#aviationgin

[davidapringle]

“Yeah….. I’m Deadpool “ HeHeHe #deadpool #marvel #robliefeld #stanlee #ryanreynolds #aviationgin #catchphrase 💀pool https://www.instagram.com/p/Co1EoMDrm5Mu7TE7WCjwhz_zaVKrycZVvzx2_80/?igshid=NGJjMDIxMWI=

[warrenenglish]

Dirty martini - Aviation Gin and Feta Stuffed Olives #aviationgin #martini #shotoniphone #lightroommobile #firepit (at Parker Falls, Raleigh) https://www.instagram.com/p/CjWdA4pptPo/?igshid=NGJjMDIxMWI=

[maximumwobblerbanditdonut]

Someone had to say it. Then make it. Then drink it. #NegroniWeek @aviationgin

@ vancityreynolds

Posted 18th September 2024

[unionstationnorthampton]

This magical looking elixer is an Aviation Martini- @aviationgin, @luxardousa maraschino liqueur, creme de violette, & lemon juice with a brandied cherry. We tend to stay pretty grounded, but we encourage flights of fancy 🛩🍸 . . . . . . . . . . . . . . #martini #mixology #gin #cocktail #drinksofinstagram #layereddrink #northampton #newengland #purple #colorfuldrink #aviation (at Tunnel Bar) https://www.instagram.com/p/CjEb-fyMCN4/?igshid=NGJjMDIxMWI=

[cincinnatiwolverine]

I've recently (for the last year) been turned on to gin and tonic. They're not difficult to make and can actually be very tasty. #mine #notpromotional #aviationgin #ginandtonic #ginandicewater #christmas #decorations #Xmas

[slingslowborn]

@WIPO honk! @RyanReynolds @Trolli_USA @AviationGin the product is groovy bears and groovy bears are for men to buy to share with men or with lady friend / the Ryan Reynolds with Master Chief order includes four cases of gin, and the narcotic blend of choice fit for a fine child proof cap on the large glass jar of groovy bears

[themarquesman]

Reflecting on reflecting. The journey to the start line.

The concept of becoming a self-reflective practitioner feels somewhat daunting.

Rather than just getting on with the creative task at hand, the discipline of reflection seems to continually prompt the question “why?”. It also seems to call for an internal running commentary to accompany any progress being made.

However, it immediately seemed less daunting to me when I realized that internal commentary has been happening all along. I’m sometimes tuned out to it, or I have the volume turned down on that inner voice in my head. Or I simply take it for granted. But it’s always been there. Always asking “why?” and pushing, navigating towards a solution.

Through my career in advertising, I’ve held roles in Design, Art Direction and Copywriting. In each of those disciplines, and at all levels of responsibility, I’ve always been fascinated by two things. The first being the extraordinary power of creativity to move and mobilize people – to join something, quit something, sign something, oppose something or get behind something. The second thing that has never ceased to intrigue me is how “off-pattern” or counter-culture work always seems to get disproportionate share of attention in the market.

Like this masterstroke from Balenciaga that captured the imagination of the world. The clothes cross over beautifully into the animated world. The vibrant colors of the collection and the colorful Simpsons characters' personalities made for an attention-grabbing collaboration that was impossible to ignore.

BalenciagaSA (2021) The Simpsons | Balenciaga, YouTube. YouTube. Available at: https://www.youtube.com/watch?v=PZHESOq-Gkw (Accessed: October 26, 2022). 

Or how Reddit won the advertising Super Bowl with their 5 second Big Game ad. It looked like a glitch in the broadcast. This message popped up for a second before disappearing, forcing the viewer to rewind and pause to read the ad to see what it was. Touchdown.

Reddit super bowl commercial (2021) YouTube. YouTube. Available at: https://www.youtube.com/watch?v=wtR1kB9RXVo (Accessed: October 26, 2022). 

Or how Ryan Reynolds pokes fun at established norms in all brands and campaigns that he’s involved with. Always with creative class. Note the perfectly orchestrated color palettes.

AviationGin (2021) Ryan Reynolds' vasectomy, YouTube. YouTube. Available at: https://www.youtube.com/watch?v=rtRl9HZGZEE (Accessed: October 26, 2022). 

As ad agency, BBH puts it “when the world zigs, zag.”

For me, that’s what effective work is all about. If there isn’t a tension of some kind in the work, there’s bound to be no attention of any kind paid to it.

There’s a great book by Sam Conniff titled “Be More Pirate” that really gets under the skin of approaching today’s creative and business challenges in an off-pattern, counter-culture way. Conniff provides an inspiring and insightful look into the Golden Age of Piracy. Conniff spells out how the odds were hugely stacked against the pirates in every way, and how the order of the day favored the upper-class minority. Rather than try and win by playing by the rules, the pirates not only broke the rules, they completely rewrote them. They created their own code built on the meaningful principles of accountability, equality and freedom.

Be More Pirate. Available at: https://www.bemorepirate.com/buy (Accessed: October 26, 2022). 

The pirates were immensely effective, not because they had scale, but because they could collaborate efficiently. They were feared and revered far and wide. Their stories were told and retold the world over – because they didn’t conform. They went against the grain. They not only challenged the status quo, they dismantled it, and installed their own ‘new normal’.

Here’s to being deliberate in thinking different, and crossing new horizons!

­­­Sources:

AviationGin (2021) Ryan Reynolds' vasectomy, YouTube. YouTube. Available at: https://www.youtube.com/watch?v=rtRl9HZGZEE (Accessed: October 26, 2022). 

BalenciagaSA (2021) The Simpsons | Balenciaga, YouTube. YouTube. Available at: https://www.youtube.com/watch?v=PZHESOq-Gkw (Accessed: October 26, 2022). 

Buy now (no date) Be More Pirate. Available at: https://www.bemorepirate.com/buy (Accessed: October 26, 2022). 

Catmul, E. (2014) Creativity, Inc: Overcoming the unseen forces that stand in the way of true inspiration. New York: Random House.

Reddit super bowl commercial (2021) YouTube. YouTube. Available at: https://www.youtube.com/watch?v=wtR1kB9RXVo (Accessed: October 26, 2022). 

[ultrarawsblog]

"Happy Fuckin Birthday to Ryan Reynolds! I mean cmon guys how the schmuck does he gets birthday wishes and I don't? Ever heard about Happy Birthday wade? Or Happy Birthday Deadpool? Where's my crispy chocolate cake? I'm gonna snap the shit out of this gauntlet and make a whole World Deadpool Day!" @vancityreynolds . . #deadpool #happybirthday #ryanreynolds #marvel #marvelcomics #marvelcinematicuniverse #mcu #wolverine #aviationgin #birthday #greenlantern #pokemon #pikachu #deadpool2 #joshbrolin #thanos https://www.instagram.com/p/B3-A602HriP/?igshid=70hi1xctr88j

[mykylc]

View this post on Instagram

A post shared by My eyes are in the skies! (@mykylc_azmike)

#relax #relaxation #gin #aviationgin #phoenix #audioslave https://www.instagram.com/p/CAMMygupX_n/?igshid=vq5e23n9klvr

[tracilala]

View this post on Instagram

A post shared by Jason Momoa News and More (@tracilala)

😂😂😂😂 @vancityreynolds . Reposted from @drfakenstein (@get_regrann) - I have fond memories of @vancityreynolds time as an @abba member and also sneaking that bottle of @aviationgin into the music videos. Happy New Year 🥳 . . . . . #ryanreynolds #happynewyear #abba #aviationgin #2020 #deadpool #freeguy #6underground #drfakenstein #deepfake #paperspace - #regrann https://www.instagram.com/p/B6uMjgspXB3/?igshid=kshn0oahl47c

[maximumwobblerbanditdonut]

It's the most wonderful time of the year. Happy #NegroniWeek everyone with Ryan Reynolds and @aviationgin 🍸

@vancityreynolds and @aviationgin

Posted 17th September 2024

[thedarrelljames]

I’m not really a Pokémon fan. But I’ve just watched the live action movie that stars @vancityreynolds. I never thought I’d love the film, perhaps it’s because Ryan was in it and that made it all extra good. Alright! OK! I’m biased! I love everything with Ryan Reynolds in it. Heck! I think I would even learn to drink gin just to support Aviation Gin… hehehe… 🤘😉👌 . . #ryanreynolds #aviationgin #pokemon #pikachu #DarrellJames #singer #singersongwriter #model #actor #producer #songwriter #artist https://www.instagram.com/p/B60mnjDJmbu/?igshid=mnq1l17sor9r

[graphisch]

.@vancityreynolds I already had bikes. So ... @aviationgin Merry Christmas. . . i have many bikes no need for a peloton ryan reynolds’ gin . . #haiku #poetry #poet #poetsofinstagram #ineversaiditwasgoodpoetry #merrychristmas #ryanreynolds #aviationgin #idontdrinkgin https://www.instagram.com/p/B6f5NOyp1SX/?igshid=1b6gczuo2vr1z

[whitmore55]

Tonight's cocktail: The Giddy Gelfling, in honor of The Dark Crystal. 2 oz. Gin 1.5 oz. Blackberry liqueur 1 oz. Lemon juice. Top with citrus soda. #aviationgin #cremedemure #vedrenne #lemonjuice #7up https://www.instagram.com/p/B12Z-Ztpaja/?igshid=em6yohixmvs2

[slingslowborn]

@WIPO honk! @RyanReynolds @Trolli_USA @AviationGin the product is groovy bears and groovy bears are for men to buy to share with men or with lady friend / the Ryan Reynold with Master Chief order includes four cases of gin, and the narcotic blend of choice fit for a fine child proof cap on the large glass jar of groovy bears