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Data science is a field of study that works with enormous amounts of data utilizing contemporary technologies and methodologies to uncover hidden patterns, obtain valuable information, and make business decisions. Datamites provides online data science training in Los angeles.
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By: Benjamin Ryan
Published: Oct 24, 2024

[ That’s a quote from a talk that pediatric gender medicine doctor Johanna Olson-Kennedy gave in which she was dismissing concerns about young people potentially regretting getting double mastectomies for a gender transition. ]
Some of the biggest names in the pediatric gender medicine field are part of an entrenched global trend in which they prioritize the transgender advocacy mission over honest and direct science. They hide inconvenient research findings. And they seek to prevent other researchers from even asking questions that might yield inconvenient answers. Supporting them is a cabal of activists and LGBTQ nonprofits standing at the ready to bully and cancel any scientists or journalists who might bring to light any of the more questionable aspects of pediatric gender medicine.
This pattern is not just limited to Children’s Hospital Los Angeles’ Dr. Johanna Olson-Kennedy. If you haven’t already heard, according to reporting in The New York Times, this major leader in the pediatric gender medicine field has been sitting on null findings from her National Institutes of Health–funded study of puberty blockers for gender dysphoric children because, she said, publishing them would prove politically inexpedient. (I wrote about an undercover video of her talking about mastectomies here.)
Where have we heard this story before?
Let’s take a trip across the pond to the British National Health Service’s now-shuttered pediatric gender clinic, GIDS. (I encourage you to read all about this troubled clinic in Hannah Barnes’ book Time to Think. Make sure to get the new 2024 U.S. paperback, which has a vital new epilogue.) After it was founded in 2011, GIDS’s leaders sought to recreate the findings of the original Dutch protocol that was first cultivated in the mid-1990s and that ultimately gave rise to the global pediatric gender-transition treatment movement during the 2000s and 2010s.
But the British team failed. They did not find a substantial benefit from providing puberty blockers to gender dysphoric children by following the Dutch protocol. So did these researchers alert the world to their troublesome findings? Did they send a word of caution to a field that by then was circumnavigating the globe, setting up what would soon be hundreds of pediatric gender-clinic outposts?
No, they kept their failure secret.
It wasn’t until Oxford sociologist Michael Biggs became suspicious and ultimately rooted out the truth that the GIDS clinicians finally owned up and published their failed study.

Also in England, the NHS’s Cass Review, which was published in April after a four-year effort to assess pediatric gender medicine at home and worldwide, sought to assess the long-term outcomes of the wider population of former GIDS patients. But the adult NHS gender clinics refused to share their de-identified data on those now-adult patients, providing only specious reasons for their refusal.
Now it seems as if the NHS will ultimately force them to do so. But for now, the world is poorer for not having that data. Because this entire field is compromised by a woeful lack of long-term data, in particular about the more recent cohorts of gender-dysphoric adolescents who have undergone gender-transition treatment, and whose profiles are vastly different from those kids who entered the original Dutch study.
After the Cass Review came out, activists went into overdrive to tell wild falsehoods about it, as I reported at the time. Hilary Cass, the pediatrician lead author of the report, was appalled, and told a reporter that those activists were harming children.
There are also plenty of examples of academics being discouraged from even asking research questions that might lead to an answer that would prove inconvenient for the pediatric gender medicine movement. Take, for example, the trio starting a long-term study to assess whether rapid-onset gender dysphoria is a true phenomenon. These three seasoned investigators have had to self-fund their research and are subject to persistent derision and scorn by trans activists for daring to ask difficult questions about this medical field and about the reasons for the recent surge in trans identification in natal girl adolescents in particular.
One of those three investigators, physician-researcher Dr. Lisa Littman, spoke to me for my article on The Trans Tipping Point in the New York Post. She said of the activists who attack her: “It’s as if their loyalty is to the transition interventions and not to the long-term health and well-being of transgender-identified young people.”

Here’s another example. When UCL neuropsychologist Sallie Baxendale sought to obtain peer review for her review paper about what scientists know—and don’t know—about the neuropsychiatric impacts of puberty blockers, here was what happened, according to what she wrote in Unherd:
None of the reviewers identified any studies that I had missed that demonstrated safe and reversible impacts of puberty blockers on cognitive development, or presented any evidence contrary to my conclusions that the work just hasn’t been done. However, one suggested the evidence may be out there, it just hadn’t been published. They suggested that I trawl through non-peer reviewed conference presentations to look for unpublished studies that might tell a more positive story. The reviewer appeared to be under the naïve apprehension that studies proving that puberty blockers were safe and effective would have difficulty being published. The very low quality of studies in this field, and the positive spin on any results reported by gender clinicians suggest that this is unlikely to be the case. Another reviewer expressed concerns that publishing the conclusions from these studies risked stigmatising an already stigmatised group. A third suggested that I should focus on the positive things that puberty blockers could do, while a fourth suggested there was no point in publishing a review when there wasn’t enough literature to review. Another sought to diminish an entire field of neuroscience that has established puberty as a critical period of brain development as “my view”.
Dr. Baxendale ultimately published her vital review paper, which concluded: “Critical questions remain unanswered regarding the nature, extent and permanence of any arrested development of cognitive function associated with puberty blockers. The impact of puberal suppression on measures of neuropsychological function is an urgent research priority.”
Meanwhile, the American Academy of Pediatrics has assured the public in its 2018 policy statement on the gender-affirming care method that puberty blockers are “reversible.” Twenty Republican attorneys general recently sent a stern, probing letter to the AAP, suggesting that that claim, which they assert is false, violates consumer protection laws. A lawsuit is likely imminent. The AAP is already being sued by a detransitioner over the statement. The original legal complaint lambasts the AAP for never responding to Canadian sex researcher James Cantor’s scathing fact check and critique he published of the policy statement in 2019.
Personally, I don’t think the claim that puberty blockers are reversible is definitively false, given what science is able to tell us at this time. But on the flip side, we also know that it is not definitely true either. As Dr. Baxendale’s paper demonstrates, there remain too many substantive and unanswered questions about how using drugs that throw vital human development processes out of synch might impact a young person, possibly for the rest of their lives.
The AAP announced in August 2023 that it was going to conduct a systematic literature review of the evidence behind pediatric gender medicine—and then never said another word about it. The authors of such reviews are expected to publish their methodology in advance, and the there is no sign that the AAP has done so.
Then there’s the World Professional Association for Transgender Health, or WPATH, which as the Alabama attorney general’s subpoenas have revealed and Jesse Singal reported for The Economist in June, suppressed systematic literature reviews about this field that it commissioned from Johns Hopkins. And after a Biden Health official and the AAP strong armed WPATH into removing the age restrictions on gender-transition treatment and surgeries in the update to its trans-care guidelines in 2022, WPATH president Dr. Marci Bowers coordinated for the leadership to lie about why they had done so. All of this is detailed in scathing, unsparing detail in the Alabama AG’s amicus brief to the Supreme Court, which argues that the court should uphold Tennessee’s law banning pediatric gender-transition treatment.
And in the wake of today’s news about Dr. Olson-Kennedy, we have an example of yet another front in this battle over pediatric medicine: the sheer denial and deflection coming from transgender activist Ari Drennen of Media Matters and the LGBTQ “media watchdog” GLAAD. As you can see from the tweet below, all they could do in the face of such a damning report was deflect.

This makes me wonder: What exactly is GLAAD’s endgame? This is the same nonprofit that had the temerity to condescend to the New York Times last year and falsely claim that the “science is settled” on pediatric medicine with their protest truck they drove around the Times building in Midtown Manhattan.

The science is, of course, not settled. No science is. It is always evolving, in particular in this tempestuous and troubled field of pediatric gender medicine. And there are many people in this wider movement who are seeking to suppress the full, ever-changing truth from coming to light.
At the center of this story is a burgeoning population of very troubled children. They are owed the best science possible. They are owed the truth, whatever that might be.
==
I previously posted about Olsen-Kennedy's tone-deaf endorsement of medical mutilation.
Imagine a medical study of a cancer treatment that was found to be ineffective, which was then covered up. Why would a report about that coverup need to quote people who had had cancer? These fanatics think we're stupid.
People wonder why the trust in our institutions is so low. It's because they keep producing this kind of fraud, which isn't science any more than Intelligent Design is science.
When the devoutly Christian John Templeton Foundation funded a study on intercessory prayer, they were forced to publish it, even though it found that it was ineffective. Or worse.
Conclusions Intercessory prayer itself had no effect on complication-free recovery from CABG, but certainty of receiving intercessory prayer was associated with a higher incidence of complications.
These genderists are doing religious proselytization.
#Benjamin Ryan#Johanna Olsen Kennedy#medical scandal#medical corruption#medical malpractice#fraud#medical fraud#scientific fraud#this is not science#science#gender affirming care#gender affirming healthcare#gender affirmation#academic corruption#religion is a mental illness
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adidas and LES MILLS Unveil Innovative New Training Offering Built for Next Gen Fitness Fans

Meeting the most active generation where they are - adidas and Les Mills debuted first chapter of partnership, delivering over 10,000 workouts over the course of the weekend at LES MILLS LIVE L.A.
Training offering built alongside international research across 16–26-year-old next gen athletes reveals ‘Strength’ training as their top workout type[1] whilst 68%[2] say they are more likely to exercise in high-energy training spaces
New science-backed strength workout LES MILLS SHAPESÔ presented with adidas had its global launch at LES MILLS LIVE L.A. supported by adidas’ innovative training wear – Dropset 2 and the FW23 Strength Collection
This weekend, adidas and Les Mills took to the stage in Los Angeles, the home of fitness, for LES MILLS LIVE L.A. – the biggest event of its 2023 world tour. The two sports powerhouses showcased the future of training with world-class Les Mills trainers captivating thousands of fitness fans including adidas athletes Nia Dennis, Giselle Rodriguez and Francheska Martinez. Stronger together, the two brands launched some of the most powerful fitness programs, supported by adidas’ latest strength product innovations, with a focus on building a stronger mind and body for a worldwide community. The partnership is underpinned by membership rewards and benefits across adiClub and LES MILLS+, to create access like never before for members across the world.
To get closer than ever to the next gen community’s training attitudes and behaviours the partnership leverages data gathered from over 4,000 16-26-year-olds. Harnessing the knowledge that in the gym, 71% of Gen Z athletes enjoy bodyweight training, 63% practice Pilates, while 57% like to do yoga sessions[3], the partnership launches brand new workout LES MILLS SHAPES, presented with adidas. Expertly developed to meet the needs of the next gen, the strength-focused workout is inspired by Pilates, barre, and power yoga. The program has undergone rigorous testing with the next-gen community by scientific experts, with a University of the Fraser Valley study unearthing key improvements it can have on performance. This includes, back and abdominal endurance – helping to build core control and functional strength.
Complementing the new workout, and as part of adidas’ commitment to training as a sport, the collaboration spotlights its next iteration of high-performance adidas training apparel and footwear – the Dropset 2 and FW23 Strength Collection. With ‘Strength’ training revealed as the number one workout type for this community, the products have been designed to provide optimal fit and performance for this type of training.
Worn by world-renowned Les Mills trainers for the filming of LES MILLS SHAPES, presented with adidas,plus additional strength-based workouts, the adidas Dropset 2 features a low midsole drop height to provide athletes with a flatter grounding for stability and alignment, all whilst helping to distribute weight evenly when transferring force from feet to the ground. Whilst the Strength Collection brings comfort and functionality to the fore, made in part with at least 30% recycled materials, each piece incorporates adidas’ AEROREADY technology, to help the athlete feel dry during every power move.
With 72%[4] of 16-26 year old regular exercisers working out both in the gym and outside of it – LES MILLS SHAPES presented with adidas will be available both on the LES MILLS+ Training App and in-gym from early August. Providing the next generation with access, value and rewards, the partnership will offer members of adidas’s free global membership programme - adiClub - with generous discounts for LES MILLS+ Training App subscriptions. They’ll also have the opportunity to unlock redeemable adiClub points every time they complete an in-app Les Mills workout, including LES MILLS SHAPES presented with adidas. For more details on discounts and how to sign up, please follow this link.

















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Welcome back to Haul of Fame, your must-read beauty roundup for new products, new ideas and some surprising data from Mrs. Meghan Sussex and her new ShopMy beauty picks. Included in today’s issue: Alleven, Alpyn, Augustinus Bader, Beauty Creations Cosmetics, Beekman 1802, Bliss, Carolina Herrera, Charlotte Tilbury, Estée Lauder, Fenty Beauty, Granado, Haus Labs, Hourglass, Hppy Skin, Ilia, Kopari, Laneige, Hourglass, Manicurist, Neutrogena, Ouai, Paris Hilton, Pat McGrath Labs, RMS, Scentbird, Subtl, Toty, Victoria’s Secret, Voesh, Yensa, Ziip and Emil the goat. But first… My college education was jammed with beauty lessons, but they happened in dorm rooms, not classrooms. On the syllabus: Practical Applications of MAC Lipglass, thermal physics and the GHD flat iron and the psychology of rave eyeliner.Caitlyn Miller, 20, is getting more legit training. A junior at the Savannah College of Art and Design (SCAD), Miller is pursuing a degree in the Business of Beauty and Fragrance, a program launched in 2018 to better prepare students for careers at cosmetics brands and perfume houses. Caitlyn’s course load includes “Retail Buying Simulations” and “Product Design for Customer Experience.” In December, she traveled to Seoul and Tokyo with 16 other students to join several Allure editors for beauty branding workshops, and to visit the offices of Shiseido and Amore Pacific. “We learned about the customer journey and how it’s changed because of AI, and how ‘conversational selling’ uses authenticity and storytelling to elevate the appeal of luxury brands on social media,” Miller said, sounding more like a marketing manager than an undergrad. According to Jessica Cruel, the editor-in-chief of Allure and Self, this is partly the point. “The study of beauty is the study of business,” said Cruel, who gave class project feedback to SCAD students on the Asia trip, and again in Savannah last month during a “Beauty Unlocked” program that led 300 students through beauty career panels with L’Oréal and Rare Beauty executives. “When colleges and universities include beauty in their curriculum, they are highlighting science, marketing, economics, anthropology, art.” Cruel said it’s gratifying to see beauty embraced by academic institutions on the same level as political science and finance. “There are so many career paths in the industry. ... Universities are now giving their students direct pathways to them.”Those pathways include a cosmetic science program for potential product chemists at Spelman College in Atlanta, a Cosmetics and Fragrance Marketing program at the Fashion Institute of Technology (FIT) in Manhattan, a Beauty Marketing and Project Development Associate’s Degree at Arizona State University’s FIDM campus in Los Angeles and a Beauty Entrepreneurship course at London’s University of the Arts.Programs in Fashion Merchandising and Buying have been around for decades, training talent at major apparel retailers (and helping retain them). A similar beauty track doesn’t exist — yet — so schools like SCAD fill in the blanks with guest mentors like Cruel, partnerships with brands and a 98 percent employment rate for graduates, who have gone on to work at companies including Estée Lauder, Summer Fridays and Tatcha. Meloney Moore, the associate dean who leads SCAD’s beauty endeavours, explained the school’s goal is to create “the next generation of creative leaders.”It makes sense why universities, for which tuition is a primary revenue stream, would be interested in attracting highly engaged students in a specialised program. But why should brands be paying attention, and potentially paying money, to be part of beauty curricula? College campuses are living sample pools of target emerging markets, featuring the highest concentration of under-25 consumers per square foot. When Allure let SCAD students test products for its annual Readers Choice Awards, it built additional content for the magazine while exposing young shoppers to new, and potentially beloved, everyday products and tools. For many young people, college is also where brand loyalty for luxury brands gets deep. Embed your logo in a brain that’s still developing its frontal cortex, and you might make a neural pathway straight to the next fragrance juggernaut, as LoveShackFancy has proven with their wildly popular collegiate pop-ups and corresponding fragrance sales. There’s also an HR benefit. Training students to be beauty grenadiers gives all facets of the industry — chemistry, economics, design, storytelling — a stronger foundation. At SCAD, for example, Moore asks recruiters and CEOs what skills their employees don’t have yet, then creates new course units and assignments to build them. Lately, that’s included pitching products under stressful situations, which SCAD students refine by practicing their skills in small rooms meant to resemble elevators, boardrooms and, in one exercise, even the business-class section of an airplane. Parsons School of Design has a similar course geared to fashion and beauty startups, and another that explains influencer metrics and casting strategies. “We’re really being taught to think like executives and founders,” said Miller, the SCAD beauty major, who finishes her degree in 2026 and will likely become a lip gloss zillionaire soon after. After serving as a final project mentor for SCAD students like Miller last month, Cruel agreed. “Some of these student-created brands were as ready for ‘Shark Tank’ as the brands on the real show,” she said. “During several presentations, I was wondering, ‘Wait, are these kids taking investors?‘” She laughed. “Maybe we should talk.” What else is new…SkincareIn January, Bliss hired comedian and “elder Millennial” avatar Iliza Shlesinger to chide Sephora Kids in an ad for “adult skincare.” On Mar. 21, they launched a complete acne system that seems geared to those same teens and tweens, including a toner, spot treatment and spray. Of course, 40-somethings also deal with zits, but this feels like a youth play. It was a busy week for Beekman 1802: On March 21, the goat-milk skincare brand from Schenectady, NY rescued Emil, the imperilled kid (that’s baby goat) of Lumon (that’s from “Severence”). On Mar. 25, it launched aluminium-free deodorant sticks for $20 each. The moisturising formula is mysterious and important.I’m kind of scared of Ziip’s new Dot device, which looks like a tiny neon life preserver, zaps acne with macro and nano currents and comes with a clear conducting gel. If you are not freaked by (lab-tested and safe) gizmos like this, it’s available as of Mar. 24 online.On Mar. 25, videos about Kopari’s Sunglaze Sheer Setting Mist hit 50 million views on TikTok. The brand said that the spray’s viral “glassy skin” effect has bumped up their social media following by 600 percent and caused the $34 product to sell out at Revolve Beauty, but it’s still available on their DTC website.Estée Lauder just did something… cool. On Mar. 25, the brand dropped a new campaign with Kristen Bell that reframes its storied, and somewhat staid, Advanced Night Repair Cream as a “sleep dupe.” This term is a.) smart b.) fun c.) likely making other brands mad.(“Sleep dupe” seems so simple, but coming up with a tagline like that is super hard!) Unsurprisingly, the creative agency Shadow — which also handles E.l.f. and body care label Eos — was involved. Alpyn’s Super Sculpt Serum hit Sephora on Mar. 25. It’s a “face and neck” formula that claims to cover everything, and instead of a neck cream’s heavy texture, this one boasts a cool gel formula. Last month, Neutrogena unveiled a Tate McRae sponsorship. On Mar. 26, they announced a partnership with the World Surf League and pro athlete Caroline Marks. Wavy-haired blondes, you seem to have the upper hand on $14.99 sunscreen tubes…We can finally talk about the worst-kept secret in beauty: Augustinus Bader’s The Mineral Sunscreen, an SPF 50 formula that hit shelves on Mar. 26 after it was pumped through the Mark Hotel at a lush cocktail party in January, and then landed in every beauty editor’s kit this month. The $140 formula promises both anti-aging and sun protection benefits, with a silky texture that’s nearly identical to the brand’s signature moisturiser.Would you drink a black tea and rosé cocktail? Would your skin? On Mar. 26, Voesh poured one out for its Exfoliating Body Wash, a $19 black tea and rosé formula that’s also available in hinoki, fig and neroli scents. You know how in France, they flash-freeze fruits and veggies at their ripest so you can enjoy super-fresh produce all year? Hppy Skin is aiming to do the same thing with its Shelf-Stable collection, a skincare sextet that “preserves and enhances whole-food antioxidants at peak potency.” It debuted on Mar. 26.Toty’s Reversa Retinol serum hit embattled indie retailer Thirteen Lune on Mar. 27, with niacinamide and tranexamic acid, which is also used to encourage blood clotting after an injury or medical procedure. It’s $89 and promises to calm skin instead of irritate it — a rare but welcome claim for a retinol. (“Huge if true,” etc.) This is cool: Paris Hilton gave the first peek of her skincare line, Parívie, to Linkedin. On Mar. 27, the Beverly Hills blonde announced a line “that reflects my journey, my philosophy, and my vision of timeless, iconic beauty.” Like most things on Linkedin, these words are meant to sound powerful despite their lack of actual info. But the brand site reveals a wisp of blonde hair and a pink bedazzled mirror that looks like it could be super-fun. MakeupOn Mar. 19, Alleven introduced Instant Glow, a pearlescent liquid highlighter that can double as an eye glaze. It’s sheer, buildable and so unbelievably pretty, I’m afraid it was once mean to me in high school. Flower power, but make it eyeshadow. On Mar. 21, Pat McGrath Labs debuted Petalmorphosis, a $128 compact with 10 shades, including a deep matte emerald called Nocturnal Bloom that might be a cult favourite if they sell it separately. Subtl’s stackable Lip Glaze pots rolled out on Mar. 21. They come in five shades, including a nipple-pink called “undone” (cute) and retail for $15 each.We knew it would happen: After pistachio conquered the fragrance aisle and the runways, it hit the nail salons. On Mar. 21, Manicure introduced its latest Deauville collection, a pastel trio with creamy pink, ceramic blue and the same muted light green as a La Durée macaron. Yensa’s Beauty Bronzing Drops dropped on Mar. 24, with a satiny finish and a formula that includes chia. Boomers, Gen-X and Millennials will begin singing the infomercial song; Gen-Z will fondly remember the ingredient from an Erewhon smoothie. Haus Labs launched its Power Sculpt Velvet Bronzer on Mar. 28. It’s a powder-to-creme formula available in eight shades. Pro tip: Double up on these buildable formulas and use them as eyeshadow too.RMS dropped a Cashmere Matte version of its Eyelights cream shadow on Mar. 26. The formula has a matte pearl finish and comes in eight nearly-neutral shades, including a pallid grey that founder Rose-Marie Swift said is inspired by a shade she used to paint on Gisele’s eyelids.If you would like another lip gloss — and even if you wouldn’t — Fenty Beauty is here to tempt you. Its Gloss Bomb Oil launched three new shades on Mar. 26, including a lilac shimmer and a rosy brown that’s the stuff of ‘90s school dance dreams.The brown mascara offerings continue! Last week, Lisa Eldridge did the honours. On Mar. 26, it was Ilia’s turn with a chocolate-coloured version of its Limitless Lash Mascara. Beauty Creations Cosmetics debuted a Barbie collaboration on Mar. 27, which fascinated me because #Barbiecore is waning, to the point where someone is unloading all their hot pink Christian Louboutin inventory on The RealReal. When I asked founder Esmeralda Hernandez what would make Barbie merch sell in 2025, she said, “We see this collaboration as an opportunity to tap into both Barbie fans and beauty enthusiasts” and cited the brand’s “strong nostalgic appeal and its evolution towards diversity, inclusivity and empowerment” as elements that might create staying power. The collection includes 10 beauty items like lip oil, sponges, shadows and “pink setting powder,” all priced under $20.Gracie Abrams is the new face of Hourglass Cosmetics. Starting Mar. 27, you can see her glowy cheekbones on digital and print ads. To announce the partnership, she did a video for The Zoe Report and tight interviews with Bazaar and Vogue — quite a change from just a few years ago, when celebrities would do 10+ chats for a campaign launch, which was often structured like a movie press junket, with separate looks pulled by top stylists. On that note: Kim Cattrall is Charlotte Tilbury’s latest face, representing the Pillow Talk Soul Mates collection of heart-shaped compacts and gilded lipsticks. Cattrall is beloved, witty and hot — all the things Tilbury’s brand represents — and the fact that she’s 68 years old brings home the point that unlike Mad Happy crop tops, makeup doesn’t have an “age out” date, and neither do the bombshells who wear it. Cattrall’s chosen chat site was Elle.com, where her accompanying interview and Dolce Vita-esque photos will likely fuel more social media chatter around a future “White Lotus” role. (Can she be Tanya’s sister, investigating her gruesome death?)On Mar. 28, Armani Beauty finally released its Vertigo Lift Mascara ($32) with a proprietary “Infinity Loop” brush that was apparently road-tested at the recent Oscars on winners Mikey Madison and Zoe Saldaña. Laneige will unpack two fresh Glaze Craze shades, the deep purple Blueberry Jelly and the light pink Strawberry Sprinkles, on Mar. 29 — but technically, they debuted on influencer Golloria’s TikTok page on Mar. 22. Their shine is mesmerising. HaircareOuai launched a St. Bart’s leave-in conditioner on Mar. 27 that merges its best-selling scent with a super-effective detangling formula. Founder Jen Atkin calls the franchise “a vacay to stay” (smart) and has lots of insights into how and why her brand keeps winning on Chrissy Rutherford’s “Fwd Joy” podcast.FragranceHappy Birthday, Victoria’s Secret Bombshell! On Mar. 21, the fragrance turned 15, the same age as its most devoted customer. To celebrate, they threw a model-packed bash in Manhattan’s Meatpacking District that doubled as a packaging reveal: The $60 scent is now available in a substantial crystal bottle that looks more than a bit like Chanel’s Coco Mademoiselle. “Grosse Point Garden Society” is a new NBC drama that feels like “Pretty Little Liars” crossed with a British reality show about orchids. It stars Aja Naomi King and Anna Sophia Robb, and now Scentbird has “a trio of fragrant elixirs” to celebrate it. They debuted on Mar. 25, along with perfume bundle boxes inspired by each character. Naturally, one of them includes Juliette Has a Gun.Even if you don’t know the name Quentin Bisch, you’ve definitely smelled his work. The Givaudan nose created Carolina Herrera’s runaway hit fragrance Good Girl, along with Parfums de Marley’s best-selling Delina. On Mar. 26, he introduced Brasilis, a citrus-based scent for the South American heritage label Granado with mandarin, mint and lemon. The packaging is old-school to mirror Grandao’s roots as a traditional Brazilian pharmacy — think C.O. Bigelow, but with açaí. And finally…What is the Meghan Markle Effect on beauty now that her ShopMy page is live? It’s still very early — as of this writing, we’re two days in — but let’s look at some numbers. The beauty page was thoughtfully curated to include lots of indie labels with female founders, including Thrive Causemetics and Summer Fridays. The formulas she recommends are excellent; she has amazing taste. But so far, none of the name-checked ShopMy brands are sold out, and none are getting any notable lift on Google Search. Contrast this with the more niche, more expensive fashion brands that told The Wall Street Journal’s Chavie Lieber they saw an immediate lift in sales after appearing on “With Love, Meghan." Of course, a Netflix appearance is different from a ShopMy page, and because Mrs. Sussex is naturally beautiful, it’s trickier to say, “I want that blush” when you look at her. A striped La Ligne sweater has more visibility. But here’s where things get wild: After Mrs. Sussex recommended a light pink Beyond Polish gel lacquer, the colour got nearly 12,000 clicks to its landing page, according to the site’s own visible counter. Per that same counter, the average Beyond Polish bottle gets 135 clicks, which means Meghan spiked their engagement by over 8,000 percent. That means even if Mrs. Sussex isn’t directly driving immediate sales, she’s creating a new customer pathway that is instant and pretty extraordinary. The gap lies between that brand excitement and the click-to-buy model of ShopMy, which is what will presumably send direct cash to the Sussex house. Another snag: When People and E! report on Mrs. Sussex’s ShopMy picks, they use their own affiliate links, so if you’re learning about her Saie highlighter preference on InStyle.com and not on M.S.’s direct page, the media outlet gets the cash instead. Meanwhile, in a stroke of wild luck, the killer Clare Waight Keller x Uniqlo trench coat recommended by Mrs. S. is still available online in every size — and it’s on sale. Score.Sign up to The Business of Beauty newsletter, your must-read source for the day’s most important beauty and wellness news and analysis. Source link
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Welcome back to Haul of Fame, your must-read beauty roundup for new products, new ideas and some surprising data from Mrs. Meghan Sussex and her new ShopMy beauty picks. Included in today’s issue: Alleven, Alpyn, Augustinus Bader, Beauty Creations Cosmetics, Beekman 1802, Bliss, Carolina Herrera, Charlotte Tilbury, Estée Lauder, Fenty Beauty, Granado, Haus Labs, Hourglass, Hppy Skin, Ilia, Kopari, Laneige, Hourglass, Manicurist, Neutrogena, Ouai, Paris Hilton, Pat McGrath Labs, RMS, Scentbird, Subtl, Toty, Victoria’s Secret, Voesh, Yensa, Ziip and Emil the goat. But first… My college education was jammed with beauty lessons, but they happened in dorm rooms, not classrooms. On the syllabus: Practical Applications of MAC Lipglass, thermal physics and the GHD flat iron and the psychology of rave eyeliner.Caitlyn Miller, 20, is getting more legit training. A junior at the Savannah College of Art and Design (SCAD), Miller is pursuing a degree in the Business of Beauty and Fragrance, a program launched in 2018 to better prepare students for careers at cosmetics brands and perfume houses. Caitlyn’s course load includes “Retail Buying Simulations” and “Product Design for Customer Experience.” In December, she traveled to Seoul and Tokyo with 16 other students to join several Allure editors for beauty branding workshops, and to visit the offices of Shiseido and Amore Pacific. “We learned about the customer journey and how it’s changed because of AI, and how ‘conversational selling’ uses authenticity and storytelling to elevate the appeal of luxury brands on social media,” Miller said, sounding more like a marketing manager than an undergrad. According to Jessica Cruel, the editor-in-chief of Allure and Self, this is partly the point. “The study of beauty is the study of business,” said Cruel, who gave class project feedback to SCAD students on the Asia trip, and again in Savannah last month during a “Beauty Unlocked” program that led 300 students through beauty career panels with L’Oréal and Rare Beauty executives. “When colleges and universities include beauty in their curriculum, they are highlighting science, marketing, economics, anthropology, art.” Cruel said it’s gratifying to see beauty embraced by academic institutions on the same level as political science and finance. “There are so many career paths in the industry. ... Universities are now giving their students direct pathways to them.”Those pathways include a cosmetic science program for potential product chemists at Spelman College in Atlanta, a Cosmetics and Fragrance Marketing program at the Fashion Institute of Technology (FIT) in Manhattan, a Beauty Marketing and Project Development Associate’s Degree at Arizona State University’s FIDM campus in Los Angeles and a Beauty Entrepreneurship course at London’s University of the Arts.Programs in Fashion Merchandising and Buying have been around for decades, training talent at major apparel retailers (and helping retain them). A similar beauty track doesn’t exist — yet — so schools like SCAD fill in the blanks with guest mentors like Cruel, partnerships with brands and a 98 percent employment rate for graduates, who have gone on to work at companies including Estée Lauder, Summer Fridays and Tatcha. Meloney Moore, the associate dean who leads SCAD’s beauty endeavours, explained the school’s goal is to create “the next generation of creative leaders.”It makes sense why universities, for which tuition is a primary revenue stream, would be interested in attracting highly engaged students in a specialised program. But why should brands be paying attention, and potentially paying money, to be part of beauty curricula? College campuses are living sample pools of target emerging markets, featuring the highest concentration of under-25 consumers per square foot. When Allure let SCAD students test products for its annual Readers Choice Awards, it built additional content for the magazine while exposing young shoppers to new, and potentially beloved, everyday products and tools. For many young people, college is also where brand loyalty for luxury brands gets deep. Embed your logo in a brain that’s still developing its frontal cortex, and you might make a neural pathway straight to the next fragrance juggernaut, as LoveShackFancy has proven with their wildly popular collegiate pop-ups and corresponding fragrance sales. There’s also an HR benefit. Training students to be beauty grenadiers gives all facets of the industry — chemistry, economics, design, storytelling — a stronger foundation. At SCAD, for example, Moore asks recruiters and CEOs what skills their employees don’t have yet, then creates new course units and assignments to build them. Lately, that’s included pitching products under stressful situations, which SCAD students refine by practicing their skills in small rooms meant to resemble elevators, boardrooms and, in one exercise, even the business-class section of an airplane. Parsons School of Design has a similar course geared to fashion and beauty startups, and another that explains influencer metrics and casting strategies. “We’re really being taught to think like executives and founders,” said Miller, the SCAD beauty major, who finishes her degree in 2026 and will likely become a lip gloss zillionaire soon after. After serving as a final project mentor for SCAD students like Miller last month, Cruel agreed. “Some of these student-created brands were as ready for ‘Shark Tank’ as the brands on the real show,” she said. “During several presentations, I was wondering, ‘Wait, are these kids taking investors?‘” She laughed. “Maybe we should talk.” What else is new…SkincareIn January, Bliss hired comedian and “elder Millennial” avatar Iliza Shlesinger to chide Sephora Kids in an ad for “adult skincare.” On Mar. 21, they launched a complete acne system that seems geared to those same teens and tweens, including a toner, spot treatment and spray. Of course, 40-somethings also deal with zits, but this feels like a youth play. It was a busy week for Beekman 1802: On March 21, the goat-milk skincare brand from Schenectady, NY rescued Emil, the imperilled kid (that’s baby goat) of Lumon (that’s from “Severence”). On Mar. 25, it launched aluminium-free deodorant sticks for $20 each. The moisturising formula is mysterious and important.I’m kind of scared of Ziip’s new Dot device, which looks like a tiny neon life preserver, zaps acne with macro and nano currents and comes with a clear conducting gel. If you are not freaked by (lab-tested and safe) gizmos like this, it’s available as of Mar. 24 online.On Mar. 25, videos about Kopari’s Sunglaze Sheer Setting Mist hit 50 million views on TikTok. The brand said that the spray’s viral “glassy skin” effect has bumped up their social media following by 600 percent and caused the $34 product to sell out at Revolve Beauty, but it’s still available on their DTC website.Estée Lauder just did something… cool. On Mar. 25, the brand dropped a new campaign with Kristen Bell that reframes its storied, and somewhat staid, Advanced Night Repair Cream as a “sleep dupe.” This term is a.) smart b.) fun c.) likely making other brands mad.(“Sleep dupe” seems so simple, but coming up with a tagline like that is super hard!) Unsurprisingly, the creative agency Shadow — which also handles E.l.f. and body care label Eos — was involved. Alpyn’s Super Sculpt Serum hit Sephora on Mar. 25. It’s a “face and neck” formula that claims to cover everything, and instead of a neck cream’s heavy texture, this one boasts a cool gel formula. Last month, Neutrogena unveiled a Tate McRae sponsorship. On Mar. 26, they announced a partnership with the World Surf League and pro athlete Caroline Marks. Wavy-haired blondes, you seem to have the upper hand on $14.99 sunscreen tubes…We can finally talk about the worst-kept secret in beauty: Augustinus Bader’s The Mineral Sunscreen, an SPF 50 formula that hit shelves on Mar. 26 after it was pumped through the Mark Hotel at a lush cocktail party in January, and then landed in every beauty editor’s kit this month. The $140 formula promises both anti-aging and sun protection benefits, with a silky texture that’s nearly identical to the brand’s signature moisturiser.Would you drink a black tea and rosé cocktail? Would your skin? On Mar. 26, Voesh poured one out for its Exfoliating Body Wash, a $19 black tea and rosé formula that’s also available in hinoki, fig and neroli scents. You know how in France, they flash-freeze fruits and veggies at their ripest so you can enjoy super-fresh produce all year? Hppy Skin is aiming to do the same thing with its Shelf-Stable collection, a skincare sextet that “preserves and enhances whole-food antioxidants at peak potency.” It debuted on Mar. 26.Toty’s Reversa Retinol serum hit embattled indie retailer Thirteen Lune on Mar. 27, with niacinamide and tranexamic acid, which is also used to encourage blood clotting after an injury or medical procedure. It’s $89 and promises to calm skin instead of irritate it — a rare but welcome claim for a retinol. (“Huge if true,” etc.) This is cool: Paris Hilton gave the first peek of her skincare line, Parívie, to Linkedin. On Mar. 27, the Beverly Hills blonde announced a line “that reflects my journey, my philosophy, and my vision of timeless, iconic beauty.” Like most things on Linkedin, these words are meant to sound powerful despite their lack of actual info. But the brand site reveals a wisp of blonde hair and a pink bedazzled mirror that looks like it could be super-fun. MakeupOn Mar. 19, Alleven introduced Instant Glow, a pearlescent liquid highlighter that can double as an eye glaze. It’s sheer, buildable and so unbelievably pretty, I’m afraid it was once mean to me in high school. Flower power, but make it eyeshadow. On Mar. 21, Pat McGrath Labs debuted Petalmorphosis, a $128 compact with 10 shades, including a deep matte emerald called Nocturnal Bloom that might be a cult favourite if they sell it separately. Subtl’s stackable Lip Glaze pots rolled out on Mar. 21. They come in five shades, including a nipple-pink called “undone” (cute) and retail for $15 each.We knew it would happen: After pistachio conquered the fragrance aisle and the runways, it hit the nail salons. On Mar. 21, Manicure introduced its latest Deauville collection, a pastel trio with creamy pink, ceramic blue and the same muted light green as a La Durée macaron. Yensa’s Beauty Bronzing Drops dropped on Mar. 24, with a satiny finish and a formula that includes chia. Boomers, Gen-X and Millennials will begin singing the infomercial song; Gen-Z will fondly remember the ingredient from an Erewhon smoothie. Haus Labs launched its Power Sculpt Velvet Bronzer on Mar. 28. It’s a powder-to-creme formula available in eight shades. Pro tip: Double up on these buildable formulas and use them as eyeshadow too.RMS dropped a Cashmere Matte version of its Eyelights cream shadow on Mar. 26. The formula has a matte pearl finish and comes in eight nearly-neutral shades, including a pallid grey that founder Rose-Marie Swift said is inspired by a shade she used to paint on Gisele’s eyelids.If you would like another lip gloss — and even if you wouldn’t — Fenty Beauty is here to tempt you. Its Gloss Bomb Oil launched three new shades on Mar. 26, including a lilac shimmer and a rosy brown that’s the stuff of ‘90s school dance dreams.The brown mascara offerings continue! Last week, Lisa Eldridge did the honours. On Mar. 26, it was Ilia’s turn with a chocolate-coloured version of its Limitless Lash Mascara. Beauty Creations Cosmetics debuted a Barbie collaboration on Mar. 27, which fascinated me because #Barbiecore is waning, to the point where someone is unloading all their hot pink Christian Louboutin inventory on The RealReal. When I asked founder Esmeralda Hernandez what would make Barbie merch sell in 2025, she said, “We see this collaboration as an opportunity to tap into both Barbie fans and beauty enthusiasts” and cited the brand’s “strong nostalgic appeal and its evolution towards diversity, inclusivity and empowerment” as elements that might create staying power. The collection includes 10 beauty items like lip oil, sponges, shadows and “pink setting powder,” all priced under $20.Gracie Abrams is the new face of Hourglass Cosmetics. Starting Mar. 27, you can see her glowy cheekbones on digital and print ads. To announce the partnership, she did a video for The Zoe Report and tight interviews with Bazaar and Vogue — quite a change from just a few years ago, when celebrities would do 10+ chats for a campaign launch, which was often structured like a movie press junket, with separate looks pulled by top stylists. On that note: Kim Cattrall is Charlotte Tilbury’s latest face, representing the Pillow Talk Soul Mates collection of heart-shaped compacts and gilded lipsticks. Cattrall is beloved, witty and hot — all the things Tilbury’s brand represents — and the fact that she’s 68 years old brings home the point that unlike Mad Happy crop tops, makeup doesn’t have an “age out” date, and neither do the bombshells who wear it. Cattrall’s chosen chat site was Elle.com, where her accompanying interview and Dolce Vita-esque photos will likely fuel more social media chatter around a future “White Lotus” role. (Can she be Tanya’s sister, investigating her gruesome death?)On Mar. 28, Armani Beauty finally released its Vertigo Lift Mascara ($32) with a proprietary “Infinity Loop” brush that was apparently road-tested at the recent Oscars on winners Mikey Madison and Zoe Saldaña. Laneige will unpack two fresh Glaze Craze shades, the deep purple Blueberry Jelly and the light pink Strawberry Sprinkles, on Mar. 29 — but technically, they debuted on influencer Golloria’s TikTok page on Mar. 22. Their shine is mesmerising. HaircareOuai launched a St. Bart’s leave-in conditioner on Mar. 27 that merges its best-selling scent with a super-effective detangling formula. Founder Jen Atkin calls the franchise “a vacay to stay” (smart) and has lots of insights into how and why her brand keeps winning on Chrissy Rutherford’s “Fwd Joy” podcast.FragranceHappy Birthday, Victoria’s Secret Bombshell! On Mar. 21, the fragrance turned 15, the same age as its most devoted customer. To celebrate, they threw a model-packed bash in Manhattan’s Meatpacking District that doubled as a packaging reveal: The $60 scent is now available in a substantial crystal bottle that looks more than a bit like Chanel’s Coco Mademoiselle. “Grosse Point Garden Society” is a new NBC drama that feels like “Pretty Little Liars” crossed with a British reality show about orchids. It stars Aja Naomi King and Anna Sophia Robb, and now Scentbird has “a trio of fragrant elixirs” to celebrate it. They debuted on Mar. 25, along with perfume bundle boxes inspired by each character. Naturally, one of them includes Juliette Has a Gun.Even if you don’t know the name Quentin Bisch, you’ve definitely smelled his work. The Givaudan nose created Carolina Herrera’s runaway hit fragrance Good Girl, along with Parfums de Marley’s best-selling Delina. On Mar. 26, he introduced Brasilis, a citrus-based scent for the South American heritage label Granado with mandarin, mint and lemon. The packaging is old-school to mirror Grandao’s roots as a traditional Brazilian pharmacy — think C.O. Bigelow, but with açaí. And finally…What is the Meghan Markle Effect on beauty now that her ShopMy page is live? It’s still very early — as of this writing, we’re two days in — but let’s look at some numbers. The beauty page was thoughtfully curated to include lots of indie labels with female founders, including Thrive Causemetics and Summer Fridays. The formulas she recommends are excellent; she has amazing taste. But so far, none of the name-checked ShopMy brands are sold out, and none are getting any notable lift on Google Search. Contrast this with the more niche, more expensive fashion brands that told The Wall Street Journal’s Chavie Lieber they saw an immediate lift in sales after appearing on “With Love, Meghan." Of course, a Netflix appearance is different from a ShopMy page, and because Mrs. Sussex is naturally beautiful, it’s trickier to say, “I want that blush” when you look at her. A striped La Ligne sweater has more visibility. But here’s where things get wild: After Mrs. Sussex recommended a light pink Beyond Polish gel lacquer, the colour got nearly 12,000 clicks to its landing page, according to the site’s own visible counter. Per that same counter, the average Beyond Polish bottle gets 135 clicks, which means Meghan spiked their engagement by over 8,000 percent. That means even if Mrs. Sussex isn’t directly driving immediate sales, she’s creating a new customer pathway that is instant and pretty extraordinary. The gap lies between that brand excitement and the click-to-buy model of ShopMy, which is what will presumably send direct cash to the Sussex house. Another snag: When People and E! report on Mrs. Sussex’s ShopMy picks, they use their own affiliate links, so if you’re learning about her Saie highlighter preference on InStyle.com and not on M.S.’s direct page, the media outlet gets the cash instead. Meanwhile, in a stroke of wild luck, the killer Clare Waight Keller x Uniqlo trench coat recommended by Mrs. S. is still available online in every size — and it’s on sale. Score.Sign up to The Business of Beauty newsletter, your must-read source for the day’s most important beauty and wellness news and analysis. Source link
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Welcome back to Haul of Fame, your must-read beauty roundup for new products, new ideas and some surprising data from Mrs. Meghan Sussex and her new ShopMy beauty picks. Included in today’s issue: Alleven, Alpyn, Augustinus Bader, Beauty Creations Cosmetics, Beekman 1802, Bliss, Carolina Herrera, Charlotte Tilbury, Estée Lauder, Fenty Beauty, Granado, Haus Labs, Hourglass, Hppy Skin, Ilia, Kopari, Laneige, Hourglass, Manicurist, Neutrogena, Ouai, Paris Hilton, Pat McGrath Labs, RMS, Scentbird, Subtl, Toty, Victoria’s Secret, Voesh, Yensa, Ziip and Emil the goat. But first… My college education was jammed with beauty lessons, but they happened in dorm rooms, not classrooms. On the syllabus: Practical Applications of MAC Lipglass, thermal physics and the GHD flat iron and the psychology of rave eyeliner.Caitlyn Miller, 20, is getting more legit training. A junior at the Savannah College of Art and Design (SCAD), Miller is pursuing a degree in the Business of Beauty and Fragrance, a program launched in 2018 to better prepare students for careers at cosmetics brands and perfume houses. Caitlyn’s course load includes “Retail Buying Simulations” and “Product Design for Customer Experience.” In December, she traveled to Seoul and Tokyo with 16 other students to join several Allure editors for beauty branding workshops, and to visit the offices of Shiseido and Amore Pacific. “We learned about the customer journey and how it’s changed because of AI, and how ‘conversational selling’ uses authenticity and storytelling to elevate the appeal of luxury brands on social media,” Miller said, sounding more like a marketing manager than an undergrad. According to Jessica Cruel, the editor-in-chief of Allure and Self, this is partly the point. “The study of beauty is the study of business,” said Cruel, who gave class project feedback to SCAD students on the Asia trip, and again in Savannah last month during a “Beauty Unlocked” program that led 300 students through beauty career panels with L’Oréal and Rare Beauty executives. “When colleges and universities include beauty in their curriculum, they are highlighting science, marketing, economics, anthropology, art.” Cruel said it’s gratifying to see beauty embraced by academic institutions on the same level as political science and finance. “There are so many career paths in the industry. ... Universities are now giving their students direct pathways to them.”Those pathways include a cosmetic science program for potential product chemists at Spelman College in Atlanta, a Cosmetics and Fragrance Marketing program at the Fashion Institute of Technology (FIT) in Manhattan, a Beauty Marketing and Project Development Associate’s Degree at Arizona State University’s FIDM campus in Los Angeles and a Beauty Entrepreneurship course at London’s University of the Arts.Programs in Fashion Merchandising and Buying have been around for decades, training talent at major apparel retailers (and helping retain them). A similar beauty track doesn’t exist — yet — so schools like SCAD fill in the blanks with guest mentors like Cruel, partnerships with brands and a 98 percent employment rate for graduates, who have gone on to work at companies including Estée Lauder, Summer Fridays and Tatcha. Meloney Moore, the associate dean who leads SCAD’s beauty endeavours, explained the school’s goal is to create “the next generation of creative leaders.”It makes sense why universities, for which tuition is a primary revenue stream, would be interested in attracting highly engaged students in a specialised program. But why should brands be paying attention, and potentially paying money, to be part of beauty curricula? College campuses are living sample pools of target emerging markets, featuring the highest concentration of under-25 consumers per square foot. When Allure let SCAD students test products for its annual Readers Choice Awards, it built additional content for the magazine while exposing young shoppers to new, and potentially beloved, everyday products and tools. For many young people, college is also where brand loyalty for luxury brands gets deep. Embed your logo in a brain that’s still developing its frontal cortex, and you might make a neural pathway straight to the next fragrance juggernaut, as LoveShackFancy has proven with their wildly popular collegiate pop-ups and corresponding fragrance sales. There’s also an HR benefit. Training students to be beauty grenadiers gives all facets of the industry — chemistry, economics, design, storytelling — a stronger foundation. At SCAD, for example, Moore asks recruiters and CEOs what skills their employees don’t have yet, then creates new course units and assignments to build them. Lately, that’s included pitching products under stressful situations, which SCAD students refine by practicing their skills in small rooms meant to resemble elevators, boardrooms and, in one exercise, even the business-class section of an airplane. Parsons School of Design has a similar course geared to fashion and beauty startups, and another that explains influencer metrics and casting strategies. “We’re really being taught to think like executives and founders,” said Miller, the SCAD beauty major, who finishes her degree in 2026 and will likely become a lip gloss zillionaire soon after. After serving as a final project mentor for SCAD students like Miller last month, Cruel agreed. “Some of these student-created brands were as ready for ‘Shark Tank’ as the brands on the real show,” she said. “During several presentations, I was wondering, ‘Wait, are these kids taking investors?‘” She laughed. “Maybe we should talk.” What else is new…SkincareIn January, Bliss hired comedian and “elder Millennial” avatar Iliza Shlesinger to chide Sephora Kids in an ad for “adult skincare.” On Mar. 21, they launched a complete acne system that seems geared to those same teens and tweens, including a toner, spot treatment and spray. Of course, 40-somethings also deal with zits, but this feels like a youth play. It was a busy week for Beekman 1802: On March 21, the goat-milk skincare brand from Schenectady, NY rescued Emil, the imperilled kid (that’s baby goat) of Lumon (that’s from “Severence”). On Mar. 25, it launched aluminium-free deodorant sticks for $20 each. The moisturising formula is mysterious and important.I’m kind of scared of Ziip’s new Dot device, which looks like a tiny neon life preserver, zaps acne with macro and nano currents and comes with a clear conducting gel. If you are not freaked by (lab-tested and safe) gizmos like this, it’s available as of Mar. 24 online.On Mar. 25, videos about Kopari’s Sunglaze Sheer Setting Mist hit 50 million views on TikTok. The brand said that the spray’s viral “glassy skin” effect has bumped up their social media following by 600 percent and caused the $34 product to sell out at Revolve Beauty, but it’s still available on their DTC website.Estée Lauder just did something… cool. On Mar. 25, the brand dropped a new campaign with Kristen Bell that reframes its storied, and somewhat staid, Advanced Night Repair Cream as a “sleep dupe.” This term is a.) smart b.) fun c.) likely making other brands mad.(“Sleep dupe” seems so simple, but coming up with a tagline like that is super hard!) Unsurprisingly, the creative agency Shadow — which also handles E.l.f. and body care label Eos — was involved. Alpyn’s Super Sculpt Serum hit Sephora on Mar. 25. It’s a “face and neck” formula that claims to cover everything, and instead of a neck cream’s heavy texture, this one boasts a cool gel formula. Last month, Neutrogena unveiled a Tate McRae sponsorship. On Mar. 26, they announced a partnership with the World Surf League and pro athlete Caroline Marks. Wavy-haired blondes, you seem to have the upper hand on $14.99 sunscreen tubes…We can finally talk about the worst-kept secret in beauty: Augustinus Bader’s The Mineral Sunscreen, an SPF 50 formula that hit shelves on Mar. 26 after it was pumped through the Mark Hotel at a lush cocktail party in January, and then landed in every beauty editor’s kit this month. The $140 formula promises both anti-aging and sun protection benefits, with a silky texture that’s nearly identical to the brand’s signature moisturiser.Would you drink a black tea and rosé cocktail? Would your skin? On Mar. 26, Voesh poured one out for its Exfoliating Body Wash, a $19 black tea and rosé formula that’s also available in hinoki, fig and neroli scents. You know how in France, they flash-freeze fruits and veggies at their ripest so you can enjoy super-fresh produce all year? Hppy Skin is aiming to do the same thing with its Shelf-Stable collection, a skincare sextet that “preserves and enhances whole-food antioxidants at peak potency.” It debuted on Mar. 26.Toty’s Reversa Retinol serum hit embattled indie retailer Thirteen Lune on Mar. 27, with niacinamide and tranexamic acid, which is also used to encourage blood clotting after an injury or medical procedure. It’s $89 and promises to calm skin instead of irritate it — a rare but welcome claim for a retinol. (“Huge if true,” etc.) This is cool: Paris Hilton gave the first peek of her skincare line, Parívie, to Linkedin. On Mar. 27, the Beverly Hills blonde announced a line “that reflects my journey, my philosophy, and my vision of timeless, iconic beauty.” Like most things on Linkedin, these words are meant to sound powerful despite their lack of actual info. But the brand site reveals a wisp of blonde hair and a pink bedazzled mirror that looks like it could be super-fun. MakeupOn Mar. 19, Alleven introduced Instant Glow, a pearlescent liquid highlighter that can double as an eye glaze. It’s sheer, buildable and so unbelievably pretty, I’m afraid it was once mean to me in high school. Flower power, but make it eyeshadow. On Mar. 21, Pat McGrath Labs debuted Petalmorphosis, a $128 compact with 10 shades, including a deep matte emerald called Nocturnal Bloom that might be a cult favourite if they sell it separately. Subtl’s stackable Lip Glaze pots rolled out on Mar. 21. They come in five shades, including a nipple-pink called “undone” (cute) and retail for $15 each.We knew it would happen: After pistachio conquered the fragrance aisle and the runways, it hit the nail salons. On Mar. 21, Manicure introduced its latest Deauville collection, a pastel trio with creamy pink, ceramic blue and the same muted light green as a La Durée macaron. Yensa’s Beauty Bronzing Drops dropped on Mar. 24, with a satiny finish and a formula that includes chia. Boomers, Gen-X and Millennials will begin singing the infomercial song; Gen-Z will fondly remember the ingredient from an Erewhon smoothie. Haus Labs launched its Power Sculpt Velvet Bronzer on Mar. 28. It’s a powder-to-creme formula available in eight shades. Pro tip: Double up on these buildable formulas and use them as eyeshadow too.RMS dropped a Cashmere Matte version of its Eyelights cream shadow on Mar. 26. The formula has a matte pearl finish and comes in eight nearly-neutral shades, including a pallid grey that founder Rose-Marie Swift said is inspired by a shade she used to paint on Gisele’s eyelids.If you would like another lip gloss — and even if you wouldn’t — Fenty Beauty is here to tempt you. Its Gloss Bomb Oil launched three new shades on Mar. 26, including a lilac shimmer and a rosy brown that’s the stuff of ‘90s school dance dreams.The brown mascara offerings continue! Last week, Lisa Eldridge did the honours. On Mar. 26, it was Ilia’s turn with a chocolate-coloured version of its Limitless Lash Mascara. Beauty Creations Cosmetics debuted a Barbie collaboration on Mar. 27, which fascinated me because #Barbiecore is waning, to the point where someone is unloading all their hot pink Christian Louboutin inventory on The RealReal. When I asked founder Esmeralda Hernandez what would make Barbie merch sell in 2025, she said, “We see this collaboration as an opportunity to tap into both Barbie fans and beauty enthusiasts” and cited the brand’s “strong nostalgic appeal and its evolution towards diversity, inclusivity and empowerment” as elements that might create staying power. The collection includes 10 beauty items like lip oil, sponges, shadows and “pink setting powder,” all priced under $20.Gracie Abrams is the new face of Hourglass Cosmetics. Starting Mar. 27, you can see her glowy cheekbones on digital and print ads. To announce the partnership, she did a video for The Zoe Report and tight interviews with Bazaar and Vogue — quite a change from just a few years ago, when celebrities would do 10+ chats for a campaign launch, which was often structured like a movie press junket, with separate looks pulled by top stylists. On that note: Kim Cattrall is Charlotte Tilbury’s latest face, representing the Pillow Talk Soul Mates collection of heart-shaped compacts and gilded lipsticks. Cattrall is beloved, witty and hot — all the things Tilbury’s brand represents — and the fact that she’s 68 years old brings home the point that unlike Mad Happy crop tops, makeup doesn’t have an “age out” date, and neither do the bombshells who wear it. Cattrall’s chosen chat site was Elle.com, where her accompanying interview and Dolce Vita-esque photos will likely fuel more social media chatter around a future “White Lotus” role. (Can she be Tanya’s sister, investigating her gruesome death?)On Mar. 28, Armani Beauty finally released its Vertigo Lift Mascara ($32) with a proprietary “Infinity Loop” brush that was apparently road-tested at the recent Oscars on winners Mikey Madison and Zoe Saldaña. Laneige will unpack two fresh Glaze Craze shades, the deep purple Blueberry Jelly and the light pink Strawberry Sprinkles, on Mar. 29 — but technically, they debuted on influencer Golloria’s TikTok page on Mar. 22. Their shine is mesmerising. HaircareOuai launched a St. Bart’s leave-in conditioner on Mar. 27 that merges its best-selling scent with a super-effective detangling formula. Founder Jen Atkin calls the franchise “a vacay to stay” (smart) and has lots of insights into how and why her brand keeps winning on Chrissy Rutherford’s “Fwd Joy” podcast.FragranceHappy Birthday, Victoria’s Secret Bombshell! On Mar. 21, the fragrance turned 15, the same age as its most devoted customer. To celebrate, they threw a model-packed bash in Manhattan’s Meatpacking District that doubled as a packaging reveal: The $60 scent is now available in a substantial crystal bottle that looks more than a bit like Chanel’s Coco Mademoiselle. “Grosse Point Garden Society” is a new NBC drama that feels like “Pretty Little Liars” crossed with a British reality show about orchids. It stars Aja Naomi King and Anna Sophia Robb, and now Scentbird has “a trio of fragrant elixirs” to celebrate it. They debuted on Mar. 25, along with perfume bundle boxes inspired by each character. Naturally, one of them includes Juliette Has a Gun.Even if you don’t know the name Quentin Bisch, you’ve definitely smelled his work. The Givaudan nose created Carolina Herrera’s runaway hit fragrance Good Girl, along with Parfums de Marley’s best-selling Delina. On Mar. 26, he introduced Brasilis, a citrus-based scent for the South American heritage label Granado with mandarin, mint and lemon. The packaging is old-school to mirror Grandao’s roots as a traditional Brazilian pharmacy — think C.O. Bigelow, but with açaí. And finally…What is the Meghan Markle Effect on beauty now that her ShopMy page is live? It’s still very early — as of this writing, we’re two days in — but let’s look at some numbers. The beauty page was thoughtfully curated to include lots of indie labels with female founders, including Thrive Causemetics and Summer Fridays. The formulas she recommends are excellent; she has amazing taste. But so far, none of the name-checked ShopMy brands are sold out, and none are getting any notable lift on Google Search. Contrast this with the more niche, more expensive fashion brands that told The Wall Street Journal’s Chavie Lieber they saw an immediate lift in sales after appearing on “With Love, Meghan." Of course, a Netflix appearance is different from a ShopMy page, and because Mrs. Sussex is naturally beautiful, it’s trickier to say, “I want that blush” when you look at her. A striped La Ligne sweater has more visibility. But here’s where things get wild: After Mrs. Sussex recommended a light pink Beyond Polish gel lacquer, the colour got nearly 12,000 clicks to its landing page, according to the site’s own visible counter. Per that same counter, the average Beyond Polish bottle gets 135 clicks, which means Meghan spiked their engagement by over 8,000 percent. That means even if Mrs. Sussex isn’t directly driving immediate sales, she’s creating a new customer pathway that is instant and pretty extraordinary. The gap lies between that brand excitement and the click-to-buy model of ShopMy, which is what will presumably send direct cash to the Sussex house. Another snag: When People and E! report on Mrs. Sussex’s ShopMy picks, they use their own affiliate links, so if you’re learning about her Saie highlighter preference on InStyle.com and not on M.S.’s direct page, the media outlet gets the cash instead. Meanwhile, in a stroke of wild luck, the killer Clare Waight Keller x Uniqlo trench coat recommended by Mrs. S. is still available online in every size — and it’s on sale. Score.Sign up to The Business of Beauty newsletter, your must-read source for the day’s most important beauty and wellness news and analysis. Source link
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The Secret Ingredient in SpaceX’s Rockets: It’s Not Rocket Fuel
Elon Musk has a knack for the unconventional. Remember the Tesla Cybertruck that rolled onto stage looking like a stainless-steel origami masterpiece? Or the Boring Company tunnelling under Los Angeles for a supersonic Hyperloop taxi? It's safe to say, the man likes to shake things up.
So, it’s no surprise that even with SpaceX, his rocket company revolutionizing spaceflight, the magic isn’t just about the fiery roar of launch fuel. In fact, the real SpaceX’s Secret Ingredient rockets might surprise you: it’s not rocket fuel.
What’s the True Driver of SpaceX’s Success?
While liquid oxygen and kerosene certainly play a critical role in blasting Falcon 9s and Heavy Dragons skyward, they’re merely the stage actors in a much bigger play. The true star of the show? Iteration. Yes, that seemingly mundane business term – testing, failing, iterating, improving – is the fuel that propels SpaceX’s relentless advancement.
Unlike competitors stuck in the slow waltz of traditional aerospace development, SpaceX embraces a breakneck foxtrot of rapid prototyping. Think Grasshopper, the squat, grasshopper-legged beast that hopped and tumbled its way towards reusability, paving the path for the graceful landings of Falcon 9 boosters today.
Then there’s Starhopper, the stainless-steel behemoth that danced skyward in experimental hops, paving the way for the Starship, a spacecraft aiming for Mars. These aren’t mere test flights; they’re learning labs, each stumble feeding invaluable data into the next iteration.
Falling to Fly Better
The benefits of this relentless waltz are manifold. Costs plummet. Flaws are identified and fixed early, before they inflate into expensive overhauls. Innovation, fueled by constant experimentation, becomes the norm, not the exception.
It’s this nimble dance that allowed SpaceX to achieve the seemingly impossible: reusable rockets, a feat long relegated to science fiction. And it’s the same dance that propels their Starlink constellation, thousands of satellites strong, towards blanketing the globe with high-speed internet.
Falcon 9’s Dance with the Earth, Powered by Iteration
Take the Falcon 9. Its reusability, a cornerstone of SpaceX’s affordability, wasn’t a one-step leap. It was a tango of over 20 Falcon 9 versions, each iteration building on the lessons learned from the fiery demise of its predecessors. The first barely made it off the pad, while the latest gracefully land on drone ships like seasoned astronauts. It’s a testament to the power of falling fast and learning even faster.
Similarly, Starlink wouldn’t exist without the iterative salsa of test satellites launched throughout 2019 and 2020. Each iteration refined the design, mitigated risk, and ultimately allowed for the unprecedented deployment of thousands of satellites in under two years. It’s a feat that would bring traditional aerospace companies to their knees, their ways ill-equipped for the new space age.
A Galaxy of Satellites
But iteration isn’t just a SpaceX quirk. It’s a ripple effect spreading across industries. Startups are embracing rapid prototyping, testing their ideas in the real world, not sterile boardrooms. Even established giants are taking notice, realizing that the age of the slow, calculated waltz is giving way to the era of the dynamic, adaptive foxtrot.
Beyond SpaceX: The Infectious Beat of Iteration
Of course, this isn’t a one-size-fits-all solution. Iteration demands agility, a tolerance for risk, and an ability to learn from failure. It’s not for the faint of heart, not for those who cling to the comfort of rigid plans and calculated steps. But for those willing to embrace the messy, exhilarating process of constant learning, the rewards are immense.
Why Traditional Aerospace Needs a New Rhythm?
The traditional approach to aerospace, with its emphasis on thorough planning and slow, deliberate development, simply can’t keep up with the rapid pace of innovation driven by iteration. Think of it as trying to tango in ballet shoes – the fluidity and agility required are simply incompatible.
Embracing Risk and Learning from Every Stumble
Iteration thrives on a willingness to take risks, to embrace failure as a learning opportunity rather than a crippling setback. SpaceX understands that not every prototype will soar; some will inevitably stumble and crash. But each of these stumbles provides valuable data and insights, propelling the next iteration closer to success.
This iterative approach isn’t just transforming spaceflight. It’s spreading its infectious beat across a range of industries, from biotechnology to software development. Companies are realizing that embracing rapid prototyping, testing, and iterating can lead to faster innovation, improved products, and a more competitive edge.
So, the next time you face a seemingly insurmountable challenge, remember SpaceX’s secret ingredient. Ditch the slow waltz of hesitation and embrace the messy, dynamic dance of constant learning and improvement.
Start small, experiment often, and don’t be afraid to stumble!
Discover how iterative innovation is shaping the future—read more on IMPAAKT!
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Leading 10 Places to Take a Phlebotomy Class: Your Guide to Becoming a Certified Phlebotomist
Top 10 Places to Take a Phlebotomy Class: Your Guide to Becoming a Certified Phlebotomist
Are you considering a career in healthcare and want to make a difference in people’s lives? Becoming a certified phlebotomist might be the perfect path for you. Phlebotomy is a vital part of the medical field,involved in collecting blood samples for testing and diagnosis. in this article, we’ll explore the top 10 places to take a phlebotomy class, ensuring you have all the data you need to start your journey to certification.
Benefits of Becoming a Certified Phlebotomist
Phlebotomy is a rewarding career, both financially and personally. Here are some of the main benefits of becoming a certified phlebotomist:
High Demand: There is a growing demand for certified phlebotomists in hospitals, clinics, and labs.
Short Training Period: Phlebotomy programs typically last only a few months.
Job Satisfaction: Helping patients and contributing to their well-being can be incredibly fulfilling.
Career Versatility: Skills can be applied in various healthcare settings.
Practical Tips for Choosing a Phlebotomy class
Deciding on a phlebotomy school can feel overwhelming. Here are some tips to help you choose the right program:
Check Accreditation: Ensure the program is accredited by relevant bodies such as the National Accrediting Agency for Clinical Laboratory Sciences (NAACLS).
Understand Costs: Evaluate the total expenses, including tuition, materials, and any additional fees.
Flexible Schedule: Look for programs that offer night or weekend classes if you’re working or have othre commitments.
Clinical Experience: Choose a program that provides hands-on training to prepare you for real-world scenarios.
Top 10 Places to Take a Phlebotomy Class
Institution
Location
Program Length
Tuition
Certification
American Red Cross
Nationwide
6-8 weeks
$800
National Certification
Arizona phlebotomy Training
phoenix, AZ
4 weeks
$600
State Certification
Southern California Health Institute
Los Angeles, CA
5 weeks
$1,200
National Certification
Brighton College
Online, with clinical locations
6 months
$1,000
National Certification
Florida Institute of Technology
Miami, FL
4 weeks
$700
State Certification
Northwest Phlebotomy School
Seattle, WA
3 weeks
$750
National Certification
Unitek College
Fremont, CA
5 weeks
$1,800
National Certification
Chamberlain University
Multiple Locations
4 weeks
$1,500
National Certification
Career Training Academy
Pittsburgh, PA
4 weeks
$800
State Certification
Institute of Health Sciences
Online, with clinical locations
5 months
$1,200
National Certification
first-Hand Experiences: What Students Say
Many students share their insights after completing their phlebotomy training. Here are a few testimonials:
“The training at Arizona Phlebotomy Training was intense but rewarding. The hands-on experience was invaluable!” – Emily R.
“I chose Brighton College because of its flexibility with online courses. It allowed me to balance work and study.” – John D.
Conclusion
Choosing the right phlebotomy class is crucial for your career path. Whether you prefer in-person learning or online flexibility, there are numerous options available to suit your needs. By getting certified as a phlebotomist,you’re not only ensuring a stable job in a growing field,but you’re also entering a rewarding profession that impacts lives daily. Take the first step today and enroll in a phlebotomy class that suits your goals!
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Harnessing Technology and AI to Prevent LA Wildfires

Wildfires are now a highly growing concern, especially in areas like Los Angeles (LA), where the destruction of lives, property, and the environment is at stake. Advances in technology and AI are opening promising avenues to prevent and mitigate these devastating events. This article delves into how technology and data science can be used to avoid LA wildfires, with real-life applications and the role of specialized education in this field. Early Detection through AI-Powered Camera Networks Early detection can help prevent fires from becoming big wildfires. An AI-powered camera network has been deployed across Southern California to observe vast areas of the region for signs of a fire. Machine learning algorithms within these systems process real-time video feeds to automatically identify anomalies indicating a wildfire. For example, the ALERTCalifornia project uses over 1,140 cameras installed statewide to help quickly detect and respond to the onset of emerging fires. Predictive Analytics for Proactive Measures Predictive analytics, empowered by AI, is an area of critical concern in the sense that it could predict the exact behavior of wild fires. Given historical data and weather patterns with vegetation indices, these models may predict the exact trajectory and intensity of fires, which will inform resource allocation decisions, evacuation plans, and preventative measures. In this regard, IBM has pioneered AI-based fire detection systems along with forecasting wildfire paths to empower communities in advance disaster management. Integration of Drones and Remote Sensors Drones embedded with AI functionalities and remote sensors have become integral in the fight against wildfires. Such devices can gain access to otherwise inaccessible areas and provide real-time data on the fire's movement, temperature differences, and other atmospheric conditions. Such technologies have been integrated by the California Department of Forestry and Fire Protection in order to create situational awareness and inform strategic decisions during active wildfires.
Public Engagement Through Technology Public education in timely and accurate information is critical during a wildfire event. Applications such as Watch Duty have become useful tools for citizens, allowing for real-time active fire coverage, evacuation zones, and air quality. These applications are provided by volunteers who aggregate data from varied sources into concise and actionable information that helps improve community preparation and response. Challenges and Considerations While AI and technology offer significant advantages in wildfire management, they also present challenges. The energy consumption associated with AI operations has raised concerns about environmental impact, particularly in regions already strained by natural disasters. Additionally, the reliance on data centers for AI processing can lead to increased water usage, further complicating resource management during wildfires. The Role of Data Science Education The application of AI and data science in wildfire management particularly underlines the importance of specialized education. Institutions, for example, such as the Boston Institute of Analytics offer depth courses in Data Science and Artificial Intelligence relevant to developing technological solutions for complex challenges like wildfires. Their programs offer in-depth knowledge and practical experience that prepare students for delivering a tangible contribution to disaster management and other critical domains.
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Top 10 Institutes for an MBA in Digital Marketing: A Comprehensive Guide
The digital marketing industry is rapidly evolving, and businesses are increasingly relying on data-driven strategies to stay ahead of the curve. As a result, the demand for skilled digital marketing professionals has increased. An MBA in Digital Marketing is a valuable degree that can equip you with the knowledge and skills needed to excel in this marketing field.
To help you make a right decision, we've compiled a list of the top 10 institutes worldwide renowned for their exceptional programs for MBA in digital marketing:
1. Indian Institute of Management (IIM), Bangalore
Renowned for its rigorous academic program and strong industry connections, IIM Bangalore offers a specialized program in digital business management. The institute's focus on practical learning and case studies ensures that students are well-prepared to tackle real-world challenges.
2. Indian School of Business (ISB), Hyderabad
ISB provides a comprehensive curriculum covering various aspects of digital marketing, including social media marketing, e-commerce, and digital analytics. The institute's strong industry partnerships and experienced faculty make it a top choice for aspiring digital marketing leaders.
3. University of California, Los Angeles (UCLA)
UCLA's Anderson School of Management offers a specialized program for MBA in digital marketing, focusing on the latest trends and technologies. The program emphasizes data-driven decision-making and provides opportunities for hands-on experience through internships and projects.
4. University of Pennsylvania (Wharton)
Wharton's digital marketing program provides a deep dive into the strategic and tactical aspects of digital marketing. The program covers topics such as digital strategy, social media marketing, and digital analytics.
5. Massachusetts Institute of Technology (MIT)
MIT's Sloan School of Management offers a variety of courses and programs related to digital marketing, including data analytics and digital strategy. The institute's strong emphasis on innovation and technology makes it an ideal choice for those interested in the future of digital marketing.
6. Stanford University
Stanford's Graduate School of Business offers a comprehensive curriculum in digital marketing, emphasizing innovation and entrepreneurship. The program provides students with the opportunity to work on real-world projects and collaborate with industry leaders.
7. New York University (NYU)
NYU's Stern School of Business provides a strong foundation in digital marketing, with a focus on the latest trends and technologies. The program offers a variety of courses, including digital advertising, social media marketing, and mobile marketing.
8. University of Texas at Austin (UT Austin)
UT Austin's McCombs School of Business offers a specialized program in digital marketing, with a focus on data-driven decision-making. The program provides students with the opportunity to work on real-world projects and gain practical experience.
9. University of Michigan
The University of Michigan's Ross School of Business offers a variety of courses and programs related to digital marketing, including social media marketing and digital analytics. The program emphasizes a multidisciplinary approach, combining business, technology, and marketing.
10. Carnegie Mellon University
Carnegie Mellon's Tepper School of Business provides a strong foundation in technology and data science, making it an excellent choice for those interested in the intersection of technology and marketing. The program offers courses in digital marketing, data analytics, and machine learning.
When choosing an institute for MBA in digital marketing, consider factors like faculty expertise, industry partnerships, curriculum, placement records, and the overall learning environment.
Additional Tips for Choosing the Right Program:
Research the Curriculum: Ensure that the program aligns with your career goals and interests.
Consider the Faculty: Experienced faculty members can provide valuable guidance and mentorship.
Look for Industry Partnerships: Strong industry partnerships can provide opportunities for internships and networking.
Evaluate the Placement Record: A good placement record indicates the quality of the program and the demand for its graduates.
Consider the Cost: Factor in tuition fees, living expenses, and potential scholarships.
By carefully considering these factors, you can select the best MBA program to help you achieve your career aspirations MBA in digital marketing.
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Best Master’s Programs in Marketing
The Best Master’s Programs in Marketing for Aspiring Industry Leaders
If you’re looking to advance in the world of marketing, pursuing a master’s degree in the field could be the perfect choice. With a master’s in marketing, you’ll gain specialized knowledge and hands-on experience that can elevate your career, whether you aim to work in brand management, digital marketing, consumer insights, or other exciting marketing areas.
To help you make an informed decision, we’ve rounded up some of the best marketing master’s programs known for their rigorous curriculum, cutting-edge technology, and strong industry connections.
1. Kellogg School of Management, Northwestern University
Program: Master of Science in Integrated Marketing Communications (IMC) Location: Evanston, Illinois, USA
Northwestern's IMC program is recognized for its interdisciplinary approach to marketing, emphasizing data analytics, digital strategy, and consumer insights. Students benefit from courses in marketing research, communications strategy, and brand management. With a close relationship to Chicago’s business community and alumni networks worldwide, the program opens up many career opportunities.
Highlights:
Focus on analytics and data-driven marketing: Courses on data visualization, machine learning, and consumer behavior.
Access to industry leaders: Frequent guest lectures and networking events with top marketing executives.
Career services support: High job placement rates with top employers in the marketing field.
2. Columbia Business School, Columbia University
Program: MS in Marketing Science Location: New York, New York, USA
Columbia’s MS in Marketing Science is a one-year program designed for individuals aiming to build expertise in quantitative marketing and data analytics. Ideal for students with a strong quantitative background, this program combines courses in advanced statistical analysis, market modeling, and digital marketing analytics.
Highlights:
Quantitative focus: Heavy emphasis on econometrics, statistics, and data-driven decision-making.
Networking opportunities: Located in New York City, students have access to major companies and agencies in one of the world’s largest media markets.
Career impact: Graduates are highly sought after for roles in data science, marketing analytics, and consulting.
3. USC Marshall School of Business, University of Southern California
Program: Master of Science in Marketing Location: Los Angeles, California, USA
The USC Marshall MS in Marketing program allows students to customize their studies through various specializations, such as digital marketing, marketing analytics, or brand strategy. USC Marshall emphasizes hands-on projects and real-world marketing challenges, enabling students to apply their knowledge in a practical setting.
Highlights:
Customizable curriculum: Students can choose electives that align with their career interests.
Strong industry partnerships: USC’s connections with top media and tech companies in Los Angeles provide excellent networking and internship opportunities.
Experiential learning: Students participate in case studies, capstone projects, and client-based projects.
4. ESSEC Business School
Program: MSc in Marketing Management and Digital Location: Paris, France
With a strong emphasis on digital marketing and global business, ESSEC’s MSc in Marketing Management and Digital equips students with the skills to thrive in today’s digital-first marketplace. The program covers e-commerce, customer experience, data analytics, and branding, providing a European perspective on marketing management.
Highlights:
Global perspective: Courses emphasize cross-cultural marketing and global business strategies.
Hands-on experience: The curriculum includes internships and real-world digital marketing projects.
Alumni network: ESSEC boasts a strong network of alumni across Europe and the world.
5. Warwick Business School, University of Warwick
Program: MSc in Marketing and Strategy Location: Coventry, UK
Warwick’s MSc in Marketing and Strategy program offers a comprehensive approach to understanding both marketing and strategic management. Students learn about consumer behavior, brand strategy, and digital marketing, while gaining insights into managing marketing in a broader strategic context.
Highlights:
Integrated marketing and strategy: The program combines marketing knowledge with broader business management skills.
Analytical approach: Students gain proficiency in marketing analytics and data interpretation.
High employability: Warwick graduates are sought after for marketing and strategy roles in the UK and internationally.
6. Rotterdam School of Management, Erasmus University
Program: MSc in Marketing Management Location: Rotterdam, Netherlands
The MSc in Marketing Management at Rotterdam School of Management focuses on customer-centric and data-driven marketing approaches. The program provides advanced courses in customer insights, digital marketing, and product innovation, preparing students to adapt to fast-changing marketing landscapes.
Highlights:
Cutting-edge curriculum: Emphasis on the latest tools and trends in data science, AI, and digital marketing.
Career connections: Rotterdam’s strong links to multinational companies in Europe and beyond.
International focus: A diverse student body and international study opportunities.
7. IIBS College Bangalore Program: MBA in Marketing Management Location: Bangalore, India
The MBA in Marketing Management at IIBS College Bangalore combines foundational marketing knowledge with a strong focus on innovation and entrepreneurship. Located in the dynamic tech hub of Bangalore, the program offers an engaging blend of theoretical instruction and practical experience, equipping students with valuable skills for the marketing industry.
Highlights:
Emphasis on Innovation: Courses cover areas like creative branding, digital strategy, and social media marketing, giving students the tools they need to thrive in modern marketing.
Experiential Learning: Students engage in consulting projects and real-world case studies, applying their knowledge to solve business challenges.
Global Connections: IIBS connects students to a broad network of industry professionals and an active alumni community, fostering valuable relationships across industries and regions.
Choosing the Right Program for You
When selecting a master’s program in marketing, consider your career goals, preferred learning style, and desired location. Whether you're drawn to data analytics, digital strategy, or brand management, these top marketing programs offer unique benefits and career advancement opportunities. Investing in a quality education in marketing can be the foundation of a successful career in an ever-evolving field.
#leadership#management#mba#internationalstudies#business#leadershipdevelopment#business development#riskmanagement
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Top Study Abroad Programs for 2024: How to Pick the Best Fit for Your Academic Journey

Studying abroad can be very life-transforming, especially when taking top courses for MS in USA. This can expose an individual to a new culture while broadening their view of the global plane of things pertaining to subjects one is studying. However, the existence of many alternatives overwhelms people who want to pick just the right kind of study program. The goals, therefore, are to consider academics together with career ambitions and interests in various things. Here is an easy guide to finding the appropriate study abroad programs for the year 2024.
Define Your Academic Goals and Interests
The primary way to land the right study abroad program is if you know or understand your goals and interests well. If you are planning to study low-cost universities for a master’s in the USA that you deem fit with your career pursuits, here are some reasons why study abroad programs usually focus on specific studies like business engineering, among others, and the arts, among many more different courses. If you require hands-on training, find programs that consist of internships or research opportunities. Most students considering technical careers pursue the best MS in the USA courses, such as computer science, data science, or engineering. Clearly define what you wish to achieve academically, and then you’ll get a program that works best for enhancing your knowledge.
Pick a Destination That Fits Your Career Ambitions
Location is significant when you are going abroad, especially If you want to masters in USA. Because different places shine in certain areas, business and technology, for example, are prevalent in New York and San Francisco, and Los Angeles is where all the entertainment and arts-related activity happens. Consider how you can leverage your city or state to fulfil your desires and what kind of cultural immersion you will experience. A new location can introduce you to a new worldview, professional networking, and language skills. Many students scan the university list in the USA for MS for their best fit in academics and their careers.
Think About the Duration and Time of Your Study Program
There are a lot of different lengths in terms of study programs, short summer programs and full-length academic years. The length could be just one semester or a year-long program. Consider how much time you can commit and how the program fits into your academic back home. If you had commitments such as internships or family obligations, then short programs would be more convenient, but a longer program has the potential to allow for fuller cultural and academic immersion. If you want a more extensive program, then refer to the Cheap universities for masters in usa and see which one you can fit your schedule into.
Compare the tuition fees, living costs, and travel costs between the programs. There are low-cost universities for Masters in the USA offering quality programs without being expensive. Many schools also offer special funding, scholarships, or grants specifically for international students. Look into these types of opportunities and see if you qualify. Some programs also give stipends or include some living expenses in the packages. Think about the cost of living in a particular town or city; places like New York or San Francisco cost a lot more than the average small town.
Examine Program Reputation and Support Services
Another important aspect is the reputation of the program and support services. Choose universities with a good academic standing. Read reviews from other students who have completed the program to understand their experience. Support services such as academic advising, housing assistance, and help with the visa process can make your transition easier. A program that has good support services ensures that you are able to focus on your studies and personal growth without unnecessary worries.
Conclusion
It, therefore, requires careful planning and research before settling on the best possible study abroad program for a master’s in the USA. The definition of your academic objectives, the selection of a destination determined by your career aspirations, and the assessment of costs and provisions for the program will help you find the one that is perfect for your needs. Whether it is a hands-on experience, academic enrichment, or cultural exploration, studying in the USA opens doors to excitement. To guide you through your process, especially in determining the most suitable program to secure admission for a master’s in the USA, a portal such as applybuddy.co will be extremely helpful for choosing the right college for the best educational pursuits.
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Are We Living Through a Bagel Renaissance?
A New Wave of Shops Has Made Its Mark Across the Country—and Shaken New York’s Bagel Scene Out of Complacency.
— By Hannah Goldfield | April 28, 2024 | Nashville Now

Illustration By Milo Targett
A few weeks ago, after a rare earthquake in New Jersey sent tremors through New York, giving the denizens of the five boroughs a mild shock and an immoderate jolt of self-importance, a writer named John DeVore posted the following on X: “i know nyc isn’t the first city to ever experience an earthquake but imagine how Los Angelenos would react if they, one day, suddenly, ate a delicious, fresh bagel in their city.” It’s an old joke, not least because Los Angeles has lately grown rich in bagels—bagels that some New York transplants insist are actually good, bagels that have earned accolades from even the New York Times, which dared publish, in 2021, an article titled “The Best Bagels Are in California (Sorry, New York).”
I wouldn’t go quite that far, but to write off bagels made outside of New York would be a mistake—not only because there are plenty of great ones to be eaten elsewhere but because New York’s bagel culture, until recently, was growing rather stagnant. I’m hardly the first to note the broad downward spiral of New York bagels, which were first made by Ellis Island-era Jewish immigrants from Eastern Europe and, over the course of the twentieth century, began to assimilate. Once uniformly small, dense, salty, and malty—traditionally, the dough is boiled in water and barley malt syrup before baking—bagels surpassed doughnuts in popularity in the U.S. but also evolved to look more like them, becoming sweeter, paler, and softer. Even in New York, they’ve attained obscene new forms (see: the rainbow bagel), adopted increasingly outlandish flavors, such as French toast (what cinnamon-raisin hath wrought!), and grown ever more puffy as traditional methods of hand-rolling gave way to high-output mechanization. Despite popular claims about the quality of municipal water or baking altitude, the science of bagel-making is not about terroir but, rather, context: every bagel reflects the tastes of the people it exists to serve.
L.A. is just one data point in what Bon Appétit has dubbed “The Great Bagel Boom,” and what Sam Silverman, the founder of New York’s annual BagelFest, calls “a bagel revolution.” Cities across America have long been home to flaccid facsimiles of New York-style bagel shops, but lately they’ve been joined by a new breed: bagel businesses undertaken by ambitious, savvy young people, who are seeking not to replicate some Platonic ideal of the bagel so much as to make it their own. Every city—see Miami’s El Bagel, where the menu includes a bagel layered with guava marmalade, cream cheese, and a fried egg, and New Orleans’s Flour Moon Bagels, which offers bagel “tartines” (plus, sometimes, a crawfish-stuffed bialy)—seems to have its own new-wave status bagel, which draws fanfare on social media and long lines in real life. “The bagel business has been, historically, a pretty terrible business, but the rise of this sandwich culture really helps,” Silverman told me. “It’s a vehicle that can infuse any sort of local culture and cuisine.”
The last time I was in L.A., I made a trip to the most famous of the city’s entries to the field. In 2020, the owners of Courage Bagels, who initially peddled their wares from the basket of a bicycle, opened a brick-and-mortar store in Virgil Village, between East Hollywood and Silver Lake. Midmorning on a Monday, I joined a line that had at first seemed reasonable and quickly became a way to spend half a day, snaking down the quiet block, opposite a dollar store and a tattoo parlor. When I started a casual conversation with the woman in front of me, she seemed almost startled. She had moved recently from New York, it turned out, to work as an assistant to an entrepreneur, whose bagel she was waiting to order. “People don’t make small talk in L.A.!” she said. Another former New Yorker in front of her, overhearing us, nodded in weary agreement.
It was easy to see how a Courage bagel could offend, if not enrage, a New York purist. It brings to mind a rustic, crusty baguette: the exterior is dark, craggy, and heavily blistered; the crumb is a little stretchy with a lot of air holes. (Courage bagels are leavened with sourdough starter, rather than commercial yeast.) If you were to scoop it, another move for which a bagel aficionado might make a citizen’s arrest—stay safe out there!—you’d be left with mostly crust. This makes it especially suited to Courage’s main offering: photogenic open-faced sandwiches. Bagel halves are topped with various combinations of cream cheese, jewel-like slices of tomato, thin coins of cucumber, smoked salmon, roe, or sardines, then painstakingly finished with salt, freshly cracked pepper, a drizzle of olive oil, fronds of dill. A Courage bagel is a Los Angeles bagel, ready for its closeup.
You could argue that the nationwide bagel revival has been a boon to New York’s own scene, shaking it out of complacency. Ten years ago, the introduction of Black Seed’s Montreal-inspired bagels, which are thinner and sweeter, boiled in honeyed water, only improved the landscape. Lately, the city has been home to a growing roster of indie bagel-makers, many of whom started by churning them out of restaurant kitchens during off-hours, or at home. On a recent Saturday morning, as I picked up a half-dozen sourdough bagels and a tub of burnt-scallion cream cheese from Wheated Brooklyn, a pizza restaurant just south of Prospect Park, the owner, David Sheridan, told me, “There’s a bagel movement happening in this country.” Louisville, Kentucky, of all places, had inspired him to get into bagels: as he prepared to open a location of Wheated there, he noticed a huge hole in the bagel market. Back in Brooklyn, he dove into R. & D., selling the fruits of his experiments on the weekends.
Earlier this spring, the people behind Leo, a sourdough-pizza place in Williamsburg, opened Apollo Bagels, in the East Village, which serves L.A.-inflected bagels, open-faced and meticulously assembled. (If I were the owners of Courage, I’d cock an eye at Apollo and remind myself that imitation is the sincerest form of flattery.) The Mud Club, a wood-fired bagel, pizza, and tapas restaurant and dance club in the Hudson Valley, is currently popping up on the Lower East Side in the original location of Scarr’s Pizza, where, the other day, I ordered a bacon, egg, and cheese, oozing aioli and roasted-jalapeño-and-tomato jam, on a dense and crusty everything bagel. (They’ll soon open a permanent outpost a few blocks away.) Sakura Smith, the baker behind Bagel Bunny, supplies private clients and sometimes specialty shops with small, soft bagels made from a vegetable-flecked dough; it’s leavened with a fermented yeast that she says was first grown by a monk in Japan in the nineteen-seventies and feeds off mountain yams, rice, and carrots.
When it comes to my own bagel preferences, I am open to creative recipes but believe that a bagel should be, fundamentally, a humble staple—relatively inexpensive and sold by the dozen, or a multiple thereof. A sandwich has its place, but bagels belong, first and foremost, in a paper sack, hot from the oven (they need not be toasted unless they’ve gone stale), grab-and-go. The new-wave shops, especially outside of New York, don’t all seem to embrace the bagel’s inherent utility. In Washington, D.C., at a café called Ellē, my six sourdough bagels came packaged in individual paper sleeves, as if they were croissants or artisanal chocolate-chip cookies. At Courage, I had to wait—and wait, and wait—for my half-dozen. As the sun grew hotter, and I paced back and forth, restlessly sipping on a rose-flavored lemonade, I had to wonder, What were they doing in there? You could imagine a chef adhering sesame seeds one at a time with a tweezer.
The newcomer bagel that best fits my vision can be found in New York but it was born—sorry, haters—in Westport, Connecticut. One day in the summer of 2020, Adam Goldberg, a flood-mitigation specialist in his forties, was floating in his pool with his cousin, “having margaritas at eight-thirty in the morning,” he recalled recently. “We looked at each other and we decided that it was too hot to make sourdough like we’d been making every other day for the whole pandemic.” They decided to make bagels instead, imagining that they’d be “more refreshing.” After just a couple of weeks of recipe-developing, Goldberg settled on his ideal formula, and it wasn’t long before he was selling bagels out of his back yard. Four years later, the business, PopUp Bagels, is growing rapidly, with multiple locations in Connecticut and in tony precincts including Greenwich Village, Palm Beach, and Wellesley, Massachusetts.
PopUp offers, strictly, bagels and schmear, and if you preorder a dozen to pick up from the store, they will still be warm when the paper bag is passed to you. Goldberg is careful not to describe PopUp bagels as New York bagels. “It was the first thing we dropped from our branding,” he told me. “We’re our own style of bagel.” He uses a proprietary mix of flours and commercial yeast, no sourdough, and he has worked under the guidance of a “dough coach,” a championship baker he’s hired “to refine our recipe so that it’s more mobile.” When I asked him if he’d been aware, before getting into bagels, that there were people who called themselves dough coaches, he said, “No. In fact, my dough coach was unaware of it also. But once I told him he was my dough coach, he was very excited.”
A PopUp bagel is a bit less dense than the most traditional New York bagels; Goldberg wanted to make them light enough that you could comfortably eat more than one. In other ways, a PopUp bagel seems archetypal: small, chewy, with a crisp, golden-brown crust—urbane, and almost chic, in its restraint. Goldberg has kept the flavors classic, offering just plain, sesame, poppy, everything, and salt. He only gets playful with gimmicky (and sometimes great) cream-cheese flavors—Old Bay, ramp, coffee cake—and the occasional absurdist collaboration; just last week, PopUp and Dominique Ansel, of Cronut fame, introduced a limited-time-only Gruyère bagel with escargot butter, for a cool eighteen dollars.
This may seem like an awful lot of fuss over boiled bread with a hole in it, but pedantry is part of the fun. We enjoy outraging the purists and then posturing as purists ourselves, bringing our own tastes and associations to the image of the perfect bagel. I discussed this recently with Zoë Kanan, a pastry chef and baker who can make an excellent bagel anywhere (she once did a stint as a bagel consultant in Mexico City) and who will open a Jewish-ish bakery, called Elbow Bread, on the Lower East Side in May. Kanan and I were both introduced to bagels inauspiciously. Every day in elementary school, in New Haven, I ate a sandwich of Genoa salami on a squishy egg-flavored Lender’s bagel—the brand sold in plastic sleeves in the grocery store. Kanan grew up in Houston, where her weekly order at the Hot Bagel Shop was a strawberry bagel with strawberry cream cheese. Which is to say that, when it comes to bagels, we were blasphemers: in the High Court of Bagel, we’d be sternly sentenced to a penal colony.
Despite these beginnings, or perhaps because of them, Kanan and I now share a strong internal compass about what a bagel should be. “Chew is at the top of the list,” she said, as I nodded fervently at the other end of the line. “It should, I think, give your jaw a little bit of a workout when you’re eating it.” She explained that a low-hydration dough (as opposed to, say, the wetter dough you need for a spongy focaccia) made with high-protein flour gives you a strong gluten structure, and optimal chewiness, but can also result in a bagel that stales quickly. To extend shelf life, she’s come up with a slightly left-field solution: potatoes, roasted whole, skin-on, and mixed in with the flour, yeast, and water. “It adds starch, which locks in moisture,” she explained, and also results in “a really thin, kind of crackery shell of a crust. And then, the interior is chewy, and also tender, and moist.” I pictured an arrow hitting a bull’s-eye.
One New York bagel shop that sates both traditionalist tastes and the Internet’s appetite for absurd viral foods is Utopia, in Whitestone, Queens. Here, they hand-roll the bagels, boil them in enormous kettles, and then bake them in a carrousel oven made in 1947. They’ve got all the essential flavors, including pumpernickel—a favorite of mine, and rarer and rarer these days—but if you want sourdough they have those, too, plus rainbow, piña colada, and jalapeño-cheddar. As if to provoke the snobs who complain about ballooning bagel sizes, they also sell a ten-pound “party style bagel wheel,” an audacious rejoinder to the party sub. The giant everything bagel I ordered the other day was, I’m sad to say, completely raw in the center. (My theory was that they’d taken it out too soon, when the garlic that dotted the exterior had started to burn.) But I’d also ordered a party-style pizza bagel, a sesame ten-pounder sliced in half, scooped (the extra dough gets turned into garlic knots), and layered with marinara sauce, mozzarella, and chopped chicken cutlet. It was outrageous yet comfortingly familiar and, dare I say, spectacular. ♦
— By Vaseline
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Master Of Science In Computer Science (CS) In The USA: Exploring Universities, Expenditure, And Career Pathways
Embarking on a Master’s in Computer Science (CS) in the United States is a coveted pursuit for international students. This graduate-level program offers in-depth knowledge in the realm of computer science, attracting students globally due to the country’s esteemed universities, cutting-edge technology, and innovative teaching methodologies. With an anticipated 15% surge in job opportunities for CS professionals in the USA by 2031, pursuing an MS in Computer Science becomes an enticing prospect. The United States, renowned for its top-tier universities, promising employment outlook, return on investment (ROI), and networking possibilities, stands out as a prime destination for IT education.
The unique aspect of education in the USA lies in its emphasis on practical approaches. Many institutions host contests where students are challenged to create systems or technologies within set deadlines, fostering creativity and logical reasoning. This article delves into the top MS in Computer Science colleges in the USA, covering the costs of studying, living, and global rankings.
Highlights of MS Computer Science in the USA
Approximately 280+ MS Computer Science Colleges in the USA.
Tuition Fees: INR 23.58 – INR 25 lakhs (average for the first year).
Living Expenses: INR 10.4 L approx. (for one year).
Top Specializations: Data Science, Machine Learning, Artificial Intelligence, Computing Theory, Software Engineering, Cyber Security, Cloud Computing, Data Processing, Computer Graphics.
Admission Process: Bachelor’s degree + GRE score, GPA (3.0/4) + TOEFL/IELTS score + Internship/Work Experience + Resume + Letters of Recommendation + Statement of Purpose + Final Transcripts.
Types of MS Courses in the USA for Computer Science:
Full-time Master in Computer Science: Usually 1 to 2 years, classes at the specific university of admission.
Part-time Master in Computer Science: 3 to 5 years, online classes for working professionals or those unable to pursue in person.
Top Universities in the USA for MS in Computer Science (2023 Rankings)
Massachusetts Institute of Technology (MIT)
Carnegie Mellon University
Stanford University
University of California, Berkeley
Harvard University
Princeton University
University of Washington
Cornell University
University of California Los Angeles (UCLA)
Columbia University
Specializations in MS in Computer Science
Business Intelligence Developer
Data Architect
Computer Scientist
Data Analyst
UX Design
Data Engineer
Full Stack Developer
Security Engineer
Computational Linguistics
Human-Computer Interaction
Information Science & Management Information Systems
Software Engineering
MS in Computer Science Fees in USA (Average First-Year Cost)
Arizona State University: INR 30.8 L
Stanford University: INR 34.7 L
Northeastern University: INR 22.9 L – INR 25.2 L
Florida Institute of Technology: INR 17.6 L
California State University Long Beach: INR 12.6 L
Student Visa Costs for the US
F1 Visa: For international students pursuing studies in the US.
J-1 Visa: For students participating in exchange programs.
MS in Computer Science Requirements for the US – Eligibility Criteria
Bachelor’s degree with a GPA of 3.0 out of 4.0.
GRE score between 290-330.
English language proficiency: IELTS (6.5 to 7 Band) or TOEFL (Band of 7 to 7.5).
Internship or work experience certificate.
Resume, Letters of Recommendation, Statement of Purpose.
Academic Transcripts.
Proof of funds via bank statements.
Work Permit after MS in Computer Science in the US:
Optional Practical Training (OPT): Allows graduates to stay and work for up to 12 months.
STEM OPT Extension: For science, technology, engineering, or mathematics graduates, extends stay and work for 24 months.
Scholarships for MS in Computer Science in the US
Generation Google Scholarship: USD 10,000.
Tata Scholarships at Cornell University.
Laurette Kirstein Scholarship for International Students: USD 7,000.
MS in Computer Science Jobs and Salaries in the US (ROI)
Master of Science in Technology and Policy (MIT): INR 47,28,715 (20 Years Net ROI: $1,596,000).
Master of Science in Computer Science (Stanford): INR 34,25,629 (20 Years Net ROI: $1,902,000).
M.S in Computer Science (Carnegie Mellon University): INR 44,68,426 (20 Years Net ROI: $1,519,000).
Master of Science in Computer Science (University of California): INR 22,00,712 (20 Years Net ROI: $1,702,000).
MS in Computational Science & Engineering (Harvard University): INR 50,71,771 (20 Years Net ROI: $1,530,000).
Top Recruiters for MS in Computer Science Grads in the US
Google, Microsoft, Oracle, Apple, Amazon, Facebook, IBM, Intel, Adobe, and more.
In conclusion, pursuing MS in Computer Science in the USA offers a rich educational experience, promising career counsellors, and a significant return on investment. Students are encouraged to explore scholarship opportunities, understand visa requirements, and choose universities based on their budget and career goals.
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Liu worked with professors at Princeton to test how people responded to two different graphs. One showed winter temperatures of a fictional town gradually rising over time, while the other presented the same warming trend in a black-or-white manner: The lake either froze in any given year, or it didn’t. People who saw the second chart perceived climate change as causing more abrupt changes.
Both charts represent the same amount of winter warming, just presented differently. “We are not hoodwinking people,” said Rachit Dubey, a co-author of the study who’s now a professor of communications at the University of California, Los Angeles. “We are literally showing them the same trend, just in different formats.”
The strong reaction to the black-or-white presentation held true over a series of experiments, even one where a trend line was placed over the scatter plot of temperatures to make the warming super clear. To ensure the results translated to the wider world, researchers also looked at how people reacted to actual data of lake freezing and temperature increases from towns in the U.S. and Europe and got the same results. “Psychology effects are sometimes fickle,” said Dubey, who’s researched cognitive science for a decade. “This is one of the cleanest effects we’ve ever seen.”
The findings suggest that if scientists want to increase public urgency around climate change, they should highlight clear, concrete shifts instead of slow-moving trends. That could include the loss of white Christmases or outdoor summer activities canceled because of wildfire smoke.
The metaphor of the “boiling frog” is sometimes used to describe how people fail to react to gradual changes in the climate. The idea is that if you put a frog in boiling water, it’ll immediately jump out. But if you put it in room-temperature water and slowly turn up the heat, the frog won’t realize the danger and will be boiled alive. Although real frogs are actually smart enough to hop out when water gets dangerously hot, the metaphor fits humans when it comes to climate change: People mentally adjust to temperature increases “disturbingly fast,” according to the study. Previous research has found that as the climate warms, people adjust their sense of what seems normal based on weather from the past two to eight years, a phenomenon known as “shifting baselines.”
Many scientists have held out hope that governments would finally act to cut fossil fuel emissions when a particularly devastating hurricane, heat wave, or flood made the effects of climate change undeniable. Last year, weather-related disasters caused more than $180 billion in damages in the United States, according to the National Oceanic and Atmospheric Administration. Yet climate change still hasn’t cracked into the ranks of what Americans say they’re most concerned about. Ahead of the 2024 presidential election, a Gallup poll found that climate change ranked near the bottom of the list of 22 issues, well below the economy, terrorism, or health care.
“Tragedies will keep on escalating in the background, but it’s not happening fast enough for us to think, ‘OK, this is it. We need to just decisively stop everything we’re doing,’” Dubey said. “I think that’s an even bigger danger that we’re facing with climate change — that it never becomes the problem.”
One graph about lake-freezing data isn’t going to lead people to rank climate change as their top issue, of course. But Dubey thinks that if people see compelling visuals more often, it could help keep the problem of climate change from fading out of their minds. Dubey’s study shows that there’s a cognitive reason why binary data resonates with people: It creates a mental illusion that the situation has changed suddenly, when it has actually changed gradually.
The importance of using data visualizations to get an idea across is often overlooked, according to Jennifer Marlon, a senior research scientist at the Yale Program on Climate Change Communication. “We know that [data visuals] can be powerful tools for communication, but they often miss their mark, partly because most scientists aren’t trained, despite the availability of many excellent resources,” Marlon said in an email. She said that binary visuals could be used to convey the urgency of addressing climate change, though using them tends to mean losing complexity and richness from the data.
The study’s findings don’t just apply to freezing lakes — global temperatures can be communicated in more stark ways. The popular “climate stripes” visual developed by Ed Hawkins, a professor at the University of Reading in the U.K., illustrates temperature changes with vertical bands of lines, where blue indicates cold years and red indicates warm ones. As the chart switches from deep blue to deep red, it communicates the warming trend on a more visceral level. The stripes simplify a gradual trend into a binary-style image that makes it easier to grasp. “Our study explains why the climate stripes is actually so popular and resonates with people,” Dubey said.
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