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#he also hired mai as a beta tester
paradoxgavel · 9 months
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You’ve taught me so much. I can now say I understand a little bit bette why people love this series so much. It really is good. (i was just in it for Sun/Moon but I guess I should look into investing in a timeshare)
Ah, heh. Yeah, they're in the Pizzaplex, which is kinda a whole different part of FNAF from all the stuff I talked about in that post. I did say I'd do a summary of the Pizzaplex era lore, too, so! Here goes!
Also, for Sun and Moon specifically, there's this really great document where folks have compiled all of Sun and Moon's lore!
Fazbear Entertainment - still its own company though not run by William or Henry anymore - at one point, tried to improve their reputation by, in-universe trying to make it seem like all the events of the company's past were just fictional. In an attempt to do this AND profit off of this, they started developing the Freddy Fazbear Virtual Experince (Help Wanted VR). The company they hired to develop the game was sent a box of old animatronic parts recovered from the burned down Pizzeria - including some old circuit boards that they were asked to scan, digitize and upload into the game to help development along. It would seem that one of those circuit boards may or may not have come from William's body, Scraptrap, where William's soul still existed, as he was being tormented by Cassidy. Because, soon, a glitch began to appear in the game - looking like a man dressed up in a golden rabbit suit. Glitchtrap.
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In Help Wanted VR, you play as a beta tester for the game named Vanessa. By playing through the game, she winds up allowing Glitchtrap to manifest himself in the game more and more until he's able to communicate with and, eventually, possess Vanessa - making her dress up as a bunny and go by the name Vanny. And he had her set her sights on the newest Fazbear location - the Pizzaplex.
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Now, the Pizzaplex is kinda odd. It's the first Fazbear Entertainment facility that was built without Afton being involved. As such, the animatronics aren't (as far as I can tell) powered by Remnant - but really are basically sentient AIs in super high-tech robot bodies. There's the main performers - the Glamrocks: Glamrock Freddy, Glamrock Chica, Roxanne Wolf, and Montgomery Gator.
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There's also a Glamrock Bonnie, but… he's out of commission. There's evidence to suggest Monty attacked him, buuut there's also evidence to suggest Monty was framed. Either way, though… Freddy and Bonnie were best friends, possibly in love, and poor Freddy misses him horribly.
Then, there's the Daycare Attendant - Sun and Moon! Two AIs who share a body, switching back and forth based on lights on or lights off.
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And, in the arcade, there's DJ Music Man and his little mini Music Men. There's not a lot to him but he's big and cool and I like him a lot, hehe. And there are the Staff Bots - humanoid bots that can be programmed by the staff to hand basic tasks like handing out maps, cleaning floors, fetching animatronics for repairs, things like that. There's a LOT of Staff Bots rolling around the place. They seem to have largely replaced the human staff.
The place is still dangerous in that Fazbear Entertainment is a shady fuckin company that doesn't abide by OSHA regulations and could really not care less about child endangerment, but… the animatronics themselves actually don't seem possessed or evil or powered by Remnant or anything initially. In fact, they're generally apparently nice to be around, and can form emotional bonds to each other and to humans. They're just kinda. people. living a good life of chilling out and entertaining kids and having a fun time. And things are good. (It IS built on top of the site of the old Pizzeria, but like. it's fine. it's cool. there's a big, melted amalgamation of animatronics from the pizzeria called The Blob that exists bc of that, but. that's probably fine. whatever the hell that thing is.)
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But things go south when Vanessa, possessed by Glitchtrap, becomes a security guard at the Pizzaplex and begins infecting the animatronics with Glitchtrap, who turns them most of them hostile and dangerous. It all comes to a boil one night when a kid who is likely homeless and may have been living in the Pizzaplex, Gregory, gets trapped in there after being chased by Vanny. He spends the night getting chased down by the corrupted animatronics. The only one who isn't corrupted is Freddy - as he glitched out and switched to safety mode right as the infection was taking place. Gregory explains to him that kids have been going missing lately, and that if someone doesn't do something, they'll keep going missing. So, Freddy spends the night trying to keep Gregory safe and help him get to the bottom of things.
There's some evidence to suggest that one of the first animatronics Glitchtrap infected and turned dangerous was Moon. It seems to be the case that Sun and Moon both used to be really excellent Daycare Attendants - Sun handling playtime with the kids when the lights were on, and Moon handling naptime and bedtime when the lights were off. And it sounds like Moon used to be really good at his job - gentle with kids and good with putting them to sleep. But… things started to go wrong because of Glitchtrap. Some sort of accident must have happened with Moon, because now, when we go to the daycare in the game, there are bright lights on at all times, backup generators to keep those lights on, and Sun basically begging us to never, ever turn the lights out - so it seems to be implied that after getting infected, Moon wound up attacking someone, and so, the Pizzaplex just kinda… tries to keep the lights on at all times so that he can't be active anymore.
So, Gregory spends the night trying to survive with Freddy, dodging the animatronics, and trying to figure out what's going on and stop it. He winds up attacking Chica, Roxy, and Monty, both to keep himself safe from them, but also to obtain special upgrades they had that would make Freddy more capable of helping him survive and get where he needed to go. Namely, he took Chica's voicebox, Roxy's eyes, and Monty's claws, leaving them all destroyed. But, at some point, Freddy winds up being taken out of the picture - either infected by Glitchtrap as well, or torn limb from limb by Staff Bots, depending on the ending, leaving Gregory to sort things out in the end.
Eventually, one of two things happen, depending on the ending. In one, he goes down through a sinkhole into the Pizzaplex to what seems to be the remains of the Pizzeria underneath. There, he discovers an endoskeleton covered in the remains of a corpse and wearing part of a rabbit costume - known as Burntrap. It was, at first, assumed that Burntrap was what was left of William Afton's body because. that would make sense. That doesn't seem to be the case, but I'll get to that in a bit. In this ending, Gregory also discovers the Blob, who attacks him as he tries to stop Burntrap. Gregory winds up escaping, and the Blob turns on Burntrap and grabs him, dragging him away, back into the depths of the ruins. This isn't what seems to be the canon ending, but it is still relevant!
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In the other ending, the one that seems to be canon, Gregory discovers that, in order to keep her posssessed, Glitchtrap has trapped Vanessa's consciousness or soul has been trapped inside an arcade game - Princess Quest, in arcade cabinets all across the Pizzaplex. Gregory plays through all of these games and, in doing so, eventually sets Vanessa's consciousness free, and Glitchtrap loses control of her. The two of them find Freddy - or, what remains of him. His head. And the three leave the Pizzaplex together, leaving all the infected animatronics behind.
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Eventually, either way, the Pizzaplex burns down, and falls into ruin.
Buuut... there's this thing called the Mimic. So, long story short - the Mimic was built by an inventor named Edwin Murray, to be a playmate for his son, David. The Mimic was designed to copy any behaviors it witnessed, could copy voices as well, and could stretch or shrink to be able to wear any animatronic suit it came across. David and the Mimic were best friends until David, one day, got killed in a car accident. Edwin, stricken with grief, was left with only the Mimic as a reminder of his son. And when it started mimicking some of David's old behaviors at Edwin to try and communicate with him, Edwin lost it and lashed out at the Mimic, attacking it and tearing it apart, leaving it for dead. But Fazbear folks learned about the Mimic eventually, and decided something like that could come in handy, so they sent folks to go collect it. And it used what it learned by being torn apart by Edwin to, well, tear them apart.
This went on for a while before they eventually managed to capture it and bring it back to the Pizzaplex, where they planned to mass produce it so that they could use its ability to mimic witnessed behavior as a shortcut to bypass having to program each and every endoskeleton they wanted to use. However, one employee, who was tasked with dismantling old endoskeletons, decided to borrow it to get it to do the work for him. He taught it how to dismantle the endoskeletons - rip off their heads and their arms. And you'll never GUESS what it started doing to humans!! So, they scrapped the idea of mass producing it, and planned to destroy it, but they weren't quite able to catch it. So, it went around, causing mayhem and continuously learning and adapting, watching the whole fiasco with Gregory over the security cameras.
And it seems?? like the Mimic was Burntrap. The corpse it was wearing wasn't William's - it was a lady it had attacked and crushed inside a suit in the books. But it does, at least, seem like the Mimic was also being influenced by Glitchtrap. So, Gregory and Vanessa escaped, and I'm guessing Vanessa explained the situation with Glitchtrap and how he was the thing behind everything and that he's still influencing the Mimic, making it even more dangerous than it already was to begin with. So, Vanessa finds a way to trap the Mimic in the ruins of the Pizzaplex, using a security system she's designed to scare, chase off, or attack any intruders that might potentially be lured into setting the Mimic free. The security system is called MXES!
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But… the Mimic finds a way to reach out to one of Gregory's friends, Cassie, by mimicking Gregory and asking her to come save him from where he's trapped in the Pizzaplex. She's given a mask - Vanny's old mask - to wear, which implants a chip in her head, allowing her to interact with the virtual world, and the security system Vanessa set up to keep the Mimic trapped. Cassie ventures into the ruins, where she meets all the destroyed animatronics that were left behind. She winds up helping some of them. She gets Chica a new voicebox, and when she gets to the Daycare - where Moon is still in control due to it being all dark in the ruins, and is desperately trying to stay in control after being kept inactive for so long - Sun, reaching out to Cassie through her mask, begs her to reboot them. She manages to do so, which brings them back online as Eclipse - a combination of their two AIs, that seems to exist when they're in safety mode and works to keep things safe and tidy and fix whatever necessitated them being put in safety mode. It seems like Sun and Moon are both stable and in control now, Eclipse gently shoos Cassie out of the daycare so they can clean, and Sun thanks Cassie for helping them.
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And Cassie used to come to the Pizzaplex a lot as a kid, and Roxy was always her favorite, and she has a happy memory of celebrating her birthday with her. Roxy remembers her, and in doing so, manages to snap out of Glitchtrap's influence and try to help her, but… the Mimic eventually tricks her into shutting Roxy down. And eventually, Cassie goes down to where the Mimic has been leading her and she helps it shut down MXES and set itself free. And she's horrified when she realizes that it was never Gregory she was following down there. The Mimic chases her, and there are a couple of endings. She either manages to get it into a Scooping room, where it gets scrapped, or… it pretends to be Gregory again to make her think Gregory is betraying her and hacks the elevator she's trying to escape in, making it fall, and trapping down there with it.
Annnd… that brings us up to the present, really! There's still a lot that's kinda not super clear in the lore right now - there's debate over whether Glitchtrap really is William or if it's the Mimic's AI, and it's not clear if Glitchtrap still has any influence over the animatronics after the Princess Quest ending and into Ruin, but... this is just how I've come to understand things!
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smitharaghu · 1 year
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profanepurity · 2 years
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Im interest in your Cult AU but I'm lost? Can you explain me, pliz?
You are most likely not the only one, so I’m using this ask as an explanation post! Hope you don’t mind lol!
I’m going to try and not ramble on and make this post miles long, but bare with me!
So, I guess I should start by saying that the Cult AU is technically an umbrella term for several little aus that I have that exist at the same time as each other. The first being the “crossover AU”, which is the events of the The Walten Files, FNAF, and eventually Harmony and Horror (possible Mandela Catalogue but I don’t want to force that into the writing and make this a “multiverse” because that’s just too much. So I’d need to sit with it for longer as a concept) happening at the same time and overlapping. William and Henry were familiar business partners with Jack and Felix. They wanted to do a lot of marketing and co- performances with Bon’s and FredBear’s. They may or may not help cover up each other’s murderers Their kids are all friends with each other! While Jack and Felix didn’t really want to get too involved, William was also entertaining the idea of a toy line for marketing Fredbears characters with Martin Greywhinder’s toy company. Without going to much into that (since I’m saving a lot of that content for the comics), there’s the cross over AU.
The second AU would be the “Evan is Gregory AU” I guess. I have an explanation for this one here if you want to read up on that!
And now finally we have the “Cult of Malhare AU”. So, I’m sure the fandom is familiar with the Vanny/ Reluctant follower concept with glitchtrap. Though, in this AU she is anything BUT reluctant. But I wanted to expand on that and make it feel a bit more “culty”, and bring in some more familiar faces. William was experimenting with remnant way back in college when he initially met Henry. Once they started getting closer Will shared his research with Henry and got him in on it. Later on when Will married Clara she learned about it by accident when she found some stuff she was not suppose to see in his office. While neither Henry nor Clara participated in the murders, they helped Will hide them, and Clara acted as an accomplice multiple times. It’s important to note also that back in the day, Jeremy, Fritz, and Sammy (yes Sammy from the books, he’s alive and older than Charlie here) were Michael’s 3 other friends in ‘83. Remember that for later. You fast forward a little bit to Henry and William having their super dramatic and messy break up with the business and Henry opening up his own diner with the Toy animatronics, where he hires Jeremy and Fritz as night guards. Henry knew Jeremy and Fritz were still friends with Michael in college and trusted them. After days of stalking, multiple break in attempts into the diner as scare tactics, and patience, William murders both Jeremy and Fritz and collected their remnant. This attracts the attention of young, private detective Sammy Emily, who wants to help his dad put William in prison and get revenge for Charlie’s death. How Sammy dies and has his remnant collected by William, that’s for a future comic 👀 After William dies, Jeremy and Fritz’s spirits are trapped with Will up until he makes contact with Vanessa and glitchtrap is able to form. Jeremy and Fritz are now able to materialize as well. Jeremy presents himself as living to Vanessa as a beta tester to help lure her closer and closer to Glitchtrap, and she only learns about Jeremy being dead this whole time when he finally allows her to see his “true” state. I.e. when Vanessa thinks Jeremy spilled ink on himself wearing a Halloween mask in the VR tapes. Vanessa has always been hiding some “dark secrets” and now with the exposure to the cult, and after a series of trials, she commits herself happily to Malhare. At this point, William has created a massive virtual space to keep his followers, including Henry and Clara, who’s souls he’s trapped in his own personal digital hell with him. Now skipping to the present, Michael and Charlie are back having survived the fire and having been in hiding, only coming to the plex when Charlie felt compelled to by the other spirits. They try to help Gregory and eventually the spirits of Evan and Elizabeth, but as they spend more time in the plex though, the old animatronics begin to come back as well. This includes Cassidy and some of the others, wanting to make sure William stays in his VR purgatory, but the Funtime animatronics have been rematerialized by Malhare, and they are fully invested in their creator’s daughter as they are given a second life and chance to do Afton’s bidding. Michael is also being haunted by Jeremy, Fritz, and Sammy as they try to get him, Gregory/ Evan, Elizabeth, and Charlie to join the cult and reunite with their family.
I have a reference post here for the “Malhare follower’s faces and masks, but they correlate with the masks that the boys wore in ‘83.
I’m still working out a real title for this mess of a series, but I’m running with the Cult Au for now, since they all sort of end up together again even after death with the Waltens, since Michael and Sophie are “really close friends” and inevitably make their families run into each other again.
Ok, I hope this helps! Please feel free to keep asking questions, it honestly helps me solidify concepts. And of course, let me know what you guys think!
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kimmysfandomblog · 4 years
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Komanana and 10!!!! I need more of them-
Thanks, Squish!!! I needed more of them as well ;v; 
10.  - Who drives? Cooks? Does the handiwork? Cleans? Pays the bills? Handles the public?
I don’t see either of them as drivers… firstly, Komaeda would be a disaster on the road, I’m sure. He technically could drive and money is no issue, so he could buy a car, but his luck would make driving a car dangerous, not to mention the possibility that he gets them into an accident. If he absolutely has to drive, then he will, but he puts himself as the last resort. And then there is Nanami, and she would be way too risky a driver… she would drive as if she were playing a video game, so it would be extremely fast and risky. If she somehow managed to pass the driver’s test, she would surely have it revoked within a week when someone else is a reckless driver and she takes it as a challenge to compete with them… either that or she falls asleep on the wheel and Komaeda decides driving is too much for her to handle ^^; If they leave the house, it’s through walking, buses, and subways, or sometimes a taxi, or a friend (usually Hinata) will pick them up from their apartment whenever they are going to hang out with friends.
Komaeda could technically hire a car and a driver, but they both decided not to flaunt the wealth like that and live comfortably. This goes for everything else in their life as well. Komaeda has an actual house, something of a rarity perhaps, but it is firstly too far from their friends, and secondly, they had lived there a year or so and both felt it was just way too bug and empty, and Komaeda had too many memories that haunted him, though he would never let himself show it.
Nanami is the one who brings it up. She starts with concerns for him, since he is the one cleaning the entire house, and he goes blank sometimes with flashbacks, but when that fails to work, she brings up how she misses hanging out with friends. They make plans, but it is hard for them to meet up since neither drive and they’d need to either commute for two hours each way or hire a car in advance. (Hinata is at least a frequent visitor since he’s best friends with them, but even he gets busy and it’s hard to make spontaneous plans when he is free). Komaeda agrees. The house is rented out to people looking for a getaway from the city without being too far from it, and occasionally used as a place to throw parties with their friends.
The advantage of being in an apartment is that it felt a lot closer, to friends and to each other. There was a warmness to the smaller area. There was less for Komaeda to clean, there were more varieties of restaurants and markets nearby, as neither of them really cook. Komaeda is a disaster, so he is only allowed to boil water for tea. Nanami can cook a little, but since most of her experience is with Cooking Mama, she sometimes rushes it. There is quite a mess afterwards… and sometimes she has to cook it for longer. It usually doesn’t come oit to bad. She’s gets better over the years, getting good at making bentos and snacks. Hanamura being so close now actually ends up teaching her (with Komaeda watching his every move) and also usually drops off food at least once a week in exchange for some favor or another (nothing bad, even if he says it like it will be. Usually he just wants her to review it, sometimes he asks her or Komaeda to look after his Mama whenever she comes to visit).
For handiwork, neither of them are too good at that stuff. Sometimes if Hinata is over (which is pretty often), he’ll try and fix it (mixed results…). Mostly, though, Nanami asks Souda for help. He’s more than happy to help Nanami, as long as the two are okay with him tweaking whatever it is he’s fixing (it can get a bit crazy at times). Sometimes he also fixes up Nanami’s consoles/computers, but that’s usually a job for Fujisaki, who works with Nanami sometimes to make games.
Both Nanami and Komaeda contribute money, though Nanami is the one with an actual job. Komaeda volunteers sometimes at a dog shelter, never for too long so he doesn’t get too attached. Nanami is a beta tester for games, often testing games in production and pointing out all the bugs, sometimes helping them with commercials by playing games and suggesting things that would really hype audiences. She does competitive gaming as well, of course, as well as run a channel that uploads biweekly. She doesn’t make a lot of money through her channel, but she doesn’t need to. She’ll stream every month for charity though, and with Komaeda, they double whatever earned and give it to the charity of the month.
Nanami is often the more public one, of course, though if she ever says strange things, Komaeda is quick to cover for her. The same goes the opposite way, of course, with Nanami often smoothing any stones Komaeda may turn with or without meaning to. However, they usually are not even needed to be public, as their best friend, Hinata, is with them so often and takes the lead. But whenever he isn’t around, Nanami takes the lead and Komaeda eagerly follows to help her.
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golfkite6-blog · 4 years
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luonoutagames-blog · 6 years
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perfectirishgifts · 3 years
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Voiceitt, Amazon Announce Collaboration Between Alexa And ‘Superpower’ Speech Technology
New Post has been published on https://perfectirishgifts.com/voiceitt-amazon-announce-collaboration-between-alexa-and-superpower-speech-technology/
Voiceitt, Amazon Announce Collaboration Between Alexa And ‘Superpower’ Speech Technology
Nat Grupp and his dad.
In a blog post published Thursday, Amazon and speech startup Voiceitt announced a collaboration that aims to make Alexa more accessible to people with atypical speech. Voiceitt is an app that uses machine-learning and speech recognition technologies to help those with speech impairments communicate and be more easily understood.
In a press release, Voiceitt acknowledged the popularity of smart speakers and digital assistants like Amazon’s Alexa—despite their massive popularity, however, they can prove inaccessible to those with various types of speech delays. This can make the communicatively impaired feel as though they are excluded from using voice-first devices. Teaching a machine fluent speech is hard enough; teaching a machine to learn atypical speech is exponentially more challenging. Thus, Voiceitt “recognized the opportunity to expand its technology offering to facilitate not only in-person communication but also interaction with voice activated and controlled devices.”
“We’re excited to work with Amazon to bring the benefits of voice technologies to a broad segment of customers who, until now, may not have been able to enjoy these products,” said Voiceitt co-founder and CEO Danny Weissberg in the press release. “Voice technologies are increasingly mainstream, and this Alexa integration is testament to the growing awareness among major technology players of the importance of ensuring these technologies address the diverse needs and preferences of their customers, including people whose voices deviate from standard speech. Integration of Voiceitt’s speech recognition with a powerful service like Alexa further demonstrates Voiceitt’s value proposition in a rapidly expanding industry, and of our vision—to make speech recognition accessible to everyone.”
Voiceitt, headquartered in Tel Aviv, was born in 2012. The Alexa integration came about through mentorship via Amazon’s Alexa Fund initiative. Launched in 2015, the Fund’s mission is to, according to Amazon, “[invest] in companies that are innovating in AI, voice technology, frontier tech, robotics, and more.” Participants receive up to $200 million in venture-capital funding for product development. The inspiration for the Fund comes from Amazon’s belief that technological experiences driven by the human voice will “fundamentally improve” how people interact with technology.
In an interview with me, Weissberg explained the impetus behind Voiceitt is about empowering independence. The advent of voice-first computing has myriad benefits to people with disabilities, particularly in a smart home context. One of the chief advantages of a disabled person asking a virtual assistant for help is it lessens the reliance on others for help. These experiences go a long way in instilling greater senses of dignity and self-esteem—feelings elicited from heightened levels of autonomy.
The major downside is voice-driven interfaces aren’t usually kind to users whose speech patterns deviate from the norm. That’s what Voiceitt aims to solve.
“Before the Alexa-Voiceitt integration, many individuals with speech and motor disabilities whom we worked with were accustomed to seeking assistance, whether from family members or caregivers, for simple tasks such as turning on the TV or a light,” Weissberg said. “The ability to utilize an Alexa-enabled device independently for the first time using the Voiceitt app will significantly impact the day-to-day lives of these individuals.” He added Voiceitt represents a “life-changing milestone” for many.
How Voiceitt is trained isn’t dissimilar to how one trains a voice-driven UI like Siri, for example. It starts with a simple phrase, followed by repetition of words and phrases several times over. This helps Voiceitt learn the tone and cadence, among other qualities, of a person’s voice. The app then uses artificial intelligence to create a speech model with which it can process a user’s specific commands.
As for Amazon’s role, Weissberg said the company has been consistently supportive. Members of the Alexa team volunteered as mentors during the Amazon Accelerator program, and were excited by Voiceitt’s premise from its earliest days and committed to see the idea come to fruition. “[We] were inspired by Amazon’s commitment to ensuring that the benefits of cutting-edge voice technologies, which they were pioneering, would become universally accessible,” he said.
Peter Korn, who oversees accessibility at Amazon’s Lab126, is equally effusive of Voiceitt’s potential as an assistive technology. “We share [Voiceitt’s] vision to help people with speech impairments live more independently through voice,” he said in Voiceitt’s press release. “We were delighted to support them through an Alexa Fund investment and now through an Alexa integration via their mobile app.”
Weissberg told me early feedback from beta-testers was “overwhelmingly positive and quite moving.” He said testers have grown significantly more independent because of Voiceitt’s technology, accomplishing more on their own than ever before. A recurring bit of feedback was using the app has been a “life-changing experience,” he said. He added Voiceitt and Alexa has enabled people in ways they never imagined.
“Many [testers] report that for the first time, they’re able to join the millions of people around the world who are already using Alexa to control their smart home devices, listen to music and get information using their very own voices—something they never thought would happen,” Weissberg said.
One such tester is Nat Grupp, who’s been part of the Voiceitt pilot program since last year. Grupp, who’s in his thirties and lives in Philadelphia, has cerebral palsy. He has a passion for his hometown sports teams—the Phillies, Eagles, 76ers, and Flyers—and likes to keep tabs on them through the news and by watching games on TV. His condition has made it difficult to move and communicate; his father has long had to help him turn on the television. While Alexa initially was hard to use because the assistant had trouble understanding him, Voiceitt’s technology was a breakthrough. Grupp now can control his home’s lights, Drop-In on loved ones, and keep up with the Philly sports scene—all made possible by Voiceitt and Alexa’s software.
“It feels like a new superpower,” Grupp said in the blog post.
Voiceitt’s work in this realm is game-changing, insofar as it’s heartening to see people recognize speech delays are disabilities too and require accommodation. The mainstream tech press too often has myopic focus when it comes to assessing smart speakers and digital assistants: all they care about are their smarts. Barely any attention is paid to accessibility of any sort, particularly speech-related. Journalists and YouTubers pit Alexa, Google Assistant, and Siri against each other all the time to show how intelligent they are, which is valid in and of itself. At the same time, how well they literally understand you is taken for granted; these robots are built assuming normal speech patterns. The thing is, Alexa’s capabilities mean nothing if she cannot reliably parse your speech and do what you ask. Not everyone has the privilege of being able to effortlessly shout into the ether and have their thermostat adjusted. Some people have real problems with these tasks, as Weissberg mentioned. That he and Amazon recognized the need to wholeheartedly address these concerns is a mammoth development for the disability community—one that should be celebrated by the broader technology media. Intelligence is not everything for Alexa and her ilk.
For its part, Apple—as with silicon, the nigh-undisputed industry leader in accessibility—has tried to combat speech recognition issues with Siri in a couple ways. It released Type to Siri to iOS a few years ago, whereby a user can type commands and queries in an iMessage-style interface. While a good solution for certain populations, such as the Deaf and hard-of-hearing, the speech aspect of ambient computing is moot because typing doesn’t actually solve anything, it sidesteps it. As for tackling the actual problem of speech and digital assistants—it’s my understanding, according to sources, Apple has hired speech pathologists for its Siri team in the past to better understand the physiology of speech, and make Siri more graceful with atypical speech.
By contrast, Voiceitt and Amazon are actually taking a page from Apple’s playbook nowadays and applying a truckload of neural engine-y, machine-learning tricks to try to better the user experience in this regard. Maybe Voiceitt inspires Apple’s work.
Weissberg is excited for Voiceitt’s future, telling me “we never imagined just how much we would be able to achieve.” His team eagerly welcomes feedback from users and their families, as making speech-impaired individuals an “integral part” of voice-first computing is a priority. “Bringing accessible technology to people with speech disabilities, together with Alexa, is our main focus for the near future,” he said.
The Voiceitt app with Alexa integration will launch in Q1 2021 on iOS. It is available for pre-order on the Voiceitt website.
From Diversity & Inclusion in Perfectirishgifts
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simplemlmsponsoring · 5 years
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New Post has been published on https://simplemlmsponsoring.com/attraction-marketing-formula/attraction-marketing/build-your-brand-for-premium-pricing/
Build Your Brand for Premium Pricing
  Offering an online product or service puts you on the front lines of an all-out price war… and if you’ve put in your time, you’re probably BEYOND ready to climb the ranks (and make more money). I hear ya. Increasing your pricing is an anxiety-inducing process. 
  “Will people be willing to pay what I’m asking for?”
            “Will I lose my repeat clients to the increase in fees?”
                      “How will I prove my worth to both new and existing clients?”
  These are likely among the thousands of questions and doubts that keep you up at night. The bad news is, no amount of counting sheep will keep these doubts at bay. But, who the heck needs sheep when you’ve got a master plan and the skills to back it up? So without further ado, I’m going to share with you 5 steps for leveraging your brand’s value to make more money!
  Outline and brand your signature service.
Before you start adding zeros to your pricing page, it’s important to really hone in on your most valuable service. What is it that you want to be known for? If you’re a bit of a “Jack of all trades,” it may be a combination of skills that sets you apart. For example, I specialize in branding – which is really the culmination of strategy, design, and copywriting.  
Give your service a memorable name. Get creative! If you’re a copywriter who specializes in email campaigns, don’t just sell single emails a la carte; build packages that highlight your knack for creating killer sales funnels and automation sequences, and brand it with a compelling, click-worthy name. It’s important to map out your strategy from A to Z, so that you find a go-to procedure that works for you and brings great results to your clients.
Once your offering is all dressed up and ready to go, do some beta testing to test out your process and collect client testimonials. This will help you to work out the kinks and streamline your methods, while also providing some killer social proof to help sell your services in the future.
  If you’ve got it, flaunt it.
Proving your worth is a crucial part of acquiring a new client or customer – especially in the world of online services. You’ll need to offer real evidence that your signature service is a worthy investment.
Testimonials are a great way to demonstrate value. When you’re sharing the kind words of your previous clients or beta testers, remember to highlight testimonials that feature quantifiable results. This will look different from business to business. Maybe for you it’s a measured result, like a 22% increase in website click through rates or a 15% increase in a client’s gross margin. For less structured professions (like artists, for example), a quantifiable result could be as simple as a rave review about the compliments a buyer receives every time a friend visits their home.
If you have a special degree or certification in your field, use it! It comforts customers and clients to know that they’re working with an expert… and I’m guessing you didn’t rack up $90K in student loans to hang your diploma on the wall and forget about it. Use your accolades to your advantage!
Speaking of accolades, if you’ve been endorsed by a well-known influencer in your field, don’t be shy! Word-of-mouth marketing is a powerful tool and if you have a high-profile figure in your corner who is willing to vouch for you, take them up on it. Don’t worry – it won’t make you look like a bragger. There’s a difference between sharing an influencer’s recommendation of you and being that guy at the party who won’t shut up about the time he met Justin Timberlake in line at Starbucks.
  Gear your services toward your ideal audience.
Since I’m a brand strategist, you might be thinking, “Duh! You should work with startups.” And while I *LOVE* working with startups (and they could certainly use the guidance), most of them can’t afford a big investment in the beginning stages of their business. That’s why I cater my services toward people who have been in business for 5+ years and are already making $20K per month.  When they get to the point where they need to evolve their brands and and scale their business  – I’m their girl.
It’s all about positioning yourself. They say, “Dress for the job you want, not the job you have.” Well, this is kinda like that. If you market yourself as a virtual assistant, you’ll make virtual assistant wages. But if you position yourself as a startup consultant, you could potentially be paid a percentage of the net profit of the company.
  (Pin for later!)
Show AND tell your value.
People buy with emotion. It’s not an anomaly that we make the biggest decisions with our gut – luxury goods, what car to drive, which house to buy, etc. Rather than solely relying on logical justifications for why your product or service is worth it, you’ve got to appeal to your audience’s emotional needs as well.
Part of this process is discovering how to solve a problem, both logistically and emotionally. Let’s say the buyer is looking for a piece of art. If their only goal is to fill up the white space on their dorm room wall, they’ll probably spend about $20 bucks on Posters.com. But if their ultimate goal is to impress their friends with their great taste (and to invest in an independent artist on a piece of commissioned work), they’ll probably be willing to spend at least $600 to make an impression. (Or maybe $200,000, if their dorm room is some kind of Yale University penthouse.) The point is, it isn’t just about what you’re selling; it’s about what it’s worth to people. Better pay will come from more closely aligned clients.
More than just talking the talk, you’ve gotta walk the walk. You might be a total expert in your field, but nobody is going to want to buy your eBook if it looks like it was designed by a 4th grader in MS Paint. You have to look the part, too. It’s a good idea to make sure that all of your products are branded and look high-quality. If you’re charging a premium price, customers want to feel like they’re getting their money’s worth.
  Give ‘em a taste.
For those clients who aren’t ready to pull the trigger on your 1-on-1 services, creating downloadable paid content is a PERFECT way to prove your value at a lower price point and introduce them to your capabilities. You can set up a program to work with approved associates and contractors, or even create your own online course so that they can get their feet wet.
Plus, by giving potential clients a teaser at your full range of services, you’re simultaneously driving sales of your 1-on-1 services while providing some DIY first steps at an affordable rate!
  When it comes to hiring top-tier help, entrepreneurs need to feel that they’re making a sound investment. So, the better you can demonstrate value and align your brand with their future success, the higher your conversion rates will be. After all, you’re a pro – you know your worth. Now it’s time to show your skills off and convince potential clients that YOU are the right fit for their next project.  Get the Premium Pricing Checklist N-O-W!
The post Build Your Brand for Premium Pricing appeared first on Kaye Putnam | Psychology Driven Brand Strategist.
Read more: kayeputnam.com
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Tips For Sucessful Mobile Application Development
The smartphone revolution has taken the market by storm, and it has led to a rise in the effort being put into giving a fantastic user experience to the customer via apps. When people discuss smartphones, Android is by and large, the sole cohesive system they are referring to. With more than 80 percent of the world's market share, Android is the sole reason smartphones have become as omnipresent as we know they're.
The Android program makes it very simple for not only users but even programmers to get started. Being an open-source technology, the source code of this operating system could be tinkered with to start up new and exciting opportunities.
The Android mobile app developers have always been looking to find new and innovative techniques to create better products for their clients. There are a variety of challenges faced throughout the development stage which have to be dealt with so that the end-customer is able to have a great experience while using the app. Here we've provided some of the top android app development hints people should consider while developing their own android program.
Tips for Android App Development
Every cellular app developer dreams of creating a program that will assist in solving a common problem, addressing an issue faced by the general public, or give them another Angry Birds. Behind the scenes, each Android developer faces many challenges while integrating features which would help the client. Here are some android development tips which a programmer can refer to for a flawless development procedure:
Reserve Your Name Space: It is a little, but nevertheless important that the title of the program is determined well in advance and allowed to avoid any duplication. Google's Android market employs a distinctive package name that's used in your manifest to identify your program amongst the thousands of other apps in the play shop. If your plan is to launch a program later on it is always much better to reserve a title for your app, since that is exactly what your client's will identify with first and foremost.
Analyze the Android Design Guidelines:
Google has prepared a set of android design guidelines to help out new android programmers. Popularly called Material Design, these guidelines were laid down so that all android apps behave and feel exactly the same manner while offering a consistent UI/UX. By following these guidelines, end-users Will Have the Ability to intuitively understand the working and Revel in the app as well.Mobile App Development
Researching well before starting the development procedure is almost always a fantastic alternative. It's important that the programmer understands what the consumer needs and designs a product on these lines.
Users love it when the programmers hear them and take their feedback seriously. If their voices have been heard that there are greater opportunities that they will keep on using the program. Play store reviews, even after the release of an program, are an perfect metric to know what attributes you should push out in the coming updates. Be conscious of Fragmentation: Each Android mobile program developer needs to understand the android market demographics well and how the marketplace is fragmented. Google has come out with various versions of Android and the associated technology have just got better.
The android app being developed should be harmonious with the most recent Android versions, and when possible, still encourage some of those older ones. Additionally, android devices come in different sizes and screen resolutions that have to be taken into consideration while designing app designs, fonts, assets, etc.. Boost Your Apps: Mobile users totally hate apps which take a long time to start or procedure or which take up unnecessary space on the phone.
The rate of flow and the general size of this program are one of the most important aspects which will decide if it's going to be effective or not. Using unnecessary objects and variables in the app is one common mistake made by new programmers which may lead to reducing the speed of your app radically.
Android allows the flexibility of using the same app on multiple devices. But, for an android app developer it's all but impossible to test the item on every device. Therefore, so as to maintain consistency among the several devices with various sizes, it's better to use density-independent pixels (dip or dp) rather than pixels. Android then automatically computes the ideal number of pixels based upon the screen size.
Evaluation Your App Thoroughly: Never launch your app before testing it! Not testing the app thoroughly before it is launched is 1 error many programmers create. Possessing a bug-free mobile program is an advantage and particular steps will need to be taken to achieve that.
The program ought to be tested by alpha testers and undergo beta testing at the next phase. The flaws and inconsistencies revealed through the testing phase should be corrected prior to the final release.
Things to Consider During Android Application Development
Successful apps are those which are used by individuals more frequently and which keeps them coming back. Aside from the tips Mentioned Previously, some of those other things to consider for developing an android app comprise:
Engage Users
Marketing your program to push more Play Store downloads is very important but at precisely the exact same time it is very important that you maintain your users engaged with using the program frequently. Engaged customers are more likely to give great reviews, create in-app purchases, etc.. This can be done through campaigns targeted through e-mail, SMS, or push notifications, in Addition to by being proactive and pushing out regular updates which iron out the issues being faced by people
Optimize Apps to Provide More Value
After launch an app, it is necessary that a thorough data analysis is done. By studying app usage patterns and studying the way that clients interact with the program you can get important knowledge and create additional alterations to the program. As a programmer, your ultimate aim should be to maximize the app well to in order attain greater customer lifetime value
Once the program is launched and has been widely used by the public it's essential that you measure how effective your app has been. The numerous parameters have to be measured include variety of downloads, number of active customers, most well-known attributes, least popular features which may be improved, etc.. This in turn Provides you a good idea concerning the apps' market reception, entire demand, and also in certain cases, plan for a follow-up program which can either be a sequel to a game or a companion productivity program
No program has been effective by being static. Developers need to constantly keep working in order to improve the app and provide a better experience. Behavior of the customer evolves with time and so should the app. Re-evaluation and expansion can be in terms of providing new value paths, targeting a new audience, or redefining the stream of the program based on the customer feedback obtained. You Need to think critically and come back and develop better ideas to grow the program
The Very Finest Available Tools for Android Development
Providing a great android program with dependable user interface and wonderful experience comes at a price. This is possible with the help of latest tools and technologies, some paid, other free.
Choose Magneto IT Solutions for a Flawless Android App Development Experience!
Magneto IT Solutions has been at the mobile app development field for more than a decade today. We understand every client's needs and supply a customized android app according to their requirements. We have a group of highly qualified and expert app developers who offer services for various platforms like Android, iOS, Windows, etc..
In case you have any kind of android app development requirement, feel free to fill in the contact form or talk to our agents and we'll get back to you within 24 hours.
Author Bio:
Salman Ahmed is a Business Manager at Magneto IT Solutions – an Android application development company in Bahrain offers quality Iphone Application  Development, Magento development,android app development, magento migration, mobile app development services. The company has experienced Vue Js developers for hire at very affordable price. He is a firm believer in teamwork; for him, it is not just an idea, but also the team’s buy-in into the idea, that makes a campaign successful! He’s enthusiastic about all things marketing.
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mojob20-blog · 4 years
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What is recruitment automation software
Software program testing is among the most essential milestones within the software program improvement life cycle (SDLC); this is also probably the most tough half in it is improvement. The testing is carried out from the beginning of improvement of the product till the product is prepared for transport to market or the client. Completely different testing strategies are used throughout this era till the product is launched. The software program testing engineer have to be a certified skilled having ample information of the code particulars to allow him to make the code work and discover any current issues earlier than market launch. The intelligence and expertise of those engineers are primarily liable for having such a lot of high quality software program available in the market. What is recruitment automation software
They're usually linked with the testing of code and is part of the standard assurance group. QA Engineers might take a look at software program , however are usually not all the time professional take a look at engineers. They take a look at the software program for efficiency, performance, usability, portability, effectivity, compatibility, scalability, useful resource utilization, safety and many others.
Black field and white field testing are two of an important testing sorts. The black field testing requires no information of inside logic or code construction and is principally targeted on the testing for necessities and performance of the applying. On this the tester isn't involved with the inner operations which make the info do what it does. The white field testing offers with the inner logic and construction of the code. Each these exams are carried out by the software program testing engineer and are equally essential. Nevertheless, they serve totally different functions.
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Through the numerous levels of the software program improvement life cycle (SDLC), numerous testsare performed at totally different levels of code improvement. The testing is carried out beginning with the smallest module and rising to complicated built-in modules within the later levels of testing. The method contains unit testing, integration testing, system testing, system integration testing, alpha testing, beta testing, useful testing, regression testing, safety testing and acceptance testing. The testing could also be achieved manually or it might be achieved utilizing automated software program. In some circumstances it might be examined each methods. It's the duty of the software program testing engineers to make sure that these technical exams are accomplished correctly earlier than the product is launched to the top market.
Anybody concerned with taking over the profession path of a software program testing engineer ought to possess requisite instructional qualification and coaching. A number of the engineers go to colleges the place Pc science diploma is awarded. It isn't mandatory that the testers ought to have laptop science diploma. There are lots of accredited institutes reminiscent of American Society for High quality (ASQ), High quality assurance Worldwide, and Worldwide institute for software program testing coaching programs and award certificates for accomplished coaching. Some faculties are additionally conducting on-line programs for this.
Various corporations recruit individuals who should not have enough for testing positions for entry stage jobs within the laptop division; these individuals can come up from ranks to qualify for the place. Alternately they might get help from the corporate for getting coaching and turning into licensed. The higher the expertise of the software program testing engineer, the extra can be his effectivity in testing. He may also be capable to arrange easy exams proper as much as writing the take a look at codes and doing the white field testing. This occupation affords challenges for individuals having information and aptitude for drawback fixing and compensates them properly.
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Each enterprise must hold observe of its stock. Within the case of small enterprise this turns into all of the extra essential as a result of a lax stock system could cause extreme setback to the general functioning of the group. That is the place small enterprise stock software program packages come into play. These instruments are in a position to hold observe of the stock and will also be use to deal with logistics. These instruments combine with barcode methods and the wish to hold observe of all elements of your enterprise.
Historically, small companies don't observe a correct stock retaining system. If one is in place, it's usually not an enough system and incessantly has many free ends that trigger issues additional down the road. The principle purpose for that is that almost all small companies are beneath the impression that they don't have sufficient traces of merchandise that will make a sophisticated stock answer mandatory. In precise truth there are many small enterprise stock software program packages particularly developed and designed to deal with necessities like yours.
Most small enterprise house owners don't imagine that investing in a small enterprise stock answer is financially viable and fail to notice how this could even out returns. Some imagine that a answer to go well with their enterprise course of will not even exist with out buying a completely customised and costly system. This isn't the case!
System administration and upkeep are additionally among the key causes that folks hesitate within the deployment of small enterprise stock software program. Some companies are apprehensive that they would wish new workers to deal with the administration. Once more, this isn't essentially true.
Related Links:
https://blog.mojob.io/recruiting/hiring-for-facility-management/ https://blog.mojob.io/recruiting/automation-and-machine-learning-with-recruitment/
The very fact is that that small enterprise stock software program might be way more reasonably priced than you assume, and relating to implementation and administration of such an automatic system most of those methods are literally quite simple. Software program designers recognise that companies have to hold prices down and small companies are usually not seeking to recruit workers to deal with a system. You needn't rent a pc engineer to make sure that your system capabilities easily. The software program vendor will usually present you a lot assist choices which is able to allow you to simply administer all elements of your small enterprise stock system.
The builders of those methods are concentrating increasingly more on retaining their methods easy and on the similar time stuffed with performance. A few of them have additionally made it attainable not solely to make use of the ever present, bar code system but additionally rising methods like RFID tags and different wi-fi methods. In numerous circumstances, corporations additionally present options which let you combine primary performance associated to the logistics of your enterprise in addition to semi-customisable choices.
Above all, the distributors of small enterprise stock options are devoted to making sure that the value of their answer doesn't scare individuals away. The sort of software program could be very aggressive and for the client it is a good factor. They obtain this by streamlining performance and eliminating unused options which are likely to trigger what is named software program bloat. The small enterprise stock software program software is a should for any rising enterprise that needs to be organised, streamlined, lean and naturally needs to broaden.
Related Topics:
Recruitment and selection methods in 2020 Attracting and hiring skilled chefs
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kennethherrerablog · 5 years
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Yes, You can Make Money Playing Video Games. Here Are 7 Ways to Do It
Frederick Aldeco was the youngest of three boys who loved to game.
Growing up, he and his brothers first fought over who could play the Nintendo, then the Super Nintendo, then the PlayStation — he could only play when his older brothers let him.
But then he got his own Game Boy. It came with Pokémon Yellow, and everything changed.
“I could play anytime I wanted to without them having an issue,” Aldeco said.
Nearly two decades later, Aldeco, 29, still loves Pokémon — so much so that he runs a Pokémon news channel on YouTube under the moniker DaddyGamer Fred.
Besides that, he’s done what most gamers dream of doing: Making money playing video games. While it’s not his full-time gig, Aldeco said his content has earned him up to $300 a week.
Over the years, gaming has become increasingly popular with almost all age groups. The Entertainment Software Association has tracked gamers with an annual survey since 1997, and its latest data show that 64% of households own regularly played gaming systems. Perhaps what’s more surprising is that association research shows the typical gamer may not be who you think. In the U.S., more women play video games than teenage boys.
And if you belong to this new wave of gamers, you’ve probably thought at some point, “There’s got to be a way to get paid for this.”
Turns out, there are plenty.
How to Make Money Playing Video Games
These recommendations require actually playing a video game to earn you cash. You may need some in-depth knowledge or skills for most of the following methods — but not all of them. So don’t worry if your gaming abilities aren’t esports-ready just yet.
1. Participate in Video Game Tournaments
The League of Legends World Championship is an esports tournament that can earn elite winners millions of dollars and millions of fans, but most gamers are not at that level and never will be.
Instead, opt for amateur tournaments to earn $5 or $10 per match. GamerSaloon is one video-gaming site where you can do just that. Anyone 18 years or older can create a free account and start joining tournaments. The more you win, the more you earn.
The website is open to gamers around the world, but the system is based on the U.S. dollar. All other currencies are accepted but will be converted automatically.
Popular games on the site include NBA 2k19, Fortnite, Call of Duty: Black Ops 4, UFC 3, FIFA 19 and others.
2. Become a Beta Tester
Millions of people now pay for video games before they are released by pre-ordering them.
Wouldn’t it be amazing if video game companies would pay you instead to play their video games before the release date?
Actually, that’s a thing.
Several companies pay people to beta test video games to collect feedback and work out the kinks before the mass market gets its hands on it.
For the lucky gamers who live near Redmond, Washington, Nintendo partners with two staffing agencies to beta test games on-site. Unfortunately, there are no remote testing options available.
For those living outside the area, there’s VMC Consulting, a tech company that specializes in quality assurance and support. It runs a Global Beta Test Network, which tests major multiplayer video games for consoles and PCs before their release. Applicants can live anywhere, must be at least 18 years old and must use Discord (a chat messaging system for gamers) to give feedback.
3. Start Streaming
No, not on Netflix. In the video-game world, streaming has a different meaning. It refers to a live feed of someone playing a video game. Streaming services allow the streamer to interact directly with the audience via a chatroom system. Viewers can also tip the streamer in real time.
There are several free streaming services to choose from, the most popular being Twitch.tv. You don’t have to be a pro to stream, either. You just have to be entertaining. One streamer, Cory Michael — aka King Gothalion — turned his streaming hobby into a six-figure salary.
Michael said the main three sources of income come from subscriptions, tips directly from your viewers and ad revenue.
Even if you don’t manage millions of subscribers, streaming could still get you tips here and there, and once your channel becomes more popular, you could land a paid partnership with the streaming service.
4. Create a Business on Second Life
Fifteen years later, Second Life is still kicking with about 750,000 monthly users.
Second Life is a video game that was slated to revolutionize the internet (before social media came along). But it’s hard to call Second Life a video game. It’s more than that.
There aren’t any overt objectives. No bosses to beat. No princesses to rescue. Instead, all of its content is user-generated, from the avatars themselves to the worlds they inhabit. In Second Life, people date, have children, build houses and travel to replicas of famous landmarks.
People spend years carving out a piece of digital paradise. Some hire real-life experts to help get it just right. In-game specialists can make bank, too. Architects, publishers and fashion designers have used their industry knowledge to bolster their virtual businesses. There’s even a journalist, Wagner James Au, who works inside Second Life and reports on in-game artists and entrepreneurs.
Second Life spawned the first video game business millionaire, Ailin Graef, and she’s not the only person to make a fortune with the game.
“There are multiple people and businesses that have made over a million U.S. dollars in Second Life over the years,” said Brett Atwood, Director of Marketing at Linden Labs, the company that created Second Life. “Many are still active.”
Since Second Life’s launch in 2003, players have spent billions of dollars of real money on in-game currency called Linden Dollars (or L$). The exchange rate currently is about 250 L$ to $1. Users can go to the Second Life exchange store to purchase L$, then use L$ for in-game services. The level of customization is incredibly granular, and users are eager to pay L$ for real-life experts to apply their knowledge to the virtual world.
Atwood said the big bucks are usually in virtual real estate and fashion.
For other business ideas and examples of Second Life entrepreneurs, check out its business site.
5. Coach Others in How to Play
Are you a Starcraft god? A Fortnite legend? Share your strategies with us noobs for cash.
You can teach beginners basic lingo or coach seasoned players on the latest competitive strategies. Some online tutoring websites, Superprof for example, are general tutoring platforms that happen to allow video-game listings.
However, there are some other options that are tailored specifically for gaming lessons. Gamer Sensei is one such platform that hires senseis, aka coaches, to teach lessons in specific games, including League of Legends, Counter-Strike, DOTA 2 and — of course — Fortnite.
Making a sensei profile is free. Senseis set their own schedules and prices and have no hourly time commitments.
Another option is Gameflip Gigs. Gameflip is a video game marketplace, where people can buy, sell and trade video games and related content.
The company recently launched Gigs, which is still in beta but is open for applications.
The gigs revolve around four types of services:
Create: Good at graphic design? You can craft the perfect avatar or graphic for a gamer’s profile or online store.
Entertain: If you’re hilarious, get paid for it by joining people’s in-game parties and having fun.
Coach: Teach others the way to victory.
Carry: Some people just like winning. You provide that service.
During the beta, Gigs members have a $1,000 limit on what they can earn.
Other Ways to Make Money With Video Games
Maybe you aren’t comfortable with turning your hobby into a job. You want to keep it sacred and fun. That’s all right, too. You can still make plenty of money with gigs related to video gaming that don’t require you to play them.
6. Sell Video Games for Cash
Do you blast through video games? Are you constantly in search of new ones to conquer? Then you should consider selling your used video games once you’re finished.
Your pile of old games can fund your next virtual adventure, get you some quick cash to make rent, or if you’re like Aldeco, help fund your move from the U.S. to Switzerland.
The Penny Hoarder’s guide walks you through the best technique to sell video games through GameStop and get up to 50% extra cash for your games. I turned a $72.40 cash offer for a few of my video games and a controller into $111.14.
If you’d rather not make the trek to GameStop, Gameflip allows users to buy and sell their video games and gift cards online.
That’s what Aldeco used to downsize before his move overseas. He sold off all his physical games and consoles but kept the handheld devices — his trusty Nintendo 3DS and PlayStation Vita.
Alternatively, you can sell games on eBay, but you may be stuck with a bunch of additional fees if you don’t meet the site’s minimum seller service standards.
7. Make Video Game Guides
Perhaps you’ve played a game for so long that you’ve discovered all the Easter eggs, all the glitches and all the best farming spots.
You can create guides to help people do the same, whether they’re articles or YouTube videos.
Stephen Robinson, better known by the moniker Ratty Star, creates YouTube guides for a post-apocalyptic role playing game, Fallout 76.
“I have had some success,” Robinson said, “with a few videos getting a few thousand views, with my highest currently at 63,000.”
Several major gaming publications accept freelance pitches for video game guides and commentary, too. So if you prefer writing to video editing, give IGN, Kotaku, Escapist Magazine, Game Informer and GamesRadar+ a shot.
If you’re not a seasoned freelancer, we have a guide that walks you through how to come up with story ideas, pitch to editors and ultimately make money as a freelance writer. In the meantime, you can build up your portfolio by writing for GameSkinny, which will pay you based on how many views your articles get.
Neither Robinson nor Aldeco is famous. They have about 2,500 followers between the two of them. Getting famous really isn’t the point.
“I’m doing it because I’m enjoying the creative process,” Aldeco said. “Whenever the money comes, of course it’s a plus, but [it’s] not truly the end goal for me.”
Adam Hardy is a staff writer on the Make Money team at The Penny Hoarder. He has played video games since he was 6 years old. Read his full bio here, or say hi on Twitter @hardyjournalism.
This was originally published on The Penny Hoarder, which helps millions of readers worldwide earn and save money by sharing unique job opportunities, personal stories, freebies and more. The Inc. 5000 ranked The Penny Hoarder as the fastest-growing private media company in the U.S. in 2017.
The Penny Hoarder Promise: We provide accurate, reliable information. Here’s why you can trust us and how we make money.
Yes, You can Make Money Playing Video Games. Here Are 7 Ways to Do It published first on https://justinbetreviews.tumblr.com/
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lawrenceseitz22 · 6 years
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 183
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Click on the video above to watch Episode 182 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.
Announcement
Bradley: Everybody, this is Bradley Benner, this is Semantic Mastery Hump Day hangouts, episode 183. Let’s see, it’s just me and Hernan and Marco today. So I’m gonna start with who I got. What’s up Hernan?
Hernan: Hi, what’s up Bradley. What’s up guys, I’m really excited to be here. A lot of the good stuff going on. So a lot of good stuff coming out. So really excited. I’m ready for some questions.
Bradley: Awesome. We’ve got several already by the way. This is May 9th, 2018. So Marco, what’s up man?
Marco: Episode 183 man, and rolling. I’m excited for many, many reasons, but as far as what we do and how we tackle the web and how we make people money or make money for our clients or for whoever is a member of our groups or whatever. I haven’t been this juiced up. Since, I started exploring the original RYS Academy in … What was that? 2014.
So for here we are, 40 years later and it just gets easier, man. It’s not more difficult. It’s not getting, it’s not hard to do. Google keeps doing all of these updates are supposedly, we have four so far this year major updates. People are scrambling and crying and hiding under the bed and we’re making money.
We’re making our clients’ money. I mean, we just send traffic. We concentrate on that. Forget rankings. We don’t bother with it. Three pack. Who gives a crap? We don’t care. We make money. How simple as that.
Bradley: Yeah, I’m pretty excited too. I’ve been playing around with some of the stuff that you’ve been developing with Mark, excuse me with Rob and I’m seeing some crazy results and so I’m developing processes out already for virtual assistants. So I can outsource what you guys are cooking up. So, that I don’t have to do it myself.
And so I’ve been pretty deep in process development for the last week that. And at the same time I’m doing prospecting now because the funnel that I built for our prospecting or automated prospecting funnel is working. It’s awesome, it took me months to build it, but it’s working and so I’m driving traffic into it now and I’m starting to rebuild the funnel for our agency build that is going to be shared inside the mastermind.
And so by the way guys, those of you that are watching right now, that are in the mastermind contents, gonna start being uploaded to the member’s area for that tomorrow, as well as some of the process docs that I got promised you guys already. I gave you a bit of a tease inside the Facebook group today with some of the stuff that we’re going to be including in local GMB Pro 2, which are processed stocks that I’m developing like I just mentioned.
So that’ll save you guys a ton of time because anybody that ends up jumping on local GMB pro, which I’m going to let Marco talk about here in just a moment. That’s going to be a bonus that I’m going to add. And if anybody knows or has seen any of the process docs that I developed for training outsources, it’s the same exact process.
The process process is what we teach in the outsource kingpin. So it’s the same exact process that we teach inside of outsource kingpin on developing process docs and how to hire, train and manage virtual assistants. And so everything that I do, I do it once or twice or maybe a handful of times until I get comfortable and proficient at whatever the task is.
Then I record a training video narrating how to do it, and also then create a step by step what’s called a working procedures. A standard operating procedure or process doc. It can be any one of those and I do that very granular step by step and I just use google docs for that. So that there’s a corresponding training video to go along with step by step written instructions.
And that’s how I do everything in my business. And so, all this stuff that I’m learning from Marco and Rob for the local GMB Pro method. I’m actually creating process docs immediately for my VA so that I don’t have to do it because I don’t want to be the bottleneck. And I typically am in my business and I’m sure most of you can relate to that.
So the quickest way to not be the bottleneck is to outsource it, right. Delegate the work that you typically have to do and the best way to do that, that I found in my career is by creating process docs the way that I do it. Which we teach in our outsource kingpin. So the only reason I mentioned in that guys because local GMB Pro is going to be coming out.
We’re doing a pre launch webinar on Monday. Again, I’ll let Marco would pitch it a little bit better. But I’m going to be in including several of the process docs and I’m developing out for my own agency as well as what we’re going to be implementing for our new agency as a group.
So, that’ll save you guys a ton of time. If you ended up jumping on the offer and joining local GMB pro, you’ll be able to take these process docs and hire a virtual assistant and literally hand them the docs and they’ll get trained on how to do this stuff so that you don’t have to do it.
And that’s typically not something that I include as a bonus, but I’m going to do it this time because I think this is such a powerful method, and I don’t expect or want any of you guys to actually be doing this yourself.
You should be outsourcing this, you can focus on just generating new clients. So anyways, Marco, take it away, man.
Marco: Yeah, we’ll just start with we’re actually hiring someone so that they can do all of this menial stuff that’s required to make this work. So, I’m interviewing people and I’m going to hire one to put them through the training, put them through the same thing that we’re going to offer plus your procedures so that they know exactly what needs to be done plus training from me.
But I’d like to just have people go to scroll towards the top where I just pose it to images because that says it all. On one, you know, that one I’ve been working on since December, January when I didn’t know what I was doing up until now.
You can see that, that’s a week, that’s a week’s worth of activity on that GMB and the knowledge panel and everything that with that. I can’t show call volume or anything like that because I’m under an NDA and I really can’t say other than it’s just hundreds.
I can give you that. I can’t say exactly how many, but you can see it. Over 5,000 … it shows you were customers view your business on Google. And so we have over 5.2K, listings in search and listings and maps. And that equates to a whole lot of traffic for the client.
You can also see the one that you’re working on, which it hasn’t even gotten any posts yet. And look at the activity on that-
Bradley: That’s the second image.
Marco: Yes.
Bradley: That’s the client that I’m working on.
Marco: Yes. Two, yes.
Bradley: Oh my God, I haven’t even checked on that in a week because I’m waiting for my VA that I’m training to do all the job posts. I’m waiting for her to get set up and she actually started today, so I’m really surprised to see that much activity from not even … guys that’s incredible.
That’s like what Marco is saying. I mean this is like, I’m not even following the process fully yet, because I’ve been training a VA and so she’s gonna take over the labor part of the portion, labor portion of it.
And she’s going to be the one to one, like managing the posts and all that stuff. And so we haven’t even been doing that yet. And look at that. That’s crazy. 15 calls, 12 visits to the website. That’s awesome. And that’s what, just a week?
Marco: That’s over the last six weeks since you started, but you have to remember, that’s brand new. That’s a brand new listing.
Bradley: With all of that activity.
Marco: The website wouldn’t even be out of, out of the sandbox. You wouldn’t even be in search, not anywhere close to being listed at certain. We don’t need no stinking search results, man. So this is what I’m trying to tell people.
And the actual call volume is usually higher because this only registers the click to call. Not The people who actually took the time to dial it up, push the numbers. A lot of people do that. A lot of people save it and call later for when they need it.
So that doesn’t reflect true call volume. We know that from all of the other people that we’ve been working with. Beta testers, we have one where his GMB actually showed 45 calls, but he said that is called volume was over a 100 calls.
It went from … he was getting 40, 50 to over 100 in one week. I think I talked about this last week, but that’s the type of result that we’re getting and what we’re giving people is really the way that we do it.
How do you do this? We’re going to tell you, we’re going to show you, webinar is on Monday. Actually, the Webinar. Monday, the 14th special price, right? It’s only going to be available during that, that Webinar,
After that Webinar, you get shut out unless you’re in the semantic mastery mastermind. All mastermind members always get membership has its privileges. They will always have their mastermind discount, we’re are not going to shut that down.
But for anyone else guys, it’s a one shot deal. You either get it or you don’t. If you don’t, I mean that’s fine. You can keep doing what you’re doing. Or come over to the dark side, come see how we do the do and then you do the do for the people that you need to do it for.
It’s really that simple. And when you see what we’re doing, you’re going to say, “Holy crap, why didn’t I think of it? I should have thought of doing this and how to put it all together and how to get results.”
But you know, it’s always the devil is in the details toward the details. And how much time, like I said, this is months since last year actually, that I’ve been in this without really knowing what I’m doing now.
I know and so now I’m ready to add even more power and people will benefit from that because of course, as we find out more thing, either more training will be at it or we’ll do webinars. We always go the extra mile for whoever gets into our training or courses or membership sites.
If you guys know us, you know that we under promise and over deliver always.
Bradley: Yeah. So I’m pretty excited about it to guys like Marco mentioned Monday we’re going to have like a presale Webinar and that’s the only opportunity to get it at a lower price than what it’s going to launch at.
We’re not doing graduated price, like the price increases or any of that. We’re not doing any of that this time. So when it launches, it’s going to launch at full price. You get one opportunity unless you join a mastermind, in which case you’ll have 30% discount is not going to go away, period.
That’s all is available, that’s the only opportunities, again, I highly recommended guys, it’ll be worth it even if you have to pay full price at a later date, it’ll totally be worth it. The amount of revenue that you can generate from this method that doesn’t require SEO, is absolutely incredible.
It’s just insane the kind of results that we’re getting. So definitely be on the lookout for that. Guys, do we have a link for registration for that yet? Do we know?
Hernan: Arthur will check real quick?
Bradley: Okay. If you can find out-
Hernan: I’ll put it, yeah, I’ll put that even on that page.
Bradley: Yeah, that would be great if we had it already. If not, if you guys are subscribed to a list, we’ll make sure that it gets out so that everybody has the opportunity to join us on that Webinar on Monday with Marco. Right Marco? Do we have anything else because we’re, we’re almost 15 minutes.
Marco: Yeah, I just real quick. We’re doing a Webinar for RYS reloaded on Friday. I’m going to be talking about iframes again and why they become even more powerful. I’ve been talking about iframes for years, I’ve been talking about how Google is measuring I frames for years. Google finally came up with the patent that validates what I’ve been saying.
So this is 2018, but I’ve been telling you since 2015 we came out with RYS Academy. But this is how I frame work. If you listen, you be killing it. If you haven’t, then maybe you should come and listen this time. This will be available for people in Syndication Academy. Of course, our mastermind and RYS reloaded a members.
So come get an ear full of iframe and why you should be doing it. Because I’m not going to tell you. I’m going to let Google tell you, why you should be doing it. So that’s on Friday. And then the other thing that I have a real quick is well, I don’t know, should we give it to … should we tell them that we can actually get you views to a youtube video.
Real people. I don’t know if we should say that?
Bradley: [inaudible 00:12:42] we just did.
Marco: Oops.
Bradley: Yeah, guys, we’re gonna … we need to wrap and get into the questions, but we’ve got something cooking right now that finally we’ve been talking about for a long time. YouTube view service and we are finally on the cusp of being able to deliver that. More news is coming within the next week or so.
We’ve got something really, really good coming out. As far as I know it was unavailable anywhere else. It’s gonna be awesome. I’m really looking forward to it. We’ll give you more details when we have more, okay? One other thing or can we get into questions now guys?
Hernan: Yeah, sure.
Marco: Let’s do it.
Hernan: I’m getting the Webinar link real quick. So I got to post here and I will surely posted on our free Facebook group. So if you’re not part of the free Facebook group, I’m also going to post the link on the events, so you can join.
Bradley: I’ve got two more things. Yeah, two more things I want to mention real quick guys. Number one, if you’re new to Hump Day hangouts for semantic mastery, you can always check our support desk support side or knowledge base are frequently asked questions. That’s support.semantic mastery.com.
That we’ve got knowledge base there that you can scroll through and find a bunch of questions and answers. We typically answer questions right here on Hump Day hangouts in and extract them and put them in the knowledge base for stuff that’s asked. Asked often so you can check out there or you can certainly come here and post your questions as well.
But if you don’t want to wait until Wednesday to get an answer, that’s the best place to go is to our knowledge base. Also, please subscribe to our youtube channel if you haven’t yet. That’s one way you can get notified of the massive amount of content that we publish to youtube.
So definitely I’ll do that. And in one other thing I want to cover very briefly is I just posted a link on the event page for G mass. You guys, I’ve been doing a lot of prospecting recently more than the prospecting module in the mastermind, so I’m doing a lot of testing of, of tools and methods for prospecting and I’m using a lot of cold email right now.
My two primary methods for prospecting right now, are linked in cold email and I just started testing today and I’ve been using what’s called quick mail, quickmail.io is the actual website and I’ve been using that for months and I’ve been happy with it. But I just test, just signed up and started testing G-mass today and G-mass is a plugin.
It’s a browser extension, like a chrome extension basically that will connect with Gmail and allow you to do so many things like connect to google sheets and do mail merges directly from Google sheets, which is fabulous. It does auto follow ups, like it’s like an autoresponder, but it’s done via Gmail and it will connect to regular Gmail accounts as well as G suite accounts.
I recommend that you use G suite sweet accounts if you’re doing prospecting cold emails. So I’ve got it everything connected through a G suite account. But it’s really cool because it does, auto does tracking and reporting. It does open tracking, link track, click tracking, unsubscribes.
You can insert unsubscribe links into Gmail, like all kinds of really cool stuff. And I just started testing it today. I sent out, I dunno, 150 emails with it today and it’s really cool. Let me just show you guys real quick. I’m gonna grab the screen for the questions anyways. And I wanna show you just an example of one of the emails that I sent out.
I send this one to myself before I started sending out to prospects to test it. Let me zoom in just a little bit more. But this is one of the prospecting emails that I’m using with an embedded gif. And those of you that aren’t aware of like how to do that, we cover how to do all this stuff inside video lead gen system.
Which is another product that we just recently released and it’s very inexpensive at the moment. We’re going to relaunch it next month with a lot of additional content and it will be a much, much higher price, probably around 500 bucks. So right now if you’re interested and anybody that joins the allegiances by the way, we’ll get the additional content that’s going to be added.
Once I’m done with the prospecting module and mastermind, I’m going to extract some of that content and add it to the video lead gen system training. So again, it right now is a great opportunity to get in for a cheaper price, a much cheaper price because once all the full contents in there, it was going to be a lot higher price.
So the only reason why I’m telling you that is because we covered this kind of stuff and you can do these sorts of emails with the embedded gifts that are clickable right within in G-mass. So I highly recommend you guys check it out. It’s a really, really good service. Any of you that are doing prospecting stuff, I think it’ll save you a lot of time, as well as it’s just very, very powerful.
And those of you guys that are in the mastermind, I’m going to be covering all of this, these tools and stuff that I’m using in depth, in the training that I’m going to start adding to the members area tomorrow. All right, that’s it, we’re going to get into question.
Where And How Do You Create Dynamic Links in Firebase?
Scott’s up first, what’s up, Scott? He says about Google closing down the Google shortener. I went to the Bitly site and their articles state that their links or 301. I also went to fire based dynamic links site recommended by Google. The navigation is so convoluted. I don’t know if I ever found were to create a dynamic link.
Does anyone with a flow chart or I guess you meant, does anybody have a flow chart or instructions? This is a serious situation. So maybe it needs some training in the mastermind group. Yeah. I know Marco’s played around in their market. What can you say about it?
Marco: Yeah, you know, maybe return your … as we know, the links in the field tools for whatever reason, if they think it’s spam, their algorithm is like that, so it’s really hard to control. If you hit a 302, it’s a dead end. As far as firebase dynamic links, I know that there’s a learning curve, but it’s actually what Google recommends, so that’s where we’ll be going.
In the meantime, since we have so many accounts that we use the Google URL shortener and we’re still under the grandfather clause, where you can use it until next April. So we’re still using it. It hasn’t gone away. It hasn’t disappeared. It hasn’t stopped working at all. If you’ve used it before and you can still use it.
If you’ve used the API before, you can still use it. You can still mass, shortened URL. The only thing is if you’re trying to do it with a new one, it’s not going to work. You have to use accounts where you’ve used the shortened or before. In the meantime, we’ll be looking for a way to solve it.
We’ll we’ll look for a solution. Something that works with RYS Academy, reloaded it of course because we want to power everything up and we’ll, we’ll just find a solution. We always do it. It’s not a dead end, it’s just a little bump in the road and we’ll find a way around. We have a whole almost a whole year to play.
Bradley: Yeah. And I posted an article when … that was on the Zapier blog, that’s talking about five alternatives to the Goo.gl link shortener and if you just go to Zapier.com guys and click on their blog, you’ll be able to find your article. And one of them, one of the recommended alternative is Zapier and I didn’t even know they had a link shortener, but they do. So, that could be a good alternative to.
Hernan: Real quick, I’m testing a pretty cool shorter, right now. It’s this great and I downloaded and I’m testing it out maybe we have a showrunner, but maybe we could do something a little bit more powerful. What we can offer a short in our solution to our mastermind members.
Bradley: You don’t want to [inaudible 00:20:08] don’t you?
Hernan: What’s that?
Bradley: You know what my favorite links shorteners, don’t you?
Hernan: Oh, yeah. It’s inshort.link, yeah, that’s pretty cool.
Bradley: This is our link shortener that I use and I love it because if anybody goes to root … visit the root URL, that’s what you get.
Hernan: Yeah, definitely. But I’m testing right now a short narrow where you can open accounts, free accounts or paid accounts, whatever, but potentially it’s going to be free for mastermind members so, I’m testing that out on that will be a pretty cool tool. Because I can do whatever. Whatever kind of shortener we want. Pretty much.
Bradley: We actually have our own domains where what we’re going to be tested. We purchase a couple of really short, like five character domains to keep it nice and short and simple and will offer a whole bunch of features that Google doesn’t. And we know how to power it up. So as I said, we will come up with a solution. Scott is as a matter of time and when we can dedicate our full resources towards the linked shortener.
You remember when I shared one of our, I shared something with that short link as the URL and I remember some lady, it was on Hump Day hangout too, and she was like, “I’ve visited the link, I’ve got cursed at.”
Hernan: Yeah, that was funny.
Will The Semantic Mastery GMB Training Cover Google Maps In Great Detail?
Bradley: Of course. Anyways, but I like about using my own shortener you can inject, like read remarketing pixels and stuff right into the actual redirect URL, which is awesome. So Scott says, Brian Willy is having a special one. His mapslift.com program with low buy in and upsells with this, will the semantic mastery GMB training covered google maps in great detail.
If possible, I would prefer to buy the SMG MB program. I’m trying to avoid purchasing duplicate product. Scott, Brian, Willy’s maps liftoff program is about, specifically like maps SEO stuff and the GMB pro course that we’re doing. Although it has a significant SEO benefit, we’re not, we’re not approaching it from the angle of SEO.
We’re talking about being able to generate leads and produce traffic, link clicks, phone calls, all of that directly within the google environment, okay? So it’s not an SEO product per se about maps SEO, because it doesn’t require associated website, like a corresponding website and external website, right?
It doesn’t require having a siloed website with structured data markup and all that stuff. All that stuff will help but you don’t need it. The GMB pro course is going to be all about how to get results for your own lead Gen properties or for client properties or your own businesses. If you’re, you know, you’ve got your own business that you’re trying to promote using nothing but the GMB pro, or excuse me, the Google my business products. They are free to use.
Hernan: If I can answer that.
Bradley: Please.
Marco: We’re not even concerned with three pack rankings map. We don’t bother checking rankings. All, we look at his insights and how much love Google is giving us, which is both. They’ll send me that. That’s all we care about. We, like I said, rankings are out of the window. SEO or traditional SEO is out the window.
Everything that you know is we’re going to turn the SEO world on its head once again like we did in 2015, last year with RYS reloaded and now with local GMB pro. That’s how we do it. And you know, Scott, you’ve been with us for long enough to know that when we come out with, it’s not the traditional shit that being taught in every other group.
We’re coming out with something different where you’re not required to put in all that effort. Although if you want to, you could probably, you know, since we know that organic rankings go hand in hand with how much action takes place in your map and your google map business listing or what’s called the knowledge panel.
And so they go hand in hand. Your organic will come up. And so yes, it’s good to do all of the SEO on page and everything like that. But you do it after you’re getting all of this action where you can transfer it over to the website. But you know, the sweet thing and when we found the sweet spot, is that we don’t even need a website to make this work. We don’t need it. So I mean, I hope that answers your question.
Is It Possible To Revive Inactive YouTube Channels That Are Still Ranking In SERPs?
Bradley: Dan’s here, he says, what has been your experience, if any, with youtube channels that have been inactive for some time but are still in the SERPs and some on first few pages? I’m wanting to revive them if you think that is possible. It started out with 40 to 50 embeds for the specific ones I wanted to move up and ranking.
Yeah, Dan, that’s fine. I’ve got some videos, no kidding. That are still ranking, that I have uploaded like on channels that I have no activity whatsoever, that are ranking from two or three, four years ago. I’m not kidding. That’s still got some videos that are ranked for that kind of stuff that like.
My experience is that, it doesn’t really matter. If you’ve got videos out there that even on inactive channels, you can revive them. The best signal that you can send to them is, is getting traffic to them, right? Getting views. Whether that’s directly from youtube or from SERPs or from embedded properties.
It really doesn’t matter as long as you can get some activity. I would recommend getting some view activity to the video prior to a bunch of embeds and do a back links because that’s an unnatural signal. Now, I don’t know, I haven’t tested any like unknown cause typically guys with the video SEO stuff that I do.
The standard operating procedure for me, is to set up youtube ads to start generating traffic before I do a bunch of backlinking and embed. Like I start the traffic first and then I go in and back it up with embeds and back linking. That’s the way I do it because that’s more natural.
A video starts to get views, starts to get engagement. And then people start embedding it, sharing it and backlinking to it. And so that’s just the natural … kinda like typically how things naturally progressed with the video if it goes viral or whatever. And I’m not saying that you’re trying to mimic a viral effect, but that’s typically how I would set up a campaign.
Right now, I’m still using the youtube ads as my traffic source, because you know, I’m not using CT spam tools anymore for that. However, coming here, very, very shortly, we’re going to have our tool available. Our youtube service available, which are real views. So it’s very similar to buying views from youtube directly through Google ad words.
But these aren’t going to be … they’re not going to be ads, it’s a different method that we have that are going to be able to send views to it. But my point to you Dan is to, I would recommend before going crazy with a bunch of embeds and do backlinks that you would send some traffic to it, to the video first.
And again, guys, I haven’t tested just doing embeds and/or backlinks without the traffic because I’ve been doing the traffic method as my first step in the process for well over a year now. Um, whether I had used ct spam tools in the past or now I’ve switched over to just exclusively using youtube ads for that.
Again, it’s still my standard operating procedure to always start with the views first because my opinion, that’s a much more logical progression as to how videos typically gained popularity and get promoted, right? It starts with views and then the backlinks and embeds and social shares come into play.
So, Dan, I would test it, if it’s something old that you’ve been reviving, you might want to, if you’ve got, like for example, two different videos that you could test both methods on and see if you can get some traction. Get a cert bump out of just doing backlinks and embeds a and see if that suffices.
Because then you could actually omit the traffic. Me Personally, I still would, would want to keep the traffic component as part of it because it’s more natural. It wouldn’t raise any red flags. Right?
Marco: You’re triggering ad man. I’ve been talking about this for quite a while now. Activity, relevance, trust and authority on whatever link it is that you’re trying to push with Cara, which carries over to the website. When the person comes over, they go through your website and it’s all natural and so Google takes all of those measures for a ranking score.
I’ve talked about a ranking score again forever. December 2015, I told you guys that was coming, that Google was building ranking scores. It actually what happens versus page rank and then the ranking score is built from all of the other metrics that Google is getting from your website, from the activity surrounding it, from seat sides.
You heard me talk about this before, and seat sets. This all comes into play. Now again, I’m telling you, we can avoid all of that, but you still triggering art except you’re doing it inside Google. Activity relevance, trust in authority, is happening inside Google my business. Where else would you want it, if you have a business?
It boils down to that. However, it is that you get it, however, it is that you get people to visit. Whatever it is that you’re trying to get them to visit. That’s giving Google signal of just how trusted and authoritative you’re an online property is.
How Was It Possible For An SEO Agency To Have 2 GMB Listings At The Same Address, Same Number, Same Website Only Different Opening Hours?
Bradley: Okay. Pizza pieces, I haven’t maps ranking question. The city I live in has a dominant SEO agency stuck at the top of the map pack for almost all SEO search terms. My question is this, how can the SEO agency you have to business listings at the same address? Same number, same website, only different opening hours.
The map pin is across the next street and the second listing appeared a few months ago. Also, when I click the more places tab, I swear down, there was a third listing, but now that seems to have disappeared. Have you guys seen this before and even know how they have managed to do this?
Over the course of my career, I’ve seen a lot of strange anomalies within maps. More so within maps than with organic results or any other sorts of results really, and what I mean by that is like vertical searches, images, video, search, that kind of stuff. But in maps I’ve seen a lot of really weird things over the course of my career. Very strange things, things that I’ve even had been in communication with a customer support.
You know at GMB or google my business support, which used to be place of support and then it turned to map support. Now it’s GMB support. And literally, I’ve even had to get involved with some of the Google engineers for maps listings. I’ve got a client in Charlottesville, Virginia that we had some really crazy stuff going on there and it took four months and literally dozens of emails back and forth between their help and engineer department to get it corrected.
So I don’t know how some of these things occur. You know, it’s like a glitch in the Matrix, right? So I’m not sure how some of that stuff appears. Maybe one of you other guys on the call here can shed some light on what could potentially possibly be happening, but personally I have no idea without more research Pete, like going in and trying to figure out what’s going on by looking at the listings and all that kind of stuff and maybe doing some know citation reports and all that kind.
I would have to do a full analysis to even try to guess at what’s going on. And even then even doing a full analysis, I’m not sure that I would have an answer for you. So do you guys have any advice for him?
Hernan: Well, I personally no, I literally have no clue. Yeah, I’ve seen some really strange things. I guess this stuff happens, you know, but it’s good that they will help you out. Even if it takes some time. The global team usually, like you can reach out to them and ask them. But yeah, I don’t have anything for you.
Bradley: Just to mention, just to expand on what you said. Now, guys, I just recently had … I got a newer client within about the last few months. In fact, it’s the same client that I’m working on for the GMB pro case study. That market just showed the screenshot or above, from the new listing.
Anyways, that client specifically, I had trouble with the maps listing because an ex-employee had actually claimed his maps listing and wouldn’t give us access to it. And so I had to contact Google, my business support. To explain the situation and they made me jump through some verification hoops, but they were absolutely helpful.
And within I think 48 hours of the initial contact, we had everything resolved, which was insane because I’ve gone, like I mentioned before, I’ve had it spread out over months before, where I’ve had an issue that had took months to get resolved. And this one was done in about 48 hours from the first contact that I made with GMB support till it was actually resolved.
And everything updated and the old listing deleted and the new listing verified and confirmed and all of that. And so my point is, I don’t ever recommend doing negative SEO or reporting others for spam. I don’t do that because I’m a spammer too, right? We’re all SEOs. We all spam the web. Well, you’ll think … there’re different levels of spam, right?
There’s a whole broad range on the spectrum of spam, right? There’s a little bit of spam and then there’s a lot of spam. You can be a white or what do you call it, like tell white lies. You could do white spamming or you could do black hat spamming, right? Which is the more extreme of them.
But it’s all spam nonetheless. And so I don’t like to report others that, that is certainly an option that you have Pete. Although, again, I am not encouraging you to do that because I feel like that’s bad Karma and it could back to bite you in the ass. What goes around comes around and that’s why I have never once reported ever a listing in Google guys for spam.
And I know I’ve had some of mine reported, but I personally don’t recommend doing it. But again, that is one of your options. So, without doing more research, I can’t really give a guess. Marco, do you have anything to add to that?
Marco: The only thing I have to add to that is that I totally agree with you. What goes around comes around and if you start reporting, expect to get reported.
Bradley: That’s true.
Marco: Rather than focusing on all of that, go and do like we do, don’t even appear in rankings and, and, and take some of their call volume away, some of their traffic away, siphon it without them even knowing that you’re doing it. So who cares about pins? We cares whether they are, you know, who cares about how their dominant for SEO terms or whatever.
Where you could totally attack this. Again, another way, I’m going to talk about local GMB pro, which is exactly for this. I’m taking on … and this I can say, New York City personal injury attorney and she’s nowhere to be found in the three pack. All right, that’s a guarantee.
I don’t see it. I don’t see it when I do ranking reports or whatever. When I try to run out and try to find how it is that we’re getting all of this call volume and all of these things is not happening now. I do see her, her organic rankings coming up a whole month and I mean a whole bunch.
And so that’s one you were taking on a whole bunch of other really competitive niches and so that’s what I will take and what he’s probably seeing is people who have figured out how to drop pimps and get Google to verify that which is happening. I mean it’s pretty much common knowledge that that can be done about how. I mean, I don’t know how yet, but we’ll figure it out.
Bradley: Sorry, I couldn’t give you a better answer, Pete. Again, I’m not going to try to give you some bullshit answer when I honestly don’t know. And I’ve seen, sometimes I’ve dealt with these kinds of, anomalies and maps that there really is no explanation for it. Again, the one that I just mentioned before that from Charlottesville, that took four months.
Even the Google engineers had trouble. That’s what took them four months. No kidding. I mean I got literally replies via their support from the engineer saying, “Yeah, this is an odd one. It’s going to take us some time.” So sometimes I swear there’s a ghost in the machine, right? That they just, it shit happens.
And I think even remember, not even all the Google engineers know like what’s going on, right? They compartmentalize what they allow each department to know so that nobody has the keys to the kingdom. So I wish I could answer better for you, but I can’t.
How Would You Determine The Difficulty Scale Of Ranking A GMB For 3 Pack Listing?
Gordon’s up. He says, “Hey guys, thank you very much again for your help here on hump days. Hopefully, I’ll be able to somehow return the favor to a future time.” Gordon, the way that you can return the favor, is going out and just crush it and make a shit ton of money and then report back to us with your results.
That’s the only thing we ask out of you to repay us. Just go crush it and report us … report back to us with your results. And that would be all the payment that we need for all the help that we provide you, right? So other than the typical things, what would one look at to figure out in advance whether a specific GMB3 pack was very difficult or easy to get into?
And how would you determine where on the difficulty scale it was between those two opposite ends of the spectrum? Thanks a lot. Well Gordon, for me it’s relatively easy to determine and in my opinion, how much of a dog fight it’s going to be, if one at all to rank in the maps pack.
By just doing a really simple local analysis like, and I use bright local guys is my tool and I have since I think 2012, maybe even 2011, but I’ve been using bright local ever since then. The only tool that I use to track all of my local, my client projects and my own lead Gen projects.
I do about 90 percent of all of my client reporting comes from client reports generated through bright local and bright local has recently, as if you’re on a higher level subscription plan with them. They’ve got a ton of additional features that they’ve in the last six months have rolled out and I think they’re, they’re continuing to add more and more.
For example, inside bright local, for each client dashboard now, you have the ability to connect to google analytics, Google search console, Facebook, review and reputation monitoring, Twitter. Like all these different things that you can connect to and it will automatically pull in information from all those different sources and created in a client like in a client dashboard and overall report.
So it’s like, it’s beautiful, because I used to have … I used to do this myself and then I trained a VA earlier, around the beginning of this year. I finally trained a VA to generate all the client reports for me and she was going out and going to all the different, like going to analytics, taking a screenshot, go into search console, taken a screenshot, going to bright local, generating each individual report, like the local rankings report, the citation report, all of that.
And she compiles all of these things into a text file for each client would be one text file separated by each client. And it would have all the links to each report that I would send out. And then she’d send them to me and then I would send out a personalized email to each client with all the report links.
And then for most all of my clients, I do a monthly video. A video email with basically it’s me going over each of the reports and showing what’s been done, improvements that have been made, opportunities that are, have been discovered within the last month and that kind of stuff. Now, the reason I started telling you all that, is because now all of it can be done right in the right local dashboard.
It’s so super simple, easy. And so for me, when I go to assess like the competition level of a newer perspective project that I’m going to be working on, I just go right into bright local. I add a new location, new business. I go ahead and enter in the details of maybe the top level business.
Like if it’s something new that I’m going to be like, if I’m just trying to determine competition level, then I’ll just go take, you know, do a keyword search for my primary keyword and that location. I’ll pull up the number one maps listing and it enter those business details into bright local and generate a report.
And that way I can go in and take a look at it. It’ll give you competition analysis based upon the business that you entered, right? So it’ll do a full report based upon the business that you enter and will show you competitors, it will show you the number of citations, the number of reviews, the number of backlinks, the citation authority, domain, like all these different things that you can look at.
And it gives you a quick snapshot, right? That you can say, “Okay.” For example, the client that I was just talking about earlier that are shown here in these screenshots, this screenshot here, that I’m the local GMB pro case study for, I was able to determine in, in about 20 minutes when, when he reached out to me and I told him that you know, it was a client referral and so we talked on the phone briefly and then I said, okay, I’m going to generate a report.
We’re going to do an analysis and I’ll send you a video email explaining what I’ve found and where I see opportunity and basically at a proposal explaining what I’m proposing as deliverables and the scope of work and that kind of stuff. And so I entered in that company’s name, ran a report through bright local and I got back, about 10 or 15 minutes later when the report was done generating, I was able to open it up and look and see very, very quickly that, that was as far as like maps SEO stuff.
There’s very little competition for this niche. And so I told this guy, I was like, “Oh man, this should be one of my … we shouldn’t have any problem. Being able to get you results is the way that I worded it.” And so again, Gordon, I recommend that you go, you don’t have to use bright local, I recommend it.
It’s the only one I’ve ever used. So I really don’t have anything to compare it to but because I’ve always been happy with it. But I’m sure there’s other tools out there or services that can do something similar, but I highly recommend you just use bright local, once you go in there and you generate the reports, you’ll be able to see like one of the things they have is local search audit.
That’s, that’s a report that you can generate. They have a google my business report. So there’s all different kinds of reports you can generate. And in fact, when you add the one client or the location information, you can click one button and it will generate all those reports right for you.
So like you can literally have a whole suite of reports that monitors just about every aspect of that business and you can go through and look at all the competition levels and determine, “Okay, look, the top three listings, average somewhere around maybe 60 citations, right?” And so now you know, okay, well if I’ve got a site that’s connected so well optimized and I can go out and get maybe 75 citations, I may be able to win that one.
So there’s very … I would use something like that, that’s going to make your analysis a lot quicker. I know people go into some real deep dive analysis. I don’t, I’m all about trying to be efficient, and so I’ll use a tool like bright local to produce all the reports for me. Then I just spend a few minutes analyzing the reports and in making a decision as to what I think is going to take and then that’s how I pitch my proposal.
Will Google’s Duplex Appointments Tool Affect Local Search In The Future?
Okay, great question though. Dustin said, did you guys hear about the Duplex appointments from Google? Google assistant when we make them calls like a real assistant? And how do you think this will change local search? Have a look at the video it’s scaling. Yeah, I saw that on Facebook already, somebody reposed that on our mastermind.
Hernan: Oh yeah, that was pretty cool.
Bradley: Yeah, that’s amazing guys would.
Hernan: Wow, that’s kind of a big deal. If you think about it because it will … Here’s the thing, it’s nothing out of the ordinary like it’s not like a quantum leap, because we have been preparing to with relevance, and probably Marco can chime into this, but we have been preparing to this with relevance, with real traffic, with interaction, with authority and also with language processing.
Like you know right now that you’re optimizing for keywords that’s amazing. That’s great. But more often than not, you will find that people search from, you know, a million different things and they are searching by voice and they’re searching this and that. So the more we can get to the real thing, the better.
So, that would be my intake on it. There’s nothing to freak out about because we have been preparing to this. Like if we have been doing PBNs and trying to optimize for one took yours, we will definitely be in trouble.
But as you now already, we have been kind of going out of that into a much more efficient and natural way of driving traffic, driving signals, driving everything and trying to emulate the human pattern of communication. Which, is ultimately what these guys are showing that video. So, that’s my intake on it. I didn’t know what you guys think.
Bradley: Yeah, I mean I think it’s cool. It just good to show you how far the Google Algorithm and how much and understand like how far it’s advanced and how much it understands natural language patterns now, or at least in English anyways. And it’s really cool because it just goes to show you guys how the complexity of what we do is continuing to grow in one sense.
But in another, it becomes a bit easier too, because instead of trying to optimize, like Hernan just mentioned a piece of content for one keyword, one phrase, we don’t have to worry about that stuff as much anymore because the rank brain and artificial intelligence and AI and machine learning and all of that.
Now the semantic web, basically it’s understanding much more about the content. It’s being able to interpret what the content is and deduce what the meaning is. And even like for example, I mean hummingbird was an update from beckon. I think 2014, maybe 15, and that was one of the first updates that really … because of Google mobile voice search, right?
Voice activated search, which is people speaking search queries into their mobile devices instead of typing out keywords which are abbreviated search queries, right? People are asking more complex like full sentence queries into the search engine, into Google using mobile devices. And so hummingbird was one of the first algorithm updates that kind of or whatever, that addressed that, right?
What Is Considered Over Optimization In SEO?
That started to address that and they’ve just been improving upon and ever since then that this circuit breaker video thing is a clear example of how far we’ve come in just the last few years. So pretty cool stuff. Peter from Poland says, what is considered over optimization as far as SEO having exact title match?
The keywords I’m trying to rank for, is it tags besides yours is there a site where I can input? Okay, I’m going to give you a quick rundown just very quickly of what … this has been working for me since 2013 or 14. I guess it was probably 14, it was around panda.4 where I came up with these numbers or came across these numbers and it has pretty much been steady ever since.
I still use these numbers now and it still works for me. So these are what I’m going to show you. You guys see I just put 2%, 1% and 0.2%. What that means, and I’m going to try to explain this quickly because I know we still got a bunch of questions to get through. The four things that the bot comes to look at when Google comes to crawl a page is SEO title and it’s URL and it’s a Meta description and it’s header H-tag. So the header tag, which would be the title tag, right?
Which one? All right. So these are the four things that the bot comes and looks at when it first comes across the page. And what I’ve always done, that’s been working for me ever since. I think, like I said, 2014, was to stop optimizing all four of these, right? What I do now is I make my exact match keyword only at the SEO title.
That’s it. So I put EMK, exact match keyword, right? Exact match keyword. Then for the URL we used to always, we would also put the keyword in the URL, right? The slug, the post slug, right? And so whatever the exact match keyword was, is the SEO title. Then we would also add that as the slug, I don’t do that anymore.
I try to make the slug as short and as succinct as possible, right? Just whatever it is or you know, I try to make it short. I don’t like long Urls, I never have. And so I don’t, I don’t use the exact match keyword in that. So this, I just keep it short. And you know, if you’re going to use a key word of some sort, don’t use the same one, use a variation, use a shorter tail to abroad version of it.
Don’t include a local modifier, if it’s for local. That kind of stuff, right? It depends on what your root domain is too. If your root domain is exact match keyword, you certainly don’t want to keyword on your slug to, unless it’s obviously completely separate type of keyword or something.
So again, there’s a lot of variables, Peter, that we don’t have time to go over and I don’t have all the data, but I’m just giving you a kind of a high level overview. Meta-description guys, think about that as your CTA or call to action. So another way to think about that as ad copy, right?
You don’t need to put any keywords in the Meta description. The only reason why you might want to put a keyword in there is because, I’m sure you’re aware when Google determines what they call match words, which were words that are similar or close variance of whatever the keyword is that was used in the query.
Google will bold or highlight those that by bolding the text in the actual search result page, and so the only reason why having the key word or a close variant of the key word in the Meta description is beneficial is because it helps to bold that that keyword or that close variant, what they call a match word.
A match keyword. Then that kind of stands out in the search results a bit, but it’s unnecessary because the way I look at Meta descriptions guys is really, it’s about your call to action. Like give a compelling reason why somebody should click your listing over any of the others on that page, right?
So use that as ad copy. So anyways, and then lastly, the title tag, the title tag is the H1 tag header for the article title or the Post title, whether it’s a page or a post, it doesn’t matter. But for this I always try to use conversational or so conversational title, right? Which would be much more logical, again, human or natural language patterns.
So basically announce what the content is going to be about, right? And so you can work in a keyword in there. I would not work in the same exact match keyword. I would work in a variation of it, right? So as a synonym, a LSI, latent semantic indexing keyword, co-occurring keyword and any number of those types of related words, right?
And so as far as, and I just again, I point this out guys, because I’ve been using this same formula now since 2013, 2014 ish whenever it was a panda four came out and it’s been working for me ever since. All of my sites are optimized like this. All right. Then lastly, before we move on, seocentro.com.
This is a tool that I use as an online code three guys. There’s a keyword density checker over here. Let me zoom in a little bit so you guys can see it. Again, it’s SeoCentro, C-E-N-T-R-O.com and the left hand sidebar. Under SEO tools, you’re going to look for keyword density, click on that.
And then what you do is just copy the page URL after you’ve published it, copy the page URL and paste it in here. And type in your capture number thing. Click submit. And like let’s just grab, let’s just grab, I don’t know, something with some content on it. Let’s just grab a Wikipedia page.
Let’s say New York City Wikipedia comes up. Here we go. We’re going to grab this and we’re going to drop this into the keyword density checker. So I could show you how to read this report or the data that it generates. Oh, it’s too big, son of a bitch it’s too big, I just wan another one in. Let’s try this one.
Not probably much content on here. No there’s not, but that’s okay. I want to keep moving. So let me do this. Okay, so this is what you’re going to see when the report comes back. You’re going to look at … going to show top keyword and it’s going to show keyword density based upon one word phrases, two word phrases, and three word phrases.
And I’ll show you that here in a minute. So these numbers that I’m pointing out here, this is how these are the thresholds that I try to stay within, which means I try to stay for one word phrases, I try to keep it under 2%. For two word phrases. I try to keep it under 1% density level.
And for a three word phrases, I try to keep it under 0.2% or two tenths of 1%. Does that make sense? And so the reason why I like this tool better is because you just mentioned the Yoast plugin. Remember guys, the Yoast plugin only analyzes the post body, the content body of a page or post. It does not analyze the rest of the page.
So once you’ve published a page, guys, think about all of the other elements on that page. When you’re viewing the page on the public facing side of the website, you’ve got your header, your navigation menu, your sidebar, your footer. You’ve got any sort of plugins that are inserting code or images or anything else in the post body that Yoast doesn’t analyze.
So my point is Yoast doesn’t analyze the page in its entirety. All in analyzes is the content body, right? So, my point is like Yoast will tell you that you’re within specific thresholds and stuff and then you go, once you publish the post or the page.
You come over here and check keyword density and it’s way over optimized because you have many keyword occurrences in the navigation header, in Sidebar, in the footer, you know, in images, in banner images that have all texts with the keywords, things like that.
All of that stuff that doesn’t get analyzed by Yoast. And so people get misled by using those plugins and trusting the judge. Well I haven’t used the SEO analysis of any of those plugins in years guys, because they will tell … they’ll steer you in the wrong direction. So this is a much better tool because again, it’s free. It just takes a second to run a report.
You can scroll down and these are a lot of words on here. Here’s keywords, two words. You can see there at their top level, term one which has learned more. It’s not even a keyword really is 1%. So they’re within thresholds, right. And if we scroll down to the three word phrases you’re going to see, I try to stay, ropes right here.
Three words and I always thought that was funny that they misspelled three. It’s a keyword tool and a misspelled three. Anyways, I try to keep that under 0.2%. That makes sense? So again, guys, here’s your thresholds and we’re going to keep moving. One word, phrase or excuse me. So this would be one word, two word and then three words.
That’s a big question though. We might even have this in our frequently asked questions. Guys I’m okay with staying a few minutes beyond. I’m not getting my daughter tonight for dinner, so if you guys are okay or … Marco you want to stay for a few.
Do You Have Link Resources On How To Use Remarketing Pixesl Effectively?
Marco: Yeah, I’m good. I’m good to stay. And I would just add that that Nigel is in our mastermind. He has a complex question and so I would say post it in the Facebook group so that Hernan can go in there and tell you about a remarketing pixels. And I can go in there and talk to you about getting social signals from Twitter using syndication.
Hernan: Sounds good.
Bradley: Yeah, Nigel, we apologize. We missed some of your questions I think two weeks ago too but we made up for them last week I believe. So anyways, Nigel, I love the interaction, the engagement. But he’s a new mastermind member. So if you don’t mind, we’ll tackle these over in the mastermind for Human Nigel.
How Would A Video Email Be Different For A Referral Instead Of Being Cold?
So Mohammed is also in the mastermind, which by the way, Muhammad, thanks for the awesome recommendation on LinkedIn today. I gave you one as well and I meant every word. So, awesome. Thanks for exchanging recommendations with me on LinkedIn. He says, hey guys, how would a video email be different for a referral instead of being cold?
Great question Mohammed. Well, because a cold email when I’m doing a video email, I’m not going to spend a lot of time on it because I don’t know if it’s going to get opened. I don’t know if they’re going to watch it. I don’t know if they’re going to be interested, even if they do watch it.
So and I know that you’re doing a ton of cold email and video email stuff. So for a cold email that I’m doing, I try to keep it at 10 minutes or less, if I’m doing a targeted campaign. If I’m doing a mass campaign like this, a gift will suffice, right? This is a ten-second gift guys, and this is all I needed to produce for a mass email campaign.
But if you’re doing a targeted email campaign, like what we teach in the video lead Gen system, obviously you’re going to have a site audit or you’re going to provide some sort of value to that prospect that you’re emailing. And so I always try to keep those very short because it takes time to produce those audit videos and in send them out.
And again, you don’t know if they’re even going to open it or if they’re going to click on it to watch it or if they’re going to be interested even if they do. So I try to keep that very short. However, a client referral, I mean, again, the client that we’re talking about right here this is a newer client.
I sent him a 45-minute video email on the front end. I just mentioned earlier when I was answering Gordon’s question, that I use bright local. And that’s what I did for this client. I talked to him on the phone for a minute. It was a referral from a client that I had when I first opened my agency in 2012 and it was a short engagement with this client.
Six years later I got a referral from that client. It’s insane. Six years later I got a call out of the blue from this guy, “Hey, you still doing marketing I got somebody that I want to refer to you.” And I was like, “Yeah, absolutely.” And he referred to this guy to me and I talked to him on the phone briefly and then I said, because anytime I get a client referral guys, I spend much more time on the front end.
Because it was a client referral and I want to make sure that … I want to represent myself well for the person that referred them to me. Does that make sense? Because, I don’t want it to look bad on them. And so I always spend additional time on a warm or a referral, a client referral, doing a video audit.
And so that’s what I did for this. 45 minutes is excessive guys, I don’t recommend that you do that. I got a bit long winded on it, but it’s because I got excited. I saw a lot of opportunities. And so I sent him a 45 minute video audit email that explained the reports that I generated in bright local.
And you know this Mohammed because I talk about this in the video lead gen system. So I send the report links, and I send the video. That is me walking through the reports, explaining how to read them, what the data is showing, and then I go through opportunities that I’ve discovered, right?
And then I show I go over a line. Then if I’m pitching it in that same email on that same video, which I did in this case, I had a proposal already prepared and I went line by line through the proposal so I could explain what each line item was, which each deliverable was, right? And so long story short, the reason why I’m telling you this is because 45 minute video, right?
I sent it to the guy, 22 minutes into the video, he calls me and he says, “Hey, I’m watching your video right now. I’m only 22 minutes into it, where do I sign up?” And that’s the kind of response you get from a well done video email and Mohammed you should know that already, right? And so again guys, video email is my main primary method of communication with both prospects and for existing clients because that’s how I do most of my monthly reporting.
Generate all these reports, I have a VA that does all that now, she sends them to me all the reports generated, right? And then all I do is extract those Urls, put them into an email, personalize the email to that client and then I do a video audit it just explaining what I’m seeing in the reports. And I do that every month and it takes me under 10 minutes most of the time for each client.
So, you know, it takes me a few hours to get through all of my clients, but I do that every month and that’s one way to stay in. Nobody else does that in this business guys. And that’s why I have clients that I’ve had for six years, right? I literally still to this day get people that replied to me and say, “Hey, thanks so much for this. This is great. I really appreciate you taking the time to tell me, you know, to explain what’s going on.”
And I do that on a monthly basis guys, and that keeps clients happy. So the same thing guys. Referrals you can spend more time on, right? Because they’re already warmed to you. They’re already expecting that you’re going to be probably the guy that they’re going to hire the guy or gal that they’re going to hire, because they were referred to you from somebody else that they know, like, and trust most likely. Right? Great question Mohammed.
How Do You Setup A Real Profile In LinkedIn If You Have Another Persona Account On The Same Network?
Greg, long time Greg. I haven’t seen you here in a bit. He says, I have to persona LinkedIn profiles from my home IP one is important, the other is never used and I don’t really need, I don’t want to get into trouble with Linkedin, but I want to set up a real profile using my real name and real person.
Can I do that or can I ask Linkedin to transfer the one main one to my real name telling them I’ve purchased that business from that persona. Thanks. I don’t know. I honestly don’t know Greg. I really don’t know. I don’t know how strict they are on that kind of stuff. I mean, I would say yeah, go ahead and contact them, but the problem is if they think you’ve done anything spammy and they don’t like it, they could terminate the account or block you out or whatever.
So I honestly, I don’t have a really good answer for you on that. I don’t know. I would probably look to see if you could find some sort of LinkedIn forum or something and perhaps ask over there. I’m doing a lot of prospecting and stuff on LinkedIn. Well, we’ve got somebody in place that’s doing all of that for us, I don’t have enough experience with LinkedIn and be able to give you a good answer on that. Does anybody else here?
Marco: No. No.
Hernan: Yeah, None on my end. I’m sorry about that.
How Do You Get Started With Local Local SEO?
Bradley: Sorry Greg, I really don’t know what to tell you on that one buddy. I really don’t know what to tell you. Donald’s up except dawn. He says, “Guys, starting out, just how do you know what to do for customer doing local SEO? I mean, is there some kind of step by step process that you use?”
Yeah, it’s called the battle plan. Yeah, Semantic mastery battle plan. I want to try this with the same time. I don’t want to screw things up or hurt someone’s business or something. Being new to the game if you guys could … Yeah, it’s the battle plan. It’s 799. It’s the new version that we just launched. You want to drop a link for that Hernan if you haven’t already?
Hernan: Sure. Yeah, in any case is a battleplan.semanticmastery.com, but I’ll drop it there.
Bradley: Yeah, battleplan.semanticmastery.com dawn at 799. That’s the exact same process we use. I mean obviously, now we’re starting to work the local GMB pro stuff into it. So, you know, eventually we may update the battle plan to a third version with some of the stuff we could not.
Obviously, not all of it, but what I’m saying is, is that the stuff that we’ve been doing that I’ve been knowing most of, Hernan and Marco and everybody on my team has pretty much been using those same exact methods and that’s why we update it.
When we add stuff to our methods are to our standard operating procedure. Then we go back in and update the battle plan, you know, I think this is the second version of it. So that’s what I recommend. Just go through that guide. It’s not full of fluff. If you’re expecting a 400 page pdf with a bunch of fillers content, this is not for you.
It’s very short, very, very straight to the point. It’s not complicated. It doesn’t have to be guys, I know us in the SEO industry, loved to overcomplicate stuff. But it’s a very simple guide, very simple process, that if you follow it and you should see results, that’s typically what we do.
So almost done guys. Sweet, we’re almost done. Okay, Scott says, “Thanks for the answers. Really helps clarify the Google shortener in GMB. Wow, I’d love to get traffic without voting more websites. Web takes forever. Yeah, I agree. Scott, I’m you. I really, truly believed that the local GMB pro method is the future of lead generation within Google.
And that is how I am pitching it to all of my clients and I’m actually creating that as a front end service. It’s just amazing and yeah, to not have to worry about messing with a website anymore. Silos and all the shit that we had, you know, we’ve had to do and try to deal with this kind of crap that I was just pointing out here.
Like all this stuff, all that shit goes out the window when we start dealing with the GMB pro method. Like we can achieve the similar or better results without all this other stuff I’m using. Google’s free google my business tools. It’s insane.
Is The RYS Method Worthy For A Rank And Rent Lead Gen Site?
Craig says, using the RYS method stacking, would it be worth my time for a lead Gen site rank and rent to buy an aged domain?
I don’t Craig, you could do it. I know there is some benefit to that. I personally don’t. I’ve always preferred to buy new domains that’s how I was building PBNs, which I just don’t even do anymore. I just would always try to buy new domains that were clean and something that’s brandable.
Even for lead Gen, I used to use exact match domains guys, but I stopped doing it. Because there have been crackdowns on them before, plus you have to worry about over optimization with EMDs, exact match domains that you don’t have to worry about with branded domains, right? So, because you’re already at a disadvantage with an EMD because your domain itself is optimized.
And so that’s, there’re certain things you have to do two unoptimized or deoptimize your content when you’re on an exact match domain. And so, again, I’ve avoided those for years. I think I stopped using exact match domains probably around that pan to 4.1 around the same time that all of this, that I was just talking about came about.
All right, we’re almost done. So again, Craig, I don’t know if I gave you a clear answer. It’s up to you. If you want to go through that trouble, I personally would just suggest starting off with a new domain. Something is brandable so that you can build a brand around it. Google loves brands, guys, it doesn’t like these snipers sites and these exact match domain sites that are like, especially legion.
They’re taking steps to try to prevent that, to stop that, right? And so again, even if it works right now, I would recommend that you go with … I’m saying you could buy an aged domain, but I would just start with something new, something fresh that you could brand and you could actually build a brand around because then you can expand.
But it’s up to you. You can get a little bit of an edge by buying an aged domain that already has some, you know, if it was relevant, the previous content was relevant and has some back links to it and stuff like that. Yeah, you can get some faster results that way. It’s just not my preferred method.
Is The YouTube RSS Video + GMB Syndication Still Work Today?
Illinois says, Hi Pros, I saw youtube RSS video about Google+ and GMB syndication. Is it still relevant nowadays? I don’t know what GMB syndication is. We’re developing something for that, but it’s not available yet. So I don’t know of anybody else that has that available, as far as the only thing I know, that connects to GMB.
I’m actually using it myself right now for my agency is sendible.com. I like it a lot. It’s great because you can schedule posts in advance and you can even do bulk schedule so like you can literally, I’m not going to explain all the stuff that I’m doing, but I’ve got a VA now that I’m training, she’s she started training last week and she’s still in training right now, but she actually started posting today.
And so I’ve got her added as a user to my sendible account and she goes in and creates all the posts and schedules them for the clients, right? Within this sendible App. And it’s really cool because I don’t have to give her access to GMB. I like I made the connections to all the GMB businesses.
So I go into sendible and I create services and connect them via API to the Google my business dashboard for each location or each client and in she just logs in the sendible and she’s able to post to all of them from sendible without having to have access to GMB. Does that make sense?
Marco: By the way, the tool that we’re developing should be able to pull from an RSS feed into the GMB or it will. It will be available on the 23rd. We’re testing it in an almost all the bugs have been worked out, so you’ll be able to pull from an RSS feed post with image and then from that get an RSS feed.
Right now, there is no RSS feed available from Google, my business from the posts, but if you use our tool, the tool that we’re developing, you will be able to get an RSS feed.
Bradley: Yeah. And just, just so you guys know, again, for sendible you can connect services. Each service is basically a social media property, right? And so for all my clients that I’m adding to sendible, that I’m providing the GMB post-service to now, I’m connecting to services per client. GMB, google my business, and Google+. That’s it.
So every post that my VA creates gets, the post is designed for Google my business, but it also gets published to Google+. But again, the reason I’m telling you this because Google+ is literally it’s a ghost town. Nobody’s using Google+ anymore. Even me, which was my favorite social media platform for the longest time, but I don’t even use anymore because it’s basically dead. It’s dying.
There is still a bit of an SEO benefit, I don’t know how long that’s gonna last though, because I think google is literally taking more and more of Google+ functionality away and removing it from all of its other products. It’s been doing that for months. Like you can’t even create a brand page anymore from inside GMB.
You have to go kind of like do some special stuff. It’s kind of a weird process. I’ve talked about it in syndication Academy. It’s changed that the process to create a Google+ brand page has changed several times over the last year. And again, it’s all because google is pooling google+ back out of all of its products.
Remember a couple of years ago … you might not remember. It depends on how long you’ve been in this industry, but a few years ago, google forced google+ on everybody. It forced them on every … you couldn’t be on youtube unless you had google+, you couldn’t do anything in google really without having a google+ account.
But they’ve literally put all that shit back now to where like, it’s not even available. Like you have to jump through a couple hoops just to get a brand page associated with Google my business page or profile. So, again, it’s something that I’m still doing because I know that there’s, well at least I think there’s still some SEO benefit to it.
But it’s not something that I recommend that you really worry about. If you want to continue doing, like messing with it. Although I don’t think it’s going to work for much longer, but I could be wrong. There are a few things that we cover in syndication academy, specifically about how to automate, like post to google+ and things like that.
You can use buffer, I think hoot suite. I know sendible connects to it now. There’s a lot of things, there’s google+ RSS feed generators. You can just go straight to google and search google+ RSS feed and you’ll find several sites that you can generate RSS feeds from your google+ posts.
For both brand pages and profiles which are in a personal pro profiles. So there’re all kinds of stuff that you can do. Again, we’ve covered a lot of what you can do with those automations and syndication using google+ or from google+. Posting from Google+ in Syndication Academy. Okay? Cool, we’re done.
Marco: Let me just remind people Monday, we have the early bird. Make sure you’re there, so you can grab that special price Friday, this coming Friday in two days actually. We have the iframe Webinar for RYS reloaded, but we’re inviting other people to it. So look for that invitation. It’s going to be limited to 100 people, the webinars.
So you know, when I drop the link to the people that are invited, make sure that you’re within those first 100 people or you just, you’ll have to catch the replay or watching some other kindly.
Bradley: Or kind of join the mastermind.
Marco: Come join the mastermind, that’s where you get all the benefits.
Bradley: That’s it. All right guys, we will see you guys next week. Thanks everybody for being here. Appreciate the questions. I had fun. So see you all next week. Thanks Marco.
Marco: Bye everyone.
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 183
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Click on the video above to watch Episode 182 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.
Announcement
Bradley: Everybody, this is Bradley Benner, this is Semantic Mastery Hump Day hangouts, episode 183. Let’s see, it’s just me and Hernan and Marco today. So I’m gonna start with who I got. What’s up Hernan?
Hernan: Hi, what’s up Bradley. What’s up guys, I’m really excited to be here. A lot of the good stuff going on. So a lot of good stuff coming out. So really excited. I’m ready for some questions.
Bradley: Awesome. We’ve got several already by the way. This is May 9th, 2018. So Marco, what’s up man?
Marco: Episode 183 man, and rolling. I’m excited for many, many reasons, but as far as what we do and how we tackle the web and how we make people money or make money for our clients or for whoever is a member of our groups or whatever. I haven’t been this juiced up. Since, I started exploring the original RYS Academy in … What was that? 2014.
So for here we are, 40 years later and it just gets easier, man. It’s not more difficult. It’s not getting, it’s not hard to do. Google keeps doing all of these updates are supposedly, we have four so far this year major updates. People are scrambling and crying and hiding under the bed and we’re making money.
We’re making our clients’ money. I mean, we just send traffic. We concentrate on that. Forget rankings. We don’t bother with it. Three pack. Who gives a crap? We don’t care. We make money. How simple as that.
Bradley: Yeah, I’m pretty excited too. I’ve been playing around with some of the stuff that you’ve been developing with Mark, excuse me with Rob and I’m seeing some crazy results and so I’m developing processes out already for virtual assistants. So I can outsource what you guys are cooking up. So, that I don’t have to do it myself.
And so I’ve been pretty deep in process development for the last week that. And at the same time I’m doing prospecting now because the funnel that I built for our prospecting or automated prospecting funnel is working. It’s awesome, it took me months to build it, but it’s working and so I’m driving traffic into it now and I’m starting to rebuild the funnel for our agency build that is going to be shared inside the mastermind.
And so by the way guys, those of you that are watching right now, that are in the mastermind contents, gonna start being uploaded to the member’s area for that tomorrow, as well as some of the process docs that I got promised you guys already. I gave you a bit of a tease inside the Facebook group today with some of the stuff that we’re going to be including in local GMB Pro 2, which are processed stocks that I’m developing like I just mentioned.
So that’ll save you guys a ton of time because anybody that ends up jumping on local GMB pro, which I’m going to let Marco talk about here in just a moment. That’s going to be a bonus that I’m going to add. And if anybody knows or has seen any of the process docs that I developed for training outsources, it’s the same exact process.
The process process is what we teach in the outsource kingpin. So it’s the same exact process that we teach inside of outsource kingpin on developing process docs and how to hire, train and manage virtual assistants. And so everything that I do, I do it once or twice or maybe a handful of times until I get comfortable and proficient at whatever the task is.
Then I record a training video narrating how to do it, and also then create a step by step what’s called a working procedures. A standard operating procedure or process doc. It can be any one of those and I do that very granular step by step and I just use google docs for that. So that there’s a corresponding training video to go along with step by step written instructions.
And that’s how I do everything in my business. And so, all this stuff that I’m learning from Marco and Rob for the local GMB Pro method. I’m actually creating process docs immediately for my VA so that I don’t have to do it because I don’t want to be the bottleneck. And I typically am in my business and I’m sure most of you can relate to that.
So the quickest way to not be the bottleneck is to outsource it, right. Delegate the work that you typically have to do and the best way to do that, that I found in my career is by creating process docs the way that I do it. Which we teach in our outsource kingpin. So the only reason I mentioned in that guys because local GMB Pro is going to be coming out.
We’re doing a pre launch webinar on Monday. Again, I’ll let Marco would pitch it a little bit better. But I’m going to be in including several of the process docs and I’m developing out for my own agency as well as what we’re going to be implementing for our new agency as a group.
So, that’ll save you guys a ton of time. If you ended up jumping on the offer and joining local GMB pro, you’ll be able to take these process docs and hire a virtual assistant and literally hand them the docs and they’ll get trained on how to do this stuff so that you don’t have to do it.
And that’s typically not something that I include as a bonus, but I’m going to do it this time because I think this is such a powerful method, and I don’t expect or want any of you guys to actually be doing this yourself.
You should be outsourcing this, you can focus on just generating new clients. So anyways, Marco, take it away, man.
Marco: Yeah, we’ll just start with we’re actually hiring someone so that they can do all of this menial stuff that’s required to make this work. So, I’m interviewing people and I’m going to hire one to put them through the training, put them through the same thing that we’re going to offer plus your procedures so that they know exactly what needs to be done plus training from me.
But I’d like to just have people go to scroll towards the top where I just pose it to images because that says it all. On one, you know, that one I’ve been working on since December, January when I didn’t know what I was doing up until now.
You can see that, that’s a week, that’s a week’s worth of activity on that GMB and the knowledge panel and everything that with that. I can’t show call volume or anything like that because I’m under an NDA and I really can’t say other than it’s just hundreds.
I can give you that. I can’t say exactly how many, but you can see it. Over 5,000 … it shows you were customers view your business on Google. And so we have over 5.2K, listings in search and listings and maps. And that equates to a whole lot of traffic for the client.
You can also see the one that you’re working on, which it hasn’t even gotten any posts yet. And look at the activity on that-
Bradley: That’s the second image.
Marco: Yes.
Bradley: That’s the client that I’m working on.
Marco: Yes. Two, yes.
Bradley: Oh my God, I haven’t even checked on that in a week because I’m waiting for my VA that I’m training to do all the job posts. I’m waiting for her to get set up and she actually started today, so I’m really surprised to see that much activity from not even … guys that’s incredible.
That’s like what Marco is saying. I mean this is like, I’m not even following the process fully yet, because I’ve been training a VA and so she’s gonna take over the labor part of the portion, labor portion of it.
And she’s going to be the one to one, like managing the posts and all that stuff. And so we haven’t even been doing that yet. And look at that. That’s crazy. 15 calls, 12 visits to the website. That’s awesome. And that’s what, just a week?
Marco: That’s over the last six weeks since you started, but you have to remember, that’s brand new. That’s a brand new listing.
Bradley: With all of that activity.
Marco: The website wouldn’t even be out of, out of the sandbox. You wouldn’t even be in search, not anywhere close to being listed at certain. We don’t need no stinking search results, man. So this is what I’m trying to tell people.
And the actual call volume is usually higher because this only registers the click to call. Not The people who actually took the time to dial it up, push the numbers. A lot of people do that. A lot of people save it and call later for when they need it.
So that doesn’t reflect true call volume. We know that from all of the other people that we’ve been working with. Beta testers, we have one where his GMB actually showed 45 calls, but he said that is called volume was over a 100 calls.
It went from … he was getting 40, 50 to over 100 in one week. I think I talked about this last week, but that’s the type of result that we’re getting and what we’re giving people is really the way that we do it.
How do you do this? We’re going to tell you, we’re going to show you, webinar is on Monday. Actually, the Webinar. Monday, the 14th special price, right? It’s only going to be available during that, that Webinar,
After that Webinar, you get shut out unless you’re in the semantic mastery mastermind. All mastermind members always get membership has its privileges. They will always have their mastermind discount, we’re are not going to shut that down.
But for anyone else guys, it’s a one shot deal. You either get it or you don’t. If you don’t, I mean that’s fine. You can keep doing what you’re doing. Or come over to the dark side, come see how we do the do and then you do the do for the people that you need to do it for.
It’s really that simple. And when you see what we’re doing, you’re going to say, “Holy crap, why didn’t I think of it? I should have thought of doing this and how to put it all together and how to get results.”
But you know, it’s always the devil is in the details toward the details. And how much time, like I said, this is months since last year actually, that I’ve been in this without really knowing what I’m doing now.
I know and so now I’m ready to add even more power and people will benefit from that because of course, as we find out more thing, either more training will be at it or we’ll do webinars. We always go the extra mile for whoever gets into our training or courses or membership sites.
If you guys know us, you know that we under promise and over deliver always.
Bradley: Yeah. So I’m pretty excited about it to guys like Marco mentioned Monday we’re going to have like a presale Webinar and that’s the only opportunity to get it at a lower price than what it’s going to launch at.
We’re not doing graduated price, like the price increases or any of that. We’re not doing any of that this time. So when it launches, it’s going to launch at full price. You get one opportunity unless you join a mastermind, in which case you’ll have 30% discount is not going to go away, period.
That’s all is available, that’s the only opportunities, again, I highly recommended guys, it’ll be worth it even if you have to pay full price at a later date, it’ll totally be worth it. The amount of revenue that you can generate from this method that doesn’t require SEO, is absolutely incredible.
It’s just insane the kind of results that we’re getting. So definitely be on the lookout for that. Guys, do we have a link for registration for that yet? Do we know?
Hernan: Arthur will check real quick?
Bradley: Okay. If you can find out-
Hernan: I’ll put it, yeah, I’ll put that even on that page.
Bradley: Yeah, that would be great if we had it already. If not, if you guys are subscribed to a list, we’ll make sure that it gets out so that everybody has the opportunity to join us on that Webinar on Monday with Marco. Right Marco? Do we have anything else because we’re, we’re almost 15 minutes.
Marco: Yeah, I just real quick. We’re doing a Webinar for RYS reloaded on Friday. I’m going to be talking about iframes again and why they become even more powerful. I’ve been talking about iframes for years, I’ve been talking about how Google is measuring I frames for years. Google finally came up with the patent that validates what I’ve been saying.
So this is 2018, but I’ve been telling you since 2015 we came out with RYS Academy. But this is how I frame work. If you listen, you be killing it. If you haven’t, then maybe you should come and listen this time. This will be available for people in Syndication Academy. Of course, our mastermind and RYS reloaded a members.
So come get an ear full of iframe and why you should be doing it. Because I’m not going to tell you. I’m going to let Google tell you, why you should be doing it. So that’s on Friday. And then the other thing that I have a real quick is well, I don’t know, should we give it to … should we tell them that we can actually get you views to a youtube video.
Real people. I don’t know if we should say that?
Bradley: [inaudible 00:12:42] we just did.
Marco: Oops.
Bradley: Yeah, guys, we’re gonna … we need to wrap and get into the questions, but we’ve got something cooking right now that finally we’ve been talking about for a long time. YouTube view service and we are finally on the cusp of being able to deliver that. More news is coming within the next week or so.
We’ve got something really, really good coming out. As far as I know it was unavailable anywhere else. It’s gonna be awesome. I’m really looking forward to it. We’ll give you more details when we have more, okay? One other thing or can we get into questions now guys?
Hernan: Yeah, sure.
Marco: Let’s do it.
Hernan: I’m getting the Webinar link real quick. So I got to post here and I will surely posted on our free Facebook group. So if you’re not part of the free Facebook group, I’m also going to post the link on the events, so you can join.
Bradley: I’ve got two more things. Yeah, two more things I want to mention real quick guys. Number one, if you’re new to Hump Day hangouts for semantic mastery, you can always check our support desk support side or knowledge base are frequently asked questions. That’s support.semantic mastery.com.
That we’ve got knowledge base there that you can scroll through and find a bunch of questions and answers. We typically answer questions right here on Hump Day hangouts in and extract them and put them in the knowledge base for stuff that’s asked. Asked often so you can check out there or you can certainly come here and post your questions as well.
But if you don’t want to wait until Wednesday to get an answer, that’s the best place to go is to our knowledge base. Also, please subscribe to our youtube channel if you haven’t yet. That’s one way you can get notified of the massive amount of content that we publish to youtube.
So definitely I’ll do that. And in one other thing I want to cover very briefly is I just posted a link on the event page for G mass. You guys, I’ve been doing a lot of prospecting recently more than the prospecting module in the mastermind, so I’m doing a lot of testing of, of tools and methods for prospecting and I’m using a lot of cold email right now.
My two primary methods for prospecting right now, are linked in cold email and I just started testing today and I’ve been using what’s called quick mail, quickmail.io is the actual website and I’ve been using that for months and I’ve been happy with it. But I just test, just signed up and started testing G-mass today and G-mass is a plugin.
It’s a browser extension, like a chrome extension basically that will connect with Gmail and allow you to do so many things like connect to google sheets and do mail merges directly from Google sheets, which is fabulous. It does auto follow ups, like it’s like an autoresponder, but it’s done via Gmail and it will connect to regular Gmail accounts as well as G suite accounts.
I recommend that you use G suite sweet accounts if you’re doing prospecting cold emails. So I’ve got it everything connected through a G suite account. But it’s really cool because it does, auto does tracking and reporting. It does open tracking, link track, click tracking, unsubscribes.
You can insert unsubscribe links into Gmail, like all kinds of really cool stuff. And I just started testing it today. I sent out, I dunno, 150 emails with it today and it’s really cool. Let me just show you guys real quick. I’m gonna grab the screen for the questions anyways. And I wanna show you just an example of one of the emails that I sent out.
I send this one to myself before I started sending out to prospects to test it. Let me zoom in just a little bit more. But this is one of the prospecting emails that I’m using with an embedded gif. And those of you that aren’t aware of like how to do that, we cover how to do all this stuff inside video lead gen system.
Which is another product that we just recently released and it’s very inexpensive at the moment. We’re going to relaunch it next month with a lot of additional content and it will be a much, much higher price, probably around 500 bucks. So right now if you’re interested and anybody that joins the allegiances by the way, we’ll get the additional content that’s going to be added.
Once I’m done with the prospecting module and mastermind, I’m going to extract some of that content and add it to the video lead gen system training. So again, it right now is a great opportunity to get in for a cheaper price, a much cheaper price because once all the full contents in there, it was going to be a lot higher price.
So the only reason why I’m telling you that is because we covered this kind of stuff and you can do these sorts of emails with the embedded gifts that are clickable right within in G-mass. So I highly recommend you guys check it out. It’s a really, really good service. Any of you that are doing prospecting stuff, I think it’ll save you a lot of time, as well as it’s just very, very powerful.
And those of you guys that are in the mastermind, I’m going to be covering all of this, these tools and stuff that I’m using in depth, in the training that I’m going to start adding to the members area tomorrow. All right, that’s it, we’re going to get into question.
Where And How Do You Create Dynamic Links in Firebase?
Scott’s up first, what’s up, Scott? He says about Google closing down the Google shortener. I went to the Bitly site and their articles state that their links or 301. I also went to fire based dynamic links site recommended by Google. The navigation is so convoluted. I don’t know if I ever found were to create a dynamic link.
Does anyone with a flow chart or I guess you meant, does anybody have a flow chart or instructions? This is a serious situation. So maybe it needs some training in the mastermind group. Yeah. I know Marco’s played around in their market. What can you say about it?
Marco: Yeah, you know, maybe return your … as we know, the links in the field tools for whatever reason, if they think it’s spam, their algorithm is like that, so it’s really hard to control. If you hit a 302, it’s a dead end. As far as firebase dynamic links, I know that there’s a learning curve, but it’s actually what Google recommends, so that’s where we’ll be going.
In the meantime, since we have so many accounts that we use the Google URL shortener and we’re still under the grandfather clause, where you can use it until next April. So we’re still using it. It hasn’t gone away. It hasn’t disappeared. It hasn’t stopped working at all. If you’ve used it before and you can still use it.
If you’ve used the API before, you can still use it. You can still mass, shortened URL. The only thing is if you’re trying to do it with a new one, it’s not going to work. You have to use accounts where you’ve used the shortened or before. In the meantime, we’ll be looking for a way to solve it.
We’ll we’ll look for a solution. Something that works with RYS Academy, reloaded it of course because we want to power everything up and we’ll, we’ll just find a solution. We always do it. It’s not a dead end, it’s just a little bump in the road and we’ll find a way around. We have a whole almost a whole year to play.
Bradley: Yeah. And I posted an article when … that was on the Zapier blog, that’s talking about five alternatives to the Goo.gl link shortener and if you just go to Zapier.com guys and click on their blog, you’ll be able to find your article. And one of them, one of the recommended alternative is Zapier and I didn’t even know they had a link shortener, but they do. So, that could be a good alternative to.
Hernan: Real quick, I’m testing a pretty cool shorter, right now. It’s this great and I downloaded and I’m testing it out maybe we have a showrunner, but maybe we could do something a little bit more powerful. What we can offer a short in our solution to our mastermind members.
Bradley: You don’t want to [inaudible 00:20:08] don’t you?
Hernan: What’s that?
Bradley: You know what my favorite links shorteners, don’t you?
Hernan: Oh, yeah. It’s inshort.link, yeah, that’s pretty cool.
Bradley: This is our link shortener that I use and I love it because if anybody goes to root … visit the root URL, that’s what you get.
Hernan: Yeah, definitely. But I’m testing right now a short narrow where you can open accounts, free accounts or paid accounts, whatever, but potentially it’s going to be free for mastermind members so, I’m testing that out on that will be a pretty cool tool. Because I can do whatever. Whatever kind of shortener we want. Pretty much.
Bradley: We actually have our own domains where what we’re going to be tested. We purchase a couple of really short, like five character domains to keep it nice and short and simple and will offer a whole bunch of features that Google doesn’t. And we know how to power it up. So as I said, we will come up with a solution. Scott is as a matter of time and when we can dedicate our full resources towards the linked shortener.
You remember when I shared one of our, I shared something with that short link as the URL and I remember some lady, it was on Hump Day hangout too, and she was like, “I’ve visited the link, I’ve got cursed at.”
Hernan: Yeah, that was funny.
Will The Semantic Mastery GMB Training Cover Google Maps In Great Detail?
Bradley: Of course. Anyways, but I like about using my own shortener you can inject, like read remarketing pixels and stuff right into the actual redirect URL, which is awesome. So Scott says, Brian Willy is having a special one. His mapslift.com program with low buy in and upsells with this, will the semantic mastery GMB training covered google maps in great detail.
If possible, I would prefer to buy the SMG MB program. I’m trying to avoid purchasing duplicate product. Scott, Brian, Willy’s maps liftoff program is about, specifically like maps SEO stuff and the GMB pro course that we’re doing. Although it has a significant SEO benefit, we’re not, we’re not approaching it from the angle of SEO.
We’re talking about being able to generate leads and produce traffic, link clicks, phone calls, all of that directly within the google environment, okay? So it’s not an SEO product per se about maps SEO, because it doesn’t require associated website, like a corresponding website and external website, right?
It doesn’t require having a siloed website with structured data markup and all that stuff. All that stuff will help but you don’t need it. The GMB pro course is going to be all about how to get results for your own lead Gen properties or for client properties or your own businesses. If you’re, you know, you’ve got your own business that you’re trying to promote using nothing but the GMB pro, or excuse me, the Google my business products. They are free to use.
Hernan: If I can answer that.
Bradley: Please.
Marco: We’re not even concerned with three pack rankings map. We don’t bother checking rankings. All, we look at his insights and how much love Google is giving us, which is both. They’ll send me that. That’s all we care about. We, like I said, rankings are out of the window. SEO or traditional SEO is out the window.
Everything that you know is we’re going to turn the SEO world on its head once again like we did in 2015, last year with RYS reloaded and now with local GMB pro. That’s how we do it. And you know, Scott, you’ve been with us for long enough to know that when we come out with, it’s not the traditional shit that being taught in every other group.
We’re coming out with something different where you’re not required to put in all that effort. Although if you want to, you could probably, you know, since we know that organic rankings go hand in hand with how much action takes place in your map and your google map business listing or what’s called the knowledge panel.
And so they go hand in hand. Your organic will come up. And so yes, it’s good to do all of the SEO on page and everything like that. But you do it after you’re getting all of this action where you can transfer it over to the website. But you know, the sweet thing and when we found the sweet spot, is that we don’t even need a website to make this work. We don’t need it. So I mean, I hope that answers your question.
Is It Possible To Revive Inactive YouTube Channels That Are Still Ranking In SERPs?
Bradley: Dan’s here, he says, what has been your experience, if any, with youtube channels that have been inactive for some time but are still in the SERPs and some on first few pages? I’m wanting to revive them if you think that is possible. It started out with 40 to 50 embeds for the specific ones I wanted to move up and ranking.
Yeah, Dan, that’s fine. I’ve got some videos, no kidding. That are still ranking, that I have uploaded like on channels that I have no activity whatsoever, that are ranking from two or three, four years ago. I’m not kidding. That’s still got some videos that are ranked for that kind of stuff that like.
My experience is that, it doesn’t really matter. If you’ve got videos out there that even on inactive channels, you can revive them. The best signal that you can send to them is, is getting traffic to them, right? Getting views. Whether that’s directly from youtube or from SERPs or from embedded properties.
It really doesn’t matter as long as you can get some activity. I would recommend getting some view activity to the video prior to a bunch of embeds and do a back links because that’s an unnatural signal. Now, I don’t know, I haven’t tested any like unknown cause typically guys with the video SEO stuff that I do.
The standard operating procedure for me, is to set up youtube ads to start generating traffic before I do a bunch of backlinking and embed. Like I start the traffic first and then I go in and back it up with embeds and back linking. That’s the way I do it because that’s more natural.
A video starts to get views, starts to get engagement. And then people start embedding it, sharing it and backlinking to it. And so that’s just the natural … kinda like typically how things naturally progressed with the video if it goes viral or whatever. And I’m not saying that you’re trying to mimic a viral effect, but that’s typically how I would set up a campaign.
Right now, I’m still using the youtube ads as my traffic source, because you know, I’m not using CT spam tools anymore for that. However, coming here, very, very shortly, we’re going to have our tool available. Our youtube service available, which are real views. So it’s very similar to buying views from youtube directly through Google ad words.
But these aren’t going to be … they’re not going to be ads, it’s a different method that we have that are going to be able to send views to it. But my point to you Dan is to, I would recommend before going crazy with a bunch of embeds and do backlinks that you would send some traffic to it, to the video first.
And again, guys, I haven’t tested just doing embeds and/or backlinks without the traffic because I’ve been doing the traffic method as my first step in the process for well over a year now. Um, whether I had used ct spam tools in the past or now I’ve switched over to just exclusively using youtube ads for that.
Again, it’s still my standard operating procedure to always start with the views first because my opinion, that’s a much more logical progression as to how videos typically gained popularity and get promoted, right? It starts with views and then the backlinks and embeds and social shares come into play.
So, Dan, I would test it, if it’s something old that you’ve been reviving, you might want to, if you’ve got, like for example, two different videos that you could test both methods on and see if you can get some traction. Get a cert bump out of just doing backlinks and embeds a and see if that suffices.
Because then you could actually omit the traffic. Me Personally, I still would, would want to keep the traffic component as part of it because it’s more natural. It wouldn’t raise any red flags. Right?
Marco: You’re triggering ad man. I’ve been talking about this for quite a while now. Activity, relevance, trust and authority on whatever link it is that you’re trying to push with Cara, which carries over to the website. When the person comes over, they go through your website and it’s all natural and so Google takes all of those measures for a ranking score.
I’ve talked about a ranking score again forever. December 2015, I told you guys that was coming, that Google was building ranking scores. It actually what happens versus page rank and then the ranking score is built from all of the other metrics that Google is getting from your website, from the activity surrounding it, from seat sides.
You heard me talk about this before, and seat sets. This all comes into play. Now again, I’m telling you, we can avoid all of that, but you still triggering art except you’re doing it inside Google. Activity relevance, trust in authority, is happening inside Google my business. Where else would you want it, if you have a business?
It boils down to that. However, it is that you get it, however, it is that you get people to visit. Whatever it is that you’re trying to get them to visit. That’s giving Google signal of just how trusted and authoritative you’re an online property is.
How Was It Possible For An SEO Agency To Have 2 GMB Listings At The Same Address, Same Number, Same Website Only Different Opening Hours?
Bradley: Okay. Pizza pieces, I haven’t maps ranking question. The city I live in has a dominant SEO agency stuck at the top of the map pack for almost all SEO search terms. My question is this, how can the SEO agency you have to business listings at the same address? Same number, same website, only different opening hours.
The map pin is across the next street and the second listing appeared a few months ago. Also, when I click the more places tab, I swear down, there was a third listing, but now that seems to have disappeared. Have you guys seen this before and even know how they have managed to do this?
Over the course of my career, I’ve seen a lot of strange anomalies within maps. More so within maps than with organic results or any other sorts of results really, and what I mean by that is like vertical searches, images, video, search, that kind of stuff. But in maps I’ve seen a lot of really weird things over the course of my career. Very strange things, things that I’ve even had been in communication with a customer support.
You know at GMB or google my business support, which used to be place of support and then it turned to map support. Now it’s GMB support. And literally, I’ve even had to get involved with some of the Google engineers for maps listings. I’ve got a client in Charlottesville, Virginia that we had some really crazy stuff going on there and it took four months and literally dozens of emails back and forth between their help and engineer department to get it corrected.
So I don’t know how some of these things occur. You know, it’s like a glitch in the Matrix, right? So I’m not sure how some of that stuff appears. Maybe one of you other guys on the call here can shed some light on what could potentially possibly be happening, but personally I have no idea without more research Pete, like going in and trying to figure out what’s going on by looking at the listings and all that kind of stuff and maybe doing some know citation reports and all that kind.
I would have to do a full analysis to even try to guess at what’s going on. And even then even doing a full analysis, I’m not sure that I would have an answer for you. So do you guys have any advice for him?
Hernan: Well, I personally no, I literally have no clue. Yeah, I’ve seen some really strange things. I guess this stuff happens, you know, but it’s good that they will help you out. Even if it takes some time. The global team usually, like you can reach out to them and ask them. But yeah, I don’t have anything for you.
Bradley: Just to mention, just to expand on what you said. Now, guys, I just recently had … I got a newer client within about the last few months. In fact, it’s the same client that I’m working on for the GMB pro case study. That market just showed the screenshot or above, from the new listing.
Anyways, that client specifically, I had trouble with the maps listing because an ex-employee had actually claimed his maps listing and wouldn’t give us access to it. And so I had to contact Google, my business support. To explain the situation and they made me jump through some verification hoops, but they were absolutely helpful.
And within I think 48 hours of the initial contact, we had everything resolved, which was insane because I’ve gone, like I mentioned before, I’ve had it spread out over months before, where I’ve had an issue that had took months to get resolved. And this one was done in about 48 hours from the first contact that I made with GMB support till it was actually resolved.
And everything updated and the old listing deleted and the new listing verified and confirmed and all of that. And so my point is, I don’t ever recommend doing negative SEO or reporting others for spam. I don’t do that because I’m a spammer too, right? We’re all SEOs. We all spam the web. Well, you’ll think … there’re different levels of spam, right?
There’s a whole broad range on the spectrum of spam, right? There’s a little bit of spam and then there’s a lot of spam. You can be a white or what do you call it, like tell white lies. You could do white spamming or you could do black hat spamming, right? Which is the more extreme of them.
But it’s all spam nonetheless. And so I don’t like to report others that, that is certainly an option that you have Pete. Although, again, I am not encouraging you to do that because I feel like that’s bad Karma and it could back to bite you in the ass. What goes around comes around and that’s why I have never once reported ever a listing in Google guys for spam.
And I know I’ve had some of mine reported, but I personally don’t recommend doing it. But again, that is one of your options. So, without doing more research, I can’t really give a guess. Marco, do you have anything to add to that?
Marco: The only thing I have to add to that is that I totally agree with you. What goes around comes around and if you start reporting, expect to get reported.
Bradley: That’s true.
Marco: Rather than focusing on all of that, go and do like we do, don’t even appear in rankings and, and, and take some of their call volume away, some of their traffic away, siphon it without them even knowing that you’re doing it. So who cares about pins? We cares whether they are, you know, who cares about how their dominant for SEO terms or whatever.
Where you could totally attack this. Again, another way, I’m going to talk about local GMB pro, which is exactly for this. I’m taking on … and this I can say, New York City personal injury attorney and she’s nowhere to be found in the three pack. All right, that’s a guarantee.
I don’t see it. I don’t see it when I do ranking reports or whatever. When I try to run out and try to find how it is that we’re getting all of this call volume and all of these things is not happening now. I do see her, her organic rankings coming up a whole month and I mean a whole bunch.
And so that’s one you were taking on a whole bunch of other really competitive niches and so that’s what I will take and what he’s probably seeing is people who have figured out how to drop pimps and get Google to verify that which is happening. I mean it’s pretty much common knowledge that that can be done about how. I mean, I don’t know how yet, but we’ll figure it out.
Bradley: Sorry, I couldn’t give you a better answer, Pete. Again, I’m not going to try to give you some bullshit answer when I honestly don’t know. And I’ve seen, sometimes I’ve dealt with these kinds of, anomalies and maps that there really is no explanation for it. Again, the one that I just mentioned before that from Charlottesville, that took four months.
Even the Google engineers had trouble. That’s what took them four months. No kidding. I mean I got literally replies via their support from the engineer saying, “Yeah, this is an odd one. It’s going to take us some time.” So sometimes I swear there’s a ghost in the machine, right? That they just, it shit happens.
And I think even remember, not even all the Google engineers know like what’s going on, right? They compartmentalize what they allow each department to know so that nobody has the keys to the kingdom. So I wish I could answer better for you, but I can’t.
How Would You Determine The Difficulty Scale Of Ranking A GMB For 3 Pack Listing?
Gordon’s up. He says, “Hey guys, thank you very much again for your help here on hump days. Hopefully, I’ll be able to somehow return the favor to a future time.” Gordon, the way that you can return the favor, is going out and just crush it and make a shit ton of money and then report back to us with your results.
That’s the only thing we ask out of you to repay us. Just go crush it and report us … report back to us with your results. And that would be all the payment that we need for all the help that we provide you, right? So other than the typical things, what would one look at to figure out in advance whether a specific GMB3 pack was very difficult or easy to get into?
And how would you determine where on the difficulty scale it was between those two opposite ends of the spectrum? Thanks a lot. Well Gordon, for me it’s relatively easy to determine and in my opinion, how much of a dog fight it’s going to be, if one at all to rank in the maps pack.
By just doing a really simple local analysis like, and I use bright local guys is my tool and I have since I think 2012, maybe even 2011, but I’ve been using bright local ever since then. The only tool that I use to track all of my local, my client projects and my own lead Gen projects.
I do about 90 percent of all of my client reporting comes from client reports generated through bright local and bright local has recently, as if you’re on a higher level subscription plan with them. They’ve got a ton of additional features that they’ve in the last six months have rolled out and I think they’re, they’re continuing to add more and more.
For example, inside bright local, for each client dashboard now, you have the ability to connect to google analytics, Google search console, Facebook, review and reputation monitoring, Twitter. Like all these different things that you can connect to and it will automatically pull in information from all those different sources and created in a client like in a client dashboard and overall report.
So it’s like, it’s beautiful, because I used to have … I used to do this myself and then I trained a VA earlier, around the beginning of this year. I finally trained a VA to generate all the client reports for me and she was going out and going to all the different, like going to analytics, taking a screenshot, go into search console, taken a screenshot, going to bright local, generating each individual report, like the local rankings report, the citation report, all of that.
And she compiles all of these things into a text file for each client would be one text file separated by each client. And it would have all the links to each report that I would send out. And then she’d send them to me and then I would send out a personalized email to each client with all the report links.
And then for most all of my clients, I do a monthly video. A video email with basically it’s me going over each of the reports and showing what’s been done, improvements that have been made, opportunities that are, have been discovered within the last month and that kind of stuff. Now, the reason I started telling you all that, is because now all of it can be done right in the right local dashboard.
It’s so super simple, easy. And so for me, when I go to assess like the competition level of a newer perspective project that I’m going to be working on, I just go right into bright local. I add a new location, new business. I go ahead and enter in the details of maybe the top level business.
Like if it’s something new that I’m going to be like, if I’m just trying to determine competition level, then I’ll just go take, you know, do a keyword search for my primary keyword and that location. I’ll pull up the number one maps listing and it enter those business details into bright local and generate a report.
And that way I can go in and take a look at it. It’ll give you competition analysis based upon the business that you entered, right? So it’ll do a full report based upon the business that you enter and will show you competitors, it will show you the number of citations, the number of reviews, the number of backlinks, the citation authority, domain, like all these different things that you can look at.
And it gives you a quick snapshot, right? That you can say, “Okay.” For example, the client that I was just talking about earlier that are shown here in these screenshots, this screenshot here, that I’m the local GMB pro case study for, I was able to determine in, in about 20 minutes when, when he reached out to me and I told him that you know, it was a client referral and so we talked on the phone briefly and then I said, okay, I’m going to generate a report.
We’re going to do an analysis and I’ll send you a video email explaining what I’ve found and where I see opportunity and basically at a proposal explaining what I’m proposing as deliverables and the scope of work and that kind of stuff. And so I entered in that company’s name, ran a report through bright local and I got back, about 10 or 15 minutes later when the report was done generating, I was able to open it up and look and see very, very quickly that, that was as far as like maps SEO stuff.
There’s very little competition for this niche. And so I told this guy, I was like, “Oh man, this should be one of my … we shouldn’t have any problem. Being able to get you results is the way that I worded it.” And so again, Gordon, I recommend that you go, you don’t have to use bright local, I recommend it.
It’s the only one I’ve ever used. So I really don’t have anything to compare it to but because I’ve always been happy with it. But I’m sure there’s other tools out there or services that can do something similar, but I highly recommend you just use bright local, once you go in there and you generate the reports, you’ll be able to see like one of the things they have is local search audit.
That’s, that’s a report that you can generate. They have a google my business report. So there’s all different kinds of reports you can generate. And in fact, when you add the one client or the location information, you can click one button and it will generate all those reports right for you.
So like you can literally have a whole suite of reports that monitors just about every aspect of that business and you can go through and look at all the competition levels and determine, “Okay, look, the top three listings, average somewhere around maybe 60 citations, right?” And so now you know, okay, well if I’ve got a site that’s connected so well optimized and I can go out and get maybe 75 citations, I may be able to win that one.
So there’s very … I would use something like that, that’s going to make your analysis a lot quicker. I know people go into some real deep dive analysis. I don’t, I’m all about trying to be efficient, and so I’ll use a tool like bright local to produce all the reports for me. Then I just spend a few minutes analyzing the reports and in making a decision as to what I think is going to take and then that’s how I pitch my proposal.
Will Google’s Duplex Appointments Tool Affect Local Search In The Future?
Okay, great question though. Dustin said, did you guys hear about the Duplex appointments from Google? Google assistant when we make them calls like a real assistant? And how do you think this will change local search? Have a look at the video it’s scaling. Yeah, I saw that on Facebook already, somebody reposed that on our mastermind.
Hernan: Oh yeah, that was pretty cool.
Bradley: Yeah, that’s amazing guys would.
Hernan: Wow, that’s kind of a big deal. If you think about it because it will … Here’s the thing, it’s nothing out of the ordinary like it’s not like a quantum leap, because we have been preparing to with relevance, and probably Marco can chime into this, but we have been preparing to this with relevance, with real traffic, with interaction, with authority and also with language processing.
Like you know right now that you’re optimizing for keywords that’s amazing. That’s great. But more often than not, you will find that people search from, you know, a million different things and they are searching by voice and they’re searching this and that. So the more we can get to the real thing, the better.
So, that would be my intake on it. There’s nothing to freak out about because we have been preparing to this. Like if we have been doing PBNs and trying to optimize for one took yours, we will definitely be in trouble.
But as you now already, we have been kind of going out of that into a much more efficient and natural way of driving traffic, driving signals, driving everything and trying to emulate the human pattern of communication. Which, is ultimately what these guys are showing that video. So, that’s my intake on it. I didn’t know what you guys think.
Bradley: Yeah, I mean I think it’s cool. It just good to show you how far the Google Algorithm and how much and understand like how far it’s advanced and how much it understands natural language patterns now, or at least in English anyways. And it’s really cool because it just goes to show you guys how the complexity of what we do is continuing to grow in one sense.
But in another, it becomes a bit easier too, because instead of trying to optimize, like Hernan just mentioned a piece of content for one keyword, one phrase, we don’t have to worry about that stuff as much anymore because the rank brain and artificial intelligence and AI and machine learning and all of that.
Now the semantic web, basically it’s understanding much more about the content. It’s being able to interpret what the content is and deduce what the meaning is. And even like for example, I mean hummingbird was an update from beckon. I think 2014, maybe 15, and that was one of the first updates that really … because of Google mobile voice search, right?
Voice activated search, which is people speaking search queries into their mobile devices instead of typing out keywords which are abbreviated search queries, right? People are asking more complex like full sentence queries into the search engine, into Google using mobile devices. And so hummingbird was one of the first algorithm updates that kind of or whatever, that addressed that, right?
What Is Considered Over Optimization In SEO?
That started to address that and they’ve just been improving upon and ever since then that this circuit breaker video thing is a clear example of how far we’ve come in just the last few years. So pretty cool stuff. Peter from Poland says, what is considered over optimization as far as SEO having exact title match?
The keywords I’m trying to rank for, is it tags besides yours is there a site where I can input? Okay, I’m going to give you a quick rundown just very quickly of what … this has been working for me since 2013 or 14. I guess it was probably 14, it was around panda.4 where I came up with these numbers or came across these numbers and it has pretty much been steady ever since.
I still use these numbers now and it still works for me. So these are what I’m going to show you. You guys see I just put 2%, 1% and 0.2%. What that means, and I’m going to try to explain this quickly because I know we still got a bunch of questions to get through. The four things that the bot comes to look at when Google comes to crawl a page is SEO title and it’s URL and it’s a Meta description and it’s header H-tag. So the header tag, which would be the title tag, right?
Which one? All right. So these are the four things that the bot comes and looks at when it first comes across the page. And what I’ve always done, that’s been working for me ever since. I think, like I said, 2014, was to stop optimizing all four of these, right? What I do now is I make my exact match keyword only at the SEO title.
That’s it. So I put EMK, exact match keyword, right? Exact match keyword. Then for the URL we used to always, we would also put the keyword in the URL, right? The slug, the post slug, right? And so whatever the exact match keyword was, is the SEO title. Then we would also add that as the slug, I don’t do that anymore.
I try to make the slug as short and as succinct as possible, right? Just whatever it is or you know, I try to make it short. I don’t like long Urls, I never have. And so I don’t, I don’t use the exact match keyword in that. So this, I just keep it short. And you know, if you’re going to use a key word of some sort, don’t use the same one, use a variation, use a shorter tail to abroad version of it.
Don’t include a local modifier, if it’s for local. That kind of stuff, right? It depends on what your root domain is too. If your root domain is exact match keyword, you certainly don’t want to keyword on your slug to, unless it’s obviously completely separate type of keyword or something.
So again, there’s a lot of variables, Peter, that we don’t have time to go over and I don’t have all the data, but I’m just giving you a kind of a high level overview. Meta-description guys, think about that as your CTA or call to action. So another way to think about that as ad copy, right?
You don’t need to put any keywords in the Meta description. The only reason why you might want to put a keyword in there is because, I’m sure you’re aware when Google determines what they call match words, which were words that are similar or close variance of whatever the keyword is that was used in the query.
Google will bold or highlight those that by bolding the text in the actual search result page, and so the only reason why having the key word or a close variant of the key word in the Meta description is beneficial is because it helps to bold that that keyword or that close variant, what they call a match word.
A match keyword. Then that kind of stands out in the search results a bit, but it’s unnecessary because the way I look at Meta descriptions guys is really, it’s about your call to action. Like give a compelling reason why somebody should click your listing over any of the others on that page, right?
So use that as ad copy. So anyways, and then lastly, the title tag, the title tag is the H1 tag header for the article title or the Post title, whether it’s a page or a post, it doesn’t matter. But for this I always try to use conversational or so conversational title, right? Which would be much more logical, again, human or natural language patterns.
So basically announce what the content is going to be about, right? And so you can work in a keyword in there. I would not work in the same exact match keyword. I would work in a variation of it, right? So as a synonym, a LSI, latent semantic indexing keyword, co-occurring keyword and any number of those types of related words, right?
And so as far as, and I just again, I point this out guys, because I’ve been using this same formula now since 2013, 2014 ish whenever it was a panda four came out and it’s been working for me ever since. All of my sites are optimized like this. All right. Then lastly, before we move on, seocentro.com.
This is a tool that I use as an online code three guys. There’s a keyword density checker over here. Let me zoom in a little bit so you guys can see it. Again, it’s SeoCentro, C-E-N-T-R-O.com and the left hand sidebar. Under SEO tools, you’re going to look for keyword density, click on that.
And then what you do is just copy the page URL after you’ve published it, copy the page URL and paste it in here. And type in your capture number thing. Click submit. And like let’s just grab, let’s just grab, I don’t know, something with some content on it. Let’s just grab a Wikipedia page.
Let’s say New York City Wikipedia comes up. Here we go. We’re going to grab this and we’re going to drop this into the keyword density checker. So I could show you how to read this report or the data that it generates. Oh, it’s too big, son of a bitch it’s too big, I just wan another one in. Let’s try this one.
Not probably much content on here. No there’s not, but that’s okay. I want to keep moving. So let me do this. Okay, so this is what you’re going to see when the report comes back. You’re going to look at … going to show top keyword and it’s going to show keyword density based upon one word phrases, two word phrases, and three word phrases.
And I’ll show you that here in a minute. So these numbers that I’m pointing out here, this is how these are the thresholds that I try to stay within, which means I try to stay for one word phrases, I try to keep it under 2%. For two word phrases. I try to keep it under 1% density level.
And for a three word phrases, I try to keep it under 0.2% or two tenths of 1%. Does that make sense? And so the reason why I like this tool better is because you just mentioned the Yoast plugin. Remember guys, the Yoast plugin only analyzes the post body, the content body of a page or post. It does not analyze the rest of the page.
So once you’ve published a page, guys, think about all of the other elements on that page. When you’re viewing the page on the public facing side of the website, you’ve got your header, your navigation menu, your sidebar, your footer. You’ve got any sort of plugins that are inserting code or images or anything else in the post body that Yoast doesn’t analyze.
So my point is Yoast doesn’t analyze the page in its entirety. All in analyzes is the content body, right? So, my point is like Yoast will tell you that you’re within specific thresholds and stuff and then you go, once you publish the post or the page.
You come over here and check keyword density and it’s way over optimized because you have many keyword occurrences in the navigation header, in Sidebar, in the footer, you know, in images, in banner images that have all texts with the keywords, things like that.
All of that stuff that doesn’t get analyzed by Yoast. And so people get misled by using those plugins and trusting the judge. Well I haven’t used the SEO analysis of any of those plugins in years guys, because they will tell … they’ll steer you in the wrong direction. So this is a much better tool because again, it’s free. It just takes a second to run a report.
You can scroll down and these are a lot of words on here. Here’s keywords, two words. You can see there at their top level, term one which has learned more. It’s not even a keyword really is 1%. So they’re within thresholds, right. And if we scroll down to the three word phrases you’re going to see, I try to stay, ropes right here.
Three words and I always thought that was funny that they misspelled three. It’s a keyword tool and a misspelled three. Anyways, I try to keep that under 0.2%. That makes sense? So again, guys, here’s your thresholds and we’re going to keep moving. One word, phrase or excuse me. So this would be one word, two word and then three words.
That’s a big question though. We might even have this in our frequently asked questions. Guys I’m okay with staying a few minutes beyond. I’m not getting my daughter tonight for dinner, so if you guys are okay or … Marco you want to stay for a few.
Do You Have Link Resources On How To Use Remarketing Pixesl Effectively?
Marco: Yeah, I’m good. I’m good to stay. And I would just add that that Nigel is in our mastermind. He has a complex question and so I would say post it in the Facebook group so that Hernan can go in there and tell you about a remarketing pixels. And I can go in there and talk to you about getting social signals from Twitter using syndication.
Hernan: Sounds good.
Bradley: Yeah, Nigel, we apologize. We missed some of your questions I think two weeks ago too but we made up for them last week I believe. So anyways, Nigel, I love the interaction, the engagement. But he’s a new mastermind member. So if you don’t mind, we’ll tackle these over in the mastermind for Human Nigel.
How Would A Video Email Be Different For A Referral Instead Of Being Cold?
So Mohammed is also in the mastermind, which by the way, Muhammad, thanks for the awesome recommendation on LinkedIn today. I gave you one as well and I meant every word. So, awesome. Thanks for exchanging recommendations with me on LinkedIn. He says, hey guys, how would a video email be different for a referral instead of being cold?
Great question Mohammed. Well, because a cold email when I’m doing a video email, I’m not going to spend a lot of time on it because I don’t know if it’s going to get opened. I don’t know if they’re going to watch it. I don’t know if they’re going to be interested, even if they do watch it.
So and I know that you’re doing a ton of cold email and video email stuff. So for a cold email that I’m doing, I try to keep it at 10 minutes or less, if I’m doing a targeted campaign. If I’m doing a mass campaign like this, a gift will suffice, right? This is a ten-second gift guys, and this is all I needed to produce for a mass email campaign.
But if you’re doing a targeted email campaign, like what we teach in the video lead Gen system, obviously you’re going to have a site audit or you’re going to provide some sort of value to that prospect that you’re emailing. And so I always try to keep those very short because it takes time to produce those audit videos and in send them out.
And again, you don’t know if they’re even going to open it or if they’re going to click on it to watch it or if they’re going to be interested even if they do. So I try to keep that very short. However, a client referral, I mean, again, the client that we’re talking about right here this is a newer client.
I sent him a 45-minute video email on the front end. I just mentioned earlier when I was answering Gordon’s question, that I use bright local. And that’s what I did for this client. I talked to him on the phone for a minute. It was a referral from a client that I had when I first opened my agency in 2012 and it was a short engagement with this client.
Six years later I got a referral from that client. It’s insane. Six years later I got a call out of the blue from this guy, “Hey, you still doing marketing I got somebody that I want to refer to you.” And I was like, “Yeah, absolutely.” And he referred to this guy to me and I talked to him on the phone briefly and then I said, because anytime I get a client referral guys, I spend much more time on the front end.
Because it was a client referral and I want to make sure that … I want to represent myself well for the person that referred them to me. Does that make sense? Because, I don’t want it to look bad on them. And so I always spend additional time on a warm or a referral, a client referral, doing a video audit.
And so that’s what I did for this. 45 minutes is excessive guys, I don’t recommend that you do that. I got a bit long winded on it, but it’s because I got excited. I saw a lot of opportunities. And so I sent him a 45 minute video audit email that explained the reports that I generated in bright local.
And you know this Mohammed because I talk about this in the video lead gen system. So I send the report links, and I send the video. That is me walking through the reports, explaining how to read them, what the data is showing, and then I go through opportunities that I’ve discovered, right?
And then I show I go over a line. Then if I’m pitching it in that same email on that same video, which I did in this case, I had a proposal already prepared and I went line by line through the proposal so I could explain what each line item was, which each deliverable was, right? And so long story short, the reason why I’m telling you this is because 45 minute video, right?
I sent it to the guy, 22 minutes into the video, he calls me and he says, “Hey, I’m watching your video right now. I’m only 22 minutes into it, where do I sign up?” And that’s the kind of response you get from a well done video email and Mohammed you should know that already, right? And so again guys, video email is my main primary method of communication with both prospects and for existing clients because that’s how I do most of my monthly reporting.
Generate all these reports, I have a VA that does all that now, she sends them to me all the reports generated, right? And then all I do is extract those Urls, put them into an email, personalize the email to that client and then I do a video audit it just explaining what I’m seeing in the reports. And I do that every month and it takes me under 10 minutes most of the time for each client.
So, you know, it takes me a few hours to get through all of my clients, but I do that every month and that’s one way to stay in. Nobody else does that in this business guys. And that’s why I have clients that I’ve had for six years, right? I literally still to this day get people that replied to me and say, “Hey, thanks so much for this. This is great. I really appreciate you taking the time to tell me, you know, to explain what’s going on.”
And I do that on a monthly basis guys, and that keeps clients happy. So the same thing guys. Referrals you can spend more time on, right? Because they’re already warmed to you. They’re already expecting that you’re going to be probably the guy that they’re going to hire the guy or gal that they’re going to hire, because they were referred to you from somebody else that they know, like, and trust most likely. Right? Great question Mohammed.
How Do You Setup A Real Profile In LinkedIn If You Have Another Persona Account On The Same Network?
Greg, long time Greg. I haven’t seen you here in a bit. He says, I have to persona LinkedIn profiles from my home IP one is important, the other is never used and I don’t really need, I don’t want to get into trouble with Linkedin, but I want to set up a real profile using my real name and real person.
Can I do that or can I ask Linkedin to transfer the one main one to my real name telling them I’ve purchased that business from that persona. Thanks. I don’t know. I honestly don’t know Greg. I really don’t know. I don’t know how strict they are on that kind of stuff. I mean, I would say yeah, go ahead and contact them, but the problem is if they think you’ve done anything spammy and they don’t like it, they could terminate the account or block you out or whatever.
So I honestly, I don’t have a really good answer for you on that. I don’t know. I would probably look to see if you could find some sort of LinkedIn forum or something and perhaps ask over there. I’m doing a lot of prospecting and stuff on LinkedIn. Well, we’ve got somebody in place that’s doing all of that for us, I don’t have enough experience with LinkedIn and be able to give you a good answer on that. Does anybody else here?
Marco: No. No.
Hernan: Yeah, None on my end. I’m sorry about that.
How Do You Get Started With Local Local SEO?
Bradley: Sorry Greg, I really don’t know what to tell you on that one buddy. I really don’t know what to tell you. Donald’s up except dawn. He says, “Guys, starting out, just how do you know what to do for customer doing local SEO? I mean, is there some kind of step by step process that you use?”
Yeah, it’s called the battle plan. Yeah, Semantic mastery battle plan. I want to try this with the same time. I don’t want to screw things up or hurt someone’s business or something. Being new to the game if you guys could … Yeah, it’s the battle plan. It’s 799. It’s the new version that we just launched. You want to drop a link for that Hernan if you haven’t already?
Hernan: Sure. Yeah, in any case is a battleplan.semanticmastery.com, but I’ll drop it there.
Bradley: Yeah, battleplan.semanticmastery.com dawn at 799. That’s the exact same process we use. I mean obviously, now we’re starting to work the local GMB pro stuff into it. So, you know, eventually we may update the battle plan to a third version with some of the stuff we could not.
Obviously, not all of it, but what I’m saying is, is that the stuff that we’ve been doing that I’ve been knowing most of, Hernan and Marco and everybody on my team has pretty much been using those same exact methods and that’s why we update it.
When we add stuff to our methods are to our standard operating procedure. Then we go back in and update the battle plan, you know, I think this is the second version of it. So that’s what I recommend. Just go through that guide. It’s not full of fluff. If you’re expecting a 400 page pdf with a bunch of fillers content, this is not for you.
It’s very short, very, very straight to the point. It’s not complicated. It doesn’t have to be guys, I know us in the SEO industry, loved to overcomplicate stuff. But it’s a very simple guide, very simple process, that if you follow it and you should see results, that’s typically what we do.
So almost done guys. Sweet, we’re almost done. Okay, Scott says, “Thanks for the answers. Really helps clarify the Google shortener in GMB. Wow, I’d love to get traffic without voting more websites. Web takes forever. Yeah, I agree. Scott, I’m you. I really, truly believed that the local GMB pro method is the future of lead generation within Google.
And that is how I am pitching it to all of my clients and I’m actually creating that as a front end service. It’s just amazing and yeah, to not have to worry about messing with a website anymore. Silos and all the shit that we had, you know, we’ve had to do and try to deal with this kind of crap that I was just pointing out here.
Like all this stuff, all that shit goes out the window when we start dealing with the GMB pro method. Like we can achieve the similar or better results without all this other stuff I’m using. Google’s free google my business tools. It’s insane.
Is The RYS Method Worthy For A Rank And Rent Lead Gen Site?
Craig says, using the RYS method stacking, would it be worth my time for a lead Gen site rank and rent to buy an aged domain?
I don’t Craig, you could do it. I know there is some benefit to that. I personally don’t. I’ve always preferred to buy new domains that’s how I was building PBNs, which I just don’t even do anymore. I just would always try to buy new domains that were clean and something that’s brandable.
Even for lead Gen, I used to use exact match domains guys, but I stopped doing it. Because there have been crackdowns on them before, plus you have to worry about over optimization with EMDs, exact match domains that you don’t have to worry about with branded domains, right? So, because you’re already at a disadvantage with an EMD because your domain itself is optimized.
And so that’s, there’re certain things you have to do two unoptimized or deoptimize your content when you’re on an exact match domain. And so, again, I’ve avoided those for years. I think I stopped using exact match domains probably around that pan to 4.1 around the same time that all of this, that I was just talking about came about.
All right, we’re almost done. So again, Craig, I don’t know if I gave you a clear answer. It’s up to you. If you want to go through that trouble, I personally would just suggest starting off with a new domain. Something is brandable so that you can build a brand around it. Google loves brands, guys, it doesn’t like these snipers sites and these exact match domain sites that are like, especially legion.
They’re taking steps to try to prevent that, to stop that, right? And so again, even if it works right now, I would recommend that you go with … I’m saying you could buy an aged domain, but I would just start with something new, something fresh that you could brand and you could actually build a brand around because then you can expand.
But it’s up to you. You can get a little bit of an edge by buying an aged domain that already has some, you know, if it was relevant, the previous content was relevant and has some back links to it and stuff like that. Yeah, you can get some faster results that way. It’s just not my preferred method.
Is The YouTube RSS Video + GMB Syndication Still Work Today?
Illinois says, Hi Pros, I saw youtube RSS video about Google+ and GMB syndication. Is it still relevant nowadays? I don’t know what GMB syndication is. We’re developing something for that, but it’s not available yet. So I don’t know of anybody else that has that available, as far as the only thing I know, that connects to GMB.
I’m actually using it myself right now for my agency is sendible.com. I like it a lot. It’s great because you can schedule posts in advance and you can even do bulk schedule so like you can literally, I’m not going to explain all the stuff that I’m doing, but I’ve got a VA now that I’m training, she’s she started training last week and she’s still in training right now, but she actually started posting today.
And so I’ve got her added as a user to my sendible account and she goes in and creates all the posts and schedules them for the clients, right? Within this sendible App. And it’s really cool because I don’t have to give her access to GMB. I like I made the connections to all the GMB businesses.
So I go into sendible and I create services and connect them via API to the Google my business dashboard for each location or each client and in she just logs in the sendible and she’s able to post to all of them from sendible without having to have access to GMB. Does that make sense?
Marco: By the way, the tool that we’re developing should be able to pull from an RSS feed into the GMB or it will. It will be available on the 23rd. We’re testing it in an almost all the bugs have been worked out, so you’ll be able to pull from an RSS feed post with image and then from that get an RSS feed.
Right now, there is no RSS feed available from Google, my business from the posts, but if you use our tool, the tool that we’re developing, you will be able to get an RSS feed.
Bradley: Yeah. And just, just so you guys know, again, for sendible you can connect services. Each service is basically a social media property, right? And so for all my clients that I’m adding to sendible, that I’m providing the GMB post-service to now, I’m connecting to services per client. GMB, google my business, and Google+. That’s it.
So every post that my VA creates gets, the post is designed for Google my business, but it also gets published to Google+. But again, the reason I’m telling you this because Google+ is literally it’s a ghost town. Nobody’s using Google+ anymore. Even me, which was my favorite social media platform for the longest time, but I don’t even use anymore because it’s basically dead. It’s dying.
There is still a bit of an SEO benefit, I don’t know how long that’s gonna last though, because I think google is literally taking more and more of Google+ functionality away and removing it from all of its other products. It’s been doing that for months. Like you can’t even create a brand page anymore from inside GMB.
You have to go kind of like do some special stuff. It’s kind of a weird process. I’ve talked about it in syndication Academy. It’s changed that the process to create a Google+ brand page has changed several times over the last year. And again, it’s all because google is pooling google+ back out of all of its products.
Remember a couple of years ago … you might not remember. It depends on how long you’ve been in this industry, but a few years ago, google forced google+ on everybody. It forced them on every … you couldn’t be on youtube unless you had google+, you couldn’t do anything in google really without having a google+ account.
But they’ve literally put all that shit back now to where like, it’s not even available. Like you have to jump through a couple hoops just to get a brand page associated with Google my business page or profile. So, again, it’s something that I’m still doing because I know that there’s, well at least I think there’s still some SEO benefit to it.
But it’s not something that I recommend that you really worry about. If you want to continue doing, like messing with it. Although I don’t think it’s going to work for much longer, but I could be wrong. There are a few things that we cover in syndication academy, specifically about how to automate, like post to google+ and things like that.
You can use buffer, I think hoot suite. I know sendible connects to it now. There’s a lot of things, there’s google+ RSS feed generators. You can just go straight to google and search google+ RSS feed and you’ll find several sites that you can generate RSS feeds from your google+ posts.
For both brand pages and profiles which are in a personal pro profiles. So there’re all kinds of stuff that you can do. Again, we’ve covered a lot of what you can do with those automations and syndication using google+ or from google+. Posting from Google+ in Syndication Academy. Okay? Cool, we’re done.
Marco: Let me just remind people Monday, we have the early bird. Make sure you’re there, so you can grab that special price Friday, this coming Friday in two days actually. We have the iframe Webinar for RYS reloaded, but we’re inviting other people to it. So look for that invitation. It’s going to be limited to 100 people, the webinars.
So you know, when I drop the link to the people that are invited, make sure that you’re within those first 100 people or you just, you’ll have to catch the replay or watching some other kindly.
Bradley: Or kind of join the mastermind.
Marco: Come join the mastermind, that’s where you get all the benefits.
Bradley: That’s it. All right guys, we will see you guys next week. Thanks everybody for being here. Appreciate the questions. I had fun. So see you all next week. Thanks Marco.
Marco: Bye everyone.
Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 183 posted first on http://beyondvapepage.blogspot.com
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