Landscape02 by Michal Domanski
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Still Wondering How Trump Won? Try Psychographic Targeting
See on Scoop.it - Public Relations & Social Marketing Insight
You wake up, yawn, stretch. Pick up the phone. Check Facebook. “Like.” “Like.” “Like,” again.After 10 “likes,” Michal Kosinski knows you better than your work colleagues. After 70, he knows you better than your partner does, including -- whether these things were explicitly referenced in your clicks or not -- your skin color, your sexual orientation, whether you’re a Democrat or a Republican, whether you smoke or do drugs… The list goes on.Like some creepy alt-Santa, he knows how open you are. Whether you’re a perfectionist. Whether you’re considerate. Whether you’re neurotic.Kosinski isn’t a CIA agent or a spy. He isn’t even a marketer. He’s a researcher at Stanford, and he’s worked out how to turn your clicks into psychographic profiles....
Jeff Domansky's insight:
Cambridge Analytica knows you better than your partner.
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