#bike2go

[kabellokrespo]

#pedalajaum #ccj #ccjteam #vembicicletar #diario_do_pebabr #powerlink_bike #saidosofa #fizik #meridascultura #meridabikes #merida #stravabrasil #ciclyngpics #lifestyleciclismo #bike2go #ciclyng #roadbike #roadbikelife #bicicleteiros #xossgps #bicicleta #garmin #garminvivoactive3 #borapedalar #treinoplanejadotreinoexecutado #prefiropedalar #メリダ　 #ロ-ドバイク　 #自転車 https://www.instagram.com/p/CiG3UT8rOk2/?igshid=NGJjMDIxMWI=

[enjoadinho]

Sem gasolina? Vida que segue! #semgasolina #semgasosa #bike2go #appforcycles #bike #bicicleta #pedal #sustentabilidade #pedalsustentavel #app #ciclismo #ciclista #ciclofaixa #ciclorota 😋✌️ (em Paranaguá, Brazil)

[joaopaulosantanastos]

SUBA 💯 💪💪💪 1°DIA #suba100 #suba1002018 #suba100mtb @desunidosbiketeam @magazinebikeshow @farmaciasaojorge @alisson_mecanico @formigaobikefiter @sorveteria_castelo_branco #iamspecialized_mtb #specializedbr #bikelife.br #loves_road_bikes #bike2go.com.br #mountainbikersbr #bikesergipe.fsc #mountainbikersbr #grupobikers #stravacycling #stravaclub #goprose #bicicletanocaminho #pedalbrutooficial #broubrutodrews #renovecarsergipe #correndoporai #correrepedalar @pedal_livre_pdf #prefiropedalar #vamospedalar_ #praquempedala #galacticosmtb #mtbbrasil #bikelife #mtbcapixaba #frangosdaserramtb #mtbsergipe #mtb #mtbbrasil #mtbaracaju #specializedbr (em Aracaju, Brazil)

[hwaibow]

【早安風櫃嘴】 能有一個如此專業熱情的團隊陪騎，越來越喜歡騎車的感覺。 北部單車攻頂名勝，到此一遊。 下一站，武嶺？ Von #hsinchuang zu #fenggueitzuei #sundayfun #bike2go #momolife #workhard #bikeharder #戀單車 （在 風櫃嘴）

[mauronohara-blog]

Va em frente mas comece de vagar, porque a direção é mais importante que a velocidade. - Atleta: @cfzn2 @crossfitzn @cebeodonto @institumaragabrilli Sãnitas Hospitalares - Nutricionista: @tami_xavier ••••••••••••••••••••••••••••••••••••••••• #gonohara #unitedasone #BrasilRide #ClickBikeBrasil #ClicknaBike #BikeExperience #PedalComBr #PrefiroPedalar #EueMinhaBicicleta #PedalLivreFotos #NoPedal #ClicknoPedal #GeralnoPedal #Cycling_Queens #VidadePedaleiro #bikeshow4 #SouMaisPedal #bikepontocom #EuEscolhiPedalar #BoraPedalar #Bike_naveia #MundoDasMagrelas #ClicknaBike #PedalaBrasil #MundoCiclismo #Bike2Go #FocusBrasil #meupedal

[bikersbrasil2017]

@jaque_teleginski by #bikers_brasil "Não importa o que você decidiu. O que importa é que isso te faça feliz" 😉 Com a bandida 🚲 que dividiu meu ❤️ 30% é dela, o resto e da outra 🤭🚵‍♀️. . . . . . . . . . . . . #ictusind #elephantprodutos #tigrebikeshop #vamosbicicletar #a_turmadabike #pedallivrefotos #aquipedala #ciclopedalmtb #asmeninasnabike #lovecyclingtogether #maispedalmenosdrama #ciclismofeminino #bike_livre #mordendooguidao #pedalnaserra #ciclismobrasil #pedalamenina #pedalandoporaí #poraidebike #meninasdebike #pedais_pelo_brasil #voudebike #pedalnosso #pedalbrasiloficial #mtbbrasil #pedalaparanaoficial #mulheresdopedal_oficial #bike2go https://www.instagram.com/p/CVgkzVML92l/?utm_medium=tumblr

[zgm99]

10 D&AD Brief Ideas

1. Audible:

‘Should’ve listened to Audible campaign’

Create instances where someone wished they had used Audible.

E.G. delayed train journey, sleeping (noisy neighbours), out with kids, bored at work, walking with a book (trips).

Set of posters that highlighted these instances.

Potential to make a video ad but could be difficult to get the situations right, e.g. delayed train, out with kids, etc.

Would be a billboard/ad shell style, London Underground/Bus Stop.

Would also have an audio ad for apps such as Spotify and YouTube to promote.

2. Aubible:

‘3 city Idea’

Set of Ad shells & Billboards set up in the chosen city’s.

3 different situations where audible could make your life more enjoyable, but relate the ad to the city its being promoted in.

E.G. Liverpool/Manchester - Football related

London - West End/Commuter related

Cardiff - Rugby related

Animation/Short ad for train stations as this is where I believe the target market could be identified (mainly commuters, all ages).

Aim to make audiobooks fun and more appealing than reading - promote peoples interests.

3. Penguin:

‘Reading Month/Week to promote 85th Anniversary’

Incentives for reading - More books, vouchers, prizes, not sure how it would be recorded/accounted for - possibly an app?

Gives people an incentive to read - explain the benefits of reading - most people don't read anymore because they have other ways to fill time - need to remove/restrict those distractions.

Pop Up shops/Library.

Heighten the reading experience - make it more enjoyable.

Make a survey and ask people why they don't read.

4. Penguin:

‘Subscription App’

Penguin doesnt have an E-Book app.

Look at existing apps, such as Audible, Apple Books and Kindle and see what problems these apps have/what they could use.

Offer multiple packages, monthly subscription/season pass. The more time you read in the month, the more rewards you unlock, e.g. more books,  vouchers, etc.

Incorporate 85th Anniversary with a month dedicated to reading - rewards for completing the whole month.

5. Giffgaff:

‘Distress Signal’

A service that allows you to ping your location upon request to your favourited contact/emergency services.

The location would also be pinged to anyone else nearby who has the app/service.

Useful for Bike/Ski Accidents or if someone was attacked (subtlety).

App would promote links to local clubs to try and lower crime rates.

Aims to get people off the streets in gangs, lowering the number of people vulnerable at nights.

6. Giffgaff:

‘AR/VR’

Allow people to attend things from the comfort of their own home.

Football matches, concerts, films, etc.

Used in schools to create immersive teaching experiences.

Utilised in hospitals to allow people to be presented with the opportunity to sit at home with families.

Would aid with their recovery/make it more enjoyable.

Also give them opportunity to immerse in sports events, etc.

7. Giffgaff:

‘Automated Litter Pickers’

Utilised by shops, hospitals, councils, etc.

Would save the government millions each year to be invested into other, more necessary areas, e.g. NHS.

Will keep communities tidy and improve their visual appearance.

Would work overnight to avoid any accidents.

8: Vbat/Superunion:

‘Bourne2Bike’

Bournemouth2Bike

Promotion - Links with local businesses, bays along the beach to park and collection trucks with adverts on.

Bike  Wrap - relate to the beach - Bournemouth’s main tourist attraction.

Adverts - Students get discount (student town), promote in Bournemouth Echo, Location ads on social media, Aim to target local residents as well as tourists.

Logo: alliteration of ‘BB’ - B2B, B in the form of an arrow, ‘bourne’ with ‘bo’ as bike wheels, could link to council/uni logos and then create a sponsorship deal/partnership. (see A3 sheets for logo concepts)

9. Vbat/Superunion:

‘Rebrand Beryl Bikes’

Variety of locations in Bournemouth to promote and offer service - Beach, Town Gardens, Brownsea Island, Old Harry Rocks, Hengistbury Head.

Seaside town which means tourists are likely to take advantage of the scheme - focus adverts around this factor?

Easy to get situational imagery for use in adverts and promotion.

Encourages and provides a way for students to travel.

Logo - add to existing logo with minor changes, change it to type only, experiment with shape? (bike tyre, although this is quite cliche)

Touchpoints - Wristbands, App, Adverts, Heltmets, Waterbottles. Sculptures, Bike Racks, Street Art.

Partner with Bournemouth sports stars, Olympians, Footballers, etc.

10. Vbat/Superunion:

‘Bike2Go’

Similar concept to Pokemon Go.

Bike stops that you cycle around a city collecting items from.

Collect items for real life rewards.

Public events at random and set intervals.

Mount your phone on a dock on the bike to activate the app.

The different docking systems around a city act as the Bike stops.

Different teams to join, potentially led by famous cyclists?

Leaderboards of some form - top 10/20 challenge at an organised event at the end of the month/period? Winner of this challenges an athlete to claim a money prize?

[kabellokrespo]

#pedalajaum #ccj #ccjteam #vembicicletar #diario_do_pebabr #powerlink_bike #saidosofa #fizik #meridascultura #meridabikes #merida #stravabrasil #ciclyngpics #lifestyleciclismo #bike2go #ciclyng #roadbike #roadbikelife #bicicleteiros #xossgps #bicicleta #garmin #garminvivoactive3 #borapedalar #treinoplanejadotreinoexecutado #prefiropedalar #メリダ　 #ロ-ドバイク　 #自転車 https://www.instagram.com/p/CiGunR-vIbY/?igshid=NGJjMDIxMWI=

[kabellokrespo]

#pedalajaum #ccj #ccjteam #vembicicletar #diario_do_pebabr #powerlink_bike #saidosofa #fizik #meridascultura #meridabikes #merida #stravabrasil #ciclyngpics #lifestyleciclismo #bike2go #ciclyng #roadbike #roadbikelife #bicicleteiros #xossgps #bicicleta #garmin #garminvivoactive3 #borapedalar #treinoplanejadotreinoexecutado #prefiropedalar #メリダ　 #ロ-ドバイク　 #自転車 https://www.instagram.com/p/ChTX19bPF1Q/?igshid=NGJjMDIxMWI=

[kabellokrespo]

#pedalajaum #ccj #ccjteam #vembicicletar #diario_do_pebabr #powerlink_bike #saidosofa #fizik #meridascultura #meridabikes #merida #stravabrasil #ciclyngpics #lifestyleciclismo #bike2go #ciclyng #roadbike #roadbikelife #bicicleteiros #xossgps #bicicleta #garmin #garminvivoactive3 #borapedalar #treinoplanejadotreinoexecutado #prefiropedalar #メリダ　 #ロ-ドバイク　 #自転車 https://www.instagram.com/p/ChTXmaQP3p3/?igshid=NGJjMDIxMWI=

[kabellokrespo]

#pedalajaum #ccj #ccjteam #vembicicletar #diario_do_pebabr #powerlink_bike #saidosofa #fizik #meridascultura #meridabikes #merida #stravabrasil #ciclyngpics #lifestyleciclismo #bike2go #ciclyng #roadbike #roadbikelife #bicicleteiros #xossgps #bicicleta #garmin #garminvivoactive3 #borapedalar #treinoplanejadotreinoexecutado #prefiropedalar #メリダ　 #ロ-ドバイク　 #自転車 (em 丹波竜の里) https://www.instagram.com/p/ChQ1gxfLQ4r/?igshid=NGJjMDIxMWI=

[kabellokrespo]

#pedalajaum #ccj #ccjteam #vembicicletar #diario_do_pebabr #powerlink_bike #saidosofa #fizik #meridascultura #meridabikes #merida #stravabrasil #ciclyngpics #lifestyleciclismo #bike2go #ciclyng #roadbike #roadbikelife #bicicleteiros #xossgps #bicicleta #garmin #garminvivoactive3 #borapedalar #treinoplanejadotreinoexecutado #prefiropedalar #メリダ　 #ロ-ドバイク　 #自転車 https://www.instagram.com/p/ChQ1b9grH4a/?igshid=NGJjMDIxMWI=

[kabellokrespo]

Já está tudo fora da mala 💼 vamos organizar que a parir dessa semana começamos novamente 🚴🏼‍♂️🚴🏼👊🏼🏋🏼‍♂️ #pedalajaum #ccj #ccjteam #vembicicletar #diario_do_pebabr #powerlink_bike #saidosofa #fizik #meridascultura #meridabikes #merida #stravabrasil #ciclyngpics #lifestyleciclismo #bike2go #ciclyng #roadbike #roadbikelife #bicicleteiros #xossgps #bicicleta #garmin #garminvivoactive3 #borapedalar #treinoplanejadotreinoexecutado #prefiropedalar #メリダ　 #ロ-ドバイク　 #自転車 #ロードバイク女子 https://www.instagram.com/p/Cccz62Mh4HS/?igshid=NGJjMDIxMWI=

[kabellokrespo]

#pedalajaum #ccj #ccjteam #vembicicletar #diario_do_pebabr #powerlink_bike #saidosofa #fizik #meridascultura #meridabikes #merida #stravabrasil #ciclyngpics #lifestyleciclismo #bike2go #ciclyng #roadbike #roadbikelife #bicicleteiros #xossgps #bicicleta #garmin #garminvivoactive3 #borapedalar #treinoplanejadotreinoexecutado #prefiropedalar #メリダ　 #ロ-ドバイク　 #自転車 #ロ－ドバイク男子　 https://www.instagram.com/p/Cbvi6Z5P9wI/?utm_medium=tumblr

[kabellokrespo]

Karaka !!!! Ficou pika !!!! #pedalajaum #ccj #ccjteam #vembicicletar #diario_do_pebabr #powerlink_bike #saidosofa #fizik #meridascultura #meridabikes #merida #stravabrasil #ciclyngpics #lifestyleciclismo #bike2go #ciclyng #roadbike #roadbikelife #bicicleteiros #xossgps #bicicleta #treinoplanejadotreinoexecutado #prefiropedalar #メリダ　#ロ-ドバイク　 #自転車　 #borapedalar https://www.instagram.com/p/CbvboqBv3Xw/?utm_medium=tumblr

[kabellokrespo]

#seguehomemamarelo #pedalajaum #ccj #ccjteam #runbrjapan #diario_do_pebabr #powerlink_bike #saidosofa #applewatchlifestyle #applewatchseries7 #applewatchfanz #meridascultura #meridabikes #merida #stravabrasil #ciclyngpics #lifestyleciclismo #bike2go #ciclyng #roadbike #roadbikelife #bicicleteiros #xossgps #bicicleta #treinoplanejadotreinoexecutado #prefiropedalar #ロードバイク #サイクリング　#メリダ #自転車 https://www.instagram.com/p/CVq6twvBax-/?utm_medium=tumblr