#morgan boulevard metro station

[istandonsnowpiles]

Lit up tunnel

[dkaufmandevelopment]

Hollywood Office Tower ‘The Star’ On Sunset Unveils $1B Makeover Plan.

Plans have been submitted for a 22-story office tower that will now be punctuated by a spiraling design offering 360-degree views of downtown Los Angeles, the Hollywood sign and the Pacific Ocean with luscious garden terraces on each floor that rise from the street-level entrance to a rooftop restaurant.

The plans were devised by Norman Foster of Foster + Partners, a London-based architecture firm known for iconic buildings and structures around the world such as the Gherkin skyscraper in London, the JP Morgan Chase Headquarters Tower in New York, Apple Park, Hong Kong International Airport and the Millau Viaduct in France. It’s expected to attract suitors across entertainment and tech, possibly as a potential headquarters.

Foster said the office campus, which is situated on a on a two-acre lot at 6061 W. Sunset Boulevard, is a “true reflection of the workplace of the future, nurturing community, well-being and collaboration” meant to “encourage and enliven the city’s incredible creative industries.” The location for the building sits across the street from the Old Warner Brothers Studios, now known as the Sunset Bronson Studios, and its 14-story office tower, which currently hosts Netflix. The former Television Center, which is undergoing a $600 million redevelopment and will be rebranded as Echelon Television Center, is also roughly a mile away.

Developers are betting on an urban design encouraging natural light and ventilation that incorporates vast outdoor areas with generous landscaping, floor-to-ceiling windows offering sweeping views of the region and an enhanced pedestrian experience along the entrance, which is walking distance from a Metro station and the Hollywood Walk of Fame. In a post-COVID world, access to fresh air and an outdoor space has been an essential consideration, especially for those in the entertainment and tech industries, said a company spokesperson, who declined to comment on financing for the development.

The campus, which sits next to less ritzy building hosting an events company and the Hollywood Palms Inn & Suites motel, will also feature a theater, gallery, rooftop restaurant and an outdoor event space intended to become a new destination. The development will break ground in 2026, with initial occupancy slated for 2029.

The Star will become a Hollywood “landmark” representative of a “new age of office space,” envisions Patrick Campbell, an architect at Foster + Partners. Learn more by reading the full-article at: https://www.yahoo.com/entertainment/hollywood-office-tower-star-sunset-142557018.html

#realestateinvestor #realestate #realestatedevelopment #construction #architecture #losangelesrealestate #losangeles #investinginrealestate #design #danielkaufmanrealestate #commercialrealestate

[silent-era-of-cinema]

Constance Campbell Bennett (October 22, 1904 – July 24, 1965), was an American stage, film, radio and television actress. She was a major Hollywood star during the 1920s and 1930s and for a time during the early 1930s, she was the highest-paid actress in Hollywood, as well as one of the most popular. Bennett frequently played society women, focusing on melodramas in the early 1930s and then taking more comedic roles in the late 1930s and 1940s. She is best known today for her leading roles in What Price Hollywood? (1932), Bed of Roses (1933), Topper (1937), Topper Takes a Trip (1938), and had a prominent supporting role in Greta Garbo's last film, Two-Faced Woman (1941).

She was the daughter of stage and silent film star Richard Bennett, and the older sister of actress Joan Bennett.

Constance Bennett was born in New York City, the eldest of three daughters of actress Adrienne Morrison and actor Richard Bennett. Her younger sisters were actresses Joan Bennett and Barbara Bennett. All three girls attended the Chapin School in New York.

After some time spent in a convent, Bennett went into the family business. Independent, cultured, ironic and outspoken, Constance, the first Bennett sister to enter motion pictures, appeared in New York-produced silent movies before a meeting with Samuel Goldwyn led to her Hollywood debut in Cytherea (1924). She abandoned a burgeoning career in silents for marriage to Philip Plant in 1925, but resumed her film career after their divorce, with the advent of talking pictures (1929), and with her delicate blonde features and glamorous fashion style, she quickly became a popular film star.

In the early 1930s, Bennett was frequently among the top actresses named in audience popularity and box-office polls. For a short time, she was the highest-paid actress in Hollywood. So successful was Bennett during this time, that RKO, Bennett's home studio at the time, controlled the careers of actresses Ann Harding and Helen Twelvetrees in a similar manner, hoping to duplicate Bennett's success.

In 1931, a short-lived contract with Metro-Goldwyn-Mayer earned her $300,000 for two movies which included The Easiest Way and made her one of the highest-paid stars in Hollywood. Warner Brothers paid her the all-time high salary of $30,000 a week for Bought! in 1931. Richard Bennett, her father, was also cast in this film.

The next year she moved to RKO, where she acted in What Price Hollywood? (1932), directed by George Cukor, an ironic and at the same time tragic behind-the-scenes looks at the old Hollywood studio system, in which she portrayed waitress Mary Evans, who becomes a movie star. Lowell Sherman co-starred as the film director who discovers her, and Neil Hamilton as the wealthy playboy she marries. It was a critical and box office hit at the time of its release.[citation needed] The film Morning Glory had been written with Bennett in mind for the lead role, but producer Pandro S. Berman gave the role to Katharine Hepburn, who won an Academy Award for her performance.

Bennett next showed her versatility in the likes of Our Betters (1933), writer/director Gregory La Cava's Bed of Roses (1933) with Pert Kelton, After Tonight (1933) (co-starring with future husband Gilbert Roland), The Affairs of Cellini (1934), After Office Hours (1935) with Clark Gable, the original Topper (1937, in a career standout as Marian Kerby opposite Cary Grant, a role she repeated in the 1939 sequel, Topper Takes a Trip), the ultimate madcap family comedy Merrily We Live (1938) and Two-Faced Woman (1941, supporting Greta Garbo).

By the 1940s, Bennett was working less frequently in film but was in demand in both radio and theatre. She had her own program, Constance Bennett Calls on You, on ABC radio in 1945-1946. Shrewd investments had made her a wealthy woman, and she founded a cosmetics and clothing company.

Bennett was married five times and had three children.

On June 15, 1921, Bennett eloped with Chester Hirst Moorehead of Chicago, a student at the University of Virginia who was the son of oral surgeon, Frederick Moorehead. They were married by a justice of the peace in Greenwich, Connecticut. Bennett was 16 at the time. A New York Times article that reported the elopement noted, "The parents of Miss Bennett were opposed to their marriage at this time solely on account of their youth." The marriage was annulled in 1923.

Bennett's next serious relationship was with millionaire socialite Philip Morgan Plant. Her parents planned a cruise to Europe, taking Constance with them, to separate the couple. As the ship was preparing to leave port, however, the Bennetts saw Plant and his parents boarding, too. A contemporary newspaper article reported, "Now the little beauty and the heir to all the Plant millions were assured a week of the cosy intimacy which an ocean liner affords." In November 1925, the two eloped and were married in Greenwich, Connecticut, by the same justice of the peace who officiated at Bennett's wedding to Moorehead. They divorced in a French court.

In 1932, Bennett returned from Europe with a three-year-old child, whom she claimed to have adopted and named Peter Bennett Plant (born 1929). In 1942, however, during a battle over a large trust fund established to benefit any descendants of her former husband, Bennett announced that her adopted son actually was her natural child by Plant, born after the divorce and kept hidden to ensure that the child's biological father did not get custody. During the court hearings, the actress told her former mother-in-law and her husband's widow that "if she got to the witness stand she would give a complete account of her life with Plant." The matter was settled out of court.

In 1931, Bennett made headlines when she married one of Gloria Swanson's former husbands, Henri le Bailly, the Marquis de La Coudraye de La Falaise, a French nobleman and film director. She and de la Falaise founded Bennett Pictures Corp. and co-produced two films which were the last filmed in Hollywood in the two-strip Technicolor process, Legong: Dance of the Virgins (1935) filmed in Bali, and Kilou the Killer Tiger (1936), filmed in Indochina. They were divorced in Reno, Nevada in 1940.

Bennett's fourth marriage was to actor Gilbert Roland. They were married in 1941 and had two daughters, Lorinda "Lynda" (1938) and Christina "Gyl" (1941). They divorced in 1946, with Bennett winning custody of their children. Later that year, Bennett married for the fifth and final time to US Air Force Colonel (later Brigadier General) John Theron Coulter. After her marriage, she concentrated her efforts on providing relief entertainment to US troops still stationed in Europe, winning military honors for her services. Bennett and Coulter remained married until her death in 1965.

She had a major supporting role in Warner Bros' The Unsuspected (1947) opposite Claude Rains, in which she played Jane Moynihan, the program director who helps prove that radio host Victor Grandison (Rains) is guilty of murder. In 1958, she hosted "The Constance Bennett Show" with Scott Vincent on ABC Radio. She made no films from the early 1950s until 1965 when she made a comeback in the film Madame X (released posthumously in 1966) as the blackmailing mother-in-law of Madame X (Lana Turner).

On July 25, 1965, shortly after filming of Madame X was completed, Bennett collapsed and died from a cerebral hemorrhage at the age of 60. In recognition of her military contributions, and as the wife of John Theron Coulter, who had achieved the rank of brigadier general, she was buried in Arlington National Cemetery. Coulter died in 1995 and was buried with her.

Bennett has a motion pictures star on the Hollywood Walk of Fame for her contributions to the film industry. Her star is located at 6250 Hollywood Boulevard, a short distance from the star of her sister, Joan.

[timeless-hollywood-classics]

Constance Campbell Bennett (October 22, 1904 – July 24, 1965), was an American stage, film, radio and television actress. She was a major Hollywood star during the 1920s and 1930s and for a time during the early 1930s, she was the highest-paid actress in Hollywood, as well as one of the most popular. Bennett frequently played society women, focusing on melodramas in the early 1930s and then taking more comedic roles in the late 1930s and 1940s. She is best known today for her leading roles in What Price Hollywood? (1932), Bed of Roses (1933), Topper (1937), Topper Takes a Trip (1938), and had a prominent supporting role in Greta Garbo's last film, Two-Faced Woman (1941).

Constance Bennett was born in New York City, the eldest of three daughters of actress Adrienne Morrison and actor Richard Bennett. Her younger sisters were actresses Joan Bennett and Barbara Bennett. All three girls attended the Chapin School in New York.

After some time spent in a convent, Bennett went into the family business. Independent, cultured, ironic and outspoken, Constance, the first Bennett sister to enter motion pictures, appeared in New York-produced silent movies before a meeting with Samuel Goldwyn led to her Hollywood debut in Cytherea (1924). She abandoned a burgeoning career in silents for marriage to Philip Plant in 1925, but resumed her film career after their divorce, with the advent of talking pictures (1929), and with her delicate blonde features and glamorous fashion style, she quickly became a popular film star.

In the early 1930s, Bennett was frequently among the top actresses named in audience popularity and box-office polls. For a short time, she was the highest-paid actress in Hollywood. So successful was Bennett during this time, that RKO, Bennett's home studio at the time, controlled the careers of actresses Ann Harding and Helen Twelvetrees in a similar manner, hoping to duplicate Bennett's success.

In 1931, a short-lived contract with Metro-Goldwyn-Mayer earned her $300,000 for two movies which included The Easiest Way and made her one of the highest-paid stars in Hollywood. Warner Brothers paid her the all-time high salary of $30,000 a week for Bought! in 1931. Richard Bennett, her father, was also cast in this film.

The next year she moved to RKO, where she acted in What Price Hollywood? (1932), directed by George Cukor, an ironic and at the same time tragic behind-the-scenes looks at the old Hollywood studio system, in which she portrayed waitress Mary Evans, who becomes a movie star. Lowell Sherman co-starred as the film director who discovers her, and Neil Hamilton as the wealthy playboy she marries. It was a critical and box office hit at the time of its release.[citation needed] The film Morning Glory had been written with Bennett in mind for the lead role, but producer Pandro S. Berman gave the role to Katharine Hepburn, who won an Academy Award for her performance.

Bennett next showed her versatility in the likes of Our Betters (1933), writer/director Gregory La Cava's Bed of Roses (1933) with Pert Kelton, After Tonight (1933) (co-starring with future husband Gilbert Roland), The Affairs of Cellini (1934), After Office Hours (1935) with Clark Gable, the original Topper (1937, in a career standout as Marian Kerby opposite Cary Grant, a role she repeated in the 1939 sequel, Topper Takes a Trip), the ultimate madcap family comedy Merrily We Live (1938) and Two-Faced Woman (1941, supporting Greta Garbo).

By the 1940s, Bennett was working less frequently in film but was in demand in both radio and theatre. She had her own program, Constance Bennett Calls on You, on ABC radio in 1945-1946. Shrewd investments had made her a wealthy woman, and she founded a cosmetics and clothing company.

Bennett was married five times and had three children.

On June 15, 1921, Bennett eloped with Chester Hirst Moorehead of Chicago, a student at the University of Virginia who was the son of oral surgeon, Frederick Moorehead. They were married by a justice of the peace in Greenwich, Connecticut. Bennett was 16 at the time. A New York Times article that reported the elopement noted, "The parents of Miss Bennett were opposed to their marriage at this time solely on account of their youth." The marriage was annulled in 1923.

Bennett's next serious relationship was with millionaire socialite Philip Morgan Plant. Her parents planned a cruise to Europe, taking Constance with them, to separate the couple. As the ship was preparing to leave port, however, the Bennetts saw Plant and his parents boarding, too. A contemporary newspaper article reported, "Now the little beauty and the heir to all the Plant millions were assured a week of the cosy intimacy which an ocean liner affords." In November 1925, the two eloped and were married in Greenwich, Connecticut, by the same justice of the peace who officiated at Bennett's wedding to Moorehead. They divorced in a French court in 1929.

In 1932, Bennett returned from Europe with a three-year-old child, whom she claimed to have adopted and named Peter Bennett Plant (born 1929). In 1942, however, during a battle over a large trust fund established to benefit any descendants of her former husband, Bennett announced that her adopted son actually was her natural child by Plant, born after the divorce and kept hidden to ensure that the child's biological father did not get custody. During the court hearings, the actress told her former mother-in-law and her husband's widow that "if she got to the witness stand she would give a complete account of her life with Plant." The matter was settled out of court.

In 1931, Bennett made headlines when she married one of Gloria Swanson's former husbands, Henri le Bailly, the Marquis de La Coudraye de La Falaise, a French nobleman and film director. She and de la Falaise founded Bennett Pictures Corp. and co-produced two films which were the last filmed in Hollywood in the two-strip Technicolor process, Legong: Dance of the Virgins (1935) filmed in Bali, and Kilou the Killer Tiger (1936), filmed in Indochina. They were divorced in Reno, Nevada in 1940.

Bennett's fourth marriage was to actor Gilbert Roland. They were married in 1941 and had two daughters, Lorinda "Lynda" (b. 1938) and Christina "Gyl" (1941). They divorced in 1946, with Bennett winning custody of their children. Later that year, Bennett married for the fifth and final time to US Air Force Colonel (later Brigadier General) John Theron Coulter. After her marriage, she concentrated her efforts on providing relief entertainment to US troops still stationed in Europe, winning military honors for her services. Bennett and Coulter remained married until her death in 1965.

She had a major supporting role in Warner Bros' The Unsuspected (1947) opposite Claude Rains, in which she played Jane Moynihan, the program director who helps prove that radio host Victor Grandison (Rains) is guilty of murder. In 1958, she hosted "The Constance Bennett Show" with Scott Vincent on ABC Radio. She made no films from the early 1950s until 1965 when she made a comeback in the film Madame X (released posthumously in 1966) as the blackmailing mother-in-law of Madame X (Lana Turner).

On July 25, 1965, shortly after filming of Madame X was completed, Bennett collapsed and died from a cerebral hemorrhage at the age of 60. In recognition of her military contributions, and as the wife of John Theron Coulter, who had achieved the rank of brigadier general, she was buried in Arlington National Cemetery. Coulter died in 1995 and was buried with her.

Bennett has a motion pictures star on the Hollywood Walk of Fame for her contributions to the film industry. Her star is located at 6250 Hollywood Boulevard, a short distance from the star of her sister, Joan.

[dailyhealthynews]

Former Olympic Kayaker Eric Jackson Lost Hearing Age 2, Shares Story for Men’s Health Awareness Month – KCAL9 and CBS2 News, Sports, and Weather

Some homeowners say they are victims of eviction moratorium rules as LA County is considering extending itLos Angeles County’s board of directors is expected to consider extending the county’s eviction moratorium, which expires Tuesday, but some homeowners say they were the inadvertent victims of the well-intentioned law.

2 hours ago

Former Olympic kayaker Eric Jackson lost hearing at the age of 2 and shares the story for Men’s Health Awareness Month MenThe four-time US kayak champion talks to Chris Hayre about how he takes care of his health and how he has lived with hearing loss for most of his life

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Olga Ospinas weather forecast (June 21)Olga Ospina takes a look at the weather tonight.

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Hermosa Beach officials are cracking down on recalcitrant parties, public intoxication and underage alcohol consumption on this July 4th holidayCity officials in Hermosa Beach have announced crackdowns for the upcoming July 4th weekend. Stacey Butler reports.

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Airlines and aviation unions are calling for tougher penalties for unruly passengersA coalition of airlines and major aviation unions have come together to call on US Attorney General Merrick Garland to take a stand on tougher penalties for unruly passengers.

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Water Main Break results in the Palmdale mobile home community going for days without running waterResidents at Thousand Elms Mobile Lodge are now furious at the owner of the RV community, who reportedly did not seek help from the city until three days after the water main broke. reports Nicole Comstock.

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California is considering extending the eviction moratorium beyond JuneAn extension of the eviction ban appears to give California more time to spend all of the money to cover unpaid rents. But landlords and tenant rights groups argue about how long this extension should last.

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source https://dailyhealthynews.ca/former-olympic-kayaker-eric-jackson-lost-hearing-age-2-shares-story-for-mens-health-awareness-month-kcal9-and-cbs2-news-sports-and-weather/

[blueimmersion-blog]

TDI Advanced Trimix Diver

It was written off as a useless trade, significantly with the demise of tobacco promoting. It has been known as a blight on the American panorama. It even earned the nickname "air pollution on a stick." However issues have modified with out of doors promoting and we're not speaking about your father's billboards. TDI Advanced Trimix Diver

Right this moment, the out of doors billboard trade contains not simply the small Eight-sheet poster alongside your native rural highway; it contains mammoth indicators that tower above the tens of 1000's of people that cross via Instances Sq. every day. It contains rolling ads on the perimeters of vehicles and buses. It features a plethora of signage at speedways, and in sports activities stadiums. And it contains "out of doors furnishings" signage comprised of bus shelters, benches and nearly anyplace else the place individuals congregate.

Like them or not, out of doors billboards are right here to remain and the trade has by no means appeared brighter. Total spending on out of doors promoting is sort of $5 billion, a ten % development price and greater than double a decade earlier. Furthermore, billboards are the place to see among the most artistic work in promoting, despite the truth that you might have just a few seconds to seize the viewer's consideration. To these within the trade, out of doors is in.

A Cell Society

Modern social tendencies favor billboards. People are spending fewer hours at dwelling, the place TV, cable, magazines, newspapers, books, and the Web all clamor for consideration. Individuals are spending extra time than ever of their automobiles - day by day automobile journeys are up 110% since 1970, and the variety of automobiles on the highway is up by 147%. For most individuals caught in visitors, the one media choices are radio and billboards.

Read More

Anybody who's sufficiently old to recollect the previous Burma Shave indicators alongside the freeway is aware of that out of doors billboards will be very participating and right now's out of doors billboard trade contributes tens of millions of of house to numerous public service causes.

The brand new computer-painting know-how utilized by the trade is making out of doors billboards brighter, extra thrilling, and upbeat. Their messages are sometimes extra intelligent, humorous and inventive - there's even a major awards packages known as the "Obie" to acknowledge excellent out of doors artistic, together with a class for PSAs.

The brand new single-column buildings have cleaner strains than the previous phone pole or I-beam buildings, and are supporting and complementing right now's crisp, new, shiny, architecturally-designed shops, buildings and malls.

Like different rising stars of the knowledge age, billboards have gone excessive tech. Digital know-how developed at MIT has reworked the way in which billboards are made. Till the 1990s, most billboards had been hand-painted on plywood. High quality was inconsistent and when paint pale and wooden chipped, billboards grew to become eyesores. Right this moment, computer-painting know-how has all however eradicated the old style signal painter, and plywood has given solution to sturdy vinyl that may be minimize to any dimension, then rolled into tubes for straightforward transport. Big graphics will be produced extra shortly and at decrease price, and digital printing ensures trustworthy reproduction--so that an advert for Levi's blue denims seems exactly the identical in every single place.

Billionaire John W. Kluge, a significant drive within the billboard enterprise for 4 a long time, introduced laptop portray to the market by way of his firm, Metromedia Applied sciences. From 1959 to 1986, Kluge owned Foster & Kleiser, then the nation's largest billboard operator, and Metromedia is now the world chief in large-scale imaging. Different innovators are including three- dimensional buildings, digital tickers, and steady movement to out of doors adverts.

Regardless that out of doors is just two % of general advert spending, its impact is rising, significantly in one-of-a-kind places reminiscent of Instances Sq. and Sundown Boulevard, the place publicity is unattainable to calculate. Indicators there can pop up on the information, in motion pictures and in magazines, and that does not even consider the tens of millions who stroll via the areas weekly. "We will not even inform an advertiser what number of impressions they're getting," says Brian Turner, president of Sherwood Outside, which sells 60 website "spectaculars" at One and Two Instances Sq. and 1600 Broadway, making it the 12th largest out­door firm by way of income.

Outside Goes Inexperienced

This New 12 months's Eve revelers at Instances Sq. could have a close-up view of the nation's first environmentally pleasant billboard. Powered totally by wind and solar - 16 wind generators and 64 photo voltaic panels - the signal is anticipated to avoid wasting $12,000 to $15,000 per thirty days in electrical energy prices. Multiply this by all the opposite cities within the nation utilizing electrical energy for out of doors illumination, and it quantities to a signficant price financial savings and eco-friendly out of doors.

A variety of advertisers reminiscent of Normal Motors' Cadillac, Samsung, Prudential, NBC, Budweiser, New York State Lottery, even the New York Instances pay six-figure month-to-month charges to carry house for 10 years, a far cry from the times when the indicators used to show over each six months. Instances Sq. is a lot in demand that Inter Metropolis constructed a 50 story lodge and 300 foot tower at Broadway and 47th Avenue with a complete of 75,000 sq. toes of outside promoting. "The tower is the most important construction ever constructed solely for promoting," says Bob Nyland, president of Inter Metropolis Premiere. Advertisers embody American Categorical, Apple, AT&T, HBO, Hachette Filipacchi, Levi's, Morgan Stanley, Nokia and the U.S. Postal Service.

The Morphing of Outside

"Outside was once referred to as the beer, butts, and babes medium," says Andrea MacDonald, president of MacDonald Media, a New York company that focuses on out-of-home promoting. Now, she says, "every little thing's modified. New know-how has made us extra artistic, and advertisers are seeing billboards in a brand new gentle."

Related Links:

http://blue-immersion.org/courses/tdi-courses/tdi-trimix-diver/ http://blue-immersion.org/courses/tdi-courses/tdi-decompression-procedures/

To ensure they stand out within the crowd, trendy billboards are taking even new kinds. In Chicago, Transit Show Worldwide (TDI), wrapped a two automotive, 96 foot lengthy commuter practice with an advert. And in some areas, no house is left uncovered. For instance, in New York's World Commerce Middle, TDI helped Dodge take over each doable house of the rail station ­ flooring, partitions, posters, banners, escalators ­ to create a single exhibit. The World Financial institution draped its constructing in cloth to help World AIDS Day. Billboards, transit kiosks, posters and different types of out of doors will be strategically positioned round Washington, DC Metro stops on the Pentagon or an government department company such because the Division of Transportation to make an announcement a few marketing campaign or difficulty.

"We have had requests for shifting, smoking and smelling boards," says Pat Punch, who's a co-owner of Minneapolis-based Atomic Props, an organization that focuses on distinctive spectaculars. For Poland Springs, Atomic Props created a 30 foot water bottle and an outside poster for Jell-O in Instances Sq. serves up a large spoon with four,000 smaller spoons.

In Minneapolis, dwelling base for Goal, individuals sit up for a brand new three dimensional billboard object each month, reminiscent of Outdated Devoted, full with spray each 10 min­utes, which symbolizes Goal's donation to the nation's parks. Minneapolis retailer Dayton-Hudson as soon as had three dimensional bins of sweet that emanated a mint scent. Says Punch: "During the last 10 years, our enterprise has tripled as individuals see the chances."

Since 1996, the Large 4 of billboards--Outside Programs, Eller, Clear Channel and Lamar--have spent greater than $5 billion to gobble up dozens of mom-and-pop operators, in addition to the out of doors divisions of huge firms like Gannett and 3M. Collectively they management about 40% of the revenues generated by the 400,000 or so billboards throughout America. As trade giants, they will function effectively and supply one-stop buying to nationwide advertisers. Goodwill Communications's out of doors database has been decreased from over 600 out of doors firms two years in the past to only over 400 right now, attributable to consolidations and buy-outs.

PSA Communications Benefits

Outside is probably essentially the most ignored medium of all in the case of launching PSA campaigns. Admittedly, the price of printing billboard paper will be costly, however given the everyday outcomes we've skilled for shoppers, we consider that out of doors offers wonderful publicity alternatives.

When used to tell the general public about public causes, out of doors billboards present many various communications benefits, and the overall universe of outside alternatives is nearly limitless, as proven by the next desk supplied by the Outside Promoting Affiliation of America.

First, out of doors is usually out there even in cities which can be too small to have a radio station or an area newspaper.

Second, billboards can present communications attain proper all the way down to the neighborhood degree. This can be helpful in case your marketing campaign is concentrating on inside metropolis residents or highschool college students and you'll persuade the out of doors billboard firm to put up your PSA messages close by.

One media purchaser for a significant promoting company demonstrates the pliability of outside: "I am working Russian copy in a New York neighborhood, Filipino in San Francisco, Arabic in Detroit."

Third, when used along with different types of out of doors - sports activities stadium signage, transit and place-based media - they will present the communications effectiveness of an area community, supplying you with attain and frequency all through the neighborhood.

Fourth, public service messages on out of doors billboards are sometimes out there as a result of out of doors firms do not need to have an unpleasant signal with clean paper staring out at motorists for an prolonged time period.

The Basis for a Higher Life, (FBL) in partnership with the Outside Promoting Affiliation of America (OAAA), launched a nationwide PSA billboard marketing campaign with a dramatic kickoff on the NASDAQ digital billboard in Instances Sq.. With a theme of "Move It On," the billboards are a part of a seamless PSA marketing campaign to advertise optimistic values by way of viral methods. Over the course of a yr, OAAA member promoting firms across the nation donated house on greater than 10,000 shows for the Move It On marketing campaign, with an estimated advert worth of greater than $10 Million.

Created by Jay Schulberg, well-known for his well-known Milk Mustache adverts, every billboard within the Move It On marketing campaign is supposed to underscore a easy, but galvanizing message. In accordance with Gary Dixon, President of The Basis for a Higher Life, "The Move It On marketing campaign was created to advertise optimistic values and encourage individuals to cross them on to others. We're thrilled to launch it on the NASDAQ board within the very metropolis the place the resilience of the American spirit has proven so brightly for the whole world to see."

A few of the personalities featured in "Move It On" billboards embody: Wayne Gretzky, Muhammad Ali, the Tianamen Sq. Protester, Mom Teresa, Albert Einstein Winston Churchill and Abraham Lincoln..

Airport Dioramas & Mall Posters

Maybe the world the place out of doors has seen the best development is at airports. The entire variety of guests on the prime 44 airports within the U.S. tops 765 million passengers and over a half a billion individuals cross via simply the highest 10 airports. There are message alternatives now aboard the airways by way of in-flight movies, on the drop down tables in every seat, the napkins positioned on the tables, and even on the underside of the safety bins the place passengers place their objects earlier than going via safety screening. There are dioramas (backlit indicators) within the terminals and on video screens whilst you wait on your baggage. Prefer it or not, the messages are inescapable.

One of many main companies that fabricates the Duratrans materials utilized in airport dioramas is TKO Visible Communications. Manufactured by Kodak, Duratrans is designed for making good show transparencies from shade negatives or internegatives. It's out there in sheets and rolls that are fabricated to suit numerous sizes for posting in airports.

"Duratrans is mostly regarded within the massive format graphics show trade because the benchmark for high quality in translucent, backlit graphics," observes Tom Ortolano of TKO. "It's supposed for big format, full-color show of photographic content material in a managed, backlit atmosphere, in order that gentle passes via and illuminates the graphic show, offering most shade saturation and distinction."

TKO works intently with the 2 largest firms controlling signage at airports and buying malls - J.C. Decaux and Clear Channel Communications. "Since availabilities and sizes are continuously altering nearly day by day, one of the best ways to get PSA messages posted at these venues is to contact the 2 firms, share the artistic with them and they're going to order particular sizes to suit their out there places," Ortolano factors out.

In accordance with Ortolano, "the most typical dimension for the preliminary request must be 62" vast x 43" in top general, with 58"x38" viewing dimension, which is able to work with each firms controlling airport places. Usually they may order dioramas in 5 different bigger sizes which will likely be utilized in key airport places," he mentioned.

Purchasing Mall Shows

Mall shows are available quite a lot of totally different codecs and sizes starting from overhead banners, to exterior signage. Mall banners are massive format, double-sided 12'Wx 16'H and 9'W x 12'H frames hung within the atrium of a mall providing commanding publicity to nearly each mall shopper. Faces are printed digitally utilizing excessive decision copy that vividly recreates every bit of artistic. Banners are offered within the vertical "journal" format and are proportionately similar to magazines (12'x16', 9'x12') so just one piece of art work is required.

Mall posters, essentially the most dominant mall media, measure four' vast x 6' excessive, are backlit and situated at eye degree at main choice factors within the mall - often related to a listing unit. Specialty mall promoting consists of a variety of media codecs - trumpet banners, decals, escalator wraps - that allow entrepreneurs to dominate the mall atmosphere. Positioned in in main city malls, specialty media present a singular branding alternative to supply shoppers with a number of publicity alternatives.

Rail/Transit/Bus Cease Signage

Transit promoting - and corresponding PSA availabilities - are the confluence of a number of elements. More and more transit firms and municipalities that management the house, want extra income and promoting can present a hassle-free revenue stream. Additionally, attributable to rising fuel costs, the "go inexperienced" motion and freeway congestion, extra persons are utilizing mass transit. To succeed in busy commuters, transit promoting now takes many kinds. These vary from subway platform signage, adverts on the perimeters, again and interiors of passenger busses and subways. Even the columns and flooring of ready areas are being lined. Just like airport dioramas, the location of PSAs in these venues requires a personalized method, working with the assorted firms that management the house reminiscent of CBS Outside, after which offering personalized signage to suit the assorted availabilities.

In conclusion, a society continuously in movement, extra out there places, and the facility of outside to convey a compelling message, are all tendencies which have contributed to the success of outside. One factor that hasn't modified - those that management entry to out of doors signage don't need to see an empty signal or poster - and that's what creates nearly limitless alternatives for PSA placement.

Related Topics:

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[popradar]

Weekend Planner: 20 Things to Do in L.A.

Here are 20 awesome events happening in L.A. this weekend...

FRIDAY, NOV. 3

EATALY (Food)

Eataly, the Italian marketplace with tasting rooms, finally opens its L.A. location at the Century City Mall to the public on Friday at 6 p.m. The 60,000+ square foot culinary destination features several restaurants serving up traditional Italian dishes; a marketplace for produce and quality ingredients used in Italian dishes; and Eataly’s La Scuola, which offers workshops on preparing the Italian dishes. 

BUY ART! SAVE KITTENS! (Fundraiser)

Kitty Bungalow Charm School for Wayward Cats holds a fundraiser this weekend at MorYork in Highland Park with 100% of proceeds from this sale go directly to medical care and food for our rescued street kittens. Participating artists include DabsMyla, Gary Baseman, Albert Reyes, Kellesimone Waits, Robbie Conal, Sam Kalda, CatGods and many others. In addition, there are other cat-related activities throughout the weekend, including Crafting with Kittens, Cocktails and Poetry Slam, Coffee with Kittens, a Holiday Bazaar and more. The show opens on Friday from 6-10 p.m., Saturday 11-7 p.m. and Sunday from 11-4 p.m. Free entry, but donations appreciated. 

20TH ARPA INTERNATIONAL FILM FESTIVAL (Film)

The Arpa International Film Festival runs Friday to Sunday at the Egyptian Theatre featuring Armenian and other international films “with a special focus on the work of filmmakers who explore the issues of diaspora, exile and multiculturalism.” It opens on Friday with Dalida, director Lisa Azuelos’ biopic of the Egyptian-born Italian singer who became France’s reigning pop star from the 1950s-80s. This year, the festival also features three films with an LGBTQ focus: Listen to Me: Untold Stories Beyond Hatred; Apricot Groves; and Pinksy. Tickets: $15. Passes: $60-$100. 

MEETING DEATH: CONVERSATIONS WITH MORTALITY (Film)

The Norton Simon Museum continues its film series Meeting Death: Conversations with Mortality. On Friday night, the museum screens Ernst Lubitsch’s Heaven Can Wait (1943) at 5:30 p.m., which stars Don Ameche as a playboy at the gates of hell and Gene Tierney. The film series is free with museum admission ($9-$12). Next week, the museum screens Ingmar Bergman’s The Seventh Seal (1957). 

JESSICA DALVA & DEIRDRE SULLIVAN-BEEMAN (Art shows)

La Luz de Jesus Gallery hosts an opening reception on Friday night from 8-11 p.m. for two solo shows. Jessica Dalva’s "Mess" features a mixture of sculptures, drawings and gouache paintings, which are a reaction to the current state of the world, and Deirdre Sullivan-Beeman’s work in "Girls, Girls, Girls” shows that the era of girls in now. 

Mur Murs (trailer, final) from Cinefamily on Vimeo.

MUR MURS (Film)

Metro Art continues its series L.A. Documentaries at Union Station on Friday with a screening of Mur Murs, a documentary by Agnès Varda that is a study of murals across Los Angeles. Doors at 7:15 p.m., and the screening starts at 8 p.m. in the station’s Historic Ticketing Hall. Seating is on a first-come, first-served basis. Free. 

A UNITED FOR PUERTO RICO BENEFIT (Music benefit)

On Friday at the Lodge Room, one of Highland Park’s newest venues (inside the Masonic Temple), Panache Booking holds LA United For Puerto Rico, a benefit to help bring clean water to victims of Hurricane Maria in Puerto Rico. Proceeds go to the Waves for Water nonprofit organization. The program includes performances by Ty Segall (solo acoustic), Bleached, Rodrigo Amarante, Mikal Cronin, King Tuff (solo), William Tyler, Shana Cleveland (La Luz), Shannon Lay and DJ sets from DJ Cren$haw and Permanent Records. 7 p.m. All ages. Tickets: $20. 

WHO’S AT FAULT (Comedy)

Geoff Keith’s Who’s at Fault is at The Westside Comedy Theater on Friday at 11:30 p.m. The show’s premise is that in failed relationships, most won’t admit fault, so why not have an ex-couple plead their case in a comedic setting in front of a live audience? Keith serves as the host and judge as comedians KT Tatara and Feraz Ozel play lawyers and the audience gets involved, too. Tickets: $10.

SATURDAY, NOV. 4

K-TOWN: EXPLORING WILSHIRE BOULEVARD (Tour)

The L.A. Conservancy hosts a day-long exploration of Koreatown’s Wilshire Boulevard on Saturday. L.A.’s K-Town: Exploring Wilshire Boulevard is a self-paced tour that features 20 historic sites along Wilshire, with Conservancy docents on hand at the sites to share architectural, historical and cultural information. Participants get access to more than half a dozen interiors, including some that have been closed to the public for years. The day begins with an opening talk at 10 a.m. at the Wiltern, and the sites close at 4:30 p.m. Tickets: $40 for the general public; $30 for Conservancy members and Koreatown residents and community members; $20 for youth 17 and under. There are other Conservancy events focused on K-Town throughout the weekend, too.

BUNNIE REISS: SPACE ANGELS (Art)

Superchief LA presents Space Angels, a solo show from multimedia artist Bunnie Reiss. The exhibition features more than two dozen new painting, sculptures, installations, quilts and more in an exploration of a new fantastical universe. The opening reception is on Saturday from 6-11 p.m., with the exhibition running through Dec. 2. 

OK GO (Music)

CAP UCLA presents OK Go in a live scored video performance on Saturday at Royce Hall on the UCLA campus. They’ll perform live as their career-spanning videos are screened. 8 p.m. Tickets: $29-$69. 

PEACE (Art exhibition)

Peace is an art show that opens at Subliminal Projects on Saturday. The exhibition features never before seen photographs by Jim Marshall, with contributions by Shepard Fairey a select group of emerging artists. Marshall’s work captures the use of the peace symbol in America between 1961-69, and the invited emerging artists submitted works inspired by the peace symbol and Marshall’s photographs on Instagram, under the hashtag #PeaceSPExhibit. The works remain on view through Dec. 9. Opening reception is from 8-11 p.m. on Saturday night. 

WRDSMTH (Art)

Writer turned street artist Wrdsmith, known for his typewriter image with slogans, holds his first solo art party at Fais Do-Do this weekend. The pop-up’s opening night event runs from 5-10 p.m. on Saturday night, with first access to new artwork and merchandise and an open bar and food. Tickets are $15-$75 (VIP). The works are on view on Saturday and Sunday from noon-5 p.m., with $5 admission. The closing night party features art, music and more. Tickets: $20. 

MOMENTUM (Art)

The Mondrian Los Angeles opens Mikael B.’s solo show Momentum with a reception on Friday night from 7-9 p.m. The hotel has selected Danish as its featured artist, who has created a collection of work called Momentum for the hotel’s lobby. The exhibition runs through Dec. 15. 

DOPIUM.LA (Art fest)

DOPIUM.LA is a free, one-night art festival that takes place in Chinatown on Saturday from 8:30 p.m. to midnight. The fest celebrates and showcases the creative culture of the neighborhood. There will be food, drinks, live music, performers and installations created by local artists and designers. Free admission. RSVP because space is limited. Location: Coffee Hall / Mandarin Plaza (970 North Broadway, #112).  GLOW BALL (Night golf)

L.A. City Golf hosts a Glow Ball (glow in the dark golf tournament) at the Los Feliz Par-3 on Saturday night. Tickets: $25 for 9 holes, food and drinks, prizes and more. Check-in begins at 5:30 p.m., To register, call 818-246-1633. 

THIS FREAKIN' CIRCUS (Party + fundraiser)

If you’re feeling that the government’s being run by a bunch of circus clowns then you might want to join the party at Pollution Studios on Saturday night. Women of Action LA and Swing Left present This Freakin’ Circus, a fundraiser to flip the House in the 2018 midterm elections. This event is a carnival-themed fundraiser with magic, fortune tellers, live comedy and a dancefloor with cirque performers. There’s an open bar, too. Every dollar of profit goes to the 45 most competitive House district races in 2018. Comics on the bill include Morgan Murphy, Andy Kindler, Jamie Lee, Solomon, Georgio, Nick Thune and Danielle Radford with host Jenny Yang. Tickets: $35 advance, $50 at the door. 

SELF-HELP GRAPHICS & ART: DIA DE LOS MUERTOS (Art + celebration)

Self Help Graphics & Art’s 44th Annual Dia de los Muertos celebration takes place on Saturday night from 5-11 p.m. at Felicitas and Gonzalo Mendez High School (Gold Line on Metro - Pico/Aliso Stop). Music by Mariachi Manchester, a tribute to the music of the Smiths and Morrissey; Almalafa (Evoekore + Baja Califas); The Tracks; Tona; Soundart youth band and more Eastside acts. There’s also food and arts and crafts vendors, a procession, art workshops and altars. Gather at Mariachi Plaza at 4 p.m. 

SUNDAY, NOV. 5

THE FRONT YARD’S BLOCK PARTY (Drinks)

The Front Yard in North Hollywood (at The Garland Hotel) holds its Fall Beer & Wine Block Party on Sunday from 2-5 p.m. Celebrate falling back and the end of daylight saving time with a photo booth, face painting and live music and samplings prepared by Executive Chef Larry Greenwood. Sip some of California’s best breweries and wineries, including 10 Span Vineyards, Slow Press, The Lost Abbey Brewing Company, Sierra Nevada, and more. Proceeds benefit the nonprofit 2 Hands 2 Cans, a nonprofit that empowers at-risk individuals to become self-sufficient through education and employment opportunities. Bring two cans for donation, too. Tickets: $30 or $40 at the door. 

For additional events, follow me on Twitter or Instagram @christineziemba.

Image: Peace In Event Of Nuclear Attack This Shelter Will Be Useless 1963_© Jim Marshall Photography LLC

—by Christine N. Ziemba

[rjzimmerman]

Excerpt from this Washington Post story:

An injured bald eagle found Wednesday evening on Metrorail tracks in Maryland had to be euthanized, experts said.

The bird had multiple fractures to its right wing that couldn’t be repaired, said Jim Monsma, executive director of City Wildlife, a rescue group that helped to rescue and examine the bird.

After the exam and X-rays, the “opinion of the experts is unanimous and sad,” he said. “Humane euthanasia is the only responsible option.”

The eagle’s saga started about 5 p.m. Wednesday near the Morgan Boulevard Metro station in Prince George’s County. It took about two hours to rescue the bird and for normal train service to be restored.

Rescuers from the Maryland Department of Natural Resources, along with Metro workers, covered the bird with blankets and scooped it from the tracks. It was carried away in a container and taken to City Wildlife’s facility.

[edestesdesign]

Amazon wants a new headquarters. Should it come to Washington? If so, where?

Amazon wants a new headquarters. Should it come to Washington? If so, where?

Bradley Heard argued that Prince George’s County has everything Amazon is looking for, and could use the investment. “Why go to Baltimore when you have Prince George’s County?!” he said. “There are few places in the Washington region with that  kind of acreage around a Metro station. The Blue Line corridor around Central Avenue–in particular Morgan Boulevard Station–would be an ideal location.…

[elliswrangaton-blog]

Investing In Real Estate Of Woodley Park Metro

Woodley Park is an area in the northwest quadrant on Washington, DC that is home to a clamoring business division along Connecticut Avenue and additionally numerous tranquil, verdant side boulevards taking into account calm private ways of life. Woodley Park is home to the National Zoo and additionally two of DC's biggest restaurants, the Marriott Wardman Park and the Omni Shoreham. Numerous voyagers and Washingtonians alike visit Woodley Park to eat at the immense exhibit of universal restaurants that line a single piece along Connecticut Avenue between Calvert Street and Woodley Road.

With an interesting mix of rural interest combined with the closeness of downtown, there's bounty to find in Woodley Park Metro. This uncommon neighborhood is an immaculate fit for those looking for single-family segregated homes, push houses, flats, townhouses and centers, all inside a simple drive all through the DC region.

Woodley Park was created in the early piece of the twentieth century and numerous unique line houses remain and have been perfectly reestablished. Numerous stupendous condominium improvements offer an extensive variety of living alternatives in Woodley Park. Woodley Park limits are 34th Street toward the west, Woodley Road and Klingle toward the north, the National Zoo and Rock Creek Park toward the east, Calvert Street toward the south and Cleveland Avenue toward the southwest. Neighborhoods nearby Woodley Park incorporate Cleveland Park, Mount Pleasant, Adams Morgan, Kalorama and Massachusetts Heights.

Woodley Park Metro is served by the Woodley Park-Zoo/Adams Morgan Metro station and also the Circulator Bus. With apartment suites going from around 400 square feet to expansive six-room push houses and segregated homes, the area offers an abundance of choices for new homebuyers. The choices in the real estate range from $300,000 to $ 1.5 million. If you’re looking to invest in the real estate then David Desantis Home is the name you can trust. They can help you with the best real estate deal beneficial for you. To know more visit our website.