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[bransonattractions]

[theatremarketinginsights]

REFRESH YOUR COMPANY, REBUILD YOUR AUDIENCE BASE.

By Roger Gonzalez

Are you looking for ways to market your theatre company and build a loyal following? As a modern theatre company, you need to employ entrepreneurial strategies to attract and retain customers. You need to go back to some basics and apply what you learn to building a loyal following that will never abandon your company... even during a pandemic!

Here are ten tips you can use to create a strong base of loyal followers and a packed house: 

1. Identify Your Target Audience – First and foremost, you need to identify the specific demographic you’re targeting with your theatre company. Who are your ideal customers? Once you know who your target audience is, you can create a marketing plan tailored to their needs and interests. 

 2. Create Quality Content – Quality content is key when it comes to marketing. You need to create content (productions) that are relevant to your target audience and speaks to them in a meaningful way. This means avoiding generic content and instead crafting content that resonates with specifically with whom you’ve identified as your audience. 

3. Focus on Building Community – As Richard Branson said, “A business is simply an idea to make other people’s lives better.” You need to focus on building a community of loyal followers who will continually come back for more. Join social media platforms, such as Facebook and Twitter, to engage with your audience, and create a blog to keep them informed and entertained. Instead of always advertising your generic shows, talk about your team, company playwrights, your challenges and successes. Engage.

4. Leverage Word of Mouth – Word of mouth is one of the most powerful marketing strategies. Encourage your audience to spread the word about your theatre company. Offer discounts or free tickets to those who refer a friend, and reward your loyal followers for their efforts.  

5. Utilize Influencers – Influencers can be a great asset to your theatre company. Find influencers who have a large following and are relevant to your target audience. Reach out to them and ask them to promote your theatre company. Local influencers like partner restaurants and businesses can be a great way to engage loyalty and trust.

6. Hold Events – Hosting events (like opening parties, and free intermission treats) can be a great way to build a loyal following. Consider hosting events such as meet and greets, Q&A sessions with cast members, or even a movie night. Imagine showing Little Shop the movie prior to the staged musical?Events can be a great way to engage with your audience and provide them with unique experiences. 

7. Offer Incentives – Offering incentives is a great way to increase loyalty. Consider offering loyalty rewards such as discounts, free tickets, or even exclusive access to events. This will encourage people to come back for more. 

8. Leverage Communication Technology – Technology can be a great asset when it comes to marketing. Leverage technology such as email, text message, and even push notifications to keep your audience informed about upcoming events and shows. 

9. Provide Value – Value can take many forms, whether it’s a unique experience, a special offer, or even knowledge. Whatever you do, make sure you’re providing value to your audience. This will help you build a loyal following. 

10. Ask for Feedback – Finally, it’s important to ask for feedback from your audience. This will help you identify any areas of improvement and make the necessary changes. As Steve Jobs famously said, “The people who are crazy enough to think they can change the world are the ones who do.” 

By following these tips, you can employ entrepreneurial strategies to market your theatre company and build a loyal following. Focus on building a community, and less on traditional advertising methods, and you’ll be sure to attract and retain an audience of loyal followers.

Have other great ideas? Why not share them here or on our various TheatreArtz community groups. 

Look here: https://theatremarketinginsights.tumblr.com/TheatreArtz and start joining.

[daytechin]

Choosing the Right Speaker

The Best Party Speaker bureau will help you narrow down your search to find the perfect speaker for your company. Here's how:

Who's hot. The speakers bureau works all day with meeting planners, reviewing speakers and hearing from them about their experiences. The bureaus are familiar with the capabilities of speakers.

Greater Access. Speakers Bureaus have access to thousands industry experts and celebrities. Sometimes, a celebrity may have exclusive management with one bureau. However, other bureaus can still book the celebrity. In these cases, the celebrity's agency and the bureau representing the planner "co-broker” the deal.

Negotiating fees. The speakers bureau will negotiate the speaker fee for the client, provided that the fee is not negotiable. A speakers bureau is not charged extra by the meeting planner. Instead, the bureau gets a percentage of the speaker fee. This is similar to how a travel agent would be compensated for selling tickets.

Searching for Replacements. A speaker bureau has the advantage of finding a replacement for a speaker that cancels.

SIZING UP POSITIVE SPEAKERS

You can best ensure that you are a good speaker by seeing them in action. Also, make sure to ask meeting planners who have met with the speaker. Don't rely on the demo video alone. A five-minute clip is not an indicator of how well a speaker will perform. You can also call at least three people familiar with the work of the speaker and ask them:

Was the speaker able to adapt the presentation to suit his or her needs? Was the speaker able to present with ease, using examples and humor? Did the speaker make unreasonable requests or was it easy to work together? What did the audience think of the speaker? Would you ever use the speaker again Check to see if the speaker is a CSP (Certified Speaking Professional), or CPAE (Council of Peers Award for Excellence). Both are conferred by the National Speakers Association. CSP is awarded to those who have demonstrated speaking ability and have given a minimum amount of presentations. For their professionalism and platform experience, up to five NSA members are eligible for the CPAE. FEES

Basic Fees. Prices can vary from $1,000 to $50,000. The top end is home to luminaries such as Bill Clinton, Richard Branson, billionaire entrepreneur and Michael Porter. Speakers can be paid in many ways, but typically require a 50% deposit at the time they book. The balance is due on the day of the engagement.

Variations in basic fee. Professional speakers, those who are paid to speak at events, will likely set their fees based on how long they'll be there. A keynote fee might cover a single keynote speech of up to 90 minutes. A speaker who plans to give the keynote address and speak at break-out sessions, as well as stay for luncheon, might be charged a higher fee. Professional speakers often charge half-day or full-day rates, in addition to their keynote fees.

Other costs and travel. You pay speaker's fees plus travel and accommodation costs (hotel, meals) for the privilege to have the speaker address your group. The expenses of a speaker are typically $1,000, or more if they fly first-class.

How to negotiate fees. Are speaker fees set in stone? Fees are not always fixed. Even for top-tier speakers, they can be negotiable. You shouldn't accept the first price quoted. Do not be afraid to negotiate.

KEEPING FEES DOWN

Here are some ways you can keep the cost of hiring speakers down:

Who is local? Find speakers who live in the area where your event will be held. Many speakers live on the road for their entire careers and would welcome a gig closer to home. If you are looking for a Boston speaker, he may be willing to offer a discount on his rate to speak at your Boston meeting. You'll also save on travel and accommodation costs.

Do they have anything to sell? Speakers with books or videos to sell might be open to a lower fee to promote their products at your event.

Are you willing to share the costs with other groups? Ask the hotel or the local convention and visitors bureau for information about other events that are being held on the same day. You can "share" the speaker's services - and share the cost.

[dman48638-blog]

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[travelwusblog]

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[theliterateape]

From the Archives: Unpacking Branson: A Thanksgiving Improbability

By Don Hall

For Thanksgiving in 2012, I was single and Mom decided that I should come out to my step-sister's place in Branson, Missouri for a good old-fashioned country Thanksgiving. The carrot was family. The stick was Missouri.

In the late 1960s it was pretty much a tiny city in the Ozarks known for roadside stands peddling wares that proliferated the hillbilly stereotype. And, sure enough, there are still today roadside stands that exist only to continue to make fun of that stereotype. It's an odd thing to walk into a business in the middle of the Ozarks that sells you the stereotype it tries to escape from. Like buying a taxi cab medallion from an East Indian store or an “I’m a Wetback” T-shirt in a store that sells Mexican merchandise.

It is said you cannot judge a book by its cover.

This is true most of the time, but there are some things you can judge immediately by its cover and pretty much know what your getting.

An Ann Coulter book. Sean Hannity. A FOX News broadcast. Great America. Applebee's.

I assumed that Branson, Missouri would fall into this latter category. I was right and wrong. And the complexities made it a real trip to remember.

Branson is where the Beverly Hillbillies came from before moving to California.

A winding series of roads littered with signs and theaters and restaurants. Lots of bumper stickers that declare “I’d Rather Be Dead Than SOCIALIST” and random tributes to past GOP glory. In the three days we trucked around the city, I counted perhaps one hundred people of color the entire time — I didn't start the trip by calculating this but after a bit, it was hard to escape. Thousands of old white people with canes and wheelchairs abounded but that doesn't really look that much different than Navy Pier or the audience at Chicago Shakes — old white people like to be tourists and Branson is, after all, a haven of tourism.

My step-sister, Hannah, tells me that the crack business booms among the residents of Branson and there is evidence around if you’re looking for it. The place is slightly schizophrenic in its place as a home to rednecks and hillbillies while trying desperately to distance itself from that by appealing to the tourist trade. There are places that stink of what one expects in Ozarks — a biker bar called the Hawg Trough that even my pro-GOP brother-in-law avoids and a Smoke Shop that doesn't sell cigarettes and has a pit bull guarding the door. But there are surprises that popped up during my three-day Thanksgiving vacation that defied my pre-judged expectations.

The surprises came in weird ways. When I arrived, we ate at a place called the Rowdy Beaver — a place with T-shirts that trumpeted “I Like Bald Beaver” and “That's A Mighty Nice Beaver” and had washboard walls. The thing that surprised was that the food was out of this world. It was delicious and well prepared and not at all what I expected. “Our chef prepares everything from fresh ingredients,” trumpeted our waitress who seemed completely fine with her job at a place filled with such juvenile innuendo.

The Hollywood Wax Museum was fun but the wax figures left me a bit wanting — a frequent refrain of our visit was my niece saying “Who's that?” and me doing my best to figure it out. I tried to convince my family to go to Silver Dollar City so I could find and steal a urinal cake but it was $60 per person and even I couldn't argue that $300 was reasonable for me to complete a toilet cookie tale. We had tickets to a magic show billed as the World's Largest (by the way, every attraction in Branson is billed as “Show of the Year,” “The Most Amazing in the World,” and “Mindblowing”) but the show was cancelled due to illness. Turns out Kirby VanBurch’s greatest trick is to take your money and disappear.

Our replacement show for the afternoon was going to be either Jim Stafford (I desperately wanted to see this) or SIX (the nieces had heard it was awesome). Stafford only did an 8 p.m. show, so SIX at the Mickey Gilley Theater it was.

SIX is six middle-aged brothers who debuted on the Donnie and Marie Show and have fashioned themselves as sort of an older version of an a cappella boy band. As soon as they started with a cheeseball version of Don’t Stop Believin’, Hannah and I turned to each other with a look of pained resignation. These guys had pretty good voices and the arrangements were fine but the self-consciously hip pose and cornball attempts at cool banter was unbearable. I learned that wanting to see an awful Branson show and actually sitting through one are two different things. I also learned that I will never, as a middle-aged white guy, ever use the words “homie” or “peeps” ever again. To be fair, the second act was better — a selection of Christmas songs and a tribute to their dead mother. Apparently this tiny woman had ten children, all boys, and I suspect she isn't dead but just got the fuck out of there before having to bear an eleventh kid. But the damage of the first act left me scarred and a little terrified of that evening’s show — Legends at the Dick Clark American Bandstand Theater.

Legends is a show that debuted in Vegas and moved to Branson. It is a rotating cast of celebrity impersonators ranging from Barry White, Marilynn Monroe and Tim McGraw to the staples of Elvis Presley and Michael Jackson. Our bill was George Strait, Whitney Houston, the Blues Brothers, Liberace and Elvis. As we entered and sat down, once again surrounded by octogenarians, I steeled myself. This was going to be fucking awful.

And it wasn’t.

Really. In fact, it was a blast. The Whitney Houston knocked it out of the park, Liberace was funny but completely inappropriate in a callback to the dark days of The Gay Closet and the Elvis impersonator was so fucking good, if we had been sitting in the nose bleeds it would’ve been like actually seeing Elvis live. My mom, a huge Elvis fan from when he was alive, commented that he was the best Elvis impersonator she had ever seen. Hell, even my teenaged nieces enjoyed the show.

But we saved the best, most Branson-y show for Saturday. Yakov Smirnoff. Holy shit. I couldn’t wait. I was absolutely certain it would embody everything I expected Branson to be — cheesy, cloying, the very portrait of a has-been celebrity stretching out his 15 minutes of fame as paper thin as he could in the heart of the Vegas of the Ozarks. We were greeted by a giant Yakov head making awful jokes about... the size of his head! Inside, it turned out that Yakov was a painter and had his paintings for sale!

The beginning of the show was the longest version of the national anthem I’ve ever heard (who know there were, like, nine verses?) and then I was hit with another fucking surprise. On the video screens came an old Paul Harvey “The Rest of the Story” about a painter known as Jacob who painted and commissioned a painting in tribute to the fallen at Ground Zero in NYC following the Attacks of 9/11.  Painted on the side of a building overlooking the rubble, it was the backdrop to the first anniversary of the attacks. The painter was an anonymous Yakov Smirnoff. He paid for the commission out of his own pocket.

Some of his show was what I expected: a revisitation of his “What a Country!” schtick from the ’80s—a sketch of him as the president answering questions from the audience, and he actually quoted the Lee Greenwood God Bless the U.S.A. as a closer. But other parts were not at all what I anticipated. Turns out that Yakov went out and got a Master's Degree in psychology and decided that his show could also serve as a relationship counseling session as well. Sort of like Defending the Caveman meets a less arrogant Dr. Phill with the takeaway being that we begin relationships laughing and giving each other little gifts and that, if we simply return to giving each other gifts and finding laughter in our relationships, we’ll be happier, healthier people.

Was it a great show? Not really. The dancers were cheesy and only there to fill time, the jokes were funny in a “Yeah, I remember that one” sort of way, the political stuff was tame (although at one point, Yakov asked the audience who was happy with the results of the latest election — a smattering of applause that included my mother and I enthusiastically cheering — and who was ticked off by it — a thundering, slightly ugly ovation — with the Russian comic commenting “Yeah, that's about even...”) and the recurring pro-America stuff was hard to hear after a while. But the thing is... I liked him.

I mean, I really liked the guy. He was so overwhelmingly sincere and genuine. Christ, I wanted to hug him. And, while his show is corny and inoffensive and gentle and perfect for the Branson tourist crowd, this is a guy who lives in Branson, Missouri suggesting that people spend time laughing and loving one another instead of being shitbags.

Prejudice is a funny thing. Judging books by their covers is what we do as people. I imagine it’s a hard drive instinct. But, as I am often heard saying, while we are all unique and precious snowflakes and each of us is completely distinct, we are all made of fucking snow. We all are simply people trying our best to get along in the world. Yes, that means that our baser, uglier instincts come to play like ordinary people rioting in a Walmart on Black Friday to get a discount on a portable DVD player. It also means that our better, more generous nature comes into play, and sometimes it's nice to be reminded that even in Red State Hell, Yakov Smirnoff is telling thousands of people every week to just be fucking nicer to each other.

On Thanksgiving, the point is to be with friends or family and celebrate those things in our lives we are (or should be) thankful for. Sure, the holiday is laden with cultural markers that include the genocide of the Native Americans and our national quest to bequeath every American with diabetes but the point is gratitude. Gratitude can come from a lot of places and I’m thankful to remember the lessons I learned in Branson. 

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Shop till you drop online with cryptocurrencies

The bitcoin craze is taking over the world by storm – and for good reason. Bitcoin, the cryptocurrencyof choice for millions of people across the globe, is stable, ground-breaking, and fool-proof. Earlier in November 2017, the Bitcoin value hit an all-time high of over $14,000!

No matter how you look at it, NOW is the best time to invest in Bitcoins. What’s more – you can buy robust Bitcoin mining hardware in South Africa to get in on the fun. Of course, the rise of Bitcoin has caused other cryptocurrencies to join the fray, including Ethereum, Altcoins, Dash and plenty more. And thanks to the increased traction of Bitcoin, more and more businesses around the world have finally embraced the concept of cryptocurrency. In fact, some of them have begun to accept these virtual coins as a form of payment.

So, who are these trailblazers accepting Bitcoin as payment? Make no mistake the following 10-best list is nowhere near exhaustive. And it should remind you that mining bitcoins or investing in bitcoinsis simply the way to go.

#1. WordPress

It’s only natural for a web design and blog provider like WordPress to embrace blockchain technology. It’s core to its business strategy. Nonetheless, WordPress was among a few handful of tech companies to adopt Bitcoin as a form of payment. So, if you are a web designer or small business owner, you need to invest in Bitcoin in South Africa to enjoy free or discounted services from WordPress.

#2. Subway

Subway has already set foot in SA. And the good news is that the American fast food chain known for purveying subs, sandwiches and fresh salads now officially accepts Bitcoins.

#3. Expedia, Inc.

If you are a low-cost flyer, the chances are that you have used Expedia.com services to book your flight, hotel, or holiday package. Here’s another reason to buy bitcoin mining hardware: Expedia accepts payment via Bitcoins!

#4. MovieTickets.com

If you love going to the theaters to watch movies, now is the time to invest in Bitcoin. Your movie ticket BFF, movietickets.com, will accept your crypto-coins.

#5. PureVPN

It has never been more critical to browse anonymously. PureVPN will make it happen for you – and, yes, they now accept Bitcoin.

#6. Virgin Galactic

Richard Branson’s brainchild Virgin Galactic will take you to space if you can spare a few Bitcoins!

#7. OkCupid

Find love with the help of OkCupid and (Bitcoins!)

#8. Overstock.com

Shop till you drop online with cryptocurrencies

#9. Microsoft

The tech giant accepts bitcoins to purchase most of its XBOX content and games

#10. Reddit

Share, tag, and enhance your online presence with Bitcoins at Reddit!

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[geekykool]

Only a Week and a Half Until Branson Con

The second annual Branson Con (Branson Con 2020) is coming to Branson, MO at the Welks Resort from Friday March 6th through Sunday March 8th.  It is a full pop culture convention.  It will have celebrities, authors, artists, cosplayers, costume contests, panels, workshops, gaming, collectibles and special event. You can purchase discount tickets for Branson Con right here for $39.00…

Only a Week and a Half Until Branson Con was originally published on GeekyKOOL.com

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[dman48638-blog]

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