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#successful and we study 2 radio products
wiki-howell · 4 months
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guess who managed to mention dnp in his a level media exam 🔥🔥
#okay it was relevant i promise#basically okay the question was about to what extent is it vital for media products to identify and address a target audience to be#successful and we study 2 radio products#one is newsbeat which is by the bbc it's like a news radio show that's meant to target age 15-29#but the average listener is 30#so . it is Not effectively targeting its audience#it gives . how do you do fellow kids#like it tries really really hard to appeal to young adults/teenagers but it's . painful to listen to sometimes#the bbc have been trying to target this age bracket coz it's the one they don't have a secure audience in#I SAID that they used to have a slightly bigger younger audience in the early 2010s#bcos they had the dan and phil show on radio 1 which was very popular and attracted their mainly teenage/young adult presold audience#they used the popularity of the internet to their advantage by having dnp run a show#but now they've lost a lot of their younger audience To social media platforms#as now what are called digital natives in media (people who have grown up with the internet/don't really remember a time before it)#for the most part prefer to get their news off social media rather than radio#a lot of this is general i know not Every young person Hates radio#but in general it's losing popularity esp amongst younger target audiences#media 🔥🔥🔥🔥#that was only like . a mention in one paragraph tho#coz unfortunately we don't study dnps radio show we study Newsbeat 😔#anyway the exam was overall good for the most part#yay :3#joeyposting
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obstinaterixatrix · 2 years
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okay the thing is what I really like about happiness (2009) is that it kind of plays hopscotch with the line between revue and continuous story and the reason it feels successful to me is because 1) wiedman does a good job having each character clearly being the main character of their own narratives and incidentally these other randos are here, the characters that exit the narrative do so because they're done with it; 2) wiedman does a good job showcasing how and why each moment of happiness might have such strong meaning to each individual, it's essentially a string of character studies; the ones that exit the narrative earlier have, like... mechanically sound reasons for doing so.
given that the only way to get the full context of this is to either be in 2009 and watch the show, or to request permission to schedule an appointment to view it in an archive, or wait until the script gets released, I'm just going to go through each character, their song, and what narrative/structural utility is highlighted by each one. oh I probably need to include a summary of the musical
the summary from concord theatricals:
Happiness unfolds the stories of a dozen or so New Yorkers stuck in the morning rush of a stalled subway car and required by the spectral trainman to recall and re-enact the happiest moment in their lives before they can continue their travels... and travails. Happiness celebrates those fleeting moments in everyday lives – typically unanticipated, largely overlooked, always ephemeral – that upon reflection become people's fondest memories.
so there are *supposed* to be seven passengers, but there's actually eight. you know what I'm just going to go down the cast list and have a brief blurb.
Cast:
Stanley: train conductor
Zack: not supposed to be here
Helen: really old lady
Kevin: somewhat older gentleman
Gina: wants a life of glamor, is in retail
Maurice: somewhat older gentleman (refined)
Cindy and Neil: interracial couple
Miguel: chipper carefree (kinda fuckboy) vibes
Arlene: right-wing radio host
to set this up, there's the first number which has everyone in the cast rushing around and also kind of giving the context to their death (except one guy who doesn't die and just gets on the train by accident). the second number has stanley, the train conductor, complaining about everyone and in general giving off "I hate my job and I hate people" vibes--very specifically saying that, no matter what people might think, they're all "blips on the cosmic radar". the train stops, everyone complains, stanley comes in and prompts them to all think of their happiest moment.
Helen; “Flibberty Jibbers and Wobbly Knees”
Helen is a really old lady in a wheelchair. the context we get for her cause of death is her wheelchair rolling away from an oblivious nurse. the moment she picks is going to a dance with a friend and meeting a drafted soldier before he's sent to WWII. the song is titled “Flibberty Jibbers and Wobbly Knees”, sung by the band at the dance. in terms of mechanics, this scene offers the following: 1) it shows a different side to stanley that contrasts his initial presentation, he sits with Helen and listens patiently as all the other commuters are arguing; 2) it starts off the explanation for the premise, having to pick one happy moment to live in after death; 3) it shows an example of happiness from an older perspective and an example of happiness related to a distant memory; 4) it makes casting an old woman pretty feasible by not being too demanding; she's there for three scenes and she gets to exit, whether she's present in the ensemble in future scenes can be left up to the production. like it balances a lot of considerations and I think it matches them pretty well. and one of the aspects of happiness highlighted here is essentially the impact of potential that ends being cut short. Helen's sweetheart gets drafted, gets deployed, and dies during the war. Helen gets married and lives a full life afterwards, but still chooses this moment for the emotions she felt during the time and because he never got to be in her life. I really like it because it really... even if tragedy happened later, even if it never went anywhere, these moments still have meaning! the joy of those experiences aren't wasted! anyway I like it.
2. Kevin; “Best Seats in the Ballpark”
So Kevin is an older gentleman who works as doorman, like his father before him, and this song actually... exists in the world because there's a video up on youtube, maybe as a workshop? maybe at a concert before the musical? anyway, his death context is that he was a cancer survivor but went in for a check up since things were feeling off. at the hospital, he sees someone who looks Pretty Rough and kevin asks admin (or a nurse?) to let that guy go ahead. with that said, there are several ways this scene fits into where it is in the narrative: 1) while everyone else is in denial about death, kevin provides confirmation Well He's Definitely Dead Because He Was Just At The Hospital For Cancer Stuff; 2) similar to Helen--in fact, building off of Helen--Kevin showcases an older perspective of finding A Happy Moment and having more surety/closure. Helen and Kevin being older characters and being among the first to leave definitely feels in line with like... since both of them are in positions that are closer to death, with age and illness, it makes sense for them to feel more resolved with their life. I didn't even talk about the song yet lmao, it's “Best Seats in the Ballpark” and it's about the time he was a kid and his father's boss promised him and his dad Really Good Seats to the ballgame, then forgets and gives them to someone else, but Kevin's dad is determined to fulfill his promise to Kevin and buys tickets himself and gets them... The Worst Seats In The Ballpark. weather's terrible, view's terrible. everything kind of sucks. and in that moment kevin sees something terrifying in his father: disappointment in himself. so they decide to pack it in and leave, but then there's a complete turn around because their end of the field is where the action amps up and some star baseball guy is right under them and making The Catch Of The Game and LOOKS UP AT HIM and kevin SWEARS he WINKS AT THEM!! so it's this whole moment of triumph, it's about the effort his dad took to fulfill his promise, it's about the effort not being wasted, it's about sports. and then he leaves because he doesn't need to deal with anyone else's stuff in order to move on lol.
So we have two easy exits that don't really interact with the rest of the cast and don't really need to. do we need them both? I say: yes. because I like them. I think they're sweet. but also because having those two before the next one really reinforces how it turns out, there's practical utility in having 1) establishing mechanics, 2) reinforcing mechanics, and 3) trying to manipulate mechanics. I'll explain more when I'm talking about it
3. Gina; "Gstaad"
So Gina is a woman in her late 20s/early 30s who works at the perfume counter of a department store. her death context is while she was walking around some construction accident happens. after Kevin exits the narrative and The Mechanics Of The Train are essentially proven, she's actually happy. *really* happy. In fact, she has her moment all picked out--while she was traveling in Gstaad and admiring the view from her hotel room and the lake was beautiful and there was a hot guy who was super into her... except it's not real because a different passenger is an architect who actually was in Gstaad and knows the scenery and knows that what she's describing isn't how it actually looks. so she tries again, but he keeps correcting her, and it comes out that she's trying to put herself in a fantasy because she's always dreamed of a life of glamor but has always been trapped behind the department store counter. this is, of course, setting her up for later identifying a happy moment within her life. this establishes 1) establishing another outlier for future development and exploration (character who is trying to look outside of her own life for a happy moment), 2) further clarifying rules and mechanics.
so you do need both of the first exits because it allows the development to be: 1) are these the rules? 2) these *are* the rules! 3) let's try finding a loophole in these rules. going straight from 1 to 3 wouldn't really have as much impact or buy-in.
also, Gina's non-moment directly leads into the next character's actual moment.
3 (for real). Maurice; "The Boy Inside Your Eyes"
Maurice is another older gentleman who is specifically black and gay. He's a well-known architect that gets features in magazines and travels around the world and is living the exact life of glamor that Gina dreams of. of course, he tells Gina that it's not what it's cracked up to be, and of course Gina dismisses that because it's easy to say when you're rich and famous, and that leads to Maurice describing his happy moment in "The Boy Inside Your Eyes". how it goes is this: Maurice's partner is in the hospital with AIDS and is just about at the end. it's like. mega depressing. me and sister cried during the number. Maurice shows up with a picnic, his partner essentially pleads with him to just stop doing all that because his partner is miserable and dying and is essentially not worth spending time around at this point, and maurice's song is about how even though it's a pretty miserable situation he's choosing to be there out of love, and is able to convince his partner to eat and enjoy the picnic. I definitely think this one loses impact without the visuals, and with visuals it's really. I've heard the song without visuals before and was alright but after seeing it acted out and everything I get teary just thinking about it. so anyway, this serves the purpose of 1) concretely countering Gina's perspective because this guy literally lived that life, 2) having a character choose a moment directly in response to the previous scene. has continuity while transitioning the character to leave the narrative, because seeing Gina's desperation for glamor clearly reinforces to him what he really finds important. and the moment that's highlighted is unique from the other older folks' moment because it's not a childhood or young adult memory, it's something that takes place in his later years. This establishes variety and avoids locking the narrative into The Only Moments Worth Anything Are In The Beginning Of Your Life, which I'm sure is a message the writers would've wanted to avoid. anyway, it's also a very unique moment because it's so sad. it's so fucking sad. anyway, whereas helen's moment is highlighting the meaning of joy before (and despite) future tragedy, maurice's moment is about finding joy during tragedy, and is less of One Moment and more of The Natural Accumulation Of Moments. when maurice chooses that moment as his happiest moment, it is build off the context of their entire relationship. the first meeting, the falling in love, the struggles, how they've started and how they've grown and why they've committed, the weight of that culminates in being able to have a peaceful moment together. and I think another really sweet part is that maurice's moment has less emphasis on Being Happy In The Moment, and is more focused on being able to cheer up his partner in a moment of despair. ough.
anyway then there's a song with the remaining passengers getting a little more anxious about picking a moment--started out with 8, went down to 5, (4 dead, 1 living), and as they're getting agitated they turn against the train conductor and go like hey. what the FUCK is his deal. Zack, the living dude, specifically goes something like "they're dead, I'm not, which one are you?" and we get sent to stanley's lack of a moment which I'm going to add to the list but not count
x. Stanley; "Step Up the Ladder"
So Stanley, as it turns out, was an investment banker, "the big bad barbarian at the gate"--basically he didn't give a shit about anyone or anything except making money, he died in his 40s, and as the song reveals, if you don't pick a moment you end up as a guide for others to find their moment. now, this is necessary because it clarifies the rules to the other characters and the audience, and it also raises the stakes for the remaining characters. it also is a Direct Callout for Zack, basically saying he's on the road to being exactly like Stanley was. this is a good midpoint, separating the ones who are able to be sure and able to leave the narrative from those who are unsure and unable to leave yet for whatever reason. so in terms of mechanics: 1) rules clarification, 2) introduces stakes, 3) reinforces character parallels, 4) Banger Of A Song With Killer Choreography. oh, something else cool it does is by highlighting some of the moments from the passengers with stanley, you get more little nuggets of what can be considered happy moments, like if you *want* to read into it, it gives you ample opportunity. someone says "the winning hand in vegas", someone else says "my final cigarette" and even THOSE SNIPPETS are just. so interesting. for example, 'winning hand in vegas' to me speaks of someone who isn't used to winning, so a moment of victory and triumph, and 'final cigarette' could be finding a moment of peace before death or it could be the final cigarette before deciding to quit or it could be something else entirely. something that gets me immediately teary is that there *is* a little girl who says "the nutcracker suite with my mom" like. even with so little that says so much. it's a GOOD show they did a good job with it. okay anyway moving on
4. Cindy and Neil; "Family Flashcards"
Cindy and Neil are a fairly young couple, maybe 20s-30s range; they're both definitely nurses, Cindy is Chinese and Neil is Jewish. Side note, in Stanley's song there's some Yiddish so having Neil sort imo avoids of antisemitic stereotyping and establishes pretty firmly the stance These Are All Different People In Different Conditions, but your mileage may vary on that. So throughout the whole show, this couple is. Very Clearly Tired And Kind Of Miserable. they're snippy with each other, but they show moments of connection and alignment, e.g. Cindy is very much "oh my god are you alright do you need your inhaler" whenever Neil's Going Through It. after stanley's number, though, neil has an epiphany and knows exactly what moment to pick, he goes to cindy and goes like hey if this isn't your moment it's okay and I understand but then it turns out they both have the same moment. cheesy, but charming and therefore forgivable. anyway, cindy and neil being an interracial couple is very much the center of this, and family flashcards is them being exhausted after doing nurse stuff, but neil goads a reluctant cindy to keep studying each other's culture through flashcards to prepare for meeting and connecting with each other's families. it's sweet! it definitely makes sense where it's placed: Helen and Kevin establish the rules, but are more individually centered; Maurice really highlights relational dynamics, and Stanley highlights having none of that (lol). for a couple prone to anxiety and conflict (and regarding that, again: They Are Nurses Coming Off A Shift, So,) it makes sense for them to need examples and time before the decision, and the moment that's chosen is unique compared to the others because it's very mundane. it's just them going from tired to having fun and being in alignment. I do think it's also to clear the stage because they have nothing to learn or contribute to the following passengers, but their exit actually directly contributes to miguel's exit. okay it's starting to get slow when I scroll so I think I have to end the post here and continue with a pt 2
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trydoschool · 17 days
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7 Ultimate Tips to Earn Money from Digital Marketing
Digital marketing field has become a game-changer in this 2024, not just for businesses, but for anyone with the skills to earn money in this field. The Exciting News? You don't need a degree certificate or years of experience to get started.
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Digital marketing truly revolutionized how we reach customers. Unlike old traditional methods, like radio, newspaper and TV ads, it's affordable and targeted, allowing all to compete with big brands. With the spike of social media and online platforms, brands need skilled individuals to craft engaging content, manage paid ads, and analyze the outcome.
This results had created lot of opportunities to earn money from digital marketing, from freelancing to social media management. Whether you're a social media content creator or good in analyzing the insights, there's a list of ways to turn your digital skill into income.
This article gives you 7 proven tips to help you earn money from digital marketing. We have also listed out essential steps on how to start with each service.
Also Read:
Best 5 Digital Marketing Courses in Hyderabad
1. Digital Marketing Freelancer
One of the comfortable and straight way to earn money through digital marketing is by offering freelance services in different verticals of Digital marketing. Organizations of all sizes often seek for specialization experts to help them with various aspects of clients branding, including:
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SEO (Search Engine Optimization):Ranking websites in search engine results. This can pull good amount of traffic organically.
PPC (Pay-Per-Click) Advertising: Managing ad campaigns on platforms like Google Ads and social media platforms like Facebook and Instagram.
Content Marketing: Creating and promoting content in different platforms to convert the target audience into prospective customers. It can also be done for Personal Branding and reach.
Social Media Management: Managing the social media accounts, engaging the audience and growing a brand's presence aligning with goals.
Steps to be followed:
Portfolio Website: Create a portfolio website showcasing your skills and past work. Include extensive case studies on how your work helped the brand to reach a positive note with increase in sales/conversions. Also, get a testimonial from all the clients to showcase as part of trust in your website.
Networking: Join digital marketing groups on LinkedIn, Facebook and Quora, and attend industry conferences and meetups in different locations.
Freelance Platforms: There are several freelancing and remote job platforms available for digital marketing. Sign up on platforms like Upwork, and Freelancer and optimize your profile based on the skills.
2. Affiliate Marketing
Affiliate marketing involves promoting physical and digital products and earn a commission for every sale made through the referral link. It's one of the most popular way to make passive income online, as you can earn money while you sleep.
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Steps to Success:
Choose a Niche: Select a niche that interests you and has a substantial audience to buy products.
Find Niche related Affiliate Programs: Search for affiliate programs related to your niche. Always check for genuine websites that can provide commissions. Popular platforms include Amazon Associates, ShareASale, and Vcommission.
Create Content: Develop high-quality content in website or social media that includes your affiliate links.
Drive Traffic: Use SEO, social media marketing, and email marketing to drive traffic to your content and try to get a sale from that.
NOTE: Never try to scam the audience with inappropriate content and sell irrelevant products.
3. Sell Digital Products
Creating and selling digital products can be a real hefty task but its highly monetizable. Digital products have low overhead costs and can be sold without any repeated investments like physical products which involves manufacturing and labor costs.
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Types of Digital Products:
E-books: Write a comprehensive guide or an e-book on a topic you’re knowledgeable about.
Online Courses: Create and sell courses in your niche on platforms like Udemy, Teachable, or your website.
Templates and Tools: Develop and sell templates, tools, or plugins for specific niches. The audience requires tools for smooth functioning of the websites and social media platforms.
Marketing Your Products:
Build an Audience: Use content marketing and social media to build your own community audience who are interested in your products.
Email Marketing: Collect email addresses through subscriptions and send regular updates and promotions.
Partnerships: Partner with niche based micro influencers and other marketers to promote your products in a genuine way.
4. Offer Consulting Services
If you have a good knowledge in digital marketing, you can consider offering consulting services to personal brands and business owners. Many companies are willing to pay for expert advice to improve their branding strategies.
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Areas of Consulting:
SEO Audits: Analyze and provide recommendations to improve the company's organic reach through website rankings.
Marketing Strategy: Develop comprehensive digital marketing strategies tailored for the target audience of respective businesses.
Analytics and Reporting: Help businesses understand their performance in market and utilize it to make informed decisions for content and running ads.
How to Find Clients:
Leverage Your Network: Use your professional network like LinkedIn to find potential clients.
Content Marketing: Publish valuable content in selectable platform that showcases your expertise and attracts potential clients.
Speaking Engagements: Speak at industry events, corporate trainings, webinars and workshops to establish yourself as an authority person in your niche.
5. Start a YouTube Channel
YouTube offers a platform to reach a vast audience and monetize your content through ads, sponsorships, and affiliate marketing. It is a Straight forward method where millions of people have just started their YouTube journey right now.
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Getting Started:
Choose a Niche: Select a niche you’re passionate about and knowledgeable in.
Create Quality Content: Invest in gadgets, a small studio setup to produce high-quality videos.
Optimize for SEO: Use search queries as the focus keywords in your titles, descriptions, and tags to help your videos rank higher in search results.
Monetize Your Channel: Join the YouTube Partner Program to earn money from ads, and explore other revenue streams like sponsorships and promotions.
6. Develop an E-commerce Store
E-commerce has been striking high post-covid. You can either launch your business or help brands flourish in e-commerce platforms. Digital marketing is definitely crucial in driving traffic and sales to the online store.
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Steps to Success:
Choose a Niche: Identify a niche market with good demand and low competition.
Select a Platform: Use platforms like Shopify, WooCommerce, or BigCommerce to set up the store.
Market Your Store: Use a combination of SEO, PPC, social media marketing, and email marketing to attract customers.
Tips for Marketing:
Content Marketing: Create content around your products to attract and engage potential customers.
Influencer Marketing: Collaborate with the niche specific influencers to market the products.
Retargeting: Use retargeting ads to bring the customers who had purchases earlier.
7. Create a Blog
Blogging remains a viable way to earn money through digital marketing. With a blog, you can generate income through various channels such as advertising, sponsored posts, and affiliate marketing.
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Steps to Starting a Blog:
Choose a Niche: Select a niche that you’re passionate about and that has a significant audience.
Set Up Your own Blog: Create a Blogger or WordPress websites and post blogs regularly based on the search intent.
Create Quality Content: Regularly publish high-quality, valuable content to attract and retain readers.
Monetization Strategies:
Display Ads: Apply for Google AdSense to display ads on your website. This can be done after writing quality posts in your website.
Sponsored Posts: Partner with e-commerce or digital brands to publish sponsored content.
Affiliate Marketing: Include affiliate links in your blog posts and if anyone makes a purchase using that link, you can earn a commission from that.
Conclusion: Earn Money from Digital Marketing
Earning money from digital marketing is pretty easy to start comparing with other domains but also can be incredibly rewarding. The key is to identify your strengths, choose the right skills to learn, and consistently provide value to your audience.
Whether you are a freelancer, or starting as a blogger, the opportunities are endless. By following these seven tips, you can tap into the vast potential of digital marketing and build a sustainable income stream.
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youbella-beauty · 3 months
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At YOUBELLA, we believe in the transformative power of advanced skincare technology. Our beauty devices have helped countless individuals achieve remarkable results, and we are proud to share some of these success stories and case studies.
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amityranchi · 5 months
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Unveiling the Top BA Journalism and Mass Communication College in Jharkhand
If the media and journalism interests you then choosing an institution that motivates you in improving your skill might become a challenge. Then, you must choose to study from the best Journalism and Mass Communication college in Ranchi. Amity is an excellent choice for students. It is among the top 3% universities globally by QS and THE, the world’s leading university ranking organization.
Aspirants who are interested in pursuing a career in the field of media and communication, apply at Amity University Ranchi. Amity’s wide range of journalism programs provide a comprehensive understanding of the media industry, including journalism, photography, advertising, public relations, and broadcasting.
Best B.A. Journalism & Mass Communication college in Ranchi
If you are wondering why one should choose Journalism and Mass Communication as the foundation field of your career. Then, one of the primary benefits of studying BA Journalism and Mass Communication is that it offers a broad range of skills that are transferable across various industries. The program teaches students how to communicate effectively, research, and analyze information, write compelling stories, and produce content across different platforms, including social media, print, and broadcast. This is one of the reasons why we are among the top BA Journalism and Mass Communication college in Jharkhand.
Students in this program also gain a deep understanding of media ethics and how to report and present information accurately and impartially. They learn how to navigate the complex media landscape, including social media, and gain an understanding of media law and how to operate within legal and ethical boundaries.
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B.A. in Journalism & Mass Communication
Eligibility: completed 10+2
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Course structure
Communication Skills
Design and Graphics
State and Politics
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Public Relation concepts
Creativity for team excellence
Online Journalism and Digital Media
Summer Internship
Major Project 
Career Growth Opportunities
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The main skills we equip our students with are as follows:
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So, just don't sit and wonder for the right choices, make them. Enroll at one of the top BA Journalism and Mass Communication colleges in Jharkhand and the BA Journalism and Mass Communication College in Ranchi. AU Ranchi provides students with a diverse set of skills that can be applied across various industries. The program equips students with the knowledge and skills necessary to navigate the rapidly changing media landscape, preparing them for a successful career in the media industry. Admissions open, for more details, visit www.amity.edu/ranchi  
Source: https://sites.google.com/view/best-journalism-college/home?authuser=1
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zov911 · 9 months
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[ad_1] In the digital age, it is easy for businesses to focus solely on technology and online marketing tactics. However, referral marketing remains as one of the most effective ways to gain new customers and boost sales. Referral marketing can be defined as a strategy whereby a business promotes its products or services through word-of-mouth recommendations from satisfied customers. In this article, we will explore the reasons why referral marketing is the key to your business' success and provide some case studies to illustrate its effectiveness. 1. Builds Trust and Credibility According to Nielsen, 92% of consumers trust recommendations from family and friends over all other forms of advertising. When a person recommends a product or service to someone they know, they are putting their reputation on the line. This creates a level of trust and credibility between the person making the recommendation and the person receiving it. Consumers are more likely to trust and try out a product or service that has been recommended to them by someone they know and trust. One example of a successful referral marketing campaign is Dropbox, a cloud-based file storage service. In 2008, Dropbox launched a referral program that rewarded both the referrer and the new user with extra storage space. As a result, Dropbox's user base exploded from 100,000 to 4 million in just 15 months. 2. Cost-Effective Marketing Strategy Referral marketing is one of the most cost-effective marketing strategies available. Traditional marketing tactics such as radio and television ads, billboards, and direct mail can be expensive and may not have a high conversion rate. Referral marketing, on the other hand, relies on satisfied customers to spread the word about a business, making it a low-cost and high-impact tactic. Uber is an excellent example of a company that leveraged referral marketing to build its brand. In the early days of the company, Uber offered free rides to new users who signed up through a referral link. As a result, Uber's user base grew rapidly, and the company became a household name. 3. Increased Customer Loyalty and Lifetime Value According to a study by Wharton Business School, referred customers have a 16% higher lifetime value than non-referred customers. This is because referred customers tend to be more loyal and are more likely to make repeat purchases. When a customer is referred to a business by a friend or family member, they are more likely to feel a sense of loyalty and trust towards that business. Airbnb is a great example of a company that uses referrals to build customer loyalty. Airbnb's referral program incentivizes both the referrer and the new user with travel credits. By offering a reward to existing customers, Airbnb is not only encouraging referrals, but it's also showing its customers that it values their loyalty. 4. Provides Valuable Feedback When customers refer others to a business, they are essentially endorsing the product or service. This endorsement provides valuable feedback to the business on what it's doing right and what needs improvement. Referral marketing can help a business identify areas for improvement and make necessary changes to enhance the customer experience. Harry's, a men's grooming brand, uses referrals to collect feedback from its customers. Harry's referral program incentivizes existing customers to refer others by offering both parties a discount on their purchase. In doing so, Harry's not only gets new customers, but it also receives feedback from its existing customers on their product and user experience. In conclusion, referral marketing is a powerful and effective strategy that can help businesses build trust, increase customer loyalty, and boost sales. By providing a low-cost and high-impact marketing tactic, referral marketing should be an integral part of any business's marketing strategy. The case studies above illustrate how successful companies have used referral marketing to grow their customer base and build brand loyalty.
If your business is not yet leveraging referral marketing, it's time to start. [ad_2]
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jawad1144 · 9 months
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Mastering Excellence: Unleashing the Power of Creative Innovation with Top-Tier Ad Agencies for Unrivaled Marketing Success
In the dynamic realm of marketing and advertising, the role of Ad Agencies is pivotal in shaping brands, driving consumer engagement, and ultimately fostering business success. As businesses strive to establish a significant online and offline presence, partnering with top-tier ad agencies becomes essential.
In this comprehensive guide, we delve into the world of advertising agencies, with a particular focus on the vibrant landscape in London and the United Kingdom. From understanding the key players to unlocking the secrets of creative innovation, this exploration is your roadmap to mastering excellence in the ever-evolving field of advertising.
Table of Contents:
Introduction
Understanding the Crucial Role of Advertising Agencies
The Power of Creative Innovation in Marketing Success
Overview of Ad Agencies
Defining Ad Agencies and Their Functions
The Evolution of Advertising Agencies in the Digital Age
Ad Agencies in London: A Hub of Creativity
Significance of London in the Global Advertising Landscape
Top Advertising Agencies in London and Their Contributions
Choosing the Right Ad Agency
Factors to Consider When Selecting an Advertising Agency
Tailoring Your Choice to Business Objectives
Top Advertising Agencies in the UK
A Closer Look at the Best Advertising Agencies in the United Kingdom
Case Studies of Successful Campaigns
Creative Innovation in Advertising
The Art and Science of Creativity in Marketing
Strategies for Creative Innovation
FAQs about Advertising Agencies
What distinguishes top advertising agencies from the rest?
How can businesses benefit from partnering with ad agencies?
What trends are shaping the future of advertising agencies?
Conclusion
The Ongoing Journey of Mastering Excellence in Advertising
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1. Introduction
Understanding the Crucial Role of Digital Marketing Agency
In the ever-expanding digital landscape, where consumer attention is a prized commodity, the role of marketing agencies cannot be overstated. These entities serve as strategic partners for businesses, combining creativity, market insights, and technological prowess to deliver compelling campaigns that resonate with target audiences. As businesses navigate the complexities of modern marketing, the synergy between brands and marketing agencies becomes the catalyst for achieving unrivaled success.
The Power of Creative Innovation in Marketing Success
Creative innovation lies at the heart of successful advertising campaigns. In a world saturated with content, capturing and retaining audience attention requires a fresh and inventive approach. The ability of ad agencies to push creative boundaries, embrace emerging technologies, and craft narratives that leave a lasting impact defines the trajectory of marketing success. In this guide, we explore how mastering excellence in advertising involves harnessing the power of creative innovation.
2. Overview of Ad Agencies
Defining Ad Agencies and Their Functions
Ad agencies, short for advertising agencies, are specialized firms that assist businesses in creating, planning, and executing advertising campaigns. These campaigns can encompass a wide range of mediums, including digital platforms, print media, television, radio, and outdoor advertising. The primary functions of ad agencies include market research, strategic planning, creative development, media buying, and campaign analysis. The collaborative efforts of experts in these areas ensure a comprehensive and effective approach to promoting brands and products.
The Evolution of Advertising Agencies in the Digital Age
The digital age has transformed the landscape of advertising agencies, introducing new challenges and opportunities. Traditional methods of advertising have given way to a more integrated and data-driven approach. Digital marketing, social media, influencer partnerships, and immersive experiences have become integral components of modern advertising campaigns. Top-tier ad agencies adeptly navigate this evolution, seamlessly blending traditional expertise with cutting-edge digital strategies.
3. Ad Agencies in London: A Hub of Creativity
Significance of London in the Global Advertising Landscape
London stands as a global epicenter for creativity and innovation, and its impact on the advertising industry is no exception. The city's vibrant culture, diverse talent pool, and strategic location make it a hub for leading advertising agencies. The fusion of traditional British charm with a modern, cosmopolitan vibe creates an environment where groundbreaking ideas flourish. From the iconic streets of Soho to the bustling business districts, London's influence on advertising resonates globally.
Top Advertising Agencies in London and Their Contributions
The competitive landscape of Digital Marketing Agencies in London is rich with talent and diversity. From long-established giants to agile and innovative newcomers, the city houses a spectrum of agencies catering to various industry sectors. Some notable names include [Agency Name], renowned for their prowess in digital storytelling, and [Agency Name], celebrated for their data-driven approach. Exploring the contributions of these agencies provides insights into the dynamic and evolving nature of the London advertising scene.
4. Choosing the Right Ad Agency
Factors to Consider When Selecting an Advertising Agency
The decision to partner with an advertising agency is a critical step for businesses seeking to elevate their marketing efforts. Several factors should be considered when evaluating potential agencies:
Expertise and Specialization: Assess the agency's expertise in your industry and its track record of success.
Creativity and Innovation: Look for agencies that consistently demonstrate creative excellence and a commitment to innovation.
Collaborative Compatibility: Ensure a cultural fit between your brand and the agency, fostering effective collaboration.
Digital Competency: Evaluate the agency's proficiency in leveraging digital channels and technologies.
Tailoring Your Choice to Business Objectives
Different businesses have distinct objectives, and the right advertising agency aligns seamlessly with these goals. Whether the focus is on brand awareness, lead generation, or e-commerce sales, choosing an agency with a proven track record in your desired outcomes is paramount. This section guides businesses through the decision-making process, empowering them to make informed choices that amplify their marketing success.
5. Top Advertising Agencies in the UK
A Closer Look at the Best Advertising Agencies in the United Kingdom
The United Kingdom boasts a diverse and dynamic advertising landscape, with agencies that have garnered global recognition. From [Agency Name] to [Agency Name], these entities have played instrumental roles in shaping the industry. Case studies delve into specific campaigns, unraveling the strategies and creative elements that contributed to their success. By understanding the approaches of these top agencies, businesses gain valuable insights into the standards of excellence in the UK advertising sphere.
Case Studies of Successful Campaigns
[Campaign Title] by [Agency Name]: An in-depth analysis of a campaign that achieved unprecedented engagement through innovative storytelling and multi-channel integration.
[Campaign Title] by [Agency Name]: Examining a campaign that exemplifies the power of data-driven decision-making and personalized customer experiences.
6. Creative Innovation in Advertising
The Art and Science of Creativity in Marketing
Creativity is the heartbeat of advertising. This section explores the intersection of art and science, showcasing how agencies infuse creativity into campaigns while leveraging data and insights to optimize impact. Interviews with creative directors, insights from industry leaders, and a deep dive into iconic campaigns provide a comprehensive understanding of the creative processes that drive advertising success.
Strategies for Creative Innovation
Embracing Emerging Technologies: How agencies integrate AR, VR, AI, and other emerging technologies into their campaigns for a competitive edge.
Storytelling Mastery: The art of crafting narratives that resonate with audiences and forge emotional connections.
Collaboration Across Disciplines: How Interdisciplinary
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bethestaryouareradio · 9 months
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HAPPY NEW YEAR!!! Eco-optimism, Saying No, Contracts
Tune in LIVE weekly to the upbeat, positive lifestyle broadcast where producer and host Cynthia Brian showcases strategies for success on StarStyle®-Be the Star You Are!®. Available wherever you listen to your favorite programs!
Did you know that 67% of Americans 18-23 years of age experience eco-anxiety which is a chronic fear of environmental cataclysm? With 2023 ranking as the hottest year on record with record-high temperatures since record-keeping began 150 years ago, it is no wonder that eco-anxiety is rising. We will focus on eco-optimism.
Do you say “yes” when you really want to say “no”? “No” is a complete sentence and it doesn’t always need an explanation. We don’t want to offend anyone, but as 2024 begins, let’s say “yes” to what’s important to us and say “no” to what’s not.
Contracts! Negotiating and signing an agreement causes stress and anxiety but if you understand your purpose and your rights, signing that document could be a life saver.
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The Ultimate Guide to Marketing Agencies in Gurgaon
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Introduction:
In the fast-paced and competitive business landscape of Gurgaon, marketing agencies play a crucial role in helping businesses thrive and succeed. With a plethora of marketing agencies available, choosing the right one that aligns with your business objectives can be a daunting task. In this comprehensive guide, we delve into the world of marketing agencies in Gurgaon, exploring their services, expertise, and how to select the perfect agency to elevate your brand and achieve marketing success.
1. Understanding Marketing Agencies:
Marketing agencies are specialized firms that provide a range of services to help businesses promote their products and services effectively. From digital marketing to traditional advertising, branding, and public relations, marketing agencies are equipped with diverse skills to cater to various marketing needs.
2. The Importance of Marketing Agencies in Gurgaon:
In the thriving business ecosystem of Gurgaon, marketing agencies play a pivotal role in driving growth and market visibility. They possess in-depth knowledge of the local market, consumer behavior, and industry trends, allowing them to craft targeted and impactful marketing strategies.
3. Services Offered by Marketing Agencies:
Marketing agencies in Gurgaon offer a wide array of services, including:
- Digital Marketing: Search Engine Optimization (SEO), Social Media Marketing, Pay-Per-Click (PPC) Advertising, Email Marketing, and Content Marketing.
- Branding and Design: Logo Design, Brand Identity, and Branding Strategy.
- Creative Advertising: Print Ads, Radio and TV Commercials, and Out-of-home Advertising.
- Public Relations: Media Relations, Press Releases, and Crisis Communications.
- Market Research and Analysis: Consumer Insights, Competitor Analysis, and Market Trends.
4. Identifying Your Marketing Needs:
Before selecting a marketing agency, it's crucial to identify your specific marketing needs and goals. Determine whether you require a comprehensive marketing strategy or need assistance with specific areas like social media management or content creation.
5. Factors to Consider When Choosing a Marketing Agency:
a. Expertise and Experience: Assess the agency's expertise in your industry and their track record of successful campaigns.
b. Client Portfolio: Review the agency's past work and case studies to gauge their effectiveness.
c. Team and Resources: Evaluate the agency's team and resources to ensure they can handle your marketing requirements.
d. Communication and Collaboration: Look for an agency that values transparent communication and collaborates closely with clients.
e. Budget and Pricing: Understand the agency's pricing structure and ensure it aligns with your budget.
6. Checking Client Reviews and Testimonials:
Client reviews and testimonials provide valuable insights into an agency's performance and client satisfaction. Look for positive feedback and recommendations from businesses that have previously worked with the agency.
7. Measuring Success and Performance:
A reputable marketing agency should be able to provide measurable results and key performance indicators (KPIs) for their campaigns. Discuss how they track and measure the success of their marketing efforts.
Conclusion:
Marketing agencies in Gurgaon play an indispensable role in helping businesses thrive and stay ahead in a competitive market. From digital marketing to creative advertising and market research, these agencies offer a range of services to meet diverse marketing needs. By understanding your specific requirements, considering essential factors, and reviewing client testimonials, you can select the perfect marketing agency that aligns with your business goals. Embrace the expertise and creativity of marketing agencies in Gurgaon, and watch your brand flourish and achieve remarkable marketing success.
Content Source: Brand Diaries Marketing agency in Gurgaon
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michaelnguyendotme · 1 year
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Did you know that over 50% of small businesses fail within the first five years? Small businesses are the backbone of the economy, but they often face significant challenges when it comes to growth and sustainability. One of the biggest obstacles that small businesses encounter is bottlenecks, which can prevent them from achieving their full potential. According to a recent study, 80% of small businesses fail within the first 18 months, and one of the main reasons for this is a lack of effective systems and processes. In this article, we will explore the concept of bottlenecks in small businesses and provide actionable recommendations to help entrepreneurs overcome them. Josh Long is an expert in helping small businesses overcome bottlenecks and achieve growth. He is the author of the book "Bottleneck Breakthrough" and has extensive experience in management, recruiting, and business development. He believes that identifying and addressing bottlenecks is the key to unlocking a small business's full potential and achieving sustainable growth. [powerpress] Subscribe Apple | Spotify | iHeart Radio | Amazon | Radio Public | Google Podcast Identifying Bottlenecks The first step in overcoming bottlenecks is to identify them. Bottlenecks can occur in any area of a small business, from marketing and sales to operations and finance. One common bottleneck is a lack of leads or customers, which can prevent a small business from generating revenue and growing. Another bottleneck is a lack of systems and processes, which can lead to inefficiencies and errors. Finally, a lack of qualified staff can also be a bottleneck, as it can prevent a small business from delivering high-quality products or services. Bottlenecks are constraints that limit a business's ability to grow and achieve its goals. Identifying bottlenecks is the first step in overcoming them. The top three bottlenecks that small businesses face are: 1. Time management 2. Hiring and retaining employees 3. Increasing profitability Actionable Recommendation: To identify bottlenecks in your small business, conduct a thorough analysis of your operations and processes. Look for areas where there are delays, errors, or inefficiencies. Talk to your staff and customers to get their feedback on what is working well and what needs improvement. Once you have identified the bottlenecks, prioritize them based on their impact on your business and develop a plan to address them. Error to Avoid: Don't assume that you know what the bottlenecks are without conducting a thorough analysis. It's easy to overlook bottlenecks that are hidden or not immediately apparent. Take the time to gather data and feedback before making any decisions. Overcoming Bottlenecks Once you have identified the bottlenecks in your small business, the next step is to overcome them. This can be a challenging process, but it's essential for achieving sustainable growth. One effective strategy is to implement systems and processes that streamline your operations and reduce errors. This can include automating tasks, creating checklists, and developing standard operating procedures. Another strategy is to hire qualified staff who can help you deliver high-quality products or services. This can include hiring specialists in marketing, sales, operations, or finance Actionable Recommendation: To overcome bottlenecks in your small business, focus on one bottleneck at a time. Develop a plan to address the bottleneck, and set specific goals and timelines for implementation. Monitor your progress and make adjustments as needed. Celebrate your successes along the way to keep your team motivated and engaged. Error to Avoid: Don't try to address all the bottlenecks at once. This can be overwhelming and lead to burnout. Focus on one bottleneck at a time and develop a plan that is realistic and achievable. Preventing Bottlenecks Preventing bottlenecks is an ongoing process that requires continuous improvement and innovation.
One effective strategy is to invest in technology that can automate tasks and streamline your operations. This can include customer relationship management (CRM) software, accounting software, and project management tools. Another strategy is to develop a culture of continuous improvement, where your team is encouraged to identify and address bottlenecks on an ongoing basis. Actionable Recommendation: To prevent bottlenecks in your small business, invest in technology that can automate tasks and streamline your operations. Develop a culture of continuous improvement by encouraging your team to identify and address bottlenecks on an ongoing basis. Provide training and resources to help your team develop the skills they need to be successful. Error to Avoid: Don't become complacent and assume that your systems and processes are perfect. There is always room for improvement, and it's essential to stay ahead of the curve by investing in technology and developing a culture of continuous improvement. In short, bottlenecks can be a significant obstacle for small businesses, but they can be overcome with the right strategies and mindset. By identifying bottlenecks, developing a plan to address them, and preventing them from occurring in the future, small businesses can achieve sustainable growth and success. Remember to focus on one bottleneck at a time, celebrate your successes, and continuously improve your systems and processes. With these strategies in place, small businesses can thrive and contribute to the economy for years to come. https://michaelnguyen.me/top-3-bottlenecks/?feed_id=259&_unique_id=64c4031f635ad
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localbizreview · 2 years
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Postcards Lynnwood
The Power of Postcards: Why Your Business Needs Them
In the world of marketing, there's nothing quite as effective as a well-designed postcard. Whether you're promoting a sale, announcing a new product, or simply keeping in touch with your customers, postcards are a versatile and cost-effective way to reach your target audience. And with the help of Minuteman Press, a trusted print shop in Lynnwood, postcards Lynnwood, your postcard campaign can be a huge success.
1. Versatile: Postcards are a flexible marketing tool that can be used for a variety of purposes. Whether you're promoting a new product or service, announcing a sale, or simply keeping in touch with your customers, print shop Lynnwood can help you achieve your goals. And with a variety of sizes and styles to choose from at the print shop Lynnwood, you can create a postcard that's perfect for your business.
2. Cost-Effective: Postcards are an economical way to reach your target audience. Compared to other forms of advertising, such as television or radio commercials, print shop Lynnwood are relatively cheap to produce and distribute. And because they're often sent directly to your customers' homes, they don't require a significant investment in advertising space at the print shop Lynnwood.
3. Personal: With a postcard, you can reach your customers directly and personally. Unlike mass emails or advertisements, postcards are a more intimate way to connect with your audience. You can add a personal touch to your postcard by including a handwritten note or custom message from the print shop Lynnwood.
4. Effective: Studies have shown that postcards are an effective marketing tool. In fact, postcards have a higher response rate than other forms of direct mail. This is because postcards Lynnwood are typically smaller, more visually appealing, and easier to read than other forms of mail.
Watch Video Here
If you're looking for an effective and cost-effective way to reach your target audience, look no further than postcards printing Lynnwood. With the help of Minuteman Press, a trusted print shop in Lynnwood, you can create custom postcards printing Lynnwood that perfectly reflect your brand and help you achieve your marketing goals. So why wait? Start your postcard campaign today!
Ready to take your postcards Lynnwood marketing to the next level? Contact Minuteman Press today and let us help you create a postcard campaign that's sure to get results. Whether you're a new business or an established brand, we have the expertise and resources to help you succeed. So why wait? Call us at  (425) 775-7907 or visit our website at https://minuteman.com/us/locations/wa/lynnwood/  to learn more about our postcards printing services in Lynnwood!
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Postcards Lynnwood
The Power of Postcards: Why Your Business Needs Them
In the world of marketing, there's nothing quite as effective as a well-designed postcard. Whether you're promoting a sale, announcing a new product, or simply keeping in touch with your customers, postcards are a versatile and cost-effective way to reach your target audience. And with the help of Minuteman Press, a trusted print shop in Lynnwood, postcards Lynnwood, your postcard campaign can be a huge success.
1. Versatile: Postcards are a flexible marketing tool that can be used for a variety of purposes. Whether you're promoting a new product or service, announcing a sale, or simply keeping in touch with your customers, print shop Lynnwood can help you achieve your goals. And with a variety of sizes and styles to choose from at the print shop Lynnwood, you can create a postcard that's perfect for your business.
2. Cost-Effective: Postcards are an economical way to reach your target audience. Compared to other forms of advertising, such as television or radio commercials, print shop Lynnwood are relatively cheap to produce and distribute. And because they're often sent directly to your customers' homes, they don't require a significant investment in advertising space at the print shop Lynnwood.
3. Personal: With a postcard, you can reach your customers directly and personally. Unlike mass emails or advertisements, postcards are a more intimate way to connect with your audience. You can add a personal touch to your postcard by including a handwritten note or custom message from the print shop Lynnwood.
4. Effective: Studies have shown that postcards are an effective marketing tool. In fact, postcards have a higher response rate than other forms of direct mail. This is because postcards Lynnwood are typically smaller, more visually appealing, and easier to read than other forms of mail.
Watch Video Here
If you're looking for an effective and cost-effective way to reach your target audience, look no further than postcards printing Lynnwood. With the help of Minuteman Press, a trusted print shop in Lynnwood, you can create custom postcards printing Lynnwood that perfectly reflect your brand and help you achieve your marketing goals. So why wait? Start your postcard campaign today!
Ready to take your postcards Lynnwood marketing to the next level? Contact Minuteman Press today and let us help you create a postcard campaign that's sure to get results. Whether you're a new business or an established brand, we have the expertise and resources to help you succeed. So why wait? Call us at  (425) 775-7907 or visit our website at https://minuteman.com/us/locations/wa/lynnwood/  to learn more about our postcards printing services in Lynnwood!
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madhukumarc · 2 years
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Can businesses survive without social media?
Yes, businesses can absolutely survive without social media. In fact, many businesses have done just that for years and have been very successful. 
Social media can be a powerful channel for businesses, allowing them to reach a much wider audience and build relationships with customers. It also provides a great platform for marketing and advertising, which can be incredibly helpful for growing a business. 
It's also a great way to measure customer sentiment, get feedback, and engage with customers in real-time. 
Do you know? as per Digital 2023 Global Overview Report by Meltwater and We Are Social’s study and research, 4.76 billion people across the world use social media regularly, with an average daily usage time of 2 hours and 31 minutes.
However, it's important to remember that social media isn't the only way to reach potential customers. Businesses can also use other methods such as traditional advertising, word of mouth, networking events, print advertising, radio and television commercials, and more. 
These methods may take more effort and money but they can be just as effective.
Another way businesses can survive without social media is by focusing on customer service and loyalty. Providing excellent customer service will ensure that your customers keep coming back for more. You could also offer loyalty programs or discounts to keep your customers engaged and happy.
Additionally, businesses don't necessarily need to be on every social media platform. It's important to focus on the ones that make the most sense for your business and target audience. 
It's also important to remember that social media takes time and effort, so if you don't have the resources or expertise to manage it properly, it may be better to focus on other areas of your business instead.
Businesses can also survive without social media by staying up to date with the latest industry trends. By staying informed on the latest news in your industry, you can create products and services that meet customer needs and remain competitive in the market.
Ultimately, it's up to each business to decide if social media is right for them. While it can be a great channel for many businesses and also cost-effective, it's not always necessary and there are plenty of other ways to get the word out about your business without relying on social media.
“By 2025, social shopping is set to become a $1.2 trillion channel. In 2022 alone, 98% of consumers planned on making at least one purchase on social media” – Sprout Social
My personal suggestion is, in today's digital age, using social media to reach potential customers in real time is a wise move, and establishing personal connections with them using this channel has never been simpler. 
Here's related information that might be useful to you – 5 Ways Print Advertising Helps Promote Your Business or Brand
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amityranchi · 7 months
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Begin your media Journey with Amity University Jharkhand
Lights! Camera! Action! Does the world of media interest you? Then, the foremost step is to look for the top mass communication university in Jharkhand. Individuals aspiring to forge a career in media and communication are encouraged to apply to Amity University Jharkhand. Its program offers a thorough exploration of the media industry, covering various facets such as journalism, advertising, public relations, and broadcasting.
What is on your plate if you become a part of the best mass communication college in Ranchi? 
Studying BA Journalism and Mass Communication offers numerous advantages, primarily due to its diverse skill set applicable across various industries. This program equips students with effective communication skills, research abilities, information analysis, compelling storytelling techniques, and content production expertise across multiple platforms, including social media, print, and broadcast. Such comprehensive training contributes to Amity’s recognition as one of the leading BA Journalism and Mass Communication colleges in Jharkhand.
Furthermore, students in this program delve into media ethics, learning to report and present information accurately and impartially. They acquire insights into navigating the intricate media landscape, particularly on social media platforms, and develop a grasp of media law to operate within legal and ethical boundaries.
Program: B.A. in Journalism & Mass Communication
Eligibility: Completion of 10+2
Duration: Three-year program
Course Structure:
Communication Skills
Design and Graphics
State and Politics
Fieldwork
Writing for Specialization
Public Relation Concepts
Creativity for Team Excellence
Online Journalism and Digital Media
Summer Internship
Major Project
Scope of Career growth in the field of Journalism and Mass Communication
When it comes to career opportunities, BA Journalism and Mass Communication graduates have a plethora of avenues to explore. They can venture into journalism, taking on roles such as reporters, editors, producers, or correspondents. Alternatively, they can delve into public relations, advertising, or marketing, where they conceptualize and implement communication strategies for clients or organizations.
Moreover, graduates can embark on careers in broadcasting, where they produce news or entertainment programs for television or radio stations. They may also opt for roles in digital media, where they generate content for websites, blogs, or social media platforms. With the increasing demand for digital content, graduates can find opportunities as social media managers, content strategists, or digital marketers.
Here are the primary skills we impart to our students:
Proficient writing abilities
Effective communication and storytelling techniques
Encouragement of creativity and thinking innovatively
Development of research aptitude and critical analysis
Adaptability to flexible work environments
Enhancement of interpersonal and networking proficiencies
Join the top journalism course university in Ranchi and the best BA Journalism and Mass Communication College in Ranchi. Amity University Ranchi offers a comprehensive skill set applicable across diverse industries. Their program equips students with the knowledge and competencies needed to navigate the swiftly evolving media landscape, preparing them for a successful career in the media industry. For further details, please visit www.amity.edu/ranchi.
Source: https://sites.google.com/view/top-journalism-course-/home?authuser=1
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christophermraerdon · 2 years
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25 Influencer Marketing Stats You Need to Know in 2021
In the world of marketing, influencer marketing has become one of the most popular and effective strategies in recent years. And it’s no surprise why – according to a study by Mediakix, 92% of people say they trust recommendations from friends and family over any other form of advertising.
But what does that mean for your business? If you’re not already using influencers to help promote your brand or product, you’re missing out on a huge opportunity. To help you get started, we’ve put together a list of 25 essential influencer marketing stats that you need to know in 2021.
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Influencer Marketing Stats You Need to Know in 2021
Influencer marketing is a hot topic in the marketing world, and for good reason. Influencer marketing can be extremely effective in promoting your brand or product, but only if done correctly. There are a few key influencer marketing stats you need to know in order to make sure your next campaign is successful.
First, it’s important to understand who your target audience is and what type of influencers they follow. Not all influencers are created equal, and you want to make sure you’re selecting ones that will actually appeal to your target consumers. Second, don’t forget that authenticity is key. Consumers can spot inauthenticity from a mile away, so make sure your selected influencers are passionate about your brand or product and genuinely believe in what you’re selling.
Finally, keep an eye on engagement rates. The number of likes and comments an influencer’s posts receive may not seem like the most important metric, but it actually gives you a good indication of how interested their followers are in what they have to say. If an influencer has high engagement rates, it means their followers are more likely to pay attention to any recommendations they make – including those for your products or services.
Keep these three Influencer Marketing Stats in mind when planning your next campaign for the best chance at success!
Top 10 Influencer Marketing Stats from 2020
As we move into a new decade, it’s important to take stock of the previous one and see how things have changed. Influencer marketing is one area that has seen significant growth in recent years, and 2020 was no exception. Here are 10 influencer marketing stats from 2020 that show just how big this industry has become:
1. There were over 15 million active influencers on Instagram in 2020, up from 8 million in 2019 (Hootsuite).
2. The average cost per post for an influencer with 1 million followers is $10,000 (Business Insider).
3. Influencer marketing spend is expected to reach $15 billion by 2022 ( Business Insider).
4. 70% of marketers say they plan to increase their influencer budget in 2021 (eMarketer).
5. 94% of marketers believe that influencer marketing is effective ( Social Media Today).
6. 78% of people say they trust online reviews from strangers as much as personal recommendations ( BrightLocal ).
7. 49% of consumers rely on influencers for product discovery ( McKinsey ).
8. 36% of marketers say they find it difficult to measure ROI from influencer campaigns ( AdWeek ).
9. Only 22% of brands feel they’re successfully measuring the ROI of their influencer campaigns ( eMarketer ).
10 . 92%of consumers trust earned media more than any other form advertising including paid media such as TV commercials or print ads( Nielson)
Why Influencer Marketing is Taking Over Traditional Advertising
As digital marketing evolves, so too does the landscape of traditional advertising. TV commercials, radio ads, and print advertisements are becoming less effective as consumers become more skeptical of marketing messages that are pushed at them from all angles. Instead, they’re turning to social media and other online channels to get their news and make purchase decisions.
One of the most important changes that’s happening is the rise of influencer marketing. Influencer marketing is a form of social media marketing in which brands collaborate with popular social media users to promote their products or services. The advantage of influencer marketing over traditional advertising is that it’s much more authentic and trustworthy. After all, if someone you follow on Instagram recommends a product, you’re far more likely to try it than if you saw the same product advertised on television.
There are plenty of other reasons why influencer marketing is taking over traditional advertising. For one thing, social media platforms like Instagram have made it easier than ever for people to connect with each other and share information about products and services they love. And as people spend more time online, they’re increasingly exposed to influencer content while scrolling through their feed—making it even harder for traditional ads to compete for attention (and clicks).
What’s more, influencer marketing campaigns tend to be much cheaper than major ad campaigns—yet they can still reach a wide audience thanks to platforms with millions of active users (like YouTube and Instagram). Plus, unlike traditional advertising methods like TV commercials or billboards, which can be ignored or easily forgotten about, influencers provide an ongoing relationship with their followers that keeps your brand top-of-mind long after the initial campaign has ended.
All these factors explain why 85% percent of marketers say
How to Use Influencer Marketing to Boost Your Business
It’s no secret that social media has the power to influence. In fact, 92% of consumers trust peer recommendations over advertising when it comes to making purchasing decisions, which is why influencer marketing has become such a popular strategy for businesses in recent years.
But with so many businesses now incorporating influencers into their marketing mix, it can be tough to stand out from the crowd. That’s where understanding influencer marketing statistics comes in handy. By understanding which stats matter most and how they can impact your business, you’ll be able to create more effective campaigns that deliver results.
Here are four essential influencer marketing statistics that every business should know:
1. The average return on investment (ROI) for an influencer campaign is $6.50 for every dollar spent: This stat comes from a study by Tomoson and shows that businesses are seeing real results from their influencer campaigns. Not only that, but this number is up from last year’s ROI of $5.20 for every dollar spent, showing that influencer marketing is becoming even more effective over time.
2. 85% of marketers say they plan to increase or maintain their spending on influencer marketing: This stat from eMarketer shows that Influencer Marketing is here to stay and continues to grow in popularity among marketers.. If you’re not already incorporating Influencers into your marketing strategy, now is the time to start considering it! Especially since… 3. 74% of people say they rely on social media when making purchase decisions: With such a high percentage of people using social media as part of their decision-making process, it’s essential that your business has a presence on these platforms – and utilizing
The Benefits of Influencer Marketing for Brands
Influencer marketing has become one of the most effective ways to reach out to potential customers and create a connection with them. By working with people who have already established themselves as experts in their field, brands can tap into new audiences and create content that is more likely to be seen and shared.
But what are the specific benefits of influencer marketing? Here are some stats that show just how powerful this strategy can be:
1. Influencer-created content gets 10 times more engagement than traditional forms of advertising ( Forbes )
2. 90% of consumers say they trust peer recommendations over traditional advertising ( Nielsen )
3. Brands that work with influencers see a 500% ROI on average ( Mediakix )
4. 70% of Millennial consumers are influenced by social media when making a purchase decision ( McKinsey & Company )
5 . 92% of people say they would take action after reading about a product or service if it was recommended by a friend or family member ( WOMMA ).
The Future of Influencer Marketing
As social media use continues to grow, so does the influence that these platforms have on users. In fact, a recent study found that social media influencers are now more effective than traditional celebrities when it comes to promoting products and services. This is likely due to the fact that people trust the recommendations of their peers more than they do those of famous people.
Of course, not everyone is an influencer and most people only have a few hundred or thousand followers. However, there are some individuals with millions of followers who can reach huge audiences with their endorsements. This has led to the rise of influencer marketing, which is when brands pay social media users to promote their products.
There are a few different ways that brands can work with influencers. The first is through sponsored posts, where the influencer simply posts about the product on their own page. The second is through giveaways, where the brand gives away products to the influencer’s followers in exchange for promotion. And finally, there are affiliate links, where the influencer includes a link to the product on their page and earns commission for every sale made through that link.
No matter which method they use, all brands need to be careful when working with influencers because there have been some high-profile scandals recently involving fake accounts and bots
Conclusion
As we head into 2021, it’s important to be aware of the latest influencer marketing stats so you can make the most out of your campaigns. Here are 25 influencer marketing stats you need to know:
1. 92% of consumers say they trust recommendations from friends and family more than any other type of advertising (Nielsen).
2. 70% of teenagers say they trust influencers more than traditional celebrities (Marketforce).
3. Influencer content is 10x more shareable than brand-created content (Mediakix).
4. Sponsored posts by fashion, beauty and fitness bloggers generate 4 times higher click-through rates than banner ads on the same sites (Bloglovin’).
5. 50% of Instagram users have purchased a product that an influencer recommended in their feed or stories (Instagram Business).
6. 53% of Americans would consider ending a relationship with a partner who did not approve of their favorite celebrity or social media personality (eMarketer).
7. 2/3rds of parents believe that children under 18 are influenced by online stars when it comes to purchasing decisions – including clothes, cosmetics, and toys (Mumsnet MediaGuardian research 805 respondents aged 18+ who are parents or guardians in the UK September 2018)
In conclusion, these influencer marketing stats show that this form of marketing is here to stay and continue growing in popularity. As a business, you need to make sure you’re using influencers in order to reach your target audience effectively. If you don’t already have an influencer marketing strategy in place, now is the time to start one!
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barbarewjohnson · 2 years
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25 Influencer Marketing Stats You Need to Know in 2021
In the world of marketing, influencer marketing has become one of the most popular and effective strategies in recent years. And it’s no surprise why – according to a study by Mediakix, 92% of people say they trust recommendations from friends and family over any other form of advertising.
But what does that mean for your business? If you’re not already using influencers to help promote your brand or product, you’re missing out on a huge opportunity. To help you get started, we’ve put together a list of 25 essential influencer marketing stats that you need to know in 2021.
Influencer Marketing Stats You Need to Know in 2021
Influencer marketing is a hot topic in the marketing world, and for good reason. Influencer marketing can be extremely effective in promoting your brand or product, but only if done correctly. There are a few key influencer marketing stats you need to know in order to make sure your next campaign is successful.
First, it’s important to understand who your target audience is and what type of influencers they follow. Not all influencers are created equal, and you want to make sure you’re selecting ones that will actually appeal to your target consumers. Second, don’t forget that authenticity is key. Consumers can spot inauthenticity from a mile away, so make sure your selected influencers are passionate about your brand or product and genuinely believe in what you’re selling.
Finally, keep an eye on engagement rates. The number of likes and comments an influencer’s posts receive may not seem like the most important metric, but it actually gives you a good indication of how interested their followers are in what they have to say. If an influencer has high engagement rates, it means their followers are more likely to pay attention to any recommendations they make – including those for your products or services.
Keep these three Influencer Marketing Stats in mind when planning your next campaign for the best chance at success!
Top 10 Influencer Marketing Stats from 2020
As we move into a new decade, it’s important to take stock of the previous one and see how things have changed. Influencer marketing is one area that has seen significant growth in recent years, and 2020 was no exception. Here are 10 influencer marketing stats from 2020 that show just how big this industry has become:
1. There were over 15 million active influencers on Instagram in 2020, up from 8 million in 2019 (Hootsuite).
2. The average cost per post for an influencer with 1 million followers is $10,000 (Business Insider).
3. Influencer marketing spend is expected to reach $15 billion by 2022 ( Business Insider).
4. 70% of marketers say they plan to increase their influencer budget in 2021 (eMarketer).
5. 94% of marketers believe that influencer marketing is effective ( Social Media Today).
6. 78% of people say they trust online reviews from strangers as much as personal recommendations ( BrightLocal ).
7. 49% of consumers rely on influencers for product discovery ( McKinsey ).
8. 36% of marketers say they find it difficult to measure ROI from influencer campaigns ( AdWeek ).
9. Only 22% of brands feel they’re successfully measuring the ROI of their influencer campaigns ( eMarketer ).
10 . 92%of consumers trust earned media more than any other form advertising including paid media such as TV commercials or print ads( Nielson)
Why Influencer Marketing is Taking Over Traditional Advertising
As digital marketing evolves, so too does the landscape of traditional advertising. TV commercials, radio ads, and print advertisements are becoming less effective as consumers become more skeptical of marketing messages that are pushed at them from all angles. Instead, they’re turning to social media and other online channels to get their news and make purchase decisions.
One of the most important changes that’s happening is the rise of influencer marketing. Influencer marketing is a form of social media marketing in which brands collaborate with popular social media users to promote their products or services. The advantage of influencer marketing over traditional advertising is that it’s much more authentic and trustworthy. After all, if someone you follow on Instagram recommends a product, you’re far more likely to try it than if you saw the same product advertised on television.
There are plenty of other reasons why influencer marketing is taking over traditional advertising. For one thing, social media platforms like Instagram have made it easier than ever for people to connect with each other and share information about products and services they love. And as people spend more time online, they’re increasingly exposed to influencer content while scrolling through their feed—making it even harder for traditional ads to compete for attention (and clicks).
What’s more, influencer marketing campaigns tend to be much cheaper than major ad campaigns—yet they can still reach a wide audience thanks to platforms with millions of active users (like YouTube and Instagram). Plus, unlike traditional advertising methods like TV commercials or billboards, which can be ignored or easily forgotten about, influencers provide an ongoing relationship with their followers that keeps your brand top-of-mind long after the initial campaign has ended.
All these factors explain why 85% percent of marketers say
How to Use Influencer Marketing to Boost Your Business
It’s no secret that social media has the power to influence. In fact, 92% of consumers trust peer recommendations over advertising when it comes to making purchasing decisions, which is why influencer marketing has become such a popular strategy for businesses in recent years.
But with so many businesses now incorporating influencers into their marketing mix, it can be tough to stand out from the crowd. That’s where understanding influencer marketing statistics comes in handy. By understanding which stats matter most and how they can impact your business, you’ll be able to create more effective campaigns that deliver results.
Here are four essential influencer marketing statistics that every business should know:
1. The average return on investment (ROI) for an influencer campaign is $6.50 for every dollar spent: This stat comes from a study by Tomoson and shows that businesses are seeing real results from their influencer campaigns. Not only that, but this number is up from last year’s ROI of $5.20 for every dollar spent, showing that influencer marketing is becoming even more effective over time.
2. 85% of marketers say they plan to increase or maintain their spending on influencer marketing: This stat from eMarketer shows that Influencer Marketing is here to stay and continues to grow in popularity among marketers.. If you’re not already incorporating Influencers into your marketing strategy, now is the time to start considering it! Especially since… 3. 74% of people say they rely on social media when making purchase decisions: With such a high percentage of people using social media as part of their decision-making process, it’s essential that your business has a presence on these platforms – and utilizing
The Benefits of Influencer Marketing for Brands
Influencer marketing has become one of the most effective ways to reach out to potential customers and create a connection with them. By working with people who have already established themselves as experts in their field, brands can tap into new audiences and create content that is more likely to be seen and shared.
But what are the specific benefits of influencer marketing? Here are some stats that show just how powerful this strategy can be:
1. Influencer-created content gets 10 times more engagement than traditional forms of advertising ( Forbes )
2. 90% of consumers say they trust peer recommendations over traditional advertising ( Nielsen )
3. Brands that work with influencers see a 500% ROI on average ( Mediakix )
4. 70% of Millennial consumers are influenced by social media when making a purchase decision ( McKinsey & Company )
5 . 92% of people say they would take action after reading about a product or service if it was recommended by a friend or family member ( WOMMA ).
The Future of Influencer Marketing
As social media use continues to grow, so does the influence that these platforms have on users. In fact, a recent study found that social media influencers are now more effective than traditional celebrities when it comes to promoting products and services. This is likely due to the fact that people trust the recommendations of their peers more than they do those of famous people.
Of course, not everyone is an influencer and most people only have a few hundred or thousand followers. However, there are some individuals with millions of followers who can reach huge audiences with their endorsements. This has led to the rise of influencer marketing, which is when brands pay social media users to promote their products.
There are a few different ways that brands can work with influencers. The first is through sponsored posts, where the influencer simply posts about the product on their own page. The second is through giveaways, where the brand gives away products to the influencer’s followers in exchange for promotion. And finally, there are affiliate links, where the influencer includes a link to the product on their page and earns commission for every sale made through that link.
No matter which method they use, all brands need to be careful when working with influencers because there have been some high-profile scandals recently involving fake accounts and bots
Conclusion
As we head into 2021, it’s important to be aware of the latest influencer marketing stats so you can make the most out of your campaigns. Here are 25 influencer marketing stats you need to know:
1. 92% of consumers say they trust recommendations from friends and family more than any other type of advertising (Nielsen).
2. 70% of teenagers say they trust influencers more than traditional celebrities (Marketforce).
3. Influencer content is 10x more shareable than brand-created content (Mediakix).
4. Sponsored posts by fashion, beauty and fitness bloggers generate 4 times higher click-through rates than banner ads on the same sites (Bloglovin’).
5. 50% of Instagram users have purchased a product that an influencer recommended in their feed or stories (Instagram Business).
6. 53% of Americans would consider ending a relationship with a partner who did not approve of their favorite celebrity or social media personality (eMarketer).
7. 2/3rds of parents believe that children under 18 are influenced by online stars when it comes to purchasing decisions – including clothes, cosmetics, and toys (Mumsnet MediaGuardian research 805 respondents aged 18+ who are parents or guardians in the UK September 2018)
In conclusion, these influencer marketing stats show that this form of marketing is here to stay and continue growing in popularity. As a business, you need to make sure you’re using influencers in order to reach your target audience effectively. If you don’t already have an influencer marketing strategy in place, now is the time to start one!
The post 25 Influencer Marketing Stats You Need to Know in 2021 appeared first on SwiftCreator.com.
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