#best hospital promotion company in Kolkata

[hospitalitymanagement]

Understanding the Business Side of Hotel Management

The field of hotel management is usually viewed as a glamorous career choice that offers opportunities to work in lavish settings and interact with a variety of people. However, underneath the glamor lies a complicated business environment that requires a profound understanding of all aspects of finance, management, and operations. The business aspect of hotel management is what drives the industry forward. This makes it vital for future hoteliers to learn these techniques to excel in their careers, and pursuing education at one of the best hotel management colleges in Kolkata can provide the necessary foundation to succeed.

The Financial Backbone of Hotel Management

At the heart of every successful hotel is a solid financial base. Hotel management isn't only about providing excellent guest experiences but equally about ensuring profitability. This requires a thorough knowledge of economic concepts such as forecasting and budgeting, as well as revenue control. Hotel managers need to be proficient at balancing operational expenses and revenue to ensure that their business is able to continue operating.

The ability to manage revenue is especially important within the hotel industry. It requires analyzing trends in the market as well as customer behavior and occupancy rates to establish the best pricing strategies. By adjusting room rates according to the need, hotel managers can increase revenue while preserving occupancy. It's a tricky balance action that requires an analytical mind and a thorough knowledge of the market.

Marketing and Brand Management

In the current competitive environment of hospitality, effective marketing and brand management are essential for a hotel's successful operation. Marketing: Hotel managers must know the best strategies for marketing, which include social media, digital marketing, and public relations. Establishing a solid brand image and maintaining a good image is crucial to attracting and keeping customers.

Marketing in the hospitality industry is not just about advertising. It is about creating and providing an experience consistent with the brand that is a hit with the intended public. This is every aspect of the hotel's brand image, from the quality of the service that is provided. Effective hotel management college in Kolkata needs to be aware of the importance of positioning their brand and the best way to distinguish their establishment from others.

In addition, CRM (CRM) plays an important role in the strategy of marketing. Hotels that excel at CRM are able to create loyal customers that not only return but also become advocates of the company. This requires a systematic approach to customer engagement, personalized services, and a system for managing feedback.

Human Resources and Leadership

The success of any hotel depends on its staff. From front desk personnel to the housekeeping crew, each person plays an important role in providing a smooth customer experience. Thus, managing human resources is an essential aspect of the management of hotels. Hotel managers need to be adept at finding, training, and keeping talents.

Leadership is a crucial element of management in hotels. An effective hotel administrator has to be competent in motivating and energizing their employees, thereby creating an environment of positive energy that promotes collaboration and high quality. Effective leadership also requires determination, conflict resolution, and the capability to adjust to the changing climate.

Alongside traditional HR tasks, hotel managers must also pay attention to employee satisfaction and engagement. Turnover: Hospitality is well-known for its high rate of turnover, which is why it is crucial to establish a supportive environment and value employees. This will not only increase employee retention but also contribute to better experiences for guests.

Operations Management and Guest Services

The management of operations is the core of hotel administration. It entails overseeing the day-to-day operations of the hotel to ensure that everything runs well and smoothly. This includes coordinating the front desk cleaning, housekeeping, food, beverages, and maintenance. The hotel manager should be able to manage these various departments to ensure a unifying customer experience.

Customer service is the core of the hotel's operations. Offering excellent client service sets hotels apart from other hotels. Hotel managers must be proactive when it comes to addressing guests' demands, resolving any issues, and making sure that each guest is left with a positive experience.

In addition to providing guest service, hotel managers need to be focused on operational efficiency as well. This includes streamlining processes, cutting down on the amount of waste, and optimizing resources to boost profits. In particular, energy-saving strategies can drastically reduce operating costs while increasing sustainable development.

Strategic Planning and Business Development

Strategic planning is crucial to the longevity of success for any business. It is about creating objectives, identifying opportunities, and devising strategies to meet these goals. Changes: Hotel managers need to be able to anticipate trends in the market, adjust to industry changes, and make informed choices that lead to growth.

Business development is another important aspect of managing a hotel. It involves finding new sources of revenue, expanding the services offered by the hotel, and looking into collaborations or partnerships. Hotel managers must be nimble entrepreneurs, always seeking ways to improve the offerings of the hotel and to attract new customers.

Many hotels are looking into the idea of experiential travel, in which guests can enjoy individual experiences that are unique and personalized. This can range from guided excursions to cooking classes and wellness retreats. With these types of experiences, hotels are able to differentiate them from their competitors and draw clients with a wider range of interests.

Technology and Innovation

Hospitality is swiftly growing, and technology plays an important role in the future management of hotels. From booking sites that are online to mobile check-ins and smart room technology, the latest innovation has transformed the way hotels function and interact with their guests.

Modern hotel managers must be adept with technology and willing to embrace innovative technologies that improve the experience of guests and increase efficiency in operations. This system covers anything from property management systems (PMS) and CRM software to customer relations management (CRM) software and digital marketing tools.

The implementation of an ERP system can help streamline processes by automating processes like billing, reservations, and housekeeping administration. This reduces the workload for staff and offers easier and more efficient guest service.

Education and Training in Hotel Management

With the many complexities involved in hotel management, formal education is vital for those who want to become hotel managers. The pursuit of a degree or diploma in hotel management could give students the abilities and skills to be successful in the highly competitive field.

If you are looking to pursue a degree in Kolkata, there are a number of the most prestigious hotel management colleges in Kolkata that provide comprehensive courses that encompass the entire spectrum of management in hotels, including marketing, finance, human resources, and operations. These programs aim to provide students with the theoretical and practical knowledge to prepare them for a rewarding career in the hospitality industry.

Conclusion

One of the more trusted colleges is the Hotel Management College located in Kolkata, which is recognized for its focus on learning through experience and exposure to the industry. Students can engage in internships, workshops, and visits to industry and gain hands-on experience that can be valuable to use in real life.

Suppose you're looking for an easier course or a shorter course. In that case, a Diploma in Hotel Management in Kolkata can give you an excellent foundation in the most important areas of hotel management. This program is suitable for people who want to swiftly enter the workforce and begin building their careers in the hospitality sector.

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Best Hotel Management Colleges in Kolkata

Aside from its active lifestyle and rich cultural legacy, Kolkata is home to some of India's best educational institutions. Among the several specialties, Best Hotel Management Colleges in Kolkata has become a well-liked option for students who want to work in the hospitality sector. There are several prestigious universities in the city that provide excellent hotel management education and training. The Guru Nanak Institute of Hotel Management (GNIHM) is one of the top organisations in this industry.

Guru Nanak Institute of Hotel Management (GNIHM)

Situated in the centre of Kolkata, GNIHM is a leading university for hotel management education. GNIHM offers its students a thorough education with an emphasis on the industry. It is affiliated with the National Council for Hotel Management and Catering Technology (NCHMCT) and has been authorised by the All-India Council for Technical Education (AICTE). The institution provides a range of undergraduate, graduate, and certificate programmes that are intended to provide students the abilities and information needed to succeed in the hospitality industry.

Courses and Curriculum

The Bachelor of Hotel Management and Catering Technology (BHMCT), Master of Hotel Management (MHM), and other diploma programmes are among the courses that GNIHM provides. All facets of hotel administration are covered by the carefully designed programme, from cleaning and front desk operations to food and beverage services and culinary arts. The courses guarantee that students are adequately equipped for the fast-paced hospitality business by combining academic knowledge with hands-on training.

Modern Facilities

The modern infrastructure of GNIHM is one of its defining features. The institution has modern training restaurants, well-stocked kitchens, and contemporary classrooms that provide a realistic setting for students to polish their talents. To support an all-encompassing educational experience, the campus also has lecture rooms, computer laboratories, and a well-stocked library. Regular simulation exercises and a variety of mock sets demonstrate the emphasis on hands-on training.

Industry Connections and Placement Opportunities

Due to GNIHM's solid relationships with top hotel and hospitality chains, its students will have good placement chances. The college's placement cell puts forth a lot of effort to link students with possible employers by setting up industrial visits, internships, and campus recruiting efforts. Renowned companies like Marriott International, ITC Hotels, Taj Hotels, and Oberoi Group are just a few examples of top recruiters. Through these relationships, students are able to get important industry exposure in addition to securing attractive employment offers.

Experienced Faculty and Holistic Development

The GNIHM faculty is made up of academics and seasoned professionals who provide a plethora of expertise and industry insights to the classroom. To successfully engage pupils, they make use of innovative teaching strategies and emphasise interactive learning. GNIHM places a strong emphasis on students' overall development in addition to academics by promoting involvement in extracurricular activities, cultural events, and sports. To keep students up to date on the newest trends and advancements in the hospitality business, the institution also hosts seminars, guest lectures, and workshops led by professionals in the field.

Student Support and Alumni Network

Strong student support services are provided by GNIHM, such as mentoring programmes, academic help, and career counselling. Another helpful resource for current students is the college's robust alumni network, which offers networking opportunities and career guidance. Graduates of GNIHM have gone on to have tremendous success in a variety of hospitality-related fields, both domestically and internationally.

Kolkata has a number of top-notch educational facilities for students hoping to pursue a lucrative career in hotel management. The Guru Nanak Institute of Hotel Management (GNIHM) is distinguished among them by virtue of its extensive curriculum, modern facilities, solid industry contacts, and dedication to holistic development. Selecting GNIHM for your hotel management education will help you get started on the path to a happy and successful career in the hospitality sector.

[evergreenhomepaint1]

Commercial Painting: Enhancing Business Spaces with Color By Best Painting Contractors in Kolkata

Introduction to Commercial Painting

Commercial painting goes beyond merely applying color to walls; it’s about transforming business spaces into environments that reflect professionalism, creativity, and brand identity. Whether it’s an office building, retail store, or hospitality establishment, the right choice of colors can significantly impact the atmosphere and perception of a space.

Importance of Color in Business Spaces

Color psychology plays a crucial role in influencing human emotions and behaviors. For instance, warm tones like red and orange can evoke feelings of excitement and energy, making them suitable for dynamic environments such as restaurants or gyms. On the other hand, cool hues like blue and green promote a sense of calm and tranquility, making them ideal for offices or healthcare facilities.

Factors to Consider Before Painting

Before embarking on a commercial painting project, several factors need to be considered. Firstly, choosing the right colors that align with the brand’s image and target audience is essential. Secondly, thorough surface preparation, including cleaning and repairing, ensures a smooth and long-lasting finish. Lastly, using high-quality paints and materials is paramount for achieving professional results.

Benefits of Professional Painting Services

While DIY painting may seem cost-effective initially, it often leads to subpar results and additional expenses in the long run. Professional painting services in Kolkata, such as those offered by Evergreen Home Paints, bring expertise, efficiency, and quality assurance to the table. Their team of skilled painters ensures a seamless painting process from start to finish.

Evergreen Home Paints: A Trusted Name in Kolkata

Evergreen Home Paints is a leading provider of painting services in Kolkata, renowned for its commitment to quality and customer satisfaction. With a wide range of services catering to both residential and commercial clients, they have established themselves as a trusted partner for transforming spaces with color.

Commercial Painting Process

The commercial painting process begins with an initial consultation where the client’s requirements and preferences are discussed. This is followed by meticulous planning and preparation, including surface inspection, color selection, and scheduling. Once everything is in place, the painting team executes the project with precision and efficiency, ensuring minimal disruption to the client’s business operations.

Case Studies: Successful Commercial Painting Projects

To showcase their expertise and capabilities, Evergreen Home Paints highlights some of their successful commercial painting projects. From corporate offices to retail outlets, each case study demonstrates their attention to detail, craftsmanship, and ability to exceed client expectations.

Testimonials from Satisfied Clients

Clients who have availed Evergreen Home Paints’ services testify to the quality of their workmanship and professionalism. Their positive experiences serve as a testament to the company’s dedication to delivering exceptional results.

FAQ Section

What are the benefits of commercial painting? Commercial painting enhances the aesthetic appeal, durability, and value of business spaces, creating a positive impression on customers and employees alike.

How long does a commercial painting project typically take? The duration of a commercial painting project depends on factors such as the size of the space, surface condition, and complexity of the job. However, Evergreen Home Paints strives to complete projects within agreed timelines to minimize disruption.

Can commercial painting disrupt business operations? Professional painting contractors like Evergreen Home Paints are mindful of minimizing disruptions to business operations. They work closely with clients to schedule painting activities during off-peak hours or weekends whenever possible.

What makes Evergreen Home Paints stand out among other painting contractors? Evergreen Home Paints stands out for its commitment to quality, reliability, and customer satisfaction. With a team of skilled painters and premium-quality products, they ensure superior results on every project.

What factors affect the cost of commercial painting projects? The cost of commercial painting projects varies depending on factors such as the size of the space, surface condition, choice of paints, and additional services required. Evergreen Home Paints provides transparent pricing and works within the client’s budget constraints.

Conclusion

In conclusion, commercial painting is not just about adding color to walls; it’s about creating inviting, professional, and memorable spaces that reflect a brand’s identity and values. By partnering with trusted painting contractors like Evergreen Home Paints, businesses can enhance their aesthetics and elevate their customer experience.

[pramandu]

Meet Dr. Purnendu Roy – Your Best Doctor for Gallbladder Stone Surgery in Kolkata

Dr. Purnendu Roy, born in 1960, is a highly accomplished surgeon renowned for his expertise in laparoscopic surgery. He earned his MBBS and MS (Surgery) from JIPMER, Puducherry, and received his FRCS degree from England in 1987. With extensive experience gained from prestigious institutions in England and India, Dr. Roy has performed over 1,51,600 surgeries in his illustrious 28-year career. He is the owner of Genesis Group of Companies, including Genesis Hospital, and is known for his charitable work at Anandalok Hospital. Dr. Roy's clinic offers top-notch care for gallbladder stone surgery in Kolkata, with a focus on advanced techniques and compassionate treatment.

Why Choose Dr. Purnendu Roy?

1. Expertise in Laparoscopic Surgery: Dr. Purnendu Roy is renowned as one of best laparoscopic surgeon in Kolkata, with years of experience in performing intricate procedures with precision and care. Laparoscopic surgery, also known as minimally invasive surgery, offers numerous benefits over traditional open surgery, including smaller incisions, reduced pain, faster recovery, and minimal scarring.

2. Specialization in Gallbladder Stone Surgery: When it comes to gallstone-related ailments, trust matters. Dr. Purnendu Roy specializes as the best Laparoscopic Surgeon for gallstone surgery in Kolkata, offering patients a comprehensive approach to diagnosis, treatment, and post-operative care. Whether it's gallstone removal or complex gallbladder surgeries, Dr. Roy's expertise ensures optimal outcomes and patient satisfaction.

3. State-of-the-Art Facilities: Our clinic is equipped with state-of-the-art infrastructure and advanced medical technology, enabling us to deliver world-class surgical care in a safe and comfortable environment. From pre-operative evaluations to post-operative follow-ups, we prioritize patient safety and well-being at every step of the journey.

Comprehensive Gallstone Care

At Dr. Purnendu Roy's Clinic, we understand that dealing with gallstones can be daunting. That's why we offer a comprehensive range of services with the best surgeon for gallstone in Kolkata to address various gallstone-related concerns, including:

Diagnostic Evaluations: Accurate diagnosis is the first step towards effective treatment. We utilize advanced imaging techniques and laboratory tests to precisely identify the presence and severity of gallstones, allowing for personalized treatment plans.

Minimally Invasive Surgery: As advocates of minimally invasive techniques, we specialize in laparoscopic gallbladder surgery, also known as cholecystectomy. This approach involves making small incisions and using specialized instruments to remove the gallbladder, resulting in quicker recovery and minimal scarring.

Post-operative Care: Our commitment to patient care extends beyond the operating room. We provide thorough post-operative guidance and support to ensure a smooth recovery process. Our team remains readily available to address any concerns or queries post-surgery, promoting optimal healing and long-term well-being.

Conclusion: Experience Excellence in Surgical Care

In conclusion, when it comes to best doctor for gallbladder stone surgery in Kolkata, Dr. Purnendu Roy stands out as the premier choice. With a combination of expertise, innovation, and compassion, we strive to deliver excellence in surgical care, empowering patients to regain their health and vitality. Don't let gallstones hold you back - schedule a consultation with us today and take the first step towards a healthier tomorrow.

For More Details Please Contact

Best Laparoscopic Surgeon in Kolkata

Dr. Purnendu Roy

1655, Rajdanga Main Rd, Sarat Park,  

Rajdanga, Kasba, Kolkata 700107

drpurnendu1@gmail.com

Call: +91 90622007396

[investoptionwin]

Securing Your Well-Being: Why Health Insurance is Essential for Every Individual

Introduction: In today’s fast-paced world, where uncertainties abound, health insurance stands as a vital safeguard, offering financial protection and peace of mind against unforeseen medical expenses. However, the importance of health insurance extends beyond mere financial security. In this blog, we delve into the reasons why health insurance is a necessity for every individual, while also exploring options like the best health insurance company in India and the best Mediclaim policy in Kolkata.

Financial Protection: One of the primary reasons why health insurance is essential is financial protection. Medical emergencies and healthcare expenses can be exorbitant, often leading to a significant financial burden on individuals and their families. Health insurance provides a safety net, covering hospitalization costs, surgeries, medications, and other medical expenses, thereby ensuring that individuals can access quality healthcare without worrying about the financial implications.

Access to Quality Healthcare: Health insurance empowers individuals to access timely and quality healthcare services without any delay. With a health insurance policy in place, individuals can seek treatment at reputed hospitals and healthcare facilities, ensuring that they receive the best possible care without compromising on quality or affordability.

Preventive Care and Wellness Programs: Many health insurance policies offer coverage for preventive care and wellness programs, encouraging individuals to adopt a proactive approach to health management. From routine health check-ups and screenings to vaccination programs and wellness initiatives, health insurance promotes preventive care, helping individuals identify and address health issues at an early stage.

Peace of Mind: Health insurance provides individuals with peace of mind, knowing that they are protected against unforeseen medical expenses and emergencies. This peace of mind extends not only to the policyholder but also to their loved ones, who can rest assured knowing that their health and well-being are safeguarded by comprehensive health insurance coverage.

Tax Benefits: Health insurance offers attractive tax benefits under Section 80D of the Income Tax Act, making it a smart financial investment. Policyholders can avail of tax deductions on premiums paid towards health insurance for themselves, their spouse, children, and parents, thereby reducing their taxable income and maximizing savings.

Exploring Options: Best Health Insurance Company in India and Best Mediclaim Policy in Kolkata When it comes to choosing the best health insurance company in India and the best Mediclaim policy in Kolkata, several factors come into play:

Reputation and Reliability: Look for health insurance companies with a strong reputation for reliability, prompt claim settlement, and excellent customer service. Research customer reviews, claim settlement ratios, and industry rankings to identify the best health insurance company in India.

Coverage and Benefits: Evaluate the coverage options and benefits offered by different health insurance policies. Look for comprehensive coverage, including hospitalization expenses, pre and post-hospitalization costs, ambulance charges, and critical illness coverage.

Network Hospitals: Consider the network of hospitals and healthcare providers associated with the health insurance company. Opt for policies that offer a wide network of hospitals in Kolkata, ensuring easy access to quality healthcare services without any hassle.

Affordability and Premiums: Compare the premiums and affordability of different health insurance policies. Choose a policy that offers comprehensive coverage at competitive rates, ensuring value for money and long-term financial security.

Conclusion: In today’s uncertain world, health insurance is not just a financial product but a crucial necessity for every individual. From providing financial protection and access to quality healthcare to promoting preventive care and offering peace of mind, health insurance plays a pivotal role in safeguarding the health and well-being of individuals and their families. By choosing the best health insurance company in India and the best Mediclaim policy in Kolkata, individuals can ensure comprehensive coverage and financial security, paving the way for a healthier and more secure future.

[wealthview]

Apeejay Surrendra Park Hotels Limited IPO Date, Price, GMP, Company profile, financials & risks: Dec 23

New Post has been published on https://wealthview.co.in/apeejay-surrendra-park-hotels-limited-ipo/

Apeejay Surrendra Park Hotels Limited IPO Date, Price, GMP, Company profile, financials & risks: Dec 23

Apeejay Surrendra Park Hotels Limited IPO: Apeejay Surrendra Park Hotels Limited (ASPHL) is a leading Indian hospitality chain, operating luxury and mid-market hotels, resorts, and convention centers across India. Established in 1971, they boast a rich legacy with brands like The Park, Park Exotica, The Fern, and Beacon Hotels. The Indian hotel industry is expected to witness significant growth in the coming years driven by strong domestic travel and a flourishing tourism sector.

Apeejay Surrendra Park Hotels Limited IPO Details:

IPO Dates: Yet to be announced. The Draft Red Herring Prospectus (DRHP) has been submitted to SEBI, but the open/close and listing dates are pending approval.

Offer Size: ASPHL aims to raise Rs. 1,050 crore through the IPO. This comprises a fresh issue of shares worth Rs. 650 crore and an Offer for Sale (OFS) of Rs. 400 crore from existing investors and promoters.

Price Band: Not yet revealed. The price band will be determined during the book-building process.

Recent News Updates:

The DRHP filing with SEBI marks the official step towards the IPO launch.

The hospitality industry, especially in the luxury segment, has shown strong recovery post-pandemic, which could positively impact investor sentiment.

Offer Details:

Securities Offered:

The Apeejay Surrendra Park Hotels Limited IPO will offer only equity shares. There will be no bonds or other types of securities involved.

Investor Category Reservation:

Retail Individual Investors (RIIs): 35% of the net offer (excluding the employee reservation portion).

Qualified Institutional Buyers (QIBs): 50% of the net offer.

Non-Institutional Investors (NIIs): 15% of the net offer.

Employee Reservation:

Up to 5% of the post-offer paid-up equity share capital of the company may be reserved for eligible employees.

Minimum Lot Size and Investment Amount:

The minimum lot size is yet to be confirmed, but it will likely be in the range of 100-200 shares.

Estimated Investment Amount:

With the price band unknown at this stage, it’s difficult to estimate the exact investment amount for a minimum lot. However, based on previous hospitality IPOs and the offer size, the minimum investment could fall within the range of Rs. 10,000 – Rs. 20,000.

Company profile:

A Journey of Excellence:

Founded in 1971, Apeejay Surrendra Park Hotels Limited (ASPHL) boasts a rich 50-year history in the Indian hospitality industry.

Starting with The Park in Kolkata, a pioneering luxury boutique hotel, they’ve grown into a diverse chain with a presence across India.

Today, ASPHL operates five distinct brands catering to various segments:

The Park: High-end luxury hotels for discerning travelers.

The Park Collection: Upscale boutique hotels with personalized service.

Zone by The Park: Stylish and contemporary mid-market hotels.

Zone Connect by The Park: Affordable and efficient business hotels.

Stop by Zone: Budget-friendly hotels for value-conscious travelers.

Market Position and Footprint:

ASPHL ranks among the top 10 hotel chains in India by asset ownership and operates over 70 hotels and resorts across 28 cities.

Their market share in the luxury segment is significant, with The Park being a renowned brand associated with exclusivity and refined experiences.

Key Milestones and Achievements:

Opening of The Park in Kolkata in 1967, marking the birth of India’s first luxury boutique hotel.

Bagging prestigious awards like “Best Luxury Hotel Brand India” and “World’s Leading Boutique Hotel Brand” by World Travel Awards.

Successful acquisition and integration of The Fern Hotels & Resorts in 2015, expanding their brand reach and market share.

Strong financial performance with consistent revenue growth and profitability.

Competitive Advantages and USP:

Legacy and Brand Recognition: ASPHL’s long-standing reputation and established brands like The Park give them a distinct edge in the market.

Diverse Portfolio: Catering to various segments with their varied brands allows them to tap into a wider customer base.

Focus on Innovation and Design: Their hotels are known for their contemporary design aesthetics and unique experiences, setting them apart from competitors.

Operational Excellence: Strong operational efficiency and a commitment to guest satisfaction contribute to their success.

Financials:

Particulars Year ending on March 31, 2023 Year ending on March 31, 2022 Year ending on March 31, 2021 Total Income 5,244.30 2,678.30 1,322.68 Profit After Tax (PAT) 480.62 282.02 758.84 Total Borrowings 5,668.80 6,226.79 5,012.11 Cash & Cash Equivalents 165.70 85.40 88.72

Note: Amount in ₹ Million.

IPO Objectives:

Rationale for Going Public:

Apeejay Surrendra Park Hotels Limited (ASPHL) has cited several key reasons for its upcoming IPO:

Raise capital for growth: The primary objective is to raise Rs. 1,050 crore, with Rs. 650 crore being fresh issue and Rs. 400 crore an Offer for Sale (OFS) by existing investors and promoters. This capital will be used to fuel ASPHL’s ambitious expansion plans.

Enhance brand visibility and market confidence: Listing on the stock exchange will boost the company’s brand image and credibility, potentially attracting wider investor interest and strengthening its position in the Indian hospitality market.

Improve liquidity and facilitate future fundraising: Publicly traded shares provide greater liquidity for investors and pave the way for easier access to capital in the future, supporting further growth initiatives.

Employee motivation and retention: Offering employee stock ownership plans (ESOPs) through the IPO can incentivize and retain key talent, further contributing to the company’s success.

Fund Utilization Plans:

ASPHL intends to utilize the raised funds in the following ways:

Debt repayment and prepayment: A portion of the funds will be used to reduce outstanding debt, lowering interest burden and improving financial flexibility.

Expansion and renovation: ASPHL plans to add new hotels and resorts, particularly in underpenetrated markets, and upgrade existing properties to maintain their competitive edge.

Brand acquisition and strategic partnerships: The company might explore potential acquisitions or partnerships to strengthen its brand portfolio and geographical reach.

General corporate purposes: A portion of the funds will be kept for working capital needs and unforeseen expenses.

Potential Risks:

Industry Headwinds:

The Indian hospitality industry, while promising, is still recovering from the pandemic’s impact.

Rising inflation and potential economic slowdown could lead to reduced travel spending and impact hotel occupancy rates, affecting ASPHL’s revenue and profitability.

Increased competition from established players and new entrants could intensify market pressure on margins and market share.

Company-Specific Challenges:

High Debt Levels: While ASPHL plans to utilize part of the IPO proceeds for debt repayment, its current debt-to-equity ratio remains relatively high. This raises concerns about financial stability and future borrowing capacity.

Dependence on Key Locations and Brands: ASPHL’s revenue is concentrated in certain cities and relies heavily on its established brands like The Park. This dependence on specific markets and brand performance leaves them vulnerable to regional economic fluctuations or brand reputation issues.

Execution Risk: Successfully implementing the intended expansion plans and achieving projected growth targets relies on efficient execution, which presents operational and financial challenges.

Financial Health Analysis:

Profitability: While showing profitability, ASPHL’s PAT has declined compared to 2021.

Revenue Growth: The company has exhibited consistent revenue growth, but the rate of growth needs further analysis to assess future sustainability.

Cash Flow: Analyzing the company’s cash flow statement would provide insights into its liquidity and ability to meet financial obligations.

Apeejay Surrendra Park Hotels Limited DRHP

Also Read: How to Apply for an IPO?

[rightsolutionseo]

Emaar EBD99 SCO plots: A mesmerizing and Dream come true Project

Emaar Republic of India is a property developer company engaged in promotion, construction, development, and sale of integrated, world class and futuristic townships. It has expertise in infrastructures like industrial buildings, houses, flats, looking malls, hotels, offices, shops, malls and all.

The company develops modern infrastructures in Indian mega cities like Delhi NCR, Mumbai, Kolkata, Bengaluru and other Indian cities. We have  presence in more than 36 markets of more than 10  countries .We are expanding our projects in all over the world keeping our quality and services intact. The Company’s registered name is Emaar Republic of India Restricted. Emaar city district is a concept of economic Plots under the   Haryana Government's business planned Colony Policy .The Emaar EBD 99SCO plot is located at  one of the premium site which is be easily accessible through all mean of transport weather its public transport  or its private transport. This infrastructure is designed by one of the best architect of India and developed with best quality of materials keeping all the safety parameters in mind. It is new launched luxury SCO plots in Gurgaon.

The Emaar EBD 99 SCO plot infrastructures are designed to cater the need of modern daily life requirements and keeping in mind the futuristic needs. These plots have well maintained and Smooth Street with appropriate lighting facilities. It has wonderful greeneries and garden area .If you are a nature lover it will be the marvellous location for you .It also provide a mesmerising view of the city.

OVERVIEW

The Emaar EBD 99 SCO plots is one of the precious projects of Emaar group in the prime location in Guru Gram, Delhi NCR region. It will surely full fill your dream for a commercial place for office or shop to grow your business or expand it rapidly. We have expertise in developing world class infrastructure for residential as well as commercial purposes. It is located at 10 minutes distance from Hero Honda Chow and just a few minutes distance from NH 48. This infrastructure is located very near to Diplomatic Enclave also.

HIGHLIGHTS

·         World class futuristic infrastructure

·         Best suited for commercial as well as residential purposes

·         At 10 minutes distance from Honda chowk

·         NH 48 road network passes through this area

·         Diplomatic Enclave is located nearby it

·         Low maintenance charges

·         Enough parking facility

Amenities and Premium options

·         Located between greeneries

·         Spacious parking facility available

·         Wonderful garden is located nearby

·         Well connected to transport facilities

·         Within the range of good hospital facility and school

·         Diplomatic Enclave is located  nearby

·         Security is strictly followed

·         Gym facilities are available

·         Wonderful Cafeteria and food market

·         Wi-Fi Connectivity is provided and maintained by us

·        We have given Escalator facility at appropriate points

[clfsofttech]

Clfsofttech: best digital marketing company in Kolkata? why!!

A remarkable group of Digital marketing Experts

At Clfsofttech, we enlist individuals who are innovative, inventive, know their positions consummately, and expert to the T. We make them stun content advertisers, SEO examiners, and SMO experts in our organization. They all have confidence in shrewd work and thus work their best to give you extraordinary outcomes.

Customized Unique Marketing and Advertising techniques for each brand

Regardless of whether you work an independent venture or brag a huge association, we understand what’s best for you. Regardless of whether you sell sarees, bangles, pakoras, electronic machines, or engine parts, at clfsofttech, you’ll get the solid and powerful advanced showcasing arrangement modified to suit your image’s character.

Accessibility of the right Digital marketing and social media apparatuses

No computerized advertising office can perform without legitimate advanced showcasing instruments. Our web based Digital marketing is exceptional with the appropriate devices expected to complete computerized promoting efforts. At the point when you hold hands with clfsofttech, you don’t need to stress over not having the assets since we have you covered!

Ensured online presence

Our organization will make your business gleam on the online stage with various computerized showcasing efforts so you get more leads and transformations.

On-time customer reports

We view customer announcing way too appropriately as we love to keep our customers stay refreshed on schedule. At the point when you choose our online digital marketing agency, you’ll get proficient customer investigates the booked time each month.

Notoriety of 100% customer fulfillment

We are pleased to report that we got the chance to work for certain stunning customers, similar to ILS Hospitals, Emami Limited, Digestive Surgery Clinic, Penguin Tank, Solostar, etc. We have a standing of 95% customer maintenance and every one of our customers are happy with our top notch administrations. Our customers love us thus do we!

Along these lines, don’t pause and contact clfsofttech, a standout amongst other internet showcasing offices in Kolkata to make your business thrive in the impending year.

Get Best digital marketing plans in Kolkata at moderate expenses just at clfsofttech, your definitive social media optimization and search engine optimization in Kolkata.

[digitalmarketingkolkata3-blog]

Top 5 Digital Marketing Agencies in Kolkata for Hotels & Hospitality Sector

digital marketing company in Kolkata

This article lists some of the top digital marketing companies in Kolkata that have earned a credible reputation for their prompt, punctual and effective services while catering to the hospitality industry .

Digital marketing happens to be one of the industries enjoying the fastest growth, has grown a lot in the last few years. Whether it comes to government organizations, small or big private companies, any business likes to stay ahead of competitors and boost online brand presence. This is only possible when online marketing strategies are effectively managed. Know about the top 5 digital marketing agencies in Kolkata for the hotels and hospitality sector who have earned a name for itself.

digital marketing company in Kolkata

Plan D Media

It is billed as the first ever 360-degree digital marketing services provider in Kolkata, and has a 95% success rate in the organic SEO industry. The company aims to assist clients in realizing objectives in an affordable, measurable and efficient way. It has completed a number of projects within a short time. The agency constantly goes on evolving its methods, which helps explore new avenues in digital marketing. The professionals use practical digital marketing techniques, which has helped many clients in the hospitality industry – such as Erevmax and JBCH and the list is endless when it comes to serving clients in the National and International level.

Kreative Machinez

This is one of the best digital marketing solutions providers in Kolkata, and mainly hires fresh digital marketers who devise the most creative strategies and uses powerful ideas to make proper use of every digital marketing channel and get optimal results. The business solutions of the company are based on strategies that are proven, and known to be effective. The company professionals offer solutions that can be measured easily, and can regularly help in results-tracking. From appeasing local, national and international clients in USA, UK, Australia and worldwide,  this fastest growing company is a name to reckon with. Lindsay Hotels, Sea Estta Inn are some of the names of local clients that Kreative Machinez gets associated with when it comes to serving the hotel and hospitality industry.

Digital Googly

It was set up in 2007, and offers a wide variety of digital marketing services such as mobile app development,content management, video marketing, social media, ecommerce solutions, website promotion, web development, web designing and more. The company is more serious in offering values to customers, and creates websites that help grow businesses. Over time, it has been known for efficient planning, strategy implementation and creative solutions. The Dolphin School of Hotel Management is among thetop clients that it has served in the hospitality sector.

Urs Digitally

This agency offers a complete spectrum of digital services, whether it comes to lead generation, online sales generation and branding strategy creation. It also offers various other services, such as Knowledge Management,CRM,Outdoor marketing,Video production,Creative support,Content marketing,Search engine optimization,Lead generation campaigns,Video marketing,Search marketing and Social medium marketing. Regenta is among the hotel and hospitality sector agencies that it has served.

Techshu

It has been in the industry for about a decade, and offers a wide variety of digital marketing services such as consultation services,Reputation management,Online event promotion,Mobile app development,Content marketing,Conversion optimization,App store optimization,Social media marketing,Pay per click and search engine optimization. It has helped many businesses become reputed brands in the hotel and hospitality industry. It offers the right blend of marketing services, performance and build to companies. The International Institute of Hotel Management (IIHM) is one of the businesses in the hospitality sector that it has served.

[hotelmanagementcollege]

Automation and IoT : Hospitality of the Future"

Nori, The Westin Kolkata Rajarhat is proud to announce that they have appointed Ablu Bhowmick as their new sous chef. Chef Ablu brings with him more than 16 years of experience in the culinary industry, and is sure to create amazing dishes for guests of Nori. With his appointment, we wanted to take a moment to ask the talented chef about his career, what inspires him in the kitchen, and his thoughts on food trends. Read on to see what he had to say!

Who is Ablu Bhowmick? What is his history? These are questions that many people may ask, and for good reason. Ablu Bhowmick is a name that not many people know, but he was an important part of Indian history. In this blog post, we will take a closer look at the life and work of Ablu Bhowmick and learn more about why he is such an important figure in Indian history. Stay tuned!

Bhowmik’s desire to be a chef and his journey as a chef started at the age of 15, when he was watching his mother prepare meals for a family and was mesmerized by the variety of sounds and smells. His sheer passion and commitment were stepping stones in his brilliant career, with a diploma in hotel management from the American Hotel and Lodging Institute.

He has worked for prominent hotel companies such as Pride Hotel, Starwood Hotel and Resorts, and Marriott International, and has received training from Japanese master Chef Mayo and chef Zhangat of the Michelin-starred Zuma restaurant in Miami.

Throughout his culinary career, he has played a key role in a number of award-winning restaurants. His most recent position as junior sous chef at The Westin Garden City Mumbai entailed creating food promotions, organizing food festivals, team and inventory management, and training

This Master chef has become an invaluable asset to the company due to his profound expertise of pan-Asian cuisine and great team management skills. His unique creativity and experience working with prominent hospitality firms are valuable assets to his skill set.

This Kolkata-born chef put his heart and soul into the kitchen by focusing on unequaled quality and dedicating to detail and consistency while embodying and experimenting with various meals and flavours from around the world. East Asian and Southeast Asian cuisines are his specialities. His unwavering commitment to bringing out true flavours and using only the best ingredients has made him a household name in the hospitality industry.

Final Word :

Ablu Bhowmick’s appointment as sous chef of Nori is big news for students aspiring to make a career in hotel management. He has worked hard for this opportunity and his success can be an inspiration to all students who are looking to enter the hospitality industry. We wish him all the best in his new role and look forward to seeing great things from him at Nori. If you are interested in following in Ablu’s footsteps, the International Institute Of Hotel Management (IIHM) offers courses in hotel management that will give you the skills you need to succeed in this competitive field. So what are you waiting for? Start your journey towards a successful career today!

[avantgardetechnologies]

Looking Back At The Evolution Of Digital Marketing Over The Years

Digital marketing & SEO agency in Kolkata strategies a winning plan for promoting your business via digital channels. Read to gain knowledge. 

The world is on the internet!  Right from social media, to Google searches, to our favorite apps, we tend to all use the net throughout the day. And it's solely reaching to increase any within the future. Digital marketing is the promotion of a product over the net or any variety of electronic media. In line with the Digital promoting Institute, Digital marketing is the use of digital channels to promote products and services to targeted customers and businesses. The best digital marketing agency in Kolkata implements the latest tactics and trends to reach out to target customers for better business growth. 

How Did Digital Marketing Evolve From Ancient Marketing?

With the evolution of technology, new platforms of promotion began to emerge. Ancient promoting became a secondary possibility for new-age businesses once digital promotion came into existence. It allowed brands to succeed in their audience at a far lower price with a more robust conversion rate. Later on, digital promotion became common across the world, to extend its reach. 

There is a long list of attributes that go into digital marketing Through ads on various channels and devices, advertising agencies reach out to a large target audience. 

What Are The Four Evolution Of Marketing?

It is aforesaid that promotion has four evolution stages, which are:

Production Era

Sales Era

Marketing Era

Marketing Company Era

According to analysis, seventy-one of traffic is from the first page of the search results, and also the 1st 5 accounts for sixty-eight of clicks. The varied tools utilized by net promoting specialists facilitate the optimisation of your website whereas drastically up your website’s ranking. a strong digital promoting agency gets your website all the clicks it deserves. The foremost necessary part of your website is the title, meta-title, and meta-description, by inserting correct keywords told of those the net promoting specialists will considerably boost your website’s clicks.

Which Sectors Require Digital Marketing Services?

There are numerous industries that leverage digital marketing tools to gain an edge in the business world. These include:

Marketing: Marketers from every corner of the world benefit from digital marketing services. 

Law: The law sector and law firms also find advantages by taking help from the top digital marketing company in Kolkata.  

Medical: Hospitals and healthcare sectors need digital marketing extremely. 

Fashion: Last but not least, digital marketing grabs the attention of all fashion industry owners across the globe. 

Automobile: Digital marketing has always played a prominent role in the automobile industry. 

Banking: The banking industry requires digital marketing to keep its customers up-to-date. 

To Conclude

If you own any of these industries and want quality digital marketing services, get in touch with Agts India. They are a pioneer digital marketing company near me and excel in providing inexpensive online marketing solutions.

[remitanalyst]

Why is India preferred by Medical Tourists Why is it important for an NRI

In India, along with the rich culture and classic destinations, Healthcare is becoming a booming sector. By the end of 2020, India's medical tourism sector is estimated to be worth US$ 9 billion as per a report by the Federation of Indian Chambers of Commerce and Industry (FICCI) and Ernst & Young. It is estimated to grow at a CAGR of 15%, according to a report by FICCI and IMS Health, a health industry information firm and it would be around 20% of the global market by 2020. The number of Foreign Tourist Arrivals (FTAs) coming to India on a medical visa has been on the rise over the past few years. The average growth rate has been around 55 percent, and it is expected to be maintained in the coming years.

Why is India preferred by an NRI/Foreigners when it comes to Major Medical surgeries?

As per ‘India: Building Best Practices in Healthcare Services Globally 2019’ report, the rising costs of health care in developed countries such as the UK and the US will make India an affordable alternative soon. The report mentions that India is one of the preferred destinations for Medical Value Travel (MVT) as it occupies the fifth position among 41 major medical tourism destinations, as per Medical Tourism Index Overall ranking, 2016.

Most overseas patients coming to India are NRIs who wish to combine their medical services with a trip back home. There are several factors that encourage foreign nationals to seek healthcare in India. Some of the main factors are:

Low-cost of healthcare – Financial Savings

Frontier Technologies

Fast Track – Zero Waiting Time

Quality of services

Well qualified and skilled healthcare professionals

Ayurveda & Alternative Medicine

No language barrier

For NRIs, along with affordable medical treatments, the incentive to spend time with family and friends is one of the important reasons to choose India as a healthcare provider. There are several tour companies that provide affordable packages for medical treatments along with travel to famous destinations in India.

Mumbai, Chennai, Delhi, Bangalore, Hyderabad, and Kolkata are the preferred destination cities for medical tourists arriving in India. Around 27 percent of India's medical tourists head Maharashtra, from which 80 percent head to Mumbai. Chennai attracts nearly 15 percent of the incoming foreign patients and Kerala handles around 5 percent to 7 percent. Kerala has emerged as the best state in the country in terms of healthcare performance, reveals a latest Health Index report, jointly prepared by the World Bank and Niti Aayog.

How Cost of Major surgeries in India compare with other parts of World?

The cost of treatment in India is much lower, almost three times less expensive in comparison to several western countries such as the United States and the United Kingdom. As per the data provided by the Medical Tourism Association in 2019, in India, a heart bypass treatment costs USD 7900 whereas it costs around USD 17200 in Singapore and USD 144000 in the United States. Similar medical treatments in India cost much less than what they cost in developed countries.

How India is attracting Medical tourists?

India is one of the first countries to promote medical tourism as an export industry by offering special tax incentives to medical tourists’ care providers. This is because India has highly qualified medical professionals and a growing private sector which includes hospitals and clinics with the latest technology and best practitioners.

India is working hard to increase its medical tourism. The availability of better flight connectivity, simpler visa rules, and more tie-ups between hospitals and the hospitality industry will go a long way in attracting medical tourism.

1. A leading authority on global health care practices, Commission International (JCI) has accredited 38 hospitals in India. works to improve patient safety and quality of health care in the international community by offering education, publications, advisory services, and international accreditation and certification. National Accreditation Board for Hospitals and Healthcare Providers (NABH) has also accredited 619 hospitals. As per the report, it is amazing that the post-operative mortality rate in India is around 1.4 percent compared to 1.9 percent in countries like the US.

2. To promote Medical tourism, India has relaxed its visa rules which makes it easier than before for foreigners to visit India and get world-class medical treatments. As per the Ministry of Home Affairs (MHA) of India, foreigners with long-term visas of six months and more need not to convert these to medical visas for treatment of minor conditions that only require outpatient consultation. Before modification in visa rules, foreign nationals on valid visas were facing difficulties in getting medical treatment in India when they fell ill and were being asked to convert these before being admitted to the hospital. But now, For sudden illnesses that require hospitalization of fewer than 180 days, foreign nationals or their representatives have to approach the Foreigner Regional Registration Office (FRRO) and submit a medical certificate from a recognized hospital with information about the recommended treatment and its duration. The FRRO can grant a medical permit of fewer than 180 days against a fee. In such cases, the primary visa will not be canceled.

Google Source:  India preferred by Medical Tourists Why is it important for an NRI

[brainmassfinance]

This multibagger stock doubled shareholder money in one year! Is it still worth buying?

An amount of Rs 5 lakh invested in this large-cap stock a year ago would have turned into Rs 11.19 lakh today.

This multibagger stock doubled shareholder money in one year! Is it still worth buying?

Shares of Apollo Hospitals Enterprises Limited (AHEL) have delivered more than 100 per cent return in the last one year. In comparison, the Nifty 50 index gained over 27 per cent and the S&P BSE Sensex rose over 25 per cent.

The multibagger stock has surged from Rs 2,354.8 to Rs 5,270.35 mark today in the last 12 months - yielding around 124 per cent in this period.

An amount of Rs 5 lakh invested in this large-cap stock a year ago would have turned into Rs 11.19 lakh today.

Long-term investors have made big gains by investing in this stock as it has surged over 300 per cent in the last five years and zoomed over 990 per cent in the last ten years.

The stock opened a tad higher at Rs 5,210 against the previous close of Rs 5205.65 on the Bombay Stock Exchange (BSE).

With a market capitalization of more than Rs 74,000 crore, the shares stand higher than 50 day, 100 day and 200 day moving averages but lower than 5 day and 20 day moving averages.

"Apollo Hospital's stock has corrected about 10% from its recent all-time high. Promoter has recently sold 0.5 per cent holding in the market. This has further added to the correction but we believe that this correction is a great opportunity for retail investors to add this stock to their portfolio to benefit from the leader in the fast-growing healthcare industry," Abhay Agarwal, Founder, Piper Serica told BusinessToday.in.

"With a professional management team and ability to attract and retain the best of doctors, we believe that Apollo presents a $25 billion opportunity for investors to benefit from the emerging healthcare and health tech space," he noted.

Brokerage house ICICI Securities expects performance improvement to continue in the ensuing quarters supported by higher occupancy, cost control initiatives and continued growth momentum in the pharmacy segment.

It noted that the occupancy level remained healthy at ~66 per cent in H1FY22 and is expected to improve further as the situation normalizes and expects strong 53.3 per cent growth in hospitals business in FY22 on a low base and consolidation of Kolkata and Guwahati hospitals. The company’s digital outreach for consultations and OPDs would help in accelerating growth.

"We expect 29.2 per cent revenue and 56.2 per cent EBITDA CAGRs over FY21-FY23E on a low base of FY21. The company has put backend pharmacy business and Apollo 24/7 into a separate subsidiary, Apollo HealthCo, and is looking to get a strategic investor in the company to accelerate growth and unlock value," it added.

According to MarketsMojo, the company has declared positive results for the last 4 consecutive quarters and has high institutional holdings at 64.04 per cent.

[bizzmanwebs]

Core benefits of CRM for the hotel industry

The hospitality industry is bumping into growing globalization, specifically the wing of luxury hotels.Successfully crafting brand loyalty and managing relationships with customers for the long-term is therefore essential to attract, retain, and satisfy customers in the face of intensifying competition. Here comes the role of CRM solutions.

The hotel industry in particular is highly engaging and interactive, in which customer-centricity forms the keys to business relationships. It is compulsory that at any given time, an all-around customer view is administered. Thus, hotel industries globally are continuously on the look-out for the most worthwhile ways to gratify and exceed expectations of customers with each consequent experience. Advantageous, reasonable, and of course customer-centric plans and strategies are a complete must to remain afloat in this competitive atmosphere of the industry.

Economics and information technology infrastructure are advancing at a whirlwind pace. Thus, an entire range of opportunities is escalating for the hotel industry regarding how connections can be built, administered, and ameliorated with both prospective and existing customers. Precisely, this is where the requirement for an inclusive and prolific CRM software solution arises.

Significant customer-company communications are eased by robust CRM software. CRM is a brilliant business model that ensures accumulation, management, automation, and synchronization of dissipated customer data and unites it with the requisite organizational functions of marketing, sales, and customer service. CRM systems introduce fresher and newer values into these functional areas by strengthening hotels to utilize large pools of customer information to their best benefit.

For the hotel industry, profitability and success are said aloud by the capability to constantly obtain, retain, and service their customers, and enable that customers stay customers for life. Here, profitability does not mean tangible outcomes just like revenues and ROI, but the intangible achievement features like goodwill and reputation count too.

The greatest benefit that hotels attain by efficiently applying a fecund CRM solution in Kolkata is the organized monitoring of various customer activities right from bookings, inquiries, remaining experiences, reviews, and other feedback that point out their preferences and contentment levels.

Combined, flexible, purposeful, and versatile customer information repositories brought forth by the CRM system are influential in service improvisation and progressive escalation of the hotel industry.

Here are some ways in which CRM consulting confirms hotels t provide top-notch customer experiences and attain a robust competitive benefit.

Central repository-

CRM systems permit the systematic collection and fragmented customer information categorization, as a result of which rich customer information repositories are formulated. Further, as CRM systems ensure pertinent customer segmentation, databases for prospective customers also can be efficiently administered.

For instance, help-desk staff can view bookings for particular guests across hotel locations and confirm their preferences are perceived by other employees.

Consolidated customer view-

A prolific CRM software for small business succours in grasping every customer interaction, transaction, and experience with all the pertinent, vital, big, and small details. Real-time customer information from several systems across geographies can be assembled on a single window. This vast store of customer information can be observed and updated from time to time by efficiently incorporating external systems. Continuous updates enable that the systems include improvised and real-time information at any given point in time.

Efficient CRM software is illustrated by flexible interfaces that aid hotels in collating unorganized and dispersed customer and business data stemming from multiple sources. It analyzes scattered data based on a host of various parameters possible.

Apart from this, a complete customer view offers hotels more and better opportunities to upsell, cross-sell, and establish entire rapport.

Customer information scrutiny-

Massive volumes of customer information are agitated out on daily basis in the hotel industry. Even though the accumulation, storage, and management of such information in a key repository are very crucial, the real value is originated actually when such information is properly scrutinized to acquire a comprehensive understanding of the factors that steer customers’ purchase and accommodation decisions. Structured data analysis interprets profitable relationships. Enriching conversion rates and turning one time guests into customers for life is also what CRM consulting services successfully administer to promote. Furthermore, creating comparisons between the behavioral patterns of potential and transactional customers, and those customers who leave, help in reconstructing or crafting sustainable loyalty strategies.

The right focus-

The most important customer interactions are spotlighted by CRM software solutions in Kolkata and this information can then be reproduced towards prospective customers that hotels wish to either target, retain, or both. Continuously assessing and pertinently relating gainful experiences is ensured also by CRM systems.

In effect, hotels can revive those areas that impact profits adversely, and sharpen attention and focus on the most gratifying ones.

Combating competition-

Consistent and superlative service quality levels and innovation is what will maintain the hotel industry going and direct in battling competition with ease. To manage customers involved, it is pivotal for hotels to provide a plethora of choices that offer greater value and the highest levels of customer satisfaction.

Attaining a competitive edge by furnishing with appealing offers, discounts, and packages at all times is pivotal. Hotels need to be capable of discriminating themselves from the competition by establishing an unmatched identity and crafting higher brand loyalty. Reference to customer experiences is influential in meeting the same. Social CRM or CRM software aids in pooling customer feedback and reviews that in turn can be utilized to meet these objectives.

Raising efficacies, keeping customers updated-

CRM systems are famous for their instant advantages of bringing about automation and omitting non-core activities. Automation further aids in better, wiser, and faster sales, promotion, marketing, and advertising actions and decisions. CRM systems ensure the formulation of mail blasters, text message campaigns, etc., through which, customers can be brought up to date about events, happenings, special offers, and packages. Feedback and reviews also can be encouraged.

Gripping social platforms to promote brand presence-

The sales and marketing teams of hotels can grip social CRM solutions in India to design mobile, web, and social media campaigns that in turn can be constantly improvised with ongoing, beneficial customer feedback. Tracking customer activities and scrutinizing customer reviews and feedback is made possible by social CRM. Additionally, it enables that hotels are well instrumented to optimize customer experiences by paying close attention always to customers and settling on their queries and or grievance at the earliest. Give rise to check out of new leads also is ensured thanks to social CRM. As a consequence, conversion rates are lifted and brand advocacy is scaled-up also.

Crafting futuristic strategies-

The best CRM software for small businesses collates responses, reviews, and entire feedback that customers put out online about their collective hotel experiences. These details are analyzed, following which reports are originated and real-time dashboards are formulated. Ongoing customer activity information is screened in real-time on these dashboards. These actionable insights can be utilized to optimize future products, packages, services, offers, and entire communication. Future marketing strategies can be improved, post which, better and new campaigns can be crafted and published consequently on chosen media platforms.

Fostering loyalty-

CRM software solution in India empowers customer information undertaking in the right manner, and also ease customer-company communications at several levels, meeting all vital contact points. A high degree of personalization is brought in customer conversations, thereby strengthening hotels to gratify success in customer retention and loyalty.

The wise implication of CRM service furnishes with actionable insights for forward-thinking hotels to progressively improvise and at the same time find out that customers confronting teams live up to, and possibly even surpass customer expectations. Taking down customer churn to close competitors while continuously optimizing the customer experience, will enable improving customer advocacy and beneficial long-run relationships.

Contact us now for securing cost-effective CRM services. Being a CRM software development company, BizzmanWeb will aid you in fulfilling your business objectives with efficacy.