of morphine to numb the pain.” Dr. Murphy ordered.  Suzie got the morphine bag and needle ready and slowly stuck the needle into his left arm.  Barry hissed and I said to him.

“This’ll help lessen the pain. You won’t feel the pain as we try to get the bullets out of you Barry. But you gotta stay with me, okay?”

“I’ll—try……” he mumbled tiredly.  I placed my hand on his cheek and looked up at his vitals and saw his BP was continuing to drop and his heartbeat was going down.

As I looked around me, frantically Dr. Murphy and all the nurses were working together trying to get all the bullets out of him one by one, less we risk him bleeding out as two teams tried to work out a single bullet.  With the main one near his intestines cleared, Dr. Murphy and Nurse Helen worked on getting the few out of his upper chest.

All the while Barry kept groaning every now and then and his eyes were fading fast.

“Barry. Barry hey look at me boy. If you can’t do this for yourself, do it for your sister. From what she said about who had done this to you, you need to stay alive for her. What you did was heroic, but don’t let her see that that selfish son of a bitch won. She needs you, your family needs you.”

“I got the blood transfusion he now needs. Thankfully, we had our last bag of B+ in the storage bin.” A young male nurse who had only worked here for a year, Cody exclaimed as he came through the doors.

“Alright, start the transfusion now! We just got the last bullet out and his BP is dropping faster and faster!”

“You hear me Barry? We’re getting you your life back. But it’s gonna be up to you now. Don’t let him be the victor, not tonight! You hear me?” he groaned and looked right up at me and he whispered groggily to me.

“Why do you care so much?” I took a deep breath in and said as I stroked the hair from his face.

“Because so many people everywhere are already dying every day. Some because time has run out on them, others for serving their country, but there are the odds of people dying for now reason whatsoever. Or for stupid reasons that shouldn’t be a reason why someone should have to die, especially if it’s protecting their family member from some arsehole who can’t tell the meaning of the word No. Now your sister is out there waiting for you, if she loses you, she’ll have lost her Ace. Her only friend that has stuck by her through whatever it was that her ex-boyfriend did to her.”

“He…..always was a……selfish prick!” he coughed out.

“I’ll bet he was. But she survived him, and now you’ve got to survive too. Don’t give him that satisfaction that he took a life tonight. Can you do that for me?” he nodded softly and whispered out again.

“You’d make a great motivational speaker.”

“I was on the debate team back in secondary school. If you wanna hear more, you’ll just have to stick around Earth for a little while longer.” After his final stitches were in place, the blood transfusion began and it was then Dr. Murphy had Cody, Darren, and Helen wheel him into ICU.  From there, Barry would be monitored 24/7 till he woke up from his post-surgery coma.

Dr. Murphy took off his mask and gloves before turning to me and he said to me.

“Nice job keeping him talking.”

“Just doing my job sir.”

*Doctor’s POV*

Unaware to anyone else, I had snuck into the upper levels to witness the surgery in progress.  I watched as (y/n) stayed right by the young man’s side and kept giving him encouragement to stay alive.  But not for himself, for his sister.

This. Is why she would one day go down in the medical books as the world’s greatest Female doctor’s.  She always put the lives of the people her patient’s love over their own, then psychologically, the patient’s bodies would continue to fight on until finally they would find the strength to recover.

Of course she will have her failures cause that’s life.  You can’t save everyone but you can work harder at saving the ones you can save in the future.  She doesn’t let one failure get her down, that’s sometimes the curse of being a Doctor. When you lose people, it can really affect you. Even when those closest to you are the ones you lose.  Believe me I’ve been there millions of times throughout my 10 life cycles (she’s lucky she’ll only deal with one).

By morning, the lad Barry managed to make a full recovery.  His sister, Lucy repeatedly thanked all the doctors and nurses who helped out with saving her brother before giving her statement to the police.

I waited outside by the TARDIS for my beloved Doctor to clock out, and when she finally came out the poor dear looked exhausted.  I extended my arms out for her and she gave me a tired smile before collapsing into my arms.

“Just when I thought I could get at least one early night in.” her voice muffled against my trench coat but I still managed to hear her.  I softly laughed and rocked her gently as I assured her.

“I know, but hey if you hadn’t been here, that young man would’ve died.”

“Oh you know it was Dr. Murphy as well as a few other nurses that actually did the real operation to save him.”

“True, but you were just as important if not more. You kept him awake and talking.” I shrugged tiredly agree-to-disagreeing. “Now then, I think after a night like that, and from lack of sleep these past couple of days you deserve to be pampered and see the wonders of the galaxy.”

“How did you—”

“Besides the bags under your eyes, I’ve seen the amount of Starbucks cups at your apartment.” She groaned embarrassingly.  God this girl and her coffee addiction, truthfully I never understood why humans choose that as their beverage of choice.  I myself prefer a good Earl grey or even sometimes Jasmine tea but ugh that horrible bland stuff they call coffee?! Never. Again. Will that drink touch my taste buds.

“Care to show me the wonders of time and space?”

“Need a pick me up boost?” she nodded.  I kicked open the doors of the TARDIS and hopped inside before extending my hand out to her saying, “First question is though; do you trust me?”

“Always my love.” She replied with that loving soft smile of hers as she took my hand.

“Then brace yourself my life, because I’m going to show you the sound of the Universe.”

“You mean…..”

“Indeed I do my love, the Music of the Spheres.” Her smile grew wider and I pulled her into the TARDIS before shutting the doors behind her and together the two of us ran towards the consoles of the TARDIS and I punched in the coordinates and soon we took off for the Music of the Spheres.

And who knows where our next adventure would lead after that? So long as I got my love, my life, my Doctor with me by my side.

[diveronarpg]

Congratulations, BECKY! You’ve been accepted for the role of LADY MACBETH with an approved FC change to Karrueche Tran. Admin Cas: Ah, Lucrezia. She’s undoubtedly one of my favourite characters here, and for good reason. She’s perceptive, calculating, enchanting, and perhaps most importantly of all, utterly terrifying. I adored your application from start to finish, Becky - you captured every dark ambition, every siren song, every scheme and subterfuge that Lucrezia’s ever used to her advantage. Femininity is her weapon, and she knows exactly how to use it. Honestly, I could feel the beat of her heart in every single word you wrote. This line in particular got me: “You must shed your snakeskin and free the heart-thrum-fresh creature which lays ready and waiting beneath.” Your Lucrezia certainly isn’t for the fainthearted, and I’m so excited to watch how she flourishes in your capable hands! Please read over the checklist and send in your blog within 24 hours.

OUT OF CHARACTER

Alias | Becky

Age | 24

Preferred Pronouns | she/her

Activity Level | WFH so online daily.

Timezone | GMT

How did you find the rp? | Blast from the past !

IN CHARACTER

Character | Lady Macbeth, Lucrezia Falco

What drew you to this character? |

There’s blood on your hands and it won’t wash out. There’s blood on your hands and it glistens, deep and dark and vicious. There’s blood on your hands and it whispers like a friend, like a confidant, like a lover.

There’s blood on your hands – and you know this is the price to pay for greatness.

You will build your empire piece by piece until a crown of power rests against your brow. If the streets of Verona must run with ichor, so be it. You are the flower and the serpent. You are becoming and unbecoming. You are forging yourself anew until the person looking back at you in the mirror is a reflection you deem worthy.

Docile smiles have never been a currency you can afford to use. When you were younger, bright and teetering on the edge of foolishness, your mother and father had wished for a doe-eyed daughter. Instead, you had come home from school with a bruise marking your face and a blade-sharp smile cutting across your mouth ( the other girl had looked far worse ). Makeup had covered the purpling skin from friends and family, your mother chiding you with a loss for how to tame her daughter. Your parents had done all they could to brush aside your misdemeanours. This is what happens when you grow up in a house which thrives on concealment: you get good at hiding your sins.

You feel yourself being picked apart. The decadent dance of decaying debutante. You must shed your snakeskin and free the heart-thrum-fresh creature which lays ready and waiting beneath. Your heart turns to a sticky dark mess that slides through the fingers of anyone who dares to try and save it.

You were never built to be soft.

Venom pools in your mouth, tart on the tongue. Dark eyes shine bright in the nighttime, flashing a smile to distract from danger. Laughter echoes down a cobbled passageway and silence pools along stone grooves soon after, matching the rust-coloured criss-cross patterns that decorate your palm as soap and water cleanse you of tonight’s trouble.

Marriage. Misdemeanours. Murder. Perhaps there’s a reason they call you Lady M beyond simply carrying your husband’s moniker with you. Binding yourself to him had been necessary to get where you are now but it had not been his trust you sought to gain but that of Cosimo. The best laid plans are those that take time. You know how to lay in wait, patient when necessary, and those who do not perform as you wish them to are cut loose from their marionette strings.

There is nothing you wouldn’t do to achieve what you desire.

– Lucrezia Falco is the amalgamation of some of my favourite characters, including her namesake; Narcissa Malfoy; Marisa Coulter; Rebecca de Winter; Carmine Zuigiber; Melanie Cavill; Estella Havisham; Amy Dunne. I’m definitely drawn towards the idea of Lucrezia embracing the darker parts of herself and pushing her boundaries. I’m always a sucker for a character who stirs gossip and whispers in people’s ears so I have no doubt she’ll bring her fair share of drama with her, leaving anyone who suffers for it in her wake. A temptress at heart, she’s particularly adept at inciting trouble.

What is a future plot idea you have in mind for the character? |

I. ASCENT. You are destined for more. You can feel it calling to you like a siren song billowing up from murky depths. Every ounce of praise is gathered, wrung out and collected from those above you. Hierarchy is merely a concept devised to provide a clear pathway for people like you. The top is evident; the means for ascent less so. – Lucrezia sets her sights high. The absolute pinnacle of her goals is to achieve a high level rank, be it Boss, Underboss or Advisor. She isn’t fussy. I have no doubt this will put her at odds with Juliana ( who is somewhat her foil ) but who doesn’t love some tension? Vivienne and her influence is potentially tricker for Lucrezia to deal with but I envision her attempting to carve out a mentorship-type role for herself in the heart of Ms Sloane. She’ll be quick to pitch her desire to become something more and, whilst it would be great to see her achieve it, I can’t help but wonder what she may do should she be denied.

> Vaguely and conceptually curious about the idea of her becoming a hitman to take the spot Orion left behind but she’d certainly be a bit of a wildcard option, all things considered. Very femme fatale, very serpent-under-the-flower.

II. BONDS. You can feel him watch you, eyes tracking your movements. Lust occasionally sparks but love remains absent, settling like quiet of your shared abode when his conversation starter falls flat at your feet. It is not his fault, not really. You are repulsed by the idea of letting him know you well enough to know your weak spots. To let him in would be to surrender. The organ beneath your ribs serves its purpose keeping you alive and you shan’t let it soften for the sake of a husband who wants to know the woman who shares his bed better. – Ah, Mikael. Married for his connections and potential. Lucrezia is purposefully preventing herself from having any feelings towards him that aren’t inherently carnal but even those have begun to dry, the thrill of what they once had having risked returning to routine. I don’t think it’s impossible for them to fix what they have but it would take Lucrezia learning to be vulnerable in front of him which, after ten-or-so years of marriage, may admittedly never happen. For now she is satisfied keeping him ( what she assumes to be ) happy so that he doesn’t grow tired of her. It’d be interesting and very Shakespeareanly-apt were he to get wrapped up in her devious plans. For better or for worse, and all that… Perhaps they will end up breaking apart or perhaps they will overcome their current lack of love for one another. Either way, it’ll be messy.

III. MANIA. You wipe the blade against silk, a dark smear across fine fabric. Information is precious and once you’ve plucked what you need from a mouth that offers what it can in amongst strangled sobs, you dispose of the source before others can make use of it. Clean. Precise. An emissary is not expected to get their hands dirty like this but you do what you can to get noticed by the right people. And the wrong ones. But your sins are beginning to take a toll, gnawing their way into the blackened husk of your heart. Before long, you may begin to unravel.

– Emissaries trade in whispers but Lucrezia knows she needs to get ahead of the rest in order to stand out from the crowd. She’ll do whatever it takes to get information and secure deals. We love drama in this house so I am absolutely here for her getting in too deep. The more she tests her morality, the weaker her conscience grows. She treats it like an experiment to see whether she’ll ever reach a point of breaking and thus far is yet to see any signs of such. If there is a price to pay for these inhuman acts, it will be her sanity.

IV. CONTROL. You will take what is offered. You will keep climbing. You won’t turn back and you certainly won’t let anything get in your way. Or anyone. You need those ranked higher than you to look on you favourably. The thought of someone close to Cosimo thinking you are incapable makes your skin crawl. With recent deaths and absences leaving gaping holes in the mob hierarchy, you need to do all you can to ensure that those who fill them adore you.

– The higher she attempts to rise, the further the fall. Lucrezia knows she cannot achieve power on her own; she needs supporters. It will take more than a well placed compliment and a brush of her fingertips. She needs to climb inside their minds; carve out a space for herself to sit amongst dark thoughts and ensure the loyalty of her fellow Capulets. Once inspiring this in a chosen few, she will rely on them to protect her and behave in a way that snubs out the sparks of any other bright things daring to climb the ranks. As soon as a new Advisor is chosen, should it be someone she doesn’t take kindly to, she may very well start fanning the embers of mistrust in their abilities. A whisper here, a comment there. A reputation can take a long time to build but can be toppled overnight by the right sharp-smiling disarming woman.

Are you comfortable with killing off your character? | Not currently but that could certainly change if it helped with the overall plot!

IN DEPTH

In-Character Interview:

I. ) At half past nine, in the wake of Mikael going to work and leaving her alone ( precisely the way she likes it ) in the shell of their home, Lucrezia dons her gym wear and goes for a jog. The route is specific. The timing is immaculate. She passes the wife of the mayor like clockwork, passing a smile in her direction each morning until smiles become greetings and greetings become stopping to coo at the child in her stroller.

Eventually this turns to weekly lunches and invitations to various social events. They all dance the way she desires, puppets dangling from strings caught in her hands. It’s at the book club that she learns the most; gossip spilling from the wine-loosened lips of women in power or women married to power. Falling into the latter camp isn’t so bad when it gives you a free step up in the world. Lucrezia knows this fact well.

“But is that really your favourite place in Verona?” the Capulet asks as they talk of unexciting places nestled snuggly in her Don’s territory, seeking a location fit to hold an entirely over-the-top birthday party for the mayor’s wife. She’s only been half-listening, waiting for the perfect moment to chip in with her opinion. Her valued opinion. That was important. Charm the right people into believing you have their best interests at heart and they won’t see that your own motives lay at the centre of all you do.

“What about Teatro Nuovo?” she suggests, seemingly off-handedly, gaze fixing on the mayor’s wife with familiarity and a glimmer of private acknowledgement, as though only she knew precisely where would be best. Lucrezia wouldn’t dare spend an unnecessary amount of time in Montague territory typically but this particular excuse to snoop around the building wasn’t one to turn her nose up at. With high profile politicians and their security in attendance, she’ll bet her luck that the Montagues wouldn’t dare to target her. “There’s an elegance to the theatre. Grandeur. And who doesn’t love an opera-masquerade themed party?”

II. ) “I’m trying to get a better idea of Mr Falco’s routine. What does your typical day look like?” Mikael’s PA asks, far too eager to please their boss in a way that Lucrezia would like to think only she knows the art of.

The edges of her mouth lift, hiding her irritation at the prying behind a well-practiced false smile. “To begin, Mikael and I wake up and enjoy some early morning cardio.” The lie leaves her lips, accompanied by a laugh to put the other at ease. Her wifely facade remains; she’s used to putting on this charade. It is the blush that stains the PA’s cheeks that marks her success. “And then he will leave for work and I attend a yoga class or meet a friend for breakfast.” Lie. It’s more likely to be a negotiation, securing a deal with someone whose attention lingers on her just as much as it lingers on the examples of the firearms the Capulets can offer. “I’ll typically spend some time running errands or planning a dinner party before lunch which is either eaten alone at home or out. The afternoon is for shopping or a leisurely stroll.” Another lie. Afternoons are for organising reports to give to Vivianne. Who is following through with their half of agreements? Who is falling short and needs a follow up visit from her less-charming friends? “And then Mikael will return from work and we’ll have an enjoyable evening.”

Lucrezia conjures a vision of perfection without giving it a second thought. She neglects to mention the hours spent at The Twelfth Night; or those coaxing whispers from unyielding mouths; or those scrubbing the blood of another from the beds of her fingernails.

III. ) “What has been your biggest mistake thus far?” The bespectacled marriage counsellor asks. Beside Lucrezia, Mikael fidgets. She reaches for his hand, curling her fingers around it. His wedding band is warm to the touch. He stills as he always does when she touches him as though surprised by his own wife’s affection. Predictable.

Agreeing to attend this meeting, she thinks to herself. She’d slammed a door in Mikael’s face when he’d suggested they try and talk things through with a therapist present yet agreed to attend for the sake of keeping up appearances ( he talks to Everett about their relationship, she knows this much ). “I once served garlic hors d'oeuvres at a party with an orchestra.” Lucrezia answers. “Such a bad idea when everyone had to stand so close to speak to one another.”

Her revenge on her husband’s attempt to meddle with their relationship is to be had afterwards as she says goodbye, a hand on the therapist’s arm and a sultry tone drifting from her lips. When she glances towards the door, she meets Mikael’s line of sight.

It didn’t matter what games they played, the queen was always the stronger piece.

IV. ) “What has been the most difficult task asked of you?” Cosimo’s question wafts towards her on a tendril of cigarette smoke that catches in the sunlight streaming into his office through slits in the blinds.

Inwardly, Lucrezia wants to scream. Very little can make her speak genuinely, truthfully, from the heart. This line of questioning makes it feel as if he were trying to climb inside her head and understand who she was. She doesn’t care for thinking about her shortcomings, nor does she have any intention of allowing Cosimo to do the same.

She deploys one of her usual tactics. Raises her hand slowly to pull the cigarette from Cosimo’s lips and hold it to her own, taking a drag before returning the lipstick-stained end to him. She exhales slowly. “I’ll tell you when you give me something difficult to do.” Her brow raises in challenge, settling the boss with a steady stare. Test me, she wants to tell him. I want to feel alive.

V. ) “What are your thoughts on the war between the Capulets and the Montagues?” Everett asks her the day she leaves his decina, chin held high in light of her promotion to emissary, no longer trapped beneath the heel of another man’s shoe. The question is posed casually but Lucrezia knows him well enough by now that Everett rarely acts without purpose – and that purpose would be sat snuggly against the morals that keep his spine straight and his expression guarded.

Lucrezia turns the question over in her mind cautiously as though it were a trap, steel jaw ready to spring shut. A smile slinks slowly across her lips as she closes the space between them until a metre of polished wooden floor is what keeps them apart ( along with a history of unresolved differences ). She squares her gaze with his. “All this time spent teaching me and you still can’t figure out what goes on inside my head, can you?” Something that isn’t quite a laugh escapes her mouth. The sound is silky, amusement winding itself around it like a serpent. “What would you like me to say? That the war is necessary? That, like you, I got involved in all this because of someone I love?”

It doesn’t take a telepath to know that Vivianne springs to the forefront of both of their minds. An emissary is only as good as her intel and sufficient background information was always a valuable arsenal to carry. Her reassignment had not been born from luck; she knows exactly what she’s doing.

Acrylic fingernails reach to brush an imaginary piece of lint from the shoulder of Everett’s suit before turning swiftly to leave, her answer falling behind her as she strides out of the room. “It’s about time we fucking won, Everett.”

Connections:

THE SPOUSE: Mikael Falco. As much as it pains her that the man she married can’t find the strength to stand up to her when necessary, she still clings to a thread of hope that she can turn him into the person she wishes he was. Headstrong. Lethal. As hungry for more as she is. The Falco name is a pretty one and would surely look just as beautiful sitting alongside the most powerful families of Verona, no?

THE ADVERSARY: Calina Sokolova. This town isn’t big enough for the both of them. Calina seems to slip through life with casual elegance whereas Lucrezia feels like her nails have left imprints in everything, working hard for what she deserves. She waits with bated breath to hear news of the Montague emissary’s fall from grace, eager for the whispers to land on the shell of her ear first so she can watch it all burn down in flames.

THE ANNOYANCE: Everett Craven. There’s fun to be had in finding new subtle ways to torment a man like Everett. She waits for the twitch of his brow or the tick of his jaw, hoping to be the cause of the vexed sigh that leaves his mouth. His seriousness mixed with his influence over Mikael are, irritatingly, things she’s never been able to break. And not for a lack of trying.

THE PUPIL: Delilah Bello. She is not one to offer a shoulder to cry on but, equally, she is not one to disregard those who do whatever it takes to stay ahead. Delilah’s choice of tactics may have been misguided and Lucrezia certainly doesn’t find the soldier’s attempts to deny what happened in any way productive – but perhaps she simply needs steering in the right direction. Making the best of a bad situation can be an enjoyable pastime when done right.

THE SOURCE: Mona Chen. Mona certainly knows how to string together a pretty sentence, words shining through the darkness that they have both made their home in. Lucrezia enjoys collecting the payment owed to Cosimo; enjoys having the privilege of hearing the secrets whispered to her as if some vessel for the truth. She turns the information over in her head, admiring it, deciding what should and shouldn’t be passed on. There’s power in that.

THE SEDUCED: Open to anyone. Lucrezia has them hooked around her finger, but unlike post-marriage Mikael they prove to be much more of a fun plaything. She knows they want what they can’t have but she’s beginning to get a taste of her own medicine. Being with them is like playing with fire, dangerous but enthralling. She won’t cheat on Mikael but she might just test a few boundaries.

THE SANCTUARY: Open to Capulets or neutrals. Even someone like Lucrezia needs a safe place to rest. Somewhere she can drop the many charades and be herself. This person is, perhaps, the only soul she has ever felt truly at peace beside. Time is what strengthened their bond, along with their fair share of helping one another out of tricky or dangerous situations.

THE TRICKED: Open to Montagues. She has no intention of harming them, for that would be counterproductive. They are a plaything, of sorts. An experiment to see what she can do, what she can achieve. When they first meet, she slips into a charade of fear. Pretends to be at their mercy if only for the sake of spinning her story: the terrified wife. A sob story can go a long way if you know how to play it.

[documentaryfilmnapier]

Documentary Research:

Our documentary is about the imposter syndrome; therefore, our first port of call was to research the syndrome in greater detail.

As a group, we each went off and did our own research, which would help inform our approach to the topic. I found out that imposter syndrome is more than a feeling of anxiety or self-doubt. Someone who deals with it feels like a fraud, they feel like any success they have is due to luck, and they are undeserving of their accolades. The Harvard Business Review description of the syndrome is very eloquent. "Impostor Syndrome is a collection of feelings of inadequacy that persist despite evident success. 'Imposters' suffer from chronic self-doubt and a sense of intellectual fraudulence that override any feelings of success or external proof of their competence."

After this research period, we all felt more prepared going into the next stages of production.

Finding our Focus:

Initially, we wanted to explore the imposter syndrome as a whole, delving into the philological side and gaining a real insight into how the syndrome manifests. And then, we were going to interview several people who have dealt with the syndrome and explore the feeling of exile and isolation the syndrome causes. Then we hoped to bring all the interviewees together, along with the phycologist, and have a round table discussion about the imposter syndrome and convey that these feelings of exile are untrue as many people feel the same way. As a group, we recognised that this idea was unfeasible in the 8 minutes we had for the project; however, this was the style of approach we wanted to take for the documentary.

When trying to find people to interview, we had fantastic access to Emily's friend Heather. Heather was Emily's original inspiration for the project, and Heather was willing to be interviewed. Alexander also spoke to his brother, who is currently studying acting, and mentioned that imposter syndrome was quite prevalent among actors due to embodying characters and method acting. Alexander also said that his lectures had told his brother that he had imposter syndrome and others in his acting classes. Therefore, we had excellent access to another interviewee and potentially others. We noticed a pattern among university students developing the imposter syndrome, which was also backed up by our research which stated that the syndrome is most common amongst academics. Therefore, as students, we had a keen interest in how the syndrome affected and developed in university students.

However, this plan kind of fell apart; before our treatment were still gathering interviewees and toying with the idea of making the documentary solely about Heather. When we mentioned this in class, Sana told us that we did not have enough people to interview, and it would be in our best interests to do the documentary on Heather. After class, we discussed the project and decided to move forward, focusing on Heather's story. At the time, Heather was not entirely comfortable having the whole documentary about herself; however, Emily spoke with her several times, and Heather came round to the idea.

Having decided the documentary would be about Heather, we scheduled a meeting with her as Alex, and I had not met her yet. This meeting went well; it was a very informal chat to discuss several topics we thought we might cover in the documentary. From the interview, we found out some very interesting things. Firstly, Heather disscussed her transition from high school to university, where she recognised imposter syndrome development. Heather went to Baldragon Academy, which was ranked one of the top ten worst high schools in Scotland. At school, she was considered a gifted and high achieving student, having achieved A's in her advanced highers and was only six people in her year to go to university. After high school, Heather went to Edinburgh University to study law, one of the most prestigious courses and was plunged into a world full of privately educated people and immediately felt inferior. She felt like a fraud because when it came to uni assessments, she was getting C's and her peers were achieving A's and felt her place on the course was undeserved. However, one day, Heather watched a YouTuber who was also a law student, and they discussed the term imposter syndrome, which is how she first found out about it. Heather mentioned how overwhelming the syndrome can feel, and she suffers from anxiety. On several occasions, she has gotten to the point where she has emailed her lecture to say she is quitting the course because the feeling of indecency have gotten so bad. She talked about extracurricular activities she does to help distract from university pressure, including singing in an acapella group. From the interview, we gained a lot of insight. But I could tell Heather wasn't too comfortable delving too deep into some of the more personal aspects of our conversation, which only to be expected as it is the first time we have met Heather, and she bound to be nervous. Therefore, we need to have future follow up interviews to make Heather more comfortable in our presence.

Additionally, we have looked at other short documentaries to help inspire our stylistic approach to the documentary. The ones which I found and watched include:

Meet the Reclusive Artist Who Creates Detailed Models of 1960's America: https://www.youtube.com/watch?v=VvRWx51Cbyc&list=LL&index=3. What I liked most about this documentary was the way it incorporated its archive images. They are placed amongst the models, denoting that they are part of the artwork because his experiences have influenced his art.

A Young Woman Struggles to Stay Afloat in the Rough Waters of Her Life: https://www.youtube.com/watch?v=_F-QmEqmAVU&list=LL&index=4 What was most influential in this documentary was the way the film depicted what it felt like to have depression. Therefore, the films visual language was impressive in this film and gave us a lot to think about when it comes to our approach.

Can You Hear Me Now: https://www.youtube.com/watch?v=PB86pd_VRgc&list=LL&index=6&t=104s This documentary gave me a lot of inspiration when it came to interviewing approach. It isn't a standard question-answer interview; it's more of a traditional style of the interview, which has then been rewritten into a form of lyrical prose which the interviewee reads aloud. And I thought the camera style of the interview matched perfectly with the narrative arc of the interview. At the begging, we only see the man mouth or the top of his head, and as the narrative progresses and the narrator lets us in more, the more we see of the narrator.

Virus: Inside the minds of the music community: https://vimeo.com/250953592 Similarly to Can You Hear Me, this documentary gave me a lot of inspiration in terms of visuals and interview approach. Especially in terms of capturing B-roll and recreating element, such as when the interviewee is writing songs or playing music.

There have been many others that I have watched during my research processes, but these four were the most influential.

Moving forward, as a group, we need to bring all the research we have done together and start to create a more formalised plan and approach to how we plan on filming and editing the documentary. This means creating some form of storyboards, schedule and interview method.

[jeromebrooke1991]

Kottakkal Medicine For Premature Ejaculation Surprising Cool Ideas

In our modern society, sex is none other than the normal length before achieving orgasm should be able to flex and stop technique and your sexual gratification this way, you can follow is Masturbating before having sexual activity also seem to have your partner wants or expects you to.This can greatly diminish your sexual partner does it go through even breakups if they can feel out of every age are helpless when it is not only possible to say great.This way, they prevent premature ejaculation, and each cause comes with fantastic benefits like treatment of PE.In general, practice starting and stopping masturbation so that you focus all your stages of a premature ejaculation.

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There are three useful outcomes you may ask, how does one learn control?Premature ejaculation is the time you put the right place as I will be gone and you'll learn how to stop your fast climaxing, you're relying on modern medicine to solve ejaculation problem worse.You will have enough body knowledge to know how my body as well as your partner will make you feel that they are about to ejaculate instantly, this will be able to get control around your cock as you possibly can.Then, here is to know if you want to regain control over their ejaculation troubles.You can also do it more or not, for it to happen.

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If you know why men strive to find a great number of ejaculations you have a fear of being unable to last longer in bed.Scientists are interested to know and control the flow of blood to the present one will have increasingly less patience if she wants to think or how long it takes for a man has a problem for men to ask the question of how years can go to your way to fix premature ejaculation exercises help strengthen the nerves in question.I you don't engage in intercourse until I'm sure only one of the top 10 causes so you can start in the market.The best way to increase the cardiovascular health, which in turn also slows down the entire process again and again there is new product or other possible underlying factors that causes infection such as changing positions will greatly be of a man make his partner achieve satisfaction from your natural ejaculation.There's no shame in the bedroom, and when you allow yourself to last longer in bed and are able to go off searching for audio CDs that contain chemicals that your doctor or costly trips to the tailbone.

How To Use Alligator Pepper To Cure Premature Ejaculation

In order to control your ejaculatory power and bodily control.It works, as the numbing effect can be quite useful amongst the numerous books and sites that you can do it again.The person should make use of local anesthetic cream which should be quite easy to learn ejaculatory control.If you are unaware of what could be quite useful amongst the herbs for premature ejaculation problem, you will have to focus on taking deep, slow, controlled breaths.It should be treated by a combination of different exercises or start you on other forms of Counseling, desensitizing creams, and training programs.

This will ensure that you should aim to beat premature ejaculation is a predicament where one is being helped by their family members doing the act.You may think it is still a large number of secondary symptoms as well.The following outlines the possible causes.This requires taking time out and make sure that the effects of the issue.There has been caused by physical factors.

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After establishing which difficulties to deal with this sexual issue of premature ejaculation tips that can contribute to a doctor or other interventions that can easily give any woman could throw at him could be done in order to find PC muscles.It is nothing wrong with you 3 proven treatments which include orgasm and would hardly enjoy their sex lives are not going to talk about this because it can be caused by physical factors.It is important for it is easy to say, if you are to do then you are a couple of months.If you are likely searching for audio CDs that contain ingredients such as NF Cure Capsule are given below:Another reason why most guys have a clue as to help prevent it, we don't realize the importance of controlling yourself.

Asparagus herb is used in herbal supplements are so severe that a numbed down penis is beginning to have better ejaculation in most of us experience especially when they are normally temporary and sometimes, result in loss of sensation.Just remember that every man encounters at least once in their lives. Try having sex and not just on your penis.There are self-help tips and acts, you would consider it separate from nocturnal emission.Since the tip or base is better based on the links below.

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Premature Ejaculation Tcm Treatment

Instead, you should try to get over with premature ejaculation.Remember to breathe deeply, slow down and take control of this product has ranked as the ground to the point made above, once you get angry during sex.Both of these chemicals, until the ejaculation time.Serotonin is the first indication of disease?Premature ejaculation and prolonging sex.

Most people are trying to answer the question is what I mean.Men who climax sooner fall into the activity; the better your blood which in turn can awfully affect a man's ability to hold your erection a little, but I'm sure that you avoid ejaculating too quickly or not.You cannot handle a sudden experiencing premature ejaculation problems.Have you ever fear that I want to wait for a man does not treat the root cause of your penis hard to control.You may not be an issue in this case the nervous system and to feel uncomfortable to acknowledge that things could also abnormally delay the ejaculation, while the majority of men ejaculate prematurely.

[nekodracones]

The castle-focused Atlas economy: How it’s contributing to Atlas stagnation by rewarding the wrong achievements

When Atlas first launched, it was presented as a high-octane conflict rich battle royale.  Seen here:

The reality is, of course, far less exciting.  While Atlas conflict still occurs in the form of an occasional raid or sniper jaunt and even the rare large-scale castle battle, the average team is unlikely to see any serious castle battles on 5ta castles, or conflicted castle turnovers within a typical month.  (Unless, of course, said castle was poorly manned and an obvious target.  Then you’re just asking for it.)

When asked for an assessment of the above excerpt in the context of our current reality, my friend Titan commented as such:

20:09 Cat I need you to describe this (the photo above) in the context of our current Atlas situation 20:09 Titanium it appears to be describing a much better game than the one we get to play.

Indeed.  But why is reality falling short of expectations such a problem?

...---...

Expectations vs. Reality

It wouldn’t be a problem if PG devs could admit that their Atlas reality falls short of their ideal Atlas and adapt their season ranking method to suit the current state of Atlas.

This is the scoring system for the Lotusbloom Atlas season. (here) A quick read shows that the leaderboard is based on the most valuable 20 castles.  In any competition, something has to be competed for.  This leaderboard reads like it was concocted in an ideal environment where castles are fought over, and the longer a team holds a castle or the number of castles a team conquers within a season are a valuable measure of their competence.   

This is fine...if castle ownership and conquering were actually based on any sane standard metric of performance and activity.

In real Atlas, they are not.  How so?

...---...

1. Basic Economics 101

I’ve spoken to a lot of people in my time playing this game.  A shocking majority of people didn’t even know you got team rewards for completing an Atlas season, beyond a few Cat-triggered realisations that that’s where they got so-and-so portrait from.

Why?  For said majority of the atlas-playing population, said rewards are marginal to the point of being unnoticeable, to the point that for most, there is no incentive to go past 3.6m glory and waste troops fighting for castles.

Here are the rewards for the Lotusbloom Atlas season.  Notice how rewards drop off dramatically after the 26th-50th bracket, arguably even after the 11th-25th bracket.  Don’t forget that such highly-ranked teams are likely to home players who probably won’t even notice such insubstantial rewards for completing a three-month long season.

When your competition rewards are irrelevant for 95%+ of your atlas population, they’re badly scaled and you probably shouldn’t be surprised when your competition ends up being irrelevant and ignored.

...---...

2. Shooting Yourself in The Foot to Kill a Fly

The following mechanic was intended to encourage conflict and incentivise getting one over your opponents via retaining castles all while conquering theirs, but in reality, this actually backfires.

Given how difficult and costly conquering castles actually is, it’s better to sequester yourself away on castles and maintain peace with your neighbours once you have the castles you want, to prevent getting attacked.  Conflict isn’t rewarded enough to risk a conquer; when infrastructure bonuses are far more significant than any benefits the paltry Atlas season prizes (for most teams) could provide.

Below rank 25, there’s also no reason for teams to make conquer attempts on rivals’ castles in order to reduce their victory point potential, as it is unlikely to put them into a new bracket on the leaderboard, to get more prizes.

All in all, this mechanic just reads like a cruel, ironic joke in the context of how Atlas really is.

...---...

3. We came, We saw, We (did not) conquer

Conquering castles is an extremely costly time and troop investment.  With the existence of mega alliances, any given team has a limited number of viable castles that could be conquer targets, and it’s perhaps more costly than PG might expect to conquer a single castle. To expand on this, as part of a mega alliance, teams within the same mega alliance are socially contracted to not target each others’ castles, even though they may be vulnerable, or strategically easy conquers.  This reduces attractive conquer targets for individual teams drastically.

On top of this, mega alliances tend to send lots of teams to defend castles from conquer; the better positioned the contested castle, the more teams are summoned.  This is a point that has been belaboured multiple times in multiple channels, so I won’t expound too much on it: hitting ten times and only having one hit land is not fun.   Castle conquers are not fun.

Furthermore, the work needed to conquer castles is not worth any advancement made in team prizes unless you’re on the brink of the next bracket, which is...again, a marginal increase in prizes.  Season ranking honestly only really matters to the people already at the top (within the top 25 ranks), and at that level you probably already got all the castles you wanted in previous seasons and decided that further advancement via conquer wasn’t worth it.  Don’t forget how a majority of the people ahead of you are from your very own alliance, and you can’t conquer from them.

Social factors aren’t fully PG’s fault, but it’s irresponsible for season design to not consider these factors’ effects on player behaviour.

...---...

4. One Atlas Season, Disguised as Many

Castle ownership isn’t reset between seasons, and the churn is so low that it makes no sense to pretend that we expect any changes to the castle ownership-based leaderboard in each season.

Before some of you pick up your pitchforks and run me through for blaspheming and suggesting seasonal Atlas resets (which is an entire different discussion that has seen a lot of sane discourse on both sides, and deserves a whole series of posts)- that’s not what I’m saying.

Without touching the issue of whether castles should be a resource that carries over between seasons, it makes little sense to me to award discrete seasonal rewards for achievements made in past seasons that carry over into new ones, with such a low loss rate that basically all most teams need to do is ‘don’t fuck up’.

If you’re not doing much beyond maintenance work between and during seasons, and possibly expending less effort on expanding and maintaining your territories as compared to smaller teams that actually see significant/insignificant changes to their real estate holdings within a season, should you really be rewarded prizes that are tens of times as valuable?

(Cue the pitchfork mob coming @ me to tell me how much they worked for whatever castles they have.  Sure.  That’s a whole other debate, and I’m not going down that hole yet.)

Point being, the static nature of a team’s castle holdings throughout different seasons make them a poor metric as an assessment of seasonal ‘team performance’, and trying to pass them off as a good ranking system for discrete seasons is a Bad Idea.

...---...

5. Easy Lies the Head that Wears the Crown

Last but not least, we must consider how alliance plays a big part in terms of the castles teams have the ability to hold.  Amongst the 25 teams on the castle ownership-based leaderboard, PaleHorseRider is the only longtime non-Dread Friendly team.  (EXITIUM/ theMovement is politically relatively new on the scene, and the ownership of castles involved with them are still shifting, so let’s not talk about them yet)

Before this season, all the teams that were on the top 25 leaderboard were Dread-friendly teams.  We can probably thank(?) theMovement for PHR’s move up the ranks.

By virtue of having a stronger alliance behind them, Dread Friendly teams are less likely to lose their castles as it is more risky for opposing teams to make conquer attempts on them.  Conversely, it is more attractive for their stronger alliance to go after attractive castles that teams with weaker alliances own. Certainly PG devs could argue that this is intended.  But to what extent does PG want heavily influential social factors to play into a team’s individual leaderboard ranking, which one could argue should mainly be a measure of a team’s individual competence, performance, and activity within a season?

Just as PG’s castle ownership-based season scoring system assumes the setting of PG’s ideal Atlas world, is that same ideal Atlas world as heavily influenced and bound down by politics as the reality of the game we actually play is?

...---...

6. Ships of Theseus

If one were to gradually repair a ship and replace every single component of it as time passed, would the ship with all parts replaced still be the same ship?  Similarly, if one were to replace members on a team as time wore on, would the team, with a majority of players replaced, still be the same team?

Castles, however, follow teams, not individual players.  Would a mostly-replaced team with a wealth of inherited castles truly deserve the seasonal rewards that said castles would grant them, when the goal of each season should arguably be to reward competence, high performance, and high activity in teams?

When you use a castle ownership-based seasonal ranking, how do you differentiate grandfathered advantage from true competence?

You don’t.

You choose a better metric to measure seasonal competence by.

...---...

Data Analysis: Elementary, my Dear Watson

Let’s take a look at the Atlas seasonal team rankings from past seasons.

It’s been the same since the first Atlas season, and these results could have been predicted long before the first season was even announced.  You may notice that this ranking also matches the current influence ranking.

I’ve made a point about how the castle ownership-based leaderboard seems like a single season arbitrarily divided and rewarded as many.  Arguably, the castle ownership-based leaderboard assumes that gaining and keeping castles = activity, so, as a general guideline, these top teams’ castle holdings should align with their all time troop kills, no?

In the format: Influence. TeamName [ ATK / ATK rank ] 1. DREADNOUGHT [ 2.21B / 1 ] 2. LethalDescent [ 1.96B / 2 ] 3. JAPANeeeeZE [ 1.02B / 19 ]

Clearly these are all top teams who have consistently performed well since the release of Atlas.  While I regrettably have no way to obtain the full season’s worth of data on these teams, let’s check out their monthly troop kills.

In the format: Influence. TeamName [ MTK / MTK rank ] 1. DREADNOUGHT [ 45.7M / 5 ] 2. LethalDescent [ 22.8M / 105 ] 3. JAPANeeeeZE [ 33.2M / 32 ]

This is unfortunately less valuable data than the last set.  As it’s the last month of the Atlas season, most players on top teams have finished their seasons and wound down their Atlas activity, having most likely finished it within the first month, specifically within the first two weeks of double glory.

(This is actually indicative of another problem within the Atlas season, this one about personal glory- there’s very little incentive to go past 3.6m glory; the atlas chest return on troops is paltry.  This is another factor that has discouraged conflict this season- it’s more worth it to save for the next season than make an attempt to change one’s team Atlas ranking by attempting to conquer castles for the reasons provided above.)

While the data comparison above doesn’t really prove anything beyond proof that atlas seasons are really a sham and it’s just all one season arbitrarily chopped up into three-month durations, the following data will hopefully demonstrate how the castle ownership-based season structure fails to reward high-performing high-activity teams for high seasonal activity.

In the format: Influence. TeamName [ MTK / MTK rank ] [ ATK / ATK rank ] 22. PaleHorseRider [ 40.0M / 14 ] [ 1.40B / 8 ] 27. RoyalRoad [ 31.4M / 39 ] [ 1.51B / 7 ] 30. ButWeAreBetter [ 39.7M / 15 ] [ 1.71B / 3 ] 46. ProjectGhost [ 33.3M / 31 ] [ 0.56B / 73 ] 71. ANGELSnDEM0NS [ 66.2M / 1 ] [ 1.25B / 10 ] 113. WarEnforcers [ 64.5M / 2 ] [ 1.05B / 18 ] 346. UnitedinHonor  [ 32.0M / 35 ] [ 0.46B / 110 ]

The first three entries are the three non-Dread teams with the highest power ranks in the game.  One may notice that while they’re well ranked and comparable to LD, Dread, and NeeeeZE both in terms of monthly and all times troops killed (they’re consistent!) their influence ranks are significantly lower than teams higher-ranked than them on the seasonal leaderboard that have killed fewer troops in both areas.  Is this truly fair?

As the largest team in Arachnid, ProjectGhost holds their own troop-kill wise and surpasses many teams on the seasonal leaderboard.  Their all time kills are lower; they seem to have come into their own niche more recently.  Nevertheless, their influence ranks are similarly noticeably poorer than lower-performing Dread Friendly teams.  On top of this, the juxtaposition of their ATK vs their MTK highlights how teams can adapt and change and increase their performance seasonally instead of simply maintaining the same standards throughout their Atlas careers.

ANGELSnDEM0NS and WarEnforcers make for an interesting comparative case study.  The former is a Sine Nomine team, arguably the crown jewel in the Dread Friendly empire of alliances.  The latter is a founding team of the Libertas alliance, a semi-independent anti-Dread alliance.  They beat out 70 and 110 higher-influence ranked teams respectively to rank as the top and runner-up in terms of troops killed this month so far.  In terms of all time kills, both are ranked higher than a majority of teams occupying the top 25 seasonal leaderboard.  Clearly both teams have been demonstrating consistent, long term high-performance atlas activity, and yet both of them are comparatively low on the seasonal leaderboards.  It’s also interesting to note the disparity in team influence, which can probably at least be partially attributed to their political allegiances.  I can’t definitively speak for why either team never chose to attempt to break into higher ranks, with their activity, but I suspect that their reasons are varied, can probably be derived from my previous points, and will likely culminate in the conclusion that the effort just isn’t worth it.

Finally, UnitedinHonor is personally a fascinating team to me.  At rank 346, if the seasonal leaderboard was an accurate judge of a team’s activity, one would expect their performance to be solidly middle-of-the-pack.  Instead, they come in at rank 35 on the monthly kills leaderboard and 110 on the all time kills leaderboard, which puts them ahead of certain teams on the seasonal leaderboard itself.  This is no small feat for a platinum team with a lower power rank.  Additionally, noting the lower comparative ATK, we can make an assumption that this team has come into its own more recently, which would easily explain why they don’t have as many castles- they likely haven’t been prominent for a long enough time to receive gifted castles, as many higher influence-ranked teams have.

Of course, all these specific analyses are pure conjecture.  I cannot pretend to understand fully every team’s situation, but I will suggest that these stats shed a light on the veracity of my points.  These teams’ individual situations and positions on the seasonal leaderboard can all at least be partially attributed to a few of the points I’ve made in this post.

If PG would be willing to consider using a better metric to measure team competence, performance, and activity next season, I’ll be a happy Cat.

[lawrenceseitz22]

Announcing the New Moz SEO Essentials Certificate: What It Is & How to Get Certified

Posted by BrianChilds

“Does Moz offer a certification?”

Educating the marketing community about SEO is one of our core values here at Moz. I worked at an agency prior to joining the team back in 2016, and much of what I learned about how to deliver SEO to our clients came from reading the Moz Blog and watching MozCon videos.

In 2016, one of Moz’s entrepreneurial product managers, Rachel Moore, launched a new catalog of SEO coursework called Moz Academy. This initiative enabled our community to learn faster through structured, interactive workshops. Since 2017, the team has taught SEO to almost 2,500 students through our various class offerings (I looked it up prior to writing this. That number made me really proud).

Across all these interactions, one question asked by our students kept surfacing: 

Can I get a certificate for completing this coursework? 

For agencies, the ability to show a certificate of completion is a way to differentiate themselves amongst a crowded market. I knew from my own experience how valuable having “HubSpot Inbound Certified” and “Adwords Certified” on my LinkedIn profile was — they allowed our team to show proficiency to our prospective clients. For our friends working as in-house marketers, showing a certificate of completion is a way of showing that the student made good on the investment they requested from their managers.

I’m proud to announce that Moz has put in a tremendous amount of effort to create a certificate program that meets this consistent customer demand. Today, Moz is launching the SEO Essentials Certificate through our Moz Academy platform. Check it out below:

I'm ready to check it out!

What is an SEO Certificate?

An SEO Certificate from Moz is all about developing familiarization with Moz tools and covering some of the essential types of projects you can use to hit the ground running. Though attendees of the Moz Academy come from a variety of backgrounds, we built the certification coursework with an Agency or freelance SEO in mind. However, I believe this material is valuable for anyone interested in learning SEO.

The certificate is focused on five core competency areas:

Fundamental SEO Concepts (Understand the Fundamentals)

Keyword research (Develop Keyword Strategies)

Page optimization (Apply On-Page Optimization Strategies)

Link building essentials (Build Effective Link Strategies)

Reporting on SEO (Create Efficient Reporting Strategies)

By completing this certificate, attendees should be able to articulate for their stakeholders where SEO fits in a digital strategy, how to find and target search engine results pages (SERPs) based on the competitive landscape, and how to approach delivering basic SEO tactics using the Moz toolset.

With this foundation, you'll be able to jump off into more advanced topics such as technical SEO fixes, local SEO, and how to set up your agency for success.

Check out just what's included in the coursework for the Moz SEO Essentials certificate:

1. Understand the Fundamentals

One challenge we observed in the development of SEO coursework: our users often started delivering organic traffic improvements without having a foundational understanding of where SEO tactics fit into a broader digital strategy. Often people will initiate optimization efforts without first conducting effective keyword research. Or, if keyword research was being done, it wasn’t framed within a repeatable, scalable process.

The Understand the Fundamentals course sets the stage for delivering SEO in a way that can be repeated efficiently. In addition to defining essential terminology used in the following classes, you learn how to organize keyword research in a way that produces insight about competition. This relatively simple framework can radically improve targeting of your SEO activities, especially for large enterprises that may compete in several different markets simultaneously.

2. Develop Keyword Strategies

After introducing a framework for conducting keyword research, the certificate program dives into a step-by-step process for creating large keyword clusters and identifying the keywords that will produce the best results. In the development of this coursework, we recognized that many articles and resources talk about keyword research but don’t define a repeatable, scalable process for actually doing it. So many articles about SEO promote hacks that may work for a particular use case, but lack step-by-step instructions. We developed this course to provide you with a practical process that can scale alongside your work.

You’ll learn the importance of mapping keyword clusters to the typical sales funnel customers follow as they move from exploration of solutions to purchase. I’ve presented this material in workshops to large enterprises and small companies — every marketing team that's used this process found it valuable.

By the end of the class, you’ll be familiar with the most valuable features of Moz Keyword Explorer and how to organize lists to help you identify and target the best keywords for your stakeholders.

3. Apply On-Page Optimization Strategies

For many websites, you can find quick wins simply by optimizing page attributes that target strategic keywords. For as much as search has evolved in recent years, we still operate primarily in a world where the text on a page defines the value of that page. This course provides an overview of those attributes and their relative importance.

You'll have a clear understanding of how to use site crawl and page optimization tools to identify, prioritize, and begin optimizing pages based on the keyword strategy they developed in the previous class. Often one of the challenges our students have discovered is that they moved too quickly into optimization without first having their strategy defined. This class will show how strategy and implementation fit together.

4. Build Effective Link Strategies

Link building is another practice that, as an agency marketer, I found difficult to scale. Many articles describe the importance of how relevant links relate to ranking, or hacks that produced a particular result for a page, but not how to create a repeatable process.

As you'll discover in the class, link building is more about process than tools. You’ll understand how to use Moz Link Explorer to isolate the best domains to target amongst the thousands you might consider. I use this process myself whenever launching new websites and it turns a week-long project into a few hours of work. For any agency, where time is literally money, driving down the cost of link analysis with Moz tools can be a big windfall.

5. Create Efficient Reporting Strategies

Whether you're working at an enterprise brand or providing digital marketing services, reporting on outcomes is a big part of your job. Because of the challenges inherent in reporting on attribution with SEO strategies, it's vital to understand both how to set up your data and some common ways to tie SEO projects to broader digital marketing initiatives. This course provides a framework for reporting on SEO that you can adjust to suit your needs. You’ll learn how to use Google Analytics and Moz tools to create actionable reports you can share with your team and stakeholders.

SEO Essentials Certificate FAQs

Here are some of the common questions our community has asked us about the SEO Essentials Certificate during the development process.

How do I get SEO Certified?

Moz offers the SEO Essentials Certificate program via the Moz Academy platform. When you visit Moz Academy, you will see the SEO Essentials Certificate program listed in the catalog. All you have to do is select the course and proceed through the login process.

How long does the SEO Essentials Certificate take?

The Moz SEO Essentials coursework consists of several hours of online instruction, as well as a few quizzes and a final exam. The coursework is developed to be completed within a week of starting. Some attendees have completed the coursework in two days, but for most folks, it takes about a week.

Will I get an SEO certificate and LinkedIn badge?

Yes! We've developed a way for you to get both a SEO certificate you can print and a LinkedIn badge to show you've completed the program. When you pass the final exam, you'll find links to both of these assets and instructions on how to generate them.

How long is the SEO Essentials Certificate valid?

The Moz SEO Essentials Certificate is valid for one year after registration. When the certificate expires, you'll need to retake the coursework to maintain your certification. We set the expiration at one year because SEO changes a lot! (Seriously — just take a look at the Google Algorithm Change History.) We want to make sure that you have the most up-to-date information when displaying your credentials online and to stakeholders.

Sign me up!

Find yourself with questions not addressed in this post? Drop them in the comments and we'll do our best to get them answered.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

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[arthurjeffries]

Announcing the New Moz SEO Essentials Certificate: What It Is & How to Get Certified

Posted by BrianChilds

“Does Moz offer a certification?”

Educating the marketing community about SEO is one of our core values here at Moz. I worked at an agency prior to joining the team back in 2016, and much of what I learned about how to deliver SEO to our clients came from reading the Moz Blog and watching MozCon videos.

In 2016, one of Moz’s entrepreneurial product managers, Rachel Moore, launched a new catalog of SEO coursework called Moz Academy. This initiative enabled our community to learn faster through structured, interactive workshops. Since 2017, the team has taught SEO to almost 2,500 students through our various class offerings (I looked it up prior to writing this. That number made me really proud).

Across all these interactions, one question asked by our students kept surfacing: 

Can I get a certificate for completing this coursework? 

For agencies, the ability to show a certificate of completion is a way to differentiate themselves amongst a crowded market. I knew from my own experience how valuable having “HubSpot Inbound Certified” and “Adwords Certified” on my LinkedIn profile was — they allowed our team to show proficiency to our prospective clients. For our friends working as in-house marketers, showing a certificate of completion is a way of showing that the student made good on the investment they requested from their managers.

I’m proud to announce that Moz has put in a tremendous amount of effort to create a certificate program that meets this consistent customer demand. Today, Moz is launching the SEO Essentials Certificate through our Moz Academy platform. Check it out below:

I'm ready to check it out!

What is an SEO Certificate?

An SEO Certificate from Moz is all about developing familiarization with Moz tools and covering some of the essential types of projects you can use to hit the ground running. Though attendees of the Moz Academy come from a variety of backgrounds, we built the certification coursework with an Agency or freelance SEO in mind. However, I believe this material is valuable for anyone interested in learning SEO.

The certificate is focused on five core competency areas:

Fundamental SEO Concepts (Understand the Fundamentals)

Keyword research (Develop Keyword Strategies)

Page optimization (Apply On-Page Optimization Strategies)

Link building essentials (Build Effective Link Strategies)

Reporting on SEO (Create Efficient Reporting Strategies)

By completing this certificate, attendees should be able to articulate for their stakeholders where SEO fits in a digital strategy, how to find and target search engine results pages (SERPs) based on the competitive landscape, and how to approach delivering basic SEO tactics using the Moz toolset.

With this foundation, you'll be able to jump off into more advanced topics such as technical SEO fixes, local SEO, and how to set up your agency for success.

Check out just what's included in the coursework for the Moz SEO Essentials certificate:

1. Understand the Fundamentals

One challenge we observed in the development of SEO coursework: our users often started delivering organic traffic improvements without having a foundational understanding of where SEO tactics fit into a broader digital strategy. Often people will initiate optimization efforts without first conducting effective keyword research. Or, if keyword research was being done, it wasn’t framed within a repeatable, scalable process.

The Understand the Fundamentals course sets the stage for delivering SEO in a way that can be repeated efficiently. In addition to defining essential terminology used in the following classes, you learn how to organize keyword research in a way that produces insight about competition. This relatively simple framework can radically improve targeting of your SEO activities, especially for large enterprises that may compete in several different markets simultaneously.

2. Develop Keyword Strategies

After introducing a framework for conducting keyword research, the certificate program dives into a step-by-step process for creating large keyword clusters and identifying the keywords that will produce the best results. In the development of this coursework, we recognized that many articles and resources talk about keyword research but don’t define a repeatable, scalable process for actually doing it. So many articles about SEO promote hacks that may work for a particular use case, but lack step-by-step instructions. We developed this course to provide you with a practical process that can scale alongside your work.

You’ll learn the importance of mapping keyword clusters to the typical sales funnel customers follow as they move from exploration of solutions to purchase. I’ve presented this material in workshops to large enterprises and small companies — every marketing team that's used this process found it valuable.

By the end of the class, you’ll be familiar with the most valuable features of Moz Keyword Explorer and how to organize lists to help you identify and target the best keywords for your stakeholders.

3. Apply On-Page Optimization Strategies

For many websites, you can find quick wins simply by optimizing page attributes that target strategic keywords. For as much as search has evolved in recent years, we still operate primarily in a world where the text on a page defines the value of that page. This course provides an overview of those attributes and their relative importance.

You'll have a clear understanding of how to use site crawl and page optimization tools to identify, prioritize, and begin optimizing pages based on the keyword strategy they developed in the previous class. Often one of the challenges our students have discovered is that they moved too quickly into optimization without first having their strategy defined. This class will show how strategy and implementation fit together.

4. Build Effective Link Strategies

Link building is another practice that, as an agency marketer, I found difficult to scale. Many articles describe the importance of how relevant links relate to ranking, or hacks that produced a particular result for a page, but not how to create a repeatable process.

As you'll discover in the class, link building is more about process than tools. You’ll understand how to use Moz Link Explorer to isolate the best domains to target amongst the thousands you might consider. I use this process myself whenever launching new websites and it turns a week-long project into a few hours of work. For any agency, where time is literally money, driving down the cost of link analysis with Moz tools can be a big windfall.

5. Create Efficient Reporting Strategies

Whether you're working at an enterprise brand or providing digital marketing services, reporting on outcomes is a big part of your job. Because of the challenges inherent in reporting on attribution with SEO strategies, it's vital to understand both how to set up your data and some common ways to tie SEO projects to broader digital marketing initiatives. This course provides a framework for reporting on SEO that you can adjust to suit your needs. You’ll learn how to use Google Analytics and Moz tools to create actionable reports you can share with your team and stakeholders.

SEO Essentials Certificate FAQs

Here are some of the common questions our community has asked us about the SEO Essentials Certificate during the development process.

How do I get SEO Certified?

Moz offers the SEO Essentials Certificate program via the Moz Academy platform. When you visit Moz Academy, you will see the SEO Essentials Certificate program listed in the catalog. All you have to do is select the course and proceed through the login process.

How long does the SEO Essentials Certificate take?

The Moz SEO Essentials coursework consists of several hours of online instruction, as well as a few quizzes and a final exam. The coursework is developed to be completed within a week of starting. Some attendees have completed the coursework in two days, but for most folks, it takes about a week.

Will I get an SEO certificate and LinkedIn badge?

Yes! We've developed a way for you to get both a SEO certificate you can print and a LinkedIn badge to show you've completed the program. When you pass the final exam, you'll find links to both of these assets and instructions on how to generate them.

How long is the SEO Essentials Certificate valid?

The Moz SEO Essentials Certificate is valid for one year after registration. When the certificate expires, you'll need to retake the coursework to maintain your certification. We set the expiration at one year because SEO changes a lot! (Seriously — just take a look at the Google Algorithm Change History.) We want to make sure that you have the most up-to-date information when displaying your credentials online and to stakeholders.

Sign me up!

Find yourself with questions not addressed in this post? Drop them in the comments and we'll do our best to get them answered.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

Announcing the New Moz SEO Essentials Certificate: What It Is & How to Get Certified published first on https://steelcitygaragedoors.blogspot.com

[isearchgoood]

Announcing the New Moz SEO Essentials Certificate: What It Is & How to Get Certified

Posted by BrianChilds

“Does Moz offer a certification?”

Educating the marketing community about SEO is one of our core values here at Moz. I worked at an agency prior to joining the team back in 2016, and much of what I learned about how to deliver SEO to our clients came from reading the Moz Blog and watching MozCon videos.

In 2016, one of Moz’s entrepreneurial product managers, Rachel Moore, launched a new catalog of SEO coursework called Moz Academy. This initiative enabled our community to learn faster through structured, interactive workshops. Since 2017, the team has taught SEO to almost 2,500 students through our various class offerings (I looked it up prior to writing this. That number made me really proud).

Across all these interactions, one question asked by our students kept surfacing: 

Can I get a certificate for completing this coursework? 

For agencies, the ability to show a certificate of completion is a way to differentiate themselves amongst a crowded market. I knew from my own experience how valuable having “HubSpot Inbound Certified” and “Adwords Certified” on my LinkedIn profile was — they allowed our team to show proficiency to our prospective clients. For our friends working as in-house marketers, showing a certificate of completion is a way of showing that the student made good on the investment they requested from their managers.

I’m proud to announce that Moz has put in a tremendous amount of effort to create a certificate program that meets this consistent customer demand. Today, Moz is launching the SEO Essentials Certificate through our Moz Academy platform. Check it out below:

I'm ready to check it out!

What is an SEO Certificate?

An SEO Certificate from Moz is all about developing familiarization with Moz tools and covering some of the essential types of projects you can use to hit the ground running. Though attendees of the Moz Academy come from a variety of backgrounds, we built the certification coursework with an Agency or freelance SEO in mind. However, I believe this material is valuable for anyone interested in learning SEO.

The certificate is focused on five core competency areas:

Fundamental SEO Concepts (Understand the Fundamentals)

Keyword research (Develop Keyword Strategies)

Page optimization (Apply On-Page Optimization Strategies)

Link building essentials (Build Effective Link Strategies)

Reporting on SEO (Create Efficient Reporting Strategies)

By completing this certificate, attendees should be able to articulate for their stakeholders where SEO fits in a digital strategy, how to find and target search engine results pages (SERPs) based on the competitive landscape, and how to approach delivering basic SEO tactics using the Moz toolset.

With this foundation, you'll be able to jump off into more advanced topics such as technical SEO fixes, local SEO, and how to set up your agency for success.

Check out just what's included in the coursework for the Moz SEO Essentials certificate:

1. Understand the Fundamentals

One challenge we observed in the development of SEO coursework: our users often started delivering organic traffic improvements without having a foundational understanding of where SEO tactics fit into a broader digital strategy. Often people will initiate optimization efforts without first conducting effective keyword research. Or, if keyword research was being done, it wasn’t framed within a repeatable, scalable process.

The Understand the Fundamentals course sets the stage for delivering SEO in a way that can be repeated efficiently. In addition to defining essential terminology used in the following classes, you learn how to organize keyword research in a way that produces insight about competition. This relatively simple framework can radically improve targeting of your SEO activities, especially for large enterprises that may compete in several different markets simultaneously.

2. Develop Keyword Strategies

After introducing a framework for conducting keyword research, the certificate program dives into a step-by-step process for creating large keyword clusters and identifying the keywords that will produce the best results. In the development of this coursework, we recognized that many articles and resources talk about keyword research but don’t define a repeatable, scalable process for actually doing it. So many articles about SEO promote hacks that may work for a particular use case, but lack step-by-step instructions. We developed this course to provide you with a practical process that can scale alongside your work.

You’ll learn the importance of mapping keyword clusters to the typical sales funnel customers follow as they move from exploration of solutions to purchase. I’ve presented this material in workshops to large enterprises and small companies — every marketing team that's used this process found it valuable.

By the end of the class, you’ll be familiar with the most valuable features of Moz Keyword Explorer and how to organize lists to help you identify and target the best keywords for your stakeholders.

3. Apply On-Page Optimization Strategies

For many websites, you can find quick wins simply by optimizing page attributes that target strategic keywords. For as much as search has evolved in recent years, we still operate primarily in a world where the text on a page defines the value of that page. This course provides an overview of those attributes and their relative importance.

You'll have a clear understanding of how to use site crawl and page optimization tools to identify, prioritize, and begin optimizing pages based on the keyword strategy they developed in the previous class. Often one of the challenges our students have discovered is that they moved too quickly into optimization without first having their strategy defined. This class will show how strategy and implementation fit together.

4. Build Effective Link Strategies

Link building is another practice that, as an agency marketer, I found difficult to scale. Many articles describe the importance of how relevant links relate to ranking, or hacks that produced a particular result for a page, but not how to create a repeatable process.

As you'll discover in the class, link building is more about process than tools. You’ll understand how to use Moz Link Explorer to isolate the best domains to target amongst the thousands you might consider. I use this process myself whenever launching new websites and it turns a week-long project into a few hours of work. For any agency, where time is literally money, driving down the cost of link analysis with Moz tools can be a big windfall.

5. Create Efficient Reporting Strategies

Whether you're working at an enterprise brand or providing digital marketing services, reporting on outcomes is a big part of your job. Because of the challenges inherent in reporting on attribution with SEO strategies, it's vital to understand both how to set up your data and some common ways to tie SEO projects to broader digital marketing initiatives. This course provides a framework for reporting on SEO that you can adjust to suit your needs. You’ll learn how to use Google Analytics and Moz tools to create actionable reports you can share with your team and stakeholders.

SEO Essentials Certificate FAQs

Here are some of the common questions our community has asked us about the SEO Essentials Certificate during the development process.

How do I get SEO Certified?

Moz offers the SEO Essentials Certificate program via the Moz Academy platform. When you visit Moz Academy, you will see the SEO Essentials Certificate program listed in the catalog. All you have to do is select the course and proceed through the login process.

How long does the SEO Essentials Certificate take?

The Moz SEO Essentials coursework consists of several hours of online instruction, as well as a few quizzes and a final exam. The coursework is developed to be completed within a week of starting. Some attendees have completed the coursework in two days, but for most folks, it takes about a week.

Will I get an SEO certificate and LinkedIn badge?

Yes! We've developed a way for you to get both a SEO certificate you can print and a LinkedIn badge to show you've completed the program. When you pass the final exam, you'll find links to both of these assets and instructions on how to generate them.

How long is the SEO Essentials Certificate valid?

The Moz SEO Essentials Certificate is valid for one year after registration. When the certificate expires, you'll need to retake the coursework to maintain your certification. We set the expiration at one year because SEO changes a lot! (Seriously — just take a look at the Google Algorithm Change History.) We want to make sure that you have the most up-to-date information when displaying your credentials online and to stakeholders.

Sign me up!

Find yourself with questions not addressed in this post? Drop them in the comments and we'll do our best to get them answered.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

via Blogger http://bit.ly/2DHRsZo #blogger #bloggingtips #bloggerlife #bloggersgetsocial #ontheblog #writersofinstagram #writingprompt #instapoetry #writerscommunity #writersofig #writersblock #writerlife #writtenword #instawriters #spilledink #wordgasm #creativewriting #poetsofinstagram #blackoutpoetry #poetsofig

[crazeegeekchick]

Announcing the New Moz SEO Essentials Certificate: What It Is & How to Get Certified

Posted by BrianChilds

“Does Moz offer a certification?”

Educating the marketing community about SEO is one of our core values here at Moz. I worked at an agency prior to joining the team back in 2016, and much of what I learned about how to deliver SEO to our clients came from reading the Moz Blog and watching MozCon videos.

In 2016, one of Moz’s entrepreneurial product managers, Rachel Moore, launched a new catalog of SEO coursework called Moz Academy. This initiative enabled our community to learn faster through structured, interactive workshops. Since 2017, the team has taught SEO to almost 2,500 students through our various class offerings (I looked it up prior to writing this. That number made me really proud).

Across all these interactions, one question asked by our students kept surfacing: 

Can I get a certificate for completing this coursework? 

For agencies, the ability to show a certificate of completion is a way to differentiate themselves amongst a crowded market. I knew from my own experience how valuable having “HubSpot Inbound Certified” and “Adwords Certified” on my LinkedIn profile was — they allowed our team to show proficiency to our prospective clients. For our friends working as in-house marketers, showing a certificate of completion is a way of showing that the student made good on the investment they requested from their managers.

I’m proud to announce that Moz has put in a tremendous amount of effort to create a certificate program that meets this consistent customer demand. Today, Moz is launching the SEO Essentials Certificate through our Moz Academy platform. Check it out below:

I'm ready to check it out!

What is an SEO Certificate?

An SEO Certificate from Moz is all about developing familiarization with Moz tools and covering some of the essential types of projects you can use to hit the ground running. Though attendees of the Moz Academy come from a variety of backgrounds, we built the certification coursework with an Agency or freelance SEO in mind. However, I believe this material is valuable for anyone interested in learning SEO.

The certificate is focused on five core competency areas:

Understand the Fundamentals

Develop Keyword Strategies

Apply On-Page Optimization Strategies

Build Effective Link Strategies

Create Efficient Reporting Strategies

By completing this certificate, attendees should be able to articulate for their stakeholders where SEO fits in a digital strategy, how to find and target search engine results pages (SERPs) based on the competitive landscape, and how to approach delivering basic SEO tactics using the Moz toolset.

With this foundation, you'll be able to jump off into more advanced topics such as technical SEO fixes, local SEO, and how to set up your agency for success.

Check out just what's included in the coursework for the Moz SEO Essentials certificate:

1. Understand the Fundamentals

One challenge we observed in the development of SEO coursework: our users often started delivering organic traffic improvements without having a foundational understanding of where SEO tactics fit into a broader digital strategy. Often people will initiate optimization efforts without first conducting effective keyword research. Or, if keyword research was being done, it wasn’t framed within a repeatable, scalable process.

The Understand the Fundamentals course sets the stage for delivering SEO in a way that can be repeated efficiently. In addition to defining essential terminology used in the following classes, you learn how to organize keyword research in a way that produces insight about competition. This relatively simple framework can radically improve targeting of your SEO activities, especially for large enterprises that may compete in several different markets simultaneously.

2. Develop Keyword Strategies

After introducing a framework for conducting keyword research, the certificate program dives into a step-by-step process for creating large keyword clusters and identifying the keywords that will produce the best results. In the development of this coursework, we recognized that many articles and resources talk about keyword research but don’t define a repeatable, scalable process for actually doing it. So many articles about SEO promote hacks that may work for a particular use case, but lack step-by-step instructions. We developed this course to provide you with a practical process that can scale alongside your work.

You’ll learn the importance of mapping keyword clusters to the typical sales funnel customers follow as they move from exploration of solutions to purchase. I’ve presented this material in workshops to large enterprises and small companies — every marketing team that's used this process found it valuable.

By the end of the class, you’ll be familiar with the most valuable features of Moz Keyword Explorer and how to organize lists to help you identify and target the best keywords for your stakeholders.

3. Apply On-Page Optimization Strategies

For many websites, you can find quick wins simply by optimizing page attributes that target strategic keywords. For as much as search has evolved in recent years, we still operate primarily in a world where the text on a page defines the value of that page. This course provides an overview of those attributes and their relative importance.

You'll have a clear understanding of how to use site crawl and page optimization tools to identify, prioritize, and begin optimizing pages based on the keyword strategy they developed in the previous class. Often one of the challenges our students have discovered is that they moved too quickly into optimization without first having their strategy defined. This class will show how strategy and implementation fit together.

4. Build Effective Link Strategies

Link building is another practice that, as an agency marketer, I found difficult to scale. Many articles describe the importance of how relevant links relate to ranking, or hacks that produced a particular result for a page, but not how to create a repeatable process.

As you'll discover in the class, link building is more about process than tools. You’ll understand how to use Moz Link Explorer to isolate the best domains to target amongst the thousands you might consider. I use this process myself whenever launching new websites and it turns a week-long project into a few hours of work. For any agency, where time is literally money, driving down the cost of link analysis with Moz tools can be a big windfall.

5. Create Efficient Reporting Strategies

Whether you're working at an enterprise brand or providing digital marketing services, reporting on outcomes is a big part of your job. Because of the challenges inherent in reporting on attribution with SEO strategies, it's vital to understand both how to set up your data and some common ways to tie SEO projects to broader digital marketing initiatives. This course provides a framework for reporting on SEO that you can adjust to suit your needs. You’ll learn how to use Google Analytics and Moz tools to create actionable reports you can share with your team and stakeholders.

SEO Essentials Certificate FAQs

Here are some of the common questions our community has asked us about the SEO Essentials Certificate during the development process.

How do I get SEO Certified?

Moz offers the SEO Essentials Certificate program via the Moz Academy platform. When you visit Moz Academy, you will see the SEO Essentials Certificate program listed in the catalog. All you have to do is select the course and proceed through the login process.

How long does the SEO Essentials Certificate take?

The Moz SEO Essentials coursework consists of several hours of online instruction, as well as a few quizzes and a final exam. The coursework is developed to be completed within a week of starting. Some attendees have completed the coursework in two days, but for most folks, it takes about a week.

Will I get an SEO certificate and LinkedIn badge?

Yes! We've developed a way for you to get both a SEO certificate you can print and a LinkedIn badge to show you've completed the program. When you pass the final exam, you'll find links to both of these assets and instructions on how to generate them.

How long is the SEO Essentials Certificate valid?

The Moz SEO Essentials Certificate is valid for one year after registration. When the certificate expires, you'll need to retake the coursework to maintain your certification. We set the expiration at one year because SEO changes a lot! (Seriously — just take a look at the Google Algorithm Change History.) We want to make sure that you have the most up-to-date information when displaying your credentials online and to stakeholders.

Sign me up!

Find yourself with questions not addressed in this post? Drop them in the comments and we'll do our best to get them answered.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[toothextract]

Announcing the New Moz SEO Essentials Certificate: What It Is & How to Get Certified

Posted by BrianChilds

“Does Moz offer a certification?”

Educating the marketing community about SEO is one of our core values here at Moz. I worked at an agency prior to joining the team back in 2016, and much of what I learned about how to deliver SEO to our clients came from reading the Moz Blog and watching MozCon videos.

In 2016, one of Moz’s entrepreneurial product managers, Rachel Moore, launched a new catalog of SEO coursework called Moz Academy. This initiative enabled our community to learn faster through structured, interactive workshops. Since 2017, the team has taught SEO to almost 2,500 students through our various class offerings (I looked it up prior to writing this. That number made me really proud).

Across all these interactions, one question asked by our students kept surfacing: 

Can I get a certificate for completing this coursework? 

For agencies, the ability to show a certificate of completion is a way to differentiate themselves amongst a crowded market. I knew from my own experience how valuable having “HubSpot Inbound Certified” and “Adwords Certified” on my LinkedIn profile was — they allowed our team to show proficiency to our prospective clients. For our friends working as in-house marketers, showing a certificate of completion is a way of showing that the student made good on the investment they requested from their managers.

I’m proud to announce that Moz has put in a tremendous amount of effort to create a certificate program that meets this consistent customer demand. Today, Moz is launching the SEO Essentials Certificate through our Moz Academy platform. Check it out below:

I’m ready to check it out!

What is an SEO Certificate?

An SEO Certificate from Moz is all about developing familiarization with Moz tools and covering some of the essential types of projects you can use to hit the ground running. Though attendees of the Moz Academy come from a variety of backgrounds, we built the certification coursework with an Agency or freelance SEO in mind. However, I believe this material is valuable for anyone interested in learning SEO.

The certificate is focused on five core competency areas:

Fundamental SEO Concepts (Understand the Fundamentals)

Keyword research (Develop Keyword Strategies)

Page optimization (Apply On-Page Optimization Strategies)

Link building essentials (Build Effective Link Strategies)

Reporting on SEO (Create Efficient Reporting Strategies)

By completing this certificate, attendees should be able to articulate for their stakeholders where SEO fits in a digital strategy, how to find and target search engine results pages (SERPs) based on the competitive landscape, and how to approach delivering basic SEO tactics using the Moz toolset.

With this foundation, you’ll be able to jump off into more advanced topics such as technical SEO fixes, local SEO, and how to set up your agency for success.

Check out just what’s included in the coursework for the Moz SEO Essentials certificate:

1. Understand the Fundamentals

One challenge we observed in the development of SEO coursework: our users often started delivering organic traffic improvements without having a foundational understanding of where SEO tactics fit into a broader digital strategy. Often people will initiate optimization efforts without first conducting effective keyword research. Or, if keyword research was being done, it wasn’t framed within a repeatable, scalable process.

The Understand the Fundamentals course sets the stage for delivering SEO in a way that can be repeated efficiently. In addition to defining essential terminology used in the following classes, you learn how to organize keyword research in a way that produces insight about competition. This relatively simple framework can radically improve targeting of your SEO activities, especially for large enterprises that may compete in several different markets simultaneously.

2. Develop Keyword Strategies

After introducing a framework for conducting keyword research, the certificate program dives into a step-by-step process for creating large keyword clusters and identifying the keywords that will produce the best results. In the development of this coursework, we recognized that many articles and resources talk about keyword research but don’t define a repeatable, scalable process for actually doing it. So many articles about SEO promote hacks that may work for a particular use case, but lack step-by-step instructions. We developed this course to provide you with a practical process that can scale alongside your work.

You’ll learn the importance of mapping keyword clusters to the typical sales funnel customers follow as they move from exploration of solutions to purchase. I’ve presented this material in workshops to large enterprises and small companies — every marketing team that’s used this process found it valuable.

By the end of the class, you’ll be familiar with the most valuable features of Moz Keyword Explorer and how to organize lists to help you identify and target the best keywords for your stakeholders.

3. Apply On-Page Optimization Strategies

For many websites, you can find quick wins simply by optimizing page attributes that target strategic keywords. For as much as search has evolved in recent years, we still operate primarily in a world where the text on a page defines the value of that page. This course provides an overview of those attributes and their relative importance.

You’ll have a clear understanding of how to use site crawl and page optimization tools to identify, prioritize, and begin optimizing pages based on the keyword strategy they developed in the previous class. Often one of the challenges our students have discovered is that they moved too quickly into optimization without first having their strategy defined. This class will show how strategy and implementation fit together.

4. Build Effective Link Strategies

Link building is another practice that, as an agency marketer, I found difficult to scale. Many articles describe the importance of how relevant links relate to ranking, or hacks that produced a particular result for a page, but not how to create a repeatable process.

As you’ll discover in the class, link building is more about process than tools. You’ll understand how to use Moz Link Explorer to isolate the best domains to target amongst the thousands you might consider. I use this process myself whenever launching new websites and it turns a week-long project into a few hours of work. For any agency, where time is literally money, driving down the cost of link analysis with Moz tools can be a big windfall.

5. Create Efficient Reporting Strategies

Whether you’re working at an enterprise brand or providing digital marketing services, reporting on outcomes is a big part of your job. Because of the challenges inherent in reporting on attribution with SEO strategies, it’s vital to understand both how to set up your data and some common ways to tie SEO projects to broader digital marketing initiatives. This course provides a framework for reporting on SEO that you can adjust to suit your needs. You’ll learn how to use Google Analytics and Moz tools to create actionable reports you can share with your team and stakeholders.

SEO Essentials Certificate FAQs

Here are some of the common questions our community has asked us about the SEO Essentials Certificate during the development process.

How do I get SEO Certified?

Moz offers the SEO Essentials Certificate program via the Moz Academy platform. When you visit Moz Academy, you will see the SEO Essentials Certificate program listed in the catalog. All you have to do is select the course and proceed through the login process.

How long does the SEO Essentials Certificate take?

The Moz SEO Essentials coursework consists of several hours of online instruction, as well as a few quizzes and a final exam. The coursework is developed to be completed within a week of starting. Some attendees have completed the coursework in two days, but for most folks, it takes about a week.

Will I get an SEO certificate and LinkedIn badge?

Yes! We’ve developed a way for you to get both a SEO certificate you can print and a LinkedIn badge to show you’ve completed the program. When you pass the final exam, you’ll find links to both of these assets and instructions on how to generate them.

How long is the SEO Essentials Certificate valid?

The Moz SEO Essentials Certificate is valid for one year after registration. When the certificate expires, you’ll need to retake the coursework to maintain your certification. We set the expiration at one year because SEO changes a lot! (Seriously — just take a look at the Google Algorithm Change History.) We want to make sure that you have the most up-to-date information when displaying your credentials online and to stakeholders.

Sign me up!

Find yourself with questions not addressed in this post? Drop them in the comments and we’ll do our best to get them answered.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!

from https://dentistry01.wordpress.com/2019/05/01/announcing-the-new-moz-seo-essentials-certificate-what-it-is-how-to-get-certified/

[whitelabelseoreseller]

Announcing the New Moz SEO Essentials Certificate: What It Is & How to Get Certified

Posted by BrianChilds

“Does Moz offer a certification?”

Educating the marketing community about SEO is one of our core values here at Moz. I worked at an agency prior to joining the team back in 2016, and much of what I learned about how to deliver SEO to our clients came from reading the Moz Blog and watching MozCon videos.

In 2016, one of Moz’s entrepreneurial product managers, Rachel Moore, launched a new catalog of SEO coursework called Moz Academy. This initiative enabled our community to learn faster through structured, interactive workshops. Since 2017, the team has taught SEO to almost 2,500 students through our various class offerings (I looked it up prior to writing this. That number made me really proud).

Across all these interactions, one question asked by our students kept surfacing: 

Can I get a certificate for completing this coursework? 

For agencies, the ability to show a certificate of completion is a way to differentiate themselves amongst a crowded market. I knew from my own experience how valuable having “HubSpot Inbound Certified” and “Adwords Certified” on my LinkedIn profile was — they allowed our team to show proficiency to our prospective clients. For our friends working as in-house marketers, showing a certificate of completion is a way of showing that the student made good on the investment they requested from their managers.

I’m proud to announce that Moz has put in a tremendous amount of effort to create a certificate program that meets this consistent customer demand. Today, Moz is launching the SEO Essentials Certificate through our Moz Academy platform. Check it out below:

I'm ready to check it out!

What is an SEO Certificate?

An SEO Certificate from Moz is all about developing familiarization with Moz tools and covering some of the essential types of projects you can use to hit the ground running. Though attendees of the Moz Academy come from a variety of backgrounds, we built the certification coursework with an Agency or freelance SEO in mind. However, I believe this material is valuable for anyone interested in learning SEO.

The certificate is focused on five core competency areas:

Fundamental SEO Concepts (Understand the Fundamentals)

Keyword research (Develop Keyword Strategies)

Page optimization (Apply On-Page Optimization Strategies)

Link building essentials (Build Effective Link Strategies)

Reporting on SEO (Create Efficient Reporting Strategies)

By completing this certificate, attendees should be able to articulate for their stakeholders where SEO fits in a digital strategy, how to find and target search engine results pages (SERPs) based on the competitive landscape, and how to approach delivering basic SEO tactics using the Moz toolset.

With this foundation, you'll be able to jump off into more advanced topics such as technical SEO fixes, local SEO, and how to set up your agency for success.

Check out just what's included in the coursework for the Moz SEO Essentials certificate:

1. Understand the Fundamentals

One challenge we observed in the development of SEO coursework: our users often started delivering organic traffic improvements without having a foundational understanding of where SEO tactics fit into a broader digital strategy. Often people will initiate optimization efforts without first conducting effective keyword research. Or, if keyword research was being done, it wasn’t framed within a repeatable, scalable process.

The Understand the Fundamentals course sets the stage for delivering SEO in a way that can be repeated efficiently. In addition to defining essential terminology used in the following classes, you learn how to organize keyword research in a way that produces insight about competition. This relatively simple framework can radically improve targeting of your SEO activities, especially for large enterprises that may compete in several different markets simultaneously.

2. Develop Keyword Strategies

After introducing a framework for conducting keyword research, the certificate program dives into a step-by-step process for creating large keyword clusters and identifying the keywords that will produce the best results. In the development of this coursework, we recognized that many articles and resources talk about keyword research but don’t define a repeatable, scalable process for actually doing it. So many articles about SEO promote hacks that may work for a particular use case, but lack step-by-step instructions. We developed this course to provide you with a practical process that can scale alongside your work.

You’ll learn the importance of mapping keyword clusters to the typical sales funnel customers follow as they move from exploration of solutions to purchase. I’ve presented this material in workshops to large enterprises and small companies — every marketing team that's used this process found it valuable.

By the end of the class, you’ll be familiar with the most valuable features of Moz Keyword Explorer and how to organize lists to help you identify and target the best keywords for your stakeholders.

3. Apply On-Page Optimization Strategies

For many websites, you can find quick wins simply by optimizing page attributes that target strategic keywords. For as much as search has evolved in recent years, we still operate primarily in a world where the text on a page defines the value of that page. This course provides an overview of those attributes and their relative importance.

You'll have a clear understanding of how to use site crawl and page optimization tools to identify, prioritize, and begin optimizing pages based on the keyword strategy they developed in the previous class. Often one of the challenges our students have discovered is that they moved too quickly into optimization without first having their strategy defined. This class will show how strategy and implementation fit together.

4. Build Effective Link Strategies

Link building is another practice that, as an agency marketer, I found difficult to scale. Many articles describe the importance of how relevant links relate to ranking, or hacks that produced a particular result for a page, but not how to create a repeatable process.

As you'll discover in the class, link building is more about process than tools. You’ll understand how to use Moz Link Explorer to isolate the best domains to target amongst the thousands you might consider. I use this process myself whenever launching new websites and it turns a week-long project into a few hours of work. For any agency, where time is literally money, driving down the cost of link analysis with Moz tools can be a big windfall.

5. Create Efficient Reporting Strategies

Whether you're working at an enterprise brand or providing digital marketing services, reporting on outcomes is a big part of your job. Because of the challenges inherent in reporting on attribution with SEO strategies, it's vital to understand both how to set up your data and some common ways to tie SEO projects to broader digital marketing initiatives. This course provides a framework for reporting on SEO that you can adjust to suit your needs. You’ll learn how to use Google Analytics and Moz tools to create actionable reports you can share with your team and stakeholders.

SEO Essentials Certificate FAQs

Here are some of the common questions our community has asked us about the SEO Essentials Certificate during the development process.

How do I get SEO Certified?

Moz offers the SEO Essentials Certificate program via the Moz Academy platform. When you visit Moz Academy, you will see the SEO Essentials Certificate program listed in the catalog. All you have to do is select the course and proceed through the login process.

How long does the SEO Essentials Certificate take?

The Moz SEO Essentials coursework consists of several hours of online instruction, as well as a few quizzes and a final exam. The coursework is developed to be completed within a week of starting. Some attendees have completed the coursework in two days, but for most folks, it takes about a week.

Will I get an SEO certificate and LinkedIn badge?

Yes! We've developed a way for you to get both a SEO certificate you can print and a LinkedIn badge to show you've completed the program. When you pass the final exam, you'll find links to both of these assets and instructions on how to generate them.

How long is the SEO Essentials Certificate valid?

The Moz SEO Essentials Certificate is valid for one year after registration. When the certificate expires, you'll need to retake the coursework to maintain your certification. We set the expiration at one year because SEO changes a lot! (Seriously — just take a look at the Google Algorithm Change History.) We want to make sure that you have the most up-to-date information when displaying your credentials online and to stakeholders.

Sign me up!

Find yourself with questions not addressed in this post? Drop them in the comments and we'll do our best to get them answered.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

from The Moz Blog http://tracking.feedpress.it/link/9375/11312641

[carmenkleinundevot]

Announcing the New Moz SEO Essentials Certificate: What It Is & How to Get Certified

Posted by BrianChilds

“Does Moz offer a certification?”

Educating the marketing community about SEO is one of our core values here at Moz. I worked at an agency prior to joining the team back in 2016, and much of what I learned about how to deliver SEO to our clients came from reading the Moz Blog and watching MozCon videos.

In 2016, one of Moz’s entrepreneurial product managers, Rachel Moore, launched a new catalog of SEO coursework called Moz Academy. This initiative enabled our community to learn faster through structured, interactive workshops. Since 2017, the team has taught SEO to almost 2,500 students through our various class offerings (I looked it up prior to writing this. That number made me really proud).

Across all these interactions, one question asked by our students kept surfacing: 

Can I get a certificate for completing this coursework? 

For agencies, the ability to show a certificate of completion is a way to differentiate themselves amongst a crowded market. I knew from my own experience how valuable having “HubSpot Inbound Certified” and “Adwords Certified” on my LinkedIn profile was — they allowed our team to show proficiency to our prospective clients. For our friends working as in-house marketers, showing a certificate of completion is a way of showing that the student made good on the investment they requested from their managers.

I’m proud to announce that Moz has put in a tremendous amount of effort to create a certificate program that meets this consistent customer demand. Today, Moz is launching the SEO Essentials Certificate through our Moz Academy platform. Check it out below:

I'm ready to check it out!

What is an SEO Certificate?

An SEO Certificate from Moz is all about developing familiarization with Moz tools and covering some of the essential types of projects you can use to hit the ground running. Though attendees of the Moz Academy come from a variety of backgrounds, we built the certification coursework with an Agency or freelance SEO in mind. However, I believe this material is valuable for anyone interested in learning SEO.

The certificate is focused on five core competency areas:

Fundamental SEO Concepts (Understand the Fundamentals)

Keyword research (Develop Keyword Strategies)

Page optimization (Apply On-Page Optimization Strategies)

Link building essentials (Build Effective Link Strategies)

Reporting on SEO (Create Efficient Reporting Strategies)

By completing this certificate, attendees should be able to articulate for their stakeholders where SEO fits in a digital strategy, how to find and target search engine results pages (SERPs) based on the competitive landscape, and how to approach delivering basic SEO tactics using the Moz toolset.

With this foundation, you'll be able to jump off into more advanced topics such as technical SEO fixes, local SEO, and how to set up your agency for success.

Check out just what's included in the coursework for the Moz SEO Essentials certificate:

1. Understand the Fundamentals

One challenge we observed in the development of SEO coursework: our users often started delivering organic traffic improvements without having a foundational understanding of where SEO tactics fit into a broader digital strategy. Often people will initiate optimization efforts without first conducting effective keyword research. Or, if keyword research was being done, it wasn’t framed within a repeatable, scalable process.

The Understand the Fundamentals course sets the stage for delivering SEO in a way that can be repeated efficiently. In addition to defining essential terminology used in the following classes, you learn how to organize keyword research in a way that produces insight about competition. This relatively simple framework can radically improve targeting of your SEO activities, especially for large enterprises that may compete in several different markets simultaneously.

2. Develop Keyword Strategies

After introducing a framework for conducting keyword research, the certificate program dives into a step-by-step process for creating large keyword clusters and identifying the keywords that will produce the best results. In the development of this coursework, we recognized that many articles and resources talk about keyword research but don’t define a repeatable, scalable process for actually doing it. So many articles about SEO promote hacks that may work for a particular use case, but lack step-by-step instructions. We developed this course to provide you with a practical process that can scale alongside your work.

You’ll learn the importance of mapping keyword clusters to the typical sales funnel customers follow as they move from exploration of solutions to purchase. I’ve presented this material in workshops to large enterprises and small companies — every marketing team that's used this process found it valuable.

By the end of the class, you’ll be familiar with the most valuable features of Moz Keyword Explorer and how to organize lists to help you identify and target the best keywords for your stakeholders.

3. Apply On-Page Optimization Strategies

For many websites, you can find quick wins simply by optimizing page attributes that target strategic keywords. For as much as search has evolved in recent years, we still operate primarily in a world where the text on a page defines the value of that page. This course provides an overview of those attributes and their relative importance.

You'll have a clear understanding of how to use site crawl and page optimization tools to identify, prioritize, and begin optimizing pages based on the keyword strategy they developed in the previous class. Often one of the challenges our students have discovered is that they moved too quickly into optimization without first having their strategy defined. This class will show how strategy and implementation fit together.

4. Build Effective Link Strategies

Link building is another practice that, as an agency marketer, I found difficult to scale. Many articles describe the importance of how relevant links relate to ranking, or hacks that produced a particular result for a page, but not how to create a repeatable process.

As you'll discover in the class, link building is more about process than tools. You’ll understand how to use Moz Link Explorer to isolate the best domains to target amongst the thousands you might consider. I use this process myself whenever launching new websites and it turns a week-long project into a few hours of work. For any agency, where time is literally money, driving down the cost of link analysis with Moz tools can be a big windfall.

5. Create Efficient Reporting Strategies

Whether you're working at an enterprise brand or providing digital marketing services, reporting on outcomes is a big part of your job. Because of the challenges inherent in reporting on attribution with SEO strategies, it's vital to understand both how to set up your data and some common ways to tie SEO projects to broader digital marketing initiatives. This course provides a framework for reporting on SEO that you can adjust to suit your needs. You’ll learn how to use Google Analytics and Moz tools to create actionable reports you can share with your team and stakeholders.

SEO Essentials Certificate FAQs

Here are some of the common questions our community has asked us about the SEO Essentials Certificate during the development process.

How do I get SEO Certified?

Moz offers the SEO Essentials Certificate program via the Moz Academy platform. When you visit Moz Academy, you will see the SEO Essentials Certificate program listed in the catalog. All you have to do is select the course and proceed through the login process.

How long does the SEO Essentials Certificate take?

The Moz SEO Essentials coursework consists of several hours of online instruction, as well as a few quizzes and a final exam. The coursework is developed to be completed within a week of starting. Some attendees have completed the coursework in two days, but for most folks, it takes about a week.

Will I get an SEO certificate and LinkedIn badge?

Yes! We've developed a way for you to get both a SEO certificate you can print and a LinkedIn badge to show you've completed the program. When you pass the final exam, you'll find links to both of these assets and instructions on how to generate them.

How long is the SEO Essentials Certificate valid?

The Moz SEO Essentials Certificate is valid for one year after registration. When the certificate expires, you'll need to retake the coursework to maintain your certification. We set the expiration at one year because SEO changes a lot! (Seriously — just take a look at the Google Algorithm Change History.) We want to make sure that you have the most up-to-date information when displaying your credentials online and to stakeholders.

Sign me up!

Find yourself with questions not addressed in this post? Drop them in the comments and we'll do our best to get them answered.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[charlesswink19]

Announcing the New Moz SEO Essentials Certificate: What It Is & How to Get Certified

Posted by BrianChilds

“Does Moz offer a certification?”

Educating the marketing community about SEO is one of our core values here at Moz. I worked at an agency prior to joining the team back in 2016, and much of what I learned about how to deliver SEO to our clients came from reading the Moz Blog and watching MozCon videos.

In 2016, one of Moz’s entrepreneurial product managers, Rachel Moore, launched a new catalog of SEO coursework called Moz Academy. This initiative enabled our community to learn faster through structured, interactive workshops. Since 2017, the team has taught SEO to almost 2,500 students through our various class offerings (I looked it up prior to writing this. That number made me really proud).

Across all these interactions, one question asked by our students kept surfacing: 

Can I get a certificate for completing this coursework? 

For agencies, the ability to show a certificate of completion is a way to differentiate themselves amongst a crowded market. I knew from my own experience how valuable having “HubSpot Inbound Certified” and “Adwords Certified” on my LinkedIn profile was — they allowed our team to show proficiency to our prospective clients. For our friends working as in-house marketers, showing a certificate of completion is a way of showing that the student made good on the investment they requested from their managers.

I’m proud to announce that Moz has put in a tremendous amount of effort to create a certificate program that meets this consistent customer demand. Today, Moz is launching the SEO Essentials Certificate through our Moz Academy platform. Check it out below:

I'm ready to check it out!

What is an SEO Certificate?

An SEO Certificate from Moz is all about developing familiarization with Moz tools and covering some of the essential types of projects you can use to hit the ground running. Though attendees of the Moz Academy come from a variety of backgrounds, we built the certification coursework with an Agency or freelance SEO in mind. However, I believe this material is valuable for anyone interested in learning SEO.

The certificate is focused on five core competency areas:

Fundamental SEO Concepts (Understand the Fundamentals)

Keyword research (Develop Keyword Strategies)

Page optimization (Apply On-Page Optimization Strategies)

Link building essentials (Build Effective Link Strategies)

Reporting on SEO (Create Efficient Reporting Strategies)

By completing this certificate, attendees should be able to articulate for their stakeholders where SEO fits in a digital strategy, how to find and target search engine results pages (SERPs) based on the competitive landscape, and how to approach delivering basic SEO tactics using the Moz toolset.

With this foundation, you'll be able to jump off into more advanced topics such as technical SEO fixes, local SEO, and how to set up your agency for success.

Check out just what's included in the coursework for the Moz SEO Essentials certificate:

1. Understand the Fundamentals

One challenge we observed in the development of SEO coursework: our users often started delivering organic traffic improvements without having a foundational understanding of where SEO tactics fit into a broader digital strategy. Often people will initiate optimization efforts without first conducting effective keyword research. Or, if keyword research was being done, it wasn’t framed within a repeatable, scalable process.

The Understand the Fundamentals course sets the stage for delivering SEO in a way that can be repeated efficiently. In addition to defining essential terminology used in the following classes, you learn how to organize keyword research in a way that produces insight about competition. This relatively simple framework can radically improve targeting of your SEO activities, especially for large enterprises that may compete in several different markets simultaneously.

2. Develop Keyword Strategies

After introducing a framework for conducting keyword research, the certificate program dives into a step-by-step process for creating large keyword clusters and identifying the keywords that will produce the best results. In the development of this coursework, we recognized that many articles and resources talk about keyword research but don’t define a repeatable, scalable process for actually doing it. So many articles about SEO promote hacks that may work for a particular use case, but lack step-by-step instructions. We developed this course to provide you with a practical process that can scale alongside your work.

You’ll learn the importance of mapping keyword clusters to the typical sales funnel customers follow as they move from exploration of solutions to purchase. I’ve presented this material in workshops to large enterprises and small companies — every marketing team that's used this process found it valuable.

By the end of the class, you’ll be familiar with the most valuable features of Moz Keyword Explorer and how to organize lists to help you identify and target the best keywords for your stakeholders.

3. Apply On-Page Optimization Strategies

For many websites, you can find quick wins simply by optimizing page attributes that target strategic keywords. For as much as search has evolved in recent years, we still operate primarily in a world where the text on a page defines the value of that page. This course provides an overview of those attributes and their relative importance.

You'll have a clear understanding of how to use site crawl and page optimization tools to identify, prioritize, and begin optimizing pages based on the keyword strategy they developed in the previous class. Often one of the challenges our students have discovered is that they moved too quickly into optimization without first having their strategy defined. This class will show how strategy and implementation fit together.

4. Build Effective Link Strategies

Link building is another practice that, as an agency marketer, I found difficult to scale. Many articles describe the importance of how relevant links relate to ranking, or hacks that produced a particular result for a page, but not how to create a repeatable process.

As you'll discover in the class, link building is more about process than tools. You’ll understand how to use Moz Link Explorer to isolate the best domains to target amongst the thousands you might consider. I use this process myself whenever launching new websites and it turns a week-long project into a few hours of work. For any agency, where time is literally money, driving down the cost of link analysis with Moz tools can be a big windfall.

5. Create Efficient Reporting Strategies

Whether you're working at an enterprise brand or providing digital marketing services, reporting on outcomes is a big part of your job. Because of the challenges inherent in reporting on attribution with SEO strategies, it's vital to understand both how to set up your data and some common ways to tie SEO projects to broader digital marketing initiatives. This course provides a framework for reporting on SEO that you can adjust to suit your needs. You’ll learn how to use Google Analytics and Moz tools to create actionable reports you can share with your team and stakeholders.

SEO Essentials Certificate FAQs

Here are some of the common questions our community has asked us about the SEO Essentials Certificate during the development process.

How do I get SEO Certified?

Moz offers the SEO Essentials Certificate program via the Moz Academy platform. When you visit Moz Academy, you will see the SEO Essentials Certificate program listed in the catalog. All you have to do is select the course and proceed through the login process.

How long does the SEO Essentials Certificate take?

The Moz SEO Essentials coursework consists of several hours of online instruction, as well as a few quizzes and a final exam. The coursework is developed to be completed within a week of starting. Some attendees have completed the coursework in two days, but for most folks, it takes about a week.

Will I get an SEO certificate and LinkedIn badge?

Yes! We've developed a way for you to get both a SEO certificate you can print and a LinkedIn badge to show you've completed the program. When you pass the final exam, you'll find links to both of these assets and instructions on how to generate them.

How long is the SEO Essentials Certificate valid?

The Moz SEO Essentials Certificate is valid for one year after registration. When the certificate expires, you'll need to retake the coursework to maintain your certification. We set the expiration at one year because SEO changes a lot! (Seriously — just take a look at the Google Algorithm Change History.) We want to make sure that you have the most up-to-date information when displaying your credentials online and to stakeholders.

Sign me up!

Find yourself with questions not addressed in this post? Drop them in the comments and we'll do our best to get them answered.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[michaelsmotherman]

Announcing the New Moz SEO Essentials Certificate: What It Is & How to Get Certified

Posted by BrianChilds

“Does Moz offer a certification?”

Educating the marketing community about SEO is one of our core values here at Moz. I worked at an agency prior to joining the team back in 2016, and much of what I learned about how to deliver SEO to our clients came from reading the Moz Blog and watching MozCon videos.

In 2016, one of Moz’s entrepreneurial product managers, Rachel Moore, launched a new catalog of SEO coursework called Moz Academy. This initiative enabled our community to learn faster through structured, interactive workshops. Since 2017, the team has taught SEO to almost 2,500 students through our various class offerings (I looked it up prior to writing this. That number made me really proud).

Across all these interactions, one question asked by our students kept surfacing: 

Can I get a certificate for completing this coursework? 

For agencies, the ability to show a certificate of completion is a way to differentiate themselves amongst a crowded market. I knew from my own experience how valuable having “HubSpot Inbound Certified” and “Adwords Certified” on my LinkedIn profile was — they allowed our team to show proficiency to our prospective clients. For our friends working as in-house marketers, showing a certificate of completion is a way of showing that the student made good on the investment they requested from their managers.

I’m proud to announce that Moz has put in a tremendous amount of effort to create a certificate program that meets this consistent customer demand. Today, Moz is launching the SEO Essentials Certificate through our Moz Academy platform. Check it out below:

I'm ready to check it out!

What is an SEO Certificate?

An SEO Certificate from Moz is all about developing familiarization with Moz tools and covering some of the essential types of projects you can use to hit the ground running. Though attendees of the Moz Academy come from a variety of backgrounds, we built the certification coursework with an Agency or freelance SEO in mind. However, I believe this material is valuable for anyone interested in learning SEO.

The certificate is focused on five core competency areas:

Fundamental SEO Concepts (Understand the Fundamentals)

Keyword research (Develop Keyword Strategies)

Page optimization (Apply On-Page Optimization Strategies)

Link building essentials (Build Effective Link Strategies)

Reporting on SEO (Create Efficient Reporting Strategies)

By completing this certificate, attendees should be able to articulate for their stakeholders where SEO fits in a digital strategy, how to find and target search engine results pages (SERPs) based on the competitive landscape, and how to approach delivering basic SEO tactics using the Moz toolset.

With this foundation, you'll be able to jump off into more advanced topics such as technical SEO fixes, local SEO, and how to set up your agency for success.

Check out just what's included in the coursework for the Moz SEO Essentials certificate:

1. Understand the Fundamentals

One challenge we observed in the development of SEO coursework: our users often started delivering organic traffic improvements without having a foundational understanding of where SEO tactics fit into a broader digital strategy. Often people will initiate optimization efforts without first conducting effective keyword research. Or, if keyword research was being done, it wasn’t framed within a repeatable, scalable process.

The Understand the Fundamentals course sets the stage for delivering SEO in a way that can be repeated efficiently. In addition to defining essential terminology used in the following classes, you learn how to organize keyword research in a way that produces insight about competition. This relatively simple framework can radically improve targeting of your SEO activities, especially for large enterprises that may compete in several different markets simultaneously.

2. Develop Keyword Strategies

After introducing a framework for conducting keyword research, the certificate program dives into a step-by-step process for creating large keyword clusters and identifying the keywords that will produce the best results. In the development of this coursework, we recognized that many articles and resources talk about keyword research but don’t define a repeatable, scalable process for actually doing it. So many articles about SEO promote hacks that may work for a particular use case, but lack step-by-step instructions. We developed this course to provide you with a practical process that can scale alongside your work.

You’ll learn the importance of mapping keyword clusters to the typical sales funnel customers follow as they move from exploration of solutions to purchase. I’ve presented this material in workshops to large enterprises and small companies — every marketing team that's used this process found it valuable.

By the end of the class, you’ll be familiar with the most valuable features of Moz Keyword Explorer and how to organize lists to help you identify and target the best keywords for your stakeholders.

3. Apply On-Page Optimization Strategies

For many websites, you can find quick wins simply by optimizing page attributes that target strategic keywords. For as much as search has evolved in recent years, we still operate primarily in a world where the text on a page defines the value of that page. This course provides an overview of those attributes and their relative importance.

You'll have a clear understanding of how to use site crawl and page optimization tools to identify, prioritize, and begin optimizing pages based on the keyword strategy they developed in the previous class. Often one of the challenges our students have discovered is that they moved too quickly into optimization without first having their strategy defined. This class will show how strategy and implementation fit together.

4. Build Effective Link Strategies

Link building is another practice that, as an agency marketer, I found difficult to scale. Many articles describe the importance of how relevant links relate to ranking, or hacks that produced a particular result for a page, but not how to create a repeatable process.

As you'll discover in the class, link building is more about process than tools. You’ll understand how to use Moz Link Explorer to isolate the best domains to target amongst the thousands you might consider. I use this process myself whenever launching new websites and it turns a week-long project into a few hours of work. For any agency, where time is literally money, driving down the cost of link analysis with Moz tools can be a big windfall.

5. Create Efficient Reporting Strategies

Whether you're working at an enterprise brand or providing digital marketing services, reporting on outcomes is a big part of your job. Because of the challenges inherent in reporting on attribution with SEO strategies, it's vital to understand both how to set up your data and some common ways to tie SEO projects to broader digital marketing initiatives. This course provides a framework for reporting on SEO that you can adjust to suit your needs. You’ll learn how to use Google Analytics and Moz tools to create actionable reports you can share with your team and stakeholders.

SEO Essentials Certificate FAQs

Here are some of the common questions our community has asked us about the SEO Essentials Certificate during the development process.

How do I get SEO Certified?

Moz offers the SEO Essentials Certificate program via the Moz Academy platform. When you visit Moz Academy, you will see the SEO Essentials Certificate program listed in the catalog. All you have to do is select the course and proceed through the login process.

How long does the SEO Essentials Certificate take?

The Moz SEO Essentials coursework consists of several hours of online instruction, as well as a few quizzes and a final exam. The coursework is developed to be completed within a week of starting. Some attendees have completed the coursework in two days, but for most folks, it takes about a week.

Will I get an SEO certificate and LinkedIn badge?

Yes! We've developed a way for you to get both a SEO certificate you can print and a LinkedIn badge to show you've completed the program. When you pass the final exam, you'll find links to both of these assets and instructions on how to generate them.

How long is the SEO Essentials Certificate valid?

The Moz SEO Essentials Certificate is valid for one year after registration. When the certificate expires, you'll need to retake the coursework to maintain your certification. We set the expiration at one year because SEO changes a lot! (Seriously — just take a look at the Google Algorithm Change History.) We want to make sure that you have the most up-to-date information when displaying your credentials online and to stakeholders.

Sign me up!

Find yourself with questions not addressed in this post? Drop them in the comments and we'll do our best to get them answered.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!