#contenttemplate

[online4youreyes-blog]

Did You📲 agree with the statement ⁉️ Waiting for your🤳 comments 💬 @hiresmmservices #content #contentcreator #contentcreation #contentmarketing #contentcreators #contentstrategy #contentstrategist #contentwriting #contentwriter #contentmarketingtips #contentmanager #contentcreator #contents #contentmanagement #contentdevelopment #contenttips #contenttech #contenttemplates #contenttemplate #contentgeneration #contentproducer #online #infographic #pic #influencers #influencer #infographicdesign #infographics #info #picoftheday #pictureoftheday (at Islamabad, Pakistan) https://www.instagram.com/p/CEiyhmGj9-h/?igshid=iephhbgg8pzk

[tammysoffices]

4 WAY TO PRODUCE GREAT CONTENT from Tammy's Office Solutions - Posts http://snip.ly/5xtei Check out these 4 tips to creating your own original content!

[askanything-online-blog]

How to load multiple templates with HandlebarJS

How to load multiple templates with HandlebarJS

I am currently building a small Handlebars.js application. I have no prior experience and as I’m learning as I’m going along, I’ve been running in to a few issues.

My first issue is loading templates.

Currently I have functions like this for every single template I need to load

var populateDocs = function() { var srcContent = $( '#docs-template' ).html(), contentTemplate = Handlebars.compile(…

[topicprinter]

Hey /r/Startups,Since everyone seemed to get some value from my other post on 60 lead generation tips, I'd like to share another 60 with you — this time focused on email marketing.Wishpond clients send millions of emails a month so we've learned a thing or two about solid email practices over the years. The following is a list of 60 tips and tricks we're confident will improve any struggling email campaign.If you want to improve your email marketing click-through-rates this new year, try these 60 email strategies, ideas, and examples.Enjoy!P.S. This is a snippet of a longer post. If you'd like to see more tips w/ examples check out the entire post.1. One Call-to-action maximumFor the highest conversion rate possible it’s best to have only one call-to-action in your email. Period.Having more than one CTA creates too much choice and confusion. As the number of choices increases the recipient may fail to make a decision. The conversion goal should be clear and the recipient should only have the choice of claiming your offer or not.It may be tempting to stuff your emails with as many CTAs as you can but that may backfire. If you desperately need to have more than one CTA make the most important one the priority. Philips Sonicare ran a multivariate test to find out which of their newly designed emails would convert the best. Surprisingly they found that the plainly designed emails with a single CTA converted far better than the other well designed variations.Don’t muddle your CTA or overcrowd it with other CTAs, images, and text. The more decisions you ask your users to make, the greater chance they won’t make one at all.2. Design for ThumbsHalf of all emails are now opened on mobile devices. Remember this and design for smaller screens. Things like buttons should be made large enough to be clicked on small screens. Add lots of white space so that information can be read easily and CTAs can be seen/clicked. You don’t get much real estate on small devices so make use of all the space and most importantly, use a responsive layout.3. Create Urgency by Setting a DeadlineDon’t use a manufactured or fake deadline, create a sense of urgency by explaining your offer and the need for it to be claimed immediately. Smart marketers do not rely on fake deadlines and ruin the trust they’ve built with their audience. Instead create a deadline for your offer and stick to it. Your audience will know then that your offers are real and jump at the opportunity to claim it.4. Emails with just one image have highest click-through ratesConstantContact analyzed over 2.1 million customer emails and found that emails with only 1 image had the highest click-through-rate.Now that over half of all emails are opened on mobile devices, shorter more concise emails perform better. Based on this information it’s safe to say that recipients favour emails they can read at their desktop or on the train on their way home.5. Use templated emails for pull content and personal ones for push contentTemplated emails are ones that are built using a prebuilt template. Email newsletters for example, are written and styled with some sort of email software. They look like a physical newsletter and are obviously not hand created each time they’re sent out.Email newsletter are what are considered pull content, meant to ‘pull’ traffic to your website. Email newsletters are sent to a large audience so it helps to use a prebuilt template to help you efficiently ‘nurture’ your leads.Push content on the other hand should be made personally to ‘push’ a recipient towards some sort of goal, like signing up for a free trial or downloading a case study. These emails are sent less frequently and are meant to build a relationship between a seller and buyer. Use personal emails to increase the authenticity of your offer and make it clear that it’s being sent by a human and not a faceless robot.Email Copywriting Tips6. Most Mobile Devices only allow for 33-38 character long subject linesChrista Sutherland of MailerMailer says that, “According to MailerMailer’s 2015 Email Marketing Metrics Report, messages with medium-length subject lines yielded the highest open rates. More specifically, those with subject lines of 28 to 39 characters resulted in the highest average open rate of 12.6%. In comparison, messages with the shortest subject lines (4 to 15 characters) produced an average open rate of 12.1%.”About 50% of all emails are opened on mobile devices, mobile devices that have physically grown in size throughout the years. This means more screen real estate and more room for characters in email subject lines.Remember that your email subject line is more important than the content of the email. Why would the content matter if the email isn’t even opened?Rather than concentrating on the length of your subject, think about the emotions it invokes instead. Is it exciting? Curious? Urgent? Test subject lines with your audience and do what respond best to.7. Avoid Email Spam Trigger WordsTo the chagrin of many marketers, webmail services like Google’s Gmail have become increasingly better at filtering out promotional and spam emails. These spam filters work in part by filtering out specific trigger words that are highly associated with spam emails.To save your emails from being filtered directly to the trash it’s best to avoid using ‘spammy’ trigger words in your subject lines. Well known spam phrases like “Earn $”, “Work from home”, “Miracle” or “Meet singles” get sent directly to the spam folder.8. Give a 1-2 Subject Line Punch by Leveraging Pre-Header TextPreheader text is the text that comes up after the subject line in the email. By default yours might show something like:Having problems viewing this email? View online To ensure delivery to your inbox, add us to your contacts Can’t see this? View in browserThat is a missed opportunity for some text that supports the subject line.Take advantage of pre-header text by adding in some important info to support your subject line like: Free Shipping All Week! Check out our mobile site Buy one get one freePreheader text, along with the subject line, is the first thing recipients see so it helps to add more information to get them to open the email. It gives the recipient a little preview as to the content of the email so make sure it is extra persuasive.9. Don’t automate your greetingTry warm wishes, best regards, or greetings from sunny England. Mixing up your greetings makes you less robotic, and more personal.Instead of using a generic greeting like ‘Hi’ or ‘Hey there’ try mixing things up with something a bit more natural. The key here is to make your emails appear more personal and less automated.10. Use the power of the P.S.According to CopyBlogger, a P.S. at the end of your emails ranks as one of the things recipients will always remember. A reader will always read the P.S. because it sticks out as an odd element that is separate from the content.A P.S. is the last element on the page thus easier to remember so use it to reinforce one of your offers.Alex from Groove uses a P.S. in his emails to get recipients to share his most recent article with a handy pre-populated tweet.11. Numerals are the best thing to use in your subject line to stop skimmers and have them focus on youInstead of writing ‘a thousand’ write ’1,000’ to catch the attention of those who only skim through content. Numerals stick out amongst text, especially long and large blocks of text according to Nielsen Norman Group research.12. Double Newsletter Open Rates with a Reminder EmailHave a promotion running or an event coming up?A reminder email is one of those email best practices that can make your recipients act. Using automation you can schedule an email to be sent out a week or two before your offer expires. It’s a gentle reminder that time is expiring and that they need to act soon to claim your offer or to save their spot.13. Speak to the Lizard BrainThe Lizard Brain might sound like a weird type of artisanal beer but we are all said to have one as a direct result of human evolution. It’s where our ‘fight or flight’ response is born out of. The Lizard Brain or Reptilian Brain as it’s also known as, is where much of our instinct and raw emotion comes from.Accordingly there are 6 ways to speak to the Lizard Brain:Self-centered-ness – The Lizard Brain wants to hear about itself.Contrast – The Lizard Brain understands things quickly in black and white, right or wrong.Tangibility – The Lizard Brain is impatient and gets to the point fast.Beginning and End – The middle doesn’t matter only what’s at the beginning and end.Visual stimuli – Bright and shiny objects grab and hold attention most.Emotion – Appeal to the emotive responses of the Lizard Brain for the biggest reaction.14. Write your marketing emails like you write emails to your friendsIn general, people hate being marketed to. How many people have you heard say ‘I love those ads that play before YouTube videos’ or ‘I love how that store follows me around with those display ads’? None I bet.Our advice? Don’t write your emails like a marketer, approach your writing like you’re speaking to a close friend. Keep the communication casual and friendly and treat them like an actual person. (It's so crazy it just might work)15. Personal Examples and OffersPersonalized or targeted emails drive 18 times more revenue than generic broadcasted emails. The more the content of the email matches the intent or interest of the recipient the more likely they will convert on your desired goal.For example, an auto dealer would more likely use your marketing service if you sent them a case study of another successful auto dealer as opposed to sending them a case study on a fitness centre.You can accomplish this with a little bit of segmentation. When you’re collecting leads through a form, make sure to add one personalization feature such as industry or position title. This way you’ll be able to send targeted content to each of your segments (e.g. content for auto makers or content for social media managers).Top Performing Keywords for types of Subject Lines16. Top Performing Keywords for Benefit-focused Subject LinesBest Cheapest Easiest Fastest Prettiest Quickest17. Top Performing Keywords for Clickbait Subject Lines Get rid of Secret of Shocking What you need to know Won’t believe18. NewsAnnouncing Discover Find Introducing Learn New Read See19. How-toHow to…[do something really cool]20. Discount2 for 1 Clearance Discount Half off Offer Sale Save21. CommandAdd Aim Buy Call Click Download Get Open Put Register Try22. PersonalHe I It Me Mine Our You23. Reason WhyHere’s how Steps Ways Why24. Price% $ Free25. UrgencyExpire Expiring Extended Hurry Last chance Limited time Now Running out Still timeCopy Tips26. Consistent layout for every emailIf you have the same layout for every email, it makes it easy for people to read every single one, because their eyes will be trained on what to look for. Using a brand new layout and colour scheme each time will force your readers to learn your new format each time which makes for a poor user experience, not to mention a lower conversion rate.27. Include the name of your company in the From Name of your emailIf your email is being sent from your name or another person’s name without any company branding it could be ignored by the recipient.When I subscribed to the Kissmetrics newsletter I received emails from a Tomasz Borys. Having no idea who that was I promptly deleted it. It wasn’t until I accidentally opened one I knew it was from Kissmetrics.Include some sort of branding in your email so that the recipients know who the emails are coming from.28. The 9-word reengagement emailOne person got 750 responses after emailing 1,200 people on a stagnant list (a 62.5% response rate!)Here’s how to do it:Subject line: {first name}Body: Are you still looking at getting [insert your service/product]?Here are a few examples: “Are you still looking at getting your kitchen renovated?” “Are you still looking at building a new website?” “Are you still looking at buying a new car?” “Are you still looking at growing your blog traffic?”Here is an example of how the whole email should look:From: Website BusinessTo: bob@company.comSubject: BobBody: Are you still looking at building your website?– JordanThat’s it! But why does this work so well?This email generates curiosity and a certain level of personalization. The casual nature makes it seem like it’s coming from a real person thus will garner a real response.29. Clarity Trumps Creativity in Subject LinesBy focusing on clarity over creativity in their email subject lines, MarketingSherpa saw 541% more open rates.The more ambiguous or unclear the subject line is the less likely a recipient will open it. Make the most of your email subject line by explaining with clarity what the email is about, DON’T reveal everything or else it won’t be opened at all. Clarity is paramount.30. Use CoSchedule’s Headline/Subject Line AnalyzerSubject lines can be a tricky thing to get right to maximize your open rate.Make your life a little easier with CoSchedule’s headline analyzer. It will analyze all the words in the subject line and score it based on the types of words used and the character count. The better you can a balance elements like power or emotive words the better score you’ll get. The best way to do this is to come up with 5-10 subject lines and test each with CoSchedule’s headline analyzer.31. Use Grammarly to check your grammar and spelling (it’s free!)Grammar and spelling mistakes are terrible mistakes to have, especially if you’re trying to come off as a professional business. It’s a sign of poor quality control at the most basic level.Mistakes in emails can be difficult to catch and may go unnoticed without a keen eye. No one’s perfect but we can all strive to be better. Grammarly is a tool that checks the spelling and grammar of everything you write across the web. Grammarly will catch pesky grammar mistakes that a typical word processor like Microsoft Word won’t. It’ll recommend grammar changes and help you become a better writer, especially in emails.32. Specificity RulesStrive to be as specific as possible in your email subject lines. Ambiguous subject lines create confusion for the recipient. Ambiguity creates friction and poses questions. Ideally we want the decision to open the email to be fast and emotional. The recipient should transition quickly from ‘What’s this?’ to ‘I want it!’.As VerticalResponse writes, “The more specific your emails are, the more likely your readers are to click on them. ‘Big Sale!’ is too vague and open-ended to mean much. Instead, try something like, ‘Save 40% on our most popular model today only!’ It gets right to the point, creates urgency, entices the reader, and invites curiosity: Which model is the most popular one, why is it so popular, how awesome is it that it’s 40% off, and what time am I going to get one?”33. Exclusivity This is not for everyone, maybe not even for you.Exclusivity constantly ranks as a high incentive for action. Excluding or even the thought of exclusion is enough to made people question themselves and act out of emotion. The exclusive golf/country club on the west side or the exclusive mastermind business group, are all things that are longed after by outsiders. “You won’t let me into the VIP area?!… I’ll show you.” Infuse a bit of exclusivity in your email subject lines for a little more punch. Make your offer exclusive or the act of claiming a rare deal or product.Example: Conversion Rate Experts – Read this only if your sales exceed one million34. Mix up your sentence structure to make your email copy more readableHaving too much text is a problem that goes unnoticed by most email marketers. Long sentences and large paragraphs make the content hard to consume. Remember that most email is opened on mobile devices so try to make your words short and succinct. Brevity is a virtue when it comes to email.35. Use active voice.A good way to check for active voice is to measure your use of helping verbs or “to be” verbs like was, will, is, are, am, etc. Instead of, “Our product will help you…” try “Our product helps you…” Simple tweaks make a big difference.36. Lose all the jargon.Every brand has their own acronyms and industry terms that make sense—to them. When you write for humans, you have to keep in mind that just because it makes sense to you, doesn’t mean it will to everyone else. Jargon isn’t just bad, it’s overused and meaningless for your subscribers. How many things out there are “disruptive,” “the Uber for X,” or “#1?” Don’t be that guy.37. Do A CRABS CheckNo not that crabs, the other one. CRABS is a little checklist created by Dave Chaffey author of Total Email Marketing. Before you shoot off your email check for CRABS. CRABS stands for:Chunking – One idea per paragraph, 1 or 2 sentences max for easy reading.Relevance – Stick to the meat, only write about what matters and remove all the fluff.Accuracy – Don’t overpromise and underdeliver on your offer. State what you’re offering exactly to avoid any confusion.Brevity – Get to the point. Stop beating around the bush. Hit all the points you need to, no more no less.Scannability – Check if the most important words and phrases are going to be seen by those who quickly scan. You should be able to pick up on the highlights of your email quickly.38. Don’t use a person’s name more than once per emailA bit of personalisation is fine, but if you overdo it it’s just a little bit creepy. Instead try something different. If you serve a local audience try using their city name in the subject line. Personalization is important just keep it to a limit.39. The ‘You Are not alone’ Subject LineLet your readers know that someone is on their side. You’re that someone who understands their problems, fears, and pains. What keeps them up at night? What makes them feel happy, sad, alone, afraid, disgusted? Target those pain points to get your reader to open the email then make sure the contents provide the solution. Example: The Problem With the 5 Most Asked Interview Questions Example: Your Last Chance for the Adventure of a Lifetime40. The Last Call Formula:Last call: [Name Of Product] closes in [#] hours Example: Last call: SEO That Works closes in 3 hours41. The Don’t Buy This Formula:Don’t buy [Product Name] until you read this Example: Don’t buy Welcome Mat until you read this42. The Social Proof Subject LineExamples: Find Out Who Else is Using [Your Great Product] Learn How the 100 Top Businessmen Benefited from [Your Service] Successful Online Entrepreneurs in [Client’s Location] Use This Strategy to Increase Productivity43. The InvitationYou’re Invited: Come See [Your Company’s] Great New Gallery44. The What If Email Formula:What if [Negative Result] Example: What if Youtube shutdown45. The Never Met/Seen Email Formula:The Most [Hated/Loved] [Person] You’ve Never Met/Seen Example: The most loved salonist you’ve never met46. The Normally EmailFormula: Normally We [Do Something]. You Get It [New Way] Example: Normally we charge $500 for this advice. You get it free.47. The Problem EmailFormula: The Problem With [Insert Problem] Example: The problem with pricing too low48. The Big Mistake EmailFormula: My Big [Topic] Mistake Example: My big self defense mistake49. The Lessons EmailFormula: [Topic] Lessons From A [Weird Source] Example: Programming lessons from a real life ninja50. Quote a B.U.D.A.EXAMPLE: “New York Times: New software KILLS banking” A B.U.D.A. is a Big Undeniable Dominant Authority. The New York Times, Amazon, Google, the FDA, the President of the United States etc. When they make quotes that prove your points, it’s great to use them as subject lines.51. The dotted cliff-hangerA way to use a curiosity is to create a cliffhanger. The cliff hanger is a method that leaves you with the burning question: “What will happen next?”. We see it in any good soap opera (if you believe such a thing exists) or television series. One form of cliff-hanger is easily recognized, the three dotted end. This is the email subject line that ends with …Examples: Secret Escapes Team – On the second day of Christmas… Banana Republic – Shoes don’t make the man, but… HMV – Mr. Grey Will See You Now… (50 shades of Grey promotion) Ann Taylor – Between Sandals And Boots, There’s This…52. The ‘How Can I Help You’ Welcome EmailWhen welcoming a new email subscriber take the opportunity to put the ball in their court. Ask them what they’re looking to get out of your new relationship and how you can best help get them there.53. Have only one CTA for the best conversion rateIn One Email, One CTA on the 500 Startups blog, Susan Su writes the following: “One of the principles I talk about most when I talk about email marketing for growth is “one email, one CTA.”It’s a simple rule: Each email campaign should only have 1 tight, focused call-to-action.Have only one button so that the choices are simple, click through or don’t click through. It’s possible to use more than one instance of your call-to-action for example, ‘Get the resource’ and ‘Learn more’. It’s possible to place the same link in more than one place like your button, inline link, and in your header image.54. Make Subscribers Feel Like They’re Getting Access to Something ExclusiveIt’s no secret that people like to be made to feel special. Use this to your advantage by creating something special with your email list. It’ll encourage much stronger community building amongst your network.Apple does this perfectly with each of its product releases. Instead of waiting in the cold outside an Apple store for the latest iPhone, email subscribers can pre-order one and skip the line. Apple uses a touch of exclusivity with their pre-orders to make their subscribers feel special.55. Make Your Emails Feel like a continuous conversationTreating email like a continuous conversation makes it feel more personal, like a real conversation.For example, say in your email ‘in my last email I told you how we did this, in this email I’ll show you how we built on that. In the next email I’ll show you how it affected our business and what we changed in another part of our business because of it’.56. “People Like You” EffectPersonalization is a powerful tool that makes people feel like you’re speaking directly to them. Emails like this from Airbnb, ‘What people like you do to [achieve goal]’ are personalized by location. Speak directly to your audiences and relate to them using the ‘People like you’ effect to add that extra inclusiveness.57. Leverage the Zeigarnik EffectThe Zeigarnik Effect refers to that feeling that someone gets when something is left unfinished. Waiters are better able to remember things about tables that have unpaid bills than ones that have already paid. Akin to cliff hanger moments in your favourite TV shows.Evernote labels their onboarding emails in a series of 5. If a recipient opens the first email they’re more likely to continue the series, moving onto the second.Technical Email Tips58. Use Countdown GIFs to increase urgency for webinar/event invitation emailsIf urgency is something you’re trying to communicate in your email a countdown timer might help. For a special promotion, contest, or offer a countdown timer will get your audience to act quickly.Litmus breaks down the process of adding a GIF countdown timer to your email in this short tutorial.59. Use CTA URL parameters to pre-fill form fields to decrease work for people and increase conversion rates on the landing pageBy using a prefilled formfield option you can reduce the amount of work your recipients have to do on a landing page form.URL parameters can automatically insert recipient information into a form once they click your email’s CTA. Fields like name, email, business name can all be automatically filled into an event registration landing page form if a recipient clicks on your email CTA.60. Use auto-submit URLs in CTA buttons to auto-register people for webinars direct from the emailHaving auto-submit URLs in your CTA buttons can auto-register people for events like webinars, without them having to fill out a form.If you already have all of their lead information it saves them from having to re-enter it for registration. Simply by clicking ‘register’ they’ll automatically be saved a seat.Download your own PDF copy of this list at http://ift.tt/2i7PqIB