Muy fans de los #foodpantone 😍🍔😋 #slottmedia #advertisingdesign #advertise #marketingdigital #digital #agencia #agencia360 #socialmedia #socialmediamarketing #marketingdigital #marketingmadrid #marketingonline #instafood #mcdonalds #ads #dschwen #foodlover #pantone #pantonegram #MarketingGastronómico #FoodMarketing #foodierules
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New GIF tagged food, beach, burger, dschwen via Giphy https://ift.tt/2z3SBrF via https://cutslicedanddiced.wordpress.com/2018/01/24/how-to-prevent-food-from-going-to-waste
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Left: Featuring some of the phones that I was thinking to switch to. (First World Problem)
Right: Dschwen is one of the design studio that I look up to, so glad to receive a quarterly that they’ve designed.
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New Picture GIF lol, lost, dschwen, lost sock, lost sign via Giphy https://ift.tt/2JXpgDG
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Western Gull (Larus occidentalis), taken in Monterey, CA (by Dschwen) [2272x1704]
Source: https://bit.ly/3a38y2X
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麦当劳新推广告只有文字版式却效果出众
李奥贝纳公司和以设计“Type Sandwich”闻名的David Schwen合作,创作了麦当劳的创意平面广告,广告内容没有产品图片,没有logo、连“麦当劳”都没有提及。
全世界其实没有几���品牌有底气发布一些列推广海报,而不放置任何图像、logo,及公司信息,却仍具有极强的视觉识别性。
麦当劳就是这为数不多的品牌之一。
李奥贝纳和David Schwen共同为麦当劳快餐连锁创作的Iconic Stacks系列广告,通篇以菜单格式呈现视觉,并以纯平面印刷的形式展示出来。
与重多诸如Fanta、Toyota、HP和Bank of Amercia等品牌有合作关系的设计工作室Dschwen(由David Schwen运营),在2010年代初期因创作了“Type Sandwich”海报而在网络上广为人知(把三明治这个食品以各种食品佐料的名称进行单词栈的文字呈现)。李奥贝…
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McDonald’s, whose marketing has been tilting increasingly toward minimalism in Europe, has launched an outdoor campaign that’s both subtle and loaded with swagger. 🍔 The ads from Leo Burnett London don’t mention the fast food brand by name, show its logo or include any pictures of the products.
Instead, we simply see a list of the key ingredients that make up some of McDonald’s core products — the Filet-O-Fish, Egg McMuffin and Big Mac. 🍟 Color plays a key role too, with each ad’s palette staying true to McDonald’s branding.
The ads were created in partnership with typographer David Schwen, the founder and creative director of Minneapolis-based Dschwen studio.
CREDITS:
Agency – Leo Burnett LondonCCO – Chaka SobhaniCreative Director – Pete HeyesArt Director – James MillersCopywriter – Andrew LongDesigner – Jake Arnold, David SchwenHead of Design – Phil BosherAccount Director – Steph BatesSenior Account Manager – Rob Ellen
Account Executive – Callum MatthewsProject Director – Emily Green
McDonald’s:Marketing Manager – Hannah PainCampaign Assistant – John McClure
💬 #advertisement #advertising #advert #ads
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Visual and Cultural Hierarchies
make a top 10 list of your favourite practitioners in your field and consider what it is about their practice that you value
1. Zim&Zau:
Zim and Zau are two French artists located in France. The two designers create illustrations using handcrafted objects such as paper, wood, etc. I love how the artists’ work is very colourful, simple, neatly done and seems almost realistic.
2. Alessia Sistori:
A graphic designer from Berlin, I like her design because of how minimalistic and simple they are, I also like her neat packaging style.
3. SocioDesign:
A design studio that creates contemporary brand identities, packaging solutions and digital experiences for a diverse range of premium brands, ranging from boutique start-ups to global businesses. I personally like their minimal style of design and the use of bold colours.
4. Emma Stokes:
A British designer with minimalist designs and simple illustrations.
5. Ji Lee
A Korean designer and typographer living in New York, I like his simple and creative designs.
6. Hydrogene:
A graphic designer and illustrator who combines both to make very unique designs.
7. Luke Choice:
A designer with a vibrant and unique style, his designs are colourful, bright and mostly in 3D.
8. Dschwen LLC.:
Dschwen LLC. is a collaborative studio of designers that churn out beautiful, colourful and engaging works.
9. Pavlov Visuals:
Pavlov Visuals is a collective of designers that work to produce beautiful, sleek graphics. I like the general simple style of their designs and how they combine illustrations in designs.
10. Jacob Eisinger:
This designer works in 3D, he designs 3D type and illustrations, and uses vibrant and bold colours in his designs.
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New GIF tagged lol, food, donut, gum, frosting, dschwen via Giphy https://ift.tt/2T5JVcQ via https://cutslicedanddiced.wordpress.com/2018/01/24/how-to-prevent-food-from-going-to-waste
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