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Harley Davidson, MVCAA team up for 'Ride Against Poverty' in Utica

Utica Buffalo Soldiers and Mohawk Valley Community Action Agency team up for 'Ride Against Poverty'A local motorcycle club, Harley Davidson and Mohawk Valley Community Action Agency are teaming up this weekend to host a motorcycle ride looping through Oneida and Herkimer counties.The "Ride Against Poverty," hosted by Harley Davidson and the Utica chapter of the Buffalo Soldiers, will raise funds for MVCAA and the services the agency provides for low-income families in Oneida and Herkimer counties. Registration starts 8:30 a.m. Saturday and kickstands go up at 10 a.m., MVCAA program development director Maureen Dunn Murphy said. Registration costs $25 per rider or driver and $5 per passenger.This the first ride MVCAA is hosting with Harley Davidson and the Buffalo Soldiers, Murphy said, though she added they hope it will become an annual event."This is kind of a new venture for us," she said.

MVCAA chose to work with the motorcycle club because it is very active in the community, Murphy said.Marc Dingle, secretary of the Utica chapter of the Buffalo Soldiers, agreed with that sentiment. Much of their efforts involve participating in community cleanups, donation drives and other community events, he said. The chapter’s next ride after this will be Aug. 27, to raise funds for Utica’s Veteran’s Outreach Center.“Our mission is to improve the community and ourselves,” he said.Murphy also credited Harley Davidson for hosting the event. Riders will begin and end their tour at their lot in New York Mills for what's expected to be a two-hour long ride. Cars as well as motorcycles are welcome, and a prize will be awarded to the best decorated car.“This will be the first ride I’ve ever been a part in that cars are welcome as well," Dingle said. “Anyone is welcome.”Riders will return to Harley Davidson for food from local food truck Doughboy's BBQ, as well as music, a raffle, prizes and games."We're just hoping it's going to not only be a fundraiser but also a community event," Murphy said. "Just let people know, that 'hey, right here in our community we're trying to help.'"Dingle said this fundraiser was especially to him as a lifelong resident of the Utica area, since the funds will go to the immediate community.“You’ve got to take care of home,” he said.Weekend events:Utica Zoo Brewfest will quench your thirst for good musicWeekend events:World Series of Poker returning to Turning Stone: What you need to know

If you go

What: MVCAA's "Ride Against Poverty" Where: Harley Davidson, 4870 Commercial Dr., New York Mills When: Saturday, Aug. 6 (registration at 8:30 a.m., ride begins at 10 a.m.) To attend: Register online at mvcaa.com or the morning of the event; admission is $25 per motorcycle/car and $5 per additional passengerH. Rose Schneider covers public safety, breaking and trending news for the Observer-Dispatch. Email Rose at hschneider@gannett.com. Source link Read the full article

[johnhollander]

Motorcycle Parts and Accessories Near Cody, Wyoming

Cody, Wyoming, nestled amidst the rugged beauty of the American West, is not only a gateway to Yellowstone National Park but also a haven for motorcycle enthusiasts. With its winding roads, breathtaking landscapes, and a vibrant community of riders, Cody offers an unparalleled experience for those who live and breathe the two-wheeled lifestyle. Whether you're a seasoned rider or a novice adventurer, having the right motorcycle parts and accessories can enhance both the safety and enjoyment of your journey. Here, we'll explore some of the best places to find motorcycle parts and accessories near Cody, Wyoming.

Cody Motor Sports:

Located conveniently in Cody itself, Cody Motor Sports is a one-stop destination for all your motorcycle needs. From OEM parts to aftermarket accessories, their extensive inventory caters to various makes and models. Whether you're looking for engine components, tires, riding gear, or even customization options, Cody Motor Sports has you covered. Their knowledgeable staff can provide expert advice and assistance, ensuring you find the perfect parts and accessories to suit your riding style and preferences.

Red Canyon Cycles:

Situated in nearby Powell, Red Canyon Cycles is another excellent option for motorcycle enthusiasts in the Cody area. Specializing in Harley-Davidson motorcycles, this shop offers a wide selection of genuine Harley parts and accessories. Whether you're looking to upgrade your bike's performance, enhance its aesthetics, or simply need routine maintenance items, Red Canyon Cycles has everything you need. Their friendly staff are passionate riders themselves and are always ready to help you find the right products for your motorcycle.

Big Horn PowerSports:

For those seeking a broader range of powersports equipment and accessories, Big Horn PowerSports in Sheridan is worth the drive from Cody. Their extensive inventory includes not only motorcycle parts and accessories but also ATVs, side-by-sides, snowmobiles, and more. With top brands like Yamaha, Honda, Kawasaki, and Polaris, you'll have plenty of options to choose from. Whether you're planning a rugged off-road adventure or a scenic road trip, Big Horn PowerSports can equip you with everything you need to make the most of your ride.

Online Retailers:

In addition to local brick-and-mortar stores, online retailers offer a convenient way to shop for motorcycle parts and accessories from the comfort of your home. Websites like RevZilla, Cycle Gear, and J&P Cycles offer vast selections of products, often at competitive prices. Many online retailers also provide detailed product descriptions, customer reviews, and compatibility tools to help you make informed purchasing decisions. While shopping online may lack the personal touch of a local store, it offers unparalleled convenience and access to a vast array of products.

Whether you're embarking on a scenic ride through the Beartooth Highway, tackling the rugged trails of the Bighorn Mountains, or simply cruising through the picturesque landscapes of Cody, having the right motorcycle parts and accessories is essential. By choosing reputable retailers like Cody Motor Sports, Red Canyon Cycles, Big Horn PowerSports, or trusted online platforms, you can ensure that your ride is not only safe and reliable but also tailored to your individual preferences and needs. So, rev up your engines, gear up, and get ready to experience the exhilaration of motorcycle riding in the stunning wilderness of Cody, Wyoming.

[dontstopwontstop2024]

Official Harley-Davidson Online Store | Harley-Davidson USA

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Rev Up Your Career: Harley Davidson Job Openings

Are you a motorcycle enthusiast looking to combine your passion with your career? Look no further than Harley Davidson job openings! Working for this iconic American motorcycle company can be a dream come true for many. With a rich history dating back over a century, Harley Davidson is not just a brand but a lifestyle.

Why Choose Harley Davidson Jobs?

Harley Davidson is more than just a company; it’s a culture. Working for Harley Davidson means being part of a community that shares a love for motorcycles and the open road. Employees often describe the work environment as dynamic, exciting, and full of opportunities for growth and development.

Exploring Harley Davidson Job Opportunities

Manufacturing and Engineering: Harley Davidson is known for its high-quality motorcycles, and this reputation is upheld by its skilled manufacturing and engineering teams. The company offers various roles in production, engineering, and quality assurance, providing ample opportunities for those with a passion for precision and innovation.

Sales and Marketing: As a global brand, Harley Davidson relies on a strong sales and marketing team to promote its products and engage with customers. From showroom sales to digital marketing, the company offers diverse roles that allow professionals to showcase their creativity and strategic thinking.

Customer Service and Support: Harley Davidson is committed to providing exceptional customer experiences. The company seeks individuals who are dedicated to ensuring customer satisfaction, whether in after-sales support, technical assistance, or dealership management.

Corporate and Administrative Roles: Behind every successful brand is a team of dedicated professionals managing various administrative functions. Harley Davidson offers diverse corporate roles, including finance, human resources, legal, and more.

The Harley Davidson Work Culture

Harley Davidson is not just a brand; it's a lifestyle. The company's work culture reflects its core values of freedom, authenticity, and passion. Employees are encouraged to embrace their individuality and creativity, fostering an environment where innovation thrives. The company's commitment to diversity and inclusion ensures that everyone's voice is heard and valued.

Benefits of Working at Harley Davidson

Employee Well-being: Harley Davidson prioritizes the well-being of its employees, offering comprehensive healthcare benefits, wellness programs, and employee assistance services.

Career Development: The company provides ample opportunities for career growth through training, mentorship, and professional development programs.

Work-Life Balance: Harley Davidson understands the importance of work-life balance and offers flexible work arrangements to support its employees.

FAQs about Harley Davidson Jobs

Q: How can I apply for a job at Harley Davidson?  A: You can explore and apply for job openings on the official Harley Davidson careers website at harley jobs .

Q: What is the recruitment process like at Harley Davidson?  A: The recruitment process typically involves submitting an application online, followed by interviews and assessments tailored to the specific role.

Q: Does Harley Davidson offer internships or co-op programs?  A: Yes, Harley Davidson provides internship and co-op opportunities for students and recent graduates. These programs offer valuable hands-on experience and mentorship.

Q: What is the company culture like at Harley Davidson?  A: The company culture at Harley Davidson is dynamic, inclusive, and driven by a passion for motorcycles and the open road.

Conclusion

In conclusion, Harley Davidson offers a world of exciting career opportunities for individuals who are passionate about motorcycles and seek to be part of a legendary brand. The company's commitment to innovation, individuality, and excellence makes it an ideal workplace for those who are ready to embrace the spirit of adventure. Explore the official Harley Davidson careers website to discover your next career move.

[sanfranciscoharleydavidson]

Harley Davidson Motorcycle Parts For Sale in San Francisco, California

If you're on the lookout for top-notch Harley Davidson motorcycle parts in San Francisco, California, look no further! Our extensive inventory is a rider's paradise, featuring a wide range of genuine Harley Davidson parts to enhance your biking experience.

From sleek exhaust systems to powerful engines, we've got it all to keep your Harley roaring down the iconic streets of San Francisco. Our collection caters to various models, ensuring compatibility and optimal performance for your bike. Whether you're a seasoned rider or a novice enthusiast, our expert team is ready to assist you in finding the perfect parts that suit your needs.

Why compromise on quality when you can invest in authentic Harley Davidson parts? Our selection is sourced from reputable suppliers, guaranteeing durability and reliability. We understand the importance of maintaining the integrity of your Harley, and that's why we provide only the best components for sale.

Explore our inventory online or visit our San Francisco store to discover an array of Harley Davidson motorcycle parts that will elevate your riding experience. Don't settle for anything less than perfection – choose genuine Harley Davidson parts for sale and hit the streets of San Francisco with confidence. Ride on!

For more details, Visit: https://www.sanfranciscohd.com/

Address: 3146 Mission St.San Francisco, CA 94110

Phone: 415-888-0080

[allaboutmarketing4you]

Why America’s Retailers Like Target Fail Abroad

"  Retail Reinvention: Marketing Strategies of Target Corporation Target’s first and only foray into international markets happened in 2013 in Canada. The retailer opened a total of 133 stores in just over a year. But the expansion didn’t go as planned. By April 2015, Target withdrew from the North American neighbor and closed all locations. Poor real estate decisions, weak leadership, and major SAP systems errors contributed to the company failing in Canada. Target lost $4.1 billion in after-tax losses in just one year as a result of the fallout. The company has no plans to expand internationally anytime soon. McDonald’s is synonymous with fast-food in many parts of the world, but there is one country where it’s failed to capture national attention. Iceland celebrated the fast-food chain when it entered in 1993, but a global economic collapse during the next 15 years forced McDonald’s to exit the Nordic region. And Harley-Davidson may be the biggest name in American motorcycles, but the U.S. market is aging and shrinking. India and southeast Asia, with massive and growing markets, offered Harley-Davidson hope. But the legendary maker of big iron ‘hogs’ faces fierce competition in India. In order to succeed, Harley will need to make smaller and cheaper bikes that its most loyal fans might not recognize. Chapters: 00:00 – Introduction 00:33 — Why Target Failed In Canada (Published September 2022) 12:47 — Why McDonald’s Failed in Iceland (Published February 2019) 20:24 — Why Harley Davidson is struggling in India (Published May 2019) " Video Source: CNBC - - Well, complement the information and case study presented in the video with Two articles, written by The Brand Hopper: 1º Article: " Target is an American retail corporation that operates a chain of discount department stores and hypermarkets, headquartered in Minneapolis, Minnesota. It is the sixth-largest retailer in the world in 2022 in terms of worldwide retail sales, and a component of the S&P 500 Index. The company is one of the largest American-owned private employers in the United States. Target was founded in Minneapolis by businessman George Dayton in 1902, as a department store called Goodfellow Dry Goods. The name was changed to Dayton Dry Goods Company in 1903, and to Dayton Company in 1911. In 1962, the company opened its first Target store, designed as a discount version of Dayton’s department stores. George Dayton founded Dayton's George Dayton founded Dayton’s Target quickly became a success, and the company began expanding its store count in the 1970s and 1980s. In 1969, Dayton Company merged with the J.L. Hudson Company to become the Dayton-Hudson Corporation. The company continued to expand its retail operations under the Target brand, and also acquired several other department store chains, including Marshall Field’s, Mervyn’s, and Dayton’s. In 2000, the Dayton-Hudson Corporation changed its name to Target Corporation. The company continued to grow in the 2000s, and opened its first stores outside of the United States in Canada in 2004. Target also expanded its online presence in the 2000s, and launched its own e-commerce website in 2004. Target is renowned for its unique approach to retail, focusing on the idea of providing affordable yet stylish products to a broad range of customers. The company’s philosophy revolves around the concept of “Expect More. Pay Less.” This philosophy underscores their commitment to offering quality merchandise at competitive prices, thereby making fashionable and functional items accessible to a wider audience. Today, Target operates over 1,900 stores in the United States and Canada. The company also owns and operates several other businesses, including the Shipt grocery delivery service and the Roundel online marketplace. Target is a major player in the retail industry, and is known for its wide selection of products, its competitive prices, and its convenient shopping experience. One of Target’s key differentiators is its store experience. The company strives to create a shopping environment that’s both enjoyable and convenient for its customers. Each store is designed with a clean and organized layout, often featuring well-lit aisles, a wide variety of products, and dedicated sections for different categories. This layout is intended to enhance the overall shopping experience and encourage customers to explore the store. Marketing Strategies of Target In today’s competitive business landscape, successful companies employ a wide range of marketing strategies to attract and retain customers. Target Corporation, one of the largest retail chains in the United States, has distinguished itself through a combination of innovative marketing approaches that have contributed to its sustained growth and brand recognition. Let’s delves into the various marketing strategies that have propelled Target’s success: Table of Contents Brand Positioning and Identity: Product Assortment and Merchandising: Omnichannel Experience: Emotional Advertising Campaigns: Influencer and Celebrity Partnerships: Seasonal and Event-Based Marketing: Brand Positioning and Identity: Brand positioning and identity play an essential role in determining how Target Corporation presents itself to its audience and sets itself apart from competitors. These elements help define what makes the brand unique and memorable, ultimately influencing consumer perceptions and purchase intentions. Target Corporation positions itself as a one-stop shopping destination for everyday essentials and stylish finds at affordable prices. Its brand identity emphasizes convenience, style, and affordability, making it stand out in the retail industry. Through its well-designed stores, trendy fashion lines, and accessible price points, Target creates a welcoming environment where customers feel confident about finding everything they need under one roof. The brand’s strong visual identity includes a signature red bullseye logo and bold use of color throughout its stores and marketing materials. This consistent look and feel across channels helps establish recognition and recall among consumers. In addition, Target leverages partnerships with popular brands and celebrities to further strengthen its image and draw in new audiences. Target Logo Effective brand positioning and identity contribute significantly to Target Corporation’s success by fostering customer loyalty and driving sales growth. By consistently delivering on its promise of high-quality, affordable products and services, Target continues to solidify its place in the hearts of American households. Product Assortment and Merchandising: Product assortment and merchandising are crucial aspects of Target Corporation’s operations, playing a significant role in enhancing the company’s competitive edge and maximizing profitability. A diverse range of quality products offered at various price points ensures there is something for everyone, while visually appealing displays encourage impulse purchases and drive sales. Target Corporation offers a wide variety of products ranging from apparel and home decor to electronics and groceries. Their product mix caters to different lifestyles and budgets, allowing customers to find exactly what they need without having to shop elsewhere. The company continuously updates its inventory to keep up with changing consumer tastes and seasons, ensuring a fresh selection for repeat visitors. Merchandising plays a vital role in enticing customers to make purchases. Target Corporation designs eye-catching displays that highlight key products and create a sense of urgency through limited-time offers and clearance sections. Seasonal and holiday-themed displays also capture shoppers’ attention and stimulate sales. Overall, Target Corporation’s product assortment and merchandising strategies work together to provide an enjoyable shopping experience that keeps customers coming back. By offering a broad range of quality products at different price points and presenting them in visually appealing ways, the company encourages impulse purchases and drives sales growth. Omnichannel Experience: An omnichannel experience refers to a seamless shopping journey across multiple touchpoints, including physical stores, online platforms, mobile devices, and social media. Target Corporation has invested heavily in creating an integrated omnichannel experience for its customers, aimed at improving convenience, efficiency, and engagement. Here are some examples: Online Shopping: Customers can browse and purchase products directly from Target’s website or mobile application. The platform features user-friendly navigation, detailed product descriptions, and real-time availability information. Customers can also access personalized recommendations based on their past purchases and search history. Target Website Mobile Applications: Target offers dedicated apps for iOS and Android devices, allowing users to browse and purchase products, view weekly ads, and manage their Cartwheel savings. The app also provides store maps and directions, helping customers navigate physical locations more easily. Physical Stores: Target maintains an extensive network of brick-and-mortar locations across the United States, each designed to optimize the shopping experience. Store layouts feature clearly marked departments, easy-to-find products, and helpful signage. Employees are trained to assist customers with locating items, answering questions, and processing transactions. Target Store Order Pickup & Drive Up Services: Target offers order pickup services for customers who prefer to collect their orders in person rather than receive home delivery. The service allows customers to order online and schedule a time to pick up their packages curbside or at the front door of participating locations. Recently, Target introduced a Drive Up service that lets customers order online and have their items delivered right to their cars within minutes of placing their order. These services enhance convenience and flexibility for busy individuals or those who prefer not to carry heavy loads around the store during their visit. Target Corporation’s omnichannel approach focuses on providing a cohesive and convenient shopping experience across all touchpoints. From online shopping and mobile applications to physical stores and social media presence, customers can access Target products and services whenever and however they choose. With these initiatives, Target strives to meet evolving customer expectations and stay ahead of the competition in today’s fast-paced retail landscape. Emotional Advertising Campaigns: Target Corporation leverages emotional advertising campaigns as part of its overall marketing strategy to connect with consumers on a deeper level and build long-term relationships. This type of advertising creates strong feelings and associations between brands and people, often resulting in increased brand awareness, preference, and loyalty. Here are some notable examples of Target’s emotionally charged advertisements: “The Toycracker That Boy” Holiday Commercials (2018): In this heartwarming series of commercials, a young boy named Tyler discovers his love for music after receiving a toy keyboard as a gift from Santa. As he grows older, he becomes a successful artist, crediting the toy as the source of his creativity. The story culminates in a surprise reunion between Tyler and his childhood self, showcasing how memories made with loved ones can last a lifetime. “Toys For Tots” Charitable Program Promotion (2017): Target partnered with the Marine Corps Reserve Toys for Tots Foundation to help bring joy to children in need during the holidays. The campaign featured heartfelt stories of families struggling financially yet still finding ways to give back to others. The emotional appeal motivated customers to support the cause by purchasing and donating toys to less fortunate kids. Toys for Tots Website These campaigns demonstrate how Target uses emotional advertising to evoke powerful responses from customers. By focusing on relatable experiences and shared values, such as family bonding, generosity, and nostalgia, Target creates memorable moments that resonate beyond just making a sale. Over time, these connections strengthen the relationship between Target and its audience, fostering brand loyalty and encouraging repeat business through meaningful interactions. Influencer and Celebrity Partnerships: Target Corporation leverages influencer and celebrity partnerships to enhance brand visibility, connect with consumers, and drive sales. These collaborations involve product endorsements, limited edition collections, exclusive content creation, event sponsorships, and experiential marketing activations. Notable examples include: Lilly Pulitzer x Target Collection: In 2015, Target teamed up with iconic resort wear designer Lilly Pulitzer to create an affordable, limited edition collection featuring her signature patterns and colors. The collaboration generated widespread media attention and drove massive sales, leading to multiple subsequent releases over the years. Lilly Pulitzer x Target TOMS x Target Collaboration: In 2017, Target joined forces with footwear and apparel brand TOMS to offer a range of shoes, accessories, and clothing items, including products designed to benefit global philanthropic initiatives. The partnership highlighted Target’s commitment to socially responsible fashion and consumer demand for ethical consumption options. TOMS x Target Collaboration Fashion Designer Collections: Target frequently collaborates with renowned designers like Peter Pilotto, Victoria Beckham, and Zac Posen to launch limited edition apparel lines inspired by their high-end runway designs. These capsule collections attract fashion enthusiasts seeking accessible luxury pieces without breaking the bank. Food Blogger and Chef Partnerships: Target has worked with popular food bloggers and chefs like Chrissy Teigen, Padma Lakshmi, and Molly Yeh to develop delicious recipes incorporating store-brand ingredients or kitchenware. Recipe booklets and cooking events further engage customers interested in home cooking and entertaining. Beauty Influencer Collaborations: Target has teamed up with beauty industry leaders like Huda Kattan and Patrick Starrr to introduce exclusive makeup and skincare lines tailored to diverse skin tones and preferences. These influencer collaborations capitalize on the growing interest in online beauty tutorials and social media makeup trends. Athletic Collaborations: The sneaker collabs are another way that Target leverages influencer and celebrity partnerships to boost brand appeal and sales. By partnering with athletes like Serena Williams, Misty Copeland, and Simone Biles, Target creates stylish yet functional activewear lines reflective of each athlete’s personal style and achievements. These collaborations not only resonate with fitness enthusiasts but also showcase Target’s dedication to empowering women and girls through sports participation. Target’s influencer and celebrity partnerships often extend beyond traditional retail categories into music, film, television, and literature. For instance, Target has supported projects like “The Handmaid’s Tale” series adaptation, partnered with musicians like Lady Gaga and Taylor Swift for album release promotions, and hosted special events with authors like Rainbow Rowell and Jenny Lawson. Such ventures help position Target as a cultural hub where customers can discover new interests and passions through shared experiences with their favorite artists and creators. Overall, Target’s influencer and celebrity partnerships demonstrate the company’s ability to adapt to evolving customer desires while maintaining its core values of quality, affordability, and community involvement. By aligning itself with inspiring individuals across industries, Target fosters a sense of connection between its brand and consumers, encouraging long-term loyalty and support. Seasonal and Event-Based Marketing: Target Corporation utilizes seasonal and event-based marketing strategies to maximize sales opportunities throughout the year. Here are some notable examples: Back-to-School Campaigns: Each summer, Target runs extensive back-to-school campaigns targeting parents looking for affordable essentials such as uniforms, stationery, and lunchboxes. Promotional offers, thematic displays, and digital content (e.g., checklist videos) encourage families to shop at Target for all their back-to-school needs. Target’s Poster for Back to School Sale Holiday Promotions: During major holidays like Thanksgiving, Christmas, Hanukkah, and New Year’s, Target rolls out festive decorations, gift ideas, and party supplies. Its holiday marketing efforts focus on creating memorable family moments and making it easy for customers to find everything they need under one roof. Limited Edition Product Launches: Target regularly introduces exclusive, limited edition merchandise tied to popular culture events like movie premieres, comic conventions, and video game releases. These unique items generate buzz among collectors and fans eager to own rare commemorative items related to their beloved franchises. Spring Home Refresh Campaigns: As winter ends, Target emphasizes spring cleaning and home refresh concepts, offering deals on storage solutions, bedding, and indoor/outdoor décor. This approach helps customers prepare for warmer weather and motivates them to update their living spaces before hosting gatherings or embarking on DIY projects. Summer Clearance Sales: To clear out inventory during transitional seasons like late spring and early fall, Target runs aggressive clearance events for swimwear, patio furniture, and other warm-weather items. These sales entice bargain hunters who want to stock up on discounted necessities ahead of future sunny days. Summer Clearance Sales at Target Valentine’s Day and Galentine’s Day Promotions: Target embraces romantic occasions like Valentine’s Day and Galentine’s Day (a fictional holiday popularized by Parks and Recreation TV show), offering heartwarming gifts, candy, and decorations for both couples and friends to express love and appreciation for loved ones. Target’s Valentine’s Day and Galentine’s Day promotions aim to create joyful shopping experiences around these sentimental occasions, helping customers connect with others and spread affection through thoughtful gifting. Target’s Valentine’s Day Display Target’s seasonal and event-based marketing strategies center on providing shoppers with relevant products and experiences aligned with their lives and annual milestones. By anticipating consumer needs and wants during key times of the year, Target remains an attractive destination for people seeking convenience, value, and fun when planning for holidays, school schedules, and other meaningful occasions. In conclusion, Target Corporation’s success is attributed to a combination of effective market segmentation, consistent branding, personalized experiences, emotional advertising, community engagement, and innovative approaches to stay ahead in the retail industry. By understanding its customers and adapting to changing market dynamics, Target continues to thrive as a beloved and influential retail brand. " 2º Article: "Hitting The Bullseye : Target Corp Trailblazing Journey In Retail Target Corporation is an American retail corporation headquartered in Minneapolis, Minnesota. It is the seventh largest retailer in the United States, and a component of the S&P 500 Index. Target was established as the discount division of Dayton’s department store of Minneapolis in 1962. It began expanding the store nationwide in the 1980s (as part of the Dayton-Hudson Corporation), and introduced new store formats under the Target brand in the 1990s. As of 2023, Target operates 1,948 stores throughout the United States, and is ranked No. 1 in the discount store category by Forbes. The company’s mission is to “inspire and empower guests to choose the right products and services to meet their needs every day.” Target’s target market is middle-class families. The company offers a wide variety of merchandise, including apparel, home goods, electronics, and groceries. Target also offers a number of services, such as a pharmacy, a credit card, and a home delivery program. Target is known for its innovative marketing campaigns and its focus on customer service. The company has been praised for its efforts to make shopping more convenient and enjoyable for its customers. In recent years, Target has faced some challenges, including competition from online retailers and a data breach that affected millions of customers. However, the company has responded to these challenges by investing in its stores and its online presence. Target is a major player in the retail industry and it is expected to continue to grow in the years to come. The company is well-positioned to succeed in the competitive retail landscape due to its strong brand, its focus on customer service, and its commitment to innovation. Table of Contents Founding History of Target Business Segments of Target Corporation Target’s Approach to Retail, target market, and Unique Selling Proposition Target Corporation financial performance Target Corporation Marketing Approach and Strategies Growth Strategy of Target Founding History of Target Target Corporation, one of the largest retail chains in the United States, has a rich founding history that dates back to the early 20th century. The company’s roots can be traced back to 1902 when it was established as Dayton Dry Goods Company by George Draper Dayton in Minneapolis, Minnesota. George D. Dayton initially acquired the struggling Goodfellow’s Dry Goods store and renamed it Dayton Dry Goods Company. Under his leadership, the store experienced steady growth and success. In 1911, Dayton’s son, Nelson Dayton, joined the business and played a significant role in its expansion. In 1946, the company made a significant strategic move by opening its first suburban location called “The Target.” This new store format focused on offering discounted goods in a department store setting. The concept of providing high-quality products at affordable prices was a success, prompting the company to consider expanding this model further. Target First Store Opening | The Brand Hopper Target First Store Opening In 1962, the Dayton Company launched its first official Target store in Roseville, Minnesota. The new store featured a clean, modern design, and its merchandise was priced lower than traditional department stores. Target aimed to attract a broad customer base by offering a wide range of products, including apparel, household essentials, and home goods. The introduction of the Target brand was a pivotal moment in the company’s history. The name “Target” was chosen to represent the store’s focus on providing customers with a specific, targeted shopping experience. The iconic red bullseye logo, still in use today, was also introduced at this time. The success of the first Target store led to rapid expansion throughout the 1960s and 1970s. Target stores began popping up in various locations across the United States, offering customers a unique and affordable shopping experience. By 1979, the company changed its name to the Dayton-Hudson Corporation to reflect the increasing significance of the Target brand. In subsequent years, Target continued its expansion and diversification efforts. The company acquired several regional retail chains, including Mervyn’s and Marshall Field’s, further solidifying its presence in the retail industry. These acquisitions allowed Target to reach new markets and expand its product offerings. In 2000, the Dayton-Hudson Corporation underwent a rebranding and changed its name to Target Corporation to align with the growing prominence and recognition of the Target brand. The name change reflected the company’s commitment to its flagship retail chain and its vision for continued growth and success. Today, Target Corporation operates over 1,900 stores across the United States and has established itself as a leading retail brand. With a focus on providing affordable, stylish products and exceptional customer experiences, Target continues to evolve and adapt to changing consumer demands in the ever-evolving retail landscape. Business Segments of Target Corporation Target Corporation operates through several distinct business segments, each catering to different consumer needs and contributing to the company’s overall success. These segments include: Retail Stores: Target’s primary business segment is its network of retail stores. These stores offer a wide range of products, including apparel, home goods, electronics, beauty products, groceries, and more. Target stores are designed to provide a convenient and enjoyable shopping experience, with well-organized departments, attractive displays, and friendly customer service. The company operates stores in various formats, including Target stores, SuperTarget stores (which include a full grocery section), and small-format Target stores located in urban areas. Online Sales: Target has significantly expanded its online presence in recent years. Through its e-commerce platform, target.com, customers can shop for products online and have them delivered to their doorstep. Target’s online sales segment has seen substantial growth, offering a wide selection of merchandise and leveraging the convenience of online shopping to cater to the evolving needs of consumers. Target Brands and Exclusive Merchandise: Target has developed an extensive portfolio of private label brands and exclusive merchandise. These brands offer unique and high-quality products across various categories, including apparel, home goods, beauty, and food. Target’s private label brands, such as Goodfellow & Co., Cat & Jack, and Threshold, provide customers with exclusive and affordable options, helping differentiate Target’s offerings from its competitors. Target Optical and Target Clinic: In addition to retail operations, Target also operates Target Optical centers and Target Clinic locations. Target Optical provides customers with eyeglasses, contact lenses, and vision care services. Target Clinic offers basic medical services such as vaccinations, minor illness treatment, and preventive care. These services provide added convenience to shoppers and contribute to Target’s commitment to holistic customer care. Target Circle Loyalty Program: Target Circle is Target’s loyalty program, designed to reward customers for their loyalty and incentivize repeat purchases. Members of Target Circle can earn personalized offers, get early access to sales, enjoy discounts, and receive other exclusive benefits. This loyalty program helps drive customer engagement, fosters brand loyalty, and encourages repeat visits to Target stores or online shopping. Each of these business segments plays a crucial role in Target’s overall operations and contributes to the company’s financial performance. By diversifying its offerings and embracing omnichannel retail strategies, Target aims to meet the evolving needs of consumers and remain a leader in the retail industry. Target’s Approach to Retail, target market, and Unique Selling Proposition Target Corporation has developed a distinct approach to retail that sets it apart from competitors. With a focus on creating an enjoyable and convenient shopping experience, Target caters to a wide range of customers, offering a mix of affordability, style, and quality. Let’s delve into Target’s approach to retail, its target market, and its unique selling propositions in more detail: Approach to Retail Target differentiates itself through its well-designed stores, attractive displays, and emphasis on customer experience. The company strives to create an inviting and engaging atmosphere, with wide aisles, organized departments, and visually appealing layouts. Target’s stores are known for their clean and modern aesthetic, providing a pleasant shopping environment for customers. Target Market Target aims to cater to a broad customer base, including individuals and families seeking affordable yet stylish products. While its offerings span multiple categories, Target focuses on household essentials, apparel, home goods, and electronics. The company positions itself as a destination for everyday needs, attracting customers looking for quality products at competitive prices. Unique Selling Propositions: a. Affordable Style: Target is renowned for its “cheap-chic” strategy, combining affordable pricing with stylish merchandise. The company collaborates with renowned designers and brands to offer exclusive collections that reflect current fashion trends. This approach enables customers to find fashionable items at accessible price points. b. Diverse Product Range: Target provides a wide range of products, including clothing, accessories, furniture, home decor, electronics, groceries, and more. By offering a diverse assortment, Target aims to meet customers’ various needs and preferences, positioning itself as a one-stop shopping destination. c. Exclusive Brands and Partnerships: Target has developed a robust portfolio of private label brands, such as Cat & Jack for kids’ clothing, Threshold for home goods, and Archer Farms for food products. These exclusive brands offer customers unique and high-quality options not found elsewhere, fostering brand loyalty and differentiation. d. Inclusive Sizing and Diversity: Target has been proactive in promoting inclusivity by expanding its apparel sizing options and featuring diverse models in its marketing campaigns. This commitment to inclusivity resonates with customers seeking retailers that prioritize diversity and cater to a broader range of body types. e. Target Circle Loyalty Program: Target offers a loyalty program called Target Circle, providing customers with personalized offers, discounts, and early access to sales. This program enhances the overall shopping experience, incentivizing customers to return to Target for their shopping needs.f. f. Convenience and Digital Integration: Target has invested heavily in its digital capabilities and omnichannel strategy. It offers online shopping with various delivery options, including in-store pickup and same-day delivery. Additionally, Target has integrated its physical and digital channels, allowing customers to seamlessly switch between online and in-store experiences. Target’s approach to retail, focus on its target market, and unique selling propositions have enabled it to carve out a distinctive position in the retail industry. By combining affordability, style, and convenience, Target has cultivated a loyal customer base and positioned itself as a preferred destination for shoppers seeking a diverse range of quality products. Target Corporation financial performance Target’s financials have been strong in recent years. In fiscal year 2022, the company generated $109 billion in revenue and $4.2 billion in net income. This represents a 10% increase in revenue and a 20% increase in net income from the previous year. Target’s strong financial performance is due to a number of factors, including: A growing customer base: Target’s customer base has been growing in recent years, driven by the company’s expansion into new markets and its focus on providing a convenient and affordable shopping experience. A strong online presence: Target has a strong online presence, which has helped the company to reach new customers and to increase sales. A focus on innovation: Target is constantly innovating, which has helped the company to stay ahead of the competition. For example, Target was one of the first retailers to offer same-day delivery and buy online, pick up in store. Target’s strong financial performance is a positive sign for the company’s future. The company is well-positioned to continue to grow and to succeed in the years to come. Here is a more detailed look at Target’s financials over the past few years: Fiscal Year 2022: Revenue: $109 billion, Net Income: $4.2 billion Fiscal Year 2021: Revenue: $100 billion, Net Income: $3.5 billion Fiscal Year 2020: Revenue: $94 billion, Net Income: $2.9 billion Fiscal Year 2019: Revenue: $90 billion, Net Income: $2.7 billion As you can see, Target’s revenue and net income have been growing steadily in recent years. This growth is a testament to the company’s strong business model and its focus on providing a great shopping experience for its customers. Target Corporation Marketing Approach and Strategies The marketing approach for Target involves a combination of strategies aimed at building brand awareness, driving customer engagement, and increasing sales. Here are the key elements of the marketing approach for Target: Target Market Segmentation: Target Corporation identifies and segments its target market based on various factors such as demographics, psychographics, and behavioral patterns. This helps in understanding the needs, preferences, and shopping habits of different customer groups. Brand Positioning: Target positions itself as a trendy, affordable, and stylish retail destination that offers a wide range of products for all ages. The brand focuses on providing a differentiated shopping experience compared to its competitors. Product Assortment and Pricing: Target curates its product assortment to cater to the diverse preferences of its target market. The company offers a combination of owned brands and partnerships with renowned designers and brands to provide unique and exclusive products. Target maintains a balance between quality and affordability, offering competitive pricing strategies and regular discounts to attract price-conscious shoppers. Integrated Marketing Communications: Target utilizes various communication channels to reach its target audience effectively. This includes traditional advertising mediums such as television, radio, and print, as well as digital channels like social media, email marketing, and targeted online advertisements. The messaging across these channels is consistent and reinforces the brand’s key attributes. In-Store Experience: Target places a strong emphasis on creating an enjoyable and engaging in-store experience. This includes well-designed store layouts, visually appealing displays, and knowledgeable and friendly staff. Target stores often incorporate trendy and themed sections, such as the “dollar spot” or seasonal displays, to create a sense of discovery and excitement for shoppers. Digital Presence and E-commerce: Recognizing the importance of online shopping, Target has invested heavily in its e-commerce platform. The company offers a user-friendly website and mobile app, enabling customers to browse and purchase products online. Target also provides options for in-store pickup, same-day delivery, and subscription services to enhance convenience for customers. Customer Loyalty Programs: Target’s loyalty program, Target Circle, offers exclusive benefits, personalized discounts, and early access to sales for members. This program helps to foster customer loyalty and encourages repeat purchases. Target leverages data collected through the loyalty program to personalize marketing messages and offers to individual customers. Community Engagement: Target actively engages with local communities through philanthropic initiatives, sponsorships, and partnerships. The company supports various charitable causes and promotes a sense of social responsibility, which resonates with many customers and enhances brand affinity. Data-driven Marketing: Target leverages data and analytics to gain insights into customer behavior, preferences, and purchasing patterns. This data-driven approach allows Target to personalize marketing campaigns, recommend products, and optimize promotional strategies based on individual customer needs. Continuous Evaluation and Adaptation: Target regularly evaluates the effectiveness of its marketing strategies through performance metrics, customer feedback, and market research. This enables the company to identify areas for improvement and adapt its marketing approach to changing market dynamics and customer demands. By employing these key elements in their marketing approach, Target Corporation aims to build a strong brand image, drive customer engagement, and ultimately increase sales and market share. Also Read: From Corner Store to Healthcare Giant: The Story of Walgreens Growth Strategy of Target Target Corporation employs several growth strategies to expand its business and maintain its position as a leading retail company. Here are some key elements of Target’s growth strategy: Store Expansion and Remodeling: Target continues to open new stores in strategic locations to reach untapped markets and expand its customer base. The company conducts thorough market research to identify areas with high growth potential and tailors its store formats to meet the needs and preferences of local communities. Additionally, Target invests in remodeling existing stores to enhance the shopping experience and keep up with changing consumer trends. E-commerce and Digital Expansion: Target recognizes the growing importance of e-commerce and digital channels in retail. The company has heavily invested in its online platform, improving website functionality, user experience, and mobile app capabilities. Target also offers various digital services such as same-day delivery, in-store pickup, and subscription options. This multi-channel approach allows Target to reach a broader customer base and adapt to the evolving retail landscape. Private Label and Exclusive Brands: Target focuses on developing and expanding its private label and exclusive brands. These brands offer unique and differentiated products, allowing Target to maintain competitive pricing and margins. By expanding their portfolio of private label and exclusive brands across various categories, Target can provide customers with a wide selection of high-quality, affordable options that are not available in other stores. Partnerships and Collaborations: Target forms strategic partnerships and collaborations with popular brands, designers, and influencers to create exclusive collections and products. These partnerships help Target attract new customers, generate buzz, and position itself as a trendy and fashionable retailer. Notable collaborations include partnerships with designers like Missoni, Lilly Pulitzer, and Hunter, as well as collaborations with popular brands like Disney and Starbucks. Focus on Customer Experience: Target places a strong emphasis on providing an exceptional customer experience. This includes investing in well-designed stores, creating visually appealing displays, offering personalized services, and ensuring efficient and friendly customer service. Target also leverages data and technology to personalize marketing messages, promotions, and product recommendations, thereby enhancing the overall customer experience. International Expansion: While Target primarily operates in the United States, the company has explored international expansion opportunities in the past. However, Target has taken a more cautious approach, focusing on establishing a strong domestic presence before pursuing significant international expansion. As of my knowledge cutoff in September 2021, Target had not made significant progress in expanding into international markets. Data Analytics and Insights: Target utilizes data analytics and insights to understand customer behavior, preferences, and shopping patterns. By leveraging advanced analytics and machine learning algorithms, Target gains valuable insights that drive decision-making in various areas such as inventory management, pricing, and personalized marketing. This data-driven approach enables Target to optimize its operations and provide a more tailored and seamless shopping experience for customers. Sustainability Initiatives: Target is committed to sustainability and has implemented various initiatives to reduce its environmental impact. The company aims to be a leader in sustainable retail by investing in renewable energy, reducing greenhouse gas emissions, and offering eco-friendly product options. These sustainability efforts not only align with customer values but also contribute to Target’s long-term growth and reputation. Overall, Target’s growth strategy involves a combination of store expansion, digital expansion, product differentiation, customer-centric initiatives, and data-driven decision-making. By continuously adapting to changing consumer preferences and market dynamics, Target strives to drive growth, increase market share, and strengthen its position as a prominent retailer.  " Source of Two Articles about Target:  thebrandhopper. com About Mc Donalds, we can read in thebrandhopper. com: " McDonald’s is a multinational fast food chain that was founded in 1940 in San Bernardino, California, USA by brothers Richard and Maurice McDonald. The company is headquartered in Chicago, Illinois, USA, and operates in over 100 countries with more than 39,000 restaurants worldwide. McDonald’s is primarily known for its burgers, chicken sandwiches, fries, and soft drinks. However, the company also offers breakfast items, salads, desserts, and specialty drinks. McDonald’s menu varies across different markets and locations to cater to local tastes and preferences. In recent years, the company has introduced healthier options such as salads and grilled chicken sandwiches to appeal to health-conscious consumers. In addition to its food offerings, McDonald’s places a strong emphasis on customer service and experience. The company invests in employee training and ensures that its restaurants are clean, welcoming, and efficient. McDonald’s also offers various ordering methods, including in-store, drive-thru, and mobile ordering through its mobile app. McDonald’s is one of the most recognized brands in the world and has a significant impact on popular culture. The company has used various marketing campaigns and slogans over the years, such as “I’m Lovin’ It” and “You Deserve a Break Today,” to create brand awareness and encourage customer loyalty. Overall, McDonald’s is a fast food giant that has a widespread presence around the world. The company is committed to providing affordable and convenient dining options while also adapting to changing consumer preferences and trends. Table of Contents Marketing Mix of McDonald’s STP Analysis of McDonald’s Marketing Mix of McDonald’s The marketing mix of McDonald’s includes the four Ps: product, price, promotion, and place. Here is a breakdown of each element: Product: McDonald’s offers a wide variety of products to cater to different customer preferences and needs. The company’s core products include burgers, chicken sandwiches, fries, and soft drinks. However, McDonald’s also offers breakfast items, salads, desserts, and specialty drinks. In addition, McDonald’s continuously introduces new products and limited-time offers to keep customers interested and encourage repeat visits. For example, they have launched items such as McRib sandwich, spicy chicken McNuggets, and various seasonal menu items. Price: McDonald’s pricing strategy is aimed at providing affordability and value to its customers. The company offers a variety of menu items at low prices to cater to budget-conscious customers. They also offer combo meals that bundle a main item, side, and drink for a discounted price. McDonald’s prices may vary based on location and market conditions, but the company maintains a consistent pricing structure across most of its restaurants. Promotion: McDonald’s promotes its products through various channels, including television, radio, print, and online advertising. The company uses catchy slogans and campaigns to create brand awareness and encourage customer loyalty. McDonald’s also uses in-store signage and offers coupons and promotions to incentivize customers to visit. For example, the company has offered free coffee, buy-one-get-one-free deals, and loyalty rewards programs. Place: McDonald’s has a widespread network of restaurants, with locations in over 100 countries. The company strategically places its restaurants in high-traffic areas such as shopping malls, airports, and highways to maximize visibility and accessibility. McDonald’s also offers various ordering methods, including in-store, drive-thru, and mobile ordering. The company’s mobile app allows customers to place orders and earn rewards for their purchases. In addition to the four Ps, McDonald’s also emphasizes the importance of customer service and experience. The company invests in employee training and ensures that its restaurants are clean, welcoming, and efficient. McDonald’s also adapts its menu and marketing strategies to suit local tastes and preferences in different markets. Overall, McDonald’s marketing mix is designed to provide customers with a convenient, affordable, and enjoyable dining experience. STP Analysis of McDonald’s Segmentation: Geographic segmentation: McDonald’s operates in over 100 countries and has tailored its menu to suit the tastes and preferences of each market. For example, in India, McDonald’s offers a range of vegetarian options to cater to the country’s predominantly vegetarian population. In the Middle East, McDonald’s offers a “McArabia” sandwich made with grilled chicken or beef and Arabic bread. McDonald’s also strategically places its restaurants in high-traffic areas such as shopping malls, airports, and highways. Demographic segmentation: McDonald’s targets a broad demographic range, including children, teenagers, adults, and families. The company offers a variety of menu options to suit different age groups, including Happy Meals for children and premium sandwiches and salads for adults. Additionally, McDonald’s caters to different income levels with its value menu and premium offerings. Psychographic segmentation: McDonald’s appeals to customers with different lifestyles, attitudes, and values. The company’s marketing campaigns emphasize convenience, affordability, and quality, which resonate with busy, value-conscious consumers. McDonald’s also positions itself as a fun and friendly brand that offers a welcoming environment for families and friends to gather. Behavioral segmentation: McDonald’s targets customers who are looking for a quick and convenient meal on-the-go. The company offers various ordering options, including in-store, drive-thru, and mobile ordering through its mobile app, to cater to customers’ busy lifestyles. McDonald’s also tailors its offerings to suit different occasions, such as breakfast, lunch, and dinner. Targeting: McDonald’s primary target audience is families and individuals looking for quick and convenient meals at an affordable price. The company has also been targeting millennials and young adults by introducing new menu items and technology, such as mobile ordering and self-service kiosks. Additionally, McDonald’s has been promoting its breakfast menu to commuters and people on-the-go. Positioning: McDonald’s positions itself as a convenient, affordable, and family-friendly restaurant chain that offers high-quality food and beverages. The company’s marketing campaigns emphasize its commitment to quality ingredients, customer service, and community involvement. McDonald’s also positions itself as an innovator by introducing new menu items and technology to enhance the customer experience. For example, the company introduced a mobile ordering and payment app, which allows customers to order and pay for their meals from their smartphones. Additionally, McDonald’s positions itself as a socially responsible company by promoting sustainability, responsible sourcing, and charity initiatives. Overall, McDonald’s has a well-defined target audience and a strong brand positioning that emphasizes convenience, affordability, and quality. The company’s marketing campaigns are designed to appeal to a broad range of customers and showcase its commitment to innovation and social responsibility. " Source of Mc Donalds Article: thebrandhopper. com About the Brand | Harley Davidson , Let`s read: " Brand | Harley Davidson  – The Success Factor Behind Darling On Wheels The craze and madness for red-blooded classic American Harley that gushes past like air with thunderous sound are exceptional. Harley is one of the very few brands that claim that people are willing to get the brand name and logo tattooed on their bodies. The adoration and idolization of this brand in countries like the United States and Canada are beyond imagination. Rather than a motorbike, Harley is perceived as a medium to “experience freedom” and the company has managed to build on this consumer perception to fuel growth. Harley Davidson is an American motorcycle manufacturer founded in 1903. The company had a very modest start out of a small wooden shed where the first bike was produced. Since then, the company has been through a roller coaster ride, surviving public backlash and even the great economic depression! Yes, Harley Davidson is one of the two American motorcycle manufacturers to sail through The Great Depression. Today, Harley is a global brand with a strong presence in Canada, Europe, and Japan among a host of other nations, with revenues clocking to $5 billion. Harley Davidson manufactures its bikes at various plants located around the world. It has plants in New York, Brazil, Wisconsin, Pennsylvania, and India(till 2020). Harley motorcycles are broadly divided in 5 families- Sportster, VRSC, Dyna, Softail, and Touring. Each family has a wide variety of motorcycles. Table of Contents Intelligent Marketing by Harley Getting communities RIGHT Marketing to military Segmenting and Targeting the right people Testing Times ahead Strategy to steer through the Crisis Intelligent Marketing by Harley Harley has been twice on the brink of bankruptcy since the 1960s, and it was their enviable marketing strategies that fuelled growth and saved them. Unlike most brands like Dominos, Coca-Cola, Nike who achieved their status because of perpetual marketing powered by deep pockets of these brands, Harley’s success came from behind a curtain effort to sell a product on its merits. Harley does not spend too much on advertising its bikes in media instead, it focussed on its target consumers and tailored its marketing strategies that resonate with how they perceive Harley. This led to the formation of the biggest brand community in the world H.O.G (Harley Owners’ Group). Getting communities RIGHT Just type “Best Brand Community” on Google, and Google will churn out Harley Davidson from hundreds and thousands of brand communities. Harley uses its brand community not just for customer engagement, maintaining brand loyalty, or building customer relationships, it also leverages its community to continuously improve Harley bikes. Harley has staffed all its communities with its employees. The company mandates even senior executives to attend the community events and bring customer insights and reviews back to the company. This has helped Harley to produce bikes that are concomitant to the demands of its target audience. The wings of Harley’s Communities are now spread across the globe. More than 1400 local communities are made by Harley with more than a million ardent individuals as its members. Harley organizes charity drives, biker rallies, adventurous trips to lesser-explored parts of the region. Harley has unlocked a completely new stream of revenue from selling items other than motorbikes. Harley sells apparel, home decor, ornaments, toys, and even video games. Unsurprisingly, Harley Owners’ Group members spend 30% more than non-member on these items. Also Read: Ferrari – The Making Of World’s Most Powerful Luxury Brand Marketing to military Despite being 20%-30% more expensive than the competitors, there are a few brands that are still able to bag a market share of more than 30% in the United States. The “American Image” of Harley has fetched a lot of customers to the company. Deep association with American Military and programs like ‘Heroes Ride Free’ has cemented their position in the US.   Harley Davidson Success | The Brand Hopper Harley Davidson managed to sell around 15,000 motorbikes to the US military during World War 1 and sold its entire output to Harley during World War 2. Segmenting and Targeting the right people The segmentation by Harley has spurred the greatest period of profitable growth for the company. Harley realized that its customers were non-monolithic people with a different lifestyle, ethos, opinions who loved, owned, and rode the brand. The following was the segmentation done by the brand –Sensitive Pragmatist – These were primarily blue-collar workers and comprised about 29% of the market. Laidback and composed – These people were patriotic who bought only “Made in America” products. They tend to be Sportster owner and loved to get in touch with nature. They comprised about 24% of the market. Cool Headers – These were individuals with white-collar jobs and purchased Harley to experience freedom. They comprised about 17% of the market. Adventure Lovers – This segment purchased Harley to experience freedom, adventure, and independence. These were also firm believers of the “Made in America” tag. They made around 10% of the target market. Rich Capitalists – These were RUBS (rich urban bikers)- a class of wealthy winners. They were in the age bracket 45-50. They represented around 8% of the target market Testing Times ahead For the past few years, the company has been losing terrain both in terms of profits and sales. In the year 2020, the sales in the US declined by 17.7%, in Japan by 7.1%, in France and Canada by 27% and 28% respectively. The only positive data came from Russia and China where sales were up by 14.2% and 34% respectively. Strategy to steer through the Crisis In Feb 2020, Harley appointed Jochen Zeitz as the new CEO, widely hailed for turning around Puma’s near-bankrupt business. His 5-year turnaround strategy consists of restructuring processes and functions, cutting costs, and also seeking new ideas to revamp the brand. The restructuring will entail eliminating 700 positions globally and a restructuring charge of $50 million. Harley will also quit 39 countries with low sales/profit and efforts will be channeled to boost the sales in the top 50 markets. The product portfolio will also be restructured and only one new model to be launched in the year 2021. " Source of The Harley Davidson article:  thebrandhopper. com To read the full articles and view images  from the articles, visit thebrandhopper. com - Video Source: CNBC #mktmarketing4you #corporatestrategy #marketing #M4Y #lovemarketing #IPAM #ipammarketingschool #ContingencyPlanning #virtual #volunteering #project #Management #Economy #ConsumptionBehavior #BrandManagement #ProductManagement #Logistics #Lifecycle #Brand #Neuromarketing #McKinseyMatrix #Viralmarketing #Facebook #Marketingmetrics #icebergmodel #EdgarScheinsCultureModel #GuerrillaMarketing #STARMethod #7SFramework #gapanalysis #AIDAModel #SixLeadershipStyles #MintoPyramidPrinciple #StrategyDiamond #InternalRateofReturn #irr #BrandManagement #dripmodel #HoshinPlanning #XMatrix #backtobasics #BalancedScorecard #Product #ProductManagement #Logistics #Branding #freemium #businessmodel #business #4P #3C #BCG #SWOT #TOWS #EisenhowerMatrix #Study #marketingresearch #marketer #marketing manager #Painpoints #Pestel #ValueChain # VRIO #marketingmix

[amritaahujablogs]

Rentop motorcycle rentals and road trips in Bangalore

A road trip is certainly the beast mode of every adventure you would want to add to your travel checklist. When it comes to planning a road trip with your friends or alone, you will always require a special and customized bike. So, at Rentop, the story of shared mobility begins with just a simple sharing of bike travel, and it reaches the big marketplace of bike rental in Bangalore. So, upon your arrival to this amazing city, you can reach us to rent a bike of your choice and grab the fistful of bike throttle. You don’t need to look back for another day as we render prompt service to our customers.

Appreciating the idea of hiring a motorcycle

In Bangalore, there are places and sites which can only be admired and experienced when arriving by motorcycle. You can sense the winds of freedom, flexibility, and aptness by hiring our rental bike. It comes with a tailored solution for you as Rentop has bike rentals which are suitable for males and females to enjoy the ride. With the large classification of sports models, regular bikes, scooters, etc., we are the largest platform to get the bike which suits your convenience and budget.

In addition to the choice of bike, you can get ease of riding as we have bikes for novice and experienced riders. The speed, torque, geared, and gearless functioning of bikes enable you to outlay your path to beautiful destinations. Thus, you can have the primal of pure joy and adventure with our bike rental in Bangalore. Apart from this, Rentop brings you the coolest way to book a rental bike by simply using an online app. You can download the app on your mobile, open it, and book the bike to get prompt delivery for the same.

Enjoy the flexibility of bike rental duration.

Rentop is passionate about bikes, so we have an extensive array of popular bike brands like Harley-Davidson, Royal Enfield, Honda, Hero, Yamaha, etc. Also, we boast a fine range of scooters like Activa, Destini, Jupiter, and e-bikes as well. Apart from this, we offer the flexibility of renting bikes for the desired term, such as short-term and long-term rentals. Thus, you can plan your custom tours in and around Bangalore with having freedom to ride a bike. Rentop is proud to be a part of your soul-filling journey and memorable adventures.

Begin self-drive tours with Rentop bikes.

Bangalore is a major Indian city having longer boundaries and comprises small towns and recreational hilly areas. Therefore, having a joyful bike riding experience with us definitely brings the best adventure to your disposal. Self-drive tours are really popular with riders who admire the flexibility to ride as per their own schedule. So, whether you want to ride solo or with a small group, you can include a hand-selected motorcycle. You can head towards exciting places like Nandi Hills, Coorg, Yercaud, Coonoor, Gokarna, Kodaikanal, etc. Apart from these places, you can explore the breathtaking views of waterfalls like Iruppu Falls, Jog Falls, Barkana Falls, etc.

Bike rental in Bangalore – Compare prices and hire

Seeking to cruise the roads of Bangalore on your preferred two-wheelers? If yes, the Rentop app is available for you to hire the best bike. You can download this search tool on your mobile and start exploring hot deals exclusively available for you. Whether you want to hire one for a day, week, or longer, we got you covered with the best deals. We have maintained fixed prices for our motorcycle hires, so you can compare and select the package that suits your budget.

Why rent a bike in Bangalore? Does it really make a worth?

Are you still wondering why more and more people are seeking to rent bikes during road trips to their favourite places? Well, it’s a great option not only because of the cheap prices. But it delivers a suite of advantages that gives you a competitive edge.

Avoid traffic lanes

With a bike, you can easily pass like a wave through the traffic. No doubt, Bangalore is a crowded city, and traffic jams a normal condition. But, being late to arrive at a specific destination will certainly spoil your day. Most probably, using public transportation won’t serve your purpose when you want to fly to the open sky like a bird. Having a bike can save you from traffic hassles and prevent the frustration of waiting for hours in traffic lanes.

Easy to park

Finding adequate space for parking the car or van is challenging, especially whilst visiting famous destinations. It can also come with a hefty cost to reserve a parking space. So, renting a bike can also evade such hassle since you can easily park it even in a tight space. Rentop provides you the compact bike rental in Bangalore you can park in a properly locked condition. Thus, having one can put ease in your travelling.

Enjoy more and better views.

Travelling to the hill areas, temples, waterfalls, and natural landscapes around Bangalore is easier. You can explore the wilderness of nature by driving the rental bike to places of interest. There is a popular saying that the path is more beautiful than the destination. So, when you ride around on our rental bike, you can enjoy more views with a closed focus. You can reach closer to natural wonders like waterfalls and forests to explore more adventure.

Perfect for romantic couples

If you are a couple and looking to have a romantic gateway in Bangalore, you can add more appeal to travel with a bike ride. Exploring wonderful destinations on the bike would certainly make you happier, and you can travel on a 2-seater bike to write a new story in your married life journey. Moreover, biking would increase your bonding as it would let you escape to the mysterious world of joy and excitement together. So, sign up today for the Rentop app and choose the best bike to rent in Bangalore.

Rentop bikes – Your freedom to endless travel

Rentop is ultimately the best app for rental bikes since you will get top-maintained bikes. This is a user-friendly app you can use to make fast bookings for the bike. By simply navigating the options of different bikes online, you can choose one which suits your travel needs. It’s really convenient to rent a bike and ride in just three simple steps.

Find the bike

Just open the Rentop app, enter your requirements, find a bike and confirm the booking.

Get bike delivery

Once you have booked the bike, our representative call you to deliver the bike to your preferred location.

Get the keys and go.

Once you get the delivery of the bike, receive the keys and kickstart your journey to the place of your interest.

Unlock a hassle-free biking experience with Rentop.

Bike rental in Bangalore lets you unleash the riding experience without any hassle. First, you can ride the bike, which is properly tested and maintained to deliver with smooth riding experience. Secondly, you will get on-road assistance from Rentop in case of any mishappening. Although, being a sensible rider, you will follow all the safety and traffic rules. Also, we provide you with a complimentary helmet for bike riding. You can also ask for another helmet for your companion from us at the time of bike delivery. So, with us, you will get the best riding experience with a rental bike.

Why choose us for bike rental services in Bangalore?

At Rentop, we want you to be free from the unkept promises and strict travel schedules of guided tours. These tours feel like signing a bond for you to enjoy as per the wishes of others. But we want you to have the freedom and flexibility to enjoy the trip at your own pace. Therefore, we have carefully chosen rental packages of bikes for you to make your road trip unforgettable. We give you the impulsive support to enjoy the freedom of wandering without any agreement.

We deliver verified bikes.

Rentop has gained immense recognition for delivering verified and tested bike rental in Bangalore. All of our bikes and scooters are tested and tried by experts to make your ride free from any glitches.

Quality riding gears

Your safety is our priority, so we are committed to providing you with quality riding gear. For every ride, you will get helmet, a duplicate key for backup, and a fuel-filled bike.

Fair deals

Rentop brings fair bike rent deals for you since we provide you with all necessary documents such as PUC, RC, Insurance papers, etc. Also, we kept our promise to deliver affordable bikes for rent. We have competitive prices, and all of our bikes have government accreditation.

Round-the-clock online assistance.

Our experienced staff is always there to provide you with online assistance 24/7. So, if you have any query related to bike hire, you can reach us anytime to serve your needs.

[raidermoto1]

Have access to antique motorcycles for sale at Raider Moto!!!

In the world of motorcycle enthusiasts, the allure of antique motorcycles is unparalleled. These classic two-wheelers represent not just a mode of transportation but a testament to timeless design, craftsmanship, and the spirit of a bygone era. At Raidermoto.com, they understand the passion that drives collectors and riders alike. As a premier online platform specializing in antique motorcycles for sale, motorcycle consignment sales, and motorcycle appraisal services, they offer a gateway to the world of vintage biking like no other.

Antique Motorcycles for Sale:

For enthusiasts seeking the thrill of owning a piece of motorcycle history, Raidermoto.com stands as a treasure trove of antique motorcycles for sale. The curated collection features a diverse range of iconic bikes from different eras, each meticulously restored to its former glory. From the iconic Harley-Davidson classics to the elegant British Triumphs and the nimble Italian Ducatis, inventory showcases the best of vintage motorcycles. Whether you are a seasoned collector or a passionate newcomer, selection caters to every taste, allowing you to browse, select and acquires a piece of motorcycle heritage that resonates with your soul.

Motorcycle Consignment Sales:

Raidermoto.com understands that parting ways with a beloved antique motorcycle is a decision that requires careful consideration. The motorcycle consignment sales service offers a seamless solution for individuals looking to sell their vintage bikes. They provide a platform where sellers can connect with passionate buyers, ensuring that your motorcycle finds a new home where it will be cherished and appreciated. The team of experts handles the entire consignment process, from professionally photographing your motorcycle to crafting compelling listings that highlight its unique features and history. They take pride in representing your motorcycle accurately, ensuring that it attracts the attention it deserves among discerning enthusiasts.

Motorcycle Appraisal Services:

Accurately assessing the value of an antique motorcycle requires expertise and an in-depth understanding of the market. Raidermoto.com offers comprehensive motorcycle appraisal services conducted by experienced professionals who specialize in vintage bikes. Whether you need an appraisal for insurance purposes, before a sale, or simply to understand the true value of your motorcycle, experts provide detailed assessments that consider factors such as historical significance, condition, rarity, and market demand. Appraisals are not just numbers; they are a testament to the legacy and heritage of your antique motorcycle.

At Raidermoto.com, they are more than just a marketplace for antique motorcycles. The community of passionate enthusiasts, dedicated to preserve the legacy of classic bikes and connecting like-minded individuals. Whether you are in search of the perfect antique motorcycle to add to your collection, considering consigning your cherished bike, or seeking expert appraisal services, Raidermoto.com is your trusted partner. The commitment to quality, authenticity, and customer satisfaction ensures that your vintage biking journey is both exhilarating and fulfilling.

Explore collection, experience unparalleled services, and become a part of the Raidermoto.com family. Embrace the elegance of antique motorcycles and let the adventure of a lifetime begin. For more relevant information, you can check the details given as follows:

Name: Raidermoto.com

Website: https://www.raidermoto.com

[npnewpulsation]

Rev Up Your Ride: Motorcycle Cylinder Kits and Piston Kits for Sale in the USA

Introduction:

When it comes to keeping your motorcycle's engine in peak condition, a crucial component to consider is the cylinder kit and piston kit. These essential parts play a pivotal role in maintaining your bike's performance, power, and overall reliability. Whether you're a seasoned rider or a passionate enthusiast, finding the right cylinder kit and piston kit for sale in the USA is essential for ensuring your motorcycle continues to roar down the open road. In this article, we'll explore the importance of these components and where to find high-quality kits in the United States.

The Role of Motorcycle Cylinder Kits:

Cylinder Kit For Motorcycle In USA, cylinder head, and other related components. These kits are designed to replace worn-out or damaged cylinders and cylinder heads, restoring your bike's engine to its optimal performance level. A well-maintained cylinder kit can improve compression, increase power output, and enhance fuel efficiency. It's an upgrade that can make a noticeable difference in your riding experience.

Benefits of Cylinder Kits:

Improved Performance: A new cylinder kit can significantly boost your motorcycle's horsepower and torque, providing a thrilling acceleration and top-end speed.

Enhanced Reliability: Replacing worn-out cylinders can prevent engine overheating and reduce the risk of costly repairs down the road.

Fuel Efficiency: A properly functioning cylinder kit can optimize the air-fuel mixture, leading to improved fuel efficiency and fewer trips to the pump.

The Importance of Piston Kits:

The piston kit is another crucial component of your motorcycle's engine. It includes the piston, rings, wrist pin, and circlips. Together with the cylinder kit, the piston kit helps ensure proper combustion, piston sealing, and efficient power transfer. A well-maintained piston kit can prevent compression loss, reduce oil consumption, and extend the life of your engine.

Benefits of Piston Kits:

Increased Compression: High-quality piston kits can provide optimal compression, resulting in better engine performance.

Reduced Oil Consumption: Properly sealed pistons minimize oil consumption, saving you money on maintenance and improving the environment.

Longevity: Upgrading your piston kit when necessary can extend your engine's lifespan, providing years of reliable service.

Where to Find Cylinder and Piston Kits in the USA:

Fortunately, there are numerous options for purchasing Cylinder Piston Kit For Sale USA motorcycles in the USA. Here are some avenues to explore:

Local Motorcycle Shops: Visit your local motorcycle dealerships and specialty shops. They often carry a variety of kits suitable for different makes and models.

Online Retailers: Numerous online stores and marketplaces specialize in motorcycle parts and accessories.

Websites like RevZilla, J&P Cycles, and Cycle Gear offer a wide selection of cylinder and piston kits.

Manufacturer Websites: Many motorcycle manufacturers offer OEM (Original Equipment Manufacturer) cylinder and piston kits, ensuring compatibility and quality. Visit the official websites of brands like Harley-Davidson, Honda, Yamaha, and more.

Motorcycle Forums and Classifieds: Online communities and forums can be valuable resources for finding used or aftermarket kits from fellow riders.

Conclusion:

Maintaining your motorcycle's engine with high-quality cylinder and piston kits is essential for a smooth, powerful, and reliable ride. Whether you're looking to boost performance or simply ensure your bike's longevity, these kits play a pivotal role. Explore local shops and online resources in the USA to find the perfect cylinder and piston kits for your motorcycle, and experience the joy of riding with a finely tuned engine.

[otrstore]

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[sbknews]

£1million best-ever Motorcycle sale for Silverstone Auctions

A £1million best-ever Motorcycle sale for Silverstone Auctions this weekend with record crowds and a sale rate of 83%. Silverstone Auctions is celebrating its best-ever Motorcycle sale, with a sale rate of 83% and total sales of £1million. The Auction took place at a new venue for the company, Shuttleworth Aerodrome in Bedfordshire, where visitors to the sale could also view the collection of rare aircraft in the historic hangars of this working aeronautical and automotive visitor attraction. Mark Bryan, Motorcycle Manager at Silverstone Auctions said: “It was a truly fantastic sale, our best ever, the venue attracted a large crowd which was great to see and we will definitely return for future sales. Nearly 60% of the bidding came from within the saleroom, but there was also huge interest online and over the telephone both from the UK and overseas. The interest in motorcycle collecting seems to be continuing to grow.” The sale was significant for featuring the last four MV Agusta motorcycles from the late Alan Elderton Collection, former chairman of the Agusta Owner’s Club of Great Britain. The four bikes made just shy of £200,000.

1973 MV Agusta 750S 743cc - Sold for £85,500 Top lot in the sale was an MV Agusta 750S from the Collection of the late chairman of the MV Agusta Owner’s Club of Great Britain, Alan Elderton, which made £85,500 - well exceeding its estimate. The totally desirable 750S: A magnificent engine, stunning frame, aggressive stance, swelling curves and a perfect tricolore colour scheme: an all-time classic. When launched the 750S was developed from the 600cc MV Agusta 4C. The engine was expanded to 743cc and fitted with four 24mm Dell'Orto carburettors generating a power output of 65bhp. This well-known bike has featured in numerous period publications including Biker (2001), Top Gear (2000) and Moto Retro (2000) one of which contains a road test by Roland Brown. (copies were included in the sale lot). Another top lot from the same Collection was the very rare, unrestored and original 1968 MV Agusta 600 4C. The first road-going four-cylinder from MV Agusta and undoubtedly the rarest. Introduced in 1967, only 135 examples were built with 127 recorded as being sold. This bike sold for £67,500.

1968 MV Agusta 600 4C 592cc - Sold for £67,500 The charity lot, a lipstick red 1949 Harley-Davidson WLC 750cc motorcycle donated to the cancer support charity – Look Good Feel Better – was put up for auction at No Reserve and Silverstone Auctions were delighted to see it achieve £14,625 all of which will be going to the charity. The bike was donated to the charity by Kiehl’s which is part of the L’Oréal Group. It was on display in Kiehl’s flagship store in Regent Street, London, as part of the Kiehl’s marketing and advertising material until the store closed last year. Earlier this year the Harley was donated to the charity to auction to raise the much-needed funds to provide services to people going through cancer.

Charity Bike, a 1949 Harley-Davidson WLC 750cc - Sold for £14,625 Silverstone Auctions are now inviting entries for their next motorcycle sale which will take place at the NEC Classic Motor Show on Sunday 12th November. This promises to be another great sale with the show attracting thousands of visitors over the weekend. Anyone interested in entering a bike for sale can request a free valuation online at www.silverstoneauctions.com or contact one the motorcycle specialists on +44 (0) 1926 691 141. More auction news can be found on our dedicated page here: Motorcycle Auction News For more information on Silverstone Auctions head to the official website: silverstoneauctions.com/ Read the full article

[cycledesignstore]

2023 New & Used Motorcycles For Sale In Phillipston, MA

Cycle Design is a motorcycle parts and accessories shop located in Phillipston, Massachusetts. The shop offers a range of products for various types of motorcycles, including Harley-Davidson, Indian, and metric cruisers.

Cycle Design specializes in customizing motorcycles and offers a range of aftermarket parts and accessories, such as exhaust systems, air intakes, handlebars, seats, and lighting. They also provide services such as custom painting and powder coating, as well as general maintenance and repairs.

The shop has a team of experienced technicians who can help customers with their motorcycle customization and repair needs. They also have an online store where customers can purchase parts and accessories and have them shipped directly to their location.

Overall, Cycle Design is a reputable and well-established motorcycle parts and accessories shop that provides a range of products and services for motorcycle enthusiasts in the Phillipston area and beyond. Whether you're looking to upgrade your motorcycle's performance or appearance, or if you need maintenance or repairs, Cycle Design is worth checking out.

[atlanticcanada]

'Whatever blows your hair back': Dapper Moncton ride raises money for men’s charities

Motorcycle enthusiasts put on their Sunday best to go for a ride around Moncton to raise money for prostate cancer research and men's mental health.

The Distinguished Gentleman's Ride takes place in over 120 countries. It’s raised over $50 million worldwide since its inception in 2012.

Riders don dapper outfits and hit the road on their classic vintage bikes.

A great way to spend a Sunday, but for some it’s also a time to think about family and friends.

Event committee member Angelica Armitage rode her Harley Davidson from Burton, N.B., to be there.

“My uncle passed away last year from cancer and I rode last year in honour of him. Frank Armitage. This year, I think it's more towards the men's mental health side,” said Armitage. ‘It's for both, of course.”

Doug Wheeler was riding in honour of a co-worker who has prostate cancer.

“I thought this would be a good thing to do, raise some money for prostate cancer. We're all getting older. We're all getting past our fifties, most of us here. It’s a good cause,” said Wheeler.

The kick-start took place at noon at the Moncton Public Library with around 75 riders taking a 45-minute spin around the city to the new Harley Davidson dealership on Main Street.

Sunday was the seventh year it has taken place in Moncton.

A great day, a great way to raise money, but it's also a way of life for the riders.

Event host Joey Landry said riding is a feeling of freedom.

“I guess when you get on a bike and ride, the only thing you think about is you and the road,” said Landry. “It’s a good stress relief for most riders.”

Landry’s co-host Marie Mourant said her motorcycle used to belong to her dad.

“He bought it when I was five or six-years-old and I eventually convinced him to sell it to me. I've been riding since I was six-years-old. I had a harness and he used to take me everywhere. It's part of my life, I guess,” said Mourant.

It was the first time George Kirby had participated in the charity fundraiser and he decided to bring his Triumph motorcycle to Sunday’s ride to do his part.

He’s been riding all his life.

“The wind in your face. Freedom. Just a good feeling. To be out in the sun, out in the weather. It's better than being in a car,” said Kirby.

Armitage said it’s fun and freeing.

"Whatever blows your hair back,” said Armitage. “I enjoy it.”

The ride raised around $3,000 before it had started, but the organizers expect that number to climb over the $5,000 mark after the day’s auction and online contributions.

from CTV News - Atlantic https://ift.tt/QXBr4FR

[autoengineforsale]

Panhead Engine For Sale

The Panhead engine For Sale is an iconic piece of American motorcycle history that has captivated motorcycle enthusiasts for generations. Introduced by Harley-Davidson in 1948, the Panhead engine was a significant improvement over the previous Knucklehead design, boasting better performance, reliability, and overall function. Today, many motorcycle enthusiasts still cherish these engines and seek to own them, whether for restoration or for use in custom-built bikes.

If you are looking to buy a Panhead engine, you can find many options available through various sources. One option is to search online auction sites or classified ads for sellers offering Panhead engines. It is important to do your research and verify the authenticity and condition of the engine before making a purchase. You can also visit motorcycle shows or swap meets, where you may find sellers displaying their Panhead engines for sale.

When purchasing a Panhead engine, it is essential to consider the condition and history of the engine, as well as the seller's reputation. A complete engine with all its original parts and in good working condition will likely command a higher price than one that is missing parts or needs significant repairs. You should also inquire about the engine's maintenance history, as this can impact its overall condition and longevity.

If you are planning to use the Panhead engine for a custom bike build, you may also want to consider the engine's compatibility with your desired frame and transmission. It is important to choose an engine that will fit and function properly with your specific build , https://autoengineforsale.com/panhead-engine-for-sale

Overall, a Panhead engine can be a valuable and exciting addition to any motorcycle enthusiast's collection or custom build project. With proper research and consideration, you can find a reliable and authentic Panhead engine for sale that meets your needs and budget.