#googleanalytics4vs.universalanalytics

[logikdigital-blog]

Upgrade to Google Analytics 4: The Smart Move for E-commerce Website Owners

If you own an e-commerce website, you know measuring performance is critical to your success. Your checkout process, customer behaviour, and traffic sources are just a few of the elements you should track to convert visitors into customers and improve sales. One of the most popular web analytics tools e-commerce businesses use is Google Analytics. However, the latest version, Google Analytics 4, is now available and offers significant benefits over its predecessor. This blog will discuss why e-commerce website owners should switch to Google Analytics 4 now, its benefits, and the differences between it and Universal Analytics read more here