#i applied to one (1) research program a few weeks ago and it dominated my entire week and i still havent caught up on lecture material

[capyclub]

dude i am really going through it rn

[therightwaytocustomizesneakers91]

The Best Way to Go for an Suitable Couple of Sports Shoes

Have you been really a sneaker fiend that simply are not able to get enough of the hottest sneakers from Nike or even Jordan Brand or Supra foot wear? Would you like to really like collect more and more shoes however the sole thing stopping you is your own cash? Very well, shoes out of big manufacturers do not appear cheap now - especially supposing it is actually just a collector's item. Hence, if you are an creative fan, then produce your own custom sneakers, anything private to telephone your own personal. Additionally, who knows, you'll be able to build it around be shoe kingdom just like Nike.Shoes, simply like your clothes supply a window into your nature and lifestyle. Maintaining your sneakers talk out on yourself, they're a means of expressing yourself, just enjoy any other art. You can either perform the customization yourself, or even get the aid of several services that provide the art of scrutinizing your own shoes. You are able to opted to customize your sneakers ranging from selecting custom made colours and cloths, to presenting artwork painted onto a pair of classic shoes. The craft of imitating shoes have attracted a reach of artists to the foray-those who appreciate designing and have a fad for sneakers. Moreover, the craze for sneakers don't just apply to girls, adult guys of are time consuming a fetish for sneakers too ranging from shoes to lace to loafers.The top from the art of imitating shoes is acquiring them painted. A few web site stipulates this provider and they allow you to choose images from their gallery or you can work with them to come up with some personalized art that demonstrates you. Besides painting on footwear they even splash color on matters like totes, jackets, as well as other apparel item.Customizing bags, shoes and different substances you could think of is a great gift idea. Envision giving your companion or boyfriend/girlfriend a bag or pair shoes that signifies them. Christmas is around the corner so this could eventually be convenient for you as a gift idea.Realizing this sudden boom at the craft of scrutinizing shoes, even many prominent manufacturers have all but jumped into the bandwagon of personalization. If you aren't feeling adventuresome at the clothing section, but want trendy looking shoes to satisfy your feet in, then you may have a look at some of the many huge player brands who've jumped on the lace band-wagon. Clearly, you think Nike, the king of sneakers and sports apparel will not fall within this group? Of course they do! Nike has its own own field of customization artwork found in Nike ID. Nike allows you to personalize a large number of all Nike footwear styles like the Air Force 1, Shox, Air Max, Air Zoom, as well as some other types of basketball, football, jogging and overall athletic shoes. Pick your colours for everything from your"Nike Swoosh" to the laces and you may add your own name! How cool is that? Evidently, the art of personalization was accepted to some completely new level.My beloved, and also predictably most expensive, basketball shoes ever had been a set of Allen Iverson's The Answer III. The main reason I loved it so much was the cushioning. It felt just like I was running on pillows. I felt as I raced faster, jumped increased, and eventually become tougher. I threw my own body into traffic, driving into the lane to obtain lay ups. While I place those sneakers , I felt just like I had been Iverson.I bring up this because about a week ago, my present basketball footwear began off to give me blisters. The pillow came where the arch of my feet satisfied the shoe. Because my feet are obnoxiously level, my foot was basically rubbing against rubber. That caused B-listers overly painful to manage. Trying to play with the pain, I started initially to over compensate my step by landing exclusively on the blade of the personal foot. This began to harm my legs and shins. I couldn't run, '' I could not leap, also I couldn't maintain up on shield. Following failed experiments with shortness, I chose to obtain new basketball sneakers.This clearly is not the first pair of basketball sneakers but since I want to maximize my limited basketball skills, I figured I would do my own research first. So how can I buy good basket-ball sneakers?When you head into the store, the first thing that you notice is how the shoes look. Idon't need to inform you that you should get footwear that you just think look good.The subsequent point you will likely consider is that the purchase. This could be one of the most significant factor you consider when deciding whether or not to obtain the shoes rather than. You really don't want to splurge on shoe, but at the same period you want the very best sneakers you are able to spend. While well-known tips of coupons and sales employ, remember athletic merchants are not your sole choice. Department stores, discount stores, and also other clothing stores have sporting shoes in stock. I finished up acquiring LeBron's Soldier II in Nordstom Rack for 50 percent away retail.Finally, you take off a shoe off the rack, so ask the shoes out of your sales man, also try one. There really are a handful different facets of the shoe to think about. In the event you would like to an even far more in depth look in different attributes read but in summary: make sure there are enough cushioning on the floor and sides and make sure your foot will not slide around within the shoe should you lace them up. That is really all you need from your own shoes. The very first action to do is to consider the sort of player you're. The majority of us are not adequate to notice the subtle differences amongst a shoe constructed to get a player and also a shoe designed for a quick player but, it's still very great possess an understanding of you need to be searching for in a more shoe.For electricity players (forward and centers), it's important for the shoe to become well cushioned and to your own shoe to lock the foot in to the shoe - stabilizing the foot therefore it will not slip around within the shoe. These functions include mass and weight into the shoe - that can be the reason they are more suitable for larger, slower players.Fast players (guards) will want lighter shoes that tend to be more flexible. The drawback to versatility will be you'll give up support. Giving up a small service makes the shoe more comfortable and much more flexible allowing faster, sharper cuts.As for instance, Hyperdunks consider in at an incredibly gentle 16.6 oz whilst LeBron's Soldier II weighs in at huge 21.6 ounces. Whether you're a slashing player or a very low pole player, keep the weight and bulk of the shoes at your mind as they can indicate the strengths of their shoe. A thick shoe supplies more support and cushioning while a mild shoe delivers far much additional flexibility.Of program, you'll find sneakers between the two of these extremes, therefore that it's fantastic to know exactly what you would like from the shoe to find the optimal/optimally fit.Now, the more traditional basketball footwear really are high tops, however that's slowly changing. Kobe built waves putting out low shirts this past year, however, the ordinary participant will desire high shirts as they provide ankle support that is needed. Again, even low shirts present greater versatility and range of movement than high shirts, so if you are willing to forfeit just a tiny support, provide low shirts a go. Kobe did.An crucial and dominant layout alternative is the way the shoes lace upward. Many shoes have directly laces. Other individuals use some combination of straps, zippers and laces to ensure the foot in the shoe. Straight laces have functioned as the birth of sneakers and shoes are perfectly good enough, but try out some straps and zippers in the event that you would like. You would just like to make sure your foot is not slipping around as you go around - specially once you move facet to side.Another major caliber of a basketball shoe is it is cushioning. I don't will need to tell you that the shoe needs to be cozy. Great shoes is likely to ensure it is feel as if you are walking on pillows. Nothing elaborate here. If you believe it's fine, it is fine. In the event you believe that it's bad, it's bad.Finally, there's the out sole - at that the base of the the shoe. Try about the shoe see just how good your shoe handles the bottom. If you play out a lot, look for thicker, more durable out slopes because they'll endure longer. Again, your intuition is just a superb estimate. In the event you believe it's fine, it is. Otherwise, it just isn't. All these are different information you are able to consider for example airflow (is it comfortable for you to receive air while inside the shoe) And heel to toe transition (just how can the shoe feel when you travel from heel to toe? ) ) But do not get overly caught up in the particulars. When you try out the shoes, try out some side to side movements and be certain the shoes really are comfortable. In the event you don't feel overly ashamed, consider leaping and down only just a little. These will be the big moves you make on the basketball court and also you also want to simulate in what way the shoes texture as if you're playing with. If that which seems very good, they truly are going to be very great shoes.Lastly, don't dismiss the psychological factor of sporting your favourite player's footwear. Like I mentioned at the intro, playing with in Iverson's shoes left me really feel such as Iverson. Even as you get old, absolutely nothing motivates you to perform such as placing the shoes of your favourite player and faking you are him (or her).Just remember that the player's touch shoes are specially designed for that participant. Kobe's sneakers have been developed for Kobe. LeBron's sneakers have been developed for LeBron. Thus, should you play with just like one of these guys, their shoes will suit your drama style.No thing exactly what the match, however your home is, the shoes you select will be to give you the comfort and style you deserve. Not any sneaker will really do. Design, color and a great look are unquestionably important elements of the selection procedure but performance is crucial too. The substances used from the sneakers are paramount to your comfort and your achievement if you are a runner, even a golfer or maybe only a kid.The upper aspect of the sneaker is your part which grabs folks' eyes. This can be where the fearless layouts, shoe laces and bright colors combine to attract the remaining part of the shoe with each other. Uppers are made of three primary substances: canvas, mesh and leather. That cloth is preferred pertains for the purpose of the shoe. For example, a shoe that is running need to offer support and airflow.As the name suggests, the midsole is at the exact center of this shoe. It is here now that support and protection are given for your own feet. Some of those greatest shoes make use of a mix of standard materials such as Phylon, polyurethane, Phylite, and EVA. The attributes each content provides include value to this sneaker. Phylon is lightweight whereas polyurethane has become the most sturdy material. Phylite can be just really a combination of rubber and Phylon that's milder compared to solid rubberized although heavier compared to Phylon. It may be utilised to earn a one-piece midsole and outsole. This dramatically reduces the burden of their shoe. EVA may be your cheapest material available for mid-soles. It is light weight, flexible and soft.This is the portion of the shoe where the rubber meets the pavement, so to speak. It is your foot first field of defense versus the earth, sidewalk or basketball court. The sneaker substance utilised this is a type of rubber. Five unique types are most frequently used: gum , Duralon, long lasting plastic substance, carbon rubber or solid rubber.To receive new details on this please see this official statement. Gum rubber comes with a distinguishing tan coloration and is a synthetic and natural rubber mixture. It supplies great traction on indoor surfaces such as basketball and volleyball courts however is perhaps not encouraged for exterior surfaces.Duralon can be a blown synthetic rubber that features air pockets and a soft pillow, typically for the area in the leading part of the foot. It's commonly found in conducting shoes.Durable rubber substance carries strong rubber and also comprises additives that offer it extra durability. It's a hard finish and is suitable for tough, outdoor surfaces.Carbon rubber joins pure rubber together with carbon dioxide to create a durable outsole chiefly utilised in conducting shoes.Solid rubber is a blend of both synthetic and natural rubbers which provide exceptional durability and traction nevertheless is still maybe not as great on demanding exterior surfaces.If you decide on sneakers make certain you have the best possible materials and functionality along with a pleasing design and style and style.It is famous that so as to direct a healthy lifetime, you have to practice one or even sports over a regular foundation. Yet, what isn't stressed nowadays is the demand for having proper gear when experiencing one or another sort of action. That is what contributes to numerous injuries that will ultimately allow men and women run away from sports.One among the absolute most important pieces from the apparatus may be the sports sneakers. They protect the feet and make them feel at ease throughout the full practicing period. Yet, regardless of these great significance, many individuals are inclined to neglect them and decide on all those typo of sneakers comes to their own hand , without pondering if these shoes are proper for them (or to your own game they'll experience ) or not.What individuals don't know is how indoor athletic shoes (utilized at the gyms) and outside athletics shoes really are very different and they need to never purchase fitness shoes and also walk outdoors with them. This is principally as the rubber from the soles of in door shoes is much more durable plus also they will probably get ruined in a short length of time.On the other hand, that the outdoor shoes tend to be somewhat more rigid, therefore they are not suggested for fitness moves or indoor immersion. Still another thing that gets ignored with many people purchasing athletics shoes is really there are various designs for different sportsbetting. So there are basketball sneakers, fitness footwear, sneakers or walking sneakers, every single one having its features adjusted accordingly that they would best serve the wearer. Perhaps not carrying this to account might result in uncomfortable moments for your feet and possibly even blisters and open wounds.You may well not believe that inappropriate shoes could do that, nevertheless they could in fact do even worst. Knee or back pain as well as tendinitis or alternative muscle conditions can result from the erroneously picked pair sports shoes. When you've found the perfect type of footwear for the activity, be certain they also match snugly onto your feet!The lace closure must be matched, the soles have to be correctly reinforced and also the fabric should be comfy enough to stay long time in them. For exterior sports that require lots of motion, so make certain that they're also rather effectively ventilated with lots of cushioning. This will prevent the feet from perspiration and attain a wonderful fever inside.

[loudlytransparenttrash]

This Week Within Our Colleges: Part 11

While Evergreen State College students were protesting a professor who wasn’t cool with every white person being told to leave the campus for the day, the school's provost asked professors to go easy on students who "have diverted time and energy from their academic work," and to consider “the physical and emotional commitment” of student protesters when deciding their final grades. “The student protesters have diverted time and energy from their academic work to promote institutional change and social justice.” This comes after college president George Bridges had agreed to comply with student demands that protesters be excused from homework assignments while they demonstrated their disgust with the professor. 

A University of Utah professor has created a "Racial Battle Fatigue Research Group" to examine the ways in which "microaggressions" cause "battle fatigue" for non-white people. “The focus of the Racial Battle Fatigue Research Group will be to examine offensive racial mechanisms i.e. racial microaggressions and racial battle fatigue in education,” according to the group’s website. While there is no formal research project affiliated with the group, it plays host to monthly meetings during which students discuss racial battle fatigue and methods of combatting it. The group’s leader explained that to stop “battle fatigue,” white people need to stop committing microaggressions and other instances of racism. “People should be aware of how things they may say or do subconsciously can be perceived or received as racial microaggressions. While the vast majority of whites are people who don't intend to do those things, these microaggressions can still hurt people of color, regardless of intent.” 

To the mounting list of ways to possibly offend other students on college campuses these days, you can now add talking about your homework. “Sure, you had no ill-intent, and absolutely nothing racist in mind at all, but by merely uttering that you found your homework easy out loud, you risk a microaggression,” Stanford Prof, Ruth Starkman writes. Trying to explain why an assignment wasn’t too hard for you is also a microaggression. “Not everyone went to your high school, had your fortunate circumstances, or such a dazzling delivery room arrival.” Fundamentally, Starkman says, some students struggle while others breeze through because of an injustice - namely “unevenly distributed knowledge.” In Starkman’s mind, any student who comes to a university with a decent educational foundation is excelling because of their wealth and privilege. “Congrats if you did. Try not to be a jerk about it.” 

A “privilege checklist” provided by the Massachusetts Institute of Technology asks students to acknowledge that being unaware of their privilege is itself a form of privilege. The “Diversity Learning Tree” offers a series of “privilege checklists” designed to help students determine whether they have White privilege, Able-bodied privilege, Heterosexual privilege, Male privilege or Social class privilege. The checklists are based on the Peggy McIntosh article “White Privilege: Unpacking the Invisible Knapsack,” which argues that white people benefit from an “invisible weightless knapsack of special provisions, maps, passports, codebooks, visas, clothes, tools, and blank checks” not enjoyed by people of other races. Notably, the final item on the male privilege list paradoxically states, “I have the privilege of being unaware of my male privilege.”

A professor at Georgia State University has published an academic journal article lamenting the “insidiousness of silence and whiteness” on college campuses. She plans to show how white professors contribute to oppression by failing to speak out against microaggressions. Her main issue describes the reaction to the U.S. News & World Report ranking falling due to low GRE scores for admitted PhD students, where suggestions saying no applicants with scores below the 50th percentile should be admitted is simply unacceptable. She points out that “78 percent of African American examinees had combined scores that fell below 300, as did 66 percent of Puerto Rican examinees,” and that therefore the proposed high standards would adversely affect those subgroups. Towards the end of her paper, she explains how the silence of white academics on racial issues in academia contributes to oppression. “Remaining silent may itself be the luxury of white privilege and may reinforce oppression. This is particularly true when working as a white faculty member, operating with high levels of white fragility, within a system of higher education cloaked in whiteness.”

Public museums and memorials serve our nation’s “foundational commitments to white heterosexual male supremacy,” according to two Texas A&M University professors. It’s unsurprising that Tasha Dubriwny and Kristan Poirot both teach Women’s Studies at TAMU. “In short, the embodiment of the American identity in commemorative sites is, more often than not, a white heterosexual cisgendered male, reaffirming the ‘great man’ perspective that dominated American historiography for too long.” Dubriwny also worries that war memorials in particular could perpetuate a problematic ethos of masculinity within the broader culture, saying they highlight “an aggressive, heroic, combat-centric masculinity and take part in a larger heteronormative cultural script.” 

University of Maryland campus police launched an investigation into a discarded piece of plastic wrap after receiving a report about a “possible hate-bias” incident. “Out of an abundance of concern, we are looking into this matter and conducting a review of our cameras in the area,” the department informed students via email. A UMD student tweeted a picture of the plastic wrap suggesting he was convinced that the detritus was intended to resemble a noose. In response, another student remarked that "I'm sick and tired of all these fucking nooses." The campus police said in their statement that this noose was rather “a type of material used to contain loose items during transport.” Colleges are so unsafe these days, you guys! 

Aztecs. Redskins. Crusaders. Those are a few of the mascots that have been deemed offensive over the years. There’s a new one to add to the list: Millionaires. That’s the moniker for Lenox Memorial Middle and High School in Massachusetts, but now students polled at the school want a new nickname. A ninth-grader at the school said, “It divides us within our community. It has become associated with the top 1 percent of our country, which excludes and burdens a very large majority of the population and currently plays a large role in the division of the United States.” The mascot has historical origins, dating back to decades ago when millionaires who owned cottages in the town donated money to build the school and kept the town afloat as local residents served in the military overseas. But fuck those rich white assholes. 

The new director of the Claremont Colleges’ LGBTQ center has drawn concern over his tweets saying he’s “wary of and keeps his distance from white gays and well meaning white women” and that police exist to “service and protect white supremacy.” Jonathan Higgins was recently appointed as the new director of the Queer Resource Center of the Claremont Colleges, a cluster of five elite private campuses in Los Angeles County. 

Two feminist Geography professors, Rutgers University professor Carrie Mott and University of Waterloo professor Daniel Cockayne wrote an article for an academic journal arguing that citations in scholarly articles contribute to "white heteromasculinity" by ignoring research by women and people of color. They say that “white men tend to be cited in much higher numbers than people from other backgrounds,” but dismiss the idea that this is due to the relative preponderance of white male geographers. “To cite white men does a disservice to researchers and writers who are othered by white heteromasculinism,” they argue, defining “white heteromasculinism” as “an intersectional system of oppression describing on-going processes that bolster the status of those who are white, male, able-bodied, economically privileged, heterosexual, and cisgendered.” They just so happen to leave out the fact that men account for 63 percent of geography professors, and publish 73 percent of research articles related to geography. As always though, if a woman or minority is misrepresented, it has to be because they are being oppressed.

Reed College in Oregon is offering an all-inclusive, all-expenses paid trip for high school students from “historically underrepresented racial and ethnic backgrounds.” The program is only available to “African American, Latino, Asian American, Native American, Native Hawaiian, or Pacific Islander" students. Minority students are eligible to apply for the all-expenses paid trip regardless of their socioeconomic status or their need for travel assistance. Similarly, the “Women of Distinction” program at Smith College provides an all-expenses-paid campus visit for selected “African American, Asian American, Latina, and Native American students.”

Colleges should “screen” speakers to ensure that they are not giving a platform to “intolerant perspectives,” a University of Maryland student argues. Moshe Klein argues that "there are important reasons to censor speech on the campus," saying some viewpoints make certain students feel "unsafe." “There is nothing inherently wrong with screening speakers, teachers and even students on the campus. Intolerant points of view prevent certain groups of people from participating in campus life safely. There are important reasons to censor speech on the campus,” Klein asserts. He says students would be justified in tearing down “fascist white power posters” and contends that it was reasonable for Harvard to revoke the acceptances of incoming freshmen who participated in meme-sharing, because such action demonstrated “that there is no space for intolerant behavior.”

The Chicago Theological Seminary offers a video on its website designed to help white people understand their privilege by donning a metaphorical pair of "white privilege glasses." The group explain that “the racial divide will only change when white people understand the concepts of privilege and begin to identify and correct the systems that advantage one group over the other.” One of the first scenes the white person encounters is a street sign indicating “Jefferson St.” and “Washington St.” both of which transform to read “slave owner” through the lens of the white privilege glasses. In another instance, the man walks up to a police officer and gets a friendly response, only to have the officer storm away once he puts on the white privilege glasses. The video concludes with the person wearing the white privilege glasses failing to hail a taxi. In addition, the guide also asks participants to “Perform A White Privilege Audit” by taking a few minutes to “consider how White Privilege manifests itself in your life.” “Look at the pictures hanging on the walls of your home. Who is represented in your personal photographs? In paintings? Who are the artists? Do they reflect various races?” one of the prompts asks.“Look at names of the streets in your town. Or the names of local colleges. Or, even the faces on the money in your pocket. How many are white?”

Freshmen at San Jose State University now have to pay for their own mandatory diversity training, which is incorporated into a Frosh Orientation that comes with a $250 price tag. The addition of microaggressions training to the orientation was made public by Chief Diversity Officer Kathleen Wong. According to Wong, the training consists of a video of microaggression skits, filmed with the cooperation of a film class in SJSU’s on-campus studio. “Attending is required,” their FAQ page reiterates, warning, “If you do not attend or leave during any portion, you will be blocked from class registration.” Financial costs for start with a $250 registration fee and an $80 fee for each family member accompanying, and students must pay either $54 or $71 per person per night for bedrooms during their orientation. 

American University sophomore Leanna Faulk has penned a letter to complain about how white people make it about themselves after a terrorist attack. The “One Love Manchester” concert benefiting victims of that city’s terrorist attack was one of her main issues with white people and their “savior complex.” She writes, “Only two of the 16 performers at the One Love Manchester concert were black: Pharrell Williams and the Black Eyed Peas. While the majority of the individuals affected by this attack were not black, it is still very important to recognize the lack of non-white entertainers asked to perform. Organizers of other benefit concerts like One Love Manchester play a role in promoting the white savior complex by allowing white individuals to speak in times of crisis.” 

UC Berkeley’s SHIP, the Student Health Insurance Plan, will add two new benefits for transgender students beginning next month: fertility preservation and laser hair removal. The former is necessary as hormones used to treat gender dysmorphia can completely scramble their fertility and the latter is “critically important for transfeminine people.”  Last year SHIP expanded its transgender benefits to include “male-to-female top surgery.”

A New York University librarian recently felt compelled to pen a post bemoaning the “racial fatigue” she experiences “in the presence of white people” following an academic conference. She says said that she “hit her limit” after spending five days “being splained to” by "white men librarians" and "nice white ladies." “Race fatigue is a real physical, mental, and emotional condition that people of color experience after spending a considerable amount of time dealing with the micro- and macro-aggressions that inevitably occur when in the presence of white people,” she wrote. “The more white people, the longer the time period, the more intense the race fatigue.”

A top UK university is to replace portraits of its founding fathers with a “wall of diversity” of scholars from different backgrounds following pressure from students. Kings College London is planning to remove the portraits of former university staff from the main entrance wall and replace them with BME (Black and minority ethnic) people. The proposal to exclude white scholars from the entrance wall follows criticism from students who claimed that the presence of such portraits is too “intimidating” for minorities. Professor Patrick Leman, who unveiled the plans, said that the university will swap “busts of 1920s bearded men” with more diverse scholars to ensure the institution feels less “alienating.”

[weightlossfitness2]

The Precision Nutrition Level 2 Certification Master Class.

Want to realize whole confidence in your teaching expertise? Get (and hold) extra purchasers? Grow and strengthen your enterprise? If so, the Precision Nutrition Level 2 Certification is certainly for you.

The Precision Nutrition Level 2 Certification is designed particularly for Level 1 college students and graduates who understand that figuring out coach vitamin isn’t sufficient.

Part grasp class, half graduate program, half mentorship, it’s the one course on the planet that helps you grasp the artwork of teaching, that means higher outcomes in your purchasers, and a greater enterprise for you.

For extra on the Level 2 Certification, take a look at this brief video. It consists of interviews with celebrity coaches, physicians, and trainers like Adam Feit, Dr. Spencer Nadolsky, Adam Lloyd, Mary Kate Feit, and Dr. Will Boggs:

  Want to be taught much more? Join the VIP List Today

  On Wednesday, April eighth, we’re opening registration for the following Precision Nutrition Level 2 Certification group.

Our highest rated (and most revered) program, the Precision Nutrition Level 2 Certification provides unique coaching, mentorship, and teaching observe underneath the steering of the Precision Nutrition staff — leading to a extra rewarding, sustainable, and worthwhile enterprise for you.

By working intently with a PN Master Coach, you’ll change into really elite, able to fixing advanced teaching challenges, delivering unparalleled outcomes to each single one that involves you for assist, and standing out from the pack as a real shopper whisperer.

In addition, you’ll be able to really catapult your profession utilizing ProfessionalCoach, our vitamin teaching software program that’s completely accessible to Precision Nutrition Certification college students and grads.

What does this imply for you and your profession?

Well, other than the deep satisfaction that comes with mastering your craft, we additionally know that the Level 2 Certification has an actual impression on coaches’ enterprise and funds. The common Precision Nutrition Level 2 coach:

will get extra purchasers than the typical Level 1 coach,

retains extra purchasers than the typical Level 1 coach,

will get higher outcomes with these purchasers, and

reviews extra enjoyable and pleasure of their teaching observe.

Indeed, as superb as our Level 1 licensed coaches are, latest ProfessionalCoach knowledge with over 100,000 purchasers reveals that Precision Nutrition Level 2 licensed coaches have 10 instances(!) the retention vs. Level 1 coaches.

  Want to be taught much more? Join the VIP List Today

  Welcome to the Master Class.

The Precision Nutrition Level 2 Certification, typically referred to as the Level 2 Certification Master Class, began out as our personal in-house coaching program for newly employed Precision Nutrition coaches.

You see, as proficient as a few of our candidates have been, virtually none had the coaching or expertise required to teach on the highest potential stage, to the Precision Nutrition customary.

So we created an intensive, year-long teaching curriculum for our new recruits and paired them up with certainly one of our Precision Nutrition Master Coaches to kind a practice-based mentorship.

We have been completely blown away by the outcomes.

After finishing the coaching, already nice coaches have been 10 instances higher at creating connection, navigating challenges, serving to purchasers obtain their targets.

Why the distinction?

Well, this isn’t a studying program. It’s a doing program.

As you already know: Your purchasers or sufferers don’t get wholesome by studying about well being. They get wholesome by training vitamin and health, persistently. (And, typically, underneath the steering of a coach).

Likewise, you don’t change into an knowledgeable coach by studying about teaching. You change into an knowledgeable coach by training glorious teaching, persistently (underneath the steering of your individual coach).

In the top, after seeing what this be taught by doing program did for our personal coaches, we determined to make it accessible to coaches in all places.

  Want to be taught much more? Join the VIP List Today

  The Level 2 Certification Master Class is a year-long mentorship the place you:

construct your expertise via every day teaching observe and habits which are a part of a big-picture teaching curriculum,

full difficult case research that come from actual shopper examples we’ve seen in our personal teaching applications,

resolve your purchasers’ or sufferers’ largest issues utilizing PN’s particular instruments and strategies, now confirmed in three peer-reviewed scientific research, and

work straight with a Precision Nutrition coach who’ll information you thru teaching situations, case research, and every day teaching habits.

In the top, via every day observe (and a mentor’s watchful eye), you’ll find yourself mastering PN-style shopper/patient-centered, practice-based teaching.

This means…

Being a assured, world-class vitamin coach in a position to work with — and ship outcomes for — anybody, anyplace.

Making an actual distinction, serving to purchasers or sufferers make necessary, probably life-saving adjustments to their well being, health, and efficiency.

Feeling competent and succesful day-after-day. (No extra complicated, irritating, anxiety-inducing “I have no idea what to do here!” conditions.)

Learning to create, market, and maintain a profitable skilled observe — thriving the place different coaches wrestle and (possibly even) fail.

That’s what finishing the Level 2 Certification Master Class will do for you.

Of course, the Precision Nutrition Level 1 Certification gave you a robust basis within the science of vitamin and the artwork of teaching.

Now it’s time to construct on this basis with every day observe (and mentorship) that’ll enable you to evolve into a exceptional coach with a one-of-a-kind enterprise: Where you assist much more individuals, make an actual distinction to the purchasers you serve, coach with confidence, and earn more money when you’re at it.

  Want to be taught much more? Join the VIP List Today

  With the Precision Nutrition Level 2 Certification Master Class, you’ll:

Apprentice with Precision Nutrition to change into a world-class vitamin and health coach.

Get 12 months of every day classes, constructing your expertise whereas fixing actual shopper issues with oversight from the Precision Nutrition staff.

Get hands-on observe making use of our greatest teaching instruments, strategies, and applied sciences.

Get customized assist and steering, to push your self and change into one of the best coach potential.

Have the prospect to make use of the identical confirmed ProfessionalCoach software program that we use with Precision Nutrition Coaching purchasers.

Feel 100% assured in your capacity to get outcomes with each shopper you’re employed with.

Want to know extra? Download and browse via the whole Precision Nutrition Level 2 curriculum. It provides every week by week breakdown of what this system affords, plus instance classes, quizzes, and case research.

  Want to be taught much more? Join the VIP List Today

  What’s new?

The PN Method validated in scientific journals

The Precision Nutrition technique, which drives our Certification and ProfessionalCoach applications, was not too long ago validated in three peer-reviewed research. This implies that the system you’ll be taught within the Level 2 program is really “evidence-based”.

Our technique was not too long ago validated in peer-reviewed research printed in Internet Interventions, the Journal of Cancer Survivorship, and Obesity Science and Practice.

Having labored with over 100,000 purchasers, we all know our system is extremely efficient at serving to individuals lose fats, construct energy, and make massive well being enhancements. Now the medical and scientific communities comprehend it too.

Community of like-minded individuals + high specialists

With our personal Facebook group you’ll have the ability to be taught alongside a particularly supportive group of over 40,000 trainers, nutritionists, physicians, sport coaches, researchers, therapists, and different healthcare professionals from all around the world.

With case research, classes, suggestions of the day, and extra, being a part of this group will deepen your studying, introduce you to new individuals, and enable you to stage up your profession.

You’ll additionally get every day entry to the sphere’s most completed specialists and coaches, together with me, Brian St. Pierre, Dr. Krista Scott-Dixon, Dominic Matteo, Dr. Helen Kollias, Kate Solovieva, Adam Feit, Lisanne Thomas, and extra.

As a part of the Precision Nutrition Certification group you possibly can: Ask questions. Get suggestions and recommendation. Nerd out on all issues vitamin, well being, and health.

How to get outcomes, Precision Nutrition type.

People ask me on a regular basis:

“How do you guys get such incredible body transformations in your clients?”

Our purchasers inform us:

“It’s like you’re reading my mind! How did you know what was holding me back from my goals?”

We simply smile and hold quietly innovating. While getting outcomes like this:

Until now, we’ve stored many of the dynamic, day-to-day teaching strategies we use with Equinox, Nike, and Titleist, a secret.

Only Precision Nutrition Level 2 Certification Master Class college students are given behind-the-scenes entry to the identical coaching and mentoring program we use to onboard the full-time coaches we rent.

Just one caveat:

This program isn’t for everybody.

You must care about your teaching observe and your shopper’ outcomes, and wish to make these higher.

You want to point out up able to be taught, develop, and to be guided (and typically, challenged).

You should be keen to commit time and power to bettering your expertise.

Only one subject: Last yr, spots bought out in underneath an hour.

Because the Master Class affords private consideration to each scholar, we are able to solely settle for a small proportion of the individuals who wish to work with us. Only essentially the most keen and severe get in.

So with over 70,000 Precision Nutrition Level 1 Certification college students and grads, and just a few spots accessible for the following class, we’re making ready for a similar factor to occur once more: Spots will promote out. And they are going to promote out quick.

That’s why in case you’re taken with being part of this unique group, I like to recommend that you simply be part of the Level 2 Certification Master Class VIP record.

Add your title to the Master Class VIP record and also you’ll get the prospect to register 24 hours earlier than everybody else. Plus, you’ll get an enormous low cost on this system.

It’s our manner of rewarding the people who find themselves able to get began and wish to achieve true mastery of their vitamin and health teaching observe.

If you’re prepared, let’s change the sport.

After teaching over 100,000 purchasers and growing among the greatest execs within the vitamin teaching area, I’m completely sure that this Master Class is a sport changer.

Develop your individual observe and expertise.

Help each single one that walks in your door.

Build your enterprise.

And change into a pacesetter who adjustments the whole area of well being and health.

More particulars concerning the Master Class.

To be taught extra about why we created this course and what you possibly can anticipate to get out of it, take a look at the movies beneath.

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Coaches are made, not born: Becoming the last word coach

If you’re enthusiastic about vitamin and health and are eager about switching careers to do extra teaching, it is a must-see. Watch time – four minutes

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Applying your data: Developing a system

Lots of oldsters wrestle with translating principle right into a sensible system. Here’s get began. Watch time – 2 minutes

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The secret weapon: How to forge a training relationship

If you’ve ever felt “on your own” when bettering your self, this perception would possibly change all the things. Watch time – four minutes

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Finding a mentor: Yes, even coaches want teaching

If you’re a coach, you should consider within the energy of teaching. So shouldn’t you be getting some your self? Watch time – three minutes

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Working with robust purchasers: How to do it

Tough or advanced purchasers can zap your confidence and make you query your experience. Not any extra. Watch time – three minutes

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Interested? Add your title to the VIP record. You’ll save as much as 37% and safe your spot 24 hours earlier than everybody else.

We’ll be opening up spots in our subsequent Precision Nutrition Level 2 Certification Master Class on Wednesday, April eighth.

If you wish to discover out extra, we’ve arrange the next VIP record which provides you two benefits.

Pay lower than everybody else. We prefer to reward people who find themselves desirous to get began and able to achieve mastery of their teaching observe. So we’re providing a reduction of as much as 37% off the final value once you join the Master Class VIP record.

Sign up 24 hours earlier than most of the people and improve your possibilities of getting a spot. We solely open the PN Master Class twice per yr. Due to excessive demand and a really restricted variety of spots, we anticipate it to promote out quick. But once you join the Master Class VIP record, we’ll provide the alternative to register a full 24 hours earlier than anybody else.

If you’re able to take the following step in changing into a world-class coach, we’re able to share our data and enable you to grasp the artwork of teaching.

The post The Precision Nutrition Level 2 Certification Master Class. appeared first on Weight Loss Fitness.

from Weight Loss Fitness https://weightlossfitnesss.info/the-precision-nutrition-level-2-certification-master-class/

[biofunmy]

Plight of Newspapers Generates Uncommon Bipartisan Unity

CORNELIA, Ga. — When a sport utility vehicle swerved out of its lane several weeks ago, slamming into a pickup truck and killing a teenager, a reporter from The Northeast Georgian raced to the scene. Within hours, the paper had posted the news on Facebook and updated it twice. It was shared by hundreds of people on the social network.

The fatal wreck consumed the town of Cornelia, Ga., nestled near the Chattahoochee National Forest about 90 miles northeast of Atlanta. The Northeast Georgian was the first to report the news, but unless the people who shared its story on Facebook follow a link to its website, either to see an ad or to subscribe to its twice-weekly print edition, the paper won’t get paid.

As with many small papers across the country, that business strategy is not working for The Northeast Georgian. The paper’s five employees do not just report and write. They also edit the articles, take photographs and lay out the newspaper.

“My grandmother used to say, ‘Honey, if you let them get milk through the fence, they’ll never buy the cow,’” said Dink NeSmith, chief executive of Community Newspapers Inc., which owns The Northeast Georgian and 23 other local papers.

But the tough economics facing small newspapers like Mr. NeSmith’s has generated rare bipartisan agreement in Washington.

Anger toward big technology companies has led to multiple antitrust investigations, calls for a new federal data privacy law and criticism of the companies’ political ad policies. Perhaps no issue about the tech companies, though, has united lawmakers in the Capitol like the decimation of local news.

Lawmakers from both parties blame companies like Facebook and Google, which dominate the online ad industry.

Senator Mitch McConnell, Republican of Kentucky and the majority leader, gave a big boost last week to a bill that may provide some papers a lifeboat. The proposal would give news organizations an exemption from antitrust laws, allowing them to band together to negotiate with Google and Facebook over how their articles and photos are used online, and what payments the newspapers get from the tech companies. (The bill is backed by the News Media Alliance, a trade group that represents news organizations including The New York Times Company.)

The proposal was written by Representative Doug Collins, a conservative Georgia Republican whose district includes Cornelia, and Representative David Cicilline, a liberal Democrat from Rhode Island. Several prominent sponsors have signed on to an identical version in the Senate. They include Democrats like Cory Booker of New Jersey and Amy Klobuchar of Minnesota, and Republicans like Rand Paul of Kentucky and John Kennedy of Louisiana.

For the politicians, the issue is personal. They see news deserts in places where one or two local newspapers used to track their campaigns and official actions, keep local police departments and school boards accountable, and stitch together communities with big layouts on Main Street holiday parades and high school sports stars.

“I am a free-markets guy and have fought against the idea that just because something is big it is necessarily bad,” Mr. Collins said. “But look, I’m a politician and live with the media and see its importance. These big, disruptive platforms are making money off creators of content disproportionately.”

Facebook and Google declined to comment about the legislation. Representatives of the companies say their businesses have spent hundreds of millions of dollars on programs to bolster local journalism. The companies also work with news organizations to promote their articles and videos, driving traffic to their websites.

Facebook recently announced partnerships with major news organizations, including The New York Times, The Wall Street Journal and CNN, that would give publishers a bigger cut of advertising revenue generated from their journalism.

“We know this is a challenging time for journalism,” Campbell Brown, Facebook’s vice president of global news partnerships, said in a statement. “And we are working closely with publishers to find new ways to address those challenges.”

A Google spokeswoman said, “Every month, Google News and Google Search drive over 24 billion visits to publishers’ websites, which drive subscriptions and significant ad revenue.”

Newspapers have faced devastating financial losses for years. One in five newspapers have closed since 2004 in the United States, and about half of the nation’s more than 3,000 counties have only one newspaper, many of them printing weekly, according to a report by the University of North Carolina published in late 2018. In the last year alone, Facebook and Google added tens of thousands of employees and reported billions of dollars in profits.

Take Mr. Collins’s district in northern Georgia. The Atlanta Journal Constitution, the state’s biggest newspaper, has cut its staff by half in the past eight years. In Mr. Collins’s hometown, The Gainesville Times, one of the biggest papers in its region, cut its weekly print publication schedule to five days from seven a year ago.

The demand for local news remains. One day shortly after the fatal car crash, all of the discussion at Fender’s Diner, a 1950s-inspired eatery in Cornelia, was about the victim and allegations that the woman behind the wheel of the S.U.V. had been drinking.

“I care more about the people who walk through my front door of my place and the issues that matter to them than anything going on in Washington,” said Bradley Cook, the owner of the restaurant.

Many local leaders say the power of local newspapers was on display recently in Jesup, in southeastern Georgia. One of Mr. NeSmith’s papers in the area, The Press Sentinel in Wayne County, discovered that an Arizona-based company backed by wealthy investors, including Bill Gates, had quietly applied to dump 10,000 tons of coal ash in Jesup.

The paper published more than 70 articles about the application, and Mr. NeSmith wrote several editorials. The attention led to public hearings, and the company, Republic Services, to delay its plans.

Many officials also say that without robust local coverage, they are constantly fighting against misinformation that spreads on social media. After the Board of Commissioners in Habersham County, Ga., proposed a bond issue to expand the county jail, speculation spread online about the motivations for the project and the burden for taxpayers, said Stacy Hall, the board’s chairman. Voters defeated the proposal in November.

“Disinformation on social media is our No. 1 problem,” Mr. Hall said. “There is a crisis in getting the facts — the basic facts that only community newspapers can provide.”

The proposed antitrust exemption for news organizations still faces hurdles. Congress passed few bills of note in 2019 — and it may pass even fewer this year, in the face of impeachment and the November election. Conservative think tanks and some consumer groups are pushing back on the bill, wary of giving any antitrust exemptions to businesses.

“Instead of trying to innovate and find solutions that way,” said Neil Chilson, a senior research fellow for technology and innovation at the Charles Koch Institute, “they are trying to make better deals with people with more money, and that doesn’t solve their basic business-model problems.”

Supporters of the legislation said it was not a magic pill for profitability. It could, they say, benefit newspapers with a national reach — like The Times and The Washington Post — more than small papers. Facebook, for instance, has never featured articles from Mr. NeSmith’s newspaper chain in its “Today In” feature, an aggregation of local news from the nation’s smallest papers that can drive a lot of traffic to a news site.

“It will start with larger national publications, and then the question is how does this trickle down,” said Otis A. Brumby III, the publisher of The Marietta Daily Journal in Georgia.

But the supporters say it could stop or at least slow the financial losses at some papers, giving them time to create a new business model for the internet.

“The tech industry platforms benefit from our news,” said Robin Rhodes, the executive director of the Georgia Press Association, which supports the proposal. “And we need to be on a level playing ground.”

Sahred From Source link Business

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[consulting-celiac-in-the-tardis]

11+ Kids and Teens with Celiac Disease Already Doing Seriously Amazing Things

New blog post! If you read this blog regularly, you know that I love applying a positive perspective to life with celiac disease. At times, though, having a chronic illness or needing to follow a gluten free can feel pretty dang hard.

That’s why today’s post is highlighting 11+ kids and teens who are totally kicking booty at life, even with celiac disease! Whether you have a child with celiac you want to feel less alone or just want to read about some amazing members of the younger generations, keep scrolling to discover some pretty inspiring girls and guys.

1. A (Literal) Master Chef

If you’re a fan of the cooking show, Master Chef Junior, you probably already know all about Che Spiotta. Spoiler alert: he’s the winner of the latest season of Master Chef Junior.

According to this interview, the now-thirteen-year-old has still not mastered the art of baking gluten free bread, but he certainly doesn’t let his diet get in the way of enjoying himself in the kitchen. As Che puts it: “I probably started on the stove when I was 3 or 4. I think that’s because I’m gluten free, and at first I didn’t know what I had; there were just lots of foods I couldn’t eat...When I realized I was gluten free, I just kept on cooking. I realized how much fun it is. I love the creativity about it. “

2. 10 and 11-Year-Old Authors

The most impressive part of these stories isn’t that Lillian Bordoni and Kristen Adam respectively published books about celiac disease at ten and eleven years old. What really gets me are motivations behind these girls’ separate projects. Kristen, author of Dear Celiac (available on Amazon), wanted to keep kids with celiac disease from feeling lonely when they were first diagnosed, like Kristen felt. Meanwhile, Lillian reportedly had one of the most extreme forms of celiac disease seen by Children’s Hospital Colorado. So she wrote and illustrated Cecilia the Celiac Superhero (available on Story Jumper) to tell show readers that anyone can thrive with celiac disease as long as “they just all put their family together and try super duper hard.”

3. Hockey Superstar 

If you’re a big fan of hockey, you probably already know about Kaapo Kakko, a Finnish hockey player who was the second draft pick for the 2019 NHL. But besides being an amazing hockey player who won three gold medals in the Finnish hockey world, Kakko also has diabetes and celiac disease. And Kakko won’t let either of those conditions get in the way of him dominating the ice.

In fact, when asked about his health struggles, the eighteen-year-old replied, “It’s nothing for me. I got (diagnosed) five years ago. It’s a normal thing for me.”

4. Members of the Celiac Youth Leadership Council in Seattle

Seattle Children's Hospital is doing more than just diagnosing kids with celiac disease; it's also empowering celiac kids and teens to take part in a mostly kid-run outreach and mentor program for people with celiac disease. Besides raising celiac awareness in their community, celiac teens like Elle Penarczyk are running a gluten free food drive for a local food bank and "testing gluten-free products sold in regular bakeries and pizzerias to see if they’re affected by flour in the air." Talk about a hospital - and a group of young celiacs - who are seriously going above and beyond.

5. Twin Authors Heading to College

As the self-named Casey the College Celiac, I obviously love hearing about the new generations of celiacs heading off to college. In particular, I love hearing about new advocates educating others along the way...and Rayna and Hallie Katzman definitely fit both bills.

Via the twins' Facebook page

Before they went off to college, the girls worked with their mother to write and publish a book based on their celiac diagnosis at age 13 called Everybody’s Got Something: My First Year with Celiac Disease (also available on Amazon). According to this interview, the girls wanted to create a book that filled the gap between books about celiac disease for younger kids and for adults, and gave them the information they wish they had at 13.

6. Miss Pinal County 

Josephine Taylor didn't let celiac disease or Hashimoto's keep her from winning Miss Pinal County - and she's using her platform to raise some major celiac awareness. In particular, she's been working on making sure that all Arizona high schools have a safe, cross-contamination-free microwave that students with dietary restrictions can use. That way, students with celiac disease or food allergies can still eat in the cafeteria along with everyone else. At least as of this report, Taylor's efforts have paid off in one school district. But I'm sure Taylor's mission is far from over.

7. Taylor Miller from Hale Life

I've been fortunate enough to meet this teen in real life (at the first Gluten Free Teen Summit), and Taylor Miller is as kind in person as he is online. Taylor is the guy behind the super popular gluten free website, Hale Life (formally Gluten Away). Besides being a huge celiac and chronic illness advocate that speaks at tons of different events around America, Taylor also works with gluten free brands on social media marketing, owns a gluten free bakery in Tampa, Florida with his mom, and has started taking college classes. Suffice to say, he's a pretty cool guy!

8. Miss Nebraska Hopeful

Lianna Prill started competing in pageants as a junior in high school and qualified to compete for the spot of Miss Nebraska in 2014. It wasn't until Prill's dad was diagnosed with celiac disease that Prill eventually realized her constant migraines and flu-like symptoms could be symptoms of the same disease. Since going gluten and dairy free, Prill says, “Now I’m a new woman. All that stuff with being sick that I just wanted to forget about was actually part of a plan. I can’t wait to share that story and hopefully save some lives.”

At least as of this Facebook post in 2017, it seems like Prill is still fighting for her crown - but she did come in third place!

9. Celiac Strong Camp Founder

I've loved seeing that, nowadays, there are several celiac camps that occur all over the country. One of these camps, though, actually started out as Sabrina DeVos's Girl Scout project when she was just 16 years old. Nowadays, Sabrina is 21, but her Celiac Strong Camp is still (pun intended) going strong. Her main goal? In Sabrina's words: "I want other kids to experience the joy of having a few of worry free days and create a place where they can just be kids."

10. A Creative Cooking Champion

If you need some inspiration for getting creative in the kitchen, here's another inspirational teen for you to check out! Her name is Maizy Boosin and she beat three other young chefs to become a Chopped Junior Champion. Besides raising celiac awareness in the actual episode by talking about her condition, Boosin also shared plans to donate some of her $10,000 winnings to celiac disease research and education.

11. All of the gluten free and celiac kids you know in your own life! 

Of course, we can't forget to celebrate every kid, preteen and teenager who's navigating the usual hurdles of life along with eating gluten free and thriving with a chronic illness. And if you or the inspirational little celiac in your life needs even more young role models to look up to, you can check out Gluten Free Living's list of epic gluten free ambassadors, who range from a young cookbook author donating all her proceeds to celiac research to kids just spreading celiac awareness in their own community.

What I Hope Everyone Knows about Living with Celiac Disease as a Teen

Honestly, this post really hits home for me because I was diagnosed with celiac disease at age 16. In fact, I was diagnosed only a few weeks before my senior year...and less than a month before I was asked out on my first date. So before I even really knew how to take care of and feed myself safely with celiac disease, I already had to navigate the awkward reality of living with celiac disease at an age where 99% of social events revolve around food. And I'm not gonna sugarcoat it. It. Was. (And still is, in grad school). Hard. It was hard to not know what to order while visiting an ice cream shop on my first date, or to constantly turn down food at pizza parties, graduation events, freshman orientation and all throughout college. But I did it. Heck, even though I was hospitalized for celiac complications as a freshman in college, I can still say that I created some amazing (gluten free) memories during those four years.

At the end of the day, I think these kids are sending the same message I try to always convey: that celiac disease can be tricky at any age but that you can still kick butt through it. And you might even change the world along the way! No questions - just tell me your thoughts! <3 via Blogger https://ift.tt/2MptcRC

[piesack9-blog]

The Linc - PFF names Alshon Jeffery as the Eagles’ most improved player from 2018

Let’s get to the Philadelphia Eagles links ...

Each NFL team’s most improved player - PFF Alshon Jeffery, Wide receiver: This one is more a factor of no one else on the Eagles taking much of a step forward. A lot went right for the Eagles to win the Super Bowl and unfortunately this past year a lot went wrong. Jeffery’s big deal was not one of those things though, as he hauled in 71.7 percent of his targets compared to 52.7 percent a year ago.

Eagles might be interested in trading for John Ross - BGN The Eagles had an official meeting with Ross at the NFL Combine, they attended his pro day, they put him through a private workout, and they brought him to Philadelphia for one of their top 30 prospects visits. In addition to all of this, there was a rumor that Ross was one of the five players the Eagles were targeting with the No. 14 overall pick. Ross was also one of the eight receiver prospects that the Eagles told Wentz to watch and give feedback on. In other words, the Eagles have done their homework on Ross.

The Kist & Solak Show #81: NFL Combine Preview Extravaganza - BGN Radio Michael Kist and Benjamin Solak get you prepared for the NFL Combine by highlighting all of the important parts of the process and who has the most to gain/lose! PLUS more news on the Timmy Jernigan front! Powered by SB Nation and Bleeding Green Nation.

Clearing up Timmy Jernigan’s contract situation - PhillyVoice Jernigan would count toward the compensatory pick formula, because the guarantees were removed, and the option was added. (In other words, they would be choosing not to exercise an option, as opposed to releasing him, the latter of which would negate his inclusion in the comp pick formula.)

Let the Rumors Begin - Iggles Blitz Howie Roseman should talk to the Bengals. See what they are asking for Ross. If you could pair Ross with Alshon Jeffery, Nelson Agholor, Mack Hollins and a rookie, that could be a good group. You can’t count on Ross as a sure thing, but he’s young enough and talented enough to take a chance on. If the price is right. I’m not sure what a fair trade would be, but I would go low on Ross just because of the injury concern. He could stay healthy for the next five years or struggle to get on the field at all. You can’t overpay for a guy like that, fast or not.

Le’Veon Bell flirts with the Eagles, but is that potential match realistic? - ESPN However, it would be premature to rule the Eagles out altogether. Their interest level would likely spike if those projections do not hold up. We saw such a situation play out with Alshon Jeffery during the 2017 offseason. Philly wasn’t expecting to be in play for Jeffery, but pounced and signed him to a one-year, $9.5 million deal once Jeffery determined the best course of action was to take a “prove-it” contract, which he parlayed into a hefty extension by year’s end. It could be that Bell doesn’t like the type of offers that come his way when free agency opens in a couple weeks. If that’s the case, a run for the Lombardi Trophy with the Steelers’ intrastate counterpart might go from intriguing to realistic.

Doubt Jason Peters at your own peril - NBCSP This time is different, They will tell you. Peters is 37 and his body will betray him sooner rather than later. Though more than serviceable last season, it was the first in which he was healthy and missed the Pro Bowl since 2007 — healthy being a relative term, seeing as he was in and out of the lineup all year. And the cap-strapped Eagles can save $10.5 million via Peters’ departure, so these are all things a fiscally responsible organization should probably consider. The day will come soon when the Eagles need to move on. Just not today. If Peters’ Hall of Fame career taught us anything, it’s that he can come back from this, too.

Howie Roseman’s Eagles draft history: What to watch for at the combine - The Athletic Draft likelihood: Watergun to my head, [defensive tackle] is the position of the Eagles’ first-round pick. I would also not rule out a trade-up if the Eagles see someone like Ed Oliver or Christian Wilkins falling and the memory of moving up for Cox takes hold of Roseman.

Who Can Boost Their Draft Stock the Most at the NFL Combine? - The Ringer No NFL team assigns too much importance to the combine’s athletic tests, but a performance for the ages could send a few players shooting up draft boards. For others, the weigh-in represents a chance to put some questions to bed. Which prospects will come out of this week as winners?

2019 NFL Combine Preview: Why It Matters - Rotoworld Now, more than ever, I know NFL Combine results matter. Teams use athletic testing in a variety of ways and many times with success. There are definitely examples of “workout warriors” being selected early and failing, but that can be said for any facet of evaluations. Yes, for teams the medicals and interviews matter to a great degree. But we do not receive that information, therefore my focus will be on the numbers generated from this week. Above all, context and perspective are important. More or less, the NFL Combine is broadcast as an event to run 40s and then participate in position drills. In the past there has not been an extensive focus on the shuttle, 3-cone, broad or vertical jump, unless a name or result pops out.

Le’Veon Bell, Tevin Coleman and the 2019 Free Agent Running Backs - Player Profile Let’s not mince words. Le’Veon Bell is looking to get paid. He didn’t walk away from more than $14 million last year just to sign a sweetheart deal with the Philadelphia Eagles in hopes of getting a Super Bowl ring. He’s looking to cash in, and really, who can blame him? Running back is frequently viewed as an easily replaceable position, and the success James Connor and Jaylen Samuels experienced filling in for Bell last year simply reinforces that mindset. It makes sense that Bell would want to extract the most value out of what will likely be his last long-term contract, but only a handful of teams have the requisite cap space combined with a glaring need at the RB position.

Report: The 2018-19 NFL All-Penalty Team – The Most Penalty Yards Given Up By Players in Each Position - SportFacts Every year we like to take a look at what player in each position netted the most penalty yards. It’s a fun analysis into what players are causing the most headaches for their coordinators. Below you’ll find a breakdown of the most penalized player in each position, and a list of our 2018-19 NFL Season All-Penalty Team. [BLG Note: No Eagles players made this list.]

Exclusive: Eagles Autism Challenge to expand its beneficiary applicant pool - Philadelphia Business Journal The football team assembled a nine-person scientific peer review panel to review applications. More researchers will be able to apply for funding from the Eagles Autism Challenge in year two.

What the suspension of Randy Gregory means for the Cowboys - Blogging The Boys Having said that, the situation is rather grim for the team. Had Gregory not failed the test, getting Lawrence back would have left the team in good shape as far as the starters go. Now they just have Taco Charlton and Dorance Armstrong under contract, and can also consider moving Tyrone Crawford back to DE full-time. Charlton has been disappointing for a first-round pick, and Armstrong did not show much during the past season. The defensive tackle position is also woefully understaffed, although they do have a couple of solid starters in Maliek Collins and Antwaun Woods. Crawford was valuable as a multi-position role player, and the team would no doubt prefer not having to move him full-time to the edge.

1 player at each position with the most to gain at the 2019 NFL Combine - SB Nation Defensive back: Nasir Adderley, Delaware. Adderley played his college ball at the University of Delaware, an FCS program. Adderley did a bit of everything for the Blue Hens while he played safety there. He can play in the box near the line of scrimmage, play in the slot against receivers and tight ends, and lay huge hits on receivers as they try to catch passes down the field. As it stands right now, Adderley is a fringe first-round prospect, but he can catapult himself into the top 32 with a strong combine. It’s one thing to show on tape that you can dominate FCS football — it’s another to show that athletically you truly belong in the NFL.

...

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Source: https://www.bleedinggreennation.com/2019/2/27/18242773/eagles-news-pff-alshon-jeffery-philadelphia-most-improved-player-2018-nfl-football-wide-receiver-wr

[729renegades]

DECISIONS DECISIONS

Trying to make ‘perfect’ choices in a dynamic world is a recipe for disaster

Business Owners have to make hundreds of decisions every day. They can’t avoid making decisions. In fact, avoiding making a decision is simply a decision in itself.

Amazon Chief, Jeff Bezos, says there are two types of decisions, Type 1 – mission critical, high impact decisions that affect overall strategy… and Type 2 – lower impact choices that can be easily reversed if necessary.

Bezos goes further, he suggests it’s possible, no advisable, to make decisions with just 70% of the ‘perceived ideal information’.  For many business owners of a certain behavioural style this will be a struggle to comprehend.

Thing is, for most decisions, after a certain point, information and time provide diminishing returns… because the longer you take to make a decision, the less you’re likely to gain from taking such time and the more you’re likely to lose by falling behind your competition.

Of course, this doesn’t apply to every situation, but in my experience any benefits derived from procrastination usually get outweighed by the revenues lost by the delay.

About a decade ago, one of our businesses was considering installing new technology which would have added a new product line to the business. As the technology hadn’t yet been proven, we decided to take our time and research equipment, making sure we bought the right machine at the right price.

We took 2 years to decide on a machine. It was excellent. High quality, great price. We were happy and that machine quickly began to produce revenues of £20k each month. We bought a second machine a year later and now they account for almost 40% of the turnover of that business.

In the end, we didn’t save any money when we bought the machine and we lost out on two years of profitable turnover. Worse still, two competitors who had bought inferior machines two years earlier had achieved significant growth during that same time.

Conclusion – it’s far smarter to let go before you’re ready, and then iterate and improve based on feedback from lessons learned by the experience.  I once heard that described as ‘Ready, Fire, Aim”… oh, that reminds me of the great book of the same name by Michael Masterson.

Keep in mind, in business, choices are rarely individual events and almost always have implications that extend over long periods and so will require adjustments from time to time. Trying to make ‘perfect’ choices in a dynamic world is a recipe for disaster.

“Avoiding making a decision is simply a decision in itself”

Carl Spetzler, director of the Strategic Decision and Risk Management program at Stanford University and CEO of the Strategic Decisions Group, takes a slightly different approach.

Spetzler suggests there are 3 types of decisions to be made and helped develop a decision-making framework to guide business owners in making choices about everything from potential acquisition targets to international strategy.

Today, this framework is popular with many of the world’s top businesses

Spetzler’s three basic types of decisions:

Strategic Decisions – Managers have weeks or months to make these decisions, which have life-shaping effects on a corporate or personal level. Strategic decisions are very important, involve significant uncertainty and complexity, and are hard to think through.

Typical Decisions – These decisions often come from team meetings that last a few hours. They can have a big impact, but they are frequently tactical in nature and arrived at through a collaborative process.

In-The-Moment Decisions – For decisions made on the fly, managers use a different part of the brain that emphasises rapid pattern recognition. Beginning with limited or incomplete information, they habitually look for similarities to experiences they’ve had in the past.

Spetzler’s six elements that go into making a good decision:

Work at cause not effect – make sure you’re solving the right problem in the first place

Get clarity on your objective – eg do you want to grow or consolidate?

Consider all options – get creative and think outside of the box

Gather the right information – even if you’re uncertain of some of it

Reasoning – which includes what you know and what you don’t

Commit to make it happen – since a decision is no stronger than its weakest link

Sometimes, we don’t get all the information we need to make a decision, so we often end up making decisions based on experience and intuition.

Consider a significant decision failure in your own organisation’s past. Now consider which of the above elements may have contributed the failure.  What could you have done to improve the decision-making process and avoid the same issue occurring?

Behavioural style can significantly affect our decision making

When people become aware of their natural biases and habits, it becomes easier to avoid them. For example, I like to think I’m a big picture kind of guy, the 10,000ft view as my old friend Ian Stewart calls it.

I’m great at the beginning of projects but halfway through, I have to turn it over to people who can dot the “I”s and cross the “T”s so it comes in on schedule.  If I keep a hold on such projects, it can become a disaster as important tasks get caught up in my BAU (business as usual) and fail to be completed on time.

Yet most people drag a problem into their comfort zone instead of solving it.  The key is to recognise where these issues may impact on good decision making and adapt to avoid any problem.

Back to Bezos and Amazon

If you’re a creative person, your creation is almost never going to feel perfect. Dwelling on the minor tweaks before sharing that work will eat up way more time than the yield of the potential improvements is worth. It’s far smarter to let go before you’re ready, and then iterate and improve based on the feedback.

Drawing the line between good and perfect not only keeps us active, but it also ensures that we don’t get too attached to our choices.

For Bezos and Amazon, the line is drawn at 70% of what they might perceive as the ideal information. Beyond this, they focus on careful corrections. This process enables fast action without compromising on the quality of that decision.

This explains how Amazon have been able to enter and dominate so many industry sectors. Less time deciding means more decisions and quantity eventually leads to quality.

Correcting the wrong is less costly than not taking action, and more often than not, correction of some sort is a necessity anyway.

So, draw a line and use feedback to improve.

from Blog | 729renegades http://bit.ly/2RgrpxR

[goldieseoservices]

Finding your place on the web, when it seems so crowded out here

By Mark Schaefer

One of the things I have written a lot about is the concept of the “saturated niche.”

The idea is that before you go headlong into any sort of content marketing strategy, you should assess the current competition to determine your best opportunities to maneuver. If an industry category is flooded with helpful content from competitors, it might be difficult, or impossible, to break through and get attention for your content. You need to find some strategy that you can own.

One of my students in the Rutgers Digital Marketing program asked me this question:

“Niche saturation. That phrase was driving me nuts because it seemed like you were saying that if the industry is saturated, just forget about it. I am a digital marketer and my niche is service professionals or coaches. Sure, digital marketing as an INDUSTRY is saturated and ever-growing. But I’m not going to give up on my career. What do you do in the case of a saturated niche?”

Finding your place on the web

Of course I am not saying that anybody should give up, I’m just saying, be intentional about your strategy. Let’s look at digital marketing as an example.

A search for “digital marketing” provides 141 million results. Indeed, this is a very saturated niche. If my friend simply started a blog about all things digital marketing she would be lost in the noise.

The fact is, companies who have built a tremendous amount of content on this topic over a period of years have such high domain authority that even if they stopped right now, they still may own the search results for years to come, even if you worked your heart out on your content. That may not seem fair, but that is life in the Google World.

A search for “digital marketing for service industry” provides 26 million results. Still saturated, but we’re heading in the right direction.

If my friend primarily works in one region, she might look at “Philadelphia digital marketing” — 3.8 million results. Now we’re starting to make some progress in terms of a category that is somewhat less competitive.

A close look at this niche shows that most of the content from this search is about digital agencies in Philadelphia, not necessarily digital marketing in Philadelphia. And none of the results are videos. Could she own a niche by creating video content for customers in her region?

In my book KNOWN: The handbook for building and unleashing your personal brand in the digital age, I explore many ideas for owning some content niche even in a crowded content environment. Although I was writing about establishing a personal brand, these ideas are applicable to any company really. Here are a few ideas:

1. Move to an unsaturated social channel

Trotta

There are more than 6,000 licensed real estate agents in my county. That is one crowded space! The biggest real estate firms are creating lots of online content, newsletters and Facebook posts. How would a newcomer stand out?

My friend Suzy Trotta has done just that by creating an awesome, personal, and hilarious Instagram account. Unlike other realtors in her area, she isn’t posting photos of homes and “for sale” signs.

She posts incredibly entertaining pictures from her life in the real estate business. This is human, accessible content in an unsaturated channel that is going to break through and appeal to a lot of people, especially the younger Instagram audience.

Suzy is one of the rising stars on the local real estate scene … and that photo? That’s Suzy in front of her new agency!

There is lots of opportunity for channel innovation within a niche. Can you start your industry’s first podcast? The first Snapchat line of storytelling?

2. Vary the content type

In 2013, YouTube came out with a very useful whitepaper describing the three kinds of content created by every successful brand. These are:

Hygiene — Answering every day customer questions. The “they ask, you answer” kind of format.

Hub — Evergreen content that might feature more in-depth stories about your customers, employees, history and values.

Hero — The epic content that goes viral.

An example of a company dominating a niche with this technique is Nike. Adidas sponsored the last two World Cups but Nike took over the social media conversation by creating hero content — epic mini movies — that received millions of views.

Look at the type of content being produced in your niche. Is there room to maneuver?

3. Try a new content form

One of the things I predicted was that the heightened competition from Content Shock would usher in an era of innovation in new content formats. For example, if Content Shock makes it too difficult and expensive to reach people with a simply YouTube video, the world will probably come up with alternatives.

One of my favorite examples is Tom Fishburne who carved a very successful niche for himself in the crowded digital marketing space through his outrageous Marketoonist cartoons.

There are endless opportunities to establish a niche by content form. Could you become known for amazing and informative infographics? Quizzes? Q&A on Facebook Live? Slideshare presentations?

4. Content quality

Kaushik

In the digital marketing space Avinash Kaushik only blogs about once a month. But his epic and thoroughly-researched posts are so informative (sometimes extending to 10,000 words or more!) that he has built a loyal fanbase based on quality, even in an extremely dense marketplace.

Another example is Jon Loomer, who has become known for his deep-dives into Facebook advertising concepts.

Specifically, the digital marketing space is flooded with me-too content. It is certainly possible to create a stand-out voice through expertise.

5. Promotion and volume

Rayson

It’s a sad thing, but it’s possible to bury even the best content out there if you do a good job with promotion, SEO, and sheer volume. Steve Rayson of BuzzSumo recently wrote a very comprehensive thought piece on this “pump up the volume” content strategy. He showed that sites with very average content — even content written by computers — can get more social sharing through volume compared to companies focusing on fewer, quality posts.

I know that sounds disappointing and strange, and I don’t think that is the right strategy for everybody (including me!), but that’s the way the dynamics of the web works for now. And we have to run our businesses based on what is, not what we wish for.

6. Curation

In nearly every industry, there is one ambitious person who creates a curated newsletter that highlights the best news and information of the week. If nobody has done that for your niche, that could be an extremely effective way of standing out, even if there is a lot of content.

In the digital marketing arena, this has been an effective strategy for Scott Monty whose pithy “Full Monty” newsletter has become the standard source of news and insight every week.

7. Content frequency

Dumas

My friend John Lee Dumas was able to stand out in the very crowded podcasting space, in part, due to the frequency of his episodes.

Years ago, John was in the real estate business in Southern California and he spent a lot of time in his car. He longed for a business podcast that he could listen to every day, but he found there was nothing like that.

He started the daily Entrepreneur On Fire podcast and it has become a million-dollar-business based on the enormous popularity of the show and his spin-off properties.

On the other extreme, Tom Webster and I only produce one Marketing Companion podcast every other week. Many listeners have said part of the appeal of this lower-frequency format is that they are always left wanting more and eagerly anticipate each new show. In this way, these two shows stand out in the crowded digital marketing space, at least in part, due to their frequency.

8. Approach and tone

Becker

How many food bloggers are there out there?  20 bajillion. That is a real number. I looked it up.

So to stand out in that kind of an arena, you are going to have to come up with a new angle. And that’s what happened for Isadora Becker.

Isadora combined her love of TV and movies with cooking. Her YouTube channel features famous recipes from the movies — as she dresses like the characters. Her approach has led to sponsors, books, and a television contract.

Even in a crowded niche, combining a core value (like humor, family, or spirituality) or interest (like movies, sports, or style) with your industry topic can create a new angle that creates new fans in your industry.

9. Demographic Target

If your niche seems saturated with competitor content, look carefully for opportunities they may have overlooked — like a demographic group.

I was brought in to help one global brand who was at least three years behind in their content marketing. Everywhere we turned, their competitors had filled the web with Hollywood-quality videos, breathtaking photography, star-studded blog posts.  There seemed to be no room to maneuver.

But we did a careful analysis and found that the average age of the competitor’s customer had aged and they were completely overlooking youth-oriented content opportunities on Snapchat and Instagram. It’s too early in their process to see if our work translates to sales but their audience in those channels has exploded.

Conclusion

Just because you’re late to the content game doesn’t mean you don’t have options. In fact, the sky is the limit if you apply some research, resourcefulness, and determination to your approach.

You don’t have to be all things to all people. Find a niche with an audience big enough to help you achieve your goals, whatever they might be, and create helpful content consistently.

Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. He is an acclaimed keynote speaker, college educator, and business consultant.  The Marketing Companion podcast is among the top business podcasts in the world.  Contact Mark to have him speak to your company event or conference soon.

The post Finding your place on..

from DIYS http://ift.tt/2gWqnbW

[restate30201]

Finding your place on the web, when it seems so crowded out here

By Mark Schaefer

One of the things I have written a lot about is the concept of the “saturated niche.”

The idea is that before you go headlong into any sort of content marketing strategy, you should assess the current competition to determine your best opportunities to maneuver. If an industry category is flooded with helpful content from competitors, it might be difficult, or impossible, to break through and get attention for your content. You need to find some strategy that you can own.

One of my students in the Rutgers Digital Marketing program asked me this question:

“Niche saturation. That phrase was driving me nuts because it seemed like you were saying that if the industry is saturated, just forget about it. I am a digital marketer and my niche is service professionals or coaches. Sure, digital marketing as an INDUSTRY is saturated and ever-growing. But I’m not going to give up on my career. What do you do in the case of a saturated niche?”

Finding your place on the web

Of course I am not saying that anybody should give up, I’m just saying, be intentional about your strategy. Let’s look at digital marketing as an example.

A search for “digital marketing” provides 141 million results. Indeed, this is a very saturated niche. If my friend simply started a blog about all things digital marketing she would be lost in the noise.

The fact is, companies who have built a tremendous amount of content on this topic over a period of years have such high domain authority that even if they stopped right now, they still may own the search results for years to come, even if you worked your heart out on your content. That may not seem fair, but that is life in the Google World.

A search for “digital marketing for service industry” provides 26 million results. Still saturated, but we’re heading in the right direction.

If my friend primarily works in one region, she might look at “Philadelphia digital marketing” — 3.8 million results. Now we’re starting to make some progress in terms of a category that is somewhat less competitive.

A close look at this niche shows that most of the content from this search is about digital agencies in Philadelphia, not necessarily digital marketing in Philadelphia. And none of the results are videos. Could she own a niche by creating video content for customers in her region?

In my book KNOWN: The handbook for building and unleashing your personal brand in the digital age, I explore many ideas for owning some content niche even in a crowded content environment. Although I was writing about establishing a personal brand, these ideas are applicable to any company really. Here are a few ideas:

1. Move to an unsaturated social channel

Trotta

There are more than 6,000 licensed real estate agents in my county. That is one crowded space! The biggest real estate firms are creating lots of online content, newsletters and Facebook posts. How would a newcomer stand out?

My friend Suzy Trotta has done just that by creating an awesome, personal, and hilarious Instagram account. Unlike other realtors in her area, she isn’t posting photos of homes and “for sale” signs.

She posts incredibly entertaining pictures from her life in the real estate business. This is human, accessible content in an unsaturated channel that is going to break through and appeal to a lot of people, especially the younger Instagram audience.

Suzy is one of the rising stars on the local real estate scene … and that photo? That’s Suzy in front of her new agency!

There is lots of opportunity for channel innovation within a niche. Can you start your industry’s first podcast? The first Snapchat line of storytelling?

2. Vary the content type

In 2013, YouTube came out with a very useful whitepaper describing the three kinds of content created by every successful brand. These are:

Hygiene — Answering every day customer questions. The “they ask, you answer” kind of format.

Hub — Evergreen content that might feature more in-depth stories about your customers, employees, history and values.

Hero — The epic content that goes viral.

An example of a company dominating a niche with this technique is Nike. Adidas sponsored the last two World Cups but Nike took over the social media conversation by creating hero content — epic mini movies — that received millions of views.

Look at the type of content being produced in your niche. Is there room to maneuver?

3. Try a new content form

One of the things I predicted was that the heightened competition from Content Shock would usher in an era of innovation in new content formats. For example, if Content Shock makes it too difficult and expensive to reach people with a simply YouTube video, the world will probably come up with alternatives.

One of my favorite examples is Tom Fishburne who carved a very successful niche for himself in the crowded digital marketing space through his outrageous Marketoonist cartoons.

There are endless opportunities to establish a niche by content form. Could you become known for amazing and informative infographics? Quizzes? Q&A on Facebook Live? Slideshare presentations?

4. Content quality

Kaushik

In the digital marketing space Avinash Kaushik only blogs about once a month. But his epic and thoroughly-researched posts are so informative (sometimes extending to 10,000 words or more!) that he has built a loyal fanbase based on quality, even in an extremely dense marketplace.

Another example is Jon Loomer, who has become known for his deep-dives into Facebook advertising concepts.

Specifically, the digital marketing space is flooded with me-too content. It is certainly possible to create a stand-out voice through expertise.

5. Promotion and volume

Rayson

It’s a sad thing, but it’s possible to bury even the best content out there if you do a good job with promotion, SEO, and sheer volume. Steve Rayson of BuzzSumo recently wrote a very comprehensive thought piece on this “pump up the volume” content strategy. He showed that sites with very average content — even content written by computers — can get more social sharing through volume compared to companies focusing on fewer, quality posts.

I know that sounds disappointing and strange, and I don’t think that is the right strategy for everybody (including me!), but that’s the way the dynamics of the web works for now. And we have to run our businesses based on what is, not what we wish for.

6. Curation

In nearly every industry, there is one ambitious person who creates a curated newsletter that highlights the best news and information of the week. If nobody has done that for your niche, that could be an extremely effective way of standing out, even if there is a lot of content.

In the digital marketing arena, this has been an effective strategy for Scott Monty whose pithy “Full Monty” newsletter has become the standard source of news and insight every week.

7. Content frequency

Dumas

My friend John Lee Dumas was able to stand out in the very crowded podcasting space, in part, due to the frequency of his episodes.

Years ago, John was in the real estate business in Southern California and he spent a lot of time in his car. He longed for a business podcast that he could listen to every day, but he found there was nothing like that.

He started the daily Entrepreneur On Fire podcast and it has become a million-dollar-business based on the enormous popularity of the show and his spin-off properties.

On the other extreme, Tom Webster and I only produce one Marketing Companion podcast every other week. Many listeners have said part of the appeal of this lower-frequency format is that they are always left wanting more and eagerly anticipate each new show. In this way, these two shows stand out in the crowded digital marketing space, at least in part, due to their frequency.

8. Approach and tone

Becker

How many food bloggers are there out there?  20 bajillion. That is a real number. I looked it up.

So to stand out in that kind of an arena, you are going to have to come up with a new angle. And that’s what happened for Isadora Becker.

Isadora combined her love of TV and movies with cooking. Her YouTube channel features famous recipes from the movies — as she dresses like the characters. Her approach has led to sponsors, books, and a television contract.

Even in a crowded niche, combining a core value (like humor, family, or spirituality) or interest (like movies, sports, or style) with your industry topic can create a new angle that creates new fans in your industry.

9. Demographic Target

If your niche seems saturated with competitor content, look carefully for opportunities they may have overlooked — like a demographic group.

I was brought in to help one global brand who was at least three years behind in their content marketing. Everywhere we turned, their competitors had filled the web with Hollywood-quality videos, breathtaking photography, star-studded blog posts.  There seemed to be no room to maneuver.

But we did a careful analysis and found that the average age of the competitor’s customer had aged and they were completely overlooking youth-oriented content opportunities on Snapchat and Instagram. It’s too early in their process to see if our work translates to sales but their audience in those channels has exploded.

Conclusion

Just because you’re late to the content game doesn’t mean you don’t have options. In fact, the sky is the limit if you apply some research, resourcefulness, and determination to your approach.

You don’t have to be all things to all people. Find a niche with an audience big enough to help you achieve your goals, whatever they might be, and create helpful content consistently.

Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. He is an acclaimed keynote speaker, college educator, and business consultant.  The Marketing Companion podcast is among the top business podcasts in the world.  Contact Mark to have him speak to your company event or conference soon.

The post Finding your place on..

from DIYS http://ift.tt/2gWqnbW

[realestateagent532]

Finding your place on the web, when it seems so crowded out here

By Mark Schaefer

One of the things I have written a lot about is the concept of the “saturated niche.”

The idea is that before you go headlong into any sort of content marketing strategy, you should assess the current competition to determine your best opportunities to maneuver. If an industry category is flooded with helpful content from competitors, it might be difficult, or impossible, to break through and get attention for your content. You need to find some strategy that you can own.

One of my students in the Rutgers Digital Marketing program asked me this question:

“Niche saturation. That phrase was driving me nuts because it seemed like you were saying that if the industry is saturated, just forget about it. I am a digital marketer and my niche is service professionals or coaches. Sure, digital marketing as an INDUSTRY is saturated and ever-growing. But I’m not going to give up on my career. What do you do in the case of a saturated niche?”

Finding your place on the web

Of course I am not saying that anybody should give up, I’m just saying, be intentional about your strategy. Let’s look at digital marketing as an example.

A search for “digital marketing” provides 141 million results. Indeed, this is a very saturated niche. If my friend simply started a blog about all things digital marketing she would be lost in the noise.

The fact is, companies who have built a tremendous amount of content on this topic over a period of years have such high domain authority that even if they stopped right now, they still may own the search results for years to come, even if you worked your heart out on your content. That may not seem fair, but that is life in the Google World.

A search for “digital marketing for service industry” provides 26 million results. Still saturated, but we’re heading in the right direction.

If my friend primarily works in one region, she might look at “Philadelphia digital marketing” — 3.8 million results. Now we’re starting to make some progress in terms of a category that is somewhat less competitive.

A close look at this niche shows that most of the content from this search is about digital agencies in Philadelphia, not necessarily digital marketing in Philadelphia. And none of the results are videos. Could she own a niche by creating video content for customers in her region?

In my book KNOWN: The handbook for building and unleashing your personal brand in the digital age, I explore many ideas for owning some content niche even in a crowded content environment. Although I was writing about establishing a personal brand, these ideas are applicable to any company really. Here are a few ideas:

1. Move to an unsaturated social channel

Trotta

There are more than 6,000 licensed real estate agents in my county. That is one crowded space! The biggest real estate firms are creating lots of online content, newsletters and Facebook posts. How would a newcomer stand out?

My friend Suzy Trotta has done just that by creating an awesome, personal, and hilarious Instagram account. Unlike other realtors in her area, she isn’t posting photos of homes and “for sale” signs.

She posts incredibly entertaining pictures from her life in the real estate business. This is human, accessible content in an unsaturated channel that is going to break through and appeal to a lot of people, especially the younger Instagram audience.

Suzy is one of the rising stars on the local real estate scene … and that photo? That’s Suzy in front of her new agency!

There is lots of opportunity for channel innovation within a niche. Can you start your industry’s first podcast? The first Snapchat line of storytelling?

2. Vary the content type

In 2013, YouTube came out with a very useful whitepaper describing the three kinds of content created by every successful brand. These are:

Hygiene — Answering every day customer questions. The “they ask, you answer” kind of format.

Hub — Evergreen content that might feature more in-depth stories about your customers, employees, history and values.

Hero — The epic content that goes viral.

An example of a company dominating a niche with this technique is Nike. Adidas sponsored the last two World Cups but Nike took over the social media conversation by creating hero content — epic mini movies — that received millions of views.

Look at the type of content being produced in your niche. Is there room to maneuver?

3. Try a new content form

One of the things I predicted was that the heightened competition from Content Shock would usher in an era of innovation in new content formats. For example, if Content Shock makes it too difficult and expensive to reach people with a simply YouTube video, the world will probably come up with alternatives.

One of my favorite examples is Tom Fishburne who carved a very successful niche for himself in the crowded digital marketing space through his outrageous Marketoonist cartoons.

There are endless opportunities to establish a niche by content form. Could you become known for amazing and informative infographics? Quizzes? Q&A on Facebook Live? Slideshare presentations?

4. Content quality

Kaushik

In the digital marketing space Avinash Kaushik only blogs about once a month. But his epic and thoroughly-researched posts are so informative (sometimes extending to 10,000 words or more!) that he has built a loyal fanbase based on quality, even in an extremely dense marketplace.

Another example is Jon Loomer, who has become known for his deep-dives into Facebook advertising concepts.

Specifically, the digital marketing space is flooded with me-too content. It is certainly possible to create a stand-out voice through expertise.

5. Promotion and volume

Rayson

It’s a sad thing, but it’s possible to bury even the best content out there if you do a good job with promotion, SEO, and sheer volume. Steve Rayson of BuzzSumo recently wrote a very comprehensive thought piece on this “pump up the volume” content strategy. He showed that sites with very average content — even content written by computers — can get more social sharing through volume compared to companies focusing on fewer, quality posts.

I know that sounds disappointing and strange, and I don’t think that is the right strategy for everybody (including me!), but that’s the way the dynamics of the web works for now. And we have to run our businesses based on what is, not what we wish for.

6. Curation

In nearly every industry, there is one ambitious person who creates a curated newsletter that highlights the best news and information of the week. If nobody has done that for your niche, that could be an extremely effective way of standing out, even if there is a lot of content.

In the digital marketing arena, this has been an effective strategy for Scott Monty whose pithy “Full Monty” newsletter has become the standard source of news and insight every week.

7. Content frequency

Dumas

My friend John Lee Dumas was able to stand out in the very crowded podcasting space, in part, due to the frequency of his episodes.

Years ago, John was in the real estate business in Southern California and he spent a lot of time in his car. He longed for a business podcast that he could listen to every day, but he found there was nothing like that.

He started the daily Entrepreneur On Fire podcast and it has become a million-dollar-business based on the enormous popularity of the show and his spin-off properties.

On the other extreme, Tom Webster and I only produce one Marketing Companion podcast every other week. Many listeners have said part of the appeal of this lower-frequency format is that they are always left wanting more and eagerly anticipate each new show. In this way, these two shows stand out in the crowded digital marketing space, at least in part, due to their frequency.

8. Approach and tone

Becker

How many food bloggers are there out there?  20 bajillion. That is a real number. I looked it up.

So to stand out in that kind of an arena, you are going to have to come up with a new angle. And that’s what happened for Isadora Becker.

Isadora combined her love of TV and movies with cooking. Her YouTube channel features famous recipes from the movies — as she dresses like the characters. Her approach has led to sponsors, books, and a television contract.

Even in a crowded niche, combining a core value (like humor, family, or spirituality) or interest (like movies, sports, or style) with your industry topic can create a new angle that creates new fans in your industry.

9. Demographic Target

If your niche seems saturated with competitor content, look carefully for opportunities they may have overlooked — like a demographic group.

I was brought in to help one global brand who was at least three years behind in their content marketing. Everywhere we turned, their competitors had filled the web with Hollywood-quality videos, breathtaking photography, star-studded blog posts.  There seemed to be no room to maneuver.

But we did a careful analysis and found that the average age of the competitor’s customer had aged and they were completely overlooking youth-oriented content opportunities on Snapchat and Instagram. It’s too early in their process to see if our work translates to sales but their audience in those channels has exploded.

Conclusion

Just because you’re late to the content game doesn’t mean you don’t have options. In fact, the sky is the limit if you apply some research, resourcefulness, and determination to your approach.

You don’t have to be all things to all people. Find a niche with an audience big enough to help you achieve your goals, whatever they might be, and create helpful content consistently.

Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. He is an acclaimed keynote speaker, college educator, and business consultant.  The Marketing Companion podcast is among the top business podcasts in the world.  Contact Mark to have him speak to your company event or conference soon.

The post Finding your place on..

from DIYS http://ift.tt/2gWqnbW

[gillespialfredoe01806ld]

Finding your place on the web, when it seems so crowded out here

By Mark Schaefer

One of the things I have written a lot about is the concept of the “saturated niche.”

The idea is that before you go headlong into any sort of content marketing strategy, you should assess the current competition to determine your best opportunities to maneuver. If an industry category is flooded with helpful content from competitors, it might be difficult, or impossible, to break through and get attention for your content. You need to find some strategy that you can own.

One of my students in the Rutgers Digital Marketing program asked me this question:

“Niche saturation. That phrase was driving me nuts because it seemed like you were saying that if the industry is saturated, just forget about it. I am a digital marketer and my niche is service professionals or coaches. Sure, digital marketing as an INDUSTRY is saturated and ever-growing. But I’m not going to give up on my career. What do you do in the case of a saturated niche?”

Finding your place on the web

Of course I am not saying that anybody should give up, I’m just saying, be intentional about your strategy. Let’s look at digital marketing as an example.

A search for “digital marketing” provides 141 million results. Indeed, this is a very saturated niche. If my friend simply started a blog about all things digital marketing she would be lost in the noise.

The fact is, companies who have built a tremendous amount of content on this topic over a period of years have such high domain authority that even if they stopped right now, they still may own the search results for years to come, even if you worked your heart out on your content. That may not seem fair, but that is life in the Google World.

A search for “digital marketing for service industry” provides 26 million results. Still saturated, but we’re heading in the right direction.

If my friend primarily works in one region, she might look at “Philadelphia digital marketing” — 3.8 million results. Now we’re starting to make some progress in terms of a category that is somewhat less competitive.

A close look at this niche shows that most of the content from this search is about digital agencies in Philadelphia, not necessarily digital marketing in Philadelphia. And none of the results are videos. Could she own a niche by creating video content for customers in her region?

In my book KNOWN: The handbook for building and unleashing your personal brand in the digital age, I explore many ideas for owning some content niche even in a crowded content environment. Although I was writing about establishing a personal brand, these ideas are applicable to any company really. Here are a few ideas:

1. Move to an unsaturated social channel

Trotta

There are more than 6,000 licensed real estate agents in my county. That is one crowded space! The biggest real estate firms are creating lots of online content, newsletters and Facebook posts. How would a newcomer stand out?

My friend Suzy Trotta has done just that by creating an awesome, personal, and hilarious Instagram account. Unlike other realtors in her area, she isn’t posting photos of homes and “for sale” signs.

She posts incredibly entertaining pictures from her life in the real estate business. This is human, accessible content in an unsaturated channel that is going to break through and appeal to a lot of people, especially the younger Instagram audience.

Suzy is one of the rising stars on the local real estate scene … and that photo? That’s Suzy in front of her new agency!

There is lots of opportunity for channel innovation within a niche. Can you start your industry’s first podcast? The first Snapchat line of storytelling?

2. Vary the content type

In 2013, YouTube came out with a very useful whitepaper describing the three kinds of content created by every successful brand. These are:

Hygiene — Answering every day customer questions. The “they ask, you answer” kind of format.

Hub — Evergreen content that might feature more in-depth stories about your customers, employees, history and values.

Hero — The epic content that goes viral.

An example of a company dominating a niche with this technique is Nike. Adidas sponsored the last two World Cups but Nike took over the social media conversation by creating hero content — epic mini movies — that received millions of views.

Look at the type of content being produced in your niche. Is there room to maneuver?

3. Try a new content form

One of the things I predicted was that the heightened competition from Content Shock would usher in an era of innovation in new content formats. For example, if Content Shock makes it too difficult and expensive to reach people with a simply YouTube video, the world will probably come up with alternatives.

One of my favorite examples is Tom Fishburne who carved a very successful niche for himself in the crowded digital marketing space through his outrageous Marketoonist cartoons.

There are endless opportunities to establish a niche by content form. Could you become known for amazing and informative infographics? Quizzes? Q&A on Facebook Live? Slideshare presentations?

4. Content quality

Kaushik

In the digital marketing space Avinash Kaushik only blogs about once a month. But his epic and thoroughly-researched posts are so informative (sometimes extending to 10,000 words or more!) that he has built a loyal fanbase based on quality, even in an extremely dense marketplace.

Another example is Jon Loomer, who has become known for his deep-dives into Facebook advertising concepts.

Specifically, the digital marketing space is flooded with me-too content. It is certainly possible to create a stand-out voice through expertise.

5. Promotion and volume

Rayson

It’s a sad thing, but it’s possible to bury even the best content out there if you do a good job with promotion, SEO, and sheer volume. Steve Rayson of BuzzSumo recently wrote a very comprehensive thought piece on this “pump up the volume” content strategy. He showed that sites with very average content — even content written by computers — can get more social sharing through volume compared to companies focusing on fewer, quality posts.

I know that sounds disappointing and strange, and I don’t think that is the right strategy for everybody (including me!), but that’s the way the dynamics of the web works for now. And we have to run our businesses based on what is, not what we wish for.

6. Curation

In nearly every industry, there is one ambitious person who creates a curated newsletter that highlights the best news and information of the week. If nobody has done that for your niche, that could be an extremely effective way of standing out, even if there is a lot of content.

In the digital marketing arena, this has been an effective strategy for Scott Monty whose pithy “Full Monty” newsletter has become the standard source of news and insight every week.

7. Content frequency

Dumas

My friend John Lee Dumas was able to stand out in the very crowded podcasting space, in part, due to the frequency of his episodes.

Years ago, John was in the real estate business in Southern California and he spent a lot of time in his car. He longed for a business podcast that he could listen to every day, but he found there was nothing like that.

He started the daily Entrepreneur On Fire podcast and it has become a million-dollar-business based on the enormous popularity of the show and his spin-off properties.

On the other extreme, Tom Webster and I only produce one Marketing Companion podcast every other week. Many listeners have said part of the appeal of this lower-frequency format is that they are always left wanting more and eagerly anticipate each new show. In this way, these two shows stand out in the crowded digital marketing space, at least in part, due to their frequency.

8. Approach and tone

Becker

How many food bloggers are there out there?  20 bajillion. That is a real number. I looked it up.

So to stand out in that kind of an arena, you are going to have to come up with a new angle. And that’s what happened for Isadora Becker.

Isadora combined her love of TV and movies with cooking. Her YouTube channel features famous recipes from the movies — as she dresses like the characters. Her approach has led to sponsors, books, and a television contract.

Even in a crowded niche, combining a core value (like humor, family, or spirituality) or interest (like movies, sports, or style) with your industry topic can create a new angle that creates new fans in your industry.

9. Demographic Target

If your niche seems saturated with competitor content, look carefully for opportunities they may have overlooked — like a demographic group.

I was brought in to help one global brand who was at least three years behind in their content marketing. Everywhere we turned, their competitors had filled the web with Hollywood-quality videos, breathtaking photography, star-studded blog posts.  There seemed to be no room to maneuver.

But we did a careful analysis and found that the average age of the competitor’s customer had aged and they were completely overlooking youth-oriented content opportunities on Snapchat and Instagram. It’s too early in their process to see if our work translates to sales but their audience in those channels has exploded.

Conclusion

Just because you’re late to the content game doesn’t mean you don’t have options. In fact, the sky is the limit if you apply some research, resourcefulness, and determination to your approach.

You don’t have to be all things to all people. Find a niche with an audience big enough to help you achieve your goals, whatever they might be, and create helpful content consistently.

Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. He is an acclaimed keynote speaker, college educator, and business consultant.  The Marketing Companion podcast is among the top business podcasts in the world.  Contact Mark to have him speak to your company event or conference soon.

The post Finding your place on..

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[seo78580]

Finding your place on the web, when it seems so crowded out here

By Mark Schaefer

One of the things I have written a lot about is the concept of the “saturated niche.”

The idea is that before you go headlong into any sort of content marketing strategy, you should assess the current competition to determine your best opportunities to maneuver. If an industry category is flooded with helpful content from competitors, it might be difficult, or impossible, to break through and get attention for your content. You need to find some strategy that you can own.

One of my students in the Rutgers Digital Marketing program asked me this question:

“Niche saturation. That phrase was driving me nuts because it seemed like you were saying that if the industry is saturated, just forget about it. I am a digital marketer and my niche is service professionals or coaches. Sure, digital marketing as an INDUSTRY is saturated and ever-growing. But I’m not going to give up on my career. What do you do in the case of a saturated niche?”

Finding your place on the web

Of course I am not saying that anybody should give up, I’m just saying, be intentional about your strategy. Let’s look at digital marketing as an example.

A search for “digital marketing” provides 141 million results. Indeed, this is a very saturated niche. If my friend simply started a blog about all things digital marketing she would be lost in the noise.

The fact is, companies who have built a tremendous amount of content on this topic over a period of years have such high domain authority that even if they stopped right now, they still may own the search results for years to come, even if you worked your heart out on your content. That may not seem fair, but that is life in the Google World.

A search for “digital marketing for service industry” provides 26 million results. Still saturated, but we’re heading in the right direction.

If my friend primarily works in one region, she might look at “Philadelphia digital marketing” — 3.8 million results. Now we’re starting to make some progress in terms of a category that is somewhat less competitive.

A close look at this niche shows that most of the content from this search is about digital agencies in Philadelphia, not necessarily digital marketing in Philadelphia. And none of the results are videos. Could she own a niche by creating video content for customers in her region?

In my book KNOWN: The handbook for building and unleashing your personal brand in the digital age, I explore many ideas for owning some content niche even in a crowded content environment. Although I was writing about establishing a personal brand, these ideas are applicable to any company really. Here are a few ideas:

1. Move to an unsaturated social channel

Trotta

There are more than 6,000 licensed real estate agents in my county. That is one crowded space! The biggest real estate firms are creating lots of online content, newsletters and Facebook posts. How would a newcomer stand out?

My friend Suzy Trotta has done just that by creating an awesome, personal, and hilarious Instagram account. Unlike other realtors in her area, she isn’t posting photos of homes and “for sale” signs.

She posts incredibly entertaining pictures from her life in the real estate business. This is human, accessible content in an unsaturated channel that is going to break through and appeal to a lot of people, especially the younger Instagram audience.

Suzy is one of the rising stars on the local real estate scene … and that photo? That’s Suzy in front of her new agency!

There is lots of opportunity for channel innovation within a niche. Can you start your industry’s first podcast? The first Snapchat line of storytelling?

2. Vary the content type

In 2013, YouTube came out with a very useful whitepaper describing the three kinds of content created by every successful brand. These are:

Hygiene — Answering every day customer questions. The “they ask, you answer” kind of format.

Hub — Evergreen content that might feature more in-depth stories about your customers, employees, history and values.

Hero — The epic content that goes viral.

An example of a company dominating a niche with this technique is Nike. Adidas sponsored the last two World Cups but Nike took over the social media conversation by creating hero content — epic mini movies — that received millions of views.

Look at the type of content being produced in your niche. Is there room to maneuver?

3. Try a new content form

One of the things I predicted was that the heightened competition from Content Shock would usher in an era of innovation in new content formats. For example, if Content Shock makes it too difficult and expensive to reach people with a simply YouTube video, the world will probably come up with alternatives.

One of my favorite examples is Tom Fishburne who carved a very successful niche for himself in the crowded digital marketing space through his outrageous Marketoonist cartoons.

There are endless opportunities to establish a niche by content form. Could you become known for amazing and informative infographics? Quizzes? Q&A on Facebook Live? Slideshare presentations?

4. Content quality

Kaushik

In the digital marketing space Avinash Kaushik only blogs about once a month. But his epic and thoroughly-researched posts are so informative (sometimes extending to 10,000 words or more!) that he has built a loyal fanbase based on quality, even in an extremely dense marketplace.

Another example is Jon Loomer, who has become known for his deep-dives into Facebook advertising concepts.

Specifically, the digital marketing space is flooded with me-too content. It is certainly possible to create a stand-out voice through expertise.

5. Promotion and volume

Rayson

It’s a sad thing, but it’s possible to bury even the best content out there if you do a good job with promotion, SEO, and sheer volume. Steve Rayson of BuzzSumo recently wrote a very comprehensive thought piece on this “pump up the volume” content strategy. He showed that sites with very average content — even content written by computers — can get more social sharing through volume compared to companies focusing on fewer, quality posts.

I know that sounds disappointing and strange, and I don’t think that is the right strategy for everybody (including me!), but that’s the way the dynamics of the web works for now. And we have to run our businesses based on what is, not what we wish for.

6. Curation

In nearly every industry, there is one ambitious person who creates a curated newsletter that highlights the best news and information of the week. If nobody has done that for your niche, that could be an extremely effective way of standing out, even if there is a lot of content.

In the digital marketing arena, this has been an effective strategy for Scott Monty whose pithy “Full Monty” newsletter has become the standard source of news and insight every week.

7. Content frequency

Dumas

My friend John Lee Dumas was able to stand out in the very crowded podcasting space, in part, due to the frequency of his episodes.

Years ago, John was in the real estate business in Southern California and he spent a lot of time in his car. He longed for a business podcast that he could listen to every day, but he found there was nothing like that.

He started the daily Entrepreneur On Fire podcast and it has become a million-dollar-business based on the enormous popularity of the show and his spin-off properties.

On the other extreme, Tom Webster and I only produce one Marketing Companion podcast every other week. Many listeners have said part of the appeal of this lower-frequency format is that they are always left wanting more and eagerly anticipate each new show. In this way, these two shows stand out in the crowded digital marketing space, at least in part, due to their frequency.

8. Approach and tone

Becker

How many food bloggers are there out there?  20 bajillion. That is a real number. I looked it up.

So to stand out in that kind of an arena, you are going to have to come up with a new angle. And that’s what happened for Isadora Becker.

Isadora combined her love of TV and movies with cooking. Her YouTube channel features famous recipes from the movies — as she dresses like the characters. Her approach has led to sponsors, books, and a television contract.

Even in a crowded niche, combining a core value (like humor, family, or spirituality) or interest (like movies, sports, or style) with your industry topic can create a new angle that creates new fans in your industry.

9. Demographic Target

If your niche seems saturated with competitor content, look carefully for opportunities they may have overlooked — like a demographic group.

I was brought in to help one global brand who was at least three years behind in their content marketing. Everywhere we turned, their competitors had filled the web with Hollywood-quality videos, breathtaking photography, star-studded blog posts.  There seemed to be no room to maneuver.

But we did a careful analysis and found that the average age of the competitor’s customer had aged and they were completely overlooking youth-oriented content opportunities on Snapchat and Instagram. It’s too early in their process to see if our work translates to sales but their audience in those channels has exploded.

Conclusion

Just because you’re late to the content game doesn’t mean you don’t have options. In fact, the sky is the limit if you apply some research, resourcefulness, and determination to your approach.

You don’t have to be all things to all people. Find a niche with an audience big enough to help you achieve your goals, whatever they might be, and create helpful content consistently.

Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. He is an acclaimed keynote speaker, college educator, and business consultant.  The Marketing Companion podcast is among the top business podcasts in the world.  Contact Mark to have him speak to your company event or conference soon.

The post Finding your place on..

from DIYS http://ift.tt/2gWqnbW

[rtawngs20815]

A Future Farming Industry Grows In Brooklyn

BROOKLYN, New York ― Tobias Peggs is already cultivating leafy vegetables out of purple-lit shipping containers in the parking lot of an old Pfizer factory, just blocks from the projects where the rapper Jay-Z grew up.

What he needs to grow now is an industry.

Eight months ago, Peggs co-founded Square Roots ― a startup that coaches and equips would-be urban farmers with growing materials in repurposed 320-square-foot metal crates. He launched the venture with food and tech entrepreneur Kimbal Musk, the younger brother of Tesla and SpaceX CEO Elon Musk.

Now, 10 farmers are enrolled in Square Roots’ Brooklyn farming program, Peggs and Musk have launched a new delivery service for home-grown salad greens, and they’re deciding where to expand next.

“If we have a campus like this in every city, everyone can buy food from a local farmer,” said Peggs, 45, said as he showed The Huffington Post around his operation.

Located in the shadow of the Marcy Houses, a public housing complex in Brooklyn’s Bedford-Stuyvesant neighborhood, the former pharmaceutical plant that houses Square Roots now also provides office space for scientific research ventures and startups that ferment kombucha and kimchi, make high-end slushies and Madagascan chocolate, and even grow live oysters.

Peggs is Square Roots’ chief executive, and he has lofty plans to topple the industrial giants that dominate grocery aisles. “This is a very long-term play, to bring real food to everyone and unleash, basically, the next generation of leaders in food.”

“Ambitious,” he added with a laugh.

Square Roots was launched under the umbrella of The Kitchen LLC, Musk’s equally ambitious chain of farm-to-table eateries that he hopes will one day take over the food industry sector that TGI Friday’s and Applebee’s currently dominate.

Musk, 44, draws his inspiration from Chipotle Mexican Grill, where he serves as a board member. Chipotle leveraged its use of fresh, non-genetically modified ingredients to become a major rival of McDonald’s, despite charging higher prices. The Kitchen, which has three different restaurant concepts, operates primarily out of the American heartland, with nearly a dozen locations in Chicago, Memphis and throughout the state of Colorado. Another restaurant is slated to open in Indianapolis this year.

Musk and his colleagues are looking at all of those cities as the next possible site for a Square Roots campus.

“My heart is in Memphis, so if it were up to me, that’d be our next city,” Musk told HuffPost on Thursday, stressing that it’s ultimately up to Peggs. He wants to see Square Roots expand rapidly. “We are planning on doing this with thousands of kids a year within a few years.”

If we have a campus like this in every city, everyone can buy food from a local farmer. Tobias Peggs, chief executive of Square Roots

In Colorado, where The Kitchen is headquartered, it’s easy to get local produce, meat and alcohol. But that’s not true in a lot of major cities. That’s the niche Square Roots wants to fill. The company is the country’s first major indoor farming “accelerator” ― Silicon Valley parlance for firms that offer educational training, space and capital to bootstrapped entrepreneurs.

Enrollees complete an eight-week boot camp before setting up shop in one of Square Roots’ 10 shipping containers. They then have the next 10 months to grow vegetables and come up with novel ideas to sell them. Square Roots makes money by taking a cut of the revenue. If an idea takes off, Square Roots buys a stake in the company and introduces the farmer to other investors.

“I visualize opening Fortune magazine in 2050, and there’s a list of the top 100 food companies in America,” Peggs said. “No. 1 is Square Roots. And the other 99 have all been set up by folks who graduated from Square Roots.”

Indoor and vertical farming, essentially a techy subset of greenhouse agriculture, has recently attracted entrepreneurs competing to develop new hardware and the most energy- and water-efficient growing systems. 

The benefits of growing indoors are numerous. Farmers don’t need pesticides or herbicides to ward off unwanted pests. They evade droughts, temperature shifts, whipping winds and flooding rains, all of which are becoming more destructive and erratic as greenhouse gases warm the planet and alter the climate. They are free from environmental contaminants ― a big plus in places like Japan, where, since the 2011 Fukushima Daiichi nuclear disaster, people fear radiation poisoning from food grown outdoors.

And on a baseline level, vegetables grown indoors under precise conditions can be bred to taste better. Peggs said one Square Roots farmer who is cultivating shiso, a red-leafed mint, used data on the climate in Hokkaido, Japan’s breadbasket northernmost island, to replicate conditions there. Instead of raising crops in one country and shipping them to another to be eaten, farmers could cut out the financial and environmental costs of transportation and grow even exotic produce in the dead of a New York winter.

“Let’s say the best basil you ever had was on vacation in Italy in 2006,” Peggs said. “You could look up the data on rainfall, temperatures and weather and grow basil in those exact same conditions.”

In September, Square Roots began working with the U.S. Department of Agriculture to rewrite criteria for government-backed loans, making them more accessible to indoor, urban growers.

The USDA postponed a meeting with Peggs scheduled for Thursday afternoon, hours after agriculture secretary nominee Sonny Perdue testified before a Senate hearing. The USDA did not respond to questions on Friday about the status of changes to the loan applications.

“We want these kids to know they’ll be getting a loan, and they’ll have to pay it back and have to build a business and make money for themselves all in the space of one year,” Musk said. “It’s a loan, not a grant. It’s not a handout; these are real businesses.”

For now, the nascent industry struggles with the challenge of hiring from a puddle-deep pool of trained talent. There’s just one serious graduate program in the country focused on indoor farming, at the University of Arizona, says Dickson Despommier, an emeritus professor of microbiology at Columbia University who hosts a podcast on urban agriculture.

“For every one that graduates, there are 10 jobs waiting for them,” Despommier told HuffPost by phone. “Demand is high, and production of qualified individuals is low.”

After two months of training, Maxwell Carmack took his engineering degree from Stony Brook University and his passion for building recording studios and applied them to indoor farming. Now, the 22-year-old from Long Island spends his mornings plucking lettuce and arugula from long, vertical grow trays before setting off across Brooklyn to deliver baggies stuffed with greens to the Williamsburg offices of Vice Media and the ad agency Huge’s headquarters in Dumbo.

“It’s my farm,” Carmack said after turning down the music blasting through his narrow container farm. “I have some volunteers that help me, but I make all the decisions on planting.”

It’s going to require a lot more than just people to shake an industrial farming business worth trillions of dollars globally. Critics say Square Roots’ model still doesn’t resolve key issues that limit indoor farming’s potential, like the steep electricity bills that drive up prices of the greens. After all, sunlight is free for outdoor industrial farms.

Stan Cox, a lead scientist at the Salina, Kansas-based research nonprofit The Land Institute, is among the more vocal vertical farming skeptics. Among other things, he criticizes the high energy costs, the high price point associated with vertically grown produce and the limited selection of crops — like leafy greens and tomatoes — that can effectively be grown this way. Cox believes the reliance on artificial light severely limits indoor farming’s output compared to that of a reasonably productive traditional farm.

“Calling a shipping container a ‘farm’ is like calling a hospital’s intensive care unit a ‘health club,’” Cox told HuffPost.

And the lofty price of Square Roots’ greens — $7 for just one “nanobite” — reflects those high energy costs and means their appeal will be limited to a “boutique” market rather than a more inclusive one, Cox said. Each nanobite varies in weight, depending on that day’s yield, but is about the size of a bag of chips.

Square Roots, to its credit, is trying to find ways to make its greens available to low-income buyers. One enrollee, Paul Philpott, is working on a service that charges one set of customers extra to underwrite deliveries to customers who live in public housing in Hunts Point, a Bronx neighborhood where fresh produce is so scarce that the area qualifies as a food desert. Ironically, three of New York City’s biggest produce distributors are located in Hunts Point.

“He’s *right* at the beginning stages of the model, so is still figuring out specifics,” Peggs wrote of Philpott in a follow-up email. “However, it’s likely to be something like a $2 premium if you can afford it, which allows him to sell to a family living in a [New York City public housing] development for a $2 discount.”

Still, even skeptics see that a niche market of consumers willing to pay more for locally grown, vertically planted produce may have the potential to support operations like Square Roots.

Carl Zulauf, an agriculture professor at Ohio State University, said sustained interest from ambitious entrepreneurs like Musk and Peggs could be a sign that a viable model might not be that far off.

“Vertical farming can find a role if it can provide a high enough value to consumers relative to the price charged,” Zulauf said. “I think the window remains open for experimentation and market exploration.”

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[chpatdoorsl3z0a1]

A Future Farming Industry Grows In Brooklyn

BROOKLYN, New York ― Tobias Peggs is already cultivating leafy vegetables out of purple-lit shipping containers in the parking lot of an old Pfizer factory, just blocks from the projects where the rapper Jay-Z grew up.

What he needs to grow now is an industry.

Eight months ago, Peggs co-founded Square Roots ― a startup that coaches and equips would-be urban farmers with growing materials in repurposed 320-square-foot metal crates. He launched the venture with food and tech entrepreneur Kimbal Musk, the younger brother of Tesla and SpaceX CEO Elon Musk.

Now, 10 farmers are enrolled in Square Roots’ Brooklyn farming program, Peggs and Musk have launched a new delivery service for home-grown salad greens, and they’re deciding where to expand next.

“If we have a campus like this in every city, everyone can buy food from a local farmer,” said Peggs, 45, said as he showed The Huffington Post around his operation.

Located in the shadow of the Marcy Houses, a public housing complex in Brooklyn’s Bedford-Stuyvesant neighborhood, the former pharmaceutical plant that houses Square Roots now also provides office space for scientific research ventures and startups that ferment kombucha and kimchi, make high-end slushies and Madagascan chocolate, and even grow live oysters.

Peggs is Square Roots’ chief executive, and he has lofty plans to topple the industrial giants that dominate grocery aisles. “This is a very long-term play, to bring real food to everyone and unleash, basically, the next generation of leaders in food.”

“Ambitious,” he added with a laugh.

Square Roots was launched under the umbrella of The Kitchen LLC, Musk’s equally ambitious chain of farm-to-table eateries that he hopes will one day take over the food industry sector that TGI Friday’s and Applebee’s currently dominate.

Musk, 44, draws his inspiration from Chipotle Mexican Grill, where he serves as a board member. Chipotle leveraged its use of fresh, non-genetically modified ingredients to become a major rival of McDonald’s, despite charging higher prices. The Kitchen, which has three different restaurant concepts, operates primarily out of the American heartland, with nearly a dozen locations in Chicago, Memphis and throughout the state of Colorado. Another restaurant is slated to open in Indianapolis this year.

Musk and his colleagues are looking at all of those cities as the next possible site for a Square Roots campus.

“My heart is in Memphis, so if it were up to me, that’d be our next city,” Musk told HuffPost on Thursday, stressing that it’s ultimately up to Peggs. He wants to see Square Roots expand rapidly. “We are planning on doing this with thousands of kids a year within a few years.”

If we have a campus like this in every city, everyone can buy food from a local farmer. Tobias Peggs, chief executive of Square Roots

In Colorado, where The Kitchen is headquartered, it’s easy to get local produce, meat and alcohol. But that’s not true in a lot of major cities. That’s the niche Square Roots wants to fill. The company is the country’s first major indoor farming “accelerator” ― Silicon Valley parlance for firms that offer educational training, space and capital to bootstrapped entrepreneurs.

Enrollees complete an eight-week boot camp before setting up shop in one of Square Roots’ 10 shipping containers. They then have the next 10 months to grow vegetables and come up with novel ideas to sell them. Square Roots makes money by taking a cut of the revenue. If an idea takes off, Square Roots buys a stake in the company and introduces the farmer to other investors.

“I visualize opening Fortune magazine in 2050, and there’s a list of the top 100 food companies in America,” Peggs said. “No. 1 is Square Roots. And the other 99 have all been set up by folks who graduated from Square Roots.”

Indoor and vertical farming, essentially a techy subset of greenhouse agriculture, has recently attracted entrepreneurs competing to develop new hardware and the most energy- and water-efficient growing systems. 

The benefits of growing indoors are numerous. Farmers don’t need pesticides or herbicides to ward off unwanted pests. They evade droughts, temperature shifts, whipping winds and flooding rains, all of which are becoming more destructive and erratic as greenhouse gases warm the planet and alter the climate. They are free from environmental contaminants ― a big plus in places like Japan, where, since the 2011 Fukushima Daiichi nuclear disaster, people fear radiation poisoning from food grown outdoors.

And on a baseline level, vegetables grown indoors under precise conditions can be bred to taste better. Peggs said one Square Roots farmer who is cultivating shiso, a red-leafed mint, used data on the climate in Hokkaido, Japan’s breadbasket northernmost island, to replicate conditions there. Instead of raising crops in one country and shipping them to another to be eaten, farmers could cut out the financial and environmental costs of transportation and grow even exotic produce in the dead of a New York winter.

“Let’s say the best basil you ever had was on vacation in Italy in 2006,” Peggs said. “You could look up the data on rainfall, temperatures and weather and grow basil in those exact same conditions.”

In September, Square Roots began working with the U.S. Department of Agriculture to rewrite criteria for government-backed loans, making them more accessible to indoor, urban growers.

The USDA postponed a meeting with Peggs scheduled for Thursday afternoon, hours after agriculture secretary nominee Sonny Perdue testified before a Senate hearing. The USDA did not respond to questions on Friday about the status of changes to the loan applications.

“We want these kids to know they’ll be getting a loan, and they’ll have to pay it back and have to build a business and make money for themselves all in the space of one year,” Musk said. “It’s a loan, not a grant. It’s not a handout; these are real businesses.”

For now, the nascent industry struggles with the challenge of hiring from a puddle-deep pool of trained talent. There’s just one serious graduate program in the country focused on indoor farming, at the University of Arizona, says Dickson Despommier, an emeritus professor of microbiology at Columbia University who hosts a podcast on urban agriculture.

“For every one that graduates, there are 10 jobs waiting for them,” Despommier told HuffPost by phone. “Demand is high, and production of qualified individuals is low.”

After two months of training, Maxwell Carmack took his engineering degree from Stony Brook University and his passion for building recording studios and applied them to indoor farming. Now, the 22-year-old from Long Island spends his mornings plucking lettuce and arugula from long, vertical grow trays before setting off across Brooklyn to deliver baggies stuffed with greens to the Williamsburg offices of Vice Media and the ad agency Huge’s headquarters in Dumbo.

“It’s my farm,” Carmack said after turning down the music blasting through his narrow container farm. “I have some volunteers that help me, but I make all the decisions on planting.”

It’s going to require a lot more than just people to shake an industrial farming business worth trillions of dollars globally. Critics say Square Roots’ model still doesn’t resolve key issues that limit indoor farming’s potential, like the steep electricity bills that drive up prices of the greens. After all, sunlight is free for outdoor industrial farms.

Stan Cox, a lead scientist at the Salina, Kansas-based research nonprofit The Land Institute, is among the more vocal vertical farming skeptics. Among other things, he criticizes the high energy costs, the high price point associated with vertically grown produce and the limited selection of crops — like leafy greens and tomatoes — that can effectively be grown this way. Cox believes the reliance on artificial light severely limits indoor farming’s output compared to that of a reasonably productive traditional farm.

“Calling a shipping container a ‘farm’ is like calling a hospital’s intensive care unit a ‘health club,’” Cox told HuffPost.

And the lofty price of Square Roots’ greens — $7 for just one “nanobite” — reflects those high energy costs and means their appeal will be limited to a “boutique” market rather than a more inclusive one, Cox said. Each nanobite varies in weight, depending on that day’s yield, but is about the size of a bag of chips.

Square Roots, to its credit, is trying to find ways to make its greens available to low-income buyers. One enrollee, Paul Philpott, is working on a service that charges one set of customers extra to underwrite deliveries to customers who live in public housing in Hunts Point, a Bronx neighborhood where fresh produce is so scarce that the area qualifies as a food desert. Ironically, three of New York City’s biggest produce distributors are located in Hunts Point.

“He’s *right* at the beginning stages of the model, so is still figuring out specifics,” Peggs wrote of Philpott in a follow-up email. “However, it’s likely to be something like a $2 premium if you can afford it, which allows him to sell to a family living in a [New York City public housing] development for a $2 discount.”

Still, even skeptics see that a niche market of consumers willing to pay more for locally grown, vertically planted produce may have the potential to support operations like Square Roots.

Carl Zulauf, an agriculture professor at Ohio State University, said sustained interest from ambitious entrepreneurs like Musk and Peggs could be a sign that a viable model might not be that far off.

“Vertical farming can find a role if it can provide a high enough value to consumers relative to the price charged,” Zulauf said. “I think the window remains open for experimentation and market exploration.”

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[pat78701]

A Future Farming Industry Grows In Brooklyn

BROOKLYN, New York ― Tobias Peggs is already cultivating leafy vegetables out of purple-lit shipping containers in the parking lot of an old Pfizer factory, just blocks from the projects where the rapper Jay-Z grew up.

What he needs to grow now is an industry.

Eight months ago, Peggs co-founded Square Roots ― a startup that coaches and equips would-be urban farmers with growing materials in repurposed 320-square-foot metal crates. He launched the venture with food and tech entrepreneur Kimbal Musk, the younger brother of Tesla and SpaceX CEO Elon Musk.

Now, 10 farmers are enrolled in Square Roots’ Brooklyn farming program, Peggs and Musk have launched a new delivery service for home-grown salad greens, and they’re deciding where to expand next.

“If we have a campus like this in every city, everyone can buy food from a local farmer,” said Peggs, 45, said as he showed The Huffington Post around his operation.

Located in the shadow of the Marcy Houses, a public housing complex in Brooklyn’s Bedford-Stuyvesant neighborhood, the former pharmaceutical plant that houses Square Roots now also provides office space for scientific research ventures and startups that ferment kombucha and kimchi, make high-end slushies and Madagascan chocolate, and even grow live oysters.

Peggs is Square Roots’ chief executive, and he has lofty plans to topple the industrial giants that dominate grocery aisles. “This is a very long-term play, to bring real food to everyone and unleash, basically, the next generation of leaders in food.”

“Ambitious,” he added with a laugh.

Square Roots was launched under the umbrella of The Kitchen LLC, Musk’s equally ambitious chain of farm-to-table eateries that he hopes will one day take over the food industry sector that TGI Friday’s and Applebee’s currently dominate.

Musk, 44, draws his inspiration from Chipotle Mexican Grill, where he serves as a board member. Chipotle leveraged its use of fresh, non-genetically modified ingredients to become a major rival of McDonald’s, despite charging higher prices. The Kitchen, which has three different restaurant concepts, operates primarily out of the American heartland, with nearly a dozen locations in Chicago, Memphis and throughout the state of Colorado. Another restaurant is slated to open in Indianapolis this year.

Musk and his colleagues are looking at all of those cities as the next possible site for a Square Roots campus.

“My heart is in Memphis, so if it were up to me, that’d be our next city,” Musk told HuffPost on Thursday, stressing that it’s ultimately up to Peggs. He wants to see Square Roots expand rapidly. “We are planning on doing this with thousands of kids a year within a few years.”

If we have a campus like this in every city, everyone can buy food from a local farmer. Tobias Peggs, chief executive of Square Roots

In Colorado, where The Kitchen is headquartered, it’s easy to get local produce, meat and alcohol. But that’s not true in a lot of major cities. That’s the niche Square Roots wants to fill. The company is the country’s first major indoor farming “accelerator” ― Silicon Valley parlance for firms that offer educational training, space and capital to bootstrapped entrepreneurs.

Enrollees complete an eight-week boot camp before setting up shop in one of Square Roots’ 10 shipping containers. They then have the next 10 months to grow vegetables and come up with novel ideas to sell them. Square Roots makes money by taking a cut of the revenue. If an idea takes off, Square Roots buys a stake in the company and introduces the farmer to other investors.

“I visualize opening Fortune magazine in 2050, and there’s a list of the top 100 food companies in America,” Peggs said. “No. 1 is Square Roots. And the other 99 have all been set up by folks who graduated from Square Roots.”

Indoor and vertical farming, essentially a techy subset of greenhouse agriculture, has recently attracted entrepreneurs competing to develop new hardware and the most energy- and water-efficient growing systems. 

The benefits of growing indoors are numerous. Farmers don’t need pesticides or herbicides to ward off unwanted pests. They evade droughts, temperature shifts, whipping winds and flooding rains, all of which are becoming more destructive and erratic as greenhouse gases warm the planet and alter the climate. They are free from environmental contaminants ― a big plus in places like Japan, where, since the 2011 Fukushima Daiichi nuclear disaster, people fear radiation poisoning from food grown outdoors.

And on a baseline level, vegetables grown indoors under precise conditions can be bred to taste better. Peggs said one Square Roots farmer who is cultivating shiso, a red-leafed mint, used data on the climate in Hokkaido, Japan’s breadbasket northernmost island, to replicate conditions there. Instead of raising crops in one country and shipping them to another to be eaten, farmers could cut out the financial and environmental costs of transportation and grow even exotic produce in the dead of a New York winter.

“Let’s say the best basil you ever had was on vacation in Italy in 2006,” Peggs said. “You could look up the data on rainfall, temperatures and weather and grow basil in those exact same conditions.”

In September, Square Roots began working with the U.S. Department of Agriculture to rewrite criteria for government-backed loans, making them more accessible to indoor, urban growers.

The USDA postponed a meeting with Peggs scheduled for Thursday afternoon, hours after agriculture secretary nominee Sonny Perdue testified before a Senate hearing. The USDA did not respond to questions on Friday about the status of changes to the loan applications.

“We want these kids to know they’ll be getting a loan, and they’ll have to pay it back and have to build a business and make money for themselves all in the space of one year,” Musk said. “It’s a loan, not a grant. It’s not a handout; these are real businesses.”

For now, the nascent industry struggles with the challenge of hiring from a puddle-deep pool of trained talent. There’s just one serious graduate program in the country focused on indoor farming, at the University of Arizona, says Dickson Despommier, an emeritus professor of microbiology at Columbia University who hosts a podcast on urban agriculture.

“For every one that graduates, there are 10 jobs waiting for them,” Despommier told HuffPost by phone. “Demand is high, and production of qualified individuals is low.”

After two months of training, Maxwell Carmack took his engineering degree from Stony Brook University and his passion for building recording studios and applied them to indoor farming. Now, the 22-year-old from Long Island spends his mornings plucking lettuce and arugula from long, vertical grow trays before setting off across Brooklyn to deliver baggies stuffed with greens to the Williamsburg offices of Vice Media and the ad agency Huge’s headquarters in Dumbo.

“It’s my farm,” Carmack said after turning down the music blasting through his narrow container farm. “I have some volunteers that help me, but I make all the decisions on planting.”

It’s going to require a lot more than just people to shake an industrial farming business worth trillions of dollars globally. Critics say Square Roots’ model still doesn’t resolve key issues that limit indoor farming’s potential, like the steep electricity bills that drive up prices of the greens. After all, sunlight is free for outdoor industrial farms.

Stan Cox, a lead scientist at the Salina, Kansas-based research nonprofit The Land Institute, is among the more vocal vertical farming skeptics. Among other things, he criticizes the high energy costs, the high price point associated with vertically grown produce and the limited selection of crops — like leafy greens and tomatoes — that can effectively be grown this way. Cox believes the reliance on artificial light severely limits indoor farming’s output compared to that of a reasonably productive traditional farm.

“Calling a shipping container a ‘farm’ is like calling a hospital’s intensive care unit a ‘health club,’” Cox told HuffPost.

And the lofty price of Square Roots’ greens — $7 for just one “nanobite” — reflects those high energy costs and means their appeal will be limited to a “boutique” market rather than a more inclusive one, Cox said. Each nanobite varies in weight, depending on that day’s yield, but is about the size of a bag of chips.

Square Roots, to its credit, is trying to find ways to make its greens available to low-income buyers. One enrollee, Paul Philpott, is working on a service that charges one set of customers extra to underwrite deliveries to customers who live in public housing in Hunts Point, a Bronx neighborhood where fresh produce is so scarce that the area qualifies as a food desert. Ironically, three of New York City’s biggest produce distributors are located in Hunts Point.

“He’s *right* at the beginning stages of the model, so is still figuring out specifics,” Peggs wrote of Philpott in a follow-up email. “However, it’s likely to be something like a $2 premium if you can afford it, which allows him to sell to a family living in a [New York City public housing] development for a $2 discount.”

Still, even skeptics see that a niche market of consumers willing to pay more for locally grown, vertically planted produce may have the potential to support operations like Square Roots.

Carl Zulauf, an agriculture professor at Ohio State University, said sustained interest from ambitious entrepreneurs like Musk and Peggs could be a sign that a viable model might not be that far off.

“Vertical farming can find a role if it can provide a high enough value to consumers relative to the price charged,” Zulauf said. “I think the window remains open for experimentation and market exploration.”

type=type=RelatedArticlesblockTitle=Related Coverage + articlesList=57bc5e9de4b0b51733a5c359,5717d500e4b0479c59d6d2ae,58cc4ad5e4b0ec9d29dc23bb,58c1d07fe4b0ed71826b55e0,58c06447e4b0d1078ca391e5

-- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.

from DIYS http://ift.tt/2nTtuEd