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[bibicoffee-com]

[Top 10] Best Dark Roast Coffee: Which One Is For You?

Best Dark Roast Coffee Dark-roast coffee has a somewhat bitter taste but is not sour. It can awaken all your senses with a rich flavor that overwhelms any light-roast coffee. However, not all dark coffee has a rich and attractive flavor. Are you looking for a bold morning drink? Or want something more awake, focused, and powerful? Check out the suggestions below. I spent time experimenting and found the 10 best dark roast coffee that you should consider in this article. Our Top Picks: Best Dark Roast Coffee- Don Pablo Gourmet Coffee - Best for Overall - Mayorga Dark Roast Coffee - Best for Home Dark Roast Coffee - AmazonFresh Dark Bean Coffee - Best for Cold Brew Dark Roast Coffee - Community Coffee Blend Ground Coffee - Best for Various Concoctions - Death Wish Coffee Dark Roast Grounds - Best for Stomach - Koffee Kult Dark Roast Whole Coffee Beans - Best for French Press - Olde Brooklyn coffee Dark Roast Whole Bean - Best for Budget - Starbucks Dark Roast Ground Coffee - Best for Daily Use - Victor Allen's Coffee French Roast - Best for K-Cup Keurig 2.0 Brewers - Solimo Dark Roast Coffee Pods - Best for Arabica Dark Roast Coffee Best Dark Roast Coffee Review Although the same dark roast coffee, each manufacturer has different methods. So, the final dark roast coffees which you receive will have different aromas. Consider your personal preferences and read the reviews below, and you will soon find the best dark roast coffee. Scroll down for more! #1. Don Pablo Gourmet Coffee - Best for OverallImportant Specifications - Weight: 2 Pounds. - Form: Whole bean. - Flavor: Whole bean coffee.Buy on Amazon Product Highlights Don Pablo Gourmet is the full-flavored choice of deep-roasted coffee. It is a blend of Arabica dark roast coffee from Colombia, Guatemala, and Brazil. This unique combination gives it a distinctively rich flavor. When I first tasted it, I noticed the sweet taste. Its aftertaste is characteristically bitter, which lovers of dark-roasted coffee always look for. Don Pablo is also one of the few dark roasts with optimal freshness. Before shipping, the producer manually roasts the Arabica dark roast coffee in small batches. Thus, these cups are always fresher than any regular instant coffee. In short, Don Pablo Gourmet is the ideal choice if you love roasted coffee but still retain the natural flavor and sweet aftertaste. The only downside is that it requires complicated preparation. You should use cold water for your brew to get delicious light roast coffees. I had to let the water cool longer than when making a regular medium roast. And everything is perfect only when your light roast coffee has a characteristic caramel, chocolate, and bitter taste. Today's Best Deals: View on Amazon What We Like - Sweet aftertaste. - The full flavor of dark-roast coffee. - Suitable for dark roast coffee lovers. - Unique caramel and dark chocolate aroma. - Combining Arabica coffee from three different lands - The complex concoction #2. Mayorga Dark Roast Coffee - Best for Home CoffeeImportant Specifications - Weight: 2 Pounds. - Form: Whole bean. - Flavor: Coffee Cubano roast.Buy on Amazon Product Highlights Compared to pre-ground coffee, I prefer to use whole beans. Blending at home gives me a smooth, fresh, and flavorful dark roast blend. Mayorga Dark Roast Coffee is my top choice when making my coffee at home. Mayorga offers signature Latin slow-roasted Arabica coffee. Instead of a large-scale production process, Mayorga applies a manual slow-roasting method, processing the coffee in small batches. So, the finished product that reaches the user has the highest quality taste. Its coffee beans are dark, smooth, and unblemished with impurities. During brewing, I get coffees with a sweeter vanilla flavor and smoother aftertaste than many of the coffees I've had before. In addition to the unique taste, I also love Mayorga Dark Roast Coffee because of its low acidity. It is the ideal advantage for those who love coffee but have sensitive stomachs. Overall, I am satisfied with Mayorga Dark Roast Coffee. It has a mild bitterness, even slightly less bitter than some organic coffees I've used. There may be better choices if you are looking for solid coffees with a distinctively bitter taste. Today's Best Deals: View on Amazon What We Like - Sweet vanilla scent. - Bold aftertaste. - Smooth and fresh flavor. - Not mixed with impurities. - Low acidity with sensitive stomachs. - Less bitter than some other organic dark roast coffees. #3. AmazonFresh Whole Bean Coffee - Best for Cold Brew CoffeeImportant Specifications - Weight: 32 Ounces. - Form: Whole bean. - Flavor: The bold, dark roast.Buy on Amazon Product Highlights I own quite a few coffee-making supplies, from grinders to espresso machines. However, I am particularly interested in cold brewing, which requires complex ingredient standards. And AmazonFresh Dark Roast Whole Bean Coffee is the name I always choose if I need to enjoy a cold brew coffee. This whole-bean coffee is relatively fresh. It is packed almost immediately after roasting, free of impurities. Its taste is natural, intact, and rich. Even the most discerning people will discover the dark chocolate flavor in coffee. Thanks to this ingredient, its flavor is intense to satisfy the user. The manufacturer says this product can make espresso or flavorful coffee. Yet, I only recommend you use this coffee to make cold drinks because it is pretty bitter. If prepared in the usual way, AmazonFresh Dark Roast Whole Bean Coffee will not be a drink that can conquer many users. To overcome this drawback, you can mix AmazonFresh with lighter roasted coffees in addition to cold brewing. I picked it up from the cart to make cold-brew coffee. And amazingly, it quickly thickens with a richer flavor. A small note is that you should refrain from re-roasting these beans. Its taste will be more bitter and unbalanced in hot water. Today's Best Deals: View on Amazon What We Like - Rich and natural flavor. - Carefully packed with a fresh taste. - It has a little dark chocolate flavor. - Ideal for cold brewing dark roasts. - High-quality ingredients without impurities. - The bitter taste is not suitable for all users. #4. Community Coffee Ground Coffee - Best for Various ConcoctionsImportant Specifications - Weight: 32 Ounces. - Form: Ground. - Flavor: Signature dark roast.Buy on Amazon Product Highlights With their distinctive bitterness and texture, dark roast coffee beans are often unsuitable for too many brews. Some coffee beans are not even suitable for use with automatic dispensers. However, Community Signature Blend Ground Coffee is an exception. This product is medium roast coffee. It's compatible with many coffee makers, including my French coffee maker. I also regularly use Community Coffee to make hot, iced, and cold coffee beans. But Community Coffee is more than simply choosing to be compatible with different equipment and brewing methods. This one deserves to appear on the best dark roast coffee beans list because of its original bold flavor. Its taste and scent are also relatively uniform. There is almost no difference in the smell and texture of each coffee bag. The only thing the manufacturer can do better is its strong taste. I refilled my filter several times to get the desired intensity and flavor. Today's Best Deals: View on Amazon What We Like - Rich dark chocolate flavor. - Suitable for a variety of recipes. - High-quality Arabica coffee beans. - The dark roasts do not affect the brewing equipment. - Consistent flavor and odor between production batches. - Need a bit more strength. #5. Death Wish Coffee Dark Roast Grounds - Best for StomachImportant Specifications - Weight: 16 Oz. - Form: Ground. - Flavor: Dark roast.Buy on Amazon Product Highlights You regularly drink dark-roasted coffee beans daily, but their acid affects your sensitive stomach. Death Wish Coffee Dark Roast Grounds will be the right choice for a balance of taste and health that you should consider. This coffee is quite strong and therefore has slight acidity. The slow roasting process in batches ensures that the dark roasts are not bitter and burnt, minimizing the acid in the grounds and making the coffee more friendly to people with sensitive stomachs. I especially appreciate its rich and robust flavor. These dark and intense dark roasted coffee beans are strong enough to awaken all my senses early in the morning. It even helps me stay energized and ready to be creative at any time. Death Wish Coffee Dark Roast Grounds has a good taste and is stomach-friendly. It is coarsely ground coffee, so you can use it in a drip coffee maker. To avoid clogging the coffee machine, you should grind it finer several times. Today's Best Deals: View on Amazon What We Like - Low acidity and is suitable for the stomach. - Novelty dark chocolate and dark cherry flavors. - Ideal for use early in the morning or when distracted. - Premium arabica and dark robusta roast coffee beans combination. - Need to grind finer before putting into drip dark roasts coffee machine. #6. Koffee Kult Dark Coffee Beans - Best for French PressImportant Specifications - Weight: 32oz. - Form: Whole bean. - Flavor: Chocolate Caramel.Buy on Amazon Product Highlights I usually choose Koffee Kult Dark Roast Whole Coffee Beans whenever I make coffee with French Press and espresso beans. Moderately dark-roasted coffee beans are handled quite well by Koffee Kult. It is a great ingredient to prepare by filtering, soaking, and enjoying the full flavor. Unlike the names I introduced earlier, Koffee Kult has fine whole coffee beans. It's not too bitter. Instead, it has a rich flavor with a long aftertaste. If you like dark-roast coffee, Koffee Kult is worth a try. Combining Colombian, Guatemalan Brazilian, and Sumatra ingredients and profound Arabic roasting results in the strong coffee I've always wanted. The only minus point is that its scent could be more specific. I understand the manufacturer intentionally does not use flavoring with the desire to provide the purest product. However, this inadvertently made my dark roasts have a less attractive scent. Today's Best Deals: View on Amazon What We Like - Rich flavor - Not too bitter. - Long aftertaste. - Fine hole coffee beans. - Ideal for use with French Press. - Long-lasting unattractive scent. #7. Olde Brooklyn Coffee Whole Bean - Best for BudgetImportant Specifications - Weight: 5 Pounds. - Form: Whole bean. - Flavor: Breakfast dark roast blend.Buy on Amazon Product Highlights Enjoying drinking coffee every day costs me a lot of money. That's what I thought until I found Olde Brooklyn coffee, dark roast coffee beans that are reasonably priced but still hold up excellent quality. The 5 lbs bag includes dark roast coffee beans. These coffee beans come to my hand, always fresh and fragrant. Even the most demanding people must be satisfied with a product whose quality is quite strictly controlled. Another thing I love about dark Italian roast is that it offers a wide range of roasts, including dark Italian roast, bold Brazilian roast, and mixed roast. With Olde Brooklyn, I usually start my mornings with a cup of pure dark roast beans, drink espresso at noon, and make a drip every weekend night. The wide selection helps me discover many delicious dark roast coffee beans in the most budget-friendly way. I am satisfied with Olde Brooklyn's pure coffee. My only complaint is its oiliness and lack of flavor. Today's Best Deals: View on Amazon What We Like - Save budget. - Fresh and fragrant. - Standard quality. - The excellent whole bean. - Comes with a variety of roast coffee beans - No unique taste. #8. Starbucks Dark Roast Ground Coffee - Best for Daily UseImportant Specifications - Weight: 12 oz. - Form: Ground. - Flavor: Dark roast variety pack.Buy on Amazon Product Highlights Are you a big fan of Starbucks coffee and want to be able to make these delicious drinks at home? Starbucks Dark Roast Ground Coffee is the solution for you. Starbucks has selected 100% Arabica coffee. Careful handling and processing have resulted in Starbucks coffee's uniformity in aroma, strength, and acidity. The packaged coffee is of the same quality as Starbucks' coffee ingredients. I also appreciate its high applicability. I experimented with different brewing methods, including drip, overflow, and Moka pots. All of them yielded the desired results. If you love dark roast beans at Starbucks, you will love the unique flavor of this product: not too bitter, solid, and rich. It lacks a bit of necessary mellowness. However, Starbucks coffee beans are still a worthy choice with their affordable price and convenient preparation. Even though I've tried a lot of dark-roasted coffee beans, I still have to return to Starbucks Sumatra for its natural flavor. As a traditional coffee lover, I grind the beans by hand and use a drip machine to handle their powder most efficiently. Sumatra is perfect for you to drink this way in winter. Today's Best Deals: View on Amazon What We Like - Suitable for the budget. - The taste is not too bitter. - Easy to prepare at home. - Coffee beans are under a strict process. - Available with many different mixes. - Hard beans #9. Victor Allen's French Roast - Best for K-Cup Keurig 2.0 BrewersImportant Specifications - Weight: 0.38 Ounces. - Form: Pod. - Flavor: French roast.Buy on Amazon Product Highlights Like other dark roast lovers, I have tested many different brands. And Victor Allen's Coffee has been one of my favorite products recently. Victor Allen's roasted coffee beans differ from many market options. The manufacturer's roasting process is precise to perfection. And the result is an authentic French-roasted taste. Right at first taste, I was surprised by the rich bean dark roast coffee flavors and characteristic aroma. Its aftertaste is also unique when it is not too bitter, suitable for many users. These dark roast coffee beans also work well with the K-Cup Keurig coffee machine. Thanks to this outstanding advantage, I can make my favorite drinks quickly and conveniently. Today's Best Deals: View on Amazon What We Like - Rich flavor - Characteristic fragrance. - The aftertaste is not too bitter. - Suitable for different tastes. - Compatible with K-Cup Keurig coffee machines. - The coffee can clog the machine. #10. Solimo Dark Roast Coffee Pods - Best for Arabica CoffeeImportant Specifications - Weight: 1.56 Pounds. - Form: Keurig 2.0. - Flavor: French roast.Buy on Amazon Product Highlights Coffee Arabica has a sour taste mixed with bitterness. It also has a light roast aroma, which is very close to the fruit and the honey smell. Overall, these coffee beans will give you a feeling of refreshment and richness right from the first try. If you love the above characteristics of Arabica coffee, you cannot ignore Solimo Dark Roast Coffee Pods. This coffee is in certain pods. I quickly had hot and decadent coffee cups combined with the 1.0 or 2.0 K-Cup coffee maker. I usually use Solimo Dark Roast early in the morning. Delicious taste, aroma, and fresh ingredients make a great cup of hot coffee in the morning before work. Today's Best Deals: View on Amazon What We Like - Many flavor options. - It has the typical taste of Arabica coffee - Suitable for people who are always on the go. - Compatible with 1.0, 2.0 K-Cup coffee machines. - Need to change the filter design. Best Dark Roast Coffee Beans: Buying Guides Buying guide Best Dark Roast Coffee After searching for dark-roast coffee, I have gained some selection experience. You can refer to the criteria below to make it easier to find your favorite coffee. Freshness Coffee will change flavor depending on the distance from harvest to roasting. With dark-roast coffee, you should choose fresh products. Its flavor will be the most total and most intense. However, sometimes old coffee has a distinctive taste, especially after removing carbon dioxide and other unwanted substances. Source I always encourage you to opt for single-origin coffee. These products will have a distinctive flavor. You will also find it easy to trace your coffee. You can also find mixed coffee. The unique combination of many different coffees can provide an impressive drinking experience. Shape Quite a few people judge the coffee quality by the amount of oil inside or the cracks in the coffee bean. However, the oil on the surface does not accurately reflect the coffee bean's freshness and quality. Meanwhile, you can rely on the cracks in the beans to identify dark-roasted beans. Light roast coffee will show small cracks at 385°F. When the temperature goes up to more than 435°F, a second crack will appear. Smell Dark-roasted coffee does not have a distinctive flavor. If you are used to enjoying drinks with a pleasant floral aroma, there are better choices than dark roasting. Yet, you can combine chocolate with coffee to get rich drinks and a mellow feeling. FAQs Why is dark roast coffee healthier?Dark-roasted coffee has a strong flavor and bitter aftertaste. Whether enjoyed alone or paired with chocolate or milk, this green coffee bean delivers an unforgettable taste.Dark-roasted coffee is also relatively healthy. It helps users stay awake and relaxed while providing a hefty dose of antioxidants.Even in the American diet, this lighter roast coffee bean is the best antioxidant, which fights free radicals that cause cell damage and have been available to cancer.What is the darkest robust coffee? Devil Mountain Coffee is always on the list of the most robust coffee in the world. According to the manufacturer's claims, each cup contains 1,555 mg of caffeine, which is three times the FDA's adult daily recommendation. What dark roast does Starbucks use? Starbucks offers a variety of dark roasted coffees such as Sumatra, French Roast, Italian Roast, and Espresso Roast. The dark roast flavors at Starbucks are a blend of coffees from the Americas and Asia - Pacific. What is the number 1 coffee in the world? Starbucks is the coffee brand with the highest coverage and revenue globally. This coffee bean retailer has stores in over 80 countries and territories, earning more than 23.52 billion USD annually. What is the top 5 best coffee? The most experimental coffee bean brands include La Colombe, Cafe Bustelo, The Organic Coffee Co, and Peet's Decaf Major Dickason's Blend. Conclusion I highly recommend Don Pablo Gourmet because it has all the advantages I look for in a dark roasted coffee: rich flavor, attractive aroma, and reasonable price. I will suggest Death Wish Coffee for those with sensitive stomachs due to its low acidity. Meanwhile, Mayorga is a great choice for making daily coffee at home. You should rely on the reviews and selection guides in the article to choose a strong roasted coffee that suits your taste. I hope you find your best dark roast coffee soon and have a great time with your favorite drink. Thanks for taking the time to follow us! Read the full article

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[caffebreak]

CLOSE UP OF COFFEE BEAN Kami menyediakan raw green bean / masih biji kopi mentah sampai dengan roast bean, WA 087 736 122 553 "Sekantung kopi nusantara, menjual rasa sesuai selera" #caffebreak #caffebreakcoffee #Greenbeancoffee #specialtycoffee #newbeans #greencoffee #coffeeday #coffeeexport #coffeeimport #coffeetrade #coffeehouse #coffeebuyer #coffeelover #coffeetasting #robusta #coffee #coffeebean #haneycoffee #processingcoffee #kopiindonesia #produsenkopi #coffeetime #penikmatkopi #coffeeproduction #coffeestory #coffeeculture #coffeepeople #indonesiacoffee #goodcoffeegoodtaste #coffeeshop https://www.instagram.com/p/CEunF6NgmSe/?igshid=8uhr468k2548

[josumacoffee]

COVID’s Impact on Indian Coffee

If, like most roasters, you work with multiple origins, you already know that COVID impacts each country differently. The timing of a country’s harvest is one factor. How the government and people chose to respond to the pandemic can be another as are geography and other structural issues.

In the section that follows, we lay out how India, the seventh-largest grower of coffee beans, has been impacted by the pandemic.

Harvest:

The pandemic had a small impact on India’s coffee harvest which was largely wrapped up by the time India instituted a national lockdown in April. For reference, most farms start picking in November/December and wrap up in February/March with Arabica ripening before Robusta.  

While the farms that we partner with report little/no drop in yields due to COVID, third-party production estimates suggest a 10% hit to India’s Robusta crop (and little/no impact on the Arabica crop).  

Dry-Milling/Exporting:

The pandemic has had more of an impact on dry-milling and container shipping as most Indian coffees ship out between January and June. While some containers were fortunate to sail before the strict national lockdown in April, the rest have been subject to delays. 

Temporary local lockdowns since the national re-opening, along with labor force size restrictions, have also stretched out the time required to prep coffee for transport and to get ships out of port. We’re seeing many containers reaching the US and Europe one or two months later than the equivalent 2019 lots.  

Monsooning:

The monsooning of coffee, a process unique to India, runs from June through September. And while exposure to the moist winds is what transforms the coffee, monsooning is still a labor intensive process. 

Although monsooning is a 12-16 week process, the beans don’t spend all that time laid out, exposed to the moist monsoon winds.  Instead, they’re laid out for perhaps a week, then put back into storage for a few more weeks. This process is repeated 3-4 times throughout the summer.   

Labor therefore plays an important role in the process as workers are need to unbag and bag coffee several times during the season as well as to rake and turn the beans frequently when they’re laid out in the open-sided monsooning warehouses. 

The same labor force size restrictions that impacted dry milling and exporting have necessitate adjustments to monsooning procedures. Throughput therefore both a little slower and little lower compared to prior years.  

Going Foward

With the pandemic still continuing as we write this, we suspect that we could see greater impacts with the 2021 harvest.  While India’s coffee production is projected to benefit from the favorable weather seen during flowering and the fruit set period, having enough labor to pick those beans could be a challenge if the pandemic continues into the Winter. 

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16 Surprising Coffee Shop Marketing Ideas to Increase Customers

More than 49% of coffee consumers would rather skip a shower in the morning than skip their coffee.

Grabbing that first cup of coffee in the morning, especially at your favorite coffee shop is a must for most coffee lovers. So it should come as no surprise that, on average, a coffee shop sells more than 230 cups of coffee per day.

Even with these stats as a coffee shop owner, showing your “open” sign isn’t enough to drive coffee lovers to your store. With new coffee shops and franchised brands popping up on each block, the competition to drive foot traffic and sales is fierce.

It's time to market your coffee shop or get left behind.

Today I’ll show you 16 surprising coffee shop marketing ideas you can use to increase customers.

1. Master Your Coffee Store's Branding

You're probably reading that headline and thinking "wait, isn't this a marketing article on how to increase clients, why would my branding be important."

Before you start running Facebook ads or uploading images on Instagram, you need to understand that your coffee shop isn't just a store or a company name. It's a brand. And defining your brand is setting the tone of who you market to, what features of your store are your most significant and best asset to showcase, lastly, how you market.

If you don't know what your brand is, neither will the will you market to, and when customers don't see what you are or what you stand for, they won't gravitate towards you.

So ask yourself, "My coffee store's brand is...?"

Is it luxury, homey, family-oriented, a local hotspot, coffee experimenting, or just a place for entrepreneurs to get work down. You can't be all of these, but you can be some. Once you have your branding down pat, then you have a clear idea of what tribe or ideal customer you plan to market towards effectively.

After all, if you market to everybody that takes up a lot of time, energy, and money. But if you know who you're explicitly marketing to, people who fit your brand, then you're marketing efforts are more focused and effective in the short and long run.

Check out Slight Glass Coffee's story on their website. It's geared more towards coffee than an actual coffee shop, but you get the idea.

Check out Mention's guide on "Branding 101: The Importance of Building a Brand"

2. Offer Free Sampling to Encourage Purchases

Starbucks does this all the time. You're busy sitting, typing away, or scrolling on your phone; you look up to see an employee offers you a sample of a new chocolate frappuccino. The next thing you know you're purchasing it in a venti sized cup without thinking.

Free samples are one of the oldest marketing tricks around; that's because it works. Free samples are like discounts; they attract customers and encourage them to make purchases.

Offer free samples on and offline; these can be new treats and coffee flavors.

Great turnout for the first of three Carmel Caffeine Trail programs tonight on Main Street. Come and learn about coffee and chocolate with the Carmel Cafe and South Bend Chocolate Company! Next shows at 7 pm and 8 pm. Free. And free samples! pic.twitter.com/5x4uqJUAy6

— City of Carmel, IN (@CITYOFCARMELIN) January 11, 2020

You can also offer free samples of products that are currently your best seller. Offer them outside of your coffee shop, during events or peak hours in your store.

3. Host a Giveaway or Coffee Lovers Contest

Hosting giveaways can increase your brand awareness by up to 30% when compared to previous marketing tactics.

Here are four ways giveaways and contest can grow your coffee shop:

Increase brand awareness: Contest and giveaways allow you to increase your visibility online. You'll be able to be found by persons looking for giveaways. Fans can also share your contest with friends, families, and followers as an entry.

Increase social media followers: Brands have grown a steady following by hosting giveaways. For example, Instagram accounts that hold contests grow their followers 70% faster on average than accounts that don't.

Increase product purchases When you host a giveaway on your website or social media pages, people are more enticed to view what you have to offer. This intern helps to market your other services or products.

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We are SUPER excited to celebrate National Coffee Day with you guys. In fact, we are so excited we are going to give 5 lucky winners a ONE YEAR subscription for Purity Coffee. You don't want to miss out on this opportunity!! ⠀ ⠀ How to participate? Click the link in our bio to enter and tag 3 coffee loving friends. You can also post this to your stories for an extra entry!⠀ .⠀ Don't forget the winner must be following @puritycoffee - some other terms and conditions apply.⠀ .⠀ The winner will be announced on Monday, October 14th!⠀ .⠀ .⠀ #coffee #organic #usdaorganic #usdaorganiccertified #puritycoffee #cleancoffee #toxinfree #moldfree #labtested #doctorrecommended #nutritionist #nutritionistapproved #fresh #specialtycoffee #morning #morningcoffee #goodmorning #coffeeday #coffeegiveaway #nationalcoffeeday #freesubscription #puritysubscription

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Hosting a giveaway isn't as hard as it looks, so to help here are three giveaway and contest guides to get you started:

The 21 Best Social Media Contests of All Time

9 Steps to Run a Winning Instagram Contest

The Complete Instagram Giveaway Rules Guide (With Examples)

Need help with your next contest ?

Book a free call to learn how our team of contest experts can help you create a high converting Facebook contest today.

4. Join Food Delivery Apps to Increase Your Reach

Gloria Food's ordering statistics reports that 86% of US adults get food delivered to their front door at least once a month. Let's be honest as much as you love coffee, and you don't always want to walk to your local coffee shop for their favorite “pick me up.”

Expand your reach by joining food delivery apps like DoorDash, Uber Eats, and more. People now expect food brands to offer delivery or be listed on food delivery apps. Offering delivery opens your business to not only locals nearby but those around the community who may not be willing to make the journey to your coffee shop each day.

5. Use Social Media to Attract New Customers

What would a marketing article be without social media?

We're in the year 2020, and beyond, social media marketing and social selling are now the norms. Not investing in social media is a mistake you'd want to avoid.

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We are currently serving @detourcoffee espresso. Tasting notes: Rich and creamy chocolate and complex (nuts and subtle fruit). So yummy! Also look at all that crema! ?

A post shared by Crêpe Café Gypsy Rose (@cafegypsyrose) on Mar 20, 2017 at 4:01pm PDT

Social media has the power to reach millions of people, not just in your community but across the globe, but let's not get ahead of ourselves. Let's think locally. First, you'll need to create a social media marketing plan. Luckily, we've created this easy to use social media marketing plan with an eleven step template for business owners like yourself.

Secondly, you'll need to pick which social media platforms you'd like to invest in and the type of content ideas.

Here are the top three social media platforms for coffee shops:

Facebook

Facebook may have cut down brands' organic reach by 30% (and growing). However, it's still one of the best platforms to convert followers into shoppers with ads, not to mention it's seen as one of the most comprehensive online directories for local businesses. Next to Google, customers will check your coffee shops Facebook's page for opening hours, a menu, reviews, and check-ins when they visit in person.

Instagram

With over 60 million images and videos uploaded daily, Instagram is a haven for foodies and influencers alike looking for new and exciting brands to try. Giving your coffee shop the perfect space to showcase your best cafe looks, food, and coffee nooks.

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@samanthahaze from Illinois #PurityPowered with her Coffee Bar full of Purity Coffee! Every morning she wakes up to her house smelling of a wonderful cup of clean coffee! Don't forget to tag us or send us your Purity Powered photos for a chance to win some awesome prizes!⠀ .⠀ .⠀ #coffee #organic #usdaorganic #puritycoffee #cleancoffee #toxinfree #moldfree #labtested #doctorrecommended #nutritionist #specialtycoffee #puritypowered

A post shared by Purity Coffee (@purity_coffee) on Jan 10, 2020 at 9:00am PST

Twitter

Twitter is still alive despite it's up and down 2019 was the year Twitter too back it's placed as the fastest place to find, read, and share news updates across all industries. This platform fits you perfectly if you'd like to reach a more mature audience.

our lunch is just as legendary as our breakfast. ???? #HarrysCoffeeShop #LaJolla #SanDiego #EatAtHarrys #SanDiegoFood #LaJollaFood #EatSanDiego #EdibleSD #SanDiegoHistory #SanDiegoFoodie #PacificBeachSanDiego #sandiegomom #sandiego_ca #UCSD #lajollalife #lajollahomes pic.twitter.com/7eP37ocxdF

— Harry's Coffee Shop (@HarrysCoffeeLJ) November 15, 2018

Here are 21 social media marketing tips for restaurants

6. Host Food or Coffee Events

Who says you have to stay in your store to market it!

Join food events, parties, or host one yourself. The food traffic is excellent for attracting new customers to your store and getting people hooked on your amazing coffee selections.

View this post on Instagram

What a wonderful experience! Coffee people are the best. I feel so blessed to be part of this amazing industry and I was honored to represent our Colombian Coffee producers at #specialtycoffeeexpo2019 ? So many good coffees in one big room. Thank you all for stopping by and saying hi. I can't wait to reconnect with all of the wonderful people I met! #coffeexpo2019 #specialtycoffee #coffeeimport #singleorigin #singleorigincoffee #colombiancoffee #coffeecomunity #coffeefriends #ilovecoffee #coffeeshow #goodcoffeedoesnotjusthappen

A post shared by Paisa Coffee LLC (@paisacoffeellc) on Apr 15, 2019 at 10:29am PDT

Don't go at it alone, events are for networking, so reach out to brands in your local community and support one another. Hosting a food event could be a combined effort in co-marketing, sponsorship, or planning.

7. Share UGC & Reviews on Social Media

Earlier, we spoke about investing in social media; one of the best ways to make the most out of it is to post user-generated content (UGC) and reviews.

User-generated content (UGC) is content created by individuals outside of the organization or business. It’s authentic and created by your fans.

It also helps to fill your social media content calendar without having to rake your brain around new ideas.

Still not convinced?

Here are some facts to show authoritative reviews can be for your online presence:

72% of customers don't take action until they have read reviews.

Displaying reviews can increase conversion rates by 270%.

60% of people read online reviews for a local restaurant or cafe.

Brands like GymShark, Glossier, Converse, and Nike have grown their multi-billion dollar empire with the help of online reviews and UGC, and so can you.

Here's an example of a happy customer sharing pictures from their visit at Crema Bloom Roastery & Coffee

Here are three powerful guides on UGC and reviews you can use to help boost your coffee shops online presence:

6 Best Brands That Dominate User-Generated Content on Instagram

How to use User-Generated Content Effectively (and Why it Works)

How to Leverage User-Generated Content: Examples & Best Practices

8. Master Google Business

It's one of the most underrated online marketing tools that has proven to benefit your business (regardless of your business size or niche) is Google My Business. It's worth adding to your digital marketing arsenal for 2020 and beyond.

Google My Business is free to use, and it's the future of online marketing. It allows you to gain online visibility, host customer reviews, improves your SEO, and not to mention completes your holy trinity of Google accounts (ad words and analytics).

Bonus! You can create a free website with your Google Business account!

9. Create an Amazing Website for Your Brand

Create a website for your coffee shop to solidify your online presence. There are four types of websites you can consider using:

An eCommerce website

A Blogs

A Portfolio website

A Landing page

You can also select a combination of the four or two features listed above. You won't always be able to share your story, answer FAQs about your coffee shop, and not everyone will come to your store to check your opening hours. You work 8 hours a day, but your website works 24/7 and gives people access to be informed and updated regardless of the time.

With Wishpond's beautiful landing page templates and easy to use drag and drop features, you can easily set up your coffee shop website in minutes. Click here to get started!

The West Brooklyn Coffee Shop

In the past, you had to get a website developer to design your site, now in 2020 and beyond, we have endless templates and platforms to create and host our websites effortlessly.

If you don't have a website, you might be wondering what the best website builder is? Here are the 10 best website builders ranked by our very own Wishpond team.

10. Bring in Live Entertainment & Popular Artist

Live entertainment at a coffee shop can help to liven up the place and attract new customers. Reach out to local favorites in your area and do a co-promotion for your event; this could be seasonally or weekly.

With the help of co-promotion, you can combine your followers and audience online to increase your coffee shop exposure. Feel free to hand out a few samples to get people interested in making a purchase.

11. Host a Coffee Making Class

You don't have to give out your coffee shop's secret recipe, but you can share your coffee-making experience with true coffee lovers. Host a coffee-making class at your store or community center and invite locals to join.

View this post on Instagram

Tomorrow morning at 10am, Rise & Grind: Creating a morning coffee ritual. If you’ve ever been curious on how to slow down your mornings, brew an intentional cup that isn’t so automatic, and experiment with a new method...this is for you. We MAY even have a complimentary spot or two available. DM to claim ??

A post shared by Found Folk (@thefoundfolk) on Jan 18, 2020 at 12:43pm PST

If you can't fit a monthly class into your schedule, host an online course instead! You can pre-record each class and host them on your website and market it on your social media platforms. Here are 55 ways to market your online course & increase sales in 2019

At the end of the class, encourage your students to become buyers by giving them a one-time discount or coffee + pastry bundle on their next visit.

12. Use Creative Marketing Displays (sign and billboards)

How you creatively display your coffee shop interior and exterior can attract your ideal customer. Looks matter!

Long are the days when a counter and a set of chairs and tables were enough to attract customers. Popular coffee shops are investing in decor and interior design to make their stores more appealing to increase foot traffic and customers who need a space to stay for prolonged periods.

Remember, the more welcoming your coffee shop is, the more people will spend time in your store, the more coffee they'll need to fill up on during their stay.

Here are 5 proven tips for the perfect coffee shop design, inside and out!

13. Create a Loyalty or Rewards Program

Make loyal customers happy and encourage new customers to make more purchases with a rewards or loyalty program. People are always more likely to make a purchase when an incentive is in the mix. People want to be rewarded for spending.

Starbucks is renowned for its rewards program. Their rewards program membership increased more than 25% over the past two years, climbing to 16 million active members as of December 2018, a 14% increase over the prior year.

Your rewards program could be a simple "punch card" method or a mobile app to make online ordering and payment easy. You want to ensure that your reward program is as simple and easy to follow as possible. Anything that requires jumping throw hoops will leave customers discouraged.

Remember that even with a customer loyalty program you'll still have to maximize your customer loyalty strategy by keeping your rewards program on track.

14. Invite Influencers and Food Bloggers

Never underestimate the power of influencer marketing, especially when it comes to coffee. Instead of creating an influencer campaign, host an exclusive coffee event where only food bloggers and influencers of your choosing are invited to try a new product or a special menu.

You can also ask influencers to post pictures with their honest review in exchange for an invite or a free coffee.

You can also use apps like Node to find influencers and agencies to work with your coffee shop.

Still not sure where to start with influencer marketing. Check out our essential guide to getting started with influencer marketing.

15. Use Google Adwords to Increase Foot Traffic

During peak coffee drinking hours, use Goodgle geo-targeted ads to drive foot traffic to your store. Geo-targeting is the practice of delivering content or advertisements to customers based on their geographic location. Also known as PPC, but we won't get too technical with this one.

One of the best tools for geo-targeting is Google Ads (formerly known as AdWords). This tool allows you to set specific locations you want your ads to show.

You can hire a Google Adword expert to manage your campaigns, or you can do it yourself. If you decide to be your own ads manager, here are some helpful guides to help you get started:

How to Create a Google AdWords Plan in 10 Easy Steps

Advice for the Lone Marketer Who's Never Touched Google Adwords Before

Google AdWords: 25 Glossary Terms You Need to Know

16. Host a Customer Appreciation Events or Deals

Host a customer appreciation the day at your coffee store use it as an opportunity to attract new customers. Invest in your customers, and you'll build long-life loyalty for your brand.

@Starbucks when you spend a fortune at Starbucks they send you this!! Thank you Starbucks for showing your appreciation to your loyal customers !#ilovestarbucks #starbucks #StarbucksCupGiveaway pic.twitter.com/UyM3Y12yhw

— lori castro (@lorijc714) November 7, 2019

The Advisor Coach states it best “A client who feels appreciated is more likely to stick with you. You might feel like you’re holding onto clients with a periodic phone call, but it will eventually come back to haunt you.

If there’s a down market, you want the client who continues to consolidate accounts and invest more assets. You won’t get that from someone who doesn’t know you or trust you. An impersonal phone call or birthday card won’t cut it.”

Summary

Learning how to market your coffee shop is just the beginning, now you'll have to learn to maintain it. Once you start consistently implementing these marketing ideas, you'll begin to see a change in the way customers see, interact, and purchase from your coffee shop.

One way to keep the wall rolling is to start automating your marketing. Marketing automation allows you to put your marketing campaigns and efforts on auto-pilot. Giving you more time to focus on running your shop.

Here's a quick recap of these surprising coffee shop marketing ideas you can use to increase customers today:

Master Your Coffee Stores Branding

Offer Free Sampling to Encourage Purchases

Host a Giveaway or Coffee Lovers Contest

Join Food Delivery Apps to Increase Your Reach

Use Social Media to Attract New Customers

Host Food or Coffee Events

Share UGC & Reviews on Social Media

Master Google Business

Create an Amazing Website for Your Brand

Bring in Live Entertainment & Popular Artist

Host a Coffee Making Class

Use Creative Marketing Displays (sign and billboards)

Create a Loyalty or Rewards Program

Invite Influencers and Food Bloggers

Use Google Adwords to Increase Foot Traffic

Host a Customer Appreciation Events or Deals

Related Articles

The Complete Guide to Social Media Marketing for Coffee Shops

15 Mouth-Wateringly Good Restaurant Marketing Ideas

20 Creative Restaurant Contest Ideas

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