#dalì mask

[wedgeantill]

La Casa de Papel-gifs alphabet challenge ↪ M: Mask of Dalì

[salantami]

The 2022 edition of Venice mask carnival held from Saturday February 12 to Tuesday March 1 under the Artistic Direction of Massimo Checchetto, set designer of the Teatro La Fenice.

“Remember the Future” is the title chosen for this carnival and is inspired by a quote from Salvador Dalì: And most of all I remember the future.

Photo credit :

https://www.instagram.com/p/CaFkQbCK7MZ

[artbloggerwannabe-blog]

[dilebe06]

Drama che devo vedere

Number

3 days

38 task force

49 days

A

Awaken

Across The Ocean To See You

Answer for heaven

Arsenal Military Academy

Arang and the magistrate

Are you human too?

A gentleman dignity

Age Of Legends

Angel’s last mission: love

Ancient Detective

A girl and the three sweethears

Adolescence Medley

A love Story: You Are The Greatest happiness of my life

About is love

Alice in Borderland

A Girl Like Me

B

Bad Family

Bad thief, good thief

Biblia Koshodou

Bad Buddy

Bloody Monday 2

Bokura No yuki

Boss

Brother Beat

Bridal Mask

Bitter man

Bride of Century

Bloody Romance

Boss and me

Black Dog

Best Mistake

Back to 1989

Beyond Evil

Broker

Bossam: Steal The fate

Boku No Satsui Ga Koi Wo Shita

Blue Birthday

Be Loves In House: I Do

Be Yourself

Bad and Crazy

Bangkok Breaking

Beging Again

Bulgasal

Because of Love

C

Chuno

Count Your Lucky Star

Class of lies

Cruel Romance

Crime Squad

Can you hear my heart?

Chimera

Crash Landing on You

Crush

Chief kim

Candle in the tomb

Cubic

Cheese In The Trap

Criminal Minds

Choosing Spouse

Cosmetology high

Cambrian Period

Cross Fire

Crime Puzzle

Cheat me, if you can

D

Delightful girl, choon hyang

Don Quixote

Deam High

D Day

Don’t disturb My Study

Doctor Stranger

Detective Chinatown

Delayed Justice

Destiny’s Love

Defendant

Doctor Prisoner

Duel

DTC

Dokgo Rewind

Deja Vu

Dream Detective

Danger Less Detective

Drawing Sword 3

Death Notify:the  Darker

Dreaming Back To The Qing Dinasty

Dalì And The Cocky Prince

Do dream

Distortion Girl

Devil’s diary

Doctor John

Dear my name

E

Evasive inquari Agency

Empress ki

Extraordinary You

Eagles and Youngster

Emergency Couple

F

First Romance

Fated To love you

Falling for innocent

Fight for my way

Fly The Jumper

Forever Love

Fairyland Lovers

Falling Into You

Find Me in Your Memory

fall in love

Father Is Strange

For Married Doctress

Flower Of Evil

fantasy Westward Journey

Fake Motion: Takkyu No Osho

F4 Thailand

Futatsu No Spica

Final Life

Falling Into Your Smile

Feel good To die

G

Goblin

Gold

Guardian

Graceful family

Ghost Doctor

Go Ahead

Good casting

Gu Family Book

Gakeppuchi Hotel

Gap Dong

General’s Lady

Go! Goal! Fighting

Gokkou No Kaidan

Gank Your Heart

Gossip Box

Gekiryuu

H

Hammer Session

Harvest Villa

Healer

History of the Salaryman

Hito Ni Yasashiko

Hello Dear Ancestor

Hot Blooded Youth

Her private Life

Hyena

Hot Girl

Hunting

Hua Jai Sila

hard Nut!

Hello Debate Opponent

Horimiya

Hi School - love On

High And Crush

Holy Land

He Is Psychometric

High and Low: episode 0

Higambana Keishicho Sasa Nake ka

Here’s My plan

Heart by heart

I

I do, i do

Ikebukuro West Gate park

Iris

Irish Uppercut

I Cannot Hug You

Iljmae

I Hear Your Voice

In A Class Of Her Own

Introverted Boss

I’m Tee, me Too

Inference Notes

In house marriage honey

In Youth

it’s ok to not be ok

I am the head teacher

Inspector Koo

i need romance

i am the years you are the stars

J

Jin

Juui Dolittle

just an encore

Just between lovers

Joy of Life

jealousy Incarnate

Jirisan

Juvenile Justice

K

Kairos

Kazoku No Uta

King 2 Hearts

K2

Kekkon aite Wa Chusen De

Kiss Goblin

King Of Dramas

Kill me, heal Me

Kill It

Ko- One

Kill For Love

keita yamaneko

keita Hatsukoi

Kindapping Game

L

Liar Game

Lucky Seven

lawless lawyer

love with flaws

Love Lasts forever

Life

Life Of Mars

Love me if you dare

Legend Of Fei

Laa Tah Chon

Lookout

Love Unexpected

Love And The Emperor

Lovely Writer

Love Scenery

Love Crossed

Let me be your knight

Lovers of the red sky

love at night

L.O.R.D

Lie to love

M

Makete, Katsu

Master of Study

Mikeneko Holmes no Suiri

Monster

Mr. Brain

My girl

My Girlfriend is a gumiho

Melo Is My Nature

May I Blackmail you?

moon lovers

My Holo Love

My Sassy girl

Mad Dog

My Temporary

Moonshine And Valentine

Mr. Temper Abd Nam Jung Gi

Majurat See Nam Pueng

Mr Fox and miss Rose

my dear lady

My secret hotel

My Little princess

master devil do not kiss me

My absolute boyfriend

Midas

My Housband Oh Jak Doo

Miss Devil

Money Flawer

Moon embrancig the sun

My love from the star

Missing You

Miman keisatsu

My lover’s Secret

Miss Hammurabi

Marriage, not Dating

Mystic Pop up bar

Mouse

My Mister

My Nighbour can’t Sleep

Master Of Study

Miss Gu Who Is Silent

My Heroic Husband

My Poseidon

Manner Of Death

My Unfamiliar Family

Memorist

Misaeng

Mine

Moonlight

Medical Examiner Dr. Qin

Magical Space- Time

Marriage Contract

Missing Noir M

Mysterius Love

My Engineer

Meet By Window

Miss Crow With Mr. Lizard

Meet me @1006

N

Naniwa Shonen

Nihonjin No Shiranai nihongo

Nine:9 Time Time travel

Nirvana in Fire

Nobunaga Concerto

Naked Fireman

Nakuna, Hara- chan

Nighborhood Hero

Noble, My Love

New Face

Nueng Dao Fah Diew

Nobody Know

O

Once More Heartbeat

Ouran High School Host Club

Ouroboros

Oh My Sweet Liar

Ph My Geum Bi

Oh My Boss

Omotesando Koukou Gasshoubu

Ojiichan wa 25 sai

Oniichan, gacha

P

Personal Taste

Princeless

Pride

Prosecutor Princess

Protect The Boss

Prison Playbook

Professional Single

Parallel Love

Perfect Couple

Perfect World

Pride And prejudice

Please Feel At Ease Mr Ling

Punch

Pied Piper

Please, Come back Mister

Police University

Player

Pop Out Boy!

Pretty Ugly

Prodigy healer

Q

Qing Qing Zi jin

Queen: love or War

R

Reply 1988 / 1994 / 1998

Rooftop Prince

Rookie Historian Goo Hae Ryo

Runaway - Aisuru kimino tameni

Rescue

Refresh man

Rakshasa Street

Regenge Note

Rebel: ThiefWo Stole The people Prelude

Reunited Worlds

Racket Boys

Risho hanzai gakusha

Remember: War Of the Sun

Reset

S

Scent of Woman

School 2013

Shut Up: Flower Boy band

Signal

Stars Falling Form The Sky

Sungkyunkwan Scandal

Sweet Combat

Switch Girl!!!

Search: WWW

Six Flaying Dragons

Smile

Suspicius Partner

Switch: change the world

She was pretty

Spark

Sly and Single again

Something Abount 1 percent

Standing in the time

Start Up

Sirius

Sabpaak Jai Naai Jomying

Secret Royal Agent: Joseon

Sweet First Love

Sisyphus: The Myth

She is One

Sekai Wa 3 De Dekite Iru

Shuttle love Millennium

Solomon’s Perjuty

Simple Man

Special Affair team TEN

Serendepity

Stealth walker

Spy

Shiritsu Bakaleya Koukou

T

Tantei Gakuen

The Great Show

The Penthouse

The Tale of Nokdu

The Fiery Priest

Touch Your Heart

Tumbling

The World Owes Me A First love

The Scholar Who Walks the Night

The Stoy Of Ming Lan

The King’s Avatar

Take Care Of The Young Lady

Tong: memories

Time beetween dog and wolf

The Secret life of my secretary

The Lies Within

The Sound of your heart

Tokyo Bandwagon

The legend Of Monster

The master’s Sun

The best Hit

The king of Dramas

team bulldong: off duty invastigation

The Wonder Woman

The Privileged

The Best of you in my mind

The romance of tiger and Rose

The Golden Eyes

The K2

Tenchuu yamino Shiokinin

The beauty inside

The Night Of the Comet

the Song Of Glory

The Sweet Girl

Time teaches Me To love

The Universe’s Star

Tomorrow With You

Two Cops

The game: Towards Zero

Two Weeks

Thirty But Seventeen

the love By hypnotic

terius Behind Me

The Sand Princess

The Goddess Of revange

The Sword And Brocade

The Spies Who Love Me

The Emperor: Owner Of The Mask

Twelve Legends

Taxi Driver

The victim’s Game

The World Beetween Us

The Disguiser

The Gifted

The Sleuth Of Ming Dynasty

The Dance Of The Storm

The Imperial Coroner

Time Flies And You Are Here

Tunnel

The Suspicius Housekeeper

The Day Of Becoming You

The Devil Judge

The Road: The Tragedy Of One

The City Of Chaos

The Great Shaman Ga Doo Shim

The Blooms At Ruyi Pavilion

The Bond

The Veil

The Smile Has Left Your Eyes

U

Under the power

Unexpected heroes

U- prince Series: The Single Lawyer

Umareru

Untouchable

Unexpected

Unforgettable Love

Until We Meet Again

V

Voice

Vincenzo

W

Warrior baek Dong Soo

W

When The Camellia Blooms

Welcome to Waikiki

When i see you again

While you were sleeping

Wanted

WATCHER

Welcome 2 life

When a snail fall in love

Wacko At Law

When We Were Young

White

War

We best Love: N.1 For You

We Best Love: Fighting Mr. 2nd

Why Ru?

Well Dominated Love

Y

You’re all Surrounder

Yong-jiu grocery store

You Are My Hero

Youth Of May

Yong Pal

Yumi’s Cell

Z

[metvmorqhoses]

i just came across your blog from your amazing art taste. how did you come to get into such classical striking styles? from your love of donna tartt i assume it carried through to other art forms. what are some of your favourite artists or themes (could be visual, musical, literary etc)?

first of all, thank you from the bottom of my heart because this ask really made my day, you’re a sweetheart.

actually, i think if i have to track down a literary origin point for my art taste (even if it’s not entirely true it all originated in that specific way, it’s truer to state i was born with it, i would roam around the louvre or versailles at six and already feel so in awe and in my element, or i would arrive in rome at nine and feel home), but the real turning point of my artistic taste was the art for art’s sake movement, walter pater and oscar wilde. only ten years later i discovered donna tartt, and i had already graduated from my classics high school and in general studied the classics for ten years - yes, donna tartt added a great deal of beauty in my life, but i was already completely part of that world, so to speak.

it’s so difficult to list all the artists, and styles, and in general all the beauty that daily inspires my life, the right answer would be, “everything that strikes me within and that i find beautiful”, and that can be literally anything, but i can try, for art’s sake :)

art genres and movements:

mythology, classicism, neoclassicism, medioeval art, romanticism, gothic, surrealism, baroque, high renaissance art, impressionism, pop-art, street art, urban art, and photorealism.

aesthetics:

dark magic, classicism, dark and soft mythology, dark academia, pretentiousness and dandyism

authors:

sophocles, euripides, sappho, homer, ovid, oprheus, plato, saint john, catullus, seneca, lucanus, héloïse, petrarch, dante, boccaccio, machiavelli, kyd, marlowe, shakespeare, keats, hölderlin, goethe, byron, mary shelley, shelley, the bronte sisters, walter pater, oscar wilde, baudelaire, de saint-exupéry, hugo, dumas, woolf, joyce, d’annunzio, ungaretti, montale, quasimodo, lewis, talkien, fizgerald, pessoa, saramago, kundera, nietzsche, tartt, pullman, rowling, carey, weis, hickman, bulgakov, nabokov, rushdie, salinger, colli, baricco, pirandello, calasso, kerenyi, proust, my dead poets and, obviously, myself.

books:

the greek myths, the poetic edda, the orphic hymns, the bacchae, iphigenia in aulis, the iliad, the metamorphosis, the letters of abelard and héloïse, the divine comedy, the prince, the spanish tragedy, tamerlaine the great, marlowe’s doctror fausts and goethe’s doctor faustus, macbeth, romeo and juliet, the tempest, a midsummer night’s dream, julius caesar, the modern prometeous, jane eyre, wuthering heights, walter pater’s the reinassaince, the picture of dorian gray, the profundis, the importance of being earnest, the flowers of evil, the little prince, la esmeralda, the count of montecristo, the three musketeers, mr dallaway, the waves, orlando, paradise lost, the dubliners, the pleasure, the chronicles of narnia, the lord of the rings, the silmarillion, the great gatsby, the book of disquiet, blindness, the unbearable lightness of being, the greek tragedy, thus spoke zarathustra, his dark materials, harry potter, the kushiel’s legacy, the dragonlance saga, the secret history, the goldfinch, the little friend, the name of the rose, lolita, the master and margarita, the satanic verses, the greek sapience, oceansea, silk, remembrance of things past, the wedding of cadmus and armonia, the catcher in the rye, the elegance of the hedgehog, dracula, the phantom of the opera, elective affinities, the sorrows of young werther, venus in furs.

painters, sculptors and artists:

caravaggio, botticelli, da vinci, michelangelo, canova, dalì, klimt (who is my absolute favorite), fontana, de chirico, marina abramovich, waterhouse, dicksee.

directors:

lars von trier, baz luhrmann, wes anderson, michael gondry, the wachowski sisters, sorrentino.

movies:

only lovers left alive, her, eternal sunshine of the spotless mind, mood indigo, nymphomaniac, dogville, manderlay, melancholia, antichrist, breaking the waves, moulin rouge!, the great gatsby, birdman, beginners, as good as it gets, trainspotting, fight club, amelie, breakfast at tyffany’s, submarine, seeking a friend for the end of the world, frank, american beauty, dead poets society, kill your darlings, the book thief, the importance of being earnest, joan of arc, elizabeth: the golden age, the name of the rose, the best offer, the great beauty, the trials of oscar wilde, the hours, the phantom of the opera, the mask of zorro, thelma, gone with the wind, troy, la haine, orlando, lord of the rings, dragonheart, ladyhawke, interview with the vampire, bram stocker’s dracula, last tango in paris, dangerous liasons, this beautiful fantastic, the dreamers, band a part.

tv series:

sherlock, the young pope, penny dreadful, sense8, kidding, westworld, peaky blinders, the man in the high castle, genius, the tudors, versailles, vikings, the 100, the handmaid’s tale, poldark, outlander, game of thrones, da vinci’s demons, dracula, the originals, the count of montecristo.

musicals:

the phantom of the opera, love never dies, notredame de paris, the lion king, les miserables, anastasia, le moulin rouge,

music:

leonard cohen, medieval organ music, tom waits, lana del rey, helsey, lou reed, bright eyes, all disney honestly, chopin, laura marling, natalie merchant, bjork, roberto vecchioni, the phantom of the opera: 25th anniversary soundtrack, love never dies: london soundtrack, fabrizio de andrè, nick cave, placebo, kamelot, adele, 30 seconds to mars, elton john, ramazzotti, bocelli, evanescence, zucchero, sinatra, garbage, hans zimmer, jeff buckley, david bowie, mina, pink floyd, mumford & sons, oasis, nostalghia, queen, notre-dame the paris italian soundtrack, sia, the cure, the phantom of the opera italian sound track, lucifer’s sound track, U2, wagner.

those are just a few off the top of my head, but i’m sure i forgot thousands. hope you’ll enjoy them tho, and being inspired by them as i am!

[art-streams-blog]

"Valentine Hugo grew up in an enlightened and open-minded family with a professional painter for a father. After earning a certificate to teach drawing, she was admitted to the École des beaux-arts in Paris in 1907, and spent time in Jacques Fernand Humbert’s workshop. Her first participation in the Salon des artistes français took place in 1909. Her passion for music and dance led her to complete a number of dancer studies and exhibited her pastel sketches and wax paintings on wood at the Théâtre des Champs-Élysées in 1913. For the fashion illustrations she published in Lucien Vogel’s La Gazette du bon ton, she favoured wood engraving techniques. In 1916, she exhibited a few illuminated manuscripts at the Barbazanges gallery in Paris. She also designed costumes for Jacques Copeau and the Théâtre du Vieux-Colombier workshop in 1917. In 1919, she married Jean Hugo, Victor Hugo’s great-great-grandchild. From then on, she alternated between creating disguises and “puppet-masks” for the Noailles and Beaumont costume balls and designing costumes and sets with her husband for theatre productions (Romeo and Juliet, 1924)." - Excerpt from awarewomenartists.com ___ Visit #valentinehugo to see more works by this amazing artist! Please consider subscribing to @artstreams for more artist Showcase’s like this! ___ ___ #eluard #pauleluard #pauléluard #frenchboy #frenchart #frenchartist #frenchartists #surrealistart #surrealistartist #surrealistartists #surrealism #surrealismart #surrealismphotography #surrealismo #darksurrealism #surrealisme #popsurrealism #dali #dalì #picasso #picassomuseum #womenartists #womenartist #femaleartist #femaleart #femaleartists #arthistory #arthistorynerd https://www.instagram.com/p/B-7Xm2OHYjn/?igshid=3gx96xqbr5o9

[somepeoplecallmepennacchio]

I was tagged by both @iariotact and @as-high-as-the-highest-heavens to do this. Thank you! I don’t have got 20 things interesting enough to mention, I’ll come up with something, hope I won’t disappoint you 😂

Rules: list 20 facts about yourself and then tag 10 other blogs you’d like to get to know better (I think I’m gonna break the latter rule though!)

1: I could live off cheese forever, I just love it, almost any kind of it 2: I’ve never driven on a highway 3: I love buying make up and beauty products and I end up not even using all of them. I’m actually good at doing make up but I’m lazy and have so little time in the morning that I put the littlest effort in the task and most of it goes into putting foundation and powders to hide my greenish complexion 4: I had my first boyfriend at 19 y.o. 5: I love crosswords puzzles and when I don’t have any, sometimes I do math expressions and equations to relax instead 6: In my school career I studied English, German, French and Spanish, I went to university to become an interpreter/translator but I dropped out and regret it 7: My shoe size is 35.5 in Italy, that would be 3 in the UK and 5/5.5 in the USA 8: I have no siblings 9: I’m pretty vulnerable to colds and flus 10: When I was in high school I had a friend who convinced me a guy she knew liked me, so she had me going out with her group of friends to meet him. Unfortunately whenever I joined them he was never there and she had a different excuse every time. After a while I learned from a common friend none of that was true, since one day this girl made fun of me in front of other people from my class saying the guy barely remembered me after seeing me once and wasn’t interested at all, but I believed otherwise. The curious thing is I didn’t even like the guy before she told me he was into me, so to this day I still don’t know why she made up the whole story, except for maybe being purely evil. I think this is easily the worst thing that’s ever been done to me 11: Since I started working on an underwear shop, I tend to look at the breast of every woman I see and guess their size, kind of mentally measuring, but not on purpose, really without thinking/noticing 12: I’m loud when I sneeze and I feel I can’t fully trust people who sneeze silently or abort their sneezes weirdly and sort of swallow them 13: There’s an old Italian giallo/horror movie from the 70s I watched by mistake when I was a child and scared me so much I still can’t watch it. I can’t even mention it without remembering the damn music theme and a few scenes, like a fucking person in a mask coming out of a painting and two little girls playing with dolls and one of them torturing and “killing” the other girl’s doll … and I only watched it once like 30 years ago! I don’t think it’s that scary itself anyway, it’s just the past traumatic experience. I literally can’t say loud or write the title of the movie without feeling nauseous, so I won’t 14: I own a guitar but I can’t play it 15: Just like @as-high-as-the-highest-heavens I’ve been given a baseball bat as a present although I don’t play the game and still have it, I keep it in a drawer 16: I’m pretty hairy by nature, I shave or wax every part of my body, except for my arms and forearms, that’s the only area where I’ve got very few or no hair 17: I’ve often been told I have a nice voice (speaking, not singing, I can’t sing) 18: Turner and Dalì are my favourite painters 19: I never wear skirts 20: I have a high pain tolerance

Thank you and sorry for the weird stuff!

[cento40battute]

Helena Rubinstein compie 115 anni: vogliamo celebrare il compleanno dell’impero creato da Madame raccontandovi la sua storia fatta di intuizioni geniali, coraggio, bellezza e innovazione

Helena Rubinstein

“Bellezza è potere. Il più importante di tutti”. Era questo il motto di Helena Rubinstein, una donna la cui vita dovrebbe essere un’ispirazione per tutte noi. Nata nel 1872 nel ghetto ebreo di Cracovia, Helena fu la prima di otto sorelle. A vent’anni, i suoi genitori decisero che si sarebbe dovuta sposare con un vecchio vedovo facoltoso. Non era quello però il destino che Helena avrebbe voluto per se stessa: rifiutò quindi il matrimonio e, a 22 anni, partì da sola per l’Australia, con in mano solo una valigia contenente dodici vasetti di crema per il viso fatta in casa dalla madre. Piccola di statura, con la pelle bianchissima, i capelli corvini e una personalità incredibile, Helena Rubinstein conquistò immediatamente le donne australiane che iniziarono a chiederle consigli di bellezza. Così, Helena si rese conto di detenere un segreto che avrebbe potuto cambiare la sua vita per sempre: conosceva il segreto della bellezza.

Un tesoro in valigia

Helena si mise allora all’opera: il suo obiettivo era quello di ricreare la formula della sua crema casalinga. E, ovviamente, ci riuscì. Grazie al passaparola i suoi trattamenti diventarono popolari in tutto il paese, tanto che nel 1902 Helena aprì il suo primo negozio, la Maison de Beauté Valaze: fu il primo istituto di bellezza moderno. Ma Helena non si fermò: decise di partire alla conquista dell’Europa. Qui diventò un’icona parigina, protagonista dei ritratti di artisti del calibro di Man Ray, Picasso e Dalì e simbolo di seduzione, forza e libertà. Ma non era ancora abbastanza per l’ambiziosa Helena Rubinstein, che allo scoppio della prima guerra mondiale fece di nuovo la valigia e, insieme al marito e a due figli, partì alla volta di New York, dove trovò la sua più temibile avversaria ad aspettarla: Elizabeth Arden. Ma Madame non si fece intimorire: iniziò a insegnare la bellezza anche alle dive di Hollywood, fondò il suo primo salone di bellezza maschile, continuò a creare e vendere prodotti anche durante la seconda guerra mondiale, poi tornò in Europa per ricostruire i saloni distrutti dal conflitto.

Madame Rubinstein lavorò sempre, senza sosta, fino al giorno della sua morte, arrivata nel 1965: aveva 93 anni e il suo concetto di bellezza aveva conquistato ben 30 paesi nel mondo

Helena Rubinstein: dal 1902 al servizio della bellezza

La storia di emancipazione, riscatto sociale, innovazione, ambizione e determinazione che vi abbiamo appena raccontato è inscindibile dalla storia del brand che oggi conosciamo tutte e che porta il nome della sua fondatrice: Helena Rubinstein.

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Dal 1902 a oggi sono passati tanti anni, per l’esattezza 115, e in tutto questo tempo il marchio Helena Rubinstein ha creato la storia di bellezza delle donne. Partita dal nulla, la visionaria Helena inventò la prima crema idratante Valaze (1900), quella che aveva portato con sé per terra e per mare e che aveva fatto la sua fortuna, aprì il primo istituto di bellezza moderno (1902), creò il primo trattamento con l’ausilio dell’elettricità (1907), la prima classificazione per tipo di pelle (1910), la prima maschera agli ormoni (1934), il primo trattamento anti-età (1956).  

Helena Rubinstein cavalcò anche la passione per il make-up che si andava diffondendo inventando il primo mascara waterproof (1939), il primo mascara automatico (1958), un fondotinta alle fibre di seta, un fard, una cipria colorata per opacizzare il viso. E non dimentichiamo la sua innovazione in campi quali la bellezza maschile o la beauty therapy per i malati.

2018. Un anno ricco di sorprese e innovazioni

Attualmente Helena Rubinstein è stato rilevato da L’Oréal, che dal 1988 incarna la filosofia e l’ambizione che diedero vita al marchio. Così, con la mission di offrire alle donne tutto il potere della bellezza, L’Oréal ha permesso a Helena Rubinstein di sviluppare prodotti ancora più complessi, come il primo trattamento alla vitamina C pure, il primo trattamento effetto lifting, i trattamenti a base di cellule staminali vegetali o gli interventi cosmetici su misura.

E non è finita qui: il 2018 sarà un anno ricco di sorprese e innovazioni per Helena Rubinstein, che darà vita a nuovi, inperdibili prodotti. Primi fra tutti, i nuovi arrivati che vanno a completare la linea Powercell, diventeranno i nostri alleati numero uno durante la nostra frenetica vita cittadina. Sappiamo tutte che i ritmi di vita frenetici e stressanti intaccano l’energia auto-rigenerativa della pelle, ma poche sono a conoscenza del fatto che questa scoperta è stata fatta proprio dai laboratori Helena Rubinstein. Per questo, il brand potrà presentare a gennaio una nuova beauty routine formata dalla crema notte ricostituente Night Rescue, dalla maschera anti-inquinamento Anti-Pollution Mask e dall’illuminatore contorno occhi 24h Eye Care.

A febbraio invece arriveranno tre nuovi trattamenti della linea Re-Plasty: l’attivatore di luminosità Light Peel, l’innovativo siero in crema schiarente Laserist e il siero idratante e antiossidante per le labbra Age Recovery Lip Soak. Per l’estate, infine, potremo divertirci con il nuovo make-up firmato Helena Rubinstein: verranno infatti lanciate sei nuances di The Essentials Lipgloss, sei di ombretto in crema The Essentials Cream Shadows e il mascara Lash Queen Sensual Blacks. Ne riparleremo prossimamente.

La particolare attenzione dedicata all’innovazione non si sostituisce in alcun modo al piacere dei sensi: in Helena Rubinstein infatti tuti i trattamenti vengono studiati per trasformare l’applicazione in un’esperienza sensoriale attraverso texture piacevoli e gestualità esclusive.

115 anni di Helena Rubinstein: più di un secolo di innovazione

“Non esistono donne brutte ma solo donne pigre”, rivelava Madame Rubinstein: lei, che bella non lo era mai stata, era diventata comunque un’icona di seduzione grazie alla sua dedizione alla bellezza. “Se le donne dedicassero 30 minuti al giorno alla loro bellezza, lavorando bene, guadagnerebbero 5 anni”, spiegava ancora Madame, come ha voluto sottolineate anche la scrittrice e giornalista Michèle Fitoussi nella biografia dal titolo Helena Rubinstein, la donna che inventò la bellezza (ed. Cuzzolin). Non a caso oggi Helena Rubistein è un marchio premium dedicato principalmente ai trattamenti antietà, basati sui principi di protezione, idratazione e innovazione che Helena in persona insegnava già ai primi nel 1900.

Helena Rubinstein oggi

E, per continuare a percorrere la strada segnata da Madame più di un secolo fa, c’è bisogno di qualcuno che abbia un’energia incredibile e uno spirito incrollabile, proprio come Helena Rubinstein. Questo qualcuno, da dieci anni a questa parte, è Elisabeth Sandager, direttore di Helena Rubinstein, chiamata non a caso “Prodigious Women”.

“Abbiate uno spirito combattivo, continuate ad arrampicarvi e fate solo ciò in cui credete pienamente. Non mollate mai” è il motto di Elisabeth Sandager, che ha iniziato la sua carriera proprio con L’Oréal. Elegante, radiosa, determinata e mossa dal mantra “tutto è possibile”, noi pensiamo che, se Madame Rubinstein avesse potuto scegliere il suo successore alla direzione del suo impero, avrebbe scelto proprio Elisabeth Sandager. Parlando a nome del brand, il direttore oggi può affermare che “ogni giorno, ci nutriamo del patrimonio straordinario tramandatoci dalla nostra fondatrice per concepire le innovazioni di domani. Il percorso e il temperamento di Helena Rubinstein ci spingono quotidianamente a dar prova di audacia, a liberarci dalle convenzioni per offrire alle donne il potere della bellezza. È un onore per noi poter celebrare i 115 anni della marca. Siamo fieri della nostra storia e della nostra evoluzione. E continuiamo a lavorare per esserne fieri domani”.

Federica Miri

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Helena Rubinstein: 115 anni di bellezza Helena Rubinstein compie 115 anni: vogliamo celebrare il compleanno dell’impero creato da Madame raccontandovi la sua storia fatta di intuizioni geniali, coraggio, bellezza e innovazione…