#comScore

[artcoon]

✜ Articon #15 ✜ 네이버의 감소, 구글의 추격, 야후의 반란 디지털 업계의 절대 강자는 없다. 플리커와 텀블러를 업고 재기를 노리는 야후

호핀에서 무료 컨텐츠가운데 ‘짝패’라는 영화가 눈에 들어와 액션 부분만 잠시 클릭해서 봤습니다. 뒷부분에 두명의 주인공이 조폭 소굴에 들어가 칼잡이들과 펼치는 리얼액션 연기는 한국의 킬빌로 불릴만한 장면인데요. 그 내용 가운데 조직 두목의 유명한 대사가 나옵니다. “강한자가 살아 남는게 아니라 살아 남는자가 강한���야” 하지만 그말을 한 조직 두목은 결국 죽게 됩니다. 자신은 강한자인줄 알았는데 그렇지 않았다는것입니다. 이 내용을 보면서 요즘 디지털 업계 현상을 대변한다는 생각이 들었습니다. 각 국가별 어떤 검색엔진이 인터넷 환경을 지배하고 있는지 볼 수 있습니다. 구글이 지배하고 있는 유럽권과 미국 호주를 제외한 나머지 국가들은 나라별 특화된 대표 검색엔진이 있습니다. 하지만 수치상의 데이타로 확인을…

[jentelmx-blog]

El análisis revela cómo la evolución del consumo digital sigue transformando la industria y cuáles son los insights que definirán el rumbo hacia 2025 en la región. 

[darkmaga-returns]

NewsGuard has since removed any mention of Microsoft from its website.

“Big Tech is finally beginning to recognize the censorship of conservative viewpoints will no longer be tolerated by the American people,” Cruz, chairman of the Senate Commerce Committee, said in a statement to Newsmax on Thursday.

“I am happy to see that the leadership at Microsoft has renounced their support of NewsGuard’s so-called media literacy tool in response to my letter.

“NewsGuard’s biased rating system stifles intellectual diversity, hinders critical thinking among young students, and undermines our nation’s core values of free expression.”

In his letter to Microsoft CEO Satya Nadella, Cruz pointed out that NewsGuard has targeted outlets such as The Federalist, The Daily Wire, and NewsMax, branding them as “unreliable,” while left-wing outlets such as Jacobin, The Atlantic, and The New Republic are deemed reliable.

NewsGuard has also “found a willing partner in the American Federation of Teachers (AFT)” to use their “media literacy” tool browser extension used by over 800 public libraries worldwide.

In November, Federal Communications Commission Commissioner Brendan Carr, now chairman, wrote to the CEOs of Apple, Meta, Microsoft, and Alphabet demanding that they fess up about their censorship activities targeting conservatives. Carr specifically identified NewsGuard, which exists to “censor free speech and conservative news outlets.” -Newsmax

Major advertising agencies have used NewsGuard to censor conservative media – including Omnicom, Interpublic, Publicis, Magnite, PubMatic, TripleLift, Comscore, Zefr, and Giphy.

[allthebrazilianpolitics]

Brazilian gamer audience loyal to brands, open to ads, and ready to spend

Electronic games projected to draw $970m in ad revenue this year

Video games offer a lucrative channel for advertisers targeting an audience known for brand loyalty, willingness to spend, and a significant role in a multi-billion-dollar industry. According to exclusive data from consultancy Comscore shared with Valor, Brazil’s gaming market alone is valued at $8 billion, representing 80% of the total Latin American market. This includes sponsorships, advertisements, and events, with projected revenues reaching $971 million this year, Statista reports.

Comscore’s survey of 1,040 Brazilians aged 18-65, conducted in March, reveals that over half of gamers are open to viewing ads in exchange for in-game rewards like performance-enhancing equipment. Additionally, 51% prefer ads that align with their interests, including electronics, beverages (44.9%), food (44.9%), automotive (41.6%), and luxury goods (30%).

Yet, 27.3% still feel ads disrupt gameplay, as seen in the social-media backlash against Take-Two Interactive’s “NBA 2K” for placing ads on loading screens.

Comscore’s research director, Alejandro Enriquez, notes that Brazilian console and PC gamers often dedicate over 20 hours weekly to gaming, boosting their ad exposure. Most are men aged 25-44, married, with children, and homeowners, though women make up a notable 44% of the demographic.

Continue reading.

[collapsedsquid]

In its analysis of Comscore data, TheRighting found significant audience erosion at every news website except one it monitored in the four-year period from 2020 to 2024.  The three largest news websites had the smallest audience declines: CNN (-20%), The New York Times (-22%), Fox News (-24%).  Almost every right wing news website suffered audience decreases of at least 50%, with three outlets – Breitbart, Townhall and the Washington Free Beacon – each posting drops of 87%.  Only Newsmax, among all the news websites surveyed by TheRighting, generated an audience increase (+37%) from January 2020 to January 2024.  […] “It’s important to note that 2020 was a banner  year for traffic because it was the most consequential year in American history this century.  Major 2020 events included the pandemic, the civil unrest following the death of George Floyd, and the contentious battle for the presidency between Donald Trump and Joe Biden. Unless some unfathomable incident occurs, it’s hard to see how 2024 will come close to producing the same audience levels for most news brands from four years ago.”

[subrage]

So I recently enabled the DuckDuckGo Android browser "app tracking protection" and it is enlightening. I know protection software stats can be a bit self-serving but

23,000+ blocked tracking attempts blocked today.

Apps attempting to track me when they're not running. They're not even running in the background.

All apps that track are using multiple agencies, eg Tumblr (not the worst but not good) has trackers from Google, Amazon, The Trade Desk, Adjust, Integral Ad Science, comScore, Double Verify, Liftoff, Smaato, RhythmOne and AcuituAds running.

Mostly ad-targeting but all of them are trying to get enough information to discern exactly who I am and where I am at all times

Fuck sake. No wonder the term Spyware has become outmoded.

[bananaofswifts]

Update: “This one is hard to predict,” is the constant mantra this weekend among rival box office sources guesstimating the opening swing for Sam Wrench’s Taylor Swift: The Eras Tour concert movie. Friday is currently pegged in the $40M-$50M range with a big spread of $107M-$130M at 3,850 theaters. On the high-end, that could be the third biggest opening at the current 2023 domestic B.O. after Barbie ($162m) and Super Mario Bros 3-day of $146.3M. Added another source about Eras Tour outlook: “Prepare for us to be wrong.”

Why is a Swift concert film calculus to box office bean counters instead of weekly algebra when it comes to projections? Basically, there’s an enormous amount of frontloaded presales here, plus the x-factor is how many walk-ups occur. Add to that the standard drops on Saturday night with a young-female skewing title. One source has Eras Tour tracking ahead of Barbie‘s pure Friday gross (less $22.3M Thursday previews), which was $48.2M. That said, no one is expecting Swift here to play out like Barbie which fashion-walked to a $162M opening. We’ll have more updates as they come.

Meanwhile, haters aren’t going to hate: Critics on Rotten Tomatoes are giving Eras Tour a 100% score. AMC isn’t sending out official figures until tomorrow.

Early Screen Engine/Comscore PostTrak from last night, which was combed from $2.8M previews, gave Eras Tours five stars or 95% positive. Parents gave it 4 stars and kids under 12, 5 stars. Thursday night leaned 76% women with females under 25 at 42%, females over 25 at 34% and guys way behind at 15% over 25 and 9% under. Moms, natch, outnumbered Dads, 67% to 33% with an jawdropping 95% girls making up the majority of kids under 12. Best grades are women over 25 (100%) and under (97%) while men over 25 grit their teeth for 2 hours and 48 minutes giving Eras Tour its lowest grade of 78%. Note these exits will shift during the weekend.

Previous: The AMC distributed Taylor Swift: Eras Tour concert movie officially made $2.8M in Thursday night previews.

We told you last night that the rough estimate was below $5M. The pic played in 2,700 theatres with showings last night beginning at 6 p.m. local time.

Remember, these previews aren’t indicative of how the weekend will go. Projections of $100M+ stateside still stand at 3,855 theaters. Swift announced Wednesday night moments before her premiere that she was pivoting her lucky 13 release date plan of Friday 6PM to Thursday night previews for the Sam Wrench directed movie. In certain places, advance tickets for the concert film last night didn’t go on sale until six to eight hours before showtime.

There are technically no comps to last night, not only because of the last-minute addition of Thursday previews, but also there haven’t been many wide release concert movies in the preview millennium era of box office. Interestingly enough, the midnight showtime starts for Michael Jackson concert docu, This Is It, drew $2.2M on its Tuesday night, Oct. 27, before posting a $7.4M Wednesday and $34.4M five-day.

The last minute showtimes for Eras Tour didn’t take too much air out of the sleepy autumn box office with Universal/Blumhouse/Morgan Creek’s The Exorcist: Believer earning an estimated $1.3M yesterday at 3,663 theaters, -9% from Wednesday for a first week of $33.9M.

Lionsgate’s Saw X at 3,262 theaters did $729K yesterday, +1% from Wednesday, and $11.3M in week 2 and $35.7M running cume.

Paramount and Spin Master’s second week of Paw Patrol: The Might Movie earned $15.8M after a second Thursday of $620K, +2%, at 4,027 theaters. The animated pic’s running total is $42.8M.

New Regency/20th Century Studios/Disney’s The Creator at 3,680 theaters grossed $571K on Thursday, even with Wednesday, with a second week of $9.3M and a running total of $28M.

Fathom Events’ The Blind saw $271K at 1,312 theaters, and a second week of $4.5M and a running total of $11.9M.

[popculturebrain]

Critics React To Studio Ghibli’s ‘The Boy And The Heron’; Hayao Miyazaki’s Final Film Described As Mature, Complex & Visually Stunning

ComScore reported a $13.2M opening weekend for the film, distributed by Toho, with IMAX saying it set a new three-day opening record with $1.7M from 44 screens. Reactions from Japan-based critics, none of which were offered advance screenings, are mixed but mostly favourable.

Subscribe to the Pop Culture Brain Daily newsletter for more stories like this!

[cherictech]

Digital Marketing Trends 2023

Digital Marketing Trends 2023: What to Expect and How to Get Ahead

As the year 2023 approaches, significant changes are expected in the world of digital marketing. From artificial intelligence (AI) to automation and voice search, these changes will have a significant impact on businesses of all sizes and shapes. In this post, we explore some of the top digital marketing trends in 2023 that businesses need to be aware of to stay ahead of the curve.

Artificial Intelligence (AI) AI is poised to change the world of digital marketing. It has the ability to optimize ad targeting, personalize user experiences and improve customer service. According to a study by the Boston Consulting Group, artificial intelligence will make up about 60% of marketing functions by 2023. This means that companies using artificial intelligence have an advantage over their competitors in terms of efficiency and the ability to offer personalized experiences to customers.

Automation and chatbots Automation and chatbots are becoming increasingly popular in the digital marketing world. Companies use chatbots to provide 24/7 customer support and automate certain tasks such as scheduling appointments and tracking orders. According to a Gartner report, by 2023 more than 25% of customer service operations will use chatbots across multiple channels. This trend significantly improves customer experience, reduces workload and costs.

Optimizing voice search Voice search is becoming more common thanks to the rise of voice assistants like Amazon's Alexa and Google Home. Businesses need to optimize their content for voice search queries so that their websites and products can be easily found by voice search. ComScore research predicts that by 2023, 50% of searches will be voice-based.

Video marketing Video marketing is an integral part of digital marketing and is predicted to grow further in 2023. According to a Cisco report, 82 percent of internet traffic will be video-based by 2023. This means that businesses that invest in video marketing can reach a wider audience, increase engagement and increase sales.

In conclusion, the world of digital marketing is evolving rapidly and companies must stay ahead of the curve to remain competitive. By embracing these digital marketing trends, businesses can improve efficiency, deliver personalized experiences, reduce workload, reduce costs and increase sales.

For More Details Click here

[denimbex1986]

'The “Barbie” and “Oppenheimer” phenomenon helped the U.K. and Ireland box office reach £104.8 million ($132 million) in August, per numbers from Comscore.

While this is significantly lower than the heights of £160.7 million in July, it is 67% higher than August 2022 (£62.9 million). Year-to-date, 2023 is currently running 10% ahead of the same period in 2022, a vast improvement from the low of -9% in early July.

Greta Gerwig’s “Barbie” remained the top film for the second consecutive month with £31.3 million, topping the chart every weekend in August and now has a total of £90.9 million. It is now the seventh-biggest film of all time, 2% above “Avengers: Endgame” (£88.7 million) and 3% behind Avatar (£94 million). It has also overtaken “Mamma Mia!” (£68.9 million) to become the highest-grossing comedy of all time in the territory. In Ireland, “Barbie” has surpassed the “Titanic” gross of €9.2 million($9.9 million) to be the country’s top-grossing film with €9.4 million.

Christopher Nolan’s “Oppenheimer” remained the No. 2 film for the second consecutive month. With an additional £20.7 million, the film now has a total of £54.4 million, making it the director’s third-best performing title of all time, behind “The Dark Knight Rises” (£56.4 million) and “Dunkirk” (£56.7 million). It is the third-highest grossing film of 2023 so far, 48% above “Guardians Of The Galaxy Vol. 3” (£36.7 million) and just behind “The Super Mario Bros. Movie” (£54.7 million). Together, “Barbenheimer” has a market share of 65% of the total box office since they released on July 21...'

[newssphere0]

How to Train Your Dragon debuts with $83 million at the box office

LOS ANGELES (AP) — “How to Train Your Dragon” took flight at the box office this weekend, proving that some remakes still have teeth. The Universal live-action adaptation of the beloved animated franchise soared to a strong $83 million debut in North American theaters, according to Comscore estimates Sunday. The film, directed by franchise veteran Dean DeBlois, follows the unlikely friendship…

[danielwege-blog]

Explosão em posto de gasolina deixa um morto e um ferido no RJ

News https://portal.esgagenda.com/explosao-em-posto-de-gasolina-deixa-um-morto-e-um-ferido-no-rj/

Explosão em posto de gasolina deixa um morto e um ferido no RJ

  AGORA: Carro explode enquanto era abastecido em um posto de gasolina no Rio de Janeiro. pic.twitter.com/zHTpXlcIlu

— CHOQUEI (@choquei) June 7, 2025

Uma explosão em um posto de gasolina no centro do Rio de Janeiro, ocorrida na madrugada de sábado (7), deixou um homem morto e outro gravemente ferido.

A explosão atingiu o motorista do veículo e um frentista que trabalhava no local. De acordo com a Secretaria Municipal de Saúde, Guaraci Costa, de 64 anos, não resistiu aos ferimentos e morreu na manhã deste sábado. Já Paulo dos Santos, de 61 anos, permanece internado em estado grave.

Segundo o Corpo de Bombeiros, o acidente foi provocado pela ruptura de um cilindro de gás do veículo durante o abastecimento. As causas do rompimento ainda não foram esclarecidas.

O caso está sendo investigado pelas autoridades competentes.

O Portal do Holanda foi fundado em 14 de novembro de 2005. Primeiramente com uma coluna, que levou o nome de seu fundador, o jornalista Raimundo de Holanda. Depois passou para Blog do Holanda e por último Portal do Holanda. Foi um dos primeiros sítios de internet no Estado do Amazonas. É auditado pelo IVC e ComScore.

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[cibervlacho]

«Lilo y Stitch» marca un récord en su debut y se posiciona como la película más taquillera en Estados Unidos

La industria del cine experimentó un fin de semana exitoso en la taquilla de Estados Unidos, gracias al estreno de la versión en acción real de “Lilo & Stitch”. Esta nueva entrega de Disney logró una recaudación de 145,5 millones de dólares, convirtiéndose en el segundo mejor estreno del año a nivel nacional, solo detrás de “A Minecraft Movie”. Este éxito resulta aún más notable considerando que se trata de un remake del filme original de 2002, cuya popularidad ha perdurado con el tiempo. De acuerdo con Comscore, la película superó ampliamente las expectativas y causó una fuerte impresión entre los analistas de taquilla...Leer Màs

[newsper]

Over Memorial Day weekend, Disney’s “Lilo & Stitch” reboot emerged as the clear leader at the box office. The film earned an estimated $45 million domestically, showcasing its strong appeal to families with young children. Paul Dergarabedian, a senior media analyst at Comscore, highlighted the significance of family films during holiday weekends. He stated, “Family […]