#digital marketing enables healthcare providers to extend their reach and attract new patients. | Explore Tumblr Posts and Blogs

uhcstaffing1 · 25 days

Text

How to Use Social Media for Healthcare Recruitment: A Complete Guide

Employer Branding and Recruitment Marketing rely heavily on social media as a critical tool to help to hire managers and talent directors find the best candidates quickly and cost-effectively.

The roadmap for leveraging social media to attract talent is well-documented, with guidance on creating effective content calendars and resonating with passive job seekers.

From a talent acquisition standpoint, the benefits of a solid social media presence extend beyond just recruitment, making it a vital component of any content and marketing strategy.

The Importance of Employing Social Media for Recruiting in Healthcare Organizations

While companies across various industries successfully deploy social content with an eye toward talent acquisition, a better understanding of the pain points that social media recruitment relieves will best define which industry suits this type of approach.

COVID-19 caused many professionals to retire early, which also contributed to the shortage. An additional one million jobs are predicted to be available by 2030 as Baby Boomer nurses retire and Millennials and Gen Z take up the majority of new positions.

Healthcare is among the industries that will experience a shift in the workforce, which will require organizations to adapt their digital recruitment marketing strategies to match the newer and more technologically inclined workers.

Updating your recruitment process is best begun by extending your social media presence across multiple social networks. Recruitment marketing strategy is best served with social media since it is a popular platform and easy to use.

Some of the advantages to social hiring comprise:

Accessibility

Some healthcare professionals with limited spare time may notice a tweet, update, or text before an email. Social media recruitment also allows you to reach out to individuals who may forward job listings to their connections, even if they are not actively seeking a new position.

Reach

Social media brings organizations out in the open where they are likely to reach the place healthcare workers are likely to spend most of their time. The more platforms you sign up for, the higher the likelihood of reaching out to the candidates, even the passive ones.

Speed

Social media recruiting can provide you with the opportunity to reach out to the talent within a short period and ensure that your job posts and applications are only a click away from anyone with a smartphone.

The faster you move with the hiring process the more likely you are to get an offer in before the competition and get the best talent in the door.

Fluctuation of need and demand

The healthcare industry, specifically in direct patient care, moves quickly, and the needs and demands placed on an organization can vacillate quickly from one month to the next.

While this may be something of an unspoken understanding amidst hiring managers given the entry-level nature of many positions in the healthcare industry, turnover is a constant struggle for directors of talent, and HR recruiters must adapt to and create innovative solutions for as part of their daily workflows.

Recruitment on social media can post employer branding content on Monday, information about new campus on Tuesday and address any sudden vacancies on Wednesdays.

Social media allows the HR recruiters to share employer branding one day, information about the campus improvements the next day, and share a job opening the following day. Such flexibility enables them to easily respond to any shift in demand for the jobs.

The Use of Video and Live Streaming

The combination of video and live streaming has become one of the most popular trends in social media. This trend can be particularly advantageous for healthcare staffing by using virtual interviews, live question and answer sessions, and even virtual career fairs.

Such scenarios enable candidates and employers to determine compatibility effectively and make the right decisions.

Healthcare is a growth industry

According to a recent study by Becker's Hospital Review, the global healthcare industry is expected to grow at an annual compound rate of 49 percent during the next six years.

What does that mean for hiring managers? It means the competition for top talent will become fiercer. The need to consistently remain top of mind and engaged with the passive job seeker will transform the way recruiters think about engaging and communicating with candidates.

Some healthcare organizations are implementing one key integration with their social media presence. The ability for candidates to complete short applications, submit resumes or even answer brief questionnaires about their qualifications or interest in any given position right from the organization's profile.

Social media is a dynamic tool with unprecedented reach to educate your followers on how a Certified Public Accountant might be a perfect fit on your payroll team or why a part-time criminal justice instructor at your local community college could be an ideal addition to your security and safety team.

Targeting social media from the perspective of education makes you an authority in your niche and among your peers. It proves that you are an inventive person and a keen observer of the market who is able to determine what your followers need and want.

Managing Difficulties and Protecting Privacy

Despite the numerous benefits of social media, it also brings some issues in healthcare staffing. Employers must be careful of patient privacy and data protection to ensure they do not infringe the law.

Similarly, candidates are advised to be careful with what they post on the internet because employers often search for the candidates on social media. The combination of healthcare staffing and social media has shifted the landscape of talent acquisition, recruitment, and management in health care organizations.

Healthcare employers may benefit from actively using social media tools to advertise their jobs and engage passive candidates in the process of building a strong employer brand. Healthcare workers can control their employment prospects, build useful networks and be aware of the new jobs available.

Acknowledging the importance of social media will undoubtedly further transform the healthcare staffing industry in the future, making the healthcare system more connected and efficient for all parties.

Conclusion

Recruiting healthcare professionals using social media can indeed be a game-changer. With the help of these platforms, you can expand the circle of applicants, find the best employees, and present the organizational culture and missions.

It is important to remember that effective recruitment on social networking sites is all about relationship marketing and adding value to both your organization and the potential candidates.

If employed properly, social media can act as a tool to help you source and recruit the right talent in the healthcare industry.

#Healthcare Recruitment

0 notes

adityarana1687-blog · 3 months

Text

Digital Health Market Size To Reach $946.0 Billion By 2030

The global digital health market size is anticipated to reach USD 946.0 billion by 2030 and it is projected to grow at a CAGR of 21.9% from 2024 to 2030, according to a new report by Grand View Research, Inc. The market growth driven by various factors. These include the proliferation of smartphones, advancements in internet connectivity, the development of IT infrastructure, increasing healthcare IT expenditures, overburdened healthcare facilities, a growing shortage of healthcare providers, rising demand for remote patient monitoring services, escalating medical costs, improved accessibility of virtual care services, and the increasing prevalence of chronic diseases. This growth is further propelled by the ongoing trend of digitalization in healthcare. This trend finds support in expanding public-private partnerships, emerging startups in the healthcare sector, and favorable initiatives undertaken by governments to promote digital health solutions.

Digital health encompasses diverse technologies such as telehealth services, health information technology, and mobile health (mHealth) to enhance communication within healthcare systems, fostering improved interactions between doctors and patients. The relevance of digital health technology has grown significantly, especially during the COVID-19 pandemic. These contemporary solutions enhance the patient-doctor relationship and extend preventive disease strategies. Furthermore, they contribute to a shift in healthcare towards value-based treatment, amplifying the accessibility of health information for both patients and healthcare providers.

Furthermore, integrating wearable devices into healthcare reshapes how individuals manage their health. Wearables like fitness trackers and smartwatches enable continuous monitoring of vital signs, physical activity, and other health metrics. This real-time data empowers individuals to take a proactive role in their well-being and allows healthcare providers to offer personalized preventive care. Companies such as Apple and Fitbit exemplify the success of wearables in the digital health market, emphasizing the fusion of technology and health monitoring.

Many nations have adopted telemedicine, remote monitoring platforms, and telehealth services to enable physical interactions among physicians and the patient population. Therefore, digital health industry experienced a boost in terms of revenue in 2020-2021 and is expected to maintain an upward trajectory in the projected technology life cycle. For instance, MyDoc, a telehealth platform headquartered in Singapore, witnessed a 160% growth in daily active users in 2020. Government initiatives to promote global digitalization in the healthcare sector are playing a significant role in propelling the market’s growth. For instance, in the 2022 budget session, the Government of India launched a digital health ecosystem as part of the Ayushman Bharat Digital Health Mission (ABDM). In October 2021, the French government revealed plans to invest over USD 650 million to enhance its digital health infrastructure nationally.

The digital health industry is a dynamic space where both established entities and startups compete for prominence, driven by the prospect of improving healthcare accessibility, affordability, and outcomes. Tech and healthcare giants are making ventures into this industry, coexisting with emerging local startups that address specific regional needs, attracting global investment. The growth of AI-powered solutions for patient monitoring and personalized care is evident, with the increasing involvement of healthcare professionals in their development and adoption. Moreover, various players are actively adopting strategies such as mergers, acquisitions, collaboration, partnerships, and product launches to maintain a competitive edge. For instance, in July 2023, Epic Systems Corporation collaborated with Nuance Communications, Inc., a Microsoft Company, to develop the Nuance Dragon Ambient eXperience (DAX) Express solution, which expands access to care for patients and enhances healthcare outcomes. Additionally, in December 2022, Greenway Health, LLC. Launched the Greenway Engagement Model, a client engagement program, to strengthen the healthcare technology journey of its clients.

Request a free sample copy or view report summary: Digital Health Market Report

Digital Health Market Report Highlights

Based on component, the services segment accounted for largest revenue share in 2023, owing to the growing demand for services, such as installation, staffing, training, maintenance, and other services

Based on technology, the tele-healthcare segment led the market with the largest revenue share of 43.2% in 2023, due to increasing preference for remote patient monitoring services and shortage of healthcare professionals

Based on the application, the diabetes segment led the market with the largest share of 24.3% in 2023 and is expected to register the fastest CAGR over the forecast period. The obesity segment is the second largest in applications of the digital health market

Based on the end-use, the patient segment held the largest market share of 34.1% in 2023 and is expected to witness the fastest CAGR during the forecast period

North America dominated the market with a revenue share of 38.2% in 2023 due to the rapidly developing healthcare IT infrastructure, emergence of startups, growing funding options, and improving technological literacy

Digital Health Market Segmentation

Grand View Research has segmented the global digital health market based on technology, component, application, end-use, and region:

Technology Outlook (Revenue, USD Million, 2018 - 2030)

Tele-healthcare

Tele-care

Activity Monitoring

Remote Medication Management

Tele-health

LTC Monitoring

Video Consultation

mHealth

Wearables & Connected Medical Devices

Vital Sign Monitoring Devices

Heart Rate Monitors

Activity Monitors

Electrocardiographs

Pulse Oximeters

Spirometers

Blood Pressure Monitors

Others

Sleep Monitoring Devices

Sleep trackers

Wrist Actigraphs

Polysomnographs

Others

Electrocardiographs Fetal & Obstetric Devices

Neuromonitoring Devices

Electroencephalographs

Electromyographs

Others

mHealth Apps

Medical Apps

Women's Health

Fitness & Nutrition

Menstrual Health

Pregnancy Tracking & Postpartum Care

Menopause

Disease Management

Others

Chronic Disease Management Apps

Diabetes Management Apps

Blood Pressure & ECG Monitoring Apps

Mental Health Management Apps

Cancer Management Apps

Obesity Management Apps

Other Chronic Disease Management Apps

Personal Health Record Apps

Medication Management Apps

Diagnostic Apps

Remote Monitoring Apps

Others (Pill Reminder, Medical Reference, Professional Networking, Healthcare Education)

Fitness Apps

Services

Monitoring Services

Independent Aging Solutions

Chronic Disease Management & Post-Acute Care Services

Diagnosis Services

Healthcare Systems Strengthening Services

Others

Digital Health Systems

EHR

E-prescribing Systems

Healthcare Analytics

Component Outlook (Revenue, USD Million, 2018 - 2030)

Software

Hardware

Services

Application Outlook (Revenue, USD Million, 2018 - 2030)

Obesity

Diabetes

Cardiovascular

Respiratory Diseases

Others

End-use Outlook (Revenue, USD Million, 2018 - 2030)

Patients

Providers

Payers

Others

Regional Outlook (Revenue, USD Million, 2018 - 2030)

North America

U.S.

Canada

Europe

Germany

France

Italy

Spain

Sweden

Denmark

Norway

Asia Pacific

China

India

Japan

Australia

South Korea

Singapore

Latin America

Brazil

Mexico

Argentina

MEA

South Africa

Saudi Arabia

UAE

Kuwait

List of Key Players in Digital Health Market

Telefónica S.A.

Epic Systems Corporation

QSI Management, LLC

AT&T

AirStrip Technologies

Google, Inc.

Hims & Hers Health, Inc.

Orange

Softserve

Computer Programs and Systems, Inc.

Vocera Communications

IBM Corporation

CISCO Systems, Inc.

Apple Inc.

Oracle Cerner

Veradigm

Mckesson Corporation

Hims & Hers Health, Inc.

Vodafone Group

Qualcomm Technologies, Inc.

Samsung Electronics Co., Ltd

#Digital Health Market

0 notes

clickboxagency · 5 months

Text

Digital marketing for healthcare

Doctors and health professionals may now display their services to the rest of the globe through Digital marketing. Digital marketing enables health experts to demonstrate their competence to prospective patients, expand their professional territory, and improve their healthcare reputation. If you have yet to adopt this technique, now may be the moment.

With the introduction of digital marketing, healthcare providers have been given a great chance to reach a larger audience, create trust, and improve their reputation in the healthcare business.

In addition to delivering excellent patient care, hospitals must work on extending their patient base to maintain long-term viability and development. In this article, we'll look at ten proven digital marketing strategies for hospitals that can help them not just survive but thrive in the digital age. From using social media platforms to improving search engine presence, these methods can help hospitals communicate with their target audience and succeed in today's competitive healthcare industry.

Clickbox the best Healthcare digital marketing company - https://www.clickboxagency.com/healthcare-digital.../

Why Is Digital Marketing In The Healthcare Industry Important?

In the extremely competitive healthcare business, hospitals and healthcare professionals are adopting digital marketing to increase their visibility, attract new patients, and generate leads. As digital technology grows more common, people can perform extensive research before seeking healthcare services. Notably, 5% of all Google searches are health-related, and 69% of customers conduct Internet research before arranging appointments. Furthermore, a remarkable 90% of Americans use social media to obtain health information, indicating a dramatic shift in healthcare-seeking behavior.

By implementing digital marketing strategies for hospitals, physicians may not only reach a larger audience but also save money as compared to traditional offline marketing methods like hoardings, paper advertisements, and TV commercials.

#digitalmarketing #healthcare digital marketing company #socialmediamarketing #seo company india

0 notes

skillslash · 1 year

Text

Data Science: Empowering the Future of Careers

Introduction

In the digital age, data has become a goldmine of insights, and the ability to extract meaningful information from vast datasets has led to the rise of data science as a critical discipline. Data science amalgamates various techniques, including statistics, machine learning, and domain expertise, to uncover patterns, predict trends, and make informed decisions. In this article, we will delve into the significance of data science as a subject matter and explore its promising future in shaping people's careers.

1. The Essence of Data Science

Data science revolves around the process of collecting, processing, and analyzing large volumes of structured and unstructured data to gain valuable insights. It employs statistical methods, data visualization, and machine learning algorithms to extract knowledge from data and support data-driven decision-making. Data scientists are the professionals who spearhead this process, bridging the gap between raw data and actionable intelligence.

2. Versatility of Data Science

The beauty of data science lies in its versatility across diverse domains. From finance to healthcare, marketing to engineering, data science has permeated every industry. It helps businesses optimize operations, personalize customer experiences, detect anomalies, and improve efficiency. The application of data science is vast, making it an indispensable tool in contemporary business strategies.

3. The Role of Data Scientists

Data scientists play a pivotal role in unleashing the power of data. They collect, clean, and preprocess data, build predictive models, and interpret results. These professionals are skilled in programming languages such as Python and R, and they possess a profound understanding of statistical concepts, data visualization tools, and machine learning algorithms.

4. Data Science and Career Opportunities

As data becomes the new currency, the demand for skilled data scientists is skyrocketing. Organizations are seeking experts who can help them leverage data to gain a competitive edge. Consequently, data science has emerged as one of the most promising and lucrative career paths in the job market. A career in data science offers job security, attractive remuneration, and endless opportunities for growth and advancement.

5. Data Science's Impact on Industries

The impact of data science is transforming industries worldwide. In healthcare, it is revolutionizing patient care and diagnosis. In finance, it is enabling predictive analytics for better risk management. In e-commerce, it powers personalized recommendations and targeted marketing. The potential of data science to revolutionize industries is vast, making it an indispensable force for future innovation.

6. The Future of Data Science

The future of data science is exceptionally bright. As technology advances, the volume of data will continue to grow exponentially. With the advent of the Internet of Things (IoT) and the integration of AI, data science will further extend its reach. The demand for data scientists will only increase as organizations seek experts to harness the potential of data for driving business growth.

7. Continuous Learning and Upskilling

To thrive in the rapidly evolving data science landscape, individuals must embrace continuous learning and upskilling. Data science is a field that requires adaptability and staying updated with the latest advancements. Online courses, certifications, and participation in data science competitions can help individuals stay at the forefront of this dynamic domain.

8. Data Science and Artificial Intelligence (AI)

Data science and AI go hand in hand. AI algorithms depend on data to learn and improve their performance. Data science provides the foundation for AI models, enabling them to make accurate predictions and intelligent decisions. As AI applications expand, data science will play an increasingly pivotal role in shaping AI technologies.

9. Data Science in Research and Development

Data science has transformed the landscape of research and development (R&D) across industries. From drug discovery in pharmaceuticals to product development in technology, data-driven insights have expedited the innovation process. Organizations are investing in data science to drive R&D efficiencies and enhance their competitive advantage.

10. Data Science for Social Impact

Beyond business applications, data science is also driving social impact. It aids in tackling pressing global challenges, such as climate change, healthcare access, and poverty eradication. Data scientists collaborate with NGOs and government bodies to leverage data for social good and create positive change in communities worldwide.

11. The Emergence of Specialized Data Science Roles

As data science expands its reach, specialized roles have emerged, such as data engineers, data analysts, and AI specialists. These roles work collaboratively to create a cohesive data-driven ecosystem, making organizations more agile and adaptive to changing market dynamics.

12. Data Science as a Decision-making Tool

Data science is transforming decision-making processes across organizations. From marketing campaigns to supply chain management, data-driven decisions are becoming the norm. Professionals with data science skills are sought after as they bring quantifiable insights to the decision-making table.

13. Challenges and Ethical Considerations

With the increasing use of data science, ethical considerations are crucial. Data privacy, bias in algorithms, and accountability in AI systems are some of the challenges that data scientists must address. Ethical data science practices will ensure responsible and sustainable use of data for societal benefit.

14. Data Science and Cybersecurity

Data science plays a vital role in cybersecurity by identifying potential threats and vulnerabilities. It helps in developing robust security measures, predicting cyberattacks, and proactively protecting sensitive data.

15. Data Science as a Driver of Innovation

Data science drives innovation by enabling businesses to explore untapped opportunities. The ability to analyze and interpret data leads to the development of novel products, services, and business models, fostering a culture of innovation within organizations.

16. Data Science in Education

The influence of data science is also seen in the field of education. It is used for personalized learning, adaptive assessments, and identifying students' learning patterns. Data-driven insights enhance the educational experience and support teachers in tailoring their approach to individual student needs.

Conclusion:

In conclusion, data science stands as the bedrock of the digital era, revolutionizing how businesses, industries, and societies function. With its ability to extract valuable insights from vast datasets, data science has become an indispensable tool in driving innovation, making informed decisions, and solving complex challenges across diverse domains.

The essence of data science lies in its versatility and wide-ranging applications. From finance to healthcare, from retail to transportation, data science has permeated every sector, transforming operations and reshaping industries. The demand for skilled data scientists is on an exponential rise, as organizations recognize the immense potential data holds in gaining a competitive edge.

Data scientists play a pivotal role in bridging the gap between raw data and actionable intelligence. They possess a unique combination of programming skills, statistical acumen, and domain expertise that empowers them to uncover patterns, make predictions, and drive data-driven strategies.

The future of data science is exceptionally bright, with the volume of data growing at an unprecedented rate. As the world embraces the Internet of Things (IoT) and witnesses the convergence of AI and data science, data professionals will play a pivotal role in guiding organizations towards data-driven success.

Data science is not limited to commercial applications alone; it extends to creating positive social impact. By tackling global challenges such as climate change, healthcare disparities, and poverty, data science contributes significantly to building a better and more sustainable future for humanity.

Continuous learning and upskilling are imperative for data science professionals to remain relevant in this rapidly evolving landscape. Online courses, certifications, and participation in data science competitions will enable individuals to stay at the forefront of advancements, driving innovation in their respective fields.

As data science reshapes the world, it is essential to address ethical considerations and data privacy concerns. Responsible data science practices ensure that the power of data is harnessed responsibly, preserving the privacy and dignity of individuals.

Data science has transcended beyond just a subject matter; it has become a catalyst for progress, driving innovation, and shaping the future. It empowers professionals to unlock the potential of data, turning it into actionable insights that drive growth and change.

The influence of data science in education, research, cybersecurity, and decision-making has touched every aspect of society, leaving an indelible mark on the way we live and work.

As we move forward, embracing the boundless opportunities data science offers is essential for individuals and organizations alike. By harnessing the power of data, we can create a future where data-driven decisions, powered by ethical practices, pave the way for a more prosperous, equitable, and sustainable world.

In conclusion, data science is not just a technological advancement; it is a transformative force that will continue to shape the trajectory of human progress. By embracing data science as a subject matter and embracing the journey of lifelong learning, individuals can embark on a fulfilling and rewarding career that drives innovation, fosters societal impact, and ushers in a new era of data-driven possibilities. As we stand on the cusp of a data-driven revolution, the role of data scientists and the impact of data science on industries and societies cannot be overstated. The future belongs to those who seize the potential of data science, empowering themselves and the world to unlock unprecedented opportunities and create a better tomorrow for generations to come.

#data science certification #data science course #data science training #data science #skillslash #pune

0 notes

market-research-updates · 3 years

Text

Privacy Filters Market Outlook – Rising Demand, Share, Trends, Growth, Opportunities and Top Key

The Privacy Filters Market was valued at USD 430.32 million in 2019 and is expected to reach USD 1134.77 million by 2025, at a CAGR of 17.54% over the forecast period 2020 – 2025. With the growing use and application of smart connected devices, such as laptops, desktops, smartphones, and tablets in the corporates and businesses, the number of security risks is also increasing. One such threat is visual hacking, which is one of the most prevalent and conventional hacking methods. It enables snooping on sensitive company information whenever employees venture out of their corporate work setting.

– As more and more businesses are moving toward digitalization, the vitality of data security increases. In certain scenarios, business representatives or IT professionals, who work on or have access to sensitive data of the organization or client, are forced to travel or access the data in public places, which further increases the chance of sensitive data exposure. About 75% of the business travelers display company information on screen while they are on a train or an airport. Owing to such developments, organizations are significantly investing in data security solutions. – Privacy filters offer privacy and anti-glare filter, which further helps prevent conditions, such as chronic headaches and presbyopia that causes eyes to become weak. Combating these potential side effects often means that people are less likely to become fatigued when working at a computer, which can make a significant difference to their long-term health. – Also, various government regulations regarding data privacy are driving enterprises to adopt such filters. To comply with such data privacy regulations, vendors are increasingly developing and marketing their privacy filter solutions to enterprises that are investing in GDPR compliance. For example, 3M introduced a new COMPLY attachment system, which is designed to enhance visual privacy and support GDPR compliance; the company launched the filter in the United Kingdom and other parts of Europe – With the outbreak of COVID-19, a dominant share of the workforce is working from home, which has become a major hassle in terms of data security for enterprises across the world. Under the circumstances, various enterprises are planning to extend work from home periods and even adopting permanent structure over the coming years. Extended work from home situation might result in decreased demand for privacy filters.

Click Here to Download Sample Report >> https://www.sdki.jp/sample-request-90116 Key Market Trends

Rising Data Privacy and Security Concerns is the Driving Force for the Privacy Filters Market – In the current working culture where electronic devices have become a critical part of work, it has become easier than ever to view private, sensitive, and confidential information in open offices and mobile workspaces. It has thus become essential to safeguard the workspace and block unwanted views. – In the finance domain, customer data is the most critical resource, and protecting it is crucial to risk areas for the financial sector, including visual hacking. – The Healthcare sector manages sensitive patient information. It is essential to ensure privacy protection in hospitals, clinics, and medical practices. – Further, the increase in online exams replacing the traditional paper-based exams highlights the growing issues this sector faces with protection on-screen information. – Moreover, people should use the privacy filter in forms of anti-virus, safeguards, etc. that can prevent data theft and data breaches. – As organizations worldwide are increasingly following the GDPR guidelines, they focus more on data privacy concerns, which will positively impact market growth. A Cisco’s study on data privacy survey of around 3200 security professionals in 18 countries suggests the majority of them implement GDPR rules.

North America to Have Significant Market Share – North America is expected to command a prominent share of the global demand owing to the presence of major economies such as the United States and Canada. Both countries boast a large percentage of businesses that use mobile devices in the workspace(BYOD policy), which attracts a significant demand. – The region is home to one of the largest markets for laptops, desktops, tablets, and smartphones; enterprises operating in the region are increasingly spending on digitalization of their businesses. – Apart from this, businesses operating in the region are increasingly spreading their presence across the world, owing to which there are a significant number of business travelers that work while they travel. For instance, according to the US Travel Association, in 2019, 470.4 million business travelers traveled via air, and this number is expected to reach 493.7 million by 2022. – Moreover, the region also faces a significant share of data breaches and security threats. Owing to this, enterprises, as well as governments, are increasingly spending on data security. In 2020, the estimated budget for the US government for cybersecurity in USD 18.79 billion, according to the US Office of Management and Budget.

Competitive Landscape The privacy filter market is fragmented due to the rapid increase in demand for the consumer’s privacy filter, leading to higher production. Moreover, players are competing among themselves with product innovation and low prices. The key player in the market is 3M Company, followed by Akamai Technologies, Targus Inc., Tech Armor, and DMC Co. Ltd., among others.

– October 2019: the 3M company introduced a new COMPLY attachment for the privacy filters into mainland Europe and the UK. These COMPLY attachment systems are designed to enhance visual privacy, reduce the risk of visual hacking, and also support GDPR compliance. Further, these attachments are built to be compatible with privacy filters in most laptop sizes and retrofit to existing privacy filters installed.

Reasons to Purchase this report:

– The market estimate (ME) sheet in Excel format – 3 months of analyst support

The dynamic nature of business environment in the current global economy is raising the need amongst business professionals to update themselves with current situations in the market. To cater such needs, Shibuya Data Count provides market research reports to various business professionals across different industry verticals, such as healthcare & pharmaceutical, IT & telecom, chemicals and advanced materials, consumer goods & food, energy & power, manufacturing & construction, industrial automation & equipment and agriculture & allied activities amongst others.

For more information, please contact:

Hina Miyazu

Shibuya Data Count Email: [email protected] Tel: + 81 3 45720790

Related Links https://www.sdki.jp/

0 notes

icwusa-blog · 7 years

Text

Improving compliance with EHR priorities in an era of decentralized hospital-based healthcare

Hospital mergers and acquisitions can create challenges integrating different electronic health records (EHR) systems As healthcare decision makers well know, the industry is experiencing unprecedented challenges on numerous fronts. Declining reimbursements, new federal regulations and incentives, an increase in insured patients, and evolving consumer expectations are requiring hospitals and health systems to rapidly adjust how they approach and deliver patient services.

These market dynamics are in part contributing to a resurgence of hospital acquisitions of and mergers with outpatient specialty centers and private practices. Decentralizing lower-acuity care into community settings has the potential to deliver wins from multiple angles. Hospitals can develop down-stream revenue sources while creating a broader referral base; they improve their ability to manage overall patient outcomes, in line with the shift to population-based care; and they can extend their brand and market share while reducing the risks that come with providing care in an inpatient setting.

As the Health Facilities Management/American Society for Healthcare Engineering 2015 Hospital Construction Survey1 found, nearly 24 percent of respondents noted they are considering health system-branded general medicine and family care centers in the community, and 22 percent are considering ambulatory surgery centers, in response to reduced reimbursement rates and new payment arrangements.

Even with their potential to right the ship, mergers and acquisitions present their own level of challenges, not least of which is integrating different electronic health records (EHR) systems and processes. Any shift of this magnitude will require accompanying operational and cultural changes. So what is the key to improving system-wide EHR compliance and efficiency? Improving how the technology is accessed by caregivers. Understanding how technology mounting solutions can support the goals that are driving healthcare acquisitions will help hospitals and health systems mitigate some of the challenges ahead.

Trends in the market

For hospitals, there is an attractive market in decentralized services. Acquiring or merging with community-based physician groups and specialty centers increases hospitals’ reach with more convenient, community-based anchors. Theoretically, revenues are less dependent on admittance rates; now hospitals can harness revenues from more routine and specialty care cases. Bringing more physicians into the fold also expands referral networks.

Treating routine and non-acute care in community-based centers—whether a physician practice, urgent care center, an ambulatory surgery center, or a specialty care center—also lessens costly risks related to readmissions or hospital-acquired infections.

The move also anticipates the challenges of managing the health of overall patient populations as the country shifts to value-based care. Bringing providers across specialties into one network improves the ability to oversee a patient’s full continuum of care—and provides greater insight into data analytics. A well-managed network supported by a smart IT backbone has the potential to influence patient outcomes while driving inefficiencies out of the system.

For physicians, too, there are benefits. The opportunity to forgo the administrative hassle and costs of upgrading systems and processes to support new federal mandates is a powerful draw. With a robust EHR system behind them, physicians can significantly improve patient health and meet patient expectations by tapping into a larger trove of patient data than they could maintain on their own.

But for every merger or acquisition, hospitals take on greater risk and financial cost, and not just that related to physician compensation packages and additional square footage. Hospitals also assume all IT-related costs and maintenance. Hospitals may find they need to install new or upgrade existing EHR systems, as well as maintain those systems. And with that comes the potential for organizational change, particularly as hospitals acquire practices that have entrenched EHR practices or, in some cases, no EHR system at all.

Streamlining EHR across the system

Between federal government incentives and mandates, the desire to improve overall efficiency and big data insight, and patient expectations for information access, EHR adoption has rapidly increased across hospitals, health systems, and independent practices alike. But this may offer a mixed bag for hospitals as they grapple with integrating different systems under their umbrella.

EHR adoption rates up across the board According to the Office of the National Coordinator for Health Information Technology (ONC), as of 2014, a majority of office-based physicians were using EHR systems, and nearly 75 percent of these physicians were using a certified EHR system (meaning the EHR met Meaningful Use criteria). Primary care physicians have the highest rate of adoption over medical and surgical specialties, but the level of EHR functionality varies.2

The ONC has found that hospitals, too, have increased not just their adoption rate, but how they share that information with patients. As of 2014, more than six out of ten (64 percent) of non-federal acute care hospitals allow patients to view, download and transmit their health information electronically.3

All of which goes to show that, while adoption rates are up, the systems used and how they are used range across the spectrum. For hospitals looking to fold specialty centers and private practices into their brand, this could pose an interesting challenge. Their new partners likely have embraced EHR, but caregivers may need to adjust to a new system to conform to hospital standards. In this case, ensuring that standardized, easy and intuitive computer mounting solutions are in place to facilitate caregiver access to the EHR is imperative.

HCAHPS and caregiver interaction The advent of Hospital Consumer Assessment of Healthcare Provider and Systems (HCAHPS) adds yet another dimension to the issue. HCAHPS puts hospitals under enormous pressure to demonstrate that patient engagement and satisfaction are a top priority, which should influence how technology is accessed in the patient room.

Patient satisfaction is driven by multiple factors, including the level of care patients believe they are receiving. Nursing staff who spend more time in a patient’s room can affect this perception of care. Enabling nursing staff to interact face-to-face with patients while charting in the patient’s room—-and even allowing patients to view their own chart—-promotes patient engagement. It also offers the added benefit of allowing nursing staff to complete their charting with fewer interruptions and distractions. As hospitals decentralize care, the need to provide for this level of patient engagement downstream is compounded.

And hospitals are taking note. According to the Health Facilities Management/American Society for Healthcare Engineering 2015 Hospital Construction Survey, nearly 20 percent of respondents said they are decentralizing support services to refocus point of care in the patient room and increase the number of services at the bedside.4

Ensuring computers are in place at bedside to enhance patient and caregiver interaction is paramount. Computer mounting solutions that allow for face-to-face interaction, protect patient privacy and are intuitive to use will play a key role in successfully transitioning more services to the patient’s side, whether it’s an inpatient room or an exam room.

Mining and analyzing EHR data improves patient care and health outcomes Hospitals and health systems that are using their EHR systems to the fullest extent have access to a valuable collection of patient data. According to a 2015 healthcare analytics survey by CDW Healthcare, hospitals that are implementing analytics are experiencing more clinical benefits than operational benefits to date. Eighty-two percent of the survey’s respondents reported improved patient care, 63 percent reported reduced readmission rates, and 62 percent reported improved overall health outcomes.5

The ability to combine inpatient and outpatient analytics will provide hospitals with a tremendous advantage in improving the full continuum of care. Of course, the ability to fully mine analytics is dependent on ensuring consistency across the board in how information is entered into the EHR system. Standardized computer mounting locations that support caregiver workflow will enhance data collection efforts.

Consumers want greater access to information The demand to use EHR systems isn’t just coming from federal requirements. In a digital age when consumers customize their every experience online, patients increasingly expect to not just view but to also interact with their medical information.

According to Accenture’s 2013 Consumer Survey on Patient Engagement, four out of five consumers say that accessing medical records electronically is at least somewhat important—with nearly half saying it is very important. And, more telling, 41 percent of consumers without online access to their medical records would consider switching to a provider that offers access.6

Meeting these expectations is only possible if caregivers across the system are using the EHR system appropriately. Ensuring they have easy access will enhance compliance.

Challenges to integrating IT solutions into existing space While there are numerous benefits to standardizing IT across the healthcare system, doing so is not without its challenges.

Hospitals may find that their acquisitions use an EHR system that is not compatible with the hospital’s system. They may find that the practices employ processes that conflict with the hospital’s standards for security, privacy and safety. Or they may find that they need to start from scratch as they acquire practices that still rely on paper charting.

All of these factors will require caregiver education, a possible change in operations and a shift in culture. Hospitals, too, will now be responsible for the cost of maintaining equipment in sometimes far-flung reaches of their service area.

In tandem, hospitals may find that their IT solutions are challenged by existing infrastructure and space. Building a new facility provides the luxury of planning for the integration of IT into patient care; acquiring existing space may require creative solutions for working within exam rooms, operating rooms, pre- and post-op areas, and even nursing stations that were never designed to accommodate IT as part of the continuum of care.

Above all, hospitals need to ensure the solutions they implement—whether in their inpatient or outpatient environments—uphold standards for caregiver health and wellness, particularly in regard to the increased risk for musculoskeletal disorders (MSD), patient privacy, and infection control.

Improving compliance through smarter mounting solutions for computers and medical devices

When change is ahead, one of the best means to bring everyone on board is to make it easy to adopt the new process. Implementing mounting solutions that support caregiver workflow, safety and security—and that make accessing the technology easy—will improve the chances that caregivers will quickly take to a new system.

However, not all mounting solutions are made equal; some of the considerations below can make or break caregiver acceptance of a new or revised solution. When choosing a mounting solution, consider:

Solutions that support unique department requirements. Different departments have different needs for how technology is used. Smart solutions providers understand these different needs and offer comprehensive choices to support the right solution. A solutions provider that offers onsite assessments at no cost and installation can be an integral partner in choosing the best solutions for each department. Having multiple options also enhances the ability to standardize across multiple locations, which affects not just appearance, but maintenance as well.

Solutions that support ease-of-use and ergonomics. Because multiple caregivers access IT from a point of service in a given day, the mounting solution should be intuitive to use and easy to adjust. Fully adjustable mounts will also allow caregivers of different heights to work in comfort, protecting against MSD injuries. With so much use, the mounting solutions should be durable and easy to replace.

Solutions that support patient/provider interactions. While bedside charting can have a positive influence on patient engagement, some mounting solutions are better at engaging patients than others. For example, mounting arms that reach well into a room allow caregivers to position themselves so they can face patients while charting. Mounts that allow independent rotation of the monitor also allow patients to view their data to verify information and engender trust.

Solutions that protect patient privacy. Unlike laptops or tablets, which are at risk of being misplaced or stolen, mounting arms are securely fastened to the wall or ceiling. As an added benefit, they ensure that caregivers have ready access to the EHR system at the point of care; no more downtime because of an uncharged laptop or a missing cart.

Solutions that save space. Mounting solutions that reach well into a room and stow compactly when not in use free up space for other needs. Unlike carts or desktop computers, they do not take up valuable space in tight quarters.

Solutions that are backed by the manufacturer. Mounting solutions are an investment in patient care. Therefore, it is essential that they work as intended. This doesn’t just mean having a solid warranty; manufacturer support should start well before that, with full installation services and a trial period to ensure the product is the right fit for the location and staff. The warranty should also cover all repairs and service, of particular value to hospitals with networks that extend over a broad service area.

Supporting caregivers to better support outcomes

With market dynamics in flux for the foreseeable future, hospitals will continue to be challenged to fulfill their missions while maintaining profitability. Efforts to expand market share and improve population health through acquisitions and mergers could offer a sustainable way forward for many hospitals. Of course, with acquisitions comes a raft of challenges, including ensuring that caregivers adjust to and fully embrace the hospital’s EHR systems and priorities. By improving caregiver access at the intersection of IT and healthcare, hospitals and systems will go far in removing at least one challenge to a fully integrated future.

Citations

1. Vesely, Rebecca and Hoppszallern, Suzanna. “Hospital Construction Survey Results are In.” Health Facilities Management. Posted February 4, 2015. Web. September 25, 2015. 2. Heisey-Grove, Dawn and Patel, Vaishali. “Any, Certified, and Basic: Quantifying EHR Adoption through 2014. The Office of the National Coordinator for Health Information Technology. September 2015. Web. September 29, 2015. 3. Charles, Dustin; Gabriel, Meghan; and Henry, JaWanna. “Electronic Capabilities for Patient Engagement among U.S. non-Federal Acute Care Hospitals: 2012-2014.” The Office of the National Coordinator for Health Information Technology. October 2015. Web. October 5, 2015. 4. Vesely, Rebecca and Hoppszallern, Suzanna. “Hospital Construction Survey Results are In.” Health Facilities Management. Posted February 4, 2015. Web. September 25, 2015. 5. “CDW Healthcare’s Analytics in Healthcare. CDWNewsroom.com.” ND. Web. September 24, 2015. 6. Accenture Consumer Patient Engagement Survey US Report

#health #hospital #data #healt care #billing #cost #support #caregiver #ehr #physician #analytics #medicine #medical #accountability #patient #doctor #management #service #consumer

0 notes