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kuyarexdelsdiaries · 6 years ago

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It's Showtime: A Decade of 'Making People Happy'

October 24, 2009; weeks after Typhoon Ondoy (Ketsana) flooded Metro Manila and nearby areas and days after Typhoon Pepeng (Parma) ravaged Northern Luzon, ABS-CBN introduced a new kind of programming which evolved into what was now a game-changer in Philippine TV. It premiered as a pre-noontime show on a Saturday morning just before Wowowee, this unique program was born as 'Showtime'. Vhong Navarro, Anne Curtis, Kim Atienza, and the duo of Jugs Jugueta (Itchyworms lead vocalist) and Teddy Corpuz (Rocksteddy lead vocalist) were the original hosts.

A unique concept is that it all began as a talent show with some variety elements (including the 'Hurado o Burado' sub-portion, 'Score Mo, Show Mo' which happens after Kuya Kim's short trivia related to the competing group's information, and the weekly 'Himigsikan' showdown of Itchyworms and Rocksteddy, plus 'Ang Tanong, Ang Sagot!', 'Arte Mo!' and 'I Know U'). The show also became the beginnings and growing-ups of Vice Ganda, Jhong Hilario, Karylle, Billy Crawford, Coleen Garcia, and Ryan Bang from being hurados to regular hosts. Showtime even faced competition with GMA's Diz Iz It, but it folded up. And it had to undergo controversies: In January 2010, a LIVE episode featured Rosanna Roces, being one of the judges gave inappropriate words against teachers and certain groups. That dilemma led the MTRCB (Movie & Television Review and Classification Board) to suspend the program for 20-days, and it had to revamp quickly as Magpasikat. But soon, 6 days later, when the Court of Appeals released a 60-day Temporary Restraining Order against the MTRCB suspension, SHOWTIME returned to the airwaves right after the TRO was issued. Months later, ABS-CBN won the case against MTRCB for the suspension of the show since the complaint didn't show any evidence nor any arguments presented on the part of the suspension of the program for a total of one month, including its temporary placeholder.

It had to experiment as a Noontime show when Pilipinas Win na Win cancelled by New Year's Eve 2011, but by February of 2011, it returned to Pre-noontime slot. By January 28, 2012; SHOWTIME ended for a temporary break in line with the reformat.

A week after, on February 6, 2012, after losing to 8 variety shows of ABS-CBN in its ratings over perennial top-rater Eat Bulaga!, including Happy Yipee Yehey, which aired a finale episode 2 days before the relaunch. At exactly 11:30am, the show relaunched as It's Showtime. Who would have thought that It's Showtime will mark its 1st decade on the airwaves and considered as one of ABS-CBN's longest-running bprograms to date, joining the ranks of Umagang Kay Ganda, TV Patrol, FPJ's Ang Probinsyano (which just turned its 4th year last Sept. 28), ASAP Natin 'To!, MMK, Salamat Dok, Matanglawin, and S.O.C.O, among others which are existed on the air for many years.

LOOK: 3 presidents (GMA relinquished her 9-year Presidential term, PNOY served his full 6-year term, and DU30's term is halfway through), 4 elections, countless calamities, 2 Miss Universe titles for our Country plus 4 runner-ups (Venus Raj, Shamsey Supsup, Janine Tugonon, and Ariella Arrida), plus 2 beauty titleholders and Miss Earth queens for the Philippines, plus other notable events during the 10-year existence of It's Showtime.

It was in 2016 when the original singing competition on philippine TV returned to the airwaves after many years. Tawag Ng Tanghalan now already has 3 champions for the past 3 seasons: S1 Champion: Noven Belleza S2 Champion: Janine Berdin S3 Champion: Elaine Duran Plus TNT Boys, who were from the inaugural Tawag Ng Tanghalan Kids season now becomes popular worldwide.

It's showtime had to face competition, despite the boom of the AlDub phenomenon back in 2015 that drastically becomes in danger of cancelling the show, it had to undergo improvements and since the succeeding years, It's Showtime has gained ratings vs. longtime ally Eat Bulaga! which was the longest-reigning No. 1 Variety Show in years. It has recognized by the prestigious award-giving bodies both in professional and academe, as well as honors from its hosts in the Anak TV-Seal awards. The show held its out of studio presentations from different parts of the country as well as sold-out shows abroad.

If there are hello's, there are also goodbye's. Some of them pursued other passions like Billy Crawford and Coleen Garcia who were both married, while others left unnoticed: Eric Tai and Kim Atienza left the show with no formal announcements, but Kuya Kim's presence in the show returned first as a head judge in Mr. Q&A, the male counterpart of the trending 2-season Miss Q&A segment, and eventually, in the show during the entire Anniversary Month.

And making history once again, It's Showtime has adapted internationally through a non-narrative franchise agreement with Indonesia's MNC-TV. It's Showtime Indonesia, the 1st International version has made a big hit in its weekday schedule among Indonesian viewers. It debuted on March 25 of this year, which was simultaneously aired via a live feed from ABS-CBN's It's Showtime crossing over to the MNC Studios during the TNT timeslot due to time difference (Indonesia's timezone is one hour away from the Philippines timezone, in other words: GMT +7 in Jakarta, GMT+8 in Manila). Jugs, Teddy, and Direk Bobet Vidanes witnessed day one of the International version in which ABS-CBN has been exporting drama series to international markets and translating into various languages through international distribution of their content. The Indonesian version is hosted by well-kmown Indonesian celebrities as well as Filipino-Indonesian actor Leo Consul who was the former host of anoth franchised show Eat Bulaga! Indonesia.

And who they are: The team Showtime that made every noontime a good vibes for the Madlang People. Original hosts Vhong Navarro, Anne Curtis, Jugs Jugueta and Teddy Corpuz, and the Unkabogable Vice Ganda plus Karylle, Ryan Bang, Amy Perez-Castilio, Mariel Rodriguez-Padilla, Hashtags, and Girltrends. October 24th (Thursday) was their 3,481st episode (that's 310-311 episodes/year, excluding the Holy Week Triduum, and the 6-days that Showtime underwent transition to a noontime show).

It's Showtime airs Nationwide through ABS-CBN weekdays 12:15-3:30pm and Saturdays 12pm-3:15pm (it may go overtime depending on Vice Ganda's jokes and banters), with a live simulcast on YouTube under Showtime Online Universe channel, with same-day replays on Jeepney TV through 'It's Showtime sa Primetime' from 7:15-10:15pm on weekdays and 7pm-10:45pm on Saturdays, plus express or delayed airing on TFC (The Filipino Channel) depending on international timezone and airtime.

Last Oct. 21-26, the show held a special Anniversary week at the Newport Performing Arts Theater inside Resorts World Manila with the last eliminations week of Classic Showtime segment and the Magpasikat competition which is the show’s tradition every year. On the last day of the special, J-Crisis emerged as Grand Champion of the segment, while the winners of the 10th Magpasikat Competition were announced: Team Anne and Tyang Amy emerged 3rd Place, while Team Vhong and Mariel placed 2nd, and Team Vice makes its 2nd soloist to emerge the top place after Team Vhong topped the competition in 2017. Team Karylle & Ryan and Team Jugs, Teddy, and Jhong were Runners-up of the competition.

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