#milklim

[bwtterpup]

[pastel-pinku]

Fit for today!

[nakedfairygodboy]

Outfit for today's skate picnic

[sylveonetta]

[mijuka]

[healbuffs]

🧸💗💛

[weeaboo-kei]

🍦🍦🍦🍦🍦🍦🍦

[pastelnoel]

💘 ❤️🧡💛💚💙💜 💘

I just started creating a pastel theme Discord server. It's been about 5 years since I've run a Discord. And Ive never had nitro until now. I need help. Anything from creating bots, modding, and also a co-owner or two so there's always someone around. If anyone would like to help, please DM me and I will send you the invite. For anyone interested in just joining, it is only just in the beginning phase. I only have like 10 channels right now and I'm working on it. But if you'd like to be on the invite list which we will be sending out in the next couple days, go ahead and DM me as well or leave a comment, and I'll get you there. Thanks for your help!

💘 ❤️🧡💛💚💙💜 💘

[puputipuputi]

Istg it's impossible to find any milklim clothes anywhere (╥_╥) mostly cuz they have stopped the business but still I can't find any website that sells used clothes from them,,,

If anyone has any hints or shops where to find any milklim clothes I would be so happy! (⌒_⌒;)

[infrared135-36]

Where do people typically look for/sell milklim clothes? I’m downsizing my wardrobe and I have some from like a decade ago. Mercari? Depop, eBay, lacemarket? I don’t think anyone uses LJ anymore…

[bwtterpup]

[pastel-pinku]

Christmas Market fit!

[nakedfairygodboy]

Get ready with me (to be asked if it's Halloween already).

[blessednoire]

[jfashion-confessions]

I would kill people for milklim btw

.

[girlyholic]

"Landmine Clothes" are Typically Not Even Girly Anymore: A Look into How Brands Use the Term

A main topic on this blog back when I started it was discussing the way the term "landmine" has been used in order to sell products. While I mostly covered entities like Lafary, who initially promoted it dishonestly on purpose for clout while it was highly associated with Girly fashion, there have been many other brands who have used it in the past two years in order to sell clothes, as popularity of the term has gone up and down.

But the effects of using this label to death as a selling point are starting to become more clear, now that we are beginning year 3 of the term evolving as a sales point. Because as it turns out, when a controversial term sells well, all kinds of brands will hop onto the trend in order to cash in: even if they're completely unrelated to how the fad initially looked.

Which brings us to the current state of the "style".

Another super long post incoming, so, putting a readmore as per usual.

Something important to start out with: brands and magazines are generally who are responsible for random terms being thought of as styles, which then gets parroted by other people. In fact there's an article on Yumekawaii, Yamikawaii that includes an interview with a Milklim representative, who had this to say about how styles acquire such names.

「私たちは私たちがかわいいと思うものを着ているだけで、そういう名前は外の人が勝手につけてるだけなんですよね」。

"We just wear what we think is cute, and those names are just given to us by outsiders".

Which brings us to landmine fashion, and the brands who tirelessly make up trends to push fads.

A big one is Anonenone, a Taobao reseller that seems to consider itself an authority on what's hot in the landmine fad. Their social media pages also tend to just say completely random things are now a "new trend", such as their recent claim that cyber fashion nowadays is a derivative of "サブカル系 (sabukaru-kei) and 天使界隈 (tenshi kaiwai)" due to it being light blue.

Cyber fashion is so old, a color shift would most certainly not be enough to make it a new derivative. And the two terms they mentioned are not actually fashions either, the latter one being the fan submission hashtag of this online magazine. This is a non-landmine example of what the main issue with their post is.

Anyway, looking into their landmine category on their website, while you will find a couple items that could be considered Girly, it mostly turns up accessories, and the rest of the clothes that are displayed are far from what was originally considered to be "landmine fashion".

Tracksuits and oversized striped sweaters have been quite popular among self-proclaimed landmines for a few months now. Even looking into the 地雷系 tag, you'll mostly find people wearing only those two things, as well as clothes that are very clearly other pre-existing styles, when before you would primarily get the black x pink coordinates that were synonymous with the stereotype.

This shift in what's considered landmine fashion is most prominent in how it has been covered by fashion outlets, such as Larme and Harajuku Pop. Larme actually has a partnership with the aforementioned Anonenone, which is why most of their recent issues recommend them in almost all of the coordinates featured. Although Larme has a rather interesting history with featuring landmine fashion, one that might be better for an entirely separate post...

Anyway, Harajuku Pop also recently did an online article about Reflem, as they're a "must see" brand for landmine girls, and all that's showcased is what I have previously discussed: tracksuits and what would just be considered Yamikawaii or punk-ish coordinates. Here's one example from that article:

And before anyone comes running to explain how all of my examples are just "substyles" of landmine fashion: substyles have to bear the same anatomy of the original style they stem from at least somewhat, hence substyle. Established styles don't just drastically change appearance like this. If pink x black Girly coordinates are what landmine fashion started out as, and now it's oversized sweaters and plain tracksuits, what is landmine as a style, anyway? The answer is that it isn't one.

Unless you count the color black as being the thing that ties landmine outfits together, which would be so broad that everything would be landmine.

To put it into perspective, even when the Girly tracksuit thing was in full swing earlier in 2022, before it had any other associations, the tracksuits coming out had elements of Girly in them, such as frills, dress designs that were similar to maid outfits or nun outfits, etc. They weren't just any, nondescript tracksuits like the ones that are now sold as being landmine, although you can still find that type of Girly tracksuits being pushed as being landmine, as with everything else that's been associated with the term.

I still see a ton of pushback in Western JFashion spaces about using the term Girly Kei, as "landmine is just so much easier of a term to use", but with what's currently being considered landmine within Japan, that no longer holds up. Because now what brands are referring to as landmine fashion is even more broad than Girly Kei, as it encompasses so many varied styles with nothing tying them together except, of course, the stereotype (which is usually just people trying to emulate the physical elements that became associated with it, such as having undereye blush and a hime-cut because that is what "seems" landmine).

The point is, we would have to get rid of several years of pre-established styles in order to fit everything that's being claimed as landmine right now under that one label, which is what makes it even more clear that it's a fad, not a legitimate style.

Especially since many of the brands who pushed the term the hardest, such as DearMyLove, have now gone back to using Girly to push sales, instead of only labeling everything as landmine like they did at the height of the fad. This is likely due to landmine becoming unrecognizable from the clothing they primarily sell, which, has always been called Girly.