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sapphic-in · 3 years

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The problem with Zomato's new ad

By Sampada Sharma, Indian Express

A few days ago, Zomato rolled out two advertisements featuring Bollywood stars Hrithik Roshan and Katrina Kaif under the campaign ‘Har customer hai star’.

The advertisement featuring Hrithik Roshan has him crediting the Zomato delivery valet as “Jadoo” in reference to the super-powerful alien from his film Koi Mil Gaya. He then proceeds to say that the delivery partner is no less than “Jadoo” as come rain or shine, they always deliver on time. Hrithik offers to take a selfie with the man and walks away from the door to get his phone. As he steps away, the valet’s phone starts buzzing. “Ab yahan selfie ke liye rukta, toh next order late ho jaata. Voh kya hai na, Hrithik Roshan ho ya aap, apne liye har customer hai star (If I would have stopped for a selfie here, the next order would have gotten delayed. For us, be it Hrithik Roshan or you, every customer is a star).”

The advertisement featuring Katrina Kaif is along the same lines. The only difference being that instead of a selfie, Katrina offers some cake to the delivery valet. The delivery man has to step away to get to the next location as, the ad again highlights, every customer is a ‘star’.

Why are the new Zomato ads being criticised?

As soon as the new ads dropped online, there was a backlash from the viewing audience for hiring big-ticket celebrities when Zomato has already been criticised about low pay structure for its delivery riders. Earlier, delivery workers had taken to social media to protest lack of job insecurity, low pay, poor treatment and working conditions. So the act of a delivery valet being excited for his next order whilst championing the age-old thought of ‘customer is the king’ was seen as an exercise in whitewashing.

Soon after Zomato announced its IPO, the company dominated Twitter trends but the subject of exploitation of delivery executives also started to gain steam. Since many of these gig-workers work under contracts, they do not enjoy the perks of being an employee. With the gig riders fighting for a raise in the income and their employment status, Zomato’s hiring of celebrities as big as Hrithik and Katrina was seen as tone-deaf. It was pointed out that if the company has such deep pockets, they should first pay their employees, instead of glossing over their image.

Another factor that was largely criticised in the ads was the high-pressure job of a delivery valet. The audience was quick to point out that the working conditions don’t seem healthy if a worker is not allowed to even take a minute for themselves in between deliveries. In the context of the ad, the valets can’t stay for a selfie or a piece of cake because they are in such a hurry to get to the next place, which was interpreted as a seemingly harsh condition to work in.

What is Zomatos’s reply to the controversy?

Days after the advertisements received a ton of backlash, Zomato issued a statement on Twitter with the caption “The other side of the story…” with which they tried to explain their point of view and intention of the campaign. In its statement, Zomato acknowledged that they had been hearing about the criticism of the ads, mentioning that they were being called “tone-deaf” for hiring celebrities “to divert the conversation around gig worker payouts.”

The other side of the story… pic.twitter.com/hNRj6TpK1X

— zomato (@zomato) August 30, 2021

In a long note, they proceeded to explain their point of view while designing the campaign. Their first argument said that these ads were conceptualised six months ago, “long before any social media chatter around gig worker payouts/working conditions,” which, in fact, is just partially true. The social media chatter might have gained steam just recently but the conversation around unfair payment has lead Zomato workers to protest in cities like Bhubaneshwar back in 2019. The unfair treatment of workers has also been in the news – whether it be an altercation with a customer, or the religion of a valet/customer becoming a factor in the delivery of certain food items.

As per Zomato, they wanted to project their delivery partners as a “hero” and wanted to encourage the practice that customers must talk respectfully to people delivering their food. They added, “Last but not the least, reiterate that every customer is a star for us and no less than Hrithik or Katrina.” Zomato also mentioned that though their ads were well-intentioned, they have been “unfortunately misinterpreted by some people.”

Their note closed with the statement that they have been “listening to all the chatter about gig workers” and they have been “actively working on this already”. Zomato also claimed that their “delivery partners are fairly compensated for the work/time that they put in.”

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phinostofficial · 4 years

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Quarantine Food Cravings

Likas na mahilig sa pagkain ang mga Pilipino at dahil pagkain ang pangunahing pangangailangan ngayon may krisis, patok na patok ang mga “online food business.” Bukod sa hindi mo na kailangan pang lumabas dahil sa “online delivery”, naging dahilan din ito ng pagbangon muli ng ating mga kababayan na nawalan ng trabaho. Iba’t-ibang klase ng pagkain ang sumisikat ngayon quarantine nariyan ang mga sumusunod:

Baked Sushi

Ube Cheese Pandesal

Milky Donuts

Chocolate Moist Cake

Ube Cream Cake,

Matcha Frappe,

Okinawa Cream Cheese Milktea atbp.

1. SKIZUKE’s Sushi Bake gawa ito sa kanin, sari-saring toppings na ikaw ay mismo pipili gaya ng salmon, crab stick, japanese mayo, at iba pa.

- From Skizuke PH (250 php)

2. Ube Cheese Pandesal Filipino’s classic pandesal ay may flavor na! ang pandesal na ito ay mayroon na cheese at ube halaya filling. Ang ube cheese pandesal ang nangunguna sa lahat dahil sa pinagsama-samang lasa ng pandseal, ube at cheese at talagang nagustuhan ng mga Pilipino. - From Panda’s Kitchen (12 php per piece)

3. Milky Donuts isa ito sa mga uulit-ulitin kainin ng mga Pilipino dahil sa sarap ng donut na ito, lalo pang sumarap dahil ito’y may cheese filling at covered ng milk powder. - From Panda’s Kitchen (18 php per piece)

4. Cheesebread sino ba naman ang hindi matatakam sa tinapay na maraming keso? Ito ay isa sa mga sikat na pangmerienda sa ating mga Pilipino na hindi mawawala sa bawat local bakery. - From Panda’s Kitchen (12 php per piece)

5. Chocolate Moist Cake isa rin ang pagkain na ito talagang pumatok sa ating mga Pilipino this quarantine. Ang Chocolate Moist Cake na perfect isabay sa kape o kahit pagkatapos kumain! Talaga naman masasabi mo na “craving satisfied” - From Ralph’s Chocolate Moist Cake (150 php per tub)

6. Ube Cream Cake - Ube all the way! ang dami naglalabasan na pagkain na may sangkap na “ube” kaya naman hindi papahuli ang Ube Cream Cake sa pagbibigay saya sa mga ube lovers. - From Roderick’s Ube Cream Cake (180 php per tub)

7. Milktea - mahilig ka ba sa milktea? O mas gusto mo ang frappe? Ito ang mga panulak na talagang hinahanap-hanap ng mga Pilipino dahil hindi nakakasawa at maraming pagpipilian!

-Matcha’s Life Frappe (140 php)

- Matcha Life’s Okinawa Cream Cheese Milktea (120 php)

#PHinostOfficial PHinost PHinostCertified PHinostFoodie Food Quarantine #blog #tumblr #philippines

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indiacakesblog · 2 years

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Online Cake Delivery In Gaya

Gaya's #1 Awarded Top Rated Online Cake delivery in Year 2022, ✓Birthday Cake Starts @ Rs.349/-, ✓10% Off, ✓Free Same Day Delivery, ✓Midnight Delivery, ✓100% Satisfaction Guarantee !!, ✓Order Cake Online Gaya

Online Cake Delivery In Gaya

#Online Cake Delivery In Gandhidham

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tellywoodtrash · 6 years

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ishqbaaz 14.08.18 lb

billu jhoot toh dhang ka bola karo. you’re so bad at this.

look at him fishing and trying to get the birthday secret out, the fucking idiot.

KHANNA YOU’RE A DAMN RUINER. OF EVERYTHING. EVERYWHERE. IN EVERY UNIVERSE. HONESTLY.

lmao his trying to hide his smile at shivaay’s idiocy tho. there is a limit of farmabardaari and khanna has reached it today.

LMAO OH BILLU. IT’S ALMOST AS BIG AS THE MURTI. WHY ARE YOU LIKE THISSSSSSSSSS????

lololololol. khanna bhaiyya agar anika ke itne khaas dost nahi hote toh aaj unki toh chutti honi thi.

look at his pride at the pandit essentially calling him a fucking freak.

“yeh aise bohut si cheezein karte hain jo koi aur nahi karta.”

HAHAHAHAHA.

+10 for khanna’s snort. he really gives no fucks anymore.

oufffff billu. why are you LIKE THIS? soooo fucking awkward.

i notice that he’s back to the fun socks though!

“mauka bhi hai, mandir bhi hai, panditji bhi hain, bhagwanji bhi hain...”

is he PROPOSING or.... like... kehna kya chahta hai tu billu????

same, anika. #same.

btw, how did anika’s terrible cold MIRACULOUSLY cure itself? like literally about an hour ago, she was sneezing up a fucking storm when khanna came to give her all the stuff. kapde badal diye toh zukhaam bhi chala gaya?

god he’s really trying THE MOST with this fucking dosti thing, isn’t he???

it’s really painful to watch like, a 35 year old man have ZERO fucking game like this. GET A HOLD OF YOURSELF MAN.

"nahi, red waala nahi! red lovers ke liye hota hai!”

.... is there something special about the yellow roses or has he really deluded himself into thinking that he’s okay with being “sirf dost” with her forever???????

ugh look at him following her around like a fucking puppy. endearing dumbass.

... i... i just give up. he’s beyond help.

this poor girl. having to put up with this nonsense on her birthday.

oh billu. if only you knew what she was thinking.

“may i?”

idk what kinda friends you two have in your lives, but i’ve never looked at my “sirf dost” like this, like i wanna french kiss them and adopt+raise puppies with them. but you do you, guys.

aaaaaaaaaaaaaaaaaand the moment’s been ruined. shivaay chutiya hai hi, woh sab theek, but yeh nikhil toh awwal darje ka chomu hai.

OK FUCKING HELL, FUCKING BEAT HIM UP SHIVAAY. FUCKING THOPDA HI REARRANGE KAR DE USKA.

ouff oh anika, it’s a shiv mandir. shivji is totally into destruction and shit. let shivaay do his thang and open his third eye at this fucker. he deserves a good beatdown.

lmao really shivaay? is that what you were attempting to do with nikhil? SAMJHAAOFY him?

birthday’s been ruined with the rakhail talk. sigh.

greaaaaaaaaaaaaaat, he’s going to prolong this some more with some more tamaasha. just great!

gauri is overacting in a bid to get anika to that house. girl pls, every one knows birthday ke din aise pentre are always a bid to get to venue of party.

anika ka toh pata nahi, but this is all the birthday gift *I* want. *rubs my face on his*

LMAO THIS EXTRA AF MAN. HOW AND MORE IMPORTANTLY, WHY THE HELL DID HE GO GET A COMPLETE WARDROBE CHANGE IN LIKE 10 MINUTES???????????/ BIRTHDAY TUMHARA THODI HAI!!!!!!!

gauri tum toh rehne hi do. no one believes you’re on any other team other than shivaay’s anymore.

... so she’s completely over the rakhail conversation they had like 10 minutes ago????????

why can’t all of nakuul’s dialogue delivery be like this “zindagi mein khushiyaan...” line?

LOL TELL THE TRUTH SHIVAAY, YOU’VE THREATENED/BRIBED THIS CHACHI INTO BEING NICE, HAVEN’T YOU?????? SPILL!

lmao yup. that’s a “do as i say if you want to live” face if i’ve ever seen one.

lololololololol. i love these two and their faces so much.

every time they cut to shivaay’s deathface getting more and more formidable by the second, i wonder exactly what the fuck he threatened chachi with to get her to say all this.

anika is such dumbass to fall for this shit. doesn’t she know her chachi at all???????????????????

LMAO HE GOT INSPIRED BY TRUMP AND SEEDHA DEPORTATION FROM THE COUNTRY ITSELF HE THREATENED.

hahaha, after all that, the most sassy “CHACHIJI!” to top it all off.

pft, ainvayi ka patronizing scene using sahil and his handicap to show us oh ho yeh kitnaaaaaaaa achcha aadmi hai. chal hatt!

DANG GAURI TRIVEDI, LOOK ATCHA, PUTTING THE MOVES ON HIM RIGHT IN FRONT OF HIS SISTER. SOMEONE GIVE ME AS MUCH CONFIDENCE AS THIS GIRL!

lmao prinku’s sweet as pie sassy smile throughout the whole exchange.

eeeeeeeeeeeeeeeeee, how stinking cute is omki shomki’s shyness though! awkwardly tugging on his shirt, husky unsure “bolo?”

lol beta suchhhhhh utaavlapann to know. do you liiiiiiiiike her???? hmmmmm??????

LOLOLOLOL. it’s what we alllllllllll wanna know, gauri. IT’S EXACTLY WHAT WE ALL WANNA KNOW.

poor boy. kaise chop ho gayi iski.

OMFG SHE EVEN REACHED OUT AND TWEAKED HIS HAIR. I LOVE HER.

lolololololol i fucking love how this prinku truly enjoys watching her poor brothers in misery and taking their case.

om, if you like her and want something to happen why haven’t you made a move eh? number toh hai na tere paas? har kaam woh hi kare? tu kab kuch karega?????

great, this day and its zillat is just never ending for anika. shivaay ne poore din ke nautanki ka theka le rakha hai.

GOD SHIVAAY YOU’RE.... UGH. JFC, SO FUCKING EMBARRASSING. YOU’RE HONESTLY THE FUCKING WORST.

i cannot watch this crappppppp. it’s cringe!max.

“anika ko aap ke ya kisi aur ki character certificate ki zaroorat nahi.”

then why are you doing this???????????

yeah you didn’t make anyyyyyyyyy of this better atttttttttttttttttttttt allllllllll, not even a little bit. all you did is associate your name even more inextricably with hers, without specifying any kinda legitimate relationship. neither did you fess up to lying on that day about all the things you said about her. even if they don’t say anything to her face anymore, they’re all going to be gossiping about you two and the nature of your relationship behind her back. allllll you did was strengthen the “rakhail of a powerful man” image for her even more. congrats billu. you played yourself.

i am this random uncle, who’s like kya bakchodi hai bhai???? hai kaun yeh chutiya?

OMFG SHIVAAY YOU DON’T HAVE THE SLIGHTEST IDEA HOW INDIAN SOCIETY WORKS!!!!!! JUST SHUT UP AND GO AWAY. LORD!!!!!!!!

i cannot believe she’s falling for this garbage. honestly. tell me she’s quiet because there’s truly nothing that can be said or done at this point. other than fucking move out to a whole different state or country or something.

yup. really nailing that repairing her reputation thing, with holding her hand and leading her off all authoritatively in front of all of them.

... okaaaaaay? and where is this exactly?

also, what “sirf dost” hang out in semi-dark places like this all by themselves and look at each other like THAT?????

anika you’re honestly the biggest damn fool ever. are you really thanking him for that fucking tamaasha he did that solved absolutely nothing? i’m so fucking done with how fucking stupid you are in this redux.

this lighting is really fucking amazing for her skin. she literally looks like the moon.

ohohohoho “iss pyaar ko kya naam doon” moment.

oh well, i guess i’m happy for you two and your momentary contentment in things the way they are.

aw, cute!

suuuuuuuuuuuuure shivaay. that cake is soooooo not what you wanna devour right now.

you too, missy. i see the way you’re looking at him. I SEE YOU. 👀👀👀

yeah don’t kid yourself baby girl. dat izzat goneeeeee. i mean, the kind you want, with societal approval and shit. best find yourself a new mohalla.

... he was really just walking around with that SCROLL in his pocket all this time???

aaaaaaaaaaaand he ruined it (for her.)

i toh think he’s doing absolutely the right thing. FOR ONCE in his godforsaken life.

lmao OU mein bhi he had presented the divorce papers to her in a gift box. if only everyone in indian society had such a healthy, progressive view towards divorce such as shivaay did!

anyway, what you two need is an annulment, not divorce.

but... but.... i thought we’d eat this cake off each other later tonight. (still as “sirf dost” tho.)

anika be thinking BUT BITCH I’M A MASOCHIST WHO WANTS TO BE IN YOUR BANDHAN. IN BOTH THE MARRIAGE WAY AND THE 50 SHADES OF GREY WAY. Y U RUINING THIS?!?!?!?!? THAT TOO ON MY BIRTHDAY???????

ohohohohoho, and the angst begins! ab aayega mazaaaaa!!!!!! *rubs hands gleefully*

#ishqbaaz #ishqbaaaz #ib episode liveblogs #episode liveblogs

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flocakes6 · 3 years

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Cake Delivery in Gaya

We have a variety of cakes in various sizes, shapes, flavors, and designs. In India, we have the nicest flowers that make an appearance on any occasion. Only fresh cakes and flowers are delivered by us. We don't believe in stale delicacies, thus we exclusively deliver fresh cakes to make the celebration more exciting. In blooming form, fresh cakes are brought to your door. You can count on us without a doubt for Cake Delivery in Gaya as well as other locations. For vegetarians, we provide an eggless category. Customer happiness is our goal, and we will work hard to achieve it. We recognize that the best presents are those that are unexpected. That is why we demand the highest standards for secure transactions and the protection of consumer information. Without your permission, we do not publish personal information. Your passwords are not saved and are completely secure. You may also read up on our privacy policy if you have any additional questions.

#Cake Delivery in Gaya #Cake Delivery in Bokaro #Gaya #Deoghar #Ranchi #Bokaro #Dhanbad #hyderabad

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gogift32 · 2 years

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Send Cakes to Gaya, Cake Delivery in Gaya – GoGift

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jvuhn · 3 years

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Olivia

Christmas party.

“Can’t even look at you”

Moksha.

Hongkong side restaurant.

“May charger ka ba.. paubos na battery ko paheram. Ilan pa percentage? 40. Tagal pa yan. Kailangan ko para makauwi ako.. but I wanted to take you home”

Australia.

“Uy, Note 9. Gaya gaya ng phone forever”

Treehouse 1.

Japan.

Ice eye drop.

Cigs from japan.

Asking to what to wear for formal event coat and tie.

Went to you after the formal event and you saw me in my formal attire.

Drive by to one stick. Our usual YB spot.

Yii dashcam.

"I need to pick up my litol brader is it okay if we use the h1 for picking him and his friends? Yeah. (Wow shes not picky with my anti date car) listen to this *plays alive acoustic by kruwella* she likes the SQ set up of h1"

Alive.

Uptown katip.

Drive the car while in the nail spa because no parking.

Happy glass game while waiting at NKTI.

Been you.

Getting you drunk.

Buffalo wings.

Mint chocolate shake.

My secret romance.

Terius.

Jedspeed.

That night before leaving the country april 25 "close your eyes".

Treehouse 2 when i followed early in the morning and convoyed you back home.

Greenhills to get your laptop fixed.

“You are one unique Pokemon that I will never let go”

Accompanying you to NKTI East Ave and De Los Santos Hospital.

Talk about your work and achievements (always so proud of you) and personal stuff.

Beerpong always trying to get you drunk.

Blade timog.

Sudden carwash cause you bought rain repellant and mits.

Korea.

May 30 always that date.

Santolan Town Center.

Aladdin.

Scouts honor.

“Hinahanap ako ni Mommy”

Classified kitchen.

“Alam ko kung sino kasama mo manuod ng aladdin”

Greenhills to buy Nord.

Lg2.

Prologue.

Magnolia.

Ramen nagi.

Black Scoop.

Botejyu.

Plant errands at taguig.

Japanese restaurant near fantastic baka.

Tipsy pig timog you so so drunk and drunk driving at its finest.

Netflix series and movies with food and drinks of course.

Mr. Kebab.

Greenhills.

BLK 513.

Potato corner.

Evade K and D. 😂

Army navy.

Lam tin tea.

Caliburn.

Premium Strawberry Juice.

Going to makati to pick you up with bea.

Makati shortcuts.

Goto tendon.

"Bea saying that ive changed and you got kilig"

Fat russells.

Karaoke singing our lungs and hearts out.

Car matting at areneta ave.

Car matting at west avenue for altis.

Banawe.

Bosch europa.

Powertorq.

Change oil.

"Lets drive thru mcdonalds im hungry. Stuck in traffic eating mcdonalds and singing in the car"

Antipolo.

Led lights ph.

Romeos.

Car errands you sleeping in of course or out of nowhere wants to clean the car or we were so tired from all the errands so i fell asleep on you.

Vv9736.

"She got 3rd wheel with her little bro and his girlfriend. The little bro and girlfriend are making "harot" while stuck in traffic. She told me she wants that too so our next date we got harot" haha

Francos baptism.

Your cooked meal Bangus and rice.

"May dala siyang mango. Gusto ko siya ang gwapo pa".

"Gym".

Citadine.

Moa.

LANY.

Moscato yellow tail.

"Pano ka maglinis ng face? Parang carpenter".

Here with me.

Makati shortcuts.

Sm north.

Archery bullseye.

BTS.

BTS Keychain.

Vertis.

Wangfu.

Daiso.

Bbq popcorn.

John wick 3.

Korea.

Batman Keychain from Korea.

Buen comer.

Trinoma.

King chef banawe.

Shangrila.

Movie bench.

Kissing booth.

Nomiya izakaya with winona.

Canada.

Sleeping early in the morning to getting sleepy at 930-1030 to falling asleep. 3 days live in.

Ooma.

Fat Cousin.

Maginhawa.

3 days Live In.

“Ang bilis kung galing sa bahay mo papuntang Makati”

“thank you for waking up early”

“Ang ganda ng rain shower”

Songdowon.

Vinci X.

Our send a selfie everyday cause we just couldnt get enough of each other.

Nicos birthday.

Aki.

Gabs birthday.

House renovation.

"When the house is done ill invite you over".

Hair color "take a picture of me..my hair".

Your spa date with tris then off to capitol commons.

Tipsy pig capitol commons.

I need you right now.

Our not so christmas.

Christmas at Josh.

Last tambay at Josh.

New year.

Omni.

Diffuser na napaka bango.

Towel.

From everyday to weekly.

Helping me study.

Going to clark.

Veterans army restaurant delivery.

Simulator at my laptop and saying im here na.

Surprise visits.

Starbucks mindanao.

"Did you miss us going roadtrip and have no where to go"

Dampa seafood grill tomas.

Aegis Boost.

Tristel house tambay.

Roses delivery.

Valentines at your place.

To all the boys.

"Can we make this last?" - 2/14/20

"Im starting to like someone else"

Billie not biting me.

Polo.

Maxie.

The family.

Pancake house.

Cube gilmore for computer chair.

Singing in the car.

Doing netflix and chill.

Mang juan.

Lockdown.

Mangobravo.

Birthday.

Massaging machine.

Korean zombie movie.

Video call while watching.

Kingdom the zombie series.

On a break pause.

World war z.

The sims.

April 11.

Still lockdown.

Aegis Boost (replacement)

Chill at your house.

The King.

Falling asleep while watching.

Never have i ever.

To all the boys i loved before.

Julie And The Phantoms.

SM Sucat.

“Sino yang gagong nakaharang sa kotse natin”

Half saints.

Yoshimeatsu at BF Paranaque.

Grab food since no dine ins outside.

Chicken chingu our favorite.

Gout food.

Araneta ave for visit.

Banawe.

Winona.

Santolan town plaza.

Moved to other spot since you guys dont like barcino.

Mclarens.

Musicroom after with Winona.

BTS online concert.

Drag S.

Trying Tsiklet and Mango Grapes.

Bulacan.

Con.

Rustic mornings.

Golf Driving Range.

Ortigas to BGC real quick.

Popeyes.

Arcovia.

Make hatid bea.

Christmas.

Gc3 auto lounge.

Jico’s despidida.

Yoos Korean BBQ at Pearl Drive

“Wag mokong ingittin sa S21 mo. Magaaway tayo”

Computer building.

Valentines at Clark Noreng Chicken at Friendship because you don’t like to eat at JunJuns then went to Subic to meet up with Gian? your friend.

Harbor Point.

Starbucks.

Cafe Espresso.

“Picturan mo kami habang naglalakad ung candid ah”

Greenstreet.

Pho Hoa.

Pet shop supplies.

Woofpack.mnl.

Harley.

Cartimar.

PET ALLEY.

Shima Japanese at BF Paranaque.

Plant shopping.

"Iba nanaman kotse niya".

Batman cake.

Letters.

“My Future Pilot”

Portable vacuum.

Space sweepers.

Air Double bed.

Baby pictures.

Deodorant Mall Hopping.

Tagaytay.

Josh.

Lunch under the sky.

Carwash.

Convoy to Tagaytay Highlands non-stop screaming and this is not your car.

Tagaytay Highlands.

Jurassic Park Cake cause you said you wanted a Jurassic Park Cake.

I remembered us when I watched Kissing Booth 3 a while ago. I know I may not the be perfect boyfriend to you I have flaws that makes you jump off or made you let go of us for how many times already but you always give me the last decision for us. I’m regretting my decision and I’m missing you.. missing us.

Remember you always tell me that we are destined to be with each other that we have this invisible string thats linked to the two of us that whatever happens we will always find our way back to each other.

I hate myself for losing you.

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quikstartup · 4 years

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Winni Cake & More – Cake Delivery in Gaya

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intlcoordination · 6 years

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LIMITED EDITION

Atin Bhutani – CEO In Corp Global Pte Ltd

Rare is always limited. Atin is the true Guy. He is Numero Uno but is not fixated on the numbers game. It is more important for him to successfully do the right thing all the time. Breaking free of traditions, type cast , brackets imposed by Society here is a pure soul who emerges as a shining example of exceptional, inspirational role model.

What takes people a lifetime to learn Atin has already in a short span grasped the discerning factor that role models or leaders fail when expectations are not met. When it really matters and they are not there they turn out to be mere ordinary individuals. “And I realised that you do your own thing and be your self made man as everyone looks after their interests in the end“

The succesful evolution of a character is not determined by the accolades, gold medals received or the numbers /high scores ranking in the professional world of which Atin has an impressive collection.

Although Atin is on the top its his finer and sensitive traits which wins him staunch friends, loyal customers and employees who leave and come back to work with him. His clients vouch that –“Atin does not give stress”

Atin Bhutani’s entrepreneurial spirit was born from his childhood experience. Atin’s father was expected to become a doctor. Bhutani’s father rebelled. Bhutani says,” My dad was supposed to become a doctor, in fact he got admitted into a college but did not pursue it because he wanted to become an entrepreneur.” Initially his father joined his grandfather in the family business.

As the saying goes in business partnerships you need to be on the same wavelength and the alliance didn’t last long as apart from the generation gap, Bhutani’s father wanted to carve his own niche.

Relocating to Surat with a few thousand Rs(INR) and his family to start a business of Automobile spare parts Bhutani vividly remembers his fathers struggles and hard work. They lived in a one-bedroom house and packing cases from the store became the sofa and bed. He says simply, “dad worked very, very hard”

His father shaped young Atin’s character leading with examples of qualities of leadership, generosity and making a difference in other peoples lives. While growing his own business his father undertook the responsibility of siblings of his own by bringing them in, settled them with businesses of their own

Both his parents were academically strong, his mother was a double MA plus a gold medalist and always told the kids that while their dad was doing what he was doing their primary focus was to excel in studies and the result was that Atin was a topper at school level, a Gold medalist in Mechanical Engineering, scoring 2220 out of 2400 in GRE getting into top 10 MBA universities in India or being one of the few directors in HSBC

Atin is the eldest of two brothers. Both his parents were the eldest on either side and Atin by default is the eldest in the family. His entire schooling of 15 years was in one school which was very strong in discipline “Martay thhe” (they used to beat) as he says in Hindi with refreshing candor…but that is fine. That’s how we grew up in my age”

This time both father and son shared the same dream that Atin should be a Pilot. Bhutani details his ascension from aspiring Pilot to a revered finance executive. Finishing school and without prior advice enrolled in flying school. During his Pilot training he discovered the lack of promising career opportunities in the field,

“Becoming a private pilot during the late 90s when there were no airlines in India. No private airlines, like Jet. So jobs that the pilots could get was VIP pilots. “This I didn’t know growing up and only once I entered that field realized why there were only 10 students and 4 instructors and 60,000 jobless pilots. So I knew I had to do something else also.”

Following in his fathers footsteps of being a self-made man - I was always quite independent, didnt want to become an instructor and I didntt want to live off my dad. He is a self made man and I would be a self made man as well”.- “Never really took a lot from my parents.” Although his dad could support him for overseas MBA program he chose to pursue it from the top Universities in India. Once you are in top 10 it hardly matters whether its one acronym or another.” Its not as if I look back at it and think every decision I took was right. If I could I would not do my engineering, I would do BBA then do my MBA because engineering didn’t help me so much. Other than building a bit of character, building to live independently and stuff I would have saved 1 year.”

From here he made a career changing choice that eventually landed him in HSBC and reaching a management level Director role.

During those years, he harks back to the outsize role his son held in his life. Bhutani notes he is vulnerable to quickly tear even at emotional junctions within a movie. Therefore, he suffered a great deal of pain during his son’s infancy and early childhood.

His son, who had a premature delivery, suffered from lactogen intolerance. This placed great limits on his early nutrition and diet, “First 3 years of his life he couldn’t have milk so for a child who couldn’t have milk he couldn’t also have mashed potato because his food pipe was so small. So the only thing he could have was soya milk and because soya milk has no taste we used to buy this flavored Godrej brand called sofit. Now popular but during those days old packaging you used to get in select few places in bangalore so all the mall walaas (hindi word for mall owners) had my number and used to say “Saab aa gaya aa jao” in Hindi(Sir its arrived you come over). So he grew up the first 2 and a half years even if cake used to touch his face he would develop blisters and he would struggle.” Bhutani recollects.

This adversity was overcome by character building and provided Bhutani with great pride and inspiration as he noted “Nowadays I look up to my son a lot. He has a phenomenal attitude.” He continues, “We feel he has grown up to be very respectful and very good child. There are times even when hes not wrong he will just keep quiet. And brilliant football player, good in studies so we’re very happy. Flip side is now he cant eat fruits because for the first 3 years he kept drinking fruit fruit. So I learnt a lot from him the spirit of perseverance against all odds. When he’s playing football he is the smallest in the team but competes the hardest. In aggressive play when someone tackles him he just gets up and keeps going.”

The struggle brought him and his wife Chetna even closer and her words of faith –“ if god takes something away he gives something else” saw him through. It was also her faith and importantly, sacrifices, that put the family on the path of Entrepreneurship eventually and he believes whatever little success they have had has come in on the back of that friendship, love and partnership. “From being sweepers to the sales people to owners, we did it all together during the formative years of the business. I also know it would not have been easy to let go of her own, very successful business in India and walk the path with me instead. So – as far as influence goes – she has been the one person who has been holding my hand through more than half of my life”.

Atin also has a young daughter who has practically grown up in Singapore. “She keeps me grounded and she is one who brought about so many positive changes in our life. Chetna calls her an ‘Angel’ because of this as well as because of her unbelievably selfless nature and the laughter she carries with her. While I missed a large part of her growing up, she is the one person in our household who is just happy to spend time with us, give us an honest opinion on everything under the sun and is probably the smartest one”

An Exceptional Mother. Solid Foundations.

“To be a mother of a son is one of the most important things you can do to change the world. Raise them to respect women, raise them to stand up for others, raise them to be kind.” Shannon L. Alder

Atin was blessed to have a remarkable mother. She instilled in her two sons attribute/virtues of respect, sensitivity and moral uprightness. Mindful that they didn’t have any sister she raised them with emphasis on how to respect women , people.and being independent. “She always used to tell me that there are no sisters so you have to be very careful especially when you are dealing with women. If people came as part of being good hosts the boys were taught to serve the guests . As it pertains to influencing his career moves, Bhutani claims his mother who he was closest to and from whom he inherited his mannerisms was the driving force behind his move to Singapore saying “She was very fiercely protective that you go. So, because she saw my dad and her brothers, she said no to getting into family business at every stage through education and early career and she pushed me to get out of India. And Punjabis have this thing that you are successful if you are outside India.” And even as he made the move within a few months of his arrival, Bhutani’s mother was diagnosed with cancer but did not allow her son to forego the hard work and persevered by fighting strong during her battle with the disease.

It was his brother whom Bhutani credits with those hard times, saying “He’s the nicest person. He’s the nicest person anybody can know. He took care of mother that period and he was always there and he never lost his temper he never lost any anything.” Atin and his brother share a very close bond, one that is not lost on Bhutani, “And we are very close to each other and that to me is not very common.”

As part of his time at the helm of InCorp Group of Companies, Atin is grateful of the friendship and trust shown by his co-founder towards him. Bhutani has learnt to value trust in those you invest in, “After being a CEO making his money and having invested the money in me since 2015 till today he has not questioned me. That kind of trust and I have learnt that, if I make that kind of money and if I were to invest in someone, I will back them. Even if you make 2-3 mistakes I don’t care.”

And he keeps the relationship very, very, formal at work but informal and as a friend. When he talks you learn a lot from him, you talk to him he thinks a lot, he talks about things that are going to happen few years down the line. Has the ability to take the people along despite not talking a lot. So he’s been a great influence in professional life.

Bhutani’s leadership style is greatly focused at providing the best environment for his staff to thrive in. He takes annual employee surveys with great diligence and places emphasis in providing as many requests that come his way even while being aware that as the leader he can’t please everybody all the time. Still, he takes great pride in trying to address most of the feedback points whether it is through providing one of the better f&b spaces in a corporate space, or working on technology upgrade, software, hardware sanctions all are taken in right earnest even though there will be 20 percent attrition.Whether it is people management or talent retention, mergers or acquisitions Atin when necessary is capable of drawing the line and taking a hard call.

“It's a rare person who wants to hear what he doesn't want to hear. “-Dick Cavett

But his single greatest leadership quality is winning over clients, especially the most demanding ones. A case in point is of an irate client who he turned round to a relationship based on mutual trust and respect that grew after the person took all the criticism to his door and he patiently addressed every single challenge laid at his door. Bhutani says he always excelled in pressure environments as he recounts an example from his time at HSBC, “In general I have realized that I do very well if there is some sort of adversity. In banking when there is some sort of event or transaction happening

“Men of routine or men who can do what they are told are not hard to find; but men who can think and plan and tell the routine men what to do are very rare.”- William Graham Sumner

This extends to people/colleague relationships. Its rare to see people letting go of insecurity/ego, jealousy and becoming friends in a professional working atmosphere. “When I was given a larger role in Singapore HSBC, I was a individual transactor, I did very well so corporate banking head decided to elevate me. Make me head of the team so guys who were part of the team ended up reporting to me. So I lost two of the best RMs that had quit within two months of my taking over. So that is when I sat down with the rest of my team, see it is what it is. A year down the line, I want to stand in front of all of you and still deliver results and that will be huge success and 1 out of those two came back and worked for me and is now one of the closest friends. So that challenge I am always ready to take on.”

Atin is down to earth, not materialistic. “So beyond a point in time money will just be a number. There is a certain bare minimum I want to get to. It is not to buy great shoes or great watches. For me if it means I can retire by the time I am 50-55 that’s what I want to make.”

Given Bhutani’s achievements and success to-date he is not emotionally attached to his role as boss and has a cool perspective in being aware that should a takeover lay in the future and given he fulfilled the 5-year plan set out during the launch in 2015, Bhutani would be very comfortable in taking time off should that be the direction any future ownership might consider. He is after all a family man who enjoys the simple pleasures of watching movies on his sofa and going out for meals with his family and a keenness to travel the world

Outside of all the humdrum of money matters his passion lies in sports apart from travel. During his college and HSBC time he used to play cricket, volleyball, badminton table tennis teams. “In general adventure, adrenaline, I have done bungee jumping, any type of adventure ride I will be there. So those are the things I would love to do.”

Interesting traits of Atin- While watching the Movie – “As good as it Gets” starring Jack Nicholson he discovered that the character and he shared a similar trait of not stepping on cracked tiles on pavements/roads etc.

Leaving unfinished work is unsettling for him as he suffers from Monday morning blues, since he is unable to sleep on Sunday nights easily.

What puts him off – “People belittling or blaming despite me trying to make genuine attempt towards outcome that is beneficial for them. So it feels waste of energy, efforts etc. And secondly lack of ownership especially among senior guys.”

#(Source: intlcoordination)

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its-shaantanu07 · 5 years

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flocakes6 · 3 years

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pabrikgelas-blog · 7 years

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