#mediacommunications

[mediaandcommsprojectbblog]

Boujee Business

What seemed like once a business luxury has now turned into a business need. Expansion into the global marketplace is now something that all brands and businesses aim to be a part of. The accurate definition of the global marketplace is “the exchange of goods, ideas, and services uninhibited by geographic boarders” and is an environment where these brands and business can “target and access relevant customer bases regardless of their proximity”, not to mention the participation in the “international supply chain management, logistics, service partnerships and scaled operations” that they get to be included within (G-P, 2020).

The major advantage of becoming a part of this new marketing realm is the new revenue streams that would be added to a business however, other benefits include “gaining competitive advantage, accessing a global talent pool, finding new global customers and utilizing government incentives” (Velocity Global, 2019). On the other hand, however, there are just as many risks involved for businesses when the opportunity for expansion arises. Aspects such as “tax compliance, HR management and legal complications” (G-P, 2020) are set to follow. Specifically after the COVID-19 pandemic, brand and businesses were forced to revaluate how they would take a new approach to global marketing. Although trading global can provide stability during economic turbulence, “for brands operating on an international scale, this meant navigating complexities on a country-by-country basis” (Howe, S 2021) forcing brands to completely scrape their marketing strategies.

With now more than half the world using some form of social media (59%), this left almost every social media branded business on the planet reconsidering their marketing strategies (Chaffey, D 2022). With the E-commerce sector booming now more than ever, it has now become easier to become a part of those international markets and tap into the new consumer bases they did not previous have. In a survey conducted by the United Nations, it was found that “countries with previously smaller online sales figures were the countries that have seen the biggest increase. All of this point to an increased opportunity to embrace digital sales in order to offset potentially declining sales via traditional routes” (United Nations, 2020). If brands didn’t already have a digital presence prior to the pandemic, “more companies are looking into internationalising their business and more companies are globally minded due to the pandemic” (Howe, S 2021).

References: Howe, S 2021, ‘6 Ways Covid-19 has changed international marketing’, February 12th 2021, LinkedIn, viewed 9th November < https://www.linkedin.com/pulse/6-ways-covid-19-has-changed-international-marketing-sophie-howe >

G-P, 2022, ‘Navigating the Global Marketplace’, 2022, viewed 9th November, < https://www.globalization-partners.com/blog/navigating-the-global-marketplace/?utm_source=Adwords&utm_medium=cpc&utm_campaign=Search_|_AU_-_Dynamic_[en]&utm_term=&gclid=Cj0KCQiAgribBhDkARIsAASA5btQ4Xqz5BrPUpZVwrSaSDh6fIzTGeIIDZg7EJG_013sx7pTYSKlvFwaApMaEALw_wcB#Global-Expansion-Risks >

Velocity Global, 2019, ‘Think Global: Top 5 Benefits of an International Expansion’, July 19th 2019, viewed 9th November, < https://velocityglobal.com/blog/think-global-top-5-benefits-international-expansion/?GLOBAL_EX >

Chaffey, D 2022, ‘Global social media statistics research summary 2022’, Insights, 22nd August 2022, viewed 9th November, < https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/ >

United Nations, 2020, ‘COVID-19 and E-commerce; Findings from a survey of online consumers in 9 countries’, United Nations & Netcomm Suisse, October 2020, viewed 9th November, < https://unctad.org/system/files/official-document/dtlstictinf2020d1_en.pdf >

[fastlivenostress]

Crowdfunding and Asking for Donations: A Guide to Raising Funds for Your Cause

Crowdfunding and asking for donations have become increasingly popular ways of raising funds for various causes, such as medical expenses, education, or creative projects. With the advent of technology, it has become easier to connect with a large audience and receive support from individuals who share your passion and vision. In this blog post, we will discuss everything you need to know about…

[ladookhotnikov]

Famous Trader Found Dead

Crypto millionaire Fernando Perez Algaba killed in Ingeniero Budge. In mid-July, he stopped communicating, and a week later a suitcase with severed limbs was discovered by a group of tourists on the river bank. Algaba was identified by prints and tattoos.

Algaba was a well-known personality and regularly appeared in public. Some claim that he abused the trust of the crypto community and often deceived his audience.

On July 23, the body of Fernando Perez was found on the banks of the river. It is not yet known who exactly could have done this, but his sudden and tragic death caused shock and grief among his friends and colleagues.

Lado Okhotnikov, founder of Meta Force, expressed condolences to friends and family, and commented on the situation,

“I know that Fernando Perez managed a group of 25 traders. I heard that some were not entirely complimentary about him but I cannot confirm this information. I hope the investigation will identify the perpetrators and punish them to the fullest extent of the law.”

The details of the circumstances of the death remain under investigation and the situation is currently of great interest to the public. Law enforcement officials are actively working to identify those involved.

[mewaruniversity]

Careers in Mass Communication - Scope | Newspaper | Television Channels | Magazines | Radio Stations as well as films.

Contact for Admission in MASS & MEDIA COMMUNICATION Courses with Mewar University, Rajasthan.

COURSES AVAILABLE - BJMC, MJMC IN MASS & MEDIA COMMUNICATION (Full Time REGULAR Degree)

VISIT -

www.mewaruniversity.org

#MediaCommunication #AdmissionOpen #TopUniversityInRajasthan #CUET #Newspaper #TelevisionChannels #Magazines #CUETResult #Admission2023 #Rajasthan #BestUniversityInRajasthan #BestEducation #MediaCourse

[sergelineisidore]

PUBLIC RELATIONS FINAL PROJECT AND THESIS

Hello, Again, Beautiful people.

"April was just the beginning, to a beautiful start of a major accomplishment. 

It's bittersweet for me to say this, but I have reached the end of my mastery journey with Full Sail University, and boy, has it been a full-force creative ride. This month we were required to deliver the completion of our capstone project as a requirement for the completion of our graduate education. This course put everything that was taught during this program into perspective. It also aligned with what I needed to keep consistent throughout my public relations career. 

Overall, I learned from this month's course and program that whether employed by a PR agency working on multiple accounts or representing an individual or a company, you're not just building brand awareness. You're strategically building the reputation, trust, and credibility of your client. As a PR professional, you must develop strong connections with multiple stakeholders — including journalists and the media, government agencies, and other prominent industry bodies — and leverage them to shine the spotlight on your client for all the right reasons. You can do this through media, networking, collaborations, award nominations, and off-platform events. In a way, I guess I can think of myself as a communications specialist.

One of my main goals in the future is the ability to influence people. Even if my idea is excellent, getting others to adopt it is the real deal. I need to convince people — whether it's my colleague who gave me the green light, my client saying yes to a pitch, or an audience purchasing the product I'm managing.

At its core, public relations is about influencing, engaging, and building relationships with key stakeholders across many platforms to shape and frame the public perception of a brand. I'm very proud that I took on this journey of achieving my master's degree.

Sincerely,

Sergeline Isidore

#mediacommunications #pr #prlife #branding

[whistlingwoodsblog]

What Can You Do With A Degree From The School Of Media & Communication?

Amidst the expansion of globalization and the dynamic connections it brings to the world, mass media industries have witnessed some of the most rapid developments in recent years, with social media booming on an unprecedented scale. In light of these developments, the need for industry-ready professionals stays relevant, with organizations on the lookout for individuals who understand these challenges and make their moves accordingly. As such, there lies an abundance of career opportunities that one can explore, from the field of journalism to filmmaking sets. However, crossing the distance to those opportunities requires the right kind of education, the kind offered by media & communication courses in Mumbai.  

At Whistling Woods International School of Media & Communication, an International School of Media, our BBA in Media & Communication and MBA in Media & Entertainment programmes offer aspiring students a curriculum that combines the best of theoretical and practical studies in management topics and contextual studies. These courses help prepare them to take on career paths in every sector of the media and entertainment industry, sharpening their analytical skills to help them gain an in-depth understanding of the ways in which media represents and influences the world around them. 

Whether a student wishes to pursue their successful career through media or communication studies, diverse possibilities are up for grabs, enabling them to function in a practical discipline of their choice. Some of the obvious paths for media and communication professionals lie in the fields of film, marketing, education, and journalism among others. Here are a few of the prolific positions that one can apply for with a media & communication degree:

Human Resources

No other profession is recognised for the development and maintenance of worker ethics as human resources. Every large business acknowledges it as a key department, playing a vital role in encouraging work performance among the employees while communicating with a diverse group of people. The role of a human resource executive involves recruiting new employees, developing training programs and updating company regulations and guidelines, allowing graduates who choose this profession to nurture their aptitude for building relationships.

Public Relations

For aspirants who have developed exceptional communication skills and are comfortable with handling the intricacies of their favoured brand or product, taking up a job in PR stands as the ideal career path. Day-to-day operations for PR specialists include crafting and executing strategies that help bring their employer’s goods and services to the limelight in a favourable manner. The best places to pursue these job opportunities lie in the offices of public relation firms, large businesses that hold their own in-house PR teams and advertising agencies.

Law

Though most aspirants who choose their career path in the legal industry graduate with a specialised law degree, media and communications graduates can pursue their interest in organisational and administrative roles within national and civil courts, including independent or governmental legal firms. Here, paralegal or legal secretary roles are up for grabs for students specialising in communication. Based on the company that one applies to, there are possibilities that one can gain additional qualifications at the workplace.

Social Media 

If most of one’s considerable hours are spent browsing through an array of social media platforms, chances are that their success story lies in the field of social media. Keeping up with the ongoing trends while strategically manoeuvring through their business to the spotlight is a skill required of media & communications professionals, enabling them to succeed in a dynamic environment like none other. 

Video Editing

Turn your attention to any screen and you’ll discover that video content is booming as ever. This, in turn, has fuelled the need for capable video and film editors who can transform raw footage into well-crafted stories. Here, a media & communication degree can help supply aspirants with the knowledge required to master film editing software, enabling them to build a successful career.

Media Planning

Working up to secure a role in maintaining the newsworthiness of an organization requires one to master both the aspects of creativity and strategy. Here, the word of a media planner holds significance in the day-to-day operations of conducting detailed analysis and research required to create campaigns, identifying the target audiences it will work best with, and crafting the right message to disseminate through the proper channels. 

Journalism

For aspirants who do not wish to graduate with a media & communication degree simply to restrict their work to a desk throughout their working hours can find their ideal career path as a reporter. This job attracts people looking to build world experience, where seeking out newsworthy stories on a proactive basis takes precedence while interviewing relevant people pertaining to the subject and writing down their reports for the world to read. 

Interpreter/Translator

For a job that requires communication across multiple languages between diverse groups of people, there are few career paths that require native-level proficiency such as this one. Possessing expert-level knowledge of the style and grammar within the language of the original speech or message and the language of the message that it will be communicated is key to the success of any aspirant looking forward to the career opportunity.

Event Co-ordinator

The event industry is always in need of strong communicators who know how to manage and work well among various departments. From choosing the decorations and catering to finalising the venue and flow of the occasion, those whose passions revolve around planning and managing events are most likely to perform well in this field. 

Technical Writer

Knowing how to take a complex concept and communicate it to a diverse group of people while still maintaining one’s deadlines is a skill sought out most for aspirants looking to try their hand as a technical writer. From creating documentation to articles, instruction manuals and more, experience with a technical subject is an added bonus that will help one work effectively in this career path. 

Besides these career opportunities, there are many more diverse opportunities for one to explore once they graduate as a media & communication professional. To know more about the subjects and material involved in these courses, Whistling Woods International School of Media & Communication is the destination to visit. 

[carliejeanmediacomms]

Commercialization

Jay Baruchel is once again the face of ‘The Royal Bank of Canada’ (RBC). originally appearing commercially for the bank in September 2018; 

(RBC take 20- ‘Squirrel Bank’)

After the original success which is called to attention by RBC’s Chief marketing officer, Alan Depencier who explains how “We’re back with Jay because we know he resonated with Canadians to deliver our message and encourage people to question the value provided by their bank” (Depencier cited in BBDO 2019).

Reunited with the bank in may of 2019, together they created a series of advertisements which were predominantly ‘designed to highlight how great the relationship can be between a client and their bank (and get a few laughs at the same time)’ (Anthony K 2019). The advertisement collection can be found bellow;

https://stimulantonline.ca/2019/05/22/rbc-banks-on-jay-baruchels-charms-again/

Baruchel is known for how ‘his work reflects the heart and energy of his country.’ (ACTRA 2019) Not only is this reflected in his representation of himself in RBC’s advertisement campaign, but also in his receival of the ‘2019 ACTRA National Award of Excellence’ (abid). As a Canadian actor ‘Baruchel is well-known to RBC’s target audience, many of whom grew up watching him’ (BBDO Toronto 2018). This creates a bridge between the characters in which he played, and the lovable friendly face giving you advice on banking, this connection allows the audience to trust him and be more inclined to take his advice.

The commercial is said to be ‘[a]imed at a millennial audience’ (BBDO Toronto 2019) and does this through the medium of comedy, which genre is the ‘clear favourite’ (TiVo 2019) amongst North American and Canadian audiences aged ‘18 years and older’ (abid).

Having Baruchel as the face of the advertisement campaign not only provides a friendly and well known Canadian persona, but also creates a wider appeal in the adverts themselves. This appeal is in consequence of his role in the ‘how to train your dragon’ series, which highlights his unique tone of voice. Studies show that ‘young children encode and have difficulty ignoring acoustic attributes of words’ (Spence M 2002 p.217). This study confirms how children ‘latch’ on to specific tones and can recognise voice actors, allowing them to draw their parents attention to the adverts.

Baruchel also highlights how he is ‘not the only person who deals with [anxiety]. Lots of people do’ (Baruchel 2019) providing comfort to his fans letting them know they are ‘not alone’ (abid). The succour nature of Baruchel’s celebrity appearance benefits RBC as it provides the audience with a face they know understands their struggles.

This particular celebrity endorsement is nationally successful in Canada but would not have the same effect elsewhere in the world. This is due to RBC being a Canadian national bank, and not being endorsed globally. Baruchel is also a Canadian actor adding to the personal aspects of Banking and localising the brand to Canada by representation. 

The actor is represented as comical and likeable, surrounding himself with friends and watching Ice Hockey; ‘recognized and declared to be the national winter sport of Canada’ (Justice Laws 2020), which he highlights in an interview how he can't ‘remember a time where that [sport] was not part’ (Stinson. S 2018) of him. Commercialising sport is globally popular and un restrictive, combining this with his comic approach juxtaposes the stereotypical nature of the boring necessities of a bank making it lighter and more fun, appealing to a wider audience.

Bibliography

ACTRA (2019) ‘Jay Baruchel to be honoured by Canadian performers with 2019 ACTRA National Award of Excellence’ Available at: https://www.actra.ca/news-release/2019/01/jay-baruchel-to-be-honoured-by-canadian-performers-with-2019-actra-national-award-of-excellence/ [accessed on 26/10/2020]

Anthony. K (2019) ‘RBC banks on Jay Baruchel’s charms again’ Published on Stimulant Online. Available at: https://stimulantonline.ca/2019/05/22/rbc-banks-on-jay-baruchels-charms-again/ [accessed 26/10/20]

Baruchel J (2019) ‘Jay Baruchel’ Child Mind Institute. Available at: https://childmind.org/blog/jay-baruchel-myyoungerself/ [accessed 26/10/2020]

BBDO Toronto (2018) ‘RBC Taps Celeb Jay Baruchel for Frank and Funny Millennial-Focused Ad Series’ Available at: https://www.lbbonline.com/news/rbc-taps-celeb-jay-baruchel-for-frank-and-funny-millennial-focused-ad-series-2 [accessed 26/10/2020]

Justice Laws Website Canada (2020) ‘National Sports of Canada Act’ Available at: https://laws-lois.justice.gc.ca/eng/acts/n-16.7/page-1.html#:~:text=2%20The%20game%20commonly%20known,national%20summer%20sport%20of%20Canada. [accessed 26/10/2020]

Royal Bank of Canada (2018) ‘RBC Take 20 video collection’ Skin and Bones Production Company. Available at: http://glossyinc.com/2018/09/17/rbc-taps-jay-baruchel-new-campaign/ [accessed 26/10/2020]

Royal Bank of Canada (2018) ‘Squirrel Bank’ Youtube, Available at: https://youtu.be/Piac6ghpDIk [accessed 26/10/20]

Spence Melanie. J, Rollins Pamela. R, Jerger Susan. (2002) ‘Children’s Recognition of Cartoon Voices’ Journal of Speech, Language, and Hearing Research • Vol. 45 • 214–222 

Stinson, S (2018) ‘'Why do I care about this the way I do?': Actor Jay Baruchel on hockey fandom, loving the Habs and not loving the Maple Leafs’ National Post. Available at: https://nationalpost.com/sports/born-into-it-tropic-thunder-actor-jay-baruchel-divulges-stories-of-lifelong-fandom-from-new-book [accessed on 26/10/2020]

TiVo (2019) ‘What TV Content Genres Do Viewers Prefer?’ Available at:https://www.marketingcharts.com/television/tv-audiences-and-consumption-110704 [accessed 26/10/2020]

[k1533214-selfing]

Does it apply to everyone?

Today I want to discuss an important topic, how far does an influencer's example of self-promotion and self-branding apply to everyone in the ‘job market’ or even online everyday life. Everyday we see an influencer post a selfie, promoting a brand or self-promoting but we need to look at the wider picture of reality and think.. Does it apply to everyone?

Influencers are open to a big platform whether it is using TikTok, Facebook, Twitter, Instagram or Snapchat, they are able to self-promote and self-brand themselves in different ways. Whether it is creating a vlog about their holiday, posting images of them having dinner, promoting brands they have been sponsored by or even promoting their own business. However the things they post does not apply to everyone.

Most influencers that self-promote themselves on social media show a ‘glamorous’ lifestyle. They will post images on their luxury holidays, fancy dinners, exclusive brand deals they get which in a way is seen as boasting. In my previous blog posts we discussed how some influencers do not consider the welfare of their followers and how they see it as a transactional relationship. All of this comes together as they create a branding that is not realistic that everyone can obtain. Most people work a 9-5 job and can not spontaneously jet off to the Maldives or the current hot travel destination for celebrities and influencers is Dubai. People may have to save for ages to be able to afford a holiday like that. Especially during the pandemic loads of people became furloughed or lost their jobs and there were influencers out their showing of them going away which may come across insensitive. Influencers need to keep consistent with their socials and followers but sometimes their self-promotion and self-branding does not apply to everyone. 

However, some may agree that it does apply to them as it shows them. It indicates how accessible social media is, whether it is to promote, starting a business, or even becoming an influencer. They may use influence from them to create their own career path. During lockdown many people started their own businesses and used social media to self-brand their business. A lot of influencers have become mentors to help other people pursue their careers by either giving them advice or posting their business on their socials. One influencer who I follow that has helped small businesses by promoting is Aliyah Raey. She frequently posts on her Instagram story that she wants to help small businesses by promoting. 

I guess you can say there are people who it will and not apply to but it depends on you. It may cause a lot of effects and distress to someone to be able to try maintain a lifestyle like an influencer or others may see it as a business opportunity. 

I hope you enjoyed today’s blog post. Look out for the next one coming soon!

[mediaandcommsprojectbblog]

Authenticity who?

It’s becoming more and more noticeable that brands and social media handles are pushing for greater bonds with their consumer bases and/or audiences. It’s almost like they all hacked simultaneously that their fans are what drives business and that they almost need to have some form trusting relationship to successfully strive in sales!

They would be correct. With a constantly changing and updating society, authenticity and transparency amongst brands and their consumers is now more important than ever. This broad realisation is applied to brands business wide from transparency with customers, to employees, to salaries and wages, to hiring and even to day-to-day tasks. Building up this type of business structure only creates room for positive authenticity which is ultimately set out to help improve the brand and the name it is aiming to create for itself.

It’s unfortunate that there are some members of the social media realm being both brands and individuals that will do anything for some extra coin, these “inauthentic characters” set out to “prey on the vulnerable” and spread false information about how they too can make/save money (Schenk, L 2021). Creating real connections is something that is now sought after when trying to establish consumer/follower bases. Entrepreneur and successful business owner Lewis Schenk says that “story is the most people way to influence, engage and inspire” and if done correctly will “resonate with your audience and build a real lasting emotional connection”. This also then translates into likeability. If that vulnerable bond has been created between the two parties, it taps into the “psychological biases such as likeability bias, which creates a bond between you and your audience”.

In Schenk’s article, he explains how research has shown that “when someone tells a genuine story we are up to 22 times more likely to remember it”. This corresponds with another article written by Jennifer Dublion who discussed that “81% of shoppers say that transparency is important or extremely important” (Dublion, J 2022). Hiding things or not expressing the whole truth with certain aspects to a brand or its products can come off as ‘shady’ or ‘suspicious’ to some consumers which could potentially incline them to purchase from a competing, more trusting brand. Not to mention the state of the environment and what brands are doing to be more environmentally friendly now plays a huge part in consumer loyalty. Since “84% of shoppers now loose trust” in brands that aren’t playing their part in helping the environment and completely robs them of their authenticity.

References:

Dublino, J 2022, ‘How to Instill More Transparency in Your Business’, Business.com, October 21 2022, viewed 8th November, <https://www.business.com/articles/transparency-in-business/>

Schenk, L 2021, ‘Why Authenticity Is the Key to Making Great Social Media Content and Building a More Devoted Audience’, Entrepreneur, June 15th 2021, viewed 8th November, <https://www.entrepreneur.com/growing-a-business/why-authenticity-is-the-key-to-making-great-social-media/369664>

[turiyacommunications]

Guess who our next guests are! They're none other than Mr. Sougata Mukhopadhyay, the senior editor of CNN News 18 & Mr. Xavier Prabhu, founder, PRHUB Global board member at IPREX Global Communication. Here is a message from Mr. Sougata Mukhopadhyay as they will be joining us on October 15, 2020 at 6.30 PM to have a discussion on "Media Communication Landscape the Road Ahead" on TuriyaTalks YouTube channel.

Are you excited?

Subscribe: https://www.youtube.com/channel/UCAChz6rFEyqojASXTmq-vqA

[unicornspectrum101]

[supernews]

Meta-owned WhatsApp likely to roll out new drawing tool features

Meta-owned messaging platform WhatsApp is likely to roll out a new drawing tool features for its users.

According to WABetaInfo, the company is releasing new drawing tools to some people on WhatsApp beta for iOS.

"WhatsApp is rolling out this feature to some beta testers. More activations are planned at a later date after installing a future update," the report said.

"In the article about the WhatsApp beta for Android 2.22.3.5 update, we explained that WhatsApp is planning to introduce three new drawing tools: two new pencils and a blur tool," it added.

The blur tool was already available on WhatsApp for iOS, so what's new is the interface of the drawing editor when using these new drawing tools.

This new interface for the drawing editor is available to some beta testers and more activations are planned at a later date.

[salonlocal]

#salonlocal #christinataska #amd #graduate #baldschon4jahreher #book2014 #düsseldorf #art #fashion #fashionjournalism #mediacommunication (hier: AMD Akademie für Mode und Design) https://www.instagram.com/p/2qTbtBwRb5/?utm_source=ig_tumblr_share&igshid=280rau32u3b5

[olalekan-47]

#PhotoNews : Former Ambassador to the Philippines, Dr. Yemi Farounbi (left); Chairman, Impact Business Radio (IBR 92.5FM)/IATV, Deacon Owolabi Oladejo; Editor-In- Chief, The Guardian, Martins Oloja; Major Gen. Chris Olukolade (rtd);  security scholar, University of Ibadan, Prof. Olawale Albert and Rev. Biodun Aladekomu at the Foundation for Ibadan Television Anniversary Celebration (FITAC) 2021 seminar on National Security in Ibadan, Oyo State. #FITAC #IbadanTV #mediaworld #TV #ChristopherKolade #YemiFarounbi @ibr925fm @iatvafrica #mediacommunity #veteranbroadcaster https://www.instagram.com/p/CTrLTYeoeK2/?utm_medium=tumblr

[zappian]

TO GROW YOUR BUSINESS CALL US AT 0755 400 9468