#mediashift

[turiyacommunications]

We are happy to announce that on the upcoming episode of #TuriyaTalks, we will be joined by Prof. Devadas Rajaram - Multimedia, Social Media & Mobile Journalism Expert - Asian College of Journalism, Chennai.

Prof. Devadas Rajaram has over 20 years of experience as a journalist in both print and digital formats in the Middle East and the UK. He is one of the pioneers in mobile journalism and interactive multimedia storytelling. Prof. Rajaram, who has a Master’s degree in International Multimedia Journalism from Newcastle University, UK, started experimenting in mobile storytelling way back in 1997. He has been teaching mobile journalism, social media and interactive multimedia storytelling since 2012 at Asian College of Journalism, Chennai, and has been a visiting professor at Stuttgart Media University in Germany. He has also taught multimedia journalism and mobile journalism at American University in Bulgaria. In 2018, he was named one of the 20 journalism innovators worldwide – the only Asian on the list, by the prestigious US-based organization, MediaShift, the premier destination for insight and analysis at the intersection of media and technology.

This #TuriyaTalks session will be on "Online Teaching & Learning In Post Corona Age".

Date: 16.05.2020

Time: 6.30 PM

Follow us on Facebook and Stay tuned!

Like and follow our facebook page to get notified.

[stltomorrow]

Free Google tools training

Time to learn new tools from Google! SPJ is sending us a trainer for an in-depth training session in Google Tools via the Newslab. We've had these trainings in the past, but it's been four years since the last one and things have advanced significantly!

Our SPJ trainer is Mike Reilley, a lecturer at the University of Illinois-Chicago in digital and data journalism as well as founder of the Red Line Project and co-founder of MediaShift Training Network and Penny Press Digital Consulting. Mike will introduce us to some new Google Earth and verification tools with search shortcuts, as well as data scraping tools, visualizations with Google Flourish, Google Dataset Search, Public Data Explorer and new techniques with MyMaps. These tools can help supplement and support your data collection and help you find new ways to draw audience.

SPJ and the Google News Initiative teamed up in 2015 to provide free training to journalists around the U.S. looking to apply these tools in their news gathering, reporting and storytelling. The programs are provided by talented, personable, knowledgeable SPJ members who have been trained by the Google News Initiative. They are journalists, not Google employees.

Funding for this program is provided through the national Society of Professional Journalists and Google News Initiative. Many thanks go to our friends at St. Louis Public Radio for agreeing to host us for this seminar.

This training is FREE to St. Louis journalists, whether or not you are a member of SPJ! (Though we are always glad to help you join; click here for more information or email St. Louis Pro President Elizabeth Donald.)

Please RSVP at EventBrite! Clicking "interested" on the Facebook event does not reserve you a spot.

Hope to see you in February!

[emmacarew]

Our audiences have so many options and so many places to get their news. You have to care about their behavior and their preferences

MediaShift interview about my early days as a social media editor

[dlsphjournalism]

MEDIASHIFT--Trust and Tech Take Center Stage at 2017 GEN Summit in Vienna

BY BENJAMIN BATHKE (FGJ ‘16) - More than 750 senior news executives, journalists, media innovators and startups hailing from over 65 countries gathered in Vienna last week for the seventh Global Editors Network Summit to discuss trends and technologies shaping the media industry now and in the future. READ MORE

[dailyjournalismaffirmations]

In the natural order of things the truth usually prevails.

Diane McFarlin, dean of the University of Florida’s College of Journalism and Communications, in an opinion published in Mediashift: http://mediashift.org/2017/03/journalism-needs-double-chaotic-news-world/

[baskaseycom-blog]

Ortadoğu’da sosyal medya kullanımına dair 10 veri

MediaShift’ten Damian Radcliffe, Ortadoğu’da sosyal ağ kullanımını incelediği raporu özetleyen bir yazı yayınladı.

http://baskasey.com/ortadoguda-sosyal-medya-kullanimina-dair-10-veri/

[guywithgreensunglasses]

Rebuilding Trust in the Media: Week 7 Reflection

Journalistic engagement strategist Joy Mayer touched last week on some points of particular relevance to some of my recent research. Her presentation, “Trust in ‘The Media’” explored some of the reasons that 43 percent of the American public has a negative view of news organizations, according to a 2018 Knight Foundation/Gallup Poll 2018. Mayer, who worked for 20 years as a journalist prior to her switch to engagement strategy, has been working with media companies to rebuild public trust in news. She helped develop the Trusting News project which has enlisted 30 newsrooms from across the country to be the subject of her team’s analysis, exploring ways that the media can bridge this trust gap.

I defended my senior thesis this week for the honors college and the SOJC (and Oh! the relief of having passed). My research focused on how artists have responded to the current political climate in the wake of the Trump presidency. President Trump has dedicated much of his time to waging a “war on the media,” inciting distrust over long-established news organizations like The New York Times.

Incendiary news has proliferated since the Presidential election in a way that the world has not yet experienced. Its divisive effects have only been deepened by the development of social media. It is Thursday, April 19, and journalists have been busy reporting on the relationship between Fox News personality Sean Hannity and President Trump. The President’s personal lawyer, who has been under criminal investigation by the FBI, was forced to admit on April 16 that Hannity is also one of his clients, a fact that the conservative host has failed to disclose to the public, despite journalistic codes of ethics. Hannity has been one of Trump’s most vocal supporters, calling the FBI investigation into Russia’s possible collusion with the 2016 presidential election a “witch-hunt” that “is now a runaway train that is clearly careening off the tracks.” He devotes most of his weeknight broadcasts to defending the President, while inciting distrust in major news organizations like The New York Times, CNN, and any who critique the President. He laments of, “rampant corruption” among these types of publications, an ironic claim in light of these recent developments. Nevertheless, many Americans — my father included — now believe that long-trusted news groups have biases toward their reporting. A 2018 report from the Reuters Institute for the Study of Journalism found that American media consumers are the most politically polarized in the world. Those who lean right are twice as likely to say that they do not trust the news than their left-winging counterparts. Mayer cited study from POLITICO  that speaks even more to this partisan divide: “Nearly half of voters, 46 percent, believe the news media fabricate news stories about President Trump and his administration.” Trump appears to be winning his war on the media.

Right-leaning Americans are twice as likely to say they mistrust the news than those on the left, the report found. And, overall, just 38% of Americans say they trust the news media in general (53% say they trust the news they consume). I used these statistics in my thesis to show that amid this hostility and polarization, artists have tried to articulate these sentiments through their artwork. An example is Philadelphia-based poet Lisa Grunberger, who wrote a poem after her house was vandalized by white supremacists with anti-Semitic messages. She wanted her poem to show the absurdity of such a personal attack, in a similar way that satirical news hosts like Jon Stewart and Stephen Colbert use irony and exaggeration to underscore the shortcomings of people and vices.

I thus share much of Mayer’s concerns over how journalism can improve. Her research has looked at the views and beliefs of the public over why they distrust the media. One that stood out is: “Journalists are trained in journalism schools to slant the news.” I have heard a similar statement from my conservative father, who believes, like the 46 percent of respondents from the POLITICO poll, that journalists are out to get Republicans. Indeed, Mayer acknowledged that there tends to be a liberal bias among today’s reporters. “A higher and higher percentage of journalists are centered in places that are likely to vote blue,” she said.

However, this does not mean that they cannot practice professional values of journalism, especially that of objectivity. Mayer said that journalists, at least the good ones, do not want their political leanings to seep into their reporting. “Much of what people say they want, many journalists are doing,” she said, referring to feedback she has received through her research. The main problem is a gap between how people view the media and how the media presents itself to the public. “We have an education problem,” Mayer called it, “a storytelling problem.” Her efforts through work like the Trusting News project have been to help news organizations improve their communication and relationship with their audiences. An example she gave is of The Fresno Press, who posted a video on social media of an 11-year-old girl described as a “wiz in the kitchen” because of her early success in cooking competitions. When someone commented below the video that calling her a “wiz” was inaccurate because the young girl had not gone to culinary school, the paper defended its reporting and the girl, explaining that her accolades at her early age justified their labeling her a “wiz.” The defense post received numerous likes and praise from the public. “People appreciate that they stood up for civility,” Mayer said. Because the paper responded “like a human being,” and not a faceless company, people felt that they could better appreciate its role in the community. It is small steps like these that Meyers said can, over time, build trust and confidence in journalism.

Larger, more encompassing steps are also necessary. An article from MediaShift cited a Pew study finding that young people have much less trust in the media than the general public: just 12 percent believe the media do a “very good job” of presenting information. A major part of this has been the difficult digital transition. Content quality has been sacrificed for profits, (e.g. clickbait articles). As the article said of this kind of content and young audiences, “for those of us who grew up with the internet, we see right through it.” A major need in the long term is to find a match between information and format. News companies like The New Yorker have been successful in melding light-hearted, fun stories with hard-hitting, Pulitzer prize-winning articles.

Practicing transparency, civility, objectivity and in-depth reporting are essential to building a positive relationship between the media and the people. Communication of these values is even more important.

The numbers speak for themselves — something needs to be done, and the fact that 30 newsrooms have galvanized to find ways to improve trust among the public says even more. Things need to change, and luckily it seems that they are.

[hieunguyenduc-blog]

Review filter là gì? Những điều có thể bạn chưa biết

Nguồn: lockedownseo.com Những review(đánh giá) của người dùng trên website của bạn chính là một trong các thước đo phản ánh sự hài lòng của người dùng. Do đó, bạn cần có những chú ý nhất định tới việc đảm bảo review người dùng luôn hỗ trợ cho Digital marketing của bạn. Cùng tìm hiểu về review filter qua bài viết:

1. Định nghĩa review filter

Review filter chính là bộ lọc đánh giá của người dùng trên trang web. Khái niệm này được bàn tới nhiều lần. Đầu tiên là từ một bài báo cáo của PBS Mediashift năm 2013: “Mối quan hệ mạnh mẽ của Yelp với các doanh nghiệp nhỏ”. Review filter các bình luận của người dùng trở thành một chủ đề luôn gây tranh cãi trong tất cả các công cụ tìm kiếm địa phương.

2. Vai trò của review filter

Tìm kiếm địa phương (local search) trong cộng đồng đang ngày càng gia tăng, các tiêu chí đánh giá này có vai trò:  Đánh giá mức độ phổ biến ngoại tuyến của một doanh nghiệp trong thuật toán của họ. Cung cấp trải nghiệm và cái nhìn sâu hơn về doanh nghiệpTăng độ gắn kết trang web bằng cách tăng ý thức cộng đồng. Yelp là một ứng dụng review filter đã trở nên phổ biến hơn bằng cách giải quyết đáp ứng cả ba điểm cũng như loại các thư rác đánh giá. Review filter cục bộ rộng rãi đầu tiên này của Yelp được ra đời để đáp ứng những yêu cầu sau: Đảm bảo review từ con người chứ không phải robotReview sẽ chỉ từ khách hàng chứ ko phải được thuê từ bên thứ baDoanh nghiệp sẽ không thể tự review tốt về mình Giám đốc điều hành của Yelp, Jeremy Stoppelman, đã đề cập tới nó trên video sau: https://youtu.be/5hWleoXkZzU Nguồn: Youtube.com

3. Cách review filter hoạt động

Bạn sẽ không thể biết các chi tiết review filter của Yelp vì nó là độc quyền. Tuy nhiên bạn có thể hiểu đơn giản rằng, nó sẽ hoạt động nếu review có các đặc điểm sau: Các từ cực đoan và thô tục có trong reviewSử dụng nhiều từ khóa quá mứcSử  dụng các liên kết trong review Một tiêu chí đánh giá khác cũng có thể kích hoạt filter đó là các đánh giá hàng loạt mang tính đáng ngờ khác. Một số bộ lọc cách đánh giá tinh vi hơn và xét tới từng đặc điểm của người dùng: Số lượng review mà người dùng đăng lên Xếp hạng review giữa từng người dùngPhân chia loại hình kinh doanh review của người dùngTần suất review của người dùng là bao nhiêuĐịa chỉ IP của người dùng review Như vậy, review của người dùng tích cực, gắn bó dường như có giá trị cao hơn review của những người đánh giá lần đầu hoặc không thường xuyên. Do đó, các chuyên gia tìm kiếm địa phương cũng đánh giá thứ hạng của review người dùng tích cực cao hơn.

4. Các vấn đề của review filter

Sự thật là các thuật toán của review filter chưa bao giờ hoàn hảo. Những bộ lọc này thường xuyên xảy ra các vấn đề: Dẫn đến các quyết định ít hợp lý của người dùng về doanh nghiệpXóa các review không vi phạm, nhất là từ các khách hàng ít hoạt động.Không khuyến khích người dùng mới review Điều này tạo nên xu hướng nhiều doanh nghiệp nhỏ ngày càng cảm thấy không hài lòng.

5. Hiện tượng né tránh review filter

Yelp là nơi thực thi mạnh mẽ nhất filter review, và nó cũng là một hướng dẫn gây khó chịu với các nhà tìm kiếm địa phương. Tính năng lọc của Yelp hiệu quả tới nỗi trung bình 1 trong 5 đánh giá trên website này sẽ không bao giờ xuất hiện. Bởi vậy, có rất nhiều doanh nghiệp được khuyên không nên yêu cầu người dùng đánh giá họ trên Yelp. Bên cạnh đó, sự nghiêm ngặt của filter review của Yelp hay Google+ cũng đang khiến các công cụ tìm kiếm địa phương ít quan tâm hơn tới việc thu hút khách hàng review cho trang web của họ.

6. Các xu thế review filter tương lai

Phương thức chính của review filter đang thay đổi. Đánh giá theo content và hành vi trên trang web đã không còn phù hợp trong thời kỳ bùng nổ của điện thoại thông minh. Các tiêu chí có thể dễ dàng bị thao túng như sau:  Những nền tảng local search của thiết bị cầm tay ( Google, Apple, Microsoft,...) đều có thể đăng kí ID và ràng buộc nó với như với con người thực sự.Các nền tảng tìm kiếm địa phương có thanh toán di động đều có thể vô hiệu hóa review của người dùng về một doanh nghiệp. Mặc dù những lo lắng về quyền riêng tư hay thao túng review filter là có cơ sở. Nhưng vẫn có nhiều doanh nghiệp vẫn mong muốn bộ lọc hiệu quả hơn. Điều đó bao gồm thuật toán lọc hiệu quả, ít lỗi, thể hiện chính xác hơn về các trải nghiệm của người dùng. Nguồn: https://moz.com/learn/seo/local-search-review-filters Read the full article

[isabellacollinsholmesglen10-blog]

Reference list

- University of Southhampton, ‘Getting the most out of feedback’, 30th of May 2019, https://blog.soton.ac.uk/gmoof/receiving/

 - australia.edu, ‘Australia’s Reputable MBA programs’, 29th of May 2019, https://australia.edu/MBA/australias-reputable-mba-programs.html

 - Conson, home and building automation, ‘Holmesglen Institute – Chadstone, commercial’, 30th of May 2019, http://www.conson.com.au/project/holmesglen/

 - Munther, C, ‘How oregon’s writing center uses peer tutors to engage reluctant writers’, MediaShift, 30th of May 2019, http://mediashift.org/2017/03/university-of-oregons-writing-center-uses-peer-tutors-to-how-to-engage-reluctant-writers/

 - Kris, ‘How to celebrate your results’, Staffordshire University, 29th of May 2019, https://blogs.staffs.ac.uk/student-blogs/2016/08/18/how-to-celebrate-your-results/

[ferranclavell]

MediaShift on Twitter March 04, 2018 at 03:04PM

Did you miss our panel discussion on newsletter analytics? Catch the replay, and see our other #digitaled trainings: http://ift.tt/2FaN1nY … @parsely @ElisGoodridge @clareondrey @greentechmedia https://twitter.com/MediaShiftOrg/status/970297316279234560

[releaseteam]

via Twitter https://twitter.com/releaseteam

[oso]

Will Online Video Make the World a Better Place?

Will Online Video Make the World a Better Place?

Originally published on PBS MediaShift on January 5, 2008.

The impact of the digital divide (or at least the bandwidth imbalance) is most pronounced when it comes to online video. In regions where lightening-fast internet connections are taken for granted, such as North America, Western Europe, and East Asia, it has become a common occurrence to observe teenagers watching YouTube videos on…

[maxgainzzz]

MediaShift, Inc. (MSHFQ: Pink Current) | Quarterly Report

Tue, Aug 13, 2019 02:11 - MediaShift, Inc. (MSHFQ: Pink Current) released their Quarterly Report concerning June 30, 2019. To read the complete report, please visit: http://www.otcmarkets.com/financialReportViewer?symbol=MSHFQ&id=227326. from OTC Markets Group - News, Filings & Corporate Actions http://www.otcmarkets.com/financialReportViewer?symbol=MSHFQ&id=227326

[wholereason]

GUIDE: Self-publishing Resorces

Here’s my growing list of resources for us self-publishers.

Last Update: 01.26.12

Top Self-Publishing Services

CreateSpace (Amazon)

Lulu

Smashwords

Self-Publishing Advice

New Self-Publisher’s FAQ – 1990’s html, but great content – you must start here.

The Easiest, Cheapest, Fastest Way to Self-Publish Your Book (Jan 2012 Mediashift PBS)

2012 Compare Best Online Book Publishing Companies(TopTenRev…

[tashmitchviscom]

Series and Systems // Research

Glaser, M. (2007). How Cell Phones Are Killing Face-to-Face Interactions. [online] MediaShift. Available at: http://mediashift.org/2007/10/how-cell-phones-are-killing-face-to-face-interactions295/ [Accessed 2 Oct. 2018].

Key Quotes:

“For young people especially, having a cell phone or iPod in hand and at the ready is the default mode while walking the streets. That means much less chance of conversation with the people who populate their real lives.”

“I wonder whether more electronic communication will mean less face-to-face conversations, and we’ll have generations of people who are more comfortable texting their friends than talking to them in person. Or perhaps they will prefer to sit around and listen to their own iPods separately rather than having the shared experience of hearing music on a stereo system.”

——

Kushlev, K. (2018). To improve digital well-being, put your phone down and talk to people. [online] The Conversation. Available at: http://theconversation.com/to-improve-digital-well-being-put-your-phone-down-and-talk-to-people-82057 [Accessed 2 Oct. 2018].

Key Quotes:

“It is easy to see how completely forgoing social interaction for technological convenience can hurt someone’s social well-being. But most people use their phones precisely to socialize – often while simultaneously socializing with others in person.”

“People spend more time in the company of their digital gadgets than with friends and even romantic partners.”

From these two online articles about face-to-face vs mobile phone interactions, I have gathered that people although spend a majority of their time on mobile phones but they are still having social interactions, just not face to face. This could be hurting their well being as more and more people use their phones as a crutch to help them in situations, e.g. listening to music so they aren’t bored. This reliance could become overwhelming to the degree that people maybe in the company of other people but their attention is not 100% focused on them rather the one earphone in their ear or the buzz of their phone notifying them of a new update in the online lives.

[guywithgreensunglasses]

Stories from Cuba, and nearby: week 5 reflection

The BBC’s Cuba correspondent, Will Grant, gave a public talk to a larger than usual crowd during my Demystifying Media class. Of all of the speakers whom I have heard from this term, Grant’s story resonated the most with my own aspirations. His sense journalistic ethics as well as his sense of adventure are things that I strive for, and elements that he appears to have used to launch a marvelously fun, meaningful career.

In addition to reporting in Cuba, Grant has been a correspondent in Venezuela and Mexico. In each of these places, he has encountered what he categorized as practical and editorial challenges. The former referred to a list of on-the-ground concerns, and there were commonalities among the three countries: lack of Internet access, crumbling infrastructure and most notably, violence.

Grant’s visit happened to fall on World Press Freedom Day, which seemed a particularly apt time to talk about reporting in a country like Mexico where he said “scores of journalists” have been killed trying to cover pressing stories. He showed us a news video that he produced in Veracruz, a city that media organizations have called “one of the most dangerous places in the world to be a journalist.” This violence is part of a nationwide wave of corruption, with some police officers and politicians also working for drug cartels. An atmosphere of fear pervades communities, making it hard for a reporter like Grant to find people willing to speak about the issues. 

Of course, germane to foreign coverage is the lack of saliency among American audiences. An article in The Nation covered Veracruz’s violence against journalists and concluded that “the US mainstream press has failed to adequately cover the heroic struggle of its colleagues who live and work just a few hours to the south.” This is not just restricted to Mexico. Grant explained that many news organizations had closed their foreign offices in Cuba in the days leading up to the Obama-era’s lifting of sanctions with the island country. This was big news, and the BBC was lucky to have kept its office open so that it had to resources to cover the subsequent weeks in Cuba.

Such a lack of perceived importance in foreign correspondence reflects a pattern of problematic media frames and representations of countries. This leads to the editorial challenges that Grant described, obstacles to telling a fair, objective story. The Nation’s article described how the lack of coverage on the local journalists who have lost their lives trying to illuminate corruption has led to a false image of Mexico as “a hopeless land of passive victims.” Grant was all-too conscious of this issue, and spoke to how he has worked to justly represent the countries where he works. After Fidel Castro died in 2016, Grant knew that he had to be sensitive with the coverage of his death. “You don’t want to get this one wrong,” he said of the particularly tricky topic. He emphasized the care he took to be objective in his representation of the country’s controversial communist revolutionary and revered leader. His main approach was to step aside so that he did not get in the way of the storytelling. He let the voices of the stories trump his own. This both acknowledged the controversies of Castro’s life, while allowing his strong legacy to emphasize his popularity, especially among Cubans.

I have been fortunate enough to study abroad in my undergraduate years, during which I worked for a newspaper in Accra, Ghana. My day-to-day tasks were that of a local political reporter. I mostly covered government meetings and NGO conferences. A component of the study abroad program included writing a research paper about Ghana’s media landscape. In this, the work felt more like that of a foreign correspondent wherein I acted as an outside spokesperson for the country. Students on the trip had been assigned readings that discussed some of the problematic media frames of Africa. These tend to focus on the continent as an ‘exotic,’ ‘backward’ place, war-torn and hopelessly impoverished. I aimed to change that narrative by emphasizing the complexities of local issues that I witnessed. Yes, corruption existed, but it was a result of colonial rule, and the lack of governmental trust it bred. Yes, there was media censorship, but there were also independent journalists risking their lives to uncover corruption and other wrongdoings. I therefore understand to some extent the challenges that Grant discussed, and I hope that I conducted my research and reporting with as much justice as he.

All of this led me to read an article published in MediaShift entitled, “10 tips for training the next generation of foreign correspondents.” Though it is meant more for an audience of journalism instructors who are preparing to take students on a study abroad program, there was a discussion on the practicalities of foreign correspondence work that I found important. Rachele Kanigel, an Associate Professor of Journalism at San Francisco State University, authored the article. She began the article by describing how competitive foreign correspondence jobs are, especially with only a handful of organizations like the Associated Press and Reuters who offer international internship programs.

As someone who aspires to be a foreign correspondent, this of course alarmed me. I am glad, however, that Grant concluded his talk by discussing how much he loves his job. “We spend such a huge amount of our lives at work,” he said, “you may as well make it something you really feel is worthwhile.” With this being my last term at the University of Oregon, I have talked with friends who took jobs just for the paycheck, or because it allowed them to move into a big city. I don’t share those desires. During a class with Professor Laufer in fall term, we sometimes chanted a sort of journalistic mantra: “Travel, make money and change the world!” The first and last are the most important to me; I just hope that the second will come naturally.