#googlespeed | Explore Tumblr posts and blogs

adstargets · 6 years ago

Text

Best Mobile Advertising Tips for Online Marketers

Mobile Advertising tips needed by online marketers is what we set out to provide in this blog post. Since mobile advertising has become one of the most preferred advertising methods for internet marketers. It has been estimated that over 70% of online advertisers have used some form of mobile advertising. It has become very important for internet marketers to target potentials customers using mobile ads. This is because almost all the types of mobile advertising are known to be effective and cheaper. In this article, we are going to review the best mobile advertising tips to boost your campaigns. Let's lets start with the basics terms and most asked questions about mobile advertising and mobile marketing

What is mobile marketing?

Even though our main focus here is to give you mobile advertising tips, we have to lay a foundation so you can be familiar with other mobile advertising terms, so before heading to mobile advertising tips, I would like to make things very simple here by saying, mobile marketing is a marketing strategy that is aimed at reaching a target audience through their mobile devices such as smartphones, Ipads, tables etc through websites, mobile Apps, SMS, MMS, social media, emails and so on. It might surprise you to know that the number of searches done on mobile has surpassed��desktop since 2015 according to Google. also, more than 80% of internet users have some sought of a mobile device that is connected to the internet which makes mobile marketing even more important. Now, Understanding what is mobile marketing is one thing, doing it effectively is another, so... to give you a brief explanation of what is effective mobile marketing is,

Mobile Advertising Tips

we simply say,... Effective mobile marketing is the process Or if you like, the strategy of creating and sharing content to reach your targets audience through their mobile devices. This might be separated into various forms such as mobile advertising which includes, banner ads, text ads, interstitials also known as full-screen ads. Others include crafting content, emails, social media images and text, In apps content that will be attractive and engaging on mobile devices to increase engagement and conversions. Do not forget you have to take into consideration while creating content for mobile users the size and length, position of such content should be considered.

Mobile-friendly Website

If you are into online marketing or online advertising, you know probably know that having a mobile-friendly website is no longer an option but a must do for your business. Since 2015, Google made mobile friendly-website as a ranking factor considering the search volume that comes from mobile search. Is that surprising to you? please don't say yes cause am about to show you something very important. Let's just see some of the reasons why you need to make your website mobile-friendly. According to Google Ads, 29% of smartphone users will immediately switch to another website or App if your mobile site is slow 40% of mobile users left websites which takes longer 3 seconds to load. These statistics are centered on website speed which is one of the key factors of mobile-friendly websites. To check out the speed of your website, use GoogleSpeed Insights to see what you need to fix to improve your website speed.

Another factor is your website content. This means your website content must appear visible and in the right positions for your audience to see and interact which translate to... Website text should be readable Content should have the appropriate size so that mobile users don't have to zoom Placing links for easy tapping Using common software In between, You can check if your website is mobile friendly by using Google mobile-friendly test

For more information on why and how you should optimize your mobile website, please watch the video below from Google ads

Mobile app marketing

Mobile App Marketing is another great form of mobile marketing using mobile Apps to attract and convert your potential customers or users to loyal customers or mobile users. It has great potentials to really affect your marketing efforts as a company or an individual. If we consider the number of people using mobile Apps you make purchases in the last few years, the numbers are huge and growing which present a great opportunity for your business to start using mobile App marketing to attract more customers.

Types of mobile advertising

Since we have covered some of the basics about the confusing terms, Let's look at the types of mobile advertising you should be running as an online marketer or an advertiser. Mobile Banner Ads Banner ads also known as display ads are still the most popular ads online and engaging in mobile banner ads will be one of the most profitable ad formats if placed in the right places. While designing banners for mobile advertising,

Image credit: blog.visme.co You should take into consideration to make it responsive and also should not be placed where the mobile user will still be able to access their information. We recommend placing banner ads at the bottom of the mobile but at the same time, it should be attractive enough for mobile users to see it. Mobile Native Ads mobile native ads are great ads format that is designed to blend with the content or mobile apps. these ads look as if they are part of the content or mobile App. In most cases, the mobile user so not recognize that mobile native ads are actually Ads, these ads also have common features like banner ads but simply meant to blend more with the content and the App on the mobile device Mobile Interstitial Ads Mobile interstitial ads also know as full-screen ads that cover the mobile screen mostly when user spend some minutes on Apps. These ads have great potentials to capture mobile users attention and increase conversions.

Image credit: mobileads.com Mobile interstitials have very high click-through rates simply because the user in most cases will have to manually close those ads before carrying on using their App. Mobile interstitial Ads comes in forms of images, video Ads. We advertiser online marketers not to overuse mobile interstitial ads in order not to discourage mobile users using those Apps or mobile content. Mobile Video Ads Mobile video ads also made our list of mobile advertising tips because they are a great way of targeting and converting mobile users. The fact is, mobile video ads are known to be less distractive compared to the banner and interstitial ads.

Image credit: blog.visme.co Mobile users are known to pay more attention to video ads even more than the desktop video ads. Video ads can be used on mobile devices easily both in Apps and websites to capture the attention of the audience. The cost of video advertising is expected to hit 7 billion dollars in 2019 because of its potentials to increase conversion rates. We advise that make video Ads that are simple to understand with a clear and concise content both visually and in sound, be creative and reward in your video ads. Mobile Rich Media Ads We can't make a list of great mobile advertising tips and forget to include rich media ads. This another great form of mobile advertising that helps you stand out among your competitors when advertising on mobile devices.

Image credit: emilsmith.co.uk Mobile rich media ads use videos, texts, audio, mini-games, and images in the best way possible to stimulate brand awareness and increase conversion rates. media rich ads in their nature do now interrupt mobile users or discourage to quit sessions which is another plus and a reason you should try out mobile media-rich ads.

Mobile advertising companies

We now encourage you to take action and start mobile advertising with AdsTargets Ad Networks. We have great in-house built tools to enable you to excel in your mobile advertising campaign. We also have experts who are willing to guild you through the process of creating great mobile advertising campaigns to make sure you achieve your mobile advertising goal.

Conclusions

We hope the above mobile advertising tips enhance your mobile advertising. We would go on and on but our tradition remains to make moderate content so as not to get you bored. However, we can continue our conversation in the comment section. Let us know your thought about mobile advertising Read the full article

#Mobileadvertising #Mobileadvertisingtips #Mobileappmarketing

6 notes · View notes

weblinkindianet · 3 years ago

Photo

Internet is an integral part of our daily life, and the speed of the internet matters a lot. Therefore, organic rankings require high speed, and Google has shifted its focus on speed for Google ads. Therefore, website speed, SEO plays a vital role in website designing service. Read More: https://www.weblinkindia.net/blog/how-the-google-speed-update-will-impact-your-site #GoogleSpeed #SpeedUpdate #WeblinkIndia #OrganicRanking #GoogleAds #SEO #DigitalMarketing

0 notes

techyblogger · 6 years ago

Photo

Google Speed Test Qestion -What Score Should You use for Google Lightspeed / Page Speed? https://www.reddit.com/r/SEO/comments/c8eih1/google_speed_test_qestion_what_score_should_you/

Very confused as to which one you should target as there is GoogleSpeed Insights, Lighthouse with No Throttling, and then two throttling options? Which one is the proper benchmark to use?

submitted by /u/SapientChaos [link] [comments] July 03, 2019 at 01:52AM

0 notes

webdesignersolutions · 6 years ago

Link

I’m looking for some feedback/recommendation for a managed hosting providers. I narrowed down my options to Kinsta and SiteGround Cloud.

My blog traffic is increasing to a point where I have to consider more powerful plans beyond the shared hosting plans. I’m currently with SiteGround GoGeek plan, and considering to move to their Cloud hosting, but there is very limited information/review about SiteGround cloud services.

While I’m aware about other provides, such as Digital Ocean, I do not have the knowledge, nor the time to manage a server.

Let’s assume that price is not a factor. My goal is to get the optimal hosting considering the points below.

I worked with SiteGround for over a year, and they are awesome. I really have no issue with their services. But that was based on their shared hosting plans, and I’m not sure about the cloud services.

Things I like about SiteGround and looking for in order to support my growth:

I get near to perfect speed scores – close to 100 in Gtmetrix, Pingdom and GoogleSpeed Insights (but based on GoogleSpeed Insights, I should reduce server response time. Not sure if that would get solved if I move to the cloud plan)

They are using cPanel, which has great documentations. It also makes migration to other hosts much easier in case it’s needed

They came up with a new version of their caching plugin (sg optimizer), which I really like. It allowed me to replace couple of plugins, as it offers Lazy load, https redirect, and some other optimizations

I put some good effort to optimize the htaccess file from firewall rules, to complex redirects. I’m not sure if that would be a major concern when moving to another host that uses nginx. Most likely, it will require to translate those rules to nginx

As for Kinsta, I read great reviews about their services. I think that by moving to Kinsta, I should be able to:

Get higher speeds and better performance using the Google cloud servers

Ability to switch plans using a click of a button, as opposed to do migrations from shared hosting to cloud to dedicated if I were to stay with SG

They proactively address any issues with the website if it goes down, even if I wasn’t aware of it

They would clean any malware free of charge

My potential concerns of using Kinsta:

They created their own control panel. It might be easier to navigate using their own Dashboard, but with customized solutions, it would make it harder to migrate to new hosts, should it be needed (as opposed to using the standardized cPanel, where each host would have no problem to perform the migration). I am also not sure if they sacrificed some of the features that are available in cPanel, such as access to the File Manager, and to phpmyadmin. And whether their backups can be used if I switch to another hosting provider.

I’m not sure if that would be an issue, but I would need to translate all my rules in the htaccess to work under nginx. Perhaps they will be able to help with that

Considering all of the above, what option do you recommend to go with. Anyone here has experience with either Kinsta or SiteGround cloud plans. It would be great if you could share your experiences and recommendations. Thanks!

Submitted January 13, 2019 at 08:37AM by CuriousPersonZ https://www.reddit.com/r/webhosting/comments/afkduv/kinsta_vs_siteground_cloud/?utm_source=ifttt

from Blogger http://webdesignersolutions1.blogspot.com/2019/01/kinsta-vs-siteground-cloud.html via IFTTT

#IFTTT #WordPress

0 notes

rahimarf-blog · 8 years ago

Text

https://goo.gl/g22PfZ

#wordpress SpeedUp wordpressSpeed googleSpeed

0 notes

webdesignersolutions · 6 years ago

Text

Kinsta vs SiteGround Cloud

I’m looking for some feedback/recommendation for a managed hosting providers. I narrowed down my options to Kinsta and SiteGround Cloud.

While I’m aware about other provides, such as Digital Ocean, I do not have the knowledge, nor the time to manage a server.

Let’s assume that price is not a factor. My goal is to get the optimal hosting considering the points below.

Things I like about SiteGround and looking for in order to support my growth:

They are using cPanel, which has great documentations. It also makes migration to other hosts much easier in case it's needed

As for Kinsta, I read great reviews about their services. I think that by moving to Kinsta, I should be able to:

Get higher speeds and better performance using the Google cloud servers

Ability to switch plans using a click of a button, as opposed to do migrations from shared hosting to cloud to dedicated if I were to stay with SG

They proactively address any issues with the website if it goes down, even if I wasn’t aware of it

They would clean any malware free of charge

My potential concerns of using Kinsta:

I’m not sure if that would be an issue, but I would need to translate all my rules in the htaccess to work under nginx. Perhaps they will be able to help with that

Submitted January 13, 2019 at 08:37AM by CuriousPersonZ https://www.reddit.com/r/webhosting/comments/afkduv/kinsta_vs_siteground_cloud/?utm_source=ifttt from Blogger http://webdesignersolutions1.blogspot.com/2019/01/kinsta-vs-siteground-cloud.html via IFTTT

#IFTTT #Blogger

0 notes

webdesignersolutions · 6 years ago

Text

Kinsta vs SiteGround Cloud via /r/webhosting