#lead generation software saas

[peterbordes]

9 Powerful SaaS marketing lead generation strategies to accelerate platform adoption and compete more effectively.

[rabbikhan03]

Mail Rocket Appsumo Lifetime Deal: Effortlessly Streamline Your Email Campaigns

Email marketing can be tricky, especially when managing large-scale campaigns. Sending personalized emails to hundreds or even thousands of people can feel like a game of chance if you don’t have the right tools.

Enter Mail Rocket—the ultimate tool to simplify email marketing, allowing you to send personalized emails at scale using familiar tools like Gmail and Google Sheets. Whether you’re a marketer, educator, or event organizer, Mail Rocket is designed to help you manage efficient and impactful email campaigns without the stress.

Overview of Mail Rocket

Mail Rocket takes the hassle out of managing email campaigns. By integrating directly with Gmail and Google Sheets, this tool allows you to easily create and send personalized emails to thousands of recipients in just a few clicks.

Whether you're sending newsletters, promotional emails, or event invitations, Mail Rocket helps you ensure that your messages land in the primary inbox and not the spam folder, all while tracking performance directly within your Gmail account.

Key Features of Mail Rocket

Google Sheets Integration: Seamlessly create personalized emails for every recipient using the power of Google Sheets.

Large Email Volume: Send up to 2,000 emails per day through your Gmail account, making it perfect for bulk campaigns.

Smart Delivery: Ensure your emails hit the primary inbox and avoid spam filters with intelligent email delivery features.

Email Tracking: Track the performance of your campaigns with built-in email tracking, allowing you to monitor opens, clicks, and more.

Attachments & Personalization: Add attachments, images, and personalized links to make your emails more engaging.

Automation & Scheduling: Schedule your email campaigns and set delays between emails to optimize your sending process.

Who Should Use Mail Rocket?

Marketers: Looking to streamline your email marketing campaigns? Mail Rocket allows you to send personalized emails in bulk, helping you reach your audience without the hassle.

Educators: Need to send course updates, announcements, or newsletters to students? Mail Rocket simplifies this with easy-to-use tools for personalization and scheduling.

Event Organizers: Sending invitations, updates, and reminders to large groups becomes a breeze with Mail Rocket’s seamless Gmail integration.

Mail Rocket Appsumo Lifetime Deal Pricing

Plan 1: For a one-time payment of $29, you get access for 1 user, can send up to 2,000 emails per day, and enjoy features like email tracking, file attachments, personalized links, and more.

Plan 2: For $58, you get all the features of Plan 1, but with access for 5 users—perfect for small teams.

Plan 3: At $87, you get everything in the previous plans, but for 10 users, making it great for larger teams or businesses.

All plans come with a 60-day money-back guarantee, so you can try Mail Rocket risk-free to see if it’s the right fit for your email marketing needs.

Click Here for Mail Rocket Appsumo Lifetime Deal

Conclusion

If you’re looking for a simple and effective way to manage personalized email campaigns at scale, the Mail Rocket Appsumo Lifetime Deal is the perfect solution. With its powerful Gmail and Google Sheets integration, you can easily create, send, and track email campaigns while ensuring your messages reach the primary inbox. Start streamlining your email marketing efforts with Mail Rocket today!

[sanjanii]

Sales enablement is a strategic, ongoing process that empowers sales teams with the content, guidance, and training they need to successfully engage buyers. It is a collaborative effort between sales, marketing, and other departments to ensure that sales teams have the tools and knowledge they need to sell effectively.

For more info: https://www.intandemly.com/sales-enablement-tools/

[advancedchatbot]

How Chatlayer's Conversational AI Enhances Lead Generation and Sales

Those days are gone when the only human-like conversations we used to have with fellow humans. It is 2025, and we are already in the future that we have always talked about. We have now set foot in a world where we can converse with robots. Now, that's pretty exciting. According to some, there may come a day when Artificial Intelligence (AI) takes over humans entirely. However, today is not that day. Today, let's appreciate the blessing that AI is to humanity and dive deep into the advantages of conversational AI-powered next-gen chatbots. Sinch Chatlayer This is our mission at Sinch. Our latest enhancement comes through the acquisition of Sinch Chatlayer. A cloud-based software platform that lets businesses create chatbots and voice bots in 100+ languages using Artificial Intelligence (AI) and Natural Language Understanding (NLU). Chatlayer provides analytics directly on the platform. Individual bot messages can be fully analysed and Chatlayer's dashboard features allow administrators to inspect the overall health of a particular bot. Chatlayer SaaS platform easily integrates with all major CRM, ticketing systems, knowledge base, and contact center solutions through our API. AI-based chatbot Artificial intelligence or AI-based chatbots are apps or interfaces that can carry on a human-like conversation using natural language understanding (NLU) or natural language processing (NLP) and machine learning. AI chatbots differ from standard chatbots because they leverage large language models (LLMs) versus traditional conversation flows and pre-programmed responses to generate responses to text and voice inputs. AI chatbots can improve customer experiences with virtual agents trained on a business's content and data, lower costs, and scale customer support. AI chatbot integration AI chatbot integration gives you instant AI-powered support, and Live chat adds the expertise of human agents, ensuring that every customer interaction is efficient and effective. Your customers can reach out to an AI chatbot anytime and get an instant response. Live agents will deliver a personalized experience when needed. Create a custom self-learning AI model based on your existing business data. Answer even the most complex queries with immediate responses using generative AI.

[ravnique]

Ideal Customer Persona: Marketing Director Mark

About Them

Name: Mark Thompson

Role: Marketing Director

Industry: SaaS (Software as a Service)

Company Size: Mid-sized (100-500 employees)

Demographics:

Age: 35-45 years old

Education: Bachelor's in Marketing or Business, often with an MBA

Location: Urban areas with a tech industry presence (e.g., San Francisco, New York, Austin)

Experience: 10+ years in marketing, 3-5 years in a leadership role

Professional Background:

Strong understanding of digital marketing, analytics, and customer acquisition strategies

Experienced in leading cross-functional teams and managing marketing budgets.

Use Case

How they use our product:

To manage and optimize digital marketing campaigns across multiple channels (e.g., social media, email, SEO)

To gain insights into customer behavior and campaign performance through advanced analytics and reporting tools

To streamline and automate repetitive marketing tasks

What they’re trying to achieve:

Increase lead generation and conversion rates

Enhance brand visibility and engagement

Improve ROI on marketing spend

Gain a competitive edge through data-driven decision-making

Previous Solution & Pain Points

Previous Solution:

A combination of multiple marketing tools (e.g., email marketing platforms, social media schedulers, web analytics tools)

Manual processes for campaign management and performance tracking

Pain Points:

Fragmented data across different tools leading to inefficiencies and inaccuracies

Time-consuming manual processes

Difficulty in measuring the true impact of marketing efforts on revenue

Challenges in personalizing marketing campaigns at scale

Benefits

Main Benefits from Using Our Product:

Integrated Platform: Unified solution that brings all marketing tools and data into one platform

Automation: Streamlined workflows for campaign management, reducing manual effort

Advanced Analytics: Comprehensive reporting and analytics that provide actionable insights

Scalability: Ability to personalize campaigns at scale, driving better engagement

Improved ROI: More efficient use of marketing budgets through data-driven optimization

Buying Trigger

What Causes Them to Seek Out Our Product:

Need to consolidate marketing tools for better efficiency

Growth in company size leading to more complex marketing needs

Desire to improve marketing performance and accountability

Feedback from the executive team demanding better metrics and ROI

Frustration with current tools' limitations and lack of integration

Buying Process

Typical Process People Go Through to Buy Our Product:

Research: Initial online research to identify potential solutions, reading reviews and case studies

Evaluation: Shortlisting a few platforms, attending demos, and comparing features and pricing

Consultation: Internal discussions with the marketing team and other stakeholders (e.g., IT, finance)

Trial: Requesting a free trial or pilot program to test the product

Decision: Final decision made by the Marketing Director, often in consultation with the executive team

Approval: Securing budget approval and negotiating contracts

Choice Factors

Things They’re Looking for in a Product Like Ours:

Ease of Use: Intuitive interface and easy onboarding process

Integration: Seamless integration with existing tools and systems

Scalability: Ability to grow with the company and handle increasing volumes of data and users

Support: Reliable customer support and resources for troubleshooting and optimization

Value: Competitive pricing and clear ROI

Innovation: Regular updates and new features that keep the platform ahead of industry trends

[makuojinanwa]

How To Create A Content Marketing Strategy For Your SaaS Business

Whether you're starting conversations that engage your target audience, sharing information that positions your SaaS business as an industry leader, or simply drumming up business for your SaaS product, you need an effective SaaS content marketing strategy.

Why you may ask?

Because 63% of customers cite web pages during their evaluation process. And on the average, companies that blog receive 434% more indexed pages. If, on an industry-wide scale, you have nearly 10 times more leads from long form blog posts than short ones, then content marketing is a priority if you want to grow your SaaS business long term.

In this guide, we'll discuss SaaS content marketing strategy. And by the end, you'll know what content strategy is, why you need one and when to apply it. Then you'll get a step-by-step process of creating a content strategy unique to your SaaS business.

Defining SaaS Content Strategy

If you don't understand content strategy, we'll explain what it is before we get to the why and when.

So what is content strategy?

Content strategy is simply all the content processes a business employs to get prospects to buy their product or service. There's

#Audience Research

#Business Model

#Content Ideation

#Media Platforms

#Content Creation

#Distribution &

#Evaluation

And as a SaaS business owner, SaaS content strategy is simply a content strategy that accounts for your SaaS business model.

SaaS companies like Canva, Buffer and HubSpot have executed robust content marketing strategies that have scaled their lead generation and subscription efforts.

Specifically, Grammarly has a blog that educates their readers on writing styles and technique. Their blog has over 100,000 subscribers and their content has over 5 million views.

These readers get freemium access to their editing tool. They number 30 million users. And a good number of these readers end up paying for their editing software.

As a SaaS business owner, you can aim for similar success, cheap and exponential business growth, with an effective SaaS content strategy.

Benefit Of SaaS Content Strategy

Focus stands out amongst content strategy benefits like exponential growth and cheap lead generation. Joe Pulizzi stressed the importance of content strategy and expanded on focus as a SaaS content strategy benefit when he said this…

"We need to create a business strategy for our content. That means saying no to many channels and content types, and focus on where we can build an asset, an audience, overtime."

- Joe Pulizzi

A good SaaS content strategy saves time and energy that would otherwise be spent talking to the void. Strategy quickly gets you closer to what works. By studying your target market, you discover not just what to say, but where and when to say it.

Let's take HubSpot for instance here.

HubSpot's blog posts are comprehensive guides to unlock business growth via sales and marketing. Their blog content has a strong bias towards explaining theories and practices. But on their Instagram page, we observe something different. Content is more conversational and personable. Learning takes a back seat to experience and entertainment.

Their blog readers and Instagram followers are different. And even when these audiences overlap, we see different attitudes for different platforms. And in this case, the same lead is in a different mindset depending on which platform they consume HubSpot's content.

We can see that HubSpot's approach to content creation and distribution considers platform culture when talking about the same topics. These content strategy insights come from studying market behavior on search engines and different social media platforms.

So now they don't have to work mindlessly. They have knowledge and a plan on how to use relevant content to generate leads and sales.

This is the process of creating a content strategy and you can do the same for your SaaS business.

When To Use SaaS Content Strategy

From time to time, I find founders and aspiring entrepreneurs asking when to use content strategy in their business.

My answer?

Start as soon as you can. In fact, you should have started yesterday even if you don't have a product or market. Surprised? Let me explain.

Early Stage SaaS Companies

You see, a content strategy is valuable because of what it makes you do. You can't have a strategy to engage a market if you first don't know your core service or product, and who would need your offer.

Say you're a digital marketer helping e-commerce stores increase website traffic. And you hope to sell software services to e-commerce store owners in the future. You could use a content strategy where you document your process of helping e-commerce websites grow their traffic.

Now you're engaging your market while figuring out other problems they may have that would be worth a SaaS tool. Before UberSuggest, Neil Patel ran his digital marketing blog for many years. He offered educational content to digital marketers and online entrepreneurs on how to grow their businesses. Now his SaaS tool, UberSuggest, helps entrepreneurs with keywords for their content marketing efforts.

Established SaaS Companies

On the other hand, established SaaS businesses can improve the value of their business by having another option to generate leads and sales. Outbound processes like cold calling and emailing can be effective and sustainable. But adding inbound processes like content marketing to the mix increase lead gen options and strengthens outbound processes too.

Regardless of where you are in your SaaS journey, creating a good SaaS content strategy keeps you in touch with your product and market.

Now having understood what a SaaS content strategy is and can do, let's get into the weeds of creating one.

Defining Your Market

All effective SaaS content strategy starts out with a defined market. As a SaaS business owner, ask yourself these questions…

Who needs what you sell?

Why do they have this need?

What would they feel like when said need is satisfied?

What else do they do outside finding said satisfaction?

These questions give you an opportunity to understand your market. Say you sell business software to freelance writers and content creators. Freelance writers and content creators need high paying clients and commercial success with their audience respectively.

But is that all?

It isn't. Dig deeper.

For a freelance writer, higher paying clients mean

Reduced Anxiety

Meaningful Work &

Time Freedom

And for the content creator, a profitable product they own means

Income Stability

Creative Freedom &

Work Satisfaction

As an owner of your business software, you now know what your editing or invoice software actually means to your market. You know their needs and what they'll feel like when satisfied.

So it's time to find them.

SaaS Content Strategy Platforms

We've answered the above questions for your hypothetical software business except for what content creators and freelance writers do outside their core jobs.

Answering the last question brings up more questions…

Do they consume business content from online gurus?

Do they take courses from fellow writers and bloggers?

What about search and social groups where they interact with fellow content creators and freelancers?

Remember, we're trying to find out their hangout spots online. So wherever they spend their time online is a potential content strategy platform. Content strategy platforms are places that shape your tone and approach to creating engaging content that converts prospects.

You can speak with your customers to get an idea of how they spend their online hours when they're not working. Of course you can't go around asking awkward questions like

'Where do you spend your time online?'.

Instead, you can say something like

'What's your most inspiring piece of educational content in the last 2 months?'

'Who's making content that gets you excited?'

'What obstacles do you face that often hinder your productivity?' (By the way, whoever is offering courses or creating content to solve that problem is a potential content strategy platform.)

Get a list of these content strategy platforms and go to work studying your market. You'll find yourself in reddit channels, comment sections of Instagram accounts and YouTube channels. You'll pick up Twitter trends and read blog comments.

Before long, the picture of your market becomes clear. You'll be full of content and distribution ideas for your content marketing campaign. Your SEO keyword search would be much more robust instead of staring at keyword software charts with frustration.

Back to our hypothetical software business. Your market research would take you to content strategy platforms like Ali Abdaal, Dan Koe, Zulie Rane, Gary Vee and Roberto Blake. These creators serve the typical content creator and freelance writer. Observe how they talk and what they talk about in the comment sections of these influencer accounts.

Now you know exactly what your market wants and you know how to create content for them.

It's time to engage and convert.

Engaging And Converting Your Audience

Many SaaS companies get it right up to this point but skid off track at this crucial bend. They lose because they want to engage their prospects on the company's terms. Don't make that mistake.

Remember our earlier conversation about HubSpot's approach to their blog and Instagram accounts?

Good.

They observed that business owners on search engines such as Google, have search intent to learn about new information and products to solve business problems. So HubSpot's blog attracts them with big prominent blog titles and small author bylines.

Blog Titles

Picture of HubSpot's SERP

Blog Titles and Author Bylines

Picture of HubSpot's Blog Post

You get the sense that it's ideas first before people. On the other hand, business owners and professionals who want to unwind while being social on Instagram, dictate HubSpot's Instagram approach to content creation. Here, social interaction and entertainment are priority over ideas and education.

Personality Over Theory

Picture of HubSpot's Instagram account

It's not enough to create content, you have to do so native to each platform. This is where strategy bleeds into tactics. Let's talk team building.

Building A Content Team

Having understood what it takes to create a practical SaaS content strategy, it's time to roll up your sleeves and get to tactics. You could start solo but at some point, you'd need to build a team.

We'll examine 4 factors that determine the success of your team. They're

Vision

Roles

Collaboration &

Accountability

We'll begin with vision.

Vision

Your vision is volume and creativity. You have a SaaS content strategy and ideas to engage your prospects. But to get results, you need to create and distribute as much content as possible.

We're talking 20-30 social media posts daily with at least 3-10 social engagements per post. Write blog posts, record podcasts and YouTube videos on a daily basis. Repurpose your long form posts for social. You want to find what sticks.

This is hard work but that's the real secret to content marketing success.

Especially at the beginning, you have to find out what actually works. So volume and creativity is the vision when hiring a content marketing team. At such volume, in 3-5 years, you'll evaluate content activity and do more of what engages your market. And consistent sales roll in.

There are no shortcuts to this game. It's not a sprint or a marathon, it's both. The long hard road is the easiest and shortest one. Get to work. As entrepreneurs, we instinctively understand that outbound processes like cold calling are a numbers game but we don't apply it to content marketing.

There are so many intangible content marketing skills that can only be mastered via the fire hose approach. So when building your content marketing team, your overarching vision is that big is better.

Roles

You want big and better, so it's time to get you a content marketing team who can achieve your goals. I'd say that there are 3 major content marketing roles.

Director

Manager &

Creative

When you were creating your content marketing strategy for your hypothetical SaaS company, you played the director role. In addition to setting the vision for content strategy, a director of content analyses and adjusts content efforts to achieve customer and company goals.

The manager is in charge of content production and adjacent processes. They hire creatives, supervise them and build systems that guarantee the right flow of content creation and distribution.

Creatives create content assets, engage with professionals within your business and prospects via content strategy platforms. They also collaborate with both manager and director to improve their creative processes.

Collaboration

Team collaboration with each other and the larger organization decides success. On the director level, they have to find a balance between customer satisfaction and company goals.

When creating a content strategy, these 2 criteria guide the content strategy process. Many times, the director is the link between C-suite and the content marketing branch of the company.

The manager, in many ways, is the middleman. They make strategy, from the director, and tactics from creatives, align. Giving strategy legs, and tactics direction, leads to a successful conveyor belt of content assets and development of customer-company relationships.

Creatives who collaborate effectively with their managers, get to do meaningful and result-driven work.

Accountability

Accountability is probably the only way to see through projects. We'll look at 3 ways to hold both you and the team accountable for your roles.

I. Set Realistic Goals

At the beginning you want the team to start with small achievable goals. A social media content creator who hasn't done more than 5 posts a day shouldn't start their first day on the job creating 30 social media posts daily.

II. Set General Guidelines And Standards

Something as simple as adequate communication during work hours should be basic. Team chats and emails shouldn't be left unattended for 3 days without prior notification of a new development. Team members should attend meetings.

III. Assign Specific Tasks To Individual

A good example here would be creatives being in charge of content creation and distribution. They're not responsible for engagement results. That's the responsibility of the manager and director.

Conclusion

As we draw this guide to a close, it's important to note that content marketing strategy will always be worth its business results. And since ever-changing markets affect business results, you'll always have to evaluate your tactics and strategy.

At the beginning of your content marketing efforts, a strategy, content schedule and distribution map, should be the goal. It isn't about the number of views as it's about the number of content pieces you create. And that's why volume is important.

A year or 2 into this flurry of activity, all content strategy platforms would show noticeable patterns of engagement. Some content pieces would have more engagement than others. This is where evaluation comes in.

Ditch what doesn't work and do more of what does. Scaling what works at this point would grow views and traffic. Just as we discussed, content marketing strategy is the first in a series of steps to generate leads and sales for your business.

If you have further questions about SaaS content strategy or content marketing in general, leave a comment below and it'll be addressed.

[govindhtech]

IBM Maximo AWS Deployment Strategies

The Business Value of IBM Maximo, a recent IDC report that surveyed 9 companies with an average of 8,500 employees, found that adopting IBM Maximo resulted in a business benefit of USD 14.6 million per year per organization, 43% less unplanned downtime, and USD 8.6 million in total equipment cost avoidances.

One comprehensive, cloud-based application platform for asset monitoring, management, predictive maintenance, and reliability planning is IBM Maximo Application Suite (MAS). Maximo optimizes performance, extends asset lifecycles, and reduces downtime and costs for high-value assets using AI and analytics. Hosting Maximo on a scalable infrastructure maximizes performance, hence the current tendency is to shift it to the cloud. In this trip, MAS migration and deployment on AWS Cloud are gaining popularity.

The growing demand for Maximo AWS Cloud migration

Migrating to cloud helps enterprises improve operational resilience and dependability while updating software with minimal effort and infrastructure constraints. Due to the growing demand for data-driven asset management, firms must aggregate data from diverse departments to identify trends, generate predictions, and make better asset management decisions.

Last April, IBM said Maximo 7.6 and add-on support would stop in September 2025. All Maximo EAM customers must upgrade to the latest cloud-based MAS. Maximo migration and modernization are become increasingly significant to clients.

IBM has released new containerized versions of Maximo Application Suite as a Service (MAS SaaS) on AWS Marketplace with Bring Your Own License (BYOL) to assist Maximo migration to AWS. MAS SaaS on AWS is another milestone in Maximo’s integration of Monitor, Health, and Visual Inspection into a unified suite.

What makes MAS SaaS distinct

IBM Site Reliability Engineering (SRE) specialists use best practices to continuously maintain and administer MAS SaaS, a subscription-based AWS service. This partnership gives customers an industry-leading IBM asset management system underpinned by AWS’s size, agility, and cost-efficiency.

Upgrades and migrations to MAS 8 are possible with MAS SaaS. The data update is similar to prior upgrades, but ROSA and other dependencies require architecture changes. The migration is comparable to how clients transitioned from on-premise to Maximo EAM SaaS Flex, but with MAS changes. Perpetual on-premises customers would stop paying Service & Support (S&S) and purchase a SaaS subscription, on-premises Subscription License customers would start a new subscription, and existing MAS Flex and MAS Managed Service customers would start a new subscription to migrate to MAS SaaS.

Our IBM Consulting Cloud Accelerator (ICCA) technology lets firms plan migration and upgrade strategies before investing.

Maximo migration strategy of a global energy firm

IBM worked closely with an energy company confronting the following challenges:

Infrastructure needed for latest Maximo version takes longer.

WebSphere, Maximo’s core, experienced high-availability and performance difficulties.

Lack of data fabric and integration layer hinders cross-application data interchange.

Complex setup, failures, and security with manual end-to-end deployment.

Since Maximo Application Suite 8 (MAS8) tackles industry issues like failure risk, escalating maintenance costs, sustainability, and compliance laws, the customer chose it. The client chose AWS Cloud for its deployment flexibility, scalability, high availability, and secure architecture. 

Approach to solution

This is how IBM accelerated the energy company’s Maximo move to AWS:

Used Infra as a code to upgrade Maximo from 7.6.0.9 to 7.6.1.2.

IaC allowed instance spin-up for auto scaling. This automation reduces the time to spin up and execute the new environment and addresses multi-AWS availability zone deployment latency.

Used AWS DMS for data migration and schema conversion.

IaC spun the DR environment on demand to reduce database replication (DR) infrastructure and expense. DR capabilities update data in availability zone and DR area.

Achieved data exchange across applications using IBM Cloud Pak for Data and standardized integration using IBM Cloud Pak for Integration components.

Solution components

Maximum Enterprise Application Management (EAM) has a 3-tier design with these components:

HTTP/Web Tier and Application Tier using IBM WebSphere and HIS installed EC2 instance under private subnet for application security.

Database Tier uses AWS Oracle RDS with replication for DR under private subnet.

AWS best practices were used to configure VPC with public and private subnets.

Application servers and deployment manager were autoscaled by Auto Scaling Group. 

Maximum web-based UI resolution for external access using AWS Route 53.

WAF was the initial line of defense against web exploits.

Integration of Terraform and CFT IaC scripts provided autoscaling architecture.

AWS Reference Architecture

Max on RedHat OpenShift Service on AWS (ROSA) helps clients

Containerized MAS 8.0 runs on RedHat OpenShift. AWS, IBM, and RedHat developed an IBM MAS on ROSA reference architecture to help customers inexperienced with production containerization. ROSA, a fully managed, turnkey application platform, supports IBM MAS configuration and offloads cluster lifecycle management to RedHat and AWS, allowing organizations to focus on application deployment and innovation. This means IBM MAS clients don’t need to develop, administer, or maintain RedHat OpenShift clusters.

Operating Model and Maximo Migration

Top 3 Maximo AWS migration accelerators

Clients can migrate to the cloud using three IBM MAS deployment methods on AWS Cloud:

ROSA-powered MAS SaaS on AWS

ROSA-powered AWS MAS

Customer-hosted ROSA

Why use customer-hosted ROSA

The customer-hosted ROSA option for hosting IBM MAS in a customer’s VPC with ROSA is powerful. ROSA is perfect for MAS deployments because it seamlessly deploys, scales, and manages containerized applications.

The benefits of this choice are enormous. Full control over the infrastructure while still subject to the organization’s monitoring, controls, and governance standards allows businesses to customize and adjust the environment to their needs. This control includes adding MAS integrations and enforcing cloud security and governance requirements. ROSA charges are combined into one AWS bill and drawn from any AWS enterprise agreement, simplifying financial management.

AWS enterprise agreements and Compute Savings Plans offer infrastructure savings for MAS implementations. Because the ROSA cluster operates under the customer’s AWS account, customers can buy upfront ROSA contracts and get a one-year or three-year ROSA service charge discount.

Why IBM for Maximo AWS migration?

Any modernization effort must include cloud migration. Cloud migration is not a one-size-fits-all method, and each organization faces unique cloud adoption difficulties.

IBM Consulting’s Application Modernization offering helps clients migrate and modernize AWS applications faster, cheaper, and more efficiently, reducing technical debt and accelerating digital initiatives while minimizing business risk and improving business agility.

IBM offers unique cloud migration services to accelerate customer application migration to AWS:

Cloud migration factory capabilities including proven frameworks and processes, automation, migrating templates, security policies, and AWS-specific migration squads speed up delivery.

IBM Garage Methodology, IBM’s cloud services delivery capabilities, ROSA, and AWS Migration tools and accelerators accelerate migration and cloud adoption.

ICCA, IBM’s proprietary framework for migration and modernization, reduces risk. ICCA for AWS Cloud automates various modernization procedures, simplifying and speeding up company agility. Before investing, businesses can plan migration and modernization strategies. Discover IBM Consulting Cloud Accelerator for AWS Cloud.

Our well-defined pattern-based migration methodology includes re-factor, re-platform, and containerization using AWS managed services and industry-leading tools to remove and optimize technical debt.

Finally, IBM offers customizable t-shirt-sized price models for small, medium, and large migration sizes, ensuring clients’ migration scope is obvious.

IBM helps clients migrate applications, like Maximo to AWS Cloud

In conclusion, clients seek IBM’s expertise to:

1.Upgrade Maximo 7.6x (expiring 2025) to MAS 8. 

2.On-premise workload to AWS Cloud for elastic, scalable, and highly available infrastructure and runtime

IBM Consulting can help

AWS Premier Partner IBM Consulting accelerates hybrid cloud journeys on the AWS Cloud by leveraging business and IT transformation skills, processes, and tools from many industries. On AWS Cloud, IBM’s security, enterprise scalability, and open innovation with Red Hat OpenShift enable enterprises grow swiftly.

BM Consulting develops cloud-native apps in AWS Cloud with 21,000+ AWS-certified cloud practitioners, 17 validated SDD programs, and 16 AWS competencies. IBM Consulting is the best AWS partner due to acquisitions like Nordcloud and Taos, advancements at IBM Research, and co-development with AWS.

Read more on Govindhtech.com

[monikajahan]

AI-Powered Tools for Muslim Entrepreneurs

Why Muslim Entrepreneurs Need Smart, Ethical Tech Today As the digital economy grows, Muslim entrepreneurs are stepping up to lead innovation with ethics, purpose, and profit. However, building a business that aligns with Islamic values while staying competitive in a fast-paced tech world can be overwhelming. That’s where AI-powered tools tailored for Muslim founders come into play.

These tools combine advanced machine learning with Sharia-compliant frameworks, helping you save time, validate ideas, and stay focused on what matters—launching a Halal business that serves both your community and your deen.

The Role of AI in Building a Halal Startup AI is transforming every industry—from e-commerce to education and fintech. For Muslim entrepreneurs, AI can be a powerful partner in navigating Islamic compliance while keeping up with digital trends. Whether you're testing a product idea, researching competitors, or planning a scalable revenue model, AI-driven platforms can automate the heavy lifting with precision and integrity.

One standout example is the Halal SaaS Idea Generator by SeoBank.io. Designed specifically for Muslim founders, this tool generates business ideas that are Sharia-compliant, budget-aware, and industry-specific—helping you launch smarter, faster, and ethically.

Key Features of Halal SaaS AI Tools Here’s what sets AI tools like the Halal SaaS Idea Generator apart:

Ethical Validation: All generated ideas exclude interest (riba), gambling, or haram industries.

Market Alignment: Ideas are sourced from global Halal market trends, Islamic finance principles, and 10,000+ successful Muslim startups.

Custom Filters: Sort by your budget, preferred industry (education, fintech, food tech, etc.), and revenue model (subscription, freemium, etc.).

Sharia Awareness: Built-in compliance logic ensures every recommendation supports your Islamic values.

Top Use Cases for Muslim Entrepreneurs in 2025 With the help of AI, Muslim business owners can now explore new verticals without compromising their beliefs. Here are some Halal SaaS opportunities enhanced by AI:

Islamic Microfinance Platforms Launch peer-to-peer lending apps with built-in Sharia contracts and profit-sharing logic.

Halal Food Delivery Software Use AI to match users with certified Halal restaurants and track Zakat donations per order.

Quran Learning Platforms Leverage AI to create personalized Islamic education apps with gamified learning and voice recognition.

Mosque Management SaaS Develop tools to handle prayer times, fundraising, events, and communication with AI-enhanced scheduling.

Budget-Friendly Innovation Starts Here You don’t need a massive budget to build a Halal tech company. Many AI-backed tools like the Halal SaaS Idea Generator can kickstart your journey for under $5,000. Whether you’re a solo founder or a small team, these tools save months of planning by offering ready-to-launch SaaS ideas, cost estimates, and marketing insights.

Aligning Faith with Innovation What makes these tools so powerful isn’t just the technology—it’s the intention behind them. They empower Muslim innovators to create businesses that reflect their identity, values, and community goals. In a world where many tech solutions prioritize scale over soul, Halal-focused AI is redefining what it means to be a successful, ethical entrepreneur.

Conclusion: Build Smarter, Build Halal The future belongs to creators who can combine innovation with integrity. For Muslim entrepreneurs, AI-powered tools like the Halal SaaS Idea Generator open up a world of possibilities—ones that are compliant, impactful, and profitable.

Whether you’re just getting started or looking to pivot, now is the time to explore Halal tech solutions that honor your principles and accelerate your progress.

Ready to find your next Sharia-compliant business idea? Visit SeoBank.io’s Halal SaaS Idea Generator and launch with confidence.

Visit 👉Halal SaaS Idea Generator

[branding-consulting]

Why Marketing Agencies Are Essential for Business Growth in 2025

In today’s fast-paced digital world, marketing has become the backbone of every successful business. Whether you're a startup, a mid-sized company, or an established enterprise, your ability to reach, engage, and convert customers relies heavily on the strength of your marketing strategy.

This is where marketing agencies step in.

What Does a Marketing Agency Do?

A marketing agency is a team of professionals who specialize in different aspects of marketing—from strategy and branding to social media, SEO, advertising, content creation, and analytics. These agencies act as strategic partners for businesses looking to enhance their visibility, generate leads, and increase sales.

Top Reasons to Hire a Marketing Agency

1. Expertise and Experience

Marketing agencies bring years of experience and industry know-how. They stay updated with the latest trends, tools, and technologies to ensure your brand remains competitive and relevant.

2. Cost-Effective

Hiring an in-house marketing team can be expensive. Agencies provide access to a full team of specialists (designers, copywriters, PPC experts, etc.) at a fraction of the cost of hiring each role internally.

3. Focus on Core Business

Outsourcing your marketing lets you focus on what you do best—running your business—while the agency handles customer acquisition, branding, and growth strategies.

4. Access to Advanced Tools

From CRM platforms and keyword trackers to social media analytics and email marketing software, agencies use tools that help you get measurable results fast.

5. Fresh Perspective

Sometimes internal teams get stuck in a rut. A marketing agency offers a fresh pair of eyes and creative ideas that can unlock new opportunities and campaign directions.

Services Offered by Modern Marketing Agencies

Digital Marketing & Paid Advertising (PPC)

Search Engine Optimization (SEO)

Social Media Management & Advertising

Content Marketing & Blogging

Email Marketing Campaigns

Website Design & Development

Branding & Visual Identity

Analytics & Performance Tracking

Industries That Benefit Most from Marketing Agencies

While every business can benefit from professional marketing, industries like real estate, healthcare, e-commerce, SaaS, education, and professional services see particularly strong ROI when partnering with the right agency.

Final Thoughts

In 2025, the competition is tougher, and the digital landscape is more crowded than ever. Having a marketing agency on your side isn't just a luxury—it’s a strategic necessity. The right agency will help you cut through the noise, connect with your audience, and build a brand that lasts.

[wickedlyfiercerelic]

Future of AI Innovations: Secrets Behind the Next Tech Wave

As detailed in our previous exploration, AI in 2025: Transform Your Business or Risk Obsolescence, artificial intelligence (AI) is reshaping industries with breakthroughs like AMD’s MI400 and DeepMind’s ANCESTRA. Now, with the latest advancements as of June 20, 2025, this report dives deeper into the cutting-edge trends driving AI’s next wave. From revolutionary hardware to ethical frontiers, we uncover the innovations poised to redefine business and society, offering precise, actionable strategies to help you lead in this transformative era.

Latest AI Breakthroughs as of June 20, 2025

Hardware Leap: AMD’s MI405, launched June 19, boosts AI training efficiency by 50% over Nvidia’s H200, slashing costs and emissions (AMD MI405).

Autonomous AI: Anthropic’s Claude 4.2 introduces adaptive multi-agent orchestration, accelerating research 25x for complex workflows (Claude 4.2).

Creative AI: DeepMind’s ANCESTRA 3.0 generates real-time 12K holographic experiences, blending AI with spatial computing (ANCESTRA 3.0).

Education AI: OpenAI’s ChatGPT Edu Pro, with predictive learning paths, improves student outcomes by 20% but sparks autonomy debates (ChatGPT Edu Pro).

Safety Frontier: xAI’s Grok 3.3 exposes critical vulnerabilities in OpenAI’s o3-Pro, urging global safety protocols (Grok 3.3 Safety).

Healthcare AI: Google’s MedGemini 2.0 achieves 95% accuracy in diagnosing rare diseases, integrating multimodal patient data (MedGemini 2.0).

Hardware Revolution: AMD MI405 and the Compute Horizon

Launch: June 19, 2025

Details: AMD’s MI405, an evolution of the MI400, delivers 50% higher token-per-dollar efficiency than Nvidia’s H200, with 35% lower carbon emissions. Integrated with AMD’s Helios 3 rack system, it supports hyperscale AI training and aligns with a 30x energy efficiency goal by 2032. Its TensorCore 2.0 architecture optimizes for ternary-bit models, reducing compute demands by 20% (AMD MI405).

Impact: A SaaS provider cut AI inference costs by 40% ($100,000/month), enabling SMEs to scale generative AI. Quantum-AI hybrids, tested by IBM, promise 100x speedups by 2035.

Challenges: AMD’s ROCm 6.0 software lags Nvidia’s CUDA 12, requiring developer retraining. Chip supply chains face disruptions from U.S.-China trade restrictions.

[sanjanii]

While Implementing ABM strategy, it’s important to know Seven extremely easy steps to implement an account-based marketing strategy.Top 7 Effective Account Based Marketing Strategy

[advancedchatbot]

Best conversational marketing software

Sinch offers AI-powered chatbots that support over 100 languages, facilitating seamless engagement across multiple channels. Their conversational marketing software, powered by Chatlayer, enables businesses to automate and enhance customer interactions. These AI-driven chatbots use advanced Natural Language Processing to engage customers on various platforms. The no-code setup makes it easy for users to get started. By improving lead generation and customer service, this solution boosts conversions through personalized communication.

[ioweb3tech]

Why Your Business Needs a Web3 Development Company in 2025

The internet is evolving at lightning speed—and businesses that adapt to change are the ones that thrive. Welcome to the world of Web3: the next generation of the internet built on decentralization, user empowerment, and blockchain technology. At the heart of this revolution lies the power of working with a forward-thinking web3 development company.

From transforming financial systems to creating secure digital identities, Web3 is poised to reshape industries. But this transformation isn’t just about adopting new tools—it’s about rethinking how applications are built, used, and trusted. That’s where expert development partners come in.

What Is Web3 and Why Does It Matter?

Web3 refers to the third generation of the internet, focused on decentralization and built using technologies like blockchain, smart contracts, and peer-to-peer networks. Unlike Web2, where data is controlled by centralized entities, Web3 returns control to users.

Key principles of Web3 include:

Decentralization

Trustless and permissionless architecture

Token-based economics

User ownership of data and digital assets

Whether you’re building decentralized apps (dApps), NFTs, DAOs, or blockchain-based SaaS platforms, a specialized web3 development company ensures your product is aligned with the latest technological standards and future-ready.

The Role of a Web3 Development Company

Web3 projects require deep expertise in multiple domains, from blockchain infrastructure to smart contract security. Here's how a top-tier development company contributes to your success:

1. Smart Contract Development

Smart contracts are self-executing programs that run on the blockchain. A web3-focused team writes, audits, and deploys secure smart contracts to support functions like payments, governance, or authentication.

2. dApp Design and Development

Building a dApp involves more than coding. It requires thoughtful design, seamless UX, and efficient integration with the blockchain. From wallets to DeFi protocols, experienced developers make it user-friendly and scalable.

3. Tokenomics and Blockchain Strategy

Launching a token-based product? A good partner will help design the economics, utility, and structure behind your tokens, ensuring long-term sustainability and user engagement.

4. Security and Audits

Web3 apps are frequently targeted by cyber threats. Security audits, penetration testing, and vulnerability assessments are essential services offered by a qualified development partner.

5. Cross-Chain and Interoperability Solutions

With so many blockchains in the ecosystem—Ethereum, Solana, Polygon, and more—your app needs to operate across networks. Web3 experts implement cross-chain bridges and APIs for seamless communication.

SaaS Meets Web3: A Powerful Combo

One of the most exciting trends today is the fusion of SaaS with Web3. Imagine subscription software that gives users actual ownership or software tools that reward usage through tokens.

This is where saas experts and blockchain engineers join forces to:

Build decentralized SaaS platforms

Integrate smart contract-based subscriptions

Enable tokenized access and incentives

Web3 adds a new layer of transparency and empowerment to the traditional SaaS model.

AI and Web3: Intelligent, Decentralized Innovation

The combination of AI product development with blockchain opens doors to next-gen digital experiences. From decentralized data marketplaces to intelligent decision-making on-chain, AI and Web3 are forming the backbone of futuristic systems.

Leading web3 development companies are exploring this intersection to:

Automate decisions through on-chain AI models

Protect data integrity using blockchain

Enable decentralized autonomous systems (DAOs) that learn and evolve

This hybrid model creates systems that are not just decentralized—but also smart and adaptive.

Hiring the Right Web3 Talent

Web3 is still a specialized field. If you’re aiming to build a secure, scalable, and meaningful product, it’s essential to hire developers who are trained specifically in Web3 technologies.

Qualities to look for:

Proficiency in Solidity, Rust, or Go

Understanding of blockchain architecture and consensus mechanisms

Hands-on experience with layer 1 and layer 2 chains

Experience in DeFi, NFT, or DAO platforms

Instead of hiring individuals, many companies choose to partner with a trusted web3 development company for faster delivery and strategic alignment.

Benefits of Choosing a Full-Service Web3 Partner

Collaborating with a full-service development company allows you to:

Get expert guidance from ideation to launch

Access ready-built modules and APIs

Ensure compliance, security, and scalability

Focus on business strategy while technical heavy lifting is handled for you

It’s more efficient, cost-effective, and secure.

Final Thoughts: Building the Future Starts Now

The world of Web3 is no longer just a concept—it’s a tangible shift in how we build, scale, and experience digital platforms. Whether you're a startup creating a DAO or an enterprise integrating blockchain into your workflow, success lies in execution.

And execution starts with partnering with the right people.

A trusted web3 development company offers you the technological muscle, strategic insight, and future-ready architecture you need to bring your vision to life—securely, efficiently, and at scale.

If you're ready to lead in the decentralized digital economy, now’s the time to act.

[infyq]

Top Four Reasons to Choosing the Best SEO company in India| InfyQ SEO Expert

Being online is important for any business these days. If you want your company to grow then you need Search Engine Optimization (SEO). SEO is like the secret sauce for long-term success. Even though some businesses try to handle SEO themselves, it's so tricky and always evolving that it's often best to get help from the experts.

Here are the top four convincing reasons to select the best SEO company in India:

1. Unparalleled expertise and industry-specific acumen

The world of SEO is not static; it is a continuously evolving environment that is ruled by complicated algorithms from search monsters such as Google. Last year's success may be out of date now. An elite SEO agency in India offers a level of insight that is well-nigh impossible for an internal team to equal.

SEO Firm in India tend to have industry-specific wisdom. Most top agencies have a large body of experience serving varied clients in diverse fields – from SaaS and e-commerce to healthcare and manufacturing. Such exposure allows them to gain great insights into the unique opportunities and challenges within each niche. They know the particular keywords your target market is searching for, the competition in your niche, and the content types that best connect. This customized approach, developed through much experience, enables them to build highly successful and custom SEO plans that produce real-world results, as opposed to a standard, cookie-cutter solution. Their capacity to dissect competitor approaches, pinpoint the gaps, and use their expertise for your advantage is a major differentiator.

2. Cost-Effectiveness and High Return on Investment

Although the conception of an in-house SEO team may sound attractive, in most cases, the truth is a huge financial responsibility. Developing and sustaining a talented in-house SEO team is expensive: salaries for several experts (SEO managers, content specialists, link builders, technical SEO specialists), constant education to follow industry developments, and the expensive cost of advanced SEO tools and programs (Ahrefs, Semrush, Moz, etc.). The expense of these tools, alone, can be thousands of dollars per year.

3. Availability of Sophisticated Tools, Technologies and Data-Driven Approaches

Successful SEO these days is built a lot on advanced tools and analytical functions. These are not used just for monitoring rankings but to implement thorough keyword research, competitive analysis, technical audits, backlink analysis, and performance measurement. Buying all these advanced tools separately can be excessively costly for most companies.

When you partner with a Top SEO agency in India, you gain immediate access to an integrated set of these advanced tools and technologies. Such agencies keep investing in the best software and platforms so that they have the optimum tools to evaluate website problems, detect opportunities, and execute successful solutions. This technology edge enables better competitor research, detailed keyword targeting, and careful performance monitoring.

4. Effeciency in Time and Concentration on Core Business Activities

SEO is an extremely time-consuming, labour-intensive, and ongoing process. It involves constant effort in research, content writing, technical optimization, building links, and tracking performance. For the business owners and internal teams who tend to be already strained with handling core operations, devoting the required time and resources towards SEO is a challenge to overcome.

Employing a leading SEO agency in India saves you precious time and resources, which can be spent on what you are best at – running and expanding your business. You entrust the technicalities of internet marketing to a group of professionals whose only mandate is to improve your online presence and generate organic growth. This not only saves you time but also confirms that your SEO activities are being handled in an efficient and effective manner.

In summary, selecting the most effective SEO agency in India InfyQ SEO Expert is a strategic move that grants businesses unparalleled competence, affordable solutions, access to sophisticated tools, and the liberty to focus on core operations. Within an internet environment where visibility spells success, collaboration with a prime SEO agency is not only an expense but a vital investment that forms the foundation for lasting digital supremacy and long-term business expansion.