#build an app like uber

[dmsinfosystemin]

13 Benefits of Building an App Like Uber for Traveling Business

In the modern tech world, accessibility and effectiveness are essential elements to success in any field of business. 

Since ride-sharing services like Uber have become more popular, people's travel habits have changed tremendously, and the resulting turmoil has affected the whole transportation industry. 

If your firm is in the transportation industry, you may be considering if creating an app similar to Uber is the best option for action. Well, wonder no more! We'll look at the 13 phenomenal benefits of building an app like Uber for your travel or transportation-related business. 

This comprehensive overview will explain why it's an excellent decision if you're thinking about developing an Uber clone app.

Benefits of Building an App Like Uber

Nowadays, Creating a mobile application is a smarter way for each and every business to enable a better user experience. Here is the list of benefits a travelling or ride-sharing business could get:

1. Enhanced User Experience

Making an app similar to Uber gives your users a very user-friendly platform. With a few taps on their smartphones, users can book a ride, track the driver's location, and make cashless payments. In addition to attracting new customers, this enhanced user experience also encourages customer retention. For your travelling business, the convenience element alone might be an important factor.

2. Increased Revenue Streams

You need to diversify your revenue sources to ensure the success of your company. You may generate revenue through premium services, collaborations, and sources apart from the cost of transportation, such as advertising, by developing an app that is comparable to Uber. The profitability of your business might be considerably increased by these new revenue sources.

Advertising Opportunities: You can sell ad space within your app to local businesses, allowing them to reach a large and relevant audience.

Partnerships with Other Services: Collaborate with restaurants, hotels, and tourist attractions for referral fees or commissions when users book through your app.

Premium Services: Offer premium features such as luxury vehicle options, priority bookings, or subscription-based services to attract high-paying customers.

3. Real-time GPS Tracking

One of the distinctive features of ride-sharing applications is real-time GPS monitoring. This benefits your customers by providing them with accurate and precise arrival schedules while enabling you to keep monitor of and enhance the efficacy of your vehicles.

Efficient Dispatch: Dispatch drivers more effectively by assigning them to nearby pickups, reducing wait times for passengers.

Route Optimization: Use GPS data to analyze traffic patterns and suggest the fastest routes, saving time and fuel costs.

Enhanced Safety: Users will feel more comfortable using your service since it increases their overall security to be able to track the movements of passengers as well as drivers.

4. Data-driven Decision Making

You may gather crucial information about consumer preferences, travel habits, and driver behaviour by developing an Uber-like app. You can apply this knowledge to make better business choices and offer higher-calibre services.

Customer Insights: By being aware of your customers' preferences, you may more effectively meet their needs through offers and solutions.

Market Expansion: Analysing data will help you strategically expand your firm by identifying potential profitable regions and populations to serve.

Driver Performance: For improved customer satisfaction and safety, evaluate the performance of drivers and offer suggestions.

5. Brand Recognition and Trust

By developing an app similar to Uber, which has come to represent ride-sharing, you may capitalise on the assurance and understanding that come with this business model. Customers are happier to select a service they are at ease with and feel secure with.

Established Reputation: Benefit from the positive reputation and brand recognition that Uber has built over the years.

Credibility: When entering unfamiliar markets or competing with established cab services, established businesses sometimes have a major advantage since customers choose to trust them.

6. Efficient Payment Systems

The cashless payment mechanism offered by apps like Uber represents one of their main features. Users may now complete transactions more easily, and your company's bookkeeping is also made smoother.

Secure Transactions: Users can link their credit cards or digital wallets to the app for secure and hassle-free payments.

Transparent Billing: Fare estimates and electronic receipts provide transparency, reducing disputes and enhancing customer satisfaction.

Driver Payments: Automated methods can streamline driver payments while assuring on-time and correct payment.

Also Read: 8 Best Clone App Development Ideas For Effortless Business Growth

7. Scalability

Any business must be scalable, and mobile applications like Uber can quickly adjust to increased demand. The architecture of the app can meet your objectives whether you're trying to grow into new cities or service more clients in your present market.

City Expansion: Launch your app in new cities and regions to reach a broader audience and Scale your business.

Fleet Growth: Easily onboard new drivers to meet increased demand during peak hours or special events.

International Markets: Investigate various ways to grow your business globally by leveraging foreign travel markets. Doing research work is essential at this stage.

8. Competitive Edge

Having a distinctive selling offer is crucial in a competitive sector. An app like Uber can give you a competitive edge by offering features and benefits that traditional taxi services may lack.

Dynamic Pricing: Implement surge pricing during peak hours to maximize revenue, a feature often unavailable in traditional taxis.

Rider Loyalty Programs: In order to foster consumer loyalty and repeat business, provide loyalty programmes and awards.

Accessibility: Offer wheelchair-accessible vehicles and other specialized services to cater to a wider range of customers.

9. Environmental Benefits

Uber and other sharing rides businesses may contribute to a more environmentally friendly future. By reducing the amount of cars with just one driver on the road, you can reduce carbon emissions and traffic congestion.

Carpooling Options: In order to reduce the amount of automobiles on the road and to promote environmentally friendly transportation, encourage carpooling

Electric Vehicle Integration: Support the use of electric vehicles in your fleet to further reduce your environmental footprint.

10. Customer Feedback and Reviews

A forum for consumers to submit evaluations and reviews is offered by a ride-sharing app, which is important for enhancing your service. You might use this feedback to pinpoint your areas for development and to take immediate action on any problems that may be faced by the customers.

Quality Control: Monitor driver ratings and reviews to ensure a high level of service quality.

Continuous Improvement: Enhance user happiness by iteratively improving the app based on user input.

11. Flexible Work Opportunities

Having a ride-sharing app benefits passengers and offers drivers flexible work possibilities. This might be a strong selling point for pulling user's attention to your platform.

Part-time Income: Offer part-time driving opportunities, allowing individuals to earn extra income on their own schedules.

Entrepreneurship: Enable drivers to become micro-entrepreneurs, managing their own small businesses within your platform.

12. Regulatory Compliance

However, if you build an app like Uber, you could try hard to comply with local laws and regulations. Ride-sharing applications frequently encounter regulatory problems.

Legal Expertise: Invest in legal counsel to ensure your app's compliance with transportation regulations in each market you operate.

Government Partnerships: Identify mutually beneficial partnerships and eliminate regulatory problems by cooperating with local governments

13. Market Disruption and Innovation

Developing an app like Uber is possible when you operate in a sector that is seeing rapid change. By questioning established transportation patterns, your business could establish itself as an innovation.

Pioneering Technology: Utilise cutting-edge tools like algorithms powered by AI and analytical forecasting to stay a few steps ahead of other businesses.

Market Evolution: Gain the initiative in the growth of the transport industry by adapting to the changing tastes of customers and new developments.

Conclusion

Better client experiences, more profitable revenue streams, and environmental responsibility are just a few benefits of developing an Uber-like app for your ride-sharing services.

Whether you're considering Uber-like app development or creating an Ola clone app, the potential for growth and success in the ride-sharing industry is substantial. You may alter your company and satisfy the shifting needs of contemporary clients by embracing flexibility in the future. If you are looking to develop a robust clone app like Uber for your travelling or ride-hailing business then DMS Infosystem is the right destination for your journey. Our experienced and dedicated team of developers can develop an interactive app like Uber.

[ondemandappdevelopment]

Many people wondered about and coveted the business model of Uber. But only a handful had both the managerial and the technical skills to start an Uber-like business.

But the resources now are in abundance. All you have to do is take the right steps to be one of the successful Uber-like taxi business owners.

In this blog, you’ll get to know how to efficiently build an app like Uber for your on-demand business, the tech stack used, and most importantly, the cost of development.

[nelsonseo567]

We Are Create An App Like Uber

Want to make an app like uber? Then we are here to help you with the uber clone application development services. You'll get features in line with your vision that will lead the app development process of your dreams. Get free quotes!!

Visit More Info : https://www.aistechnolabs.com/make-an-app-like-uber-clone/

[naveen234]

How to Build an App Like Uber: A Comprehensive Guide

The ride-sharing industry has been revolutionized by Uber, setting a new benchmark for on-demand services. Many entrepreneurs and developers are keen to learn how to build an app like Uber. In this article, we'll delve into the essential steps, features, and technologies needed to create a successful ride-sharing app.

Understanding How Uber Works

Before diving into the development process, it's crucial to understand how Uber works. Uber operates on a two-sided marketplace model, connecting drivers with passengers through a seamless mobile application. Here’s a basic overview:

User Request: A passenger requests a ride via the app, specifying their pick-up and drop-off locations.

Driver Match: The app finds a nearby driver and sends them the ride request.

Ride Confirmation: The driver accepts the request, and the passenger is notified with the driver's details and estimated arrival time.

Navigation and Ride: The driver picks up the passenger and follows the GPS navigation to the destination.

Payment and Rating: The passenger pays for the ride through the app, and both the driver and passenger rate each other.

Key Features to Include in an Uber-Like App

To build an app like Uber, you'll need to incorporate several key features for both passengers and drivers. Here’s a detailed breakdown:

Passenger App Features

User Registration and Profile: Allow users to sign up and create profiles using email, phone number, or social media accounts.

Booking Interface: Enable users to book a ride, specifying their pick-up and drop-off locations, and choosing the type of vehicle.

Real-Time Tracking: Integrate GPS tracking so passengers can monitor their ride’s status and driver’s location.

Fare Calculator: Provide an estimated fare based on distance and ride type before booking.

Payment Gateway: Offer multiple payment options, including credit/debit cards, digital wallets, and cash.

Ride History: Allow users to view their past rides and receipts.

Ratings and Reviews: Implement a rating system for passengers to review their ride experience and provide feedback.

Driver App Features

Driver Registration and Profile: Facilitate driver sign-up, including document verification and background checks.

Trip Alerts: Notify drivers of ride requests with passenger details and pick-up location.

Navigation and Route Optimization: Integrate GPS navigation to provide the most efficient route to the destination.

Earnings Tracker: Show drivers their earnings, including detailed trip summaries and payment history.

Availability Toggle: Allow drivers to set their availability status to receive ride requests.

Ratings and Reviews: Enable drivers to rate passengers and view their own ratings.

Technical Stack and Development Process

Building an app like Uber involves several technical components and a systematic development process. Here’s an overview:

Backend Development

Server: Choose a robust server solution like AWS, Google Cloud, or Microsoft Azure to handle user requests and data storage.

Database: Use scalable databases like MongoDB or PostgreSQL to store user data, ride history, and transactions.

APIs: Develop RESTful APIs to manage communication between the client and server, handling tasks like booking, payments, and notifications.

Frontend Development

Mobile App Development: Develop native apps for iOS and Android using Swift and Kotlin, or consider cross-platform solutions like Flutter or React Native.

User Interface: Design a user-friendly and intuitive interface for both passenger and driver apps, ensuring smooth navigation and accessibility.

Real-Time Features

Geolocation Services: Integrate geolocation APIs like Google Maps or Mapbox for real-time tracking and navigation.

Push Notifications: Use services like Firebase Cloud Messaging or Apple Push Notification Service to send trip alerts and updates.

Payment Integration

Payment Gateway: Integrate secure payment gateways like Stripe, PayPal, or Braintree to process transactions.

Fare Calculation Algorithm: Develop a dynamic fare calculation algorithm considering distance, ride type, traffic, and demand.

Testing and Deployment

Quality Assurance: Conduct thorough testing, including unit tests, integration tests, and user acceptance testing, to ensure the app is bug-free and performs well.

Deployment: Deploy the app to app stores (Google Play and Apple App Store) and monitor its performance, making necessary updates and improvements.

Marketing and Launch Strategy

Once your app is developed and tested, the next step is a strategic launch. Here are some tips:

Pre-Launch Campaign: Build anticipation through social media teasers, email newsletters, and partnerships with local businesses.

Incentives: Offer promotions, discounts, and referral bonuses to attract initial users and drivers.

Customer Support: Set up a robust customer support system to address user queries and issues promptly.

Conclusion

Learning how to build an app like Uber involves understanding how Uber works, incorporating essential features for both passengers and drivers, and choosing the right technical stack. By following a structured development process and implementing effective marketing strategies, you can create a successful ride-sharing app that meets market demands and delivers a seamless user experience.

[deondeapp]

This blog will delve into the complexity of food delivery app development while understanding the features, costs, and resources needed to build an Uber Eats clone app. Keep reading on the Guide to Build An App Like Uber Eats.

[foodordering]

Explore culinary excellence with our innovative food delivery app development. User-friendly design, real-time tracking, and a touch of augmented reality for an immersive dining experience.

[zennaxxtech]

Embark on the journey of innovation by building your very own ride-hailing app like Uber! With the ever-growing demand for convenient transportation solutions, creating a platform that connects riders with drivers has never been more exciting. From streamlining the booking process to ensuring seamless payments, every aspect of your app plays a crucial role in delivering an exceptional user experience. To start, focus on understanding the needs of your target audience and the unique selling points that will set your app apart.

[theappideas1]

Build An App Like Uber Eats | Uber Eats Clone App Development | The App Ideas

#Ubereats is an On-demand #FoodDeliveryApp. It is an online food delivering platform used to order and deliver services based on the user request.

Have you been into the food industry and planning to take your business to the next level with on-demand food delivery apps? If yes, then don’t wait, feel free to reach us and get a free quote.

Contact us for the cost estimation of a food #AppLikeUberEats app.

Who are we?

We are at App Ideas Infotech Pvt Ltd (The App Ideas) having extensive experience of over 5 years and delivered over 500+ Projects till yet and served over 350+ clients all over the globe.

What do we do?

#MobileAppDevelopment

#WebsiteDesigning

#WebsiteDevelopment

#GameDevelopment

#Softwaredevelopment

#GraphicsDesigning

#Digitalmarketing

#Videomaking

What do our clients say about us?

https://clutch.co/profile/app-ideashttps://theappideas.com/testimonial/

https://www.goodfirms.co/company/the-...

https://www.freelancer.com/u/Theappideas

http://pph.me/theappideas

How can you reach us?

Email:- contact@theappideas.com

Phone/WhatsApp:- +91 8866564279

Follow us:- LinkedIn:-   / admin  

Twitter:-   / theappidea  

Facebook:-   / theappideas  

[techgropse1]

Want to build an app like lyft? count on techgropse

[yoyumm]

How To Build An App Like Uber Eats

Uber Eats, a popular food delivery platform has grown rapidly since its launch in 2014. This food delivery platform generated a revenue of $10.9 billion in 2022. Currently serving more than 81 million users on its platform, Uber Eats has become one of the most popular food delivery apps worldwide.

It partners with approximately 900,000 restaurants on its platform. In 2021, Uber Eats surpassed $50 billion in gross bookings which was a 70% increase from the prior year. Considering the numbers mentioned above, we can say that Uber Eats has become a major player in the online food delivery industry within a few years.

There is dramatic growth in the online food delivery industry and has encouraged many entrepreneurs to start their own ventures just like Uber Eats. If you are an aspiring food entrepreneur and considering developing an app like Uber Eats, this article shares information about how you can build an app like Uber Eats.

Features to Consider Before You Make an App Like Uber Eats.

Before creating an app like Uber Eats, it is crucial to have knowledge about the features offered by the platform. To make your venture successful, it is very important to integrate features and functionality that can cater to the needs of all the stakeholders on your platform.

Below mentioned are some of the features offered by Uber Eats that are essential for the success of any online food delivery platform.

User-Friendly Interface: Uber Eats offers a user-friendly interface making it easy for customers to search for food, place an order and track their delivery on the platform. 

Secure Payment Options: This platform offers a variety of safe payment methods like credit cards, debit cards, digital wallets, net banking, etc. making it convenient for customers to pay for their orders.

Real-Time GPS Tracking: This feature in the app allows the customers to track their orders and know the estimated time of arrival of their food orders. Through route optimization, drivers too can work more efficiently and can deliver more orders in less time. 

Curated Deals and Promotions: Customers always come back when they get a good bargain in the form of deals, promo codes, seasonal offers, reward points, loyalty bonuses, etc. Uber Eats makes it a point to offer lucrative deals and coupons from time to time to its customers on the app. 

Push Notifications and Alerts: All users get instant updates and information related to the status of the food orders. Also, lucrative deals and offers are directly shared with users via SMS, emails, or push notifications. 

Order Scheduling: This unique feature offered by Uber Eats lets customers schedule their orders well in advance. Customers can select the ‘Schedule an order’ option in the app and can choose their desired date and delivery time of the order. 

A successful food delivery platform like Uber Eats should offer functionality to provide a seamless and convenient experience for users and restaurants with a strong focus on customer satisfaction. Further, let’s see how you can build your app like Uber Eats effortlessly. 

Build Your App With Right Software Solution

When you are building an application like Uber Eats, choosing a reliable software solution is of utmost importance. It should efficiently cater to the needs and goals of your online food delivery business. At the same time, the software solution should be cost-effective and fit your budget. 

Yo!Yumm is one such white-label food delivery software that can help you launch your online food delivery platform hassle-free. It offers all the essential features required to build an app like Uber Eats. Yo!Yumm provides mobile apps for customers, restaurants, and delivery staff and an admin panel for admins to smoothly run your online food delivery business.

Packed with the latest technology and customization options, Yo!Yumm is the right choice for entrepreneurs who are looking to start an online food delivery app like Uber Eats.

[mostlysignssomeportents]

“Disenshittify or Die”

I'm coming to BURNING MAN! On TUESDAY (Aug 27) at 1PM, I'm giving a talk called "DISENSHITTIFY OR DIE!" at PALENQUE NORTE (7&E). On WEDNESDAY (Aug 28) at NOON, I'm doing a "Talking Caterpillar" Q&A at LIMINAL LABS (830&C).

Last weekend, I traveled to Las Vegas for Defcon 32, where I had the immense privilege of giving a solo talk on Track 1, entitled "Disenshittify or die! How hackers can seize the means of computation and build a new, good internet that is hardened against our asshole bosses' insatiable horniness for enshittification":

https://info.defcon.org/event/?id=54861

This was a followup to last year's talk, "An Audacious Plan to Halt the Internet's Enshittification," a talk that kicked off a lot of international interest in my analysis of platform decay ("enshittification"):

https://www.youtube.com/watch?v=rimtaSgGz_4

The Defcon organizers have earned a restful week or two, and that means that the video of my talk hasn't yet been posted to Defcon's Youtube channel, so in the meantime, I thought I'd post a lightly edited version of my speech crib. If you're headed to Burning Man, you can hear me reprise this talk at Palenque Norte (7&E); I'm kicking off their lecture series on Tuesday, Aug 27 at 1PM.

==

What the fuck happened to the old, good internet?

I mean, sure, our bosses were a little surveillance-happy, and they were usually up for sharing their data with the NSA, and whenever there was a tossup between user security and growth, it was always YOLO time.

But Google Search used to work. Facebook used to show you posts from people you followed. Uber used to be cheaper than a taxi and pay the driver more than a cabbie made. Amazon used to sell products, not Shein-grade self-destructing dropshipped garbage from all-consonant brands. Apple used to defend your privacy, rather than spying on you with your no-modifications-allowed Iphone.

There was a time when you searching for an album on Spotify would get you that album – not a playlist of insipid AI-generated covers with the same name and art.

Microsoft used to sell you software – sure, it was buggy – but now they just let you access apps in the cloud, so they can watch how you use those apps and strip the features you use the most out of the basic tier and turn them into an upcharge.

What – and I cannot stress this enough – the fuck happened?!

I’m talking about enshittification.

Here’s what enshittification looks like from the outside: First, you see a company that’s being good to its end users. Google puts the best search results at the top; Facebook shows you a feed of posts from people and groups you followl; Uber charges small dollars for a cab; Amazon subsidizes goods and returns and shipping and puts the best match for your product search at the top of the page.

That’s stage one, being good to end users. But there’s another part of this stage, call it stage 1a). That’s figuring out how to lock in those users.

There’s so many ways to lock in users.

If you’re Facebook, the users do it for you. You joined Facebook because there were people there you wanted to hang out with, and other people joined Facebook to hang out with you.

That’s the old “network effects” in action, and with network effects come “the collective action problem." Because you love your friends, but goddamn are they a pain in the ass! You all agree that FB sucks, sure, but can you all agree on when it’s time to leave?

No way.

Can you agree on where to go next?

Hell no.

You’re there because that’s where the support group for your rare disease hangs out, and your bestie is there because that’s where they talk with the people in the country they moved away from, then there’s that friend who coordinates their kid’s little league car pools on FB, and the best dungeon master you know isn’t gonna leave FB because that’s where her customers are.

So you’re stuck, because even though FB use comes at a high cost – your privacy, your dignity and your sanity – that’s still less than the switching cost you’d have to bear if you left: namely, all those friends who have taken you hostage, and whom you are holding hostage

Now, sometimes companies lock you in with money, like Amazon getting you to prepay for a year’s shipping with Prime, or to buy your Audible books on a monthly subscription, which virtually guarantees that every shopping search will start on Amazon, after all, you’ve already paid for it.

Sometimes, they lock you in with DRM, like HP selling you a printer with four ink cartridges filled with fluid that retails for more than $10,000/gallon, and using DRM to stop you from refilling any of those ink carts or using a third-party cartridge. So when one cart runs dry, you have to refill it or throw away your investment in the remaining three cartridges and the printer itself.

Sometimes, it’s a grab bag:

You can’t run your Ios apps without Apple hardware;

you can’t run your Apple music, books and movies on anything except an Ios app;

your iPhone uses parts pairing – DRM handshakes between replacement parts and the main system – so you can’t use third-party parts to fix it; and

every OEM iPhone part has a microscopic Apple logo engraved on it, so Apple can demand that the US Customs and Border Service seize any shipment of refurb Iphone parts as trademark violations.

Think Different, amirite?

Getting you locked in completes phase one of the enshittification cycle and signals the start of phase two: making things worse for you to make things better for business customers.

For example, a platform might poison its search results, like Google selling more and more of its results pages to ads that are identified with lighter and lighter tinier and tinier type.

Or Amazon selling off search results and calling it an “ad” business. They make $38b/year on this scam. The first result for your search is, on average, 29% more expensive than the best match for your search. The first row is 25% more expensive than the best match. On average, the best match for your search is likely to be found seventeen places down on the results page.

Other platforms sell off your feed, like Facebook, which started off showing you the things you asked to see, but now the quantum of content from the people you follow has dwindled to a homeopathic residue, leaving a void that Facebook fills with things that people pay to show you: boosted posts from publishers you haven’t subscribed to, and, of course, ads.

Now at this point you might be thinking ‘sure, if you’re not paying for the product, you’re the product.'

Bullshit!

Bull.

Shit.

The people who buy those Google ads? They pay more every year for worse ad-targeting and more ad-fraud

Those publishers paying to nonconsensually cram their content into your Facebook feed? They have to do that because FB suppresses their ability to reach the people who actually subscribed to them

The Amazon sellers with the best match for your query have to outbid everyone else just to show up on the first page of results. It costs so much to sell on Amazon that between 45-51% of every dollar an independent seller brings in has to be kicked up to Don Bezos and the Amazon crime family. Those sellers don’t have the kind of margins that let them pay 51% They have to raise prices in order to avoid losing money on every sale.

"But wait!" I hear you say!

[Come on, say it!]

"But wait! Things on Amazon aren’t more expensive that things at Target, or Walmart, or at a mom and pop store, or direct from the manufacturer.

"How can sellers be raising prices on Amazon if the price at Amazon is the same as at is everywhere else?"

[Any guesses?!]

That’s right, they charge more everywhere. They have to. Amazon binds its sellers to a policy called “most favored nation status,” which says they can’t charge more on Amazon than they charge elsewhere, including direct from their own factory store.

So every seller that wants to sell on Amazon has to raise their prices everywhere else.

Now, these sellers are Amazon’s best customers. They’re paying for the product, and they’re still getting screwed.

Paying for the product doesn’t fill your vapid boss’s shriveled heart with so much joy that he decides to stop trying to think of ways to fuck you over.

Look at Apple. Remember when Apple offered every Ios user a one-click opt out for app-based surveillance? And 96% of users clicked that box?

(The other four percent were either drunk or Facebook employees or drunk Facebook employees.)

That cost Facebook at least ten billion dollars per year in lost surveillance revenue?

I mean, you love to see it.

But did you know that at the same time Apple started spying on Ios users in the same way that Facebook had been, for surveillance data to use to target users for its competing advertising product?

Your Iphone isn’t an ad-supported gimme. You paid a thousand fucking dollars for that distraction rectangle in your pocket, and you’re still the product. What’s more, Apple has rigged Ios so that you can’t mod the OS to block its spying.

If you’re not not paying for the product, you’re the product, and if you are paying for the product, you’re still the product.

Just ask the farmers who are expected to swap parts into their own busted half-million dollar, mission-critical tractors, but can’t actually use those parts until a technician charges them $200 to drive out to the farm and type a parts pairing unlock code into their console.

John Deere’s not giving away tractors. Give John Deere a half mil for a tractor and you will be the product.

Please, my brothers and sisters in Christ. Please! Stop saying ‘if you’re not paying for the product, you’re the product.’

OK, OK, so that’s phase two of enshittification.

Phase one: be good to users while locking them in.

Phase two: screw the users a little to you can good to business customers while locking them in.

Phase three: screw everybody and take all the value for yourself. Leave behind the absolute bare minimum of utility so that everyone stays locked into your pile of shit.

Enshittification: a tragedy in three acts.

That’s what enshittification looks like from the outside, but what’s going on inside the company? What is the pathological mechanism? What sci-fi entropy ray converts the excellent and useful service into a pile of shit?

That mechanism is called twiddling. Twiddling is when someone alters the back end of a service to change how its business operates, changing prices, costs, search ranking, recommendation criteria and other foundational aspects of the system.

Digital platforms are a twiddler’s utopia. A grocer would need an army of teenagers with pricing guns on rollerblades to reprice everything in the building when someone arrives who’s extra hungry.

Whereas the McDonald’s Investments portfolio company Plexure advertises that it can use surveillance data to predict when an app user has just gotten paid so the seller can tack an extra couple bucks onto the price of their breakfast sandwich.

And of course, as the prophet William Gibson warned us, ‘cyberspace is everting.' With digital shelf tags, grocers can change prices whenever they feel like, like the grocers in Norway, whose e-ink shelf tags change the prices 2,000 times per day.

Every Uber driver is offered a different wage for every job. If a driver has been picky lately, the job pays more. But if the driver has been desperate enough to grab every ride the app offers, the pay goes down, and down, and down.

The law professor Veena Dubal calls this ‘algorithmic wage discrimination.' It’s a prime example of twiddling.

Every youtuber knows what it’s like to be twiddled. You work for weeks or months, spend thousands of dollars to make a video, then the algorithm decides that no one – not your own subscribers, not searchers who type in the exact name of your video – will see it.

Why? Who knows? The algorithm’s rules are not public.

Because content moderation is the last redoubt of security through obscurit: they can’t tell you what the como algorithm is downranking because then you’d cheat.

Youtube is the kind of shitty boss who docks every paycheck for all the rules you’ve broken, but won’t tell you what those rules were, lest you figure out how to break those rules next time without your boss catching you.

Twiddling can also work in some users’ favor, of course. Sometimes platforms twiddle to make things better for end users or business customers.

For example, Emily Baker-White from Forbes revealed the existence of a back-end feature that Tiktok’s management can access they call the “heating tool.”

When a manager applies the heating toll to a performer’s account, that performer’s videos are thrust into the feeds of millions of users, without regard to whether the recommendation algorithm predicts they will enjoy that video.

Why would they do this? Well, here’s an analogy from my boyhood I used to go to this traveling fair that would come to Toronto at the end of every summer, the Canadian National Exhibition. If you’ve been to a fair like the Ex, you know that you can always spot some guy lugging around a comedically huge teddy bear.

Nominally, you win that teddy bear by throwing five balls in a peach-basket, but to a first approximation, no one has ever gotten five balls to stay in that peach-basket.

That guy “won” the teddy bear when a carny on the midway singled him out and said, "fella, I like your face. Tell you what I’m gonna do: You get just one ball in the basket and I’ll give you this keychain, and if you amass two keychains, I’ll let you trade them in for one of these galactic-scale teddy-bears."

That’s how the guy got his teddy bear, which he now has to drag up and down the midway for the rest of the day.

Why the hell did that carny give away the teddy bear? Because it turns the guy into a walking billboard for the midway games. If that dopey-looking Judas Goat can get five balls into a peach basket, then so can you.

Except you can’t.

Tiktok’s heating tool is a way to give away tactical giant teddy bears. When someone in the TikTok brain trust decides they need more sports bros on the platform, they pick one bro out at random and make him king for the day, heating the shit out of his account.

That guy gets a bazillion views and he starts running around on all the sports bro forums trumpeting his success: *I am the Louis Pasteur of sports bro influencers!"

The other sports bros pile in and start retooling to make content that conforms to the idiosyncratic Tiktok format. When they fail to get giant teddy bears of their own, they assume that it’s because they’re doing Tiktok wrong, because they don’t know about the heating tool.

But then comes the day when the TikTok Star Chamber decides they need to lure in more astrologers, so they take the heat off that one lucky sports bro, and start heating up some lucky astrologer.

Giant teddy bears are all over the place: those Uber drivers who were boasting to the NYT ten years ago about earning $50/hour? The Substackers who were rolling in dough? Joe Rogan and his hundred million dollar Spotify payout? Those people are all the proud owners of giant teddy bears, and they’re a steal.

Because every dollar they get from the platform turns into five dollars worth of free labor from suckers who think they just internetting wrong.

Giant teddy bears are just one way of twiddling. Platforms can play games with every part of their business logic, in highly automated ways, that allows them to quickly and efficiently siphon value from end users to business customers and back again, hiding the pea in a shell game conducted at machine speeds, until they’ve got everyone so turned around that they take all the value for themselves.

That’s the how: How the platforms do the trick where they are good to users, then lock users in, then maltreat users to be good to business customers, then lock in those business customers, then take all the value for themselves.

So now we know what is happening, and how it is happening, all that’s left is why it’s happening.

Now, on the one hand, the why is pretty obvious. The less value that end-users and business customers capture, the more value there is left to divide up among the shareholders and the executives.

That’s why, but it doesn’t tell you why now. Companies could have done this shit at any time in the past 20 years, but they didn’t. Or at least, the successful ones didn’t. The ones that turned themselves into piles of shit got treated like piles of shit. We avoided them and they died.

Remember Myspace? Yahoo Search? Livejournal? Sure, they’re still serving some kind of AI slop or programmatic ad junk if you hit those domains, but they’re gone.

And there’s the clue: It used to be that if you enshittified your product, bad things happened to your company. Now, there are no consequences for enshittification, so everyone’s doing it.

Let’s break that down: What stops a company from enshittifying?

There are four forces that discipline tech companies. The first one is, obviously, competition.

If your customers find it easy to leave, then you have to worry about them leaving

Many factors can contribute to how hard or easy it is to depart a platform, like the network effects that Facebook has going for it. But the most important factor is whether there is anywhere to go.

Back in 2012, Facebook bought Insta for a billion dollars. That may seem like chump-change in these days of eleven-digit Big Tech acquisitions, but that was a big sum in those innocent days, and it was an especially big sum to pay for Insta. The company only had 13 employees, and a mere 25 million registered users.

But what mattered to Zuckerberg wasn’t how many users Insta had, it was where those users came from.

[Does anyone know where those Insta users came from?]

That’s right, they left Facebook and joined Insta. They were sick of FB, even though they liked the people there, they hated creepy Zuck, they hated the platform, so they left and they didn’t come back.

So Zuck spent a cool billion to recapture them, A fact he put in writing in a midnight email to CFO David Ebersman, explaining that he was paying over the odds for Insta because his users hated him, and loved Insta. So even if they quit Facebook (the platform), they would still be captured Facebook (the company).

Now, on paper, Zuck’s Instagram acquisition is illegal, but normally, that would be hard to stop, because you’d have to prove that he bought Insta with the intention of curtailing competition.

But in this case, Zuck tripped over his own dick: he put it in writing.

But Obama’s DoJ and FTC just let that one slide, following the pro-monopoly policies of Reagan, Bush I, Clinton and Bush II, and setting an example that Trump would follow, greenlighting gigamergers like the catastrophic, incestuous Warner-Discovery marriage.

Indeed, for 40 years, starting with Carter, and accelerating through Reagan, the US has encouraged monopoly formation, as an official policy, on the grounds that monopolies are “efficient.”

If everyone is using Google Search, that’s something we should celebrate. It means they’ve got the very best search and wouldn’t it be perverse to spend public funds to punish them for making the best product?

But as we all know, Google didn’t maintain search dominance by being best. They did it by paying bribes. More than 20 billion per year to Apple alone to be the default Ios search, plus billions more to Samsung, Mozilla, and anyone else making a product or service with a search-box on it, ensuring that you never stumble on a search engine that’s better than theirs.

Which, in turn, ensured that no one smart invested big in rival search engines, even if they were visibly, obviously superior. Why bother making something better if Google’s buying up all the market oxygen before it can kindle your product to life?

Facebook, Google, Microsoft, Amazon – they’re not “making things” companies, they’re “buying things” companies, taking advantage of official tolerance for anticompetitive acquisitions, predatory pricing, market distorting exclusivity deals and other acts specifically prohibited by existing antitrust law.

Their goal is to become too big to fail, because that makes them too big to jail, and that means they can be too big to care.

Which is why Google Search is a pile of shit and everything on Amazon is dropshipped garbage that instantly disintegrates in a cloud of offgassed volatile organic compounds when you open the box.

Once companies no longer fear losing your business to a competitor, it’s much easier for them to treat you badly, because what’re you gonna do?

Remember Lily Tomlin as Ernestine the AT&T operator in those old SNL sketches? “We don’t care. We don’t have to. We’re the phone company.”

Competition is the first force that serves to discipline companies and the enshittificatory impulses of their leadership, and we just stopped enforcing competition law.

It takes a special kind of smooth-brained asshole – that is, an establishment economist – to insist that the collapse of every industry from eyeglasses to vitamin C into a cartel of five or fewer companies has nothing to do with policies that officially encouraged monopolization.

It’s like we used to put down rat poison and we didn’t have a rat problem. Then these dickheads convinced us that rats were good for us and we stopped putting down rat poison, and now rats are gnawing our faces off and they’re all running around saying, "Who’s to say where all these rats came from? Maybe it was that we stopped putting down poison, but maybe it’s just the Time of the Rats. The Great Forces of History bearing down on this moment to multiply rats beyond all measure!"

Antitrust didn’t slip down that staircase and fall spine-first on that stiletto: they stabbed it in the back and then they pushed it.

And when they killed antitrust, they also killed regulation, the second force that disciplines companies. Regulation is possible, but only when the regulator is more powerful than the regulated entities. When a company is bigger than the government, it gets damned hard to credibly threaten to punish that company, no matter what its sins.

That’s what protected IBM for all those years when it had its boot on the throat of the American tech sector. Do you know, the DOJ fought to break up IBM in the courts from 1970-1982, and that every year, for 12 consecutive years, IBM spent more on lawyers to fight the USG than the DOJ Antitrust Division spent on all the lawyers fighting every antitrust case in the entire USA?

IBM outspent Uncle Sam for 12 years. People called it “Antitrust’s Vietnam.” All that money paid off, because by 1982, the president was Ronald Reagan, a man whose official policy was that monopolies were “efficient." So he dropped the case, and Big Blue wriggled off the hook.

It’s hard to regulate a monopolist, and it’s hard to regulate a cartel. When a sector is composed of hundreds of competing companies, they compete. They genuinely fight with one another, trying to poach each others’ customers and workers. They are at each others’ throats.

It’s hard enough for a couple hundred executives to agree on anything. But when they’re legitimately competing with one another, really obsessing about how to eat each others’ lunches, they can’t agree on anything.

The instant one of them goes to their regulator with some bullshit story, about how it’s impossible to have a decent search engine without fine-grained commercial surveillance; or how it’s impossible to have a secure and easy to use mobile device without a total veto over which software can run on it; or how it’s impossible to administer an ISP’s network unless you can slow down connections to servers whose owners aren’t paying bribes for “premium carriage"; there’s some *other company saying, “That’s bullshit”

“We’ve managed it! Here’s our server logs, our quarterly financials and our customer testimonials to prove it.”

100 companies are a rabble, they're a mob. They can’t agree on a lobbying position. They’re too busy eating each others’ lunch to agree on how to cater a meeting to discuss it.

But let those hundred companies merge to monopoly, absorb one another in an incestuous orgy, turn into five giant companies, so inbred they’ve got a corporate Habsburg jaw, and they become a cartel.

It’s easy for a cartel to agree on what bullshit they’re all going to feed their regulator, and to mobilize some of the excess billions they’ve reaped through consolidation, which freed them from “wasteful competition," sp they can capture their regulators completely.

You know, Congress used to pass federal consumer privacy laws? Not anymore.

The last time Congress managed to pass a federal consumer privacy law was in 1988: The Video Privacy Protection Act. That’s a law that bans video-store clerks from telling newspapers what VHS cassettes you take home. In other words, it regulates three things that have effectively ceased to exist.

The threat of having your video rental history out there in the public eye was not the last or most urgent threat the American public faced, and yet, Congress is deadlocked on passing a privacy law.

Tech companies’ regulatory capture involves a risible and transparent gambit, that is so stupid, it’s an insult to all the good hardworking risible transparent ruses out there.

Namely, they claim that when they violate your consumer, privacy or labor rights, It’s not a crime, because they do it with an app.

Algorithmic wage discrimination isn’t illegal wage theft: we do it with an app.

Spying on you from asshole to appetite isn’t a privacy violation: we do it with an app.

And Amazon’s scam search tool that tricks you into paying 29% more than the best match for your query? Not a ripoff. We do it with an app.

Once we killed competition – stopped putting down rat poison – we got cartels – the rats ate our faces. And the cartels captured their regulators – the rats bought out the poison factory and shut it down.

So companies aren’t constrained by competition or regulation.

But you know what? This is tech, and tech is different.IIt’s different because it’s flexible. Because our computers are Turing-complete universal von Neumann machines. That means that any enshittificatory alteration to a program can be disenshittified with another program.

Every time HP jacks up the price of ink , they invite a competitor to market a refill kit or a compatible cartridge.

When Tesla installs code that says you have to pay an extra monthly fee to use your whole battery, they invite a modder to start selling a kit to jailbreak that battery and charge it all the way up.

Lemme take you through a little example of how that works: Imagine this is a product design meeting for our company’s website, and the guy leading the meeting says “Dudes, you know how our KPI is topline ad-revenue? Well, I’ve calculated that if we make the ads just 20% more invasive and obnoxious, we’ll boost ad rev by 2%”

This is a good pitch. Hit that KPI and everyone gets a fat bonus. We can all take our families on a luxury ski vacation in Switzerland.

But here’s the thing: someone’s gonna stick their arm up – someone who doesn’t give a shit about user well-being, and that person is gonna say, “I love how you think, Elon. But has it occurred to you that if we make the ads 20% more obnoxious, then 40% of our users will go to a search engine and type 'How do I block ads?'"

I mean, what a nightmare! Because once a user does that, the revenue from that user doesn’t rise to 102%. It doesn’t stay at 100% It falls to zero, forever.

[Any guesses why?]

Because no user ever went back to the search engine and typed, 'How do I start seeing ads again?'

Once the user jailbreaks their phone or discovers third party ink, or develops a relationship with an independent Tesla mechanic who’ll unlock all the DLC in their car, that user is gone, forever.

Interoperability – that latent property bequeathed to us courtesy of Herrs Turing and Von Neumann and their infinitely flexible, universal machines – that is a serious check on enshittification.

The fact that Congress hasn’t passed a privacy law since 1988 Is countered, at least in part, by the fact that the majority of web users are now running ad-blockers, which are also tracker-blockers.

But no one’s ever installed a tracker-blocker for an app. Because reverse engineering an app puts in you jeopardy of criminal and civil prosecution under Section 1201 of the Digital Millennium Copyright Act, with penalties of a 5-year prison sentence and a $500k fine for a first offense.

And violating its terms of service puts you in jeopardy under the Computer Fraud and Abuse Act of 1986, which is the law that Ronald Reagan signed in a panic after watching Wargames (seriously!).

Helping other users violate the terms of service can get you hit with a lawsuit for tortious interference with contract. And then there’s trademark, copyright and patent.

All that nonsense we call “IP,” but which Jay Freeman of Cydia calls “Felony Contempt of Business Model."

So if we’re still at that product planning meeting and now it’s time to talk about our app, the guy leading the meeting says, “OK, so we’ll make the ads in the app 20% more obnoxious to pull a 2% increase in topline ad rev?”

And that person who objected to making the website 20% worse? Their hand goes back up. Only this time they say “Why don’t we make the ads 100% more invasive and get a 10% increase in ad rev?"

Because it doesn't matter if a user goes to a search engine and types, “How do I block ads in an app." The answer is: you can't. So YOLO, enshittify away.

“IP” is just a euphemism for “any law that lets me reach outside my company’s walls to exert coercive control over my critics, competitors and customers,” and “app” is just a euphemism for “A web page skinned with the right IP so that protecting your privacy while you use it is a felony.”

Interop used to keep companies from enshittifying. If a company made its client suck, someone would roll out an alternative client, if they ripped a feature out and wanted to sell it back to you as a monthly subscription, someone would make a compatible plugin that restored it for a one-time fee, or for free.

To help people flee Myspace, FB gave them bots that you’d load with your login credentials. It would scrape your waiting Myspace messages and put ‘em in your FB inbox, and login to Myspace and paste your replies into your Myspace outbox. So you didn’t have to choose between the people you loved on Myspace, and Facebook, which launched with a promise never to spy on you. Remember that?!

Thanks to the metastasis of IP, all that is off the table today. Apple owes its very existence to iWork Suite, whose Pages, Numbers and Keynote are file-compatible with Microsoft’s Word, Excel and Powerpoint. But make an IOS runtime that’ll play back the files you bought from Apple’s stores on other platforms, and they’ll nuke you til you glow.

FB wouldn’t have had a hope of breaking Myspace’s grip on social media without that scrape, but scrape FB today in support of an alternative client and their lawyers will bomb you til the rubble bounces.

Google scraped every website in the world to create its search index. Try and scrape Google and they’ll have your head on a pike.

When they did it, it was progress. When you do it to them, that’s piracy. Every pirate wants to be an admiral.

Because this handful of companies has so thoroughly captured their regulators, they can wield the power of the state against you when you try to break their grip on power, even as their own flagrant violations of our rights go unpunished. Because they do them with an app.

Tech lost its fear of competitin it neutralized the threat from regulators, and then put them in harness to attack new startups that might do unto them as they did unto the companies that came before them.

But even so, there was a force that kept our bosses in check That force was us. Tech workers.

Tech workers have historically been in short supply, which gave us power, and our bosses knew it.

To get us to work crazy hours, they came up with a trick. They appealed to our love of technology, and told us that we were heroes of a digital revolution, who would “organize the world’s information and make it useful,” who would “bring the world closer together.”

They brought in expert set-dressers to turn our workplaces into whimsical campuses with free laundry, gourmet cafeterias, massages, and kombucha, and a surgeon on hand to freeze our eggs so that we could work through our fertile years.

They convinced us that we were being pampered, rather than being worked like government mules.

This trick has a name. Fobazi Ettarh, the librarian-theorist, calls it “vocational awe, and Elon Musk calls it being “extremely hardcore.”

This worked very well. Boy did we put in some long-ass hours!

But for our bosses, this trick failed badly. Because if you miss your mother’s funeral and to hit a deadline, and then your boss orders you to enshittify that product, you are gonna experience a profound moral injury, which you are absolutely gonna make your boss share.

Because what are they gonna do? Fire you? They can’t hire someone else to do your job, and you can get a job that’s even better at the shop across the street.

So workers held the line when competition, regulation and interop failed.

But eventually, supply caught up with demand. Tech laid off 260,000 of us last year, and another 100,000 in the first half of this year.

You can’t tell your bosses to go fuck themselves, because they’ll fire your ass and give your job to someone who’ll be only too happy to enshittify that product you built.

That’s why this is all happening right now. Our bosses aren’t different. They didn’t catch a mind-virus that turned them into greedy assholes who don’t care about our users’ wellbeing or the quality of our products.

As far as our bosses have always been concerned, the point of the business was to charge the most, and deliver the least, while sharing as little as possible with suppliers, workers, users and customers. They’re not running charities.

Since day one, our bosses have shown up for work and yanked as hard as they can on the big ENSHITTIFICATION lever behind their desks, only that lever didn’t move much. It was all gummed up by competition, regulation, interop and workers.

As those sources of friction melted away, the enshittification lever started moving very freely.

Which sucks, I know. But think about this for a sec: our bosses, despite being wildly imperfect vessels capable of rationalizing endless greed and cheating, nevertheless oversaw a series of actually great products and services.

Not because they used to be better people, but because they used to be subjected to discipline.

So it follows that if we want to end the enshittocene, dismantle the enshitternet, and build a new, good internet that our bosses can’t wreck, we need to make sure that these constraints are durably installed on that internet, wound around its very roots and nerves. And we have to stand guard over it so that it can’t be dismantled again.

A new, good internet is one that has the positive aspects of the old, good internet: an ethic of technological self-determination, where users of technology (and hackers, tinkerers, startups and others serving as their proxies) can reconfigure and mod the technology they use, so that it does what they need it to do, and so that it can’t be used against them.

But the new, good internet will fix the defects of the old, good internet, the part that made it hard to use for anyone who wasn’t us. And hell yeah we can do that. Tech bosses swear that it’s impossible, that you can’t have a conversation friend without sharing it with Zuck; or search the web without letting Google scrape you down to the viscera; or have a phone that works reliably without giving Apple a veto over the software you install.

They claim that it’s a nonsense to even ponder this kind of thing. It’s like making water that’s not wet. But that’s bullshit. We can have nice things. We can build for the people we love, and give them a place that’s worth of their time and attention.

To do that, we have to install constraints.

The first constraint, remember, is competition. We’re living through a epochal shift in competition policy. After 40 years with antitrust enforcement in an induced coma, a wave of antitrust vigor has swept through governments all over the world. Regulators are stepping in to ban monopolistic practices, open up walled gardens, block anticompetitive mergers, and even unwind corrupt mergers that were undertaken on false pretenses.

Normally this is the place in the speech where I’d list out all the amazing things that have happened over the past four years. The enforcement actions that blocked companies from becoming too big to care, and that scared companies away from even trying.

Like Wiz, which just noped out of the largest acquisition offer in history, turning down Google’s $23b cashout, and deciding to, you know, just be a fucking business that makes money by producing a product that people want and selling it at a competitive price.

Normally, I’d be listing out FTC rulemakings that banned noncompetes nationwid. Or the new merger guidelines the FTC and DOJ cooked up, which – among other things – establish that the agencies should be considering whether a merger will negatively impact privacy.

I had a whole section of this stuff in my notes, a real victory lap, but I deleted it all this week.

[Can anyone guess why?]

That’s right! This week, Judge Amit Mehta, ruling for the DC Circuit of these United States of America, In the docket 20-3010 a case known as United States v. Google LLC, found that “Google is a monopolist, and it has acted as one to maintain its monopoly," and ordered Google and the DOJ to propose a schedule for a remedy, like breaking the company up.

So yeah, that was pretty fucking epic.

Now, this antitrust stuff is pretty esoteric, and I won’t gatekeep you or shame you if you wanna keep a little distance on this subject. Nearly everyone is an antitrust normie, and that's OK. But if you’re a normie, you’re probably only catching little bits and pieces of the narrative, and let me tell you, the monopolists know it and they are flooding the zone.

The Wall Street Journal has published over 100 editorials condemning FTC Chair Lina Khan, saying she’s an ineffectual do-nothing, wasting public funds chasing doomed, quixotic adventures against poor, innocent businesses accomplishing nothing

[Does anyone out there know who owns the Wall Street Journal?]

That’s right, it’s Rupert Murdoch. Do you really think Rupert Murdoch pays his editorial board to write one hundred editorials about someone who’s not getting anything done?

The reality is that in the USA, in the UK, in the EU, in Australia, in Canada, in Japan, in South Korea, even in China, we are seeing more antitrust action over the past four years than over the preceding forty years.

Remember, competition law is actually pretty robust. The problem isn’t the law, It’s the enforcement priorities. Reagan put antitrust in mothballs 40 years ago, but that elegant weapon from a more civilized age is now back in the hands of people who know how to use it, and they’re swinging for the fences.

Next up: regulation.

As the seemingly inescapable power of the tech giants is revealed for the sham it always was, governments and regulators are finally gonna kill the “one weird trick” of violating the law, and saying “It doesn’t count, we did it with an app.”

Like in the EU, they’re rolling out the Digital Markets Act this year. That’s a law requiring dominant platforms to stand up APIs so that third parties can offer interoperable services.

So a co-op, a nonprofit, a hobbyist, a startup, or a local government agency wil eventuallyl be able to offer, say, a social media server that can interconnect with one of the dominant social media silos, and users who switch to that new platform will be able to continue to exchange messages with the users they follow and groups they belong to, so the switching costs will fall to damned near zero.

That’s a very cool rule, but what’s even cooler is how it’s gonna be enforced. Previous EU tech rules were “regulations” as in the GDPR – the General Data Privacy Regulation. EU regs need to be “transposed” into laws in each of the 27 EU member states, so they become national laws that get enforced by national courts.

For Big Tech, that means all previous tech regulations are enforced in Ireland, because Ireland is a tax haven, and all the tech companies fly Irish flags of convenience.

Here’s the thing: every tax haven is also a crime haven. After all, if Google can pretend it’s Irish this week, it can pretend to be Cypriot, or Maltese, or Luxembougeious next week. So Ireland has to keep these footloose criminal enterprises happy, or they’ll up sticks and go somewhere else.

This is why the GDPR is such a goddamned joke in practice. Big tech wipes its ass with the GDPR, and the only way to punish them starts with Ireland’s privacy commissioner, who barely bothers to get out of bed. This is an agency that spends most of its time watching cartoons on TV in its pajamas and eating breakfast cereal. So all of the big GDPR cases go to Ireland and they die there.

This is hardly a secret. The European Commission knows it’s going on. So with the DMA, the Commission has changed things up: The DMA is an “Act,” not a “Regulation.” Meaning it gets enforced in the EU’s federal courts, bypassing the national courts in crime-havens like Ireland.

In other words, the “we violate privacy law, but we do it with an app” gambit that worked on Ireland’s toothless privacy watchdog is now a dead letter, because EU federal judges have no reason to swallow that obvious bullshit.

Here in the US, the dam is breaking on federal consumer privacy law – at last!

Remember, our last privacy law was passed in 1988 to protect the sanctity of VHS rental history. It's been a minute.

And the thing is, there's a lot of people who are angry about stuff that has some nexus with America's piss-poor privacy landscape. Worried that Facebook turned grampy into a Qanon? That Insta made your teen anorexic? That TikTok is brainwashing millennials into quoting Osama Bin Laden? Or that cops are rolling up the identities of everyone at a Black Lives Matter protest or the Jan 6 riots by getting location data from Google? Or that Red State Attorneys General are tracking teen girls to out-of-state abortion clinics? Or that Black people are being discriminated against by online lending or hiring platforms? Or that someone is making AI deepfake porn of you?

A federal privacy law with a private right of action – which means that individuals can sue companies that violate their privacy – would go a long way to rectifying all of these problems

There's a pretty big coalition for that kind of privacy law! Which is why we have seen a procession of imperfect (but steadily improving) privacy laws working their way through Congress.

If you sign up for EFF’s mailing list at eff.org we’ll send you an email when these come up, so you can call your Congressjerk or Senator and talk to them about it. Or better yet, make an appointment to drop by their offices when they’re in their districts, and explain to them that you’re not just a registered voter from their district, you’re the kind of elite tech person who goes to Defcon, and then explain the bill to them. That stuff makes a difference.

What about self-help? How are we doing on making interoperability legal again, so hackers can just fix shit without waiting for Congress or a federal agency to act?

All the action here these day is in the state Right to Repair fight. We’re getting state R2R bills, like the one that passed this year in Oregon that bans parts pairing, where DRM is used to keep a device from using a new part until it gets an authorized technician’s unlock code.

These bills are pushed by a fantastic group of organizations called the Repair Coalition, at Repair.org, and they’ll email you when one of these laws is going through your statehouse, so you can meet with your state reps and explain to the JV squad the same thing you told your federal reps.

Repair.org’s prime mover is Ifixit, who are genuine heroes of the repair revolution, and Ifixit’s founder, Kyle Wiens, is here at the con. When you see him, you can shake his hand and tell him thanks, and that’ll be even better if you tell him that you’ve signed up to get alerts at repair.org!

Now, on to the final way that we reverse enhittification and build that new, good internet: you, the tech labor force.

For years, your bosses tricked you into thinking you were founders in waiting, temporarily embarrassed entrepreneurs who were only momentarily drawing a salary.

You certainly weren’t workers. Your power came from your intrinsic virtue, not like those lazy slobs in unions who have to get their power through that kumbaya solidarity nonsense.

It was a trick. You were scammed. The power you had came from scarcity, and so when the scarcity ended, when the industry started ringing up six-figure annual layoffs, your power went away with it.

The only durable source of power for tech workers is as workers, in a union.

Think about Amazon. Warehouse workers have to piss in bottles and have the highest rate of on-the-job maimings of any competing business. Whereas Amazon coders get to show up for work with facial piercings, green mohawks, and black t-shirts that say things their bosses don’t understand. They can piss whenever they want!

That’s not because Jeff Bezos or Andy Jassy loves you guys. It’s because they’re scared you’ll quit and they don’t know how to replace you.

Time for the second obligatory William Gibson quote: “The future is here, it’s just not evenly distributed.” You know who’s living in the future?. Those Amazon blue-collar workers. They are the bleeding edge.

Drivers whose eyeballs are monitored by AI cameras that do digital phrenology on their faces to figure out whether to dock their pay, warehouse workers whose bodies are ruined in just months.

As tech bosses beef up that reserve army of unemployed, skilled tech workers, then those tech workers – you all – will arrive at the same future as them.

Look, I know that you’ve spent your careers explaining in words so small your boss could understand them that you refuse to enshittify the company’s products, and I thank you for your service.

But if you want to go on fighting for the user, you need power that’s more durable than scarcity. You need a union. Wanna learn how? Check out the Tech Workers Coalition and Tech Solidarity, and get organized.

Enshittification didn’t arise because our bosses changed. They were always that guy.

They were always yankin’ on that enshittification lever in the C-suite.

What changed was the environment, everything that kept that switch from moving.

And that’s good news, in a bankshot way, because it means we can make good services out of imperfect people. As a wildly imperfect person myself, I find this heartening.

The new good internet is in our grasp: an internet that has the technological self-determination of the old, good internet, and the greased-skids simplicity of Web 2.0 that let all our normie friends get in on the fun.

Tech bosses want you to think that good UX and enshittification can’t ever be separated. That’s such a self-serving proposition you can spot it from orbit. We know it, 'cause we built the old good internet, and we’ve been fighting a rear-guard action to preserve it for the past two decades.

It’s time to stop playing defense. It's time to go on the offensive. To restore competition, regulation, interop and tech worker power so that we can create the new, good internet we’ll need to fight fascism, the climate emergency, and genocide.

To build a digital nervous system for a 21st century in which our children can thrive and prosper.

Community voting for SXSW is live! If you wanna hear RIDA QADRI and me talk about how GIG WORKERS can DISENSHITTIFY their jobs with INTEROPERABILITY, VOTE FOR THIS ONE!

If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:

https://pluralistic.net/2024/08/17/hack-the-planet/#how-about-a-nice-game-of-chess

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[ondemandappdevelopment]

How to create an app like Uber? [Tech + Cost of development]

Many people wondered about and coveted the business model of Uber. But only a handful had both the managerial and the technical skills to start an Uber-like business.

But the resources now are in abundance. All you have to do is take the right steps to be one of the successful Uber-like taxi business owners.

In this blog, you’ll get to know how to efficiently create an app like Uber for your on-demand business, the tech stack used, and most importantly, the cost of development.

Read here: create an app like uber

[tlou-reid]

Finishing Gifts ❤︎ Aaron Hotchner

from the river to the sea, palestine will be free 🇵🇸 READ: this account stands with palestine, and so— i require everyone who interacts to educate themselves, and support/donate. READ THESE; 1 and 2, HELP HERE, BOYCOTT. silence is complicity, do not scroll past this.

♡ SUMMARY: after a few days of ignoring him, Aaron makes an effort to get your behavior to return to normal

♡ WARNINGS: 18+ MDNI, smut, female and male masturbation, phone sex, mentions of watching porn, sex toys, drinking, small mentions of criminal minds-esque themes and violence, pretty much porn with very little plot, this is not edited like at all

♡ NOTE: something about writing aaron masturbating makes me go brrrrrr

˚₊‧꒰ა ☆ ໒꒱ ‧₊˚

You had thought you were keeping your cool. Honestly, truly, you had thought no one would notice the small changes in your behavior. You had tried to be subtle in dodging Hotch, doing it slowly and over time. It had started with piggybacking Spencer’s theories in the field, which led to pushing to go look at a crime scene rather than to the police department with Hotch. Then evolved into getting deep into conversation with JJ as you approached the jet, using it as an excuse to claim a seat next to her rather than your normal position between Hotch and the window.

These acts had gone unnoticed, or, at least, you’d thought. In your determination to avoid them, you hadn’t noticed the strange looks Derek and Morgan had thrown each other, and then Aaron, as you relaxed next to JJ. You missed Garcia questioning what had been up with you as you extended your time making coffee before a briefing, just so you didn’t have to walk behind Hotch into the room.

But, your latest change to avoid your unit chief definitely didn’t fly under the radar. This one was loud and clear, and absolutely threw off the entire BAU.

You’d just completed, by all possible metrics, a very successful case. It was a rare one, looking at terrorism in the DC area. A group of people who were planting explosives around the city, in unsuspecting areas. Instead of targeting political buildings or memorials, they focused on smaller-scale destruction. The team had been able to put the perpetrators away with no more casualties than those that were gone before the team landed. All in all, it was incredibly stressful, but a win for the team.

So, after Emily’s suggestion and Derek’s reminder that it was an extended weekend due to a government holiday, the team was getting ready to head to the bar. You had begged to go home to shower, promising you’d take an Uber (so you could, in Penelope’s words, “get fucked up with the girls”) and meet them at the bar in about an hour.

You put on your best outfit, showing an appropriate amount of cleavage, and did your makeup to the best of your abilities. After you’d cleaned up, you went to open your Uber app, excited to have a night to relax.

However, you were cut off when a phone call overtook your screen. “Aaron” the contact name read, indicating it was your unit chief, and that he was calling from his personal cellphone. You let ring a few times before picking up, not wanting to seem too eager to talk to your boss.

“Hellooo,” you practically sung into the phone, too excited to be worried about embarrassing yourself in front of him. He simply replied with a formal “hello,” followed by your name. “Please don’t tell me you’re ruining my longggg weekend,” You said to him, and he swore he could hear some of jewelry shaking. You couldn’t keep your excitement in, shaking your wrists, which made your bracelets make noise.

He chuckled a bit at your reaction to him calling, “No, no. I was just calling to see if you had left yet.” You smiled against the phone, knowing where this conversation was going. “Nope! I was actually ordering my Uber when you called,” you informed him. “So, you haven’t ordered it?” He questioned again, to which you replied with a “uh-uh”.

You couldn’t tell but your excitement about going out with your friends was essentially oozing through the phone, causing Aaron to maintain a bright smile on his face. You weren’t aware of how your vibe, your energy, was able to lift a weight off of Aaron’s shoulders that had been there for as long as he could remember.

“I also had to run home before meeting the team. If you’d like, I can pick you up.” Your smile, somehow, grew even bigger. Any excuse to see Aaron was a good one, you’d thought.

However, your face quickly fell when you reminded yourself that you were supposed to be avoiding him. You felt a pang in your heart as you said, “Thanks, but I have a few things to finish up here! I appreciate the offer, Hotch.”

With a quick, formal goodbye, the called ended. Aaron tried to ignore the fact that you lied to him as he drove the rest of the way. You had said you were about to call your Uber, and he heard your jewelry, meaning you were putting the finishing touches on your outfit. So why wouldn’t you accept his ride?

He tried to ignore the blow to his chest when you called him Hotch. Something about the use of his last name made him feel as if he’d done something wrong. Not that it was unusual for you, or anyone really, to call him that. It was the emphasis you’d put on it. As if you were trying to make it known he was Hotch and not Aaron.

Aaron tried to turn off his profiling ability, but it was proving to be had as all of his thoughts were currently encompassed by you.

The night, and the whole weekend if you were being honest, went by in a blur. You could tell Aaron had noticed the change in your behavior. You were standoffish at the bar, pretty much avoiding any conversation with him. You just hoped by the end of the long weekend it would be forgotten, and you’d be able to continue work as normal.

This dream was quickly demolished as Aaron was summoning you into his office before you had the chance to even put your bag down and unpack your files.

The sound of calling your last name both frightened and intrigued you. You couldn’t help but be attracted to the authority in his voice, even if it could mean you were going to be in trouble.

As you stepped into the voice, Aaron didn’t even look up. He mumbled a “shut the door, please,” as he finished recording some notes on an opened file in front of him. You stood awkwardly by the door, waiting for some kind instruction or reasoning from him.

“Please,” he gestured to the seats in front of his desk. You nodded, clumsily making your way to them. “I didn’t mean to scare you or make you uncomfortable by calling you in here,” he began.

You weren’t sure if you were more scared by being called into his office, to have a conversation that required you to both sit down and shut the door, or the intense eye contact he was maintaining as he introduced whatever discussion you two were about to have.

“I just couldn’t help but notice,” he paused for a second, trying to find the right words to say, “a recent change in your behavior.” You hoped he didn’t notice the way your eyes went wide, knowing you’d been caught. You didn’t have to ask what he was talking about to know you’d been caught, but you did anyway, “What do you mean?” You thought you were playing your part well, furrowing your eyebrows to truly emphasis your fake confusion.

“It feels as though you’ve been avoiding me.” Aaron says. His tone isn’t angry or even authoritative, but rather, disappointed. There’s a slight huff in the way he spoke. He didn’t give you a chance to defend yourself before he continued, “Which is fine if you so choose to do so. I would just like to know if it was because of something I did and if I could fix it. I want the team to function as well as it can, and I feel as though it would not if there was conflict between you and I.”

Aaron had to find a professional spin to throw his statement, knowing the professionalism of this situation was debatable at best. “Oh, sir,” you blushed, not really knowing what to say, “I don’t believe there is any conflict between us.” Your voice was formal, too formal. It was obvious you were under pressure. “So, what is it then?” He questioned.

You could feel yourself growing small under his intense stare. You could also feel the wet patch growing between your legs, making you slightly uncomfortable.

“You, uh, you kind of make nervous.” With your quiet voice and stutter, and the way your thighs squeezed together, it was easy for Aaron to pick up on the reason he made you nervous. His cheeks turned a pretty shade of pink instantaneously. “Oh,” his voice trailed off, followed by your quiet, “yeah.”

There was a few beats of silence before he cleared his throat. “Well, I’m glad to hear there’s no issues between us.” You nodded with his words, growing even more nervous. Your mouth was moving before your brain could catch up, “I’m sorry. I don’t mean to, it’s just been a minute since I’ve, ya know, and I know you’re boss but I will be completely professional and this will not effect my work in or out of the field.”

While you mean to be assuring your boss that your attraction to him was no detriment to your work, you just admitted that it’s been a minute since you’ve had an orgasm. You needed to end this conversation quickly.

“If that’s all,” You said as you stood, “I have a few more reports to finish.” Aaron simply nodded, dismissing you back into the bullpen. You made a break for the bathroom, hoping to have a few minutes to collect yourself before facing the race of the team. You felt exposed, knowing you were entering a room of profilers after since a painful experience. You needed some time alone.

After a mini-breakdown, and cleaning up your messed up mascara, you made your way to your desk. Calm and collected. That’s all you had to be. Calm and collected.

Serial killers and other criminals had quieted down for the week, in an unlikely turn of events. You’d only had to travel for one day, quickly solving a kidnapping case and the finding the perpetrator. The week flew by swimmingly. Nothing odd had happened.

Until you opened your door Saturday morning.

You hadn’t ordered anything, that much you were sure of. Even if you did, you tended to shop at places with bright packaging that made you feel like you were opening a gift when it was delivered. This unsuspecting, plain box was not here on your accord, yet it had your name and address on it.

The FBI agent side of you flipped into protection mode, racing to grab your phone and dial up the one person you knew that could tell you what to do if there happened to be a bomb inside of the box. Derek Morgan. “Pretty girl, why are you facetiming me at 8:27am on a Saturday?” He teased with a smile on his face. No matter what time it was, Derek was ready to listen.

“I got this box and I don’t know what it is. I just want someone to be around when I open it.” You informed him, sitting down next to the box. You should probably be standing, just in case you had to make a run for it but you were too worried about getting it open to think that far ahead.

“Alright,” He said, urging you to open it. You nodded to him, setting up the phone so he could you see and the box in the frame. You carefully tore off the tape, and let out a sigh of relief when nothing happened when it moved. You lifted the flaps slowly, taking a loud gasp when you saw it was. You hoped Derek didn’t see, and moved quickly to pick up your phone to hang up before he could.

“It’s not a bomb! I’m good, thanks Derek!” You rushed, hanging up before he could say anything. Your eyes didn’t leave the box as you let your arms fall to your sides. Sitting inside of it was a small, pink rose toy. A vibrator. That you definitely didn’t order.

You grabbed the box, hoping none of your neighbors saw it. It’s not that masturbation was wrong or immoral or that you didn’t partake, it was just weird if the people around you were aware of your toys.

So, you made sure your door was tightly closed before putting the box on the table and digging through it. There was all the normal things, the vibrator itself, large bubble wrap, and a paper receipt with the name of the product: Intimately GG Rose Suction Simulator from Pink Cherry.

However, there was another piece of paper at the bottom of the box. It was a typed note that read, “I hope this helps us go back to normal. A.H”. You knew exactly one person with the initials A.H. so it wasn’t rocket science to figure out who had ordered you this sex toy.

You weren’t sure if you were more turned on or embarrassed.

Aaron was your boss. Your kind, protective, strong, hot, sexy, boss. But still your boss. You wondered if this is something he would’ve done for someone like Emily or Penelope if they’d been in your predicament. It clicked quickly that it definitely wasn’t, and that made you special in Aaron Hotchner’s eyes.

So, you made a mental note to give him a call, after you tried out your toy. Luckily, you had your cleaning solution and an old bottle of lube from your past encounters. You made quick work of getting the toy clean and finding a video to help you get yourself off.

Of course, the man in the video was a white man who was bit older, with broad shoulders and black hair. No coincidence there.

You started with your boobs, taking time to massage each one before pulling on and pinching them to get yourself warmed up. Between the sounds coming from the video and the excitement of finally having time to yourself, your hands didn’t take long to move downwards, tracing along the length of your body. One hand continued caressing your side as the other made its way to your core.

The thought of Aaron going out of his way to help you get off and the visual of a man who looked similar to him getting his dick sucked had you borderline dripping on your bedsheets as you used your hand to start toying with your clit. You started with small circles, matching the speed of the girl sucking Aaron’s lookalike’s dick.

You stayed like this for a while, allowing yourself to go slow, really take your time pleasuring yourself. The guy in the video had already finished on the girl’s tits by the time you reached for your rose toy. You didn’t need the visual anymore, perfectly crafting dirty scenarios of your unit chief in your head.

You started on low. There was gentle sucking on your clit as you imagined the way Aaron would kiss. He’s experienced, you know that for sure. You could imagine the way he’d start gentle, maybe even cupping your face as he pulled you close. He’d let you feel like you were in charge, before his tongue made its way inside your mouth. His dominant side would take over, using his body to press you against whatever surface you were sat on.

As you fantasized about his dominant side, you cranked up the toy to the next level. You let out a loud moan at the new feeling. Your free hand moved back to your breast, squeezing, while you did your best to imagine Aaron’s large hands doing it instead.

You could feel the coil in your tummy getting tighter and tighter as you imagined Aaron slowly stripping your body, dragging his hand along each and every curve. With a sharp pinch to your nipple and a cry of Aaron’s name, you came undone all over your rose toy.

You could feel your slick dripping down your hand as you worked yourself through your orgasm, making sure to enjoy it for as long as you could. You wished you could savor this feeling. It was the strongest, best orgasm you’d ever had. Nothing could compare to the euphoria you felt right now.

You flicked the toy off and sat it to the side once the feeling became too much. You couldn’t bring yourself to move from your position. “Fuck,” you breathed out, trying to relax the hard rise and fall of your chest.

Once you were able to relax, you made your way to the shower. You knew you had to call Aaron, but you needed to be much more relaxed than you were right now to have that conversation. The sting from the hot water helped ground you, allowing you to clear your mind. After you cleaned yourself, you cleaned the toy and put everything in your nightstand drawer for future use.

Then, you reached for your cellphone. You quickly found Aaron’s personal number and hit the call button before you could overthink what you were doing. He picked up on the second ring. “Hotchner,” he said, probably out of habit. “Hello, Aaron,” you smiled. This is the conversation you’d had with him in a while that didn’t make you feel nervous. “Hello,” he echoed with your name. You didn’t know, but he was smirking on the other side of the phone. He’d been waiting for this call.

“You sent me a gift?” You asked. “I did. Have you received it?” He wasn’t sure what grew more, his smirk or his cock. “I have. I’ve opened it and took it for a test run as well.” The way you two were beating around the bush was a turn on, but the way he sounded so self-assured, as if he knew what you were going to say, had you clenching your thighs together.

“How did it perform?” Aaron questioned, leaning forward to rest his elbows on the table in front of him. This tightened the dress pants he was wearing against his hardened cock. “Very well,” You smiled. “I’m happy to hear that. I hope this is the end of all of your weird behavior.” Aaron chuckles. Just the sound of his laugh has you reaching your hand to squeeze the fat of your thighs.

“What weird behavior, Aaron?” You questioned, teasingly. This conversation is very different than any you’d had before, and it was turning you. You didn’t think it was possible with the strong orgasm you’d maybe an hour ago. But, Aaron was a special individual. He had that effect on you.

“You were avoiding me,” He scoffed. “I don’t know if I was. I think it was self-control,” You smiled, knowing you were baiting him. Without missing a beat, he took the bait, “And why did you need to practice self-control?”

Aaron leaned back in his chair, opting to press his hand against his cock instead of using the soft fabric to provide some kind of friction. He needed more, that much he knew.

“Because I was trying not to jump your bones, Aaron.” You breathed out. Your words had him squeezing his bulge, feeling like he could bust just from knowing you were attracted to him. “Fuck,” Aaron groaned into the phone. You giggled at his reaction, moving to press your hand against your core, again.

“Tell me about your toy,” He demanded, finally using the authoritarian tone that helped you get into this situation in the first time. “So you can touch yourself while I do?” You questioned, assuming he was in the same position as you. “Is that okay?” He questioned. “Of course it is, Aaron.” You promised, and used your permission as an excuse to unbutton his pants, and shove his hand under the waistband of his boxers.

As you started talking, he spread the precum, that’s been oozing from his pretty pink tip since he saw your contact name, along the length of his dick. “It was so good, Aaron. That was the best orgasm I’ve ever had.”

“Yeah?” Aaron encouraged you to keep going as he started stroking his cock. “Yeah,” You whined out, “I wish you could’ve seen me. My legs were shaking and I was leaking so much.” You smirked as you heard him groan in to the phone. His strokes had quickened in length. All he could picture was you spread out on his bed, cumming around his cock.

“What did you think about while you came?” You were surprised he was able to get the question out, especially because he only stuttered once. You wished you could see the way he squeezed his eyes together as he tugged on his cock. “You, obviously. I was thinking about your lips and your hands. I finished before I could get to the good part. I wanted to picture you fucking me from behind, pressing my face into the mattress.”

You were going to continue describing your fantasy to him, but he cut you off with a “Fuck!” as he came down his hands.

The line was silent for a few minutes before you spoke, “Hey, Aaron?” He hummed out a “yeah?”, before you asked, “Do you want to come over?”

“Give me ten minutes,” He promised, “and have the toy out.”

Well, you couldn’t refuse that.