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popularchips-blog · 7 years

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#WkndMmts: Supermoon, Disney Mulan, WorldWideHandsomeDay, Standard Chartered Marathon

New Post has been published on https://popularchips.com/dailies/wkndmmts-supermoon-disney-mulan-worldwidehandsomeday-standard-chartered-marathon/

#WkndMmts: Supermoon, Disney Mulan, WorldWideHandsomeDay, Standard Chartered Marathon

Supermoon 2017

#Repost @fowlerkenton ・・・ “Sunday morning’s Super Moon setting behind our beautiful skyline here in Madison, Wisconsin.” Tag @wistatejournal in your photos for repost consideration. #madisonwi #supermoon #moonlover #wisconsin #lakemonona #moon #wi #wisconsinlife

A post shared by Wisconsin State Journal (@wistatejournal) on Dec 3, 2017 at 5:52pm PST

Trending on Twitter right now is the #SuperMoon 2017 with over 57k tweets. On the 3rd of December, the world was treated to the only Supermoon sighting of 2017 where the Moon was exceptionally large and bright as it’s at the closest distance to Earth.

The most recent Supermoon was around a year ago on November 14, 2016 and the skywaters will be even more excited to know that there will be two more Supermoon in 2018 – January 2nd and January 31st.

In case you’ve missed it, watch the Super Moon in action here!

Spectacular timelapse video captures supermoon setting Sunday morning over the chapel at St. George's School in Middletown, Rhode Island. December's full moon appears bigger and brighter in the sky as it sits closer than average to Earth. Sunday's moon is the first of three consecutive supermoons. The next two will occur on Jan. 1, 2018, and Jan. 31. #supermoon #moon #middletown #ri

A post shared by ABC News (@abcnews) on Dec 3, 2017 at 5:26pm PST

Of course, everyone who spotted the Supermoon took to various social media platforms to document this phenomenal sighting and here are some of the best shots.

Tonight’s super moon rising behind downtown Tampa. Met up with @meteorologistbryan to get this one. Gonna miss out on a fantastic ISS transit tonight from the east coast of Florida – good luck to my buddies @johnkrausphotos & @marcuscote_photo who will be shooting it. Taken from 4th Street in St. Petersburg with my D750, 300mm f/4 & TC-14e teleconverter – f/5.6, 1sec, 400 ISO & Fuck Trump. #supermoon #moon #moonrise #fullmoon #tampa #tampabay #stpetersburg #florida

A post shared by James Boone (@oldboone) on Dec 3, 2017 at 4:55pm PST

SUPER COOL! Check out this shot of the #Supermoon rising over Lake Michigan tonight. Thanks to @tmahlmann for sharing this gorgeous shot with us!

A post shared by ABC 7 Chicago (@abc7chicago) on Dec 3, 2017 at 4:14pm PST

Yesterday's #supermoon setting over the Dome. 👏 Photo @DanZDill (Twitter) #massachusetsinstituteoftechnology #MIT #AroundMIT #moon #stopandlook

A post shared by MIT (@mitpics) on Dec 3, 2017 at 6:01pm PST

The #supermoon rises over Polish Hill in #Pittsburgh tonight, glowing an eerie red as it ascends into the night sky just after sunset. Absolutely incredible to see. pic.twitter.com/1AtsKO4MKb

— Dave DiCello (@DaveDiCello) December 4, 2017

WOW! Full Supermoon seen tonight from Washington, DC. Photo credit: @CTDPIX #Supermoon #Space #DCwx pic.twitter.com/HSE3EDe95w

— Mark Tarello (@mark_tarello) December 4, 2017

Disney Mulan

We have a Mulan! 🎉 Disney casted actress Liu Yi Fei to play the lead in the live action movie and based off this edit I think she’ll be the perfect Mulan 😁 . #disney #disneyprincess #mulan #liveactionmulan #liuyifei #disneynews #disneymovie #disneygram #disneymovies #whenwillmyreflectionshow #mushu #illmakeamanoutofyou #agirlworthfightingfor #instadisney #crystalliu #disneymulan Image Credit: @angelsecretofficial

A post shared by ❥EAH Adult Doll Collector❥ (@ever.after.high_forever.after) on Nov 30, 2017 at 8:16am PST

Ever since Disney first released news that they would be remaking Mulan set to release in 2019, everyone has been debating and anticipating the final casting for the lead role. Numerous names were suggested and finally, just a couple of days ago, it has been confirmed – Chinese Actress Cystal Liu Yifei will be our next Mulan!

For those familiar with Crystal, the 30 year-old actress is clearly a popular choice for the lead role. With over 53 million fans on Weibo, not only has Crystal starred in various top Chinese films and drams, she has also appeared in Hollywood movies – The Forbidden Kingdom, Outcast.

We finally have a beautiful Chinese Mulan #mulan2019 #花木兰 #花木蘭

A post shared by Angel-Secret (@angelsecretofficial) on Nov 30, 2017 at 2:47am PST

Liu Yi Fei looks absolutely stunning in a photoshoot that was done earlier this year! Disney Movies updated weibo with two of the shots for their #Mulan announcement post~#刘亦菲 #liuyifei #crystalliu #disney #disneymulan #mulan2019 pic.twitter.com/9wU7dLp1tO

— c-drama tweets (@dramapotatoe) December 1, 2017

Mulan x Liu Yifei#刘亦菲 #花木兰 #DisneyMulan #photography pic.twitter.com/cUGCEINuhj

— Knightly Cheng (@KnightlyCheng) December 2, 2017

#WorldwideHandsomeDay

For those who saw the hashtag on their social feed, you may be wondering what could this hashtag be for. Well, it’s probably not surprising for those familiar with KPOP but for the rest of us, who is this mysterious man that could live up to this hashtag.

The answer is: Kim Seok Jin from BTS and…

It’s his birthday today (4th Dec)! Over the weekend leading up to his birthday, fans from all around the world gathered on social media to dedicate their birthday wishes to their Jin. You may be wondering though, how did the term WorldWideHandsome come about? This may be one of the origin where Jin cheekily calls himself Worldwide handsome to a zombie (?)!

zombie: ???? jin: “jin sticker, it’s me, yeah worldwide handsome” zombie: *all smiles* #WorldwideHandsomeDay pic.twitter.com/uwlxxi2xYv

— happy jes and jin day 🎊✨ (@namjoonsunrise) December 3, 2017

#BTS #방탄소년단 #LOVE_YOURSELF 承 'Her' Concept Photo E version

A post shared by BTS official (@bts.bighitofficial) on Sep 7, 2017 at 8:00am PDT

Recently, BTS as a group has achieved some amazing milestones internationally. In May this year, the group’s extraordinary popularity on social networks led to its first Billboard Music Award win for Top Social Artist. Following after and since the release of Wings album, BTS’ popularity has grown tremendously in the States as well.

In September, BTS achieved the first first ever top 10 for a K-pop act on the Billboard 200 albums chart with Love Yourself album ranking at number 7. Later, their top hit “DNA” made its first entry to Billboard Hot 100 songs chart, debuting at number 85.

For the first time ever in the U.S, Seokjin’s solo Awake was played on the U.S radio station 103.7 in honor of his birthday. His solo is the only solo by BTS that has been played in the U.S! #WorldwideHandsomeDay pic.twitter.com/wM4ETbzrBJ

— Britany ♥️ Seokjin Day (@btslove_britany) December 4, 2017

In November, BTS was even invited to perform at the American Music Awards 2017 and their hashtag #BTSxAMAs trend worldwide on Twitter. BTS has definitely made a name for itself in the international music space, the same goes for all its individual members. In honor of Jin’s birthday, US radio station even played his solo. On Twitter alone, there are over 1.5 million tweets just for him!

So in celebration of #WorldwideHandsomeDay have this thread of videos with all of Jin's lines from every BTS MV to show him some love pic.twitter.com/3X3N5ez2jV

— ⓝⓘⓒ (@jhopeyea) December 3, 2017

When gravity tries to bring you down but you’re Kim Seokjin 😂💕#WorldWideHandsomeDay

A post shared by MXL Outfitters (@mxloutfitters) on Dec 3, 2017 at 1:41pm PST

Standard Chartered Singapore Marathon 2017

And…we're off to a scenic start for the 10km run this morning! All the best to runners taking a tour around the city's iconic Downtown Core 😄

A post shared by #SCSM2017 | 3 Dec 2017 (@sgmarathon) on Dec 2, 2017 at 3:28pm PST

The Standard Chartered Singapore Marathon (SCSM) has established itself as the marquee running event on Singapore’s sporting calendar and is proudly organized by IRONMAN Asia. It features the highly anticipated Full and Half Marathon as well as kids event, providing runners with a scenic view of Singapore’s iconic landmarks as they race through.

This year, SCSM was held on the 3rd of December and sold out to 48,400 participants for the first time. Kenya runners bagged home the top position for both male and female categories with Cosmas Kimutai and Pamela Rotich.

NATIONAL CHAMPION! 🥇 #SGMarathon #ASICSSG #FuelledByHTwoO

A post shared by Soh Rui Yong (@runsohfast) on Dec 2, 2017 at 4:54pm PST

For the national championship, Singapore top marathoners Soh Rui Yong and Rachel See clinched the local category!

Going by the official hashtag #SCSM2017, there are over 8000 posts on Instagram as participants shared their marathon experience.

And she said YES 💍 Congratulations to Willie & Karen! #SCSM2017 is the first time the couple is running together, and Willie carefully kept the ring with him throughout the whole Half Marathon. What's more precious is that the ring holds special significance as it's actually Willie's mom's engagement ring from 30 years ago 😍 Full interview with the couple up on our Facebook page at 11am!

A post shared by #SCSM2017 | 3 Dec 2017 (@sgmarathon) on Dec 2, 2017 at 6:04pm PST

When else would you get almost the whole city closed off for a weekend of events that brought 48,000 people from all over the globe together? Only for The Standard Chartered Singapore Marathon 💯 . A rare opportunity to be standing on the street at Esplanade Drive at 5am, ushering in the marathon runners just before sunrise! 🏃🏻‍♀️ . Despite the 3am call time and having been on my feet for 9 hours straight, I’m so grateful to have had this incredible hosting opportunity. I’ve learnt a lot from my fellow international cohosts Whit and Chiqui as well, and I truly hope to link up with you guys again! 🖤 Glad to have hosted Singapore’s biggest running event with you guys! . #SCSM2017 #marathon #singapore #asia @sgmarathon @stanchartsg @underarmoursg PC: @nicolequek

A post shared by SONIA (@soniachew) on Dec 2, 2017 at 11:01pm PST

Closing the year strong!!! 🏃🏽‍♀️ It was my first time taking part in the Standard Chartered and I opted to do the modest 10k because truth be told, I didn’t train. 🙈 With all the work and traveling I’ve been doing, I guess I just wanted to prove to myself that when you put your mind to something, you CAN do it. No matter how tired or lazy you are. No matter how much you’d rather sleep in on a Sunday morning instead of waking up at 6am. It was a wonderful experience and watching the THOUSANDS of people all running together this morning gave me a renewed love for the sport. Can’t wait to start training (properly this time!) for next year!!! Congrats to everyone who took part today!!! Now we’ve TOTALLY earned our Christmas feast! 😝🎄🍖🥔🥩🧀🍗🍝🍾 #NikeRunning #RunSociety #JustKeepRunning #JDISunday #SCSM2017

A post shared by Carla Dunareanu (@itsmecarlad) on Dec 2, 2017 at 8:52pm PST

STANDARD CHARTERED SINGAPORE MARATHON (19/20) “NAILED IT!” • I’m so so proud to share I achieved my targeted time of finishing 42.195KM in less than 4H30MINS. My timing according to the Gun Time Clock: 4H27MINS. NAILED IT! Go ahead and search my bib number: A15847 🙂 • How it went: I started my race a little too fast. I ran 21KM in less than two hours (1:52:49). Then, the 22KM – 30KM stretch at East Coast Park happened. I felt my left calf cramping up, and had to slow down to accommodate. It eventually cramped up and I had to stretch which took awhile and added a few minutes on to my timing. • I had to walk/jog from the 30-35KM mark. The cramp subsided but by then my legs were on shutdown. It was a very demoralising 35-41KM jog as I was under the impression that I wouldn’t be hitting my target time of finishing it in less than 4H30MINS, and going up The Benjamin Sheares bridge is a nightmare after running 36KM. But nearing the finish line, I saw the huge gun time clock say 4H26MINS. So..I ran for it. Literally. And nailed it. Thank you so much for all your messages of support and love. They kept me going! 🙂 • @sgmarathon @mediacorp @toggle_sg @987fm #987FM #Singapore #SCSM2017 #sp #running #42KM #scsmJO

A post shared by Joakim Gomez (@joakimgomez) on Dec 2, 2017 at 6:30pm PST

Baru teringat pagi tadi ada buat recovery long run pasca Matra100. Berbaju melayu mengelilingi kota Singa. Meriah disapa ramai.😅 . Ok ini last long run. Lepas ini off-season. Jumpa tahun hadapan!😉 . Marathon no.40 in the pocket #scsm2017 #StandardCharteredSingaporeMarathon2017 #strava #stravarun #instarunners #igrunners #standardchartered

A post shared by Hamid Ilhami (@hamid_ilhami) on Dec 2, 2017 at 9:59pm PST

#instagram #marketing #top #trending #weekends

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popularchips-blog · 7 years

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Micro Influencers, Small But Powerful

New Post has been published on https://popularchips.com/dailies/micro-influencers-small-but-powerful/

Micro Influencers, Small But Powerful

Who are micro influencers?

Different definition exists, but in general micro-influencers fall between celebrities and top tier mainstream influencers. They do not boast a huge follower base, usually having around 10,000 to 50,000. Of course, according to different brands and market size, the follower size of a micro influencer could go as low as 5,000 or even up to 100,000.

However, micro influencers have similar traits. They are social media content creators/ personas who grow their following with a niche and visual appeal, targeted at specific interests for example: fitness, baking, arts and illustration, fashion and travel.

Why micro influencers?

They have small but very targeted and dedicated followers

My #ULTRABOOSTX challenges me to go the distance as I take on a new unfamiliar route at the ‘YOU ARE WHERE YOU RUN’ this Saturday @ adidas Publika from 7-9am. #adidasMY @adidasRunning · Im so trilled and overwhelmed by the number of comments that flooded my post. Unfortunately, I can only choose 3 pairs to join my team and this is done solely based on the comments posted. Trust me, it was definitely not an easy task to decide which to choose as there are just too many encouraging and motivating comments! So, 1: @phuayee @sam.w.mun 2: @syee628 @hying23 3: @badtzjac @chaeyron you guys are the lucky ones this time!! I am so excited for what is about to come! Stay tune for more updates! · 对有选择困难症的我来说，只能挑选三对回应的朋友加入#adidasTeamLenna 真是太为难人了。以下是几经煎熬之后出炉的名单： 1: @phuayee @sam.w.mun 2: @syee628 @hying23 3: @badtzjac @chaeyron 这个星期六（8/7）早上7-9 Publika见咯！再次，感谢大家精彩的留言。

A post shared by Lenna Lim 林家冰 (@lennalim) on Jul 5, 2017 at 4:08am PDT

Actor and cyslist @lennalim for @adidas (Malaysia)

With their niche appeal, they have a dedicated following who truly appreciates what they are doing. Take for example, a micro influencer who is a fitness enthusiast and avid gym go-er who regularly updates his followers on his diet plans and exercise routine. One can expect his followers to include someone who looks up to the influencer as a fitness role model, motivated by his regular routine and keen to try out some of his recipes.

That’s the beauty of micro influencers – they really do influence the right people.

The energy. This night. 🙌 Shout to @adidasnyc + @asos_us for putting together a killer three days at #powerweeknyc. Honored + thankful to have the opportunity to lead a fearless group tonight. ⚡⚡ #sponsoredbyadidas

A post shared by Elise Young (@elisesbodyshop) on Sep 21, 2017 at 6:14pm PDT

Fitness guru @elisebodyshop with @adidasnyc and @asos_us

As compared to celebrities who may reach a wide audience but their diverse mix of follower base comes from all walks of life, can brands be sure that most of them are the consumers they are looking for?

They are more authentic and convincing

As compared to mega celebrities, yes they do provide the wide reach and brand awareness but do consumers really believe in them for promoting a certain product? A pop singer endorsing a professional camera? Does she even shoot? In comparison to a micro influencer who is a dedicated photographer and showcases his beautiful visuals on his account, who is more convincing?

"Tough times are coming for those who find self worth in the amount of likes." -David Kondryuk #sperry #odysseysawait

A post shared by 🍤Slava Daniliuk (@slavatheshrimp) on Mar 30, 2016 at 1:40pm PDT

@darylaiden for @sperry_sg

Micro influencers are more personally and emotionally invested in creating as well as perfecting their social media materials. While top celebrities and influencers could simply post with a bottle of drink in hand, these micro influencers would go that extra mile and effort to brainstorm and craft the perfect photo with a personal touch.

Showing off (a little bit hehe) my @sperry_sg shoe collection! Can you also spot my new lace blings?! My Sperry Family are having an event this Saturday, 30th September, between 1-6pm at their VivoCity boutique for you to get the bling and personalisation treatment too!! More on my IG Stories! #ad

A post shared by Daryl Aiden Yow (@darylaiden) on Sep 27, 2017 at 7:04am PDT

@slavatheshrimp for @sperry

In addition, most of these micro influencers are relatively new to brand endorsement. This is the perfect time for brands to capture them and even make them an ambassador. These fresh faces are essentially a “blank canvas” that could help shape a brand with you. In stark contrast for top celebrities and influencers with a long list of endorsement history, their account and followers may have already been exposed to a saturated level of brands.

They have higher engagement and performance (LOWER cost per engagement!)

The top goal for most, if not all social media and influencer marketing efforts has got to be creating talk and resonance among the audience – and the metric to measure is engagement rate. Again, there could be different ways to measure engagement rate but the mos commonly agreed upon is a combination of likes and comments of a post in relation to the total following size of an influencer.

THIS photo featuring the latest and smallest machine ever, the Nespresso Essenza Mini, marks as my most challenging photograph ever! Almost 20 hours of work went into this photo! So there you go: The Nespresso Candyland! This machine is so tiny and minimalistic, and it inspired me to create this visual. Guess who can now have coffee whenever he wants to in the office? 🙇🏻 If you plan on getting one to enjoy your big coffee moment, here's a discount code by Nespresso: SGSmallandOnly. With this promo code, enjoy an additional complimentary set of 2 View Espresso cups in addition to the islandwide promo, when you purchase the machine at any boutique / online! #NespressoSG #MyBigCoffeeMoment

A post shared by Daryl Aiden Yow (@darylaiden) on Sep 13, 2017 at 6:08am PDT

Due to the various factors above, micro influencers are able to create content that are truly resonating with his/her followers and it is not hard to imagine why they usually get an average of two to five times more organic engagement per Instagram post, compared to those with more than 100,000 followers.

Today's lunch, with a side of COOKIE DOUGH! 😍The newest member of @squareorganics square bars is here, and I couldn't think of a more perfect flavor 💜This will be the BEST snack for my evening classes later 🙌🏼Use the code DAISYBEET for 20% off your order of these bad boys 🤤I hope everyone is having a great Tuesday!

A post shared by 🍋Alex Aldeborgh (@daisybeet) on Sep 19, 2017 at 10:25am PDT

Healthy eating enthusiast @daisybeet for @squareorganics

A smaller following also allow these micro-influencers to get down to the details and smallest conversation with all her followers. As opposed to a celebrity/mega influencer who’s comment section could be flooded with both quality and spams, micro influencer can answer to every comment and queries on both public comment and even direct inbox. This helps followers to understand the influencers better and create a deeper level of connection and trust.

They create amazing content!

Another beauty of micro-influencer is that they are usually content creator themselves and often a professional in their field. They are professional and passionate individual in their field, it could range from illustration, creating short video (web series) to photography.

Who said pants can’t be feminine and sexy? You can make any item you like stylish and unique! . . My illustrated stickers for @esteelauder Double Wear Cushion BB are now available regionally (Singapore, Malaysia, Japan, South Korea, Thailand, Indonesia, Hong Kong, Australia and more!!) I can't wait to see what you dress your compact cushion with! 💋 . #byGraceCiao

A post shared by Grace Ciao Fashion Illustrator (@grace_ciao) on Jul 6, 2017 at 6:26am PDT

Fashion illustrator @grace_ciao for @esteelauder

Some of my recent illustrations for @Asics! These lovely #Liberty prints will motivate you to get off the couch! 😅 . . . . #illustrationdaily#art_spotlight#asicssg#makearteveryday#fashionsketch #byGraceCiao

A post shared by Grace Ciao Fashion Illustrator (@grace_ciao) on Sep 21, 2017 at 11:05pm PDT

Fashion illustrator @grace_ciao for @asics

Brands can approach these micro-influencers to co-create content for their social media strategy. They are able to turn any product/ services into something fresh and innovative with a tinge of personal characteristics that is perfect for their audience.

Quality over quantity; instead of going for the big numbers, go for those that matters and are most relevant!

#influencers #instagram #marketing #micro influencers #social media #top

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