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Is gracie abrams even capable of making a song that doesn’t make me FUCKING MISERABLE
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Friendship Dissolutions; A Lesson in Asshole Trauma Reactions
So this is normally my school day, but I’m feeling the need to dig into something else this morning. The past events of this weekend, annnnd the past nearly two years. Because, if you  hadn’t heard, relationships are hard and I like to embarrass myself by telling you about all my fuck ups.
You know, romantic relationships are a disaster for yours truly, but I always thought I was pretty good at the friendship thing. Since high school I’ve almost always had robust friendly relationships - both in depth and breadth. With the exception of a few difficult points in my life since 16, my phone has never been quiet, my weekends have only been isolating when I’ve been isolating myself, and I’ve always felt like I had humans on my side who were closer to kin than my actual family.
The thing is, there have been periods when this hasn’t been the case. I want to say that it’s generally when I’m in my worst mental health downfalls, but I don’t think that’s universally true. There have been variable reasons for separating myself from other people, or vice versa. Sometimes getting too busy, sometimes naturally growing apart, sometimes getting too obsessed with a romantic partner.
But, taking a more analytical view, underlying my lost friendship events, trauma has often been one of the influences that corrupted my friendships and left me lonely, even if it doesn’t seem like it at face value. The thing is, the trail of breadcrumbs might go back 20 years or so. I might not have been in a full-blown trauma state at the time, but those early life non-learnings about relationships have left their mark. So, yes, I do believe that CPTSD is the prerequisite for interpersonal disruptions and we’re not alone in that.
Anyways, in this Fucker’s life, for the past almost 2 years I’ve been in one of those friendship lulls. I’ve had casual friends, roommates, work-associates, distant relationships, some of those hey-how’s-it-going-every-two-months relations. But I haven’t had those deep, rich, all-encompassing friendships that used to define my existence. The ones that used to make me feel safe enough to have an existence, at all.
It’s all because I lost my core group of friends, I didn’t understand and couldn’t fix the problem, and I had no idea how to move forward.
And this last time when I lost everyone I loved, it was definitely due to trauma. Acute, historical, and recovering trauma, to be specific. It was a horrible period of my life, I was a human wrecking ball, and I had no emotional control… because, partially thanks to said friends, I never had to develop those skills.
Basically, I’ve been on my own since a whole series of mental health related isolation events and relationships dissolutions that have persisted since - I want to say 2019 - but to be more holistic, the ship started sailing earlier than that. Like, when I was born.
This has all come to mind more than usual because, this weekend? I had a strange rush of humans back into my life. For the first time in a long time, I saw my best, closest, most important old friends, who were closer to siblings…. In our natural habitat, with our normal friendship routines, with hundreds of memories from the past decade flying around the room.
And today… or, realistically, since I tried to go to sleep after seeing them each day this weekend… I have the relationship reckoning to deal with. The emotional and cognitive processing of everything that’s happened. The lost years. The sense of abandonment. The feeling of being cast out of a family. The inkling that everyone was talking about me. The realization that I was acting a fool, and maybe they should be talking about me. The sense that all parties were partially responsible, but I was the one to blame. The voice in my head that has called me a crazy, miserable, unlovable mess the entire time I debated this at 6am and 6pm and 3am for the past several years.
And now, in the aftermath, I have to work through the dynamic cocktail of feelings, the sense of waiting for the other shoe, and the big decision - are these relationships that I feel secure pursuing again?
And I don’t think I’m alone in this one.
So, today I thought it would be good to talk about this. The history of losing my favorite people on the planet, how I perceived it at the time, how I see my own trauma-actions fucking shit up in hindsight, how I’ve forgiven myself for being such a wild one, and… well… my hesitancy to have close friendships with humans who hurt me in the past. The ways I realized that being separate was beneficial to my mental health and life progress. The self-sabotaging enablement patterns that I now recognize, ran deep, in our old group of friends. The fear that being around them again will let my trauma brain run away with me.
Woo - it’s a whole personal relationship reckoning over here. Let’s just do this, so I can get to my school work at some point soon.
History
So let me set up this situation. You need the background details, of which, there are many dramatic twists and turns.
Be me, Spring of 2019. My romantic relationship with my ex in Atlanta - the musical narcissist that I followed to the city - is going terribly. Since we moved things have been rocky, but now our relationship has been pumped full of disappointment, unfair expectations, emotional codependency, resentment, horrific fighting, and abuse of all colors. Every day is a battle. We’re rarely ever “happy” together. We’re closer to enemies than friends. And we live under the same roof - the one his parents bought for him, outright in cash - to make matters even more fun.
Other than him, I’m alone in this city. I work at the brewery, where no one really likes me. I have one friend from work, but little time to interact thanks to the demanding schedule of my ex with his gigs and out-of-state child visitation.
Financially, my savings have been depleted by floating my significant other’s horrible decisions for the past 2 years. We can never get ahead. He never pays me back for anything. I’m basically in his pocket, as far as needing resources to survive.
As you can imagine, and as I’ve described previously, my mental health is in THE SHITTER. Maybe worse than it’s ever been, although this is hard to judge against some of my earlier years in my 20’s. I’m definitely ramped up in an aggressive and defensive trauma state more than ever before, thanks to living with my aggressor every day. I feel like I’m surviving against the will of my partner, who seems to legitimately be doing his best to drive me into an early grave every single time the sun rises. He’s moved into the territory of intentionally triggering me for hours on end, upsetting me to the point of mental breakdowns, and then gaslighting me for “acting so crazy.” Things have become dangerous, I have no one to turn to, and no cash to get myself into a better situation… not that I know what a better situation even looks like.
But one day, I left. Packed my two bags, went to work, wound up at that single sort-of-friend’s house, never went back home.
And that’s when the real nightmare started. I mean, my ex was a terror over time as we lived together, but a narcissist scorned is a narcissist determined to ruin your fucking life. He harassed me daily via text, phone call, FB messenger, email, stalkings… whatever you can think of. When I blocked him on everything, he started trying to leverage our therapists against me until they refused to interact anymore. He wouldn’t let me into his house to get my stuff. He tried to have me arrested for attempting to do so, after he made arrangements with me to move that weekend. He suddenly refused to even acknowledge that he owed me a dime, and found a way to tally up venmo transactions to show that I actually owed him. He took my only support - our dog, who was really my dog - away and wouldn’t let me see him. Later, he reported my car stolen, so I had to purchase a new one without warning.
The list goes on and on. Just, assume every pathetic, cruel, desperate attempt at getting under someone’s skin and reminding them that they had the audacity to leave you. That’s what was going on in my world.
Meanwhile, with those financial and social pressures I mentioned earlier. No close friends in the area, no spare cash, an unstable job where I was on the chopping block for the reason of “the CEO didn’t like my personality,” nowhere to live, no idea where to go next or how to start a whole new life.
Annnnnd this is right about when my closely knit friend group back in Illinois sort of, well, dipped.
My bestest, best, most treasured friend in my lifetime had always been there for me. But now, she wasn’t. We had exchanged a handful of phone calls over the past month in the aftermath of this relationship ending, but she had been pretty detached from it. I wasn’t offended, because she had certainly heard enough of the drama in real time… of course she was tired of hearing about it...  but I was feeling especially alone and incapable of handling everything on my own, so the distance was difficult, nevertheless. Then, one day she told me that I was being too much for her. I had too high of expectations. It had been bothering her for a while. She needed me to understand and give her some space.
And this was the completely avoidable beginning of the end of my friendships. Let’s talk about why.
How I perceived it
So, I’m pretty sure you can guess how I took this challenging message from my best friend. Uh, poorly. I was so shocked that in my darkest hour, my comrade would feel like my problems were out of her paygrade. It felt like a stab to the heart and straight down through the gut. Here I was, completely alone and isolated, reaching back to my most trusted companions for a lifeline to keep my head above water, and… nothing. She didn’t want to reel me back into the boat.
I responded with some shitty messages about how I really wasn’t asking that much from her and I didn’t appreciate being blindsided by her sudden decision to get rid of me. I had only taken up a few phone calls to talk things through based on her schedule. I had visited her one weekend as I went to a job interview nearby. I had asked her to come visit me soon, so I could feel less alone for a few days. I didn’t think it was fair that she was responding this way. I couldn’t believe she would turn her back on me at this particular moment.
And so, the rift developed. We stopped speaking. I started sobbing. I was absolutely beside myself, as if I hadn’t already been. This wasn’t what I wanted, at all, but I also felt like I had no control in it.
.......
Like it? Well I’m too lazy to post the whole thing here. Check t-mfrs.com for the full blog AND the podcast recorded version. Yawelcome. 
www.t-mfrs.com 
(Traumatized Motherfuckers)
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bobbynolanios88 · 6 years
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Venmo, Girl Scouts, Bitcoin: Unexpected Upsides
Venmo, Girl Scouts, Bitcoin: Unexpected Upsides
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Usually when we talk about unintended consequences here at PYMNTS, we are talking about something that has gone terribly wrong, or at least failed to perform as well as desired because of some unforeseen side effect. The goal might be noble – but pursuing a noble goal the wrong way can quickly have byproducts that make the cure worse than the disease.
Usually, an unforeseen consequence is a bad thing.
But not always.
From time to time, one comes along that is delightful.
For example, Karen Webster noted that attempts to rid the island of Borneo of malaria led to a series of terrible after-effects from messing with the local ecosystem by killing mosquitoes with DDT spray. That list included collapsing roofs, an explosion in the local rat population and a typhus outbreak.
But there was also at least one somewhat delightful outcome – and it turned out to be the solution to the cascading series of problems unleashed by the attempted malaria remedy. It was a solution that no one could have foreseen, summed up in two words:
Cat paratroopers.
And while there were no documented cases of skydiving felines in the payments and commerce news to our knowledge this week, there were a few almost equally delightful unexpected outcomes and bugs that turned out to be fabulous features.
Because, as it turns out, Venmo might just be able to help cure a broken heart (or make one worse), the big bitcoin price drop might have been a boon for cybersecurity, and Girl Scout cookies might just be the reason you see more healthy eating options advertised over the next few weeks.
Feeling confused about what connections there could possibly be? Don’t worry, it’s probably weirder than you think…
Living Well Is the Best Revenge (And Venmo Can Help You Prove It)
There are a lot of Venmo uses that devotees can rattle off if asked. Sending funds to friends, splitting up checks, paying rent, contributing to group gifts or spending in stores (particularly with their newly released line of cards) – over the last several years, Venmo has evolved from a simple P2P payments platform into a robust set of financial services tools for its users.
But Venmo, as it turns out, has an even more useful feature that, until now, has gone totally unadvertised: It can be used to make your ex miserable.
The magic that makes it happen is the social media part of the Venmo platform, which allows users to list a live feed of their transactions  in an easily digestible, scrollable, emoji-filled form. And what one sees, noted Elle Huerta, CEO and founder of popular breakup app Mend, says it is “usually just enough information out of context to drive themselves crazy with.”
“It’s one thing to think about your ex moving on, but it’s quite another to see that they had $34 of delicious sushi last night with a name you don’t recognize,” she said. “And that’s why Venmo transactions can make your heart stop: Each one is a tiny glimpse into a world where your ex is continuing to walk the earth and live their life without you. That hurts.”
It’s an experience one Women’s Health writer had directly, when an ex-boyfriend arrived at her door a year after their split demanding that she make her Venmo feed more private, as it was causing him agony. Particularly, she noted, because everything he saw was out of context.
“He could see Venmo transactions showing how much I was enjoying my life – whether it was going out to brunch, or paying someone back via little red-wine emojis for happy hour,” she continued. “He could see that I went to a concert with my sister, as I sent a Venmo for ‘Best Coast’ with music notes, that I paid a friend for drinks the night before, and that I bought someone named Joe a breakfast sandwich (which he brought up during the aforementioned Venmo outburst). But he couldn’t see that I wasn’t dating Joe – that I was actually eating with him and 10 other people after our Saturday group run, and bought him a sandwich because he forgot his credit card.”
The writer, incidentally, did not acquiesce to her ex’s request, though the whole incident did make her reconsider how much of her spending life she wanted to make public.
Psychologists recommend that people who have been through recent break-ups treat Venmo like any other social media platform and stop following their exes on them, as digital stalking remains a terrible way to get over someone.
Bitcoin’s Price Busts, So Hackers Change Tactics
The last few months have been tough for bitcoin enthusiasts, who have watched the cryptocurrency bleed value for over a year at this point. The past week has looked a bit stronger, and some think that bitcoin’s price might get back above $4,000 within the next week. But considering that its price at this time last year was just shy of $10,000, the bigger story surrounding the world’s best-known cryptocurrency has been one about loss.
Which has been rough sledding for bitcoin investors, traders and miners, but might have ended up as a blessing in disguise for everyday internet users who were somewhat less likely to find themselves pegged by a ransomware attack over the last year.
Ransomware attacks, when launched against individuals or institutions, see cyber criminals gain access and control of a user’s computer, which they essentially hold hostage until a ransom is paid out in cryptocurrency. Sometimes, if the data being held is particularly sensitive, they will threaten to release it unless they are paid.
The good news, according to Symantec, is that ransomware attacks are down 20 percent year-on-year. The reason? The attacks are difficult and time-consuming to set up – and not worth the payouts, with bitcoin trading at increasingly low price points.
But lest anyone get too excited at their newfound security, there are two things to keep in mind. The first is that cybercriminals simply moved onto greener pastures, revenue wise, and have now adopted a new form of hacking called formjacking, which harvests credit card data directly from retail sites. They also persist in “cryptojacking,” an easy and accessible hack that allows cybercriminals to capture other people’s computers and task them with mining cryptocurrency.
So the fall of bitcoin’s price did have an unexpected upside – but only for as long as it took hackers to find a suitable replacement.
Raising a White Flag Over Q1 Cookie Sales
The season of the cookie is upon us: specifically, the Girl Scout cookie.
Though there is no official date range for the sale of cookies – that decision is left to local troop councils – the unofficial season runs between January and March each year, as millions of Girl Scouts start hustling boxes in workplaces, in front of grocery stores and walking door-to-door in suburban neighborhoods across the country.
And the 1.8 million Girl Scouts who are hitting the streets with their treats are insanely good at selling them. One anonymous San Diego scout sold more than 300 boxes of Girl Scout cookies in less than six hours. Of course, she had the good sense to set up shop outside a marijuana dispensary and pretty much let the cookies sell themselves for a few hours.
We eagerly await that girl’s future as the CEO of Amazon after Jeff Bezos retires to live on the moon full time.
“The traditional way of selling Girl Scout cookies is trying to go door to door, or utilizing friends and family networks,” marketing executive Kyle Boze told MarketWatch. “This girl used creativity to find a new market that hasn’t been tapped [as much] yet.”
And while not everyone has that level of marketing genius, Girl Scout cookies are big business in the U.S. – worth about $800 million in sales. That is more than Oreo and Chips Ahoy plus Milano, in case one is wondering. Among the 10 top-selling cookie varieties in America, five of them are Girl Scout cookies. And, again, they are generally only sold once a year for six to eight weeks.
But for those six to eight weeks, the Girl Scouts have managed to achieve near-unilateral surrender from the rest of the industry. No one wants to take on the little girls in the green sashes.
“The annual Girl Scout cookie sale is a force of nature at the national level,” said John Frank, a Mintel food analyst. “Big companies like Kraft know it’s coming, and they’ve learned to live with it. It’s like a storm and there’s nothing they can do but wait for it to pass, because there is no upside to marketing against the Girl Scouts.”
So what do big brands do, if they can’t counter-sell?
Some adhere to: “If you can’t beat them, join them.” Keebler, a rival cookie brand, is the owner and operator of  Little Brownie Bakers, one of two licensed industrial bakeries that make Girl Scout Cookies.
Incidentally, Keebler also makes lookalike, taste-alike cookies under its own branding in the same factories where it makes the Girl Scout Cookies. The Keebler Grasshopper is made by the exact same people who make the Girl Scouts Thin Mint. You might think this would affect the sale of Girl Scout cookies, since you can literally buy the exact same cookie baked in the exact same place for half the price year-round.
It does not make the slightest difference. The similar cookies don’t have any effect on Girl Scout cookie sales, and the original cookies vastly outsell the identical copies.
“Girl Scout consumers love our cookies, but they purchase them because they are supporting girls,” noted Amanda Hamaker, manager of product sales for the Girl Scouts. “That’s not happening at the supermarket.”
Other large brands – Kraft, notably – just give up the cookie ground entirely during the early part of the calendar year, and instead focus on countering programs. That includes advertising more savory snacks – macaroni and cheese, particularly – and more public service-oriented ads reminding kids about the importance of healthy eating. (Because if kids aren’t eating their cookies anyway, they may as well remind parents that they really shouldn’t be eating so many cookies.)
It might not be the best reason, but they might make a valid point. But given their sales, it seems fair to assume that Girl Scout cookies likely won’t be where people will make their first big calorie cuts.
Still, it’s unexpected to see a seasonal jump in healthy food advertising in response to scouts selling cookies.
But it is one of the more pleasant unexpected surprises, of the sort more likely to make one chuckle than cringe with concern. And given that it is not normally the way things happen in payments and commerce – where things going unexpectedly awry can be the wrong kind of explosive more often than the right kind – it is always nice when the week or season coughs up a few that are more amusing that worrisome.
——————————–
Latest Insights: 
Our data and analytics team has developed a number of creative methodologies and frameworks that measure and benchmark the innovation that’s reshaping the payments and commerce ecosystem. Check out the February 2019 PYMNTS Digital Fraud Tracker Report
Original Source https://ift.tt/2SXvhYC
0 notes
Text
Venmo, Girl Scouts, Bitcoin: Unexpected Upsides
Venmo, Girl Scouts, Bitcoin: Unexpected Upsides
1 Share
Share
Tweet
Share
Share
Share
Print
Email
Usually when we talk about unintended consequences here at PYMNTS, we are talking about something that has gone terribly wrong, or at least failed to perform as well as desired because of some unforeseen side effect. The goal might be noble – but pursuing a noble goal the wrong way can quickly have byproducts that make the cure worse than the disease.
Usually, an unforeseen consequence is a bad thing.
But not always.
From time to time, one comes along that is delightful.
For example, Karen Webster noted that attempts to rid the island of Borneo of malaria led to a series of terrible after-effects from messing with the local ecosystem by killing mosquitoes with DDT spray. That list included collapsing roofs, an explosion in the local rat population and a typhus outbreak.
But there was also at least one somewhat delightful outcome – and it turned out to be the solution to the cascading series of problems unleashed by the attempted malaria remedy. It was a solution that no one could have foreseen, summed up in two words:
Cat paratroopers.
And while there were no documented cases of skydiving felines in the payments and commerce news to our knowledge this week, there were a few almost equally delightful unexpected outcomes and bugs that turned out to be fabulous features.
Because, as it turns out, Venmo might just be able to help cure a broken heart (or make one worse), the big bitcoin price drop might have been a boon for cybersecurity, and Girl Scout cookies might just be the reason you see more healthy eating options advertised over the next few weeks.
Feeling confused about what connections there could possibly be? Don’t worry, it’s probably weirder than you think…
Living Well Is the Best Revenge (And Venmo Can Help You Prove It)
There are a lot of Venmo uses that devotees can rattle off if asked. Sending funds to friends, splitting up checks, paying rent, contributing to group gifts or spending in stores (particularly with their newly released line of cards) – over the last several years, Venmo has evolved from a simple P2P payments platform into a robust set of financial services tools for its users.
But Venmo, as it turns out, has an even more useful feature that, until now, has gone totally unadvertised: It can be used to make your ex miserable.
The magic that makes it happen is the social media part of the Venmo platform, which allows users to list a live feed of their transactions  in an easily digestible, scrollable, emoji-filled form. And what one sees, noted Elle Huerta, CEO and founder of popular breakup app Mend, says it is “usually just enough information out of context to drive themselves crazy with.”
“It’s one thing to think about your ex moving on, but it’s quite another to see that they had $34 of delicious sushi last night with a name you don’t recognize,” she said. “And that’s why Venmo transactions can make your heart stop: Each one is a tiny glimpse into a world where your ex is continuing to walk the earth and live their life without you. That hurts.”
It’s an experience one Women’s Health writer had directly, when an ex-boyfriend arrived at her door a year after their split demanding that she make her Venmo feed more private, as it was causing him agony. Particularly, she noted, because everything he saw was out of context.
“He could see Venmo transactions showing how much I was enjoying my life – whether it was going out to brunch, or paying someone back via little red-wine emojis for happy hour,” she continued. “He could see that I went to a concert with my sister, as I sent a Venmo for ‘Best Coast’ with music notes, that I paid a friend for drinks the night before, and that I bought someone named Joe a breakfast sandwich (which he brought up during the aforementioned Venmo outburst). But he couldn’t see that I wasn’t dating Joe – that I was actually eating with him and 10 other people after our Saturday group run, and bought him a sandwich because he forgot his credit card.”
The writer, incidentally, did not acquiesce to her ex’s request, though the whole incident did make her reconsider how much of her spending life she wanted to make public.
Psychologists recommend that people who have been through recent break-ups treat Venmo like any other social media platform and stop following their exes on them, as digital stalking remains a terrible way to get over someone.
Bitcoin’s Price Busts, So Hackers Change Tactics
The last few months have been tough for bitcoin enthusiasts, who have watched the cryptocurrency bleed value for over a year at this point. The past week has looked a bit stronger, and some think that bitcoin’s price might get back above $4,000 within the next week. But considering that its price at this time last year was just shy of $10,000, the bigger story surrounding the world’s best-known cryptocurrency has been one about loss.
Which has been rough sledding for bitcoin investors, traders and miners, but might have ended up as a blessing in disguise for everyday internet users who were somewhat less likely to find themselves pegged by a ransomware attack over the last year.
Ransomware attacks, when launched against individuals or institutions, see cyber criminals gain access and control of a user’s computer, which they essentially hold hostage until a ransom is paid out in cryptocurrency. Sometimes, if the data being held is particularly sensitive, they will threaten to release it unless they are paid.
The good news, according to Symantec, is that ransomware attacks are down 20 percent year-on-year. The reason? The attacks are difficult and time-consuming to set up – and not worth the payouts, with bitcoin trading at increasingly low price points.
But lest anyone get too excited at their newfound security, there are two things to keep in mind. The first is that cybercriminals simply moved onto greener pastures, revenue wise, and have now adopted a new form of hacking called formjacking, which harvests credit card data directly from retail sites. They also persist in “cryptojacking,” an easy and accessible hack that allows cybercriminals to capture other people’s computers and task them with mining cryptocurrency.
So the fall of bitcoin’s price did have an unexpected upside – but only for as long as it took hackers to find a suitable replacement.
Raising a White Flag Over Q1 Cookie Sales
The season of the cookie is upon us: specifically, the Girl Scout cookie.
Though there is no official date range for the sale of cookies – that decision is left to local troop councils – the unofficial season runs between January and March each year, as millions of Girl Scouts start hustling boxes in workplaces, in front of grocery stores and walking door-to-door in suburban neighborhoods across the country.
And the 1.8 million Girl Scouts who are hitting the streets with their treats are insanely good at selling them. One anonymous San Diego scout sold more than 300 boxes of Girl Scout cookies in less than six hours. Of course, she had the good sense to set up shop outside a marijuana dispensary and pretty much let the cookies sell themselves for a few hours.
We eagerly await that girl’s future as the CEO of Amazon after Jeff Bezos retires to live on the moon full time.
“The traditional way of selling Girl Scout cookies is trying to go door to door, or utilizing friends and family networks,” marketing executive Kyle Boze told MarketWatch. “This girl used creativity to find a new market that hasn’t been tapped [as much] yet.”
And while not everyone has that level of marketing genius, Girl Scout cookies are big business in the U.S. – worth about $800 million in sales. That is more than Oreo and Chips Ahoy plus Milano, in case one is wondering. Among the 10 top-selling cookie varieties in America, five of them are Girl Scout cookies. And, again, they are generally only sold once a year for six to eight weeks.
But for those six to eight weeks, the Girl Scouts have managed to achieve near-unilateral surrender from the rest of the industry. No one wants to take on the little girls in the green sashes.
“The annual Girl Scout cookie sale is a force of nature at the national level,” said John Frank, a Mintel food analyst. “Big companies like Kraft know it’s coming, and they’ve learned to live with it. It’s like a storm and there’s nothing they can do but wait for it to pass, because there is no upside to marketing against the Girl Scouts.”
So what do big brands do, if they can’t counter-sell?
Some adhere to: “If you can’t beat them, join them.” Keebler, a rival cookie brand, is the owner and operator of  Little Brownie Bakers, one of two licensed industrial bakeries that make Girl Scout Cookies.
Incidentally, Keebler also makes lookalike, taste-alike cookies under its own branding in the same factories where it makes the Girl Scout Cookies. The Keebler Grasshopper is made by the exact same people who make the Girl Scouts Thin Mint. You might think this would affect the sale of Girl Scout cookies, since you can literally buy the exact same cookie baked in the exact same place for half the price year-round.
It does not make the slightest difference. The similar cookies don’t have any effect on Girl Scout cookie sales, and the original cookies vastly outsell the identical copies.
“Girl Scout consumers love our cookies, but they purchase them because they are supporting girls,” noted Amanda Hamaker, manager of product sales for the Girl Scouts. “That’s not happening at the supermarket.”
Other large brands – Kraft, notably – just give up the cookie ground entirely during the early part of the calendar year, and instead focus on countering programs. That includes advertising more savory snacks – macaroni and cheese, particularly – and more public service-oriented ads reminding kids about the importance of healthy eating. (Because if kids aren’t eating their cookies anyway, they may as well remind parents that they really shouldn’t be eating so many cookies.)
It might not be the best reason, but they might make a valid point. But given their sales, it seems fair to assume that Girl Scout cookies likely won’t be where people will make their first big calorie cuts.
Still, it’s unexpected to see a seasonal jump in healthy food advertising in response to scouts selling cookies.
But it is one of the more pleasant unexpected surprises, of the sort more likely to make one chuckle than cringe with concern. And given that it is not normally the way things happen in payments and commerce – where things going unexpectedly awry can be the wrong kind of explosive more often than the right kind – it is always nice when the week or season coughs up a few that are more amusing that worrisome.
——————————–
Latest Insights: 
Our data and analytics team has developed a number of creative methodologies and frameworks that measure and benchmark the innovation that’s reshaping the payments and commerce ecosystem. Check out the February 2019 PYMNTS Digital Fraud Tracker Report
Original Source https://ift.tt/2SXvhYC
0 notes
mccartneynathxzw83 · 6 years
Text
Venmo, Girl Scouts, Bitcoin: Unexpected Upsides
Venmo, Girl Scouts, Bitcoin: Unexpected Upsides
1 Share
Share
Tweet
Share
Share
Share
Print
Email
Usually when we talk about unintended consequences here at PYMNTS, we are talking about something that has gone terribly wrong, or at least failed to perform as well as desired because of some unforeseen side effect. The goal might be noble – but pursuing a noble goal the wrong way can quickly have byproducts that make the cure worse than the disease.
Usually, an unforeseen consequence is a bad thing.
But not always.
From time to time, one comes along that is delightful.
For example, Karen Webster noted that attempts to rid the island of Borneo of malaria led to a series of terrible after-effects from messing with the local ecosystem by killing mosquitoes with DDT spray. That list included collapsing roofs, an explosion in the local rat population and a typhus outbreak.
But there was also at least one somewhat delightful outcome – and it turned out to be the solution to the cascading series of problems unleashed by the attempted malaria remedy. It was a solution that no one could have foreseen, summed up in two words:
Cat paratroopers.
And while there were no documented cases of skydiving felines in the payments and commerce news to our knowledge this week, there were a few almost equally delightful unexpected outcomes and bugs that turned out to be fabulous features.
Because, as it turns out, Venmo might just be able to help cure a broken heart (or make one worse), the big bitcoin price drop might have been a boon for cybersecurity, and Girl Scout cookies might just be the reason you see more healthy eating options advertised over the next few weeks.
Feeling confused about what connections there could possibly be? Don’t worry, it’s probably weirder than you think…
Living Well Is the Best Revenge (And Venmo Can Help You Prove It)
There are a lot of Venmo uses that devotees can rattle off if asked. Sending funds to friends, splitting up checks, paying rent, contributing to group gifts or spending in stores (particularly with their newly released line of cards) – over the last several years, Venmo has evolved from a simple P2P payments platform into a robust set of financial services tools for its users.
But Venmo, as it turns out, has an even more useful feature that, until now, has gone totally unadvertised: It can be used to make your ex miserable.
The magic that makes it happen is the social media part of the Venmo platform, which allows users to list a live feed of their transactions  in an easily digestible, scrollable, emoji-filled form. And what one sees, noted Elle Huerta, CEO and founder of popular breakup app Mend, says it is “usually just enough information out of context to drive themselves crazy with.”
“It’s one thing to think about your ex moving on, but it’s quite another to see that they had $34 of delicious sushi last night with a name you don’t recognize,” she said. “And that’s why Venmo transactions can make your heart stop: Each one is a tiny glimpse into a world where your ex is continuing to walk the earth and live their life without you. That hurts.”
It’s an experience one Women’s Health writer had directly, when an ex-boyfriend arrived at her door a year after their split demanding that she make her Venmo feed more private, as it was causing him agony. Particularly, she noted, because everything he saw was out of context.
“He could see Venmo transactions showing how much I was enjoying my life – whether it was going out to brunch, or paying someone back via little red-wine emojis for happy hour,” she continued. “He could see that I went to a concert with my sister, as I sent a Venmo for ‘Best Coast’ with music notes, that I paid a friend for drinks the night before, and that I bought someone named Joe a breakfast sandwich (which he brought up during the aforementioned Venmo outburst). But he couldn’t see that I wasn’t dating Joe – that I was actually eating with him and 10 other people after our Saturday group run, and bought him a sandwich because he forgot his credit card.”
The writer, incidentally, did not acquiesce to her ex’s request, though the whole incident did make her reconsider how much of her spending life she wanted to make public.
Psychologists recommend that people who have been through recent break-ups treat Venmo like any other social media platform and stop following their exes on them, as digital stalking remains a terrible way to get over someone.
Bitcoin’s Price Busts, So Hackers Change Tactics
The last few months have been tough for bitcoin enthusiasts, who have watched the cryptocurrency bleed value for over a year at this point. The past week has looked a bit stronger, and some think that bitcoin’s price might get back above $4,000 within the next week. But considering that its price at this time last year was just shy of $10,000, the bigger story surrounding the world’s best-known cryptocurrency has been one about loss.
Which has been rough sledding for bitcoin investors, traders and miners, but might have ended up as a blessing in disguise for everyday internet users who were somewhat less likely to find themselves pegged by a ransomware attack over the last year.
Ransomware attacks, when launched against individuals or institutions, see cyber criminals gain access and control of a user’s computer, which they essentially hold hostage until a ransom is paid out in cryptocurrency. Sometimes, if the data being held is particularly sensitive, they will threaten to release it unless they are paid.
The good news, according to Symantec, is that ransomware attacks are down 20 percent year-on-year. The reason? The attacks are difficult and time-consuming to set up – and not worth the payouts, with bitcoin trading at increasingly low price points.
But lest anyone get too excited at their newfound security, there are two things to keep in mind. The first is that cybercriminals simply moved onto greener pastures, revenue wise, and have now adopted a new form of hacking called formjacking, which harvests credit card data directly from retail sites. They also persist in “cryptojacking,” an easy and accessible hack that allows cybercriminals to capture other people’s computers and task them with mining cryptocurrency.
So the fall of bitcoin’s price did have an unexpected upside – but only for as long as it took hackers to find a suitable replacement.
Raising a White Flag Over Q1 Cookie Sales
The season of the cookie is upon us: specifically, the Girl Scout cookie.
Though there is no official date range for the sale of cookies – that decision is left to local troop councils – the unofficial season runs between January and March each year, as millions of Girl Scouts start hustling boxes in workplaces, in front of grocery stores and walking door-to-door in suburban neighborhoods across the country.
And the 1.8 million Girl Scouts who are hitting the streets with their treats are insanely good at selling them. One anonymous San Diego scout sold more than 300 boxes of Girl Scout cookies in less than six hours. Of course, she had the good sense to set up shop outside a marijuana dispensary and pretty much let the cookies sell themselves for a few hours.
We eagerly await that girl’s future as the CEO of Amazon after Jeff Bezos retires to live on the moon full time.
“The traditional way of selling Girl Scout cookies is trying to go door to door, or utilizing friends and family networks,” marketing executive Kyle Boze told MarketWatch. “This girl used creativity to find a new market that hasn’t been tapped [as much] yet.”
And while not everyone has that level of marketing genius, Girl Scout cookies are big business in the U.S. – worth about $800 million in sales. That is more than Oreo and Chips Ahoy plus Milano, in case one is wondering. Among the 10 top-selling cookie varieties in America, five of them are Girl Scout cookies. And, again, they are generally only sold once a year for six to eight weeks.
But for those six to eight weeks, the Girl Scouts have managed to achieve near-unilateral surrender from the rest of the industry. No one wants to take on the little girls in the green sashes.
“The annual Girl Scout cookie sale is a force of nature at the national level,” said John Frank, a Mintel food analyst. “Big companies like Kraft know it’s coming, and they’ve learned to live with it. It’s like a storm and there’s nothing they can do but wait for it to pass, because there is no upside to marketing against the Girl Scouts.”
So what do big brands do, if they can’t counter-sell?
Some adhere to: “If you can’t beat them, join them.” Keebler, a rival cookie brand, is the owner and operator of  Little Brownie Bakers, one of two licensed industrial bakeries that make Girl Scout Cookies.
Incidentally, Keebler also makes lookalike, taste-alike cookies under its own branding in the same factories where it makes the Girl Scout Cookies. The Keebler Grasshopper is made by the exact same people who make the Girl Scouts Thin Mint. You might think this would affect the sale of Girl Scout cookies, since you can literally buy the exact same cookie baked in the exact same place for half the price year-round.
It does not make the slightest difference. The similar cookies don’t have any effect on Girl Scout cookie sales, and the original cookies vastly outsell the identical copies.
“Girl Scout consumers love our cookies, but they purchase them because they are supporting girls,” noted Amanda Hamaker, manager of product sales for the Girl Scouts. “That’s not happening at the supermarket.”
Other large brands – Kraft, notably – just give up the cookie ground entirely during the early part of the calendar year, and instead focus on countering programs. That includes advertising more savory snacks – macaroni and cheese, particularly – and more public service-oriented ads reminding kids about the importance of healthy eating. (Because if kids aren’t eating their cookies anyway, they may as well remind parents that they really shouldn’t be eating so many cookies.)
It might not be the best reason, but they might make a valid point. But given their sales, it seems fair to assume that Girl Scout cookies likely won’t be where people will make their first big calorie cuts.
Still, it’s unexpected to see a seasonal jump in healthy food advertising in response to scouts selling cookies.
But it is one of the more pleasant unexpected surprises, of the sort more likely to make one chuckle than cringe with concern. And given that it is not normally the way things happen in payments and commerce – where things going unexpectedly awry can be the wrong kind of explosive more often than the right kind – it is always nice when the week or season coughs up a few that are more amusing that worrisome.
——————————–
Latest Insights: 
Our data and analytics team has developed a number of creative methodologies and frameworks that measure and benchmark the innovation that’s reshaping the payments and commerce ecosystem. Check out the February 2019 PYMNTS Digital Fraud Tracker Report
Original Source https://ift.tt/2SXvhYC
0 notes
teiraymondmccoy78 · 6 years
Text
Venmo, Girl Scouts, Bitcoin: Unexpected Upsides
Venmo, Girl Scouts, Bitcoin: Unexpected Upsides
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Tweet
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Usually when we talk about unintended consequences here at PYMNTS, we are talking about something that has gone terribly wrong, or at least failed to perform as well as desired because of some unforeseen side effect. The goal might be noble – but pursuing a noble goal the wrong way can quickly have byproducts that make the cure worse than the disease.
Usually, an unforeseen consequence is a bad thing.
But not always.
From time to time, one comes along that is delightful.
For example, Karen Webster noted that attempts to rid the island of Borneo of malaria led to a series of terrible after-effects from messing with the local ecosystem by killing mosquitoes with DDT spray. That list included collapsing roofs, an explosion in the local rat population and a typhus outbreak.
But there was also at least one somewhat delightful outcome – and it turned out to be the solution to the cascading series of problems unleashed by the attempted malaria remedy. It was a solution that no one could have foreseen, summed up in two words:
Cat paratroopers.
And while there were no documented cases of skydiving felines in the payments and commerce news to our knowledge this week, there were a few almost equally delightful unexpected outcomes and bugs that turned out to be fabulous features.
Because, as it turns out, Venmo might just be able to help cure a broken heart (or make one worse), the big bitcoin price drop might have been a boon for cybersecurity, and Girl Scout cookies might just be the reason you see more healthy eating options advertised over the next few weeks.
Feeling confused about what connections there could possibly be? Don’t worry, it’s probably weirder than you think…
Living Well Is the Best Revenge (And Venmo Can Help You Prove It)
There are a lot of Venmo uses that devotees can rattle off if asked. Sending funds to friends, splitting up checks, paying rent, contributing to group gifts or spending in stores (particularly with their newly released line of cards) – over the last several years, Venmo has evolved from a simple P2P payments platform into a robust set of financial services tools for its users.
But Venmo, as it turns out, has an even more useful feature that, until now, has gone totally unadvertised: It can be used to make your ex miserable.
The magic that makes it happen is the social media part of the Venmo platform, which allows users to list a live feed of their transactions  in an easily digestible, scrollable, emoji-filled form. And what one sees, noted Elle Huerta, CEO and founder of popular breakup app Mend, says it is “usually just enough information out of context to drive themselves crazy with.”
“It’s one thing to think about your ex moving on, but it’s quite another to see that they had $34 of delicious sushi last night with a name you don’t recognize,” she said. “And that’s why Venmo transactions can make your heart stop: Each one is a tiny glimpse into a world where your ex is continuing to walk the earth and live their life without you. That hurts.”
It’s an experience one Women’s Health writer had directly, when an ex-boyfriend arrived at her door a year after their split demanding that she make her Venmo feed more private, as it was causing him agony. Particularly, she noted, because everything he saw was out of context.
“He could see Venmo transactions showing how much I was enjoying my life – whether it was going out to brunch, or paying someone back via little red-wine emojis for happy hour,” she continued. “He could see that I went to a concert with my sister, as I sent a Venmo for ‘Best Coast’ with music notes, that I paid a friend for drinks the night before, and that I bought someone named Joe a breakfast sandwich (which he brought up during the aforementioned Venmo outburst). But he couldn’t see that I wasn’t dating Joe – that I was actually eating with him and 10 other people after our Saturday group run, and bought him a sandwich because he forgot his credit card.”
The writer, incidentally, did not acquiesce to her ex’s request, though the whole incident did make her reconsider how much of her spending life she wanted to make public.
Psychologists recommend that people who have been through recent break-ups treat Venmo like any other social media platform and stop following their exes on them, as digital stalking remains a terrible way to get over someone.
Bitcoin’s Price Busts, So Hackers Change Tactics
The last few months have been tough for bitcoin enthusiasts, who have watched the cryptocurrency bleed value for over a year at this point. The past week has looked a bit stronger, and some think that bitcoin’s price might get back above $4,000 within the next week. But considering that its price at this time last year was just shy of $10,000, the bigger story surrounding the world’s best-known cryptocurrency has been one about loss.
Which has been rough sledding for bitcoin investors, traders and miners, but might have ended up as a blessing in disguise for everyday internet users who were somewhat less likely to find themselves pegged by a ransomware attack over the last year.
Ransomware attacks, when launched against individuals or institutions, see cyber criminals gain access and control of a user’s computer, which they essentially hold hostage until a ransom is paid out in cryptocurrency. Sometimes, if the data being held is particularly sensitive, they will threaten to release it unless they are paid.
The good news, according to Symantec, is that ransomware attacks are down 20 percent year-on-year. The reason? The attacks are difficult and time-consuming to set up – and not worth the payouts, with bitcoin trading at increasingly low price points.
But lest anyone get too excited at their newfound security, there are two things to keep in mind. The first is that cybercriminals simply moved onto greener pastures, revenue wise, and have now adopted a new form of hacking called formjacking, which harvests credit card data directly from retail sites. They also persist in “cryptojacking,” an easy and accessible hack that allows cybercriminals to capture other people’s computers and task them with mining cryptocurrency.
So the fall of bitcoin’s price did have an unexpected upside – but only for as long as it took hackers to find a suitable replacement.
Raising a White Flag Over Q1 Cookie Sales
The season of the cookie is upon us: specifically, the Girl Scout cookie.
Though there is no official date range for the sale of cookies – that decision is left to local troop councils – the unofficial season runs between January and March each year, as millions of Girl Scouts start hustling boxes in workplaces, in front of grocery stores and walking door-to-door in suburban neighborhoods across the country.
And the 1.8 million Girl Scouts who are hitting the streets with their treats are insanely good at selling them. One anonymous San Diego scout sold more than 300 boxes of Girl Scout cookies in less than six hours. Of course, she had the good sense to set up shop outside a marijuana dispensary and pretty much let the cookies sell themselves for a few hours.
We eagerly await that girl’s future as the CEO of Amazon after Jeff Bezos retires to live on the moon full time.
“The traditional way of selling Girl Scout cookies is trying to go door to door, or utilizing friends and family networks,” marketing executive Kyle Boze told MarketWatch. “This girl used creativity to find a new market that hasn’t been tapped [as much] yet.”
And while not everyone has that level of marketing genius, Girl Scout cookies are big business in the U.S. – worth about $800 million in sales. That is more than Oreo and Chips Ahoy plus Milano, in case one is wondering. Among the 10 top-selling cookie varieties in America, five of them are Girl Scout cookies. And, again, they are generally only sold once a year for six to eight weeks.
But for those six to eight weeks, the Girl Scouts have managed to achieve near-unilateral surrender from the rest of the industry. No one wants to take on the little girls in the green sashes.
“The annual Girl Scout cookie sale is a force of nature at the national level,” said John Frank, a Mintel food analyst. “Big companies like Kraft know it’s coming, and they’ve learned to live with it. It’s like a storm and there’s nothing they can do but wait for it to pass, because there is no upside to marketing against the Girl Scouts.”
So what do big brands do, if they can’t counter-sell?
Some adhere to: “If you can’t beat them, join them.” Keebler, a rival cookie brand, is the owner and operator of  Little Brownie Bakers, one of two licensed industrial bakeries that make Girl Scout Cookies.
Incidentally, Keebler also makes lookalike, taste-alike cookies under its own branding in the same factories where it makes the Girl Scout Cookies. The Keebler Grasshopper is made by the exact same people who make the Girl Scouts Thin Mint. You might think this would affect the sale of Girl Scout cookies, since you can literally buy the exact same cookie baked in the exact same place for half the price year-round.
It does not make the slightest difference. The similar cookies don’t have any effect on Girl Scout cookie sales, and the original cookies vastly outsell the identical copies.
“Girl Scout consumers love our cookies, but they purchase them because they are supporting girls,” noted Amanda Hamaker, manager of product sales for the Girl Scouts. “That’s not happening at the supermarket.”
Other large brands – Kraft, notably – just give up the cookie ground entirely during the early part of the calendar year, and instead focus on countering programs. That includes advertising more savory snacks – macaroni and cheese, particularly – and more public service-oriented ads reminding kids about the importance of healthy eating. (Because if kids aren’t eating their cookies anyway, they may as well remind parents that they really shouldn’t be eating so many cookies.)
It might not be the best reason, but they might make a valid point. But given their sales, it seems fair to assume that Girl Scout cookies likely won’t be where people will make their first big calorie cuts.
Still, it’s unexpected to see a seasonal jump in healthy food advertising in response to scouts selling cookies.
But it is one of the more pleasant unexpected surprises, of the sort more likely to make one chuckle than cringe with concern. And given that it is not normally the way things happen in payments and commerce – where things going unexpectedly awry can be the wrong kind of explosive more often than the right kind – it is always nice when the week or season coughs up a few that are more amusing that worrisome.
——————————–
Latest Insights: 
Our data and analytics team has developed a number of creative methodologies and frameworks that measure and benchmark the innovation that’s reshaping the payments and commerce ecosystem. Check out the February 2019 PYMNTS Digital Fraud Tracker Report
Original Source https://ift.tt/2SXvhYC
0 notes
vanessawestwcrtr5 · 6 years
Text
Venmo, Girl Scouts, Bitcoin: Unexpected Upsides
Venmo, Girl Scouts, Bitcoin: Unexpected Upsides
1 Share
Share
Tweet
Share
Share
Share
Print
Email
Usually when we talk about unintended consequences here at PYMNTS, we are talking about something that has gone terribly wrong, or at least failed to perform as well as desired because of some unforeseen side effect. The goal might be noble – but pursuing a noble goal the wrong way can quickly have byproducts that make the cure worse than the disease.
Usually, an unforeseen consequence is a bad thing.
But not always.
From time to time, one comes along that is delightful.
For example, Karen Webster noted that attempts to rid the island of Borneo of malaria led to a series of terrible after-effects from messing with the local ecosystem by killing mosquitoes with DDT spray. That list included collapsing roofs, an explosion in the local rat population and a typhus outbreak.
But there was also at least one somewhat delightful outcome – and it turned out to be the solution to the cascading series of problems unleashed by the attempted malaria remedy. It was a solution that no one could have foreseen, summed up in two words:
Cat paratroopers.
And while there were no documented cases of skydiving felines in the payments and commerce news to our knowledge this week, there were a few almost equally delightful unexpected outcomes and bugs that turned out to be fabulous features.
Because, as it turns out, Venmo might just be able to help cure a broken heart (or make one worse), the big bitcoin price drop might have been a boon for cybersecurity, and Girl Scout cookies might just be the reason you see more healthy eating options advertised over the next few weeks.
Feeling confused about what connections there could possibly be? Don’t worry, it’s probably weirder than you think…
Living Well Is the Best Revenge (And Venmo Can Help You Prove It)
There are a lot of Venmo uses that devotees can rattle off if asked. Sending funds to friends, splitting up checks, paying rent, contributing to group gifts or spending in stores (particularly with their newly released line of cards) – over the last several years, Venmo has evolved from a simple P2P payments platform into a robust set of financial services tools for its users.
But Venmo, as it turns out, has an even more useful feature that, until now, has gone totally unadvertised: It can be used to make your ex miserable.
The magic that makes it happen is the social media part of the Venmo platform, which allows users to list a live feed of their transactions  in an easily digestible, scrollable, emoji-filled form. And what one sees, noted Elle Huerta, CEO and founder of popular breakup app Mend, says it is “usually just enough information out of context to drive themselves crazy with.”
“It’s one thing to think about your ex moving on, but it’s quite another to see that they had $34 of delicious sushi last night with a name you don’t recognize,” she said. “And that’s why Venmo transactions can make your heart stop: Each one is a tiny glimpse into a world where your ex is continuing to walk the earth and live their life without you. That hurts.”
It’s an experience one Women’s Health writer had directly, when an ex-boyfriend arrived at her door a year after their split demanding that she make her Venmo feed more private, as it was causing him agony. Particularly, she noted, because everything he saw was out of context.
“He could see Venmo transactions showing how much I was enjoying my life – whether it was going out to brunch, or paying someone back via little red-wine emojis for happy hour,” she continued. “He could see that I went to a concert with my sister, as I sent a Venmo for ‘Best Coast’ with music notes, that I paid a friend for drinks the night before, and that I bought someone named Joe a breakfast sandwich (which he brought up during the aforementioned Venmo outburst). But he couldn’t see that I wasn’t dating Joe – that I was actually eating with him and 10 other people after our Saturday group run, and bought him a sandwich because he forgot his credit card.”
The writer, incidentally, did not acquiesce to her ex’s request, though the whole incident did make her reconsider how much of her spending life she wanted to make public.
Psychologists recommend that people who have been through recent break-ups treat Venmo like any other social media platform and stop following their exes on them, as digital stalking remains a terrible way to get over someone.
Bitcoin’s Price Busts, So Hackers Change Tactics
The last few months have been tough for bitcoin enthusiasts, who have watched the cryptocurrency bleed value for over a year at this point. The past week has looked a bit stronger, and some think that bitcoin’s price might get back above $4,000 within the next week. But considering that its price at this time last year was just shy of $10,000, the bigger story surrounding the world’s best-known cryptocurrency has been one about loss.
Which has been rough sledding for bitcoin investors, traders and miners, but might have ended up as a blessing in disguise for everyday internet users who were somewhat less likely to find themselves pegged by a ransomware attack over the last year.
Ransomware attacks, when launched against individuals or institutions, see cyber criminals gain access and control of a user’s computer, which they essentially hold hostage until a ransom is paid out in cryptocurrency. Sometimes, if the data being held is particularly sensitive, they will threaten to release it unless they are paid.
The good news, according to Symantec, is that ransomware attacks are down 20 percent year-on-year. The reason? The attacks are difficult and time-consuming to set up – and not worth the payouts, with bitcoin trading at increasingly low price points.
But lest anyone get too excited at their newfound security, there are two things to keep in mind. The first is that cybercriminals simply moved onto greener pastures, revenue wise, and have now adopted a new form of hacking called formjacking, which harvests credit card data directly from retail sites. They also persist in “cryptojacking,” an easy and accessible hack that allows cybercriminals to capture other people’s computers and task them with mining cryptocurrency.
So the fall of bitcoin’s price did have an unexpected upside – but only for as long as it took hackers to find a suitable replacement.
Raising a White Flag Over Q1 Cookie Sales
The season of the cookie is upon us: specifically, the Girl Scout cookie.
Though there is no official date range for the sale of cookies – that decision is left to local troop councils – the unofficial season runs between January and March each year, as millions of Girl Scouts start hustling boxes in workplaces, in front of grocery stores and walking door-to-door in suburban neighborhoods across the country.
And the 1.8 million Girl Scouts who are hitting the streets with their treats are insanely good at selling them. One anonymous San Diego scout sold more than 300 boxes of Girl Scout cookies in less than six hours. Of course, she had the good sense to set up shop outside a marijuana dispensary and pretty much let the cookies sell themselves for a few hours.
We eagerly await that girl’s future as the CEO of Amazon after Jeff Bezos retires to live on the moon full time.
“The traditional way of selling Girl Scout cookies is trying to go door to door, or utilizing friends and family networks,” marketing executive Kyle Boze told MarketWatch. “This girl used creativity to find a new market that hasn’t been tapped [as much] yet.”
And while not everyone has that level of marketing genius, Girl Scout cookies are big business in the U.S. – worth about $800 million in sales. That is more than Oreo and Chips Ahoy plus Milano, in case one is wondering. Among the 10 top-selling cookie varieties in America, five of them are Girl Scout cookies. And, again, they are generally only sold once a year for six to eight weeks.
But for those six to eight weeks, the Girl Scouts have managed to achieve near-unilateral surrender from the rest of the industry. No one wants to take on the little girls in the green sashes.
“The annual Girl Scout cookie sale is a force of nature at the national level,” said John Frank, a Mintel food analyst. “Big companies like Kraft know it’s coming, and they’ve learned to live with it. It’s like a storm and there’s nothing they can do but wait for it to pass, because there is no upside to marketing against the Girl Scouts.”
So what do big brands do, if they can’t counter-sell?
Some adhere to: “If you can’t beat them, join them.” Keebler, a rival cookie brand, is the owner and operator of  Little Brownie Bakers, one of two licensed industrial bakeries that make Girl Scout Cookies.
Incidentally, Keebler also makes lookalike, taste-alike cookies under its own branding in the same factories where it makes the Girl Scout Cookies. The Keebler Grasshopper is made by the exact same people who make the Girl Scouts Thin Mint. You might think this would affect the sale of Girl Scout cookies, since you can literally buy the exact same cookie baked in the exact same place for half the price year-round.
It does not make the slightest difference. The similar cookies don’t have any effect on Girl Scout cookie sales, and the original cookies vastly outsell the identical copies.
“Girl Scout consumers love our cookies, but they purchase them because they are supporting girls,” noted Amanda Hamaker, manager of product sales for the Girl Scouts. “That’s not happening at the supermarket.”
Other large brands – Kraft, notably – just give up the cookie ground entirely during the early part of the calendar year, and instead focus on countering programs. That includes advertising more savory snacks – macaroni and cheese, particularly – and more public service-oriented ads reminding kids about the importance of healthy eating. (Because if kids aren’t eating their cookies anyway, they may as well remind parents that they really shouldn’t be eating so many cookies.)
It might not be the best reason, but they might make a valid point. But given their sales, it seems fair to assume that Girl Scout cookies likely won’t be where people will make their first big calorie cuts.
Still, it’s unexpected to see a seasonal jump in healthy food advertising in response to scouts selling cookies.
But it is one of the more pleasant unexpected surprises, of the sort more likely to make one chuckle than cringe with concern. And given that it is not normally the way things happen in payments and commerce – where things going unexpectedly awry can be the wrong kind of explosive more often than the right kind – it is always nice when the week or season coughs up a few that are more amusing that worrisome.
——————————–
Latest Insights: 
Our data and analytics team has developed a number of creative methodologies and frameworks that measure and benchmark the innovation that’s reshaping the payments and commerce ecosystem. Check out the February 2019 PYMNTS Digital Fraud Tracker Report
Original Source https://ift.tt/2SXvhYC
0 notes
courtneyvbrooks87 · 6 years
Text
Venmo, Girl Scouts, Bitcoin: Unexpected Upsides
Venmo, Girl Scouts, Bitcoin: Unexpected Upsides
1 Share
Share
Tweet
Share
Share
Share
Print
Email
Usually when we talk about unintended consequences here at PYMNTS, we are talking about something that has gone terribly wrong, or at least failed to perform as well as desired because of some unforeseen side effect. The goal might be noble – but pursuing a noble goal the wrong way can quickly have byproducts that make the cure worse than the disease.
Usually, an unforeseen consequence is a bad thing.
But not always.
From time to time, one comes along that is delightful.
For example, Karen Webster noted that attempts to rid the island of Borneo of malaria led to a series of terrible after-effects from messing with the local ecosystem by killing mosquitoes with DDT spray. That list included collapsing roofs, an explosion in the local rat population and a typhus outbreak.
But there was also at least one somewhat delightful outcome – and it turned out to be the solution to the cascading series of problems unleashed by the attempted malaria remedy. It was a solution that no one could have foreseen, summed up in two words:
Cat paratroopers.
And while there were no documented cases of skydiving felines in the payments and commerce news to our knowledge this week, there were a few almost equally delightful unexpected outcomes and bugs that turned out to be fabulous features.
Because, as it turns out, Venmo might just be able to help cure a broken heart (or make one worse), the big bitcoin price drop might have been a boon for cybersecurity, and Girl Scout cookies might just be the reason you see more healthy eating options advertised over the next few weeks.
Feeling confused about what connections there could possibly be? Don’t worry, it’s probably weirder than you think…
Living Well Is the Best Revenge (And Venmo Can Help You Prove It)
There are a lot of Venmo uses that devotees can rattle off if asked. Sending funds to friends, splitting up checks, paying rent, contributing to group gifts or spending in stores (particularly with their newly released line of cards) – over the last several years, Venmo has evolved from a simple P2P payments platform into a robust set of financial services tools for its users.
But Venmo, as it turns out, has an even more useful feature that, until now, has gone totally unadvertised: It can be used to make your ex miserable.
The magic that makes it happen is the social media part of the Venmo platform, which allows users to list a live feed of their transactions  in an easily digestible, scrollable, emoji-filled form. And what one sees, noted Elle Huerta, CEO and founder of popular breakup app Mend, says it is “usually just enough information out of context to drive themselves crazy with.”
“It’s one thing to think about your ex moving on, but it’s quite another to see that they had $34 of delicious sushi last night with a name you don’t recognize,” she said. “And that’s why Venmo transactions can make your heart stop: Each one is a tiny glimpse into a world where your ex is continuing to walk the earth and live their life without you. That hurts.”
It’s an experience one Women’s Health writer had directly, when an ex-boyfriend arrived at her door a year after their split demanding that she make her Venmo feed more private, as it was causing him agony. Particularly, she noted, because everything he saw was out of context.
“He could see Venmo transactions showing how much I was enjoying my life – whether it was going out to brunch, or paying someone back via little red-wine emojis for happy hour,” she continued. “He could see that I went to a concert with my sister, as I sent a Venmo for ‘Best Coast’ with music notes, that I paid a friend for drinks the night before, and that I bought someone named Joe a breakfast sandwich (which he brought up during the aforementioned Venmo outburst). But he couldn’t see that I wasn’t dating Joe – that I was actually eating with him and 10 other people after our Saturday group run, and bought him a sandwich because he forgot his credit card.”
The writer, incidentally, did not acquiesce to her ex’s request, though the whole incident did make her reconsider how much of her spending life she wanted to make public.
Psychologists recommend that people who have been through recent break-ups treat Venmo like any other social media platform and stop following their exes on them, as digital stalking remains a terrible way to get over someone.
Bitcoin’s Price Busts, So Hackers Change Tactics
The last few months have been tough for bitcoin enthusiasts, who have watched the cryptocurrency bleed value for over a year at this point. The past week has looked a bit stronger, and some think that bitcoin’s price might get back above $4,000 within the next week. But considering that its price at this time last year was just shy of $10,000, the bigger story surrounding the world’s best-known cryptocurrency has been one about loss.
Which has been rough sledding for bitcoin investors, traders and miners, but might have ended up as a blessing in disguise for everyday internet users who were somewhat less likely to find themselves pegged by a ransomware attack over the last year.
Ransomware attacks, when launched against individuals or institutions, see cyber criminals gain access and control of a user’s computer, which they essentially hold hostage until a ransom is paid out in cryptocurrency. Sometimes, if the data being held is particularly sensitive, they will threaten to release it unless they are paid.
The good news, according to Symantec, is that ransomware attacks are down 20 percent year-on-year. The reason? The attacks are difficult and time-consuming to set up – and not worth the payouts, with bitcoin trading at increasingly low price points.
But lest anyone get too excited at their newfound security, there are two things to keep in mind. The first is that cybercriminals simply moved onto greener pastures, revenue wise, and have now adopted a new form of hacking called formjacking, which harvests credit card data directly from retail sites. They also persist in “cryptojacking,” an easy and accessible hack that allows cybercriminals to capture other people’s computers and task them with mining cryptocurrency.
So the fall of bitcoin’s price did have an unexpected upside – but only for as long as it took hackers to find a suitable replacement.
Raising a White Flag Over Q1 Cookie Sales
The season of the cookie is upon us: specifically, the Girl Scout cookie.
Though there is no official date range for the sale of cookies – that decision is left to local troop councils – the unofficial season runs between January and March each year, as millions of Girl Scouts start hustling boxes in workplaces, in front of grocery stores and walking door-to-door in suburban neighborhoods across the country.
And the 1.8 million Girl Scouts who are hitting the streets with their treats are insanely good at selling them. One anonymous San Diego scout sold more than 300 boxes of Girl Scout cookies in less than six hours. Of course, she had the good sense to set up shop outside a marijuana dispensary and pretty much let the cookies sell themselves for a few hours.
We eagerly await that girl’s future as the CEO of Amazon after Jeff Bezos retires to live on the moon full time.
“The traditional way of selling Girl Scout cookies is trying to go door to door, or utilizing friends and family networks,” marketing executive Kyle Boze told MarketWatch. “This girl used creativity to find a new market that hasn’t been tapped [as much] yet.”
And while not everyone has that level of marketing genius, Girl Scout cookies are big business in the U.S. – worth about $800 million in sales. That is more than Oreo and Chips Ahoy plus Milano, in case one is wondering. Among the 10 top-selling cookie varieties in America, five of them are Girl Scout cookies. And, again, they are generally only sold once a year for six to eight weeks.
But for those six to eight weeks, the Girl Scouts have managed to achieve near-unilateral surrender from the rest of the industry. No one wants to take on the little girls in the green sashes.
“The annual Girl Scout cookie sale is a force of nature at the national level,” said John Frank, a Mintel food analyst. “Big companies like Kraft know it’s coming, and they’ve learned to live with it. It’s like a storm and there’s nothing they can do but wait for it to pass, because there is no upside to marketing against the Girl Scouts.”
So what do big brands do, if they can’t counter-sell?
Some adhere to: “If you can’t beat them, join them.” Keebler, a rival cookie brand, is the owner and operator of  Little Brownie Bakers, one of two licensed industrial bakeries that make Girl Scout Cookies.
Incidentally, Keebler also makes lookalike, taste-alike cookies under its own branding in the same factories where it makes the Girl Scout Cookies. The Keebler Grasshopper is made by the exact same people who make the Girl Scouts Thin Mint. You might think this would affect the sale of Girl Scout cookies, since you can literally buy the exact same cookie baked in the exact same place for half the price year-round.
It does not make the slightest difference. The similar cookies don’t have any effect on Girl Scout cookie sales, and the original cookies vastly outsell the identical copies.
“Girl Scout consumers love our cookies, but they purchase them because they are supporting girls,” noted Amanda Hamaker, manager of product sales for the Girl Scouts. “That’s not happening at the supermarket.”
Other large brands – Kraft, notably – just give up the cookie ground entirely during the early part of the calendar year, and instead focus on countering programs. That includes advertising more savory snacks – macaroni and cheese, particularly – and more public service-oriented ads reminding kids about the importance of healthy eating. (Because if kids aren’t eating their cookies anyway, they may as well remind parents that they really shouldn’t be eating so many cookies.)
It might not be the best reason, but they might make a valid point. But given their sales, it seems fair to assume that Girl Scout cookies likely won’t be where people will make their first big calorie cuts.
Still, it’s unexpected to see a seasonal jump in healthy food advertising in response to scouts selling cookies.
But it is one of the more pleasant unexpected surprises, of the sort more likely to make one chuckle than cringe with concern. And given that it is not normally the way things happen in payments and commerce – where things going unexpectedly awry can be the wrong kind of explosive more often than the right kind – it is always nice when the week or season coughs up a few that are more amusing that worrisome.
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