#including engineers who will create data and those who reviews data

[mostlysignssomeportents]

Red Lobster was killed by private equity, not Endless Shrimp

For the rest of May, my bestselling solarpunk utopian novel THE LOST CAUSE (2023) is available as a $2.99, DRM-free ebook!

A decade ago, a hedge fund had an improbable viral comedy hit: a 294-page slide deck explaining why Olive Garden was going out of business, blaming the failure on too many breadsticks and insufficiently salted pasta-water:

https://www.sec.gov/Archives/edgar/data/940944/000092189514002031/ex991dfan14a06297125_091114.pdf

Everyone loved this story. As David Dayen wrote for Salon, it let readers "mock that silly chain restaurant they remember from their childhoods in the suburbs" and laugh at "the silly hedge fund that took the time to write the world’s worst review":

https://www.salon.com/2014/09/17/the_real_olive_garden_scandal_why_greedy_hedge_funders_suddenly_care_so_much_about_breadsticks/

But – as Dayen wrote at the time, the hedge fund that produced that slide deck, Starboard Value, was not motivated by dissatisfaction with bread-sticks. They were "activist investors" (finspeak for "rapacious assholes") with a giant stake in Darden Restaurants, Olive Garden's parent company. They wanted Darden to liquidate all of Olive Garden's real-estate holdings and declare a one-off dividend that would net investors a billion dollars, while literally yanking the floor out from beneath Olive Garden, converting it from owner to tenant, subject to rent-shocks and other nasty surprises.

They wanted to asset-strip the company, in other words ("asset strip" is what they call it in hedge-fund land; the mafia calls it a "bust-out," famous to anyone who watched the twenty-third episode of The Sopranos):

https://en.wikipedia.org/wiki/Bust_Out

Starboard didn't have enough money to force the sale, but they had recently engineered the CEO's ouster. The giant slide-deck making fun of Olive Garden's food was just a PR campaign to help it sell the bust-out by creating a narrative that they were being activists* to save this badly managed disaster of a restaurant chain.

*assholes

Starboard was bent on eviscerating Darden like a couple of entrail-maddened dogs in an elk carcass:

https://web.archive.org/web/20051220005944/http://alumni.media.mit.edu/~solan/dogsinelk/

They had forced Darden to sell off another of its holdings, Red Lobster, to a hedge-fund called Golden Gate Capital. Golden Gate flogged all of Red Lobster's real estate holdings for $2.1 billion the same day, then pissed it all away on dividends to its shareholders, including Starboard. The new landlords, a Real Estate Investment Trust, proceeded to charge so much for rent on those buildings Red Lobster just flogged that the company's net earnings immediately dropped by half.

Dayen ends his piece with these prophetic words:

Olive Garden and Red Lobster may not be destinations for hipster Internet journalists, and they have seen revenue declines amid stagnant middle-class wages and increased competition. But they are still profitable businesses. Thousands of Americans work there. Why should they be bled dry by predatory investors in the name of “shareholder value”? What of the value of worker productivity instead of the financial engineers?

Flash forward a decade. Today, Dayen is editor-in-chief of The American Prospect, one of the best sources of news about private equity looting in the world. Writing for the Prospect, Luke Goldstein picks up Dayen's story, ten years on:

https://prospect.org/economy/2024-05-22-raiding-red-lobster/

It's not pretty. Ten years of being bled out on rents and flipped from one hedge fund to another has killed Red Lobster. It just shuttered 50 restaurants and declared Chapter 11 bankruptcy. Ten years hasn't changed much; the same kind of snark that was deployed at the news of Olive Garden's imminent demise is now being hurled at Red Lobster.

Instead of dunking on free bread-sticks, Red Lobster's grave-dancers are jeering at "Endless Shrimp," a promotional deal that works exactly how it sounds like it would work. Endless Shrimp cost the chain $11m.

Which raises a question: why did Red Lobster make this money-losing offer? Are they just good-hearted slobs? Can't they do math?

Or, you know, was it another hedge-fund, bust-out scam?

Here's a hint. The supplier who provided Red Lobster with all that shrimp is Thai Union. Thai Union also owns Red Lobster. They bought the chain from Golden Gate Capital, last seen in 2014, holding a flash-sale on all of Red Lobster's buildings, pocketing billions, and cutting Red Lobster's earnings in half.

Red Lobster rose to success – 700 restaurants nationwide at its peak – by combining no-frills dining with powerful buying power, which it used to force discounts from seafood suppliers. In response, the seafood industry consolidated through a wave of mergers, turning into a cozy cartel that could resist the buyer power of Red Lobster and other major customers.

This was facilitated by conservation efforts that limited the total volume of biomass that fishers were allowed to extract, and allocated quotas to existing companies and individual fishermen. The costs of complying with this "catch management" system were high, punishingly so for small independents, bearably so for large conglomerates.

Competition from overseas fisheries drove consolidation further, as countries in the global south were blocked from implementing their own conservation efforts. US fisheries merged further, seeking economies of scale that would let them compete, largely by shafting fishermen and other suppliers. Today's Alaskan crab fishery is dominated by a four-company cartel; in the Pacific Northwest, most fish goes through a single intermediary, Pacific Seafood.

These dominant actors entered into illegal collusive arrangements with one another to rig their markets and further immiserate their suppliers, who filed antitrust suits accusing the companies of operating a monopsony (a market with a powerful buyer, akin to a monopoly, which is a market with a powerful seller):

https://www.classaction.org/news/pacific-seafood-under-fire-for-allegedly-fixing-prices-paid-to-dungeness-crabbers-in-pacific-northwest

Golden Gate bought Red Lobster in the midst of these fish wars, promising to right its ship. As Goldstein points out, that's the same promise they made when they bought Payless shoes, just before they destroyed the company and flogged it off to Alden Capital, the hedge fund that bought and destroyed dozens of America's most beloved newspapers:

https://pluralistic.net/2021/10/16/sociopathic-monsters/#all-the-news-thats-fit-to-print

Under Golden Gate's management, Red Lobster saw its staffing levels slashed, so diners endured longer wait times to be seated and served. Then, in 2020, they sold the company to Thai Union, the company's largest supplier (a transaction Goldstein likens to a Walmart buyout of Procter and Gamble).

Thai Union continued to bleed Red Lobster, imposing more cuts and loading it up with more debts financed by yet another private equity giant, Fortress Investment Group. That brings us to today, with Thai Union having moved a gigantic amount of its own product through a failing, debt-loaded subsidiary, even as it lobbies for deregulation of American fisheries, which would let it and its lobbying partners drain American waters of the last of its depleted fish stocks.

Dayen's 2020 must-read book Monopolized describes the way that monopolies proliferate, using the US health care industry as a case-study:

https://pluralistic.net/2021/01/29/fractal-bullshit/#dayenu

After deregulation allowed the pharma sector to consolidate, it acquired pricing power of hospitals, who found themselves gouged to the edge of bankruptcy on drug prices. Hospitals then merged into regional monopolies, which allowed them to resist pharma pricing power – and gouge health insurance companies, who saw the price of routine care explode. So the insurance companies gobbled each other up, too, leaving most of us with two or fewer choices for health insurance – even as insurance prices skyrocketed, and our benefits shrank.

Today, Americans pay more for worse healthcare, which is delivered by health workers who get paid less and work under worse conditions. That's because, lacking a regulator to consolidate patients' interests, and strong unions to consolidate workers' interests, patients and workers are easy pickings for those consolidated links in the health supply-chain.

That's a pretty good model for understanding what's happened to Red Lobster: monopoly power and monopsony power begat more monopolies and monoposonies in the supply chain. Everything that hasn't consolidated is defenseless: diners, restaurant workers, fishermen, and the environment. We're all fucked.

Decent, no-frills family restaurant are good. Great, even. I'm not the world's greatest fan of chain restaurants, but I'm also comfortably middle-class and not struggling to afford to give my family a nice night out at a place with good food, friendly staff and reasonable prices. These places are easy pickings for looters because the people who patronize them have little power in our society – and because those of us with more power are easily tricked into sneering at these places' failures as a kind of comeuppance that's all that's due to tacky joints that serve the working class.

If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:

https://pluralistic.net/2024/05/23/spineless/#invertebrates

[rjzimmerman]

Excerpt from this story from Canary Media:

Three days before President Trump took office, an undersea-cable company abandoned plans to build a plant that would employ up to 350 people in Somerset, Massachusetts. Media outlets were quick to spotlight the loss as a specter of what’s to come for the offshore wind industry that Trump put on ice with the stroke of a pen last week.

It’s a reminder that Trump’s attempts to kill the offshore wind industry threaten not just the decarbonization plans of a few states, but job opportunities for a wide array of Americans. In fact, over 64% of the offshore wind manufacturing and supply-chain investments made or announced are in Republican congressional districts, according to data from industry group Oceantic Network.

The 64% statistic describes mostly private investment into offshore wind but also includes some public investment, including money flowing in from the Inflation Reduction Act, the Biden administration’s cornerstone climate law and a favorite target of Trump. In total, $3.4 billion has either been invested in or pledged to Republican districts to build a domestic offshore wind supply chain.

“Who’s benefiting? It’s the entire United States,” said Liz Burdock, president and CEO of the group, which previously went by the name Business Network for Offshore Wind.

But Trump last week signed an executive order that paused the approval of leases, permits, and loans for both offshore and onshore wind energy pending a federal review. The freeze will likely impact projects in earlier stages of development while the nine commercial-scale offshore wind projects that already have federal permits in hand appear safe.

It could also ripple throughout the emerging U.S. offshore wind supply chain. Developers have signed nearly 2,000 supply-chain contracts with manufacturing firms in 40 states, including some that are hundreds of miles from a coastline, like Ohio and Wisconsin.

For example, said Burdock, Italian shipbuilding firm Fincantieri is building customized offshore vessels in Sturgeon Bay, Wisconsin, which is part of a Republican congressional district. And in Houston, Texas — which she called the ​“engine” of offshore wind manufacturing — multiple companies are adapting technologies used for the region’s offshore oil operations to accommodate offshore wind.

America currently has 73 gigawatts of offshore wind capacity in various stages of development, according to the latest data collected by the American Clean Power Association. Before Trump returned to office, the industry group estimated that offshore wind would support 56,000 jobs by 2030. About a third of those would be operation and maintenance jobs while the vast majority would be direct construction jobs, at least in these early years of the sector.

Only one commercial-scale U.S. offshore wind project is in operation today, but at least five more are under construction, all off the coastlines of Northeastern states.

In addition to the money flowing to manufacturing projects to support these installations, Oceantic reports that offshore wind has spurred $1.8 billion worth of direct investments into updating 21 shipyards and across 12 states, like the St. John’s Ship Building shipyard in Palatka, Florida, which sits in a district that’s been represented by a Republican since 1989.

Thousands of workers are also helping to update 25 ports across the East, West and Gulf coasts that will store massive wind components and safely load them onto vessels that can then carry them miles out to sea for installation. Oceantic reports that a recent revitalization project at a Connecticut port created 400 construction jobs and sourced components from Texas.

[websitemachen]

SECRETS OF MONETIZING WEBSITES AND GENERATING REVENUE FROM WEBSITES USING AFFILIATE OFFERS AND ADSENSE

Welcome, everyone! Today, we're diving into the world of affiliate marketing and exploring how to effectively create an informational website that can turn your passion for writing into a profitable venture using the https://website.fm platform. 

The Concept of Affiliate Marketing Let’s start with the basics. Affiliate marketing is a performance-based business model where you earn a commission by promoting other people's or companies' products. It’s a fantastic way to generate income online, but to do it successfully, you need a strategy.

Understanding Long Tail Keywords

Now, one of the most effective strategies in affiliate marketing is focusing on long tail keywords. Long tail keywords are phrases that are more specific and usually longer than the more commonly searched for terms. For example, instead of targeting "running shoes," you might aim for "best running shoes for flat feet."

Why long tail keywords? They tend to have lower competition, making it easier to rank on search engines. Plus, they often attract users who are further along in the buying process, meaning they’re more likely to convert into sales.

Building Your Informational Website So, how do you build an effective informational website? First, you need to choose a niche that you’re passionate about and that has potential for affiliate marketing. Think about your interests and expertise—this will make content creation much easier and more enjoyable.

Once you've selected your niche, it's time to create content that targets those long tail keywords. Start by doing keyword research using tools like Google Keyword Planner, SEMrush, or Ahrefs. Look for keywords that have good search volume but low competition.

Crafting High-Quality Content Next, focus on crafting high-quality, informative content that genuinely helps your audience. Write blog posts, guides, and how-tos that answer common questions related to your niche. For instance, if your site is about running shoes, create content about how to choose the right running shoes, the best brands for different foot types, or reviews of specific models.

Remember, the key is to provide value. The more useful your content is, the more likely visitors will trust your recommendations and click on your affiliate links.

Integrating Affiliate Banners Now, let’s talk about integrating affiliate banners into your website. Choose relevant WEBSITE MONETIZATION that align with your niche and the content you’re creating. For example, if you’re writing about running shoes, you might want to partner with athletic brands or retailers.

Place affiliate banners strategically within your content. You can include them at the beginning, middle, or end of your blog posts. Just be sure they don’t disrupt the flow of your content. You want your readers to feel like they are discovering valuable information, not being bombarded with ads.

 Promoting Your Website Once your site is up and running, it’s essential to promote it. Utilize social media platforms, engage with online communities related to your niche, and consider guest posting on other blogs. Building backlinks to your site can significantly boost your SEO, helping you rank higher in search results.

Analyzing and Optimizing As you start to drive traffic to your website, don’t forget to analyze your performance. Use tools like Google Analytics to track your visitors, see which content is performing well, and which affiliate links are getting clicked. This data is invaluable for optimizing your strategy and enhancing your future content.

Automated High Speed Solutions to Save Time and Money

The fastest and most effective way to create large information based websites, pre-embedded with your affiliate offers, adsense and other banner codes is http://website.fm .

Conclusion In conclusion, affiliate marketing through informational websites is a powerful way to earn income online. By focusing on long tail keywords, creating high-quality content, and strategically placing affiliate banners, you can build a successful affiliate marketing business. It requires patience and effort, but with the right approach, the rewards can be substantial.

Thank you for joining me today! I hope you feel inspired to embark on your affiliate marketing journey. Remember, success comes to those who are willing to learn and adapt. Happy marketing!

[plumbing-lead-generation-agency]

Plumbing Lead Generation Agency: Unlocking the Flow of Customers for Your Business

In today's competitive marketplace, plumbing businesses face the challenge of attracting new customers while managing their day-to-day operations. This is where a Plumbing Lead Generation Agency can make a significant difference. With tailored strategies and proven methods, these agencies help plumbing companies generate high-quality leads, boosting their revenue and business growth.

What Is a Plumbing Lead Generation Agency?

A Plumbing Lead Generation Agency specializes in creating and implementing marketing strategies to attract potential customers for plumbing businesses. These agencies focus on identifying the target audience, crafting compelling campaigns, and optimizing lead conversion processes to ensure steady business growth.

Why Do Plumbers Need Lead Generation Services?

Increased Competition: The plumbing industry is highly competitive. To stand out, plumbers need to connect with the right audience at the right time.

Time-Saving: By outsourcing lead generation, plumbers can focus on their core services while professionals handle the marketing efforts.

Cost-Effective: Lead generation services provide a better return on investment (ROI) compared to traditional advertising methods.

Targeted Marketing: These agencies use data-driven techniques to attract customers who are actively searching for plumbing services.

How Do Plumbing Lead Generation Agencies Work?

Understanding Your Business: The agency starts by learning about your plumbing business, including your services, target market, and goals.

Website Optimization: A well-optimized website is crucial for converting visitors into leads. The agency ensures your website is user-friendly, fast, and optimized for search engines.

Search Engine Optimization (SEO): By targeting local keywords like "plumber near me" or "emergency plumbing services," the agency helps your business rank higher in search engine results, driving organic traffic.

Pay-Per-Click Advertising (PPC): With PPC campaigns, your business appears at the top of search results, attracting immediate attention from potential customers.

Social Media Marketing: Social media platforms are powerful tools for engaging with potential customers and showcasing your expertise.

Email Marketing Campaigns: By reaching out to potential and existing customers with valuable content, promotions, and reminders, email campaigns help retain and attract leads.

Lead Nurturing: The agency doesn’t stop at generating leads. They also focus on nurturing those leads to convert them into loyal customers.

Benefits of Hiring a Plumbing Lead Generation Agency

Consistent Flow of Leads: Ensures a steady stream of potential customers for your business.

Improved Conversion Rates: High-quality leads mean better chances of turning inquiries into paying customers.

Enhanced Online Presence: By leveraging SEO and PPC, your business becomes more visible online.

Expertise and Experience: These agencies have the tools and knowledge to craft effective marketing campaigns.

Scalable Solutions: Whether you’re a small business or a large company, lead generation strategies can be tailored to fit your needs.

Choosing the Right Plumbing Lead Generation Agency

When selecting a Plumbing Lead Generation Agency, consider the following factors:

Industry Experience: Look for agencies that specialize in plumbing or similar industries.

Proven Track Record: Check client testimonials, case studies, and reviews to gauge their success.

Customized Solutions: Ensure the agency offers tailored strategies to meet your unique business goals.

Transparent Pricing: Understand the costs involved and what services are included.

Customer Support: Choose an agency that provides excellent communication and ongoing support.

Conclusion

A Plumbing Lead Generation Agency can be the key to unlocking new opportunities and driving growth for your plumbing business. By leveraging targeted marketing strategies, these agencies help you attract and retain customers, ensuring long-term success in a competitive industry. Whether you’re looking to expand your client base or enhance your online presence, investing in lead generation services is a step in the right direction.

Are you ready to let your business flow with new customers? Partner with a trusted Plumbing Lead Generation Agency today!

[alaledigitalworld]

GetResponse the best email marketing software. Review: Features, Pros, and How It Stands Out

GetResponse is a comprehensive marketing automation platform that caters to businesses looking to streamline their marketing efforts. Known for its email marketing tools, GetResponse also offers a suite of other features that help businesses attract, engage, and convert customers. Here’s a detailed look at the features GetResponse offers and what sets it apart from competitors.

Minding Blowing Features:

1. Email Marketing

Drag-and-Drop Email Editor: GetResponse’s email editor allows users to create professional-looking emails without any coding knowledge. With a simple drag-and-drop interface, users can customize email templates to match their brand’s look and feel.

Personalized Email Content: Dynamic content features enable users to personalize emails for each recipient, boosting engagement rates and customer satisfaction.

Automation Features: With GetResponse’s automation tools, users can create workflows to automatically send emails based on triggers such as subscriber actions or specific dates.

2. Marketing Automation

Workflow Builder: This visual editor allows users to design workflows that automate repetitive tasks. For example, businesses can set up automated welcome emails, cart abandonment emails, or re-engagement campaigns.

Behavior Tracking: GetResponse’s automation system can track user actions and segment contacts based on behaviors, like which links they click or how long they spend on a landing page.

Lead Scoring: This feature helps businesses identify potential customers by assigning scores based on engagement, making it easier to target the most interested leads.

3. Landing Pages and Conversion Funnels

Landing Page Builder: With a library of customizable templates, the landing page builder makes it easy to create effective, high-converting pages. It includes features like split testing and SEO optimization to help improve performance.

Conversion Funnels: GetResponse offers pre-designed sales funnels that guide leads through each stage of the buyer’s journey, from lead capture to purchase. It’s a valuable tool for e-commerce businesses looking to maximize conversions.

Webinar Funnels: This feature is ideal for businesses that rely on webinars for lead generation. The webinar funnel helps users set up registration pages, send reminders, and automate follow-ups, making the entire process seamless.

4. Webinars

Built-In Webinar Tool: GetResponse is one of the few platforms that includes webinars as part of its marketing toolkit. Users can host live webinars, share files, and engage attendees with polls and Q&A sessions.

Webinar Analytics: After each session, GetResponse provides detailed analytics that help businesses understand engagement levels, attendee drop-off rates, and overall webinar success.

Follow-Up Automation: Automatically follow up with webinar attendees based on their participation. For example, you could send a thank-you email to those who attended and an on-demand recording link to those who missed it.

5. E-Commerce Features

Product Recommendation Engine: GetResponse integrates with e-commerce platforms to help businesses recommend products to customers based on past purchases.

Abandoned Cart Recovery: This feature allows businesses to reach out to customers who abandoned their carts, helping to recover potentially lost sales.

Integrated Payment Gateways: Users can set up product pages and directly integrate payment options, making it easy to sell products or services directly through GetResponse.

6. Advanced Analytics and Reporting

Email Analytics: GetResponse’s email analytics provide in-depth data on open rates, click-through rates, and bounce rates. Users can use this data to fine-tune their campaigns.

Conversion Funnel Analytics: Users can track every stage of their sales funnels to understand where leads drop off and make adjustments to improve conversion rates.

Customizable Reports: The platform offers customizable reports for different metrics, enabling businesses to get insights tailored to their specific goals.

Pros of Using GetResponse

All-in-One Platform: GetResponse offers a full suite of marketing tools, from email marketing to webinars and sales funnels, so users don’t have to juggle multiple tools.

User-Friendly Interface: Even for beginners, GetResponse’s interface is intuitive and easy to navigate.

Webinar Hosting: With built-in webinar capabilities, GetResponse stands out among other email marketing platforms, making it ideal for educational content, product demos, and more.

Advanced Segmentation and Targeting: The platform offers robust segmentation and automation tools, allowing for highly personalized and targeted marketing campaigns.

Excellent Customer Support: GetResponse is known for providing reliable customer support through live chat, email, and extensive online resources.

Cons of Using GetResponse

Pricing: Compared to some email-only platforms, GetResponse can be pricier due to its comprehensive feature set.

Complexity for Basic Users: For those who only need basic email marketing, GetResponse’s extensive features may feel overwhelming.

Learning Curve for Automation: While powerful, the automation builder can take some time to learn and optimize fully.

Who Should Use GetResponse?

GetResponse is ideal for:

Small to Medium Businesses: With its range of features, GetResponse is suitable for businesses looking to streamline and automate various aspects of their marketing efforts.

E-Commerce Businesses: With its e-commerce tools, abandoned cart recovery, and product recommendation engine, GetResponse provides essential features for online stores.

Content Creators and Educators: The built-in webinar tool makes it perfect for educators, coaches, and content creators who need to host virtual sessions and automate follow-ups.

Digital Marketers: GetResponse’s advanced segmentation and automation make it a valuable tool for digital marketers running multi-channel campaigns.

Conclusion: Is GetResponse Worth It?

For businesses looking for an all-in-one marketing solution that includes email marketing, automation, webinars, and e-commerce support, GetResponse is a strong contender. While it may have a learning curve, particularly in automation, its depth of features allows businesses to centralize their marketing activities in a single platform. Though slightly pricier than simpler email tools, its versatility and powerful capabilities justify the investment for businesses that need a comprehensive marketing solution.

[mariacallous]

When Russian troops seized control of the Chernobyl nuclear power plant last year, following the invasion of Ukraine, President Volodymyr Zelensky called it “a declaration of war” against Europe. Others warned that Russia’s reckless seizure of the plant could trigger a nuclear disaster to rival Chernobyl’s 1986 radiological accident.

Their fears seemed well-founded when, on the night of the invasion, sensors began reporting sudden spikes in radiation levels in the Chernobyl Exclusion Zone (CEZ)—a 1,000-square-mile forested zone around the plant where radioactive soil from the 1986 disaster had settled.

Forty-two sensors recorded spikes that night and the next morning—some at levels hundreds of times higher than normal. The State Nuclear Regulatory Inspectorate of Ukraine (SNRIU) eased concerns that nuclear material had leaked from the plant, however, when it said the spikes were likely due to “resuspension” of radioactive soil stirred up by Russian military vehicles—an explanation widely accepted by many nuclear experts and the media.

But a group of environmental radiation experts disputes this conclusion. In a paper published in June by the Journal of Environmental Radioactivity, they detail why there’s no way soil resuspension could have caused the spikes and speculate that interference from an electronic warfare weapon was behind the surge instead.

Now, in what is becoming a deepening mystery, noted cybersecurity researcher Ruben Santamarta says he believes something else was the cause—data manipulation, possibly through a cyberattack.

Based on patterns he found in the spikes—batches of sensors geographically distant from one another recorded spikes at the exact same moment, while sensors closer to them recorded no elevation—he thinks a remote hacker or someone with direct access to the server processing the data manipulated the numbers.

After an extensive review of the data and other materials, Santamarta says he finds it hard to believe the explanation about soil resuspension was ever considered plausible. And he is surprised that authorities never bothered to examine the data for patterns or, if they did, kept that information from the public. He thinks those patterns discount theories about interference from electronic weapons, and he plans to present his findings at the BlackHat security conference in Las Vegas next week.

“I have collected a significant amount of evidence by different means, including OSINT [open source intelligence], hardware and software reverse engineering, and data analysis of the radiation levels,” he says “I think it is enough to seriously consider the possibility that these radiation spikes were fabricated.”

If Santamarta is right, his finding could have far-reaching implications for radiation-monitoring systems around the world, says a former nuclear safety official who asked to remain anonymous in order to speak freely about the matter. If the data was manipulated, it could undermine trust in radiation-monitoring systems or change how data from them gets reported publicly. Data from radiation monitors is often distributed publicly in near real time so that governments and nuclear experts can actively monitor conditions in populated cities and around nuclear facilities. But this creates a risk that hackers or others could alter data to trigger public alarm before proper verification can occur.

Monitoring Networks

Russian troops entered the CEZ early on the morning of February 24 last year because it’s the shortest and most direct route from Russia-friendly Belarus to Kyiv, Ukraine’s capital 80 miles south of the plant. But some feared Russia’s interest in Chernobyl was more than strategic. They worried the military could cause a disaster using radioactive waste at the plant or drum up false claims that Ukraine was building a dirty bomb there.

After a day-long battle with Ukrainian troops and three hours of negotiations to establish parameters for Russia’s occupation of the plant, Russia took control of Chernobyl’s facilities. At 8:40 pm local time, 10 minutes after the SNRIU indicated that Russia had formally taken control of the plant, seven monitoring stations in the CEZ suddenly began reporting elevated radiation levels. The readings ranged from two to five times the normal radiation rate each sensor had historically detected, but one station showed a level eight times higher than normal.

Ukraine has two networks of sensors to monitor radiation at Chernobyl. A set of 10 sensors inside the plant is operated by the state-owned nuclear energy company Energoatom. A second network, known as a radiation-monitoring and early-warning system (the Ukrainian acronym for it is ASKRS), consists of about 68 battery-powered GammaTracer detectors spread throughout the CEZ (with a few positioned outside it). This network is managed by the State Specialized Enterprise Ecocenter (Ecocenter, for short), under the State Agency for the Management of the Exclusion Zone.

These detectors continuously record ambient gamma radiation levels in the CEZ, process the readings to calculate an average, then transmit that figure once an hour (or every two minutes in an emergency) to a base station in the Ecocenter’s office in the town of Chernobyl, about 10 miles from the plant. The data is transmitted via radio over a dedicated channel using a SkyLink protocol.

The data then gets analyzed and processed with DataExpert software and a custom Ecocenter program before being posted to the Ecocenter’s website. It’s also distributed to the SNRIU, the International Atomic Energy Agency (IAEA)—the UN body that monitors nuclear programs around the world—and other governments.

The data can be difficult to find on Ecocenter’s site, so a Ukrainian nonprofit called SaveEcoBot scrapes it and republishes the data on its own site for easier access. It’s these two sites that many people around the world were using to track radiological conditions at Chernobyl in real time on the day of the invasion, and that triggered alarm when people began posting screenshots of them on Twitter.

The Spikes

Radiation levels at Chernobyl are measured as “ambient dose equivalent” rates—essentially the amount of energy, due to ionizing radiation, that the human body would absorb if exposed to the level of radiation a sensor detects. Dose rates are reported as microSieverts per hour (aka μSv/h).

Following the first spikes at 8:40 pm on February 24, 2022, the next cluster of spike occurred at 9:50 pm, when 10 different sensors reported elevated radiation levels, as well as one that had been in the earlier cluster.

More cluster spikes occurred at 10:20 pm, 11:30 pm, and 11:50 pm, involving nine, six, and five sensors, respectively, and then the pattern switched. From 12:01 am to 12:20 am on February 25, there were several spikes involving just one or two sensors each time. Then at 9:20 am, 10 sensors spiked simultaneously, including one that increased nearly 600 times its normal radiation reading. At 10:40 am, nine sensors spiked. And at 10:50 am, the last spike occurred with a single sensor. This sensor spiked three times in all. Called Pozharne Depo, its baseline reading of 1.75 μSv/h spiked to 8.79 (at 8:40 pm), 9.46 (at 9:50 pm), and 32.2 (at 10:50 am the next morning). The sensors may have continued spiking, but the Ecocenter website stopped updating its data.

Like other European countries, Finland carefully tracks Ukraine’s radiation levels. According to Tero Karhunen, a senior inspector with STUK, Finland’s radiation and nuclear safety authority, if ambient dose rates rose above 100 μSv/h for more than 48 hours, it would generally trigger an evacuation of affected regions.

Two sensors nearly reached that threshold at 93 μSv/h, but then they and all the other sensors stopped reporting updates—or at least the Ecocenter stopped posting updated data to its website. It’s not clear why this stopped. The invasion caused internet disruptions in Ukraine, but this would not have prevented the sensors from transmitting their data to the base station; it would only have prevented the Ecocenter from publishing new data to its website.

Yet the Ecocenter did continue to publish new data for some sensors. Shortly after the sensors spiked, online updates of data from 30 of them stopped; but data for the remaining ones continued until they stopped updating at different times. Most of the sensor data was updating online again the following Monday, February 28—at which point all the sensors were reporting normal radiation levels. But by March 3, Ecocenter had stopped posting data altogether.

This may be because Russian troops began stealing and damaging equipment at Chernobyl—including the server and software Ecocenter used to receive and process sensor data. In a French TV news interview after Russian troops left Chernobyl at the end of March, Mykola Bespalyi, head of the Ecocenter’s central analytical lab, showed an empty cabinet that had housed the server, explaining that the center had lost its connection to the radiation sensors in the CEZ. Data transmissions only restarted in June when the IAEA and others helped Ukraine restore the radiation-monitoring system.

Official Response

The spikes were initially attributed to shelling. In a news story published about an hour after the spikes began, an unnamed Ukrainian official said Russian shelling had hit a “radioactive waste repository” and implied that radiation levels had risen as a result. Anton Herashenko, advisor to Ukraine’s Interior Ministry, then warned that the attack could send radioactive dust into Belarus and the EU.

But the next morning, on February 25, the SNRIU said the cause of the spikes couldn’t be determined. Later it released a statement saying Ecocenter experts attributed the spikes to topsoil stirred up—or “resuspended”—by military equipment. At that point, media attention turned to ongoing battles elsewhere in Ukraine, and talk of the spikes dropped.

Not everyone bought the explanation, however. Karine Herviou, deputy director general in charge of nuclear safety at France’s Institute for Radiation Protection and Nuclear Safety, told reporters there was no coherent explanation for the spikes, though her group later issued a statement saying they didn’t have any information “to confirm or refute” the SNRIU’s assertion about soil resuspension.

Bruno Chareyron, a nuclear physics engineer and laboratory director for France’s nongovernmental Commission for Independent Research and Information on Radioactivity, also scoffed at the soil explanation. Instead, he told reporters at the time that the spikes might be the result of interference—from a cyberattack.

If you look at a map showing the places where the results had been increasing, “there was no logic” to the soil suspension explanation, he now says. And given that Russia had been prolifically hacking Ukrainian systems at the time of the invasion, it was reasonable to wonder whether a cyberattack had resulted in false data.

Hours after the SNRIU’s statement, the IAEA released its own. Apparently accepting that the radiation spikes were real, the agency said the elevated radiation levels posed no threat to the public. Oddly, though, it referred to the spikes as topping out at 9.46 μSv/h—a figure it received from Ukraine’s nuclear regulator. But the agency only had to look at the Ecocenter’s website to see that some sensors were reporting levels magnitudes higher than this at 58 and 65 μSv/h.

Only some of the GammaTracers are considered “regulatory” sensors—meaning the SNRIU is required to submit data from them to the IAEA. At least three of these regulatory sensors were among those reporting exceptionally high data spikes. But it appears that the SNRIU didn’t provide data from those sensors to the IAEA. It’s not clear why; the SNRIU didn’t respond to inquiries from WIRED.

Notably, there was chatter on Twitter at the time, among nuclear and radiation experts, that the spike data might be erroneous. But if the sensor readings being reported by Ecocenter on its website were accurate, then contrary to the IAEA’s statement that the spikes posed no threat to the public, “this would have been a very dangerous situation for the people in the area,” Chareyron says.

Why did the IAEA only reference the lower radiation spikes in its statement and not the higher ones? The IAEA, after asking WIRED to submit questions in writing, didn’t respond to this or any of the other detailed questions submitted to it, including whether it attempted to investigate the veracity and cause of the spikes.

In the US, the National Security Council followed events in Chernobyl closely but did not respond to repeated requests to discuss the mystery around the radiation spikes.

Soil Suspension, Debunked

As noted, Mike Wood, a professor of applied ecology at the University of Salford in the United Kingdom who studies environmental radiation, including in the CEZ, examined the spike data with four colleagues and ruled out soil resuspension as the cause.

Wood says there isn’t enough radiation in the CEZ soil to cause the level of spikes that occurred—not to mention that military vehicles traveled primarily on asphalt and hardened dirt roads, not in places where loose soil would have been stirred up.

“Even with conservative assumptions, you cannot get anything like the rises that we’ve seen in those dose rate spikes,” he says.

What’s more, experts told WIRED that if soil resuspension were the cause, the radiation levels should have dropped gradually over days as the soil and dust resettled. Instead, many of the sensors were back to reporting normal levels within 30 minutes to a couple of hours after reporting a spike, despite heavy military traffic continuing in the region.

There was also no uniformity or expected patterns to the spikes. Instead of sensors spiking at different times as radiation levels near them rose, multiple sensors in different locations spiked at exactly the same time. Some sensors reported spikes 12 to 38 times their baseline level, others 300 times above baseline. The sensor that spiked nearly 600 times its base level was 18 miles southeast of the plant, located along what Wood calls a “minor” road where “there is no logical explanation as to why there would be significant military activity.”

Olegh Bondarenko, director of the Ecocenter until 2011, agrees with Wood’s conclusions and calls the air suspension explanation “fantastical.” But he doesn’t think Wood’s alternate theory—that the spikes were caused by interference from electronic warfare weapons—was the cause either.

Electronic Warfare

Electronic warfare weapons are used as jamming devices to hinder or block an enemy’s communications and signals.

But Karhunen says Finnish researchers conducted limited tests on the effects of electronic warfare weapons on radiation sensors and found that they could also cause sensors to report false readings up to 30 μSv/h—300 times the base levels for the test systems.

William Radasky, former chair of an International Electrotechnical Commission subcommittee on electromagnetic weapons and their effects, says interference can cause data spikes and, depending on a weapon’s strength, permanently damage sensors. If a weapon were close to a radiation detector when it was fired, “they would probably kill the electronics used with the sensor,” says Radasky, who has conducted research for the US government and military on effects of electromagnetic pulses on defense systems and the electric grid. The pulses wouldn’t interfere with the sensors’ ability to detect radiation, but they would affect the electronics that are used to translate the radiation signals from the sensor into saved data and then transmit that data to the Ecocenter. It’s worth noting that the IAEA visited Chernobyl after Russian soldiers left and reported that many radiation-monitoring stations were damaged and out of service. The agency never identified which sensors or explained the nature of the damage, however.

But if such weapons can produce spikes in the sensor data, that still doesn’t explain the anomalous nature of the spikes, Radasky and Bondarenko say. There were no reports of other equipment in the CEZ being affected by electromagnetic weapons. And radiation sensors in other parts of Ukraine where fighting occurred—and presumably where electromagnetic weapons would likely have been used—did not experience spikes.

Most significantly, sensors that showed spikes in their data were near sensors that didn’t record spikes, and the geographical distance between sensors that spiked defied logic. Many of the sensors that showed simultaneous spikes in the CEZ were more than 30 kilometers apart. Radasky says it would be possible to have a single weapon affect sensors geographically apart, but only at limited distances.

“The most powerful [electromagnetic weapon] I know about could create a high field over [only] a kilometer,” he says. “There is no way to simultaneously affect widely dispersed sensors … from a single weapon.”

If troops dispersed throughout the CEZ carried portable electromagnetic weapons and fired them at the same time, it would be possible to affect sensors far apart, Radasky says. “But … the likelihood that they would have set off those weapons at the exact same moment, causing simultaneous spikes, seems highly unlikely,” he says, noting that a pulse generally lasts for one microsecond.

This, plus patterns that Santamarta found in the spikes, “really does sound like … this is a hacking attempt and not an electromagnetic weapon attack,” Radasky says.

Bondarenko agrees. Every other explanation is “practically implausible or impossible.” It would have been easy, he says, to “write a script that causes certain sensors to elevate at a certain time and then to go back to normal at a certain time.”

Jan Vande Putte, a lead radiation specialist at Greenpeace Belgium, led a team that visited Ukraine last July to measure radiation levels in one part of the CEZ. He agrees that none of the other given explanations are plausible. But he cautions that Santamarta’s theory of data manipulation, while convincing, is still speculation without a forensic investigation to support it.

“I have seen so many examples of coming to wrong conclusions,” he says.

Data Manipulation

Santamarta began looking at the issue last year, after a non-Ukrainian nuclear engineer who has done research in the CEZ asked him to consider whether the sensors could have been hacked. Santamarta specializes in critical infrastructure vulnerabilities and in 2017 found unpatched flaws in radiation-monitoring systems that would let someone falsify data with the aim of simulating a dangerous radiation leak.

He studied the type of sensors used in Chernobyl—a model made by the France-based company Saphymo (later purchased by Bertin Technologies)—and obtained raw sensor data Ecocenter posted to its website, which contained time stamps identifying when each sensor spiked.

He identified 42 radiation sensors that reported spikes in four different patterns—patterns that he says support his assertion that the radiation spikes were fabricated. In the first pattern, 18 sensors reported spikes before going offline. In the second pattern, 17 sensors each reported spikes two times. The second spike was always incrementally higher than the first. For example, a monitoring station called Buryakovka showed a moderate spike on the night of February 24, from 2.19 to 3.54 μSv/h. But at 9:20 am the next morning, it shot up to 52.7 μSv/h.

The third pattern involved two sensors that each spiked three times. The fourth pattern involved five sensors that experienced two spikes—the first spike occurred at 8:40 pm and the second at 11:30 pm the night of the invasion. In each case, the second spike involved a lower value than the first spike—in other words, the second reading was still higher than the baseline level, but lower than the earlier spike. For example, a sensor station called Gornostaypol normally reported a baseline of .092 μSv/h, but during the first spike at 8:40 pm it shot up to .308 μSv/h and at 11:30 pm it reported a level of .120 μSv/h—about midway between the two.

Santamarta believes the patterns strongly suggest that someone wrote code to inject false data into the Ecocenter’s DataExpert database at intervals. The code then posted the false data to the Ecocenter’s website while suppressing legitimate data that came in from the sensors.

“After characterizing the spikes, which are clearly structured, it’s difficult not to assume some kind of human intervention behind them,” he says.

WIRED sent the State Agency for the Management of the Exclusion Zone a list of detailed questions about the patterns Santamarta found and asked whether it had conducted any investigation to determine the cause of the spikes. The agency declined to answer most of the questions and said it was unable to answer others because the events occurred when Russian forces controlled the CEZ and Ecocenter personnel weren’t in a position to know what occurred or to carry out “any corrective actions on the systems.”

Because Ecocenter staff weren’t present, “there is almost no information about the situation around the sensors and servers of Ecocenter in the described period,” Maksym Shevchuk, deputy head of the state agency, said in an emailed statement that his agency translated into English. He noted that any data transmitted by the sensors during that time was automatically received and “automatically transmitted in ‘as-is’ mode” to “various departments outside the exclusion zone,” suggesting that any data posted to the Ecocenter website and transmitted to the IAEA was automatically processed and sent without involvement from Ecocenter staff.

With regard to Santamarta’s findings, Shevchuk said his agency’s “competence does not include the assessment of hypotheses and assumptions on this topic coming from third parties,” and he therefore can’t comment on them.

Who and Why

Santamarta doesn’t speculate in his presentation about who was behind the manipulation if it occurred—he wanted to focus on finding a sound technical and plausible explanation of the cause. But there are two obvious suspects—Russia and Ukraine—both of which have means and motive.

Russia has repeatedly threatened a nuclear event to assert dominion in the conflict and, some argue, to warn NATO against getting involved. And Russian authorities have made numerous claims before and after the invasion that Ukraine was developing a radioactive dirty bomb. A Russian scientist told state media that Russian troops seized Chernobyl to prevent Ukraine from creating a dirty bomb, and the radiation spikes could have been used as “evidence” of illicit nuclear activity on the part of Ukraine.

What’s more, in an April 2022 report about the war, Microsoft revealed that Russian hackers affiliated with the FSB intelligence service had breached a Ukrainian “nuclear safety organization” in December 2021 and stolen data for three months with the aim of obtaining data that would support Russia’s disinformation claims about Ukraine, including claims that it was building a dirty bomb. The report didn’t identify the organization, but the breach shows that Russia had a particular interest in hacking nuclear organizations in Ukraine with the aim of supporting its disinformation campaign.

These suggest a potential method and motive for Russia. But there’s a hitch in this theory. After Ukrainian officials cited the spikes in their denunciation of Russia’s “reckless” seizure of the plant, Russian Ministry of Defense spokesperson Igor Konashenkov denied that any spikes had occurred. He didn’t say how he knew this, but Bondarenko believes Russian troops likely carried handheld radiation meters with them into the CEZ, where they may have gotten very different readings from those the Ukrainian sensors were reporting. A Russian scientist also told Russian media that once data from the CEZ sensors started being posted online again “it would be clear that the radiation situation at Chernobyl was under control.”

If Russia planned to use the spikes to bolster claims that Ukraine was building a dirty bomb at Chernobyl, why didn’t it seize the opportunity to further that claim, instead of disputing that the spikes were real.

As for Ukraine’s potential motives, on the day of the invasion and for days after, Ukraine was struggling to secure timely financial and military aid from Europe. Radiation spikes could have helped underscore the potential nuclear threat to EU leaders if they didn’t act quickly to help Ukraine expel Russian troops.

But there’s another possible motive as well. A Chernobyl worker may have inadvertently revealed it in an interview with the Economist after Russian troops left Chernobyl at the end of March.

He told the publication that during the occupation of the plant, Chernobyl staff had “exaggerated the threat of radiation” to Russian troops, identifying “problematic areas” that they should avoid—all as part of a “cheeky plan” to control where the soldiers went. He didn’t mention the radiation spikes, but they could conceivably have been part of this plan.

After Russian troops left Chernobyl, workers also told reporters that some of the troops had exhibited signs of radiation poisoning—they “developed huge blisters and were vomiting after ignoring warnings about digging trenches in radioactive soil.” Reporters have not been able to independently verify the claims. The IAEA conducted tests after the soldiers left and determined that the digging would not have posed a radiation threat to the soldiers, raising questions about whether the reports of radiation sickness were falsified to instill fear in Russian soldiers.

It may be noteworthy that, in June of this year, as tensions around the Zaporizhzhia plant heated up during Russia’s occupation of that facility, Moscow ordered its troops to halt the automatic transmission of data from the plant’s radiation sensors. The sensors continued to monitor radiation levels, but the data was manually collected from the sensors by IAEA staff.

Verifying Spikes

There were a number of ways to verify the veracity of the spikes when they occurred last year, but there’s no sign anyone in Ukraine questioned the integrity of the data or ordered an investigation. Vande Putte says this was never discussed when his Greenpeace group traveled to Ukraine.

More than two dozen wireless sensors in the CEZ have aerosol filters attached to them that detect radiation levels in the air. Karhunen says the filters are “a hundred million times more sensitive” to small changes in radiation than the digital sensors. Before the invasion, Chernobyl workers collected the filters once a week to test them in a lab. These could have been tested to see if they detected the same radiation levels as the digital sensors. But it seems this didn’t happen during the Russian occupation of the plant when the activities of Chernobyl workers were strictly curtailed, and it’s not clear if the filters were collected and tested afterward. Vande Putte says the Russians left land mines behind in the CEZ, and this may have made it too dangerous for workers to collect the filters after they left.

Once the occupation ended, it would also have been possible to conduct a forensic investigation. Even though the Ecocenter data server, and any digital evidence of manipulation it contained, was no longer available because the Russians stole the server, investigators could have extracted data from the memory of the digital sensors in the CEZ—land mines permitting—to see if data stored in the devices matched what was posted to the Ecocenter website. If it didn’t, this could have bolstered the theory that the data was manipulated on the Ecocenter server. It’s not clear anyone did this, however. Ukraine’s computer emergency response team would likely have been involved in such an investigation, but a source with knowledge of the CERT’s activities says the organization never received a request to investigate the Ecocenter’s systems, and the Ecocenter didn’t respond to WIRED’s inquiries.

It’s possible Ukraine and the IAEA didn’t investigate the spikes because they simply had other more pressing things to address—for example, an ongoing crisis at the Zaporizhzhia nuclear plant. The State Scientific and Technical Center for Nuclear and Radiation Safety told WIRED that it did do a radiological survey after Russian troops left Chernobyl, but this was to determine if Russian forces had absconded with any nuclear materials or planted them in occupied regions to leave behind a nuclear hazard, according to Yuliya Balashevska, who headed the survey. The survey focused only on Kyiv and southeast border regions, and Balashevska said her organization has no access to the Chernobyl sensors and could not have examined them if it wanted to do so.

It may be the case that authorities simply never questioned the authenticity of the spikes and therefore saw no reason to investigate.

Santamarta, however, believes the IAEA and Ecocenter didn’t investigate because of the potential geopolitical implications if such an investigation reached “an inconvenient conclusion” that risked adding “more complexity to an already extremely complicated situation.”

Either way, he, like everyone else WIRED interviewed, says the truth about what occurred is more important than whatever the findings might reveal about who was involved.

Although it’s not clear whether, 18 months after the invasion, evidence still exists that could resolve the mystery of the radiation spikes. Greenpeace’s Vande Putte says an investigation is merited, and that Santamarta’s research is high-quality and “very valuable” as a starting point.

The implications, if the cause was intentional data manipulation, are global, given the potential precedent for manipulating sensors in other regions.

“The truth in these matters is really important. Where did it go wrong? Was it purely technical? Was it deliberate?” he says. “We need to get to the bottom.”

[anassworld97]

Prompt Merchant Review -⚠️Full OTO, Bundle Details, Links

The recent surge in AI content creation tools, such as ChatGPT, DALL-E, and Stable Diffusion, has opened up a lucrative online business opportunity: selling prompts. As these AI tools enter the spotlight, the need for top-notch prompts spikes, allowing shrewd entrepreneurs to target business owners and creative professionals with customized offerings.

Before now, creating and selling prompts had been a complex challenge; however, Prompt Merchant, created by Andrew Darius, has alleviated this issue. This software helps novices launch successful prompt-selling businesses from the ground up. It combines drag-and-drop functionality with ease in everything from prompt creation to payment processing and order management.

This Prompt Merchant review provides a comprehensive look at the software, its functions, and those who can most benefit. Examining the optional upgrades and bundle deal is essential to determining whether they will maximize your earnings. By the end of this guide, you will have determined if Prompt Merchant efficiently meets your requirements as a key player in building a successful prompt-selling enterprise within AI content generation.

## Overview of Prompt Merchant

Scarce creation tool empowering users to produce and market prompts for top AI content and graphic-generating apps like ChatGPT, Midjourney, and Stable Diffusion. Prompt Merchant, founded by Andrew Darius and pioneering in its field, grants users access to an innovative platform allowing them to build their own prompt-selling businesses. It fulfills the growing desire for AI-generated content and graphics.

The user platform Prompt Merchant permits creation of a responsive online store where customers can buy prompts that cater to numerous groups of people who rely on AI-based resources for creating visual content (graphics), composed text (written content), video materials (videos), and other digital creations.

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## How Prompt Merchant Works

Prompt Merchant simplifies the process of selling prompts into three easy steps:

1. **Choose Prompts: Selections from 100 customizable templates or self-generated inputs give users flexibility in creating prompts for AI resources like ChatGPT, Midjourney, Stable Diffusion and more.

2. **Customize Your Store: Shape your branding, colors, and layout into a tailored online prompt store with ease.

3. **Start Selling: Process orders, manage payments, and sell prompts using My Products Hub without additional payment processors needed. One convenient platform streamlines every aspect of prompt creation and sales, by Prompt Merchant.

## Key Benefits and Features

Prompt Merchant offers a range of valuable features and benefits, including:

- Immediate access to a bank of 100 prompts for immediate sale.

- An easily customizable store interface built for user convenience.

- Using sitemaps as an SEO feature to improve search engine visibility.

- With Google Analytics integration, gain valuable insights into your data.

- Support is provided for a range of payment methods like PayPal, Stripe, and others.

- Access detailed tutorials and count on a dedicated support team for help.

- Having no limit to the number of prompts that can be uploaded.

- Branding your business using white-label options.

Prompt Merchant reduces the technical hurdles for inexperienced people looking to start a prompt-selling venture. Crafting high-quality prompts that sell is emphasized as the software handles the technical aspects.

## Prompt Merchant Frontend (FE)

The basic version of Prompt Merchant, Frontend, is available for an eye-catching launch price of just $17 as a one-time payment. With this package, users can take advantage of the central platform and key features necessary for setting up and running a prompt store.

What's Included in the Frontend:

- Allowing you to create and tailor your own prompt store, there's the Prompt Merchant platform to explore.

- A collection of 100 prompts available to purchase.

- Unlimited prompt creation and uploading capabilities.

- An intuitive drag and drop store builder for users.

- SEO features like sitemaps.

- Providing payment options like PayPal, Stripe, and more.

- Dedicated support is provided by the Prompt Merchant team.

With its fundamental offerings, Prompt Merchant provides substantial value, providing an opportunity for all individuals to participate in the flourishing AI-generated content and graphics field.

## Prompt Merchant OTOs

Following the purchase of the Frontend, consumers are presented with options to expand their Prompt Merchant venture through a variety of OTOs (upsells). Updates can provide access to advanced functions, more storage space, and improved customization for prompt stores. Here's an overview of the Prompt Merchant OTOs:

Would you like to learn more about OTO1 - Prompt Merchant PRO?

The Prompt Merchant PRO upgrade enhances users' prompt stores with features such as:

- Up to 1,000 prompts can be listed for sale.

- New store designs for an enhanced branding experience.

- Prompt categorization for improved organization.

- Priority access to support.

By upgrading to PRO, users can enhance their operations, present a stronger brand, and deliver exceptional experiences for fast-paced customers.

White Label Solutions for Martech on Demand - OTO 2: Creative Options at Your Fingertips.

If operating an unbranded Prompt Merchant is not an issue, there might be other effective ways to strengthen one's business presence. However, for those who desire consistent identity and greater control over their enterprise, investing in the White Label OTO would result in substantial advantages. It includes features such as:

- Establishing a custom domain assists in developing brand authority.

- Priority support offered by a dedicated team.

- Custom store branding elements.

- Enhanced store customization options.

- To sell up to 10,000 prompts is an ability.

The White Label feature enables users to turn their own store into a fully professional, proficient sales platform.

Prompt Merchant Agency - OTO 3

Users interested in offering prompt-selling as a service can choose the Agency OTO, which unlocks:

- Having the ability to recruit more people for the team.

- Management of multiple prompt stores.

- With capacities for selling promotions, up to 300 listings can be handled.

- Agency-focused tutorials.

With the Agency option, users have the power to offer prompts as a service for numerous clients, fostering scalability.

Prompt Merchant Club - OTO 4

For dedicated users seeking to enhance their skills, the Prompt Merchant Club offers:

- Monthly interactive training sessions.

- New commercial prompts delivered monthly.

- Enjoy discounted prices on tools and services which are just for you.

- Access to a private community.

- Prompt critique and feedback.

As an experienced user, club membership can help you grow with advanced resources and training provided.

## Prompt Merchant Bundle Deal

To get the most out of your subscription, take advantage of the special Prompt Merchant bundle offer. $297 will get you the Frontend software as well as all OTO upgrades with this discounted bundle.

What's Included in the Bundle:

- Prompt Merchant Frontend.

- OTO 1: Prompt Merchant PRO.

- OTO 2: Prompt Merchant White Label.

- OTO 3: Prompt Merchant Agency.

- OTO 4: Prompt Merchant Club.

Buying the bundle package provides full access to Prompt Merchant's features, helping users maximize their income in the prompt-selling market.

Who's a Good Candidate for Prompt Merchant?

In a profitable prompt-selling market, Prompt Merchant is an indispensable tool for anyone. This includes:

- Freelancers: Offering prompt generation as a service to customers.

- Agencies: Create prompts and sell them on a large scale for a new income source.

- Bloggers: Create prompts for AI to generate blog post content.

- YouTubers: Develop topics to generate title suggestions, video scripts, and beyond.

- Designers: Sell prompts to generate AI images, logos, and other designs.

- Writers: Create and offer prompts for AI-generated content, with a focus on selling them.

- Ecommerce Sellers: Get inspiration and create prompts for product descriptions, ads, and more.

- Coaches: Developing prompts for AI knowledge base construction.

- Artists: Use sell prompts to create AI art like illustrations and portraits.

AI content creation tools like ChatGPT, DALL-E, and Stable Diffusion have put the digital landscape abuzz with the possibilities. As a promising avenue, selling prompts is gaining traction. Mainstreaming of AI tools propels the change in the market, pushing up demand for high-quality prompts. This article takes a deep dive into Prompt Merchant, a groundbreaking tool that makes venturing into this profitable market more manageable. In this evaluation, we'll consider the advantages and disadvantages, assess the likelihood of success, and determine measures to achieve rapid sales.

**Pros and Cons:**

*Pros:*

1. **Lucrative Niche: Engaging in prompt selling can lead to substantial income possibilities.

2. **Low Competition: The unique advantage of a prompt-selling niche is that it is relatively untapped.

3. **Ready-Made Prompts: Gain instant access to a collection of ready-to-use prompts for expedited sales.

4. **Intuitive Builder: The drag-and-drop store builder makes setup simpler.

5. **Unlimited Creativity: There are no restrictions on designing and selling custom prompts.

6. **Advanced Features: Unlock advanced features with optional upgrades.

7. **User-Friendly: Product was designed to cater to both novices and skilled users.

*Cons:*

1. **Copywriting Skills Needed: To sell products effectively, creating compelling prompts is indispensable.

2. **Limited Design Customization: On the frontend, there is a limited degree of design customization available.

3. **Market Research Required: Seeking out niche-specific prompt opportunities calls for a dedicated research process.

4. **Upsells for Advanced Features: To access advanced features, you need to make an extra investment.

5. **Promotion Required: Effective promotion of your store is crucial for visibility.

**Evaluating the Prompt Selling Opportunity:**

Riding the wave of AI content generation tools, the prompt-selling business is a thriving opportunity. Consider these key factors:

1. **Growing Demand for AI Content: Both similar promise millions of users as AI content tools. Graphics and video content have fueled the popularity, leading to an increase in the demand for quality prompts on multiple platforms.

2. **Willingness to Invest in Quality Prompts: Businesses are willing to pay for prompts that produce results. Prompts are seen as a key asset when it comes to AI content, with big brands taking note and investing accordingly.

3. **Recurring Revenue Potential: To stay up to date, businesses call for fresh prompts for their AI-generated content. Due to the persistent nature of the demand, prompt sellers benefit from a steady stream of revenue.

4. **Low Initial Costs: With a budget-friendly starting price, Prompt Merchant provides an affordable option. The digital nature of prompts lowers overhead costs while providing scalability.

**Maximizing Prompt Sales Opportunities:**

To succeed in prompt selling, seize these opportunities for higher sales:

1. **Local Small Businesses: Commence in the community by serving individual enterprises, offering reasonable expediency modeled to meet their specific situations.

2. **Target High-Traffic Areas: Design AI content prompts geared towards engaging users on different channels like social media, YouTube video descriptions, advertisements and blog articles for broad reach.

3. **Ride Trends: To gain viral traction, sync your prompts with trending topics and events.

4. **Fill Market Gaps: Analyze the marketplaces to recognize shortages in supply and demand by scrutinizing available prompts. Devise prompts that specifically cater to these ongoing challenges.

5. **Custom Prompt Services: Offer customized suggestions and premium pricing for bespoke, client-oriented solutions.

**Is Prompt Merchant the Right Choice for You?**

To determine if Prompt Merchant aligns with your goals, ask yourself:

1. **Interest in Generative AI: Is your excitement genuine about generative AI? People with a fire for their field find the journey more fun.

2. **Commitment to Quality Prompts: Do you have the inclination to dedicate time to crafting top-notch prompts, leading to results? Quality prompts play a critical role in achieving success.

.

3. **Marketing Aptitude: Could you implement strategies to advertise the store and its products efficiently? If marketing is not a skill you excel in, think about recruiting support.

If the answers to these questions were affirmative, Prompt Merchant offers a powerful solution to take advantage of the rapidly expanding AI content generation industry.

Prompt Merchant Review:My last word

Summing up, Prompt Merchant is the perfect opportunity for anyone to enter the booming AI content generation niche. By employing sophisticated tools for setting up stores, handling orders, and processing payments, the path to joining the prompt-selling sector becomes significantly smoother. It is essential to create engaging content and promote your store, but Prompt Merchant reduces the technical obstacles that come along with it. AI-generated content shows a rich profit potential due to low competition and growing demand. Using Prompt Merchant, just about anyone can tap into this potential and create a passive income source as they provide prompts for AI systems. Start your path today to experience the benefits of this dynamic industry

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[lobautumny]

Something that really needs to be reiterated about Mozilla is the fact that they really do genuinely care about users' privacy, safety, and security. They literally have an entire segment of their website dedicated to looking into various products and assessing/reviewing them based on how invasive/unsecured they are.

Notably, they wrote out several extremely damning indictments on the entire automotive industry last year, extensively documenting just how much data car companies are harvesting from you and selling to the highest bidder.

Firefox does not have built-in trackers like Chrome does. If you value the idea that you might possibly maybe prevent our corporate overlords from knowing every little detail about your life and what you're doing online, here are this toy's bare minimum recommendations:

Switch to Firefox.

Install Ad Nauseam, which is an ad-blocker that creates fake clicks on ads before blocking them, generating garbage information that actively costs advertisers more money than normal adblockers do.

Install Privacy Possum, which reduces and falsifies data sent to tracking companies.

Install ClearURLs, which gets rid of tracking strings in URLs.

For those who wanna go a bit further, here are some other interesting addons:

SponsorBlock, which lets you automatically skip sponsored segments of Youtube videos. It's highly configurable and there's a lot of additional features you can enable, like automatically skipping intros/outros or reminders to like and subscribe.

Shinigami Eyes, which lets users flag websites and social media accounts and such as being either trans allies or transphobic, causing their names/links to appear different colors. There are false positives/negatives sometimes, but it's a nice addon to have.

TrackMeNot, which is the ultimate nuclear option for preventing search engines from spying on you through your searches. It accomplishes this by constantly sending out fake searches about random bullshit. If you're feeling particularly spicy, you can even configure it to include the kinds of searches that could get you put on government lists. This toy doesn't personally use this one, just because it doesn't like having its history and search autofills get spammed like that, but it's still really funny.

Indie Wiki Buddy, which will attempt to route you to non-Fandom alternatives/mirrors for any Fandom wiki you visit.

It's worth noting that all of this won't completely prevent the websites you visit from tracking you, but it's better than nothing and also makes the internet more usable.

in b4 95% of all websites in june 2024 announce that "for security" they will only work with browsers that use manifest v3

[bestforu]

Perfex CRM Review-Lifetime Client & Lead Management System

Introduction to Perfex CRM Review

Welcome to this Prefex CRM review. In the current era of business where everything is done at a very high speed because of digitalization, there is a necessity of a powerful tool that would simplify business functioning and relations with clients and enhance productivity.

Perfex CRM, a powerful customer relationship management system, has become the favorite of small to medium-sized businesses when they want to have a feature-rich application at an affordable price.

Being provided on websites like WarriorPlus, Perfex CRM is supposed to assist in facilitating operation, including invoicing, project control, and talking to the clients, all at one adaptable framework.

However is it all that it is hyped up to be? Here we are going to take a closer look at the features of Perfex CRM, its advantages and disadvantages, prices, and capabilities to use in practice, so that you can make a correct decision about whether to use this CRM in your business.

This review is designed in an interactive, easy to navigate and with a good Google search engine results pages (SERP) score.

As a freelancer or the owner of an agency or a small business, you will find this article to offer a humanized and practical view of Perfex CRM without the artificial intelligence-driven smoke and mirrors and concentrating on actual insights.

What is Perfex CRM?

Perfex CRM refers to a Customer relationship management software existing on web, which can aid businesses in organizing their operations in the most effective way.

While most of the traditional CRMs concentrate only on the sales pipelines, Perfex CRM is more comprehensive and provides functions suited to project management, invoicing, tracking leads, and customer support.

Designed to be flexible, it is intended to serve most industries that include marketing agencies to IT companies and consulting companies.

Perfex CRM can be bought once only with the help of such platforms as WarriorPlus (e.g., via the link), and it is a self-hosted application, i.e., you will install it to your own server.

It provides you with complete data control and customizability, which is not the case with examples of cloud-based CRMs such as Salesforce or HubSpot, which usually have subscriptions as well.

Read Full Article Here

Key Features of Perfex CRM

One of the features that make Perfex CRM out on its own is the size of its feature list which outclasses many advanced CRMs. We describe the main features of it to help you get a better image of what it entails below.

1. Client Management

In the simplest sense, Perfex CRM is a facility for relationships management with clients. The site gives you the opportunity to save the profile of your clients where you can provide their contact details, history of communication, and project information.

You will be able to group clients, designate and assign tasks and monitor interactions so that nothing falls between the cracks. The dashboard is simple to use as it gives you an overview of the statuses of clients in a nutshell so you can know who to follow-up with.

2. Project Management

Perfex CRM will supply powerful project management features so that you can make a project and allocate duties to other staffs and may set up deadlines and see the growth.

Kanban board perspective is also very effective in displaying workflow, whereas the time-tracking capabilities assist in managing billable time. This is a good choice to those agencies or freelancers with an overflow of projects.

3. Invoicing and Payments

An invoicing system is another outstanding feature of Perfex CRM. There is an option to create professional invoices, brand them and send them directly to customers through email.

It is well-equipped with several payment gateways such as PayPal and Stripe, and therefore clients can pay online easily. Reminders on invoices that are overdue are automatic and result in savings of time and increase of cash flow.

4. Lead Management

Perfex CRM makes the process of generating and nurturing leads simple. Import leads, assign them an array of team members and follow through on a pipeline configuration.

Web-to-lead forms are also supported by the system, meaning that you can obtain your leads out of your personal site and input them to the CRM.

5. Support Ticket System

The ticketing system of Perfex CRM is a game changer to businesses that provide customer support. The clients are allowed to leave tickets by entering them and then given to staff to solve the issue.

The system monitors ticket statuses and reaction time providing effective customer service.

6. Customization and Integrations

A highly customisable system Perfex CRM can be field-, layout-, and workflow-customisable to your requirements.

It also offers supports third-party integrations via APIs and modules created in the Perfex marketplace. Perfex CRM allows flexibility as far as you may need to integrate with accounting software, such as QuickBooks, or the marketing tools like Mailchimp.

7. Reporting and Analytics

Perfex CRM makes it easy to do data-driven decision-making through the use of reporting tools. There are generator of sales, project, leads and team performance report, it will help you to recognize patterns and enhances the performance.

Flexible dashboard makes sure that you only see the metrics that have the greatest importance to your business.

Perfex CRM Review: Benefits of Using Perfex CRM

These are some of the benefits of using Perfex CRM that give business leaders a reason to consider it.

1. Cost-Effective Pricing

Compared to subscription-based CRM services which bill the user monthly, Perfex CRM is a one-time purchase, usually on such channels as WarriorPlus.

This makes it to be an appealing choice to low-flying enterprises. The price is usually set to be between 50 to 100 dollars as a lifetime license per vendor and depending on the extra modules provided.

2. Self-Hosted Flexibility

When using Perfex CRM building on your local installation, you also have full control of your data and do not have recurrent expenses.

This also has more customization possibilities since you can alter the code behind it to apply in accordance with your requirements (that is provided your technical skills are sufficient).

3. User-Friendly Interface

Although Perfex CRM has a powerful functionality, it is surprisingly easy to use.

Its simple, sleek interface is simple enough such that even non-technical users can navigate. It is easy to start using, even by new users since setup is simple and documentation is thorough.

4. Scalability

Perfex CRM is based on scalability. The platform has the capacity to accommodate more work loads and can support more users without affecting its performance whether you are an individual person or have a team of 50 participants.

5. Neighborhood and Holding

Being an open-source-driven solution, Perfex CRM has the advantages of the expanding user and developer base. Perfex marketplace provides extra modules and themes and their forums and documentation supports troubleshooting and customization.

Perfex CRM Review: Why Choose Perfex CRM

1. Project Management

Centralized Project Tracking: Keeping track of various projects at hand no longer a difficult task, with the possibility of allocating tasks, defining deadlines and tracking project completion.

Time Tracking: Record the billable hours on their work tasks and projects ensuring that their clients are billed to the appropriate amount.

Resource Allocation: Schedule various employees to work and monitor their time and optimize the team performance.

2. Billing and Invoicing

Automated Invoices: Create professional invoices with a single click, use various tax rates, and even create recurring cycle billing.

Estimates and Proposals: Develop and issue estimates which can be turned into invoices when accepted by the client making the sales process very easy.

Cost Tracking: You can track company expenditures, make them billable and associate them with a particular project or a customer.

3. Lead and customer management

Lead Pipeline: Manage the leads on a Kanban board, automatically import customer leads in the mail, and send the customer through the sales pipeline.

Custom Fields: Tag extra information according to the specifications of your business.

Client Portal: Give customers a chance to see their info, bills, and project updates in a protected manner.

4. Support and Helpdesk

Ticketing System: Manage customer requests in an efficient manner with automatic responses, internal staff notes and attachments.

Knowledge Base: Give clients and employees access to self-service support in the form of guides, frequently asked questions, and resources.

5. Automation, and Integration

Workflow Automation: Automate repetitive work, follow-up reminders, and segment the customers depending on their behavior.

Third-party Integrations: Integrate with other tools such as Pay Pal, stripe, Mailchimp, WooCommerce, xero and many others to make running business easier67.

6. There is Reporting and Analytics

Sales, customer behavior and project performance: Create comprehensive reports of sales projects and performance and customer behavior.

Goal Tracking: Create a sales goal and check the progress on a real-time reporting basis35.

7. Personalisation and Logoing

Theme Styling: Customize according to the brands of the company with the CRM interface.

Modular Design: Activate and deactivate modules as required and have a clear working place.

Perfex CRM Review: User Experience-Intuitive and Efficient

Perfex CRM is taken to a customer perspective. Clean modern interface is provided and has made both non-technical and technical users able to use the system without difficulty.

The dashboard gives an overview of the important measures, tasks to be done, and activities history, and helps use to remain in a state of order and focused.

Highlights:

Fast implementation and transitioning

Customizable dashboards

On the go accessibility to the design in mobile networks

Multinational support of international teams

Perfex CRM Review: Benefits of Using Perfex CRM

1. Enhanced Productivity

Moreover, Perfex CRM unites all the customer engagements, project management processes, and finance in a single point, eliminating the need to use different software tools. The time saved, the lack of errors, and the opportunity of teams to concentrate on value delivery to clients are some of the reasons why the integration works.

2. Better Customer Relation

Customized messages, speed of support and 360 degree customer data enables businesses to further establish a stronger relationship with customers resulting in an increase in retention and satisfaction levels.

3. Cost-Effective Solution

Being an open-source platform, Perfex CRM has rich features that are available at a very small fraction of the proprietary CRM. It is scalable (only the businesses have to pay their modules), thus it is preferred among startups and developing corporations.

4. Data- Driven Decision Making

Real-time analytics and custom reports enable a business owner to make effective decisions, foresee trends, and develop best growth strategies.

Real World Applications

Freelancers: Work with numerous customers, monitor working hours and automate payment.

Agencies: People can work on projects, delegate to colleagues and track communications with clients.

Small Businesses: Coordinate the customer data, automate the sales pipelines, and streamline customer-support activities.

Perfex CRM Review: Customization and Scalability

Each company is a unique enterprise, and Perfex CRM realizes it since it provides rich customization opportunities:

Custom fields / modules: insert or delete fields and modules to provide your own workflow.

User Roles and Permissions: set the permission that the team members have.

API Access: You can create custom connectors.

This adaptability translates into the fact that Perfex CRM can be used by a company (business) of any size, be it a single person or a big company.

Perfex CRM Review: Security and Data Privacy

Perfex CRM is also concerned with data security having the following features:

Storing of encrypted data

Role based access control

Periodic updates and protection patching

Such controls make sure confidential customer data is safeguarded at all moments.

Perfex CRM Review: Pros and Cons

Pros:

Inexpensive, community code The solution is inexpensive, open-source code.

Customizable and modular to a great degree

Powerful project management and billing software

High integration capabilities

Active community and updates on a regular basis

Cons:

Needs self hosting and maintenance

Add-ons may be required in advanced features

There is a learning curve on new users

Weak out of the box HR functionality

Vendor/community based support

Perfex CRM Review: Drawbacks of Perfex CRM

None of the software is flawless, and Perfex CRM is not an exception. This is a sobering analysis of its negatives.

1. Self-Hosting Requirements

Self hosting is a method of gaining control at the expense of technical expertise. You must have a server on which PHP and MySQL are supported and you will attend to its maintenance, update and security.

With non-technical users, this may be a deterrent as non-technical users when compared to the cloud-based CRMs with managed hosting.

2. Restricted Native Integrations

Though Perfex CRM allows a third-party integration, it has rather low native features, in comparison with giants such as Salesforce.

There is a risk that you will have to buy new modules or employ a programmer to connect with some of it, which will increase the cost.

3. Advanced Feature Learning Curve

Although the interface is intuitive, the more advanced functionality such as custom report or API integration can get complex and involve some time and technical know-how to understand and use.

Companies of advanced requirements may require training/external assistance.

4. Customer Services Issues

Other customers complain of delayed response rates by the customer support service of Perfex CRM mainly when they make the acquisition under a third-party company such as WarriorPlus.

When you have problems, you might be forced to resort to the community forums or to hire a developer to help you.

Perfex CRM Review: Pricing and Availability

Perfex CRM can be sold either as a one time product and usually through sites such as warriorplus, codecanyon or directly at perfex.perfectproduct.co.

The cost also depends on the vendor, although the normal license is priced between 50-100 dollars. Other modules, e.g. advanced reporting or e-commerce integrations may be charged as a separate fee.

To avoid unnecessary add-ons via the upsells and/or bundle offers, be careful when buying some products through WarriorPlus (i.e. using the link described in this blog post).

Every time you buy, it is best to look at the reputation of the seller on reviews, and make sure you are buying the valid license with the appropriate support.

Real-World Usability: Who is Perfex CRM For?

Perfex CRM is recommended to small-mid sized businesses, freelancers, and agencies that might want to control their costs, and wish to have a customizible CRM solution.

It is especially useful in such industries and fields as marketing, IT, consulting, and e-commerce because PM and communication with the client are essential in them.

Another example is a digital marketing business that has many clients to run campaigns, billable time and invoice using the same platform (Perfex CRM).

On the same note, a freelance web developer may have employed its project tracking aspect as well as lead management capabilities to remain structured.

Nonetheless, companies that have extremely intricate demands or those who need a a lot of integrations may not find Perfex CRM adequate enough to enterprise-wide solutions. Not to mention, ordinary consumers might require the help of setting and updating.

Comparison with Competitors

As an introduction to Perfex CRM, we can compare it with two of its most popular rivals HubSpot and Zoho CRM.

Perfex CRM vs. HubSpot: HubSpot has a free tier, strong functionalities in the cloud and a high price in its premium tiers. Perfex CRM is cheaper as it has a one-time payment system, but it does not cover as many extensive marketing automation functions as HubSpot.

Perfex CRM compared to Zoho CRM: Zoho CRM is cloud based with a wider repertoire of native integrations. Its subscription model, however, can prove expensive in a long-term. The self-hosted perfex CRM is ideal to people concerned with advantages like data control and customisation.

User Feedback and WarriorPlus Considerations

The reviews of Perfex CRM on websites such as WarriorPlus are overwhelmed by positive feedback pointing to its cheap price and flexibility.

Yet, there are cases when users may have difficulties concerning third-party sellers on WarriorPlus, like unresponsive support or tricky upsells.

Things in order to counter this risk include buying the authentication of the license and avoid unknown sellers. By examining WarriorPlus reviews and ratings, you will be able to avert possible fraud.

Conclusion: Is Perfex CRM Worth It?

Perfex CRM is an effective yet affordable solution to find a business which needs a customized CRM but does not want to pay a recurring fee.

Its full-featured package offering client management, project monitoring, as well as invoicing, renders it a powerful competitor to small and medium-sized organizations.

It is a bit technical to set up and maintain but due to its flexibility and affordability many do find it worth the investment.

Do you want to buy Perfex CRM under Warrior Plus? Do not make a purchase until you get confident that you are buying the product of reliable sellers and check details of the license.

Perfex CRM is also a good option given that it is no-nonsense product with good features, suited on the business that is willing to invest into self-hosted CRM that does not cost a fortune.

FAQs

1. Will Perfex CRM be suitable to novices?

The fact is that yes, an intuitive interface of Perfex CRM is easy to use even by a non-professional user, however, non-tech individuals might require assistance with server configuration, and other professional customization.

2. Is it possible to combine Perfex CRM with the other tools?

Yes, Perfex CRM dynamics integrations via APIs and third-party modules but its spend integrations do not provide a native capabilities as other competitive products.

3. Is Perfex CRM safe?

Since it is a self-hosted solution, the security rests on the server arrangement of yours. The updates should be on a regular basis and the hosting should be good to protect your data.

4. Which industries do Perfex CRM support best?

Perfex CRM is useful to marketing agencies, IT companies, freelancers, and small organizations that require client management, work tracking, and invoicing applications.

Selecting Perfex CRM, you choose a flexible tool and a tool that can expand along with your business, as long as you are ready to set it up in the first stages and conduct some technical maintenance over time. Happy managing!

Read Full Article Here

[adskylar01]

Boost Sales with Shopify SMO Experts for Online Growth

If you want your Shopify Store to quickly grow and reach a greater clientele, employing the Shopify SMO experts will be the wisest decision. SMO is Social Media Optimization, meaning it gives the online store visibility, engagement, and conversion through famous and useful platforms such as Instagram, Facebook, Pinterest, and many more.

At Adskylar, our Shopify SMO experts help you establish a strong social presence that reaches the right audience and turns those into loyal buyers. This blog will explain what Shopify SMO is, how it works, and why it is a potential driving force behind the success of your online store.

What is Shopify SMO?

Shopify SMO is the process of optimizing your Shopify Store and content for increased performance on social media platforms. It includes:

Sharing regular content about product updates, changes, and promotions

Optimizing every banner and video

Employing desirable hashtags, suitable captions, and keywords

Creating social media ads directed towards the target audience

Social trust-development: reviews, UGC, and engagement

SMO does not merely mean setting up posts, nothing forcible connecting with customers and driving traffic to your store are to matters.

How Shopify SMO Experts Foster Your Store

Hiring Shopify SMO specialists from agencies like Adskylar will save you time and negoitate better results: Here's how they work:

1. Building a Socially Consistent Brand

The experts will really help you design your social posts, profile, and store visuals that match your brand, therefore creating that trust which effects in buy.

2. Creating Content that Is Engaging

Shopify SMO experts would create the content - be it short videos, product posts, customer reviews - tailored to meeting the interest of your audience.

3. Bring to Their Outlet Targeted Traffic

They attempt to apply platform-specific strategies (Instagram reels, FB product ads, Pinterest pins) to push well-targeted traffic meant for your product pages.

4. Track and Optimize Procedures

The two tools--Meta Ads Manager and Shopify Analytics--track traffic, engagement, and conversion data and apply this information to keep improving their strategy.

5. Save Time While Growing

A lot of work already goes into running a store. Let SMO experts handle your social presence so you can focus on your products, inventory, and customers.

Benefits of SMO for Shopify Stores

Increases brand visibility

Brings consistent and relevant traffic

Builds trust and community

Boosts conversions from social media

Improves SEO indirectly through social signals

Social signals like likes, shares, and comments can help your Shopify site rank better in search engines. This is why SMO is often paired with SEO strategies for full digital growth.

Why Hire Adskylar’s Shopify SMO Specialists?

Adskylar is offering comprehensive Shopify solutions where our SMO experts can distill themselves into the understanding of Shopify and the social media platforms. We don’t merely randomly publish posts; instead, we make content in accordance with your product and your audience. Say it is fashion, or it is home décor, or it is digital downloads-we can suggest a strategy that complements your brand.

Our special services for Shopify SMO include the following:

Platform-specific postings (Instagram, Facebook, etc.)

Audience research and targeting

Content calendar and post design

Paid campaign setup and tracking

Assistance with UGC and influencer marketing

With Adskylar, you get a dedicated team that thrives on bringing the success on social media.

Conclusion

If your Shopify store is not active on social media and is not getting much engagement, it is time to consult your Shopify SMO specialists. These specialists help you in reaching a wider audience, building trust for your brand, and selling to the customer base through witty approaches.

Whatever your status is-a newbie or already someone who's successfully running a store-Adskylar comes to help to boost your results with proven SMO formulas working best for your brand.

FAQs About Shopify SMO Experts 

Q1. How is SEO different from SMO? 

SEO: Proven Search Engine Optimization bring your store to rank on Google. SMO: Social Media Optimization helps your store grow on social platforms like Instagram and Facebook. They are, of course, traffic bringers but from different sources. 

Q2. How often do I need to post on social media for my Shopify store?

 Ideally, posting on social media should be done 3 to 5 times weekly. However, the actual key lies in the quality and consistency with which it is done. Shopify SMO experts work on drafting a content calendar tailored to fit your niche.

Q3. Do SMO strategies really help sell?

 Yes, with targeted traffic and brand trust, SMO imposes higher conversion and loyal client bases.

Q4. Can I do SMO myself, or should I always hire an expert?

 You can begin with bare-bones SMO, but going with the expert edge gives you better targeting, content, and results. These platforms change fast; therefore, the experts maintain the latest information.

Q5. How do I know if the SMO works for me?

 Track metrics such as clicks, social media traffic, engagement (likes, comments, shares), and sales-most importantly. Adskylar issues monthly reports covering the key insights.

[vittoriodicriscio]

Navigating Legal Challenges in the Era of AI and Innovation

As you embrace AI-driven tools and automation in your business or product development, you're also walking into an environment where the law hasn't fully caught up. Whether you're deploying machine learning models, automating decisions, or integrating third-party APIs, you're dealing with regulations that are still being formed. This article unpacks the major legal concerns—from liability and IP rights to data protection and bias—and helps you understand how to move forward confidently without stalling innovation.

Intellectual Property in an Algorithmic World

When you train or deploy AI, a common concern is: who owns the output? If your tool generates content, code, or product designs, can you claim copyright? Many legal systems still don’t have a definitive answer, and interpretations vary by jurisdiction. Some courts have ruled that AI-generated work without human authorship isn't eligible for copyright, while others are allowing protection if human input is substantial.

If you're licensing datasets or using pre-trained models, tread carefully. Dataset creators may assert rights over the use or manipulation of their data. Your best move is to consult licensing terms thoroughly and document your model training process, especially if you’re commercializing the results. Consider contracts that clarify ownership between engineers, clients, and third-party providers to avoid disputes later.

Data Privacy and Regulatory Compliance

Whether you're building a consumer app or internal enterprise tool, if it collects or processes personal data, you're subject to global data laws. GDPR (EU), CCPA (California), and others impose strict rules about transparency, consent, storage limits, and the right to delete. These laws can apply even if your business isn't based in those regions.

AI complicates this because large datasets are often scraped or aggregated without explicit consent. If your model processes sensitive information like health, finance, or biometric data, regulators are especially strict. Embedding privacy-by-design into your system—encrypting data, anonymizing inputs, and minimizing data collection—can help you stay compliant. Having a dedicated data protection officer or consultant review your model and processes is also smart.

Algorithmic Bias and Discrimination Laws

You need to be aware that if your AI makes decisions—about hiring, lending, or medical diagnoses, for instance—you can be held accountable for discrimination even if it wasn’t intentional. Bias in training data, or unbalanced feature weights, can create unfair outcomes that violate civil rights laws.

Several U.S. agencies, including the Equal Employment Opportunity Commission (EEOC), are now investigating algorithmic decision-making systems. If you’re automating anything that affects access to credit, housing, employment, or public benefits, your algorithms must be explainable and auditable. Conduct bias audits and retain logs that show model reasoning. Courts won’t excuse you just because it was “the algorithm’s fault.”

Product Liability in AI-Driven Systems

Here’s the issue: if your AI tool makes a mistake—like recommending a faulty stock trade, misdiagnosing a medical condition, or misdirecting a vehicle—who is liable? You, as the developer or operator, could be held accountable under product liability law.

If your tech is integrated into a broader product or service, you may share liability with suppliers, software providers, or hardware manufacturers. Documenting risk assessments, providing disclaimers, and designing fallback mechanisms (like human-in-the-loop systems) can help mitigate risk. Make sure users understand limitations, and don’t market AI capabilities as “perfect” or “fully autonomous” unless they are legally qualified to be.

Licensing, Open Source, and AI Integration

Many startups integrate open-source AI components to save time and money. But each open-source license has different obligations. Some require you to publish your code if you distribute a product that uses their software. Others impose use restrictions, especially in areas like facial recognition or surveillance.

Before pulling in any open-source tools, audit your dependencies. Tools like OpenChain or FOSSA can help. It’s also worth creating a software bill of materials (SBOM) that clearly lists all third-party code in your stack. When you start raising capital or preparing for acquisition, buyers and VCs will scrutinize your compliance with these licenses.

Contractual Clarity in AI Partnerships

If you’re building AI products with partners—whether that’s a vendor supplying data, a client providing training goals, or a co-developer writing code—you need solid contracts that spell out intellectual property ownership, revenue sharing, liability, and data governance. Too many startups skip this step early on and get burned later when IP is disputed.

Don’t rely on verbal agreements or email threads. Have a lawyer help draft documents that address AI-specific risks. Include indemnification clauses for data misuse or model errors. And when working with enterprise clients, expect requests for algorithmic transparency and compliance documentation before they’ll sign off.

International Challenges and Jurisdiction

If your AI software crosses borders—which it probably does—it must follow legal systems in multiple regions. A model trained in one country could face bans or sanctions elsewhere, depending on local standards of safety, privacy, or ethics. China, the EU, and the U.S. are already taking different stances on permissible AI applications.

Setting up legal geofencing, using localized models, or limiting usage features in certain regions can help. You should also be prepared for regulatory investigations in jurisdictions where your users operate. Having general terms of service isn’t enough anymore—localized legal notices and compliance plans are essential for scaling globally.

Top Legal Issues with AI Innovation

Ownership of AI-generated content

Data privacy and global compliance

Discrimination risks in automation

Liability for algorithmic errors

Open-source license compliance

IP disputes in partnerships

Global regulatory differences

In Conclusion

Navigating the legal side of AI means staying alert and flexible. Whether you're launching a new model, expanding globally, or partnering on development, legal blind spots can slow your momentum—or worse, shut you down. The best way to protect your innovation is to treat legal strategy as an integral part of your AI roadmap, not an afterthought. As the rules shift, your ability to adapt with documented safeguards and smart counsel will separate you from the pack.

"Want deeper dives on AI regulation and tech law? I explore emerging legal frameworks, compliance strategies, and case studies in my Medium. Follow for monthly analysis of how innovation intersects with the law."

[callofdutymobileindia]

Learn from Anywhere: Best Generative AI Programs Online in India for Working Professionals

In a world where artificial intelligence isn’t just analyzing data—but creating content, writing code, and building apps autonomously—Generative AI has emerged as one of the most transformative technologies of the decade. For working professionals in India, now is the time to upskill in Generative AI—and the best part? You can do it online, on your own time, without quitting your job.

This blog explores the best Generative AI programs online in India specifically designed for busy professionals. Whether you're in tech, marketing, finance, or product management, these flexible programs allow you to learn from anywhere, build real-world projects, and prepare for future-ready AI roles in 2025 and beyond.

Why Working Professionals Should Learn Generative AI in 2025?

The use of Large Language Models (LLMs) like ChatGPT, DALL·E, Midjourney, and Claude is no longer confined to tech labs. From content generation and customer support to autonomous research and AI-driven analytics, Generative AI is being adopted across industries.

Top reasons to learn Generative AI now:

🔁 Automate repetitive work using AI agents and co-pilots

📈 Increase productivity with tools like ChatGPT, Copilot, and Notion AI

💸 Boost your salary potential with in-demand GenAI skills

🛠️ Build AI-powered tools and products to lead innovation in your company

🌎 Join the global talent pool of AI-savvy professionals and freelancers

With online programs now offering flexible formats, real-world projects, and live mentorship, it’s never been easier for working professionals in India to learn Generative AI without disrupting their careers.

Boston Institute of Analytics – Online Generative AI Specialization

Format: Live Online + Recorded Sessions Duration: 12–16 Weeks Level: Intermediate to Advanced Website: www.bostoninstituteofanalytics.org

Why It’s Ideal for Professionals:

Boston Institute of Analytics (BIA) offers one of the most practical and career-focused Generative AI programs in India. Designed for working professionals, the course features evening/weekend live classes, hands-on projects, and expert mentorship.

Key Highlights:

Covers Prompt Engineering, LLMs, LangChain, Diffusion Models, and OpenAI APIs

Real-world projects like AI chatbots, document automation tools, image generation apps

Tool stack includes GPT-4, HuggingFace, Pinecone, Streamlit

Dedicated career support, resume review, and job referrals

Certification recognized by global employers

If you're serious about building real-world GenAI applications while managing your job, BIA is a top-tier option with proven outcomes.

Tools You’ll Work With

The best Generative AI programs for working professionals in India teach industry-relevant tools and frameworks like:

OpenAI API (ChatGPT, GPT-4, Codex)

LangChain (for multi-step LLM apps)

Hugging Face Transformers

Google Vertex AI

Stable Diffusion and DALL·E

Midjourney, RunwayML, ElevenLabs

Python, Streamlit, Gradio (for app deployment)

Vector databases like Pinecone, Weaviate, and FAISS

Tips for Working Professionals to Learn Generative AI Efficiently

✅ Block time weekly (even 4–6 hours/week can yield results)

✅ Pick project-based courses to learn by doing

✅ Join Discord/Slack communities to get help and stay motivated

✅ Document your progress (on GitHub or LinkedIn)

✅ Apply AI in your current job (automate a report, create an assistant)

Remember: The goal is not just to learn tools—but to build intelligent systems that solve real problems.

Final Thoughts

Generative AI is reshaping every industry—and those who learn it early will lead tomorrow’s innovation. As a working professional in India, you don’t need to quit your job, relocate, or spend a fortune. With high-quality, flexible, and project-driven online programs, you can learn Generative AI from anywhere and at your own pace.

If you're serious about mastering this game-changing technology, the Boston Institute of Analytics offers one of the most comprehensive and career-ready Generative AI programs in India. With live mentorship, real-world projects, and global recognition, it’s a solid investment in your future.

[smiledigi01]

best WordPress course in Jalandhar

TechCADD presents the best WordPress course in Jalandhar, Punjab. Excel in website development and management with expert support for all skill levels!

https://techcadd.com/best-wordpress-course-in-jalandhar.php

A WordPress course offers a comprehensive pathway for individuals interested in creating, managing, and optimizing websites without needing deep coding knowledge. As the world’s most popular content management system (CMS), WordPress powers over 40% of all websites on the internet, making it an essential skill for web developers, bloggers, entrepreneurs, and digital marketers. A well-structured WordPress course introduces learners to the fundamentals of website creation, beginning with domain name registration, hosting selection, and WordPress installation—either manually or through a hosting provider’s one-click setup tools. From there, students explore the WordPress dashboard, learning how to navigate menus, customize themes, and install essential plugins to enhance site functionality. These courses typically cover both WordPress.com (hosted) and WordPress.org (self-hosted), explaining the pros and cons of each so learners can choose the best option for their goals.

As learners progress, they’re guided through designing pages and posts using the block-based Gutenberg editor or classic editor, with hands-on exercises on formatting content, embedding media, creating menus, and using widgets for added interactivity. Understanding how to structure a website for both user experience (UX) and search engine optimization (SEO) is a core focus, with tutorials on permalinks, categories, tags, and metadata. Many WordPress courses also introduce learners to theme customization, where they can explore both free and premium themes, and learn to adjust colors, fonts, layouts, and logos to match their branding or design goals. Some advanced courses even include lessons on using page builders like Elementor or Beaver Builder for drag-and-drop website creation, making the design process accessible to non-designers.

Beyond design, a strong WordPress course dives into functionality—teaching students how to install and configure plugins to expand their site’s features. This includes plugins for SEO (like Yoast or Rank Math), security (such as Wordfence), backups (like UpdraftPlus), contact forms, social sharing, eCommerce, and analytics. By using plugins effectively, learners can add professional-level features to their websites without writing a single line of code. Additionally, courses often touch on performance optimization, covering techniques like caching, image compression, and mobile responsiveness to ensure websites load quickly and perform well on all devices.

For those interested in online business, many WordPress courses offer dedicated modules on setting up eCommerce stores using WooCommerce, the platform’s most popular online store plugin. Learners get step-by-step guidance on how to list products, set prices, manage inventory, configure payment gateways, calculate taxes and shipping, and manage customer orders. They also explore marketing integrations, such as email list building, customer reviews, coupons, and abandoned cart recovery—all crucial for building a successful online business.

Another important aspect covered in WordPress courses is website security and maintenance. Students are taught best practices to protect their websites from malware, spam, and unauthorized access. Lessons typically include how to keep WordPress, themes, and plugins updated, use secure passwords, install SSL certificates, and schedule regular backups. Additionally, students learn about GDPR compliance and how to ensure their sites meet privacy regulations by incorporating cookie notices, privacy policies, and data handling practices.

Many modern WordPress courses also address basic HTML, CSS, and even introductory PHP for those who want to move beyond pre-built tools and gain more control over customization. This allows learners to make specific changes to theme files or child themes, troubleshoot errors, and create custom functionality. While not mandatory, this knowledge enhances the learner’s confidence and opens the door to freelance web development or offering client services.

The flexibility of WordPress means that learners can use their skills in a wide range of projects, from blogs and portfolios to business websites, nonprofit platforms, and educational sites. A good WordPress course encourages project-based learning, where students build real websites from scratch, apply new concepts, and receive feedback. These hands-on projects not only reinforce learning but also help students build a portfolio they can use to showcase their skills to potential clients or employers.

In addition to technical skills, many WordPress courses offer guidance on launching and maintaining a career or freelance business. This includes tips on pricing web design services, managing client relationships, creating contracts, and using platforms like Fiverr, Upwork, or personal websites to attract business. With WordPress development in high demand, completing a course can be the first step toward a rewarding and flexible career in tech or digital entrepreneurship.

WordPress courses are available in various formats—self-paced video tutorials, instructor-led classes, bootcamps, or even university-affiliated certifications. Platforms like Udemy, Coursera, LinkedIn Learning, Skillshare, and local training centers offer a wide selection of WordPress courses catering to beginners through to advanced users. Some courses include certification upon completion, which can be added to resumes or LinkedIn profiles to validate one's skills.

In conclusion, a WordPress course equips learners with the tools and knowledge needed to build professional, functional, and attractive websites—without requiring deep programming experience. It covers everything from setting up a basic blog to launching a full-fledged online store, all while emphasizing usability, performance, and scalability. Whether you're a student, entrepreneur, freelancer, or career changer, learning WordPress opens the door to countless opportunities in the digital space, offering a valuable and future-proof skillset in an increasingly online world.

[queerreflection]

When people hear that Queer Reflection uses AI to power immersive queer storytelling, we often get raised eyebrows—and sometimes outright skepticism. “Can’t AI erase marginalized voices?”“Doesn’t AI just reinforce bias?”“Aren’t you handing queer stories over to the algorithm?” We hear you. And we agree—AI has a long, ugly history of erasing nuance, centering whiteness, and replicating the very biases we’re trying to unlearn. But it doesn't have to. Because when queer people are at the helm of the design, the data, the voice, and the emotional intent—AI can become something radically affirming. Something empathetic. Something that doesn’t flatten identity, but deepens it. AI Isn’t the Author. We Are. At Queer Reflection, we don’t use AI to create our stories—we use it to adapt them. To listen. To reflect. Our team writes every Encounter from the inside out, informed by lived experience, trauma-aware language, and the weight of emotional truth. Then, we use AI to modulate tone, surface themes, and guide reflection—not to replace the story, but to help users feel it more deeply. “We don’t feed our lives into machines. We feed insight through them—so people can see themselves reflected.”— Bryan Alexander, Founder AI here is not the storyteller. It’s the mirror. Emotion Over Output While most AI tools are focused on scale and speed, Queer Reflection is focused on resonance. We use AI to do things like: - Tailor emotional summaries based on a user’s narrative path - Offer gentle, context-aware journaling prompts - Adjust pronouns, names, or cultural tone to help someone feel more seen - Avoid binary assumptions about identity, behavior, or resolution In short, we’ve taught the tech to listen like a therapist, not talk like a teacher. Bias Isn’t a Bug—It’s a Human Problem The truth is, bias doesn’t live in machines. It lives in the people who build them—and in the silence of those who don’t. That’s why we’ve made it a core principle to build Queer Reflection with queer technologists, writers, and collaborators at every stage. Not just to tell our stories more accurately—but to claim space in the systems that have too often rendered us invisible. “AI reflects who trains it. If we don’t shape it, someone else will.”— Queer in AI A Queerer Future for Machine Learning Imagine an AI that doesn't assume your gender.Imagine an emotional engine that adjusts based on your trauma history.Imagine interactive stories that learn from your reality—not from someone else's dataset. That’s what we’re building. We know the risks. We see the harm AI has done. But we believe that progress doesn't come from rejection—it comes from reclamation. And if we want the future to include us, we have to start writing it. Want to Help? We’re always looking for queer voices, AI thinkers, sensitivity readers, and emotional designers to shape this work. If you’d like to be involved, send us a message:hello@queerreflection.com And if this moved you, please share it with someone who still thinks empathy can’t be engineered. More on this topic: - Queer in AI – advocacy and visibility for LGBTQ+ people in artificial intelligence - The Algorithmic Justice League – fighting bias in AI systems - The Case for Ethical AI in Mental Health (Harvard Business Review) - How Queer Technologists Are Reclaiming AI (Them.us) Read the full article

[techit-rp]

The Rise of AI Investment Bankers: Is Your Finance Career Future-Proof?

In the high-stakes world of investment banking, where deals are made in boardrooms and valuations change in milliseconds, a new player has entered the game—Artificial Intelligence. And it's not just another tool. It's transforming the very foundation of how deals are sourced, structured, and sold.

So, the big question is: Are you ready for an AI-powered future in finance?

If not, Online Certification Courses for Financial Analytics might just be the bridge you need.

From Suits to Servers: How AI is Changing the Game

For decades, investment banking has been driven by human insight, analytical grit, and long hours spent creating pitch decks and financial models. But today, AI tools are doing in minutes what used to take analysts days. Whether it’s building DCF models, conducting industry research, or generating deal summaries, machine learning and generative AI are speeding up operations and redefining what it means to be a banker.

Some major developments include:

Moelis & Company adopting AI assistants for pitchbook generation.

Nomura using AI to recommend trade ideas and automate risk assessments.

Tiger Global integrating AI into deal sourcing and market intelligence.

JPMorgan’s COiN (Contract Intelligence) analyzing complex legal documents in seconds.

AI isn't coming. It's already here—and thriving.

Why Should You Care?

If you’re an aspiring financial analyst or investment banker, AI changes the game in three big ways:

Efficiency is the New Currency: Analysts are now expected to do more in less time. AI helps, but you’ll need to know how to guide it.

Skillsets Are Evolving: Excel is still key—but now you also need to understand Python, SQL, and maybe even prompt engineering for AI tools like ChatGPT or Rogo.

Certification Is No Longer Optional: Recruiters want proof that you’re AI- and data-savvy. That’s where Online Certification Courses for Financial Analytics come in.

Online Certification Courses for Financial Analytics: Your Launchpad Into the Future

In an AI-first finance world, standing out means staying ahead. Top-rated Online Certification Courses for Financial Analytics offer you:

Hands-on training with AI and analytics tools like Tableau, Power BI, and Python.

Modules on machine learning for finance, risk modeling, and big data applications.

Real-world case studies from investment banking, fintech, and equity research domains.

Placement assistance and resume building for high-impact finance careers.

Whether you’re a recent B.Com graduate or a working professional, these online programs give you flexible, industry-driven education that’s tailored to the future of finance.

“AI won’t replace bankers, but bankers using AI will replace those who don’t.” – A new-age finance maxim

How AI is Reshaping Analyst Roles

Let’s take a typical analyst job. Five years ago, it meant:

Sourcing data from Bloomberg.

Creating valuation models from scratch.

Preparing pitchbooks late into the night.

Today?

Data comes from AI—scraped, sorted, and summarized.

Valuation models are auto-built, and analysts just review assumptions.

Pitchbooks are auto-generated, with visuals ready to go.

The analyst's job has moved from "doer" to "strategic reviewer." That requires financial knowledge + data fluency.

Success Story: How Online Learning Changed the Game

Take Arjun, a mechanical engineering graduate from Pune. After completing an Online Certification Course in Financial Analytics, he landed a role at a mid-tier investment bank in Mumbai—not as a traditional analyst, but as a Financial Data Strategist.

His job? Use AI tools to find undervalued assets, build predictive models, and support M&A decisions. A job that didn’t exist five years ago.

Conclusion: The Future is Hybrid—So Should You Be

Investment banking is not dying. It’s evolving. The future belongs to professionals who understand both finance fundamentals and data-driven tools.

Whether you want to work in M&A, private equity, or financial strategy, investing in Online Certification Courses for Financial Analytics is a smart bet.

It’s not just about keeping up with AI—it’s about working with it.

[smartcitysystem]

From Browsing to Buying: How WiFi Marketing Software Drives Conversions

In the digital-first world, businesses are constantly on the lookout for cost-effective ways to convert foot traffic into paying customers. Whether it’s a restaurant, retail store, hotel, shopping mall, or clinic, one thing remains true: people expect fast, free WiFi. But what if that WiFi connection could do more than just keep customers connected? What if it could help your business drive conversions?

Enter WiFi marketing software—a smart solution that transforms ordinary guest WiFi into a powerful conversion engine. By capturing user data, delivering personalized promotions, and enhancing customer experiences, WiFi marketing software takes people from browsing to buying—often in real-time.

In this article, we’ll explore how WiFi marketing software works, the benefits it brings to businesses, and why it’s becoming a must-have for those looking to turn passive connections into profitable actions.

What Is WiFi Marketing Software?

WiFi marketing software is a platform that enables businesses to collect customer data and engage with users who connect to their WiFi network. It uses a captive portal—a branded login page that customers see when they access your public WiFi—to gather key information such as:

Name and email address

Mobile number

Age, gender, and interests

Social media profiles (if using social login)

Once a customer logs in, the software can trigger a variety of actions including sending a welcome email, offering a discount, encouraging a social media follow, or directing them to a custom landing page.

This simple interaction allows you to build relationships, nurture leads, and ultimately drive sales—both online and offline.

Why WiFi Marketing Works for Conversions

Most businesses see WiFi as a customer convenience. But smart businesses see it as an opportunity to:

Capture data

Segment audiences

Personalize messaging

Automate follow-ups

Promote offers in real-time

Because customers are already choosing to connect to your WiFi, they’re actively engaging with your brand. This creates the perfect moment to deliver a well-timed message or incentive that can influence their buying decision.

Key Features That Drive Conversions

Let’s dive into the specific features of WiFi marketing software that make it such an effective tool for increasing conversions.

1. Captive Portal Branding & Engagement

The login screen is your first opportunity to impress and convert. A well-designed captive portal allows you to:

Add your logo, brand colors, and custom messaging

Display promotional banners or videos

Offer incentives like “10% off if you connect now”

Embed social media links to gain followers

This branding moment reinforces your identity and sets the tone for a customer journey from passive browsing to active buying.

2. Social Media Login for Follower Growth

Most WiFi marketing software solutions support social login through platforms like Facebook, Instagram, and Google. This method allows customers to connect in a single click while granting permission to access basic profile data.

Businesses can then:

Encourage a page to like or follow

Prompt users to check in or leave a review

Retarget these users with future promotions

Social login simplifies the connection process and opens up new conversion channels via social media.

3. Email & SMS Campaign Integration

Once a customer connects and their data is captured, you can set up automated email or SMS sequences. These messages can be timed or triggered based on behavior.

Example flows:

Welcome email with promo code 5 minutes after login

Thank-you SMS sent 1 hour after the visit

Follow-up offer 3 days later for first-time users

Birthday discount based on DOB collected

These personalized, timely communications keep your brand top-of-mind and drive repeat business.

4. Behavioral Segmentation

WiFi marketing software gives you insights into how often a customer visits, how long they stay, and what locations they frequent.

This allows for powerful segmentation:

First-time vs. returning customers

Frequent visitors (e.g., 5+ visits per month)

Infrequent customers (e.g., not seen in 30 days)

By device, location, or time of day

Targeted offers to each segment can dramatically improve engagement and conversion rates.

5. In-Session Promotions

Many businesses don’t realize the power of real-time marketing. With WiFi software, you can display in-session promotions or redirect users to a landing page after login.

Examples:

A clothing store can show today’s deal: “Buy 2, Get 1 Free”

A restaurant can offer a “free drink with a meal” to WiFi users

A hotel lobby can upsell spa services through a WiFi login

Because these users are already on-site, they’re more likely to act immediately.

6. Analytics and Conversion Tracking

Want to know which campaigns are working? WiFi marketing software provides detailed analytics that track:

Number of logins

Bounce and conversion rates on redirect pages

Redemption of coupons or codes

Clicks on social media buttons

You can measure ROI and optimize campaigns to drive better results.

Is It Right for Your Business?

If you’re in hospitality, retail, healthcare, education, or any service-based industry where customers spend time on-site, then yes—WiFi marketing software is a smart investment.

You’re already offering WiFi. Why not use it to:

Capture leads

Grow your social media presence

Encourage purchases

Improve loyalty

Track ROI

It’s like turning every WiFi connection into a handshake, a conversation, and ultimately—a conversion.

Final Thoughts

The path from browsing to buying doesn’t have to be long or expensive. With the right WiFi marketing software, you can engage customers the moment they connect—offering value, personalization, and incentives that lead to real business outcomes.

Whether you want to build a CRM, drive footfall, boost repeat visits, or grow your followers, WiFi marketing is a low-friction, high-impact solution that turns an everyday utility into a sales and engagement engine.

In the competitive landscape of today’s market, every touchpoint counts. Make your WiFi count too.