#conversationalmarketing snippect
Explore tagged Tumblr posts
Text
Popups are bad UX. Here’s how you can replace them, and still keep the numbers up.
In the last few years of marketing, as customer acquisition costs have gone up and up, and it has become difficult to get customers to try your new product, marketers have resorted to newer and newer ways of attracting attention.
There have been several of these – the resurgence of the email newsletter, re-marketing, drip campaigns and what not. But I don’t think I’d be too far off if I said that the single most hated of all of these would be the pop-up notification.
Let’s face it. Pop-ups are annoying. There is really no way in which you can justify pop-ups in an aesthetic sense. They turn up when you are in the middle of something, ask you for your details, and if you dismiss them, in some cases, even turn up again. Pop-ups by definition are interruptive not user-friendly.
Why then, have most people been using them all this while?
Because they work, at least for a while.
Read the full article at Snippect.
0 notes
Text
The Best AMP Templates For Lead Conversion
The great thing about Google’s AMP project is that because it’s an open-source platform, there are tech nerds who have already solved any and every problem you may encounter. This is especially useful if you’re short of a developing team.
When it comes to building your webpage, this means you can just browse through the zillions – yes, zillions – of premade templates instead of making your own from scratch. This can save you time, energy, and big bucks.
If you’re looking to convert your leads, there are a few things you need to keep in mind. The first is, of course, speed. This is one place where the faster you unload all you have to offer, the better it is for your visitors. Use templates that load quickly on mobile devices and get rid of all the unnecessary gunk.
Read the full article at Snippect.
0 notes
Text
Best AMP Templates for Magento
If you’re a brand focused on e-commerce, chances are that you’ve already heard of Magento.
Built on an open-source technology that provides online merchants a flexible shopping cart system and control over the design and functionality of the online store, Magento is one of the best e-commerce platforms available today.
Nowadays, the typical shopping experience can be summarised with just three components: see, search, and shop. See something you like, search it on your smartphone, and add it to your cart. Sound familiar?
Find out more about it on Snippect
Follow Snippect on: Facebook | LinkedIn | Twitter
Source: https://blog.snippect.com/best-amp-templates-for-magento/
0 notes
Text
3 Stages to Converting Your Blog Visitors
The most searched term on Google for lead conversion is “Converting Blog Visitors into Subscribers”. This does not surprise us.
The Problem
We have spoken with several companies that focus on content marketing — from startups and all the way up to the unicorns of the industry and they all seem to have the exact same issue — We get hundreds of, thousands of visitors per month on our blog but our conversion is at less than .000 (drifts away).
Instinctively you ask them “hey, why spend the kind of money in getting visitors to your blog if they don’t convert. Why not just use that budget towards generating more leads in the channels that actually work?”.
Find out more about it on Snippect.
#marketing#conversationalmarketing#snippect#leadconversion#customerengagement#conversational marketing
1 note
·
View note
Text
Introduce context into your visitor conversations. No, really!
One of the problems current chat solutions have is the sameness of them all.
Popping up at the bottom right hand corner of business websites, chat widgets with chatbots and sometimes live chat agents ask visitors what they are looking for, and attempt to start a conversation from there.
We all know this. We have been talked to by this chatbots in these cute little boxes.
And sometimes we have replied, and got what we came to the website for.
But what about the other times?
The times we have been annoyed and didn’t want to speak to anyone but were hounded by the chatbot until we left. The times that the questions the chat agent was asking us were not relevant because he did not know in what context you were there on the site.
And there have been a few of these times for all of us.
Read the full article at Snippect.
0 notes
Text
How my quest to buy a tie led me to my startup -Snippect
I was out buying a tie, and it was urgent. That’s when we came up with the idea for Snippect.
If that sounds too big a jump, let me rewind and tell you what actually happened.
Last year, as we were building Acebot, our conversational survey solution, we found ourselves in the United States, prepping to present at an event.
Now bear in mind that we are nerdy, startup folks who weren’t really paying any attention to ‘what to wear’, until the very last minute. It was then that we realized we had to be properly attired for a presentation of this scale, and that I, personally, had to get a tie!
Rushed into the first store I saw, turned out to be a Bloomingdales, where I promptly got lost.
The large store and its cavernous, maze like aisles meant that I ran around in circles looking for where the ties were, scaring myself and everyone around, before I was rescued by an amazing sales rep. He asked me to follow him and made sure I found what I was looking for.
REad the full article at Snippect.
0 notes
Text
The Top 9 Tools That You Need for CRO
If you’re still unsure about what CRO is, you really need to catch up! CRO is a tool of the future. We’ve already given the low down here.
But here’s a recap, CRO stands for Conversion Rate Optimisation – a systematic process of increasing the percentage of users that take a desired action on your website or blog.
CRO is almost like hiring a private detective for each independent user of your website, tracking their movements, seeing what makes them click, what actions they take and what actions (you’d like them to take, but) they don’t.
With this information, you tweak, poke, change, evolve, sustain, retain and ensure they keep coming back to your page and they start and continue to convert to tangible customers. So where do we hire these private detectives?
Read the full article at Snippect.
0 notes
Text
6 Digital Marketing Technologies You Absolutely Need in 2019 to Grow Your Business
In a globalized digital-first world, consumers are no longer discovering brands like they once used to in the good ol’ days.
If you remember your grandmother snipping out an ad with a coupon from a newspaper, imagine her sending you a DM on Instagram about an upcoming sale as the 21st century equivalent.
We’ve come a long way since print and radio – and for good reason. Now, things are faster, more user-friendly, streamlined, interactive, and most importantly, more accurately measurable and some would say, effective.
In this share-first, read-later age, how do you integrate the latest in tech to help your brand expand? What’s the latest in tech, anyway?
We’ll break it down for you. Every great business must focus on six critical areas in the digital plane in order to target and reach customers, and then retain them.
Read the full article at Snippect.
0 notes
Text
Pop-ups – To use or not to use – That is the question in 2019
Getting them to your page is barely half the battle anymore. Keeping them there is key. How, then, do you convert a potential customer? Let’s start with the basics.
You put together a perfect high scoring title.
You pay for analytic software and put in hours of research to ensure it’s everything you want it to be. You promote it on several channels and you see traffic pouring in. What now?
This is the tricky part. You want your consumers to stay engaged, but you just have a wall of text in an age with billions of them.
How do you make sure your customers stay on yours?
Read the full article at Snippect.
0 notes
Text
The Best AMP Templates for WordPress
If your website is already on WordPress, transitioning to Google’s AMP format for mobile is a simple and quick process that won’t require a lot of tech knowledge on your end.
However, just because it’s fairly uncomplicated, doesn’t mean your manual conversion will be completely hurdle-free. To ensure it is, try out a template that works for your brand to make sure your website looks clean and navigates easy.
No matter what your website’s goal is – selling a product or distributing breaking news – there is an AMP-compatible WordPress template out there for you.
Find out more about it on Snippect.
0 notes
Text
Best Alternative to HelloTars
The Woes of Advertising
When I’m out shopping, there’s nothing more annoying than an over persistent salesperson that follows you around the store (you can literally feel them breathing down your neck). Similarly, while I’m online nothing pushes my buttons more than nagging chatbots (and pop-ups, of course).
Don’t get me wrong, having conversations is great. If I had to choose between a jump-scare pop-up or a chat box, I’d choose the latter. But at the end of the day, no one really loves picking between the lesser of two evils. So in an ideal world, your method of advertising would be one that isn’t considered an evil in the first place.
Find out more about it on Snippect
0 notes
Text
Bye Bye HelloBar! Hello Snippect!
We are in the age of consumerism. We are spoilt for choice, speed, and convenience. Everything is served to us on a silver platter, or more accurately, a gold plated smartphone. As a business owner, you want to invest wisely.
You want to invest in a product that gives your consumers a flawless user experience. Information must be delivered to the user both quickly and efficiently.
Attention spans are shorter, tabs are constantly being open and shut, one glitch, one annoying pop-up and the user has clicked the dreaded x.
So how do we keep your users engaged even before they are committed to your product or service?
Find out more about it on Snippect.
0 notes
Text
The Best AMP Templates for Landing Pages
Your landing page is your first impression. But you already know this.
What you may not know is how important all the invisible things are in addition to the design and navigation of your landing page. In a mobile-first world, the amount of time it takes your landing page to load could be the reason a visitor chooses to leave – or stay.
Additionally, when websites aren’t developed specifically for mobile, they end up looking very- to put it lightly – offwhen loading on mobile devices. Whether it’s wonky fonts, contorted images, or just general glitchiness, the problems with loading desktop-built websites on mobile are countless.
Google’s AMP project has been developed to make your landing page the best version of itself. From loading your landing page in under 10 seconds to ensuring its design stays responsive no matter what type of screen you’re loading it from, AMP templates help you stay quick and current in a day and age when people are distracted by videos of cute puppies eating lettuce.
Find out more about it on Snippect
0 notes
Text
AMP for E-commerce: The Guide to Growing Your Business
As an ecommerce business, your website is your most important (and perhaps only) sales portal. Don’t let your customers escape to the nether realm.
Instead, ensure your website is developed efficiently enough to guide your visitors to make a purchase. The best way to do that? Google AMP. In a mobile-first world, users are shopping everywhere – while commuting to work or sitting on the toilet (face it, it’s a reality).
No matter where they’re using their smartphone, your website needs to load fast enough so you won’t lose your leads. With Google AMP’s instant page load, your customers can navigate your website quickly and find exactly what they want, easily.
Find out more about it on Snippect
0 notes
Text
9 Best AMP Templates for HTML websites
HTML is like the carbon of the internet, for those of you that didn’t take Chemistry in school, carbon is the building block of life. HTML is the building block of webpages. These building blocks need to be transferred into the blocks that we carry around in our pockets: smartphones. HTML describes the structure of a web page semantically and had originally included cues for the appearance of the document.
But, the best of websites often fall short when it comes to their smarter, smaller, more portable counterparts. So to remedy that, we rounded up 9 best AMP templates for HTML websites:
Find out more about it on Snippect
0 notes
Text
How to Convert More with AMP Websites
When it comes down to it, your decision to switch to a Google AMP website (check out our previous blog post here to learn all about them) or not may boil down to how much easier and more efficient it is to convert your leads and ultimately close them. As riveting as it would be to tell you what happens in theory, let’s take a look at some real-life examples to observe how AMP webpages can boost your conversions.
Only Up from Here, Baby
Leading news magazine India Today has been running successfully since 1975. While a lot of things have changed in the past 40 or so years, the internet is probably what has most influenced India Today’s distribution and readership in recent years. As of today, 77 percent of all their online users access their website through mobile devices. This means only one thing – their mobile platform has to kick some serious butt.
Find out more about it on Snippect
0 notes