#i know this man's coupon game is Insane

[carnivalcarriondiscarded]

I feel like Howdy would be the type to go to the dollar store to save money then complain when something is like $1.99

i second this....

[proudfreakmetarusonniku]

Wait the Sims have lore? I thought it was just a funny sandbox?

Oh, it is a funny sandbox, but the developers had a lot of fun setting up the drama in the premade neighbourhoods and linking the games together chronologically! I've talked about the iconic Bella Goth, so I'll also go into just. The whole lore of Strangetown. Because it's my favourite town in the Sims franchise and it's bonkers.

The town itself is tiny, being a small desert town barren of much life. There's a few extra roads off the main one, but it is a small, out of the way place. The roads have lovely names such as Cover Up Road, Road to Nowhere, and Dead End Lane. It's also described in game as a place truth seekers move to, due to it's secrets, and where nothing is as it seems. Basically, combine Gravity Falls with Area 51, and you've got the vibe of Strangetown.

Five families live in Strangetown, and there are two premade families for you to move in. All of whom- with the exception of one, who's designed to be a straight man, have some insane lore, both in the sense of it being good and in the sense of it being unhinged. Here's a recap of each and every one because I adore them all.

The Grunts are a military family, with the father, General Buzz Grunt, running the household like a bootcamp since the tragic divorce and later tragic murder of his ex-wife Lyla. He's not the murderer, to clarify, we'll talk about her later. General Buzz has a grudge against the strange and unusual, and especially the supernatural, and discriminates heavily against his alien neighbours, the Smiths.

His three children, Tank, Ripp, and Buck, all have their own issues. Tank is the only one to go along with his father's vision, and deeply looks up to him, but he doesn't have any friends and feels pressured to join the military. Ripp is a teenage slacker who doesn't get along with his father and is bullied by his older brother, but who has a close friendship with Ophelia Nigmos and Johnny Smith, who I'll get into a little later. Finally, Buck is a sensitive soul, who wants to become a stylist, and doesn't know why his father doesn't pay attention to him.

The Curious family are made up of three brothers, Pascal, Lazlo, and Vidcund, who are alien enthusiasts who have gotten a closer encounter with them than they could have ever expected. See, Pascal was abducted by aliens and returned home pregnant! Not only that, but Vidcund will also get abducted by aliens if you play through the scenario the game gives you playing as the Curious family. Of course, being a bunch of nerds who wanted to learn more about aliens, the brothers are excited and happy about raising some alien kids, so all is well!

Outside of the new arrivals to the family, Pascal is logical minded, but not cruel, and is enemies with the more evil Loki Beaker, partially due to a past crush on his wife Circe when they were teenagers and partially due to how he mistreats Pascal's close friend Nervous Subject. Vidcund is serious and exact, and used to date Circe as a teenager before she got with Loki, though he still holds a torch for her. Lazlo is less serious and more chilled out than his brothers, and is in love with a townie called Crystal Vu. They also have a sister- Jenny Smith, who's just as alien mad but in a differing way.

Speaking of the Smiths, they're perhaps the strangest family in Strangetown, both due to being literal aliens (mostly), but also due to being suprisingly normal despite all that. PT9 (short for Pollination Technician Nine) is a stay at home dad who adores his family even more than his hobbies of caring for his lawn, collecting coupons, and staring at the sky, while his wife, Jenny Smith, is a career woman and nurse who wishes she could spend more time with her family. Also, she really likes green.

The two of them have two kids, Johnny and Jill. Johnny is soon to become an adult, and he desperately wants to be cool and popular. He's going out with Ophelia Nigmos, and is friends with Ripp Grunt, but he and Tank Grunt are enemies. Meanwhile Jill is a little nerd who loves dolphins and wants to be a deep sea welder.

Onto the Specter family, which consists of Olive Specter, wan elder nearing the end of her life, and her teenage niece Ophelia Nigmos. Olive Specter is, to be blunt, a serial killer. Her house is full of the graves of the Sims she's killed, and she has a want to invite over her enemy General Buzz Grunt- presumably to make him her next victim. Her potential victims include her sister and brother in law, two out of three of her husbands, Lyla Grunt, her own parents, and many strangers, all of whom died either by drowning, starvation, electrocution, or fire, and while obviously in game your sims can't murder anyone in these ways these deaths were likely picked as they are ways you could theoretically kill someone.

The reason she's a serial killer is implied to be because she is in love with the Grim Reaper. In fact, they are heavily implied to have had a child together. However, she neglected her son and he was taken away by the social worker, and adopted by the Beakers as a test subject and (presumably) renamed to Nervous Subject.

Ophelia Nigmos lives with Olive after the suspicious death of her parents. Understandably, she's incredibly anxious about things, and is described as a hypochondriac. She cares deeply about family, and is dating Johnny Smith along with being friends with Ripp Grunt, despite the animosity between their guardians.

Finally for families that already live in the neighbourhood, and I have been saving best for last, is the Beaker family. As can be judged by the name, the Beakers are scientists, and mad ones at that. Loki Beaker is seeking the recognition he knows he deserves, and Circe knows 238 ways to make people scream and is eager to get a promotion. While mean and very very obviously evil, they are close with each other.

However, what few people know is that in secret, they are performing unethical human experimentation in their own home. They adopted a child from the social worker to use as their test subject, who gained the name Nervous Subject due to his tendency of twitching and blinking a lot. Despite his erratic personality- being incredibly sloppy, cripplingly shy, overly active, serious to a fault, and incredibly grouchy- his focus in life is on having a family, which is perhaps ironic for the son of Death himself.

Onto the families without houses but able to be placed in the world, theres the Singles- four roommates, including the Curious's half alien half-sisters and Loki's sister- and Ajay Loner, worlds most normal man, but they're less involved in the lore. Love them too though.

[dmsden]

A History Lesson - Looking back at D&D’s history

Hullo, Gentle Readers. Well, this is the 5th Monday in March, and that means I get to write about anything I want! It’s also my birth month, which means it’s my anniversary of getting into D&D (42 years!), and that has me feeling nostalgic. Coupled with a discussion I had recently with some friends, I thought it would be fun to look back at the various editions of D&D and give you all a bit of history. I’m not going to get into Gygax vs Arneson or any of that. I’m only talking about the published game itself, not its creators or its storied origins.

The original D&D (or OD&D as it’s sometimes called) came in a small box. It had three booklets inside - Men & Magic, Monsters & Treasure, and The Underworld & Wilderness Adventures - along with reference sheets and dice. Each was softcover and roughly the same dimensions as a DVD/BluRay case. The game was pretty rudimentary - for one thing, it assumed you already had a copy of Chainmail, D&D’s direct wargame predecessor. It also recommended you have a game called Outdoor Survival for purposes of traveling through the wilderness. It had only three classes - fighting man, magic-user, and cleric - and nothing about playing other races. It did have the insane charts that 1st edition would ultimately known for, and it was possible to play a pretty fun game of D&D with it, as its popularity would come to show.

The game expanded through similar chapbooks - Greyhawk, Blackmoor, Eldritch Wizardry, Gods Demigods & Heroes, Swords & Spells. With the exception of the last one, each brought new facets to the game - new classes like Thief and Monk, new spells, new threats. It was clear the game was going to need an overhaul, and it got one.

I consider this overhaul to yield the real “1st Edition”, as so much of the game didn’t exist in those original games. The game split into a “Basic” game, just called Dungeons & Dragons and Advanced Dungeons & Dragons.

The basic game was a boxed set that included a rulebook, a full adventure module, and dice...or, well, it was supposed to contain dice. The game was so popular and new in those days that demand for dice outstripped production. My copy of D&D came with a coupon for dice when they became available and a sheet of “chits” - laminated numbers meant to be put into cups (we used Dixie Cups with the name of the die written on it), shaken, and a random number pulled out without looking. It was meant to introduce new players to the game, so it was a trimmed down version. Races were human, elf, dwarf, and halfling, and classes were fighter, cleric, magic-user, and thief. The box only included rules for going up to 3rd level, with the intention that players would then graduate into AD&D. This is where I joined, with the old blue cover box set and In Search of the Unknown, before Keep on the Borderlands even existed.

AD&D was the game in its full glory. Along with the races I mention above, we got half-elves, half-orcs, and gnomes. The four basic classes also had sub-classes, like paladin and ranger for the fighter, druid for the cleric, illusionist for the wizard, and assassin for the thief. There were rules for multi-classing, as well as “Dual-classing”, a sort of multi-class variation for humans only, which, when done in the correct combination, could yield the infamous bard...which didn’t actually yield any bard abilities until around level 13 or so.

This edition had 5 different saving throws for things like “Death Magic”, “Petrification & Polymorph”, “Spells”, and so on. It had the infamous Armor Class system that started at 10 and went down, so that having a -3 AC was very good!  It also had specific attack matricies for each class; you would literally look on a table to determine the number you needed to roll on a D20 based on your class, your level, and your opponent’s armor class. It was fun, but it was very complicated.

It also had some, frankly, shitty rules. There was gender disparity in terms of attributes, which my group totally ignored. Because the game designers wanted humans to be a competitive the game, and because non-humans had so many abilities and could multiclass, non-humans were severely limited in the levels they could achieve in most classes. In fact, some classes, such as monk and paladin, were restricted only to humans.

As the years went on, things got a bit muddled. It probably didn’t help that the rules in Basic D&D and AD&D didn’t perfectly line up. In D&D, the worst armor class was a 9. In AD&D, the worst armor class was a 10. All of this led to an overhaul, but not one considered a separate edition. AD&D mostly got new covers and new books, like the Wilderness Survival Guide and Dungeon Survival Guide, Monster Manual 2, and the Manual of the Planes. It got a number of new settings, too. In addition to the default Greyhawk setting, we got the Forgotten Realms setting for the first time, details of which had been appearing in Dragon Magazine for years, thanks to the prolific Ed Greenwood. We also, eventually, got the whole Dragonlance saga, which yielded the setting of Krynn.

In this new version, Basic D&D broke off into its own game system to some degree. Elf, Dwarf, and Halfling started being treated like classes rather than races, with specific abilities at different levels. Higher level characters could be created using progressive boxes - Expert, Companion, Master, and Immortal, each with its own boxed set and supported by Mystara, a completely different setting that got its own updates over the years. It was odd, because D&D essentially was competing for players with AD&D, and I remember arguments with friends over which version was better (I was firmly in the AD&D camp.)

In 1989, when I was in college, they finally brought forth 2nd edition D&D. This streamlined things a little. Armor Class still went down, but now attack rolls boiled into a single number called To Hit Armor Class 0, or THAC0. It made the whole process of figuring out what you needed to roll a bit less cumbersome, but it was still a bit awkward. The classes got a lot of overhaul, including making Bard its own core class. But what I remember best about 2nd edition was the boom in settings. This was the age of settings, and many beloved ones got started, including Dark Sun, Planescape, Ravenloft, and Spelljammer.

It was also the age of the “Complete Handbooks”. They brought out splatbooks about every class and race in the game, as well as books expanding several concepts for the DM, such as the Arms & Equipment Guide, the Castle Guide, and the Complete Book of Villains. There were also splatbooks about running D&D in historic periods, such as Ancient Rome, among the ancient Celts, or during the time of the Musketeers. The game got new covers for the rule books again, and a bunch of books about options started coming out. It was a boom time for books, but many people complained there was too much.

Without going too deep, TSR ended up in severe financial troubles. They declared bankruptcy, and there was real fear of the game going away. And then Wizards of the Coast (WotC) stepped in. They helped TSR get back onto its feet, and they helped produce some modules specifically engineered to help DM’s bring an end to their campaign...possibly even their whole campaign world...because something big was coming.

That something big was, of course, 3rd edition D&D. The game got majorly streamlined, and many sacred cows ended up as hamburger. AC finally started going up instead of down. Everything was refined to the “D20″ system we’ve been playing ever since. Races could be any class. There were no level or stat limits for anyone. After years of the game being forced into tight little boxes, it really felt like we could breathe. I had stopped playing D&D, but 3rd edition brought me back into the fold. I often say that 3E was made for the players who’d felt constricted and wanted more flexibility.

The trouble with 3E, and its successor 3.5, is that it was still a dense and difficult game for newcomers to get into. It’s been acknowledged that D&D essentially created many of the systems we see and know in other games - experience points, leveling up, hit points, etc. But trying to break into the experience for the first time was difficult. The look of 3E was gorgeous, but I understood that it must seem awfully daunting to someone who’d never played.

4E and its follow-up, Essentials, was an attempt to course correct that. They tried to make this edition incredibly friendly to new DMs, and, frankly, they succeeded. By creating player classes and monsters and magic-items that were all very plug and play, they did a great job of creating a game that someone who had never DMed before could dive into with no experience or mentor and start a game pretty easily. Encounter design was given a lot of ease, and there were promises of a robust online tool system that would help out with many of the more tedious aspects of playing.

There was also a lot of shake up in terms of choices. Suddenly, new classes and races were proliferating like crazy. We got the dragonborn, the tiefling, and the eladrin right in the core book, but we said good-bye to the gnome and half-orc at first. Suddenly the warlock was the new class everyone wanted to try. We got paragon paths and epic destinies that would really shape a character as time went on. The game went very tactical, as well, which some of us loved. The concept of rituals came into the game. Later books like the Player’s Handbook 2 and 3 gave us back gnomes and half-orcs, and also gave us minotaurs, wilden, shardminds, and githzerai. We got new psionic classes, brand new class concepts like the Runeknight and the Seeker...

But there was a tremendous backlash. People felt that, in making the game so very plug and play, they’d taken a ton of choice away from the players. Without the tools (which were never that robust, frankly), it was almost impossible to navigate the massive panoply of options. And, worse, it was harder and harder to develop encounters without those tools. People complained that the game had gone more tactical in order to sell miniatures and battlemats. Given that I have never played the game without miniatures and battlemats (since I started in the days when D&D was still half-wargame), I found this odd, but I also understand my style of play isn’t everyone’s.

The one argument I will never understand is that it didn’t “feel” like D&D, or it was somehow ONLY a tactical game and not a role-playing game any more. Again, given that the original game didn’t even call itself a role-playing game, this felt odd. Personally, I roleplay no matter what game I’m playing. If I’m playing Monopoly, I’m roleplaying, doing voices, and pretending to be something I’m not. I honestly enjoyed 4E, and I know a lot of folks who did, too. A lot of it may simply come down to style of play. But I also enjoyed all the games that came before, including Pathfinder. To paraphrase the YouTube content creator The Dungeon Bastard, “Does your game have dungeons? Does it have dragons? Great. I wanna play.”

As a sidenote, in the months leading up to 4E’s release, a lot of internet videos were released by WotC emphasizing the nature of change and talking about differences in the rules. They also released some preview books showing the direction they were heading. WotC must have anticipated that people were going to find this edition very different indeed. They also cleverly brought in some very funny folks - Scott Kurtz from PVPOnline and Jerry Holkins & Mike Krahulik from Penny Arcade - and got them to play D&D for podcasting purposes. Looking back, this must’ve brought in a lot of listeners who might never have played D&D and given them a reason to try it out.

After its release, WotC clearly noted that missteps had been made, as this edition of the game was losing them players. They began work on what they referred to as D&D Next, and, this time, they did massive amounts of playtesting, some of which I participated in.

I don’t feel like I have to describe 5E to any of you, Dear Readers, as you could go to virtually any store and pick it up. I am a big fan of 5E’s simplicity and elegance, and I suspect this is the edition of D&D we’re going to have for some time to come, especially given its popularity. Given the effect of podcasts like Critical Role (and I might save an article on Critical Role’s importance to D&D until my next Freestyle article), D&D is likely more popular now than it’s ever been, with a much wider and more diverse audience than ever before.

I know I’m painting with broad strokes here, but I hope this was, at least, entertaining, and maybe you learned something, Gentle Readers. Until we next meet, may all your 20s be natural.

[gallavictorious]

GW 2020: Meet-cute

Ian is relieved to find the supermarket near empty when he steps inside. He's in no mood to push through a crowd or having to jump out of the way to avoid being mowed down by old ladies brandishing coupons and hellbent on scouring the place for every last special deal.

He glances down at the list Debbie had forced on him this morning, in spite of his protests. ”I can't pick this shit up, I'm going on a date,” she'd told him. ”Oh, and can you take Franny tonight? Liam is taking Carl to Troy's game, and Tami just laughed at me when I asked her if she and Lip could do it.”

He'd managed to weasel his way out of that one, at least, and Franny will now be spending the evening and night over at Kev and Vee's. A real relief, that, if truth be told. It's not that Ian doesn't love his niece dearly and doesn't like taking care of her, but after an insanely hectic day at work it's not what he has in mind for his first evening off in a week.

Moving more or less on auto-pilot, Ian methodically works his way through Debbie's list, picking up milk, eggs, orange juice, and Pop-Tarts. He double-checks every item before crossing it off, wanting to make sure he doesn't forget anything. Groceries may be the last thing he wants to think about right now, but he plans on sleeping in tomorrow and isn't particularly feeling like having Debbie banging on his bedroom door at 6.30 am and demanding to know why there's no apples for Franny. (Since when do the Gallagher's eat fresh fruit anyway? Must be Tami's bad influence.)

Coming up on the candy section, eyes still peeled to the list, Ian manages to walk straigh into another customer. In fairness, the guy has planted himself right in the middle of the narrow aisle, making bumping into him more or less an inevitability for anynody trying to pass by. Ian still offers a hasty apology, bending down to pick up the chocolates the guy's dropped.

Well, would you look at that. It's Reese's Peanut Butter Cups. Which just so happens to be Ian's favourite.

”Thanks,” the guy says, when Ian hands them over. He sounds more than a little suspicious, or maybe just cautious, like he's expecting Ian to pull a gun on him. It makes Ian want to roll his eyes, but he reins the impulse in and smiles instead.

He's got a good smile, he knows. Disarming, when he wants it to be.

Seems to be working pretty great right now, because the guy is smiling back like he can't help himself, suddenly looking a lot less threatening. He's shorter than Ian, and his black hair and eyebrows are almost shockingly dark against his pale skin. It looks good though, Ian thinks. It looks real good. Something about the way he carries himself suggests that maybe he isn't a person you want to mess with, and yeah, Ian can't deny being intrigued by that.

His eyes are also ridiculously blue. Maybe it's because of that, or maybe it's because Ian's just too damned tired to think of anything reasonable to say, but he blurts: ”You know those taste better when they're half-melted? You let them rest on your palm for a couple of minutes, then you eat them. I mean, you have to lick them off, but it's worth it.”

The smile disappears and the guy is once more eyeing him skeptically. For a moment Ian thinks he'll just turn around and walk away, but after a silence that is just slightly too long the guy replies: ”Is that so?”

There's something in his voice, a husky note of suggestion, and it sends a shiver down Ian's spine. Feeling encouraged, feeling reckless, he nods vigourosuly. ”Absolutely. And, uh, are your legs made out of Nutella, by the way? Because I'd like to spread them.”

A beat, while the other man stares and stares at Ian, as if trying to figure out if he is for real. Then his face crumples into a look of weary disgust. ”Jesus Christ, Ian,” Mickey says. ”The fuck?”

So much for that...

Somewhat embarrased, somewhat annoyed, Ian shrugs. ”It's role play,” he says pointedly. ”You're supposed to play a role.”

”Yeah, and of course your corny ass decides to play the role of a fucking pick-up punster.” Throwing the Reese's into Ian's shopping cart, Mickey then crosses his arms over his chest. ”Why the fuck are we doing this again?”

Yeah, Ian is starting to seriously question that, too. It had seemed like a bit of fun, maybe, when his colleagues talked about it over drinks a few weeks ago, and while he and Mickey has always had great sex, they haven't really experimented all that much, and isn't that something you're supposed to do when you've been together for almost ten years (on and off, but still)? So no harm in giving it a shot, right, and make their first evening together in a while something special.

He tells Mickey as much, just as he had last night.

Neither Mickey nor his eyebrows seem the least bit convinced. ”Still sounds like the sort of shit people who suck at sex come up with,” he says. ”My husband is a pretty fucking great in the sack, so I'm not sure why I'd wanna pick up strangers at the goddamned grocery store when I could be home getting screwed six ways to Sunday.”

There's a startled little snort, and fuck, where did that little old lady over by the hard candy come from? Ian feels his cheeks redden slightly; Mickey, predictably, just glares at the woman, but – small wonders – doesn't say anything. Forcing a polite smile, or an attempt at one, Ian puts a hand on Mickey's arm to guide him away, from the stupid hard candy and any nosy shoppers.

In the relative safety of the canned food aisle, Ian stops and turns to his husband. Embarrassment and annoyance is already fading: he has the evening off, he has Mickey, and once they get home they have the house to themselves. Failed attempt to role play or not, this is a good evening. ”Pretty fucking great in the sack, huh?” he asks, feeling his lips curl into a small smile.

”Yeah, well,” Mickey is still maintaining a scowl, but his eyes are bright, warm. ”Has the worst fucking ideas, though.”

”Mhm. Sounds like maybe he should stop thinking so much and just take his husband home then. Have some takeout and watch a movie and then, you know, maybe screw six ways to Sunday?”

A grin on Mickey's face now, wide and pleased and growing. ”Yeah. Yeah, he should fucking do that.”

”Okay then.”

”Okay.”

They pick up the last few items on Debbie's list, pay, and head home. Ian can feel Mickey's eyes on him as they walk side by side down the street in the October twilight; hears the little smirk in his voice when he eventually asks: ”You really wanna lick melted Reese's off my body, man?”

Yeah. He'd have known this would come back to bite him in the ass. Whatever. He slings an arm around Mickey's shoulders. ”What if I did?”

Mickey snorts, but doesn't shrug them arm off. ”I'd let you,” he allows.

---

A/N: I hope this sort of fast and loose interpretation of the theme is okay. :o I'd also like to state that I'm really not convinced that Ian would ever be interested in trying something like this, but for the sake of silly nonsense we'll pretend that he might. Oh, and the amount of research I had to do to find an even vaguely useful food-related pick-up line was insane, and made me very, very angry. You are damned right to glare at him, Mickey!

[blackdesertmobilecheats]

Black Desert Mobile Cheats

Black Desert Mobile Guides

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[stupid-stupors]

messy mall

was playing mercy in overwatch but i was wearing a light purple bikini and was impossible to catch. was playing in 4000 SR range and won a game at blizzard world, and the enemy team winston typed in chat “mercy, bap you guys are both insane, cannot kill you for some reason” and i was doing sooo well. the bap changed to zen and we won the game.

after we won, me and my team got funneled down this water slide and then the pressure of the water at the bottom took my bikini top right off. i was trying to cover myself when one of the guys from my team shouted for cosmo, i was like ??? is that who i think it is? then cosmo came over and it WAS bufang, the two of us just stared at each other like wtf and then i got out of the pool and hugged him and he tried to fix my bikini top but suggested we go elsewhere to talk. we went into the building and went up the stairs into this mini rectangular library room where he fixed it but then told me that he couldn’t be seen with me anymore bc he has a girlfriend, and i was like oh that’s ok bc i have a boyfriend! and then it was all good but i felt like my other teammates were thinking we would be having sex together right now bc of what i was wearing. bufang thought that was funny and laughed. we walked out of the building and into this mall.

(kind of not sure if these two dreams are connected or just related)

so i was was in a mall bc it was my day off and i was by myself but then noticed a lot of commotion. there was a lot of blood on the floor and also this strange beige fur covering the floor that these three alligators were eating. this nice old lady was watching the alligators eat them and i asked her what they were doing. she said that there was a huge accident with this weird creature that the authorities were looking more into. and that the alligators were tasked with eating that animal’s fur. and this fur covered the whole ground... i was like just this one animal? had this much fur? and she was like yeah. i asked what happened and she said she didn’t really know herself, and everyone who witnessed it was too in shock to talk. but basically this huge thing just came in and ripped somebody’s body in half during class and the teacher tried to save her but the teacher ended up getting ripped in half as well and then was crying until her last breath. then the creature left the classroom and went into the rest of the mall and just ripped up like 2 or 3 more people until the authorities came and trapped it somehow. and the animal was really strange, like it looked like there was a smaller monkey in a bigger monkey. i didn’t really understand that part. then i asked where the creature was now and she said i’d have to look around. this other girl came in and said she also wanted to see the creature with her own eyes and that she would look with me so we briefly became friends.

we met this old man who said he was going to take over the creature watching room and we asked if we could have special visitors privileges bc we were soooo curious what it looked like. it took a lot of convincing but then in the end he said yes. we went into this beige vaulted door and someone else was manning the visitors room but saw this old man and immediately got up to let him sit down and assume position. this snooty lady with a large hat and a sad face came up behind us. we were asked to fill out a visitors form on a red clipboard. the other girl filled it out first, then the snooty lady (who went thru like 4 different pens bc they all just stopped working when she picked them up) until a green pen worked, and then me. me and the girl got to go to the creature watch room first though.

the watch room was this cramped space kind of like a submarine-ish style and just had these two small windows that we had to sit down on the floor to look through. and this creature was absolutely gigantic that it looked fake. it had two bodies, horizontal on each other, 10 arms, and was just losing fur like no tomorrow. but the weirdest part was its face. its face didn’t really look real, like it looked like there was a smaller monkey moving around freely in there and controlling the larger freak body. it looked at us through the visiting window and then got really curious and put its face right up to us. we freaked out and left. the snooty lady was crying and we thought that maybe one of her children was ripped in half by the creature so she wanted to see it.

i was walking in the mall with the girl when she said that our teacher wanted to talk to me (so i probably knew her from some class?). we went to go talk to our teacher and he said bc of what happened in the mall, he wanted to brighten things up and asked us to do a really last minute poem project that should take no longer than 6 minutes for us to read and that we were assigned a partner to do it with, my partner was michael. late at night, he messaged me and asked if i could print out these lines that he put together and a sheep picture and paste it on a green and purple sheet of construction paper. i printed out the lines with comic sans font and got a picture of a woman tending a sheep that looked like a kid could color it in. then i turned it in to the teacher who said she was going to put it up on the bulletin board. a few hours later i get an email from the teacher asking if it can be showcased, and i was like ya sure. but then i get pinged by michael who said that the zenyatta on my team had actually written those lines and didnt give us permission for his words to be showcased. and i was like wtf i thought you wrote them and he was like no but now i feel bad that i asked him so late at night to write those lines and for you, even later at night, to put them together. i was like lol it’s fine but it’s gonna get showcased.

— another dream??

i felt kind of terrible while working from home and decided to walk to cvs to get my headache checked out. i walked past ps 203 and past key food (which was on that path...??) to get to the cvs on bell boulevard. i went into the cvs and looked around for a little until i got to the counter and used a coupon i had for a free check up/consultation. these two ladies at the desk had these cone things with medicine on them but the medicine could tell them exactly what was wrong with me. i put some medicine on the bottom of my nose to breathe it in and they said i just had a common cold. one of the ladies (sitting on the left) told me that she didn’t even know there was a coupon for these things but feels bad bc i wasted it on a common cold, and i was like it’s fine idc. so i leave CVS and somehow forgot that i was WFH so i was trying to find the nearest azalea(?) office which was like a restaurant. and i walked to the left but couldn’t find it and thought it was odd. it was raining outside and getting really difficult to walk. i turned 180 and walked back uphill to the cvs and then kept walking to find this azalea office. i looked to the left at one point and there was a sheep with beige fur and a black face standing sadly in the rain outside of the pink baskin robbins store. i kept walking and could not find my office. and THEN i remembered that i was working from home but couldn’t remember how to get home.

[invisibleabuse]

Awake

I realized recently, when discussing blogging with a friend, that I have not updated this in quite some time. To be honest, it is for the best of reasons.

I finally got out of the relationship that has caused me so much pain over the last 7.5-8 years. The whole story is remarkable, to be honest, and I have changed dramatically since. People I know well, and people I know casually - all of them keep asking me why I seem different. The truth is that I’m free now. I’m happy. I feel unencumbered.

At the beginning of 2017, I officially hit the point where I knew that I wanted to be free from my relationship. I didn’t know how to leave, though, and felt so much guilt because despite his cruelty and anger, I knew he depended on me. I knew that much of his shortcomings probably stemmed from unprocessed issues with his self-worth and perceived lack of control over his life. I knew it would break him if I left, and with him genuinely trying to do better for me, I felt it would be unfair to leave. I stayed a few more months, each day more confusing than the previous: should I stay? Should I go? I’m not happy with him, but he needs me. I am still afraid of him, but he is trying to control his temper and hasn’t yelled at me quite like he used to. I still feel shame and guilt surrounding my body and sexuality, but he tries to make sure it is better for me now, unlike in our past.

To be brief (the full story will require a lot more time than I have at present), I had a conversation with someone who knows me very, very well. This person can read me better than my own mother, and oddly knows exactly what I need to hear, always. While speaking with him, I became fully aware of my feelings for the first time in years. After years of confusion and wondering if I should leave because I was unhappy, or stay because we were both “truly working on it,” I felt confident. I knew, without a shadow of a doubt, that I wanted to leave. In that moment, all the fear, self-doubt, and inadequacies fell away. I knew I would be fine, and that I would be happy and safe. I ended it that day.After several months to look back on this, I am shocked at myself. It’s like I grew 5 spiritual levels over my whole life, then grew 10 in a week. I came into myself fully, and felt so aware of who I am, who I want to be.

My family and friends all waited for me to fall apart. Everyone asked if I was ok, offered hugs, flowers, and invitations for nights out with the girls. I haven’t cried once. It’s like I did all of my crying in the relationship, and now that I’m free, it feels.....unnecessary. The most amazing thing is that the emotional baggage I’ve been carrying for all these years is gone. All the self-hatred, fear, doubt, confusion, and general depression is gone. I feel in control of my life, and I feel safe and happy. I know who I am now, and I’m too strong to be broken by someone like him. He is still bothering me (I may literally need to get a restraining order since he won’t let me go, and has even followed me), but I feel carefree. He keeps asking me to again explain why our relationship had to end even though we both were working on it. I keep telling him that I finally realized that my happiness matters, and that we can’t be what we need for each other. It would only doom us to a life of boredom, and fear and resentment on my end, and irritation and anger on his. The thing that is bizarre is that all of the things that hurt me the most are just gone. I remember all of them, but feel no emotion for them. Before you tell me that is unhealthy, let me be clear - it’s not that I don’t allow myself to feel it. It’s like all of it was processed, faced head on, and then left to perish, far away from myself. The things that used to eat at me are gone. There were so many things he said that would ricochet around in my head when I felt down. So many things he did to me that made me feel shame and fear. They were things that I only told my very closest friend. I’d sob and tell her about them, ashamed and embarrassed, certain anyone who knew would hate me. I was afraid that I could never rebuild what I had lost.

Well, now I can honestly say that any stranger in the world could ask me to tell them the cruelest words ever spoken to me, and I could tell them with no fear, no trepidation, no sadness. I could tell anyone my most painful moments, and not feel it emotionally. I let it all go, and feel free and unburdened.

So here it is, everyone: my former most limiting stories and moments; the things that held me captive for fear of surviving while carrying them; imprisoned by my fear of living with the weight I felt.

1. Once my ex got angry at me for forgetting to bring a coupon, and grabbed my by the throat and started choking me, while my family watched on. Not wanting my family to be as afraid as I was, I tried to pretend this was a joke. I forced myself to fake laugh and pretend it was all a game, too afraid of my family knowing that the man I was giving myself to was literally choking me for forgetting a 2 for 1 coupon to the movies.

2. All of the hateful things said about my body (see previous posts for more on that): my small breasts, fat stomach and thighs, large butt, frizzy hair, large hands, etc. I was so afraid that anyone who saw me would see what he saw. Now I know that no one will, because what he saw was a reflection of his own negativity and inadequacies.

3. The time that I bought my own engagement ring, but had to tell everyone that he did.

4. The lowest moment of my life, when I hit the brink of insanity. After a night of arguing, and me trying to reassure him that no one broke in the house, and he had only been dreaming, he started to tell me that he heard police in his house. I told him that wasn’t real, but he couldn’t be convinced. He kept telling me what a stupid bitch I was being, and that I should respect him and believe him, etc, and I snapped. I grabbed his Sigg Sauer .45 hand gun and held it to my head, screaming and crying that I would kill myself, and then telling him that if cops were in his house, they would be storming his bedroom. He couldn’t be convinced, and I spent 5 minutes holding a loaded gun to my head, wondering if life would be better if I just did it. This started as an attempt to reassure him, but it also made me feel in control of my life for the first time in years. As our relationship got darker and more controlling, I glamorized suicide. It wasn’t that suicide seemed like a good idea - I knew it would hurt my family - it was that it seemed like my only avenue away from him. I would look at our medicine cabinet, and consider what I could take that would do the trick. I eyed the steak knives and considered what it would feel like to saw into my flesh, and then watch the blood pool around me as I waited to finally be free. I don’t know what held me back, but I’m grateful for whatever it was.

5. The time he bent me over and shoved himself into me, with no warning or foreplay, and slammed fully into my cervix. I doubled over, crying, grasping my midsection and sobbing, trying to get the cramping to subside. He stood there, stroking his penis, looking down at me, and said, “I know you won’t like this, but I’m so incredibly turned on right now.....you’re only making me more hard.”

6. The countless times he would tell me how much he hated my family and friends, all good people who were kind to me (and even him, my abuser). I would try to defend them, but he would cut me off and make me listen to him tear them apart for whatever odd thing they did that he disliked. Most of these people fell out of my life because he wouldn’t allow me to see them. I’m rebuilding now.

7. The many times I would anger him to the point when he wanted to beat me, but knew it would be impossible to hide. He would sit me down in front of his punching bag, and I would watch while he flew into a blind rage, punching, kicking, screaming, yelling about me being an ungrateful bitch. I would cry and know that he was showing me what he wanted to do to me, if only there were no consequences.

That is the bulk of it. What is amazing to me is that none of it holds me back now. My life is my own creation, and I’m creating a life that fulfills me. I’m happy; I’m free; I’m awake. I’m living intentionally now, and no longer believe that things happen “to me.” Now I know that things only happen around me, and I live and grow and learn and love in spite of the things outside of my control.Life is too short to be anything but free. If you want to reach out to me, you can. I am here for anyone who is still trying to break free. Life doesn’t have to be miserable and controlled. It is meant to be freeing, memorable, unencumbered, and earth-shattering. Live intentionally. A friend of mine told me to repeat this to myself whenever I need to be reminded that I create my life, and I am in control of myself and my happiness: “I am the I am, and I choose. I only choose things for my highest good.” Call me cheesy, call me naive - I don’t care. This is the life I was meant to live, and I will love it deeply.

[digitalmark18-blog]

Tom Goodwin: The unlikely secret to direct-to-consumer success

New Post has been published on https://britishdigitalmarketingnews.com/tom-goodwin-the-unlikely-secret-to-direct-to-consumer-success/

Tom Goodwin: The unlikely secret to direct-to-consumer success

When I was eight I would go to the Hook Norton village shop and buy the TV Times and the Radio Times, it was our way to know what was on TV.

The Radio Times covered the BBC channels and even in the earliest stage of my ad land career I could tell it was a bit posh. The TV Times was downmarket; I knew this because the ads were for crap things. It had coupons to buy slippers that old people must have liked, and mail order firms that sold only trousers. These were companies that did one thing well. I was more into the innovations catalogue; like cocaine or the latest iPhones or Aesop shampoo, life’s way of extracting money from selfish people with too much.

What was interesting about these products was not how they got to us. There was little talk about “direct-to-consumer” or about how “mail order is rewiring commerce”. It was quite simple: here was a way to phone up someone or post something and get what you wanted – a lot lot later.

We call this new tranche of trendy brands, with snazzy websites, groovy logos and an influencer marketing department, digitally vertical native brands (DVNB). They have become the gods of the branding, commerce and advertising world.

READ MORE: How direct-to-consumer brands are reshaping marketing

Today, we’ve become fixated with the thing that matters least: how all these trendy new DVNBs get stuff to us. With trendy brands we celebrate what is effectively a catalogue shopping model but on digital paper.

We give too much credit to the upstarts and for the wrong thing. We assume that Casper is amazing because it was one of the first to cut out a middle man, that Away suitcases change the game because they “are online”. Warby Parker is said to be insanely great for both selling things in shops and also, wait for it, from a website, as if Argos hasn’t done a version of this for 23 years.

We think it’s the modern language of these companies which gets us. It’s the founders’ story for the products. People love Brooklinen sheets because it was probably the brainchild a poor hedge fund exec who cried in Ikea one day and got so mad he borrowed money from his dad’s friends and set out to tour the world finding cotton. Or because Allbirds was set up by a weather-beaten farmer who loved sheep a little too much but saw solace in spinning wool.

The biggest error marketers make in the modern world is not understanding anything at all about contemporary consumers.

We think that wanky jeans brands thrive because they disrupted fashion or that it’s the shampoo that has “reimagined” shampooing that is changing the world of commerce. It’s not a reimagined shampoo, it’s a shampoo that is precisely the same in every single way, as every other single bloody shampoo in the world, but it’s got a nice website and an Instagram feed.

The biggest error marketers make in the modern world is not understanding anything at all about contemporary consumers. They are awash with data but immune to empathy. They awake every day as a homo sapien worried about their kid at school, pondering if the credit card bill will come or distracted that their partner may have tried Tinder. They then put on their marketing head and drive to work forgetting what it is to be human, assuming people care about their brand or product and not illicit affairs or bankruptcy or picked-on kids.

For many reasons the number of products in the world has massively expanded, the number of decisions per day people make has grown, the amount of media and distraction has ballooned and our attention feels short and harrowed. In this environment of doubt and confusion, we need a few things. We need to make good decisions, fast. All of the time. We need three things:

A brand to believe in

When we buy stuff we need a tiny bit of reassurance that we’ve not been scammed or are about to get poisoned. Because life is empty, short, stressed and futile, we also sometimes need to use brands to bring meaning to our life, to tell the world we have money – too much money, or use brands to signal to others we don’t care about brands. Hello Next clothing.

We use brands mainly to justify to ourselves we are not being a moron. We use stories sometimes to give us a little thing to believe. Brands have never been more important. DVNBs use simple, effective, powerful confident media, typically outdoor first and then TV when the VC money comes in, to impart in a highly wasteful way their confidence in the world. Please shut up all Silicon Valley types who say brands are dead while wearing Atom shoes and drinking Blue Bottle coffee.

Easy buying

We need to buy things fast. Yes, we need fast delivery to quench our need to own things and push our fear of an empty life with a “look new shoes!”. But more than anything else we need websites that make extracting money from us easy. If you don’t take Apple Pay and PayPal, we can’t be arsed to get up and find our credit card. You need us to fill in address forms , kiss my arse.

What modern DVNBs do well is the use of conversational forms, they auto-populate entries, and they just feel nice. They are the digital equivalent of being seduced at a bar, not interrogated by someone with amnesia. These companies break the main rule of advertising, you either do performance marketing or build a brand, they use shoppable advertising on premium, highly visual media like Instagram to spread the word and convert interest in one place.

Simplicity

The most common aspect of these brands is that they sell one thing well. We just don’t have the time, mental capacity or will to try 50 mattresses, we just want one type that is fine. We don’t want to navigate 1,356 colours of elaborately named paint, with satin, gloss, sparkly and incandescent options for each, and then to think about undercoats.

We don’t want a niggling feeling that the UMSPD-42-APS TV was actually better than the MSRAPI-42-APD model. I’d love a company that just sold one TV for each size and called it “VISION ONE” or something simple. We largely and increasingly don’t want choice, we want good, better, best at the most and then to go home and see if the bill came.

Digitally vertical brands are fascinating, they have changed the playground for all. For one, they often have disastrous business models, terrible unit economics and, like Dollar Shave Club, extract all profit margin from a category. But if they grow fast enough and burn enough VC money in the process a legacy brand may buy them, perhaps to limit the damage they do thought subsidy.

READ MORE: Dollar Shave Club shifts business model as subscription growth slows

They challenge the rules about commerce. They make it easier for anyone to enter. A quick visit to Alibaba, a drop shipping arrangement, a Shopify website and a nice logo from Fivrr and a global FCMG or fashion label can grow overnight.

Advertising is different to them too; we can now grow brands, do performance marketing and even make ads shoppable (more on this another day) in a single ad format on a premium site like Facebook and all without agency expertise or buying rates. They can refine copy and images and optimise in real time.

Digitally vertical brands are fascinating, they have changed the playground for all – despite often having disastrous business model

DVNBs may be a flash in the pan, they don’t have moats, they have fickle brands, they can die as soon as they fade and we can’t keep talking to the 1/100 companies that make it as anything other than survivorship bias. But we can all learn from them.

The world has not been upended by technology. We are basic primal animals. The world now allows us to make ads you can buy from, websites you can buy from, payment details can be stored and accessed by our faces. We like a bit of a narrative, we like a bit of product innovation, but more than anything else we want two things: for brands to reassure us and for someone to take our money fast. Before we change our minds.

Tom Goodwin is executive vice-president and head of innovation at Zenith USA.

Source: https://www.marketingweek.com/2018/10/22/tom-goodwin-secret-direct-consumer-success/

[klbmsw]

Hasan Minhaj's one-liners from last night's White House correspondents’ dinner:

— “I would say it is an honor to be here, but that would be an alternative fact. It is not. No one wanted to do this. So of course it lands in the hands of an immigrant.”

— “Don Rickles died just so you wouldn’t ask him to do this gig, all right? RIP to Don Rickles, the only Donald with skin thick enough to take a joke like that.”

— “A lot of people in the media say that Donald Trump goes golfing too much. . . which raises a very important question: Why do you care? Do you want to know what he’s not doing when he’s golfing? Being president. Let the man putt-putt! . . . The longer you keep him distracted, the longer we’re not at war with North Korea.”

— “We gotta address the elephant that’s not in the room. The leader of our country is not here. And that’s because he lives in Moscow; it is a very long flight. It’d be hard for Vlad to make it. Vlad can’t just make it on a Saturday! As for the other guy, I think he’s in Pennsylvania because he can’t take a joke.”

— “There was also another elephant in the room, but Donald Trump Jr. shot it and cut off its tail.”

— “Jeff Sessions couldn’t be here tonight, he was busy doing a pre-Civil War reenactment. On his RSVP, he just wrote ‘NO.’ Just ‘no,’ which happens to be his second favorite n-word.”

— “Is Steve Bannon here? I do not see Steve Bannon. I do NOT see Steve Bannon. Not see Steve Bannon. Nazi Steve Bannon.”

— “Betsy DeVos couldn’t be here; she’s busy curating her collection of children’s tears.”

— “Frederick Douglass isn’t here, and that’s because he’s dead. Someone please tell the president.”

— “Mike Pence wanted to be here tonight, but his wife would not let him because apparently one of you ladies is ovulating. So good job, ladies. Because of you we couldn’t hang out with Mike Pence.”

— “Even Hillary Clinton couldn’t be here tonight. I mean, she could have been here, but I think someone told her the event was in Wisconsin and Michigan.”

— “[Sean Spicer] has been doing PR since 1999. He has been doing this job for 18 years. And somehow, after 18 years, his go-to move when you ask him a tough question is denying the Holocaust. That is insane! How many people do you know that can turn a press briefing into a full-on Mel Gibson traffic stop?”

— “Donald Trump is liar-in-chief. Remember, you guys are public enemy number one. You are his biggest enemy. Journalists, ISIS, normal-length ties.”

— “It is amazing to be among the greatest journalists in the world, and yet, when we all checked into the Hilton on Friday, we all got a USA Today. Every time a USA Today slides underneath my door, it’s like they’re saying, ‘Hey, you’re not that smart, right?’ USA Today is what happens when the coupon section takes over the newspaper. Is this an article about global warming or 50 cents off Tide? Either way, the pictures are so pretty!”

— “The news coming out of the White House is so stressful, I’ve been watching ‘House of Cards’ just to relax. Oh man, a congressman pushed a journalist in front of a moving train? That’s quaint!”

— “Even if you guys groan, I’ve already hired Kellyanne Conway; she’s gonna go on TV on Monday and tell everybody I killed, so it really doesn’t matter.”

— (To the press) “Remember election night? That was your Steve Harvey/Miss Universe moment.”

— “It was all fun and games with Obama, right? You were covering an adult who could speak English. And now you’re covering President Trump, so you gotta take your game to a whole new level. It’s like if a bunch of stripper cops had to solve a real-life murder.”

— “Tonight is about defending the First Amendment and the free press, and I am truly honored to be here, even though all of Hollywood pulled out now that King Joffrey is president and it feels like the Red Wedding in here.”

— “We all know this administration likes deleting history faster than Anthony Weiner when he hears footsteps.”

— “[Donald Trump] tweets at 3 a.m. sober. Who is tweeting at 3 a.m. sober? Donald Trump, because it’s 10 a.m. in Russia. Those are business hours.”

— “This has been one of the strangest events I’ve ever done in my life. I’m being honest with you. I feel like I’m a tribute in ‘The Hunger Games.’ If this goes poorly, Steve Bannon gets to eat me.”

— “Fox News is here. I’m amazed you guys even showed up. How are you here in public? It’s hard to trust you guys when you backed a man like Bill O’Reilly for years. But it finally happened. Bill O’Reilly has been fired. But then, you gave him a $25 million severance package. Making it the only package he won’t force a woman to touch.”

— “I know some of you are wondering, Hasan, how do you know so much about Fox News? Well as a Muslim, I like to watch Fox News for the same reason I like to play ‘Call of Duty.’ Sometimes, I like to turn my brain off and watch strangers insult my family and heritage.”

— “MSNBC is here tonight. And I’m glad you guys are here. That way if I’m bombing, Brian Williams will describe it as stunning.”

— “MSNBC. It’s hard to trust you guys when you send so many mixed messages. On the one hand you tell us the prison industrial complex is the problem, and then you air five straight hours of ‘Lockup.’ You can’t be mad at corporations profiting off of minorities in prison when you’re a corporation profiting off of minorities in prison.”

— “I had a lot more MSNBC jokes, but I don’t want to just ramble on, otherwise I might get a show on MSNBC.”

— “CNN is here, baby. You guys got some really weird trust issues with the public. I’m not going to call you fake news, but everything isn’t breaking news. You can’t go to DEFCON-1 just because Sanjay Gupta found a new moisturizer.”

— “All you guys do is stoke up conflict. Don, every time I watch your show, it feels like I’m watching a reality TV show. ‘CNN Tonight’ should just be called ‘Wait a Second Now Hold On Stop Yelling At Each Other With Don Lemon.’”

— “You guys have to be more perfect now more than ever. Because you are how the president gets his news. Not from advisers, not from experts, not from intelligence agencies. You guys. So that’s why you gotta be on your A game. You gotta be twice as good. You can’t make any mistakes. Because when one of you messes up, he blames your entire group. And now you know what it feels like to be a minority.”

— (Later, addressed again to the media.) “By the way, you guys aren’t really minorities, you’re super white.”

— “It’s 11 p.m. In four hours, Donald Trump will be tweeting about how badly Nicki Minaj did at this dinner. And he’ll be doing it completely sober. And that’s his right. And I’m proud that all of us are here to defend that right, even if the man in the White House never would.”

[stormyrecords-blog]

march 29th new arrivals

in on thursday restock on these lps - HEXADIC III $24.99ben chasney currated lp of current amazing guitar players on drag city CAVERN OF ANTI-MATTER Hormone Lemonade $28.99still the clear vinyl version!!! JAY DANIEL - Audire Vol 1 Watusi High cassette $9.99beats tape by local dj/electronic magician who has been running with the Wild Oats crowd for years. Debut release from Detroit super-duo 'Audire', comprised of Jay Daniel & Ajamu Yakini. Raw work of art combining World, Jazz, Hip-Hop & everything in between. Limited to only 100 cassettes.Running Time 28 mins. JAY DANIEL - School Dance ep on Watusi $8.99it's wonderful to be in a place where we get to meet young people with the dream of making music. and to watch them work hard and grow and realize their dream of putting out records and performing all over the world. it can also be hard as they age to see them and see they are older, and know that means we are older too. we're proud to be able to play some small part in the lives of musicians like jay, who so truly loves what he does. Following releases on Theo Parrish’s Sound Signature imprint and Kyle Hall’s Wild Oats label, ascending house DJ and producer Jay Daniel has decided to step out on his own, unveiling the first release on his new Watusi High imprint. The two-track School Dance EP collects a pair of muddy, slow-chugging house tracks from the man himself. Funkadelic: Free Your Mind LP $31.99"Funkadelic's second LP, originally released in 1970, is another straight up masterpiece from the stoniest, strangest funk and R&B group of all-time. Opening with the 10 minute title track complete with a shredding keyboard solo from Bernie Worrell and, of course, the six-stringed insanity of Eddie Hazel. One of George Clinton's finest sets of songs and another essential part of the Parliament-Funkadelic catalog reissued on blue starburst vinyl in a deluxe gatefold jacket." Atobe, Shinichi: Butterfly Effect 2LP $29.992018 limited repress. Shinichi Atobe has managed to stay off the grid since he made an appearance on Basic Channel's Chain Reaction imprint back in 2001. He delivered the second-to-last 12" on the label and then disappeared without a trace, leaving behind a solitary record that's been selling for crazy money and a trail of speculation that has led some people to wonder whether the project was in fact the work of someone on the Basic Channel payroll. That killer Chain Reaction 12" has also been a longtime favorite of Demdike Stare, who have been trying to follow the trail and make contact with Atobe for some time, whoever he turned out to be. A lead from the Basic Channel office turned up an address in Japan and -- unbelievably -- an album full of archival and new material. Demdike painstakingly assembled and compiled the material for this debut album. And what a weird and brilliant album it is -- deploying a slow-churn opener that sounds like a syrupy Actress track, before working through a brilliantly sharp and tactile nine-minute piano house roller that sounds like DJ Sprinkles, then diving headlong into a heady, Vainqueur-inspired drone-world. It's a confounding album, full of odd little signatures that give the whole thing a timeless feeling completely detached from the zeitgeist, like a sound bubble from another era. This is only the second album release on Demdike Stare's DDS imprint, following the release of Nate Young's Regression Vol. 3 (Other Days) (DDS 007LP) in 2013. Who knows what they might turn up next? Mastered by Matt Colton at Alchemy. Messthetics: S/T LP $18.99cd also available $12.99"The Messthetics are an instrumental trio featuring Brendan Canty (drums), Joe Lally (bass), and Anthony Pirog (guitar). Brendan Canty and Joe Lally were the rhythm section of the band Fugazi from its inception in 1987 to its period of hiatus in 2002. This is the first band they've had together since then. Anthony Pirog is a jazz and experimental guitarist based in Washington, D.C. One half of the duo Janel & Anthony, he has emerged as a primary figure in the city's out-music community. The trio's debut includes nine songs recorded at Canty's practice space throughout 2017, live and mostly without overdubs. It's a snapshot of a band dedicated to the live ideal, where structure begets improvisation." Perry, Jordan: S/T LP $17.99"Much needed reissue of the extremely limited 2017 debut LP by Virginia guitarist, Jordan Perry. We were turned on to it when Chris Guttmacher at Blue Bag Records in Cambridge told Kassie Richardson of Good Cry (who did the initial 100 pressing) to send us a copy. He thought we might be into it, and halfway into one spin we knew he was right. There have been several fat boatloads of acoustic guitar players floating across our turntable the past few years. And to be honest, we've dug the majority of them. Seems like there must be a lot of good stuff in the water, or something. Despite this, a preponderance of the players we've enjoyed have definitely been in the American Primitive mode. Lots of swift modal aktion with a folk/blues base, invaded by various foreign agents. Jordan Perry's approach to his guitar is quite different. Although there are some basic völk sonorities in his playing, Mr. Perry's brunt combines these with more avant garde note selections and compositional gambits, as well as a string attack with classical qualities. While there's a gentleness to the melodies at which he eventually arrives, Perry's journey crosses prickly patches of tone clusters, and has a circular logic that defies pop logic. A few passages recall moments on All Is Ablaze, our recent album with experimental player Julia Reidy (FTR 338LP), while some of the open strumming has a beautifully languid quality verging on mid period William Ackerman. All of which makes this a record very deserving of much personal headspace. Give Jordan Perry some room and you'll be very glad you did. We promise." --Byron Coley, 2018 Edition of 300. Plastic Cloud:S/T LP   $27.992018 repress. "Plastic Cloud recorded, quite simply, one of the greatest psychedelic albums ever made. This is a record with few equals, full of foreboding melodies and lovely hippie harmonies, as well as some of the most superb and trippiest, Eastern sounding fuzz guitar ever recorded. There is no point singling out a specific track, they are all excellent -- one is equally as good as the next. Take for example the album centerpiece, the ten-and-a-half-minute 'You Don't Care,' an insane piece of social commentary that features terrific back-of-the-mix fuzz guitar as an elusive focal point to its extended pounding-drum laden instrumental breaks; with a great chorus and a plaintive melody in the verse, it doesn't overstay its welcome, winding its way to a final freak out. Essential psychedelia!" 180 gram vinyl; Edition of 400/ Comes with lyric insert and replica vintage press release. Phew: Voice Hardcore LP $26.99"Living legend Phew follows up her brilliant Light Sleep album with another masterwork -- Voice Hardcore -- comprised entirely of her iconic, instantly recognizable voice, twisted, folded and layered over six mesmerizing tracks. Recorded at home in summer 2017, this release finds Phew exploring an idea she first hatched while recording her debut single 'Finale' in 1980 -- to, in her words, ' make new reverberations that I have never heard before, using only my body.' 37 years later, Phew proves herself again to be the exception to the rule -- a veteran artist with an estimable catalog spanning decades who, rather than repeating herself or playing it safe, charges headfirst into uncharted territory. Phew's self -- released tour CD of Voice Hardcore was voted # 23 Best Album of 2017 by The Wire Magazine. This Mesh-Key vinyl edition features a silver foil stamped cover and a double-sided, full color insert, and comes with an mp3 download card." Morrow, Charlie: Toot! Too LP $26.99Recital present the first vinyl LP by composer/event-maker Charlie Morrow. Toot! Too culls performance recordings from 1970 to 2014. It focuses on his "Wave Music" series, which are compositions based around swarms of like-instruments; i.e. sixty clarinets, conch choruses, and army of drums and bugle horns, etc. The 1978 piece, "100 Musicians With Lights", was performed at dusk in Central Park. One hundred players (brass, reeds, percussion) congregate and march in spiral formations, playing their instrument with penlights attached to them. The piece dissipates and ends as each player marches through the park to their respective homes. The sound is fascinating; a tape recording made by an audience member swirling and dancing through the performance. Charlie is an organizer: one of instruments, with the pieces that landed on this LP and dozens more; one of events, through decades of public solstice celebrations across the world; one of publications, including New Wilderness Audiographics and EAR Magazine; and, one of friendships as Charlie has kindly introduced me to many fascinating players in this quirky game of ours. He views networking as an art form, always connecting friends with other friends, building a larger web for everyone to dance throughout. Label owner Sean McCann on the release: "In working on this LP over the past years, Charlie Morrow and I have become close. It has been a joy to have him in my life. At the age of 73, he is determined and creative and as positive as ever. Each time we speak, new projects arise -- like a mysterious soup boiling up fresh aromas. One of my favorite memories with Charlie was us staying up 'til the wee small hours of the morning drinking a bottle of sweet potato shochu, me listening to him tell funny and poignant remembrances. I am happy to share these lovely recordings, just a pinky toe in his artistic footprint, but wow, such a gorgeous toe!" Includes 20-page, 8.5x11" color booklet with scores, writings, and photographs; Includes download coupon; Edition of 500. Spacemen 3: Dreamweapon 2LP $39.99"August 1988, Spacemen 3 embark on one of the strangest events in the band's already strange history. Billed as 'An Evening Of Contemporary Sitar Music' (although consciously omitting the sitar), the group would play in the foyer of Watermans Arts Centre in Brentford, Middlesex to a largely unsuspecting and unsympathetic audience waiting to take their seats for Wim Wenders' film Wings Of Desire. Spacemen 3's proceeding set, forty-five minutes of repetitive drone-like guitar riffs, could be seen as the 'Sweet Sister Ray' of '80s Britain. Their signature sound is at once recognizable and disorienting -- pointing as much to the hypnotic minimalism of La Monte Young as to a future shoegaze constituency. On this double LP reissue, Dreamweapon is augmented by studio sessions and rehearsal tapes from 1987 that would lead up to the recording of Spacemen 3's classic Playing With Fire album. 'Spacemen Jam,' featuring Sonic Boom and Jason Pierce on dual guitar, is a side-long mediation on delicate textures and psychedelic effects. Includes download card and new insert with liner notes by Will Carruthers."

[lawrenceseitz22]

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 158

Click on the video above to watch Episode 158 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://ift.tt/1NZu6N2.  

  Announcement

Adam: All right. Hey everybody, we’re live. Welcome to Hump Day Hangouts Episode 158, the episode where I try to keep on my noise-canceling headphones and not listen to my own voice too much, but hey we’re glad. You’re here hopefully you saw our message in the Facebook group. If you’re not a member of the Facebook group yet, we’ll pop the link in here, but go check that out. Now before we get into it, I also wanted to say that there’s been some back and forth and we’ve got some really cool stuff coming up for Black Friday. All right. There’s lots of deals out there. I know everyone’s watching like Amazon, all sorts of stuff, and we’ve got some never before seen bundles before. When I say never before, I mean it, like this stuff, we got some good stuff. I’ll leave it at that.

There’s definitely going to be more on that later, but I wanted to give everyone a heads up because we had a few questions and we’ve been talking over it and we’re trying to put together some really good stuff. If you are new to Semantic Mastery, oh I’m not going to tell you that. See, I think the headphones are messing with my head. I didn’t even get a chance to say hello to anybody yet. Let’s stop real quick and go down the line. Chris, how’s it going man?

Chris: Doing good. Great to be back in Austria.

Adam: Okay. Yeah man, how long were you on the road?

Chris: Three months.

Adam: That’s awesome. All right. If anybody’s got questions about handling stuff while on the road, talk to Chris. All right. Marco, how’s it going man? How you doing?

Marco: I’m looking for a Black Friday deal on backs.

Bradley: Backs.

Adam: Got you. I think it might be a few years in the future, but we’ll see what we can rustle up.

Bradley: That’s funny.

Adam: Oh man. Rob, how you doing?

Rob:Doing good gentlemen. How are you guys?

Adam: Now standing, can’t complain. Everybody, in case you don’t know, Rob is Rob Beale and I’m just going to leave it at that. I’ll get you a better introduction. All right. Bradley, how’s it going?

Bradley: Good. I’m back from Vegas from a much, much … It was a much needed time away though. I mean we did a little bit of work, but it was more fun than work, I can tell you that. It was a really good event. I enjoyed it, spent too much money, but I guess what happens in Vegas type thing. It was fun. I had a great time, meet a lot of really cool people. The networking was the best part of that. It was hands down, so we’re going to be bringing some guests on over the next couple of months from that same event right here on Hump Day Hangouts so you guys will get to meet some of the other players in the game, which would be cool because they can all provide insight to things that we don’t work or can’t.

Different opinions, different points of view or perspectives, so excited about bringing some of those people on. I met some really, really good guys and gals.

Adam: Yeah, you got to meet one of the mastermind members, right?

Bradley: Yeah, John Allan, one of our mastermind members. He was there. Really nice guy, did a video with him in the Facebook group. Yeah, it was really cool. Any chance to get to meet any one of our members, I certainly try to do that.

Adam: Cool, outstanding. Yeah, it was fun. I’m looking forward to going back to funnel hacking live in the spring and hopefully meeting up with some people again. All right. Let’s get into real quick a couple of announcements on top of what we mentioned and then I know Bradley’s got another one too. If you’re new to Semantic Mastery, if you haven’t checked out the battle plan yet, check it out. It is the SEO Blueprint. I’m going to put a link on the page here shortly with a coupon code, so you can save 75 bucks right off the bat. If you haven’t yet, head over to serpspace.com as well. You can get your free account there, got some free tools, and that’s where all the done-for-you services are at, a lot of the packages, link building, all that stuff.

I just implore you, go check it out and create your account. Then the last place is support.semanticmastery.com. If you’ve got questions, we love when you put the questions on this page obviously, but go check that out, especially if it’s your first couple of times asking questions because sometimes we might refer you over there. It’s where we have a lot of charts and diagrams and some of the more in-depth questions that tend to come up frequently and that way, you could get your question answered hopefully ahead of time and that would be helpful to everybody. All right. That’s it from my end. I think Bradley you wanted to share something.

Bradley: Yeah. One more thing is we did the SEO bootcamp webinar with Jeffrey Smith last week or I think it was last week. Let’s see, what date was it. It was Monday, November 6 so yeah, it was last week. Anyways, it was fabulous. I hadn’t gone through the entire course and I still haven’t gone through the entire course, but I had looked at parts of it and I was quite impressed. Now I’m actually working my way through the course. I have this concept of an hour a day. If you want to accomplish anything in life, as long as you commit an hour per day to it, you can do it, regardless of what it is, no matter how big the goal is. It’s not a matter of when or if you’ll accomplish the goal, it’s a matter of when, when you approach it that way.

I’ve been meaning to go through that course because I know it’s fabulous and I just haven’t made the time over the last month or so since I’ve known about order a couple months really that I’ve known about it. I committed to start spending an hour every day in the morning working through that process of going through the training and implementing it. I’ve got a project that I’m actually applying exactly what I’m learning from the SEO bootcamp training to the site build because it’s so freaking powerful. If you got a site built correctly, you can rank with a fraction of the links. Just a tiny fraction on the off page, and guys what’s the hardest thing to do in SEO in my opinion? It’s the off page because it you have the least amount of control over that.

I’ve just been really amazed with how detailed the training is and some of the real ninja stuff that is being taught inside that course, and so I wanted to just pitch that again say we did a webinar within last week. I’ve got the event page URL. I don’t know Adam if you dropped it on the page or if you want me to do it.

Adam: No, I’ll go grab it in a second.

Bradley: I’ll put it and drop whatever.

Adam: Okay.

Bradley: I’ll put it in Slack. Yeah, I would recommend going to the event page from last week’s webinar and watching the replay. There’s some bonuses that Jeffrey was giving away as well as some stuff that we’re giving away. Anybody that’s building sites guys are doing, I mean it’s on-page really the beginning of foundation of everything, right? I mean we do the syndication networks and the drive stacks and all that’s like off page stuff, and then the content syndication, which is part of the money site because it’s blogging and it’s actually building up the authority and the relevancy of the money site itself. If you don’t have proper page structure or site structure, then you’re basically swimming upstream.

You’re climbing uphill at all times, and so that really is the bet the foundation of like you should always start with your golden frame, the epicenter of your business should be your website, right? In my opinion, this is foundational training and it’s really good. We couldn’t have done as good as Jeffrey did with the training, at least I don’t think we could’ve because it’s really, really good, that good. With that, I just want to say one more time. I endorsed it a 100%, recommend you guys go through it. The price is insane really, so check it out and if you have any questions, certainly reach out to us. Okay.

Adam: Outstanding. All right guys. Does anybody else have anything before we dive into questions today? One, two, three. All right, let’s get into it.

Are There Any Issues With Not Doing Anything On A Newly Built Syndication Network Built For A Few Weeks?

Bradley: Let’s do it. All right. Wrong one, hold on a minute. All right. We’re going to get right down to the bottom. James Rich is up first. He says, “Bradley you say season syndication networks with content as soon as they are finished being built. Are there any issues with getting network built and not doing anything with them for a few weeks?” No, not usually James. If something happens and you got to put a project and hold, it’s fine. Really the reason why you want a season a network is because when you have brand new accounts, if you start automating posting immediately through IFTTT or really any other method for that matter, a lot of times the accounts will get terminated. When we say season, it just means post some content to them and let them sit for a week or two.

I recommend 10 or 14 days if you can. When you post some original content, or you can actually use other content from the same. If you followed the training James, like for wordpress.com, for example, will go maybe copy another blog post from wordpress.com, like another blog on wordpress.com, and then use that as the content, but we do give attribution. You got to cite the source and actually it’s an external link from the blog, but it’s an internal link back to the original source because it’s on the wordpress.com domain if that makes sense. Even though they’re different subdomains, that’s typically how we get them to stick by adding some content and letting it sit for a week or two before adding like additional content where you’re automating the posts.

All right, and that’s really all that’s for. If you build a network or you purchase one, whichever, just let it sit for a couple of weeks. If you don’t have anything to do with it or content for a few weeks or a few months or whatever, it should be fine. What I would do though first of all James is if instead of leaving just the empty networks, I would still go in and try to post at least something, although again I don’t think it would be any problem. I think you’re better off leaving a network or web two sites empty, then starting to automate post right away if that makes sense. Anybody else have any other comments on that? All right.

Adam: I got mine.

Best Practices In Using The 10-pack Press Release Service At Press Synergy

Bradley: We’ll keep moving. Yup, that’s fine. Okay Jeff’s up. He says, “Bradley I know you talked about using press releases in the recent past. I purchased a 10 pack from Peter. Okay. I plan on doing a PR blitz at the end of the year. Is there any information you can share with regards to how much time between releases links you tend to include, et cetera? Hopefully this doesn’t infringe on shared mastermind members because unfortunately I’m not one. I know I should be.” Yeah, Jeff I can go over on very high level conceptual stuff now. Very high level because I that is right now currently mastermind stuff. However, keep this in mind.

I am doing some content that will be available that we’re probably going to make … We’re going to make some publicly available information about the press release stacking method and then there will be like an upgrade for the actual full training. It’s like what our battle plan is and then there’s obviously going to be an upgrade. That’s going to be something that we’re going to be releasing in the next I’d say six weeks or so six to eight weeks. I can talk about it very briefly on the top. As far as the PR frequency of publishing, I do it about once every two weeks. That’s how I get started with sites because a lot of times you only need about four or five of them to get significant results.

In fact, I’ve got several properties or lead gen sites that I’ve been able to pop into the three pack, the maps three pack with just three press releases, which is insane. For ones that are a little bit more competitive, it might take four or five and so I like to spread them out about every two weeks. I know Rob who’s on with us right now, he hammers them. He does one right after another, after another. I typically try to wait about two weeks per, but Rob comment on why you just hammer them.

Rob:Hi, sorry I’m muted. Yeah. Can you hear me?

Bradley: Yes.

Rob:Okay. Sorry, I was muted there. Yeah, I’ll hammer them is Bradley saying and I’ll mix up the link. I’m hitting not only the site, but I’m hitting some of the other … I don’t have much detail to go into, but other properties so to speak. You actually hit some of your web too, YouTube, things like, that just spread it out. I mean you’re filtering it through on some of them. You filter it through those other properties, so it can stand the abuse. As you said before, I’m impatient. some of them I’ll hit. Now I don’t hit stuff if I’m really trying to go slow with some things, but on just my own assets that I own for like lead gen. I’m a little more not nervous to lose, yeah I’ll hit them.

Bradley: Right, right.

Rob:I’ll stack them and all that.

Bradley: Yeah. As far as like for me, I tend to do it about once every two weeks. Like Rob said, the first press release, I always hit the money site and into Google Maps URL, right? You go grab the share URL. Always hit that first, and then I will do a lot of stacking and I’m not going to get into the details on this, but what I do is then I chain a press releases together to where press release number two links to press release number one as well as another, either an inner page on the site or like a review URL from Google Maps or maybe a Yelp page or Facebook or something from the tier one network, the branded network or citation or something like that, then press release three links to press release as well as other properties or maybe another inner page URL, that kind of stuff.

Essentially, I just try to mix it up to where you’re not creating a pattern, but you’re constantly hitting different tier branded properties and then also linking from one press release to another. For me, that’s worked really, really well and I’ve tested all different types of configurations, and it doesn’t seem to have any one particular configuration better than another, they just seem to work well together. What I do recommend is Jeff that you try to add some diversity to your press release distribution services though. Don’t just hammer it with one service, try to use like inside a SerpSpace, for example. We’ve got two different services, and specifically for that reason because I use multiple press release distribution services.

Two of the several that I use are inside a SerpSpace as well if that make sense. Okay. The reason why is you want diversity in your backlink profiles. You don’t want to just keep hammer in the same asset over and over again with the same distribution network. I mean if that’s all you got, it’s probably still better than nothing, but I would recommend that you diversify a bit if possible. All right. Good question there Jeff.

What Anchor Text Or Keywords Should You Use For Each Tiered Properties In A Syndication Network?

Next is [RL Saunders 00:14:07] says, “Can you provide some insight into the anchor text keywords that should be used from tier two properties linking to our tier one properties as well as tier one linking to money site? Examples would be appreciated also. Thanks guys.

I’m considering purchasing some of the link boosting packages and wanting, needing general understanding of the concepts behind this.” All right. Good question. What I like to do from tier two to link to tier one, which is typically how we’re going to … Like if you’re buying link building packages from SerpSpace, we don’t allow you to submit your money site. Basically, we will only link to tier one properties, and that’s because they’re spam links, right? I mean we’re using spam tools in order to build the links, and so we don’t recommend ever hitting the money site directly. We talked about hitting tier one properties and so with that, what I recommend is that you go with broader keywords and also generics and naked URLs. You don’t have to worry about that.

The naked URLs and the generics are all handled by our link building team, but what you do want to submit is the broader term keywords. What I mean by that is like if you’re doing local … This is a good example. If you’re doing local, you don’t want to do like the keyword plus the city because that is typically more like a tier one anchor text than a tier two anchor text. It doesn’t mean that that never happens on a tier two, but it’s a lot less frequent because you got to think about look think of like a bull’s-eye, right? Your money keywords or your bullseye keywords are going to be right in the center. Those are going to be the ones your long tail. Those are going to be your keyword, your service plus city or service plus geo modifier, right?

That’s a keyword plus local modifier. Those are going to be like the type of keywords they’re going to point from that first ring down to the bullseye if that makes sense. Then tier two would be the next ring out, so they’re typically going to be a broader and they’re going to be more frequency of generic and more frequency of naked URLs, right? In broader terms, there’s going to be a lot less frequency of exact match because the exact match or more bullseye type terms, they should be tighter or reserved more or less for tier one if that makes sense. When you got to tier three, you do it even further.

You can go up to like market level keywords, industry type level keywords, and stuff like that, and then go again more generics, more naked URLs, and that’s typically how I’ve always built tiered structures. I’m pretty sure that that’s the way that you should do it too. I haven’t tested a lot of exact match on tier two or tier three in a couple of years because it just doesn’t seem logical to do. I think it might be it’s more of a footprint issue if you do a lot of exact match several tiers out because it it doesn’t really fit what typically happens naturally if that makes sense. Any comments guys? Okay.

Adam: Sorry, took me a while to unmute.

Bradley: None?

Adam: Yup, sorry. I’m sorry man. I think it takes a second for my mic to come back in. Sorry, I was trying to answer a question to something and then yeah, nothing. Let’s keep going.

Bradley: Okay, all right. As far as tier one guys, I recommend that you go with mainly brand anchors, naked URLs, and then you can use some exact match, but be sparing in that guys. That’s part of the reason like I mentioned at the beginning of today’s Hump Day Hangout on-page is so important because if you have your on-page, your site structure done, and your on-page correct or tight, then you can rank with purely brand URLs and naked URLs, and you don’t even need keyword anchor text links. We’ve proven that over and over again. Again, f you’ve got your on-page, I would recommend that you stick with branded terms, naked URLs primarily for tier one links. Okay.

Maybe a few select exact matches, but I would be very sparing in that because again, you can let your on-page tell Google what the page is about more so than the links. All right.

What Is Your Favorite Spamming Method For Websites?

Lisa says, “What is your favorite spamming method for websites? “Serpspace link building packages. I mean literally that’s what we use. Anytime I’ve got something I want to spam, I just send it over to our team over there and they spam it for me. That’s pretty much it. I don’t really have another comment for you. Anybody else have any other favorite spamming methods?

Adam: No. I mean I think that’s the go-to right now. I mean that’s based on the deadliest methods who he learned from himself in us and who you use before. Yeah, that’s the answer.

Bradley: Yeah. He uses GSA as like more second-tier stuff now, but he uses like RanchWorx and I think it’s what … I don’t know, there’s a lot of tools that he’s using now but there are three or four different tools that are really the first tier or a bunch of web twos, so they’re typically higher domain authority type properties, a little bit more relevant because we have a bunch of networks or link networks that we’ve scraped over the years now. We’ve got niche-based networks and things like that, and we use those as the Tier one to whatever we’re spanning and then we throw GSA our kitchen sink spam behind that. GSA is still a great tool for that kind of stuff.

I still recommend you use that two or three tiers out from any sort of money site, but there’s multiple good tools for doing spam.

Rob:I like to add in there drive stack.

Bradley: Yeah, absolutely. Yup, although I think …

Rob:That can filter some of the spam.

Bradley: Calling that a spam is really misleading a bit because we use it also to validate the entity. You know what I mean? I mean yeah we spam a drive stack, but the drive stack itself actually validates the entity. It helps to validate the entities. Because of that, in itself it’s not really a spam method in my opinion.

Rob:Yeah.

Is It Okay To Be More Aggressive With SEO Battleplan Strategies When Ranking A More Than 5-Year-Old GMB Page?

Bradley: All right. I can already see the support tickets coming in on that one. Thanks Rob. Jay’s up. He says, “Hi guys, maps ranking question. According to us do battle plan, you admonish to go small on embeds and power up links to the IFTTT ring on a brand new site. Do you recommend that pace can be more aggressive at this site in GMB as five plus years old? The market is one of the most competitive your press release strategy is being used and in one of the major five cities in the US. What do you think?” Yeah, absolutely Jay. In my opinion, if it’s an established brand and established site and it’s been around for some time, then yeah at least in my opinion without doing an actual analysis of the property, the general answer is yes, you can be a lot more aggressive with those.

Usually when we’re talking about being really conservative, it’s about newer properties, so stuff that you really have to fly under Google’s radar so to speak, right? You don’t want to raise any red flags. If you got something that’s been established for five years, again without looking at it, I would take it on a case-by-case basis, but the vast majority of them will likely be able to withstand you being a lot more aggressive. Okay. Let’s see, the market is one of the most competitive press release strategies being used and in one of the major five cities in the US, what do you think.

Yeah, and that in my opinion that like that’s one of the things that the press releases is something that I’ve been real aggressive … Well, I say real aggressive but as I mentioned earlier about once every two weeks, I’ll do another press release for even brand new properties. Like I said, I’ve been able to rank into the maps pack for within just three press releases so about six weeks. Sometimes with a little bit more competition, it takes four or five press releases and so it might take me two months or so. If I wanted to be more aggressive, I probably could but I try to typically for newer properties just be a little bit more conservative.

Again with 5-year-old site and Google my business listing, you could likely get away with doing a press release every couple of days or once a week or something like that so four in a month and you’d be able to use those. Find a VA or use something like ScrapeBox and put all your URLs from your press release distribution report in there and figure out which ones have do follow links, and then you could use those to like spam … You could spam those with additional links too because then you allow the press release site to like launder that link juice a bit, right?

That works really well too because a lot of times when you spam a press release and also if you can send some traffic to it, there’s some Fiverr gigs you could use, there’s some other things that you could do. You can end up getting a press releases to rank for your keywords too, so that’s a good strategy.

Should You Use Sub Domains For The Silo Sub Niches Or Should You Just Use A Category Sub Folder?

All right, I believe this is Keith. He says, “Hey guys, quick site structure question. I’m building out an authority site for an affiliate business. I want to add a collection of sub niches and set up silos for them. Question, should I use subdomains for the silo sub-niches or should I just use a category sub-folder?” Okay.

Keith if you’re going to silo collection of sub-niches and set up silos for them, if you’re going to silo a site, I’m not sure why you wouldn’t just silo it on the site, the root domain itself, instead of like having separate WordPress installations, which is what you would have to have if you have them on subdomains or in subdirectory sub-folders like you mentioned. I’m not sure why you would want separate WordPress sites for all of those. Typically a silo means that it’s all within the same domain, right? You’re talking about site structure with categories, pages and child pages and ultimately depending on whether it’s simple silo structure or complex out of the structure.

With the complex method, you’re going to have top-level pages, child pages and in posts, but top-level pages are corresponding with top-level categories and then your child pages correspond with subcategories, and then your posts just fall within those, right? That’s all usually done within just one WordPress installation. I’m not sure why you’re trying to separate those. I mean you could, but to me, that would be a real pain in the ass publishing content. Each time you want to publish content to a different site, that you’d have to log in to a different site, and that’s not a really efficient way to run it.

Not only that, but I’m not sure … I guess with some internal linking, you could link everything to where like you could sculpt how you wanted link equity to flow through the properties. Anyway, but again that’s way more work than I’m willing to do. I just would recommend it you just build the silos within the root domain, mainsite.com.

Chris: Yeah, and actually the way that he has it set up without what he called the sub-domain is perfect. It’s mainsite.com, the sub-niche, and the sub-niche would be the category that he’d be siloing, so that’s how he’d set up. Each sub-niche would be a page as category, and then the sub niche … I mean this is perfect the way it is. You don’t need to go one more level where you would need a sub-domain. Yeah, the first example. Don’t them put all, no folder.

Bradley: Yeah, no folder because that would be a separate WordPress installation and that’s what I’m saying. Let me just pull this up for one moment because this will make it seem a little bit more sense. If you say mainsite.com, what you would typically have is you would have your category and you’d have your sub … If you’re doing complex solid structure, right? You would be subcategory and then lastly post, right? That’s how we go if it’s … If it’s a simple solid structure, it’s just going to be one less level, which would be category post, that’s it. All right. This is all done on one WordPress installation guys and that’s really … I mean it’s so much easier that way.

We only separate by subdomains when we’re trying to separate assets and there’s times to do that and an authority website guys should all be done in one folder or one WordPress installation in my opinion. Okay. Okay, no problem Adam.

How Long Should You Wait When Ordering Links For The VPH Embeds?

Muhammad’s up. Muhammad thanks for being here again buddy, you are a regular for sure. He says, “Hey guys, VPS embed, just finished posting. I read the battle plan and it says to build links to the channel. Should I wait before ordering his links or are the embeds and links separate from each other?” Yeah, they’re separate from each other, but like honestly with YouTube, I don’t care how soon you start building links. Really to me, it makes no difference.

What I recommend doing with that is that you actually build links and embeds around the same time because it makes more sense to do that from like a logical standpoint if you think about it. Why would you get 50 embeds and know backlinks or 50 embeds and then backlinks or backlinks and no embeds, you know what I mean? Just to me, it would be more like a simultaneous thing and so we try to think about it that way. Obviously, also if you can send traffic to those at the same time that you’re building links and doing embeds, that’s an even better signal and perhaps even some social signals, although I don’t know that social signals have much value anymore for SEO.

I haven’t really tested it in quite some time but because I think more about traffic now for that than actual just flat out social signals. Does anybody have a comment for that?

Chris: Yes. As far as social signals, we go back to what we���re calling ART and it starts with activity on the link, right? The A. Yeah, Google doesn’t care about social signals and I think it was that who’s that shithead, John Mueller. He’s the one who said Google doesn’t pay attention to social signals, but it’s a misnomer. It’s like sleight of hand because Google does care about social signals and that it wants to know what’s happening with me. It’s all about links. It’s always been about links. It is about links now. It will be about links into the future. It’s not changing anytime soon. That’s the way Google is structured.

You give Google a signal on that link and call it a social signal, call it activity on the link or call it whatever … I always drop on that phone, call it whatever you want, Google wants to know what’s happening in there, right? That’s why one of our strategies is shortening the links with the Google shortener and so that Google can have direct metrics on what’s happening with that link. You get that activity on that link and really good thing start to happen. We don’t have to call it social signals because John Mueller obviously doesn’t want you to know that this is really important. The important part is what happens to that link in whatever platform it is that we’re talking about.

The platform doesn’t matter, it’s actually the activity. Now the platform is bad, then the signal is bad. If the platforms are good, then the signals are good and Google is going to pay attention. They’re going to pay attention to both, so that’s my take on it.

Bradley: Just to be clear guys, social signals, the reason why like just buying spam social signals typically doesn’t work is because they’re from accounts that create like stuff or share stuff or whatever, but then there’s no activity on that social signal and so that’s why there’s no value there anymore because they don’t provide any traffic and there’s no activity. If it’s a natural social signal, then that post, that share, that like or whatever will propagate or it will draw attention because there’s real fall, there was real engagers with whoever created that signal to begin with, which means there will be activity on that social signal, whether it’s additional traffic or additional comments, likes, shares of that social share itself if that makes sense.

If somebody shares a URL to Facebook and nothing ever happens to that share on Facebook, in other words, there’s no comments, no likes for that share, no engagement on that share, does that share even register? Now I don’t know 100% whether it does or not, but basically it provides no value, so in my opinion it would be ignored, right? Now if that share, if somebody has a lot of friends or a big following or whatever on Facebook and they share a URL, it’s typically going to get a bunch of comments in that post, which is basically funneling link equity from all those other profiles to that social share post, right? Does that make sense, which then transfers ultimately back into the target URL whatever was shared, and so that’s my point.

If you can get second level or second tier engagement on social signals, that’s where they end up having power. Think about it guys, when people engage on a social share, so a first-tier social share, when people engage on that, there will be a level of traffic that comes from that too, and it’s referral traffic from those platforms, which is a great ranking signal. That’s why I’m saying like just buying straight up social signals, it’s typically useless. It’s a waste of money because you’re not getting any engagement on those social signals, no traffic, no referral traffic, and no additional like I said engagement with the actual share posts themselves. All right, so save your money.

What Was Your Experience In Using Mass Blogger and G Site Generator?

All right. Number two is, “Have you had results with mass bloggers in the G site generator. I bought WP blog creator and the other three programs are pretty similar. Do they start to rank for tough terms after a while?” No Mohammed and one thing I’ve mentioned just about every week because the questions come up about these, I totally endorse these products, but I don’t use them to rank those properties. I used them as link networks. There was a question earlier about what is your favorite spamming method for websites. I don’t do a lot of link building on my own, but I am actually doing link building with those Peter Drew products, the mass blog or G site generator, the WP creator. I’m using those and I’m actually working on a couple projects right now with those.

I’m using those to create very, very themed relevant networks. They’re many networks, many blogger networks, many G site networks, and many WordPress.com site networks that are helping me to rank my target URLs, which can be videos, they can be money sites, Google my business listings, press releases. Like drive stacks, you can use those to help boost the Google sites, right? Your Google money site, not the ones that you generate from the Google site generator. If you have a drive stack, it’s going to have one primary Google site, right? That’s basically the pinnacle of the drive stack is the Google site and so like using these little tool or these tools to create many networks to boost that is really, really powerful. All right.

Look if some of those sites rank for keywords like long tail stuff, hey that’s a bonus, that’s great, but that’s not my intention, that’s not what my goal is, right? My goal is to those have those properties help to rank whatever my target URL is. All right.

Do You Change A First Person Keyword When Using It In A Blog?

Number three, “When you have a first person keyboard, do you change it when using in a blog? Take a keyword like how do I create my own website, would you make a title of the blog or how do you make your own website?” I’d play with both of those Mohammad. Honestly, I don’t know because I’d I haven’t done anything like that in quite some time, posted that. I would just test both of them and see.

Something else you can do is when you do a search in Google for those types of queries and take a look at the bolded words in the search results and see if there’s variations in the search results of how people would word that type of a question or that search query that gets answered in the search results and take a look because Google a lot of times make that connection, that the question was posted in first person but it’s been answered in third person and it will show the third person modifiers as bold even though the query was the first person modifiers. Does that makes sense? Because again Google with RankBrain, it knows enough now it knows.

With the semantic web engine, it knows enough about those being related queries, and so just take a look and do a little bit of research on your own, let Google show. I’m fairly certain that it won’t matter, but just do a little bit of research on your own. You should be able to figure that out. All right, moving on.

Best Practices In Optimizing A Website That Is Relying On The Original Content

Brian says, “I’m in the process of optimizing pages on an existing site that I bought. It’s getting about 6000 uniques per month, so I have some good data to work with in search console. I’m starting with the top 10 pages getting traffic. What do you suggest I do to optimize with on-page or off-page SEO? The pages are not well optimized for SEO. They rank purely on their original content. I don’t want to do anything that hurts existing rankings or traffic. Should I take existing search queries to find more related higher competition keywords to rank for and add more related content to the page interlinking? What do you suggest?” Brian, and again I don’t want you guys to think like I’m totally just pitching for Jeffrey Smith, but I’m telling you, his training course, SEO bootcamp is exactly … I mean the answer you need is in that course. A lot of the stuff that you, like remember ranking pages guys are huge for being able to push rankings to other pages too. It’s not even about the backlink profile.

It’s about if you’ve got like pages that are generating traffic, they’re ranking well, and they’re generating traffic, they’re probably generating traffic because they’re ranking well or they’re ranking well because they’re generating traffic. It’s kind of like a cause and effect. It’s a perpetual thing, right? You can put internal links from those to other pages that you’re trying to push as long as they’re relevant. You want to make sure that your siloing, you’re theming, your keyword theming is tight. If you push like I put a link, an internal link from one of those pages that is ranking well and receiving traffic over to something else that may be on the cusp.

For example, if you’ve got a keyword a page on a site that is on page two and you look in search console, and you see that it is getting impressions for the keyword that you’re trying to rank that page for, but the position is such that it’s not receiving a lot of traffic or it’s not getting good positioning in the search results, what you can do is actually link to that page from a related page on the site that is ranking well, that is receiving traffic and give it a boost, right? Again, I wouldn’t recommend just directing link flow as your primary source for ranking other pages.

That’s a great strategy, but you also want to make sure that the pages are optimized well because once again as I mentioned earlier with proper on-page optimization and site structure, you can rank with just a fraction. This is exactly what Jeffrey demonstrates in his training is how he can take pages and rank for fairly like in some cases very competitive terms with absolutely no backlinks because he’s just utilizing pages on a site that are already receiving a lot of traffic or have been optimized well and are ranking well.

Then through the proper on-page and internal linking structure, it ends up ranking the other pages and that’s quite incredible and that’s what I’m saying like building a bunch of links can be a pain in the ass guys because most links are flat-out toxic now and it’s becoming more and more difficult to build valid links that don’t harm your site or that aren’t discounted by Google. In my opinion I think, it’s a skill that should be further developed. I’m not going to lie, I’ve let my on-page SEO knowledge slip over the last many months because I haven’t been doing a lot of it.

It’s very, very refreshing for me to get back into this type of the study, this research and actually implementing as I’m going through it because I’m starting to see it just reminded me of how important on-page really is. Okay. You guys got any comments on that? It was a great question by the way Brian.

Chris: No, I thought that was a great answer.

What Are Your Thoughts On GSA And YouTube?

Bradley: Awesome. “Thoughts on GSA for YouTube.” Sure. Why not? I don’t know because I again we’ve got [Deadia 00:38:30] who knows how to use GSA very, very well and I do send YouTube URLs to him to spam often. Don’t forget to use playlist guys if you’re going to be using spam tools. Make sure that you are not only spamming multiple variations of the YouTube URL, which there are ways that you can get. I mean, what is it? There’s something like 40 some in. It’s probably more now but there was like 40 some versions of YouTube URL so you could track …

Chris: No. There’s way more, way more.

Bradley: Is there?

Chris: Oh yeah.

Bradley: Okay. Well however many there are, if you’re going to be spamming, spam all the variations of the URL that you can as well as putting it into a playlist and grab as many variations of the playlist URL as you can and hit the playlist URL too, even if it’s a single video playlist if that makes sense, right? I mean I’ve heard of people saying that they’ve gotten YouTube videos that have never been like the index but like demoted in their search results because of too much spam, but I don’t know maybe because we’ve got somebody that knows what they’re doing. I’ve never experienced that.

What Would Happen To A Site If We Stop Posting Content?

Lisa says, “What would happen to a site if we stopped posting content?” That depends. Let me let you guys in on a secret here.

For my lead gen sites, I use syndication networks and standard operating procedure. We publish blog posts, always start with three to five blog posts. This is covered in all the different trainings. We always talk about that, always start with three to five posts, and then I continue posting until the site ranks and the maps pack is typically what I’m trying to do for lead gen and for local stuff. Then I usually stop posting and until it starts to slip at which point or if it’s very competitive and then I’ll continue the posting, but I may reduce the frequency of publishing, so that it reduces my expenses. For most of my lead gen stuff guys, I only post to the syndication network and add a blog post to the site’s long enough to get them to rank in the three pack.

Once it ranks, I stop because it’s just an added expense that I don’t need to incur. Now that said, if I’m selling content marketing and SEO services to local businesses, it’s something that you just continue to do over and over and over again because it maintains the rankings, right? It’s generating revenue for your business. I mean it would be silly to tell a business owner, “Yeah, I’m going to do blog posting until it ranks and we’re just going to stop and you can stop paying me by the way. My work is done here. I’m going to go find another client.” That’s silly guys. Oh, I just got another lead coming through quick mail. Awesome. I just heard it.

Yeah, just keep in mind, for your own assets, I would do whatever you need. Do as little work as possible to achieve results. For client work, you put them on a reasonable plan for services that are going to achieve the results and it’s a recurring model, right? You want to keep that recurring model at whatever cost necessary too because honestly if they were to stop paying you because you stopped blogging and two or three months goes by and they start to slip in the rankings, which it’s likely to happen, then they’re going to blame you or they’re going to go find somebody else to restore their rankings or unless … I mean because they’re going to think, “Oh well whatever he did or she did didn’t work well enough, it didn’t stick,” which is why I recommend you just stick with it.

Once you get them ranked, you just keep it going and I’ve had clients ask me is do we really need to keep doing all this and I say, “Yes. Do you want to stay in the position you are because it’s so easy for them to forget when they start generating leads for their business what it was like to not have leads?” You can remind them well, “Yeah, your business has been doing well for the last six months, right? Do you really want to jeopardize or risk that?” I could stop doing what I’m doing and it may stick for three months, it may stick for six months, there’s really no way to tell. I recommend that we continue going because it’s obviously serving you out. Does that make sense? Okay. No other comments, we’ll keep moving. We’ve only got about 15 minutes left guys.

How Do You Find Keywords For Long Tail Traffic And How To Generate Content From It?

RL’s got another one, “How do you go about finding keywords for longtail traffic and then what is the best way to write about it? If we are trying to focus on water heater repair replacement and trying to generate content specifically designed for longtail traffic, it is tough to continue to write fluff around how much does water heater repair replacement cost and three tips to finding good plumber.” You’re right RL. Again, it’s so funny that Jeffery Smith’s SEO boot camp again, it’s got really, really good keyboard research training. A lot of stuff that I hadn’t even really thought about before because usually for like you said in your example, for like local plumber stuff, a lot of the times you’re not really looking for those question type queries.

It’s more about like commercial intent queries that we usually target because we’re what are we ultimately trying to do, generate leads. However, there is something to be said for building the authority and the presence of a site by providing useful information around that industry or industry queries questions, right? What you can do is just go to … It’s a very simple, it’s a tedious process, but it’s a simple process, but just going to Google and using some top-level keywords, like market level keywords without local modifiers, like how much does water heater repair replacement cost, right?

Put that in as a Google search query and then go take a look at like the knowledge graph questions that come up. You might have to play around with variations of the keywords or of the query itself in order to produce those types of questions. If you look at the questions that show up in those like accordion menus basically right within the search results, those are like knowledge graph questions, you can get some really good ideas there as well as pay attention to all the related search terms at the bottom of the page. The Google search result page, look at the related search.

You’ll a lot of times find other types of questions that could be answered and each one of those questions guys … Then drilling each one of those results. In other words, when you collect a question from the knowledge graph, go open another tab, go to Google and put that question in and see what else returns, and then scrape that page, pull out any relevant questions or queries from that page as well. The same thing with the related searches at the bottom, go drill in each one of those.

Then what you can do is you can compile similar questions into longer form blog posts, so that you have one piece of content, one post or one page that can rank from multiple queries guys, and there’s actually ways to get those queries to pop into search results as knowledge panels or basically knowledge panels, what they call position zero Serps. That’s a great way to do it, and also don’t forget, use Power Suggest Pro after you’ve collected all those terms and in use trends, so you can go … Trends a lot of times isn’t going to show you data on like long more complex queries like longer like questions and stuff, but you can get ideas for your seed terms from trends.

Then you can drill into those seed terms and start looking for those types of questions, then you collect all those queries and questions, put them into a notepad, Fowler or spreadsheet or whatever, then go drill in each one of those, collect more. Then once you’ve got this comprehensive list, you can go into something like Power Suggest Pro, which is what we always recommend and drill into those terms even further. The next thing you know, you’ll have are just a huge pile of keywords and search queries and really complex stuff that you can start to organize in a logical fashion and create some like cornerstone content essentially on your site. Even as blog post guys, it’s a great way to get a lot of traction very quickly.

Okay. Great question though, another one from URL. Anybody have comments on that before I move on?

Chris: No, I thought that was perfect.

Bradley: Okay. Again, just the last couple days, I’ve learned a lot about this and seen some real reason … The site that I’m applying all these techniques on is for a national based site, and so you have to get into that level of SEO optimization. Now I’m still used to doing local and usually most of my local sites are like city specific. They don’t usually have much like larger service areas where I have to do real complex silo structuring because usually when I’m targeting multiple cities, I create multiple physical locations and I use separate subdomains for each city, so each individual site build is really only optimized for one city, which makes it so much easier.

When you get into doing like national SEO or service area SEO but it’s a large service area and you do it all from one location or one website, that’s where it starts to get more complex and these content stacking strategies and proper structure and proper on-page optimization becomes so much more important, right? That’s why I’m saying like these are just some amazing information can help with that kind of stuff.

Do You Still Recommend Using High Quality Spun Articles For SEO?

Al’s up, “Hey guys, thanks for all you do. I’ll plus on that.” I’ll plus on this one too by the way RL. “While back you suggested a content provider for high quality spawn articles, do you still recommend them?” Yes. I don’t think there’s spun though. Keith Goodwin, he was just asking a question earlier.

He’s got the best high quality spun articles and God, this is really, really bad. What is … Superspunarticles.com. Let’s go there go for a second, and then I’m going to share the other provider too. Superspunarticle.com. Keith if this isn’t you, please reach out to me and tell me because I’m … Yeah, this should be it. This should …

Adam: No, that’s him, that’s him.

Bradley: That’s Keith. Okay. Yeah. If you’re looking for Super Spun Articles, I would recommend going to Keith. I haven’t done a whole lot of spam work where I’ve needed these and quite some time but when I did a couple years ago, he was my go-to guy. There’s no doubt and I trusted multiple services, and he was the best hands down. I endorsed his Super Spun article service without a doubt. As far as individual content, I’ve been using this a lot recently because my primary writer has been really backed up with other work. Let’s see. I probably had it. There we go. Natashanixon.com, so I’ll grab both of these URLs and paste them on the page.

For her, let me show you. I’ll show you which service specifically I use for web page content because I’ve been using her recently a lot or I say her. Natasha Nixon, that website, I’ve been using that a lot for content. Under the select service, I select authority content. That’s for web page content, right. If you’re doing content for link building, again if you need something spun, go here. If you’re using it for a money site content, you want to select authority content, and I think it comes out to be about eight cents per word. Oops. Yeah, it’s about eight cents per word, right? $80 for a 1000 word article, and so I usually buy the 1500 or 2000 word articles for web page content. That’s typically what I pay for. Even 2000 words, I means 160 bucks but it’s good content.

I’ve really only had to have a couple of edits made and I’ve bought a few dozen articles from her now or from this website I should say. Okay, check it out. Good question though. We’re almost out of time guys. We’re going to run through a few more.

What Is The Main Difference Between Mailshaker & Quick Mail.io?

Up here it says, “What’s the main difference between MailShaker and QuickMail.io? Landed up with this tool. Is this similar to cognitive SEO, the tools shown for ranking articles with great content?” I haven’t used ab service for that guys. To be honest, I don’t know. I know we had that cognitive SEO webinar with Raz Vaughn yesterday. I think it was yesterday, maybe was Monday, whatever.

Actually it was yesterday morning, and we just got accessed for testing purposes and I’m actually going to be using this same tool, the content assistant tool part of the cognitive SEO’s app or applications suite of tools. I’m going to be using that in conjunction with the on-page training that I’m taking from Jeffery Smith and the SEO bootcamp. I’m going to be combining those two. I’m going to be using all the structure and internal link building and on-page optimization tips from the SEO bootcamp training for this authority site that’s a national based site, and then I’m also going to be using the cognitive SEO and content helper tool to help to optimize the content based upon the data that that provides.

Again, this is stuff that well it’ll be shared in a mastermind. It’s likely not going to be shared outside of the mastermind, but yeah because I’m really looking to use both of those tools if that makes sense so I don’t know about ABS tool. AB usually produces good products though. I’m not going to lie, so if that’s what you got, use it. All right. Okay. This post is from [Anwar 00:51:41]. He is our other semantic mastery approved phone verified account creator. There’s two of them that we endorse, right? Guys, it’s just a pain in the ass to create phone verified accounts. There are often issues even with pre-purchased ones, but these are two providers that have taken care of us, right?

There’s the bulk PVA, we’ve talked about him multiple times and then this is the other one, this is Anwar. There’s his Skype ID. I gave him permission to post this. That does not give other people permission to post promotional stuff on our pages. If you want to, you could always reach out to us and ask for permission and in this particular case, I gave him permission. By the way, his website is this year. He’s got his Skype address there, reach out to him, and you can also go here. Again, he’s one of two providers that we endorse, right.

Marco: Just so people know, I’m always on the lookout for people spamming our stuff and I almost did knew Kim.

Bradley: Yeah.

Marco: I asked you just in case because I wasn’t sure, but I am always on the lookout for people. Let this be your only warning. If you spam our groups, any of our free groups with garbage, I will ban you, point-blank.

Bradley: Yup, drop the fucking hammer.

Marco: That’s it.

Bradley: It’s awesome. Wayne Clayton, one of our longtime mastermind members, he’s an attack dog too because he’ll throw the ban hammer real quick when he thinks somebody spamming, so that’s awesome. All right.

Any Advice On How To Deal With A Negative SEO Attack?

Steve says, “Can I ask a question. I’m going through a negative SEO attack, any advice.” Marco, what’s your advice on that? Muted?

Marco: Yeah, sorry I was muted. Jason Quinlan just had a negative SEO attack. I mean is it a bot attack? What is it? I mean there’s a lot of things that you can do to ban the box if you get your traffic from whatever it is, right? If it’s mainly from Google, Bing, and social media, then you only allow those bots on your website. Now the problem is that people will change the user agent that you block and so that you don’t have those user agents blocked. The way we do it is a lot different than most people, but I mean it’s a bot attack could be so many things. Is it the server, is it the website, what is it that they’re attacking, so that we can know what the advice could possibly be.

Bradley: Yeah. Because if it’s just a negative link attack, I’ve had a couple clients that have experienced that and it’s been a pain in the ass. I don’t know of a more efficient way to do it, but what I will do is just go and periodically depending on how aggressive the spammer is and create disavow files. I do backlink analysis, pull a report. I’ll take all the toxic links and throw them into a disavow file, submit to the search console, and then go have all those links that were in the disavow file crawled. Essentially, I just sent them through multiple indexers so that Google goes and crawls those URLs and knows to disavow them because it just cross references what’s been submitted when it goes and recalls the link.

I’ve been successful at keeping negative SEO s from producing much of a penalty at all by doing that, but it’s ongoing and it’s pain in the ass. If you got somebody that is persistent enough, then that might not be a viable solution, right? It’s not very efficient regardless, but that’s how I’ve done it in a few cases just a handful of cases that I’ve experienced that in my career.

Marco: The way we do it … I mean to start with this is of course a drive stack because the drive stack will withstand just about anything. It will filter just about anything, but then see again we have to know because you could actually take the pages that are being spammed, filter them through drive, push them back to the website, and they’ll actually filter out all the garbage, and I’ll give you nothing but love back. You really have to know what you’re doing. I don’t know how much more advice we can give you on this forum since it’s free, but there’s tons of things that you can do.

Any SEO Advice In Using Semantic Mastery Products And Services For An Election Campaign?

Bradley: Yeah. Let’s see. “Any advice on how to use semantic mastery and your other services to rank for a candidate in an upcoming election.” Unfortunately, I can’t give you any advice on that. I’ve never done anything for that. I’ve thought about trying to do that in the past. Within my own local town, there was potential there for me to do some marketing work for them. I ultimately declined because I wasn’t sure how to really approach that, so I didn’t want to take it on and promise results without having experience and knowing like with some level of confidence that I could produce the results. I don’t really know. I don’t know about ranking.

I would think for election type stuff, I would go with mainly all paid traffic, and the only reason I say that is because usually it’s just a temporary thing, right? It’s only for however long the campaign lasts and then once the campaigns over, it’s done and so I wouldn’t want to put a shit ton of work in the SEO for weeks or months in advance just for it to be like something that ends very abruptly when the elections over. Personally, I would go to something that you can scale and get instant results or instantly basically and that would be PDC. That’s my best advice, but again I’ve not done it, so I really have limited experience there.

Marco: Yeah. Pay-per-click into social media.

Bradley: Yeah.

Marco: Right. I think that will lead me …

Bradley: Yeah, using in social media and you paid posts on social media.

Marco: Yup.

Bradley: Okay. Dominic, probably going to be the last question. Well he says, “This is a comment. Silos can be done with just plugins simple work complex.” Yes, they can and that’s what I love about it. Well especially the framework, the SEO design framework, again there’s a bit of a learning curve with that theme or that framework. There’s no doubt but it’s very, very powerful and it’s worth learning how to use. That’s going to be pretty much my go-to framework for WordPress sites going forward is that. “On the G sites, are you building multi-page sites?” Yes Dominic, actually I am. I’m doing the multi-page sites, so I’m building one site at a time with multiple pages with the G sites builder.

Then what I do is I just build multiple multi-page sites and I use those to create those little link networks. Essentially what I’ll do is I will take a keyword theme, so think about taking one silo from your money site and creating a Google site on a page Google site that has its targets all your supporting article, your supporting keywords for that silo, right? Each page on the Google site is another keyword that stacks to make that overall keyword theme, that keyword cluster. Each individual Google site is its own keyword cluster and I use those to actually create massive relevancy for each one of those Google sites that then I pass back to whatever my target URLs are.

Okay. Again guys, when I get these projects done that I’ve been using these tools for, I’m going to do a case study like that it’s obviously going to be to promote his tools as well, but I’m going to share what I’m doing with these tools and how to get results with them at least how I’m doing it. Okay, so just keep that in mind. All right, cool. Looks like we’re just about finished up. Got almost all of them. We missed one Dominic. Sorry about that buddy, but we’re at the 5 o'clock mark, so we’re going to wrap it up. Great questions today guys. I enjoyed it. Thanks Marco, thanks Rob for hanging out.

Marco: All right man. Bye everyone.

Rob:Yeah, have a good one man.

Bradley: Thanks Rob. Mastermind members, we do have a mastermind webinar tomorrow, so we’ll see you all then. Thanks guys.

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 158 posted first on your-t1-blog-url from Blogger http://ift.tt/2jHAfbe via IFTTT

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 158

Click on the video above to watch Episode 158 of the Semantic Mastery Hump Day Hangouts.

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 Announcement

Adam: All right. Hey everybody, we’re live. Welcome to Hump Day Hangouts Episode 158, the episode where I try to keep on my noise-canceling headphones and not listen to my own voice too much, but hey we’re glad. You’re here hopefully you saw our message in the Facebook group. If you’re not a member of the Facebook group yet, we’ll pop the link in here, but go check that out. Now before we get into it, I also wanted to say that there’s been some back and forth and we’ve got some really cool stuff coming up for Black Friday. All right. There’s lots of deals out there. I know everyone’s watching like Amazon, all sorts of stuff, and we’ve got some never before seen bundles before. When I say never before, I mean it, like this stuff, we got some good stuff. I’ll leave it at that.

There’s definitely going to be more on that later, but I wanted to give everyone a heads up because we had a few questions and we’ve been talking over it and we’re trying to put together some really good stuff. If you are new to Semantic Mastery, oh I’m not going to tell you that. See, I think the headphones are messing with my head. I didn’t even get a chance to say hello to anybody yet. Let’s stop real quick and go down the line. Chris, how’s it going man?

Chris: Doing good. Great to be back in Austria.

Adam: Okay. Yeah man, how long were you on the road?

Chris: Three months.

Adam: That’s awesome. All right. If anybody’s got questions about handling stuff while on the road, talk to Chris. All right. Marco, how’s it going man? How you doing?

Marco: I’m looking for a Black Friday deal on backs.

Bradley: Backs.

Adam: Got you. I think it might be a few years in the future, but we’ll see what we can rustle up.

Bradley: That’s funny.

Adam: Oh man. Rob, how you doing?

Rob:Doing good gentlemen. How are you guys?

Adam: Now standing, can’t complain. Everybody, in case you don’t know, Rob is Rob Beale and I’m just going to leave it at that. I’ll get you a better introduction. All right. Bradley, how’s it going?

Bradley: Good. I’m back from Vegas from a much, much … It was a much needed time away though. I mean we did a little bit of work, but it was more fun than work, I can tell you that. It was a really good event. I enjoyed it, spent too much money, but I guess what happens in Vegas type thing. It was fun. I had a great time, meet a lot of really cool people. The networking was the best part of that. It was hands down, so we’re going to be bringing some guests on over the next couple of months from that same event right here on Hump Day Hangouts so you guys will get to meet some of the other players in the game, which would be cool because they can all provide insight to things that we don’t work or can’t.

Different opinions, different points of view or perspectives, so excited about bringing some of those people on. I met some really, really good guys and gals.

Adam: Yeah, you got to meet one of the mastermind members, right?

Bradley: Yeah, John Allan, one of our mastermind members. He was there. Really nice guy, did a video with him in the Facebook group. Yeah, it was really cool. Any chance to get to meet any one of our members, I certainly try to do that.

Adam: Cool, outstanding. Yeah, it was fun. I’m looking forward to going back to funnel hacking live in the spring and hopefully meeting up with some people again. All right. Let’s get into real quick a couple of announcements on top of what we mentioned and then I know Bradley’s got another one too. If you’re new to Semantic Mastery, if you haven’t checked out the battle plan yet, check it out. It is the SEO Blueprint. I’m going to put a link on the page here shortly with a coupon code, so you can save 75 bucks right off the bat. If you haven’t yet, head over to serpspace.com as well. You can get your free account there, got some free tools, and that’s where all the done-for-you services are at, a lot of the packages, link building, all that stuff.

I just implore you, go check it out and create your account. Then the last place is support.semanticmastery.com. If you’ve got questions, we love when you put the questions on this page obviously, but go check that out, especially if it’s your first couple of times asking questions because sometimes we might refer you over there. It’s where we have a lot of charts and diagrams and some of the more in-depth questions that tend to come up frequently and that way, you could get your question answered hopefully ahead of time and that would be helpful to everybody. All right. That’s it from my end. I think Bradley you wanted to share something.

Bradley: Yeah. One more thing is we did the SEO bootcamp webinar with Jeffrey Smith last week or I think it was last week. Let’s see, what date was it. It was Monday, November 6 so yeah, it was last week. Anyways, it was fabulous. I hadn’t gone through the entire course and I still haven’t gone through the entire course, but I had looked at parts of it and I was quite impressed. Now I’m actually working my way through the course. I have this concept of an hour a day. If you want to accomplish anything in life, as long as you commit an hour per day to it, you can do it, regardless of what it is, no matter how big the goal is. It’s not a matter of when or if you’ll accomplish the goal, it’s a matter of when, when you approach it that way.

I’ve been meaning to go through that course because I know it’s fabulous and I just haven’t made the time over the last month or so since I’ve known about order a couple months really that I’ve known about it. I committed to start spending an hour every day in the morning working through that process of going through the training and implementing it. I’ve got a project that I’m actually applying exactly what I’m learning from the SEO bootcamp training to the site build because it’s so freaking powerful. If you got a site built correctly, you can rank with a fraction of the links. Just a tiny fraction on the off page, and guys what’s the hardest thing to do in SEO in my opinion? It’s the off page because it you have the least amount of control over that.

I’ve just been really amazed with how detailed the training is and some of the real ninja stuff that is being taught inside that course, and so I wanted to just pitch that again say we did a webinar within last week. I’ve got the event page URL. I don’t know Adam if you dropped it on the page or if you want me to do it.

Adam: No, I’ll go grab it in a second.

Bradley: I’ll put it and drop whatever.

Adam: Okay.

Bradley: I’ll put it in Slack. Yeah, I would recommend going to the event page from last week’s webinar and watching the replay. There’s some bonuses that Jeffrey was giving away as well as some stuff that we’re giving away. Anybody that’s building sites guys are doing, I mean it’s on-page really the beginning of foundation of everything, right? I mean we do the syndication networks and the drive stacks and all that’s like off page stuff, and then the content syndication, which is part of the money site because it’s blogging and it’s actually building up the authority and the relevancy of the money site itself. If you don’t have proper page structure or site structure, then you’re basically swimming upstream.

You’re climbing uphill at all times, and so that really is the bet the foundation of like you should always start with your golden frame, the epicenter of your business should be your website, right? In my opinion, this is foundational training and it’s really good. We couldn’t have done as good as Jeffrey did with the training, at least I don’t think we could’ve because it’s really, really good, that good. With that, I just want to say one more time. I endorsed it a 100%, recommend you guys go through it. The price is insane really, so check it out and if you have any questions, certainly reach out to us. Okay.

Adam: Outstanding. All right guys. Does anybody else have anything before we dive into questions today? One, two, three. All right, let’s get into it.

Are There Any Issues With Not Doing Anything On A Newly Built Syndication Network Built For A Few Weeks?

Bradley: Let’s do it. All right. Wrong one, hold on a minute. All right. We’re going to get right down to the bottom. James Rich is up first. He says, “Bradley you say season syndication networks with content as soon as they are finished being built. Are there any issues with getting network built and not doing anything with them for a few weeks?” No, not usually James. If something happens and you got to put a project and hold, it’s fine. Really the reason why you want a season a network is because when you have brand new accounts, if you start automating posting immediately through IFTTT or really any other method for that matter, a lot of times the accounts will get terminated. When we say season, it just means post some content to them and let them sit for a week or two.

I recommend 10 or 14 days if you can. When you post some original content, or you can actually use other content from the same. If you followed the training James, like for wordpress.com, for example, will go maybe copy another blog post from wordpress.com, like another blog on wordpress.com, and then use that as the content, but we do give attribution. You got to cite the source and actually it’s an external link from the blog, but it’s an internal link back to the original source because it’s on the wordpress.com domain if that makes sense. Even though they’re different subdomains, that’s typically how we get them to stick by adding some content and letting it sit for a week or two before adding like additional content where you’re automating the posts.

All right, and that’s really all that’s for. If you build a network or you purchase one, whichever, just let it sit for a couple of weeks. If you don’t have anything to do with it or content for a few weeks or a few months or whatever, it should be fine. What I would do though first of all James is if instead of leaving just the empty networks, I would still go in and try to post at least something, although again I don’t think it would be any problem. I think you’re better off leaving a network or web two sites empty, then starting to automate post right away if that makes sense. Anybody else have any other comments on that? All right.

Adam: I got mine.

Best Practices In Using The 10-pack Press Release Service At Press Synergy

Bradley: We’ll keep moving. Yup, that’s fine. Okay Jeff’s up. He says, “Bradley I know you talked about using press releases in the recent past. I purchased a 10 pack from Peter. Okay. I plan on doing a PR blitz at the end of the year. Is there any information you can share with regards to how much time between releases links you tend to include, et cetera? Hopefully this doesn’t infringe on shared mastermind members because unfortunately I’m not one. I know I should be.” Yeah, Jeff I can go over on very high level conceptual stuff now. Very high level because I that is right now currently mastermind stuff. However, keep this in mind.

I am doing some content that will be available that we’re probably going to make … We’re going to make some publicly available information about the press release stacking method and then there will be like an upgrade for the actual full training. It’s like what our battle plan is and then there’s obviously going to be an upgrade. That’s going to be something that we’re going to be releasing in the next I’d say six weeks or so six to eight weeks. I can talk about it very briefly on the top. As far as the PR frequency of publishing, I do it about once every two weeks. That’s how I get started with sites because a lot of times you only need about four or five of them to get significant results.

In fact, I’ve got several properties or lead gen sites that I’ve been able to pop into the three pack, the maps three pack with just three press releases, which is insane. For ones that are a little bit more competitive, it might take four or five and so I like to spread them out about every two weeks. I know Rob who’s on with us right now, he hammers them. He does one right after another, after another. I typically try to wait about two weeks per, but Rob comment on why you just hammer them.

Rob:Hi, sorry I’m muted. Yeah. Can you hear me?

Bradley: Yes.

Rob:Okay. Sorry, I was muted there. Yeah, I’ll hammer them is Bradley saying and I’ll mix up the link. I’m hitting not only the site, but I’m hitting some of the other … I don’t have much detail to go into, but other properties so to speak. You actually hit some of your web too, YouTube, things like, that just spread it out. I mean you’re filtering it through on some of them. You filter it through those other properties, so it can stand the abuse. As you said before, I’m impatient. some of them I’ll hit. Now I don’t hit stuff if I’m really trying to go slow with some things, but on just my own assets that I own for like lead gen. I’m a little more not nervous to lose, yeah I’ll hit them.

Bradley: Right, right.

Rob:I’ll stack them and all that.

Bradley: Yeah. As far as like for me, I tend to do it about once every two weeks. Like Rob said, the first press release, I always hit the money site and into Google Maps URL, right? You go grab the share URL. Always hit that first, and then I will do a lot of stacking and I’m not going to get into the details on this, but what I do is then I chain a press releases together to where press release number two links to press release number one as well as another, either an inner page on the site or like a review URL from Google Maps or maybe a Yelp page or Facebook or something from the tier one network, the branded network or citation or something like that, then press release three links to press release as well as other properties or maybe another inner page URL, that kind of stuff.

Essentially, I just try to mix it up to where you’re not creating a pattern, but you’re constantly hitting different tier branded properties and then also linking from one press release to another. For me, that’s worked really, really well and I’ve tested all different types of configurations, and it doesn’t seem to have any one particular configuration better than another, they just seem to work well together. What I do recommend is Jeff that you try to add some diversity to your press release distribution services though. Don’t just hammer it with one service, try to use like inside a SerpSpace, for example. We’ve got two different services, and specifically for that reason because I use multiple press release distribution services.

Two of the several that I use are inside a SerpSpace as well if that make sense. Okay. The reason why is you want diversity in your backlink profiles. You don’t want to just keep hammer in the same asset over and over again with the same distribution network. I mean if that’s all you got, it’s probably still better than nothing, but I would recommend that you diversify a bit if possible. All right. Good question there Jeff.

What Anchor Text Or Keywords Should You Use For Each Tiered Properties In A Syndication Network?

Next is [RL Saunders 00:14:07] says, “Can you provide some insight into the anchor text keywords that should be used from tier two properties linking to our tier one properties as well as tier one linking to money site? Examples would be appreciated also. Thanks guys.

I’m considering purchasing some of the link boosting packages and wanting, needing general understanding of the concepts behind this.” All right. Good question. What I like to do from tier two to link to tier one, which is typically how we’re going to … Like if you’re buying link building packages from SerpSpace, we don’t allow you to submit your money site. Basically, we will only link to tier one properties, and that’s because they’re spam links, right? I mean we’re using spam tools in order to build the links, and so we don’t recommend ever hitting the money site directly. We talked about hitting tier one properties and so with that, what I recommend is that you go with broader keywords and also generics and naked URLs. You don’t have to worry about that.

The naked URLs and the generics are all handled by our link building team, but what you do want to submit is the broader term keywords. What I mean by that is like if you’re doing local … This is a good example. If you’re doing local, you don’t want to do like the keyword plus the city because that is typically more like a tier one anchor text than a tier two anchor text. It doesn’t mean that that never happens on a tier two, but it’s a lot less frequent because you got to think about look think of like a bull’s-eye, right? Your money keywords or your bullseye keywords are going to be right in the center. Those are going to be the ones your long tail. Those are going to be your keyword, your service plus city or service plus geo modifier, right?

That’s a keyword plus local modifier. Those are going to be like the type of keywords they’re going to point from that first ring down to the bullseye if that makes sense. Then tier two would be the next ring out, so they’re typically going to be a broader and they’re going to be more frequency of generic and more frequency of naked URLs, right? In broader terms, there’s going to be a lot less frequency of exact match because the exact match or more bullseye type terms, they should be tighter or reserved more or less for tier one if that makes sense. When you got to tier three, you do it even further.

You can go up to like market level keywords, industry type level keywords, and stuff like that, and then go again more generics, more naked URLs, and that’s typically how I’ve always built tiered structures. I’m pretty sure that that’s the way that you should do it too. I haven’t tested a lot of exact match on tier two or tier three in a couple of years because it just doesn’t seem logical to do. I think it might be it’s more of a footprint issue if you do a lot of exact match several tiers out because it it doesn’t really fit what typically happens naturally if that makes sense. Any comments guys? Okay.

Adam: Sorry, took me a while to unmute.

Bradley: None?

Adam: Yup, sorry. I’m sorry man. I think it takes a second for my mic to come back in. Sorry, I was trying to answer a question to something and then yeah, nothing. Let’s keep going.

Bradley: Okay, all right. As far as tier one guys, I recommend that you go with mainly brand anchors, naked URLs, and then you can use some exact match, but be sparing in that guys. That’s part of the reason like I mentioned at the beginning of today’s Hump Day Hangout on-page is so important because if you have your on-page, your site structure done, and your on-page correct or tight, then you can rank with purely brand URLs and naked URLs, and you don’t even need keyword anchor text links. We’ve proven that over and over again. Again, f you’ve got your on-page, I would recommend that you stick with branded terms, naked URLs primarily for tier one links. Okay.

Maybe a few select exact matches, but I would be very sparing in that because again, you can let your on-page tell Google what the page is about more so than the links. All right.

What Is Your Favorite Spamming Method For Websites?

Lisa says, “What is your favorite spamming method for websites? “Serpspace link building packages. I mean literally that’s what we use. Anytime I’ve got something I want to spam, I just send it over to our team over there and they spam it for me. That’s pretty much it. I don’t really have another comment for you. Anybody else have any other favorite spamming methods?

Adam: No. I mean I think that’s the go-to right now. I mean that’s based on the deadliest methods who he learned from himself in us and who you use before. Yeah, that’s the answer.

Bradley: Yeah. He uses GSA as like more second-tier stuff now, but he uses like RanchWorx and I think it’s what … I don’t know, there’s a lot of tools that he’s using now but there are three or four different tools that are really the first tier or a bunch of web twos, so they’re typically higher domain authority type properties, a little bit more relevant because we have a bunch of networks or link networks that we’ve scraped over the years now. We’ve got niche-based networks and things like that, and we use those as the Tier one to whatever we’re spanning and then we throw GSA our kitchen sink spam behind that. GSA is still a great tool for that kind of stuff.

I still recommend you use that two or three tiers out from any sort of money site, but there’s multiple good tools for doing spam.

Rob:I like to add in there drive stack.

Bradley: Yeah, absolutely. Yup, although I think …

Rob:That can filter some of the spam.

Bradley: Calling that a spam is really misleading a bit because we use it also to validate the entity. You know what I mean? I mean yeah we spam a drive stack, but the drive stack itself actually validates the entity. It helps to validate the entities. Because of that, in itself it’s not really a spam method in my opinion.

Rob:Yeah.

Is It Okay To Be More Aggressive With SEO Battleplan Strategies When Ranking A More Than 5-Year-Old GMB Page?

Bradley: All right. I can already see the support tickets coming in on that one. Thanks Rob. Jay’s up. He says, “Hi guys, maps ranking question. According to us do battle plan, you admonish to go small on embeds and power up links to the IFTTT ring on a brand new site. Do you recommend that pace can be more aggressive at this site in GMB as five plus years old? The market is one of the most competitive your press release strategy is being used and in one of the major five cities in the US. What do you think?” Yeah, absolutely Jay. In my opinion, if it’s an established brand and established site and it’s been around for some time, then yeah at least in my opinion without doing an actual analysis of the property, the general answer is yes, you can be a lot more aggressive with those.

Usually when we’re talking about being really conservative, it’s about newer properties, so stuff that you really have to fly under Google’s radar so to speak, right? You don’t want to raise any red flags. If you got something that’s been established for five years, again without looking at it, I would take it on a case-by-case basis, but the vast majority of them will likely be able to withstand you being a lot more aggressive. Okay. Let’s see, the market is one of the most competitive press release strategies being used and in one of the major five cities in the US, what do you think.

Yeah, and that in my opinion that like that’s one of the things that the press releases is something that I’ve been real aggressive … Well, I say real aggressive but as I mentioned earlier about once every two weeks, I’ll do another press release for even brand new properties. Like I said, I’ve been able to rank into the maps pack for within just three press releases so about six weeks. Sometimes with a little bit more competition, it takes four or five press releases and so it might take me two months or so. If I wanted to be more aggressive, I probably could but I try to typically for newer properties just be a little bit more conservative.

Again with 5-year-old site and Google my business listing, you could likely get away with doing a press release every couple of days or once a week or something like that so four in a month and you’d be able to use those. Find a VA or use something like ScrapeBox and put all your URLs from your press release distribution report in there and figure out which ones have do follow links, and then you could use those to like spam … You could spam those with additional links too because then you allow the press release site to like launder that link juice a bit, right?

That works really well too because a lot of times when you spam a press release and also if you can send some traffic to it, there’s some Fiverr gigs you could use, there’s some other things that you could do. You can end up getting a press releases to rank for your keywords too, so that’s a good strategy.

Should You Use Sub Domains For The Silo Sub Niches Or Should You Just Use A Category Sub Folder?

All right, I believe this is Keith. He says, “Hey guys, quick site structure question. I’m building out an authority site for an affiliate business. I want to add a collection of sub niches and set up silos for them. Question, should I use subdomains for the silo sub-niches or should I just use a category sub-folder?” Okay.

Keith if you’re going to silo collection of sub-niches and set up silos for them, if you’re going to silo a site, I’m not sure why you wouldn’t just silo it on the site, the root domain itself, instead of like having separate WordPress installations, which is what you would have to have if you have them on subdomains or in subdirectory sub-folders like you mentioned. I’m not sure why you would want separate WordPress sites for all of those. Typically a silo means that it’s all within the same domain, right? You’re talking about site structure with categories, pages and child pages and ultimately depending on whether it’s simple silo structure or complex out of the structure.

With the complex method, you’re going to have top-level pages, child pages and in posts, but top-level pages are corresponding with top-level categories and then your child pages correspond with subcategories, and then your posts just fall within those, right? That’s all usually done within just one WordPress installation. I’m not sure why you’re trying to separate those. I mean you could, but to me, that would be a real pain in the ass publishing content. Each time you want to publish content to a different site, that you’d have to log in to a different site, and that’s not a really efficient way to run it.

Not only that, but I’m not sure … I guess with some internal linking, you could link everything to where like you could sculpt how you wanted link equity to flow through the properties. Anyway, but again that’s way more work than I’m willing to do. I just would recommend it you just build the silos within the root domain, mainsite.com.

Chris: Yeah, and actually the way that he has it set up without what he called the sub-domain is perfect. It’s mainsite.com, the sub-niche, and the sub-niche would be the category that he’d be siloing, so that’s how he’d set up. Each sub-niche would be a page as category, and then the sub niche … I mean this is perfect the way it is. You don’t need to go one more level where you would need a sub-domain. Yeah, the first example. Don’t them put all, no folder.

Bradley: Yeah, no folder because that would be a separate WordPress installation and that’s what I’m saying. Let me just pull this up for one moment because this will make it seem a little bit more sense. If you say mainsite.com, what you would typically have is you would have your category and you’d have your sub … If you’re doing complex solid structure, right? You would be subcategory and then lastly post, right? That’s how we go if it’s … If it’s a simple solid structure, it’s just going to be one less level, which would be category post, that’s it. All right. This is all done on one WordPress installation guys and that’s really … I mean it’s so much easier that way.

We only separate by subdomains when we’re trying to separate assets and there’s times to do that and an authority website guys should all be done in one folder or one WordPress installation in my opinion. Okay. Okay, no problem Adam.

How Long Should You Wait When Ordering Links For The VPH Embeds?

Muhammad’s up. Muhammad thanks for being here again buddy, you are a regular for sure. He says, “Hey guys, VPS embed, just finished posting. I read the battle plan and it says to build links to the channel. Should I wait before ordering his links or are the embeds and links separate from each other?” Yeah, they’re separate from each other, but like honestly with YouTube, I don’t care how soon you start building links. Really to me, it makes no difference.

What I recommend doing with that is that you actually build links and embeds around the same time because it makes more sense to do that from like a logical standpoint if you think about it. Why would you get 50 embeds and know backlinks or 50 embeds and then backlinks or backlinks and no embeds, you know what I mean? Just to me, it would be more like a simultaneous thing and so we try to think about it that way. Obviously, also if you can send traffic to those at the same time that you’re building links and doing embeds, that’s an even better signal and perhaps even some social signals, although I don’t know that social signals have much value anymore for SEO.

I haven’t really tested it in quite some time but because I think more about traffic now for that than actual just flat out social signals. Does anybody have a comment for that?

Chris: Yes. As far as social signals, we go back to what we’re calling ART and it starts with activity on the link, right? The A. Yeah, Google doesn’t care about social signals and I think it was that who’s that shithead, John Mueller. He’s the one who said Google doesn’t pay attention to social signals, but it’s a misnomer. It’s like sleight of hand because Google does care about social signals and that it wants to know what’s happening with me. It’s all about links. It’s always been about links. It is about links now. It will be about links into the future. It’s not changing anytime soon. That’s the way Google is structured.

You give Google a signal on that link and call it a social signal, call it activity on the link or call it whatever … I always drop on that phone, call it whatever you want, Google wants to know what’s happening in there, right? That’s why one of our strategies is shortening the links with the Google shortener and so that Google can have direct metrics on what’s happening with that link. You get that activity on that link and really good thing start to happen. We don’t have to call it social signals because John Mueller obviously doesn’t want you to know that this is really important. The important part is what happens to that link in whatever platform it is that we’re talking about.

The platform doesn’t matter, it’s actually the activity. Now the platform is bad, then the signal is bad. If the platforms are good, then the signals are good and Google is going to pay attention. They’re going to pay attention to both, so that’s my take on it.

Bradley: Just to be clear guys, social signals, the reason why like just buying spam social signals typically doesn’t work is because they’re from accounts that create like stuff or share stuff or whatever, but then there’s no activity on that social signal and so that’s why there’s no value there anymore because they don’t provide any traffic and there’s no activity. If it’s a natural social signal, then that post, that share, that like or whatever will propagate or it will draw attention because there’s real fall, there was real engagers with whoever created that signal to begin with, which means there will be activity on that social signal, whether it’s additional traffic or additional comments, likes, shares of that social share itself if that makes sense.

If somebody shares a URL to Facebook and nothing ever happens to that share on Facebook, in other words, there’s no comments, no likes for that share, no engagement on that share, does that share even register? Now I don’t know 100% whether it does or not, but basically it provides no value, so in my opinion it would be ignored, right? Now if that share, if somebody has a lot of friends or a big following or whatever on Facebook and they share a URL, it’s typically going to get a bunch of comments in that post, which is basically funneling link equity from all those other profiles to that social share post, right? Does that make sense, which then transfers ultimately back into the target URL whatever was shared, and so that’s my point.

If you can get second level or second tier engagement on social signals, that’s where they end up having power. Think about it guys, when people engage on a social share, so a first-tier social share, when people engage on that, there will be a level of traffic that comes from that too, and it’s referral traffic from those platforms, which is a great ranking signal. That’s why I’m saying like just buying straight up social signals, it’s typically useless. It’s a waste of money because you’re not getting any engagement on those social signals, no traffic, no referral traffic, and no additional like I said engagement with the actual share posts themselves. All right, so save your money.

What Was Your Experience In Using Mass Blogger and G Site Generator?

All right. Number two is, “Have you had results with mass bloggers in the G site generator. I bought WP blog creator and the other three programs are pretty similar. Do they start to rank for tough terms after a while?” No Mohammed and one thing I’ve mentioned just about every week because the questions come up about these, I totally endorse these products, but I don’t use them to rank those properties. I used them as link networks. There was a question earlier about what is your favorite spamming method for websites. I don’t do a lot of link building on my own, but I am actually doing link building with those Peter Drew products, the mass blog or G site generator, the WP creator. I’m using those and I’m actually working on a couple projects right now with those.

I’m using those to create very, very themed relevant networks. They’re many networks, many blogger networks, many G site networks, and many WordPress.com site networks that are helping me to rank my target URLs, which can be videos, they can be money sites, Google my business listings, press releases. Like drive stacks, you can use those to help boost the Google sites, right? Your Google money site, not the ones that you generate from the Google site generator. If you have a drive stack, it’s going to have one primary Google site, right? That’s basically the pinnacle of the drive stack is the Google site and so like using these little tool or these tools to create many networks to boost that is really, really powerful. All right.

Look if some of those sites rank for keywords like long tail stuff, hey that’s a bonus, that’s great, but that’s not my intention, that’s not what my goal is, right? My goal is to those have those properties help to rank whatever my target URL is. All right.

Do You Change A First Person Keyword When Using It In A Blog?

Number three, “When you have a first person keyboard, do you change it when using in a blog? Take a keyword like how do I create my own website, would you make a title of the blog or how do you make your own website?” I’d play with both of those Mohammad. Honestly, I don’t know because I’d I haven’t done anything like that in quite some time, posted that. I would just test both of them and see.

Something else you can do is when you do a search in Google for those types of queries and take a look at the bolded words in the search results and see if there’s variations in the search results of how people would word that type of a question or that search query that gets answered in the search results and take a look because Google a lot of times make that connection, that the question was posted in first person but it’s been answered in third person and it will show the third person modifiers as bold even though the query was the first person modifiers. Does that makes sense? Because again Google with RankBrain, it knows enough now it knows.

With the semantic web engine, it knows enough about those being related queries, and so just take a look and do a little bit of research on your own, let Google show. I’m fairly certain that it won’t matter, but just do a little bit of research on your own. You should be able to figure that out. All right, moving on.

Best Practices In Optimizing A Website That Is Relying On The Original Content

Brian says, “I’m in the process of optimizing pages on an existing site that I bought. It’s getting about 6000 uniques per month, so I have some good data to work with in search console. I’m starting with the top 10 pages getting traffic. What do you suggest I do to optimize with on-page or off-page SEO? The pages are not well optimized for SEO. They rank purely on their original content. I don’t want to do anything that hurts existing rankings or traffic. Should I take existing search queries to find more related higher competition keywords to rank for and add more related content to the page interlinking? What do you suggest?” Brian, and again I don’t want you guys to think like I’m totally just pitching for Jeffrey Smith, but I’m telling you, his training course, SEO bootcamp is exactly … I mean the answer you need is in that course. A lot of the stuff that you, like remember ranking pages guys are huge for being able to push rankings to other pages too. It’s not even about the backlink profile.

It’s about if you’ve got like pages that are generating traffic, they’re ranking well, and they’re generating traffic, they’re probably generating traffic because they’re ranking well or they’re ranking well because they’re generating traffic. It’s kind of like a cause and effect. It’s a perpetual thing, right? You can put internal links from those to other pages that you’re trying to push as long as they’re relevant. You want to make sure that your siloing, you’re theming, your keyword theming is tight. If you push like I put a link, an internal link from one of those pages that is ranking well and receiving traffic over to something else that may be on the cusp.

For example, if you’ve got a keyword a page on a site that is on page two and you look in search console, and you see that it is getting impressions for the keyword that you’re trying to rank that page for, but the position is such that it’s not receiving a lot of traffic or it’s not getting good positioning in the search results, what you can do is actually link to that page from a related page on the site that is ranking well, that is receiving traffic and give it a boost, right? Again, I wouldn’t recommend just directing link flow as your primary source for ranking other pages.

That’s a great strategy, but you also want to make sure that the pages are optimized well because once again as I mentioned earlier with proper on-page optimization and site structure, you can rank with just a fraction. This is exactly what Jeffrey demonstrates in his training is how he can take pages and rank for fairly like in some cases very competitive terms with absolutely no backlinks because he’s just utilizing pages on a site that are already receiving a lot of traffic or have been optimized well and are ranking well.

Then through the proper on-page and internal linking structure, it ends up ranking the other pages and that’s quite incredible and that’s what I’m saying like building a bunch of links can be a pain in the ass guys because most links are flat-out toxic now and it’s becoming more and more difficult to build valid links that don’t harm your site or that aren’t discounted by Google. In my opinion I think, it’s a skill that should be further developed. I’m not going to lie, I’ve let my on-page SEO knowledge slip over the last many months because I haven’t been doing a lot of it.

It’s very, very refreshing for me to get back into this type of the study, this research and actually implementing as I’m going through it because I’m starting to see it just reminded me of how important on-page really is. Okay. You guys got any comments on that? It was a great question by the way Brian.

Chris: No, I thought that was a great answer.

What Are Your Thoughts On GSA And YouTube?

Bradley: Awesome. “Thoughts on GSA for YouTube.” Sure. Why not? I don’t know because I again we’ve got [Deadia 00:38:30] who knows how to use GSA very, very well and I do send YouTube URLs to him to spam often. Don’t forget to use playlist guys if you’re going to be using spam tools. Make sure that you are not only spamming multiple variations of the YouTube URL, which there are ways that you can get. I mean, what is it? There’s something like 40 some in. It’s probably more now but there was like 40 some versions of YouTube URL so you could track …

Chris: No. There’s way more, way more.

Bradley: Is there?

Chris: Oh yeah.

Bradley: Okay. Well however many there are, if you’re going to be spamming, spam all the variations of the URL that you can as well as putting it into a playlist and grab as many variations of the playlist URL as you can and hit the playlist URL too, even if it’s a single video playlist if that makes sense, right? I mean I’ve heard of people saying that they’ve gotten YouTube videos that have never been like the index but like demoted in their search results because of too much spam, but I don’t know maybe because we’ve got somebody that knows what they’re doing. I’ve never experienced that.

What Would Happen To A Site If We Stop Posting Content?

Lisa says, “What would happen to a site if we stopped posting content?” That depends. Let me let you guys in on a secret here.

For my lead gen sites, I use syndication networks and standard operating procedure. We publish blog posts, always start with three to five blog posts. This is covered in all the different trainings. We always talk about that, always start with three to five posts, and then I continue posting until the site ranks and the maps pack is typically what I’m trying to do for lead gen and for local stuff. Then I usually stop posting and until it starts to slip at which point or if it’s very competitive and then I’ll continue the posting, but I may reduce the frequency of publishing, so that it reduces my expenses. For most of my lead gen stuff guys, I only post to the syndication network and add a blog post to the site’s long enough to get them to rank in the three pack.

Once it ranks, I stop because it’s just an added expense that I don’t need to incur. Now that said, if I’m selling content marketing and SEO services to local businesses, it’s something that you just continue to do over and over and over again because it maintains the rankings, right? It’s generating revenue for your business. I mean it would be silly to tell a business owner, “Yeah, I’m going to do blog posting until it ranks and we’re just going to stop and you can stop paying me by the way. My work is done here. I’m going to go find another client.” That’s silly guys. Oh, I just got another lead coming through quick mail. Awesome. I just heard it.

Yeah, just keep in mind, for your own assets, I would do whatever you need. Do as little work as possible to achieve results. For client work, you put them on a reasonable plan for services that are going to achieve the results and it’s a recurring model, right? You want to keep that recurring model at whatever cost necessary too because honestly if they were to stop paying you because you stopped blogging and two or three months goes by and they start to slip in the rankings, which it’s likely to happen, then they’re going to blame you or they’re going to go find somebody else to restore their rankings or unless … I mean because they’re going to think, “Oh well whatever he did or she did didn’t work well enough, it didn’t stick,” which is why I recommend you just stick with it.

Once you get them ranked, you just keep it going and I’ve had clients ask me is do we really need to keep doing all this and I say, “Yes. Do you want to stay in the position you are because it’s so easy for them to forget when they start generating leads for their business what it was like to not have leads?” You can remind them well, “Yeah, your business has been doing well for the last six months, right? Do you really want to jeopardize or risk that?” I could stop doing what I’m doing and it may stick for three months, it may stick for six months, there’s really no way to tell. I recommend that we continue going because it’s obviously serving you out. Does that make sense? Okay. No other comments, we’ll keep moving. We’ve only got about 15 minutes left guys.

How Do You Find Keywords For Long Tail Traffic And How To Generate Content From It?

RL’s got another one, “How do you go about finding keywords for longtail traffic and then what is the best way to write about it? If we are trying to focus on water heater repair replacement and trying to generate content specifically designed for longtail traffic, it is tough to continue to write fluff around how much does water heater repair replacement cost and three tips to finding good plumber.” You’re right RL. Again, it’s so funny that Jeffery Smith’s SEO boot camp again, it’s got really, really good keyboard research training. A lot of stuff that I hadn’t even really thought about before because usually for like you said in your example, for like local plumber stuff, a lot of the times you’re not really looking for those question type queries.

It’s more about like commercial intent queries that we usually target because we’re what are we ultimately trying to do, generate leads. However, there is something to be said for building the authority and the presence of a site by providing useful information around that industry or industry queries questions, right? What you can do is just go to … It’s a very simple, it’s a tedious process, but it’s a simple process, but just going to Google and using some top-level keywords, like market level keywords without local modifiers, like how much does water heater repair replacement cost, right?

Put that in as a Google search query and then go take a look at like the knowledge graph questions that come up. You might have to play around with variations of the keywords or of the query itself in order to produce those types of questions. If you look at the questions that show up in those like accordion menus basically right within the search results, those are like knowledge graph questions, you can get some really good ideas there as well as pay attention to all the related search terms at the bottom of the page. The Google search result page, look at the related search.

You’ll a lot of times find other types of questions that could be answered and each one of those questions guys … Then drilling each one of those results. In other words, when you collect a question from the knowledge graph, go open another tab, go to Google and put that question in and see what else returns, and then scrape that page, pull out any relevant questions or queries from that page as well. The same thing with the related searches at the bottom, go drill in each one of those.

Then what you can do is you can compile similar questions into longer form blog posts, so that you have one piece of content, one post or one page that can rank from multiple queries guys, and there’s actually ways to get those queries to pop into search results as knowledge panels or basically knowledge panels, what they call position zero Serps. That’s a great way to do it, and also don’t forget, use Power Suggest Pro after you’ve collected all those terms and in use trends, so you can go … Trends a lot of times isn’t going to show you data on like long more complex queries like longer like questions and stuff, but you can get ideas for your seed terms from trends.

Then you can drill into those seed terms and start looking for those types of questions, then you collect all those queries and questions, put them into a notepad, Fowler or spreadsheet or whatever, then go drill in each one of those, collect more. Then once you’ve got this comprehensive list, you can go into something like Power Suggest Pro, which is what we always recommend and drill into those terms even further. The next thing you know, you’ll have are just a huge pile of keywords and search queries and really complex stuff that you can start to organize in a logical fashion and create some like cornerstone content essentially on your site. Even as blog post guys, it’s a great way to get a lot of traction very quickly.

Okay. Great question though, another one from URL. Anybody have comments on that before I move on?

Chris: No, I thought that was perfect.

Bradley: Okay. Again, just the last couple days, I’ve learned a lot about this and seen some real reason … The site that I’m applying all these techniques on is for a national based site, and so you have to get into that level of SEO optimization. Now I’m still used to doing local and usually most of my local sites are like city specific. They don’t usually have much like larger service areas where I have to do real complex silo structuring because usually when I’m targeting multiple cities, I create multiple physical locations and I use separate subdomains for each city, so each individual site build is really only optimized for one city, which makes it so much easier.

When you get into doing like national SEO or service area SEO but it’s a large service area and you do it all from one location or one website, that’s where it starts to get more complex and these content stacking strategies and proper structure and proper on-page optimization becomes so much more important, right? That’s why I’m saying like these are just some amazing information can help with that kind of stuff.

Do You Still Recommend Using High Quality Spun Articles For SEO?

Al’s up, “Hey guys, thanks for all you do. I’ll plus on that.” I’ll plus on this one too by the way RL. “While back you suggested a content provider for high quality spawn articles, do you still recommend them?” Yes. I don’t think there’s spun though. Keith Goodwin, he was just asking a question earlier.

He’s got the best high quality spun articles and God, this is really, really bad. What is … Superspunarticles.com. Let’s go there go for a second, and then I’m going to share the other provider too. Superspunarticle.com. Keith if this isn’t you, please reach out to me and tell me because I’m … Yeah, this should be it. This should …

Adam: No, that’s him, that’s him.

Bradley: That’s Keith. Okay. Yeah. If you’re looking for Super Spun Articles, I would recommend going to Keith. I haven’t done a whole lot of spam work where I’ve needed these and quite some time but when I did a couple years ago, he was my go-to guy. There’s no doubt and I trusted multiple services, and he was the best hands down. I endorsed his Super Spun article service without a doubt. As far as individual content, I’ve been using this a lot recently because my primary writer has been really backed up with other work. Let’s see. I probably had it. There we go. Natashanixon.com, so I’ll grab both of these URLs and paste them on the page.

For her, let me show you. I’ll show you which service specifically I use for web page content because I’ve been using her recently a lot or I say her. Natasha Nixon, that website, I’ve been using that a lot for content. Under the select service, I select authority content. That’s for web page content, right. If you’re doing content for link building, again if you need something spun, go here. If you’re using it for a money site content, you want to select authority content, and I think it comes out to be about eight cents per word. Oops. Yeah, it’s about eight cents per word, right? $80 for a 1000 word article, and so I usually buy the 1500 or 2000 word articles for web page content. That’s typically what I pay for. Even 2000 words, I means 160 bucks but it’s good content.

I’ve really only had to have a couple of edits made and I’ve bought a few dozen articles from her now or from this website I should say. Okay, check it out. Good question though. We’re almost out of time guys. We’re going to run through a few more.

What Is The Main Difference Between Mailshaker & Quick Mail.io?

Up here it says, “What’s the main difference between MailShaker and QuickMail.io? Landed up with this tool. Is this similar to cognitive SEO, the tools shown for ranking articles with great content?” I haven’t used ab service for that guys. To be honest, I don’t know. I know we had that cognitive SEO webinar with Raz Vaughn yesterday. I think it was yesterday, maybe was Monday, whatever.

Actually it was yesterday morning, and we just got accessed for testing purposes and I’m actually going to be using this same tool, the content assistant tool part of the cognitive SEO’s app or applications suite of tools. I’m going to be using that in conjunction with the on-page training that I’m taking from Jeffery Smith and the SEO bootcamp. I’m going to be combining those two. I’m going to be using all the structure and internal link building and on-page optimization tips from the SEO bootcamp training for this authority site that’s a national based site, and then I’m also going to be using the cognitive SEO and content helper tool to help to optimize the content based upon the data that that provides.

Again, this is stuff that well it’ll be shared in a mastermind. It’s likely not going to be shared outside of the mastermind, but yeah because I’m really looking to use both of those tools if that makes sense so I don’t know about ABS tool. AB usually produces good products though. I’m not going to lie, so if that’s what you got, use it. All right. Okay. This post is from [Anwar 00:51:41]. He is our other semantic mastery approved phone verified account creator. There’s two of them that we endorse, right? Guys, it’s just a pain in the ass to create phone verified accounts. There are often issues even with pre-purchased ones, but these are two providers that have taken care of us, right?

There’s the bulk PVA, we’ve talked about him multiple times and then this is the other one, this is Anwar. There’s his Skype ID. I gave him permission to post this. That does not give other people permission to post promotional stuff on our pages. If you want to, you could always reach out to us and ask for permission and in this particular case, I gave him permission. By the way, his website is this year. He’s got his Skype address there, reach out to him, and you can also go here. Again, he’s one of two providers that we endorse, right.

Marco: Just so people know, I’m always on the lookout for people spamming our stuff and I almost did knew Kim.

Bradley: Yeah.

Marco: I asked you just in case because I wasn’t sure, but I am always on the lookout for people. Let this be your only warning. If you spam our groups, any of our free groups with garbage, I will ban you, point-blank.

Bradley: Yup, drop the fucking hammer.

Marco: That’s it.

Bradley: It’s awesome. Wayne Clayton, one of our longtime mastermind members, he’s an attack dog too because he’ll throw the ban hammer real quick when he thinks somebody spamming, so that’s awesome. All right.

Any Advice On How To Deal With A Negative SEO Attack?

Steve says, “Can I ask a question. I’m going through a negative SEO attack, any advice.” Marco, what’s your advice on that? Muted?

Marco: Yeah, sorry I was muted. Jason Quinlan just had a negative SEO attack. I mean is it a bot attack? What is it? I mean there’s a lot of things that you can do to ban the box if you get your traffic from whatever it is, right? If it’s mainly from Google, Bing, and social media, then you only allow those bots on your website. Now the problem is that people will change the user agent that you block and so that you don’t have those user agents blocked. The way we do it is a lot different than most people, but I mean it’s a bot attack could be so many things. Is it the server, is it the website, what is it that they’re attacking, so that we can know what the advice could possibly be.

Bradley: Yeah. Because if it’s just a negative link attack, I’ve had a couple clients that have experienced that and it’s been a pain in the ass. I don’t know of a more efficient way to do it, but what I will do is just go and periodically depending on how aggressive the spammer is and create disavow files. I do backlink analysis, pull a report. I’ll take all the toxic links and throw them into a disavow file, submit to the search console, and then go have all those links that were in the disavow file crawled. Essentially, I just sent them through multiple indexers so that Google goes and crawls those URLs and knows to disavow them because it just cross references what’s been submitted when it goes and recalls the link.

I’ve been successful at keeping negative SEO s from producing much of a penalty at all by doing that, but it’s ongoing and it’s pain in the ass. If you got somebody that is persistent enough, then that might not be a viable solution, right? It’s not very efficient regardless, but that’s how I’ve done it in a few cases just a handful of cases that I’ve experienced that in my career.

Marco: The way we do it … I mean to start with this is of course a drive stack because the drive stack will withstand just about anything. It will filter just about anything, but then see again we have to know because you could actually take the pages that are being spammed, filter them through drive, push them back to the website, and they’ll actually filter out all the garbage, and I’ll give you nothing but love back. You really have to know what you’re doing. I don’t know how much more advice we can give you on this forum since it’s free, but there’s tons of things that you can do.

Any SEO Advice In Using Semantic Mastery Products And Services For An Election Campaign?

Bradley: Yeah. Let’s see. “Any advice on how to use semantic mastery and your other services to rank for a candidate in an upcoming election.” Unfortunately, I can’t give you any advice on that. I’ve never done anything for that. I’ve thought about trying to do that in the past. Within my own local town, there was potential there for me to do some marketing work for them. I ultimately declined because I wasn’t sure how to really approach that, so I didn’t want to take it on and promise results without having experience and knowing like with some level of confidence that I could produce the results. I don’t really know. I don’t know about ranking.

I would think for election type stuff, I would go with mainly all paid traffic, and the only reason I say that is because usually it’s just a temporary thing, right? It’s only for however long the campaign lasts and then once the campaigns over, it’s done and so I wouldn’t want to put a shit ton of work in the SEO for weeks or months in advance just for it to be like something that ends very abruptly when the elections over. Personally, I would go to something that you can scale and get instant results or instantly basically and that would be PDC. That’s my best advice, but again I’ve not done it, so I really have limited experience there.

Marco: Yeah. Pay-per-click into social media.

Bradley: Yeah.

Marco: Right. I think that will lead me …

Bradley: Yeah, using in social media and you paid posts on social media.

Marco: Yup.

Bradley: Okay. Dominic, probably going to be the last question. Well he says, “This is a comment. Silos can be done with just plugins simple work complex.” Yes, they can and that’s what I love about it. Well especially the framework, the SEO design framework, again there’s a bit of a learning curve with that theme or that framework. There’s no doubt but it’s very, very powerful and it’s worth learning how to use. That’s going to be pretty much my go-to framework for WordPress sites going forward is that. “On the G sites, are you building multi-page sites?” Yes Dominic, actually I am. I’m doing the multi-page sites, so I’m building one site at a time with multiple pages with the G sites builder.

Then what I do is I just build multiple multi-page sites and I use those to create those little link networks. Essentially what I’ll do is I will take a keyword theme, so think about taking one silo from your money site and creating a Google site on a page Google site that has its targets all your supporting article, your supporting keywords for that silo, right? Each page on the Google site is another keyword that stacks to make that overall keyword theme, that keyword cluster. Each individual Google site is its own keyword cluster and I use those to actually create massive relevancy for each one of those Google sites that then I pass back to whatever my target URLs are.

Okay. Again guys, when I get these projects done that I’ve been using these tools for, I’m going to do a case study like that it’s obviously going to be to promote his tools as well, but I’m going to share what I’m doing with these tools and how to get results with them at least how I’m doing it. Okay, so just keep that in mind. All right, cool. Looks like we’re just about finished up. Got almost all of them. We missed one Dominic. Sorry about that buddy, but we’re at the 5 o'clock mark, so we’re going to wrap it up. Great questions today guys. I enjoyed it. Thanks Marco, thanks Rob for hanging out.

Marco: All right man. Bye everyone.

Rob:Yeah, have a good one man.

Bradley: Thanks Rob. Mastermind members, we do have a mastermind webinar tomorrow, so we’ll see you all then. Thanks guys.

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 158 posted first on http://ift.tt/2lnZU8p

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 158

Click on the video above to watch Episode 158 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.  

 Announcement

Adam: All right. Hey everybody, we’re live. Welcome to Hump Day Hangouts Episode 158, the episode where I try to keep on my noise-canceling headphones and not listen to my own voice too much, but hey we’re glad. You’re here hopefully you saw our message in the Facebook group. If you’re not a member of the Facebook group yet, we’ll pop the link in here, but go check that out. Now before we get into it, I also wanted to say that there’s been some back and forth and we’ve got some really cool stuff coming up for Black Friday. All right. There’s lots of deals out there. I know everyone’s watching like Amazon, all sorts of stuff, and we’ve got some never before seen bundles before. When I say never before, I mean it, like this stuff, we got some good stuff. I’ll leave it at that.

There’s definitely going to be more on that later, but I wanted to give everyone a heads up because we had a few questions and we’ve been talking over it and we’re trying to put together some really good stuff. If you are new to Semantic Mastery, oh I’m not going to tell you that. See, I think the headphones are messing with my head. I didn’t even get a chance to say hello to anybody yet. Let’s stop real quick and go down the line. Chris, how’s it going man?

Chris: Doing good. Great to be back in Austria.

Adam: Okay. Yeah man, how long were you on the road?

Chris: Three months.

Adam: That’s awesome. All right. If anybody’s got questions about handling stuff while on the road, talk to Chris. All right. Marco, how’s it going man? How you doing?

Marco: I’m looking for a Black Friday deal on backs.

Bradley: Backs.

Adam: Got you. I think it might be a few years in the future, but we’ll see what we can rustle up.

Bradley: That’s funny.

Adam: Oh man. Rob, how you doing?

Rob:Doing good gentlemen. How are you guys?

Adam: Now standing, can’t complain. Everybody, in case you don’t know, Rob is Rob Beale and I’m just going to leave it at that. I’ll get you a better introduction. All right. Bradley, how’s it going?

Bradley: Good. I’m back from Vegas from a much, much … It was a much needed time away though. I mean we did a little bit of work, but it was more fun than work, I can tell you that. It was a really good event. I enjoyed it, spent too much money, but I guess what happens in Vegas type thing. It was fun. I had a great time, meet a lot of really cool people. The networking was the best part of that. It was hands down, so we’re going to be bringing some guests on over the next couple of months from that same event right here on Hump Day Hangouts so you guys will get to meet some of the other players in the game, which would be cool because they can all provide insight to things that we don’t work or can’t.

Different opinions, different points of view or perspectives, so excited about bringing some of those people on. I met some really, really good guys and gals.

Adam: Yeah, you got to meet one of the mastermind members, right?

Bradley: Yeah, John Allan, one of our mastermind members. He was there. Really nice guy, did a video with him in the Facebook group. Yeah, it was really cool. Any chance to get to meet any one of our members, I certainly try to do that.

Adam: Cool, outstanding. Yeah, it was fun. I’m looking forward to going back to funnel hacking live in the spring and hopefully meeting up with some people again. All right. Let’s get into real quick a couple of announcements on top of what we mentioned and then I know Bradley’s got another one too. If you’re new to Semantic Mastery, if you haven’t checked out the battle plan yet, check it out. It is the SEO Blueprint. I’m going to put a link on the page here shortly with a coupon code, so you can save 75 bucks right off the bat. If you haven’t yet, head over to serpspace.com as well. You can get your free account there, got some free tools, and that’s where all the done-for-you services are at, a lot of the packages, link building, all that stuff.

I just implore you, go check it out and create your account. Then the last place is support.semanticmastery.com. If you’ve got questions, we love when you put the questions on this page obviously, but go check that out, especially if it’s your first couple of times asking questions because sometimes we might refer you over there. It’s where we have a lot of charts and diagrams and some of the more in-depth questions that tend to come up frequently and that way, you could get your question answered hopefully ahead of time and that would be helpful to everybody. All right. That’s it from my end. I think Bradley you wanted to share something.

Bradley: Yeah. One more thing is we did the SEO bootcamp webinar with Jeffrey Smith last week or I think it was last week. Let’s see, what date was it. It was Monday, November 6 so yeah, it was last week. Anyways, it was fabulous. I hadn’t gone through the entire course and I still haven’t gone through the entire course, but I had looked at parts of it and I was quite impressed. Now I’m actually working my way through the course. I have this concept of an hour a day. If you want to accomplish anything in life, as long as you commit an hour per day to it, you can do it, regardless of what it is, no matter how big the goal is. It’s not a matter of when or if you’ll accomplish the goal, it’s a matter of when, when you approach it that way.

I’ve been meaning to go through that course because I know it’s fabulous and I just haven’t made the time over the last month or so since I’ve known about order a couple months really that I’ve known about it. I committed to start spending an hour every day in the morning working through that process of going through the training and implementing it. I’ve got a project that I’m actually applying exactly what I’m learning from the SEO bootcamp training to the site build because it’s so freaking powerful. If you got a site built correctly, you can rank with a fraction of the links. Just a tiny fraction on the off page, and guys what’s the hardest thing to do in SEO in my opinion? It’s the off page because it you have the least amount of control over that.

I’ve just been really amazed with how detailed the training is and some of the real ninja stuff that is being taught inside that course, and so I wanted to just pitch that again say we did a webinar within last week. I’ve got the event page URL. I don’t know Adam if you dropped it on the page or if you want me to do it.

Adam: No, I’ll go grab it in a second.

Bradley: I’ll put it and drop whatever.

Adam: Okay.

Bradley: I’ll put it in Slack. Yeah, I would recommend going to the event page from last week’s webinar and watching the replay. There’s some bonuses that Jeffrey was giving away as well as some stuff that we’re giving away. Anybody that’s building sites guys are doing, I mean it’s on-page really the beginning of foundation of everything, right? I mean we do the syndication networks and the drive stacks and all that’s like off page stuff, and then the content syndication, which is part of the money site because it’s blogging and it’s actually building up the authority and the relevancy of the money site itself. If you don’t have proper page structure or site structure, then you’re basically swimming upstream.

You’re climbing uphill at all times, and so that really is the bet the foundation of like you should always start with your golden frame, the epicenter of your business should be your website, right? In my opinion, this is foundational training and it’s really good. We couldn’t have done as good as Jeffrey did with the training, at least I don’t think we could’ve because it’s really, really good, that good. With that, I just want to say one more time. I endorsed it a 100%, recommend you guys go through it. The price is insane really, so check it out and if you have any questions, certainly reach out to us. Okay.

Adam: Outstanding. All right guys. Does anybody else have anything before we dive into questions today? One, two, three. All right, let’s get into it.

Are There Any Issues With Not Doing Anything On A Newly Built Syndication Network Built For A Few Weeks?

Bradley: Let’s do it. All right. Wrong one, hold on a minute. All right. We’re going to get right down to the bottom. James Rich is up first. He says, “Bradley you say season syndication networks with content as soon as they are finished being built. Are there any issues with getting network built and not doing anything with them for a few weeks?” No, not usually James. If something happens and you got to put a project and hold, it’s fine. Really the reason why you want a season a network is because when you have brand new accounts, if you start automating posting immediately through IFTTT or really any other method for that matter, a lot of times the accounts will get terminated. When we say season, it just means post some content to them and let them sit for a week or two.

I recommend 10 or 14 days if you can. When you post some original content, or you can actually use other content from the same. If you followed the training James, like for wordpress.com, for example, will go maybe copy another blog post from wordpress.com, like another blog on wordpress.com, and then use that as the content, but we do give attribution. You got to cite the source and actually it’s an external link from the blog, but it’s an internal link back to the original source because it’s on the wordpress.com domain if that makes sense. Even though they’re different subdomains, that’s typically how we get them to stick by adding some content and letting it sit for a week or two before adding like additional content where you’re automating the posts.

All right, and that’s really all that’s for. If you build a network or you purchase one, whichever, just let it sit for a couple of weeks. If you don’t have anything to do with it or content for a few weeks or a few months or whatever, it should be fine. What I would do though first of all James is if instead of leaving just the empty networks, I would still go in and try to post at least something, although again I don’t think it would be any problem. I think you’re better off leaving a network or web two sites empty, then starting to automate post right away if that makes sense. Anybody else have any other comments on that? All right.

Adam: I got mine.

Best Practices In Using The 10-pack Press Release Service At Press Synergy

Bradley: We’ll keep moving. Yup, that’s fine. Okay Jeff’s up. He says, “Bradley I know you talked about using press releases in the recent past. I purchased a 10 pack from Peter. Okay. I plan on doing a PR blitz at the end of the year. Is there any information you can share with regards to how much time between releases links you tend to include, et cetera? Hopefully this doesn’t infringe on shared mastermind members because unfortunately I’m not one. I know I should be.” Yeah, Jeff I can go over on very high level conceptual stuff now. Very high level because I that is right now currently mastermind stuff. However, keep this in mind.

I am doing some content that will be available that we’re probably going to make … We’re going to make some publicly available information about the press release stacking method and then there will be like an upgrade for the actual full training. It’s like what our battle plan is and then there’s obviously going to be an upgrade. That’s going to be something that we’re going to be releasing in the next I’d say six weeks or so six to eight weeks. I can talk about it very briefly on the top. As far as the PR frequency of publishing, I do it about once every two weeks. That’s how I get started with sites because a lot of times you only need about four or five of them to get significant results.

In fact, I’ve got several properties or lead gen sites that I’ve been able to pop into the three pack, the maps three pack with just three press releases, which is insane. For ones that are a little bit more competitive, it might take four or five and so I like to spread them out about every two weeks. I know Rob who’s on with us right now, he hammers them. He does one right after another, after another. I typically try to wait about two weeks per, but Rob comment on why you just hammer them.

Rob:Hi, sorry I’m muted. Yeah. Can you hear me?

Bradley: Yes.

Rob:Okay. Sorry, I was muted there. Yeah, I’ll hammer them is Bradley saying and I’ll mix up the link. I’m hitting not only the site, but I’m hitting some of the other … I don’t have much detail to go into, but other properties so to speak. You actually hit some of your web too, YouTube, things like, that just spread it out. I mean you’re filtering it through on some of them. You filter it through those other properties, so it can stand the abuse. As you said before, I’m impatient. some of them I’ll hit. Now I don’t hit stuff if I’m really trying to go slow with some things, but on just my own assets that I own for like lead gen. I’m a little more not nervous to lose, yeah I’ll hit them.

Bradley: Right, right.

Rob:I’ll stack them and all that.

Bradley: Yeah. As far as like for me, I tend to do it about once every two weeks. Like Rob said, the first press release, I always hit the money site and into Google Maps URL, right? You go grab the share URL. Always hit that first, and then I will do a lot of stacking and I’m not going to get into the details on this, but what I do is then I chain a press releases together to where press release number two links to press release number one as well as another, either an inner page on the site or like a review URL from Google Maps or maybe a Yelp page or Facebook or something from the tier one network, the branded network or citation or something like that, then press release three links to press release as well as other properties or maybe another inner page URL, that kind of stuff.

Essentially, I just try to mix it up to where you’re not creating a pattern, but you’re constantly hitting different tier branded properties and then also linking from one press release to another. For me, that’s worked really, really well and I’ve tested all different types of configurations, and it doesn’t seem to have any one particular configuration better than another, they just seem to work well together. What I do recommend is Jeff that you try to add some diversity to your press release distribution services though. Don’t just hammer it with one service, try to use like inside a SerpSpace, for example. We’ve got two different services, and specifically for that reason because I use multiple press release distribution services.

Two of the several that I use are inside a SerpSpace as well if that make sense. Okay. The reason why is you want diversity in your backlink profiles. You don’t want to just keep hammer in the same asset over and over again with the same distribution network. I mean if that’s all you got, it’s probably still better than nothing, but I would recommend that you diversify a bit if possible. All right. Good question there Jeff.

What Anchor Text Or Keywords Should You Use For Each Tiered Properties In A Syndication Network?

Next is [RL Saunders 00:14:07] says, “Can you provide some insight into the anchor text keywords that should be used from tier two properties linking to our tier one properties as well as tier one linking to money site? Examples would be appreciated also. Thanks guys.

I’m considering purchasing some of the link boosting packages and wanting, needing general understanding of the concepts behind this.” All right. Good question. What I like to do from tier two to link to tier one, which is typically how we’re going to … Like if you’re buying link building packages from SerpSpace, we don’t allow you to submit your money site. Basically, we will only link to tier one properties, and that’s because they’re spam links, right? I mean we’re using spam tools in order to build the links, and so we don’t recommend ever hitting the money site directly. We talked about hitting tier one properties and so with that, what I recommend is that you go with broader keywords and also generics and naked URLs. You don’t have to worry about that.

The naked URLs and the generics are all handled by our link building team, but what you do want to submit is the broader term keywords. What I mean by that is like if you’re doing local … This is a good example. If you’re doing local, you don’t want to do like the keyword plus the city because that is typically more like a tier one anchor text than a tier two anchor text. It doesn’t mean that that never happens on a tier two, but it’s a lot less frequent because you got to think about look think of like a bull’s-eye, right? Your money keywords or your bullseye keywords are going to be right in the center. Those are going to be the ones your long tail. Those are going to be your keyword, your service plus city or service plus geo modifier, right?

That’s a keyword plus local modifier. Those are going to be like the type of keywords they’re going to point from that first ring down to the bullseye if that makes sense. Then tier two would be the next ring out, so they’re typically going to be a broader and they’re going to be more frequency of generic and more frequency of naked URLs, right? In broader terms, there’s going to be a lot less frequency of exact match because the exact match or more bullseye type terms, they should be tighter or reserved more or less for tier one if that makes sense. When you got to tier three, you do it even further.

You can go up to like market level keywords, industry type level keywords, and stuff like that, and then go again more generics, more naked URLs, and that’s typically how I’ve always built tiered structures. I’m pretty sure that that’s the way that you should do it too. I haven’t tested a lot of exact match on tier two or tier three in a couple of years because it just doesn’t seem logical to do. I think it might be it’s more of a footprint issue if you do a lot of exact match several tiers out because it it doesn’t really fit what typically happens naturally if that makes sense. Any comments guys? Okay.

Adam: Sorry, took me a while to unmute.

Bradley: None?

Adam: Yup, sorry. I’m sorry man. I think it takes a second for my mic to come back in. Sorry, I was trying to answer a question to something and then yeah, nothing. Let’s keep going.

Bradley: Okay, all right. As far as tier one guys, I recommend that you go with mainly brand anchors, naked URLs, and then you can use some exact match, but be sparing in that guys. That’s part of the reason like I mentioned at the beginning of today’s Hump Day Hangout on-page is so important because if you have your on-page, your site structure done, and your on-page correct or tight, then you can rank with purely brand URLs and naked URLs, and you don’t even need keyword anchor text links. We’ve proven that over and over again. Again, f you’ve got your on-page, I would recommend that you stick with branded terms, naked URLs primarily for tier one links. Okay.

Maybe a few select exact matches, but I would be very sparing in that because again, you can let your on-page tell Google what the page is about more so than the links. All right.

What Is Your Favorite Spamming Method For Websites?

Lisa says, “What is your favorite spamming method for websites? “Serpspace link building packages. I mean literally that’s what we use. Anytime I’ve got something I want to spam, I just send it over to our team over there and they spam it for me. That’s pretty much it. I don’t really have another comment for you. Anybody else have any other favorite spamming methods?

Adam: No. I mean I think that’s the go-to right now. I mean that’s based on the deadliest methods who he learned from himself in us and who you use before. Yeah, that’s the answer.

Bradley: Yeah. He uses GSA as like more second-tier stuff now, but he uses like RanchWorx and I think it’s what … I don’t know, there’s a lot of tools that he’s using now but there are three or four different tools that are really the first tier or a bunch of web twos, so they’re typically higher domain authority type properties, a little bit more relevant because we have a bunch of networks or link networks that we’ve scraped over the years now. We’ve got niche-based networks and things like that, and we use those as the Tier one to whatever we’re spanning and then we throw GSA our kitchen sink spam behind that. GSA is still a great tool for that kind of stuff.

I still recommend you use that two or three tiers out from any sort of money site, but there’s multiple good tools for doing spam.

Rob:I like to add in there drive stack.

Bradley: Yeah, absolutely. Yup, although I think …

Rob:That can filter some of the spam.

Bradley: Calling that a spam is really misleading a bit because we use it also to validate the entity. You know what I mean? I mean yeah we spam a drive stack, but the drive stack itself actually validates the entity. It helps to validate the entities. Because of that, in itself it’s not really a spam method in my opinion.

Rob:Yeah.

Is It Okay To Be More Aggressive With SEO Battleplan Strategies When Ranking A More Than 5-Year-Old GMB Page?

Bradley: All right. I can already see the support tickets coming in on that one. Thanks Rob. Jay’s up. He says, “Hi guys, maps ranking question. According to us do battle plan, you admonish to go small on embeds and power up links to the IFTTT ring on a brand new site. Do you recommend that pace can be more aggressive at this site in GMB as five plus years old? The market is one of the most competitive your press release strategy is being used and in one of the major five cities in the US. What do you think?” Yeah, absolutely Jay. In my opinion, if it’s an established brand and established site and it’s been around for some time, then yeah at least in my opinion without doing an actual analysis of the property, the general answer is yes, you can be a lot more aggressive with those.

Usually when we’re talking about being really conservative, it’s about newer properties, so stuff that you really have to fly under Google’s radar so to speak, right? You don’t want to raise any red flags. If you got something that’s been established for five years, again without looking at it, I would take it on a case-by-case basis, but the vast majority of them will likely be able to withstand you being a lot more aggressive. Okay. Let’s see, the market is one of the most competitive press release strategies being used and in one of the major five cities in the US, what do you think.

Yeah, and that in my opinion that like that’s one of the things that the press releases is something that I’ve been real aggressive … Well, I say real aggressive but as I mentioned earlier about once every two weeks, I’ll do another press release for even brand new properties. Like I said, I’ve been able to rank into the maps pack for within just three press releases so about six weeks. Sometimes with a little bit more competition, it takes four or five press releases and so it might take me two months or so. If I wanted to be more aggressive, I probably could but I try to typically for newer properties just be a little bit more conservative.

Again with 5-year-old site and Google my business listing, you could likely get away with doing a press release every couple of days or once a week or something like that so four in a month and you’d be able to use those. Find a VA or use something like ScrapeBox and put all your URLs from your press release distribution report in there and figure out which ones have do follow links, and then you could use those to like spam … You could spam those with additional links too because then you allow the press release site to like launder that link juice a bit, right?

That works really well too because a lot of times when you spam a press release and also if you can send some traffic to it, there’s some Fiverr gigs you could use, there’s some other things that you could do. You can end up getting a press releases to rank for your keywords too, so that’s a good strategy.

Should You Use Sub Domains For The Silo Sub Niches Or Should You Just Use A Category Sub Folder?

All right, I believe this is Keith. He says, “Hey guys, quick site structure question. I’m building out an authority site for an affiliate business. I want to add a collection of sub niches and set up silos for them. Question, should I use subdomains for the silo sub-niches or should I just use a category sub-folder?” Okay.

Keith if you’re going to silo collection of sub-niches and set up silos for them, if you’re going to silo a site, I’m not sure why you wouldn’t just silo it on the site, the root domain itself, instead of like having separate WordPress installations, which is what you would have to have if you have them on subdomains or in subdirectory sub-folders like you mentioned. I’m not sure why you would want separate WordPress sites for all of those. Typically a silo means that it’s all within the same domain, right? You’re talking about site structure with categories, pages and child pages and ultimately depending on whether it’s simple silo structure or complex out of the structure.

With the complex method, you’re going to have top-level pages, child pages and in posts, but top-level pages are corresponding with top-level categories and then your child pages correspond with subcategories, and then your posts just fall within those, right? That’s all usually done within just one WordPress installation. I’m not sure why you’re trying to separate those. I mean you could, but to me, that would be a real pain in the ass publishing content. Each time you want to publish content to a different site, that you’d have to log in to a different site, and that’s not a really efficient way to run it.

Not only that, but I’m not sure … I guess with some internal linking, you could link everything to where like you could sculpt how you wanted link equity to flow through the properties. Anyway, but again that’s way more work than I’m willing to do. I just would recommend it you just build the silos within the root domain, mainsite.com.

Chris: Yeah, and actually the way that he has it set up without what he called the sub-domain is perfect. It’s mainsite.com, the sub-niche, and the sub-niche would be the category that he’d be siloing, so that’s how he’d set up. Each sub-niche would be a page as category, and then the sub niche … I mean this is perfect the way it is. You don’t need to go one more level where you would need a sub-domain. Yeah, the first example. Don’t them put all, no folder.

Bradley: Yeah, no folder because that would be a separate WordPress installation and that’s what I’m saying. Let me just pull this up for one moment because this will make it seem a little bit more sense. If you say mainsite.com, what you would typically have is you would have your category and you’d have your sub … If you’re doing complex solid structure, right? You would be subcategory and then lastly post, right? That’s how we go if it’s … If it’s a simple solid structure, it’s just going to be one less level, which would be category post, that’s it. All right. This is all done on one WordPress installation guys and that’s really … I mean it’s so much easier that way.

We only separate by subdomains when we’re trying to separate assets and there’s times to do that and an authority website guys should all be done in one folder or one WordPress installation in my opinion. Okay. Okay, no problem Adam.

How Long Should You Wait When Ordering Links For The VPH Embeds?

Muhammad’s up. Muhammad thanks for being here again buddy, you are a regular for sure. He says, “Hey guys, VPS embed, just finished posting. I read the battle plan and it says to build links to the channel. Should I wait before ordering his links or are the embeds and links separate from each other?” Yeah, they’re separate from each other, but like honestly with YouTube, I don’t care how soon you start building links. Really to me, it makes no difference.

What I recommend doing with that is that you actually build links and embeds around the same time because it makes more sense to do that from like a logical standpoint if you think about it. Why would you get 50 embeds and know backlinks or 50 embeds and then backlinks or backlinks and no embeds, you know what I mean? Just to me, it would be more like a simultaneous thing and so we try to think about it that way. Obviously, also if you can send traffic to those at the same time that you’re building links and doing embeds, that’s an even better signal and perhaps even some social signals, although I don’t know that social signals have much value anymore for SEO.

I haven’t really tested it in quite some time but because I think more about traffic now for that than actual just flat out social signals. Does anybody have a comment for that?

Chris: Yes. As far as social signals, we go back to what we’re calling ART and it starts with activity on the link, right? The A. Yeah, Google doesn’t care about social signals and I think it was that who’s that shithead, John Mueller. He’s the one who said Google doesn’t pay attention to social signals, but it’s a misnomer. It’s like sleight of hand because Google does care about social signals and that it wants to know what’s happening with me. It’s all about links. It’s always been about links. It is about links now. It will be about links into the future. It’s not changing anytime soon. That’s the way Google is structured.

You give Google a signal on that link and call it a social signal, call it activity on the link or call it whatever … I always drop on that phone, call it whatever you want, Google wants to know what’s happening in there, right? That’s why one of our strategies is shortening the links with the Google shortener and so that Google can have direct metrics on what’s happening with that link. You get that activity on that link and really good thing start to happen. We don’t have to call it social signals because John Mueller obviously doesn’t want you to know that this is really important. The important part is what happens to that link in whatever platform it is that we’re talking about.

The platform doesn’t matter, it’s actually the activity. Now the platform is bad, then the signal is bad. If the platforms are good, then the signals are good and Google is going to pay attention. They’re going to pay attention to both, so that’s my take on it.

Bradley: Just to be clear guys, social signals, the reason why like just buying spam social signals typically doesn’t work is because they’re from accounts that create like stuff or share stuff or whatever, but then there’s no activity on that social signal and so that’s why there’s no value there anymore because they don’t provide any traffic and there’s no activity. If it’s a natural social signal, then that post, that share, that like or whatever will propagate or it will draw attention because there’s real fall, there was real engagers with whoever created that signal to begin with, which means there will be activity on that social signal, whether it’s additional traffic or additional comments, likes, shares of that social share itself if that makes sense.

If somebody shares a URL to Facebook and nothing ever happens to that share on Facebook, in other words, there’s no comments, no likes for that share, no engagement on that share, does that share even register? Now I don’t know 100% whether it does or not, but basically it provides no value, so in my opinion it would be ignored, right? Now if that share, if somebody has a lot of friends or a big following or whatever on Facebook and they share a URL, it’s typically going to get a bunch of comments in that post, which is basically funneling link equity from all those other profiles to that social share post, right? Does that make sense, which then transfers ultimately back into the target URL whatever was shared, and so that’s my point.

If you can get second level or second tier engagement on social signals, that’s where they end up having power. Think about it guys, when people engage on a social share, so a first-tier social share, when people engage on that, there will be a level of traffic that comes from that too, and it’s referral traffic from those platforms, which is a great ranking signal. That’s why I’m saying like just buying straight up social signals, it’s typically useless. It’s a waste of money because you’re not getting any engagement on those social signals, no traffic, no referral traffic, and no additional like I said engagement with the actual share posts themselves. All right, so save your money.

What Was Your Experience In Using Mass Blogger and G Site Generator?

All right. Number two is, “Have you had results with mass bloggers in the G site generator. I bought WP blog creator and the other three programs are pretty similar. Do they start to rank for tough terms after a while?” No Mohammed and one thing I’ve mentioned just about every week because the questions come up about these, I totally endorse these products, but I don’t use them to rank those properties. I used them as link networks. There was a question earlier about what is your favorite spamming method for websites. I don’t do a lot of link building on my own, but I am actually doing link building with those Peter Drew products, the mass blog or G site generator, the WP creator. I’m using those and I’m actually working on a couple projects right now with those.

I’m using those to create very, very themed relevant networks. They’re many networks, many blogger networks, many G site networks, and many WordPress.com site networks that are helping me to rank my target URLs, which can be videos, they can be money sites, Google my business listings, press releases. Like drive stacks, you can use those to help boost the Google sites, right? Your Google money site, not the ones that you generate from the Google site generator. If you have a drive stack, it’s going to have one primary Google site, right? That’s basically the pinnacle of the drive stack is the Google site and so like using these little tool or these tools to create many networks to boost that is really, really powerful. All right.

Look if some of those sites rank for keywords like long tail stuff, hey that’s a bonus, that’s great, but that’s not my intention, that’s not what my goal is, right? My goal is to those have those properties help to rank whatever my target URL is. All right.

Do You Change A First Person Keyword When Using It In A Blog?

Number three, “When you have a first person keyboard, do you change it when using in a blog? Take a keyword like how do I create my own website, would you make a title of the blog or how do you make your own website?” I’d play with both of those Mohammad. Honestly, I don’t know because I’d I haven’t done anything like that in quite some time, posted that. I would just test both of them and see.

Something else you can do is when you do a search in Google for those types of queries and take a look at the bolded words in the search results and see if there’s variations in the search results of how people would word that type of a question or that search query that gets answered in the search results and take a look because Google a lot of times make that connection, that the question was posted in first person but it’s been answered in third person and it will show the third person modifiers as bold even though the query was the first person modifiers. Does that makes sense? Because again Google with RankBrain, it knows enough now it knows.

With the semantic web engine, it knows enough about those being related queries, and so just take a look and do a little bit of research on your own, let Google show. I’m fairly certain that it won’t matter, but just do a little bit of research on your own. You should be able to figure that out. All right, moving on.

Best Practices In Optimizing A Website That Is Relying On The Original Content

Brian says, “I’m in the process of optimizing pages on an existing site that I bought. It’s getting about 6000 uniques per month, so I have some good data to work with in search console. I’m starting with the top 10 pages getting traffic. What do you suggest I do to optimize with on-page or off-page SEO? The pages are not well optimized for SEO. They rank purely on their original content. I don’t want to do anything that hurts existing rankings or traffic. Should I take existing search queries to find more related higher competition keywords to rank for and add more related content to the page interlinking? What do you suggest?” Brian, and again I don’t want you guys to think like I’m totally just pitching for Jeffrey Smith, but I’m telling you, his training course, SEO bootcamp is exactly … I mean the answer you need is in that course. A lot of the stuff that you, like remember ranking pages guys are huge for being able to push rankings to other pages too. It’s not even about the backlink profile.

It’s about if you’ve got like pages that are generating traffic, they’re ranking well, and they’re generating traffic, they’re probably generating traffic because they’re ranking well or they’re ranking well because they’re generating traffic. It’s kind of like a cause and effect. It’s a perpetual thing, right? You can put internal links from those to other pages that you’re trying to push as long as they’re relevant. You want to make sure that your siloing, you’re theming, your keyword theming is tight. If you push like I put a link, an internal link from one of those pages that is ranking well and receiving traffic over to something else that may be on the cusp.

For example, if you’ve got a keyword a page on a site that is on page two and you look in search console, and you see that it is getting impressions for the keyword that you’re trying to rank that page for, but the position is such that it’s not receiving a lot of traffic or it’s not getting good positioning in the search results, what you can do is actually link to that page from a related page on the site that is ranking well, that is receiving traffic and give it a boost, right? Again, I wouldn’t recommend just directing link flow as your primary source for ranking other pages.

That’s a great strategy, but you also want to make sure that the pages are optimized well because once again as I mentioned earlier with proper on-page optimization and site structure, you can rank with just a fraction. This is exactly what Jeffrey demonstrates in his training is how he can take pages and rank for fairly like in some cases very competitive terms with absolutely no backlinks because he’s just utilizing pages on a site that are already receiving a lot of traffic or have been optimized well and are ranking well.

Then through the proper on-page and internal linking structure, it ends up ranking the other pages and that’s quite incredible and that’s what I’m saying like building a bunch of links can be a pain in the ass guys because most links are flat-out toxic now and it’s becoming more and more difficult to build valid links that don’t harm your site or that aren’t discounted by Google. In my opinion I think, it’s a skill that should be further developed. I’m not going to lie, I’ve let my on-page SEO knowledge slip over the last many months because I haven’t been doing a lot of it.

It’s very, very refreshing for me to get back into this type of the study, this research and actually implementing as I’m going through it because I’m starting to see it just reminded me of how important on-page really is. Okay. You guys got any comments on that? It was a great question by the way Brian.

Chris: No, I thought that was a great answer.

What Are Your Thoughts On GSA And YouTube?

Bradley: Awesome. “Thoughts on GSA for YouTube.” Sure. Why not? I don’t know because I again we’ve got [Deadia 00:38:30] who knows how to use GSA very, very well and I do send YouTube URLs to him to spam often. Don’t forget to use playlist guys if you’re going to be using spam tools. Make sure that you are not only spamming multiple variations of the YouTube URL, which there are ways that you can get. I mean, what is it? There’s something like 40 some in. It’s probably more now but there was like 40 some versions of YouTube URL so you could track …

Chris: No. There’s way more, way more.

Bradley: Is there?

Chris: Oh yeah.

Bradley: Okay. Well however many there are, if you’re going to be spamming, spam all the variations of the URL that you can as well as putting it into a playlist and grab as many variations of the playlist URL as you can and hit the playlist URL too, even if it’s a single video playlist if that makes sense, right? I mean I’ve heard of people saying that they’ve gotten YouTube videos that have never been like the index but like demoted in their search results because of too much spam, but I don’t know maybe because we’ve got somebody that knows what they’re doing. I’ve never experienced that.

What Would Happen To A Site If We Stop Posting Content?

Lisa says, “What would happen to a site if we stopped posting content?” That depends. Let me let you guys in on a secret here.

For my lead gen sites, I use syndication networks and standard operating procedure. We publish blog posts, always start with three to five blog posts. This is covered in all the different trainings. We always talk about that, always start with three to five posts, and then I continue posting until the site ranks and the maps pack is typically what I’m trying to do for lead gen and for local stuff. Then I usually stop posting and until it starts to slip at which point or if it’s very competitive and then I’ll continue the posting, but I may reduce the frequency of publishing, so that it reduces my expenses. For most of my lead gen stuff guys, I only post to the syndication network and add a blog post to the site’s long enough to get them to rank in the three pack.

Once it ranks, I stop because it’s just an added expense that I don’t need to incur. Now that said, if I’m selling content marketing and SEO services to local businesses, it’s something that you just continue to do over and over and over again because it maintains the rankings, right? It’s generating revenue for your business. I mean it would be silly to tell a business owner, “Yeah, I’m going to do blog posting until it ranks and we’re just going to stop and you can stop paying me by the way. My work is done here. I’m going to go find another client.” That’s silly guys. Oh, I just got another lead coming through quick mail. Awesome. I just heard it.

Yeah, just keep in mind, for your own assets, I would do whatever you need. Do as little work as possible to achieve results. For client work, you put them on a reasonable plan for services that are going to achieve the results and it’s a recurring model, right? You want to keep that recurring model at whatever cost necessary too because honestly if they were to stop paying you because you stopped blogging and two or three months goes by and they start to slip in the rankings, which it’s likely to happen, then they’re going to blame you or they’re going to go find somebody else to restore their rankings or unless … I mean because they’re going to think, “Oh well whatever he did or she did didn’t work well enough, it didn’t stick,” which is why I recommend you just stick with it.

Once you get them ranked, you just keep it going and I’ve had clients ask me is do we really need to keep doing all this and I say, “Yes. Do you want to stay in the position you are because it’s so easy for them to forget when they start generating leads for their business what it was like to not have leads?” You can remind them well, “Yeah, your business has been doing well for the last six months, right? Do you really want to jeopardize or risk that?” I could stop doing what I’m doing and it may stick for three months, it may stick for six months, there’s really no way to tell. I recommend that we continue going because it’s obviously serving you out. Does that make sense? Okay. No other comments, we’ll keep moving. We’ve only got about 15 minutes left guys.

How Do You Find Keywords For Long Tail Traffic And How To Generate Content From It?

RL’s got another one, “How do you go about finding keywords for longtail traffic and then what is the best way to write about it? If we are trying to focus on water heater repair replacement and trying to generate content specifically designed for longtail traffic, it is tough to continue to write fluff around how much does water heater repair replacement cost and three tips to finding good plumber.” You’re right RL. Again, it’s so funny that Jeffery Smith’s SEO boot camp again, it’s got really, really good keyboard research training. A lot of stuff that I hadn’t even really thought about before because usually for like you said in your example, for like local plumber stuff, a lot of the times you’re not really looking for those question type queries.

It’s more about like commercial intent queries that we usually target because we’re what are we ultimately trying to do, generate leads. However, there is something to be said for building the authority and the presence of a site by providing useful information around that industry or industry queries questions, right? What you can do is just go to … It’s a very simple, it’s a tedious process, but it’s a simple process, but just going to Google and using some top-level keywords, like market level keywords without local modifiers, like how much does water heater repair replacement cost, right?

Put that in as a Google search query and then go take a look at like the knowledge graph questions that come up. You might have to play around with variations of the keywords or of the query itself in order to produce those types of questions. If you look at the questions that show up in those like accordion menus basically right within the search results, those are like knowledge graph questions, you can get some really good ideas there as well as pay attention to all the related search terms at the bottom of the page. The Google search result page, look at the related search.

You’ll a lot of times find other types of questions that could be answered and each one of those questions guys … Then drilling each one of those results. In other words, when you collect a question from the knowledge graph, go open another tab, go to Google and put that question in and see what else returns, and then scrape that page, pull out any relevant questions or queries from that page as well. The same thing with the related searches at the bottom, go drill in each one of those.

Then what you can do is you can compile similar questions into longer form blog posts, so that you have one piece of content, one post or one page that can rank from multiple queries guys, and there’s actually ways to get those queries to pop into search results as knowledge panels or basically knowledge panels, what they call position zero Serps. That’s a great way to do it, and also don’t forget, use Power Suggest Pro after you’ve collected all those terms and in use trends, so you can go … Trends a lot of times isn’t going to show you data on like long more complex queries like longer like questions and stuff, but you can get ideas for your seed terms from trends.

Then you can drill into those seed terms and start looking for those types of questions, then you collect all those queries and questions, put them into a notepad, Fowler or spreadsheet or whatever, then go drill in each one of those, collect more. Then once you’ve got this comprehensive list, you can go into something like Power Suggest Pro, which is what we always recommend and drill into those terms even further. The next thing you know, you’ll have are just a huge pile of keywords and search queries and really complex stuff that you can start to organize in a logical fashion and create some like cornerstone content essentially on your site. Even as blog post guys, it’s a great way to get a lot of traction very quickly.

Okay. Great question though, another one from URL. Anybody have comments on that before I move on?

Chris: No, I thought that was perfect.

Bradley: Okay. Again, just the last couple days, I’ve learned a lot about this and seen some real reason … The site that I’m applying all these techniques on is for a national based site, and so you have to get into that level of SEO optimization. Now I’m still used to doing local and usually most of my local sites are like city specific. They don’t usually have much like larger service areas where I have to do real complex silo structuring because usually when I’m targeting multiple cities, I create multiple physical locations and I use separate subdomains for each city, so each individual site build is really only optimized for one city, which makes it so much easier.

When you get into doing like national SEO or service area SEO but it’s a large service area and you do it all from one location or one website, that’s where it starts to get more complex and these content stacking strategies and proper structure and proper on-page optimization becomes so much more important, right? That’s why I’m saying like these are just some amazing information can help with that kind of stuff.

Do You Still Recommend Using High Quality Spun Articles For SEO?

Al’s up, “Hey guys, thanks for all you do. I’ll plus on that.” I’ll plus on this one too by the way RL. “While back you suggested a content provider for high quality spawn articles, do you still recommend them?” Yes. I don’t think there’s spun though. Keith Goodwin, he was just asking a question earlier.

He’s got the best high quality spun articles and God, this is really, really bad. What is … Superspunarticles.com. Let’s go there go for a second, and then I’m going to share the other provider too. Superspunarticle.com. Keith if this isn’t you, please reach out to me and tell me because I’m … Yeah, this should be it. This should …

Adam: No, that’s him, that’s him.

Bradley: That’s Keith. Okay. Yeah. If you’re looking for Super Spun Articles, I would recommend going to Keith. I haven’t done a whole lot of spam work where I’ve needed these and quite some time but when I did a couple years ago, he was my go-to guy. There’s no doubt and I trusted multiple services, and he was the best hands down. I endorsed his Super Spun article service without a doubt. As far as individual content, I’ve been using this a lot recently because my primary writer has been really backed up with other work. Let’s see. I probably had it. There we go. Natashanixon.com, so I’ll grab both of these URLs and paste them on the page.

For her, let me show you. I’ll show you which service specifically I use for web page content because I’ve been using her recently a lot or I say her. Natasha Nixon, that website, I’ve been using that a lot for content. Under the select service, I select authority content. That’s for web page content, right. If you’re doing content for link building, again if you need something spun, go here. If you’re using it for a money site content, you want to select authority content, and I think it comes out to be about eight cents per word. Oops. Yeah, it’s about eight cents per word, right? $80 for a 1000 word article, and so I usually buy the 1500 or 2000 word articles for web page content. That’s typically what I pay for. Even 2000 words, I means 160 bucks but it’s good content.

I’ve really only had to have a couple of edits made and I’ve bought a few dozen articles from her now or from this website I should say. Okay, check it out. Good question though. We’re almost out of time guys. We’re going to run through a few more.

What Is The Main Difference Between Mailshaker & Quick Mail.io?

Up here it says, “What’s the main difference between MailShaker and QuickMail.io? Landed up with this tool. Is this similar to cognitive SEO, the tools shown for ranking articles with great content?” I haven’t used ab service for that guys. To be honest, I don’t know. I know we had that cognitive SEO webinar with Raz Vaughn yesterday. I think it was yesterday, maybe was Monday, whatever.

Actually it was yesterday morning, and we just got accessed for testing purposes and I’m actually going to be using this same tool, the content assistant tool part of the cognitive SEO’s app or applications suite of tools. I’m going to be using that in conjunction with the on-page training that I’m taking from Jeffery Smith and the SEO bootcamp. I’m going to be combining those two. I’m going to be using all the structure and internal link building and on-page optimization tips from the SEO bootcamp training for this authority site that’s a national based site, and then I’m also going to be using the cognitive SEO and content helper tool to help to optimize the content based upon the data that that provides.

Again, this is stuff that well it’ll be shared in a mastermind. It’s likely not going to be shared outside of the mastermind, but yeah because I’m really looking to use both of those tools if that makes sense so I don’t know about ABS tool. AB usually produces good products though. I’m not going to lie, so if that’s what you got, use it. All right. Okay. This post is from [Anwar 00:51:41]. He is our other semantic mastery approved phone verified account creator. There’s two of them that we endorse, right? Guys, it’s just a pain in the ass to create phone verified accounts. There are often issues even with pre-purchased ones, but these are two providers that have taken care of us, right?

There’s the bulk PVA, we’ve talked about him multiple times and then this is the other one, this is Anwar. There’s his Skype ID. I gave him permission to post this. That does not give other people permission to post promotional stuff on our pages. If you want to, you could always reach out to us and ask for permission and in this particular case, I gave him permission. By the way, his website is this year. He’s got his Skype address there, reach out to him, and you can also go here. Again, he’s one of two providers that we endorse, right.

Marco: Just so people know, I’m always on the lookout for people spamming our stuff and I almost did knew Kim.

Bradley: Yeah.

Marco: I asked you just in case because I wasn’t sure, but I am always on the lookout for people. Let this be your only warning. If you spam our groups, any of our free groups with garbage, I will ban you, point-blank.

Bradley: Yup, drop the fucking hammer.

Marco: That’s it.

Bradley: It’s awesome. Wayne Clayton, one of our longtime mastermind members, he’s an attack dog too because he’ll throw the ban hammer real quick when he thinks somebody spamming, so that’s awesome. All right.

Any Advice On How To Deal With A Negative SEO Attack?

Steve says, “Can I ask a question. I’m going through a negative SEO attack, any advice.” Marco, what’s your advice on that? Muted?

Marco: Yeah, sorry I was muted. Jason Quinlan just had a negative SEO attack. I mean is it a bot attack? What is it? I mean there’s a lot of things that you can do to ban the box if you get your traffic from whatever it is, right? If it’s mainly from Google, Bing, and social media, then you only allow those bots on your website. Now the problem is that people will change the user agent that you block and so that you don’t have those user agents blocked. The way we do it is a lot different than most people, but I mean it’s a bot attack could be so many things. Is it the server, is it the website, what is it that they’re attacking, so that we can know what the advice could possibly be.

Bradley: Yeah. Because if it’s just a negative link attack, I’ve had a couple clients that have experienced that and it’s been a pain in the ass. I don’t know of a more efficient way to do it, but what I will do is just go and periodically depending on how aggressive the spammer is and create disavow files. I do backlink analysis, pull a report. I’ll take all the toxic links and throw them into a disavow file, submit to the search console, and then go have all those links that were in the disavow file crawled. Essentially, I just sent them through multiple indexers so that Google goes and crawls those URLs and knows to disavow them because it just cross references what’s been submitted when it goes and recalls the link.

I’ve been successful at keeping negative SEO s from producing much of a penalty at all by doing that, but it’s ongoing and it’s pain in the ass. If you got somebody that is persistent enough, then that might not be a viable solution, right? It’s not very efficient regardless, but that’s how I’ve done it in a few cases just a handful of cases that I’ve experienced that in my career.

Marco: The way we do it … I mean to start with this is of course a drive stack because the drive stack will withstand just about anything. It will filter just about anything, but then see again we have to know because you could actually take the pages that are being spammed, filter them through drive, push them back to the website, and they’ll actually filter out all the garbage, and I’ll give you nothing but love back. You really have to know what you’re doing. I don’t know how much more advice we can give you on this forum since it’s free, but there’s tons of things that you can do.

Any SEO Advice In Using Semantic Mastery Products And Services For An Election Campaign?

Bradley: Yeah. Let’s see. “Any advice on how to use semantic mastery and your other services to rank for a candidate in an upcoming election.” Unfortunately, I can’t give you any advice on that. I’ve never done anything for that. I’ve thought about trying to do that in the past. Within my own local town, there was potential there for me to do some marketing work for them. I ultimately declined because I wasn’t sure how to really approach that, so I didn’t want to take it on and promise results without having experience and knowing like with some level of confidence that I could produce the results. I don’t really know. I don’t know about ranking.

I would think for election type stuff, I would go with mainly all paid traffic, and the only reason I say that is because usually it’s just a temporary thing, right? It’s only for however long the campaign lasts and then once the campaigns over, it’s done and so I wouldn’t want to put a shit ton of work in the SEO for weeks or months in advance just for it to be like something that ends very abruptly when the elections over. Personally, I would go to something that you can scale and get instant results or instantly basically and that would be PDC. That’s my best advice, but again I’ve not done it, so I really have limited experience there.

Marco: Yeah. Pay-per-click into social media.

Bradley: Yeah.

Marco: Right. I think that will lead me …

Bradley: Yeah, using in social media and you paid posts on social media.

Marco: Yup.

Bradley: Okay. Dominic, probably going to be the last question. Well he says, “This is a comment. Silos can be done with just plugins simple work complex.” Yes, they can and that’s what I love about it. Well especially the framework, the SEO design framework, again there’s a bit of a learning curve with that theme or that framework. There’s no doubt but it’s very, very powerful and it’s worth learning how to use. That’s going to be pretty much my go-to framework for WordPress sites going forward is that. “On the G sites, are you building multi-page sites?” Yes Dominic, actually I am. I’m doing the multi-page sites, so I’m building one site at a time with multiple pages with the G sites builder.

Then what I do is I just build multiple multi-page sites and I use those to create those little link networks. Essentially what I’ll do is I will take a keyword theme, so think about taking one silo from your money site and creating a Google site on a page Google site that has its targets all your supporting article, your supporting keywords for that silo, right? Each page on the Google site is another keyword that stacks to make that overall keyword theme, that keyword cluster. Each individual Google site is its own keyword cluster and I use those to actually create massive relevancy for each one of those Google sites that then I pass back to whatever my target URLs are.

Okay. Again guys, when I get these projects done that I’ve been using these tools for, I’m going to do a case study like that it’s obviously going to be to promote his tools as well, but I’m going to share what I’m doing with these tools and how to get results with them at least how I’m doing it. Okay, so just keep that in mind. All right, cool. Looks like we’re just about finished up. Got almost all of them. We missed one Dominic. Sorry about that buddy, but we’re at the 5 o'clock mark, so we’re going to wrap it up. Great questions today guys. I enjoyed it. Thanks Marco, thanks Rob for hanging out.

Marco: All right man. Bye everyone.

Rob:Yeah, have a good one man.

Bradley: Thanks Rob. Mastermind members, we do have a mastermind webinar tomorrow, so we’ll see you all then. Thanks guys.

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 158 posted first on your-t1-blog-url

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 158

Click on the video above to watch Episode 158 of the Semantic Mastery Hump Day Hangouts.

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  Announcement

Adam: All right. Hey everybody, we’re live. Welcome to Hump Day Hangouts Episode 158, the episode where I try to keep on my noise-canceling headphones and not listen to my own voice too much, but hey we’re glad. You’re here hopefully you saw our message in the Facebook group. If you’re not a member of the Facebook group yet, we’ll pop the link in here, but go check that out. Now before we get into it, I also wanted to say that there’s been some back and forth and we’ve got some really cool stuff coming up for Black Friday. All right. There’s lots of deals out there. I know everyone’s watching like Amazon, all sorts of stuff, and we’ve got some never before seen bundles before. When I say never before, I mean it, like this stuff, we got some good stuff. I’ll leave it at that.

There’s definitely going to be more on that later, but I wanted to give everyone a heads up because we had a few questions and we’ve been talking over it and we’re trying to put together some really good stuff. If you are new to Semantic Mastery, oh I’m not going to tell you that. See, I think the headphones are messing with my head. I didn’t even get a chance to say hello to anybody yet. Let’s stop real quick and go down the line. Chris, how’s it going man?

Chris: Doing good. Great to be back in Austria.

Adam: Okay. Yeah man, how long were you on the road?

Chris: Three months.

Adam: That’s awesome. All right. If anybody’s got questions about handling stuff while on the road, talk to Chris. All right. Marco, how’s it going man? How you doing?

Marco: I’m looking for a Black Friday deal on backs.

Bradley: Backs.

Adam: Got you. I think it might be a few years in the future, but we’ll see what we can rustle up.

Bradley: That’s funny.

Adam: Oh man. Rob, how you doing?

Rob:Doing good gentlemen. How are you guys?

Adam: Now standing, can’t complain. Everybody, in case you don’t know, Rob is Rob Beale and I’m just going to leave it at that. I’ll get you a better introduction. All right. Bradley, how’s it going?

Bradley: Good. I’m back from Vegas from a much, much … It was a much needed time away though. I mean we did a little bit of work, but it was more fun than work, I can tell you that. It was a really good event. I enjoyed it, spent too much money, but I guess what happens in Vegas type thing. It was fun. I had a great time, meet a lot of really cool people. The networking was the best part of that. It was hands down, so we’re going to be bringing some guests on over the next couple of months from that same event right here on Hump Day Hangouts so you guys will get to meet some of the other players in the game, which would be cool because they can all provide insight to things that we don’t work or can’t.

Different opinions, different points of view or perspectives, so excited about bringing some of those people on. I met some really, really good guys and gals.

Adam: Yeah, you got to meet one of the mastermind members, right?

Bradley: Yeah, John Allan, one of our mastermind members. He was there. Really nice guy, did a video with him in the Facebook group. Yeah, it was really cool. Any chance to get to meet any one of our members, I certainly try to do that.

Adam: Cool, outstanding. Yeah, it was fun. I’m looking forward to going back to funnel hacking live in the spring and hopefully meeting up with some people again. All right. Let’s get into real quick a couple of announcements on top of what we mentioned and then I know Bradley’s got another one too. If you’re new to Semantic Mastery, if you haven’t checked out the battle plan yet, check it out. It is the SEO Blueprint. I’m going to put a link on the page here shortly with a coupon code, so you can save 75 bucks right off the bat. If you haven’t yet, head over to serpspace.com as well. You can get your free account there, got some free tools, and that’s where all the done-for-you services are at, a lot of the packages, link building, all that stuff.

I just implore you, go check it out and create your account. Then the last place is support.semanticmastery.com. If you’ve got questions, we love when you put the questions on this page obviously, but go check that out, especially if it’s your first couple of times asking questions because sometimes we might refer you over there. It’s where we have a lot of charts and diagrams and some of the more in-depth questions that tend to come up frequently and that way, you could get your question answered hopefully ahead of time and that would be helpful to everybody. All right. That’s it from my end. I think Bradley you wanted to share something.

Bradley: Yeah. One more thing is we did the SEO bootcamp webinar with Jeffrey Smith last week or I think it was last week. Let’s see, what date was it. It was Monday, November 6 so yeah, it was last week. Anyways, it was fabulous. I hadn’t gone through the entire course and I still haven’t gone through the entire course, but I had looked at parts of it and I was quite impressed. Now I’m actually working my way through the course. I have this concept of an hour a day. If you want to accomplish anything in life, as long as you commit an hour per day to it, you can do it, regardless of what it is, no matter how big the goal is. It’s not a matter of when or if you’ll accomplish the goal, it’s a matter of when, when you approach it that way.

I’ve been meaning to go through that course because I know it’s fabulous and I just haven’t made the time over the last month or so since I’ve known about order a couple months really that I’ve known about it. I committed to start spending an hour every day in the morning working through that process of going through the training and implementing it. I’ve got a project that I’m actually applying exactly what I’m learning from the SEO bootcamp training to the site build because it’s so freaking powerful. If you got a site built correctly, you can rank with a fraction of the links. Just a tiny fraction on the off page, and guys what’s the hardest thing to do in SEO in my opinion? It’s the off page because it you have the least amount of control over that.

I’ve just been really amazed with how detailed the training is and some of the real ninja stuff that is being taught inside that course, and so I wanted to just pitch that again say we did a webinar within last week. I’ve got the event page URL. I don’t know Adam if you dropped it on the page or if you want me to do it.

Adam: No, I’ll go grab it in a second.

Bradley: I’ll put it and drop whatever.

Adam: Okay.

Bradley: I’ll put it in Slack. Yeah, I would recommend going to the event page from last week’s webinar and watching the replay. There’s some bonuses that Jeffrey was giving away as well as some stuff that we’re giving away. Anybody that’s building sites guys are doing, I mean it’s on-page really the beginning of foundation of everything, right? I mean we do the syndication networks and the drive stacks and all that’s like off page stuff, and then the content syndication, which is part of the money site because it’s blogging and it’s actually building up the authority and the relevancy of the money site itself. If you don’t have proper page structure or site structure, then you’re basically swimming upstream.

You’re climbing uphill at all times, and so that really is the bet the foundation of like you should always start with your golden frame, the epicenter of your business should be your website, right? In my opinion, this is foundational training and it’s really good. We couldn’t have done as good as Jeffrey did with the training, at least I don’t think we could’ve because it’s really, really good, that good. With that, I just want to say one more time. I endorsed it a 100%, recommend you guys go through it. The price is insane really, so check it out and if you have any questions, certainly reach out to us. Okay.

Adam: Outstanding. All right guys. Does anybody else have anything before we dive into questions today? One, two, three. All right, let’s get into it.

Are There Any Issues With Not Doing Anything On A Newly Built Syndication Network Built For A Few Weeks?

Bradley: Let’s do it. All right. Wrong one, hold on a minute. All right. We’re going to get right down to the bottom. James Rich is up first. He says, “Bradley you say season syndication networks with content as soon as they are finished being built. Are there any issues with getting network built and not doing anything with them for a few weeks?” No, not usually James. If something happens and you got to put a project and hold, it’s fine. Really the reason why you want a season a network is because when you have brand new accounts, if you start automating posting immediately through IFTTT or really any other method for that matter, a lot of times the accounts will get terminated. When we say season, it just means post some content to them and let them sit for a week or two.

I recommend 10 or 14 days if you can. When you post some original content, or you can actually use other content from the same. If you followed the training James, like for wordpress.com, for example, will go maybe copy another blog post from wordpress.com, like another blog on wordpress.com, and then use that as the content, but we do give attribution. You got to cite the source and actually it’s an external link from the blog, but it’s an internal link back to the original source because it’s on the wordpress.com domain if that makes sense. Even though they’re different subdomains, that’s typically how we get them to stick by adding some content and letting it sit for a week or two before adding like additional content where you’re automating the posts.

All right, and that’s really all that’s for. If you build a network or you purchase one, whichever, just let it sit for a couple of weeks. If you don’t have anything to do with it or content for a few weeks or a few months or whatever, it should be fine. What I would do though first of all James is if instead of leaving just the empty networks, I would still go in and try to post at least something, although again I don’t think it would be any problem. I think you’re better off leaving a network or web two sites empty, then starting to automate post right away if that makes sense. Anybody else have any other comments on that? All right.

Adam: I got mine.

Best Practices In Using The 10-pack Press Release Service At Press Synergy

Bradley: We’ll keep moving. Yup, that’s fine. Okay Jeff’s up. He says, “Bradley I know you talked about using press releases in the recent past. I purchased a 10 pack from Peter. Okay. I plan on doing a PR blitz at the end of the year. Is there any information you can share with regards to how much time between releases links you tend to include, et cetera? Hopefully this doesn’t infringe on shared mastermind members because unfortunately I’m not one. I know I should be.” Yeah, Jeff I can go over on very high level conceptual stuff now. Very high level because I that is right now currently mastermind stuff. However, keep this in mind.

I am doing some content that will be available that we’re probably going to make … We’re going to make some publicly available information about the press release stacking method and then there will be like an upgrade for the actual full training. It’s like what our battle plan is and then there’s obviously going to be an upgrade. That’s going to be something that we’re going to be releasing in the next I’d say six weeks or so six to eight weeks. I can talk about it very briefly on the top. As far as the PR frequency of publishing, I do it about once every two weeks. That’s how I get started with sites because a lot of times you only need about four or five of them to get significant results.

In fact, I’ve got several properties or lead gen sites that I’ve been able to pop into the three pack, the maps three pack with just three press releases, which is insane. For ones that are a little bit more competitive, it might take four or five and so I like to spread them out about every two weeks. I know Rob who’s on with us right now, he hammers them. He does one right after another, after another. I typically try to wait about two weeks per, but Rob comment on why you just hammer them.

Rob:Hi, sorry I’m muted. Yeah. Can you hear me?

Bradley: Yes.

Rob:Okay. Sorry, I was muted there. Yeah, I’ll hammer them is Bradley saying and I’ll mix up the link. I’m hitting not only the site, but I’m hitting some of the other … I don’t have much detail to go into, but other properties so to speak. You actually hit some of your web too, YouTube, things like, that just spread it out. I mean you’re filtering it through on some of them. You filter it through those other properties, so it can stand the abuse. As you said before, I’m impatient. some of them I’ll hit. Now I don’t hit stuff if I’m really trying to go slow with some things, but on just my own assets that I own for like lead gen. I’m a little more not nervous to lose, yeah I’ll hit them.

Bradley: Right, right.

Rob:I’ll stack them and all that.

Bradley: Yeah. As far as like for me, I tend to do it about once every two weeks. Like Rob said, the first press release, I always hit the money site and into Google Maps URL, right? You go grab the share URL. Always hit that first, and then I will do a lot of stacking and I’m not going to get into the details on this, but what I do is then I chain a press releases together to where press release number two links to press release number one as well as another, either an inner page on the site or like a review URL from Google Maps or maybe a Yelp page or Facebook or something from the tier one network, the branded network or citation or something like that, then press release three links to press release as well as other properties or maybe another inner page URL, that kind of stuff.

Essentially, I just try to mix it up to where you’re not creating a pattern, but you’re constantly hitting different tier branded properties and then also linking from one press release to another. For me, that’s worked really, really well and I’ve tested all different types of configurations, and it doesn’t seem to have any one particular configuration better than another, they just seem to work well together. What I do recommend is Jeff that you try to add some diversity to your press release distribution services though. Don’t just hammer it with one service, try to use like inside a SerpSpace, for example. We’ve got two different services, and specifically for that reason because I use multiple press release distribution services.

Two of the several that I use are inside a SerpSpace as well if that make sense. Okay. The reason why is you want diversity in your backlink profiles. You don’t want to just keep hammer in the same asset over and over again with the same distribution network. I mean if that’s all you got, it’s probably still better than nothing, but I would recommend that you diversify a bit if possible. All right. Good question there Jeff.

What Anchor Text Or Keywords Should You Use For Each Tiered Properties In A Syndication Network?

Next is [RL Saunders 00:14:07] says, “Can you provide some insight into the anchor text keywords that should be used from tier two properties linking to our tier one properties as well as tier one linking to money site? Examples would be appreciated also. Thanks guys.

I’m considering purchasing some of the link boosting packages and wanting, needing general understanding of the concepts behind this.” All right. Good question. What I like to do from tier two to link to tier one, which is typically how we’re going to … Like if you’re buying link building packages from SerpSpace, we don’t allow you to submit your money site. Basically, we will only link to tier one properties, and that’s because they’re spam links, right? I mean we’re using spam tools in order to build the links, and so we don’t recommend ever hitting the money site directly. We talked about hitting tier one properties and so with that, what I recommend is that you go with broader keywords and also generics and naked URLs. You don’t have to worry about that.

The naked URLs and the generics are all handled by our link building team, but what you do want to submit is the broader term keywords. What I mean by that is like if you’re doing local … This is a good example. If you’re doing local, you don’t want to do like the keyword plus the city because that is typically more like a tier one anchor text than a tier two anchor text. It doesn’t mean that that never happens on a tier two, but it’s a lot less frequent because you got to think about look think of like a bull’s-eye, right? Your money keywords or your bullseye keywords are going to be right in the center. Those are going to be the ones your long tail. Those are going to be your keyword, your service plus city or service plus geo modifier, right?

That’s a keyword plus local modifier. Those are going to be like the type of keywords they’re going to point from that first ring down to the bullseye if that makes sense. Then tier two would be the next ring out, so they’re typically going to be a broader and they’re going to be more frequency of generic and more frequency of naked URLs, right? In broader terms, there’s going to be a lot less frequency of exact match because the exact match or more bullseye type terms, they should be tighter or reserved more or less for tier one if that makes sense. When you got to tier three, you do it even further.

You can go up to like market level keywords, industry type level keywords, and stuff like that, and then go again more generics, more naked URLs, and that’s typically how I’ve always built tiered structures. I’m pretty sure that that’s the way that you should do it too. I haven’t tested a lot of exact match on tier two or tier three in a couple of years because it just doesn’t seem logical to do. I think it might be it’s more of a footprint issue if you do a lot of exact match several tiers out because it it doesn’t really fit what typically happens naturally if that makes sense. Any comments guys? Okay.

Adam: Sorry, took me a while to unmute.

Bradley: None?

Adam: Yup, sorry. I’m sorry man. I think it takes a second for my mic to come back in. Sorry, I was trying to answer a question to something and then yeah, nothing. Let’s keep going.

Bradley: Okay, all right. As far as tier one guys, I recommend that you go with mainly brand anchors, naked URLs, and then you can use some exact match, but be sparing in that guys. That’s part of the reason like I mentioned at the beginning of today’s Hump Day Hangout on-page is so important because if you have your on-page, your site structure done, and your on-page correct or tight, then you can rank with purely brand URLs and naked URLs, and you don’t even need keyword anchor text links. We’ve proven that over and over again. Again, f you’ve got your on-page, I would recommend that you stick with branded terms, naked URLs primarily for tier one links. Okay.

Maybe a few select exact matches, but I would be very sparing in that because again, you can let your on-page tell Google what the page is about more so than the links. All right.

What Is Your Favorite Spamming Method For Websites?

Lisa says, “What is your favorite spamming method for websites? “Serpspace link building packages. I mean literally that’s what we use. Anytime I’ve got something I want to spam, I just send it over to our team over there and they spam it for me. That’s pretty much it. I don’t really have another comment for you. Anybody else have any other favorite spamming methods?

Adam: No. I mean I think that’s the go-to right now. I mean that’s based on the deadliest methods who he learned from himself in us and who you use before. Yeah, that’s the answer.

Bradley: Yeah. He uses GSA as like more second-tier stuff now, but he uses like RanchWorx and I think it’s what … I don’t know, there’s a lot of tools that he’s using now but there are three or four different tools that are really the first tier or a bunch of web twos, so they’re typically higher domain authority type properties, a little bit more relevant because we have a bunch of networks or link networks that we’ve scraped over the years now. We’ve got niche-based networks and things like that, and we use those as the Tier one to whatever we’re spanning and then we throw GSA our kitchen sink spam behind that. GSA is still a great tool for that kind of stuff.

I still recommend you use that two or three tiers out from any sort of money site, but there’s multiple good tools for doing spam.

Rob:I like to add in there drive stack.

Bradley: Yeah, absolutely. Yup, although I think …

Rob:That can filter some of the spam.

Bradley: Calling that a spam is really misleading a bit because we use it also to validate the entity. You know what I mean? I mean yeah we spam a drive stack, but the drive stack itself actually validates the entity. It helps to validate the entities. Because of that, in itself it’s not really a spam method in my opinion.

Rob:Yeah.

Is It Okay To Be More Aggressive With SEO Battleplan Strategies When Ranking A More Than 5-Year-Old GMB Page?

Bradley: All right. I can already see the support tickets coming in on that one. Thanks Rob. Jay’s up. He says, “Hi guys, maps ranking question. According to us do battle plan, you admonish to go small on embeds and power up links to the IFTTT ring on a brand new site. Do you recommend that pace can be more aggressive at this site in GMB as five plus years old? The market is one of the most competitive your press release strategy is being used and in one of the major five cities in the US. What do you think?” Yeah, absolutely Jay. In my opinion, if it’s an established brand and established site and it’s been around for some time, then yeah at least in my opinion without doing an actual analysis of the property, the general answer is yes, you can be a lot more aggressive with those.

Usually when we’re talking about being really conservative, it’s about newer properties, so stuff that you really have to fly under Google’s radar so to speak, right? You don’t want to raise any red flags. If you got something that’s been established for five years, again without looking at it, I would take it on a case-by-case basis, but the vast majority of them will likely be able to withstand you being a lot more aggressive. Okay. Let’s see, the market is one of the most competitive press release strategies being used and in one of the major five cities in the US, what do you think.

Yeah, and that in my opinion that like that’s one of the things that the press releases is something that I’ve been real aggressive … Well, I say real aggressive but as I mentioned earlier about once every two weeks, I’ll do another press release for even brand new properties. Like I said, I’ve been able to rank into the maps pack for within just three press releases so about six weeks. Sometimes with a little bit more competition, it takes four or five press releases and so it might take me two months or so. If I wanted to be more aggressive, I probably could but I try to typically for newer properties just be a little bit more conservative.

Again with 5-year-old site and Google my business listing, you could likely get away with doing a press release every couple of days or once a week or something like that so four in a month and you’d be able to use those. Find a VA or use something like ScrapeBox and put all your URLs from your press release distribution report in there and figure out which ones have do follow links, and then you could use those to like spam … You could spam those with additional links too because then you allow the press release site to like launder that link juice a bit, right?

That works really well too because a lot of times when you spam a press release and also if you can send some traffic to it, there’s some Fiverr gigs you could use, there’s some other things that you could do. You can end up getting a press releases to rank for your keywords too, so that’s a good strategy.

Should You Use Sub Domains For The Silo Sub Niches Or Should You Just Use A Category Sub Folder?

All right, I believe this is Keith. He says, “Hey guys, quick site structure question. I’m building out an authority site for an affiliate business. I want to add a collection of sub niches and set up silos for them. Question, should I use subdomains for the silo sub-niches or should I just use a category sub-folder?” Okay.

Keith if you’re going to silo collection of sub-niches and set up silos for them, if you’re going to silo a site, I’m not sure why you wouldn’t just silo it on the site, the root domain itself, instead of like having separate WordPress installations, which is what you would have to have if you have them on subdomains or in subdirectory sub-folders like you mentioned. I’m not sure why you would want separate WordPress sites for all of those. Typically a silo means that it’s all within the same domain, right? You’re talking about site structure with categories, pages and child pages and ultimately depending on whether it’s simple silo structure or complex out of the structure.

With the complex method, you’re going to have top-level pages, child pages and in posts, but top-level pages are corresponding with top-level categories and then your child pages correspond with subcategories, and then your posts just fall within those, right? That’s all usually done within just one WordPress installation. I’m not sure why you’re trying to separate those. I mean you could, but to me, that would be a real pain in the ass publishing content. Each time you want to publish content to a different site, that you’d have to log in to a different site, and that’s not a really efficient way to run it.

Not only that, but I’m not sure … I guess with some internal linking, you could link everything to where like you could sculpt how you wanted link equity to flow through the properties. Anyway, but again that’s way more work than I’m willing to do. I just would recommend it you just build the silos within the root domain, mainsite.com.

Chris: Yeah, and actually the way that he has it set up without what he called the sub-domain is perfect. It’s mainsite.com, the sub-niche, and the sub-niche would be the category that he’d be siloing, so that’s how he’d set up. Each sub-niche would be a page as category, and then the sub niche … I mean this is perfect the way it is. You don’t need to go one more level where you would need a sub-domain. Yeah, the first example. Don’t them put all, no folder.

Bradley: Yeah, no folder because that would be a separate WordPress installation and that’s what I’m saying. Let me just pull this up for one moment because this will make it seem a little bit more sense. If you say mainsite.com, what you would typically have is you would have your category and you’d have your sub … If you’re doing complex solid structure, right? You would be subcategory and then lastly post, right? That’s how we go if it’s … If it’s a simple solid structure, it’s just going to be one less level, which would be category post, that’s it. All right. This is all done on one WordPress installation guys and that’s really … I mean it’s so much easier that way.

We only separate by subdomains when we’re trying to separate assets and there’s times to do that and an authority website guys should all be done in one folder or one WordPress installation in my opinion. Okay. Okay, no problem Adam.

How Long Should You Wait When Ordering Links For The VPH Embeds?

Muhammad’s up. Muhammad thanks for being here again buddy, you are a regular for sure. He says, “Hey guys, VPS embed, just finished posting. I read the battle plan and it says to build links to the channel. Should I wait before ordering his links or are the embeds and links separate from each other?” Yeah, they’re separate from each other, but like honestly with YouTube, I don’t care how soon you start building links. Really to me, it makes no difference.

What I recommend doing with that is that you actually build links and embeds around the same time because it makes more sense to do that from like a logical standpoint if you think about it. Why would you get 50 embeds and know backlinks or 50 embeds and then backlinks or backlinks and no embeds, you know what I mean? Just to me, it would be more like a simultaneous thing and so we try to think about it that way. Obviously, also if you can send traffic to those at the same time that you’re building links and doing embeds, that’s an even better signal and perhaps even some social signals, although I don’t know that social signals have much value anymore for SEO.

I haven’t really tested it in quite some time but because I think more about traffic now for that than actual just flat out social signals. Does anybody have a comment for that?

Chris: Yes. As far as social signals, we go back to what we’re calling ART and it starts with activity on the link, right? The A. Yeah, Google doesn’t care about social signals and I think it was that who’s that shithead, John Mueller. He’s the one who said Google doesn’t pay attention to social signals, but it’s a misnomer. It’s like sleight of hand because Google does care about social signals and that it wants to know what’s happening with me. It’s all about links. It’s always been about links. It is about links now. It will be about links into the future. It’s not changing anytime soon. That’s the way Google is structured.

You give Google a signal on that link and call it a social signal, call it activity on the link or call it whatever … I always drop on that phone, call it whatever you want, Google wants to know what’s happening in there, right? That’s why one of our strategies is shortening the links with the Google shortener and so that Google can have direct metrics on what’s happening with that link. You get that activity on that link and really good thing start to happen. We don’t have to call it social signals because John Mueller obviously doesn’t want you to know that this is really important. The important part is what happens to that link in whatever platform it is that we’re talking about.

The platform doesn’t matter, it’s actually the activity. Now the platform is bad, then the signal is bad. If the platforms are good, then the signals are good and Google is going to pay attention. They’re going to pay attention to both, so that’s my take on it.

Bradley: Just to be clear guys, social signals, the reason why like just buying spam social signals typically doesn’t work is because they’re from accounts that create like stuff or share stuff or whatever, but then there’s no activity on that social signal and so that’s why there’s no value there anymore because they don’t provide any traffic and there’s no activity. If it’s a natural social signal, then that post, that share, that like or whatever will propagate or it will draw attention because there’s real fall, there was real engagers with whoever created that signal to begin with, which means there will be activity on that social signal, whether it’s additional traffic or additional comments, likes, shares of that social share itself if that makes sense.

If somebody shares a URL to Facebook and nothing ever happens to that share on Facebook, in other words, there’s no comments, no likes for that share, no engagement on that share, does that share even register? Now I don’t know 100% whether it does or not, but basically it provides no value, so in my opinion it would be ignored, right? Now if that share, if somebody has a lot of friends or a big following or whatever on Facebook and they share a URL, it’s typically going to get a bunch of comments in that post, which is basically funneling link equity from all those other profiles to that social share post, right? Does that make sense, which then transfers ultimately back into the target URL whatever was shared, and so that’s my point.

If you can get second level or second tier engagement on social signals, that’s where they end up having power. Think about it guys, when people engage on a social share, so a first-tier social share, when people engage on that, there will be a level of traffic that comes from that too, and it’s referral traffic from those platforms, which is a great ranking signal. That’s why I’m saying like just buying straight up social signals, it’s typically useless. It’s a waste of money because you’re not getting any engagement on those social signals, no traffic, no referral traffic, and no additional like I said engagement with the actual share posts themselves. All right, so save your money.

What Was Your Experience In Using Mass Blogger and G Site Generator?

All right. Number two is, “Have you had results with mass bloggers in the G site generator. I bought WP blog creator and the other three programs are pretty similar. Do they start to rank for tough terms after a while?” No Mohammed and one thing I’ve mentioned just about every week because the questions come up about these, I totally endorse these products, but I don’t use them to rank those properties. I used them as link networks. There was a question earlier about what is your favorite spamming method for websites. I don’t do a lot of link building on my own, but I am actually doing link building with those Peter Drew products, the mass blog or G site generator, the WP creator. I’m using those and I’m actually working on a couple projects right now with those.

I’m using those to create very, very themed relevant networks. They’re many networks, many blogger networks, many G site networks, and many WordPress.com site networks that are helping me to rank my target URLs, which can be videos, they can be money sites, Google my business listings, press releases. Like drive stacks, you can use those to help boost the Google sites, right? Your Google money site, not the ones that you generate from the Google site generator. If you have a drive stack, it’s going to have one primary Google site, right? That’s basically the pinnacle of the drive stack is the Google site and so like using these little tool or these tools to create many networks to boost that is really, really powerful. All right.

Look if some of those sites rank for keywords like long tail stuff, hey that’s a bonus, that’s great, but that’s not my intention, that’s not what my goal is, right? My goal is to those have those properties help to rank whatever my target URL is. All right.

Do You Change A First Person Keyword When Using It In A Blog?

Number three, “When you have a first person keyboard, do you change it when using in a blog? Take a keyword like how do I create my own website, would you make a title of the blog or how do you make your own website?” I’d play with both of those Mohammad. Honestly, I don’t know because I’d I haven’t done anything like that in quite some time, posted that. I would just test both of them and see.

Something else you can do is when you do a search in Google for those types of queries and take a look at the bolded words in the search results and see if there’s variations in the search results of how people would word that type of a question or that search query that gets answered in the search results and take a look because Google a lot of times make that connection, that the question was posted in first person but it’s been answered in third person and it will show the third person modifiers as bold even though the query was the first person modifiers. Does that makes sense? Because again Google with RankBrain, it knows enough now it knows.

With the semantic web engine, it knows enough about those being related queries, and so just take a look and do a little bit of research on your own, let Google show. I’m fairly certain that it won’t matter, but just do a little bit of research on your own. You should be able to figure that out. All right, moving on.

Best Practices In Optimizing A Website That Is Relying On The Original Content

Brian says, “I’m in the process of optimizing pages on an existing site that I bought. It’s getting about 6000 uniques per month, so I have some good data to work with in search console. I’m starting with the top 10 pages getting traffic. What do you suggest I do to optimize with on-page or off-page SEO? The pages are not well optimized for SEO. They rank purely on their original content. I don’t want to do anything that hurts existing rankings or traffic. Should I take existing search queries to find more related higher competition keywords to rank for and add more related content to the page interlinking? What do you suggest?” Brian, and again I don’t want you guys to think like I’m totally just pitching for Jeffrey Smith, but I’m telling you, his training course, SEO bootcamp is exactly … I mean the answer you need is in that course. A lot of the stuff that you, like remember ranking pages guys are huge for being able to push rankings to other pages too. It’s not even about the backlink profile.

It’s about if you’ve got like pages that are generating traffic, they’re ranking well, and they’re generating traffic, they’re probably generating traffic because they’re ranking well or they’re ranking well because they’re generating traffic. It’s kind of like a cause and effect. It’s a perpetual thing, right? You can put internal links from those to other pages that you’re trying to push as long as they’re relevant. You want to make sure that your siloing, you’re theming, your keyword theming is tight. If you push like I put a link, an internal link from one of those pages that is ranking well and receiving traffic over to something else that may be on the cusp.

For example, if you’ve got a keyword a page on a site that is on page two and you look in search console, and you see that it is getting impressions for the keyword that you’re trying to rank that page for, but the position is such that it’s not receiving a lot of traffic or it’s not getting good positioning in the search results, what you can do is actually link to that page from a related page on the site that is ranking well, that is receiving traffic and give it a boost, right? Again, I wouldn’t recommend just directing link flow as your primary source for ranking other pages.

That’s a great strategy, but you also want to make sure that the pages are optimized well because once again as I mentioned earlier with proper on-page optimization and site structure, you can rank with just a fraction. This is exactly what Jeffrey demonstrates in his training is how he can take pages and rank for fairly like in some cases very competitive terms with absolutely no backlinks because he’s just utilizing pages on a site that are already receiving a lot of traffic or have been optimized well and are ranking well.

Then through the proper on-page and internal linking structure, it ends up ranking the other pages and that’s quite incredible and that’s what I’m saying like building a bunch of links can be a pain in the ass guys because most links are flat-out toxic now and it’s becoming more and more difficult to build valid links that don’t harm your site or that aren’t discounted by Google. In my opinion I think, it’s a skill that should be further developed. I’m not going to lie, I’ve let my on-page SEO knowledge slip over the last many months because I haven’t been doing a lot of it.

It’s very, very refreshing for me to get back into this type of the study, this research and actually implementing as I’m going through it because I’m starting to see it just reminded me of how important on-page really is. Okay. You guys got any comments on that? It was a great question by the way Brian.

Chris: No, I thought that was a great answer.

What Are Your Thoughts On GSA And YouTube?

Bradley: Awesome. “Thoughts on GSA for YouTube.” Sure. Why not? I don’t know because I again we’ve got [Deadia 00:38:30] who knows how to use GSA very, very well and I do send YouTube URLs to him to spam often. Don’t forget to use playlist guys if you’re going to be using spam tools. Make sure that you are not only spamming multiple variations of the YouTube URL, which there are ways that you can get. I mean, what is it? There’s something like 40 some in. It’s probably more now but there was like 40 some versions of YouTube URL so you could track …

Chris: No. There’s way more, way more.

Bradley: Is there?

Chris: Oh yeah.

Bradley: Okay. Well however many there are, if you’re going to be spamming, spam all the variations of the URL that you can as well as putting it into a playlist and grab as many variations of the playlist URL as you can and hit the playlist URL too, even if it’s a single video playlist if that makes sense, right? I mean I’ve heard of people saying that they’ve gotten YouTube videos that have never been like the index but like demoted in their search results because of too much spam, but I don’t know maybe because we’ve got somebody that knows what they’re doing. I’ve never experienced that.

What Would Happen To A Site If We Stop Posting Content?

Lisa says, “What would happen to a site if we stopped posting content?” That depends. Let me let you guys in on a secret here.

For my lead gen sites, I use syndication networks and standard operating procedure. We publish blog posts, always start with three to five blog posts. This is covered in all the different trainings. We always talk about that, always start with three to five posts, and then I continue posting until the site ranks and the maps pack is typically what I’m trying to do for lead gen and for local stuff. Then I usually stop posting and until it starts to slip at which point or if it’s very competitive and then I’ll continue the posting, but I may reduce the frequency of publishing, so that it reduces my expenses. For most of my lead gen stuff guys, I only post to the syndication network and add a blog post to the site’s long enough to get them to rank in the three pack.

Once it ranks, I stop because it’s just an added expense that I don’t need to incur. Now that said, if I’m selling content marketing and SEO services to local businesses, it’s something that you just continue to do over and over and over again because it maintains the rankings, right? It’s generating revenue for your business. I mean it would be silly to tell a business owner, “Yeah, I’m going to do blog posting until it ranks and we’re just going to stop and you can stop paying me by the way. My work is done here. I’m going to go find another client.” That’s silly guys. Oh, I just got another lead coming through quick mail. Awesome. I just heard it.

Yeah, just keep in mind, for your own assets, I would do whatever you need. Do as little work as possible to achieve results. For client work, you put them on a reasonable plan for services that are going to achieve the results and it’s a recurring model, right? You want to keep that recurring model at whatever cost necessary too because honestly if they were to stop paying you because you stopped blogging and two or three months goes by and they start to slip in the rankings, which it’s likely to happen, then they’re going to blame you or they’re going to go find somebody else to restore their rankings or unless … I mean because they’re going to think, “Oh well whatever he did or she did didn’t work well enough, it didn’t stick,” which is why I recommend you just stick with it.

Once you get them ranked, you just keep it going and I’ve had clients ask me is do we really need to keep doing all this and I say, “Yes. Do you want to stay in the position you are because it’s so easy for them to forget when they start generating leads for their business what it was like to not have leads?” You can remind them well, “Yeah, your business has been doing well for the last six months, right? Do you really want to jeopardize or risk that?” I could stop doing what I’m doing and it may stick for three months, it may stick for six months, there’s really no way to tell. I recommend that we continue going because it’s obviously serving you out. Does that make sense? Okay. No other comments, we’ll keep moving. We’ve only got about 15 minutes left guys.

How Do You Find Keywords For Long Tail Traffic And How To Generate Content From It?

RL’s got another one, “How do you go about finding keywords for longtail traffic and then what is the best way to write about it? If we are trying to focus on water heater repair replacement and trying to generate content specifically designed for longtail traffic, it is tough to continue to write fluff around how much does water heater repair replacement cost and three tips to finding good plumber.” You’re right RL. Again, it’s so funny that Jeffery Smith’s SEO boot camp again, it’s got really, really good keyboard research training. A lot of stuff that I hadn’t even really thought about before because usually for like you said in your example, for like local plumber stuff, a lot of the times you’re not really looking for those question type queries.

It’s more about like commercial intent queries that we usually target because we’re what are we ultimately trying to do, generate leads. However, there is something to be said for building the authority and the presence of a site by providing useful information around that industry or industry queries questions, right? What you can do is just go to … It’s a very simple, it’s a tedious process, but it’s a simple process, but just going to Google and using some top-level keywords, like market level keywords without local modifiers, like how much does water heater repair replacement cost, right?

Put that in as a Google search query and then go take a look at like the knowledge graph questions that come up. You might have to play around with variations of the keywords or of the query itself in order to produce those types of questions. If you look at the questions that show up in those like accordion menus basically right within the search results, those are like knowledge graph questions, you can get some really good ideas there as well as pay attention to all the related search terms at the bottom of the page. The Google search result page, look at the related search.

You’ll a lot of times find other types of questions that could be answered and each one of those questions guys … Then drilling each one of those results. In other words, when you collect a question from the knowledge graph, go open another tab, go to Google and put that question in and see what else returns, and then scrape that page, pull out any relevant questions or queries from that page as well. The same thing with the related searches at the bottom, go drill in each one of those.

Then what you can do is you can compile similar questions into longer form blog posts, so that you have one piece of content, one post or one page that can rank from multiple queries guys, and there’s actually ways to get those queries to pop into search results as knowledge panels or basically knowledge panels, what they call position zero Serps. That’s a great way to do it, and also don’t forget, use Power Suggest Pro after you’ve collected all those terms and in use trends, so you can go … Trends a lot of times isn’t going to show you data on like long more complex queries like longer like questions and stuff, but you can get ideas for your seed terms from trends.

Then you can drill into those seed terms and start looking for those types of questions, then you collect all those queries and questions, put them into a notepad, Fowler or spreadsheet or whatever, then go drill in each one of those, collect more. Then once you’ve got this comprehensive list, you can go into something like Power Suggest Pro, which is what we always recommend and drill into those terms even further. The next thing you know, you’ll have are just a huge pile of keywords and search queries and really complex stuff that you can start to organize in a logical fashion and create some like cornerstone content essentially on your site. Even as blog post guys, it’s a great way to get a lot of traction very quickly.

Okay. Great question though, another one from URL. Anybody have comments on that before I move on?

Chris: No, I thought that was perfect.

Bradley: Okay. Again, just the last couple days, I’ve learned a lot about this and seen some real reason … The site that I’m applying all these techniques on is for a national based site, and so you have to get into that level of SEO optimization. Now I’m still used to doing local and usually most of my local sites are like city specific. They don’t usually have much like larger service areas where I have to do real complex silo structuring because usually when I’m targeting multiple cities, I create multiple physical locations and I use separate subdomains for each city, so each individual site build is really only optimized for one city, which makes it so much easier.

When you get into doing like national SEO or service area SEO but it’s a large service area and you do it all from one location or one website, that’s where it starts to get more complex and these content stacking strategies and proper structure and proper on-page optimization becomes so much more important, right? That’s why I’m saying like these are just some amazing information can help with that kind of stuff.

Do You Still Recommend Using High Quality Spun Articles For SEO?

Al’s up, “Hey guys, thanks for all you do. I’ll plus on that.” I’ll plus on this one too by the way RL. “While back you suggested a content provider for high quality spawn articles, do you still recommend them?” Yes. I don’t think there’s spun though. Keith Goodwin, he was just asking a question earlier.

He’s got the best high quality spun articles and God, this is really, really bad. What is … Superspunarticles.com. Let’s go there go for a second, and then I’m going to share the other provider too. Superspunarticle.com. Keith if this isn’t you, please reach out to me and tell me because I’m … Yeah, this should be it. This should …

Adam: No, that’s him, that’s him.

Bradley: That’s Keith. Okay. Yeah. If you’re looking for Super Spun Articles, I would recommend going to Keith. I haven’t done a whole lot of spam work where I’ve needed these and quite some time but when I did a couple years ago, he was my go-to guy. There’s no doubt and I trusted multiple services, and he was the best hands down. I endorsed his Super Spun article service without a doubt. As far as individual content, I’ve been using this a lot recently because my primary writer has been really backed up with other work. Let’s see. I probably had it. There we go. Natashanixon.com, so I’ll grab both of these URLs and paste them on the page.

For her, let me show you. I’ll show you which service specifically I use for web page content because I’ve been using her recently a lot or I say her. Natasha Nixon, that website, I’ve been using that a lot for content. Under the select service, I select authority content. That’s for web page content, right. If you’re doing content for link building, again if you need something spun, go here. If you’re using it for a money site content, you want to select authority content, and I think it comes out to be about eight cents per word. Oops. Yeah, it’s about eight cents per word, right? $80 for a 1000 word article, and so I usually buy the 1500 or 2000 word articles for web page content. That’s typically what I pay for. Even 2000 words, I means 160 bucks but it’s good content.

I’ve really only had to have a couple of edits made and I’ve bought a few dozen articles from her now or from this website I should say. Okay, check it out. Good question though. We’re almost out of time guys. We’re going to run through a few more.

What Is The Main Difference Between Mailshaker & Quick Mail.io?

Up here it says, “What’s the main difference between MailShaker and QuickMail.io? Landed up with this tool. Is this similar to cognitive SEO, the tools shown for ranking articles with great content?” I haven’t used ab service for that guys. To be honest, I don’t know. I know we had that cognitive SEO webinar with Raz Vaughn yesterday. I think it was yesterday, maybe was Monday, whatever.

Actually it was yesterday morning, and we just got accessed for testing purposes and I’m actually going to be using this same tool, the content assistant tool part of the cognitive SEO’s app or applications suite of tools. I’m going to be using that in conjunction with the on-page training that I’m taking from Jeffery Smith and the SEO bootcamp. I’m going to be combining those two. I’m going to be using all the structure and internal link building and on-page optimization tips from the SEO bootcamp training for this authority site that’s a national based site, and then I’m also going to be using the cognitive SEO and content helper tool to help to optimize the content based upon the data that that provides.

Again, this is stuff that well it’ll be shared in a mastermind. It’s likely not going to be shared outside of the mastermind, but yeah because I’m really looking to use both of those tools if that makes sense so I don’t know about ABS tool. AB usually produces good products though. I’m not going to lie, so if that’s what you got, use it. All right. Okay. This post is from [Anwar 00:51:41]. He is our other semantic mastery approved phone verified account creator. There’s two of them that we endorse, right? Guys, it’s just a pain in the ass to create phone verified accounts. There are often issues even with pre-purchased ones, but these are two providers that have taken care of us, right?

There’s the bulk PVA, we’ve talked about him multiple times and then this is the other one, this is Anwar. There’s his Skype ID. I gave him permission to post this. That does not give other people permission to post promotional stuff on our pages. If you want to, you could always reach out to us and ask for permission and in this particular case, I gave him permission. By the way, his website is this year. He’s got his Skype address there, reach out to him, and you can also go here. Again, he’s one of two providers that we endorse, right.

Marco: Just so people know, I’m always on the lookout for people spamming our stuff and I almost did knew Kim.

Bradley: Yeah.

Marco: I asked you just in case because I wasn’t sure, but I am always on the lookout for people. Let this be your only warning. If you spam our groups, any of our free groups with garbage, I will ban you, point-blank.

Bradley: Yup, drop the fucking hammer.

Marco: That’s it.

Bradley: It’s awesome. Wayne Clayton, one of our longtime mastermind members, he’s an attack dog too because he’ll throw the ban hammer real quick when he thinks somebody spamming, so that’s awesome. All right.

Any Advice On How To Deal With A Negative SEO Attack?

Steve says, “Can I ask a question. I’m going through a negative SEO attack, any advice.” Marco, what’s your advice on that? Muted?

Marco: Yeah, sorry I was muted. Jason Quinlan just had a negative SEO attack. I mean is it a bot attack? What is it? I mean there’s a lot of things that you can do to ban the box if you get your traffic from whatever it is, right? If it’s mainly from Google, Bing, and social media, then you only allow those bots on your website. Now the problem is that people will change the user agent that you block and so that you don’t have those user agents blocked. The way we do it is a lot different than most people, but I mean it’s a bot attack could be so many things. Is it the server, is it the website, what is it that they’re attacking, so that we can know what the advice could possibly be.

Bradley: Yeah. Because if it’s just a negative link attack, I’ve had a couple clients that have experienced that and it’s been a pain in the ass. I don’t know of a more efficient way to do it, but what I will do is just go and periodically depending on how aggressive the spammer is and create disavow files. I do backlink analysis, pull a report. I’ll take all the toxic links and throw them into a disavow file, submit to the search console, and then go have all those links that were in the disavow file crawled. Essentially, I just sent them through multiple indexers so that Google goes and crawls those URLs and knows to disavow them because it just cross references what’s been submitted when it goes and recalls the link.

I’ve been successful at keeping negative SEO s from producing much of a penalty at all by doing that, but it’s ongoing and it’s pain in the ass. If you got somebody that is persistent enough, then that might not be a viable solution, right? It’s not very efficient regardless, but that’s how I’ve done it in a few cases just a handful of cases that I’ve experienced that in my career.

Marco: The way we do it … I mean to start with this is of course a drive stack because the drive stack will withstand just about anything. It will filter just about anything, but then see again we have to know because you could actually take the pages that are being spammed, filter them through drive, push them back to the website, and they’ll actually filter out all the garbage, and I’ll give you nothing but love back. You really have to know what you’re doing. I don’t know how much more advice we can give you on this forum since it’s free, but there’s tons of things that you can do.

Any SEO Advice In Using Semantic Mastery Products And Services For An Election Campaign?

Bradley: Yeah. Let’s see. “Any advice on how to use semantic mastery and your other services to rank for a candidate in an upcoming election.” Unfortunately, I can’t give you any advice on that. I’ve never done anything for that. I’ve thought about trying to do that in the past. Within my own local town, there was potential there for me to do some marketing work for them. I ultimately declined because I wasn’t sure how to really approach that, so I didn’t want to take it on and promise results without having experience and knowing like with some level of confidence that I could produce the results. I don’t really know. I don’t know about ranking.

I would think for election type stuff, I would go with mainly all paid traffic, and the only reason I say that is because usually it’s just a temporary thing, right? It’s only for however long the campaign lasts and then once the campaigns over, it’s done and so I wouldn’t want to put a shit ton of work in the SEO for weeks or months in advance just for it to be like something that ends very abruptly when the elections over. Personally, I would go to something that you can scale and get instant results or instantly basically and that would be PDC. That’s my best advice, but again I’ve not done it, so I really have limited experience there.

Marco: Yeah. Pay-per-click into social media.

Bradley: Yeah.

Marco: Right. I think that will lead me …

Bradley: Yeah, using in social media and you paid posts on social media.

Marco: Yup.

Bradley: Okay. Dominic, probably going to be the last question. Well he says, “This is a comment. Silos can be done with just plugins simple work complex.” Yes, they can and that’s what I love about it. Well especially the framework, the SEO design framework, again there’s a bit of a learning curve with that theme or that framework. There’s no doubt but it’s very, very powerful and it’s worth learning how to use. That’s going to be pretty much my go-to framework for WordPress sites going forward is that. “On the G sites, are you building multi-page sites?” Yes Dominic, actually I am. I’m doing the multi-page sites, so I’m building one site at a time with multiple pages with the G sites builder.

Then what I do is I just build multiple multi-page sites and I use those to create those little link networks. Essentially what I’ll do is I will take a keyword theme, so think about taking one silo from your money site and creating a Google site on a page Google site that has its targets all your supporting article, your supporting keywords for that silo, right? Each page on the Google site is another keyword that stacks to make that overall keyword theme, that keyword cluster. Each individual Google site is its own keyword cluster and I use those to actually create massive relevancy for each one of those Google sites that then I pass back to whatever my target URLs are.

Okay. Again guys, when I get these projects done that I’ve been using these tools for, I’m going to do a case study like that it’s obviously going to be to promote his tools as well, but I’m going to share what I’m doing with these tools and how to get results with them at least how I’m doing it. Okay, so just keep that in mind. All right, cool. Looks like we’re just about finished up. Got almost all of them. We missed one Dominic. Sorry about that buddy, but we’re at the 5 o'clock mark, so we’re going to wrap it up. Great questions today guys. I enjoyed it. Thanks Marco, thanks Rob for hanging out.

Marco: All right man. Bye everyone.

Rob:Yeah, have a good one man.

Bradley: Thanks Rob. Mastermind members, we do have a mastermind webinar tomorrow, so we’ll see you all then. Thanks guys.

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 158 published first on your-t1-blog-url

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 158

Click on the video above to watch Episode 158 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://ift.tt/1NZu6N2.  

  Announcement

Adam: All right. Hey everybody, we’re live. Welcome to Hump Day Hangouts Episode 158, the episode where I try to keep on my noise-canceling headphones and not listen to my own voice too much, but hey we’re glad. You’re here hopefully you saw our message in the Facebook group. If you’re not a member of the Facebook group yet, we’ll pop the link in here, but go check that out. Now before we get into it, I also wanted to say that there’s been some back and forth and we’ve got some really cool stuff coming up for Black Friday. All right. There’s lots of deals out there. I know everyone’s watching like Amazon, all sorts of stuff, and we’ve got some never before seen bundles before. When I say never before, I mean it, like this stuff, we got some good stuff. I’ll leave it at that.

There’s definitely going to be more on that later, but I wanted to give everyone a heads up because we had a few questions and we’ve been talking over it and we’re trying to put together some really good stuff. If you are new to Semantic Mastery, oh I’m not going to tell you that. See, I think the headphones are messing with my head. I didn’t even get a chance to say hello to anybody yet. Let’s stop real quick and go down the line. Chris, how’s it going man?

Chris: Doing good. Great to be back in Austria.

Adam: Okay. Yeah man, how long were you on the road?

Chris: Three months.

Adam: That’s awesome. All right. If anybody’s got questions about handling stuff while on the road, talk to Chris. All right. Marco, how’s it going man? How you doing?

Marco: I’m looking for a Black Friday deal on backs.

Bradley: Backs.

Adam: Got you. I think it might be a few years in the future, but we’ll see what we can rustle up.

Bradley: That’s funny.

Adam: Oh man. Rob, how you doing?

Rob:Doing good gentlemen. How are you guys?

Adam: Now standing, can’t complain. Everybody, in case you don’t know, Rob is Rob Beale and I’m just going to leave it at that. I’ll get you a better introduction. All right. Bradley, how’s it going?

Bradley: Good. I’m back from Vegas from a much, much … It was a much needed time away though. I mean we did a little bit of work, but it was more fun than work, I can tell you that. It was a really good event. I enjoyed it, spent too much money, but I guess what happens in Vegas type thing. It was fun. I had a great time, meet a lot of really cool people. The networking was the best part of that. It was hands down, so we’re going to be bringing some guests on over the next couple of months from that same event right here on Hump Day Hangouts so you guys will get to meet some of the other players in the game, which would be cool because they can all provide insight to things that we don’t work or can’t.

Different opinions, different points of view or perspectives, so excited about bringing some of those people on. I met some really, really good guys and gals.

Adam: Yeah, you got to meet one of the mastermind members, right?

Bradley: Yeah, John Allan, one of our mastermind members. He was there. Really nice guy, did a video with him in the Facebook group. Yeah, it was really cool. Any chance to get to meet any one of our members, I certainly try to do that.

Adam: Cool, outstanding. Yeah, it was fun. I’m looking forward to going back to funnel hacking live in the spring and hopefully meeting up with some people again. All right. Let’s get into real quick a couple of announcements on top of what we mentioned and then I know Bradley’s got another one too. If you’re new to Semantic Mastery, if you haven’t checked out the battle plan yet, check it out. It is the SEO Blueprint. I’m going to put a link on the page here shortly with a coupon code, so you can save 75 bucks right off the bat. If you haven’t yet, head over to serpspace.com as well. You can get your free account there, got some free tools, and that’s where all the done-for-you services are at, a lot of the packages, link building, all that stuff.

I just implore you, go check it out and create your account. Then the last place is support.semanticmastery.com. If you’ve got questions, we love when you put the questions on this page obviously, but go check that out, especially if it’s your first couple of times asking questions because sometimes we might refer you over there. It’s where we have a lot of charts and diagrams and some of the more in-depth questions that tend to come up frequently and that way, you could get your question answered hopefully ahead of time and that would be helpful to everybody. All right. That’s it from my end. I think Bradley you wanted to share something.

Bradley: Yeah. One more thing is we did the SEO bootcamp webinar with Jeffrey Smith last week or I think it was last week. Let’s see, what date was it. It was Monday, November 6 so yeah, it was last week. Anyways, it was fabulous. I hadn’t gone through the entire course and I still haven’t gone through the entire course, but I had looked at parts of it and I was quite impressed. Now I’m actually working my way through the course. I have this concept of an hour a day. If you want to accomplish anything in life, as long as you commit an hour per day to it, you can do it, regardless of what it is, no matter how big the goal is. It’s not a matter of when or if you’ll accomplish the goal, it’s a matter of when, when you approach it that way.

I’ve been meaning to go through that course because I know it’s fabulous and I just haven’t made the time over the last month or so since I’ve known about order a couple months really that I’ve known about it. I committed to start spending an hour every day in the morning working through that process of going through the training and implementing it. I’ve got a project that I’m actually applying exactly what I’m learning from the SEO bootcamp training to the site build because it’s so freaking powerful. If you got a site built correctly, you can rank with a fraction of the links. Just a tiny fraction on the off page, and guys what’s the hardest thing to do in SEO in my opinion? It’s the off page because it you have the least amount of control over that.

I’ve just been really amazed with how detailed the training is and some of the real ninja stuff that is being taught inside that course, and so I wanted to just pitch that again say we did a webinar within last week. I’ve got the event page URL. I don’t know Adam if you dropped it on the page or if you want me to do it.

Adam: No, I’ll go grab it in a second.

Bradley: I’ll put it and drop whatever.

Adam: Okay.

Bradley: I’ll put it in Slack. Yeah, I would recommend going to the event page from last week’s webinar and watching the replay. There’s some bonuses that Jeffrey was giving away as well as some stuff that we’re giving away. Anybody that’s building sites guys are doing, I mean it’s on-page really the beginning of foundation of everything, right? I mean we do the syndication networks and the drive stacks and all that’s like off page stuff, and then the content syndication, which is part of the money site because it’s blogging and it’s actually building up the authority and the relevancy of the money site itself. If you don’t have proper page structure or site structure, then you’re basically swimming upstream.

You’re climbing uphill at all times, and so that really is the bet the foundation of like you should always start with your golden frame, the epicenter of your business should be your website, right? In my opinion, this is foundational training and it’s really good. We couldn’t have done as good as Jeffrey did with the training, at least I don’t think we could’ve because it’s really, really good, that good. With that, I just want to say one more time. I endorsed it a 100%, recommend you guys go through it. The price is insane really, so check it out and if you have any questions, certainly reach out to us. Okay.

Adam: Outstanding. All right guys. Does anybody else have anything before we dive into questions today? One, two, three. All right, let’s get into it.

Are There Any Issues With Not Doing Anything On A Newly Built Syndication Network Built For A Few Weeks?

Bradley: Let’s do it. All right. Wrong one, hold on a minute. All right. We’re going to get right down to the bottom. James Rich is up first. He says, “Bradley you say season syndication networks with content as soon as they are finished being built. Are there any issues with getting network built and not doing anything with them for a few weeks?” No, not usually James. If something happens and you got to put a project and hold, it’s fine. Really the reason why you want a season a network is because when you have brand new accounts, if you start automating posting immediately through IFTTT or really any other method for that matter, a lot of times the accounts will get terminated. When we say season, it just means post some content to them and let them sit for a week or two.

I recommend 10 or 14 days if you can. When you post some original content, or you can actually use other content from the same. If you followed the training James, like for wordpress.com, for example, will go maybe copy another blog post from wordpress.com, like another blog on wordpress.com, and then use that as the content, but we do give attribution. You got to cite the source and actually it’s an external link from the blog, but it’s an internal link back to the original source because it’s on the wordpress.com domain if that makes sense. Even though they’re different subdomains, that’s typically how we get them to stick by adding some content and letting it sit for a week or two before adding like additional content where you’re automating the posts.

All right, and that’s really all that’s for. If you build a network or you purchase one, whichever, just let it sit for a couple of weeks. If you don’t have anything to do with it or content for a few weeks or a few months or whatever, it should be fine. What I would do though first of all James is if instead of leaving just the empty networks, I would still go in and try to post at least something, although again I don’t think it would be any problem. I think you’re better off leaving a network or web two sites empty, then starting to automate post right away if that makes sense. Anybody else have any other comments on that? All right.

Adam: I got mine.

Best Practices In Using The 10-pack Press Release Service At Press Synergy

Bradley: We’ll keep moving. Yup, that’s fine. Okay Jeff’s up. He says, “Bradley I know you talked about using press releases in the recent past. I purchased a 10 pack from Peter. Okay. I plan on doing a PR blitz at the end of the year. Is there any information you can share with regards to how much time between releases links you tend to include, et cetera? Hopefully this doesn’t infringe on shared mastermind members because unfortunately I’m not one. I know I should be.” Yeah, Jeff I can go over on very high level conceptual stuff now. Very high level because I that is right now currently mastermind stuff. However, keep this in mind.

I am doing some content that will be available that we’re probably going to make … We’re going to make some publicly available information about the press release stacking method and then there will be like an upgrade for the actual full training. It’s like what our battle plan is and then there’s obviously going to be an upgrade. That’s going to be something that we’re going to be releasing in the next I’d say six weeks or so six to eight weeks. I can talk about it very briefly on the top. As far as the PR frequency of publishing, I do it about once every two weeks. That’s how I get started with sites because a lot of times you only need about four or five of them to get significant results.

In fact, I’ve got several properties or lead gen sites that I’ve been able to pop into the three pack, the maps three pack with just three press releases, which is insane. For ones that are a little bit more competitive, it might take four or five and so I like to spread them out about every two weeks. I know Rob who’s on with us right now, he hammers them. He does one right after another, after another. I typically try to wait about two weeks per, but Rob comment on why you just hammer them.

Rob:Hi, sorry I’m muted. Yeah. Can you hear me?

Bradley: Yes.

Rob:Okay. Sorry, I was muted there. Yeah, I’ll hammer them is Bradley saying and I’ll mix up the link. I’m hitting not only the site, but I’m hitting some of the other … I don’t have much detail to go into, but other properties so to speak. You actually hit some of your web too, YouTube, things like, that just spread it out. I mean you’re filtering it through on some of them. You filter it through those other properties, so it can stand the abuse. As you said before, I’m impatient. some of them I’ll hit. Now I don’t hit stuff if I’m really trying to go slow with some things, but on just my own assets that I own for like lead gen. I’m a little more not nervous to lose, yeah I’ll hit them.

Bradley: Right, right.

Rob:I’ll stack them and all that.

Bradley: Yeah. As far as like for me, I tend to do it about once every two weeks. Like Rob said, the first press release, I always hit the money site and into Google Maps URL, right? You go grab the share URL. Always hit that first, and then I will do a lot of stacking and I’m not going to get into the details on this, but what I do is then I chain a press releases together to where press release number two links to press release number one as well as another, either an inner page on the site or like a review URL from Google Maps or maybe a Yelp page or Facebook or something from the tier one network, the branded network or citation or something like that, then press release three links to press release as well as other properties or maybe another inner page URL, that kind of stuff.

Essentially, I just try to mix it up to where you’re not creating a pattern, but you’re constantly hitting different tier branded properties and then also linking from one press release to another. For me, that’s worked really, really well and I’ve tested all different types of configurations, and it doesn’t seem to have any one particular configuration better than another, they just seem to work well together. What I do recommend is Jeff that you try to add some diversity to your press release distribution services though. Don’t just hammer it with one service, try to use like inside a SerpSpace, for example. We’ve got two different services, and specifically for that reason because I use multiple press release distribution services.

Two of the several that I use are inside a SerpSpace as well if that make sense. Okay. The reason why is you want diversity in your backlink profiles. You don’t want to just keep hammer in the same asset over and over again with the same distribution network. I mean if that’s all you got, it’s probably still better than nothing, but I would recommend that you diversify a bit if possible. All right. Good question there Jeff.

What Anchor Text Or Keywords Should You Use For Each Tiered Properties In A Syndication Network?

Next is [RL Saunders 00:14:07] says, “Can you provide some insight into the anchor text keywords that should be used from tier two properties linking to our tier one properties as well as tier one linking to money site? Examples would be appreciated also. Thanks guys.

I’m considering purchasing some of the link boosting packages and wanting, needing general understanding of the concepts behind this.” All right. Good question. What I like to do from tier two to link to tier one, which is typically how we’re going to … Like if you’re buying link building packages from SerpSpace, we don’t allow you to submit your money site. Basically, we will only link to tier one properties, and that’s because they’re spam links, right? I mean we’re using spam tools in order to build the links, and so we don’t recommend ever hitting the money site directly. We talked about hitting tier one properties and so with that, what I recommend is that you go with broader keywords and also generics and naked URLs. You don’t have to worry about that.

The naked URLs and the generics are all handled by our link building team, but what you do want to submit is the broader term keywords. What I mean by that is like if you’re doing local … This is a good example. If you’re doing local, you don’t want to do like the keyword plus the city because that is typically more like a tier one anchor text than a tier two anchor text. It doesn’t mean that that never happens on a tier two, but it’s a lot less frequent because you got to think about look think of like a bull’s-eye, right? Your money keywords or your bullseye keywords are going to be right in the center. Those are going to be the ones your long tail. Those are going to be your keyword, your service plus city or service plus geo modifier, right?

That’s a keyword plus local modifier. Those are going to be like the type of keywords they’re going to point from that first ring down to the bullseye if that makes sense. Then tier two would be the next ring out, so they’re typically going to be a broader and they’re going to be more frequency of generic and more frequency of naked URLs, right? In broader terms, there’s going to be a lot less frequency of exact match because the exact match or more bullseye type terms, they should be tighter or reserved more or less for tier one if that makes sense. When you got to tier three, you do it even further.

You can go up to like market level keywords, industry type level keywords, and stuff like that, and then go again more generics, more naked URLs, and that’s typically how I’ve always built tiered structures. I’m pretty sure that that’s the way that you should do it too. I haven’t tested a lot of exact match on tier two or tier three in a couple of years because it just doesn’t seem logical to do. I think it might be it’s more of a footprint issue if you do a lot of exact match several tiers out because it it doesn’t really fit what typically happens naturally if that makes sense. Any comments guys? Okay.

Adam: Sorry, took me a while to unmute.

Bradley: None?

Adam: Yup, sorry. I’m sorry man. I think it takes a second for my mic to come back in. Sorry, I was trying to answer a question to something and then yeah, nothing. Let’s keep going.

Bradley: Okay, all right. As far as tier one guys, I recommend that you go with mainly brand anchors, naked URLs, and then you can use some exact match, but be sparing in that guys. That’s part of the reason like I mentioned at the beginning of today’s Hump Day Hangout on-page is so important because if you have your on-page, your site structure done, and your on-page correct or tight, then you can rank with purely brand URLs and naked URLs, and you don’t even need keyword anchor text links. We’ve proven that over and over again. Again, f you’ve got your on-page, I would recommend that you stick with branded terms, naked URLs primarily for tier one links. Okay.

Maybe a few select exact matches, but I would be very sparing in that because again, you can let your on-page tell Google what the page is about more so than the links. All right.

What Is Your Favorite Spamming Method For Websites?

Lisa says, “What is your favorite spamming method for websites? “Serpspace link building packages. I mean literally that’s what we use. Anytime I’ve got something I want to spam, I just send it over to our team over there and they spam it for me. That’s pretty much it. I don’t really have another comment for you. Anybody else have any other favorite spamming methods?

Adam: No. I mean I think that’s the go-to right now. I mean that’s based on the deadliest methods who he learned from himself in us and who you use before. Yeah, that’s the answer.

Bradley: Yeah. He uses GSA as like more second-tier stuff now, but he uses like RanchWorx and I think it’s what … I don’t know, there’s a lot of tools that he’s using now but there are three or four different tools that are really the first tier or a bunch of web twos, so they’re typically higher domain authority type properties, a little bit more relevant because we have a bunch of networks or link networks that we’ve scraped over the years now. We’ve got niche-based networks and things like that, and we use those as the Tier one to whatever we’re spanning and then we throw GSA our kitchen sink spam behind that. GSA is still a great tool for that kind of stuff.

I still recommend you use that two or three tiers out from any sort of money site, but there’s multiple good tools for doing spam.

Rob:I like to add in there drive stack.

Bradley: Yeah, absolutely. Yup, although I think …

Rob:That can filter some of the spam.

Bradley: Calling that a spam is really misleading a bit because we use it also to validate the entity. You know what I mean? I mean yeah we spam a drive stack, but the drive stack itself actually validates the entity. It helps to validate the entities. Because of that, in itself it’s not really a spam method in my opinion.

Rob:Yeah.

Is It Okay To Be More Aggressive With SEO Battleplan Strategies When Ranking A More Than 5-Year-Old GMB Page?

Bradley: All right. I can already see the support tickets coming in on that one. Thanks Rob. Jay’s up. He says, “Hi guys, maps ranking question. According to us do battle plan, you admonish to go small on embeds and power up links to the IFTTT ring on a brand new site. Do you recommend that pace can be more aggressive at this site in GMB as five plus years old? The market is one of the most competitive your press release strategy is being used and in one of the major five cities in the US. What do you think?” Yeah, absolutely Jay. In my opinion, if it’s an established brand and established site and it’s been around for some time, then yeah at least in my opinion without doing an actual analysis of the property, the general answer is yes, you can be a lot more aggressive with those.

Usually when we’re talking about being really conservative, it’s about newer properties, so stuff that you really have to fly under Google’s radar so to speak, right? You don’t want to raise any red flags. If you got something that’s been established for five years, again without looking at it, I would take it on a case-by-case basis, but the vast majority of them will likely be able to withstand you being a lot more aggressive. Okay. Let’s see, the market is one of the most competitive press release strategies being used and in one of the major five cities in the US, what do you think.

Yeah, and that in my opinion that like that’s one of the things that the press releases is something that I’ve been real aggressive … Well, I say real aggressive but as I mentioned earlier about once every two weeks, I’ll do another press release for even brand new properties. Like I said, I’ve been able to rank into the maps pack for within just three press releases so about six weeks. Sometimes with a little bit more competition, it takes four or five press releases and so it might take me two months or so. If I wanted to be more aggressive, I probably could but I try to typically for newer properties just be a little bit more conservative.

Again with 5-year-old site and Google my business listing, you could likely get away with doing a press release every couple of days or once a week or something like that so four in a month and you’d be able to use those. Find a VA or use something like ScrapeBox and put all your URLs from your press release distribution report in there and figure out which ones have do follow links, and then you could use those to like spam … You could spam those with additional links too because then you allow the press release site to like launder that link juice a bit, right?

That works really well too because a lot of times when you spam a press release and also if you can send some traffic to it, there’s some Fiverr gigs you could use, there’s some other things that you could do. You can end up getting a press releases to rank for your keywords too, so that’s a good strategy.

Should You Use Sub Domains For The Silo Sub Niches Or Should You Just Use A Category Sub Folder?

All right, I believe this is Keith. He says, “Hey guys, quick site structure question. I’m building out an authority site for an affiliate business. I want to add a collection of sub niches and set up silos for them. Question, should I use subdomains for the silo sub-niches or should I just use a category sub-folder?” Okay.

Keith if you’re going to silo collection of sub-niches and set up silos for them, if you’re going to silo a site, I’m not sure why you wouldn’t just silo it on the site, the root domain itself, instead of like having separate WordPress installations, which is what you would have to have if you have them on subdomains or in subdirectory sub-folders like you mentioned. I’m not sure why you would want separate WordPress sites for all of those. Typically a silo means that it’s all within the same domain, right? You’re talking about site structure with categories, pages and child pages and ultimately depending on whether it’s simple silo structure or complex out of the structure.

With the complex method, you’re going to have top-level pages, child pages and in posts, but top-level pages are corresponding with top-level categories and then your child pages correspond with subcategories, and then your posts just fall within those, right? That’s all usually done within just one WordPress installation. I’m not sure why you’re trying to separate those. I mean you could, but to me, that would be a real pain in the ass publishing content. Each time you want to publish content to a different site, that you’d have to log in to a different site, and that’s not a really efficient way to run it.

Not only that, but I’m not sure … I guess with some internal linking, you could link everything to where like you could sculpt how you wanted link equity to flow through the properties. Anyway, but again that’s way more work than I’m willing to do. I just would recommend it you just build the silos within the root domain, mainsite.com.

Chris: Yeah, and actually the way that he has it set up without what he called the sub-domain is perfect. It’s mainsite.com, the sub-niche, and the sub-niche would be the category that he’d be siloing, so that’s how he’d set up. Each sub-niche would be a page as category, and then the sub niche … I mean this is perfect the way it is. You don’t need to go one more level where you would need a sub-domain. Yeah, the first example. Don’t them put all, no folder.

Bradley: Yeah, no folder because that would be a separate WordPress installation and that’s what I’m saying. Let me just pull this up for one moment because this will make it seem a little bit more sense. If you say mainsite.com, what you would typically have is you would have your category and you’d have your sub … If you’re doing complex solid structure, right? You would be subcategory and then lastly post, right? That’s how we go if it’s … If it’s a simple solid structure, it’s just going to be one less level, which would be category post, that’s it. All right. This is all done on one WordPress installation guys and that’s really … I mean it’s so much easier that way.

We only separate by subdomains when we’re trying to separate assets and there’s times to do that and an authority website guys should all be done in one folder or one WordPress installation in my opinion. Okay. Okay, no problem Adam.

How Long Should You Wait When Ordering Links For The VPH Embeds?

Muhammad’s up. Muhammad thanks for being here again buddy, you are a regular for sure. He says, “Hey guys, VPS embed, just finished posting. I read the battle plan and it says to build links to the channel. Should I wait before ordering his links or are the embeds and links separate from each other?” Yeah, they’re separate from each other, but like honestly with YouTube, I don’t care how soon you start building links. Really to me, it makes no difference.

What I recommend doing with that is that you actually build links and embeds around the same time because it makes more sense to do that from like a logical standpoint if you think about it. Why would you get 50 embeds and know backlinks or 50 embeds and then backlinks or backlinks and no embeds, you know what I mean? Just to me, it would be more like a simultaneous thing and so we try to think about it that way. Obviously, also if you can send traffic to those at the same time that you’re building links and doing embeds, that’s an even better signal and perhaps even some social signals, although I don’t know that social signals have much value anymore for SEO.

I haven’t really tested it in quite some time but because I think more about traffic now for that than actual just flat out social signals. Does anybody have a comment for that?

Chris: Yes. As far as social signals, we go back to what we’re calling ART and it starts with activity on the link, right? The A. Yeah, Google doesn’t care about social signals and I think it was that who’s that shithead, John Mueller. He’s the one who said Google doesn’t pay attention to social signals, but it’s a misnomer. It’s like sleight of hand because Google does care about social signals and that it wants to know what’s happening with me. It’s all about links. It’s always been about links. It is about links now. It will be about links into the future. It’s not changing anytime soon. That’s the way Google is structured.

You give Google a signal on that link and call it a social signal, call it activity on the link or call it whatever … I always drop on that phone, call it whatever you want, Google wants to know what’s happening in there, right? That’s why one of our strategies is shortening the links with the Google shortener and so that Google can have direct metrics on what’s happening with that link. You get that activity on that link and really good thing start to happen. We don’t have to call it social signals because John Mueller obviously doesn’t want you to know that this is really important. The important part is what happens to that link in whatever platform it is that we’re talking about.

The platform doesn’t matter, it’s actually the activity. Now the platform is bad, then the signal is bad. If the platforms are good, then the signals are good and Google is going to pay attention. They’re going to pay attention to both, so that’s my take on it.

Bradley: Just to be clear guys, social signals, the reason why like just buying spam social signals typically doesn’t work is because they’re from accounts that create like stuff or share stuff or whatever, but then there’s no activity on that social signal and so that’s why there’s no value there anymore because they don’t provide any traffic and there’s no activity. If it’s a natural social signal, then that post, that share, that like or whatever will propagate or it will draw attention because there’s real fall, there was real engagers with whoever created that signal to begin with, which means there will be activity on that social signal, whether it’s additional traffic or additional comments, likes, shares of that social share itself if that makes sense.

If somebody shares a URL to Facebook and nothing ever happens to that share on Facebook, in other words, there’s no comments, no likes for that share, no engagement on that share, does that share even register? Now I don’t know 100% whether it does or not, but basically it provides no value, so in my opinion it would be ignored, right? Now if that share, if somebody has a lot of friends or a big following or whatever on Facebook and they share a URL, it’s typically going to get a bunch of comments in that post, which is basically funneling link equity from all those other profiles to that social share post, right? Does that make sense, which then transfers ultimately back into the target URL whatever was shared, and so that’s my point.

If you can get second level or second tier engagement on social signals, that’s where they end up having power. Think about it guys, when people engage on a social share, so a first-tier social share, when people engage on that, there will be a level of traffic that comes from that too, and it’s referral traffic from those platforms, which is a great ranking signal. That’s why I’m saying like just buying straight up social signals, it’s typically useless. It’s a waste of money because you’re not getting any engagement on those social signals, no traffic, no referral traffic, and no additional like I said engagement with the actual share posts themselves. All right, so save your money.

What Was Your Experience In Using Mass Blogger and G Site Generator?

All right. Number two is, “Have you had results with mass bloggers in the G site generator. I bought WP blog creator and the other three programs are pretty similar. Do they start to rank for tough terms after a while?” No Mohammed and one thing I’ve mentioned just about every week because the questions come up about these, I totally endorse these products, but I don’t use them to rank those properties. I used them as link networks. There was a question earlier about what is your favorite spamming method for websites. I don’t do a lot of link building on my own, but I am actually doing link building with those Peter Drew products, the mass blog or G site generator, the WP creator. I’m using those and I’m actually working on a couple projects right now with those.

I’m using those to create very, very themed relevant networks. They’re many networks, many blogger networks, many G site networks, and many WordPress.com site networks that are helping me to rank my target URLs, which can be videos, they can be money sites, Google my business listings, press releases. Like drive stacks, you can use those to help boost the Google sites, right? Your Google money site, not the ones that you generate from the Google site generator. If you have a drive stack, it’s going to have one primary Google site, right? That’s basically the pinnacle of the drive stack is the Google site and so like using these little tool or these tools to create many networks to boost that is really, really powerful. All right.

Look if some of those sites rank for keywords like long tail stuff, hey that’s a bonus, that’s great, but that’s not my intention, that’s not what my goal is, right? My goal is to those have those properties help to rank whatever my target URL is. All right.

Do You Change A First Person Keyword When Using It In A Blog?

Number three, “When you have a first person keyboard, do you change it when using in a blog? Take a keyword like how do I create my own website, would you make a title of the blog or how do you make your own website?” I’d play with both of those Mohammad. Honestly, I don’t know because I’d I haven’t done anything like that in quite some time, posted that. I would just test both of them and see.

Something else you can do is when you do a search in Google for those types of queries and take a look at the bolded words in the search results and see if there’s variations in the search results of how people would word that type of a question or that search query that gets answered in the search results and take a look because Google a lot of times make that connection, that the question was posted in first person but it’s been answered in third person and it will show the third person modifiers as bold even though the query was the first person modifiers. Does that makes sense? Because again Google with RankBrain, it knows enough now it knows.

With the semantic web engine, it knows enough about those being related queries, and so just take a look and do a little bit of research on your own, let Google show. I’m fairly certain that it won’t matter, but just do a little bit of research on your own. You should be able to figure that out. All right, moving on.

Best Practices In Optimizing A Website That Is Relying On The Original Content

Brian says, “I’m in the process of optimizing pages on an existing site that I bought. It’s getting about 6000 uniques per month, so I have some good data to work with in search console. I’m starting with the top 10 pages getting traffic. What do you suggest I do to optimize with on-page or off-page SEO? The pages are not well optimized for SEO. They rank purely on their original content. I don’t want to do anything that hurts existing rankings or traffic. Should I take existing search queries to find more related higher competition keywords to rank for and add more related content to the page interlinking? What do you suggest?” Brian, and again I don’t want you guys to think like I’m totally just pitching for Jeffrey Smith, but I’m telling you, his training course, SEO bootcamp is exactly … I mean the answer you need is in that course. A lot of the stuff that you, like remember ranking pages guys are huge for being able to push rankings to other pages too. It’s not even about the backlink profile.

It’s about if you’ve got like pages that are generating traffic, they’re ranking well, and they’re generating traffic, they’re probably generating traffic because they’re ranking well or they’re ranking well because they’re generating traffic. It’s kind of like a cause and effect. It’s a perpetual thing, right? You can put internal links from those to other pages that you’re trying to push as long as they’re relevant. You want to make sure that your siloing, you’re theming, your keyword theming is tight. If you push like I put a link, an internal link from one of those pages that is ranking well and receiving traffic over to something else that may be on the cusp.

For example, if you’ve got a keyword a page on a site that is on page two and you look in search console, and you see that it is getting impressions for the keyword that you’re trying to rank that page for, but the position is such that it’s not receiving a lot of traffic or it’s not getting good positioning in the search results, what you can do is actually link to that page from a related page on the site that is ranking well, that is receiving traffic and give it a boost, right? Again, I wouldn’t recommend just directing link flow as your primary source for ranking other pages.

That’s a great strategy, but you also want to make sure that the pages are optimized well because once again as I mentioned earlier with proper on-page optimization and site structure, you can rank with just a fraction. This is exactly what Jeffrey demonstrates in his training is how he can take pages and rank for fairly like in some cases very competitive terms with absolutely no backlinks because he’s just utilizing pages on a site that are already receiving a lot of traffic or have been optimized well and are ranking well.

Then through the proper on-page and internal linking structure, it ends up ranking the other pages and that’s quite incredible and that’s what I’m saying like building a bunch of links can be a pain in the ass guys because most links are flat-out toxic now and it’s becoming more and more difficult to build valid links that don’t harm your site or that aren’t discounted by Google. In my opinion I think, it’s a skill that should be further developed. I’m not going to lie, I’ve let my on-page SEO knowledge slip over the last many months because I haven’t been doing a lot of it.

It’s very, very refreshing for me to get back into this type of the study, this research and actually implementing as I’m going through it because I’m starting to see it just reminded me of how important on-page really is. Okay. You guys got any comments on that? It was a great question by the way Brian.

Chris: No, I thought that was a great answer.

What Are Your Thoughts On GSA And YouTube?

Bradley: Awesome. “Thoughts on GSA for YouTube.” Sure. Why not? I don’t know because I again we’ve got [Deadia 00:38:30] who knows how to use GSA very, very well and I do send YouTube URLs to him to spam often. Don’t forget to use playlist guys if you’re going to be using spam tools. Make sure that you are not only spamming multiple variations of the YouTube URL, which there are ways that you can get. I mean, what is it? There’s something like 40 some in. It’s probably more now but there was like 40 some versions of YouTube URL so you could track …

Chris: No. There’s way more, way more.

Bradley: Is there?

Chris: Oh yeah.

Bradley: Okay. Well however many there are, if you’re going to be spamming, spam all the variations of the URL that you can as well as putting it into a playlist and grab as many variations of the playlist URL as you can and hit the playlist URL too, even if it’s a single video playlist if that makes sense, right? I mean I’ve heard of people saying that they’ve gotten YouTube videos that have never been like the index but like demoted in their search results because of too much spam, but I don’t know maybe because we’ve got somebody that knows what they’re doing. I’ve never experienced that.

What Would Happen To A Site If We Stop Posting Content?

Lisa says, “What would happen to a site if we stopped posting content?” That depends. Let me let you guys in on a secret here.

For my lead gen sites, I use syndication networks and standard operating procedure. We publish blog posts, always start with three to five blog posts. This is covered in all the different trainings. We always talk about that, always start with three to five posts, and then I continue posting until the site ranks and the maps pack is typically what I’m trying to do for lead gen and for local stuff. Then I usually stop posting and until it starts to slip at which point or if it’s very competitive and then I’ll continue the posting, but I may reduce the frequency of publishing, so that it reduces my expenses. For most of my lead gen stuff guys, I only post to the syndication network and add a blog post to the site’s long enough to get them to rank in the three pack.

Once it ranks, I stop because it’s just an added expense that I don’t need to incur. Now that said, if I’m selling content marketing and SEO services to local businesses, it’s something that you just continue to do over and over and over again because it maintains the rankings, right? It’s generating revenue for your business. I mean it would be silly to tell a business owner, “Yeah, I’m going to do blog posting until it ranks and we’re just going to stop and you can stop paying me by the way. My work is done here. I’m going to go find another client.” That’s silly guys. Oh, I just got another lead coming through quick mail. Awesome. I just heard it.

Yeah, just keep in mind, for your own assets, I would do whatever you need. Do as little work as possible to achieve results. For client work, you put them on a reasonable plan for services that are going to achieve the results and it’s a recurring model, right? You want to keep that recurring model at whatever cost necessary too because honestly if they were to stop paying you because you stopped blogging and two or three months goes by and they start to slip in the rankings, which it’s likely to happen, then they’re going to blame you or they’re going to go find somebody else to restore their rankings or unless … I mean because they’re going to think, “Oh well whatever he did or she did didn’t work well enough, it didn’t stick,” which is why I recommend you just stick with it.

Once you get them ranked, you just keep it going and I’ve had clients ask me is do we really need to keep doing all this and I say, “Yes. Do you want to stay in the position you are because it’s so easy for them to forget when they start generating leads for their business what it was like to not have leads?” You can remind them well, “Yeah, your business has been doing well for the last six months, right? Do you really want to jeopardize or risk that?” I could stop doing what I’m doing and it may stick for three months, it may stick for six months, there’s really no way to tell. I recommend that we continue going because it’s obviously serving you out. Does that make sense? Okay. No other comments, we’ll keep moving. We’ve only got about 15 minutes left guys.

How Do You Find Keywords For Long Tail Traffic And How To Generate Content From It?

RL’s got another one, “How do you go about finding keywords for longtail traffic and then what is the best way to write about it? If we are trying to focus on water heater repair replacement and trying to generate content specifically designed for longtail traffic, it is tough to continue to write fluff around how much does water heater repair replacement cost and three tips to finding good plumber.” You’re right RL. Again, it’s so funny that Jeffery Smith’s SEO boot camp again, it’s got really, really good keyboard research training. A lot of stuff that I hadn’t even really thought about before because usually for like you said in your example, for like local plumber stuff, a lot of the times you’re not really looking for those question type queries.

It’s more about like commercial intent queries that we usually target because we’re what are we ultimately trying to do, generate leads. However, there is something to be said for building the authority and the presence of a site by providing useful information around that industry or industry queries questions, right? What you can do is just go to … It’s a very simple, it’s a tedious process, but it’s a simple process, but just going to Google and using some top-level keywords, like market level keywords without local modifiers, like how much does water heater repair replacement cost, right?

Put that in as a Google search query and then go take a look at like the knowledge graph questions that come up. You might have to play around with variations of the keywords or of the query itself in order to produce those types of questions. If you look at the questions that show up in those like accordion menus basically right within the search results, those are like knowledge graph questions, you can get some really good ideas there as well as pay attention to all the related search terms at the bottom of the page. The Google search result page, look at the related search.

You’ll a lot of times find other types of questions that could be answered and each one of those questions guys … Then drilling each one of those results. In other words, when you collect a question from the knowledge graph, go open another tab, go to Google and put that question in and see what else returns, and then scrape that page, pull out any relevant questions or queries from that page as well. The same thing with the related searches at the bottom, go drill in each one of those.

Then what you can do is you can compile similar questions into longer form blog posts, so that you have one piece of content, one post or one page that can rank from multiple queries guys, and there’s actually ways to get those queries to pop into search results as knowledge panels or basically knowledge panels, what they call position zero Serps. That’s a great way to do it, and also don’t forget, use Power Suggest Pro after you’ve collected all those terms and in use trends, so you can go … Trends a lot of times isn’t going to show you data on like long more complex queries like longer like questions and stuff, but you can get ideas for your seed terms from trends.

Then you can drill into those seed terms and start looking for those types of questions, then you collect all those queries and questions, put them into a notepad, Fowler or spreadsheet or whatever, then go drill in each one of those, collect more. Then once you’ve got this comprehensive list, you can go into something like Power Suggest Pro, which is what we always recommend and drill into those terms even further. The next thing you know, you’ll have are just a huge pile of keywords and search queries and really complex stuff that you can start to organize in a logical fashion and create some like cornerstone content essentially on your site. Even as blog post guys, it’s a great way to get a lot of traction very quickly.

Okay. Great question though, another one from URL. Anybody have comments on that before I move on?

Chris: No, I thought that was perfect.

Bradley: Okay. Again, just the last couple days, I’ve learned a lot about this and seen some real reason … The site that I’m applying all these techniques on is for a national based site, and so you have to get into that level of SEO optimization. Now I’m still used to doing local and usually most of my local sites are like city specific. They don’t usually have much like larger service areas where I have to do real complex silo structuring because usually when I’m targeting multiple cities, I create multiple physical locations and I use separate subdomains for each city, so each individual site build is really only optimized for one city, which makes it so much easier.

When you get into doing like national SEO or service area SEO but it’s a large service area and you do it all from one location or one website, that’s where it starts to get more complex and these content stacking strategies and proper structure and proper on-page optimization becomes so much more important, right? That’s why I’m saying like these are just some amazing information can help with that kind of stuff.

Do You Still Recommend Using High Quality Spun Articles For SEO?

Al’s up, “Hey guys, thanks for all you do. I’ll plus on that.” I’ll plus on this one too by the way RL. “While back you suggested a content provider for high quality spawn articles, do you still recommend them?” Yes. I don’t think there’s spun though. Keith Goodwin, he was just asking a question earlier.

He’s got the best high quality spun articles and God, this is really, really bad. What is … Superspunarticles.com. Let’s go there go for a second, and then I’m going to share the other provider too. Superspunarticle.com. Keith if this isn’t you, please reach out to me and tell me because I’m … Yeah, this should be it. This should …

Adam: No, that’s him, that’s him.

Bradley: That’s Keith. Okay. Yeah. If you’re looking for Super Spun Articles, I would recommend going to Keith. I haven’t done a whole lot of spam work where I’ve needed these and quite some time but when I did a couple years ago, he was my go-to guy. There’s no doubt and I trusted multiple services, and he was the best hands down. I endorsed his Super Spun article service without a doubt. As far as individual content, I’ve been using this a lot recently because my primary writer has been really backed up with other work. Let’s see. I probably had it. There we go. Natashanixon.com, so I’ll grab both of these URLs and paste them on the page.

For her, let me show you. I’ll show you which service specifically I use for web page content because I’ve been using her recently a lot or I say her. Natasha Nixon, that website, I’ve been using that a lot for content. Under the select service, I select authority content. That’s for web page content, right. If you’re doing content for link building, again if you need something spun, go here. If you’re using it for a money site content, you want to select authority content, and I think it comes out to be about eight cents per word. Oops. Yeah, it’s about eight cents per word, right? $80 for a 1000 word article, and so I usually buy the 1500 or 2000 word articles for web page content. That’s typically what I pay for. Even 2000 words, I means 160 bucks but it’s good content.

I’ve really only had to have a couple of edits made and I’ve bought a few dozen articles from her now or from this website I should say. Okay, check it out. Good question though. We’re almost out of time guys. We’re going to run through a few more.

What Is The Main Difference Between Mailshaker & Quick Mail.io?

Up here it says, “What’s the main difference between MailShaker and QuickMail.io? Landed up with this tool. Is this similar to cognitive SEO, the tools shown for ranking articles with great content?” I haven’t used ab service for that guys. To be honest, I don’t know. I know we had that cognitive SEO webinar with Raz Vaughn yesterday. I think it was yesterday, maybe was Monday, whatever.

Actually it was yesterday morning, and we just got accessed for testing purposes and I’m actually going to be using this same tool, the content assistant tool part of the cognitive SEO’s app or applications suite of tools. I’m going to be using that in conjunction with the on-page training that I’m taking from Jeffery Smith and the SEO bootcamp. I’m going to be combining those two. I’m going to be using all the structure and internal link building and on-page optimization tips from the SEO bootcamp training for this authority site that’s a national based site, and then I’m also going to be using the cognitive SEO and content helper tool to help to optimize the content based upon the data that that provides.

Again, this is stuff that well it’ll be shared in a mastermind. It’s likely not going to be shared outside of the mastermind, but yeah because I’m really looking to use both of those tools if that makes sense so I don’t know about ABS tool. AB usually produces good products though. I’m not going to lie, so if that’s what you got, use it. All right. Okay. This post is from [Anwar 00:51:41]. He is our other semantic mastery approved phone verified account creator. There’s two of them that we endorse, right? Guys, it’s just a pain in the ass to create phone verified accounts. There are often issues even with pre-purchased ones, but these are two providers that have taken care of us, right?

There’s the bulk PVA, we’ve talked about him multiple times and then this is the other one, this is Anwar. There’s his Skype ID. I gave him permission to post this. That does not give other people permission to post promotional stuff on our pages. If you want to, you could always reach out to us and ask for permission and in this particular case, I gave him permission. By the way, his website is this year. He’s got his Skype address there, reach out to him, and you can also go here. Again, he’s one of two providers that we endorse, right.

Marco: Just so people know, I’m always on the lookout for people spamming our stuff and I almost did knew Kim.

Bradley: Yeah.

Marco: I asked you just in case because I wasn’t sure, but I am always on the lookout for people. Let this be your only warning. If you spam our groups, any of our free groups with garbage, I will ban you, point-blank.

Bradley: Yup, drop the fucking hammer.

Marco: That’s it.

Bradley: It’s awesome. Wayne Clayton, one of our longtime mastermind members, he’s an attack dog too because he’ll throw the ban hammer real quick when he thinks somebody spamming, so that’s awesome. All right.

Any Advice On How To Deal With A Negative SEO Attack?

Steve says, “Can I ask a question. I’m going through a negative SEO attack, any advice.” Marco, what’s your advice on that? Muted?

Marco: Yeah, sorry I was muted. Jason Quinlan just had a negative SEO attack. I mean is it a bot attack? What is it? I mean there’s a lot of things that you can do to ban the box if you get your traffic from whatever it is, right? If it’s mainly from Google, Bing, and social media, then you only allow those bots on your website. Now the problem is that people will change the user agent that you block and so that you don’t have those user agents blocked. The way we do it is a lot different than most people, but I mean it’s a bot attack could be so many things. Is it the server, is it the website, what is it that they’re attacking, so that we can know what the advice could possibly be.

Bradley: Yeah. Because if it’s just a negative link attack, I’ve had a couple clients that have experienced that and it’s been a pain in the ass. I don’t know of a more efficient way to do it, but what I will do is just go and periodically depending on how aggressive the spammer is and create disavow files. I do backlink analysis, pull a report. I’ll take all the toxic links and throw them into a disavow file, submit to the search console, and then go have all those links that were in the disavow file crawled. Essentially, I just sent them through multiple indexers so that Google goes and crawls those URLs and knows to disavow them because it just cross references what’s been submitted when it goes and recalls the link.

I’ve been successful at keeping negative SEO s from producing much of a penalty at all by doing that, but it’s ongoing and it’s pain in the ass. If you got somebody that is persistent enough, then that might not be a viable solution, right? It’s not very efficient regardless, but that’s how I’ve done it in a few cases just a handful of cases that I’ve experienced that in my career.

Marco: The way we do it … I mean to start with this is of course a drive stack because the drive stack will withstand just about anything. It will filter just about anything, but then see again we have to know because you could actually take the pages that are being spammed, filter them through drive, push them back to the website, and they’ll actually filter out all the garbage, and I’ll give you nothing but love back. You really have to know what you’re doing. I don’t know how much more advice we can give you on this forum since it’s free, but there’s tons of things that you can do.

Any SEO Advice In Using Semantic Mastery Products And Services For An Election Campaign?

Bradley: Yeah. Let’s see. “Any advice on how to use semantic mastery and your other services to rank for a candidate in an upcoming election.” Unfortunately, I can’t give you any advice on that. I’ve never done anything for that. I’ve thought about trying to do that in the past. Within my own local town, there was potential there for me to do some marketing work for them. I ultimately declined because I wasn’t sure how to really approach that, so I didn’t want to take it on and promise results without having experience and knowing like with some level of confidence that I could produce the results. I don’t really know. I don’t know about ranking.

I would think for election type stuff, I would go with mainly all paid traffic, and the only reason I say that is because usually it’s just a temporary thing, right? It’s only for however long the campaign lasts and then once the campaigns over, it’s done and so I wouldn’t want to put a shit ton of work in the SEO for weeks or months in advance just for it to be like something that ends very abruptly when the elections over. Personally, I would go to something that you can scale and get instant results or instantly basically and that would be PDC. That’s my best advice, but again I’ve not done it, so I really have limited experience there.

Marco: Yeah. Pay-per-click into social media.

Bradley: Yeah.

Marco: Right. I think that will lead me …

Bradley: Yeah, using in social media and you paid posts on social media.

Marco: Yup.

Bradley: Okay. Dominic, probably going to be the last question. Well he says, “This is a comment. Silos can be done with just plugins simple work complex.” Yes, they can and that’s what I love about it. Well especially the framework, the SEO design framework, again there’s a bit of a learning curve with that theme or that framework. There’s no doubt but it’s very, very powerful and it’s worth learning how to use. That’s going to be pretty much my go-to framework for WordPress sites going forward is that. “On the G sites, are you building multi-page sites?” Yes Dominic, actually I am. I’m doing the multi-page sites, so I’m building one site at a time with multiple pages with the G sites builder.

Then what I do is I just build multiple multi-page sites and I use those to create those little link networks. Essentially what I’ll do is I will take a keyword theme, so think about taking one silo from your money site and creating a Google site on a page Google site that has its targets all your supporting article, your supporting keywords for that silo, right? Each page on the Google site is another keyword that stacks to make that overall keyword theme, that keyword cluster. Each individual Google site is its own keyword cluster and I use those to actually create massive relevancy for each one of those Google sites that then I pass back to whatever my target URLs are.

Okay. Again guys, when I get these projects done that I’ve been using these tools for, I’m going to do a case study like that it’s obviously going to be to promote his tools as well, but I’m going to share what I’m doing with these tools and how to get results with them at least how I’m doing it. Okay, so just keep that in mind. All right, cool. Looks like we’re just about finished up. Got almost all of them. We missed one Dominic. Sorry about that buddy, but we’re at the 5 o'clock mark, so we’re going to wrap it up. Great questions today guys. I enjoyed it. Thanks Marco, thanks Rob for hanging out.

Marco: All right man. Bye everyone.

Rob:Yeah, have a good one man.

Bradley: Thanks Rob. Mastermind members, we do have a mastermind webinar tomorrow, so we’ll see you all then. Thanks guys.

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 158 published first on http://ift.tt/2xufntM

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 158

Click on the video above to watch Episode 158 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://ift.tt/1NZu6N2.  

  Announcement

Adam: All right. Hey everybody, we’re live. Welcome to Hump Day Hangouts Episode 158, the episode where I try to keep on my noise-canceling headphones and not listen to my own voice too much, but hey we’re glad. You’re here hopefully you saw our message in the Facebook group. If you’re not a member of the Facebook group yet, we’ll pop the link in here, but go check that out. Now before we get into it, I also wanted to say that there’s been some back and forth and we’ve got some really cool stuff coming up for Black Friday. All right. There’s lots of deals out there. I know everyone’s watching like Amazon, all sorts of stuff, and we’ve got some never before seen bundles before. When I say never before, I mean it, like this stuff, we got some good stuff. I’ll leave it at that.

There’s definitely going to be more on that later, but I wanted to give everyone a heads up because we had a few questions and we’ve been talking over it and we’re trying to put together some really good stuff. If you are new to Semantic Mastery, oh I’m not going to tell you that. See, I think the headphones are messing with my head. I didn’t even get a chance to say hello to anybody yet. Let’s stop real quick and go down the line. Chris, how’s it going man?

Chris: Doing good. Great to be back in Austria.

Adam: Okay. Yeah man, how long were you on the road?

Chris: Three months.

Adam: That’s awesome. All right. If anybody’s got questions about handling stuff while on the road, talk to Chris. All right. Marco, how’s it going man? How you doing?

Marco: I’m looking for a Black Friday deal on backs.

Bradley: Backs.

Adam: Got you. I think it might be a few years in the future, but we’ll see what we can rustle up.

Bradley: That’s funny.

Adam: Oh man. Rob, how you doing?

Rob:Doing good gentlemen. How are you guys?

Adam: Now standing, can’t complain. Everybody, in case you don’t know, Rob is Rob Beale and I’m just going to leave it at that. I’ll get you a better introduction. All right. Bradley, how’s it going?

Bradley: Good. I’m back from Vegas from a much, much … It was a much needed time away though. I mean we did a little bit of work, but it was more fun than work, I can tell you that. It was a really good event. I enjoyed it, spent too much money, but I guess what happens in Vegas type thing. It was fun. I had a great time, meet a lot of really cool people. The networking was the best part of that. It was hands down, so we’re going to be bringing some guests on over the next couple of months from that same event right here on Hump Day Hangouts so you guys will get to meet some of the other players in the game, which would be cool because they can all provide insight to things that we don’t work or can’t.

Different opinions, different points of view or perspectives, so excited about bringing some of those people on. I met some really, really good guys and gals.

Adam: Yeah, you got to meet one of the mastermind members, right?

Bradley: Yeah, John Allan, one of our mastermind members. He was there. Really nice guy, did a video with him in the Facebook group. Yeah, it was really cool. Any chance to get to meet any one of our members, I certainly try to do that.

Adam: Cool, outstanding. Yeah, it was fun. I’m looking forward to going back to funnel hacking live in the spring and hopefully meeting up with some people again. All right. Let’s get into real quick a couple of announcements on top of what we mentioned and then I know Bradley’s got another one too. If you’re new to Semantic Mastery, if you haven’t checked out the battle plan yet, check it out. It is the SEO Blueprint. I’m going to put a link on the page here shortly with a coupon code, so you can save 75 bucks right off the bat. If you haven’t yet, head over to serpspace.com as well. You can get your free account there, got some free tools, and that’s where all the done-for-you services are at, a lot of the packages, link building, all that stuff.

I just implore you, go check it out and create your account. Then the last place is support.semanticmastery.com. If you’ve got questions, we love when you put the questions on this page obviously, but go check that out, especially if it’s your first couple of times asking questions because sometimes we might refer you over there. It’s where we have a lot of charts and diagrams and some of the more in-depth questions that tend to come up frequently and that way, you could get your question answered hopefully ahead of time and that would be helpful to everybody. All right. That’s it from my end. I think Bradley you wanted to share something.

Bradley: Yeah. One more thing is we did the SEO bootcamp webinar with Jeffrey Smith last week or I think it was last week. Let’s see, what date was it. It was Monday, November 6 so yeah, it was last week. Anyways, it was fabulous. I hadn’t gone through the entire course and I still haven’t gone through the entire course, but I had looked at parts of it and I was quite impressed. Now I’m actually working my way through the course. I have this concept of an hour a day. If you want to accomplish anything in life, as long as you commit an hour per day to it, you can do it, regardless of what it is, no matter how big the goal is. It’s not a matter of when or if you’ll accomplish the goal, it’s a matter of when, when you approach it that way.

I’ve been meaning to go through that course because I know it’s fabulous and I just haven’t made the time over the last month or so since I’ve known about order a couple months really that I’ve known about it. I committed to start spending an hour every day in the morning working through that process of going through the training and implementing it. I’ve got a project that I’m actually applying exactly what I’m learning from the SEO bootcamp training to the site build because it’s so freaking powerful. If you got a site built correctly, you can rank with a fraction of the links. Just a tiny fraction on the off page, and guys what’s the hardest thing to do in SEO in my opinion? It’s the off page because it you have the least amount of control over that.

I’ve just been really amazed with how detailed the training is and some of the real ninja stuff that is being taught inside that course, and so I wanted to just pitch that again say we did a webinar within last week. I’ve got the event page URL. I don’t know Adam if you dropped it on the page or if you want me to do it.

Adam: No, I’ll go grab it in a second.

Bradley: I’ll put it and drop whatever.

Adam: Okay.

Bradley: I’ll put it in Slack. Yeah, I would recommend going to the event page from last week’s webinar and watching the replay. There’s some bonuses that Jeffrey was giving away as well as some stuff that we’re giving away. Anybody that’s building sites guys are doing, I mean it’s on-page really the beginning of foundation of everything, right? I mean we do the syndication networks and the drive stacks and all that’s like off page stuff, and then the content syndication, which is part of the money site because it’s blogging and it’s actually building up the authority and the relevancy of the money site itself. If you don’t have proper page structure or site structure, then you’re basically swimming upstream.

You’re climbing uphill at all times, and so that really is the bet the foundation of like you should always start with your golden frame, the epicenter of your business should be your website, right? In my opinion, this is foundational training and it’s really good. We couldn’t have done as good as Jeffrey did with the training, at least I don’t think we could’ve because it’s really, really good, that good. With that, I just want to say one more time. I endorsed it a 100%, recommend you guys go through it. The price is insane really, so check it out and if you have any questions, certainly reach out to us. Okay.

Adam: Outstanding. All right guys. Does anybody else have anything before we dive into questions today? One, two, three. All right, let’s get into it.

Are There Any Issues With Not Doing Anything On A Newly Built Syndication Network Built For A Few Weeks?

Bradley: Let’s do it. All right. Wrong one, hold on a minute. All right. We’re going to get right down to the bottom. James Rich is up first. He says, “Bradley you say season syndication networks with content as soon as they are finished being built. Are there any issues with getting network built and not doing anything with them for a few weeks?” No, not usually James. If something happens and you got to put a project and hold, it’s fine. Really the reason why you want a season a network is because when you have brand new accounts, if you start automating posting immediately through IFTTT or really any other method for that matter, a lot of times the accounts will get terminated. When we say season, it just means post some content to them and let them sit for a week or two.

I recommend 10 or 14 days if you can. When you post some original content, or you can actually use other content from the same. If you followed the training James, like for wordpress.com, for example, will go maybe copy another blog post from wordpress.com, like another blog on wordpress.com, and then use that as the content, but we do give attribution. You got to cite the source and actually it’s an external link from the blog, but it’s an internal link back to the original source because it’s on the wordpress.com domain if that makes sense. Even though they’re different subdomains, that’s typically how we get them to stick by adding some content and letting it sit for a week or two before adding like additional content where you’re automating the posts.

All right, and that’s really all that’s for. If you build a network or you purchase one, whichever, just let it sit for a couple of weeks. If you don’t have anything to do with it or content for a few weeks or a few months or whatever, it should be fine. What I would do though first of all James is if instead of leaving just the empty networks, I would still go in and try to post at least something, although again I don’t think it would be any problem. I think you’re better off leaving a network or web two sites empty, then starting to automate post right away if that makes sense. Anybody else have any other comments on that? All right.

Adam: I got mine.

Best Practices In Using The 10-pack Press Release Service At Press Synergy

Bradley: We’ll keep moving. Yup, that’s fine. Okay Jeff’s up. He says, “Bradley I know you talked about using press releases in the recent past. I purchased a 10 pack from Peter. Okay. I plan on doing a PR blitz at the end of the year. Is there any information you can share with regards to how much time between releases links you tend to include, et cetera? Hopefully this doesn’t infringe on shared mastermind members because unfortunately I’m not one. I know I should be.” Yeah, Jeff I can go over on very high level conceptual stuff now. Very high level because I that is right now currently mastermind stuff. However, keep this in mind.

I am doing some content that will be available that we’re probably going to make … We’re going to make some publicly available information about the press release stacking method and then there will be like an upgrade for the actual full training. It’s like what our battle plan is and then there’s obviously going to be an upgrade. That’s going to be something that we’re going to be releasing in the next I’d say six weeks or so six to eight weeks. I can talk about it very briefly on the top. As far as the PR frequency of publishing, I do it about once every two weeks. That’s how I get started with sites because a lot of times you only need about four or five of them to get significant results.

In fact, I’ve got several properties or lead gen sites that I’ve been able to pop into the three pack, the maps three pack with just three press releases, which is insane. For ones that are a little bit more competitive, it might take four or five and so I like to spread them out about every two weeks. I know Rob who’s on with us right now, he hammers them. He does one right after another, after another. I typically try to wait about two weeks per, but Rob comment on why you just hammer them.

Rob:Hi, sorry I’m muted. Yeah. Can you hear me?

Bradley: Yes.

Rob:Okay. Sorry, I was muted there. Yeah, I’ll hammer them is Bradley saying and I’ll mix up the link. I’m hitting not only the site, but I’m hitting some of the other … I don’t have much detail to go into, but other properties so to speak. You actually hit some of your web too, YouTube, things like, that just spread it out. I mean you’re filtering it through on some of them. You filter it through those other properties, so it can stand the abuse. As you said before, I’m impatient. some of them I’ll hit. Now I don’t hit stuff if I’m really trying to go slow with some things, but on just my own assets that I own for like lead gen. I’m a little more not nervous to lose, yeah I’ll hit them.

Bradley: Right, right.

Rob:I’ll stack them and all that.

Bradley: Yeah. As far as like for me, I tend to do it about once every two weeks. Like Rob said, the first press release, I always hit the money site and into Google Maps URL, right? You go grab the share URL. Always hit that first, and then I will do a lot of stacking and I’m not going to get into the details on this, but what I do is then I chain a press releases together to where press release number two links to press release number one as well as another, either an inner page on the site or like a review URL from Google Maps or maybe a Yelp page or Facebook or something from the tier one network, the branded network or citation or something like that, then press release three links to press release as well as other properties or maybe another inner page URL, that kind of stuff.

Essentially, I just try to mix it up to where you’re not creating a pattern, but you’re constantly hitting different tier branded properties and then also linking from one press release to another. For me, that’s worked really, really well and I’ve tested all different types of configurations, and it doesn’t seem to have any one particular configuration better than another, they just seem to work well together. What I do recommend is Jeff that you try to add some diversity to your press release distribution services though. Don’t just hammer it with one service, try to use like inside a SerpSpace, for example. We’ve got two different services, and specifically for that reason because I use multiple press release distribution services.

Two of the several that I use are inside a SerpSpace as well if that make sense. Okay. The reason why is you want diversity in your backlink profiles. You don’t want to just keep hammer in the same asset over and over again with the same distribution network. I mean if that’s all you got, it’s probably still better than nothing, but I would recommend that you diversify a bit if possible. All right. Good question there Jeff.

What Anchor Text Or Keywords Should You Use For Each Tiered Properties In A Syndication Network?

Next is [RL Saunders 00:14:07] says, “Can you provide some insight into the anchor text keywords that should be used from tier two properties linking to our tier one properties as well as tier one linking to money site? Examples would be appreciated also. Thanks guys.

I’m considering purchasing some of the link boosting packages and wanting, needing general understanding of the concepts behind this.” All right. Good question. What I like to do from tier two to link to tier one, which is typically how we’re going to … Like if you’re buying link building packages from SerpSpace, we don’t allow you to submit your money site. Basically, we will only link to tier one properties, and that’s because they’re spam links, right? I mean we’re using spam tools in order to build the links, and so we don’t recommend ever hitting the money site directly. We talked about hitting tier one properties and so with that, what I recommend is that you go with broader keywords and also generics and naked URLs. You don’t have to worry about that.

The naked URLs and the generics are all handled by our link building team, but what you do want to submit is the broader term keywords. What I mean by that is like if you’re doing local … This is a good example. If you’re doing local, you don’t want to do like the keyword plus the city because that is typically more like a tier one anchor text than a tier two anchor text. It doesn’t mean that that never happens on a tier two, but it’s a lot less frequent because you got to think about look think of like a bull’s-eye, right? Your money keywords or your bullseye keywords are going to be right in the center. Those are going to be the ones your long tail. Those are going to be your keyword, your service plus city or service plus geo modifier, right?

That’s a keyword plus local modifier. Those are going to be like the type of keywords they’re going to point from that first ring down to the bullseye if that makes sense. Then tier two would be the next ring out, so they’re typically going to be a broader and they’re going to be more frequency of generic and more frequency of naked URLs, right? In broader terms, there’s going to be a lot less frequency of exact match because the exact match or more bullseye type terms, they should be tighter or reserved more or less for tier one if that makes sense. When you got to tier three, you do it even further.

You can go up to like market level keywords, industry type level keywords, and stuff like that, and then go again more generics, more naked URLs, and that’s typically how I’ve always built tiered structures. I’m pretty sure that that’s the way that you should do it too. I haven’t tested a lot of exact match on tier two or tier three in a couple of years because it just doesn’t seem logical to do. I think it might be it’s more of a footprint issue if you do a lot of exact match several tiers out because it it doesn’t really fit what typically happens naturally if that makes sense. Any comments guys? Okay.

Adam: Sorry, took me a while to unmute.

Bradley: None?

Adam: Yup, sorry. I’m sorry man. I think it takes a second for my mic to come back in. Sorry, I was trying to answer a question to something and then yeah, nothing. Let’s keep going.

Bradley: Okay, all right. As far as tier one guys, I recommend that you go with mainly brand anchors, naked URLs, and then you can use some exact match, but be sparing in that guys. That’s part of the reason like I mentioned at the beginning of today’s Hump Day Hangout on-page is so important because if you have your on-page, your site structure done, and your on-page correct or tight, then you can rank with purely brand URLs and naked URLs, and you don’t even need keyword anchor text links. We’ve proven that over and over again. Again, f you’ve got your on-page, I would recommend that you stick with branded terms, naked URLs primarily for tier one links. Okay.

Maybe a few select exact matches, but I would be very sparing in that because again, you can let your on-page tell Google what the page is about more so than the links. All right.

What Is Your Favorite Spamming Method For Websites?

Lisa says, “What is your favorite spamming method for websites? “Serpspace link building packages. I mean literally that’s what we use. Anytime I’ve got something I want to spam, I just send it over to our team over there and they spam it for me. That’s pretty much it. I don’t really have another comment for you. Anybody else have any other favorite spamming methods?

Adam: No. I mean I think that’s the go-to right now. I mean that’s based on the deadliest methods who he learned from himself in us and who you use before. Yeah, that’s the answer.

Bradley: Yeah. He uses GSA as like more second-tier stuff now, but he uses like RanchWorx and I think it’s what … I don’t know, there’s a lot of tools that he’s using now but there are three or four different tools that are really the first tier or a bunch of web twos, so they’re typically higher domain authority type properties, a little bit more relevant because we have a bunch of networks or link networks that we’ve scraped over the years now. We’ve got niche-based networks and things like that, and we use those as the Tier one to whatever we’re spanning and then we throw GSA our kitchen sink spam behind that. GSA is still a great tool for that kind of stuff.

I still recommend you use that two or three tiers out from any sort of money site, but there’s multiple good tools for doing spam.

Rob:I like to add in there drive stack.

Bradley: Yeah, absolutely. Yup, although I think …

Rob:That can filter some of the spam.

Bradley: Calling that a spam is really misleading a bit because we use it also to validate the entity. You know what I mean? I mean yeah we spam a drive stack, but the drive stack itself actually validates the entity. It helps to validate the entities. Because of that, in itself it’s not really a spam method in my opinion.

Rob:Yeah.

Is It Okay To Be More Aggressive With SEO Battleplan Strategies When Ranking A More Than 5-Year-Old GMB Page?

Bradley: All right. I can already see the support tickets coming in on that one. Thanks Rob. Jay’s up. He says, “Hi guys, maps ranking question. According to us do battle plan, you admonish to go small on embeds and power up links to the IFTTT ring on a brand new site. Do you recommend that pace can be more aggressive at this site in GMB as five plus years old? The market is one of the most competitive your press release strategy is being used and in one of the major five cities in the US. What do you think?” Yeah, absolutely Jay. In my opinion, if it’s an established brand and established site and it’s been around for some time, then yeah at least in my opinion without doing an actual analysis of the property, the general answer is yes, you can be a lot more aggressive with those.

Usually when we’re talking about being really conservative, it’s about newer properties, so stuff that you really have to fly under Google’s radar so to speak, right? You don’t want to raise any red flags. If you got something that’s been established for five years, again without looking at it, I would take it on a case-by-case basis, but the vast majority of them will likely be able to withstand you being a lot more aggressive. Okay. Let’s see, the market is one of the most competitive press release strategies being used and in one of the major five cities in the US, what do you think.

Yeah, and that in my opinion that like that’s one of the things that the press releases is something that I’ve been real aggressive … Well, I say real aggressive but as I mentioned earlier about once every two weeks, I’ll do another press release for even brand new properties. Like I said, I’ve been able to rank into the maps pack for within just three press releases so about six weeks. Sometimes with a little bit more competition, it takes four or five press releases and so it might take me two months or so. If I wanted to be more aggressive, I probably could but I try to typically for newer properties just be a little bit more conservative.

Again with 5-year-old site and Google my business listing, you could likely get away with doing a press release every couple of days or once a week or something like that so four in a month and you’d be able to use those. Find a VA or use something like ScrapeBox and put all your URLs from your press release distribution report in there and figure out which ones have do follow links, and then you could use those to like spam … You could spam those with additional links too because then you allow the press release site to like launder that link juice a bit, right?

That works really well too because a lot of times when you spam a press release and also if you can send some traffic to it, there’s some Fiverr gigs you could use, there’s some other things that you could do. You can end up getting a press releases to rank for your keywords too, so that’s a good strategy.

Should You Use Sub Domains For The Silo Sub Niches Or Should You Just Use A Category Sub Folder?

All right, I believe this is Keith. He says, “Hey guys, quick site structure question. I’m building out an authority site for an affiliate business. I want to add a collection of sub niches and set up silos for them. Question, should I use subdomains for the silo sub-niches or should I just use a category sub-folder?” Okay.

Keith if you’re going to silo collection of sub-niches and set up silos for them, if you’re going to silo a site, I’m not sure why you wouldn’t just silo it on the site, the root domain itself, instead of like having separate WordPress installations, which is what you would have to have if you have them on subdomains or in subdirectory sub-folders like you mentioned. I’m not sure why you would want separate WordPress sites for all of those. Typically a silo means that it’s all within the same domain, right? You’re talking about site structure with categories, pages and child pages and ultimately depending on whether it’s simple silo structure or complex out of the structure.

With the complex method, you’re going to have top-level pages, child pages and in posts, but top-level pages are corresponding with top-level categories and then your child pages correspond with subcategories, and then your posts just fall within those, right? That’s all usually done within just one WordPress installation. I’m not sure why you’re trying to separate those. I mean you could, but to me, that would be a real pain in the ass publishing content. Each time you want to publish content to a different site, that you’d have to log in to a different site, and that’s not a really efficient way to run it.

Not only that, but I’m not sure … I guess with some internal linking, you could link everything to where like you could sculpt how you wanted link equity to flow through the properties. Anyway, but again that’s way more work than I’m willing to do. I just would recommend it you just build the silos within the root domain, mainsite.com.

Chris: Yeah, and actually the way that he has it set up without what he called the sub-domain is perfect. It’s mainsite.com, the sub-niche, and the sub-niche would be the category that he’d be siloing, so that’s how he’d set up. Each sub-niche would be a page as category, and then the sub niche … I mean this is perfect the way it is. You don’t need to go one more level where you would need a sub-domain. Yeah, the first example. Don’t them put all, no folder.

Bradley: Yeah, no folder because that would be a separate WordPress installation and that’s what I’m saying. Let me just pull this up for one moment because this will make it seem a little bit more sense. If you say mainsite.com, what you would typically have is you would have your category and you’d have your sub … If you’re doing complex solid structure, right? You would be subcategory and then lastly post, right? That’s how we go if it’s … If it’s a simple solid structure, it’s just going to be one less level, which would be category post, that’s it. All right. This is all done on one WordPress installation guys and that’s really … I mean it’s so much easier that way.

We only separate by subdomains when we’re trying to separate assets and there’s times to do that and an authority website guys should all be done in one folder or one WordPress installation in my opinion. Okay. Okay, no problem Adam.

How Long Should You Wait When Ordering Links For The VPH Embeds?

Muhammad’s up. Muhammad thanks for being here again buddy, you are a regular for sure. He says, “Hey guys, VPS embed, just finished posting. I read the battle plan and it says to build links to the channel. Should I wait before ordering his links or are the embeds and links separate from each other?” Yeah, they’re separate from each other, but like honestly with YouTube, I don’t care how soon you start building links. Really to me, it makes no difference.

What I recommend doing with that is that you actually build links and embeds around the same time because it makes more sense to do that from like a logical standpoint if you think about it. Why would you get 50 embeds and know backlinks or 50 embeds and then backlinks or backlinks and no embeds, you know what I mean? Just to me, it would be more like a simultaneous thing and so we try to think about it that way. Obviously, also if you can send traffic to those at the same time that you’re building links and doing embeds, that’s an even better signal and perhaps even some social signals, although I don’t know that social signals have much value anymore for SEO.

I haven’t really tested it in quite some time but because I think more about traffic now for that than actual just flat out social signals. Does anybody have a comment for that?

Chris: Yes. As far as social signals, we go back to what we’re calling ART and it starts with activity on the link, right? The A. Yeah, Google doesn’t care about social signals and I think it was that who’s that shithead, John Mueller. He’s the one who said Google doesn’t pay attention to social signals, but it’s a misnomer. It’s like sleight of hand because Google does care about social signals and that it wants to know what’s happening with me. It’s all about links. It’s always been about links. It is about links now. It will be about links into the future. It’s not changing anytime soon. That’s the way Google is structured.

You give Google a signal on that link and call it a social signal, call it activity on the link or call it whatever … I always drop on that phone, call it whatever you want, Google wants to know what’s happening in there, right? That’s why one of our strategies is shortening the links with the Google shortener and so that Google can have direct metrics on what’s happening with that link. You get that activity on that link and really good thing start to happen. We don’t have to call it social signals because John Mueller obviously doesn’t want you to know that this is really important. The important part is what happens to that link in whatever platform it is that we’re talking about.

The platform doesn’t matter, it’s actually the activity. Now the platform is bad, then the signal is bad. If the platforms are good, then the signals are good and Google is going to pay attention. They’re going to pay attention to both, so that’s my take on it.

Bradley: Just to be clear guys, social signals, the reason why like just buying spam social signals typically doesn’t work is because they’re from accounts that create like stuff or share stuff or whatever, but then there’s no activity on that social signal and so that’s why there’s no value there anymore because they don’t provide any traffic and there’s no activity. If it’s a natural social signal, then that post, that share, that like or whatever will propagate or it will draw attention because there’s real fall, there was real engagers with whoever created that signal to begin with, which means there will be activity on that social signal, whether it’s additional traffic or additional comments, likes, shares of that social share itself if that makes sense.

If somebody shares a URL to Facebook and nothing ever happens to that share on Facebook, in other words, there’s no comments, no likes for that share, no engagement on that share, does that share even register? Now I don’t know 100% whether it does or not, but basically it provides no value, so in my opinion it would be ignored, right? Now if that share, if somebody has a lot of friends or a big following or whatever on Facebook and they share a URL, it’s typically going to get a bunch of comments in that post, which is basically funneling link equity from all those other profiles to that social share post, right? Does that make sense, which then transfers ultimately back into the target URL whatever was shared, and so that’s my point.

If you can get second level or second tier engagement on social signals, that’s where they end up having power. Think about it guys, when people engage on a social share, so a first-tier social share, when people engage on that, there will be a level of traffic that comes from that too, and it’s referral traffic from those platforms, which is a great ranking signal. That’s why I’m saying like just buying straight up social signals, it’s typically useless. It’s a waste of money because you’re not getting any engagement on those social signals, no traffic, no referral traffic, and no additional like I said engagement with the actual share posts themselves. All right, so save your money.

What Was Your Experience In Using Mass Blogger and G Site Generator?

All right. Number two is, “Have you had results with mass bloggers in the G site generator. I bought WP blog creator and the other three programs are pretty similar. Do they start to rank for tough terms after a while?” No Mohammed and one thing I’ve mentioned just about every week because the questions come up about these, I totally endorse these products, but I don’t use them to rank those properties. I used them as link networks. There was a question earlier about what is your favorite spamming method for websites. I don’t do a lot of link building on my own, but I am actually doing link building with those Peter Drew products, the mass blog or G site generator, the WP creator. I’m using those and I’m actually working on a couple projects right now with those.

I’m using those to create very, very themed relevant networks. They’re many networks, many blogger networks, many G site networks, and many WordPress.com site networks that are helping me to rank my target URLs, which can be videos, they can be money sites, Google my business listings, press releases. Like drive stacks, you can use those to help boost the Google sites, right? Your Google money site, not the ones that you generate from the Google site generator. If you have a drive stack, it’s going to have one primary Google site, right? That’s basically the pinnacle of the drive stack is the Google site and so like using these little tool or these tools to create many networks to boost that is really, really powerful. All right.

Look if some of those sites rank for keywords like long tail stuff, hey that’s a bonus, that’s great, but that’s not my intention, that’s not what my goal is, right? My goal is to those have those properties help to rank whatever my target URL is. All right.

Do You Change A First Person Keyword When Using It In A Blog?

Number three, “When you have a first person keyboard, do you change it when using in a blog? Take a keyword like how do I create my own website, would you make a title of the blog or how do you make your own website?” I’d play with both of those Mohammad. Honestly, I don’t know because I’d I haven’t done anything like that in quite some time, posted that. I would just test both of them and see.

Something else you can do is when you do a search in Google for those types of queries and take a look at the bolded words in the search results and see if there’s variations in the search results of how people would word that type of a question or that search query that gets answered in the search results and take a look because Google a lot of times make that connection, that the question was posted in first person but it’s been answered in third person and it will show the third person modifiers as bold even though the query was the first person modifiers. Does that makes sense? Because again Google with RankBrain, it knows enough now it knows.

With the semantic web engine, it knows enough about those being related queries, and so just take a look and do a little bit of research on your own, let Google show. I’m fairly certain that it won’t matter, but just do a little bit of research on your own. You should be able to figure that out. All right, moving on.

Best Practices In Optimizing A Website That Is Relying On The Original Content

Brian says, “I’m in the process of optimizing pages on an existing site that I bought. It’s getting about 6000 uniques per month, so I have some good data to work with in search console. I’m starting with the top 10 pages getting traffic. What do you suggest I do to optimize with on-page or off-page SEO? The pages are not well optimized for SEO. They rank purely on their original content. I don’t want to do anything that hurts existing rankings or traffic. Should I take existing search queries to find more related higher competition keywords to rank for and add more related content to the page interlinking? What do you suggest?” Brian, and again I don’t want you guys to think like I’m totally just pitching for Jeffrey Smith, but I’m telling you, his training course, SEO bootcamp is exactly … I mean the answer you need is in that course. A lot of the stuff that you, like remember ranking pages guys are huge for being able to push rankings to other pages too. It’s not even about the backlink profile.

It’s about if you’ve got like pages that are generating traffic, they’re ranking well, and they’re generating traffic, they’re probably generating traffic because they’re ranking well or they’re ranking well because they’re generating traffic. It’s kind of like a cause and effect. It’s a perpetual thing, right? You can put internal links from those to other pages that you’re trying to push as long as they’re relevant. You want to make sure that your siloing, you’re theming, your keyword theming is tight. If you push like I put a link, an internal link from one of those pages that is ranking well and receiving traffic over to something else that may be on the cusp.

For example, if you’ve got a keyword a page on a site that is on page two and you look in search console, and you see that it is getting impressions for the keyword that you’re trying to rank that page for, but the position is such that it’s not receiving a lot of traffic or it’s not getting good positioning in the search results, what you can do is actually link to that page from a related page on the site that is ranking well, that is receiving traffic and give it a boost, right? Again, I wouldn’t recommend just directing link flow as your primary source for ranking other pages.

That’s a great strategy, but you also want to make sure that the pages are optimized well because once again as I mentioned earlier with proper on-page optimization and site structure, you can rank with just a fraction. This is exactly what Jeffrey demonstrates in his training is how he can take pages and rank for fairly like in some cases very competitive terms with absolutely no backlinks because he’s just utilizing pages on a site that are already receiving a lot of traffic or have been optimized well and are ranking well.

Then through the proper on-page and internal linking structure, it ends up ranking the other pages and that’s quite incredible and that’s what I’m saying like building a bunch of links can be a pain in the ass guys because most links are flat-out toxic now and it’s becoming more and more difficult to build valid links that don’t harm your site or that aren’t discounted by Google. In my opinion I think, it’s a skill that should be further developed. I’m not going to lie, I’ve let my on-page SEO knowledge slip over the last many months because I haven’t been doing a lot of it.

It’s very, very refreshing for me to get back into this type of the study, this research and actually implementing as I’m going through it because I’m starting to see it just reminded me of how important on-page really is. Okay. You guys got any comments on that? It was a great question by the way Brian.

Chris: No, I thought that was a great answer.

What Are Your Thoughts On GSA And YouTube?

Bradley: Awesome. “Thoughts on GSA for YouTube.” Sure. Why not? I don’t know because I again we’ve got [Deadia 00:38:30] who knows how to use GSA very, very well and I do send YouTube URLs to him to spam often. Don’t forget to use playlist guys if you’re going to be using spam tools. Make sure that you are not only spamming multiple variations of the YouTube URL, which there are ways that you can get. I mean, what is it? There’s something like 40 some in. It’s probably more now but there was like 40 some versions of YouTube URL so you could track …

Chris: No. There’s way more, way more.

Bradley: Is there?

Chris: Oh yeah.

Bradley: Okay. Well however many there are, if you’re going to be spamming, spam all the variations of the URL that you can as well as putting it into a playlist and grab as many variations of the playlist URL as you can and hit the playlist URL too, even if it’s a single video playlist if that makes sense, right? I mean I’ve heard of people saying that they’ve gotten YouTube videos that have never been like the index but like demoted in their search results because of too much spam, but I don’t know maybe because we’ve got somebody that knows what they’re doing. I’ve never experienced that.

What Would Happen To A Site If We Stop Posting Content?

Lisa says, “What would happen to a site if we stopped posting content?” That depends. Let me let you guys in on a secret here.

For my lead gen sites, I use syndication networks and standard operating procedure. We publish blog posts, always start with three to five blog posts. This is covered in all the different trainings. We always talk about that, always start with three to five posts, and then I continue posting until the site ranks and the maps pack is typically what I’m trying to do for lead gen and for local stuff. Then I usually stop posting and until it starts to slip at which point or if it’s very competitive and then I’ll continue the posting, but I may reduce the frequency of publishing, so that it reduces my expenses. For most of my lead gen stuff guys, I only post to the syndication network and add a blog post to the site’s long enough to get them to rank in the three pack.

Once it ranks, I stop because it’s just an added expense that I don’t need to incur. Now that said, if I’m selling content marketing and SEO services to local businesses, it’s something that you just continue to do over and over and over again because it maintains the rankings, right? It’s generating revenue for your business. I mean it would be silly to tell a business owner, “Yeah, I’m going to do blog posting until it ranks and we’re just going to stop and you can stop paying me by the way. My work is done here. I’m going to go find another client.” That’s silly guys. Oh, I just got another lead coming through quick mail. Awesome. I just heard it.

Yeah, just keep in mind, for your own assets, I would do whatever you need. Do as little work as possible to achieve results. For client work, you put them on a reasonable plan for services that are going to achieve the results and it’s a recurring model, right? You want to keep that recurring model at whatever cost necessary too because honestly if they were to stop paying you because you stopped blogging and two or three months goes by and they start to slip in the rankings, which it’s likely to happen, then they’re going to blame you or they’re going to go find somebody else to restore their rankings or unless … I mean because they’re going to think, “Oh well whatever he did or she did didn’t work well enough, it didn’t stick,” which is why I recommend you just stick with it.

Once you get them ranked, you just keep it going and I’ve had clients ask me is do we really need to keep doing all this and I say, “Yes. Do you want to stay in the position you are because it’s so easy for them to forget when they start generating leads for their business what it was like to not have leads?” You can remind them well, “Yeah, your business has been doing well for the last six months, right? Do you really want to jeopardize or risk that?” I could stop doing what I’m doing and it may stick for three months, it may stick for six months, there’s really no way to tell. I recommend that we continue going because it’s obviously serving you out. Does that make sense? Okay. No other comments, we’ll keep moving. We’ve only got about 15 minutes left guys.

How Do You Find Keywords For Long Tail Traffic And How To Generate Content From It?

RL’s got another one, “How do you go about finding keywords for longtail traffic and then what is the best way to write about it? If we are trying to focus on water heater repair replacement and trying to generate content specifically designed for longtail traffic, it is tough to continue to write fluff around how much does water heater repair replacement cost and three tips to finding good plumber.” You’re right RL. Again, it’s so funny that Jeffery Smith’s SEO boot camp again, it’s got really, really good keyboard research training. A lot of stuff that I hadn’t even really thought about before because usually for like you said in your example, for like local plumber stuff, a lot of the times you’re not really looking for those question type queries.

It’s more about like commercial intent queries that we usually target because we’re what are we ultimately trying to do, generate leads. However, there is something to be said for building the authority and the presence of a site by providing useful information around that industry or industry queries questions, right? What you can do is just go to … It’s a very simple, it’s a tedious process, but it’s a simple process, but just going to Google and using some top-level keywords, like market level keywords without local modifiers, like how much does water heater repair replacement cost, right?

Put that in as a Google search query and then go take a look at like the knowledge graph questions that come up. You might have to play around with variations of the keywords or of the query itself in order to produce those types of questions. If you look at the questions that show up in those like accordion menus basically right within the search results, those are like knowledge graph questions, you can get some really good ideas there as well as pay attention to all the related search terms at the bottom of the page. The Google search result page, look at the related search.

You’ll a lot of times find other types of questions that could be answered and each one of those questions guys … Then drilling each one of those results. In other words, when you collect a question from the knowledge graph, go open another tab, go to Google and put that question in and see what else returns, and then scrape that page, pull out any relevant questions or queries from that page as well. The same thing with the related searches at the bottom, go drill in each one of those.

Then what you can do is you can compile similar questions into longer form blog posts, so that you have one piece of content, one post or one page that can rank from multiple queries guys, and there’s actually ways to get those queries to pop into search results as knowledge panels or basically knowledge panels, what they call position zero Serps. That’s a great way to do it, and also don’t forget, use Power Suggest Pro after you’ve collected all those terms and in use trends, so you can go … Trends a lot of times isn’t going to show you data on like long more complex queries like longer like questions and stuff, but you can get ideas for your seed terms from trends.

Then you can drill into those seed terms and start looking for those types of questions, then you collect all those queries and questions, put them into a notepad, Fowler or spreadsheet or whatever, then go drill in each one of those, collect more. Then once you’ve got this comprehensive list, you can go into something like Power Suggest Pro, which is what we always recommend and drill into those terms even further. The next thing you know, you’ll have are just a huge pile of keywords and search queries and really complex stuff that you can start to organize in a logical fashion and create some like cornerstone content essentially on your site. Even as blog post guys, it’s a great way to get a lot of traction very quickly.

Okay. Great question though, another one from URL. Anybody have comments on that before I move on?

Chris: No, I thought that was perfect.

Bradley: Okay. Again, just the last couple days, I’ve learned a lot about this and seen some real reason … The site that I’m applying all these techniques on is for a national based site, and so you have to get into that level of SEO optimization. Now I’m still used to doing local and usually most of my local sites are like city specific. They don’t usually have much like larger service areas where I have to do real complex silo structuring because usually when I’m targeting multiple cities, I create multiple physical locations and I use separate subdomains for each city, so each individual site build is really only optimized for one city, which makes it so much easier.

When you get into doing like national SEO or service area SEO but it’s a large service area and you do it all from one location or one website, that’s where it starts to get more complex and these content stacking strategies and proper structure and proper on-page optimization becomes so much more important, right? That’s why I’m saying like these are just some amazing information can help with that kind of stuff.

Do You Still Recommend Using High Quality Spun Articles For SEO?

Al’s up, “Hey guys, thanks for all you do. I’ll plus on that.” I’ll plus on this one too by the way RL. “While back you suggested a content provider for high quality spawn articles, do you still recommend them?” Yes. I don’t think there’s spun though. Keith Goodwin, he was just asking a question earlier.

He’s got the best high quality spun articles and God, this is really, really bad. What is … Superspunarticles.com. Let’s go there go for a second, and then I’m going to share the other provider too. Superspunarticle.com. Keith if this isn’t you, please reach out to me and tell me because I’m … Yeah, this should be it. This should …

Adam: No, that’s him, that’s him.

Bradley: That’s Keith. Okay. Yeah. If you’re looking for Super Spun Articles, I would recommend going to Keith. I haven’t done a whole lot of spam work where I’ve needed these and quite some time but when I did a couple years ago, he was my go-to guy. There’s no doubt and I trusted multiple services, and he was the best hands down. I endorsed his Super Spun article service without a doubt. As far as individual content, I’ve been using this a lot recently because my primary writer has been really backed up with other work. Let’s see. I probably had it. There we go. Natashanixon.com, so I’ll grab both of these URLs and paste them on the page.

For her, let me show you. I’ll show you which service specifically I use for web page content because I’ve been using her recently a lot or I say her. Natasha Nixon, that website, I’ve been using that a lot for content. Under the select service, I select authority content. That’s for web page content, right. If you’re doing content for link building, again if you need something spun, go here. If you’re using it for a money site content, you want to select authority content, and I think it comes out to be about eight cents per word. Oops. Yeah, it’s about eight cents per word, right? $80 for a 1000 word article, and so I usually buy the 1500 or 2000 word articles for web page content. That’s typically what I pay for. Even 2000 words, I means 160 bucks but it’s good content.

I’ve really only had to have a couple of edits made and I’ve bought a few dozen articles from her now or from this website I should say. Okay, check it out. Good question though. We’re almost out of time guys. We’re going to run through a few more.

What Is The Main Difference Between Mailshaker & Quick Mail.io?

Up here it says, “What’s the main difference between MailShaker and QuickMail.io? Landed up with this tool. Is this similar to cognitive SEO, the tools shown for ranking articles with great content?” I haven’t used ab service for that guys. To be honest, I don’t know. I know we had that cognitive SEO webinar with Raz Vaughn yesterday. I think it was yesterday, maybe was Monday, whatever.

Actually it was yesterday morning, and we just got accessed for testing purposes and I’m actually going to be using this same tool, the content assistant tool part of the cognitive SEO’s app or applications suite of tools. I’m going to be using that in conjunction with the on-page training that I’m taking from Jeffery Smith and the SEO bootcamp. I’m going to be combining those two. I’m going to be using all the structure and internal link building and on-page optimization tips from the SEO bootcamp training for this authority site that’s a national based site, and then I’m also going to be using the cognitive SEO and content helper tool to help to optimize the content based upon the data that that provides.

Again, this is stuff that well it’ll be shared in a mastermind. It’s likely not going to be shared outside of the mastermind, but yeah because I’m really looking to use both of those tools if that makes sense so I don’t know about ABS tool. AB usually produces good products though. I’m not going to lie, so if that’s what you got, use it. All right. Okay. This post is from [Anwar 00:51:41]. He is our other semantic mastery approved phone verified account creator. There’s two of them that we endorse, right? Guys, it’s just a pain in the ass to create phone verified accounts. There are often issues even with pre-purchased ones, but these are two providers that have taken care of us, right?

There’s the bulk PVA, we’ve talked about him multiple times and then this is the other one, this is Anwar. There’s his Skype ID. I gave him permission to post this. That does not give other people permission to post promotional stuff on our pages. If you want to, you could always reach out to us and ask for permission and in this particular case, I gave him permission. By the way, his website is this year. He’s got his Skype address there, reach out to him, and you can also go here. Again, he’s one of two providers that we endorse, right.

Marco: Just so people know, I’m always on the lookout for people spamming our stuff and I almost did knew Kim.

Bradley: Yeah.

Marco: I asked you just in case because I wasn’t sure, but I am always on the lookout for people. Let this be your only warning. If you spam our groups, any of our free groups with garbage, I will ban you, point-blank.

Bradley: Yup, drop the fucking hammer.

Marco: That’s it.

Bradley: It’s awesome. Wayne Clayton, one of our longtime mastermind members, he’s an attack dog too because he’ll throw the ban hammer real quick when he thinks somebody spamming, so that’s awesome. All right.

Any Advice On How To Deal With A Negative SEO Attack?

Steve says, “Can I ask a question. I’m going through a negative SEO attack, any advice.” Marco, what’s your advice on that? Muted?

Marco: Yeah, sorry I was muted. Jason Quinlan just had a negative SEO attack. I mean is it a bot attack? What is it? I mean there’s a lot of things that you can do to ban the box if you get your traffic from whatever it is, right? If it’s mainly from Google, Bing, and social media, then you only allow those bots on your website. Now the problem is that people will change the user agent that you block and so that you don’t have those user agents blocked. The way we do it is a lot different than most people, but I mean it’s a bot attack could be so many things. Is it the server, is it the website, what is it that they’re attacking, so that we can know what the advice could possibly be.

Bradley: Yeah. Because if it’s just a negative link attack, I’ve had a couple clients that have experienced that and it’s been a pain in the ass. I don’t know of a more efficient way to do it, but what I will do is just go and periodically depending on how aggressive the spammer is and create disavow files. I do backlink analysis, pull a report. I’ll take all the toxic links and throw them into a disavow file, submit to the search console, and then go have all those links that were in the disavow file crawled. Essentially, I just sent them through multiple indexers so that Google goes and crawls those URLs and knows to disavow them because it just cross references what’s been submitted when it goes and recalls the link.

I’ve been successful at keeping negative SEO s from producing much of a penalty at all by doing that, but it’s ongoing and it’s pain in the ass. If you got somebody that is persistent enough, then that might not be a viable solution, right? It’s not very efficient regardless, but that’s how I’ve done it in a few cases just a handful of cases that I’ve experienced that in my career.

Marco: The way we do it … I mean to start with this is of course a drive stack because the drive stack will withstand just about anything. It will filter just about anything, but then see again we have to know because you could actually take the pages that are being spammed, filter them through drive, push them back to the website, and they’ll actually filter out all the garbage, and I’ll give you nothing but love back. You really have to know what you’re doing. I don’t know how much more advice we can give you on this forum since it’s free, but there’s tons of things that you can do.

Any SEO Advice In Using Semantic Mastery Products And Services For An Election Campaign?

Bradley: Yeah. Let’s see. “Any advice on how to use semantic mastery and your other services to rank for a candidate in an upcoming election.” Unfortunately, I can’t give you any advice on that. I’ve never done anything for that. I’ve thought about trying to do that in the past. Within my own local town, there was potential there for me to do some marketing work for them. I ultimately declined because I wasn’t sure how to really approach that, so I didn’t want to take it on and promise results without having experience and knowing like with some level of confidence that I could produce the results. I don’t really know. I don’t know about ranking.

I would think for election type stuff, I would go with mainly all paid traffic, and the only reason I say that is because usually it’s just a temporary thing, right? It’s only for however long the campaign lasts and then once the campaigns over, it’s done and so I wouldn’t want to put a shit ton of work in the SEO for weeks or months in advance just for it to be like something that ends very abruptly when the elections over. Personally, I would go to something that you can scale and get instant results or instantly basically and that would be PDC. That’s my best advice, but again I’ve not done it, so I really have limited experience there.

Marco: Yeah. Pay-per-click into social media.

Bradley: Yeah.

Marco: Right. I think that will lead me …

Bradley: Yeah, using in social media and you paid posts on social media.

Marco: Yup.

Bradley: Okay. Dominic, probably going to be the last question. Well he says, “This is a comment. Silos can be done with just plugins simple work complex.” Yes, they can and that’s what I love about it. Well especially the framework, the SEO design framework, again there’s a bit of a learning curve with that theme or that framework. There’s no doubt but it’s very, very powerful and it’s worth learning how to use. That’s going to be pretty much my go-to framework for WordPress sites going forward is that. “On the G sites, are you building multi-page sites?” Yes Dominic, actually I am. I’m doing the multi-page sites, so I’m building one site at a time with multiple pages with the G sites builder.

Then what I do is I just build multiple multi-page sites and I use those to create those little link networks. Essentially what I’ll do is I will take a keyword theme, so think about taking one silo from your money site and creating a Google site on a page Google site that has its targets all your supporting article, your supporting keywords for that silo, right? Each page on the Google site is another keyword that stacks to make that overall keyword theme, that keyword cluster. Each individual Google site is its own keyword cluster and I use those to actually create massive relevancy for each one of those Google sites that then I pass back to whatever my target URLs are.

Okay. Again guys, when I get these projects done that I’ve been using these tools for, I’m going to do a case study like that it’s obviously going to be to promote his tools as well, but I’m going to share what I’m doing with these tools and how to get results with them at least how I’m doing it. Okay, so just keep that in mind. All right, cool. Looks like we’re just about finished up. Got almost all of them. We missed one Dominic. Sorry about that buddy, but we’re at the 5 o'clock mark, so we’re going to wrap it up. Great questions today guys. I enjoyed it. Thanks Marco, thanks Rob for hanging out.

Marco: All right man. Bye everyone.

Rob:Yeah, have a good one man.

Bradley: Thanks Rob. Mastermind members, we do have a mastermind webinar tomorrow, so we’ll see you all then. Thanks guys.

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 158 published first on your-t1-blog-url