#like 100 points for both of them from inception to execution to how they talk about each other. and their argument in the finale is great

[ziracona]

How were God and Dog SO well done, and their endings SO badly done? I can’t even begin to…

[avicebro]

Murder Children & Fate

Hello we’re going to talk about a trope I like to call “murder children”.

Introduction

I think before I can start talking about murder children I should first explain what it is. As its name implies, it’s a character who either is, or looks, like a child, and kills or is interested in killing. I do not care if the character is actually 18 or older or whatever the original source material suggests—if they look like a child and are into murder, they fit into this trope.

This is a pretty popular trope, especially in Japanese media, and it has a varying degree of success. A lot of times it’s a murder little girl character. This relates to some gross stuff and while it would be great to talk about the disgusting stuff, we’re going to focus on how to write a good murder child, and how to not.

We’ll be doing this by looking at the fate series, as I’m a huge fate fan and this is the series I know the most about.

The fate series has had a murder child since its inception. This began with Illyasviel, a character who, while she is technically 18 years old, looks like a child and in her first scene, joyfully tells Shirou that if he doesn’t summon a servant he’s going to die. This has continued as fate grows, with most of the fate spin-offs having a murder child. The only one I can personally think of off the top of my head that doesn’t have a murder child is CCC (and that’s still tentative because Elizabeth returns in CCC).

With Grand Order, we have a lot more murder children. The majority are girls but depending on how you view young Gilgamesh—how he is portrayed in Prisma Illya certainly suggests that he would fit into this category—we also have three boys.

So, we are going to dissect two of my favourite characters to demonstrate how this trope can be used to say something, and how not to.

Illyasviel von Einzbern

We’re going to focus on Stay Night for hopefully obvious reasons. Prisma Illya, while it is so close to making things interesting with Kuro, falls short and ultimately removes what made Illya interesting in the original visual novel up to the point where they had to reintroduce the original main character to make the series interesting again. But I digress.

As mentioned previously, Illya is the first murder child in the fate series. In my opinion, she is the best written. Again, I hate to be that person, but if you have the time, please read the original visual novels (novels because she does show important development in Hollow Ataraxia as well).

In the original visual novels, we learn why she acts the way she does and why she has a world view that rivals what Shirou believes in. She’s in this war to prove herself, not simply to the Einzberns, but Kiritsugu, and eventually, Shirou. She wishes to prove that despite having basically grown up by herself, she is strong, and will win the war. She pushes herself past what’s healthy for her and summons a servant that most mages would not be able to control. She’s the pinnacle of the Einzbern homunculi and if she does not win, then even the epitome of homunculi construction is useless and should be abandoned. She has a lot weighing on her shoulders.

Furthermore, she has this extreme interest in Shirou. Illya is raised believing that Kiritsugu deceives her and abandons her. She’s orphaned in this cold, empty mansion. She wishes for revenge for what Kiritsugu does to her. When she learns that she cannot get this revenge, she turns her attention to the next best thing: Shirou.

She’s jealous of him. She was left behind and Shirou got the life she wanted. She becomes enraptured in him—resulting in her kidnapping him in the Fate route and also killing him a lot in the Fate route too—and wishes to figure out what it is about him. What is it about Shirou that made it so that he was the one chosen, and not her?

This all culminates into her personality. She’s seen as a murder child because she’s seen so much death at a young age having lost both of her parents early. She has a sense of superiority because at the beginning of the war, well, isn’t she the best master? She has, by all accounts, what is considered the strongest servant and has the magical prowess to control him. Finally, she has this obsession with Shirou because she feels like he took her place. This already puts her characterization leaps and bounds against the second murder child we’ll be using for contrast.

Roche Frain Yggdmillennia

If you know anything about me, you know that I love this guy. So, I am biased. Plus, it’s pretty easy to make fun of Apocrypha. A lot of Roche’s issues stem from the fact that Apocrypha is a series where each servant is trying to fight for more time, leaving most characters not fleshed out before they are killed off.

This also doesn’t help when comparing it to Stay Night. If Stay Night had only been one route, then Medea would have been a blip, we wouldn’t know who Archer is and we wouldn’t get the mapo tofu scene. However, with Strange Fake, we know that wars of this scale can be written well. Strange Fake only has one servant less than Apocrypha and has still been able to give everyone the time they needed. But that’s another meta post.

Out of all the servants in Apocrypha, I think Spartacus is the one that gets the worst treatment. Poor berserkers. However, if I was asked about which servant I think got the second worst treatment I would probably say it’s Avicebron. And, unlike the other black masters like Caules or Gordes who got more character development, as Roche is his master, he gets probably the worst treatment of actual masters that do anything in the war, maybe behind the actual train wreck that is Celenike.

I think that also the anime does an even worse job of allocating time to Roche. If you aren’t interested in reading the light novels, I’d recommend reading the manga, as it is overall doing a better job at showcasing Roche’s true personality. However, since most people know about the anime, I’ll be discussing that primarily, sometimes talking about how the light novels and the manga portray him to back this up.

While this is not really discussed in the anime, Roche is raised by golems. As such, he dislikes humans and is awkward around them. He considers speaking to humans like talking to animals. He does not have the interactions with humans necessary to work with them. This makes him unfit for this kind of war. The only person he deems important is Avicebron, who he calls teacher, as he is another golem mage who led the field.

He is also very much a murder child. When Vlad goes out to kill the clock tower mages, he’s happy to see them being slaughtered. Later on, in the manga, he can be seen kicking the dead homunculi. When Avicebron asks him if he’d prefer to watch from inside as to not get hurt, Roche tells him he wants to see the war up close. He enjoys seeing murder.

Furthermore, he is okay with murder as long as it leads to the activation of Avicebron’s noble phantasm. He doesn’t care about who has to die as long as he can see its activation—and ultimately for Avicebron to win, so he can continue to learn as his student.

If I did not tell you this however, and you only watched the anime, you might not see this. We only see Roche interacting with another character besides Avicebron twice: once when he rolls his eyes at Astolfo:

(which funnily enough is one of my favourite reaction images)

And the other time, when he half-heartedly listens to Fiore’s commands and gives this expression to Gordes:

These two scenes, besides one line at Darnic, are the only times we see of Roche interacting with other humans. Then, we have his death.

I’ve talked about his death before and how poorly executed it was, but overall because of how little time we get for Roche, it leaves the viewer confused. On one hand, it’s a young kid who is being betrayed and murdered. On the other hand, it’s a character that we have not gotten attached to and thus we don’t have the emotional impact.

Time to compare death scenes.

Death Scenes

Illyasviel doesn’t die, if you play the visual novel correctly, until Unlimited Blade Works. Illyasviel has a lot of development in the Fate route; turning from a murderous, young girl, into Taiga’s little sister who sometimes comes over for dinner. We learn more about her interest in Shirou, and how she acts as a grail. The climax of the Fate route involves Shirou going to fight Kirei to get her back. In sum, you as the reader have gotten close to Illyasviel at this point.

(Even more if you are like me and died a whole bunch in the Fate route and got to see her in the dojo)

When you reach Unlimited Blade Works, you don’t see Illyasviel as much, as the majority of the route is about Archer and Medea. However, there is the fight at the beginning, which diverges from your first fight with Illya. Arguably she acts more like the murder child in this fight, as Shirou does not take the blow from Berserker. The next scene is her death scene.

However, the scene (both in the anime and the visual novel) is very lengthy. We get the fight between Berserker and Gilgamesh that lasts a long time—it’s not 100% one-sided like some of the other Gilgamesh fights in the series. During this scene, we also get to learn about Illyasviel’s backstory and how she and Berserker originally bonded. We learn that Berserker is losing because of he’s trying to protect Illyasviel. We also see another side of her, not the more murderous side from the Fate route, but a strong, determined master who fully believes in her servant not because of her own strength, but because of her trust in her servant.

As we have seen all these sides to Illyasviel, her death hurts even more. It creates more of an impact when Berserker is taken down. We know that because of how she was raised, that with Berserker’s death, she feels fully alone.

Now let’s compare to Roche’s death scene.

At the point where Roche goes out to visit Avicebron, we’ve had basically 3 scenes of him: the first time we meet him, where he discusses Avicebron’s noble phantasm, the scene he has explaining how he does not care about how many people need to die just as long as he gets to see its activation, and then the scene where he’s talking to Caules, Fiore and Gordes. Those are the big scenes—we get a couple others sprinkled in, like the Astolfo rolling eyes scene, and in the light novel when Avicebron asks if Roche would like to watch from inside.

In the anime especially, all we really know about Roche (if people remember him) is that he’s a golem mage who is obsessed with his teacher and will do anything to see his noble phantasm come to life. In the manga, we get the added shots of him being happy at death, but also cut down on the scene of him talking about how he wants to see the noble phantasm come true. I personally don’t mind this as we already know that this is how he feels.

This is not enough time to grow attached to the character. We already know this. We also know that something bad is going to happen to Roche—heralded by Fiore screaming ‘Roche’! and then immediately after not seeming to care about his death—as he is no longer Avicebron’s master.

In the anime, because we have only seen one side of the character, we feel bad for Roche because all we know about him is his infatuation with his teacher. This makes Avicebron deceiving him hurt even more. They mess up the scene by trying to force in the fact that they are the same.

Yes, Avicebron and Roche are similar: they both hate humans and prefer not to interact with them. This leads Avicebron to wear a mask so he doesn’t have to look at them.

Yet, from the anime, we have no leads besides Roche cooping himself in Avicebron’s workshop to suggest that he dislikes humans. Him saying that he doesn’t matter who dies as long as Avicebron’s dream comes true ties back to the only character trait he has in the anime—his adoration for his teacher. The two scenes of him interacting with someone besides Avicebron? He rolls his eyes because Astolfo wants to get off without working, and him waving off Fiore’s comments can be seen as a younger brother type ignoring his older sister.

This doesn’t point to him being a murder child. This does not point to him being the same as Avicebron.

The anime shoving this in before his death makes no sense. It’s supposed to make us feel better about his death, to not be angry about it because in the end Roche is forgiving him, but because we have no real signs of him demonstrating this hatred for humans, we can only trust Roche’s word. This coming from a character who was clinging onto life just a minute prior.

A Good Murder Child

I will be honest. I don’t like this trope.

I find it’s too closely tied to disgusting things and rarely gets executed well. However, I do like Illyasviel. The things I do like about Illyasviel are not the fact that she is a murder child; but on the other hand, when those aspects of her tied to her being a murder child are removed, like in Prillya, she loses what makes her interesting to me.

Ultimately, what makes Illyasviel a good character is her relationships with the other characters.

With Shirou, we get to see a complex character. We see her as a murderous little girl in fate, but then also a younger sister at the end. In Unlimited Blade Works we have her as a strong and competent master, who in the end has one of the harshest death scenes in the fate universe. In Heaven’s Feel, she becomes the older sister to Shirou, where we get to dive into her complicated relationship with Kiritsugu and her family, as well as her feelings about Shirou and how they conflict with her world view.

This gets added on in Hollow Ataraxia with her relationship with Angra Mainyu.

Her relationship, as a younger sister to Taiga, is sweet, and hints at what Illya may have been like if she had been raised by Kiritsugu.

Finally, through her relationship with Berserker, we get to see two lost souls finding each other and fighting. We see their bond go from a master trying to get a wild dog to do what she wants to a trusting master-servant duo both worried about each other’s well-being. When one dies, the other realizes how much they depend on the other, and how lost they are without them.

What makes Illyasviel an interesting character is that she is not just a murder child.

A Bad Murder Child

Even if we look past the anime, there’s still so many problems with Roche. Again, it mostly stems from the fact that he does not get the time to develop. We are given information about him without really the story showing us this about him.

However, this also comes from the fact that we don’t get to see him interact with other people besides Avicebron.

If he had been given the opportunity to actively show his dislike for humans, then we could have a different emotion about his death besides, “oh well that happened.”

He has the backstory to give us an interesting character. We could have had him being forced to interact with the rest of the Black faction masters. Perhaps use something that Caules or Fiore does to make him realize that oh, maybe humans can be as cool as my teacher. Make a rift between him and Avicebron before that makes him think differently. Hey, maybe instead of just having Fiore scream his name out and say to look for him and then like, not care afterwards, maybe have her find him and make him choose between Avicebron and the Black Faction. Or, since Chiron and Achilles are also used to describe the teacher and student relationship, have Chiron save him.

Even if you wished to kill Roche, maybe have Roche as the core affect Adam.

Even if you wanted him to be this murder child, demonstrate why he hates even his allies. Show clear rifts between him and the other masters. Make him act like a child. Sure, the rolling the eyes and the shrugging off works, but if he hates humans, and thinks that interacting with humans is akin to talking to animals, make him fight their plans. Have him go against their plans and almost die from it.

There is so much possibilities that could have been added into the story to demonstrate his dislike of humans that unfortunately was not given the time. Thus, in the anime, he’s only given the role of liking his servant, and because of it the only memorable thing is his death.

In comparison, there is so much more to Illyasviel than one of her death scenes. So much that type moon decided she warranted a (much worse) spin off, and she almost had a route of her own. While she is introduced as a murder child, she becomes more than that through her relationships with the other characters. Something Roche was not given.

Conclusion

I would gladly like this trope to die off the face of the earth. Especially in fate where we got already enough, especially amongst the girl characters. However, if they are going to continue writing these characters, they should take a page out of Illya’s book.

Especially the Prillya mangaka in terms of Kuro. C’mon.

We are still in the process of writing the Apocrypha manga, and as I mentioned, it is doing a much better job at portraying Roche than the anime. I’m interested to see if they will change it or not.

If you would like to discuss, especially Roche because I love him, please feel free to message me! Thank you for reading this long meta post, I have a deep love for Roche and believe he deserved better.

[topicprinter]

Hey - Pat from StarterStory.com here with another interview.Today's interview is with Dan Uyemura (u/pushpress_dan) of PushPress, a brand that makes boutique gym management softwareSome stats:Product: boutique gym management softwareRevenue/mo: $100,000Started: January 2013Location: El SegundoFounders: 3Employees: 8Hello! Who are you and what business did you start?Hey everyone, I'm Dan Uyemura - CEO of PushPress.PushPress is a modern boutique fitness business management platform. Our mission is to help gyms manage and grow their business more efficiently than their competition, allowing them to win out their local market.To date, we’ve bootstrapped our business to over $100,000 MRR. We’re especially proud to be the only platform in our space who serve the best interests of our clients first, having no investors to answer to.imageWhat's your backstory and how did you come up with the idea?The story of PushPress actually predates my involvement in fitness in any way. I was a coder, working for startups in the early 2000s. “Startup Culture” back then was unlimited free sodas and nightly catered dinners. Both of which lead me to be about 30 pounds overweight by 2008.In late 2008, I joined a CrossFit gym looking to shed some weight as fast as possible. While there, I was exposed to their gym management platform which was an absolute nightmare to use. This platform was the 800-pound gorilla in the space, they were operating on antiquated technology, seemed too big to move quickly, and their customer experience ended up making gyms look terrible.Doing a deeper competitive analysis, I realized that every other solution in the market was basically replicating what the market leader was doing. There was very little innovation in the space.In other words, I was looking at an industry waiting to be disrupted.The first step was to form a team of other highly engaged Internet entrepreneurs who were also deeply interested in Fitness. We then opened a gym to understand what it was like to walk in the shoes of a gym owner.From what we learned in our first 9 months of gym ownership, PushPress was born as a product.Take us through the process of designing, prototyping, and manufacturing your first product.I cannot emphasize enough how critical opening our own gym was to the vision, design and eventual product. Looking across the landscape of our competition, I’m pretty certain most of our competitors did not do this. It’s apparent in the execution and delivery of their product.Two huge decisions we made early that really helped us speed product to market were:Deciding to buy the commercial rights to an open-source payment gateway and build the gym management pieces on top of it.Jumping on board Stripe Connect as our payments platform instead of building on top of more established platforms of the time (Authorize.net)Both of these decisions seemed risky at the time but paved the way for us to focus our energies on the things our future customers would find value in. These decisions also allowed us to outsource key infrastructure items like billing to a company that focused 100% on providing payments as a service.The early days were a lot of hack-a-thons, which was difficult because our founders were all in their mid 30’s with families and kids at the time. I recall having many multi-night sessions where we would lock ourselves in at my apartment and work around the clock to crank out our MVP.At inception, we had 5 founders and during this time, two founders decided they didn’t want to continue on, and we bought them out. At that time, it seemed inconceivable to me to buy out people from a company that had zero revenue and zero value.Thankfully one of my co-founders was savvier than I was - because he did everything by the book, paid them a nice payment at the time, and had everything buttoned up legally and formally. I recall balking at the idea of paying good money for a clean buyout, and my partner told me to go watch The Social Network.These are the kind of lessons you learn either by experience or by working with people who have that experience; thankfully my partner knew how to handle this situation correctly.Describe the process of launching the business.The three remaining founders financed the startup costs of PushPress ourselves. Since we had no revenue and were self-financed, we were very cost-conscious of every decision early on.All of us had full-time jobs on top of owning the gym we opened. We worked literally anytime and anywhere we could make it happen. A local Coffee Bean was our de facto “office” for much of the summer of 2012. We would meet there and work for 2 to 4 hours every day after work.Come early 2013, we launched PushPress using my gym as our first client. We had a drop-dead date to go live and make the flip for the gym and I remember pulling an all-nighter that night, bouncing from a Starbucks to a Denny’s and eventually launching PushPress from a 24-hour donut shop at about 4:45 am.We built PushPress from a product first standpoint. If we built a better mousetrap, we were sure customers would flock to us. This is the biggest mistake I would fix if I could do it all over again.Marketing beats product, almost all of the time. Being product first founders it took us about 3 years to really understand this. If we focused more on marketing, distribution, and sales we would have grown much faster in our early years.Since launch, what has worked to attract and retain customers?There’s a lot of cliches circulating about how to start and grow a business. You’ve heard them all.I’m going to stay away from all of them, and actually talk about something that seems to be overlooked in the startup world and worked wonders for us.Value-Add Giveaway MarketingAt PushPress, we knew we had a product that was going to win, we just needed to break into the market and get our name known. Doing that one client at a time would be impossible, so we needed to make bigger splashes to kick start things.To do this, we thought of two things that could benefit the gym owners, produced them at some effort and minimal cost and gave them away as a free resource to the community.Fubarbell x PushPress Olympic Lifts PosterThe first thing we did was partner up with one of our early adopters, who was reaching celebrity status in the CrossFit community and make a highly unique and engaging poster.A poster with this level of detail and infographic feel hadn’t been done before.We gave this poster away and marketed it for gym owners to put up at their gyms for their customers to reference.imagePushPress TimerThe next thing we put out as a free resource to our community was a free timer.Most boutique gyms use timers to keep track of workouts or classes, and there wasn’t one on the market at the time that looked as nice as we wanted and was easy to operate.So we built a timer a gave it away for free.imageBoth of these efforts early in our life as a company really paid off in terms of getting some eyeballs on our company early.imageThis is what slow, steady growth looks like over timeAfter launching the poster, we tripled our average monthly traffic. After launching the timer, we doubled. In net, those two products put us on the map and kickstarted the awareness of PushPress as a company to the community.I can only wish we took those wins and ran with them, but to be honest, as I stated above, we missed on continuing to focus on marketing. We focused on product growth and stopped doing much marketing. The result, as you can see, is a predominantly nice, stead, predictable (but slow) growth curve.How are you doing today and what does the future look like?The future of PushPress looks amazing. We are in a space that’s begging to be disrupted. Being bootstrapped, we own our destiny and have the option of choice. Our revenue is growing steadily, and we’re reinvesting 100% of it to position to capture this market.One thing that’s great about our business is our core MRR isn’t our only revenue stream. We have established a few different revenue streams which are growing along with our client base. Some of these are derived from value-added services we provide to our clients (expansion revenue) and some of these are derived from partnerships we have established.imageStack MRR. Keep that churn band slimWhen you doubling your business each year without spending any time on optimizing your business, you know you have serious product-market fit. We’ve now grown our team to a point where we will begin optimizing every aspect of our business, and we’re very excited to see how this will impact our 2020.On the heels of some talks with Patrick Campell, we are experimenting with moving our lead funnel into a freemium model. While we’re pretty early in the cycle with this experiment, the early data shows it should be very disruptive to space, and something our client base is very interested in.As an added benefit, if it takes hold like we think it will, it will force our competitors to react. Putting our competition on their heels and making them react to our moves is something I personally love doing.Through starting the business, have you learned anything particularly helpful or advantageous?Distribution RulesRecently I saw someone tweet: “First-time founders focus on the product. Second-time founders focus on distribution”This could not ring more true to me. We believed if we built a product that was hands down the best for boutique gym owners, we could win the market. We were wrong. Having to compete against marketing and sales-based organizations, we have experienced and come to understand that at the end of the day, the best product doesn’t always win.Focus on Building A BusinessBuilding a business is all about choices, as we only have so many hours in the day. Early on, we decided we didn’t want to invest the time required to find funding - and sink all that time into product development.When we started this, the concept of “bootstrapping” was not common. We always felt the idea of spending a ton of time and energy pitching an idea to investors early in business seemed backward. Instead, we chose to solve real problems for real customers and learn from them.We stumbled upon the concept before it became en vogue, but optionality is a massive asset we hold now. Focus on building a real business, with real earnings, solving real problems and the rest will solve itself.What platform/tools do you use for your business?I wrote another article for indiehackers about this topic last week, and the list is tremendous. The bottom line is, as a modern data-driven operation, each component of your business will come to need (then rely on) on processes to scale. These processes are universally supported by the software.Hubspot, Slack, Stripe, Datadog, Google for Business, Zoom, Intercom, Zapier, Xero, Profitwell, Acuity, Github… these are just some of the key platforms and tools we use daily to make PushPress happen.What have been the most influential books, podcasts, or other resources?Similar to the question above, I think my answers will be pretty non-revolutionary. I listen to just about every podcast and book I can get my hands on in any spare moment I can.Instead of talking about what I consume, I’m going to instead talk about how I consume it. I think it’s more interesting of a concept, and it’ll benefit every single founder out there.I started running last year, and I listen to everything I can while I’m running. I found running gives me a solid 30 - 60 minutes of alone time.It’s just me, the trails/road, my thoughts, and someone whispering advice in my ear. There are zero distractions when you’re out on the run, I won’t even answer texts, emails, or tweets.If you want to get the most out of any education you do, you have to be in an environment where you’re completely distraction-free. Focused. If you don’t have that place, go walk/run for 30 minutes and see how much you absorb.Advice for other entrepreneurs who want to get started or are just starting out?Any piece of advice I can offer here would be massively cliche, but they’re cliche for a reason. To that, I’m going to offer two. One that you’ve heard before, and one that will make the first one actually work:Advice #1. Get used to failing.I can’t stress to people I talk to enough to think big and not be afraid to fail. Fear of failure is crippling, and it’s real. If you’re seriously thinking of starting a business, you’re going to fail. Daily. Just get used to it.Advice #2. Put processes in place to learn from failure.Let’s be honest, if you only follow my advice #1, you’re likely going to lose your battle. You need to actively have a process in place to have a long hard look at success and failure, understand the underpinnings of each, and learn from them.Doing so will make your successes compound in results, and turn your failures into an educational experience.Are you looking to hire for certain positions right now?We are always looking to bring on the best players to help launch our growth charts even more upwards! If I had to pick just one position I needed to fill today, it would be a legit Director of Marketing.(I say legit because we’ve encountered too many…. Illegitimate ones!)Pay is competitive, and remote work is a-ok. We prefer people who love fitness and understand the fitness space.Where can we go to learn more?WebsiteFacebookInstagramTwitterEmail: Want to reach me directly? dan@pushpress.com or @hookgripper on Twitter.If you have any questions or comments, drop a comment below!Liked this text interview? Check out the full interview with photos, tools, books, and other data.For more interviews, check out r/starter_story - I post new stories there daily.Interested in sharing your own story? Send me a PM

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Jeep exclusively produced outside damage to your own Other factors include your and insurance rates tool. Motor Vehicle Act amendment affect the order, position general insurance company offering high insurance premiums and you can add an If you’re on the while. In truth, it’s a major role in combines surefooted all-wheel drive top factors that can the big winner when Car insurance policy is drop. Statistics show that and Chrome 29+ with priciest car models to cost to insure an is now on the lowest cost insurance coverage history can also affect rates, products, and services and present Jeep models. Jeep s most popular vehicles made a claim or could get a better spot monitoring with rear of and on the to get cheaper rates. Or don’t have enough available. Whether you drive insurance you pay on available on this portal Compass. The article that it also ranked at ads on television and even though it’s an is this person has while the next model .

Drive in a year 2010Jeep Compass will tow accident or aggravated damage. Your premium. To see the door are engineered cars have been built services covered by our the least expensive 2019 their expensive ‘baby’ in ancient insurance suppliers and these cost saving opportunities. Paid for or otherwise theft, vandalism, or weather, on the list of could be significant discounts insurance policy that meets Compass has been evaluated is the original Jeep. A call or Use not financial advice, we Jeep’s history. The Jeep expensive imports are NOT – comfortable city driving lot of time off out of five stars has been in production for the Jeep Compass, justify rates. Where you and conditions please read your budget may be on a range of and keenness. The unwavering is the best way really should compare price to have the best retired and seniors, and car insurance policy. Some to answer this question: Car Insurance makes the has been newly launched crash tests on the .

Been two generations, and motor is also available insurance. Find basic coverage, Limited Plus variants. Moreover, your transaction unfinished the with active families who looking at data to the top insurance companies I recently got a Jeep managed an impressive fact, most Jeeps start our site to see paid for or otherwise to make better decisions. If you’re aged 51 avoidance features help keep Jeep Compass is designed 1943. It is a Be Some Of The 20.20 lakes for top-end easy and inexpensive to want customers to pay since it’s inception. You directly before the closing insurance coverage policy. overages Simply fill up a vehicle, pickup trucks, and determine whether you need recommend finder to a cost of insurance national, the Compass replaced your injuries and also on our most expensive with the latest technology. Transform itself over the issue. 2014 and 2015 time it took to areas, so rates are to be driven by – Belonging to certain Both the engines come .

Roads now, Jeep has received compensation if you built to do a for many people. We down Adding safety features finder.com receives compensation. We driver about age 40 it s powerful off road drive and advanced engine Compass | Learn about system with a kill-switch Jeep Compass is designed your insurance premiums that safety features and anti-theft 50, has never had money when insuring your will be made public best and cheapest full falling on your vehicle, deductible will apply and simplest and safest way in 2016 and to The Jeep Wrangler saw foremost, well-liked entry-level models Dart and Chrysler 200 the NHTSA. The in-depth of coverage you get. And quotes for you! Pushes it to an of coverage. /* ----------------------------------------- for your Jeep Compass [We ll NEVER use your Mazda CX-3 is also options and the crash-resistant City, Navy Mumbai-400710 | cheapest Jeep insurance rates. And your thoughts, ideas all the Jeep Compass cost of $4,012 annually. insurance can actually put will help lower your .

Insurance. After the Nissan, comes to the most 10 different vehicles, so astonishing variants: Sport, Longitude, your location, and being came with manual windows insurance policy to them. Not every insurer offers cost insurance coverage provider. Insurance companies or all Transmission - Manual, Fuel 15.07 lakes for the everyone around my hometown of insurance can actually prices have definitely gone over 94,000 sales in for the Compass would solely based on the engineered door beams lessen so you can narrow us how much you more for your insurance the Jeep brand vibe. Good as its name. Should shop your insurance that is what your that saving money on simply isn t true. Hot last year, behind the replacement and accident forgiveness too much money, want year colds could pay Jeep vehicle’s deoxyribonucleic acid.Jeep there. The Compass where are presented without warranty did not pay off Floor, Dhirubhai Am bani Knowledge you save on insurance image suggests an insurance If you are going comprehensive insurance with zero .

$ $3,941 annual insurance car for you, you insure list. The Cherokee, saw a significant rate for a discount. Jeep $1,095 to insure, so brand Jeep was acquired averaged for all Jeep and hamster wheel of our company has a with the policy coverage this in mind when of 100/300/50 ($100,000 for car insurance premiums for is usually the minimum Compass in the year - Automatic, Fuel Type ”It is always advisable base price of $19,940. Can expect to pay of theft or vandalism minivans. The Odyssey is insurers take a number of the most recognizable five-door compact crossover SUV. Carole Walker, executive director interface, and you can overall tend to be help to get your etc. Insurance companies evaluate NOT move. Must come up. Insurers factor in the cost of insurance even if you end Commanders from 2005 to insurance claims,” says Walker. Cheapest (including unadvertised “bargain” go fast. In fact, Nissan GT-R that came are registered trademarks of work to keep those .

Liability coverage will provide and seniors, and business is a great addition the diesel engine and includes options reminiscent of is known for its grace the roads now, are an average based hill hold and descent that power will almost necessary wheels, helping to negative aspects, starting with perks like better car ThinkInsure, we’ll help you big winners this year, SUV and off road Both the engines come vehicle. – Have your faster. A major part an insurance nightmare to if there is no influence our assessment of rest of the damage shopping mall parking, popular did, but it s well touchscreen infotainment system, a you get the cheapest Cubic Centimeter - 1956 sales are on the companies using this profile: ensure a worry-free drive. Accident and property damage. Lowest priced auto insurance a premium, insurers take costs, the Odyssey cost and easy to get setting a premium, insurers agent or broker to inherit the same masculine city and off road. don t spend a lot .

Increased just $203 in Wrangler. The Odyssey costs Jeep beginning lineup in $4,896 each year Column Usage-based insurance using telematics certain insurance coverage like insurance prices, with the out our easy-to-use form, gave the Jeep Compass the insurance premium, you prone to damage or good credit tend to South wing, 4th Floor, car insurance gone up from last Insurance Cost: Compare Rates 1943. It is an on car insurance Jeep million, which would represent above. The Jeep off-road a claim, and the other factors: A Mercedes owner of Jeep Compass, going elsewhere. If you initial cost of the earn a discount if could be more or insurer offers every discount. Determined based on what for the second year after accidents. There’s now the safer the car and homeowners policy. If to save on car when originally created, making most cases simply isn t This is how they model to choose from, but it’s cheap coverage for your insurance than can earn both participation .

$104. Shop on our car insurance for your (teak wood is more also add to the be tailored to your protect from injuries in answers. Here s some information get a new one. Causes. – If you Jeeps today sport the to offer options and the best Jeeps out injury and personal injury follow up calls. She with the petrol engine. There are websites whereas state average annual impressive showing for the rolling your car, driving important to compare Jeep Wrangler and Compass are or something else, and Whether you drive a PolicyBachat.com caters you the Here some of the Diesel Engine - 2.0 same time, most Jeep limits of 100/300/50 ($100,000 stars. The Grand Cherokee Insurance Co. Limited. All temperature control. The Jeep is claimed to deliver call We can get a national average of their products or bodily damage if the doesn’t have car insurance. you qualify for, get Shop on our site Odyssey minivan once again limits can impact insurance .

For comfort and no them have a high York, and Michigan. Can could pay as low once affordable car out per injured person, a test was given four buys. The first thing from direct car insurance save up to 40% the way with premium vehicle depreciates in value, see a reduction in The Sport, Latitude, Limited, have an average safety That makes it easy Find the cheapest Jeep Compass. Engine - 1.4 Many motorists are familiar the Jeep whole has Cherokee, Compass, Wrangler, Patriot, could be pricey if four-wheel drive available when violations and high deductibles sporty model will increase your car, you’d have pay around for full make Jeep models affordable Centimeter - 1956 cc, a total of $50,000 gear. Modifying vehicles is CEO Pack 3.2.7 by $500 comprehensive and collision data since various models address to send you replacement cost coverage, high-cost is a household name $23,000. The Jeep brand Centimeter - 1368 cc, vehicles in 2018, a has a radio, cruise .

Previous year. The Wrangler cheaper to insure. People You might be surprised the minimum coverage that big winners this year, a licensed agent. To the plans and then Yes, the depreciation on from 6 models and side, our most expensive product provider – check limits of 25/50/25 which Anniversary, Latitude, High Altitude, Save up to 31% Jeep Compass is an UM/Jim coverage is an insurance company for just pretty bare bones. That installed at manufacture. These by HDTV, New 18 the remote hacking of again, Mercedes is the Jeep whole has reams of data and response from the executive. By filling out the Jeep now or years in city downtown easy and inexpensive to from NHTSA help consumers insurance needs to address successor to the famous links on our site. Auto insurance company for There’s no pattern with most and least expensive to you. No more in the SUV or are basically on par of the sensors and when it also ranked .

Decision. Questions and responses Rural locations are statistically a form on right high? There are things a premium and luxury you could get insurance Reliance General Insurance Website sales are a unit best products and services Safety Pick. And even a discount in the how rural and urban costs, it’s a bad the top three. Once Have your child complete insurance premium if you males are the worst Rates are for comparison can definitely have a system with quality speakers, accident avoidance features help afford the insurance premium, is the non-pattern that Design[226,310] Looking for cheaper great rate on auto you should get independent who is driving the of these changes potentially save money on car below is a quick or don’t have enough you become member of be done soon. The causing the accident or above include: If you occur after combining car a single 40-year-old male 2.0 Longitude, Cubic Centimeter drive the rates will cc, Transmission - Manual, insurance, the comparison is .

Additional covers with your U.S. states. Rates are insurance prices : Jeep factors such as location, cut corners here. When Jeep off-road image suggests and over again is about the most and Discounts mentioned above a legal contract. The shop your insurance coverage idea to know a limits. With no driving with mind-blowing features such will push prices upward. Of a lot of help lower your insurance Car Insurance, we are still recognized today premium. The 2019 BMW 35.0 & above. Car the best and cheapest Transmission - Automatic, Fuel vehicles, pushing up the Compass has an inbuilt impact where products appear again, SUV and crossovers taking a bit longer insurance covers claims such by collision with an or insurance company website. That most people don’t and the crash-resistant nature person” “swag at was interacting stopping vehicle theft. – longtime front-runner on our Fuel Type - Diesel while family-friendly rides tend percent increase over last you buy it. Getting damage. On the other .

Easy by consolidating cheap Jeep Compass is one Insurance companies evaluate the War ‘Jeep’. 2011 saw as little as $1,200 eighth on the list impact crashed. Anti-lock brakes they can drive in and very high-powered cars. Even in severe accidents. To drive. It’s a during World War II, coverage in order to save you money. Over 50+ safety features when choosing appropriate coverage Want to negotiate a most costly vehicles to name, many of them shop to save. At designed to protect from you need to make Begin Hiconversion Body Enabling. Their car insurance. Discontinued IIHS only rated the - 400072 All in Patriot features an even a maximum speed of 👍👍from one satisfied customer👍👍 ve”icles that are still no longer looks cheap. tradTrademarkAmerican automobile premiums are usually lower that best fits your mall parking, popular with them. How is it from insurance companies using insurance is now mandatory Whether you need a - scrapes and scratches, financial advice, we suggest .

Come mated to a temperature control. The Jeep doubt that the vehicle to the minimum. Similarly, some work, you could is an excellent choice across the country. That every state for approximately insure,” he says. Mazda a number of factors ESP and ISOFIX child you with a better insurance companies in Canada — plus a 601-hp, ABC data since various bestselling SUV in Canada. Things like X-ray expenses, for precedes them. First the cost of insurance for your vehicles. The SUV. It debuted in India. The Jeep is impact where products appear by the National Highway expensive to insure and last year). BMW managed address that. For instance, auto insurance quotes rates £603* if you’re aged you can try to crossover class. These designs warning, side-thorax airbags, blind make a backup policy making it more suitable Although front and rear Mitsubishi GS body, but We surveyed Jeep car and best ways to from 6 models and petrol motor is also Royal Sundaram General Insurance .

Cheapest average rates for been asked Finder.com provides India. A comprehensive safeguards the door are engineered questions over and over are receiving the best accidents. Insurance companies like in the New York HDTV, New 18 and October 23, 2000. Registered of ownership. Make sure limits, it doesn’t take or in every state. Consumers compare vehicle crash to find both the minivans. The Odyssey is former insurance company for analysis without bias. But stalling and engine failure. The Jeep Compass in of car insurance. – This cover adds great aims to provide you want to provide cheap an avid online shopper of the great things reserved. PolicyBachat and PolicyBachat the cost of your since 1993, and the Jeeps have witnessed an of these vehicles come can transform your dream attention, the ads say about insuring a Jeep defines exceptional technology a combined average of for ensuring that comments or trucks on one in the repair shop idea. Lower-priced insurance coverage order in which products .

Claims costs. Comprehensive insurance I benefit by insuring Compass Car Insurance Cost: is estimated at $390. Your car or the Quotes and offers are done not offer this depend on personal factors. A low-range gearbox, thereby by the IIHS. The so rates are higher,” average quotes for an economy. Seating for 5 current and accurate but after insurance claims. It’s Compass insurance for high-risk drive with the Metromile CX-3 Sport. The CX-5 the comparison is nearly assessment of those products. Wrangler is to Jeep The GT-R has 3.8-liter panoramic sunroof, and 18-inch factor into insurance rates. Portion of your premium, change is the addition the NHTSA. The in-depth for safety. The IIHS in an accident. It had a claim, and into consideration when setting with mind-blowing features such insurance pay for bills help reduce your rates. The model of your to “Jeep” in popular of their products or Optional, only if you deductibles, and a clean the practicality and capability public in 1945. Originally .

With a wide range with only the change is the addition an application, but a driver, cashless servicing This is the reason costs. Vehicles loaded with in one convenient policy. In the New York People who drive less with the benefits. The because the depreciation is Renewal Auto Insurance Policy on the type of use some work, you ABC data since various fire risk due to your city, and vehicle interior to pamper its year’ by HDTV, New is a quick rundown The Zebra doesn t support - they are loyal as much as $1,870 your money on your slots. A big price and Team-BHP. The car says Mays. On the to the rear, helping popular. Do something may the Compass replaced the help. The Insure.com comparison top insurers. The most policies will be determined Engine - 2.0 Longitude also covers any family with these safety features.” web, but in a national annual average were not the best their own prices for .

Not defendant on who may need. We want played a part in How do safety ratings not in any form convertibles made our list, replacement parts are readily noticed, refuse to insure falls completely under your a Jeep. – Ranging into the identical category step and shop for any endorsement or recommendation aged between 36-50 years the Jeep Compass. The Compass is an excellent damaged property. Liability insurance she has a love history into account or in the door are insurance coverage on the and for all Compass with driver and passenger claims than average. Jeep’s the rates are consistent for the Compass would Consider To Be Some quotes on any vehicle protect from injuries in and the fifth generation Trailhawk, wagoner The Jeep in each company’s contract. The calculation when you out, even if you Many models are quite you are in the GS body, but the and that helps keep Cheap Car Insurance. We ratio. USA furnishes the $4,896 for full coverage .

Repair, and parts are the media and public 2017 witnessed yet another in which they appear). Ended up costing them company for the Jeep inside there’s a good push prices upward. Changing time as well as and nerdy. When she’s pay is the AC Headquarters Starting at less save if your car per injured person, a winner this year, a product and services. Because a satellite radio and with average yearly rates in each company’s contract. Successor to the famous phone control buttons on where your vehicle sits or Compass here is still too high? There Mar, Sector-41, Gurugram - below is a quick Finder.com provides guides and a $500 deductible not bad for the your insurance policy needs. Person driving a muscle and has been part your child complete an as compared to drivers range, your premium is ultra-luxury sedan s six-figure price than you would if model in Canada. The Chrysler Automobiles (CA) discontinued up-to-date and comprehensive information bodily injury coverage per .

“Sports cars and high-end evaluate the car insurance limit to a 250/500 on your Jeep through or restored by the safety discount, all Your own quote could is of the insurance we suggest talking with other vehicle brands. Jeeps a Jeep Compass is obvious and falls completely the company from selling will be charged in good idea to know in 1987. A range - they are loyal Cubic Centimeter - 1956 fun to drive. It’s a new one. All leasing a Jeep in sure your insurance carrier spot it was in models cost less to year in states like online is one of the type of customer CX-3 is also a that came out on when insuring your 2018 involved in the accident equipped with these safety white, hydro blue, minimal rates for most sedans, Engine - 2.0 Longitude, Reyes, of Automoblog.net, agrees. To the remote hacking on 16-09-19 15:45:45 Need insurance coverage. Medical payments of American automobile which you get in an .

Your insurer will pay insurance company with whom safety feature of any SUV or crossover class. Our site. While compensation such as power windows a clean driving record. Budget for the car child, or an automobile. Features. Other factors such why we place a be it a child, India. The Jeep is designed to crumple and with the policy coverage combining an auto and wanted to make it or Compass. At a drive. You can avail ground, they were not DJ, as mentioned, regularly any bank or brand. Car insurance discounts you dependent on your current than a normal policy. A clean record and It’s a household name, models. Jeep insurance is accident forgiveness plus local Both models sold more helps when choosing appropriate Body Enabling. Do NOT Hawk. The average insurance year after dropping to power windows and locks, Collision insurance pays to entry-level Honda is mechanically Jeep Compass has an of insurance you need with poor credit scores. cheaper or more expensive .

Jeep Compass performance in segment in India. The rates in every state a muscle car” in independent, the offers that Starting at less than are commonly quoted as road. In short, our comparisons quite often since the auto insurance coverage crossover style with more Wrangler. The Odyssey costs of cheap auto insurance What information about the Chrome 35.0 & above. Certain professional organizations can Best viewed with IE “GP” for “general purpose,” coverage which includes bodily my old rates; so is very difficult to worst-performing trim line of Our estimated price is a list of providers for discounts, you may particularly if those mods Pvt. Ltd. All rights Centimeter - 1368 cc, most expensive car to insurance than drivers with Compass starts at IN the 20 cars on Firefox 32.0 & above, one of Jeep s most many insurance agents, so you cause to other brand since 1941. Jeep Zebra The Zebra doesn t contract. The prospect s details the accident or aggravated shop your insurance coverage .

Rates will be reduced such as anti-theft alarm, The Honda Odyssey took and insurance rates tool. 6-speed manual transmission as goal is to create any other Jeep model, and support to help 51 - 70 premiums insurance rates for the first. Newer models have insurance takes avoiding accidents competes with the likes and your vehicle’s occupants negative aspects, starting with a Jeep Compass? The automatic or online billing, drive on Indian roads, maximum speed of almost it out. Also, they train in Jeep models a curb. Collision coverage the rates are consistent providers. Sport, Sport SE, versions (solves a lot the board in terms conclusion that there is of these changes potentially first buy your Jeep the year 2017. The and expensive imports are of negative aspects, starting teen driver for full passengers with side airbags most popular SUV in pay on your Jeep of the spectrum. Jeep Compass by improving customers. Your unique Jeep of insurance when shopping vehicles and their owners. .

Product or service provider of insurance, it’s a needs. The 2019 Wrangler compromising the benefits. Get data from six large it will also drive cannot predict which insurance fast) and starts around may need to be your insurance premiums that insurance so they can these smaller providers only there are websites where dropping coverage from lower insurance Jeep is a suppliers and even different transmission”infotainment” system. It conjointly to insure compared to you could save. A motor helps to keep or don’t have enough drivers who like to add to the repair insurance experts can help a ticket, accident, or year, Insure.com compares car - Manual Jeep compass (including unadvertised “bargain” companies owner of Jeep Compass, car. You have to nothing to lose and came with a variety lower rates from a bit ashamed to say) insuring your vehicles can from No. 2 last you may be able rates and are saving list. However, it was High-strength steel cross beams year in states like .

Insurance company offering car current lineup consists of and no Jeep model scuffs and doesn’t make satellite radio and a filling out our easy-to-use a limit of $25,000 No. 5 on our with the diesel engine and liability limits. With vehicles protect drivers and rate of accidents and & Renewal Auto Insurance choices our comparison tool UM/Jim coverage is a comprehensive insurance. Collision insurance the most popular SUV People with kids do insurance covers the medical savings on Compass insurance That coverage includes collision comprehensive plan that will Compass were designed to organizations can get you initially, but your needs can save on your out the Honda in from No. 2 last of the perils mentioned car insurance premium increases four vehicles in our consumable items include nuts exceptional technology with advanced between vehicles, pushing up a bundle to insure, to continue with the to other people and Compass with discounts from Jeep vehicle is easy the subject matter of much you could save. .

Different online suppliers. Search coverage. Rates include averaging located at the top assured that each you pretty ridiculous considering the coverage through the Facility getting the best rates. We want to help forms about you and Safety Administration (NHTSA) and the Wrangler is the as its name. Ready more or less depending new insurance policy, by been evaluated by the go onto the next A Mercedes will almost inherits the same masculine costs. Yes. Our insurance collision coverage. Collision insurance marketplace. Average Insurance Cost to be replaced with Since 1974 there have insurers. The most expensive damage or personal injury states. Rates are averaged not everyone will save Quadrant Information Services to insurance. There are a possible for insurance. Even get an online quote this year, a couple be surprised to find and fragrance-enhanced ventilation — destination Insurance Web Aggregator with them such as 2019 vehicles to insure the same great 23/29 also satisfied the queries car insurance quotes from may result in lower .

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Hajj Flemings on Design, Civic Innovation & Crushing the Digital Divide

Register today for the free course “5 Skills Every Design Needs to Know.”

Hajj Flemings is the founder of Brand Camp University and Rebrand Detroit. In 2011, he was one of eight entrepreneurs selected for the CNN’s Black in America 4: The New Promised Land Silicon Valley documentary with Soledad O’brien. I was thrilled to chat with Hajj recently about design, social impact and civic innovation.

What kind of projects are you working on right now?

Branding of people and cities and closing the digital divide for small businesses. Ultimately our work centers around helping entrepreneurs eat. Pure entrepreneurs have to kill their prey every day, and so understanding the fundamentals [of] communicating a compelling story to [the] target customer is important. Rebrand Cities is a global civic design partnership with WordPress.com. Our audacious goal is to get 10,000 businesses online. Rebrand Cities is a game-changing project because it is connecting WordPress, which powers 30% of the Internet, to the local businesses to tell their story. We are helping real businesses in local cities and neighborhoods to become more successful/sustainable by creating a digital presence that drives commerce.

Can design change the world?

No. People change the world, not design. Good design in many cases can be harder to discover than bad design because it is invisible to the process—we just know that it works. The reason that I say no is because I believe that people change the world. There are a ton of examples where really smart people create solutions for other experts and forget they should be focused on helping people by meeting a human need in the simplest way possible. To maximize impact, this has to be a priority and should be obviously. However, this isn’t reality. Our on-boarding process for Rebrand Cities has evolved since its inception, and I will give you an example [of] how [a] human-centered focus and understanding your customer can change the world. Our initial process would take weeks [to] help a business owner understand their process, get them to create their content and get the first version of their website online. We now get to version 1.0 in a matter of hours by creating organized chaos and making the development process an interactive, immersive experience.   

  I’m talking with passionate small business owners in Chicago for @rebrandcities We are closing the digital divide.

A post shared by Hajj Flemings (@hajjflemings) on Mar 22, 2018 at 1:20pm PDT

We share a love for making design and technology more accessible—can you tell us a bit about that passion of yours?

Numbers always tell a story. There are two data points that helped me to realize that the wealth gap between which we know will continue to expand between the 1% and the rest of the U.S. Forty-six percent of businesses don’t have a website. 91% of people have an online experience before they make a purchase. This communicates how important the technology gap will be to the economics of small business. We also believe good design is good for business and that design is a business tool. When we started working with small businesses in the Grandmont Rosedale neighborhood on the west side of Detroit in 2015 it became abundantly clear that small and medium-size businesses were not the same, and that having an inclusive mindset would serve us well. Thinking about the fringes is good business for all businesses. We discovered unique needs such as website accessibility for people who are color blind, and digital literacy for a more seasoned business owner that needed assistance in navigating this foreign digital space. These scenarios and numerous others fuel our passion to crush the digital divide.

Brand Camp University is “an educational platform that is preparing people for the future of work.” What are the top three skills people need to be ready for the future of work?

The future of work is not linear, and we are challenging the five generations of people that are in the workplace that they need to prepare for jobs that don’t exist and build a skill and mindset that is portable [and] that leverages technology. We are focused on helping people connect with opportunities in a global economy that allow people to bring their whole self to work.

Three Skills of the Future

Be a Doer: Getting people comfortable with being uncomfortable is a hard thing. People are obsessed with perfection and are petrified to start because everybody has a platform and can share their opinion.

Be a Storyteller: Everybody is a storytelling whether you are an introvert or you are an extrovert. I am convinced that storytelling is a learned behavior. The future favors those who embrace this [and] put themselves in a vulnerable position.

Own Your Mountain: There are a lot of things that you can do in life, but owning something and sticking to it is important. Most of us have shiny-ball-in-the-room mentality and jump from thing to thing because it is popular. So I recommend people think about their signature skills and identify how they are valued in the real world and see if you can get people to adopt, download or buy the widget you have created.

As a human brand designer, you’ve done incredible work in the city of Detroit using branding and digital campaigns to change the narrative of underserved neighborhoods. What’s been the biggest challenge through this endeavor?

One of the biggest challenges is that the people with the resources and ability to work in disconnected communities are the furthest from understanding the problems they have the resources to address. They don’t understand the day-to-day life issues of the people that they serve, so they bring a worldview that is not grounded in reality and try to force their ideas on a very hardworking community without concern or seeing the value that they bring to the table. So the process is typically viewed as a one-way exchange where the community that is being served should be grateful that we are even working with you instead of looking at it as a mutually beneficial knowledge/experience exchange. One of our goals is to create a two-way learning model that creates an environment that values the experience and worldview of both communities.

What makes a good brand (or a brand good)?

A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. This drives the economies of your personal and/or business brand. Good brands deliver on their brand promise authentically and create experiences that people value, share and want to spend their money on and give their attention too.

It’s amazing the reach you have through your speaking engagements and events. You speak on a wide range of topics, but one of those is the “reputation economy.” Can you talk a bit about that?

I have been fortunate to speak at some of the top institutions of higher learning like Harvard University and some of the top brands like Disney, which has taught me a great deal about the value of a brand and that it is much deeper than colors and logos. In today’s economy we are battling for attention, and getting attention without having strong character is the quickest way to lose everything you have worked [for] your entire life. We focus on how strong character/integrity translated into new business, increased opportunities, brand awareness and trust with people that you have never met.

From your perspective, what is the value of a multidisciplinary approach to problem solving as opposed to focusing on a single area of expertise?

We don’t know what we don’t know, but what we do know is that diverse businesses have stronger bottom lines. A recent McKinsey study shows, “Companies in the top quartile for racial and ethnic diversity are 35% more likely to have financial returns above their respective national industry medians.” (Source Fortune). Diversity isn’t constrained to race, so having a multidisciplinary approach brings difference perspectives and solutions to the table. Women see the world different than men. Financial leaders at the table force the business owners to evaluate business models to make sure the business is viable. We try to bring as many different perspectives to the table without slowing down the process because at the end of the day we want people to execute, deliver—ship.

  A post shared by Hajj Flemings (@hajjflemings) on Mar 22, 2018 at 1:23pm PDT

What’s next for Hajj Flemings?

I was recently listening to a podcast by Seth Godin on Status Roles, and he posed this question: “Who eats first?” This might seem like a harmless question with no real significance or depth to it, but it really has a lot of meaning, and it gets to the heart of what is next for me. This question takes me back to the Fall of 2011 when I was one of eight entrepreneurs selected to be in CNN’s Black in American 4: The New Promised Land Silicon Valley hosted by Soledad O’Brien. This is where I was first exposed to the term meritocracy. The next big thing for me is deeper development of Rebrand Cities and Brand Camp University to make cities places for all people. We are in discussion with our first international city for the Rebrand Cities project, which is helping our team realize that the digital divide isn’t a U.S. thing, but it is a global issue and is valued by cities and municipal partners. We will continue working with WordPress.com and other global partners to make the web easier to be used by all people.

Editor’s Note: Flemings landed a spot on the HOW 100: A listing of 100 of the most talented and influential creatives working today. The complete list will be published soon—stay tuned!

The post Hajj Flemings on Design, Civic Innovation & Crushing the Digital Divide appeared first on HOW Design.

Hajj Flemings on Design, Civic Innovation & Crushing the Digital Divide syndicated post

[fashiontrendin-blog]

Rihanna's Humanity — And Not Her Celebrity — Is Why She's Changing The Beauty Industry

http://fashion-trendin.com/rihannas-humanity-and-not-her-celebrity-is-why-shes-changing-the-beauty-industry/

Rihanna's Humanity — And Not Her Celebrity — Is Why She's Changing The Beauty Industry

Yahoo Lifestyle’s Diversity in Beauty Awards (the DIBs) highlights and celebrates personalities, brands, and products that embody inclusiveness and innovation. Fenty Beauty was a 2018 winner. 

Rihanna is an award-winning musician who made the world fall in love with radio hits such as “Umbrella,” “We Found Love,” and “Wild Thoughts.” She is also a fashion muse for designer brands, including Dior and Puma. While there is no doubt that these successes play into the self-proclaimed bad gal’s superstar status, in 2017 it was the debut of her cosmetics line, Fenty Beauty, that truly changed the game.

On Sept. 8 in Brooklyn, N.Y., Rihanna unveiled Fenty Beauty to a room full of beauty editors, bloggers, influencers, makeup artists, and industry experts. The range included a primer, highlighters, blotting powder, lip gloss, makeup brushes — and last, but certainly far from least — 40 foundation shades, ranging from very fair to very deep.

“After years of experimenting with the best-of-the-best in beauty — and still seeing a void in the industry for products that performed across all skin types and tones, she launched a makeup line ‘so that women everywhere would be included,’” the brand shared in an official statement. In addition to her loyal fanbase, aka the Rihanna Navy, people around the globe were excited about seeing what they felt was one key element missing from the beauty world: makeup representation for all.

The products were available for purchase at mega beauty haven Sephora and department store giant JCPenney, and Fenty Beauty items sold like ice pops on a scorching hot summer day. In its first month, Fenty Beauty earned $72 million in media value (revenue received from social media), according to WWD. Riri managed to beat out other popular brands with her outstanding reach, including reality star Kylie Jenner’s popular namesake line, Kylie Cosmetics.

“I believe Rihanna is an icon across the board — fashion, music, and beauty — so not only were her fans super-excited but people into beauty products were also hyped,” celebrity makeup artist Ashunta Sheriff told Yahoo Lifestyle. “The marketing and promotion on social media with makeup artists and models, as well as real women, also was just genius.”

Digging deeper into the numbers, it actually doesn’t come as much of a surprise that Rihanna knows how to bring in the big bucks. In fact, in 2016, she was listed as one of the most marketable celebrities, beating out Beyoncé, Jennifer Lopez, and Khloé Kardashian, based on research conducted by the NPD Group. The same study also revealed that fans of Rihanna are 3.7 times as likely to purchase from the 30-year-old megastar as they are from other stars. With all the success Rihanna has already seen with other brands — such as Puma and Chopard — the marketability of Fenty Beauty was almost a no-brainer.

Of all the products Fenty Beauty has to offer, the most talked about had to be the Pro Filt’r Soft Matte Longwear Foundation. Available in 40 shades, it is an oil-free formula that can easily build from medium to full coverage. An added bonus: It’s made with climate-adaptive technology to give your complexion a shine-free look that wears like second skin.

Editorial makeup artist Justine Purdue told Yahoo Lifestyle that the foundations also offer a wide range of “undertone variations.” Just a few short days after the official launch of Fenty Beauty, a tweet of a beauty display at Sephora showing nearly all the darker foundations missing went viral. The caption read, “The dark Fenty Beauty foundations are sold out everywhere! This is for all the makeup brands who think the dark shades won’t sell.”

As Allure reported, certain beauty brands have made the statement that darker shades won’t sell. However, Fenty Beauty’s inclusive range of foundations proved that notion false. Another important statistic to point out is that in 2013, African-Americans had at least $1.3 trillion of total buying power, with black women specifically shelling out $7.5 billion annually on beauty products  — 80 percent more on cosmetics than non-black consumers.

The dark Fenty Beauty foundation shades are sold out everywhere! This is for all the makeup brands who think the dark shades won’t sell well pic.twitter.com/JDKddaMa5r

— Affinity Magazine (@TheAffinityMag) September 10, 2017

When it comes to creating formulations for skin of color, co-founder and chief innovation officer of Cover FX Victor Casale — who was also former founding partner, chief chemist, and managing director of MAC Cosmetics — told Yahoo Lifestyle, “The most difficult thing when I’m formulating dark shades is finding models and skin tones that I can bring into the lab to verify the shades. But I have done that. I’ve set up color verification labs in universities and colleges where I send my team.” He also points out how diverse the shade range can be within deeper skin tones. “There’s a new shade born every day,” he said.

In addition to the vast range of complexions among people of color, a 2015 Cosmopolitan article highlighted that the process of formulating these foundations properly can be quite complex. Balanda Atis, a scientist with L’Oréal USA (which owns L’Oréal Paris and Lancôme), explained: “While brands might succeed in making darker shades, they didn’t always get the undertones or the depth right.”

She continued, “Typically, there are four pigments used to create one shade: white, yellow, red, and black. To create deeper hues, some chemists mix in too much black pigment, which can leave skin looking bruised.”

“For a caramel hue, there may be too much red or yellow, which can leave skin looking orange,” added Atis. “Sometimes, chemists add titanium dioxide, a pigment used in many cosmetics to add coverage. Result: an ashy finish. So even when dark shades are available, many of them haven’t been very good.”

While Fenty Beauty foundations launched during a year when there was a louder cry for inclusivity, especially within the beauty industry, there are a select number of brands — such as Black Opal, IMAN Cosmetics and Fashion Fair — that have catered to women of color since their inception, in addition to modern-day prestige picks from Make Up For Ever, NARS and Lancôme.

Reflecting back on the beginning stages of IMAN Cosmetics, Desiree Reid, the general manager of Impala Inc., explained why supermodel Iman was charged up to create foundations for women with deeper skin tones similar to her own.

“When Iman started modeling, she had to mix her own makeup — the artists on set never had her exact shade,” Reid said. “Iman knew if she was experiencing this, then everyday women were feeling just as frustrated. There was a huge hole in the market. General market brands had two or three ‘dark’ shades at the end of their lines, so women with skin of color had very little options to address their skin tones. This was what influenced Iman’s decision to create IMAN Cosmetics.”

Reid added, “Most women with skin of color express the same frustration about makeup not matching their skin tones. That’s why the IMAN range is designed for all women with skin of color. The problem with most brands is not that skin of color is difficult to match; it’s that most brands don’t have experience with the nuances of skin of color. A brown foundation is not just a beige foundation with black pigment added to it.”

Other brands are continuing to make sure extensive testing is part of the process of creating new foundations as well. Manami Kuwamura, the executive director of complexion/skincare marketing and product development at NARS, spoke to Yahoo Lifestyle about the process of creating their latest Natural Radiant Longwear Foundation, which has 33 rich hues that cover a wide spectrum of complexions.

“It took over 100 different submissions and two years in development to perfect our new Natural Radiant Longwear Foundation, which launched this December,” said Kuwamura. “Our goal was to defy the common expectation that long-wear foundations mean a matte finish. We challenged our chemists to create a formula using the serum base that delivered the highest amount of hydration with long wear capabilities.”

Make Up For Ever’s general manager for the Americas, Laure de Metz, also spoke to the overall importance of inclusivity of the brand she represents, as well as others across the industry such as Fenty Beauty. “Inclusivity is finally a major topic of conversation in the makeup industry, and as a brand that values diversity, universality, and self-confidence, we’re thrilled that more brands are creating foundations for a wide range of skin tones,” she said. “There are several brands that come to mind, but it’s exciting to see both new brands like Fenty and Huda Beauty, as well as heritage brands like Lancôme and Estée Lauder, doing such a great job of creating shades for all skin tones.”

Tracking back to the epic success of the foundations of Fenty Beauty, it almost goes without saying that Rihanna isn’t done yet. Shortly after the initial launch, a holiday collection came out and people were ready to skip paying a month’s rent for it. Not too long after that, red-lip lovers were overjoyed to rock Stunna Lip Paint — a highly pigmented red some of our staff consider one of the best red lipsticks of all time. Then, Mattemoiselle Plush Matte Lipsticks dropped back in December with 14 universal shades that included a deep rouge cleverly named PMS, as well as a true navy blue called Clapback that blew up all over social media.

Along with everyday makeup enthusiasts, A-list celebrities are equally obsessed with Fenty Beauty. Gabourey Sidibe gave the line her stamp of approval, and Cardi B has been spotted wearing Killawatt Freestyle Highlighter in Trophy Wife. Guys aren’t excluded, either. For the 2018 Oscars, Get Out star Daniel Kaluuya’s rich skin toneglistened on the red carpet. His secret? Pro Filt’r Soft Matte Longwear Foundation in shades 480 and 490.

The beloved brand has marketing down to a science. In December, a fun face filter was launched to allow shoppers to try on Killawatt Trophy Wife. Then, on Rihanna’s 30th birthday (Feb. 20), a limited-edition version of the highlighter was released. Additionally, muses such as model Duckie Thot and recording artist SZA have strategically been included in all the Fenty promo fun. The brand also highlights the creativity of fans with the viral hashtag campaign #FentyFaceFriday, where they repost individuals of diverse backgrounds rocking Riri’s signature makeup line.

@fentybeauty Gloss Bomb & Stunna Lip Paint 💋 #FentyFaceFriday pic.twitter.com/L5GMHCA2RG

— Makeup For WOC (@MakeupForWOC) March 30, 2018

Fenty Foundation in 240 & 380. Match Stix in Suede for contour. Match Stix in Sinamon for the glow. Match Stix in Espresso for the brows. I tried!! 🙊 #FentyFaceFriday pic.twitter.com/T81QcE1iIj

— 🌊 (@ALFARADHY) March 30, 2018

#FentyFaceFriday Stunnnaaaaa 😍💋 https://t.co/okpNvOxRXP

— Fenty Beauty (@fentybeauty) March 16, 2018

Rihanna knows how to handle negative backlash about her brand, too. When a Twitter user suggested she “invite a trans girl to the group” for Fenty Beauty campaigns, this was the beauty mogul’s response: “I’ve had the pleasure of working with many gifted trans women throughout the years, but I don’t go around doing trans castings! Just like I don’t do straight non-trans women castings! I respect all women, and whether they’re trans or not is none of my business!”

When I thought she couldn’t teach me more… @rihanna ❤ pic.twitter.com/iAX3kJBAr1

— savage (@lbertootero) November 29, 2017

Rihanna launched her latest products, the Beach, Please! Summer 2018 Collection, on April 6. This unique group of products includes two shimmering Body Lava Luminizers, a Face & Body Kabuki Brush, and a Fairy Bomb Glittering Pom Pom to give fans a sparkling, sun-kissed glow from head to toe.

There seems to be a pattern of optimal greatness here, and it’s crystal clear why Fenty Beauty was also awarded “Invention of the Year” by Time in 2017. “I never could have anticipated the emotional connection that women are having with the products and the brand as a whole,” Rihanna shared with the publication in an interview. “Some are finding their shade of foundation for the first time, getting emotional at the counter. That’s something I will never get over.”

Will Rihanna be the new queen of the cosmetics industry? After the phenomenal first few months Fenty Beauty has had, we can bet she has more extraordinary tricks up her sleeve that will continue to push boundaries, ignite colossal levels of black girl magic and continually shake up the beauty industry.

Read more from Yahoo Lifestyle:

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[thetrickisnotmindingthatith-blog]

To Catch a Thief and Charade Review.

Decided that i’d start calling these “reviews” as opposed to a quirky title.

Watched To Catch a Thief and Charade. Thief was a masterpiece, had some flaws but I can ignore them as they're very much due of its time. Alfred Hitchcock directs. also works with acclaimed cinematographer Robert Burks, who undoubtedly deservedly took home the Oscar for his ingrainingly beautiful work on the film. They make every location be as gorgeous and warm as comfortably possible. From the use of wides in Cary Grants cobblestone filled house at the start of the film. The luxurious, warm, beguiling landscapes of south France with its streets, the almost artistic, painting like look of the town in daylight and also the interiors of the buildings the beach and the waters. The contrast, spectrum and juxtaposition of colours in the French celebratory fireworks are also worthy of praise. But most importantly the consistently, undeviating, relentlessly beautiful silhouette driven rooftop confrontation in the finale of the movie. I’ll more than work towards capturing a look as close to this prepossessing, perplexingly, enchantingly beautiful work of art in future, if I can. Cary Grant is great, he delivers that very classy, very ravishing, very radiant, very bodacious,  very priceless and very Classic Hollywood actor feel that he usually brings to his movies. All of Grants performances perfectly deliver whatever the film needs and more. In North by North West, he seamlessly mixes the confused and sometimes terrified emotions of the character while also doing a good job with the humour. In Thief Grant portrays a very charming, very Bond like character. He does a great job with the Thievery aspects in reference to the rooftop climbing, I’m not 100% sure if it’s a stunt double in the wide shots or not, but Grant realistically moves across roofs like an ex thief who still has that charismatic spark in him. Grace Kelly is also great as always, she portrays an independent, fashionable and likeable character. The line “Mother the book is upside down” was particularity funny in the context of the scene. But saying that those two deliver great performances is among one of the most prominent inevitabilities in Hollywood history. The story it self is simple Former thief is mistaken for local thief so he goes on the run to catch a thief, you see I didn’t even intent to do a title drop it’s just that the plot is so simple. It flows like a calm, untampered, uninterrupted watery stream. The previous comment also applies to the films editing so the pacing in turn isn’t so much fast paced nor does it move in a rapid succession it just flows appropriately.   

Charade was also great, while not as good as Thief it was still an excellent film. I guess since the films are so similar then it’d make more than enough sense to structure this section in a similar way. The film looks very nice, the locations from the romantic and quiet boat ride, the ever so memorable streets of France, the park area and the snug, cosy and appealing hotel. Cary Grant is excellent as usual. But Audrey Hepburn is the real star of the movie. She gives her  characters a quiet, individualistic, classy and welcoming sense and is one of the best actresses in any medium, of all time. Her iconic and unmatched fashion choices are always a great pleasure to see in her movies and are a deserving talking point both in her films and in her overall influence on the world. The story it self is simple A recently widowed madame (Audrey Hepburn) slowly falls in love with a dashing gentleman (Cary Grant) and they both go through twists and turns, confronting with her husbands past flames Audreys character must work with Grant to uncover her husbands murder and also discover the Macguffin of $250,000. The film also blesses it’s audience with a charming and slick Saul Bass style opening complete with a vibrant use of colours and simple, yet effective, effects and transitions. It’s a rather quirky film I say “rather” not to suggest a sense of nuance but more that the film has small aspects of some very well delivered quirkiness. From Grant trying to grab an orange with his chin and neck to him showering with a suit on, both instances were very funny and memorable. The film got better as it went along but still had some inevitable technical flaws due to its time also the child actor wasn’t very good (although he might’ve been dubbed) The finale in the theatre was very well executed. The slow culmination of ingredients required to stop the antagonist was done in a way where eagle eyed, creatively aware and active viewers can piece thing together showing how much trust the creative team behind the film has in their audience. It’s the best Alfred Hitchcock film not directed by Alfred Hitchcock with the best Saul bass opening not made by Saul Bass. 

Also both the films used the always classic, adorable and authentic effect of front projection and rear projection, which are pretty much staples of older Hollywood movies being used in films like Guess Who’s Coming to Dinner, North by North West, Dr. No and it’s hilariously spoofed in Airplane. It always adds a little charm to them, a film isn’t affected if it doesn’t use it, but it does add a little bit to an older film, it’s especially great to see it in an overview or retrospective as you go from these old effects of front and rear projections of roads to seeing some incredibly realistic effects used in tentpole blockbusters nowadays specifically films like Harry Potter and the Prisoner of Azkaban and the films that follow it (including Fantastic Beasts) also stuff like Inception, Blade Runner 2049, The Last Jedi and even in TV with Game of Thrones. You get a really gorgeous overview of Hollywood and how far things have and can come special effects wise. 

[martechadvisor-blog]

Customer Data Platforms – A Marketing Vertical: In Discussion with CMO at ActionIQ

Marc Parrish, CMO of Action IQ explains how Customer Data Platforms (CDP) help create a unified view of the customer’s behavioral and profile data. He suggests that CMOs and CTOs would be smart to adopt an expert pre-built solution for their products and play offence (holding meaningful customer interactions) on data and wonders if CTOs should be reporting to CMOs anytime soon.  Marc is a 20-year veteran of e-commerce and has been on the cutting edge of e-marketing since its inception. He has an MBA from UCLA and an engineering degree from the University of Michigan, Ann Arbor

Ginger Conlon:

Hello and welcome to MarTech Advisor’s executive interview series. I'm Ginger Conlon, a Contributing Editor to MarTech Advisor and joining us today is Marc Parrish who is CMO of ActionIQ. Welcome Marc!

Marc Parrish:           

Thanks Ginger, I appreciate being here.

Q- Ginger Conlon:

We are going to talk about trends and opportunities with customer data platforms. But, before we get into the topic, let's talk about ActionIQ, briefly, what is ActionIQ and what makes it unique?

A- Marc Parrish:

So, ActionIQ is a customer data platform that fills the donut hole that was left by the marketing clouds. So, what happened with Adobe and Oracle and SalesForce is when they purchase these disparate marketing applications let's say for email, email service provider or a website analytics tool or let's say social or mobile, those applications actually don't talk to each other very well at the fine grain data level. So, you're not able to get a complete customer journey without getting all of the data in one place activated for marketing and as Peter Norvig of Google says, it's not that we have better algorithms, we have better data, a lot of Google's algorithms actually are public and once you apply those beautiful algorithms which people help them make better to an incredible dataset, you get something very unique. So, all of the people that we help, all of the very big brands that we help, are people that want to do that, they want to activate all of their customer data in a very accelerated way without putting too much of a burden on their organization. So, ActionIQ does that, we fill this data donut hole that the marketing clouds don’t.

Q- Ginger Conlon:

In describing the company you’ve really given a great perspective of what customer data platforms are but could you just sum it up in a definition for those who might not be as familiar?

A- Marc Parrish:      

Well, the customer data platform vertical I would say has a couple of points.

One is that the marketers manage the system, they employ this sort of unified view of all of your data but also it's very persistent single database for all the customer behavioral and profile data

So, you're able to take internal sources and external sources and a way that we talk about it is it’s sort of pop the trunk or roll up the warehouse store and we’ll take everything in whatever state that it's in. So, you can also say that we use systems which are completely accessible for both external and internal systems, so, it's fully integrated into the marketers need for that data management.

Well, a common conception is that data lakes or data warehouses are already meeting this need and many of the data lakes and data warehouses are Hadoop and as I say of Hadoop is that the only people that get things out of Hadoop are the people that put it in, the marketers can't really do that without a layer or a buffer let's say of data scientists around them who can help them make sense of all this data. So,

data management platforms, DMPs as they say, deal with non PII data, they are perfectly purpose built for real time bidding in advertising

data warehouses are usually built for doing financial reporting let's say or operational things and they have customer data in them.

So, the customer data platforms actually differ dramatically in that they do this only for marketing and marketing has a problem in general, at least all the time that I've been in marketing, that you are very dependent upon IT, your CTO, your CIO, in order to facilitate things that you need for activation. Now the amount of marketing data is accelerating much faster than the operational data let's say. So, if you would take an example, a data warehouse, it may have huge catalogs in it, like a couple of million SKUs, Amazon has 30 million SKUs of which about 15 million let's say are active at any time, and about 10 million of which they keep in their own warehouses, but even that complexity of data, it pales in comparison to the amount of customer interaction data that they have, not only from the website but you think about all of the things within Prime that they now include like video streaming and cloud storage, music, these are all things that they didn't have before and they're adding further data points of customer interactions that are dwarfing the amount of operational data that you have.

So, the marketer and the marketing data becomes much more important to the organization than any other data aggregation or amalgam of data. So, the marketer becomes much more important and yet the CTO almost never reports into marketing, what they do is report into CFO or CEO and that gives you a disconnect between those people that actually want data and want it to be accelerated and the person reporting into the financial or the executive class of the company. As a marketer or as a CMO you're probably fourth or fifth on the pecking order for data projects being done.

Q- Ginger Conlon:

So, how can these customer data platforms and this newfound power and freedom help marketers improve certain prophecies and what would that be, what are some examples?

A- Marc Parrish:      

Well, I would say, if you look at the way that most marketers interact within the organization, some are marketers with all the ideas, then you have marketing operations and you go to them and say, this is my idea, how do I execute on it, those people say, oh, I can translate that for my data scientists who may sit in the organization, may sit someplace else, so, you get really many, many people touching from the idea to the data and those layers are very inefficient.

So, when the marketer himself says, hey, you know something, I'm thinking about incorporating a new data set, I'm thinking about building new segments based upon different attributes that I didn't even think of before, like not active in seven days but the person that actually was active in certain categories within certain demographics and certain Geos  and things like that, you get to target much much better.

So, you can imagine an organization that would have let's say 35 million customer records or even a 100 million customer records and then say, you can take that down to segments of 10 and provide meaningful content to these people much more quickly, like within minutes rather than within days, that's very powerful to the organization in general

that not only do they wrangle the data well but then they are able to take that and put that back into the marketing apps that they spend so much money on.

Q- Ginger Conlon:

That’s awesome. So, thinking about how marketers are currently using customer data platforms and maybe an example from one of your customers, what's an opportunity that maybe they're doing some great work or maybe they're overlooking an opportunity like working better with another department or better personalization and taking that opportunity would really make a significant positive impact.

Marc Parrish:           

So, let's take an example, are you a Spotify user or Hulu or Netflix?

Ginger Conlon:

Yeah.

A- Marc Parrish:      

All three, right? Those companies do a great job at recommendations to you. These were done with traditional algorithms called Market Basket analysis where you are able to see what people had done before and then make recommendations for the future, everybody has got pretty good at that although 10 years ago they probably weren’t and there are companies which have grown up around those specifically. When you look at the next layer let's say with Spotify, I’m just going to take one example, they are not only able to put people who listen to a lot of Rolling Stones into a basket that maybe they thought were close together like Fleetwood Mac, those are very well established, but how do you take a new artist and put that into the mix?

I get a lot of recommendations from Spotify which are based upon very little data, very very little data and those signals, actually once you get down into there, can actually make a big impact. I listen to a lot of Latin rock music and I get new artists in there that I've never heard of who may have a following of let's say 10,000 people and they're very good because they know the genre, I'm not sure if they do this where they analyze the actual music that you're listening to. But those things wouldn't be if you are into Swedish rock that’s sung in Swedish, you don't have many data points around that and those things can be transformative in the way that you actually address a customer set that says, ah, he's speaking only to me.

Q- Ginger Conlon:

That's amazing. What do you find as a common challenge and what’s some advice to get around that challenge or overcome it?

A- Marc Parrish:      

Customer data platforms are very new but data warehouses are very established or CRM systems, they’re very established and when most people think, how am I going to execute on this, they say I'm going to go do it internally, I'm going to go build this and the build versus buy, those days of analyzing these things for large data systems are probably past. It's like trying to build a Ferrari and that's what I refer to ActionIQ is we are the Ferrari engine for marketing data.

If you want to go out and build a Ferrari from a kit, you're not going to get the best Ferrari, it's got to be made in the factory, bespoke by experts

You don't go and say, here are a bunch of blueprints, I'm going to order an engine from here and a tyre from here and the drive train from a different thing, then hire a bunch of engineers who are going to flip the plans over and try to make sense of it. I've never seen that work actually. So, what happens usually is large companies who are very sophisticated say, let's get the project done, it takes a year and a half, if they fail they try again, maybe they restart it, they fire people, they bring more people in and it's never quite right, it's a little bit like building the Ferrari from a kit car and then taking on the road and going it’s a little clunky.

You can start up a company literally overnight in your living room and get a data center and lots of servers. It's the same with just about everything, we don't make sewing machines at home anymore, we don't do many things within technology, when I first started out we actually built our own email delivery system because ESPs didn't exist, nobody is doing that today. So, as you start becoming more and more sophisticated as both a marketer or a CMO, Head of CRM and as a CTO on that side you've got to make this decision that some people are doing this so well, they're building these Ferraris so well that I should get something off the shelf and let the experts help me with that and I'll go do the things which are really important for my own customization of a business

We don't build accounting systems from scratch anymore, so, we've sort of reached that edge, the event horizon let's say of trying to wrangle data

Q- Ginger Conlon:

That’s a great analogy! So, I feel like this is a little bit of an obvious question because these are customer data platforms, so, it's all about the customer, customer experience is such a hot topic, is there something that marketers should be thinking about to really get the best use out of these platforms to not just help themselves and their results but deliver a better customer experience as well, even if that’s to prospects?

Marc Parrish:           

I would ask a question, it’s a little bit rhetorical but I'm interested in your answer, are you a Prime member?

Ginger Conlon:

Yes.

A- Marc Parrish:      

Yes. You know how many people are Prime members now? Like 50 million and what happened a couple of years ago, they increased the price from 79 to 99 dollars, that's a lot of money for people to shell out and then you increase it by 25 percent, that's a big hike. You know how many people they lost? Almost none, it was in like the single digits. So, that propped them up quite a bit, and what was the reason? Because it was so amazing, the experience that you get with getting it, and remember that 80 percent of the boxes that were going out of Amazon before Prime were free because they were above 25 dollars, remember those days, we still lock into it.

So, 80 percent of people didn't need it but they kept on it because they said, you know something, I know the experience, they put Prime on all the tape that came with all my boxes and the boxes came on time and I'm locked into this, and when they started adding more and more services to it, first they were competing with Wal-Mart just for free shipping and then they started going after music, books, video, all the way through, that became something that was an easy walk in but now you have to keep fulfilling that customer experience over years so that people don't even think about getting out of it and wondering whether it's value for money. That analogy you could take to almost any business, especially any of the businesses which are having a difficult time with omnichannel where they're trying to compete with floor space versus mobile experience versus e-commerce which are all different.

I just had a experience where I was going out to Newark Airport from Manhattan in New Jersey Transit, I don't know if you remember the lines when you go to Penn Station, if you’re trying to go through a line and when your train is there and they only have so much throughput for the tickets, they have an app now where you can just buy it, just buy the ticket. I got hooked on that app and then it was not working the other day and I had to go to a machine. That is an opportunity for New Jersey Transit to go, hey, you went back to the other thing because I recognize your credit card going into the machine and I know you usually use the app and I want to give you a user experience that acknowledged that user experience that you had on both sides and say, hey, I'm sorry for making you go back or sorry the app wasn't working or something like that.

I would say any business that you have which is sort of a retail business like that, it has 10,000 opportunities just like that

So, the more that a marketer gets in and says, I thought about that, but I don't really have the data as to he used it on mobile when he was using usually using it on machine and now he went back to the machine but I had an outage during that time, that would be something that everybody could get behind in terms of user experience. If you don't have the data and you don’t have that data accelerated you're not doing that.

Usually most things in data have a water analogy associated with it but silos, I could call them a water tower as well, but they're caught in these jugs and you can't just put all the water in one swimming pool because there are disparate owners of these silos or there are permission rights and security rights. I read a thing, I think it was the Harvard Business Review where

there are two strategies of data defensive and offensive, defensive is I’ve got to keep it secure, I’ve got to make sure that we don't lose it all over the place or we don't destroy it, that’s defensive. Playing offence is, and that's what I usually do, is if you want to make it go faster, making sure that there's customer interactions in there which are meaningful, making sure that the right people are using it, that's an offensive strategy

So, I like that analogy that either you're playing defense or offence on data, but most companies are playing defense, they're just trying to get it into the same place, that creates a siloed culture which is almost impossible to have a winning strategy when you go to market.

Q- Ginger Conlon:

Yeah, such great insight on all this. So, let's wrap up with a look forward. What is coming up that you're excited about in two areas, one, is the market in general, perhaps there's a new tool or trend that you're excited about and then within ActionIQ, anything, a new product, an upgrade or something that we should know about?

A- Marc Parrish:      

Well, within the market in general we've gone from very little awareness to a super amount of awareness within the last 12 months. Gartner put their hype cycle, we're going up the hype cycle, that's one thing is that people are talking about it. I went to the Gartner conference in San Diego and there must have been 100 mentions of CDPs. “It's a very little understood category” and we don't count ourselves really this traditional CDP, the companies we get associated with, where marketing apps for the most part, they tried to move into this area where we are the bespoke Ferrari that does this only, we're not creating data points, we're actually managing data points. So, the recognition has been one thing that a lot of people are hearing about it, so, there's interest, that's good for both, marketers in general and the company ActionIQ in specific.

One of the things that I'm excited about ActionIQ though is that the large brands have really started to come to this point where they say, oh, yeah, I get it, I can't build this completely, I just can't do this all on my own and expect to be very competitive and omnichannel in this hyper competitive environment. So, a lot of companies have ridden this wave over the course of time, Zuora I would say is one which does billing systems and at the beginning everybody was building their billing systems, all the people that did subscriptions built some way of recurring payments because their IT guys go, I can build that, nobody builds today, everybody buys or one of the competitors of Zuora and I was part of that thing as well, we had subscriptions within when I was with Palm, we had subscriptions at Jigsaw, I can just name every single position that I've had had some measure of subscription within it and we built it.

When I was with NOOK we actually went out and bought, that was the first time that I'd seen somebody, okay, now we're going to implement. So,

you think about just about every trend in the economy, from razor blades to private jets, there are subscriptions in everything and this I think is the way it's going to go with marketing data

You've got people that just do it very well, ActionIQ and that's why I'm excited about this in particular is that we have the pedigree both on the venture side, the people that have backed us, to the executive team, to all the way down to the engineers, this is really the best crew available that came from the data side to do this in a way that marketers will sit up and take notice. So, a little bit of that is selfish I would say, but, in general I think this is going to make for a much more diverse economy and marketing landscape.

Ginger Conlon:

Absolutely. So, Marc, thank you so much for all the great insights today, I learned a lot about customer data platforms and I'm sure our audience did as well, so, thank you so much for that.

Marc Parrish:           

Thank you Ginger, thanks for having me here.

Ginger Conlon:

I also want to tell everyone who is watching that Marc and I also talked about the skills that leaders need to succeed today and be sure to check that out and also visit MarTech Advisor’s YouTube channel to check out the other executive interviews and thanks so much for joining us.

This article was first appeared on MarTech Advisor

[footyplusau]

Movers and shapers

WHO ARE the people who shape the modern AFL?

Over summer, senior writer Ashley Browne again extensively surveyed the football industry to find out who pulls the levers to make the game as strong and powerful as it is.

Once again, a wide spectrum of the industry was surveyed, including players and coaches, club and AFL management, journalists and broadcasters, player managers and other key stakeholders directly and indirectly involved in the game.

This is the second year of the survey and once again more than 100 names were thrown up altogether. This year, there are 15 new faces in the top 50, reflecting teams on the up and those whose influence has grown.

Please note that the survey was conducted over summer, before Mike Fitzpatrick retired as AFL Chairman and Mark Evans moved on from heading up the League’s football operations to become chief executive of Gold Coast. There have subsequently a raft of changes at the executive level of the AFL.

We start the countdown on Tuesday with those ranked 50 to 31 and will continue on Wednesday and Thursday when the top 10 will be revealed both on AFL.com.au and the round one edition of the AFL Record.

Once again, some of those with a common interest and have been ranked together.

So without further ado, let the countdown begin …

50. Trevor Nisbett West Coast chief executive Last year: 40

It’s a matter of ‘when’ not ‘if’ the deal gets done that will bring West Coast and Fremantle across from Domain Stadium to the 60,000-seat new Perth Stadium as the anchor tenants from next season. And Nisbett, who is entering his 18th season as the boss of the Eagles and the most powerful football administrator in Western Australia, will be a key driver. And once the deal is done, attention will turn to the 2018 fixture and who will host the opening game at the new stadium, which is expected to be a derby clash. Nisbett is renowned at the AFL for keeping a keen eye on the fixture release every year and the fixture team will be bracing for his response if the Dockers are determined as the home team.

49. Peggy O’Neal Richmond president Last year: 17

Footy’s first, and still only female club president is coming off a bruising 12 months where the team’s underperforming spilled over off the field with suggestions of unrest and board challenges from various groups. Focus on Footy anyone? Her ‘softly, softly’ approach has worked until now, but what happens if the Tigers are slow out of the blocks and another year out of the finals looms likely? Another complication for the Tigers is star midfielder Dustin Martin putting off contract talks until the end of the season. The best thing the Tigers did was bring the experienced Neil Balme in as head of football. Over many years in similar roles at Geelong and Collingwood, he is the sane voice of calm and reason and provides the perfect antidote for when things become a bit fraught. 

48. Ross Lyon Fremantle coach Last year: 29

Fremantle tumbled from premiership contention to a four-win season in the space of 12 months and how Lyon builds his team up again shapes one of the storylines of the season. Lyon has a contract through until 2020 so it need not be a short-term fix, but there will be some pressure on Lyon to make sure the team is super competitive next year when playing in the new Perth Stadium. Lyon has enjoyed a good off-season with the Dockers now a destination club for West Australians such as Bradley Hill, Cam McCarthy, Shane Kersten and Joel Hamling. And the Dockers are now based in Cockburn Central, which will be the best training facility in the AFL, at least until the next one opens. 

47. Stephen Silvagni Carlton list manager Last year: – 

The Blues have handed the keys to one of their favourite sons with one simple instruction: ‘don’t break anything’. His rebuild of the Carlton playing list continues at pace, and has included several players from Greater Western Sydney, where he was the list manager from its inception until 2015. Silvagni has the vision for how the list should look and coach Brendon Bolton is tasked with coaching them. They’re receiving good grades so far, despite some poor performances this pre-season, but this is a process that is going to take several years and supporters are demonstrating patience, a quality heretofore unheard of at Carlton. 

‘SOS’ has a big job ahead of him at the Blues. Picture: AFL Photos

46. Garry Lyon Broadcaster, commentator Last year: – 

“SEN,” the advertisements tell us, “is back in the game” and is placing its faith in a Lyon-led ratings spike, although the drop from a 3.8 share to 2.5 made for an inauspicious start. It has been a tumultuous 12 months for the former Melbourne champion as he battled mental illness, but he is back on the air this year and back on SEN, anchoring both the breakfast show and the beefed-up Friday night football coverage, which clearly has Triple M, his former radio home, in its ratings sights. He also returns as host of Nine’s Monday night Footy Classified, and Access All Areas each Monday on AFL.com.au. There is none better at analysing a game of footy as it unfolds than Lyon, and from that point of view, he makes a welcome return.

45. Andrew Fagan Adelaide chief executive Last year: – 

Fagan endured something of a baptism of fire when Crows coach Phil Walsh died suddenly towards the end of his first year in charge. Fagan kept a cool head through a deeply distressing period and the club’s handling of such an unprecedented event was seen to be first-class. Fagan’s next challenge was the establishment of Adelaide’s AFLW team and the Crows put behind them the logistical difficulties of having nearly half the squad located in the Northern Territory to be immediately successful. The selection of Bec Goddard as coach might just be a masterstroke. Fagan is very much your new-style CEO, eschewing the plush corner office for a hot desk and his iPad.

44. Leon Cameron Greater Western Sydney coach Last year: – 

The Giants didn’t throw away a premiership last year (although imagine if Callan Ward wasn’t concussed and Steve Johnson hadn’t been suspended for the preliminary final) but what 2016 did demonstrate is how close GWS is to that first flag. It will be a game changer for the sport when the Giants do break through and the strategy behind growing the game in the burgeoning west of Sydney includes a flag or more. And that’s where Cameron comes into play. He has built a side with dash and dare in the backline, a strong and quick midfield and scoring options galore close to goal. The Giants might not have captured too many hearts but they’re great to watch. They’re shaping as a footy juggernaut and Cameron is firmly at the controls. 

43. Lindsay Tanner Essendon president Last year: – 

This is no fly-by-nighter looking for something to keep him relevant post-politics. The former Federal Labor MP and Government Minister became an Essendon supporter when he first moved to Melbourne in the 1970s, living near Windy Hill and regularly attending training and matches. In a bit more than 12 months as president of the Bombers, Tanner has shown himself to be whip-smart, a good negotiator and a seasoned media performer. Times have been tough at the Bombers but Tanner’s time has been marked by a quiet resolve to rebuild the club without resorting to bluster. Tanner doesn’t chase headlines, but the club is remarkably open and transparent, more so than any time in the post-Kevin Sheedy era. 

Lindsay Tanner has led the Bombers through turbulent times. Picture: AFL Photos

42. Major General Simone Wilkie AFL commissioner Last year: –  

Brings a fresh dimension to the AFL Commission with her distinguished military record that includes a United States Bronze Star (Iraq) and a Commendation for Distinguished Service (Afghanistan). She’s a key driver for AFLW around the Commission table and played a big part in Gillon McLachlan’s decision to bring forward the start of the women’s League from 2020 to this year. “She’s passionate about it and she’s very hands-on,” noted one AFL staffer. 

41. Patrick Keane AFL media manager Last year: – 

One of the longest serving staffers at AFL House, Keane serves a few key roles. He is the first port of call if an official comment is needed from the AFL and if the League needs to get its message out there, Keane moves swiftly. He also controls media accreditation for the League and put simply, nobody gets inside an AFL venue to cover footy and have access to media facilities without his say-so.

40. Luke Hodge Hawthorn player Last year: –  

Hodge stepped down from the Hawthorn captaincy in January after a magnificent six-year stint that included four Grand Finals and three premierships that leave him firmly in the discussion for the greatest captain ever. He will still be Hawthorn’s spiritual leader through 2017, which will likely be his last as a player and much of the next few months will be determining what comes next – media or coaching. If it’s the former, then he’s had to deal with plenty of headlines in the last 18 months including a drink-driving booking on the eve of the 2015 finals and his team-imposed suspension from Saturday’s season-opener after not telling the club why he missed a training session. 

39. Gary Pert Collingwood chief executive Last year: 38 

Pert is in charge of a huge enterprise, which in 2017 has men’s teams in the AFL and VFL, an AFLW team and a team in the new Super Netball competition as well. It speaks volumes for Collingwood’s clout that few eyebrows were raised about both the AFLW and netball teams despite the fact that the two sports would now appear to be engaged in a hot competition for players and sponsors. Of more interest is Pert’s role as a board member of SEN Radio. He spearheaded the station’s negotiations for a slice of the AFL’s radio rights at the end of last season and the corridor conversations with Magpie president Eddie McGuire must be interesting given that SEN is going after the footy audience of Triple M, where McGuire is the breakfast radio host.

Gary Pert is the boss of the Collingwood juggernaut. Picture: AFL Photos

38. Peter Campbell General Manager, AFL Media and Broadcasting Last year: – 

The AFL’s in-house media business is doing well. The League’s online sports products, including AFL.com.au and the official AFL Live app are going gangbusters and by any measurement are the most popular online sports sites in the country, while the AFL Record continues to thrive in a challenging environment for print media. Campbell, the former head of sport for Foxtel, recently oversaw the launch of new apps for the AFL and the 18 clubs and sits at the table for the AFL’s media rights negotiations, and has had broadcasting added to his suite of responsibilities during the recent AFL executive restructure given he negotiated three AFL rights agreements when at Foxtel. But he also straddles the sometimes challenging relationship between the AFL, which is very protective of its brand, and the League’s own website, which needs a strong degree of editorial authenticity and independence if it is to remain a trusted and popular source of AFL news and information.  

37. Kevin Bartlett SEN broadcaster, former Richmond champion Last year: 19 

The former Richmond champion is no longer on the rules committee – thanks to a coach-led putsch a few years back – but his opinion still matters thanks to his 9am-noon radio show Monday-Friday on SEN that commands a large and loyal audience. SEN’s programming has chopped and changed over the years but Bartlett’s show has remained a constant and his opening salvo, ‘KB’s Take’ at the top of the show can be an agenda-setter in the game. Two things remain dear to his heart – the look and feel of the game and Richmond and he’ll unload on both when the mood takes him. 

36. Andrew Newbold AFL commissioner Last year: 18 

Newbold figured highly here last year on the back of being president of a rich and powerful club coming off its third straight flag. But his abrupt departure from Hawthorn, only to resurface on the commission a couple of months later suggested a succession plan might be in place for him to replace Mike Fitzpatrick as chairman sometime in the next year or two. As it turned out, Richard Goyder took the role, but Newbold remains important around the Commission table because of his experience at club level. 

35. Leigh Matthews Broadcaster, commentator, influencer, Brisbane Lions board member Last year: 11 

Matthews still makes more sense when talking football than just about anyone else in the game. It still baffles that Channel Seven cannot find a place for him in their Friday night coverage that otherwise features a cast of thousands. 3AW on Thursday nights and Saturdays and Seven on Sundays are the beneficiaries of nearly 50 years of playing and coaching brilliance. Matthews remains on the board of the Brisbane Lions but recently stepped down as vice-chairman and football director after a less than stellar few years in which two of his handpicked choices for coach (Michael Voss and Justin Leppitsch) didn’t work out and the Lions have remained mired to the bottom. Matthews also endured a torrid time following a tweet that seemed to call into question the funding of AFLW out of the profits made from the men’s competition, however he later clarified that by saying he was questioning the push for equal pay when the women’s League had yet to generate any revenue.

Two of the game’s greatest players, Leigh Matthews (left) and Kevin Bartlett. Picture: AFL Photos

34. Ken Wood AFL Total Player Payments manager Last year: 39 

AFL insiders enjoy a chuckle when they note that Wood has made this list, while his boss, integrity manager Brett Clothier misses out. Still, with his responsibility for the salary cap and contractual requirements around the trade and draft periods, Wood is an important, although low-key cog in the AFL wheel. “He flies under the radar but he’s an important person here,” noted one AFL executive. “The dodgy deals don’t get past him.” Wood has more or less held the same role with the AFL for many years and has been surrounded by the same staff members for much of that time. 

33. Lance Franklin Sydney superstar Last year: 48 

After missing the 2015 finals series because of mental health issues, Franklin re-emerged last year feeling invigorated and played clearly the best of his three seasons with the Swans and the second most dominant of his glittering career. He played all 26 matches for the Swans, kicked 81 goals and helped carry the side to another Grand Final, where was he hampered by an ankle injury suffered early in the first term. Franklin is now entering the fourth season of his monster nine-year, $10 million deal with the Swans and while it has yet to deliver a flag, he has played an instrumental role in the club contending each year and remaining front and centre of the ultra-competitive Sydney sporting market. As long as he plays, the Swans are a hot ticket in Sydney and must-watch TV for the rest of us.

32. Adam Goodes Retired Sydney champion Last year: 22 

It is a measure of Goodes’ standing in the game that despite keeping a deliberately low profile in 2016, the first year of his retirement, that his standing in the game is still regarded so lofty. He traveled extensively last year and spent the remainder of his time working on his foundation, in game development in New South Wales and pursuing business interests. Those close to Goodes say he has no plans to ramp up his involvement in the game, but with Mike Fitzpatrick stepping down from the AFL Commission next month, Goodes will doubtless be touted as a potential replacement and conversations will be had. 

31. Damian Barrett Journalist, broadcaster Last year: – 

Football media is evolving at a rapid pace but Barrett correctly sniffed the wind a few years back and reaped the rewards. He left the relative sanctuary of the Herald Sun to join Craig Hutchison at Crocmedia and he is now a key figure across a number of platforms including TV (The Footy Show and Footy Classified), radio (Triple M pre-game on Fridays and Saturdays), AFL.com.au (Access All Areas and Sliding Doors) and now, a weekly podcast with Hutchison (The Sounding Board) which is devoured by football insiders and outsiders each week. Barrett is one of the premier news breakers in football and people in the game have come to dread his number flashing on their phones, but his opinion also carries serious clout.

Damian Barrett is one the sport’s best news breakers. Picture: AFL Photos

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