#but in general it's losing popularity esp amongst younger target audiences
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guess who managed to mention dnp in his a level media exam 🔥🔥
#okay it was relevant i promise#basically okay the question was about to what extent is it vital for media products to identify and address a target audience to be#successful and we study 2 radio products#one is newsbeat which is by the bbc it's like a news radio show that's meant to target age 15-29#but the average listener is 30#so . it is Not effectively targeting its audience#it gives . how do you do fellow kids#like it tries really really hard to appeal to young adults/teenagers but it's . painful to listen to sometimes#the bbc have been trying to target this age bracket coz it's the one they don't have a secure audience in#I SAID that they used to have a slightly bigger younger audience in the early 2010s#bcos they had the dan and phil show on radio 1 which was very popular and attracted their mainly teenage/young adult presold audience#they used the popularity of the internet to their advantage by having dnp run a show#but now they've lost a lot of their younger audience To social media platforms#as now what are called digital natives in media (people who have grown up with the internet/don't really remember a time before it)#for the most part prefer to get their news off social media rather than radio#a lot of this is general i know not Every young person Hates radio#but in general it's losing popularity esp amongst younger target audiences#media 🔥🔥🔥🔥#that was only like . a mention in one paragraph tho#coz unfortunately we don't study dnps radio show we study Newsbeat 😔#anyway the exam was overall good for the most part#yay :3#joeyposting
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