#how to make ecommerce website

[msupporter]

E-commerce website: How to create an e-commerce website

How to create an E-commerce website If you are thinking about creating your ecommerce website then this information will be very beneficial for you. It is very easy to setup an e-commerce business, you just have to follow some information, after this you can create an e-commerce business and sell your goods. We will tell you step by step simple methods here. 1, first of all you must have thought…

[dmsinfosystemin]

Get the best Flipkart Clone App development services to build your own online marketplace. DMS Infosystem provide a range of services to suit your needs.

[saintobio]

sincerely yours. (8)

↳ gojou satoru/reader

when a twist of fate led their marriage to the path of a quintessential tragic romance, two past lovers go through another series of experiences on love, heartbreak, identity, illness, and trauma along the road to a happily ever after. 

genre. heavy angst, amnesia, modern au, 18+ 

tags/warnings. profanity, mentions of cheating, implied suicide attempt, toxic relationship, explicit smut

series masterlist -> episode nine

9:21 AM.

Tap. Tap. Tap. The sound of your index finger drumming a slow and steady cadence against the table was nearly in perfect synchronization to the tick tock of the clock above the wall behind you. An icy, uninviting atmosphere was the best way to describe the current situation inside the conference room at this time of the morning, with the gelid detachment between the boss and her employees as you built a wall—an impenetrable wall—around yourself to keep the inner turmoil you had in your head. 

So, you listened. You succumbed to silence as a result. 

“I’d like to present this new idea that we, along with the ecommerce team, have come up with to increase engagement on our website.” Even as the marketing manager started to speak, you remained frigid. “We did go through some feedback that people have been posting online and they’re mostly saying that the current web theme is too plain and that they’re hoping to see a more engaging website, so we would love to propose some ideas that could improve Hearte’s overall online presence. We know that keeping the brand’s look consistent is very important, especially now that Hearte is still establishing its own name in the fashion industry, and we have currently done a phenomenal job with our brand style. However, as the online website is our visual storefront, not only is its functionality critical, but we also have to ensure that the web design is in line with our aesthetics.” 

9:26 AM. 

You leaned back on your chair with your arms crossed, looking up to speak to the manager from across the conference room. “Let’s keep the unnecessary introduction short and just go straight to the point,” you strictly announced, receiving curious eyes in return as it was their first time seeing you becoming all stern and unamused. Such an odd sight to see from a boss who used to have the brightest of sunshines reflecting on her smile. “What’s the proposal?” 

The marketing manager cleared her throat and moved her presentation onto the next slide. “Yes, Ms. Y/N. So… uh, based on the data that you can see on the screen, our online sales increased by 15% for the past two weeks, but we still have about 10% of shoppers abandoning their shopping carts. Earlier this week, we set up email campaigns and social reminders to decrease our abandonment rate and urge shoppers to return to their carts. While working with the IT team, we did some A/B testing to determine which version would drive our business metrics. We’ve also reached out to The Society Management and added Kendall Jenner to our PR list so that possibly, in the future, we can get her as a model for our landing page and attract the western market,” she continuously explained in a manner to convince you of how much effort their department was doing to increase Hearte’s sales, “But what we believe could bring a tremendous improvement on our website engagement is by introducing style guides. This will capture the interest of the audience now that they can mix and match some outfits based on their own style, and—”

9:32 AM.

Sigh.

“Ms. Ono, I have to be honest, but I expected more from you,” you cut her off by leaving a frank comment on her presentation, “Fashion brands have been doing style guides for years. You make it sound like it’s unique, but it’s nothing new. How sure are we that it will actually bring a dramatic improvement on our website engagement? I doubt most of them would even browse through it.” 

“Well, uh…” The marketing manager faltered, glancing at the head of the social media team for some help, which she didn’t end up receiving. “I think it’ll work the way we want it to as long as we introduce engaging copies that make buyers fall in love with the designs.” 

“You think?” You criticized her word of choice. “Ms. Ono, I gave you enough time to brainstorm with your team, so the moment you step inside of this conference room, you should have prepared whatever strategy you had in mind. I don’t settle for ambitious words like ‘I think’ or ‘I believe’. I want to hear a proposal that’s original, unique, and captivating. I want you to be a hundred percent sure that you know what you’re doing before you waste everyone’s time like this. Do you understand? Am I being clear? I want a proposal that would definitely get us somewhere and not just by assuming we will.” 

Were you being too harsh? They said that the fashion industry in itself was harsh, so what was so surprising about seeing you being strict, candid, and business-like? This was the nature of your job. This was normal. 

9:47 AM. 

Very timidly did Nobara raise her hand beside you to chime in on the discussion. “I know I’m not in the position to make suggestions, but…” She pressed something on her laptop before carefully sliding it to your side of the table, showing you what appears to be a classic early 2000s ‘dress-up game’ with a base model and a selection of outfits that were inspired by your designs. “I just wanted to show you this, Ms. Y/N. I do agree with Ms. Ono’s idea to introduce style guides, but maybe we can do it in an interactive way. I know the dress-up game idea may look childish and unsophisticated, but I was kinda hoping that we can just make certain adjustments so that it could match Hearte’s classy and simplistic style. We can have base models in different body types and skin tones to show our brand’s diversity, then we can have shoppers try dressing them up using the outfits on our current collection. That allows them to easily visualize how the pieces would look on a certain skin tone and body type.” 

The way everyone else in that conference table looked at Nobara was very obvious that they were expecting you to reprimand her for even having the guts to offer such a farcical idea. What does she know? They were probably thinking that. You’re just an intern. You knew they were saying that in their minds. On the other hand, you surprisingly liked her proposal and enjoyed the unique idea of introducing it to the website because her proposal actually did make sense. People would be curious, people would try it out by interacting with the website, and that means the engagement would rise up. 

“I like that idea. We can go with that,” you said, sliding the laptop back to her while nodding at the marketing and social media managers, “I need the team to discuss Nobara’s idea further and polish it thoroughly before we can start adding it onto the website. Make adjustments as needed and ensure that everything is still in line with our brand. If you notice any flaws with this proposal, you can flag them with me and I’ll review them.” 

9:54 AM. 

Just as you were about to wrap up the meeting, a certain someone entered the conference room in haste—panting out of breath with her long, wavy hair and creased red pants. “I’m so sorry, I’m late.” 

Her casualness made you clench your jaws tightly, fueling the fire to your already terrible day. You could no longer stop yourself from unleashing your rage as you looked up at her with a critical squint. “Ms. Hirai, what time’s it?” 

“It’s ten, I know. I’m so sorry,” she repeated her apologies and paid an apologetic bow to everyone in the meeting room, “I’m sorry, everyone. I was caught up in heavy traffic today.” 

You let out a silent scoff and ignored her compunctious act. “How long are we gonna keep using that excuse, really?” you questioned her, earning the intrigued eyes of your employees who were all sensing the sudden tension between you and your best friend, “As the fashion merchandiser and my second-in-command, you should’ve been here in this meeting with me, but where were you? You anticipated that there would be heavy traffic, yet you couldn’t be responsible enough in coming to work early knowing that we have a meeting? Or was it because you’re too busy doing other things so you’re no longer interested in showing up to work on time?” 

Akemi shook her head, contritely. “It’s… It’s not like that.” 

“Not like what?” Your icy stare bored into her. No trace of compassion was present in your eyes. “I’m sure you’re living a very blissful life outside of work and I’m glad you are, but is that also why you don’t bother with anything else anymore?” 

“Y/N—”

“Miss Y/N,” you corrected, “I’m your boss, so treat me like one.” 

Wide, chocolate brown eyes greeted you in response. It was clear that she was at a loss of words and could only repeat her meaningless apologies a thousand times. “I’m really sorry, Ms. Y/N. It won’t happen again.” 

“You didn’t even let me know that you’ll be coming in late,” you continued and ignored the pitiful expression on her face, focusing on her swollen red lips and her dewy, rosy cheeks. She must have had a really good morning to look like a cherry blossom on a spring day. Was she so preoccupied being all lovey dovey with your ex-husband this morning? Did she sleep comfortably on the same marital bed you used to share with him? Your jaw tensed visibly. “You’re just coming in whenever you want. You don’t respect people’s time. You don’t respect my rules. You don’t respect me.” 

Yes, you were overreacting by taking things too personally and it was the reason why you got up from your seat and bolted out of the conference room upon realizing your unusual outburst. You could hear the clicking sound of your stiletto echoing across the corridor as you stomped towards your office, swinging the glass door open and heading straight towards the ceiling-to-floor window to have some peace of mind. Peace? How ridiculous. How could you find peace? You couldn’t even grasp the fact that your best friend was acting like everything was normal. You couldn’t understand why she was rubbing her relationship to your face as if she wasn’t just a placeholder to somebody’s ex wife.

“Y/N?” Akemi’s voice cut you out of your toxic trail of thoughts—your mouth thinning with displeasure while you didn’t bother turning around to meet her gaze. Breathe. You had to breathe and think rationally. “I…I understand you’re really angry right now, but I was hoping we can have this much needed talk.” 

You could feel her reaching for your hand at the height of your frustration and your defensive instinct led you to angrily swing your arm away, accidentally hitting her cheek as you pivoted on your heel to face her. It took two seconds for your eyes to shift from glaring in frustration to widening in surprise after seeing the small cut your diamond ring left on her cheek. “Are you okay?” 

“Y-Yeah, no, it’s fine,” she insisted with her palm pressed onto the right side of her face. “I deserved it.” 

Good lord. What was happening to you? Despite having all these unspoken rage and unresolved conflicts between the two of you, you would still drop everything and be concerned for her. You would still let your walls collapse. You were the villain that couldn’t stick to being a villain. Why? Why did you feel this way? Was it because you knew she wasn’t technically doing anything wrong? Or was it because you were just projecting your personal frustrations onto her? Was betrayal really the issue here? Or was it the huge possibility that she could in fact be Gojou’s one true love? You had thought of this before, but the same questions in your head never stopped. And never did they stop from invading your headspace as you made your way towards the small fridge to grab an ice pack that you soon offered to Akemi, leading her to one of the couches while finally coming into your senses. 

Yet there was silence and nothing but awkward silence when you two sat at a safe distance from each other. 

“I’m shameless.” She was the first one to break the uncomfortable atmosphere. “I know you’re thinking that and I do agree with you. I really am shameless to even look you in the eye right now.” 

You sighed and looked away, only to keep yourself from the furnace of pain that you had been bottling inside. “Stop. You’re making me seem like a villain right now. I’m tired of seeing myself this way.”

She closed her legs and sat humbly, reaching forward to squeeze your hand. “You’re not. You’re not a villain and you never were,” said the same woman you accidentally smacked a few minutes ago, “I understand why you would feel a certain way towards me. I’d even understand if you hate me so much that you wanna murder me. I’m your best friend and I know about your history with Satoru, yet here I am seeing your ex-husband behind your back. I didn’t mean it. I didn’t plan it. I truly didn’t. Even though you’re not together anymore and I’m technically not homewrecking anyone, I’m still putting us—you and I—in a really awkward position. You didn’t deserve any of that and I’m very sorry.” 

At least, she was self-aware. But looking at the brighter side of things, you were getting calmer now that you were hearing her side of the story, though that didn’t stop you from feeling any less horrible. “I don’t really care who you date,” you claimed, adamantly, “And I most definitely do not care who Satoru chooses to date. We’ve been divorced for three years.” 

“It’s still not right that I’m seeing him.” She let her guilt speak up for her. 

And you let your resentment speak for you. “Then, why him of all people?”

“It’s…” 

“Complicated?” 

“Y-Yeah…” 

You decided to keep a straight face. “How did this happen?” 

Akemi looked as if you had just forced her to be on the hot seat because of the apathy on your visage. “It was a drunken mistake at first and we kinda just…”

“I’m not asking about when you two started fucking,” you replied, bluntly. Something you had never done before in your usual sophisticated vocabulary. “I’m asking when you realized you have feelings for him. When did you fall in love with him?” 

She had trouble finding the right answer. “It just happened. I d-don’t really know. Whenever you asked me to look after him, I guess the bond he and I developed from that made me see him in a different light.” 

You disregarded the pain in your chest and let the volcano explode on its own, because her answer only meant that she was already growing feelings for your ex-husband at the same time you were confiding to her about him. That was the worst part of it all. 

“Why do you like him?” you questioned further, “Despite knowing what happened while I was married to him, why did you still end up falling in love with him? If that’s so hard to answer, then don’t think about us or me or our friendship. Just think about the decisions you made for yourself. Why are you with Satoru?” 

Her gaze found the floor. Hesitance. Guilt. Shame. Those emotions were all dancing in her eyes in a complete roundabout. While she took a moment to fully reassess her decision, you weren’t sure if you deserved to still feel hurt when she gave you an honest answer. “When I met Satoru, I didn’t meet the toxic, cheating ex-husband that he was known for,” she said, slowly, “I met a man who holds such a high respect for his ex-wife, adores his son like his greatest gift of all, and values his marriage more than anything else in this world. I met a vulnerable man who isn’t afraid to open his heart to strangers. A man who gave me emotional support even when he’s the one who needed it the most. I… It’s hard to explain, but…” 

Was there really anything left to say? Her point was clear, and your silence while she was speaking was more so because you were trying not to let the tiny pricks in your heart affect you further than it already did. The fullness of her voice and the way her eyes shined when she talked about him were enough to tell you that your best friend had truly fallen in love and you would be cruel to take that away from her. Even from him. They would not have been involved in such an intimate relationship if there had been no attraction between them to begin with, so then… Why did it feel like you were being cheated on? She was no Sera, and he was not the Satoru that only used you for his corporate ambitions. It was just Akemi and Satoru—they were each other’s right person at the right time. The only thing blocking their path to a loving relationship was you. 

You. The irrational and spiteful ex-wife. The ex-wife who always played the ‘victim card’. The selfish ex-wife who wanted all the good things to only come her way. 

Well, god be damned, because you were beginning to confuse yourself with the version of you that wasn’t even remotely like you at all. She was just a mirrored image of yourself that you thought people perceived. 

“You can do what you want.” The moment you spoke again, you were already creating a huge wall between you and your best friend, making sure that there were boundaries that none of you should ever cross now that she had chosen to be with someone you had sincerely loved in the past. It may sound like you were letting go, but truth be told, you just didn’t think that you even had the option to hold onto anything. Satoru wasn’t yours and you weren’t his anymore. You were two individuals living separate lives. “If you wanna be with him, that’s your choice. I don’t plan on intervening. It just… just really surprised me that you didn’t have the decency to tell me at all.” 

Akemi nodded, apologetically desperate. “I understand how you’re feeling and I’m sorry. I really, truly am sorry, Y/N.” Her voice and her countenance did show the genuineness in her plea to be forgiven, but you were too numb to feel anything else. “I hope we can stay friends despite everything.” 

How could you even stay friends in a situation like this? 

First option was to keep pretending that their relationship wasn’t bothering you. Second option was to focus on your own relationship with Toji to the point where everything else just didn’t matter anymore.

Yeah, you thought. You could certainly choose the latter. 

“Our friendship isn’t my top priority at the moment,” was your straightforward response to her, “I wanna focus on my son and his relationship with his father. That’s all.” 

Any regular person would have thought: ‘Wow, Y/N. You handled that well.’ ‘You’re so mature.’ ‘You’re a lot calmer than we expected.’ The thing was, you really did think that you had been way too calm about it. In spite of the scene you caused at the conference room, or the dramatic exchange you had with Akemi in your office, you still handled it much better than one would think. In TV shows or movies, the ex-wife would have dragged the best friend to the ground, slapped her face, pulled her hair, started a nasty catfight, and called her all the terrible labels you could think of. Look, part of you wanted to do that. And the other part of you—the sympathetic, altruistic part of you—thought you shouldn’t do that. You would only look pathetic. 

Of all the negative things Satoru had made you feel over the course of your failure of a marriage, this aftermath was probably the toughest. 

You just weren't in the right state of mind to justify why. 

You also couldn’t justify why you had been looking for unhealthy ways to cope with stress and anxiety. If anyone from your family saw you standing at the smoking area near the parking lot right now, they would have given you an earful of how you must be out of your mind for even putting a cigarette stick between your lips. How exactly could tobacco be good for you? You would say, first of all, that nicotine does in fact cause pleasant feelings to distract you from unpleasant ones. You couldn’t find any other way to relax your mind any faster than one cigarette stick could. Besides, staying in the office and seeing Akemi around was getting too suffocating and you couldn’t afford to have your negative mood lingering in your mind for the rest of the day. One stick wouldn’t hurt. Another one wouldn’t, too. And another one should be fine, right? 

“What the hell do you think you’re doing?” 

The irony. You didn’t even have the time to recoil before the main cause of your stress showed up in front of you, frowning after he snatched the cigarette stick out of your lips. He was quick to throw it to the ground, stomp on it like he would do with your heart, and give you a questioning look that made you scoff at the ridiculousness of this situation. This could be a dream for heaven’s sake. Or a hallucination. There was no way Satoru Gojou would be standing right in front of you just as you were thinking about him.

“Since when have you been doing this?” he questioned again, holding your wrist this time to make you realize that his presence or this interaction wasn’t just a figment of your imagination. It would have been better that way, but the reality was, Satoru was there and he wasn’t the least bit pleased. “I know you’re mad at me and this isn’t the right time for me to chew you out like this, but…” he paused, taking your cigarette pack. “I can’t believe you’re fucking smoking right now, Y/N. Did you get this habit from Toji?”

Okay. Gojou could be way out-of-line sometimes, but this was the apex of it. 

“Don’t bring Toji into this,” you snapped back, shooting him a glare that could easily kill. “What are you doing here?”

You could see how deep his inhale was just by the loudness of his sigh after it. His face showed a combination of yearning, regret, frustration, and pity as if he was deciding which emotion should dominate him more. But among the multitude of emotions that were drowning him right now like a tidal wave, he looked all the more exhausted. Whether it was dealing with you, trying to make amends with you, or simply being around you—you could tell that he wanted to drop his constant need to care for you because it was beginning to tire him out. 

He didn’t really answer your question, and instead, asked one of his own. “Are you smoking because of stress?” he asked, trying to mask the sympathy in his eyes. “It’s bad for you. Set a good example for Sachiro.” 

You’re bad for me, you wanted to say. Why did it even matter to him, anyway? You were nothing more than just a mother to his child. Anything outside that role was completely not his business anymore. The fact that he was even within the vicinity of your office was ridiculous, because you were already having a bad day and his presence was adding further into it. “Don’t you dare talk about setting a good example to my son like you’re so righteous yourself.” 

“Y/N, come on.” He reached for your hand once more as if trying to show how much he cared or how worried he was with what you were doing to yourself because of him. “I don’t want you to—”

“Keep your fucking distance, Gojou. You’re not in the place to give a damn about me anymore,” you raged, withdrawing your wrist and breathing heavily as you tried to keep yourself from further exploding. You would have. You were so close to cursing him off, but you saw the flash of pure shock in his eyes, and that was how you realized what you just did. All these violent reactions, these unusual outbursts—these were not you. This was not the meek, soft-spoken ex-wife that he was once married to. 

“Toru?” 

Unfortunately, Gojou no longer had enough attention span to listen when he looked away, only to turn to his new woman with a genuinely worried expression painted on his face as soon as he saw her coming out of the building with a hand on her cheek. You realized that he was actually here to pick her up and was doing everything that a caring boyfriend would; checking every inch of her face to see how bad she was hurt and asking her what happened and whether she was okay. You didn’t know how to react the moment he turned back to you with his tired, yet passively accusatory eyes. “Did something happen?” 

You knew that his question actually translated to: ‘Did you slap her?’ With your thorough knowledge about his acquired trauma from physical violence, you felt the sudden need to clear your name, but you didn’t know if you should be grateful that it was already your best friend who did the part in doing such. “Nothing happened. It was an accident.” Her tone was almost begging before she started tugging his arm. “Let’s just go, please.” 

Satoru didn’t want to let it go, but decided that it was best to just leave it be as he glanced at you with a slightly detached gaze. “I’ll see you in a couple of days,” he reminded, referring to the dreaded New York trip together with Sachiro. 

A conflicted look from him and an apologetic gaze from her. That was all that you received before they got inside the car and left you alone and miserable in that parking lot. You watched his car fade into view with her on the passenger seat and him probably holding her hand as he drove through the street. Just when you thought you could actually stomach the sight of him and her together, it would be a big fat lie to say that it didn’t sting. It stung worse than the times he ran after Sera than to stay behind with you. Worse than when he used to treat you like a mistress rather than a wife. 

You must be going crazy, indeed. Who in their right mind would cry over her ex-husband in the middle of the parking lot? Why would you even shed tears when you were the one who wanted him to find someone else and move on? This was becoming a never-ending loop because you were letting yourself be affected by it. It shouldn’t be that way. Never. 

“Toji.” You were doing your hardest to conceal the weakness in your voice as you pressed your phone into your right ear. “I-I need you… right now. Please.” 

“Hey, I was just about to pick-up Sachi from daycare. Is everything okay?” 

Wiping your eyes, you looked at the dull skies wondering if the universe was trying to reflect all these emotions running inside of you. “Yeah… Can you come soon?” 

He didn’t really hesitate to answer, quickly understanding that he had to drop everything else right now and be with you. “Alright, I’ll be there.” 

Satoru was conflicted, but he didn’t know what exactly made him feel that way. Was it because he saw you smoking in the parking lot? Or was it because he could tell that you gave Akemi a tongue-lashing after catching her half-naked at the penthouse a few days ago? Either way, both options were not very you. And he couldn’t understand why you were slowly starting to look less and less like the person he knew, which was confusing on his part because you had been adamant on telling him to forget about you. You were rigid on your decision to not let him enter your life as your husband for the second time around. He told you he still loved you, but you said you loved another. He told you he wanted to work things out and make your family complete again, but you said you were already doing that with someone else. Gojou knew his hands weren’t clean and the reason you may be acting that way was because out of all the women he could have been with, it had to be Akemi Hirai. Your best friend. Your confidante. Your business partner. She was a territory he shouldn’t have crossed, yet he did. 

But, at the same time, she was the only person who had been there for him during his lowest. She was the company he needed when his heart was the loneliest. He couldn’t even remember the amount of times she came to his aid when he was crying over his memories of you, memories that he could no longer hold onto. Akemi brought peace to his heart, and if there was anyone else he could be with, it would be her. 

It was becoming more and more clear to him how he felt about her. 

Although, voicing that out loud was a different story. Keeping it in his thoughts was for the best because he didn’t want to lead Akemi on. She didn’t deserve that nor did she deserve to feel like a substitute for someone else. He wanted to be a hundred percent sure about being with her before he could fully confess his real feelings for her. It could still develop through time, perhaps far better and more passionate than what he was sharing with her right now, but until then, settling for what they had at this moment in time was for the better. What was important was that both parties were clear about diving into this relationship. 

He wasn’t ready for commitment and she understood that. She was willing to wait for him. She was helping him move on in the least painful way. Where else could he meet such a person like her? 

She was gentle, motherly, sensitive, and intuitive. She was classy and sophisticated. She knew how to dress nicely. Her nails were always clean and pretty. Her smile was very charming. Her laugh, endearing. She was the perfect woman anyone could have. 

“Why’d you suddenly want to go to the mall?” she asked, intertwining their hands together as she looked up at him with her beautiful doe eyes. Her question made him cut out of his trance, remembering that they were strolling around the galleria. 

He touched the small wound on her cheek as if stroking it could make it heal faster. “Nothing,” he said. “Just a last minute idea.”

Truthfully, Gojou wasn’t sure why he had brought her there. All he knew was that he had a lot going on in his mind while he was driving through the city and the next thing he knew, he was already pulling up at the galleria out of his natural instinct. But since they were already there, he might as well buy her a little something. Anything. And then his eyes caught sight of Chanel as if the high-end boutique was pulling his feet with such gravity that it led him to go inside the store while hand-in-hand with the woman next to him. 

“Mr. Gojou, how are you?” 

Right. The staff knew him so well, especially for the amount of times he had been there with his ex-wife when you two were still married. 

“Are you looking for anything specific?” One of the familiar ladies that used to assist you approached him with a lingering stare towards Akemi. “Perhaps for your…?”

He cleared his throat. “Yeah, can you… uh,” he turned towards the rack of tweed sets, “Do you have any new collections?” 

“Yes, absolutely,” said another lady, “Right this way, sir.” 

It was easy to notice how the staff were exchanging glances at the sight of Satoru and Akemi together, but his mind was far too distracted by the nostalgia of being in that place alone to even care about his surroundings. All he did was look back at Akemi and encourage her to try out the newest collections that they had, thinking that she was oblivious about what was going through his head. “You go and pick whatever you like.” 

Although she was clearly not used to it, Akemi did eventually try on some of the outfits he specifically had chosen for her. They were Chanel’s signature tweed sets that he always found to be very elegant, and he definitely wasn’t wrong that they would suit her when she came out of the dressing room to show him how the clothes wrapped her small frame perfectly. 

He could see your smile through her face, your excitement when you tried the outfits on, and the shine in your eyes when you looked at yourself in the mirror. Except, Gojou had to remind himself that you weren’t her. That his mind was just messing with him. 

No, this was wrong. Why was he thinking about you while he was with her? 

He had to have some sort of distraction. Something so tangible that all of his senses would go numb. 

The one way he was able to overcome that dilemma was by sharing yet another steamy exchange with Akemi later that night. He couldn’t remember who initiated first, but it must have been the equal desire that they had for each other when they dove straight into a heated makeout session the moment they stepped inside his bedroom. One thing led to another. First he was kissing her lips, then her collarbones, then her inner thighs—devouring her completely with his lust-driven actions, doing the most by pleasuring her body using his own. 

She was a giver just as she was a receiver. Not that he didn’t expect her to be so experienced when it came to sex, but she definitely knew what she was doing without any guidance from him. Perhaps he just wasn’t used to it anymore. Perhaps he had just forgotten how it felt to have sex with someone who didn’t rely on him to initiate the next steps they should do. Fuck, he couldn’t even remember the last time someone stared at his eyes while putting his hardened member inside her mouth the way she did. She knew her power over him while at his most vulnerable state, ruining his masculine ego and destroying it with her own feminine pride. 

And in the midst of their intimate session, Gojou was zoning out while he was sliding a condom across his shaft, ready to enter her from the back. His mind was giving him a flash of memory, not a distant but recent one from two days ago.

“I still can’t believe you did that, Mom. You’re being ridiculous.” 

His mother wasn’t exactly showing the slightest hint of regret on her face despite knowing full well that sending the custody claim almost made you lose your mind. She was keeping a straight face as she sat on the barstool next to him, taking a sip of wine from her glass while he, on his own, was downing a glass of scotch. “She had it coming.”

Satoru sighed his frustration away. “Don’t do that again or today’s the last time you’ll ever see me.” 

“What are you talking about?” His mother frowned. “Who was there for you when you were trying to end your own life because of the lies she told you, huh? You’re feeling bad for her now, but did she feel bad for you back then? You missed three years of your son’s life because she was being too spiteful towards you.” 

He had never met someone more stubborn than his own mother, but maybe this was a clear sign for Satoru to realize where he must have acquired that one similar trait of his. After all, people always made it seem that he was more like his dad even though he despised being compared to his father. To say that his mother was a complete angel was a lie. But neither was he. “Whatever, just don’t… Just leave Y/N alone. She’s still the mother of my child and I don’t want us to keep fighting. At least, for Sachi’s sake.” 

His mother finished her glass of wine before turning the stool towards his direction. There was a minute of silence that passed between them before she spoke again. “I just don’t want you to get back with her, darling. You two are toxic together.” 

Funny, because he could say the same thing for her and his father. “Well, it’s not gonna happen now. Y/N’s gonna hate me forever.” 

“What, ‘cause she rejected you again?” 

“No,” he countered, shaking his head and chugging all the remaining liquor on his glass. “She knows about the thing I have with Akemi now.” 

Her mouth fell open, gasping as she did so. “Y-You… and Akemi? Are you together?” 

Satoru expected this reaction from her, but didn’t think she would actually be more fixated on his new relationship than the effect it would bring on her ex-daughter-in-law. “It’s not something to be proud of, Mom.” 

“Well, I’m proud of you,” she still stressed that fact, “It’s nice to hear that you’re finally moving on, Satoru. Y/N is not good for you, but I know Akemi will be. I like her and I know she’ll make you a lot happier than Y/N ever did.” 

“You’re still awake?” Gojou let out a yawn as he felt the heaviness of his eyelids telling him that it was time to sleep. He tried checking the time on his phone, but realized that he still had the photo of you and Sachiro as his lockscreen. He wasn’t planning on changing it anytime soon, but considering that Akemi saw it, he was expecting that she would have something to say, yet nothing came out of her mouth. She simply stayed silent while laying on his chest, letting him touch the slope of her naked back as she slightly raised her head to meet his eyes. He had already closed his phone and placed it back on the nightstand. “What, did I not tire you enough?” 

“Shut up.” She hid her reddened cheeks and smiled on the crook of his neck. Her hand was placed on his chest, fingers tracing his collarbones. “No, I’m just thinking about how you’re gonna manage New York and all.” 

Satoru’s breathing was still for a few seconds, keeping his eyes glued on the ceiling as he held her on your marital bed. “You’re scared that the infamous cheater is gonna cheat on you or something?” he joked, a distasteful one, but still meant to ease whatever was burdening her mind. “Not gonna happen even if we’re in an open relationship.” 

“That’s not it,” Akemi quickly replied, denying his claims, “I’m more like hoping that you’ll be patient with her. She gets angry a lot these days and we know we’re the main cause of it, so please. Please don’t try to argue with her, okay? If she says hurtful things, learn to understand her.” 

He wrapped his arms tighter around her smaller frame. Gojou was certain that he was about to doze off soon now that he had closed his eyes and let the exhaustion pull him into a good night’s sleep. “I won’t,” he spoke his words slowly, drifting off to dreamland, “I won’t make her angry.” 

“Okay.” He felt her lips kissing his jaw just before the both of them gradually matched the calmness of each other’s chest. One heart, one soul, two bodies.  “Good night, ‘Toru.” 

…

…

…

In the middle of his sleep, he mumbled, “Good night, Y/N.”

On the other side of the city, you woke up in the middle of your slumber, facing the handsome face of your fiancé, Toji Zen’in, who had already drifted off to dreamland while holding you in his muscular arms. No wonder people were jealous of you for having such a refined man like him in your bed every night you go to sleep. The thing was, you had no reason to feel discontented with your life since you already had everything. You were wealthier than the average person, you ran a business that you were passionate about, you had an adorable son who meant the world to you, and you had Toji. There was nothing else you could ask for. And if by remembering Sera’s words back then, you would be selfish to ask for anything more because others didn’t even have half the fortune you had. 

So, in that sense, you should be happy. 

You had to be happy. 

You were happy, right? 

“Go to sleep,” whispered a half-awake Toji, stirring from his sleep as he held your waist tighter like you were his comfort pillow. “You alright?” 

Sighing inwardly, you traced the scar on his lips. “You’re so gorgeous.”

His lazy, boyish smile came into view. “I know that,” he joked, closing his eyes as if succumbing into a few more minutes of sleep. “Don’t tell me you’re turned on right now ‘cause I can go all night. Doggy. Missionary. Cowboy. Reverse cowboy.” 

Were you? Maybe a little. And maybe you had to have a distraction from your ‘source of happiness’. 

“That’s very naughty of you, Mr. Zen’in,” you replied, cheeks heating up from his vulgar words. Your hand was finding its way to his toned chest, while his were traveling to the curves of your waist and hips. You could feel him angling his body to make sure he had access to slide your underwear just a little above your knee, gliding his hand along your thigh before letting his fingers touch your sensitive bud. “T-Toji—”

A smirk appeared on his lips. “Hm? I thought you wanted this?” 

You nodded, taking a deep breath. “Y-Yeah, I…” There was no use holding back from moaning because his fingers knew how to move perfectly well, playing with your clit in circular motions before sliding two of them into your entrance. “...Fuck.”

“Feel good?” His hot breath tickled your neck, moving his mouth from your collarbones down to the valley between your breasts. “Wish you knew how delicious you are.” 

Another moan, much louder this time around, escaped your lips when he attached his mouth onto your breast, sucking the round mass with his tongue doing God’s work. You were so high into sexual desire that your back arched on its own, dominated by the pleasing sensation all over your body. You could barely even respond to him when he started asking why your mood had been so down when he picked you up after work or why you still wouldn’t tell him whatever happened back there. 

“It’s nothing,” you replied, disregarding the painful encounter you’ve had with your ex-husband and your best friend. “...Just work stuff.” 

As you closed your eyes, you could feel Satoru’s fingers entering deep inside of you, deep enough to have reached your g-spot and have you moaning wildly. It felt unreal. It felt goddamn out of this world. But since Satoru was familiar with every inch of your body, his touch alone could easily send you to seventh heaven. He was heavenly. He was saintly. That mesmerizing gaze of his paired with his sky blue eyes and messy white hair. His beautiful, beautiful face, watching you beg for him to do more. More. More…

“Satoru…”

The intense feeling suddenly stopped, awakening you back to your senses as you opened your eyes and saw the dark, animalistic gaze of Toji Zen’in. “What’d you say?” he asked in a deep voice. 

Out of panic, you slightly pulled away and shook your head. “N-Nothing. What did I say?”

“I thought I heard you say his…” he trailed off, pulling his fingers out of you and instead, placing a tight grip on your hip. “Did you?” 

“No, no. Not at all.” Your voice came in a hushed tone, looking at his eyes intently. “Why would I do that?” 

He let out an exasperated sigh, falling back into the bed with one arm under his head. “Don’t play games with me, Y/N.”

Desperation led you to climb on top of him, sitting on his crotch before encasing your lips with his soft ones. “I’m not,” you mumbled, kissing him again. “I never did. I promise.” 

Yet, despite your attempts at inviting him for an open-mouthed kiss, he had already lost the interest to engage in sexual activities with you. He didn’t say anything nor tried to argue about the shit that you said, but he did stay silent for a couple of minutes, simply holding you on top of him without another word to utter. It scared you to think what was going through Toji’s mind, but this was also all your fault. Why, in the first place, did you even let your mind imagine that white-haired toxic ex-husband of yours when you had Toji Zen’in in front you? 

Perhaps in this relationship, you were the toxic one. 

You were the poison that could kill the life out of the man who only wanted to love and heal you. 

“Toji, I’m sorry…” 

He held his breath. “Should I be concerned that you’re going on a trip with him?” 

“No, it’s…” Pulling away, you gave him a look of combined sincerity and denial. “We’re just gonna fix Sachiro’s papers, you know that. We won’t even be staying in the same room.” 

Fixing Sachiro’s papers. Dealing with his dual citizenship. Changing his last name to Gojou. Solidifying your son’s identity as the son of Satoru Gojou. That’s all there is to it. All the technical matters. 

“Is he staying at a hotel or are you letting him stay at your apartment in Manhattan?” he asked, although there was no hint of suspicion in his voice. Or at least, he must be good at hiding it. 

You chose to be honest. “I have to let him stay at my apartment,” was your answer, leaning your head on his shoulder. “Only because Sachi wants his dad around all the time. We’re just trying our best to co-parent.” 

Toji’s dry humor took over. “You sure you’re not gonna let him fuck you senseless?” His tone was laced with resentment. “And then you’ll come home to me crying about how he got you pregnant for the second time. You’d better kiss our marriage goodbye if that happens.” 

“What kind of person do you think I am?” you retorted, annoyed by his word of choice as if you were a cheating scumbag. “If he’s gonna get someone pregnant, that won’t be me.” 

His eyes sparked with curiosity. “What do you mean?” 

Deciding between telling and not telling, you figured that the latter would only cause more drama to bounce back at you like a boomerang. “He’s with Akemi.” 

It looked like Toji didn’t hear it right. “Akemi? How’d that happen?” 

“I don’t know what kinda relationship they have, okay?” you snapped, no longer wanting to keep up with this topic further. “I just caught them. They said they’re seeing each other, but it’s complicated or whatever—I don’t really give a damn. But he’s with her is all I know.” 

Toji went silent for a few minutes, unable to determine whether he should find the situation pitiful or humorous. One thing for sure though, was that he found it unbelievable. “That son of a bitch,” he muttered under his breath, smiling in disbelief, “So this is what’s ruining your mood these days, huh?” 

Your eyebrows furrowed in response. “It’s not.” 

“Your ex-husband slept with your best friend. Yeah, I’d be mad, too.” His comment wasn’t really meant to irk you, but he successfully did so. Minus the intention. “Getting mad is understandable, getting jealous is questionable. Which one are you?” 

Fuck it. “I said I’m not jealous. Will you stop now?” You sunk yourself under the covers, turning your back on Toji. “I don’t wanna talk about it.” 

Now that he knew and you saw his reaction, you wondered what it would be like if Gen and Ian knew. Or if your dad knew. What would they think of Satoru? What would they think of Akemi? No, nevermind that. What would they think of you? Another fool in a deck of cards? Another game that was played with? 

You didn’t want to know. 

Ideally, you and Satoru really shouldn’t have gone to this New York trip together as if your family was still intact, because as much as you wished that that was true, you were far from that. You were only playing house for the sake of your son, but that also meant putting you in a painfully awkward situation together as ex-spouses. He had a girlfriend back home and you had a loving and loyal fiancé who proved the whole word that he was loyal to you. And although your respective partners were supporting the whole co-parenting situation, you knew by yourselves that this was nowhere to near to being comfortable for them, too. 

“Everything okay?” You heard the familiar voice of your past, only to see his dull, blue eyes taking a peek at you. 

“Yeah,” you replied, almost inaudibly. You just boarded the plane while Satoru was talking to the pilot, and found your spot on one of the beds in his private jet. It took a few minutes for him to get to where you were now. “Why?” 

He shrugged, eyeing a sleepy Sachiro next to you. “Just wanna make sure you and Sachi are comfortable.” 

You didn’t know what else to say, so you just looked back at your peaceful son who was hugging his elmo plush like the cute angel he was. Even though he was growing so fast, you could still remember how he was just as small as a puppy in your arms when he was first born. The memory of it caused you to press your lips on his forehead, caressing his soft, white hair. At some point while observing the scene, your son’s father thought it would be a good idea to slide the blanket further up your shoulders, acting as though he was only doing it to keep Sachiro warm. And later, he sat on the reclined airplane seat, drinking the coffee that was served to him by the stewardess. 

It was crazy. 

Crazy that Toji could be lying next to you and you would feel nothing. But Gojou was meters away from you and your mind was on a never-ending race. 

Just before noon, the airplane landed safely at JFK airport and Satoru’s driver took you straight to Central Park Towers, treated like a V.I.P. by security just because your ex-husband was Japan’s third richest person and second most influential businessman. At times like these, you would almost forget the power Satoru held even before he was the chairman. You two were almost royalty. Now that he was leading the Gojou Group, his reputation only grew more despite the scandal of your broken marriage. He knew not to share his relationship publicly anymore nor did he expose Sachiro to any of his social media. It was a mutual decision for you to keep your son away from the spotlight knowing the scrutiny and the lack of privacy that would enter your lives once again—all the unnecessary noise, the unwanted comments, the unruly attention. Besides, for safety reasons, Sachiro had to be hidden from the public since he would become the sole heir to his father’s conglomerate, inheriting his parents combined assets that could one day make him the richest and most sought after bachelor in Japan. 

“Mamaaa!” A lively Sachi came running to you as soon as he entered the lobby of the apartment suites, his father following him behind. 

“Careful, baby!” you said, standing at the lobby while talking to your housekeeper, “You might trip.” 

Satoru decided to carry his son after noticing your worried expression and immediately walked towards you. He was all smiles as he looked at Sachiro’s cheerful blue eyes. “He seems a little excited, isn’t he?” 

“He lived here for almost three years,” you answered, signaling a quick ‘thank you’ to your housekeeper before guiding your boys to the elevator. “He must’ve missed the place. Did you, Sachi?”

“Yes, mama~”

It was a little bittersweet for your ex-husband, though. Especially the moment he stepped inside the apartment, looking at every corner and realizing that it was the same place you had lived in back when he was suffering from emotional distress on the other side of the world. This apartment was where his own child grew up in and he had no idea he had even existen then. Not only did that make you a terrible ex-wife, but it also made you a heartless mother. You had separated them and now you were taking him to the place where you had his son hidden from him. 

That wasn’t your intention. That was never your intention. 

“I’m glad you chose a nice place,” he complimented, acting as casual as possible. “Does your father own this place or?”

“Gen loaned it to me,” you said, holding Sachiro’s hand while letting Satoru follow you closely. You stopped at one of the guest rooms and urged the tall man to feel at home. “You can stay here for the meantime.” 

“I don’t wanna make things uncomfortable for Akemi.” He looked away, avoiding your eyes. “I can just stay at a hotel—” 

“Dada!” His mini-me tugged at his hand along with yours. You already knew that those puppy eyes would look back at the both of you. “Sachi wants Dada to stay.”

Frankly, you weren’t upset a while ago, but since he had to bring up Akemi and make it seem like her feelings were his priority, you lost all the will to be kind. Was their relationship that deep for him to act like such a loyal, righteous partner? Where was that same loyalty when he married you? “Do whatever.” 

Noticing the tension between his parents, Sachiro’s eyes started to well up with tears and that was all it took for you two to completely focus your attention back to your 3-year old. 

“Sachi…” Satoru tried to reach for his son, but you (spitefully) beat him to it. 

“It’s okay, my baby. Don’t cry,” you comforted your son, picking him up and carrying him in your arms, “Daddy will still visit you every day even if he's staying at a hotel.” 

Satoru, as guilty as ever, shook his head and wiped his son’s eyes. “No. I’ll stay here for Sachi, okay? Don’t cry anymore.” 

It felt like hours sitting on that enormous sofa, staring at the television screen even though your mind was miles away. You had already texted Toji good night and reassured him that everything was fine, but you still couldn’t stop thinking about what he was doing back home. Sachiro had fallen asleep almost half an hour ago, and how you wished you could also enjoy your slumber while snuggling under those heated blankets, but how could you? How could you be comfortable in the presence of an ex-husband who was coming out of his room, freshly showered in his low-waisted sweatpants and tight-fitting black shirt? Not to mention how he was obviously flexing his arms while drying his mop of messy, white hair with a towel. Ridiculous. A little seductive, but definitely ridiculous. 

“Still up?” His sky blue eyes met yours as soon as he looked up. 

You adjusted your position on the sofa and leaned on the corner, pulling a small cushion to place above your thighs. “Can’t sleep.” 

And the night went on just like that. You, sitting on the couch. Him, sitting on the other end as if going near you might suffocate him. It didn’t help that the silence was beginning to be too uncomfortable. You couldn’t tell what he was thinking of. Perhaps Akemi? Perhaps you? You doubted the latter. 

“I think…” You cleared your throat to escape from the awkward tension. “I think I’m gonna go for a night swim. You can go to sleep next to Sachi tonight, just make sure not to wake him up.” 

Satoru’s curious gaze trailed on you as you got up and tightened your robe. “It’s a little too late at night to go for a swim, no?” 

You couldn’t even face him as you responded. “I need to clear my mind off some things.” And by things, you meant him and this whole mess of a situation that you had put yourselves together. Two divorcees staying in the same living space wasn’t exactly a brilliant idea to begin with.

“Want me to join you?” asked Satoru, and he himself could not believe he asked that question. He may have asked it out of his innate care for you, probably worried for no damn reason. What he didn’t realize was how wrong his suggestion was, especially that you two were dating other people now. 

If only you were such a cruel person, how ironic would it be if you allowed Satoru Gojou to join you for a quick night swim? 

How ironic would it be for you to feel each other’s warmth under the crystal pool, getting carried away by the romantic lights that lit the city? 

How ironic would it be if the intense sexual tension ended with you doing things under the sheets, completely disregarding the fact that the both of you had respective partners who were overthinking this exact NYC trip?

How ironic would it be if, for once in your life, you became the cheater? 

Thankfully, you didn’t have the mindset of a cheating person. 

However, it was Satoru who took back his initial offer. “Never mind. Forget I even asked that,” he muttered, sounding annoyed more so to himself rather than at you. 

You offered a nonchalant shrug. “Okay.” 

And as you were heading to the poolside, you could sense Gojou’s presence behind even though he just very clearly rejected the idea of going on a swim with you. He was still the same confusing man that you married before. Only now, he was ten times worse. “Wait, Y/N.”

“What?” You turned around, annoyed at his push-and-pull behavior. At this point, you didn’t really care what he was thinking of anymore. All you did was to take off your robe, leaving yourself with only your underwear on before you slowly got down on the pool. 

Gojou, on the other hand, was ridding himself of his shirt and sweatpants to join you in the pool with just his boxers on. What even was this situation? You two had that same question in your head despite swimming at the edge of the pool to stare at the cityscape. “I only asked to join you because I wanted to talk. That’s all.” 

You wanted to laugh at how he was clearing his intentions to you. 

“Why do you sound defensive around me?” He couldn’t see it, but you were rolling your eyes as you leaned against the pool coping. “I never knew Akemi would be the jealous type.” 

Satoru looked surprised by your claim, seeming as though he didn’t recognize the kind of person you were anymore. You were never this unreasonably sarcastic nor acidic with your words during your marriage even at the height of his affair with Sera, yet you had just become the worst version of yourself. “She isn’t,” he muttered, finding his spot next to you, “But I don’t wanna give her a reason to be.” 

You huffed. “Don’t get ahead of yourself. You make it sound like I’m gonna make a move on you or something.” 

“I never said that.” 

“You were thinking about it.” 

“Says who?” 

What is it about Satoru Gojou that makes him so irritating? Was it the way he talks? The way he thinks he’s always right? The way he acts like he’s such a clean person? 

“Please,” you retorted, bitterly. “Toji isn’t comfortable having you around me, either. Just so you know.” 

“Can we just—” There. His last string of patience finally snapped and his true colors came to show when he grabbed your wrist and made you face him. The spiteful Satoru. He was back, even just for a second. “Y/N, I’m not trying to argue with you here. I’m trying to talk to you like a civilized person. You’re the mother of my child and I respect you. I’d still care for you and will always protect you, but I want you to at least act like a fucking person around me. You’re a grown woman.” 

Wasn’t it bad that he, of all people, was basically telling you to grow up? Memories of your marriage and all the back-and-forth arguments that you had with him flashed before your eyes. He should be the last one to say such a thing. “You’re the one who’s been crossing the fucking line with me since day one, Gojou. Don’t tell me to—”

“And do you wish I had just killed myself for you to forgive me?!” The ridges of his neck became prominent, making his anger much visible now. He was staring down at you intensely, backing you against the edge of the pool, trapping you in between his arms. “I’d have probably done that. But you…You did unforgivable things to me and look how easy it was for me to forgive you.” 

You looked away, not trying to have this conversation again. Not trying to have your guilt eat your heart out. Maybe your behavior really had become too much and it was about time you take a step back and realize how ridiculous you had been acting because no way was this man trying to make a better point than you. 

“I slept with Akemi, I know. She’s your best friend, I fucking know. But I never did that to get back at you,” his voice bore so much authority in them. “I begged on my knees just to be with you again. Swallowed my pride just for you to be my wife again!” His breathing became ragged. “But you chose to move on. You said you love Toji. You said you’d be happier without me, so why don’t I deserve to be happy without you?” 

The inability to speak wasn’t because you were at a loss of words. The problem was choosing the right ones. Words that wouldn’t put you in a disadvantageous position. Words that wouldn’t make you look like an unreasonable person. 

“You wished me well when you first found out about Akemi and I. You said you don’t care who I choose to date even if that choice is her,” he said, much calmer this time. He was placing his forehead against yours, body pressed against each other. “If that was true, then why are you still so angry with me?” 

Your heart raced as you locked eyes with him. His eyes were the same kind of blue that reflected off of the surface of the pool. Anyone could easily get lost in it, but you knew where to place yourself in order not to. “I’m… not angry…” 

“Baby, you and I both know that’s not true,” he said with a serious gaze, lifting your chin with his hand. 

But you swatted it away, averting your eyes. “Don’t call me baby. You’re being ridiculous.” 

With a loud sigh, Gojou gave up and simply placed his forehead on your shoulder, letting you feel the weight of his head and the warmth of his breath. “If you were still my wife, I’d have kissed you right now,” he declared, breathing heavily as if stopping with all of his will to do what he just said. “I’d touch every inch of you, tell you how much I love you, carry you back into that room, and make more beautiful babies with you…” 

“Satoru,” you warned just as he pulled away, smiling despite the sorrow in his eyes. 

“…But I won’t do that. I’m not gonna do that,” he claimed and sounded like he was convincing himself rather than clearing it up. “Akemi doesn’t deserve a partner who can’t move on from his ex-wife, so I’m doing my best to forget about you.” 

Your breathing took a halt. You weren’t sure where those tiny pricks in your heart came from. Toji needed the same. He deserved a wife who wasn’t pining for her ex-husband. Satoru was just being true. 

“Then, forget about me,” you gave a barely audible reply. 

Gojou pulled away and kept his distance now, showing that he was indeed trying to stick to his words. “I will.” 

Why did it hurt when it shouldn’t have? 

“Good.” 

He looked at you with eyes that carried a million emotions. But what was most visible was him seeing the light, probably realizing that he truly was doing the right thing and that he was proud of himself for being able to resist you. Because then, that only meant he was only a few steps away from the path of moving on. That if he could let you go, then he could live a better life. 

It only made sense why he pulled that little stunt back there—being close enough to you was probably his way of differentiating how his body reacted to you versus how it reacted to Akemi. And now that he was able to determine whatever difference that might be, it would be easier for him to know what exactly to avoid. 

After all, you two would be spending the rest of your lives as a present mom and dad to Sachiro. Co-parenting was your only connection and the only way to make that work without falling for each other was to rid yourselves of any kind of attraction towards one another. 

Good for him. 

“Let’s be good parents, Y/N.” Satoru looked at you from across the pool. “Let’s set a good example for Sachi and show that divorced parents can still be good parents. Let’s not be toxic to each other, especially not in front of him.” His words were coming from his personal experience and as you knew the whole history behind the mess within his family, you were truthfully considerate of his words. His traumatic experiences were what shaped him to become the problematic man you once married, and he was doing his best not to let his own son be the same. “I’ll provide Sachiro with everything he needs and I’ll always be present in his life, so please let me have as much time with him as possible. I’m making up for the three years I lost with him.” 

You nodded. “I don’t have a problem with that. 

As the established relationship you had with Gojou became more professional and strictly transactional, the distance between you two also grew more and more. There was no longer any space for love and intimacy. There was only familiarity and acquaintanceship. 

“Go to sleep soon,” he said without sending another glance your way, climbing out of the pool and reaching for his clothes, “We have a long day tomorrow.” 

[brf-rumortrackinganon]

The rollout of her products seems so manic and strange. I know you said you always thought she was going to release everything just ahead of the new podcast, but it still feels very rushed. I don’t understand why she sent those giant gift boxes and is having people post unboxing videos for products that are not available. I guess I also don’t understand why she sent a bunch of celeb friends strawberry jam a year ago when there wasn’t any actual product for her to sell. Do you think we’ll see a restock soon? That timing could be pretty telling…

The timing for a restock will absolutely be telling. If it’s pretty soon - like in the next week or two weeks, then this was a vanity PR exercise for attention.

If it takes longer, then I’d be more on the fence.

Because the thing is, all these celebs (like Academy Award winner Zoe Saldana), critical YouTube personalities like Neil Sean, and Sussex Squad loyalties are getting PR packages. So we do know there’s product. And probably Meghan used most of her product on PR packages for friends, celebs, media, and critics leaving very little for the real fans, hence the sellout in less than 30 minutes without the website crashing. I mean, Ticketmaster crashed twice for me during the Eras Tour sell dates. You’re telling me that As Ever had much more robust infrastructure than Ticketmaster?!

Anyway, woulda coulda shoulda with my advisor hat on, if I were in Meghan’s shoes:

In the “viral” video with Gwyneth Paltrow, I’d have us eating my own product, like smearing my own fruit spread on a piece of toast or dipping an apple slice or a cheese stick into my honey (because product placement sells).

Then I’d pull a Taylor Swift and invite 5 of my loyal Sussex Squaddies and 5 people who really loved WLM to my not-house for a little launch party where they can sample my products, I’ll make them my favorite treats, and we’ll social media the whole thing, and as parting gifts, they each get to take two PR kits home - one for themselves and one for someone who brings joy into their lives (or whatever mantra Meghan’s saying these days).

Then I’d announce a soft launch for my product line. “For two hours on Saturday or until supplies last, I’ll be at the X farmer’s market (or arts festival benefiting the Malibu fires or mall or wherever I can get a popup shop) with my new products. Come visit!” (I wouldn’t bring the whole shipment with me, just a decently-sized fraction that a sizable crowd would be satisfied with their purchase, enough so everyone can have a variety of options and enough that I/my team can see if there are products people are more interested in than others.

Then I’d announce an eCommerce Soft Launch to my newsletter subscribers: “I’m having a special preview sale of my new line! Limited supplies, reduced prices - and a special thank you from me!” (It’s a personalized fauxligraphy thank you note.) it’d be like a beta test of the website too, to see how it handles traffic.

Then I’d sit down and crunch all the data about my sales and feedback and order an appropriately-sized+25% for interest and word of mouth new shipment of everything.

Then I’d officially launch the website and my e-commerce sales and hope I’ve ordered enough to keep things stocked until my next shipment comes in. If I’ve ordered too much, then back to the craft shows and art festivals or more PR kits for my besties to flatter me with on social media.

[robfinancialtip]

We sit down with Greg, CEO of Buyist Pro, to explore how AI is transforming the online shopping experience.

Greg shares his passionate perspective on AI's role in solving eCommerce's fundamental problem: complexity. He explains how Buyist Pro uses AI to simplify the complicated web of credit card processing, order fulfillment, customer service, and website management. While acknowledging AI's current limitations, Greg emphasizes that it's "already good enough" and improving constantly. We discuss how AI's ability to process vast amounts of platform data and respond to natural language queries makes it a game-changing tool for online retailers.

Chapters 0:00 Intro 0:24 How Buyist uses AI for eCommerce 2:55 The Buyist Pro Advantage 4:02 Overcoming The Problems With AI 5:04 Using AI for eCommerce

Join us for our next episode, where we'll dive deeper into the future of eCommerce platforms.

[crossatlanticsoftware-blog]

Expert Picks: The Best Shopify Website Designers for 2025’s Trending Store Features

The world of eCommerce is transforming faster than ever, and Shopify remains at the forefront of that evolution. As brands aim to deliver exceptional user experiences and capitalize on design-led growth, the need for a skilled Shopify designer has never been greater.

Cross Atlantic Software specialize in bringing together cutting-edge creativity and eCommerce functionality. In this article, we’re diving into the top Shopify website designers to watch in 2025 and sharing expert insights on the trending Shopify store design features that are shaping the future of online retail.

Why Shopify Design Matters in 2025

Before we get into the list of designers and specialists, it’s important to understand why Shopify design is more critical than ever. Online shoppers expect more than a functional website—they want intuitive navigation, fast load times, visually engaging layouts, and mobile responsiveness. That’s where the expertise of a Shopify specialist comes into play.

What Makes a Great Shopify Website Designer?

A truly standout Shopify website designer goes beyond aesthetics. They focus on:

Conversion-driven layouts

Brand-centric user experience

Responsive mobile design

SEO-optimized pages

Seamless app integrations

Let’s take a look at what trends are dominating Shopify in 2025 and who is best equipped to execute them flawlessly.

2025’s Top Shopify Store Design Trends

1. Personalized Shopping Experiences

Thanks to AI and data analytics, personalization is no longer a luxury—it's an expectation. Smart Shopify store design integrates AI-driven recommendations, dynamic product displays, and personalized landing pages. This keeps customers engaged and encourages more frequent purchases.

2. Video-First Product Displays

Static images are taking a backseat in 2025. Leading Shopify website designers are building immersive product pages with background videos, 360-degree product views, and storytelling clips. These elements give customers a real feel for what they’re buying, right from the screen.

3. Mobile-First Design

With more than 75% of eCommerce traffic coming from mobile, top Shopify specialists are prioritizing mobile performance. Think smooth scrolling, effortless one-tap checkouts, and pages that load in the blink of an eye—because today’s shoppers won’t wait around.

4. Eco-Conscious Branding

Consumers are more conscious of sustainability. Modern Shopify store designs are incorporating eco-friendly color schemes, carbon tracking widgets, and transparency tabs to showcase ethical sourcing.

5. Modular Design Systems

In 2025, agility is key. Many Shopify designers are adopting modular design systems—reusable UI components that let store owners update their sites quickly without starting from scratch.

Meet the Experts: Top Shopify Website Designers for 2025

Cross Atlantic Software works with some of the most forward-thinking professionals in the Shopify ecosystem. Here are the types of Shopify website design services that are in high demand—and who’s delivering them.

1. The Strategist Shopify Designer

A strategist isn’t just focused on look and feel—they focus on conversion. They use analytics, customer behavior, and A/B testing to inform every design decision. Our own Cross Atlantic Software design team is known for combining user psychology with clean aesthetics to boost ROI.

Best for: DTC brands looking to scale quickly.

2. The Visual Storyteller

These Shopify website designers are all about emotion. They create visual narratives through imagery, layout, typography, and animation. For lifestyle, fashion, and beauty brands, this approach is especially effective.

Best for: High-end or boutique brands seeking emotional engagement.

3. The Technical Shopify Specialist

Some projects require deep technical know-how. Whether it’s integrating custom features, building subscription logic, or streamlining complex product catalogs, these Shopify specialists bridge the gap between design and engineering.

Best for: B2B, SaaS, or stores with unique backend needs.

4. The Speed-First Optimizer

If performance is your priority, look for a Shopify designer focused on speed. These experts optimize image sizes, reduce unused code, and streamline user flows—all to reduce bounce rates and increase sales.

Best for: Mobile-heavy industries or global brands.

5. The Brand Builder

A great store starts with great branding. These Shopify website design services offer end-to-end support—from logo creation and color palette development to building a custom Shopify theme that aligns with your vision.

Best for: New brands or rebrands that need full creative direction.

Why Choose Cross Atlantic Software?

With hundreds of projects completed and clients across North America, Europe, and Asia, Cross Atlantic Software is more than just a design agency—we’re your eCommerce growth partner.

Our Services Include:

Custom Shopify store design

Theme development and optimization

UI/UX design tailored to your industry

Shopify Plus migration and setup

Full-stack Shopify website design services

Cross Atlantic Software believes every brand has its own story to tell. Our Shopify specialists work closely with you to make sure your store doesn’t just look great—it feels like you.

Client Success:

One of our recent clients, a sustainable fashion label based in Los Angeles, came to us for a full redesign. Their outdated store had a high bounce rate and poor mobile usability.

Our team implemented a modern Shopify store design with immersive video elements, quick-load product pages, and mobile-first navigation. Within three months:

Bounce rate decreased by 27%

Mobile conversions increased by 40%

Average order value rose by 15%

This is the power of working with expert Shopify website designers who understand trends and business objectives.

Conclusion:

If you're planning to launch or revamp your Shopify store in 2025, don’t settle for generic templates or cookie-cutter solutions. Partnering with an experienced Shopify designer or Shopify specialist can make the difference between a store that looks good—and one that converts.

Cross Atlantic Software is passionate about building digital experiences that drive growth. Whether you’re a startup looking for full Shopify website design services or an established brand wanting to refresh your Shopify store design, we’re here to help.

Ready to future-proof your eCommerce store? Contact Cross Atlantic Software today for a free consultation and let’s create something extraordinary together.

[dubaiwebsitedesignss]

What Is The Difference Between Web Development & Web Design?

In today’s world, we experience the growing popularity of eCommerce businesses. Web designing and web development are two major sectors for making a difference in eCommerce businesses. But they work together for publishing a website successfully. But what’s the difference between a web designers in Dubai and a web developer?

Directly speaking, web designers design and developers code. But this is a simplified answer. Knowing these two things superficially will not clear your doubt but increase them. Let us delve deep into the concepts, roles and differentiation between web development and website design Abu Dhabi.

What Is Meant By Web Design?

A web design encompasses everything within the oeuvre of a website’s visual aesthetics and utility. This might include colour, theme, layout, scheme, the flow of information and anything related to the visual features that can impact the website user experience.

With the word web design, you can expect all the exterior decorations, including images and layout that one can view on their mobile or laptop screen. This doesn’t concern anything with the hidden mechanism beneath the attractive surface of a website. Some web design tools used by web designers in Dubai which differentiate themselves from web development are as follows:

● Graphic design

● UI designs

● Logo design

● Layout

● Topography

● UX design

● Wireframes and storyboards

● Colour palettes

And anything that can potentially escalate the website’s visual aesthetics. Creating an unparalleled yet straightforward website design Abu Dhabi can fetch you more conversion rates. It can also gift you brand loyalty which is the key to a successful eCommerce business.

What Is Meant By Web Development?

While web design concerns itself with all a website’s visual and exterior factors, web development focuses on the interior and the code. Web developers’ task is to govern all the codes that make a website work. The entire web development programme can be divided into two categories: front and back.

The front end deals with the code determining how the website will show the designs mocked by a designer. While the back end deals entirely with managing the data within the database. Along with it forwarding the data to the front end for display. Some web development tools used by a website design company in Dubai are:

● Javascript/HTML/CSS Preprocessors

● Template design for web

● GitHub and Git

● On-site search engine optimisation

● Frameworks as in Ember, ReactJS or Angular JS

● Programming languages on the server side, including PHP, Python, Java, C#

● Web development frameworks on the server side, including Ruby on Rails, Symfony, .NET

● Database management systems including MySQL, MongoDB, PostgreSQL

Web Designers vs. Web Developers- Differences

You must have become acquainted with the idea of how id web design is different from web development. Some significant points will highlight the job differentiation between web developers and designers.

Generally, Coding Is Not A Cup Of Tea For Web Designers:

Don’t ever ask any web designers in Dubai about their coding knowledge. They merely know anything about coding. All they are concerned about is escalating a website’s visual aspects, making them more eyes catchy.

For this, they might use a visual editor like photoshop to develop images or animation tools and an app prototyping tool such as InVision Studio for designing layouts for the website. And all of these don’t require any coding knowledge.

Web Developers Do Not Work On Visual Assets:

Web developers add functionality to a website with their coding skills. This includes the translation of the designer’s mockups and wireframes into code using Javascript, HTML or CSS. While visual assets are entirely created by designers, developer use codes to implement those colour schemes, fonts and layouts into the web page.

Hiring A Web Developer Is Expensive:

Web developers are more expensive to hire simply because of the demand and supply ratio. Web designers are readily available as their job is much simpler. Their job doesn’t require the learning of coding. Coding is undoubtedly a highly sought-after skill that everyone can’t entertain.

Final Thoughts:

So if you look forward to creating a website, you might become confused. This is because you don’t know whether to opt for a web designer or a developer. Well, to create a website, technically, both are required. So you need to search for a website design company that will offer both services and ensure healthy growth for your business.

[theblogvibe]

VFX Era: Your Future Begins with Graphic Designing Course in Kanpur

VFX Era is redefining creative education in Uttar Pradesh through its comprehensive graphic designing course in Kanpur. Combining artistic training with career-readiness, this course equips learners with both the vision and the tools to become successful design professionals. Whether you're a recent school graduate or a mid-career switcher, VFX Era has built a design ecosystem that blends theory, practice, and professional mentorship.

What makes VFX Era unique is its complete learning cycle. From learning tools like Adobe Photoshop and Illustrator to understanding brand identity, visual storytelling, and user interface design, students are nurtured into becoming designers who solve real-world problems.

Why VFX Era's Graphic Designing Course in Kanpur Is the Ideal Starting Point

The growing demand for visual content across industries has created a need for trained graphic designers who are not just tool-users but thinkers and creators. VFX Era’s graphic designing course in Kanpur is designed to meet this demand with a practical, future-focused approach. Here, you don’t just learn how to use design software — you learn how to build brands, shape user experiences, and communicate visually.

From logos and brochures to social media content and website layouts, students work on real-time projects that mirror the needs of businesses today. This course doesn’t just prepare you to enter the industry—it prepares you to stand out in it.

The VFX Era Learning Philosophy: Creative, Practical, Professional

At the core of VFX Era’s teaching model is a blend of hands-on practice and conceptual clarity. The course aims to empower students with skills that are instantly applicable in the job market:

Understanding how design solves business problems

Translating ideas into visual campaigns

Creating cross-platform consistency for brand visuals

The course also introduces students to design systems and workflows that are used by professionals in advertising agencies, startups, eCommerce platforms, and global brands.

Course Structure: From Fundamentals to Industry-Level Mastery

Here’s a breakdown of what the curriculum covers:

Design Principles: Color theory, visual hierarchy, composition

Image Editing: Retouching and visual manipulation using Adobe Photoshop

Vector Graphics: Logo and icon creation using Illustrator and CorelDRAW

Typography: The art of readable and brand-oriented text design

Layout and Publishing: Flyers, posters, banners, and social media creatives

UI/UX Basics: Designing for websites and mobile apps

Brand Identity Projects: Packaging, logo kits, visual guidelines

In addition to these, students also receive special training in:

Freelancing and client handling

Building an online design portfolio

Content design for social media platforms

Basics of animation and motion graphics

Project-Based Learning at VFX Era

Every module is accompanied by a project. This means by the end of the course, each student has an impressive portfolio that includes:

Company logos

Product packaging

Event banners

Ad creatives

Website UI samples

Infographics and visual resumes

Students also receive reviews on their projects, just like in real agency settings. These critiques from mentors help learners understand what employers and clients expect.

Career Pathways After a Graphic Designing Course in Kanpur

The beauty of a graphic designing career is its versatility. After completing this course, you can work in:

Digital Marketing Agencies

Media and News Companies

Corporate Design Teams

Freelance Marketplaces

Startups and E-commerce Brands

You can also specialize in:

Branding Design

Social Media Content

Web Graphics

Packaging Design

Presentation & Pitch Deck Design

And if you want to scale further, combining your design skills with digital marketing or front-end development knowledge creates a competitive profile for roles like UI Designer or Digital Content Strategist.

The Role of Mentors in Your Creative Growth

Unlike self-paced online tutorials, the VFX Era experience is guided by mentors. These are industry professionals who:

Review your design drafts

Provide actionable feedback

Teach shortcuts and design hacks

Guide you on pricing, pitching, and professionalism

This mentorship accelerates learning, builds confidence, and prepares students for freelance gigs or full-time jobs.

The Power of Design in Kanpur’s Business Ecosystem

Kanpur is no longer just an industrial city. With the digital boom, local businesses are investing in branding, social presence, and customer engagement. From cafés and real estate firms to coaching centers and eCommerce brands, every business needs visual design.

As a certified designer from VFX Era, you can help these brands:

Build recognition through visual identity

Enhance online reach through engaging content

Improve customer retention through consistent visuals

And the best part? You can do all this while working from home or even as a part-time freelancer.

Expand Your Horizons: Combine Graphic Designing with Digital Marketing & Web Development

VFX Era doesn’t just stop at design. For students who want to expand their skillset, the institute also offers:

A full-fledged digital marketing course in Kanpur, where students learn SEO, PPC, email campaigns, and influencer marketing.

A practical web development course in Kanpur, covering HTML, CSS, JavaScript, and responsive design to build fast, beautiful websites.

By learning how your designs can integrate with marketing and web technologies, you’ll stand out as a full-stack creative professional.

Portfolio Building and Career Support

The course ends with a powerful capstone project and a complete review of the student’s portfolio. But VFX Era goes a step further by helping students:

Create Behance and Dribbble profiles

Draft a winning freelance pitch

Appear for mock interviews and client meetings

Build a design CV and pitch deck

Get referrals to freelance clients and agencies

This comprehensive support ensures you don’t just complete a course—you start a new career.

Final Thoughts: Why VFX Era Is the Top Choice for Graphic Designing Course in Kanpur

There are many ways to learn graphic design, but only VFX Era combines:

Experienced mentors

Real-world projects

Personalized feedback

Industry connections

Career-focused curriculum

That’s why it has become the most trusted name for anyone looking to become a designer in Kanpur.

Address: 117/H1/368 Pandu Nagar Neer Cheer Chauraha, Pandu Nagar, Kakadeo, Kanpur, Uttar Pradesh 208005 Contact: 063904 67467 Website: https://vfxera.com

If you’ve ever wanted to build a creative career, launch your own brand, or work in design globally — your journey starts here. Join the graphic designing course in Kanpur at VFX Era and unlock your true creative potential.

[jasir247]

Top Digital Marketing Strategies for 2025

1. AI-Driven SEO & Content Marketing

Search engines are evolving, with AI-powered algorithms reshaping how content ranks. To maintain a competitive edge: ✅ Prioritise Experience, Expertise, Authority, and Trustworthiness (E-E-A-T) when creating content. ✅ Utilise AI-based tools like Jasper, SurferSEO, and Frase.io for content optimisation. ✅ Focus on long-form, informative content tailored to user intent. ✅ Implement structured data and schema markup to improve search visibility. ✅ Optimise for voice search and AI-generated responses to align with new search behaviours.

2. Hyper-Personalised Marketing

Consumers expect customised experiences across all digital platforms. To meet this demand: ✅ Use AI-powered customer relationship management (CRM) tools such as HubSpot, Klaviyo, and ActiveCampaign for audience segmentation. ✅ Personalise email campaigns with dynamic content and behaviour-based automation. ✅ Leverage Google Ads Performance Max and Meta’s AI-driven targeting for precise ad placements. ✅ Incorporate personalised product recommendations for eCommerce and digital shopfronts.

3. Short-Form & Interactive Video Content

Video remains a dominant force in digital marketing, particularly short, engaging formats: ✅ Create content for TikTok, Instagram Reels, and YouTube Shorts to capture audience attention quickly. ✅ Utilise AI-powered video creation platforms like Synthesia, RunwayML, and Pictory. ✅ Integrate interactive elements such as polls, quizzes, and live Q&A sessions to drive engagement. ✅ Experiment with immersive experiences like 360-degree videos and augmented reality (AR).

4. Performance-Driven Paid Advertising

Data-driven advertising is becoming smarter and more efficient: ✅ Use AI-powered Google and Meta Ads for automated bidding and precise targeting. ✅ Implement retargeting strategies to reconnect with past visitors. ✅ Leverage AI analytics to anticipate user behaviour and optimise conversion rates. ✅ Adopt programmatic advertising for automated, real-time ad placements.

5. Influencer & User-Generated Content (UGC) Marketing

Influencer marketing is shifting towards authenticity and community engagement: ✅ Partner with micro and nano influencers to achieve higher engagement at lower costs. ✅ Encourage UGC through branded challenges, reviews, and community hashtags. ✅ Use AI tools to evaluate influencer reach and engagement rates. ✅ Feature UGC across websites, social platforms, and email marketing for credibility.

6. Community & Conversational Marketing

Building digital communities fosters brand loyalty and customer retention: ✅ Engage with audiences on WhatsApp, Telegram, and Discord. ✅ Deploy AI chatbots for real-time customer interactions and automated lead nurturing. ✅ Host live events, such as webinars and Q&A sessions, to strengthen brand relationships. ✅ Implement SMS marketing and AI-driven chat to provide personalised communication.

7. Ethical & Sustainable Marketing

Consumers increasingly value sustainability and ethical business practices: ✅ Promote eco-friendly products and sustainable packaging in digital campaigns. ✅ Share corporate social responsibility (CSR) initiatives through storytelling. ✅ Adopt privacy-focused marketing strategies, including ethical data collection and zero-party data. ✅ Be transparent about sourcing, brand values, and business ethics.

8. Web3 & Blockchain in Marketing

Decentralised technologies are reshaping digital marketing strategies: ✅ Explore NFT-based loyalty programs to drive engagement. ✅ Utilise decentralised social media for better audience ownership. ✅ Implement blockchain for transparency in advertising and fraud prevention. ✅ Accept cryptocurrency payments for online services and eCommerce transactions.

9. AI-Powered Data Analytics & CRO

Data-driven decision-making enhances marketing performance: ✅ Use Google Analytics 4 (GA4), Hotjar, and Crazy Egg to analyse user behaviour. ✅ Conduct A/B testing on landing pages, emails, and ads for optimisation. ✅ Leverage predictive analytics to identify trends and customer preferences. ✅ Improve website UX and sales funnels to increase conversions.

10. Voice & Visual Search Optimisation

As voice and visual search continue to grow, businesses must adapt: ✅ Optimise content for natural language and voice search queries. ✅ Implement image and video search SEO using Google Lens and Pinterest Visual Search. ✅ Enhance accessibility with alt text, metadata, and structured product descriptions. ✅ Focus on multimedia-rich content to align with AI-driven search results.

🔥 Final Thoughts

To stay competitive in 2025, brands must embrace AI, automation, and data-driven strategies while maintaining an authentic connection with their audience. Businesses that leverage new technologies while prioritising customer experience will stand out in the evolving digital space.

📌 Read more insights at: 👉 check out

[cindylouwho-2]

RECENT SEO & MARKETING NEWS FOR ECOMMERCE, March 2024

Welcome to my roundup of SEO and marketing news and useful resources for ecommerce businesses, March edition. There is a lot going on with Google, and some really strong marketing pieces this time around, so let's get right to it.

SEO: GOOGLE & OTHER SEARCH ENGINES 

Google launched both a core algorithm update and spam updates on March 5, with the spam update ending on the 20th. Core updates now include the Helpful Content algorithm. In early observations, Etsy and Reddit both picked up visibility in the UK. 

The Helpful Content algorithm updates late last year destroyed a lot of sites’ Google traffic. Avoid the things they had in common.  You can read the full study here. 

Ecommerce sites were some of the biggest losers in Google visibility in 2023, with Amazon, Walmart, eBay, Etsy, Target and Best Buy in the top 10 of sites whose Google appearances slipped. 

New to Google SEO? They’ve revamped their SEO starter guide for people like you. And if you are more advanced and want to learn how to optimize your website product pages, this is a good overview. 

This lengthy article on backlinks for ecommerce websites covers pretty much all the angles, including the really difficult ones. 

Reminder that if you want to rank on Google for a search term, you need to look at what is already ranking, and make decisions based on that content. [video and transcript] This works for most search engines, not just Google. 

Yes, Google crawls “high quality” content more often. I used to refer to this as Google thinking the page is “interesting”, so I guess I will need to change my wording...

While Google sends the most traffic to websites, people spend a lot more of their online time elsewhere. Market where people are, not just where your stats say they came from. 

Sadly, Google has stopped providing caches of website pages in its search results. While you can still see the caches of some pages by using the Google search Cache:[page link] as in cache:https://cindylouwho-2.tumblr.com that will eventually stop working as well. Bing still provides caches, but unfortunately both it and the Wayback Machine do not crawl often enough to give really recent results most of the time. 

Missed Google news in February? Here’s your update. And just in case you are really behind, here is January. 

Not Google

Unsure if your website has enough good backlinks? Bing Webmaster Tools will now tell you if you don’t. 

Yandex - the top search engine in Russia - was sold by its Dutch ownership group to a consortium in Russia. 

SOCIAL MEDIA - All Aspects, By Site

General

A US study of social media use found that the most popular site was YouTube, with 83% of adults using it. Two-thirds of American adults use Facebook, while TikTok is up to ⅓ of the US population. 

Because they do change periodically, here are the latest image and video sizes recommended for the top social media platforms. [infographic]

Bluesky is now open to everyone - it was previously invite-only. 

Facebook (includes relevant general news from Meta)

Meta has introduced several changes to its Ad options, applying to Facebook and Instagram. 

Meta had a great 4th quarter in 2023, with revenue, users, and earnings per share up. “Fast-growing upstarts Temu and Shein, which originated in China, have been pouring money into ads on Facebook and Instagram. Li said on Thursday that revenue from China-based advertisers accounted for 10% of sales for the year and 5 percentage points of growth.”

Instagram

An updated post on Instagram's algorithm and how it works. 

Instagram is still beta testing longer Reels for some users. 

If your account is a brand account, you can now run ads on Instagram with coupon codes right in them. (Some Facebook users can already do this.)

LinkedIn

Among other recent changes on LinkedIn, the algorithm is now looking to boost important content longer than just the first day or two after publication. 

Pinterest

Pinterest has its own stats package, called Pinterest Analytics, but only for “Business” accounts. They show how many people clicked on the outgoing links, how many people saw your pin on their screen, and much more. Here’s everything you need to know. 

Reddit

Reddit successfully launched on the stock market this past week, but questions remain about how this will change the site. 

Google is paying Reddit to scrape its content through the API instead of from the web. 

Snapchat

Snap was a little later than most tech companies doing layoffs recently, waiting until February 5 to let 10% off staff go. 

Threads

Threads is so new that the algorithm is bound to change a lot in the next year, but for right now, here is how it works. 

TikTok

There is an overwhelming amount of info out there on the US attempt to either ban TikTok or force its sale, and much of it is incomplete, so I will let you Google to your heart’s content if you want to learn more. If you are relying on TikTok to drive sales, this would be a good time to make sure you diversify your promotional strategy. 

You can now track trending terms on TikTok through the Creator Search Insights section. “Creator Search Insights will highlight frequently searched topics, which creators can organize by category (for example, tourism, sports, science) or tailor to their content type with the “For You” option. Additionally, creators can filter for “content gap” topics, which are highly searched but have relatively few videos on TikTok covering them.“

TikTok may be testing a photo app, which would obviously compete with Instagram. 

Twitter

What? Twitter may have lied about its Super Bowl ad performance? I’m so not shocked. 

Tumblr

Tumblr will be selling data access to AI companies. 

YouTube

This is a pretty decent article on YouTube SEO. 

(CONTENT) MARKETING (includes blogging, emails, and strategies) 

Small and micro-businesses need an email list. An email list is:  

portable (unlike most social media followers or marketplace buyers) 

is available to almost everyone, as we all need at least one email address if we are online

less susceptible to the whims of algorithms (unlike SEO, marketplaces, social etc.)  

I keep seeing people argue that no one opens emails, but the chart in the article above is proof that is still wrong. (My blog email list averages close to a 70% open rate, depending on the topic and the time I send it. My jewellery email list - which I hardly ever send to - still has an over 30% open rate. My click rates are well above the industry averages, usually 30 to 40% of all recipients for the blog list. These are much better numbers than social, and astronomically better than my clickthrough rate on Google and other search engines.)

Gmail and Yahoo both changed how they handle bulk emails such as newsletters in February. Here’s what you need to know on the basics, including authenticating yourself so your email gets through. 

Find out how to get people to read all the way to the end of your content. 

Get ready for April marketing with 5 topical ideas. National Handmade Day is April 6. 

We should all think twice before deciding to use AI to create content. “Circa 2024, generative AI does not produce new ideas or even develop its own conclusions. Rather, it regurgitates information that it has indexed.” Not convinced? Here’s another article. “AI-generated content represents the literal “average of everything online.”

ONLINE ADVERTISING (EXCEPT INDIVIDUAL SOCIAL MEDIA AND ECOMMERCE SITES) 

Google Ads can now be tracked in Google Analytics 4. 

Both Google Ads and Microsoft Advertising were up in the 4th quarter of 2023. 

STATS, DATA, TRACKING 

Google Analytics 4 tracks organic traffic differently than the previous version. Here’s how to figure it out. 

BUSINESS & CONSUMER TRENDS, STATS & REPORTS; SOCIOLOGY & PSYCHOLOGY, CUSTOMER SERVICE 

I’ve probably posted this specific article before, but it is worth another read: how to communicate with customers.  For example, “Mirroring your customer’s tone lets them know you’re on their side. If a customer is formal, for example, hold back on the LOLs. If they’re more casual, relax your tone.”

According to a US study, Generation Z is skewing the traditional marketing funnel. “Per Archrival’s data, 77 per cent of Gen Zs and 79 per cent of millennials in the US are actively seeking style inspiration at least monthly, with almost half of those looking for style inspiration on social media. When asked where they learn about new brands, products and experiences, video reigns supreme: YouTube is the most popular platform with Gen Zs, followed by TikTok, then Instagram.”

Trend alert: bag charms are back. 

IMAGES, VIDEO, GRAPHIC DESIGN, & FREE ONLINE TOOLS

Almost all of these 12 video tools are free, and some can be used on your phone. 

MISCELLANEOUS

This is an older piece, but it checks out: IKEA Hacks for Craft Show Displays. A few of these could be done with non-IKEA items. 

Want to stay up-to-date on a nearly daily basis? Follow me on Bluesky or on LinkedIn, or become a member of my Patreon.

[freshyblog07]

🧩 What is WordPress? A Beginner's Guide 🧠

Curious about what WordPress is and how it works? Learn everything about WordPress, its features, benefits, and how to get started in this simple guide for beginners.

📝 Introduction

If you're new to creating websites or blogging, you’ve probably asked yourself: What is WordPress? In simple terms, it’s one of the most powerful tools for building websites without needing any coding knowledge. Whether you want to start a blog, portfolio, or business site — WordPress has you covered.

🌐 What is WordPress?

WordPress is a free, open-source content management system (CMS) that lets you create, manage, and publish content on the internet. It started as a blogging tool in 2003 but has grown into a full-featured website builder.

Over 40% of websites globally are built using WordPress — making it the most popular website platform in the world.

🚀 Key Features of WordPress

✅ User-Friendly: Easy setup, even for beginners.

🎨 Customizable Themes: Choose from thousands of free or premium themes.

🔌 Plugins Support: Add features like SEO tools, forms, galleries, etc.

💻 SEO Optimized: WordPress is built with search engines in mind.

🌍 Multilingual: Supports multiple languages.

🔐 Secure: Regular updates and security plugins make WordPress safe.

💡 Why Use WordPress?

Start a blog, portfolio, online store, or business site easily.

Responsive design – your site looks great on any device.

Strong community support and extensive documentation.

It's ideal for content marketing, SEO, and eCommerce.

🔗 Learn More: Full WordPress Guide

Want to dive deeper into how WordPress works and how you can set up your own website step-by-step?

👉 Read the full article on Freshy Blog 👈

📌 Final Thoughts

If you're asking, "What is WordPress and why should I use it?" — the answer is simple: it's the most beginner-friendly, scalable, and feature-rich platform for building any kind of website in 2025.

Start with WordPress today and take full control of your online presence.

[mariacallous]

It’s official: As part of President Donald Trump’s roller-coaster trade war, the de minimis exemption no longer applies to packages arriving to the United States from China as of Friday, May 2. The provision previously allowed Chinese ecommerce giants like Temu, Shein, and AliExpress, as well as American companies like Amazon, to send goods valued at less than $800 to US customers duty-free.

Those same goods are now subject to tariffs as high as 145 percent. In response to the change, Shein announced it would begin adjusting prices starting on April 25. Temu, meanwhile, is currently blocking US shoppers from seeing products shipped from China, effectively narrowing the number of goods for Americans to choose from. Other retailers have started displaying tariff surcharges in their online shopping carts to help consumers make sense of where added fees are coming from.

What will the end of de minimis mean for American businesses and consumers? Will China’s ecommerce giants stop shipping to the United States altogether? WIRED senior business editor Louise Matsakis and senior China writer Zeyi Yang joined chatted with readers during a Reddit AMA this week to answer these questions and many others. Here’s what to know:

What’s the difference between the regular tariffs and the de minimis exemption?

Trump’s blanket 145 percent tariffs on Chinese imports are having wide impacts on almost every industry, whereas the change to de minimis specifically hurts platforms like Temu and Shein. It's not wrong to say Temu was invented, in part, because of the de minimis exemption. It made shipping small packages directly from China affordable and fast, thus making Temu's original business model viable. With that gone, Temu will have to transition to a different business model in the US (which it has been trying already, and that's what’s going on with the local warehouse products you are seeing now).

If the recent tariffs aren't removed, will Temu and other Chinese ecommerce sites eventually close down their operations in the US?

At this point, we really don't know, and Temu might not have made a decision one way or another. What we do know for now is that the American version of Temu has started showing only “local” products. But one important piece of context that might be helpful to consider is that Temu is owned by a Chinese company, PDD Holdings, which is already one of the largest online shopping platforms in China.

So unlike, say, Amazon, it doesn't need the United States to survive in the long-term, and it might be willing to walk away if the business environment becomes untenable. PDD Holdings has invested pretty heavily in Temu's American business (it has spent billions on advertising to US consumers, for example), but it wouldn't be an existential loss if it chose to pull out and focus instead on other markets.

I have heard that ports in the US are starting to receive less shipments as tariffs take full effect. How long do you think it will take for this to affect the average American consumer and brick-and-mortar stores?

We have been talking to US retailers who don't sell on ecommerce websites, meaning they have their own stores or are suppliers to Walmart, Target, etc. These companies are also freaking out because many of them have complex supply chains in China and can't easily move their manufacturing operations to other countries.

From what we’ve seen, retailers usually have stockpiles of inventory that should last at least the next few months in the US already. If the tariffs don't come down to an acceptable level soon, however, shortages will start to become much more apparent maybe in the summer or early fall, depending on how prepared individual stores are. US retailers of Christmas ornaments and toys, for example, are really concerned right now even though the holiday is seven months away. Perhaps December is when some American consumers will eventually find out the impacts of these policies!

Would it be possible for Trump to give an exception to Amazon for tariffs and not other retailers? Could he do this without anyone knowing?

Even if Trump were to try to spare Amazon from his tariffs, it would be pretty difficult logistically. Amazon's marketplace has millions of third-party sellers that each operate their own businesses, and they're responsible for bringing in goods to the US and clearing the customs process. But Trump could offer Amazon and other retailers tax breaks, subsidies, or other economic benefits to help offset the impacts of the tariffs. That hasn't happened yet, but there have reportedly been discussions among Trump administration officials about potentially giving American farmers subsidies.

What percentage of sellers on Amazon are importing goods from China?

It's hard to say how many Amazon sellers import things from China, but estimates suggest that more than 50 percent of Amazon's top-selling independent merchants are based in China.

Are there actually enough custom agents to verify that things imported from other countries actually didn't originate from China? If so, how will they do this?

Trump's tariffs are definitely going to stretch the capabilities of US Customs and Border Protection (CBP) to inspect packages and where the goods inside them originated from. The US Postal Service actually stopped accepting packages from China for about a day earlier this year because they were so overwhelmed when Trump initially tried to end de minimis overnight. His administration later delayed the policy for several weeks, giving CBP more time to prepare.

How has the tariff situation affected the actual vendors making products?

Factories in China are being hit hard by the tariffs, and some are considering laying off workers. They all want to pivot to other markets like Brazil, Russia, and the European Union, but the reality is that consumers in these regions simply don't have nearly as much disposable income as Americans do. Factories will be able to make up some of their sales, but those alternative markets are also now going to be hypercompetitive.

Small business owners say they are getting hurt because of tariffs, so who is winning here?

Honestly, we can think of very few parties that are winning here, at least right now. Even if you want to manufacture in the US, you almost certainly will need to import machinery and raw materials from either China or another country—meaning you will have to pay these new tariffs, too. One winner, perhaps, is the environment. Higher prices will likely result in people buying less, and this could be a moment when consumers start to reflect on their consumption habits. But if that happens, it will also be bad news for the US economy.

What if Chinese goods are sold to a third party (such as Canada) and then resold to the US, would Trump figure it out?

This would be an example of tariff evasion and is illegal. Going through an intermediary country in this manner is known as "transshipment" and it does happen from time to time, but if a manufacturer or retailer gets caught, they can be subject to pretty steep fines.

[robfinancialtip]

Introducing Buyist Pro: The powerful AI-powered eCommerce platform that simplifies online selling.

In this introduction, we are going to discuss how Buyist Pro uses AI to:

Performs comprehensive site audits in seconds Offers tailored SEO suggestions Creates product bundles based on customer data Provides in-depth sales analysis

Watch as we demonstrate Buyist Pro's ability to streamline eCommerce operations, catch hidden issues, and make data-driven recommendations.

CHAPTERS 0:00 Intro 0:20 The Problem With eCommerce Today 1:10 What is Buyist Pro? 1:37 Testing Your eCommerce Website With Buyist Pro 2:17 How to Use Buyist Pro AI 4:38 Analyze Sales Metrics With Buyist Pro AI

[crossatlanticsoftware-blog]

How to Choose the Best Shopify Website Design Company for Your Store in 2025?

In the ever-evolving world of eCommerce, having a well-designed and fully optimized Shopify store is no longer just an option – it's a necessity. As more consumers turn to online shopping, brands must ensure their Shopify website delivers an exceptional user experience, reflects the brand's identity, and supports seamless transactions. This is where a professional Shopify website design company can make all the difference.

Cross Atlantic Software, we understand that the decision to hire a Shopify website design company is a major step in your eCommerce journey. With so many service providers available, making the right choice can be overwhelming. This article aims to guide you through the most important factors to consider when selecting the right partner for your Shopify website design in 2025.

1. Understand Your Goals and Business Needs

Before you even begin searching for a Shopify website design company, clearly outline what you want your Shopify store to achieve. Are you launching a new brand, rebranding an existing one, or scaling up operations? Do you need custom integrations, advanced product filtering, or mobile-first Shopify design?

Having a clear vision will help you communicate effectively with potential design partners and ensure they align with your goals.

2. Look for Specialized Shopify Expertise

Not all web design companies specialize in Shopify. It's essential to choose a team that lives and breathes Shopify website design. Shopify has its own ecosystem, with unique themes, apps, and a proprietary Liquid coding language. Hiring a company that focuses specifically on Shopify design ensures they understand the platform inside-out.

Cross Atlantic Software has dedicated Shopify experts who have built and optimized hundreds of Shopify stores, giving clients the edge they need to compete in saturated markets.

3. Review Their Portfolio and Past Work

A reputable Shopify website design company should have a robust portfolio showcasing their past work. Look for:

Aesthetically pleasing, modern designs

Fast-loading Shopify websites

Mobile responsiveness

Seamless checkout experiences

Custom features like animations or personalized recommendations

Pay attention to diversity in their projects. This tells you whether the company can adapt their Shopify design to different industries and audiences.

4. Read Client Reviews and Testimonials

Real feedback from past clients is one of the most reliable ways to evaluate a Shopify website design company. Look beyond just the star ratings. Focus on detailed testimonials that highlight communication, professionalism, turnaround time, and post-launch support.

Cross Atlantic Software, we don’t just deliver projects — we build partnerships that grow with your business. Many of our clients have been with us for years, and we’re proud to be part of their ongoing success stories. Our testimonials reflect our commitment to excellence and custom-tailored Shopify website design solutions.

5. Ask About the Design and Development Process

Transparency is crucial. A reliable Shopify website design company should be able to walk you through their process from start to finish:

Initial Consultation

Strategy & Planning

Wireframing & Prototyping

Shopify Theme Customization or Custom Build

QA Testing & Optimization

Launch & Post-Launch Support

Knowing how your design team works isn’t just helpful — it’s essential. When everyone’s on the same page from day one, the process becomes smoother, timelines are clearer, and there are no last-minute surprises.

6. Consider Their Understanding of UX and Conversion Optimization

Good design isn't just about looking pretty. A successful Shopify website should convert visitors into buyers. That requires deep knowledge of user behavior, sales funnels, and design psychology.

Choose a Shopify website design company that prioritizes:

Clear CTAs (Call to Action)

Simple navigation

Fast page load times

Engaging product pages

Mobile-first design

Cross Atlantic Software, our team fuses creative Shopify design with data-backed UX principles to help you maximize conversions and sales.

7. Evaluate Support and Maintenance Services

Your Shopify store needs continuous updates, improvements, and sometimes emergency fixes. Make sure your design partner offers ongoing support even after launch. Ask questions like:

Do they offer monthly maintenance packages?

How do they handle bugs or errors?

Will you have a go-to person to call when something breaks or when you need a quick update? A dedicated point of contact makes all the difference when time and clarity matter most.

Cross Atlantic Software offers flexible support plans to ensure your Shopify website stays up-to-date, secure, and optimized at all times.

8. Transparency in Pricing

Clear pricing is a mark of a trustworthy Shopify website design company. While it's tempting to go with the lowest quote, remember that quality design and development require expertise and time.

Request a detailed breakdown of costs, including design, development, apps, and post-launch services. A good partner will explain every line item and adjust to fit your budget where possible.

9. Look for Creative Collaboration, Not Just Execution

The best outcomes happen when the design company works with you as a creative partner rather than just following orders. You should feel heard, respected, and inspired during the design journey.

Cross Atlantic Software, we treat every client as a collaborator. Our team engages in regular brainstorming sessions and strategy calls to ensure your vision translates beautifully into a high-performing Shopify store.

10. Check If They Offer Additional Services

Many eCommerce businesses need more than just Shopify website design. Check if your prospective partner can also help with:

SEO Optimization

Email Marketing Integration

App Integrations

Product Photography

Social Media Integration

A company that offers a comprehensive solution can save you time, money, and the hassle of managing multiple vendors.

Cross Atlantic Software provides end-to-end services to make your Shopify store launch as seamless and impactful as possible.

Conslusion:

Choosing the best Shopify website design company in 2025 is about more than just good looks. It requires strategic thinking, technical expertise, and a collaborative approach.

With a trusted partner like Cross Atlantic Software, you can build a Shopify website that not only looks amazing but also drives growth and customer loyalty.

Whether you're just starting out or looking to level up your current Shopify design, now is the time to make the investment in a company that understands your vision and has the skills to make it real.

Let’s simplify your eCommerce success — one pixel at a time.

Ready to build your dream Shopify store?

Visit us at www.crossatlantic.software and let’s get started.

[electronicbluebirdhottub]

What Does a Web Design and Development Company Do?

A web design and development company combines creativity and technology to create functional, responsive, and aesthetically pleasing websites. Their services typically include:

Custom website design

Front-end and back-end development

User experience (UX) and user interface (UI) design

eCommerce solutions

SEO and performance optimization

Website maintenance and support

By handling both design and development, these companies ensure your site doesn’t just look good — it works flawlessly across all devices and platforms.

Key Benefits of Hiring a Professional Web Design and Development Company

1. Tailored, Brand-Centric Design

Off-the-shelf templates may look decent, but they don’t reflect your unique brand. A professional team will design a site that aligns with your branding, business goals, and audience expectations.

2. Mobile-First and Responsive

In 2025, most web traffic comes from mobile devices. A top-tier web design and development company builds mobile-first websites that adapt seamlessly to different screen sizes and browsers.

3. Faster Load Times & Performance

Website speed directly impacts user experience and search engine rankings. Development experts optimize your site for speed, reducing bounce rates and improving conversions.

4. SEO-Optimized Structure

A well-structured, SEO-friendly website is essential to get found online. From clean code to optimized metadata and site architecture, pros know how to make your site Google-friendly.

5. Security & Scalability

Professional firms prioritize security best practices, regular updates, and scalable architecture, ensuring your site is safe and ready for future growth.

Why It’s a Strategic Investment

Hiring a web design and development company isn’t just an expense — it’s an investment in your brand’s future. With a strong online presence, you:

Build trust with your audience

Stand out from the competition

Capture more leads and sales

Create long-term digital value

How to Choose the Right Company

When searching for the right partner, consider the following:

Portfolio and past work

Client reviews and testimonials

Industry experience

Technology stack and platforms they use

Ongoing support and maintenance options

Transparent pricing and timelines.