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One of the tips:  Be human, and ask for help

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Free Google tools training

Time to learn new tools from Google! SPJ is sending us a trainer for an in-depth training session in Google Tools via the Newslab. We've had these trainings in the past, but it's been four years since the last one and things have advanced significantly!

Our SPJ trainer is Mike Reilley, a lecturer at the University of Illinois-Chicago in digital and data journalism as well as founder of the Red Line Project and co-founder of MediaShift Training Network and Penny Press Digital Consulting. Mike will introduce us to some new Google Earth and verification tools with search shortcuts, as well as data scraping tools, visualizations with Google Flourish, Google Dataset Search, Public Data Explorer and new techniques with MyMaps. These tools can help supplement and support your data collection and help you find new ways to draw audience.

SPJ and the Google News Initiative teamed up in 2015 to provide free training to journalists around the U.S. looking to apply these tools in their news gathering, reporting and storytelling. The programs are provided by talented, personable, knowledgeable SPJ members who have been trained by the Google News Initiative. They are journalists, not Google employees.

Funding for this program is provided through the national Society of Professional Journalists and Google News Initiative. Many thanks go to our friends at St. Louis Public Radio for agreeing to host us for this seminar.

This training is FREE to St. Louis journalists, whether or not you are a member of SPJ! (Though we are always glad to help you join; click here for more information or email St. Louis Pro President Elizabeth Donald.)

Please RSVP at EventBrite! Clicking "interested" on the Facebook event does not reserve you a spot.

Hope to see you in February!

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Does you bio on Twitter include what you do, how readers can contact you? What about your public-facing Facebook profile/page?

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Remember: just by committing any act of journalism, you are worthy of a data breach. You may be thinking, “well I only have a small Twitter following, no one is going to notice and target me,” but in the current climate, any story has the potential to go viral and bring unexpected attention to the news organization that published it, as well as the individual journalist behind the byline.

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You do not need to be an ONA member to attend the meeting. 

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Not saying that quote tweeting is bad, but the context of your tweet can be important.

“Kuenssberg and other political reporters may not be aware of doxxing culture — but they should be, and the debates surrounding it, because their own reporting is part of the political communication landscape across which it increasingly takes place.”

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List of site to help you dig deeper into social media posts and website data. From an #ONA19 session

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I’ll be presenting!

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Did I mention it’s free? 

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There are at least four good reasons for a journalist to engage in the comments on their articles.

To improve the quality of the comments

To create a loyal audience for your work

To increase people’s trust in your work

To find new story ideas, sources, connections

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Why has the online face many newspapers show the world grown uglier even as the need for advertising dollars from the web has grown more urgent?

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“The analytic tools are constrained by what they can measure and rely on likes, shares, number of comments and other audience metrics to define engagement. In this sense, it is user activity and behavior that becomes a proxy for the voice of the audience. This is a limited understanding of the audience, let alone having a dialog with the audience.”

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Tip No. 4: Don’t assume people understand the process of journalism.