#mostly to tag the two very relevant people to this post and spread the damage further

[betweenlands]

No but seriously imagine it:

You're watching Fwhip's video premiere for his new SMP. Everyone in the premiere chat is having a great time. The Empires members seem a little excited. "We have a surprise for you," Lizzie says. All of a sudden AvidMC comes out and starts singing "Through the Void." When Avid gets to the chorus, someone else starts singing…

"It's deep underground past the bedrock, but don't dig straight down you'll regret that"

Lights flash everywhere, and you see the server members singing "Through the Void" along with AvidMC, while Martyn Inthelittlewood is singing "Screw the Nether". Everyone in the comments is going wild and crying. Then if things couldn't get any better, Ashswag and Squiddo log onto the server and kiss, holding up a minion meme.

[evaaguilaus]

Common technical SEO issues and fixes for aggregators and finance brands

As most of you know the aggregator market is a competitive one, with the popularity in comparison sites rising.

Comparison companies are some of the most well-known and commonly used brands today. With external marketing and advertising efforts at an all-time high, people turn to the world wide web for these services. So, who is championing the online market?

In an investigation, we carried out we found brands such as MoneySuperMarket and MoneySavingExpert are the kings of the organic market.

It’s hard to remember a world without comparison sites. It turns out that comparison websites have been around for quite some time. In fact, some of the most popular aggregator domain names have been available since 1999.

Yes 1999, two years after Google launched.

Think back to 1999 and how SEO has adapted. Now think about what websites have had to consider, keeping up with high customer demands, new functionality, site migrations, introduction to JavaScript, site speed, the list is endless.

The lifespan and longevity of these sites mean that over time issues start to build up, especially in the technical SEO department. Many of us SEOs are aware of the benefits that come with spending time on technical SEO issues — not to mention the great return on investment.

As comparison sites are so popular and relied upon by users, simple technical issues can result in a poor user experience damaging customer relationships. Or worse, users seeking assistance elsewhere.

Running comparison crawls have identified the common technical SEO issues across the market leaders. Find out what these issues are and how they will be harming their SEO — and see if they correlate with your own website.

1. Keyword cannibalization

When developing and creating new pages it is easy to forget about keyword cannibalization. Duplicating templates can easily leave metadata and headings unchanged, all confusing search engines on which page to rank for that keyword.

Here is an example from GoCompare.

The page on the left has the cannibalizing first heading. This is because the page’s h1 is situated in the top banner. This should target the long-tail opportunity “how to make your own electricity at home” which has been placed in an h2 tag directly under the banner.

The best course of action here would be to tweak the template, removing the banner and placing the call to action in the article body and placing the targeted keyword in a first heading tag.

Comparison sites are prime candidates for keyword cannibalization with the duplication of templates, services, and offers which results in cannibalization issues sitewide.

The fix

Run a crawl of your domain, gathering all the duplicated first headings tags, you can use tools such as Sitebulb for this. Decipher between which is the original page and which is the duplicate, then gather your keyword data to find a better keyword alternative for that duplicate page.

Top tip

Talk to your SEO expert when creating new pages, they will be able to provide recommendations on URL structure, first headings, and titles. It is worth having an SEO at the start of the planning process when rolling out new pages.

2. Internal redirects

Numerous changes can result in internal redirects, primary causes are redundant pages, upgrades to a site’s functionality, and furthermore, the dreaded site migration.

When Google urged sites to accelerate to HTTPs in January 2017, with the ideal methodology to 301 redirect HTTP pages to HTTPs, it’s painful to think about the mass number of internal redirects.

Here’s an example.

Comparison sites specifically need to be aware of this. Just like ecommerce sites, products and services become unavailable. The normal behavior seems to be to then to redirect that product either to an alternative page or, in most cases, back to the parent directory.

This can then cause internal redirects across the site that need immediate attention.

The fix

To tackle this issue, gather all the internal redirected URLs from your crawler.

Once you’ve done this find the link on the parent page by inspecting the page on Google Developer tools.

Find where the link is and recommend to your development team that it changes the href attribute target within the link anchor to the final destination of the redirect.

3. Cleaning up the sitemap

With loads of changes happening across aggregator sites all the time, it is likely that the sitemap gets neglected.

However, it’s imperative you don’t allow this to happen! Search engines such as Google might ignore sitemaps that return “invalid” URLs.

Here’s an example.

Usually, a site’s 400/500 status code pages are on the development teams’ radar to fix. However, it isn’t always best practice as that these pages still sit in the sitemap. As they might be set live, orphaned and no indexed, or redirected elsewhere, that leaves some less severe issues within the Sitemap file.

Aggregators currently have to deal with sites changing product ranges, releasing new and, even, discontinuing services on a regular basis. New pages, therefore, have to be set up, redirects are then applied and sometimes issues are missed.

The fix

First, you need to identify errors within the sitemap. Search Console is perfect for this. Go to the coverage section, and filter with the drop down. Select your sitemaps with “Filter to Sitemaps” to inspect the errors that are within these.

If your sitemap has 400 or 500 status code pages, then this is more of a priority, if it has the odd redirect or canonical issue, focus on sorting these out first.

Top tip

Check your sitemap weekly or even more frequently. It is also a great way of checking your broken pages across the site.

4. Subdomains are causing index bloat

Behind any great comparison site is a quotation functionality. This allows users to place personal information about a quote and being able to revisit previously saved data kind of like a shopping cart on most ecommerce websites.

However, these are usually hosted on subdomains and can get indexed, which you don’t really want. These are mostly thin content pages, a useless page in Google index equaling index bloat.

Here’s an example.

The fix

The solution is to add the “noindex” meta attribute to the quotation domains to stop them from being indexed. You can also include the subdomains in your robots.txt file to stop them from being crawled. Just make sure they aren’t in the search engines’ index before you place them in the file as they won’t drop out of the SERPs.

5. Spreading link equity to irrelevant pages

Internal linking is important. However, passing link equity thinly across pages can cause a loss in value. Think of a pyramid, and how the homepage spreads equity to the directory and then down to the subdirectories through keyword targeted anchor text.

These pages where equity is passed should hold the value and only link out to relevant pages that might be of relevance.

As comparison sites target a range of products and opportunities it is important to include them within the site architecture, but not spread the equity thinly.

How do we do this?

1. Consider the architecture of your site. For example:

“Fixed rate mortgages” has different yearly offerings, most sites sit these under a mortgage subdirectory, but this could easily have its own directory. This would benefit the site architecture as it lowers the click depth for those important pages and stops the thin spread of equity.

2. Only link to what is relevant.

Let’s take the below example. The targeted keyword here is “bad credit mortgages.” Money.co.uk then supplies a load of internal links at the bottom of the page that aren’t relevant to the keyword intent. Therefore, the equity is spread to these pages resulting in the page losing value.

  The fix

Review the internal linking structure. You can do this by running pages through Screaming Frog, which identifies pages that have a click depth greater than two and evaluates the outgoing links. If there are a lot, this could be a good indicator that pages might be spreading the equity thinly. Manually evaluate the pages to find there the links are going to and remove any that might be irrelevant spreading equity unnecessarily.

6. Orphaned pages

Following on from the above point, pages that are orphaned, or poorly linked to, will receive low equity. Comparison sites are prime candidates for this.

MoneySuperMarket has several orphaned pages, especially located in the blog section of the site.

The fix

Use Sitebulb to crawl the site and discover orphaned pages. Spend time evaluating these, it might be that these pages should be orphaned. However, if they are present in the sitemap that indicates either one of two problems given below.

The pages should be linked to through the internal architecture or

The page shouldn’t be indexable or in the sitemap

If the pages are redundant, make them “no indexable.” However, if they should be linked to, evaluate your site’s internal architecture to work out a perfect linking strategy for these pages.

Top tip

It is very easy for blog posts to get orphaned, using methods such as topic clustering can help benefit your content marketing efforts while making sure your pages aren’t being orphaned.

Last ditch tips

A lot of these issues occur across a range of different sites and many sectors, as comparison sites undergo a lot of changes and development work with a vast product range and loads to aggregate. It is very hard to keep up-to-date with SEO tech issues.

Be vigilant and delegate resources sensibly. SEO tech issues shouldn’t be ignored, actively monitor and run crawls and checks after any site development work has been rolled out, this can save your organic performance and keep your technical SEO game strong.

Tom Wilkinson is Search & Data Lead at Zazzle Media.

The post Common technical SEO issues and fixes for aggregators and finance brands appeared first on Search Engine Watch.

from Digtal Marketing News https://searchenginewatch.com/2019/03/04/common-technical-seo-issues-and-fixes-for-aggregators-and-finance-brands/

[oscarkruegerus]

Common technical SEO issues and fixes for aggregators and finance brands

As most of you know the aggregator market is a competitive one, with the popularity in comparison sites rising.

Comparison companies are some of the most well-known and commonly used brands today. With external marketing and advertising efforts at an all-time high, people turn to the world wide web for these services. So, who is championing the online market?

In an investigation, we carried out we found brands such as MoneySuperMarket and MoneySavingExpert are the kings of the organic market.

It’s hard to remember a world without comparison sites. It turns out that comparison websites have been around for quite some time. In fact, some of the most popular aggregator domain names have been available since 1999.

Yes 1999, two years after Google launched.

Think back to 1999 and how SEO has adapted. Now think about what websites have had to consider, keeping up with high customer demands, new functionality, site migrations, introduction to JavaScript, site speed, the list is endless.

The lifespan and longevity of these sites mean that over time issues start to build up, especially in the technical SEO department. Many of us SEOs are aware of the benefits that come with spending time on technical SEO issues — not to mention the great return on investment.

As comparison sites are so popular and relied upon by users, simple technical issues can result in a poor user experience damaging customer relationships. Or worse, users seeking assistance elsewhere.

Running comparison crawls have identified the common technical SEO issues across the market leaders. Find out what these issues are and how they will be harming their SEO — and see if they correlate with your own website.

1. Keyword cannibalization

When developing and creating new pages it is easy to forget about keyword cannibalization. Duplicating templates can easily leave metadata and headings unchanged, all confusing search engines on which page to rank for that keyword.

Here is an example from GoCompare.

The page on the left has the cannibalizing first heading. This is because the page’s h1 is situated in the top banner. This should target the long-tail opportunity “how to make your own electricity at home” which has been placed in an h2 tag directly under the banner.

The best course of action here would be to tweak the template, removing the banner and placing the call to action in the article body and placing the targeted keyword in a first heading tag.

Comparison sites are prime candidates for keyword cannibalization with the duplication of templates, services, and offers which results in cannibalization issues sitewide.

The fix

Run a crawl of your domain, gathering all the duplicated first headings tags, you can use tools such as Sitebulb for this. Decipher between which is the original page and which is the duplicate, then gather your keyword data to find a better keyword alternative for that duplicate page.

Top tip

Talk to your SEO expert when creating new pages, they will be able to provide recommendations on URL structure, first headings, and titles. It is worth having an SEO at the start of the planning process when rolling out new pages.

2. Internal redirects

Numerous changes can result in internal redirects, primary causes are redundant pages, upgrades to a site’s functionality, and furthermore, the dreaded site migration.

When Google urged sites to accelerate to HTTPs in January 2017, with the ideal methodology to 301 redirect HTTP pages to HTTPs, it’s painful to think about the mass number of internal redirects.

Here’s an example.

Comparison sites specifically need to be aware of this. Just like ecommerce sites, products and services become unavailable. The normal behavior seems to be to then to redirect that product either to an alternative page or, in most cases, back to the parent directory.

This can then cause internal redirects across the site that need immediate attention.

The fix

To tackle this issue, gather all the internal redirected URLs from your crawler.

Once you’ve done this find the link on the parent page by inspecting the page on Google Developer tools.

Find where the link is and recommend to your development team that it changes the href attribute target within the link anchor to the final destination of the redirect.

3. Cleaning up the sitemap

With loads of changes happening across aggregator sites all the time, it is likely that the sitemap gets neglected.

However, it’s imperative you don’t allow this to happen! Search engines such as Google might ignore sitemaps that return “invalid” URLs.

Here’s an example.

Usually, a site’s 400/500 status code pages are on the development teams’ radar to fix. However, it isn’t always best practice as that these pages still sit in the sitemap. As they might be set live, orphaned and no indexed, or redirected elsewhere, that leaves some less severe issues within the Sitemap file.

Aggregators currently have to deal with sites changing product ranges, releasing new and, even, discontinuing services on a regular basis. New pages, therefore, have to be set up, redirects are then applied and sometimes issues are missed.

The fix

First, you need to identify errors within the sitemap. Search Console is perfect for this. Go to the coverage section, and filter with the drop down. Select your sitemaps with “Filter to Sitemaps” to inspect the errors that are within these.

If your sitemap has 400 or 500 status code pages, then this is more of a priority, if it has the odd redirect or canonical issue, focus on sorting these out first.

Top tip

Check your sitemap weekly or even more frequently. It is also a great way of checking your broken pages across the site.

4. Subdomains are causing index bloat

Behind any great comparison site is a quotation functionality. This allows users to place personal information about a quote and being able to revisit previously saved data kind of like a shopping cart on most ecommerce websites.

However, these are usually hosted on subdomains and can get indexed, which you don’t really want. These are mostly thin content pages, a useless page in Google index equaling index bloat.

Here’s an example.

The fix

The solution is to add the “noindex” meta attribute to the quotation domains to stop them from being indexed. You can also include the subdomains in your robots.txt file to stop them from being crawled. Just make sure they aren’t in the search engines’ index before you place them in the file as they won’t drop out of the SERPs.

5. Spreading link equity to irrelevant pages

Internal linking is important. However, passing link equity thinly across pages can cause a loss in value. Think of a pyramid, and how the homepage spreads equity to the directory and then down to the subdirectories through keyword targeted anchor text.

These pages where equity is passed should hold the value and only link out to relevant pages that might be of relevance.

As comparison sites target a range of products and opportunities it is important to include them within the site architecture, but not spread the equity thinly.

How do we do this?

1. Consider the architecture of your site. For example:

“Fixed rate mortgages” has different yearly offerings, most sites sit these under a mortgage subdirectory, but this could easily have its own directory. This would benefit the site architecture as it lowers the click depth for those important pages and stops the thin spread of equity.

2. Only link to what is relevant.

Let’s take the below example. The targeted keyword here is “bad credit mortgages.” Money.co.uk then supplies a load of internal links at the bottom of the page that aren’t relevant to the keyword intent. Therefore, the equity is spread to these pages resulting in the page losing value.

  The fix

Review the internal linking structure. You can do this by running pages through Screaming Frog, which identifies pages that have a click depth greater than two and evaluates the outgoing links. If there are a lot, this could be a good indicator that pages might be spreading the equity thinly. Manually evaluate the pages to find there the links are going to and remove any that might be irrelevant spreading equity unnecessarily.

6. Orphaned pages

Following on from the above point, pages that are orphaned, or poorly linked to, will receive low equity. Comparison sites are prime candidates for this.

MoneySuperMarket has several orphaned pages, especially located in the blog section of the site.

The fix

Use Sitebulb to crawl the site and discover orphaned pages. Spend time evaluating these, it might be that these pages should be orphaned. However, if they are present in the sitemap that indicates either one of two problems given below.

The pages should be linked to through the internal architecture or

The page shouldn’t be indexable or in the sitemap

If the pages are redundant, make them “no indexable.” However, if they should be linked to, evaluate your site’s internal architecture to work out a perfect linking strategy for these pages.

Top tip

It is very easy for blog posts to get orphaned, using methods such as topic clustering can help benefit your content marketing efforts while making sure your pages aren’t being orphaned.

Last ditch tips

A lot of these issues occur across a range of different sites and many sectors, as comparison sites undergo a lot of changes and development work with a vast product range and loads to aggregate. It is very hard to keep up-to-date with SEO tech issues.

Be vigilant and delegate resources sensibly. SEO tech issues shouldn’t be ignored, actively monitor and run crawls and checks after any site development work has been rolled out, this can save your organic performance and keep your technical SEO game strong.

Tom Wilkinson is Search & Data Lead at Zazzle Media.

The post Common technical SEO issues and fixes for aggregators and finance brands appeared first on Search Engine Watch.

from Digtal Marketing News https://searchenginewatch.com/2019/03/04/common-technical-seo-issues-and-fixes-for-aggregators-and-finance-brands/

[bambiguertinus]

Common technical SEO issues and fixes for aggregators and finance brands

As most of you know the aggregator market is a competitive one, with the popularity in comparison sites rising.

Comparison companies are some of the most well-known and commonly used brands today. With external marketing and advertising efforts at an all-time high, people turn to the world wide web for these services. So, who is championing the online market?

In an investigation, we carried out we found brands such as MoneySuperMarket and MoneySavingExpert are the kings of the organic market.

It’s hard to remember a world without comparison sites. It turns out that comparison websites have been around for quite some time. In fact, some of the most popular aggregator domain names have been available since 1999.

Yes 1999, two years after Google launched.

Think back to 1999 and how SEO has adapted. Now think about what websites have had to consider, keeping up with high customer demands, new functionality, site migrations, introduction to JavaScript, site speed, the list is endless.

The lifespan and longevity of these sites mean that over time issues start to build up, especially in the technical SEO department. Many of us SEOs are aware of the benefits that come with spending time on technical SEO issues — not to mention the great return on investment.

As comparison sites are so popular and relied upon by users, simple technical issues can result in a poor user experience damaging customer relationships. Or worse, users seeking assistance elsewhere.

Running comparison crawls have identified the common technical SEO issues across the market leaders. Find out what these issues are and how they will be harming their SEO — and see if they correlate with your own website.

1. Keyword cannibalization

When developing and creating new pages it is easy to forget about keyword cannibalization. Duplicating templates can easily leave metadata and headings unchanged, all confusing search engines on which page to rank for that keyword.

Here is an example from GoCompare.

The page on the left has the cannibalizing first heading. This is because the page’s h1 is situated in the top banner. This should target the long-tail opportunity “how to make your own electricity at home” which has been placed in an h2 tag directly under the banner.

The best course of action here would be to tweak the template, removing the banner and placing the call to action in the article body and placing the targeted keyword in a first heading tag.

Comparison sites are prime candidates for keyword cannibalization with the duplication of templates, services, and offers which results in cannibalization issues sitewide.

The fix

Run a crawl of your domain, gathering all the duplicated first headings tags, you can use tools such as Sitebulb for this. Decipher between which is the original page and which is the duplicate, then gather your keyword data to find a better keyword alternative for that duplicate page.

Top tip

Talk to your SEO expert when creating new pages, they will be able to provide recommendations on URL structure, first headings, and titles. It is worth having an SEO at the start of the planning process when rolling out new pages.

2. Internal redirects

Numerous changes can result in internal redirects, primary causes are redundant pages, upgrades to a site’s functionality, and furthermore, the dreaded site migration.

When Google urged sites to accelerate to HTTPs in January 2017, with the ideal methodology to 301 redirect HTTP pages to HTTPs, it’s painful to think about the mass number of internal redirects.

Here’s an example.

Comparison sites specifically need to be aware of this. Just like ecommerce sites, products and services become unavailable. The normal behavior seems to be to then to redirect that product either to an alternative page or, in most cases, back to the parent directory.

This can then cause internal redirects across the site that need immediate attention.

The fix

To tackle this issue, gather all the internal redirected URLs from your crawler.

Once you’ve done this find the link on the parent page by inspecting the page on Google Developer tools.

Find where the link is and recommend to your development team that it changes the href attribute target within the link anchor to the final destination of the redirect.

3. Cleaning up the sitemap

With loads of changes happening across aggregator sites all the time, it is likely that the sitemap gets neglected.

However, it’s imperative you don’t allow this to happen! Search engines such as Google might ignore sitemaps that return “invalid” URLs.

Here’s an example.

Usually, a site’s 400/500 status code pages are on the development teams’ radar to fix. However, it isn’t always best practice as that these pages still sit in the sitemap. As they might be set live, orphaned and no indexed, or redirected elsewhere, that leaves some less severe issues within the Sitemap file.

Aggregators currently have to deal with sites changing product ranges, releasing new and, even, discontinuing services on a regular basis. New pages, therefore, have to be set up, redirects are then applied and sometimes issues are missed.

The fix

First, you need to identify errors within the sitemap. Search Console is perfect for this. Go to the coverage section, and filter with the drop down. Select your sitemaps with “Filter to Sitemaps” to inspect the errors that are within these.

If your sitemap has 400 or 500 status code pages, then this is more of a priority, if it has the odd redirect or canonical issue, focus on sorting these out first.

Top tip

Check your sitemap weekly or even more frequently. It is also a great way of checking your broken pages across the site.

4. Subdomains are causing index bloat

Behind any great comparison site is a quotation functionality. This allows users to place personal information about a quote and being able to revisit previously saved data kind of like a shopping cart on most ecommerce websites.

However, these are usually hosted on subdomains and can get indexed, which you don’t really want. These are mostly thin content pages, a useless page in Google index equaling index bloat.

Here’s an example.

The fix

The solution is to add the “noindex” meta attribute to the quotation domains to stop them from being indexed. You can also include the subdomains in your robots.txt file to stop them from being crawled. Just make sure they aren’t in the search engines’ index before you place them in the file as they won’t drop out of the SERPs.

5. Spreading link equity to irrelevant pages

Internal linking is important. However, passing link equity thinly across pages can cause a loss in value. Think of a pyramid, and how the homepage spreads equity to the directory and then down to the subdirectories through keyword targeted anchor text.

These pages where equity is passed should hold the value and only link out to relevant pages that might be of relevance.

As comparison sites target a range of products and opportunities it is important to include them within the site architecture, but not spread the equity thinly.

How do we do this?

1. Consider the architecture of your site. For example:

“Fixed rate mortgages” has different yearly offerings, most sites sit these under a mortgage subdirectory, but this could easily have its own directory. This would benefit the site architecture as it lowers the click depth for those important pages and stops the thin spread of equity.

2. Only link to what is relevant.

Let’s take the below example. The targeted keyword here is “bad credit mortgages.” Money.co.uk then supplies a load of internal links at the bottom of the page that aren’t relevant to the keyword intent. Therefore, the equity is spread to these pages resulting in the page losing value.

  The fix

Review the internal linking structure. You can do this by running pages through Screaming Frog, which identifies pages that have a click depth greater than two and evaluates the outgoing links. If there are a lot, this could be a good indicator that pages might be spreading the equity thinly. Manually evaluate the pages to find there the links are going to and remove any that might be irrelevant spreading equity unnecessarily.

6. Orphaned pages

Following on from the above point, pages that are orphaned, or poorly linked to, will receive low equity. Comparison sites are prime candidates for this.

MoneySuperMarket has several orphaned pages, especially located in the blog section of the site.

The fix

Use Sitebulb to crawl the site and discover orphaned pages. Spend time evaluating these, it might be that these pages should be orphaned. However, if they are present in the sitemap that indicates either one of two problems given below.

The pages should be linked to through the internal architecture or

The page shouldn’t be indexable or in the sitemap

If the pages are redundant, make them “no indexable.” However, if they should be linked to, evaluate your site’s internal architecture to work out a perfect linking strategy for these pages.

Top tip

It is very easy for blog posts to get orphaned, using methods such as topic clustering can help benefit your content marketing efforts while making sure your pages aren’t being orphaned.

Last ditch tips

A lot of these issues occur across a range of different sites and many sectors, as comparison sites undergo a lot of changes and development work with a vast product range and loads to aggregate. It is very hard to keep up-to-date with SEO tech issues.

Be vigilant and delegate resources sensibly. SEO tech issues shouldn’t be ignored, actively monitor and run crawls and checks after any site development work has been rolled out, this can save your organic performance and keep your technical SEO game strong.

Tom Wilkinson is Search & Data Lead at Zazzle Media.

The post Common technical SEO issues and fixes for aggregators and finance brands appeared first on Search Engine Watch.

from Digtal Marketing News https://searchenginewatch.com/2019/03/04/common-technical-seo-issues-and-fixes-for-aggregators-and-finance-brands/

[srasamua]

Common technical SEO issues and fixes for aggregators and finance brands

As most of you know the aggregator market is a competitive one, with the popularity in comparison sites rising.

Comparison companies are some of the most well-known and commonly used brands today. With external marketing and advertising efforts at an all-time high, people turn to the world wide web for these services. So, who is championing the online market?

In an investigation, we carried out we found brands such as MoneySuperMarket and MoneySavingExpert are the kings of the organic market.

It’s hard to remember a world without comparison sites. It turns out that comparison websites have been around for quite some time. In fact, some of the most popular aggregator domain names have been available since 1999.

Yes 1999, two years after Google launched.

Think back to 1999 and how SEO has adapted. Now think about what websites have had to consider, keeping up with high customer demands, new functionality, site migrations, introduction to JavaScript, site speed, the list is endless.

The lifespan and longevity of these sites mean that over time issues start to build up, especially in the technical SEO department. Many of us SEOs are aware of the benefits that come with spending time on technical SEO issues — not to mention the great return on investment.

As comparison sites are so popular and relied upon by users, simple technical issues can result in a poor user experience damaging customer relationships. Or worse, users seeking assistance elsewhere.

Running comparison crawls have identified the common technical SEO issues across the market leaders. Find out what these issues are and how they will be harming their SEO — and see if they correlate with your own website.

1. Keyword cannibalization

When developing and creating new pages it is easy to forget about keyword cannibalization. Duplicating templates can easily leave metadata and headings unchanged, all confusing search engines on which page to rank for that keyword.

Here is an example from GoCompare.

The page on the left has the cannibalizing first heading. This is because the page’s h1 is situated in the top banner. This should target the long-tail opportunity “how to make your own electricity at home” which has been placed in an h2 tag directly under the banner.

The best course of action here would be to tweak the template, removing the banner and placing the call to action in the article body and placing the targeted keyword in a first heading tag.

Comparison sites are prime candidates for keyword cannibalization with the duplication of templates, services, and offers which results in cannibalization issues sitewide.

The fix

Run a crawl of your domain, gathering all the duplicated first headings tags, you can use tools such as Sitebulb for this. Decipher between which is the original page and which is the duplicate, then gather your keyword data to find a better keyword alternative for that duplicate page.

Top tip

Talk to your SEO expert when creating new pages, they will be able to provide recommendations on URL structure, first headings, and titles. It is worth having an SEO at the start of the planning process when rolling out new pages.

2. Internal redirects

Numerous changes can result in internal redirects, primary causes are redundant pages, upgrades to a site’s functionality, and furthermore, the dreaded site migration.

When Google urged sites to accelerate to HTTPs in January 2017, with the ideal methodology to 301 redirect HTTP pages to HTTPs, it’s painful to think about the mass number of internal redirects.

Here’s an example.

Comparison sites specifically need to be aware of this. Just like ecommerce sites, products and services become unavailable. The normal behavior seems to be to then to redirect that product either to an alternative page or, in most cases, back to the parent directory.

This can then cause internal redirects across the site that need immediate attention.

The fix

To tackle this issue, gather all the internal redirected URLs from your crawler.

Once you’ve done this find the link on the parent page by inspecting the page on Google Developer tools.

Find where the link is and recommend to your development team that it changes the href attribute target within the link anchor to the final destination of the redirect.

3. Cleaning up the sitemap

With loads of changes happening across aggregator sites all the time, it is likely that the sitemap gets neglected.

However, it’s imperative you don’t allow this to happen! Search engines such as Google might ignore sitemaps that return “invalid” URLs.

Here’s an example.

Usually, a site’s 400/500 status code pages are on the development teams’ radar to fix. However, it isn’t always best practice as that these pages still sit in the sitemap. As they might be set live, orphaned and no indexed, or redirected elsewhere, that leaves some less severe issues within the Sitemap file.

Aggregators currently have to deal with sites changing product ranges, releasing new and, even, discontinuing services on a regular basis. New pages, therefore, have to be set up, redirects are then applied and sometimes issues are missed.

The fix

First, you need to identify errors within the sitemap. Search Console is perfect for this. Go to the coverage section, and filter with the drop down. Select your sitemaps with “Filter to Sitemaps” to inspect the errors that are within these.

If your sitemap has 400 or 500 status code pages, then this is more of a priority, if it has the odd redirect or canonical issue, focus on sorting these out first.

Top tip

Check your sitemap weekly or even more frequently. It is also a great way of checking your broken pages across the site.

4. Subdomains are causing index bloat

Behind any great comparison site is a quotation functionality. This allows users to place personal information about a quote and being able to revisit previously saved data kind of like a shopping cart on most ecommerce websites.

However, these are usually hosted on subdomains and can get indexed, which you don’t really want. These are mostly thin content pages, a useless page in Google index equaling index bloat.

Here’s an example.

The fix

The solution is to add the “noindex” meta attribute to the quotation domains to stop them from being indexed. You can also include the subdomains in your robots.txt file to stop them from being crawled. Just make sure they aren’t in the search engines’ index before you place them in the file as they won’t drop out of the SERPs.

5. Spreading link equity to irrelevant pages

Internal linking is important. However, passing link equity thinly across pages can cause a loss in value. Think of a pyramid, and how the homepage spreads equity to the directory and then down to the subdirectories through keyword targeted anchor text.

These pages where equity is passed should hold the value and only link out to relevant pages that might be of relevance.

As comparison sites target a range of products and opportunities it is important to include them within the site architecture, but not spread the equity thinly.

How do we do this?

1. Consider the architecture of your site. For example:

“Fixed rate mortgages” has different yearly offerings, most sites sit these under a mortgage subdirectory, but this could easily have its own directory. This would benefit the site architecture as it lowers the click depth for those important pages and stops the thin spread of equity.

2. Only link to what is relevant.

Let’s take the below example. The targeted keyword here is “bad credit mortgages.” Money.co.uk then supplies a load of internal links at the bottom of the page that aren’t relevant to the keyword intent. Therefore, the equity is spread to these pages resulting in the page losing value.

  The fix

Review the internal linking structure. You can do this by running pages through Screaming Frog, which identifies pages that have a click depth greater than two and evaluates the outgoing links. If there are a lot, this could be a good indicator that pages might be spreading the equity thinly. Manually evaluate the pages to find there the links are going to and remove any that might be irrelevant spreading equity unnecessarily.

6. Orphaned pages

Following on from the above point, pages that are orphaned, or poorly linked to, will receive low equity. Comparison sites are prime candidates for this.

MoneySuperMarket has several orphaned pages, especially located in the blog section of the site.

The fix

Use Sitebulb to crawl the site and discover orphaned pages. Spend time evaluating these, it might be that these pages should be orphaned. However, if they are present in the sitemap that indicates either one of two problems given below.

The pages should be linked to through the internal architecture or

The page shouldn’t be indexable or in the sitemap

If the pages are redundant, make them “no indexable.” However, if they should be linked to, evaluate your site’s internal architecture to work out a perfect linking strategy for these pages.

Top tip

It is very easy for blog posts to get orphaned, using methods such as topic clustering can help benefit your content marketing efforts while making sure your pages aren’t being orphaned.

Last ditch tips

A lot of these issues occur across a range of different sites and many sectors, as comparison sites undergo a lot of changes and development work with a vast product range and loads to aggregate. It is very hard to keep up-to-date with SEO tech issues.

Be vigilant and delegate resources sensibly. SEO tech issues shouldn’t be ignored, actively monitor and run crawls and checks after any site development work has been rolled out, this can save your organic performance and keep your technical SEO game strong.

Tom Wilkinson is Search & Data Lead at Zazzle Media.

The post Common technical SEO issues and fixes for aggregators and finance brands appeared first on Search Engine Watch.

from Digtal Marketing News https://searchenginewatch.com/2019/03/04/common-technical-seo-issues-and-fixes-for-aggregators-and-finance-brands/

[kellykperez]

Common technical SEO issues and fixes for aggregators and finance brands

As most of you know the aggregator market is a competitive one, with the popularity in comparison sites rising.

Comparison companies are some of the most well-known and commonly used brands today. With external marketing and advertising efforts at an all-time high, people turn to the world wide web for these services. So, who is championing the online market?

In an investigation, we carried out we found brands such as MoneySuperMarket and MoneySavingExpert are the kings of the organic market.

It’s hard to remember a world without comparison sites. It turns out that comparison websites have been around for quite some time. In fact, some of the most popular aggregator domain names have been available since 1999.

Yes 1999, two years after Google launched.

Think back to 1999 and how SEO has adapted. Now think about what websites have had to consider, keeping up with high customer demands, new functionality, site migrations, introduction to JavaScript, site speed, the list is endless.

The lifespan and longevity of these sites mean that over time issues start to build up, especially in the technical SEO department. Many of us SEOs are aware of the benefits that come with spending time on technical SEO issues — not to mention the great return on investment.

As comparison sites are so popular and relied upon by users, simple technical issues can result in a poor user experience damaging customer relationships. Or worse, users seeking assistance elsewhere.

Running comparison crawls have identified the common technical SEO issues across the market leaders. Find out what these issues are and how they will be harming their SEO — and see if they correlate with your own website.

1. Keyword cannibalization

When developing and creating new pages it is easy to forget about keyword cannibalization. Duplicating templates can easily leave metadata and headings unchanged, all confusing search engines on which page to rank for that keyword.

Here is an example from GoCompare.

The page on the left has the cannibalizing first heading. This is because the page’s h1 is situated in the top banner. This should target the long-tail opportunity “how to make your own electricity at home” which has been placed in an h2 tag directly under the banner.

The best course of action here would be to tweak the template, removing the banner and placing the call to action in the article body and placing the targeted keyword in a first heading tag.

Comparison sites are prime candidates for keyword cannibalization with the duplication of templates, services, and offers which results in cannibalization issues sitewide.

The fix

Run a crawl of your domain, gathering all the duplicated first headings tags, you can use tools such as Sitebulb for this. Decipher between which is the original page and which is the duplicate, then gather your keyword data to find a better keyword alternative for that duplicate page.

Top tip

Talk to your SEO expert when creating new pages, they will be able to provide recommendations on URL structure, first headings, and titles. It is worth having an SEO at the start of the planning process when rolling out new pages.

2. Internal redirects

Numerous changes can result in internal redirects, primary causes are redundant pages, upgrades to a site’s functionality, and furthermore, the dreaded site migration.

When Google urged sites to accelerate to HTTPs in January 2017, with the ideal methodology to 301 redirect HTTP pages to HTTPs, it’s painful to think about the mass number of internal redirects.

Here’s an example.

Comparison sites specifically need to be aware of this. Just like ecommerce sites, products and services become unavailable. The normal behavior seems to be to then to redirect that product either to an alternative page or, in most cases, back to the parent directory.

This can then cause internal redirects across the site that need immediate attention.

The fix

To tackle this issue, gather all the internal redirected URLs from your crawler.

Once you’ve done this find the link on the parent page by inspecting the page on Google Developer tools.

Find where the link is and recommend to your development team that it changes the href attribute target within the link anchor to the final destination of the redirect.

3. Cleaning up the sitemap

With loads of changes happening across aggregator sites all the time, it is likely that the sitemap gets neglected.

However, it’s imperative you don’t allow this to happen! Search engines such as Google might ignore sitemaps that return “invalid” URLs.

Here’s an example.

Usually, a site’s 400/500 status code pages are on the development teams’ radar to fix. However, it isn’t always best practice as that these pages still sit in the sitemap. As they might be set live, orphaned and no indexed, or redirected elsewhere, that leaves some less severe issues within the Sitemap file.

Aggregators currently have to deal with sites changing product ranges, releasing new and, even, discontinuing services on a regular basis. New pages, therefore, have to be set up, redirects are then applied and sometimes issues are missed.

The fix

First, you need to identify errors within the sitemap. Search Console is perfect for this. Go to the coverage section, and filter with the drop down. Select your sitemaps with “Filter to Sitemaps” to inspect the errors that are within these.

If your sitemap has 400 or 500 status code pages, then this is more of a priority, if it has the odd redirect or canonical issue, focus on sorting these out first.

Top tip

Check your sitemap weekly or even more frequently. It is also a great way of checking your broken pages across the site.

4. Subdomains are causing index bloat

Behind any great comparison site is a quotation functionality. This allows users to place personal information about a quote and being able to revisit previously saved data kind of like a shopping cart on most ecommerce websites.

However, these are usually hosted on subdomains and can get indexed, which you don’t really want. These are mostly thin content pages, a useless page in Google index equaling index bloat.

Here’s an example.

The fix

The solution is to add the “noindex” meta attribute to the quotation domains to stop them from being indexed. You can also include the subdomains in your robots.txt file to stop them from being crawled. Just make sure they aren’t in the search engines’ index before you place them in the file as they won’t drop out of the SERPs.

5. Spreading link equity to irrelevant pages

Internal linking is important. However, passing link equity thinly across pages can cause a loss in value. Think of a pyramid, and how the homepage spreads equity to the directory and then down to the subdirectories through keyword targeted anchor text.

These pages where equity is passed should hold the value and only link out to relevant pages that might be of relevance.

As comparison sites target a range of products and opportunities it is important to include them within the site architecture, but not spread the equity thinly.

How do we do this?

1. Consider the architecture of your site. For example:

“Fixed rate mortgages” has different yearly offerings, most sites sit these under a mortgage subdirectory, but this could easily have its own directory. This would benefit the site architecture as it lowers the click depth for those important pages and stops the thin spread of equity.

2. Only link to what is relevant.

Let’s take the below example. The targeted keyword here is “bad credit mortgages.” Money.co.uk then supplies a load of internal links at the bottom of the page that aren’t relevant to the keyword intent. Therefore, the equity is spread to these pages resulting in the page losing value.

 The fix

Review the internal linking structure. You can do this by running pages through Screaming Frog, which identifies pages that have a click depth greater than two and evaluates the outgoing links. If there are a lot, this could be a good indicator that pages might be spreading the equity thinly. Manually evaluate the pages to find there the links are going to and remove any that might be irrelevant spreading equity unnecessarily.

6. Orphaned pages

Following on from the above point, pages that are orphaned, or poorly linked to, will receive low equity. Comparison sites are prime candidates for this.

MoneySuperMarket has several orphaned pages, especially located in the blog section of the site.

The fix

Use Sitebulb to crawl the site and discover orphaned pages. Spend time evaluating these, it might be that these pages should be orphaned. However, if they are present in the sitemap that indicates either one of two problems given below.

The pages should be linked to through the internal architecture or

The page shouldn’t be indexable or in the sitemap

If the pages are redundant, make them “no indexable.” However, if they should be linked to, evaluate your site’s internal architecture to work out a perfect linking strategy for these pages.

Top tip

It is very easy for blog posts to get orphaned, using methods such as topic clustering can help benefit your content marketing efforts while making sure your pages aren’t being orphaned.

Last ditch tips

A lot of these issues occur across a range of different sites and many sectors, as comparison sites undergo a lot of changes and development work with a vast product range and loads to aggregate. It is very hard to keep up-to-date with SEO tech issues.

Be vigilant and delegate resources sensibly. SEO tech issues shouldn’t be ignored, actively monitor and run crawls and checks after any site development work has been rolled out, this can save your organic performance and keep your technical SEO game strong.

Tom Wilkinson is Search & Data Lead at Zazzle Media.

The post Common technical SEO issues and fixes for aggregators and finance brands appeared first on Search Engine Watch.

source https://searchenginewatch.com/2019/03/04/common-technical-seo-issues-and-fixes-for-aggregators-and-finance-brands/ from Rising Phoenix SEO http://risingphoenixseo.blogspot.com/2019/03/common-technical-seo-issues-and-fixes.html

[alanajacksontx]

Common technical SEO issues and fixes for aggregators and finance brands

As most of you know the aggregator market is a competitive one, with the popularity in comparison sites rising.

Comparison companies are some of the most well-known and commonly used brands today. With external marketing and advertising efforts at an all-time high, people turn to the world wide web for these services. So, who is championing the online market?

In an investigation, we carried out we found brands such as MoneySuperMarket and MoneySavingExpert are the kings of the organic market.

It’s hard to remember a world without comparison sites. It turns out that comparison websites have been around for quite some time. In fact, some of the most popular aggregator domain names have been available since 1999.

Yes 1999, two years after Google launched.

Think back to 1999 and how SEO has adapted. Now think about what websites have had to consider, keeping up with high customer demands, new functionality, site migrations, introduction to JavaScript, site speed, the list is endless.

The lifespan and longevity of these sites mean that over time issues start to build up, especially in the technical SEO department. Many of us SEOs are aware of the benefits that come with spending time on technical SEO issues — not to mention the great return on investment.

As comparison sites are so popular and relied upon by users, simple technical issues can result in a poor user experience damaging customer relationships. Or worse, users seeking assistance elsewhere.

Running comparison crawls have identified the common technical SEO issues across the market leaders. Find out what these issues are and how they will be harming their SEO — and see if they correlate with your own website.

1. Keyword cannibalization

When developing and creating new pages it is easy to forget about keyword cannibalization. Duplicating templates can easily leave metadata and headings unchanged, all confusing search engines on which page to rank for that keyword.

Here is an example from GoCompare.

The page on the left has the cannibalizing first heading. This is because the page’s h1 is situated in the top banner. This should target the long-tail opportunity “how to make your own electricity at home” which has been placed in an h2 tag directly under the banner.

The best course of action here would be to tweak the template, removing the banner and placing the call to action in the article body and placing the targeted keyword in a first heading tag.

Comparison sites are prime candidates for keyword cannibalization with the duplication of templates, services, and offers which results in cannibalization issues sitewide.

The fix

Run a crawl of your domain, gathering all the duplicated first headings tags, you can use tools such as Sitebulb for this. Decipher between which is the original page and which is the duplicate, then gather your keyword data to find a better keyword alternative for that duplicate page.

Top tip

Talk to your SEO expert when creating new pages, they will be able to provide recommendations on URL structure, first headings, and titles. It is worth having an SEO at the start of the planning process when rolling out new pages.

2. Internal redirects

Numerous changes can result in internal redirects, primary causes are redundant pages, upgrades to a site’s functionality, and furthermore, the dreaded site migration.

When Google urged sites to accelerate to HTTPs in January 2017, with the ideal methodology to 301 redirect HTTP pages to HTTPs, it’s painful to think about the mass number of internal redirects.

Here’s an example.

Comparison sites specifically need to be aware of this. Just like ecommerce sites, products and services become unavailable. The normal behavior seems to be to then to redirect that product either to an alternative page or, in most cases, back to the parent directory.

This can then cause internal redirects across the site that need immediate attention.

The fix

To tackle this issue, gather all the internal redirected URLs from your crawler.

Once you’ve done this find the link on the parent page by inspecting the page on Google Developer tools.

Find where the link is and recommend to your development team that it changes the href attribute target within the link anchor to the final destination of the redirect.

3. Cleaning up the sitemap

With loads of changes happening across aggregator sites all the time, it is likely that the sitemap gets neglected.

However, it’s imperative you don’t allow this to happen! Search engines such as Google might ignore sitemaps that return “invalid” URLs.

Here’s an example.

Usually, a site’s 400/500 status code pages are on the development teams’ radar to fix. However, it isn’t always best practice as that these pages still sit in the sitemap. As they might be set live, orphaned and no indexed, or redirected elsewhere, that leaves some less severe issues within the Sitemap file.

Aggregators currently have to deal with sites changing product ranges, releasing new and, even, discontinuing services on a regular basis. New pages, therefore, have to be set up, redirects are then applied and sometimes issues are missed.

The fix

First, you need to identify errors within the sitemap. Search Console is perfect for this. Go to the coverage section, and filter with the drop down. Select your sitemaps with “Filter to Sitemaps” to inspect the errors that are within these.

If your sitemap has 400 or 500 status code pages, then this is more of a priority, if it has the odd redirect or canonical issue, focus on sorting these out first.

Top tip

Check your sitemap weekly or even more frequently. It is also a great way of checking your broken pages across the site.

4. Subdomains are causing index bloat

Behind any great comparison site is a quotation functionality. This allows users to place personal information about a quote and being able to revisit previously saved data kind of like a shopping cart on most ecommerce websites.

However, these are usually hosted on subdomains and can get indexed, which you don’t really want. These are mostly thin content pages, a useless page in Google index equaling index bloat.

Here’s an example.

The fix

The solution is to add the “noindex” meta attribute to the quotation domains to stop them from being indexed. You can also include the subdomains in your robots.txt file to stop them from being crawled. Just make sure they aren’t in the search engines’ index before you place them in the file as they won’t drop out of the SERPs.

5. Spreading link equity to irrelevant pages

Internal linking is important. However, passing link equity thinly across pages can cause a loss in value. Think of a pyramid, and how the homepage spreads equity to the directory and then down to the subdirectories through keyword targeted anchor text.

These pages where equity is passed should hold the value and only link out to relevant pages that might be of relevance.

As comparison sites target a range of products and opportunities it is important to include them within the site architecture, but not spread the equity thinly.

How do we do this?

1. Consider the architecture of your site. For example:

“Fixed rate mortgages” has different yearly offerings, most sites sit these under a mortgage subdirectory, but this could easily have its own directory. This would benefit the site architecture as it lowers the click depth for those important pages and stops the thin spread of equity.

2. Only link to what is relevant.

Let’s take the below example. The targeted keyword here is “bad credit mortgages.” Money.co.uk then supplies a load of internal links at the bottom of the page that aren’t relevant to the keyword intent. Therefore, the equity is spread to these pages resulting in the page losing value.

The fix

Review the internal linking structure. You can do this by running pages through Screaming Frog, which identifies pages that have a click depth greater than two and evaluates the outgoing links. If there are a lot, this could be a good indicator that pages might be spreading the equity thinly. Manually evaluate the pages to find there the links are going to and remove any that might be irrelevant spreading equity unnecessarily.

6. Orphaned pages

Following on from the above point, pages that are orphaned, or poorly linked to, will receive low equity. Comparison sites are prime candidates for this.

MoneySuperMarket has several orphaned pages, especially located in the blog section of the site.

The fix

Use Sitebulb to crawl the site and discover orphaned pages. Spend time evaluating these, it might be that these pages should be orphaned. However, if they are present in the sitemap that indicates either one of two problems given below.

The pages should be linked to through the internal architecture or

The page shouldn’t be indexable or in the sitemap

If the pages are redundant, make them “no indexable.” However, if they should be linked to, evaluate your site’s internal architecture to work out a perfect linking strategy for these pages.

Top tip

It is very easy for blog posts to get orphaned, using methods such as topic clustering can help benefit your content marketing efforts while making sure your pages aren’t being orphaned.

Last ditch tips

A lot of these issues occur across a range of different sites and many sectors, as comparison sites undergo a lot of changes and development work with a vast product range and loads to aggregate. It is very hard to keep up-to-date with SEO tech issues.

Be vigilant and delegate resources sensibly. SEO tech issues shouldn’t be ignored, actively monitor and run crawls and checks after any site development work has been rolled out, this can save your organic performance and keep your technical SEO game strong.

Tom Wilkinson is Search & Data Lead at Zazzle Media.

The post Common technical SEO issues and fixes for aggregators and finance brands appeared first on Search Engine Watch.

from IM Tips And Tricks https://searchenginewatch.com/2019/03/04/common-technical-seo-issues-and-fixes-for-aggregators-and-finance-brands/ from Rising Phoenix SEO https://risingphxseo.tumblr.com/post/183449741395

[sheilalmartinia]

Common technical SEO issues and fixes for aggregators and finance brands

As most of you know the aggregator market is a competitive one, with the popularity in comparison sites rising.

Comparison companies are some of the most well-known and commonly used brands today. With external marketing and advertising efforts at an all-time high, people turn to the world wide web for these services. So, who is championing the online market?

In an investigation, we carried out we found brands such as MoneySuperMarket and MoneySavingExpert are the kings of the organic market.

It’s hard to remember a world without comparison sites. It turns out that comparison websites have been around for quite some time. In fact, some of the most popular aggregator domain names have been available since 1999.

Yes 1999, two years after Google launched.

Think back to 1999 and how SEO has adapted. Now think about what websites have had to consider, keeping up with high customer demands, new functionality, site migrations, introduction to JavaScript, site speed, the list is endless.

The lifespan and longevity of these sites mean that over time issues start to build up, especially in the technical SEO department. Many of us SEOs are aware of the benefits that come with spending time on technical SEO issues — not to mention the great return on investment.

As comparison sites are so popular and relied upon by users, simple technical issues can result in a poor user experience damaging customer relationships. Or worse, users seeking assistance elsewhere.

Running comparison crawls have identified the common technical SEO issues across the market leaders. Find out what these issues are and how they will be harming their SEO — and see if they correlate with your own website.

1. Keyword cannibalization

When developing and creating new pages it is easy to forget about keyword cannibalization. Duplicating templates can easily leave metadata and headings unchanged, all confusing search engines on which page to rank for that keyword.

Here is an example from GoCompare.

The page on the left has the cannibalizing first heading. This is because the page’s h1 is situated in the top banner. This should target the long-tail opportunity “how to make your own electricity at home” which has been placed in an h2 tag directly under the banner.

The best course of action here would be to tweak the template, removing the banner and placing the call to action in the article body and placing the targeted keyword in a first heading tag.

Comparison sites are prime candidates for keyword cannibalization with the duplication of templates, services, and offers which results in cannibalization issues sitewide.

The fix

Run a crawl of your domain, gathering all the duplicated first headings tags, you can use tools such as Sitebulb for this. Decipher between which is the original page and which is the duplicate, then gather your keyword data to find a better keyword alternative for that duplicate page.

Top tip

Talk to your SEO expert when creating new pages, they will be able to provide recommendations on URL structure, first headings, and titles. It is worth having an SEO at the start of the planning process when rolling out new pages.

2. Internal redirects

Numerous changes can result in internal redirects, primary causes are redundant pages, upgrades to a site’s functionality, and furthermore, the dreaded site migration.

When Google urged sites to accelerate to HTTPs in January 2017, with the ideal methodology to 301 redirect HTTP pages to HTTPs, it’s painful to think about the mass number of internal redirects.

Here’s an example.

Comparison sites specifically need to be aware of this. Just like ecommerce sites, products and services become unavailable. The normal behavior seems to be to then to redirect that product either to an alternative page or, in most cases, back to the parent directory.

This can then cause internal redirects across the site that need immediate attention.

The fix

To tackle this issue, gather all the internal redirected URLs from your crawler.

Once you’ve done this find the link on the parent page by inspecting the page on Google Developer tools.

Find where the link is and recommend to your development team that it changes the href attribute target within the link anchor to the final destination of the redirect.

3. Cleaning up the sitemap

With loads of changes happening across aggregator sites all the time, it is likely that the sitemap gets neglected.

However, it’s imperative you don’t allow this to happen! Search engines such as Google might ignore sitemaps that return “invalid” URLs.

Here’s an example.

Usually, a site’s 400/500 status code pages are on the development teams’ radar to fix. However, it isn’t always best practice as that these pages still sit in the sitemap. As they might be set live, orphaned and no indexed, or redirected elsewhere, that leaves some less severe issues within the Sitemap file.

Aggregators currently have to deal with sites changing product ranges, releasing new and, even, discontinuing services on a regular basis. New pages, therefore, have to be set up, redirects are then applied and sometimes issues are missed.

The fix

First, you need to identify errors within the sitemap. Search Console is perfect for this. Go to the coverage section, and filter with the drop down. Select your sitemaps with “Filter to Sitemaps” to inspect the errors that are within these.

If your sitemap has 400 or 500 status code pages, then this is more of a priority, if it has the odd redirect or canonical issue, focus on sorting these out first.

Top tip

Check your sitemap weekly or even more frequently. It is also a great way of checking your broken pages across the site.

4. Subdomains are causing index bloat

Behind any great comparison site is a quotation functionality. This allows users to place personal information about a quote and being able to revisit previously saved data kind of like a shopping cart on most ecommerce websites.

However, these are usually hosted on subdomains and can get indexed, which you don’t really want. These are mostly thin content pages, a useless page in Google index equaling index bloat.

Here’s an example.

The fix

The solution is to add the “noindex” meta attribute to the quotation domains to stop them from being indexed. You can also include the subdomains in your robots.txt file to stop them from being crawled. Just make sure they aren’t in the search engines’ index before you place them in the file as they won’t drop out of the SERPs.

5. Spreading link equity to irrelevant pages

Internal linking is important. However, passing link equity thinly across pages can cause a loss in value. Think of a pyramid, and how the homepage spreads equity to the directory and then down to the subdirectories through keyword targeted anchor text.

These pages where equity is passed should hold the value and only link out to relevant pages that might be of relevance.

As comparison sites target a range of products and opportunities it is important to include them within the site architecture, but not spread the equity thinly.

How do we do this?

1. Consider the architecture of your site. For example:

“Fixed rate mortgages” has different yearly offerings, most sites sit these under a mortgage subdirectory, but this could easily have its own directory. This would benefit the site architecture as it lowers the click depth for those important pages and stops the thin spread of equity.

2. Only link to what is relevant.

Let’s take the below example. The targeted keyword here is “bad credit mortgages.” Money.co.uk then supplies a load of internal links at the bottom of the page that aren’t relevant to the keyword intent. Therefore, the equity is spread to these pages resulting in the page losing value.

  The fix

Review the internal linking structure. You can do this by running pages through Screaming Frog, which identifies pages that have a click depth greater than two and evaluates the outgoing links. If there are a lot, this could be a good indicator that pages might be spreading the equity thinly. Manually evaluate the pages to find there the links are going to and remove any that might be irrelevant spreading equity unnecessarily.

6. Orphaned pages

Following on from the above point, pages that are orphaned, or poorly linked to, will receive low equity. Comparison sites are prime candidates for this.

MoneySuperMarket has several orphaned pages, especially located in the blog section of the site.

The fix

Use Sitebulb to crawl the site and discover orphaned pages. Spend time evaluating these, it might be that these pages should be orphaned. However, if they are present in the sitemap that indicates either one of two problems given below.

The pages should be linked to through the internal architecture or

The page shouldn’t be indexable or in the sitemap

If the pages are redundant, make them “no indexable.” However, if they should be linked to, evaluate your site’s internal architecture to work out a perfect linking strategy for these pages.

Top tip

It is very easy for blog posts to get orphaned, using methods such as topic clustering can help benefit your content marketing efforts while making sure your pages aren’t being orphaned.

Last ditch tips

A lot of these issues occur across a range of different sites and many sectors, as comparison sites undergo a lot of changes and development work with a vast product range and loads to aggregate. It is very hard to keep up-to-date with SEO tech issues.

Be vigilant and delegate resources sensibly. SEO tech issues shouldn’t be ignored, actively monitor and run crawls and checks after any site development work has been rolled out, this can save your organic performance and keep your technical SEO game strong.

Tom Wilkinson is Search & Data Lead at Zazzle Media.

The post Common technical SEO issues and fixes for aggregators and finance brands appeared first on Search Engine Watch.

from Search Engine Watch https://searchenginewatch.com/2019/03/04/common-technical-seo-issues-and-fixes-for-aggregators-and-finance-brands/

[semaltcompany-blog]

Semalt - How To Restore Your Site After Google Penalties

What is the first rule of dealing with Google penalties? Never let your site get to the point it gets one. However, penalties happen, and then, rankings and traffic fall. Very often it all happens without noticing until it gets too late. In either case, these problems leave business owners devastated.

The first thing, which comes to the site owner's mind is "This is the end". Hitting the bottom of Google search results means having to start everything anew, which will take more time and money than an average webmaster can afford.Mostly, they are not wrong. Recovering from Google penalties is a long process as you have to raise your rankings and repeat your long way to TOP search results. There is no way to bypass this stage: not if you want to get another Google penalty in the end.

Although recovering from penalties is possible, Semalt, a European SEO agency, warns every user that there is no ultimate strategy or a winning trick, which would quickly bring site positions back to normal. In each case, you have to build an individual strategy focused on removing weak and faulty sides, which brought the site to its downfall, and improving its strongest aspects to pull the web source from the rock bottom of search results.

The experience of Semalt SEO experts working with site owners hit by a penalty mostly revolves around the cases of people who suffered from scammy, black-hat SEO agencies they had worked with before switching to Semalt. Such site owners remained completely unaware of the damage done by Black Hat SEO practitioners until the rankings started falling and ruining all tentative progress that was reached due to the efforts of Semalt.

Despite the situation seems to be truly frustrating, the experts reassure that there is a way back. A long, complicated, yet real way back.

Get to the root of the problem

If the official notification of Google doesn't clarify much, check Google's Webmaster Guidelines to learn more about the reason Google banned you. If you didn't get any notifications, go to Google Algorithm Change History, and see whether any changes have been applied to the algorithm at the time you started experiencing rankings loss: this is one of the most common causes of traffic and rankings drop.

A personal suggestion from Semalt is to check the backlinks leading to your site as soon as using poor quality backlinks is the most common violation of Google guidelines, and many site owners are often completely oblivious to it.

Remove low-quality backlinks

Penguin algorithm is the one, which detects bad backlinks and punishes websites, which distributes them. You can access your backlinks through Google Webmaster Tools. The route to them lies through Search Traffic → Links to your site → Who links the most → Download the latest links. From there, you will be able to see all links which refer to your web source. From here, the monotonous procedure of checking websites begins. This is why many users prefer to leave that task to professional SEO experts or employ the assistance of backlinks tracking tools, which provide more data about each link. The rotten part of link juice usually consists of:

Web sources banned from Google;

Sites not related to the niche of your site;

Spammy sites;

Sites with mature or graphic content;

Doorway pages;

Site which uses cloaking techniques;

Websites with duplicated content.

After running the backlinks analysis and defining the flawed ones, you should immediately replace bad backlinks with high-quality backlinks from the authority web sources belonging to the relevant niche. It is better to be done with assistance from a professional link-building expert. However, before you can proceed with the replacement procedure, it is important to get rid of the black sheep. This is how you do it.

Write an email to webmaster

Usually, any webmaster has their contact data in Contact Us or About Us, so sending them a polite email, in which you ask to remove their links and show precisely on which page is link is located, won't be a problem. Make sure, however, not to send multiple requests as a) if the webmaster doesn't respond to the first one, all the next ones will be of no use, b) it will land you straight to the spam filter.

If it is your company's website that got affected, use the email address of your company, and not @gmail.com to give your request more weight. To relieve yourself from the monotony of checking your Income boxes, use email tracking tools and Google plugins to organize your work with email requests and help you save time. The more clearly you can see how many webmasters open your emails and how many of them don't bother with replying, the sooner you can proceed with Disavow reports.

Note, if the webmaster doesn't remove the links or offers to do it for payment, ignore them and start the Disavow procedure.

Disavow bad domains

Use your backlink monitoring tool to gather the backlinks into a Disavow report. Tools like Monitor Backlinks allow adding tags to link and then systemizing them into one, single category. The tool also enables exporting all tagged backlinks into a report, which can be uploaded to Disavow Links Tool.

Next, you click Disavow Links.

Keep in mind: Disavow Links tool is your last resort. Use it only when you have exhausted all other measures, and have no other mean of getting rid of poor quality backlinks. Also, this tool doesn't promise quick results: adding changes to index takes time, and after this, the bot also should approve these changes.

Duplicated content

This is another cause of Google ban, and a result of working with poor quality SEO agencies, which simply duplicate the content from other websites, believing that their customers will never bother to do research or to check the uniqueness of the content. In this case, writers of you have to write 100% original content to replace bad copy&paste descriptions, articles, and posts on the site to get it back in Google's good graces and renew the rankings growth.

Keywords overload

Cleaning out the excessive number of keywords from site content, meta tags, image ALT attributes, headers, even site and pages' URL is a meticulous task followed up by another meticulous task of inserting the correct ratio of key phrases into the text. In many cases, Semalt had to build an entirely new semantic kernel to give the site a fresh start. Sometimes, some keywords can be salvaged from the old semantic kernel (granted there is one), but yet mostly everything has to go.

Other measures

Removing the leading causes of Google penalty is never enough for full recovery. It is an essential sanitizing stage, after which a stage of in-depth on-site and off-site optimization works must follow:

Link building. Even when bad backlinks are not the case, the site is still weakened by the rankings lost, so it needs all the support from aged authority sources it can get.

SMM. Social media activity brings a solid boost of traffic and trust rank of the site, and this is something a penalized site heavily needs. A well-developed campaign for Twitter, Instagram or Facebook will help to uplift the site and supply it with loyal visitors.

Complete rebuild of the old site. You have to do it, to completely remove technical issues and errors made by black-hat SEO "professionals". Sometimes the damage is way too extensive, so rebuilding the site becomes the safest option which ensures no errors or issues will be popping up.

Online marketing campaigns. When Google deems your site non-trustworthy, your direct duty is to win that trust back. You need to spread awareness about the site and its product.

Not getting your hopes up. All these steps guarantee that your website will get back in shape. However, they do not warrant that they will do it quickly. Don't expect tangible results in a week or two: you'll be in for a disappointment.

Getting rid of the consequences of Google ban will take you months and months of hard work, backlinks and niche analysis, maintenance and support before you can proudly say: "We made it!".

However, it is still possible in the end. Also, all good things are worth the struggle, aren't they?