#new caps from the episode 'It's About Time' every Tuesday until I run out

[mlpoutofcontext]

[pnfoutofcontext]

[pinkysfaultorbrainsfault]

pinky and the brain - s1e5a: where no mouse has gone before

the blood test went okay! i’m still fucking exhausted but i’m pulling through. hopefully when the results come through it’ll be something tame yet treatable.

episode summary: upon learning of a human plot to communicate with aliens from a nearby planet, brain attempts to convince them that he is earth’s leader.

the rundown:

the mice are floating around.

did i need to cap all of those images? no. i probably only needed the last one, honestly. was it funnier? absolutely. so that’s what y’all get.

brain is upside down now.

“look, brain!” cries pinky. “i’m experiencing total weightlessness!”

bonk.

they’re in an anti gravity chamber, for reasons that have not been elaborated upon. they just sort of merrily bump into each other in there until someone lets them out.

bonk.

bonk.

ow. if pinky could die, that would probably be it for his spine. brain looks more like his alarm has just gone off and he really doesn’t want to get up, but god damn it, he has a 9am on tuesdays.

gromp.

“these experiments are degrading.”

“narf! i think they’re fun, brain! i can’t wait for the next ride!”

“that is because you have no dignity.”

but it’s okay. this man in terrifying sunglasses has come to rescue the boys. air mice nyoom is over.

as he takes them back to wherever, brain spots something of interest.

IT’S A DVD. HOW ANTIQUATED. but no, he’s more concerned about whatever it is this dude is polishing.

“did you see that plaque, pinky?” brain asks, and then does... this. for some reason. i don’t know. maybe i paused at a weird time. this is, uh, not a good moment, brain. there are people here.

“poit. he really ought to floss more often.”

this, at the very least, is enough to get brain to stick his ass out slightly less, and as they get lowered into fun little chairs,

he explains to pinky that the plaque "displays representations of man, woman, and the rudiments of earth’s most sophisticated science.”

see! there are the sciences right there. all sciences can be narrowed down to a bunch of dots and pi.

so then they get put in the promare spinny machine for their crimes.

sunglasses man leaves. he has done his duty for bill and country.

completely unbothered by the prospect of fueling the promepolis warp drive, brain explains to pinky that said plaque is being “sent on a probe to the outermost extremities of the galaxy, along with a disk showing earth’s arts and music.” unfortunately, this show is set in the 90s, so it’s a miracle this episode actually happened and the aliens didn’t just listen to a couple seconds of bjork and then decide to call the whole thing off.

meanwhile, the scientist turns the spinny mode up a bit.

“if the aliens look upon it, they will learn everything they need to know about the dominant species on earth!”

“naaarf. too bad there isn’t a picture of you on there, brain!”

“exactly,” says brain, who can somehow still manage a coherent sentence. “are you pondering what i’m pondering?”

“i think so, brain! but pants with horizontal stripes make me look chubby!”

awful. brain somehow manages to convey that if he puts a picture of himself on the plaque, then the aliens will recognise him as earth’s leader.

unfortunately, most of his lower half appears to be significantly broken, so he may need some assistance.

the episode cuts straight from spinny machine to the next scene, so i’m not entirely sure how long afterwards it takes place. i assume at the very least they both had a nap first, but anyway, now the mice are here and significantly less broken, and brain is standing in front of an engraving of himself and saying voila.

“voila.”

not only has he carved himself into the plaque, he’s also carved the human figures out entirely. impressive stuff, considering that tool is bigger than him.

pinky thinks it’s marvellous!

“but who is it?”

bonk.

it gets worse. brain explains that he has “slightly altered the great art masterpieces” to enhance his own importance as earth’s leader.

slightly.

“oh, this is my favourite one, brain!”

“......how did that get in there.”

undeterred, brain switches over to some samples of The World’s Great Works Of Classical Music.

BRAIN’S THE LEADEEEEEEEEEEER BRAIN’S THE LEAAAADEEEEER

he’s even included some examples of america’s contribution to the fine arts!

ROCK. AND ROLL.

A WOP BOP A LOO BOP A LOP BAM BRAIN. let it be known that little richard was actually white and dubiously canadian.

/s

anyway brain wants them to swap his disk and plaque with the real disk and plaque, so they set off to do that.

“but brain, what about ballet? aren’t you going to give them a sample of the ballet?”

“the aliens aren’t going to care about ballet, pinky.”

or perhaps he was just too embarrassed to edit his face onto the ballets russe. it’s okay brain. we love you even if your short legs make your sissones lackluster.

time for Big Rocket.

they’re stopped at the gates, of course.

fear not! it’s only famous jet propulsion scientist wernher von brain from the braun institute in baun.

and wernher von pinky!!! from the mink institute in pink!!!

brain looks at pinky like he’s just said something stupid, and chooses to ignore the fact that wernher van braun had been dead twenty years before this cartoon takes place. very smart, brain. much genius.

still, it works on this guy.

“from now on, pinky, whatever anyone asks you, just say ‘ja’ or ‘nein’.”

BUT NEVER MIND THAT.

IT’S TIME FOR BIG ROCKET.

brain screws his custom Mouse Plaque onto the base of the rocket. he also sticks his ass out again as he does it, because he is clearly having one of those days.

pinky watches as the countdown progresses slowly, from ten-nine-eight-seven-six-five-four-three-stand by for emission.

“did you hear the countdown, pinky?”

“ja!”

“what number are they down to?”

“nien!”

“nine???”

“ja!”

“excellent, plenty of time.”

<does a gay little run into the distance>

(he did not, in fact, have plenty of time.)

“didn’t you tell me they were down to nine, pinky?”

“ja! nien! poit!”

there’s your answer, i guess.

but it’s fine! brain’s picture is on the rocket, as well as his cultural erasure of little richard, so surely nothing can go wrong now!

look at it nyooming around in space. how cute.

conclusion:

ALIENS LAND ON EARTH.

news man witters on about this being the GREATEST MOMENT IN THE HISTORY OF THE WORLD as various politicians and news organisations congregate to say hi to the aliens. they are from firnobulax, and they want to meet earth’s leader!

here they come now!

squelch.

the aliens politely request to be taken to earth’s leader.

“he means me,” says bill, wriggling himself to the front of the line. “i can feel his pain.”

):

the other world leaders don’t seem too sure about this.

including... this guy. who is definitely supposed to be british (”oh, really, old chap, i think he means me”) but i. definitely do not recognise him. who are you??? what did you do to the queen??????? give liz back right now you bureaucrat, or the entirety of england will throw hands.

the aliens care not for this.

so they kind of explode everyone in the venue, as you do.

the politicians watch in horror as the aliens fly right past them, to this innocent looking soap box right at the back.

the inhabitants of which came prepared. very cute.

“you are the earth creature known as. brain?”

“yes!”

“i am the leader of this planet!! ruler of all i survey!!!!!”

good for you! (:

“narf. and he really isn’t just a laboratory mouse trying to take over the world.”

brain will handle this from here, thank you.

the aliens are satisfied, at least. they give pinky a little pat on the head for all his narfs (he speaks excellent firnobulax, don’t you know, narf poit egad) and take the mice away to CELEBRATE THEIR GLORY.

it doesn’t look very comfortable, but neither of them seem to mind.

“at last, pinky! we are finally appreciated!”

“what does it feel like..........”

anyway, the spaceship full of mice flies away. brain regails the firnobulaxians with tales of how he invented electricity.

“but brain. wasn’t that ben franklin?”

bonk.

brain realises mid bonk that this probably looks very suspicious, so he convinces the aliens that this is a gesture of respect on earth.

it goes about as well as one would think it would.

“you mean all those years, you were just showing me respect! i’m touched!”

“yes, you certainly are.”

luckily, they make it back to firnobulax without too much trouble.

there’s a parade and everything. the crowd cheers “narf! poit! brain!” as they’re carried through the street, which is probably a sequence of words that brain is very used to hearing.

i don’t know what these things are, but they’re scary.

they make it to brain’s “domicile” soon enough, which is a big fancy room with a chair in it.

there’s only one chair, which is sad, but hopefully that can be mitigated. brain settles himself down triumphantly.

“from now on, pinky,” he says, “everything will be different.”

which is a good time for bars to fall down over one of the windows.

donk.

the mice look on, horrified,

as it continues around the rest of the room.

and the door, too, for good measure.

“egad, brain!” cries pinky. “they’ve locked us in!”

“yes, pinky.”

“yes.”

awww. ):

as pinky attempts to break the bars, brain wanders off back to his little chair, incredibly despondantly.

he has to prepare for tomorrow night.

“why, brain? what are we going to do tomorrow night?”

“same thing we do every night, pinky. try to take over firnobulax.”

hmmmmm.

man. i just. the plan actually worked, is the thing. it did exactly what brain intended it to. and how could he have known that firnobulax wanted to kidnap the leader of earth for scientific purposes? maybe if they’d been upfront with their intent, we would have had an excuse to send some dictators into space. go figure.

but never mind.

brain: 6 pinky: 7 outside influence: 13

“ooooo, i don’t know, brain. i once saw a group of japanese tourists absolutely melt at the final scene of giselle.”

[winchester-reload]

I accidentally drunk-posted this to ao3 last night, so I might as well post it here too since it’s episode-related. There’s a second half I’m not done with yet, but this bit stands on its own as a coda, or whatever.

Pairing: Dean/Cas

WC: 1400

tags: first, kiss, angst, episode 14x12 pre-coda

also on ao3

Cas came into the bunker like a thunderstorm, expression cloudy and eyes hot enough to start brush fires. He dropped the big book that’d been tucked close to his chest onto the library table in front of Dean, and it coughed dust as the water-warped pages accordioned together, fluffed up again. Kicked the old, thread-bound cover back, revealing the yellow vellum page; Possessionem, atque tutelam &, Vatican Ed. 1723, it said.

Dean uncurled from his book, hands slipping to the edge of the mahogany as he pulled in tight. Cas wasn’t supposed to be back yet. Last text Dean got said maybe Tuesday would see him in Kansas, and that meant Dean wasn’t supposed to have to deal with this. He should have already been gone.

Wonderful.

He cleared his throat. “Who’s your friend?” he asked, trying to keep it light.

“Oh, that?” Cas puffed, carelessly spilling into the chair opposite Dean. The airiness of his response was drowned out by the vinegar he had pickling his words. “It’s a book, Dean.”

“Well, shit, Cas. You don’t say—?”

“Yes. It’s a book that Jack and I managed to track to— and retrieve from—a catacomb in New York. Now, ask me why we went to all that trouble.”

Dean hesitated. Then, “Why?” because he was nothing if not a glutton for punishment.

“Well, because we heard it had some particularly potent protection sigils, which, might— ” He pecked an elbow onto the tabletop, twisted his hand in an overly-animated open shrug “—hypothetically—be beneficial to someone harboring an unwanted invader. Why? What did you do this last week?”

It was baited. Dean didn’t need the all caps, period-after-each-word, version of it to see that. He chewed his cheeks, slid his copy of Vonnegut away. Dog-eared pages flat against the table now until someone else bothered to pick it up. “Okay,” he said scratching his neck. “I’m gonna go out on a limb here and guess you talked to Sam.”

“What would give you that impression?”

“Cas, it’s a ma’lik box—”

“Yes—” Cas said, mocking, “I’m familiar with them.”

It triggered that little muscle twitch at the back of Dean’s jaw. “Okay, here we go—” and Cas shot back out of his chair.

“Jack and I were out trying to find literally anything that might help you, and all the while you were out building some stupid, secret box to go bury yourself in— And you weren’t even going to tell me—? So, yes, Dean. Let’s “go”,” he spat, throwing the quotes. “Why are you so impossible?”

“Alright, back off—” Dean bristled. He wanted to keep it civil—fuck, he needed to. The last thing he wanted was to have to ruminate on a fight with Cas for the next forever-billion-years, but the asshole was a button-pusher. Always had been. “I get it, okay? You’re pissed. You wanna be pissed, be pissed, but it ain’t gonna change anything. Billie said what she said.”

Cas rounded on him surprisingly quick, leveled a look so dark, it practically bred its own shadows. “No,” he said, flat, “you’re right, of course, it doesn’t change anything. But do you know what does, Dean? The fact that you’re lying!”

A fingernail of shame suddenly surprised Dean, twisted into his chest. “No—” he stumbled. This was getting away from him quick. Too quick. He scoffed, smiled, tried to brush it away. “Uh, no. You’re wrong—”

“Uh, yes. I’m right—” Cas contested. “See, because if Billie’s answer was to bury you with Michael at the bottom of the Pacific, there would have been no death note to hand you— because, in that scenario, Dean, you’d never die! And maybe Sam doesn’t know that, but I do!” He plucked his chest, tie swinging as he leaned in. It dredged up all those old, angelic chills Dean had filed in the archives of his memory; the weight Cas carried with him like churning ozone when he was all keyed up. “So, why don’t you tell me what the book really said?” he suggested with a low growl. “What you’re actually running from.”

Dean swallowed, tried to hold Cas’ eye, failed. They were close enough now that Dean was all but boxed in his chair, and butterflies played his pulse in response, kicked his heart up into his throat. “Okay, you’re—” he started. Then, “But, that’s totally—” and he stopped, watched Cas’ balled fists turn white at the knuckles. Fuck. “Did you tell Sam?”

“No, but I will tell him. I’ll tell him right now.”

“Don’t—”

“Then what did it say?”

“It said I die old,” Dean muttered, and it was like prying nails from his ribs just to get it out. “ It said I die happy. Natural causes. No Michael. No monsters.”

Cas blinked, caught off guard. The anger in his face diffused then fused again into something so much more knotted up. “I don’t understand—”

“There’s nothing to understand because it doesn’t matter! All the rest of ‘em said I die bad, Cas. All of ‘em! Michael burnin’ me out while he destroys the world—!”

“How does ignoring this one spot of hope fix that?”

“That ain’t hope! I don’t know what to do with that— I don’t even know where to begin to try to make something like that happen! The box is what fixes it! The box, I know how to do!”

Cas’ fingers spread, hands coming up like he wanted to strangle Dean, but couldn’t bring himself to get close enough. “Did it ever occur to you—?” he said slowly. Eyes rolling closed before peeling open again. “—that, maybe, your first step in accomplishing a happy ending, is to stop running? To stop this— suicidal ideation? To just... love, and let people love you?”

Dean shook his head, Cas’ words pooling at the hinge of his jaw and making it hurt. “It wouldn’t matter,” he said, looking at the bookshelves, the corners. Anywhere but Cas.

“Why—?”

“Because no one's gonna love me—” Dean spilled. “Who’s gonna love me like this? An archangel stuffed up in my attic and the rest of me so fucking screwed to hell, I can’t even sleep on a good night!”

Cas balled hands into his own chest, shoulders high and body tight like they were both about to go over some invisible cliff if he didn’t stop the vehicle soon. “I love you!” he pleaded. “Sam loves you! Your family— You are not unloved, Dean!” He had tears in his eyes, but it was easier to ignore them.

Dean shut his eyes, heat washing him. The image of Cas dying on an old couch at the back of the barn flared fresh in his brain— I love you, I love all of you— He tried to swallow it, but it was too sour. Tried to rub it away with the heel of his hand, but it only spread, made speckles. He shook his head, instead, pulled his already loose collar looser. “No, I… Not that kinda love,” he said quietly.

Cas suddenly deflated, arms falling to his sides, weight shifting between his feet. He sunk to the floor at Dean’s knees, looked up, face raw and open and done. “Sam loves you,” he said again quietly. “Jack loves you. Your mother—”

“Cas—”

“—loves you…” He suddenly touched Dean’s knee, stretched up onto his own, wedged between Dean’s legs, quiet and hot, cheeks wet with tears as he pulled all that electric energy in. “But, I—” He grabbed Dean’s face, cradled it between his hands as Dean’s fingers clawed into the fabric at Cas’ sleeve— holding him there, holding him back, he wasn’t sure which. “I love you,” Cas whispered. Something in Dean cracked, split open. He let their foreheads brush. Their noses.

Let Cas kiss him, soft and slow.

Cas kissed like he’d imagined it a thousand times, mapped it. Studied it over and over and over again, until every jump of his lips timed with the thrum of Dean’s heartbeat. The curl of his fingers at Dean’s jaw.

Then it broke, quick as it started, but Cas and all his hasty energy didn’t move back. Neither did Dean. “I don’t know another way to say it,” Cas admitted to the small space between them. His voice finally wavered, broke. His hands uncurled, flat palms drying the tears Dean didn’t know he’d lost. “You have to tell me because I don’t know.”

Dean suddenly remembered to breathe and it came in sharp and unsure. It came in with the smell of Cas and a hit of his blue eyes close enough to taste. Dean swallowed the salt building in the back of his throat and dug his voice out of Cas’ rubble. “That was it,” he whispered back. “You just said it.”

And it seemed utterly ridiculous how everything suddenly felt so simple.

[tumblingdoe]

January 11-15 on the Sexplanations Road Tour

Friday January 11, 2019

Nels repaired the roof vent that was worn out and worked on the water system while I business-interneted. We drove out of town to an Indian restaurant, ate, and then unrelated to the food -- determined that Nels needed some medical care. Five’ish hours later at the hospital we were discharged without any good answers but he seems to be on the mend. We drove south where I satiated a guilty pleasure (Chick-fil-a) and grocery shopped for some healthier eats. I bought a basil plant that we call Marvelous Mrs. Basil. We finished watching The Wiz and then winded down to the somewhat terrifying sounds of a car repossession followed later by car drifting and police intervention.

Saturday January 12, 2019

Happy that we survived the night in a parking lot, Nels and I drove to a nearby RV village where we were able to empty our gray and black water tanks for only $10. We also cleaned out our fresh water tanks and did dishes in house for the first time! An hour later we were San Francisco at Aunt Linda’s. She made us brunch and talked to us about sex and aging, hormones, incontinence, impotence, and dating. I’m excited to turn the conversation into an episode of Sexplanations.

Aunt Linda then drove us to our next engagement -- recording videos and a podcast at Mr. S Leather with Amp from Watts the Safeword. Amp had reached out on Twitter and I was so relieved. I wanted to keep going with the Sexplanations podcast and recording video episodes while on tour but we haven’t had time to sort out equipment or set it up. Amp had a studio in San Francisco with lights and microphones and cameras. He invited me in, made me tea, gave me all the time I needed to switch gears in to pro-mode, and then recorded everything for me to share with you. We did a podcast on sexhacks, an episode of Watts the Safeword on sex education, and an episode of Sexplanations YouTube channel about daddies. We just put my memory cards in his gear and voila, production! It was such a huge moment of feeling wrapped up by a safe person and validated as a creator. Amp didn’t judge me for needing his help. He just loved on me and needed that.

While we were there I also got a thorough tour of Mr. S Leather. I’d been 12ish years ago when I was in San Francisco for my doctorate but a lot had changed. Amp walked us through the showroom -- gear for every fetish and kink you can imagine. Then as a super treat he took us behind the scenes where most of their products were manufactured, right there in the building! We saw the old latex room with patterns for full suits, the remains of a really comprehensive dungeon, and the shipping warehouse. I was astounded by the passion everywhere. There was so much attention to detail and care for the products! The  foot and half long dragon cock dildo was made by someone who wants that experience to be perfect.

I left feeling all warm and gooey. Nels left with ideas for rafting wetsuits and a new sex education. We wandered down the street to a coffee shop we learned about at PatreCon called Wicked Grounds. They had offered to host a event but I hadn’t been able to follow-though. So I asked a table of friendly faces if they had any sexuality questions for the sexologist on tour. “Nope.” One of them actually had their own sex education channel and was very situated in their knowledge of the subject.

I walked away from the cafe feeling very comfortable that we hadn’t planned more in California. Cali has so many sex ed resources. So does Oregon. These places aren’t my classroom per se, they are my launchpad. Between Nels’ friends in Oregon wrapping us up emotionally and Cali grounding me professionally -- it was like we were being nurtured for the experiences to come.

Nels gave me a burrito that he’d gotten for me while I was shooting with Amp and we walked to The Chapel twenty or so minutes away for a show. He treated us to the Red Room Orchestra performing the Big Lebowski. Margaret Cho was Walter, Kevin McDonald was the Dude, and James Adomian played the stranger. It was outstanding! Just incredible!

After the show we found late night Indian then took a Lyft back to the RV. The fridge wasn’t working because things weren’t so level on the San Francisco hills so Nels and I capped off the night stacking these really nice blocks someone got us on our Amazon Wishlist.

Sunday January 13, 2019

We went back to Aunt Linda’s, this time for showers. Then she took us out for lunch at a super cool restaurant called the Pork Store. After food we rushed back to the RV to get across town to a landscaping center to meet Dixie de la Tour for a podcast recording in. the. RV! Dixie showed up with her St. Bernard and we all climbed aboard to talk about her work running and mothering Bawdy Storytelling. She also has a podcast. 10/10 would recommend! We wrapped up our conversation 10 minutes before the landscaping center closed so I ran in with Marvelous Mrs. Basil in her inadequate two inch pot and paid a $2.00 re-potting fee to get her a new container and more soil.

It was a rush-rush day. Next on the list was dinner with three of my classmates from the institute where I did my doctorate. Jack drove an hour and half south, Danielle drove an hour north, and Nels and I drove the RV to pick up Ivy for us all to meet at Basil Canteen for Thai. The whole meal was perfect. I hadn’t seen these friends in more than a decade but there we were deep in conversation about sex of course, and buying a school to teach sexology! I think everyone left having to wake up in a few hours for work but grateful for the night.

Jack drove Ivy home (which I hoped would reignite a romance) and Danielle invited us to stop at her place the following day. We all said good-bye and then Nels and I strolled home happy. On our way around the block --because the RV was parked just down the street--we said hello to some gorgeous queens from the Imperial Sovereign Court and stopped at a gaming cafe for virtual reality. I love it. Nels was indifferent. And then he was awesome at it and we hung out for an hour getting some physical activity in by thrashing our arms around.

To conclude the day, we drove all the way the beach so we could listen to the waves from bed. It’s still really hard to push myself with work and travel but gifts like that are a reminder that were are right where we need to be and doing the best we can.

Monday January 14, 2019

I woke up wanting nothing more than WiFi so we set up our laptops in a cafe on the oceans and worked for hours. I was actually still on the phone planning stops when Nels courted me out to get to Sunnyvale by 3:00 to meet Danielle, my classmate from the night before. I kept working in the RV while he drove and we got there right on time.

Danielle situated us with rain showers, chicken soup, and tourist suggestions for the rest of our California route. That is until we learned that the coastal highway would be shut down for the week due to landslides. I was disappointed but only mildly. Being in Danielle’s care was delightful. She kept it simple and cozy, no pressure, no hassle. We got to explore her Somatica space -- a revolutionary way to improve relationships and sexuality and Danielle gave us two of her books! And a bag of oranges from her yard!

To finish the day Nels and I drove past the Apple complex, which is enormous, and we dined all fancy-like at Oren’s Hummus.

Tuesday January 15, 2019

Sadists are people who experience pleasure from inflicting pain. Nels is not this. I think he experiences pleasure from pleasing others. While I slept he drove us to Lover’s point so the RV windows would be looking out over a quintessential ocean view. Then he proceeded to cook onions, kale, broccoli, rainbow carrots, sausage, garlic, and eggs in a cast-iron pan for breakfast on the coast. Who is this person!?!?!

Before getting back on the road we climbed along the rocks watching the cormorants dive. I tried to swim but the tide came too quickly for it to be safe. We returned to the RV to acquire more miles. I responded to over 100 emails then requested we take a break from the washing machine existence of riding in an RV and nap. Post nap, Nels was at it again making colorful amazing food. He set up Moon --the 2009 film-- and we had our version of a drive-in dine-in movie.

This is in San Luis Obisbo. Now we’ve driven longer past huge agriculture land to Solvang and it is time again for cuddles and bed.

[tussive]

New York property barons lose grip on state politics

New rent-control rules signal an end to a quarter century of domination by big landlords

The progressive tide in New York thwarted Amazon's plans to build a new headquarters in the Long Island City section of Queens

Beneath the thrum of traffic, the bleat of car horns and the bashing of worksite hammers there was an audible groan in New York City this week. It was the collective wail of the city’s landlords, stung by new rent-control legislation that signals the end of their 25-year grip on state politics.

“I feel like someone just dropped a nuclear bomb on my business and my family,” said Chris Anitheos, who owns nine buildings containing 150 apartments in various Brooklyn neighbourhoods. “It’s just horrific.”

For its success, Mr Anitheos and others blame the same progressive tide that has energised leftwing politics across the state. It has pushed gentrification up the political agenda and unexpectedly thwarted Amazon’s plans this year to build a new headquarters in Queens.

The extreme unpopularity in New York of the country’s developer-in-chief, Donald Trump, also did not help landlords — never the most sympathetic bunch — in their attempt to sway public opinion.

“The culture of New York has moved to the left,” said Mitchell Moss, a professor of urban planning at New York University. The real estate industry, Mr Moss argued, had come to be seen in New York the same way that the tech industry is in some other US cities: as “an opponent of equity”.

The story for the last 20 or 30 years has been the gaming of the market by landlords to get people out of their homes because they had a financial incentive to do so

Michael Gianaris, Democratic state senator from Queens

The new rules were agreed by Democratic leaders in the state legislature on Tuesday night. In a painful rebuke to New York’s property barons, Andrew Cuomo, the Democratic governor who has readily accepted their campaign donations over the years, turned down a last-minute appeal for help and said he would sign the legislation.

“It’s shocking,” one real estate executive said, remarking on the sudden loss of clout of such leading local real estate families as the Rudins, Dursts and LeFraks.

Broadly speaking, the legislation will make it harder for landlords to remove 1m or so apartments from New York’s various forms of rent control and instead charge market rates. Under the current system, that has been allowed when, for example, an occupant earned $200,000 or more for two consecutive years, or when they vacated a protected unit whose monthly rent exceeded $2,774. No more.

The new legislation will also cap the value of capital spending improvements that landlords can pass on to renters. It will also make permanent rent control laws that, until now, have been subject to periodic renewal.

“The story for the last 20 or 30 years has been the gaming of the market by landlords to get people out of their homes because they had a financial incentive to do so,” said Michael Gianaris, the Democratic state senator from Queens who was pivotal in resisting Amazon. He was motivated, in part, by concerns its arrival would push working-class families out of the neighbourhood.

The new state regulations will hit landlords — particularly those with older rental properties in New York’s outer-boroughs. Yet many observers predicted the ripples would be felt more widely.

“The rules are bad policy, and the signal politicians are sending may ultimately lead to less new construction down the line as capital providers price in greater regulatory risk to any given project,” said John Pawlowski, an analyst at Green Street Advisors, a real estate research consultancy.

A new crop of progressives was elected to the New York state legislature in the same election that vaulted Alexandria Ocasio-Cortez to Congress © AP

EJ McMahon, research director at New York’s Empire Center for Public Policy, agreed. “This puts a chill in the climate for everyone,” he said. “It’s going to be very difficult to walk any of this back in the future.”

New York’s developers have generally held the upper-hand for decades. They played on the widespread fear in the 1970s and 1980s that businesses might flee a bankrupt and crime-ridden city for the suburbs. They cemented their advantage with generous campaign contributions to Republican politicians, who long controlled the state senate until this year.

Rent controls have been a particular obsession. They were instituted during the second world war to prevent profiteering and later to help returning soldiers facing a housing shortage. Developers argue that they worsen the problem by effectively keeping apartments out of the market.

Their arguments fell on deaf ears after Democrats — including a new crop of progressives — took control of the state legislature last year in the same election that vaulted Alexandria Ocasio-Cortez, a young New York socialist, into Congress. As with the Amazon episode, many of those Democrats are inclined to equate development with gentrification, and are sympathetic to growing complaints about the city’s affordability.

“For a long time they thought they could just donate and keep the Republicans in power,” said one lobbyist aligned with the developers. They did not seem to appreciate, this person observed, that their warnings about people fleeing the city no longer resonated after decades of growth that have been accompanied by soaring rents and property prices.

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“It’s hard to cry poverty,” the lobbyist said. “The people who are in power [now] weren’t around in the ‘70s or ‘80s. They haven’t lived that experience.”

Today’s New Yorkers are more likely to be rising up against high rents. Last year, the Kushner Companies, the real estate group run until recently by Mr Trump’s son-in-law, Jared Kushner, was sued by tenants in Brooklyn. They accused the company of harassing them into leaving their rent-regulated apartments so it could convert them to unregulated — and more lucrative — condominiums.

The Kushners have denied wrongdoing. “Kushner Companies operates quality properties with the highest level of professionalism. Any accusations involving tenant harassment are false,” a spokesperson said.

Meanwhile, an extensive New York Times investigation found that the Trump Organization used inflated invoices for capital improvements at its properties as a justification to raise regulated rents.

“Things like that happen every day,” Mr Gianaris said, acknowledging that the prominence of Mr Trump and Mr Kushner had served to elevate the issue.

But developers such as Mr Anitheos are convinced that the new rules are a misguided attempt to solve a longstanding problem — and will eventually spawn new problems.

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His father, a carpenter, started the family business 50 years ago in the Bay Ridge section of Brooklyn. About half of their 150 apartments are governed by rent restrictions. Each year, Mr Anitheos estimated, two or three would become vacant — typically after 20 or 25 years of occupancy.

Because the buildings are so old, rehabilitations can run to $70,000 or more for each apartment. Yet under the new rules Mr Anitheos could only recoup $15,000 of capital improvements for a single apartment over 15 years. As a result, he argued, he was unlikely to do much more than apply paint in the future.

“It’s mind-boggling that they’re actually capping how much you can invest to improve your buildings,” Mr Anitheos despaired. “Who’s going to suffer? The tenants.”

Lmao this owns

[lawrenceseitz22]

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 191

Click on the video above to watch Episode 191 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

  Announcement

Adam: Hey everybody. Welcome to Hump Day Hangouts, episode 191, the question where I guarantee it, if you’re watching this, you can get your question answered, because right now there are almost no questions because of a little error that somebody made. It’s not important who, but let’s go and say hello to everyone real quick. Hopefully, you’re getting an announcement on YouTube or you’re getting a notification. You might be watching this later, in which case, just ignore all this stuff about people making mistakes. Chris, how you doing, man?

Chris: Good. Happy to have summer finally in Europe.

Adam: Oh, nice. It’s finally warming up there?

Chris: Yep.

Adam: Good deal, good deal. Hernan, how about you? Is it nice and cold down there?

Hernan: Yeah. Over here, it’s freezing, man. I’m freezing my ass and overdressed, whatever, but I’m super excited to be here anyway, so that doesn’t stop us.

Adam: Marco, you’re not freezing your ass off, are you?

Marco: Never. Guys, for some reason, we’re not transmitting this Hangout into the Google Plus page. It’s still 190.

Bradley: That’s my fault. Standby.

Adam: Got you. Well, we won’t ask Bradley how he’s doing, because I don’t want to divide up his attention, but we do have a few announcements. Real quick, I wanted to say we’re going to put the link on the page and you’ll be able to find it in the description if you’re watching this later on YouTube, but our live event is a go, The Semantic Mastery Live.

October, the weekend of October 20th, 21st, we’ve already announced one of the special guest speakers. In addition to seeing all of our lovely faces at some point during the event, also Jeffrey Smith of SEO Boot Camp will be joining us and we’re going to have a couple more that we’re holding back.

We’re teasing it a little bit, but that is a go, so I’ll pop the link on here if you want to go and grab your ticket now. Ticket prices are definitely going to go up as time goes on. We want to help out the people who jump on this early and it is capped at a total of 25. Don’t put it off too long. It will be in the Washington DC area and we’re getting ready to lock down our event venue probably in the next week or two.

Bradley: Page is updated.

Adam: All right. As far as other announcements, you guys, we got a lot. I’m going to pass it off. Marco, is there anything we want to say specifically?

Marco: No. We’re moving forward, guys. The Google My Business auto-poster is ready. It has some awesome features. People have a long way to catch up. I know there’s some stuff being put out. It’s [inaudible 00:02:42]. You can get an RSS feed on anyone who’s in Syndication Academy or knows about us. You know how wicked RSS feeds can be, how they can help amplify your content, how they can help you with backlinks, but the most interesting thing we’re doing is we’re pulling in or we should have the ability in the next few days to pull in the RSS feed from the website so that all you would literally have to do is post from your website and you can amplify that content into post. If not, we do have the auto-poster, where you can go in and setup posts well ahead of time.

We also have YouTube views. That’s currently working. It’s working really well to push up videos, to get it ranked. Now, of course, once you start pushing videos, you should continue pushing videos to it to keep it ranked until it picks up its own steam. It’ll pick up steam and stay where it’s supposed to stay. It’ll stay ranked. The great thing about this is that since it’s real people, they’ll interact with your channel, so they’ll send all kinds of signals.

I keep telling people, the caveat in this is that you have to send them to a quality video. I always ask the question, “What’s a quality video?” Well, a quality video, if you look at your competition as a video that has a bunch of likes, it has a bunch of watch time, it has a bunch of subscribers, that’s a quality video. Look at what your competition is doing for that keyword and you mimic that, but do them one better. Better production, a better speaker, better audio quality, whatever it is that you need to do to grab the attention of your viewers.

There’s so many things coming. Video carpet bomb is coming. We were just talking about it. The done for you Google My Business services, that’s coming. The VA is almost trained. I’m working with her daily on this task. Cora reports are going to be available. What else do we have? Drive Stacks, guys. Drive Stacks, the Semantic Mastery way, with my original VA, the VA that I originally trained will be available through our marketplace. Market, it’s coming. Just stay tuned. Keep coming back and we’ll have news as everything develops, but we hope to have at least some of the products available by the end of the week. That’ll be on you to send the email to let people know, “Hey, it’s ready, so go get it.”

Adam: Awesome. Sorry about that. I was muted real quick. Also, I wanted to let everyone know, if you missed the webinar, we have a webinar replay. I’m not going to post the link here because if you’re on our email list, then you are very special and you’re going to get a link to check out the bundle, but there was a great webinar on Monday going into detail about how you can use some of the most powerful training that we have and really combine that.

We’re going to have some more information coming out about that. We’ll just post the link so you can go and grab that if you’re interested in taking advantage. It’s a special Fourth of July kind of holiday offer, and then we’ll have a little bit, like I said, of followup in the coming days. A lot of people are taking some time off, heading out to the beach, doing whatever. If you got some time you can squeak away from the family or make an excuse, you might want to go check out the replay over the next couple of days.

Bradley: I can tell having changed Hump Day Hangouts from Wednesday to Tuesday for this week, we’ve got a lot less viewers on it right now than we typically do, so it’s just timing. I’m glad that unfortunately, we didn’t have all the questions directed to the right place this time. That’s on our end, but we got a few questions. Do we have any other announcements, guys?

Adam: I’m good. How about you guys?

Hernan: I just wanted to reiterate that go ahead and grab your tickets for the [inaudible 00:06:51] Live 2018 because it’s going to depend on that. It’s going to depend on that. I’m really looking forward to seeing you guys, so yeah, I just wanted to repeat that once again.

Adam: Okay, cool.

Bradley: That’s it. We can get into it, huh?

Adam: Yeah, let’s do it.

Bradley: Let’s do it. All right, well, we don’t have a lot of questions, so we’re hoping that some of you guys that are here have some questions and you post them on the page. Again, that was our fault, but it is what it is, so we’re going to run with what we got. I know Adam posted a couple questions that he yanked from one of the Facebook groups, so we’ll start with those. I’ll grab the screen.

Is It Possible To Spread Authority To Multiple Root Domains From One Authority Domain Via Subdomain Redirects?

All right, so from the Facebook group. “Looking for insights on an idea. I wanted to test this, but asking is more efficient. Is the following possible? I have site.com and site.com has authority.” IDA, DR, okay. “I have a sub-domain on site.com, subdomain1.site.com. Sub-domain carries authority from site, correct?” Carry domain authority, but not necessarily page authority, but you’re right.

“Can I create a redirect from subdomain1.site.com to secondsite.com while site.com stays live and then secondsite.com gets authority from subdomain1.site.com?” Questions like this are hard to read. “Both secondsite.com and site have authority. In other words, is it possible to spread authority to multiple domains from one authority domain via sub-domain redirects?” Yes. “I’m doubting this works, but also read some things that indicate it might work.”

It does work. It does absolutely work. There’s a little bit of a loss. That’s called domain authority manipulation, guys. That’s like 2012 stuff. That’s the stuff that we did that worked really freaking well in like 2012, ‘13 timeframe. There’s still a little bit of benefit to pushing domain authority, guys, but honestly, you can set that up. It will work. There’s a little bit of a loss between redirects when pushing domain authority. It will absolutely increase your domain authority from your sub-domain that you direct to another root domain.

My point is, I’m not sure what your end goal is. Why do you want to push this domain authority to that other domain? Domain authority manipulation as a ranking factor is almost obsolete. I guess there might be some benefit to it, but you have to have really high DA numbers for that to really have an effect. It’s much more about relevancy than it is about domain metrics, which are proprietary metrics, right? Marco, I’ll let you comment on that a little bit, but again, look, if you want to do it, yes, it will help to boost domain authority from the second site.

There is a little bit of a loss, so what I’m saying is if you’ve got a 42 domain authority on your root domain and you try to push that over to a second site via sub-domain or any way you want to do it, it really doesn’t matter, but via a sub-domain redirect, you’ll likely fall somewhere in the 30s, the mid 30s with domain authority. It’s not going to happen overnight. When I used to do a lot of domain authority manipulation, we used to do a lot of it. The maws numbers would refresh, I can’t remember, I think it was every other month, every two months.

Marco: Every 90 days.

Bradley: Every 90 days. Okay. If we would do a redirect, like for example, we called it link laundering, and we’d do double 301 redirects from spam domains. We would go find expired domains that were on the closeout because they went through auction and they were really shitty, spammy domains. A lot of the times, they’re Chinese domains that would have hundreds, sometimes thousands or even tens of thousands of sub-domains. The dropped domain would have tens of thousands, sometimes, anywhere between hundreds to tens of thousands of sub-domains.

This is what we used to do and it worked really well. We would go buy a domain, buy one of those domains, and then we would set up a redirect script, a catch all or wild card redirect via HT access. We’d point the domain to a host, a C panel, and then we would set up an HT access file that would do a wild card sub-domain redirect to whatever we wanted to, and we would push domain authority.

We would do what’s called a double 301 redirect, so we would redirect it through one domain first and then push it over to our final target URL. I’d get domains that had 55, 60 domain authority mostly because of all the accumulated domain authority from all the sub-domains, right? We’d do the redirect and then push it over to a brand new domain and I could get my domain authority to jump from one, which is a brand new registered domain, to mid-40s usually within one maws cycle refresh, but sometimes it would take two. It would take anywhere between 90 days, so three months, to six months, to see that kind of a push. Again, I’ve found over the years that using that is purely like a ranking method, which used to work phenomenally. It really is ineffective at this point.

The only thing I would suggest is like I said, or what I would add to this, is that if you have really high domain authority and you can push some of that to another domain, it will help it to respond better to other off page signals, but that’s about it. Again, it’s not something that I even bother doing anymore. I don’t even look at domain authority and page authority numbers anymore, honestly. If you want to do it, it will work. Marco, what are your comments on this?

Marco: I would say he’s better off concentrating on relevance. If they’re relevant, then you can throw DA and domain authority and page authority out the window and push relevance. You could even throw a Drive Stack. Wherever you’re directing, you could put a Drive Stack as buffer and redirect to the Drive Stack and the Drive Stack will then push the power over to the new site with even more relevance. In the Drive Stack, you could push just tons of relevance in there whether you want keyword relevance, what do you call it, keyword plus URL, brand plus keyword relevance. What you really want is that brand plus keyword relevance.

Bradley: Right.

Marco: What you want to become is you want to become the keyword for whatever that niche is, so when people start thinking about those keywords, they don’t necessarily think about the keywords, but they think about your brand. This is where I tell people, Coca-Cola, Xerox, Band-Aid, Scotch Tape, all of these people have done fabulous branding where they become the brand for those keywords.

I know it’s not simple to do and we don’t have the deep pockets, but a way to start doing that is by relevance. How we do it, how we take advantage of it is by going into a Drive Stack and creating all of that keyword relevance which relates to the brand, and then we push maybe [inaudible 00:14:11] which will flow into the website, or maybe we’ll go direct to the website. We’ll go to the Google My Business thing.

There are so many ways to take advantage of this, but you’re pushing relevance. Think metrics. DA is a third party metric. Trust flow and citation flow, third party metrics. We don’t bother with that. What we look for is relevance and as long as the on page is tight on both websites, they will both benefit.

I could go even further, but then I’d be getting stuff that’s only in RYS Academy Reloaded. I could start talking all kind of things about embeds and the nasty stuff that you can do with embeds, but again, as I always say, we’d be doing the people that pay for the information a disservice by giving it away for free.

Hernan: If I may add real quick, that was one of the main reasons, the spam, when we just throw spam on the domain, we’ll rank. We will get higher domain authority, or we would do the sub-domain manipulation and whatnot, and that was one of the reasons why we stopped paying attention that much to domain authority and page authority, because they were so easy to manipulate.

That’s why we migrated to [inaudible 00:15:28] initially, and then we had to develop, as Marco was saying, relevancy and trust and authority as our own metics, our own way of doing things, because it was so easy. Again, you would have these Chinese domains with, I don’t know, 60 domain authority, and they were all spam. That’s one of the reasons, one of the many reasons that we stopped going through those domains.

Also, because maws will start delaying the updates and whatnot, and at some point it became a lot like waiting the page rank update, the public page rank update from Google that would go out every month or so. It became like that, so we stopped paying attention to that altogether and we started focusing a lot more on rankings and actual results.

Bradley: Again, yeah, it’ll work, and what I would recommend if you were trying to push it a second site anyway, guys, remember, if you push domain authority to a sub-domain, it will benefit the entire domain. Remember, domain authority, it’s a site-wide or domain-wide, including all sub-domains, including all inner pages and posts, all of them will benefit from that, will receive the same domain authority.

Instead of pushing from a redirect to a secondsite.com, you could push to a non-indexed sub-domain on that secondsite.com, all right? You do that so that you can set up a sub-domain. You don’t even need to really put a piece of content up on it, but you could. You could set an HTML file to say no index or whatever, and then just point all of it to that specific sub-domain because it will benefit the root without people really being able to see what you’re doing.

Again, I really just think that’s a waste of time unless you’ve got some massive amount of authority on your first site that you’re trying to push, in case it would help a little bit, but you’d have to be really, really high domain authority numbers for that to make much difference now in my opinion based on how the algorithm works now.

Do You Pay For Articles Or Use A Plugin To Pull In Content?

All right, Adam, the next one that he posted was, “Do you guys pay for articles or use a plugin to pull in content? Looking for an alternative for test site than buying articles.” Yeah, content curation. We have a training course specifically all about that. It’s what I’ve been using. I had to figure out a way to develop content for my clients that was cost-effective and efficient without having to be subject matter experts, so I developed a process years ago that I’ve been using ever since 2012.

We’ve got it as a product right now called Content Kingpin, but that’s the same exact content production process that I used for my own agency and countless amount of our members and students have also implemented that into their business for their primary content methods. We just get across the board good results from even our members that have implemented it, as well, or adopted that process, because it works.

It’s basically hands-free content marketing. You could teach a VA to do it, and they don’t have to be subject matter experts. All they have to do is be able to identify and locate content, authority content or just good, relevant content about whatever topic they’re going to be blogging about and then organizing that content in a logical manner and injecting a small amount of their own commentary. That content is more efficient and way better than any sort of shitty content, farmed content that you could buy from the dime a dozen content farms that are out there, that is just spun, rehashed garbage.

Guys, that’s all the content farms do. They don’t write original content. Even if they do, they’re not subject matter experts. If they are, you’re going to pay a premium for it, but even then, a lot of times, guys, all they do is do mashups where they’ll go, scrape five or 10 articles or whatever about whatever topic it is that you requested the article for, and then they’ll put bits and pieces of each article, put them through a spinner, and sometimes they’ll manually edit the spin text or the output file to where it’s a little bit more readable, but a lot of those content farms, you’ll get a lot of errors and stuff that you can clearly see that a spinner was used and they didn’t take the time to manually edit it.

My point is you’re not really buying original content from content farms, anyway. You’re buying garbage. You’re much better off using curated content where you can reference and cite other people’s authority content that is highly relevant from subject matter experts and you’re giving them credit via the attribution link. You’re citing the source, which is required and ethical. It’s the ethical thing to do.

Now, you’ve got good content from subject matter experts that you’re quoting on your own site, giving them credit, and injecting your own commentary. Again, a VA can do that. That’s why we call it Content Kingpin Hands-Free Content Marketing, because it truly is. You can generate a stream or revenue just from selling content marketing services and managing it. It just requires a very, very small amount of management.

Again, that training, Content Kingpin, teaches exactly how to hire the VAs, what to look for, what type of output production you should expect, what to pay them, how to manage it, all of that, guys. All of that is covered in great detail in that course. I highly recommend anybody that needs content for their clients or their own assets, their own digital assets, check that out because it’s the exact same method we use, all right?

Do We Have To Worry About Stock Photo Copyright Issues When Posting To Social Media Like Twitter?

Jeff, what’s up, Jeff? He says, “Do we have to worry about stock photo copyright issues when posting to social media, like Twitter, the same way we do with our website?” I don’t know, Jeff. I wish I did. I wish I had definitive answer. Maybe somebody else on here knows. Anybody?

Hernan: I had some issues when it comes to posting on Facebook, so yeah, short answer is yeah, because I had to take down an ad that was performing super well just because I was lazy and I didn’t check the stock photos stuff. The actual owner of the photo contacted me and said, “Hey dude, you need to take off the ad,” and I lost the entire social proof and everything on the Facebook side of things.

Yeah, short answer is yes because you can get in trouble. It doesn’t really matter if you’re using it on Twitter, Google. Google, maybe you would have a bigger exposure because you’re being indexed, but on Twitter, people can still see it, right? I think it’s just a matter of photos are still an asset, so it’s like you saying a piece of a song or a piece of a movie, something like that, all of that is copyrighted. You need to have that in mind, no matter where you’re using it.

When you’re doing it on your website, you’re a bit more exposed because anyone can get access to that, while on Twitter it’s not the case, but just to avoid issues, I would say don’t do it. Plus, there are so many deals and having stock photos has become really, really cheap. If you go to [inaudible 00:22:51] for example, you can get deals, like, I don’t know, for 100 photos for 10 bucks or something like that. It’s not even worth the trouble of getting through it.

Bradley: Yeah. Yeah, and usually for my clients, what I have them do is I use StockFresh.com. That’s our primary stock photo site, and so I just have my clients go setup an account or I set it up for them in their name and then I send them the login details and then they go in and fund it by just purchasing credits. We usually purchase 100 credits at a time. I think it’s $79 or something like that at Stock Fresh. It’s not bad. It’s decent.

Every couple of months or so, my curators, my VAs who are doing all of the content marketing for my clients will contact me and say, “Hey, we need this account refilled,” and I’ll just contact the client and say, “Hey, I need you to add another $100, refill the account with credits.” That’s it. That’s how it works, and that’s just to be safe.

That’s because I’ve been hit with extortion letters from Getty Images and their various subsidiaries and I’ve had to pay fines, copyright fines, settlement fees, basically for not having each client having their own licenses. In other words, even if I had my own account for my marketing agency with stock photos, if I published those stock photos on clients’ websites, the client needs to have a license for that photo. Even though I did it on their behalf, I was the license holder, not the client.

I’ve had to pay settlement fees for copyright infringement issues for client sites that they received the extortion letter, but I paid it on their behalf because it was my fault for not having them setup properly. That’s why I talk about that, again, in the Content Kingpin training that I was just talking about, I go into great detail about all of that because it’s very, very important. I would follow Hernan’s advice about social media and really try to have proper licensing for photos that you’re using.

Hernan: Yeah. Yeah, I would do that, too, and for example, there’s some websites that they’re explicitly royalty-free photos like Flickr, for example. You can search for royalty-free photos, then I think Unsplash.com, Unsplash.com. There’s another called Pixabay.com. Those are all royalty-free photos, but you’re limited to what you can find over there.

Sometimes for ads it will work, but if I’m looking for a specific way or specific photo that will convey a specific message that I want to send, then it wouldn’t work, so I’ll need to go out and actually purchase the picture. It’s specifically important with social media. Twitter has become super, super visual. If you go through the Twitter app on mobile, it’s super visual, so photos play a big role.

Would SEO Content Be Okay Or Should You Use The Research Quality Content For An Affiliate Money Site?

Bradley: Okay, Dominick’s up. What’s up, Dominick? He says, “I need some good content for an affiliate money site. I’ve tried Natasha Nixon, but it’s a little pricey. Would SEO content be okay or should I use the research quality content?”

No, if it’s for a money site, I would recommend that you do authority content because the SEO content is exactly what I just mentioned about a content farm. That’s what it is. It’s spun shit. It’s garbage. I can tell you that. That’s to be used for link building and stuff like that. It’s not money site content. I could tell you that even the authority content that you purchase sometimes isn’t going to be very good.

For the most part, I’ve had good experiences with Natasha Nixon for authority content, but the last article I got was complete garbage. It was for Mario’s Cab Service for the GMB Pro case study, and it was complete garbage. I ordered a 1500 word authority content article, paid like $120 for it, and it was complete garbage. I had to go through and manually edit. If I had time, I would’ve requested a rewrite, but I didn’t because I wanted to get it up, so I just edited about 500 or 600 words of it myself and then used that as the actual GMB website article.

Again, guys, remember, your best bet, Dominick, if you need really good authority type content or money site content on a regular basis would be to hire your own writer from Upwork or something. That is a much better way than going to the content producers. Honestly, you’re better off developing a one on one relationship with an individual writer.

Here’s the thing. Well, most of my writers are now curators, but I still can rely on them for article writing at times, but most of the stuff we do is like I said, curating for blog posts and such. The idea is once you’ve developed a relationship with a particular writer, you get to know their voice, so to speak and how they write, and you can help to mold or shape how you want them to write for particular clients, for example. That’s the benefit of doing it.

One of the other benefits of having a relationship with an individual writer is that a lot of times, you get better treatment. You don’t have to wait in queue for a week to get a piece of content back, that kind of stuff. You can have direct message. I use Upwork a lot. There’s desktop notifications and all that kind of stuff, so I recommend doing that.

If you’re going to buy it from a content farm, Natasha Nixon being one of them, then authority content is your better bet. It is a bit more expensive, but again, for money sites, I don’t recommend putting up any kind of SEO articles because they’re literally trash. It’s junk. You yourself will spend more time editing them and making them readable than it’s worth. If that’s the case, why not just write it yourself? Anybody want to comment on that?

Hernan: Yeah. Real quick, I totally agree with what you’re saying, Bradley, in terms of having someone that you can always refer to, even further if you’re offering this on a regular basis. I think that there’s some types of professionals, if you would, or some types of work that you always need stuff done, for example, graphic design, that you would be better off just hiring somebody to do graphic design.

For example, on our end, we hire a graphic designer. He would take over the entire graphic design side of things. He would do thumbnails for YouTube. He would do this and he would do that. He already knows how we work and what types of things we want and if we need a logo, we ask him for it, and if we need banners, sometimes he would do it.

I think that’s part of the team that you want to start putting together. That’s part of the team because you’re providing service and if you’re providing content creation services for your clients, that’s something that you really want to have in mind. For example, if you’re doing, I don’t know, video services, right, you’re doing YouTube services, maybe you need a video editor or maybe you need the tools to actually provide the client with a good service. That will position yourself as a much more valuable asset because you have the tools.

It’s not like you’re getting out there and grabbing the content, the articles, the logos from what everyone else is doing. You become a much more valuable asset because you’re developing your own team. I think that having that long-term relationship and having that long-term view when it comes to the collaborators that work with you, people that help you, helps a lot, helps you save time, money, and helps you position yourself better.

Bradley: Yeah, and the last thing about that I want to mention is I said earlier about you get to know a writer’s voice, and that’s good because especially if you’re providing content for your clients, then you already know what the quality is going to be. When you buy content from places like content farms or a Natasha Nixon, even when you’re buying the authority content which costs more money, you don’t know which writer’s going to get it, so you don’t know what the quality’s going to be like.

The tone of the writing can be different from article to article, can be vastly different. If you’re providing content for webpages, not posts, but pages for client sites, you want consistency in tone because you don’t want one page to have a tone that’s vastly different than another page, because it would be off putting to a visitor. Again, you get to know how the writer writes. You get to come to expect a certain level of quality, a certain tone, a certain voice to speak. That kind of stuff makes you more confident in being able to sell content marketing, right? Good question there, Dom. A great question, actually.

Vincent, doesn’t look much of a question. Let’s see if there’s a comment somewhere. No. Okay, so, well, congratulations. I don’t know what this means.

Adam: Oh, you’ll see it in a minute. He posted after that.

Does Adding A PR Link Helps In Generating Review Snippets Of A GMB Review Page?

Bradley: Okay, cool, cool. Let’s see. “Hey guys. Do you know if adding a PR link to our GMB review page will cause our GMB listing to show a review snippet as shown below?”

No. Adding a PR link to your review page, no. This is a maps thing. You have to have I think five, at least it used to be, you had to have a minimum of five ratings for the stars to show. I think that’s still the case. This is a maps listing that you show here in the picture, so that’s not something that we can manipulate by adding code because we can’t add code to the maps profile.

You can on a website. You can have structured data for review schema, but we can’t do that in the maps profile. The maps profile will show review stars once you have a total of five reviews. Whatever the star ratings are is irrelevant. Your ratings stars will show up once you have a total of five reviews. Does that make sense? That’s it. It’s not something that you can force or trigger by linking to it or adding code because you can’t edit the code of the GMB or maps profile like you could on a website, right? You just need to get five reviews.

Who Do You Recommend For Google Phone Verified Accounts?

Okay, Jim’s up. He says, “Hey, SM team. I’m glad you were able to hang out during the holiday week.” Yeah, us, too. We’ve only missed one in 191 episodes and it was a scheduled miss. “I know you’ve spoken about Google phone verified accounts in the past a lot, but I was wondering who you’d recommend of late. Also, is it worth paying $3 per account for aged accounts instead of 35 cent per newer account? Have you had better ratio on sites sticking with the older accounts?”

I buy aged accounts for very particular projects. Let’s put it this way. I’ve bought some aged accounts. I haven’t tested, I haven’t setup an actual test to test a brand new account versus an aged account anytime in the last three or four years, so I don’t know if having an aged account really makes a difference or not. I can’t tell definitively.

People seem to think it does make a difference. There’s probably some evidence out there to support that. I would just assume that that may be the case. For very particular accounts or projects, campaigns, whatever, I will sometimes buy the aged accounts and I’ll pay as much as $50 per account depending on how old it is. I’ve bought some 12 year old created in 2006 Google accounts and I’ve paid as much as $50 per account for those, and then I still had one of them terminated rather quickly, which pissed me off.

I can’t tell you, Jim, whether it’s really worth it or not. Maybe some other people have some data to prove one way or the other. I don’t. Usually, guys, we try to test everything to give you a definitive answer and this is something I have not tested. Adam, or excuse me, Hernan and or Marco, have either of you have any data to back up one way or the other?

Hernan: No, not on my end, honestly.

Marco: No, I don’t think it makes a difference.

Bradley: Okay. Yeah, I didn’t think so. Honestly, I know people say it does. Jim, I would say proceed at your own risk, whichever way you want, but this is the guy that I’m recommending right now for my aged accounts. [inaudible 00:35:52] is his name. At least that’s what I think it is, BulkPVA.com. I still use him. He’s really responsive on Skype if you connect with him on Skype, and if you go to contact, I think his Skype username is right there. Yeah, it is, BulkPVA.com. You can email him, all that. Just tell him I sent you. He knows because I’ve referred a lot of people to him.

He usually takes very good care of us, as well as anytime accounts get terminated and stuff, if they’re new, obviously if you have accounts terminated two weeks after he delivers them to you, that’s your fault, but if they’re within three days, within 72 hours or something like that, see, look, it takes 24 to 72 hours to deliver each order. Let’s see. After delivery of accounts, if the account is banned within 48 hours, replacements will be given to you.

What I do is whenever we order a new batch, and a lot of these, I buy the double phone verified YouTube accounts, and we do that because we do a lot of video spam for clients and all kinds of stuff, and I’ve got a VA that runs a video spam tool, Ab’s Video Carpet Blitz tool. We have to have dozens, if not 100 plus YouTube accounts at all times. Obviously, because we’re doing a shit ton of spam, a lot of accounts get terminated from overuse, and so I buy accounts from this guy all the time.

What I do is my VA will go in and immediately open up Browseo and just start adding profiles and logging in to bind it to his IP, but they each have their own browsing session because they’re all separated or segregated via Browseo, which you can do that with Ghost Browser, I think is another one. It doesn’t have to be Browseo, guys. It doesn’t matter. All I’m saying is the best way to get these accounts to stick is to bind them to your IP, but make sure they have their own unique browsing session in history.

Start allowing cookies to accrue and search history and allow Google and the websites that that profile visits start to build a customer profile, like an avatar or whatever, for that particular profile. In other words, you want it to look real, and so one of the things that I’ve found is these bulk accounts, when you buy them, if you do a hard reset on your browser to clear all cache and cookies and then log into four, five, six accounts from the same IP all from a 100% virgin browsing session each time you do it, that’s going to look spammy and those accounts tend to get terminated.

If you log into each of them, even from the same IP, as long as they have their own unique browsing sessions that maintain, they stay, in other words they don’t get wiped clean and then use that same IP to log into another profile, with Browseo or Ghost Browser or any number of those apps that do that that will keep browsing sessions per profile, that’s a much better way to do it. That tends not to trigger the red flags that do from using 100% clean browsing sessions each time. Hopefully that makes sense. This is the guy I still recommend. Just tell him I sent you only because he tends to take care of the people that we send to him. You get put the top of his priority list, all right? That was another good question.

Would You Recommend Making The Least Number Of Location Pages For Each Facebook Accounts?

Oh, cool, we’re almost out of time, almost out of questions. Marco says from YouTube, [inaudible 00:39:23], “For multiple location websites, I know normally you guys recommend having one ring of social media that is going to syndicate posts, but in Facebook, you can have multiple location pages linked to one account. Would you recommend making at least the Facebook accounts for every location at least?”

Yeah, you can. Honestly, I would, because multiple location businesses should each have their own Facebook page. Each location should have its own Facebook page, so yeah, absolutely. What I was talking about was a branded Tumblr, a branded Blogger, a branded WordPress, and all the other web twos and stuff that we syndicate and we use as part of the syndication networks. You really only need one branded network that you can publish content to from the root domain, from the blog that’s typically going to be on the root domain. Essentially you can silo the root domain to have categories for each one of the locations.

Let’s say you got six locations. I would set up a category for each location, and then what I would do is publish content, just publish posts from the blog on the root site, make sure it’s the correct category selected. When you’re targeting, let’s say location number one, you’re going to optimize the content and have the call to action link, the link that you’re going to be linking to that sub-domain site or location page, whatever, however you’ve got it configured, but that’s going to be selected and placed into that location category, which helps to optimize it. You can do that for each location from the root blog. You don’t need to have a separation syndication network for each location, but Facebook pages, you can have a separate location page and I would encourage that because that’s a powerful citation.

That’s the thing, guys. When it comes to any of the [inaudible 00:41:20]. I’m sorry. I’ll come back to that question, Vincent. I got sidetracked. The other thing about this is if you have a particular location that is not responding as well to the blog post, the syndication from the root domain, then you can always go in and setup a location specific syndication network where you would just use the same branding, but you would add a local modifier.

In other words, if it’s Joe’s Plumbing and there’s six locations and one of them happens to be, I don’t know, Fairfax, Virginia, then if he has a Joe’s Plumbing syndication network that he’s using to blog for all of the locations, but Fairfax, Virginia isn’t really responding as well to the blogs from the root domain, then you could put a Joe’s Plumbing Fairfax syndication network up and then syndicate content directly from that particular category on the root domain to just that network, or you could even transfer and put a separate blog on that location specific site, if that makes sense.

Guys, remember, categories in WordPress do have their own feeds. You can get a category feed, so you could essentially use the root domain for let’s say if you had six locations, you could literally have six location, so brand plus location modifier networks, and have six individual category RSS feeds each triggering their own geo-specific network. Does that make sense?

Again, you can get really complex with this stuff. I like to keep one branded syndication network to try to accomplish what I desire for all of the locations because that’s less work and it’s easier. I like easy. I like efficiency, but you can make it complicated or add additional geo networks specific to a location when needed, but lastly, like I mentioned, as far as the actual Facebook page, I would have a location page for each location, absolutely, because it’s a very powerful citation.

You could also create location pages on LinkedIn, Crunchbase, if you’re using Crunchbase, which you should because Crunchbase is a very powerful citation as part of the semantic database. What I would recommend with Crunchbase is setup an organization and then you setup sub-locations for each location, which you can link to individually. That becomes very, very powerful. That’s a good question, though.

Vincent said, “The line below reviews that has the blue icon, it’s a review snippet.” Yeah, but that’s something that Google pulls in automatically. That’s not something that you can force. This is a Google Maps listing, Vincent. You can’t manipulate this. Google decides what they’re going to list and show right here, not you. That’s not something that we have the option to edit right now or to change.

Those reviews that are pulled in, like the snippet from a review, that’s just what Google determines that they’re going to pull in and display to the searcher, the user, the Google user. That’s it. It’s not something that you can edit. You can’t force that. Google just does that, at least as far as I know, you can’t. If I’m wrong, I’m sure somebody will correct me. Okay, well, should we give it another minute and see if any other questions come in or should we just wrap up a little bit early?

Adam: I think we should give them a minute because I know there’s definitely a lag, but I want to talk a little bit more about the live event in October.

Bradley: Okay.

Adam: We narrowed it down. It’s going to be in Washington DC like we said, which honestly, I’m kind of pumped about because when we first thought of that, the first thing I thought about was heat and humidity, but I realized it’s going to be in the middle of October and it’s going to be freaking awesome there. You can speak to that. That’s a great time of year around there, isn’t it?

Bradley: Absolutely. It should be really nice. There’s a ton of stuff to do in Washington DC. Besides our event, we’re going to have a VIP event I believe, which we’re going to have to find something good to do. DC, it’s the nation’s capital, right? There’s a lot of stuff to do that.

Adam: Yeah. You’re within striking distance of a lot of stuff, so if you come join us, if you can take a couple days on either side, maybe go do something. If you’re traveling, there’s a lot of neat stuff in that area to do.

Bradley: Yeah. Yeah, there is. Okay, well, I don’t see any other questions coming in, guys. It’s Fourth of July holiday week. For those of you in the US, happy Fourth of July, and go get a cold beer.

Adam: Those of you in England, I’m not watching the game, but hopefully England’s doing well in the soccer match I guess it is right now. I’m going to check that out, and then yeah, I hope everyone has a great Fourth of July. I’m going to head out and enjoy that tomorrow.

Bradley: I’m still working tomorrow for a few hours in the morning. I’ve got to coach Crossfit for two hours in the morning, and then I’m going to work for a couple hours before I go heavily drink.

Marco: Well, England is still sweating.

Hernan: [inaudible 00:46:14] penalties. Very fun. Thank you guys.

Bradley: All right guys. See you later. Happy Fourth.

Marco: Bye everyone.

Chris: Bye.

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 191 posted first on your-t1-blog-url from Blogger https://ift.tt/2ueMKwE via IFTTT

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 191

Click on the video above to watch Episode 191 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 Announcement

Adam: Hey everybody. Welcome to Hump Day Hangouts, episode 191, the question where I guarantee it, if you’re watching this, you can get your question answered, because right now there are almost no questions because of a little error that somebody made. It’s not important who, but let’s go and say hello to everyone real quick. Hopefully, you’re getting an announcement on YouTube or you’re getting a notification. You might be watching this later, in which case, just ignore all this stuff about people making mistakes. Chris, how you doing, man?

Chris: Good. Happy to have summer finally in Europe.

Adam: Oh, nice. It’s finally warming up there?

Chris: Yep.

Adam: Good deal, good deal. Hernan, how about you? Is it nice and cold down there?

Hernan: Yeah. Over here, it’s freezing, man. I’m freezing my ass and overdressed, whatever, but I’m super excited to be here anyway, so that doesn’t stop us.

Adam: Marco, you’re not freezing your ass off, are you?

Marco: Never. Guys, for some reason, we’re not transmitting this Hangout into the Google Plus page. It’s still 190.

Bradley: That’s my fault. Standby.

Adam: Got you. Well, we won’t ask Bradley how he’s doing, because I don’t want to divide up his attention, but we do have a few announcements. Real quick, I wanted to say we’re going to put the link on the page and you’ll be able to find it in the description if you’re watching this later on YouTube, but our live event is a go, The Semantic Mastery Live.

October, the weekend of October 20th, 21st, we’ve already announced one of the special guest speakers. In addition to seeing all of our lovely faces at some point during the event, also Jeffrey Smith of SEO Boot Camp will be joining us and we’re going to have a couple more that we’re holding back.

We’re teasing it a little bit, but that is a go, so I’ll pop the link on here if you want to go and grab your ticket now. Ticket prices are definitely going to go up as time goes on. We want to help out the people who jump on this early and it is capped at a total of 25. Don’t put it off too long. It will be in the Washington DC area and we’re getting ready to lock down our event venue probably in the next week or two.

Bradley: Page is updated.

Adam: All right. As far as other announcements, you guys, we got a lot. I’m going to pass it off. Marco, is there anything we want to say specifically?

Marco: No. We’re moving forward, guys. The Google My Business auto-poster is ready. It has some awesome features. People have a long way to catch up. I know there’s some stuff being put out. It’s [inaudible 00:02:42]. You can get an RSS feed on anyone who’s in Syndication Academy or knows about us. You know how wicked RSS feeds can be, how they can help amplify your content, how they can help you with backlinks, but the most interesting thing we’re doing is we’re pulling in or we should have the ability in the next few days to pull in the RSS feed from the website so that all you would literally have to do is post from your website and you can amplify that content into post. If not, we do have the auto-poster, where you can go in and setup posts well ahead of time.

We also have YouTube views. That’s currently working. It’s working really well to push up videos, to get it ranked. Now, of course, once you start pushing videos, you should continue pushing videos to it to keep it ranked until it picks up its own steam. It’ll pick up steam and stay where it’s supposed to stay. It’ll stay ranked. The great thing about this is that since it’s real people, they’ll interact with your channel, so they’ll send all kinds of signals.

I keep telling people, the caveat in this is that you have to send them to a quality video. I always ask the question, “What’s a quality video?” Well, a quality video, if you look at your competition as a video that has a bunch of likes, it has a bunch of watch time, it has a bunch of subscribers, that’s a quality video. Look at what your competition is doing for that keyword and you mimic that, but do them one better. Better production, a better speaker, better audio quality, whatever it is that you need to do to grab the attention of your viewers.

There’s so many things coming. Video carpet bomb is coming. We were just talking about it. The done for you Google My Business services, that’s coming. The VA is almost trained. I’m working with her daily on this task. Cora reports are going to be available. What else do we have? Drive Stacks, guys. Drive Stacks, the Semantic Mastery way, with my original VA, the VA that I originally trained will be available through our marketplace. Market, it’s coming. Just stay tuned. Keep coming back and we’ll have news as everything develops, but we hope to have at least some of the products available by the end of the week. That’ll be on you to send the email to let people know, “Hey, it’s ready, so go get it.”

Adam: Awesome. Sorry about that. I was muted real quick. Also, I wanted to let everyone know, if you missed the webinar, we have a webinar replay. I’m not going to post the link here because if you’re on our email list, then you are very special and you’re going to get a link to check out the bundle, but there was a great webinar on Monday going into detail about how you can use some of the most powerful training that we have and really combine that.

We’re going to have some more information coming out about that. We’ll just post the link so you can go and grab that if you’re interested in taking advantage. It’s a special Fourth of July kind of holiday offer, and then we’ll have a little bit, like I said, of followup in the coming days. A lot of people are taking some time off, heading out to the beach, doing whatever. If you got some time you can squeak away from the family or make an excuse, you might want to go check out the replay over the next couple of days.

Bradley: I can tell having changed Hump Day Hangouts from Wednesday to Tuesday for this week, we’ve got a lot less viewers on it right now than we typically do, so it’s just timing. I’m glad that unfortunately, we didn’t have all the questions directed to the right place this time. That’s on our end, but we got a few questions. Do we have any other announcements, guys?

Adam: I’m good. How about you guys?

Hernan: I just wanted to reiterate that go ahead and grab your tickets for the [inaudible 00:06:51] Live 2018 because it’s going to depend on that. It’s going to depend on that. I’m really looking forward to seeing you guys, so yeah, I just wanted to repeat that once again.

Adam: Okay, cool.

Bradley: That’s it. We can get into it, huh?

Adam: Yeah, let’s do it.

Bradley: Let’s do it. All right, well, we don’t have a lot of questions, so we’re hoping that some of you guys that are here have some questions and you post them on the page. Again, that was our fault, but it is what it is, so we’re going to run with what we got. I know Adam posted a couple questions that he yanked from one of the Facebook groups, so we’ll start with those. I’ll grab the screen.

Is It Possible To Spread Authority To Multiple Root Domains From One Authority Domain Via Subdomain Redirects?

All right, so from the Facebook group. “Looking for insights on an idea. I wanted to test this, but asking is more efficient. Is the following possible? I have site.com and site.com has authority.” IDA, DR, okay. “I have a sub-domain on site.com, subdomain1.site.com. Sub-domain carries authority from site, correct?” Carry domain authority, but not necessarily page authority, but you’re right.

“Can I create a redirect from subdomain1.site.com to secondsite.com while site.com stays live and then secondsite.com gets authority from subdomain1.site.com?” Questions like this are hard to read. “Both secondsite.com and site have authority. In other words, is it possible to spread authority to multiple domains from one authority domain via sub-domain redirects?” Yes. “I’m doubting this works, but also read some things that indicate it might work.”

It does work. It does absolutely work. There’s a little bit of a loss. That’s called domain authority manipulation, guys. That’s like 2012 stuff. That’s the stuff that we did that worked really freaking well in like 2012, ‘13 timeframe. There’s still a little bit of benefit to pushing domain authority, guys, but honestly, you can set that up. It will work. There’s a little bit of a loss between redirects when pushing domain authority. It will absolutely increase your domain authority from your sub-domain that you direct to another root domain.

My point is, I’m not sure what your end goal is. Why do you want to push this domain authority to that other domain? Domain authority manipulation as a ranking factor is almost obsolete. I guess there might be some benefit to it, but you have to have really high DA numbers for that to really have an effect. It’s much more about relevancy than it is about domain metrics, which are proprietary metrics, right? Marco, I’ll let you comment on that a little bit, but again, look, if you want to do it, yes, it will help to boost domain authority from the second site.

There is a little bit of a loss, so what I’m saying is if you’ve got a 42 domain authority on your root domain and you try to push that over to a second site via sub-domain or any way you want to do it, it really doesn’t matter, but via a sub-domain redirect, you’ll likely fall somewhere in the 30s, the mid 30s with domain authority. It’s not going to happen overnight. When I used to do a lot of domain authority manipulation, we used to do a lot of it. The maws numbers would refresh, I can’t remember, I think it was every other month, every two months.

Marco: Every 90 days.

Bradley: Every 90 days. Okay. If we would do a redirect, like for example, we called it link laundering, and we’d do double 301 redirects from spam domains. We would go find expired domains that were on the closeout because they went through auction and they were really shitty, spammy domains. A lot of the times, they’re Chinese domains that would have hundreds, sometimes thousands or even tens of thousands of sub-domains. The dropped domain would have tens of thousands, sometimes, anywhere between hundreds to tens of thousands of sub-domains.

This is what we used to do and it worked really well. We would go buy a domain, buy one of those domains, and then we would set up a redirect script, a catch all or wild card redirect via HT access. We’d point the domain to a host, a C panel, and then we would set up an HT access file that would do a wild card sub-domain redirect to whatever we wanted to, and we would push domain authority.

We would do what’s called a double 301 redirect, so we would redirect it through one domain first and then push it over to our final target URL. I’d get domains that had 55, 60 domain authority mostly because of all the accumulated domain authority from all the sub-domains, right? We’d do the redirect and then push it over to a brand new domain and I could get my domain authority to jump from one, which is a brand new registered domain, to mid-40s usually within one maws cycle refresh, but sometimes it would take two. It would take anywhere between 90 days, so three months, to six months, to see that kind of a push. Again, I’ve found over the years that using that is purely like a ranking method, which used to work phenomenally. It really is ineffective at this point.

The only thing I would suggest is like I said, or what I would add to this, is that if you have really high domain authority and you can push some of that to another domain, it will help it to respond better to other off page signals, but that’s about it. Again, it’s not something that I even bother doing anymore. I don’t even look at domain authority and page authority numbers anymore, honestly. If you want to do it, it will work. Marco, what are your comments on this?

Marco: I would say he’s better off concentrating on relevance. If they’re relevant, then you can throw DA and domain authority and page authority out the window and push relevance. You could even throw a Drive Stack. Wherever you’re directing, you could put a Drive Stack as buffer and redirect to the Drive Stack and the Drive Stack will then push the power over to the new site with even more relevance. In the Drive Stack, you could push just tons of relevance in there whether you want keyword relevance, what do you call it, keyword plus URL, brand plus keyword relevance. What you really want is that brand plus keyword relevance.

Bradley: Right.

Marco: What you want to become is you want to become the keyword for whatever that niche is, so when people start thinking about those keywords, they don’t necessarily think about the keywords, but they think about your brand. This is where I tell people, Coca-Cola, Xerox, Band-Aid, Scotch Tape, all of these people have done fabulous branding where they become the brand for those keywords.

I know it’s not simple to do and we don’t have the deep pockets, but a way to start doing that is by relevance. How we do it, how we take advantage of it is by going into a Drive Stack and creating all of that keyword relevance which relates to the brand, and then we push maybe [inaudible 00:14:11] which will flow into the website, or maybe we’ll go direct to the website. We’ll go to the Google My Business thing.

There are so many ways to take advantage of this, but you’re pushing relevance. Think metrics. DA is a third party metric. Trust flow and citation flow, third party metrics. We don’t bother with that. What we look for is relevance and as long as the on page is tight on both websites, they will both benefit.

I could go even further, but then I’d be getting stuff that’s only in RYS Academy Reloaded. I could start talking all kind of things about embeds and the nasty stuff that you can do with embeds, but again, as I always say, we’d be doing the people that pay for the information a disservice by giving it away for free.

Hernan: If I may add real quick, that was one of the main reasons, the spam, when we just throw spam on the domain, we’ll rank. We will get higher domain authority, or we would do the sub-domain manipulation and whatnot, and that was one of the reasons why we stopped paying attention that much to domain authority and page authority, because they were so easy to manipulate.

That’s why we migrated to [inaudible 00:15:28] initially, and then we had to develop, as Marco was saying, relevancy and trust and authority as our own metics, our own way of doing things, because it was so easy. Again, you would have these Chinese domains with, I don’t know, 60 domain authority, and they were all spam. That’s one of the reasons, one of the many reasons that we stopped going through those domains.

Also, because maws will start delaying the updates and whatnot, and at some point it became a lot like waiting the page rank update, the public page rank update from Google that would go out every month or so. It became like that, so we stopped paying attention to that altogether and we started focusing a lot more on rankings and actual results.

Bradley: Again, yeah, it’ll work, and what I would recommend if you were trying to push it a second site anyway, guys, remember, if you push domain authority to a sub-domain, it will benefit the entire domain. Remember, domain authority, it’s a site-wide or domain-wide, including all sub-domains, including all inner pages and posts, all of them will benefit from that, will receive the same domain authority.

Instead of pushing from a redirect to a secondsite.com, you could push to a non-indexed sub-domain on that secondsite.com, all right? You do that so that you can set up a sub-domain. You don’t even need to really put a piece of content up on it, but you could. You could set an HTML file to say no index or whatever, and then just point all of it to that specific sub-domain because it will benefit the root without people really being able to see what you’re doing.

Again, I really just think that’s a waste of time unless you’ve got some massive amount of authority on your first site that you’re trying to push, in case it would help a little bit, but you’d have to be really, really high domain authority numbers for that to make much difference now in my opinion based on how the algorithm works now.

Do You Pay For Articles Or Use A Plugin To Pull In Content?

All right, Adam, the next one that he posted was, “Do you guys pay for articles or use a plugin to pull in content? Looking for an alternative for test site than buying articles.” Yeah, content curation. We have a training course specifically all about that. It’s what I’ve been using. I had to figure out a way to develop content for my clients that was cost-effective and efficient without having to be subject matter experts, so I developed a process years ago that I’ve been using ever since 2012.

We’ve got it as a product right now called Content Kingpin, but that’s the same exact content production process that I used for my own agency and countless amount of our members and students have also implemented that into their business for their primary content methods. We just get across the board good results from even our members that have implemented it, as well, or adopted that process, because it works.

It’s basically hands-free content marketing. You could teach a VA to do it, and they don’t have to be subject matter experts. All they have to do is be able to identify and locate content, authority content or just good, relevant content about whatever topic they’re going to be blogging about and then organizing that content in a logical manner and injecting a small amount of their own commentary. That content is more efficient and way better than any sort of shitty content, farmed content that you could buy from the dime a dozen content farms that are out there, that is just spun, rehashed garbage.

Guys, that’s all the content farms do. They don’t write original content. Even if they do, they’re not subject matter experts. If they are, you’re going to pay a premium for it, but even then, a lot of times, guys, all they do is do mashups where they’ll go, scrape five or 10 articles or whatever about whatever topic it is that you requested the article for, and then they’ll put bits and pieces of each article, put them through a spinner, and sometimes they’ll manually edit the spin text or the output file to where it’s a little bit more readable, but a lot of those content farms, you’ll get a lot of errors and stuff that you can clearly see that a spinner was used and they didn’t take the time to manually edit it.

My point is you’re not really buying original content from content farms, anyway. You’re buying garbage. You’re much better off using curated content where you can reference and cite other people’s authority content that is highly relevant from subject matter experts and you’re giving them credit via the attribution link. You’re citing the source, which is required and ethical. It’s the ethical thing to do.

Now, you’ve got good content from subject matter experts that you’re quoting on your own site, giving them credit, and injecting your own commentary. Again, a VA can do that. That’s why we call it Content Kingpin Hands-Free Content Marketing, because it truly is. You can generate a stream or revenue just from selling content marketing services and managing it. It just requires a very, very small amount of management.

Again, that training, Content Kingpin, teaches exactly how to hire the VAs, what to look for, what type of output production you should expect, what to pay them, how to manage it, all of that, guys. All of that is covered in great detail in that course. I highly recommend anybody that needs content for their clients or their own assets, their own digital assets, check that out because it’s the exact same method we use, all right?

Do We Have To Worry About Stock Photo Copyright Issues When Posting To Social Media Like Twitter?

Jeff, what’s up, Jeff? He says, “Do we have to worry about stock photo copyright issues when posting to social media, like Twitter, the same way we do with our website?” I don’t know, Jeff. I wish I did. I wish I had definitive answer. Maybe somebody else on here knows. Anybody?

Hernan: I had some issues when it comes to posting on Facebook, so yeah, short answer is yeah, because I had to take down an ad that was performing super well just because I was lazy and I didn’t check the stock photos stuff. The actual owner of the photo contacted me and said, “Hey dude, you need to take off the ad,” and I lost the entire social proof and everything on the Facebook side of things.

Yeah, short answer is yes because you can get in trouble. It doesn’t really matter if you’re using it on Twitter, Google. Google, maybe you would have a bigger exposure because you’re being indexed, but on Twitter, people can still see it, right? I think it’s just a matter of photos are still an asset, so it’s like you saying a piece of a song or a piece of a movie, something like that, all of that is copyrighted. You need to have that in mind, no matter where you’re using it.

When you’re doing it on your website, you’re a bit more exposed because anyone can get access to that, while on Twitter it’s not the case, but just to avoid issues, I would say don’t do it. Plus, there are so many deals and having stock photos has become really, really cheap. If you go to [inaudible 00:22:51] for example, you can get deals, like, I don’t know, for 100 photos for 10 bucks or something like that. It’s not even worth the trouble of getting through it.

Bradley: Yeah. Yeah, and usually for my clients, what I have them do is I use StockFresh.com. That’s our primary stock photo site, and so I just have my clients go setup an account or I set it up for them in their name and then I send them the login details and then they go in and fund it by just purchasing credits. We usually purchase 100 credits at a time. I think it’s $79 or something like that at Stock Fresh. It’s not bad. It’s decent.

Every couple of months or so, my curators, my VAs who are doing all of the content marketing for my clients will contact me and say, “Hey, we need this account refilled,” and I’ll just contact the client and say, “Hey, I need you to add another $100, refill the account with credits.” That’s it. That’s how it works, and that’s just to be safe.

That’s because I’ve been hit with extortion letters from Getty Images and their various subsidiaries and I’ve had to pay fines, copyright fines, settlement fees, basically for not having each client having their own licenses. In other words, even if I had my own account for my marketing agency with stock photos, if I published those stock photos on clients’ websites, the client needs to have a license for that photo. Even though I did it on their behalf, I was the license holder, not the client.

I’ve had to pay settlement fees for copyright infringement issues for client sites that they received the extortion letter, but I paid it on their behalf because it was my fault for not having them setup properly. That’s why I talk about that, again, in the Content Kingpin training that I was just talking about, I go into great detail about all of that because it’s very, very important. I would follow Hernan’s advice about social media and really try to have proper licensing for photos that you’re using.

Hernan: Yeah. Yeah, I would do that, too, and for example, there’s some websites that they’re explicitly royalty-free photos like Flickr, for example. You can search for royalty-free photos, then I think Unsplash.com, Unsplash.com. There’s another called Pixabay.com. Those are all royalty-free photos, but you’re limited to what you can find over there.

Sometimes for ads it will work, but if I’m looking for a specific way or specific photo that will convey a specific message that I want to send, then it wouldn’t work, so I’ll need to go out and actually purchase the picture. It’s specifically important with social media. Twitter has become super, super visual. If you go through the Twitter app on mobile, it’s super visual, so photos play a big role.

Would SEO Content Be Okay Or Should You Use The Research Quality Content For An Affiliate Money Site?

Bradley: Okay, Dominick’s up. What’s up, Dominick? He says, “I need some good content for an affiliate money site. I’ve tried Natasha Nixon, but it’s a little pricey. Would SEO content be okay or should I use the research quality content?”

No, if it’s for a money site, I would recommend that you do authority content because the SEO content is exactly what I just mentioned about a content farm. That’s what it is. It’s spun shit. It’s garbage. I can tell you that. That’s to be used for link building and stuff like that. It’s not money site content. I could tell you that even the authority content that you purchase sometimes isn’t going to be very good.

For the most part, I’ve had good experiences with Natasha Nixon for authority content, but the last article I got was complete garbage. It was for Mario’s Cab Service for the GMB Pro case study, and it was complete garbage. I ordered a 1500 word authority content article, paid like $120 for it, and it was complete garbage. I had to go through and manually edit. If I had time, I would’ve requested a rewrite, but I didn’t because I wanted to get it up, so I just edited about 500 or 600 words of it myself and then used that as the actual GMB website article.

Again, guys, remember, your best bet, Dominick, if you need really good authority type content or money site content on a regular basis would be to hire your own writer from Upwork or something. That is a much better way than going to the content producers. Honestly, you’re better off developing a one on one relationship with an individual writer.

Here’s the thing. Well, most of my writers are now curators, but I still can rely on them for article writing at times, but most of the stuff we do is like I said, curating for blog posts and such. The idea is once you’ve developed a relationship with a particular writer, you get to know their voice, so to speak and how they write, and you can help to mold or shape how you want them to write for particular clients, for example. That’s the benefit of doing it.

One of the other benefits of having a relationship with an individual writer is that a lot of times, you get better treatment. You don’t have to wait in queue for a week to get a piece of content back, that kind of stuff. You can have direct message. I use Upwork a lot. There’s desktop notifications and all that kind of stuff, so I recommend doing that.

If you’re going to buy it from a content farm, Natasha Nixon being one of them, then authority content is your better bet. It is a bit more expensive, but again, for money sites, I don’t recommend putting up any kind of SEO articles because they’re literally trash. It’s junk. You yourself will spend more time editing them and making them readable than it’s worth. If that’s the case, why not just write it yourself? Anybody want to comment on that?

Hernan: Yeah. Real quick, I totally agree with what you’re saying, Bradley, in terms of having someone that you can always refer to, even further if you’re offering this on a regular basis. I think that there’s some types of professionals, if you would, or some types of work that you always need stuff done, for example, graphic design, that you would be better off just hiring somebody to do graphic design.

For example, on our end, we hire a graphic designer. He would take over the entire graphic design side of things. He would do thumbnails for YouTube. He would do this and he would do that. He already knows how we work and what types of things we want and if we need a logo, we ask him for it, and if we need banners, sometimes he would do it.

I think that’s part of the team that you want to start putting together. That’s part of the team because you’re providing service and if you’re providing content creation services for your clients, that’s something that you really want to have in mind. For example, if you’re doing, I don’t know, video services, right, you’re doing YouTube services, maybe you need a video editor or maybe you need the tools to actually provide the client with a good service. That will position yourself as a much more valuable asset because you have the tools.

It’s not like you’re getting out there and grabbing the content, the articles, the logos from what everyone else is doing. You become a much more valuable asset because you’re developing your own team. I think that having that long-term relationship and having that long-term view when it comes to the collaborators that work with you, people that help you, helps a lot, helps you save time, money, and helps you position yourself better.

Bradley: Yeah, and the last thing about that I want to mention is I said earlier about you get to know a writer’s voice, and that’s good because especially if you’re providing content for your clients, then you already know what the quality is going to be. When you buy content from places like content farms or a Natasha Nixon, even when you’re buying the authority content which costs more money, you don’t know which writer’s going to get it, so you don’t know what the quality’s going to be like.

The tone of the writing can be different from article to article, can be vastly different. If you’re providing content for webpages, not posts, but pages for client sites, you want consistency in tone because you don’t want one page to have a tone that’s vastly different than another page, because it would be off putting to a visitor. Again, you get to know how the writer writes. You get to come to expect a certain level of quality, a certain tone, a certain voice to speak. That kind of stuff makes you more confident in being able to sell content marketing, right? Good question there, Dom. A great question, actually.

Vincent, doesn’t look much of a question. Let’s see if there’s a comment somewhere. No. Okay, so, well, congratulations. I don’t know what this means.

Adam: Oh, you’ll see it in a minute. He posted after that.

Does Adding A PR Link Helps In Generating Review Snippets Of A GMB Review Page?

Bradley: Okay, cool, cool. Let’s see. “Hey guys. Do you know if adding a PR link to our GMB review page will cause our GMB listing to show a review snippet as shown below?”

No. Adding a PR link to your review page, no. This is a maps thing. You have to have I think five, at least it used to be, you had to have a minimum of five ratings for the stars to show. I think that’s still the case. This is a maps listing that you show here in the picture, so that’s not something that we can manipulate by adding code because we can’t add code to the maps profile.

You can on a website. You can have structured data for review schema, but we can’t do that in the maps profile. The maps profile will show review stars once you have a total of five reviews. Whatever the star ratings are is irrelevant. Your ratings stars will show up once you have a total of five reviews. Does that make sense? That’s it. It’s not something that you can force or trigger by linking to it or adding code because you can’t edit the code of the GMB or maps profile like you could on a website, right? You just need to get five reviews.

Who Do You Recommend For Google Phone Verified Accounts?

Okay, Jim’s up. He says, “Hey, SM team. I’m glad you were able to hang out during the holiday week.” Yeah, us, too. We’ve only missed one in 191 episodes and it was a scheduled miss. “I know you’ve spoken about Google phone verified accounts in the past a lot, but I was wondering who you’d recommend of late. Also, is it worth paying $3 per account for aged accounts instead of 35 cent per newer account? Have you had better ratio on sites sticking with the older accounts?”

I buy aged accounts for very particular projects. Let’s put it this way. I’ve bought some aged accounts. I haven’t tested, I haven’t setup an actual test to test a brand new account versus an aged account anytime in the last three or four years, so I don’t know if having an aged account really makes a difference or not. I can’t tell definitively.

People seem to think it does make a difference. There’s probably some evidence out there to support that. I would just assume that that may be the case. For very particular accounts or projects, campaigns, whatever, I will sometimes buy the aged accounts and I’ll pay as much as $50 per account depending on how old it is. I’ve bought some 12 year old created in 2006 Google accounts and I’ve paid as much as $50 per account for those, and then I still had one of them terminated rather quickly, which pissed me off.

I can’t tell you, Jim, whether it’s really worth it or not. Maybe some other people have some data to prove one way or the other. I don’t. Usually, guys, we try to test everything to give you a definitive answer and this is something I have not tested. Adam, or excuse me, Hernan and or Marco, have either of you have any data to back up one way or the other?

Hernan: No, not on my end, honestly.

Marco: No, I don’t think it makes a difference.

Bradley: Okay. Yeah, I didn’t think so. Honestly, I know people say it does. Jim, I would say proceed at your own risk, whichever way you want, but this is the guy that I’m recommending right now for my aged accounts. [inaudible 00:35:52] is his name. At least that’s what I think it is, BulkPVA.com. I still use him. He’s really responsive on Skype if you connect with him on Skype, and if you go to contact, I think his Skype username is right there. Yeah, it is, BulkPVA.com. You can email him, all that. Just tell him I sent you. He knows because I’ve referred a lot of people to him.

He usually takes very good care of us, as well as anytime accounts get terminated and stuff, if they’re new, obviously if you have accounts terminated two weeks after he delivers them to you, that’s your fault, but if they’re within three days, within 72 hours or something like that, see, look, it takes 24 to 72 hours to deliver each order. Let’s see. After delivery of accounts, if the account is banned within 48 hours, replacements will be given to you.

What I do is whenever we order a new batch, and a lot of these, I buy the double phone verified YouTube accounts, and we do that because we do a lot of video spam for clients and all kinds of stuff, and I’ve got a VA that runs a video spam tool, Ab’s Video Carpet Blitz tool. We have to have dozens, if not 100 plus YouTube accounts at all times. Obviously, because we’re doing a shit ton of spam, a lot of accounts get terminated from overuse, and so I buy accounts from this guy all the time.

What I do is my VA will go in and immediately open up Browseo and just start adding profiles and logging in to bind it to his IP, but they each have their own browsing session because they’re all separated or segregated via Browseo, which you can do that with Ghost Browser, I think is another one. It doesn’t have to be Browseo, guys. It doesn’t matter. All I’m saying is the best way to get these accounts to stick is to bind them to your IP, but make sure they have their own unique browsing session in history.

Start allowing cookies to accrue and search history and allow Google and the websites that that profile visits start to build a customer profile, like an avatar or whatever, for that particular profile. In other words, you want it to look real, and so one of the things that I’ve found is these bulk accounts, when you buy them, if you do a hard reset on your browser to clear all cache and cookies and then log into four, five, six accounts from the same IP all from a 100% virgin browsing session each time you do it, that’s going to look spammy and those accounts tend to get terminated.

If you log into each of them, even from the same IP, as long as they have their own unique browsing sessions that maintain, they stay, in other words they don’t get wiped clean and then use that same IP to log into another profile, with Browseo or Ghost Browser or any number of those apps that do that that will keep browsing sessions per profile, that’s a much better way to do it. That tends not to trigger the red flags that do from using 100% clean browsing sessions each time. Hopefully that makes sense. This is the guy I still recommend. Just tell him I sent you only because he tends to take care of the people that we send to him. You get put the top of his priority list, all right? That was another good question.

Would You Recommend Making The Least Number Of Location Pages For Each Facebook Accounts?

Oh, cool, we’re almost out of time, almost out of questions. Marco says from YouTube, [inaudible 00:39:23], “For multiple location websites, I know normally you guys recommend having one ring of social media that is going to syndicate posts, but in Facebook, you can have multiple location pages linked to one account. Would you recommend making at least the Facebook accounts for every location at least?”

Yeah, you can. Honestly, I would, because multiple location businesses should each have their own Facebook page. Each location should have its own Facebook page, so yeah, absolutely. What I was talking about was a branded Tumblr, a branded Blogger, a branded WordPress, and all the other web twos and stuff that we syndicate and we use as part of the syndication networks. You really only need one branded network that you can publish content to from the root domain, from the blog that’s typically going to be on the root domain. Essentially you can silo the root domain to have categories for each one of the locations.

Let’s say you got six locations. I would set up a category for each location, and then what I would do is publish content, just publish posts from the blog on the root site, make sure it’s the correct category selected. When you’re targeting, let’s say location number one, you’re going to optimize the content and have the call to action link, the link that you’re going to be linking to that sub-domain site or location page, whatever, however you’ve got it configured, but that’s going to be selected and placed into that location category, which helps to optimize it. You can do that for each location from the root blog. You don’t need to have a separation syndication network for each location, but Facebook pages, you can have a separate location page and I would encourage that because that’s a powerful citation.

That’s the thing, guys. When it comes to any of the [inaudible 00:41:20]. I’m sorry. I’ll come back to that question, Vincent. I got sidetracked. The other thing about this is if you have a particular location that is not responding as well to the blog post, the syndication from the root domain, then you can always go in and setup a location specific syndication network where you would just use the same branding, but you would add a local modifier.

In other words, if it’s Joe’s Plumbing and there’s six locations and one of them happens to be, I don’t know, Fairfax, Virginia, then if he has a Joe’s Plumbing syndication network that he’s using to blog for all of the locations, but Fairfax, Virginia isn’t really responding as well to the blogs from the root domain, then you could put a Joe’s Plumbing Fairfax syndication network up and then syndicate content directly from that particular category on the root domain to just that network, or you could even transfer and put a separate blog on that location specific site, if that makes sense.

Guys, remember, categories in WordPress do have their own feeds. You can get a category feed, so you could essentially use the root domain for let’s say if you had six locations, you could literally have six location, so brand plus location modifier networks, and have six individual category RSS feeds each triggering their own geo-specific network. Does that make sense?

Again, you can get really complex with this stuff. I like to keep one branded syndication network to try to accomplish what I desire for all of the locations because that’s less work and it’s easier. I like easy. I like efficiency, but you can make it complicated or add additional geo networks specific to a location when needed, but lastly, like I mentioned, as far as the actual Facebook page, I would have a location page for each location, absolutely, because it’s a very powerful citation.

You could also create location pages on LinkedIn, Crunchbase, if you’re using Crunchbase, which you should because Crunchbase is a very powerful citation as part of the semantic database. What I would recommend with Crunchbase is setup an organization and then you setup sub-locations for each location, which you can link to individually. That becomes very, very powerful. That’s a good question, though.

Vincent said, “The line below reviews that has the blue icon, it’s a review snippet.” Yeah, but that’s something that Google pulls in automatically. That’s not something that you can force. This is a Google Maps listing, Vincent. You can’t manipulate this. Google decides what they’re going to list and show right here, not you. That’s not something that we have the option to edit right now or to change.

Those reviews that are pulled in, like the snippet from a review, that’s just what Google determines that they’re going to pull in and display to the searcher, the user, the Google user. That’s it. It’s not something that you can edit. You can’t force that. Google just does that, at least as far as I know, you can’t. If I’m wrong, I’m sure somebody will correct me. Okay, well, should we give it another minute and see if any other questions come in or should we just wrap up a little bit early?

Adam: I think we should give them a minute because I know there’s definitely a lag, but I want to talk a little bit more about the live event in October.

Bradley: Okay.

Adam: We narrowed it down. It’s going to be in Washington DC like we said, which honestly, I’m kind of pumped about because when we first thought of that, the first thing I thought about was heat and humidity, but I realized it’s going to be in the middle of October and it’s going to be freaking awesome there. You can speak to that. That’s a great time of year around there, isn’t it?

Bradley: Absolutely. It should be really nice. There’s a ton of stuff to do in Washington DC. Besides our event, we’re going to have a VIP event I believe, which we’re going to have to find something good to do. DC, it’s the nation’s capital, right? There’s a lot of stuff to do that.

Adam: Yeah. You’re within striking distance of a lot of stuff, so if you come join us, if you can take a couple days on either side, maybe go do something. If you’re traveling, there’s a lot of neat stuff in that area to do.

Bradley: Yeah. Yeah, there is. Okay, well, I don’t see any other questions coming in, guys. It’s Fourth of July holiday week. For those of you in the US, happy Fourth of July, and go get a cold beer.

Adam: Those of you in England, I’m not watching the game, but hopefully England’s doing well in the soccer match I guess it is right now. I’m going to check that out, and then yeah, I hope everyone has a great Fourth of July. I’m going to head out and enjoy that tomorrow.

Bradley: I’m still working tomorrow for a few hours in the morning. I’ve got to coach Crossfit for two hours in the morning, and then I’m going to work for a couple hours before I go heavily drink.

Marco: Well, England is still sweating.

Hernan: [inaudible 00:46:14] penalties. Very fun. Thank you guys.

Bradley: All right guys. See you later. Happy Fourth.

Marco: Bye everyone.

Chris: Bye.

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 191 posted first on http://beyondvapepage.blogspot.com

[howardkuester22]

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 191

Click on the video above to watch Episode 191 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

  Announcement

Adam: Hey everybody. Welcome to Hump Day Hangouts, episode 191, the question where I guarantee it, if you’re watching this, you can get your question answered, because right now there are almost no questions because of a little error that somebody made. It’s not important who, but let’s go and say hello to everyone real quick. Hopefully, you’re getting an announcement on YouTube or you’re getting a notification. You might be watching this later, in which case, just ignore all this stuff about people making mistakes. Chris, how you doing, man?

Chris: Good. Happy to have summer finally in Europe.

Adam: Oh, nice. It’s finally warming up there?

Chris: Yep.

Adam: Good deal, good deal. Hernan, how about you? Is it nice and cold down there?

Hernan: Yeah. Over here, it’s freezing, man. I’m freezing my ass and overdressed, whatever, but I’m super excited to be here anyway, so that doesn’t stop us.

Adam: Marco, you’re not freezing your ass off, are you?

Marco: Never. Guys, for some reason, we’re not transmitting this Hangout into the Google Plus page. It’s still 190.

Bradley: That’s my fault. Standby.

Adam: Got you. Well, we won’t ask Bradley how he’s doing, because I don’t want to divide up his attention, but we do have a few announcements. Real quick, I wanted to say we’re going to put the link on the page and you’ll be able to find it in the description if you’re watching this later on YouTube, but our live event is a go, The Semantic Mastery Live.

October, the weekend of October 20th, 21st, we’ve already announced one of the special guest speakers. In addition to seeing all of our lovely faces at some point during the event, also Jeffrey Smith of SEO Boot Camp will be joining us and we’re going to have a couple more that we’re holding back.

We’re teasing it a little bit, but that is a go, so I’ll pop the link on here if you want to go and grab your ticket now. Ticket prices are definitely going to go up as time goes on. We want to help out the people who jump on this early and it is capped at a total of 25. Don’t put it off too long. It will be in the Washington DC area and we’re getting ready to lock down our event venue probably in the next week or two.

Bradley: Page is updated.

Adam: All right. As far as other announcements, you guys, we got a lot. I’m going to pass it off. Marco, is there anything we want to say specifically?

Marco: No. We’re moving forward, guys. The Google My Business auto-poster is ready. It has some awesome features. People have a long way to catch up. I know there’s some stuff being put out. It’s [inaudible 00:02:42]. You can get an RSS feed on anyone who’s in Syndication Academy or knows about us. You know how wicked RSS feeds can be, how they can help amplify your content, how they can help you with backlinks, but the most interesting thing we’re doing is we’re pulling in or we should have the ability in the next few days to pull in the RSS feed from the website so that all you would literally have to do is post from your website and you can amplify that content into post. If not, we do have the auto-poster, where you can go in and setup posts well ahead of time.

We also have YouTube views. That’s currently working. It’s working really well to push up videos, to get it ranked. Now, of course, once you start pushing videos, you should continue pushing videos to it to keep it ranked until it picks up its own steam. It’ll pick up steam and stay where it’s supposed to stay. It’ll stay ranked. The great thing about this is that since it’s real people, they’ll interact with your channel, so they’ll send all kinds of signals.

I keep telling people, the caveat in this is that you have to send them to a quality video. I always ask the question, “What’s a quality video?” Well, a quality video, if you look at your competition as a video that has a bunch of likes, it has a bunch of watch time, it has a bunch of subscribers, that’s a quality video. Look at what your competition is doing for that keyword and you mimic that, but do them one better. Better production, a better speaker, better audio quality, whatever it is that you need to do to grab the attention of your viewers.

There’s so many things coming. Video carpet bomb is coming. We were just talking about it. The done for you Google My Business services, that’s coming. The VA is almost trained. I’m working with her daily on this task. Cora reports are going to be available. What else do we have? Drive Stacks, guys. Drive Stacks, the Semantic Mastery way, with my original VA, the VA that I originally trained will be available through our marketplace. Market, it’s coming. Just stay tuned. Keep coming back and we’ll have news as everything develops, but we hope to have at least some of the products available by the end of the week. That’ll be on you to send the email to let people know, “Hey, it’s ready, so go get it.”

Adam: Awesome. Sorry about that. I was muted real quick. Also, I wanted to let everyone know, if you missed the webinar, we have a webinar replay. I’m not going to post the link here because if you’re on our email list, then you are very special and you’re going to get a link to check out the bundle, but there was a great webinar on Monday going into detail about how you can use some of the most powerful training that we have and really combine that.

We’re going to have some more information coming out about that. We’ll just post the link so you can go and grab that if you’re interested in taking advantage. It’s a special Fourth of July kind of holiday offer, and then we’ll have a little bit, like I said, of followup in the coming days. A lot of people are taking some time off, heading out to the beach, doing whatever. If you got some time you can squeak away from the family or make an excuse, you might want to go check out the replay over the next couple of days.

Bradley: I can tell having changed Hump Day Hangouts from Wednesday to Tuesday for this week, we’ve got a lot less viewers on it right now than we typically do, so it’s just timing. I’m glad that unfortunately, we didn’t have all the questions directed to the right place this time. That’s on our end, but we got a few questions. Do we have any other announcements, guys?

Adam: I’m good. How about you guys?

Hernan: I just wanted to reiterate that go ahead and grab your tickets for the [inaudible 00:06:51] Live 2018 because it’s going to depend on that. It’s going to depend on that. I’m really looking forward to seeing you guys, so yeah, I just wanted to repeat that once again.

Adam: Okay, cool.

Bradley: That’s it. We can get into it, huh?

Adam: Yeah, let’s do it.

Bradley: Let’s do it. All right, well, we don’t have a lot of questions, so we’re hoping that some of you guys that are here have some questions and you post them on the page. Again, that was our fault, but it is what it is, so we’re going to run with what we got. I know Adam posted a couple questions that he yanked from one of the Facebook groups, so we’ll start with those. I’ll grab the screen.

Is It Possible To Spread Authority To Multiple Root Domains From One Authority Domain Via Subdomain Redirects?

All right, so from the Facebook group. “Looking for insights on an idea. I wanted to test this, but asking is more efficient. Is the following possible? I have site.com and site.com has authority.” IDA, DR, okay. “I have a sub-domain on site.com, subdomain1.site.com. Sub-domain carries authority from site, correct?” Carry domain authority, but not necessarily page authority, but you’re right.

“Can I create a redirect from subdomain1.site.com to secondsite.com while site.com stays live and then secondsite.com gets authority from subdomain1.site.com?” Questions like this are hard to read. “Both secondsite.com and site have authority. In other words, is it possible to spread authority to multiple domains from one authority domain via sub-domain redirects?” Yes. “I’m doubting this works, but also read some things that indicate it might work.”

It does work. It does absolutely work. There’s a little bit of a loss. That’s called domain authority manipulation, guys. That’s like 2012 stuff. That’s the stuff that we did that worked really freaking well in like 2012, ‘13 timeframe. There’s still a little bit of benefit to pushing domain authority, guys, but honestly, you can set that up. It will work. There’s a little bit of a loss between redirects when pushing domain authority. It will absolutely increase your domain authority from your sub-domain that you direct to another root domain.

My point is, I’m not sure what your end goal is. Why do you want to push this domain authority to that other domain? Domain authority manipulation as a ranking factor is almost obsolete. I guess there might be some benefit to it, but you have to have really high DA numbers for that to really have an effect. It’s much more about relevancy than it is about domain metrics, which are proprietary metrics, right? Marco, I’ll let you comment on that a little bit, but again, look, if you want to do it, yes, it will help to boost domain authority from the second site.

There is a little bit of a loss, so what I’m saying is if you’ve got a 42 domain authority on your root domain and you try to push that over to a second site via sub-domain or any way you want to do it, it really doesn’t matter, but via a sub-domain redirect, you’ll likely fall somewhere in the 30s, the mid 30s with domain authority. It’s not going to happen overnight. When I used to do a lot of domain authority manipulation, we used to do a lot of it. The maws numbers would refresh, I can’t remember, I think it was every other month, every two months.

Marco: Every 90 days.

Bradley: Every 90 days. Okay. If we would do a redirect, like for example, we called it link laundering, and we’d do double 301 redirects from spam domains. We would go find expired domains that were on the closeout because they went through auction and they were really shitty, spammy domains. A lot of the times, they’re Chinese domains that would have hundreds, sometimes thousands or even tens of thousands of sub-domains. The dropped domain would have tens of thousands, sometimes, anywhere between hundreds to tens of thousands of sub-domains.

This is what we used to do and it worked really well. We would go buy a domain, buy one of those domains, and then we would set up a redirect script, a catch all or wild card redirect via HT access. We’d point the domain to a host, a C panel, and then we would set up an HT access file that would do a wild card sub-domain redirect to whatever we wanted to, and we would push domain authority.

We would do what’s called a double 301 redirect, so we would redirect it through one domain first and then push it over to our final target URL. I’d get domains that had 55, 60 domain authority mostly because of all the accumulated domain authority from all the sub-domains, right? We’d do the redirect and then push it over to a brand new domain and I could get my domain authority to jump from one, which is a brand new registered domain, to mid-40s usually within one maws cycle refresh, but sometimes it would take two. It would take anywhere between 90 days, so three months, to six months, to see that kind of a push. Again, I’ve found over the years that using that is purely like a ranking method, which used to work phenomenally. It really is ineffective at this point.

The only thing I would suggest is like I said, or what I would add to this, is that if you have really high domain authority and you can push some of that to another domain, it will help it to respond better to other off page signals, but that’s about it. Again, it’s not something that I even bother doing anymore. I don’t even look at domain authority and page authority numbers anymore, honestly. If you want to do it, it will work. Marco, what are your comments on this?

Marco: I would say he’s better off concentrating on relevance. If they’re relevant, then you can throw DA and domain authority and page authority out the window and push relevance. You could even throw a Drive Stack. Wherever you’re directing, you could put a Drive Stack as buffer and redirect to the Drive Stack and the Drive Stack will then push the power over to the new site with even more relevance. In the Drive Stack, you could push just tons of relevance in there whether you want keyword relevance, what do you call it, keyword plus URL, brand plus keyword relevance. What you really want is that brand plus keyword relevance.

Bradley: Right.

Marco: What you want to become is you want to become the keyword for whatever that niche is, so when people start thinking about those keywords, they don’t necessarily think about the keywords, but they think about your brand. This is where I tell people, Coca-Cola, Xerox, Band-Aid, Scotch Tape, all of these people have done fabulous branding where they become the brand for those keywords.

I know it’s not simple to do and we don’t have the deep pockets, but a way to start doing that is by relevance. How we do it, how we take advantage of it is by going into a Drive Stack and creating all of that keyword relevance which relates to the brand, and then we push maybe [inaudible 00:14:11] which will flow into the website, or maybe we’ll go direct to the website. We’ll go to the Google My Business thing.

There are so many ways to take advantage of this, but you’re pushing relevance. Think metrics. DA is a third party metric. Trust flow and citation flow, third party metrics. We don’t bother with that. What we look for is relevance and as long as the on page is tight on both websites, they will both benefit.

I could go even further, but then I’d be getting stuff that’s only in RYS Academy Reloaded. I could start talking all kind of things about embeds and the nasty stuff that you can do with embeds, but again, as I always say, we’d be doing the people that pay for the information a disservice by giving it away for free.

Hernan: If I may add real quick, that was one of the main reasons, the spam, when we just throw spam on the domain, we’ll rank. We will get higher domain authority, or we would do the sub-domain manipulation and whatnot, and that was one of the reasons why we stopped paying attention that much to domain authority and page authority, because they were so easy to manipulate.

That’s why we migrated to [inaudible 00:15:28] initially, and then we had to develop, as Marco was saying, relevancy and trust and authority as our own metics, our own way of doing things, because it was so easy. Again, you would have these Chinese domains with, I don’t know, 60 domain authority, and they were all spam. That’s one of the reasons, one of the many reasons that we stopped going through those domains.

Also, because maws will start delaying the updates and whatnot, and at some point it became a lot like waiting the page rank update, the public page rank update from Google that would go out every month or so. It became like that, so we stopped paying attention to that altogether and we started focusing a lot more on rankings and actual results.

Bradley: Again, yeah, it’ll work, and what I would recommend if you were trying to push it a second site anyway, guys, remember, if you push domain authority to a sub-domain, it will benefit the entire domain. Remember, domain authority, it’s a site-wide or domain-wide, including all sub-domains, including all inner pages and posts, all of them will benefit from that, will receive the same domain authority.

Instead of pushing from a redirect to a secondsite.com, you could push to a non-indexed sub-domain on that secondsite.com, all right? You do that so that you can set up a sub-domain. You don’t even need to really put a piece of content up on it, but you could. You could set an HTML file to say no index or whatever, and then just point all of it to that specific sub-domain because it will benefit the root without people really being able to see what you’re doing.

Again, I really just think that’s a waste of time unless you’ve got some massive amount of authority on your first site that you’re trying to push, in case it would help a little bit, but you’d have to be really, really high domain authority numbers for that to make much difference now in my opinion based on how the algorithm works now.

Do You Pay For Articles Or Use A Plugin To Pull In Content?

All right, Adam, the next one that he posted was, “Do you guys pay for articles or use a plugin to pull in content? Looking for an alternative for test site than buying articles.” Yeah, content curation. We have a training course specifically all about that. It’s what I’ve been using. I had to figure out a way to develop content for my clients that was cost-effective and efficient without having to be subject matter experts, so I developed a process years ago that I’ve been using ever since 2012.

We’ve got it as a product right now called Content Kingpin, but that’s the same exact content production process that I used for my own agency and countless amount of our members and students have also implemented that into their business for their primary content methods. We just get across the board good results from even our members that have implemented it, as well, or adopted that process, because it works.

It’s basically hands-free content marketing. You could teach a VA to do it, and they don’t have to be subject matter experts. All they have to do is be able to identify and locate content, authority content or just good, relevant content about whatever topic they’re going to be blogging about and then organizing that content in a logical manner and injecting a small amount of their own commentary. That content is more efficient and way better than any sort of shitty content, farmed content that you could buy from the dime a dozen content farms that are out there, that is just spun, rehashed garbage.

Guys, that’s all the content farms do. They don’t write original content. Even if they do, they’re not subject matter experts. If they are, you’re going to pay a premium for it, but even then, a lot of times, guys, all they do is do mashups where they’ll go, scrape five or 10 articles or whatever about whatever topic it is that you requested the article for, and then they’ll put bits and pieces of each article, put them through a spinner, and sometimes they’ll manually edit the spin text or the output file to where it’s a little bit more readable, but a lot of those content farms, you’ll get a lot of errors and stuff that you can clearly see that a spinner was used and they didn’t take the time to manually edit it.

My point is you’re not really buying original content from content farms, anyway. You’re buying garbage. You’re much better off using curated content where you can reference and cite other people’s authority content that is highly relevant from subject matter experts and you’re giving them credit via the attribution link. You’re citing the source, which is required and ethical. It’s the ethical thing to do.

Now, you’ve got good content from subject matter experts that you’re quoting on your own site, giving them credit, and injecting your own commentary. Again, a VA can do that. That’s why we call it Content Kingpin Hands-Free Content Marketing, because it truly is. You can generate a stream or revenue just from selling content marketing services and managing it. It just requires a very, very small amount of management.

Again, that training, Content Kingpin, teaches exactly how to hire the VAs, what to look for, what type of output production you should expect, what to pay them, how to manage it, all of that, guys. All of that is covered in great detail in that course. I highly recommend anybody that needs content for their clients or their own assets, their own digital assets, check that out because it’s the exact same method we use, all right?

Do We Have To Worry About Stock Photo Copyright Issues When Posting To Social Media Like Twitter?

Jeff, what’s up, Jeff? He says, “Do we have to worry about stock photo copyright issues when posting to social media, like Twitter, the same way we do with our website?” I don’t know, Jeff. I wish I did. I wish I had definitive answer. Maybe somebody else on here knows. Anybody?

Hernan: I had some issues when it comes to posting on Facebook, so yeah, short answer is yeah, because I had to take down an ad that was performing super well just because I was lazy and I didn’t check the stock photos stuff. The actual owner of the photo contacted me and said, “Hey dude, you need to take off the ad,” and I lost the entire social proof and everything on the Facebook side of things.

Yeah, short answer is yes because you can get in trouble. It doesn’t really matter if you’re using it on Twitter, Google. Google, maybe you would have a bigger exposure because you’re being indexed, but on Twitter, people can still see it, right? I think it’s just a matter of photos are still an asset, so it’s like you saying a piece of a song or a piece of a movie, something like that, all of that is copyrighted. You need to have that in mind, no matter where you’re using it.

When you’re doing it on your website, you’re a bit more exposed because anyone can get access to that, while on Twitter it’s not the case, but just to avoid issues, I would say don’t do it. Plus, there are so many deals and having stock photos has become really, really cheap. If you go to [inaudible 00:22:51] for example, you can get deals, like, I don’t know, for 100 photos for 10 bucks or something like that. It’s not even worth the trouble of getting through it.

Bradley: Yeah. Yeah, and usually for my clients, what I have them do is I use StockFresh.com. That’s our primary stock photo site, and so I just have my clients go setup an account or I set it up for them in their name and then I send them the login details and then they go in and fund it by just purchasing credits. We usually purchase 100 credits at a time. I think it’s $79 or something like that at Stock Fresh. It’s not bad. It’s decent.

Every couple of months or so, my curators, my VAs who are doing all of the content marketing for my clients will contact me and say, “Hey, we need this account refilled,” and I’ll just contact the client and say, “Hey, I need you to add another $100, refill the account with credits.” That’s it. That’s how it works, and that’s just to be safe.

That’s because I’ve been hit with extortion letters from Getty Images and their various subsidiaries and I’ve had to pay fines, copyright fines, settlement fees, basically for not having each client having their own licenses. In other words, even if I had my own account for my marketing agency with stock photos, if I published those stock photos on clients’ websites, the client needs to have a license for that photo. Even though I did it on their behalf, I was the license holder, not the client.

I’ve had to pay settlement fees for copyright infringement issues for client sites that they received the extortion letter, but I paid it on their behalf because it was my fault for not having them setup properly. That’s why I talk about that, again, in the Content Kingpin training that I was just talking about, I go into great detail about all of that because it’s very, very important. I would follow Hernan’s advice about social media and really try to have proper licensing for photos that you’re using.

Hernan: Yeah. Yeah, I would do that, too, and for example, there’s some websites that they’re explicitly royalty-free photos like Flickr, for example. You can search for royalty-free photos, then I think Unsplash.com, Unsplash.com. There’s another called Pixabay.com. Those are all royalty-free photos, but you’re limited to what you can find over there.

Sometimes for ads it will work, but if I’m looking for a specific way or specific photo that will convey a specific message that I want to send, then it wouldn’t work, so I’ll need to go out and actually purchase the picture. It’s specifically important with social media. Twitter has become super, super visual. If you go through the Twitter app on mobile, it’s super visual, so photos play a big role.

Would SEO Content Be Okay Or Should You Use The Research Quality Content For An Affiliate Money Site?

Bradley: Okay, Dominick’s up. What’s up, Dominick? He says, “I need some good content for an affiliate money site. I’ve tried Natasha Nixon, but it’s a little pricey. Would SEO content be okay or should I use the research quality content?”

No, if it’s for a money site, I would recommend that you do authority content because the SEO content is exactly what I just mentioned about a content farm. That’s what it is. It’s spun shit. It’s garbage. I can tell you that. That’s to be used for link building and stuff like that. It’s not money site content. I could tell you that even the authority content that you purchase sometimes isn’t going to be very good.

For the most part, I’ve had good experiences with Natasha Nixon for authority content, but the last article I got was complete garbage. It was for Mario’s Cab Service for the GMB Pro case study, and it was complete garbage. I ordered a 1500 word authority content article, paid like $120 for it, and it was complete garbage. I had to go through and manually edit. If I had time, I would’ve requested a rewrite, but I didn’t because I wanted to get it up, so I just edited about 500 or 600 words of it myself and then used that as the actual GMB website article.

Again, guys, remember, your best bet, Dominick, if you need really good authority type content or money site content on a regular basis would be to hire your own writer from Upwork or something. That is a much better way than going to the content producers. Honestly, you’re better off developing a one on one relationship with an individual writer.

Here’s the thing. Well, most of my writers are now curators, but I still can rely on them for article writing at times, but most of the stuff we do is like I said, curating for blog posts and such. The idea is once you’ve developed a relationship with a particular writer, you get to know their voice, so to speak and how they write, and you can help to mold or shape how you want them to write for particular clients, for example. That’s the benefit of doing it.

One of the other benefits of having a relationship with an individual writer is that a lot of times, you get better treatment. You don’t have to wait in queue for a week to get a piece of content back, that kind of stuff. You can have direct message. I use Upwork a lot. There’s desktop notifications and all that kind of stuff, so I recommend doing that.

If you’re going to buy it from a content farm, Natasha Nixon being one of them, then authority content is your better bet. It is a bit more expensive, but again, for money sites, I don’t recommend putting up any kind of SEO articles because they’re literally trash. It’s junk. You yourself will spend more time editing them and making them readable than it’s worth. If that’s the case, why not just write it yourself? Anybody want to comment on that?

Hernan: Yeah. Real quick, I totally agree with what you’re saying, Bradley, in terms of having someone that you can always refer to, even further if you’re offering this on a regular basis. I think that there’s some types of professionals, if you would, or some types of work that you always need stuff done, for example, graphic design, that you would be better off just hiring somebody to do graphic design.

For example, on our end, we hire a graphic designer. He would take over the entire graphic design side of things. He would do thumbnails for YouTube. He would do this and he would do that. He already knows how we work and what types of things we want and if we need a logo, we ask him for it, and if we need banners, sometimes he would do it.

I think that’s part of the team that you want to start putting together. That’s part of the team because you’re providing service and if you’re providing content creation services for your clients, that’s something that you really want to have in mind. For example, if you’re doing, I don’t know, video services, right, you’re doing YouTube services, maybe you need a video editor or maybe you need the tools to actually provide the client with a good service. That will position yourself as a much more valuable asset because you have the tools.

It’s not like you’re getting out there and grabbing the content, the articles, the logos from what everyone else is doing. You become a much more valuable asset because you’re developing your own team. I think that having that long-term relationship and having that long-term view when it comes to the collaborators that work with you, people that help you, helps a lot, helps you save time, money, and helps you position yourself better.

Bradley: Yeah, and the last thing about that I want to mention is I said earlier about you get to know a writer’s voice, and that’s good because especially if you’re providing content for your clients, then you already know what the quality is going to be. When you buy content from places like content farms or a Natasha Nixon, even when you’re buying the authority content which costs more money, you don’t know which writer’s going to get it, so you don’t know what the quality’s going to be like.

The tone of the writing can be different from article to article, can be vastly different. If you’re providing content for webpages, not posts, but pages for client sites, you want consistency in tone because you don’t want one page to have a tone that’s vastly different than another page, because it would be off putting to a visitor. Again, you get to know how the writer writes. You get to come to expect a certain level of quality, a certain tone, a certain voice to speak. That kind of stuff makes you more confident in being able to sell content marketing, right? Good question there, Dom. A great question, actually.

Vincent, doesn’t look much of a question. Let’s see if there’s a comment somewhere. No. Okay, so, well, congratulations. I don’t know what this means.

Adam: Oh, you’ll see it in a minute. He posted after that.

Does Adding A PR Link Helps In Generating Review Snippets Of A GMB Review Page?

Bradley: Okay, cool, cool. Let’s see. “Hey guys. Do you know if adding a PR link to our GMB review page will cause our GMB listing to show a review snippet as shown below?”

No. Adding a PR link to your review page, no. This is a maps thing. You have to have I think five, at least it used to be, you had to have a minimum of five ratings for the stars to show. I think that’s still the case. This is a maps listing that you show here in the picture, so that’s not something that we can manipulate by adding code because we can’t add code to the maps profile.

You can on a website. You can have structured data for review schema, but we can’t do that in the maps profile. The maps profile will show review stars once you have a total of five reviews. Whatever the star ratings are is irrelevant. Your ratings stars will show up once you have a total of five reviews. Does that make sense? That’s it. It’s not something that you can force or trigger by linking to it or adding code because you can’t edit the code of the GMB or maps profile like you could on a website, right? You just need to get five reviews.

Who Do You Recommend For Google Phone Verified Accounts?

Okay, Jim’s up. He says, “Hey, SM team. I’m glad you were able to hang out during the holiday week.” Yeah, us, too. We’ve only missed one in 191 episodes and it was a scheduled miss. “I know you’ve spoken about Google phone verified accounts in the past a lot, but I was wondering who you’d recommend of late. Also, is it worth paying $3 per account for aged accounts instead of 35 cent per newer account? Have you had better ratio on sites sticking with the older accounts?”

I buy aged accounts for very particular projects. Let’s put it this way. I’ve bought some aged accounts. I haven’t tested, I haven’t setup an actual test to test a brand new account versus an aged account anytime in the last three or four years, so I don’t know if having an aged account really makes a difference or not. I can’t tell definitively.

People seem to think it does make a difference. There’s probably some evidence out there to support that. I would just assume that that may be the case. For very particular accounts or projects, campaigns, whatever, I will sometimes buy the aged accounts and I’ll pay as much as $50 per account depending on how old it is. I’ve bought some 12 year old created in 2006 Google accounts and I’ve paid as much as $50 per account for those, and then I still had one of them terminated rather quickly, which pissed me off.

I can’t tell you, Jim, whether it’s really worth it or not. Maybe some other people have some data to prove one way or the other. I don’t. Usually, guys, we try to test everything to give you a definitive answer and this is something I have not tested. Adam, or excuse me, Hernan and or Marco, have either of you have any data to back up one way or the other?

Hernan: No, not on my end, honestly.

Marco: No, I don’t think it makes a difference.

Bradley: Okay. Yeah, I didn’t think so. Honestly, I know people say it does. Jim, I would say proceed at your own risk, whichever way you want, but this is the guy that I’m recommending right now for my aged accounts. [inaudible 00:35:52] is his name. At least that’s what I think it is, BulkPVA.com. I still use him. He’s really responsive on Skype if you connect with him on Skype, and if you go to contact, I think his Skype username is right there. Yeah, it is, BulkPVA.com. You can email him, all that. Just tell him I sent you. He knows because I’ve referred a lot of people to him.

He usually takes very good care of us, as well as anytime accounts get terminated and stuff, if they’re new, obviously if you have accounts terminated two weeks after he delivers them to you, that’s your fault, but if they’re within three days, within 72 hours or something like that, see, look, it takes 24 to 72 hours to deliver each order. Let’s see. After delivery of accounts, if the account is banned within 48 hours, replacements will be given to you.

What I do is whenever we order a new batch, and a lot of these, I buy the double phone verified YouTube accounts, and we do that because we do a lot of video spam for clients and all kinds of stuff, and I’ve got a VA that runs a video spam tool, Ab’s Video Carpet Blitz tool. We have to have dozens, if not 100 plus YouTube accounts at all times. Obviously, because we’re doing a shit ton of spam, a lot of accounts get terminated from overuse, and so I buy accounts from this guy all the time.

What I do is my VA will go in and immediately open up Browseo and just start adding profiles and logging in to bind it to his IP, but they each have their own browsing session because they’re all separated or segregated via Browseo, which you can do that with Ghost Browser, I think is another one. It doesn’t have to be Browseo, guys. It doesn’t matter. All I’m saying is the best way to get these accounts to stick is to bind them to your IP, but make sure they have their own unique browsing session in history.

Start allowing cookies to accrue and search history and allow Google and the websites that that profile visits start to build a customer profile, like an avatar or whatever, for that particular profile. In other words, you want it to look real, and so one of the things that I’ve found is these bulk accounts, when you buy them, if you do a hard reset on your browser to clear all cache and cookies and then log into four, five, six accounts from the same IP all from a 100% virgin browsing session each time you do it, that’s going to look spammy and those accounts tend to get terminated.

If you log into each of them, even from the same IP, as long as they have their own unique browsing sessions that maintain, they stay, in other words they don’t get wiped clean and then use that same IP to log into another profile, with Browseo or Ghost Browser or any number of those apps that do that that will keep browsing sessions per profile, that’s a much better way to do it. That tends not to trigger the red flags that do from using 100% clean browsing sessions each time. Hopefully that makes sense. This is the guy I still recommend. Just tell him I sent you only because he tends to take care of the people that we send to him. You get put the top of his priority list, all right? That was another good question.

Would You Recommend Making The Least Number Of Location Pages For Each Facebook Accounts?

Oh, cool, we’re almost out of time, almost out of questions. Marco says from YouTube, [inaudible 00:39:23], “For multiple location websites, I know normally you guys recommend having one ring of social media that is going to syndicate posts, but in Facebook, you can have multiple location pages linked to one account. Would you recommend making at least the Facebook accounts for every location at least?”

Yeah, you can. Honestly, I would, because multiple location businesses should each have their own Facebook page. Each location should have its own Facebook page, so yeah, absolutely. What I was talking about was a branded Tumblr, a branded Blogger, a branded WordPress, and all the other web twos and stuff that we syndicate and we use as part of the syndication networks. You really only need one branded network that you can publish content to from the root domain, from the blog that’s typically going to be on the root domain. Essentially you can silo the root domain to have categories for each one of the locations.

Let’s say you got six locations. I would set up a category for each location, and then what I would do is publish content, just publish posts from the blog on the root site, make sure it’s the correct category selected. When you’re targeting, let’s say location number one, you’re going to optimize the content and have the call to action link, the link that you’re going to be linking to that sub-domain site or location page, whatever, however you’ve got it configured, but that’s going to be selected and placed into that location category, which helps to optimize it. You can do that for each location from the root blog. You don’t need to have a separation syndication network for each location, but Facebook pages, you can have a separate location page and I would encourage that because that’s a powerful citation.

That’s the thing, guys. When it comes to any of the [inaudible 00:41:20]. I’m sorry. I’ll come back to that question, Vincent. I got sidetracked. The other thing about this is if you have a particular location that is not responding as well to the blog post, the syndication from the root domain, then you can always go in and setup a location specific syndication network where you would just use the same branding, but you would add a local modifier.

In other words, if it’s Joe’s Plumbing and there’s six locations and one of them happens to be, I don’t know, Fairfax, Virginia, then if he has a Joe’s Plumbing syndication network that he’s using to blog for all of the locations, but Fairfax, Virginia isn’t really responding as well to the blogs from the root domain, then you could put a Joe’s Plumbing Fairfax syndication network up and then syndicate content directly from that particular category on the root domain to just that network, or you could even transfer and put a separate blog on that location specific site, if that makes sense.

Guys, remember, categories in WordPress do have their own feeds. You can get a category feed, so you could essentially use the root domain for let’s say if you had six locations, you could literally have six location, so brand plus location modifier networks, and have six individual category RSS feeds each triggering their own geo-specific network. Does that make sense?

Again, you can get really complex with this stuff. I like to keep one branded syndication network to try to accomplish what I desire for all of the locations because that’s less work and it’s easier. I like easy. I like efficiency, but you can make it complicated or add additional geo networks specific to a location when needed, but lastly, like I mentioned, as far as the actual Facebook page, I would have a location page for each location, absolutely, because it’s a very powerful citation.

You could also create location pages on LinkedIn, Crunchbase, if you’re using Crunchbase, which you should because Crunchbase is a very powerful citation as part of the semantic database. What I would recommend with Crunchbase is setup an organization and then you setup sub-locations for each location, which you can link to individually. That becomes very, very powerful. That’s a good question, though.

Vincent said, “The line below reviews that has the blue icon, it’s a review snippet.” Yeah, but that’s something that Google pulls in automatically. That’s not something that you can force. This is a Google Maps listing, Vincent. You can’t manipulate this. Google decides what they’re going to list and show right here, not you. That’s not something that we have the option to edit right now or to change.

Those reviews that are pulled in, like the snippet from a review, that’s just what Google determines that they’re going to pull in and display to the searcher, the user, the Google user. That’s it. It’s not something that you can edit. You can’t force that. Google just does that, at least as far as I know, you can’t. If I’m wrong, I’m sure somebody will correct me. Okay, well, should we give it another minute and see if any other questions come in or should we just wrap up a little bit early?

Adam: I think we should give them a minute because I know there’s definitely a lag, but I want to talk a little bit more about the live event in October.

Bradley: Okay.

Adam: We narrowed it down. It’s going to be in Washington DC like we said, which honestly, I’m kind of pumped about because when we first thought of that, the first thing I thought about was heat and humidity, but I realized it’s going to be in the middle of October and it’s going to be freaking awesome there. You can speak to that. That’s a great time of year around there, isn’t it?

Bradley: Absolutely. It should be really nice. There’s a ton of stuff to do in Washington DC. Besides our event, we’re going to have a VIP event I believe, which we’re going to have to find something good to do. DC, it’s the nation’s capital, right? There’s a lot of stuff to do that.

Adam: Yeah. You’re within striking distance of a lot of stuff, so if you come join us, if you can take a couple days on either side, maybe go do something. If you’re traveling, there’s a lot of neat stuff in that area to do.

Bradley: Yeah. Yeah, there is. Okay, well, I don’t see any other questions coming in, guys. It’s Fourth of July holiday week. For those of you in the US, happy Fourth of July, and go get a cold beer.

Adam: Those of you in England, I’m not watching the game, but hopefully England’s doing well in the soccer match I guess it is right now. I’m going to check that out, and then yeah, I hope everyone has a great Fourth of July. I’m going to head out and enjoy that tomorrow.

Bradley: I’m still working tomorrow for a few hours in the morning. I’ve got to coach Crossfit for two hours in the morning, and then I’m going to work for a couple hours before I go heavily drink.

Marco: Well, England is still sweating.

Hernan: [inaudible 00:46:14] penalties. Very fun. Thank you guys.

Bradley: All right guys. See you later. Happy Fourth.

Marco: Bye everyone.

Chris: Bye.

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 191 published first on your-t1-blog-url

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 191

Click on the video above to watch Episode 191 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

  Announcement

Adam: Hey everybody. Welcome to Hump Day Hangouts, episode 191, the question where I guarantee it, if you’re watching this, you can get your question answered, because right now there are almost no questions because of a little error that somebody made. It’s not important who, but let’s go and say hello to everyone real quick. Hopefully, you’re getting an announcement on YouTube or you’re getting a notification. You might be watching this later, in which case, just ignore all this stuff about people making mistakes. Chris, how you doing, man?

Chris: Good. Happy to have summer finally in Europe.

Adam: Oh, nice. It’s finally warming up there?

Chris: Yep.

Adam: Good deal, good deal. Hernan, how about you? Is it nice and cold down there?

Hernan: Yeah. Over here, it’s freezing, man. I’m freezing my ass and overdressed, whatever, but I’m super excited to be here anyway, so that doesn’t stop us.

Adam: Marco, you’re not freezing your ass off, are you?

Marco: Never. Guys, for some reason, we’re not transmitting this Hangout into the Google Plus page. It’s still 190.

Bradley: That’s my fault. Standby.

Adam: Got you. Well, we won’t ask Bradley how he’s doing, because I don’t want to divide up his attention, but we do have a few announcements. Real quick, I wanted to say we’re going to put the link on the page and you’ll be able to find it in the description if you’re watching this later on YouTube, but our live event is a go, The Semantic Mastery Live.

October, the weekend of October 20th, 21st, we’ve already announced one of the special guest speakers. In addition to seeing all of our lovely faces at some point during the event, also Jeffrey Smith of SEO Boot Camp will be joining us and we’re going to have a couple more that we’re holding back.

We’re teasing it a little bit, but that is a go, so I’ll pop the link on here if you want to go and grab your ticket now. Ticket prices are definitely going to go up as time goes on. We want to help out the people who jump on this early and it is capped at a total of 25. Don’t put it off too long. It will be in the Washington DC area and we’re getting ready to lock down our event venue probably in the next week or two.

Bradley: Page is updated.

Adam: All right. As far as other announcements, you guys, we got a lot. I’m going to pass it off. Marco, is there anything we want to say specifically?

Marco: No. We’re moving forward, guys. The Google My Business auto-poster is ready. It has some awesome features. People have a long way to catch up. I know there’s some stuff being put out. It’s [inaudible 00:02:42]. You can get an RSS feed on anyone who’s in Syndication Academy or knows about us. You know how wicked RSS feeds can be, how they can help amplify your content, how they can help you with backlinks, but the most interesting thing we’re doing is we’re pulling in or we should have the ability in the next few days to pull in the RSS feed from the website so that all you would literally have to do is post from your website and you can amplify that content into post. If not, we do have the auto-poster, where you can go in and setup posts well ahead of time.

We also have YouTube views. That’s currently working. It’s working really well to push up videos, to get it ranked. Now, of course, once you start pushing videos, you should continue pushing videos to it to keep it ranked until it picks up its own steam. It’ll pick up steam and stay where it’s supposed to stay. It’ll stay ranked. The great thing about this is that since it’s real people, they’ll interact with your channel, so they’ll send all kinds of signals.

I keep telling people, the caveat in this is that you have to send them to a quality video. I always ask the question, “What’s a quality video?” Well, a quality video, if you look at your competition as a video that has a bunch of likes, it has a bunch of watch time, it has a bunch of subscribers, that’s a quality video. Look at what your competition is doing for that keyword and you mimic that, but do them one better. Better production, a better speaker, better audio quality, whatever it is that you need to do to grab the attention of your viewers.

There’s so many things coming. Video carpet bomb is coming. We were just talking about it. The done for you Google My Business services, that’s coming. The VA is almost trained. I’m working with her daily on this task. Cora reports are going to be available. What else do we have? Drive Stacks, guys. Drive Stacks, the Semantic Mastery way, with my original VA, the VA that I originally trained will be available through our marketplace. Market, it’s coming. Just stay tuned. Keep coming back and we’ll have news as everything develops, but we hope to have at least some of the products available by the end of the week. That’ll be on you to send the email to let people know, “Hey, it’s ready, so go get it.”

Adam: Awesome. Sorry about that. I was muted real quick. Also, I wanted to let everyone know, if you missed the webinar, we have a webinar replay. I’m not going to post the link here because if you’re on our email list, then you are very special and you’re going to get a link to check out the bundle, but there was a great webinar on Monday going into detail about how you can use some of the most powerful training that we have and really combine that.

We’re going to have some more information coming out about that. We’ll just post the link so you can go and grab that if you’re interested in taking advantage. It’s a special Fourth of July kind of holiday offer, and then we’ll have a little bit, like I said, of followup in the coming days. A lot of people are taking some time off, heading out to the beach, doing whatever. If you got some time you can squeak away from the family or make an excuse, you might want to go check out the replay over the next couple of days.

Bradley: I can tell having changed Hump Day Hangouts from Wednesday to Tuesday for this week, we’ve got a lot less viewers on it right now than we typically do, so it’s just timing. I’m glad that unfortunately, we didn’t have all the questions directed to the right place this time. That’s on our end, but we got a few questions. Do we have any other announcements, guys?

Adam: I’m good. How about you guys?

Hernan: I just wanted to reiterate that go ahead and grab your tickets for the [inaudible 00:06:51] Live 2018 because it’s going to depend on that. It’s going to depend on that. I’m really looking forward to seeing you guys, so yeah, I just wanted to repeat that once again.

Adam: Okay, cool.

Bradley: That’s it. We can get into it, huh?

Adam: Yeah, let’s do it.

Bradley: Let’s do it. All right, well, we don’t have a lot of questions, so we’re hoping that some of you guys that are here have some questions and you post them on the page. Again, that was our fault, but it is what it is, so we’re going to run with what we got. I know Adam posted a couple questions that he yanked from one of the Facebook groups, so we’ll start with those. I’ll grab the screen.

Is It Possible To Spread Authority To Multiple Root Domains From One Authority Domain Via Subdomain Redirects?

All right, so from the Facebook group. “Looking for insights on an idea. I wanted to test this, but asking is more efficient. Is the following possible? I have site.com and site.com has authority.” IDA, DR, okay. “I have a sub-domain on site.com, subdomain1.site.com. Sub-domain carries authority from site, correct?” Carry domain authority, but not necessarily page authority, but you’re right.

“Can I create a redirect from subdomain1.site.com to secondsite.com while site.com stays live and then secondsite.com gets authority from subdomain1.site.com?” Questions like this are hard to read. “Both secondsite.com and site have authority. In other words, is it possible to spread authority to multiple domains from one authority domain via sub-domain redirects?” Yes. “I’m doubting this works, but also read some things that indicate it might work.”

It does work. It does absolutely work. There’s a little bit of a loss. That’s called domain authority manipulation, guys. That’s like 2012 stuff. That’s the stuff that we did that worked really freaking well in like 2012, ‘13 timeframe. There’s still a little bit of benefit to pushing domain authority, guys, but honestly, you can set that up. It will work. There’s a little bit of a loss between redirects when pushing domain authority. It will absolutely increase your domain authority from your sub-domain that you direct to another root domain.

My point is, I’m not sure what your end goal is. Why do you want to push this domain authority to that other domain? Domain authority manipulation as a ranking factor is almost obsolete. I guess there might be some benefit to it, but you have to have really high DA numbers for that to really have an effect. It’s much more about relevancy than it is about domain metrics, which are proprietary metrics, right? Marco, I’ll let you comment on that a little bit, but again, look, if you want to do it, yes, it will help to boost domain authority from the second site.

There is a little bit of a loss, so what I’m saying is if you’ve got a 42 domain authority on your root domain and you try to push that over to a second site via sub-domain or any way you want to do it, it really doesn’t matter, but via a sub-domain redirect, you’ll likely fall somewhere in the 30s, the mid 30s with domain authority. It’s not going to happen overnight. When I used to do a lot of domain authority manipulation, we used to do a lot of it. The maws numbers would refresh, I can’t remember, I think it was every other month, every two months.

Marco: Every 90 days.

Bradley: Every 90 days. Okay. If we would do a redirect, like for example, we called it link laundering, and we’d do double 301 redirects from spam domains. We would go find expired domains that were on the closeout because they went through auction and they were really shitty, spammy domains. A lot of the times, they’re Chinese domains that would have hundreds, sometimes thousands or even tens of thousands of sub-domains. The dropped domain would have tens of thousands, sometimes, anywhere between hundreds to tens of thousands of sub-domains.

This is what we used to do and it worked really well. We would go buy a domain, buy one of those domains, and then we would set up a redirect script, a catch all or wild card redirect via HT access. We’d point the domain to a host, a C panel, and then we would set up an HT access file that would do a wild card sub-domain redirect to whatever we wanted to, and we would push domain authority.

We would do what’s called a double 301 redirect, so we would redirect it through one domain first and then push it over to our final target URL. I’d get domains that had 55, 60 domain authority mostly because of all the accumulated domain authority from all the sub-domains, right? We’d do the redirect and then push it over to a brand new domain and I could get my domain authority to jump from one, which is a brand new registered domain, to mid-40s usually within one maws cycle refresh, but sometimes it would take two. It would take anywhere between 90 days, so three months, to six months, to see that kind of a push. Again, I’ve found over the years that using that is purely like a ranking method, which used to work phenomenally. It really is ineffective at this point.

The only thing I would suggest is like I said, or what I would add to this, is that if you have really high domain authority and you can push some of that to another domain, it will help it to respond better to other off page signals, but that’s about it. Again, it’s not something that I even bother doing anymore. I don’t even look at domain authority and page authority numbers anymore, honestly. If you want to do it, it will work. Marco, what are your comments on this?

Marco: I would say he’s better off concentrating on relevance. If they’re relevant, then you can throw DA and domain authority and page authority out the window and push relevance. You could even throw a Drive Stack. Wherever you’re directing, you could put a Drive Stack as buffer and redirect to the Drive Stack and the Drive Stack will then push the power over to the new site with even more relevance. In the Drive Stack, you could push just tons of relevance in there whether you want keyword relevance, what do you call it, keyword plus URL, brand plus keyword relevance. What you really want is that brand plus keyword relevance.

Bradley: Right.

Marco: What you want to become is you want to become the keyword for whatever that niche is, so when people start thinking about those keywords, they don’t necessarily think about the keywords, but they think about your brand. This is where I tell people, Coca-Cola, Xerox, Band-Aid, Scotch Tape, all of these people have done fabulous branding where they become the brand for those keywords.

I know it’s not simple to do and we don’t have the deep pockets, but a way to start doing that is by relevance. How we do it, how we take advantage of it is by going into a Drive Stack and creating all of that keyword relevance which relates to the brand, and then we push maybe [inaudible 00:14:11] which will flow into the website, or maybe we’ll go direct to the website. We’ll go to the Google My Business thing.

There are so many ways to take advantage of this, but you’re pushing relevance. Think metrics. DA is a third party metric. Trust flow and citation flow, third party metrics. We don’t bother with that. What we look for is relevance and as long as the on page is tight on both websites, they will both benefit.

I could go even further, but then I’d be getting stuff that’s only in RYS Academy Reloaded. I could start talking all kind of things about embeds and the nasty stuff that you can do with embeds, but again, as I always say, we’d be doing the people that pay for the information a disservice by giving it away for free.

Hernan: If I may add real quick, that was one of the main reasons, the spam, when we just throw spam on the domain, we’ll rank. We will get higher domain authority, or we would do the sub-domain manipulation and whatnot, and that was one of the reasons why we stopped paying attention that much to domain authority and page authority, because they were so easy to manipulate.

That’s why we migrated to [inaudible 00:15:28] initially, and then we had to develop, as Marco was saying, relevancy and trust and authority as our own metics, our own way of doing things, because it was so easy. Again, you would have these Chinese domains with, I don’t know, 60 domain authority, and they were all spam. That’s one of the reasons, one of the many reasons that we stopped going through those domains.

Also, because maws will start delaying the updates and whatnot, and at some point it became a lot like waiting the page rank update, the public page rank update from Google that would go out every month or so. It became like that, so we stopped paying attention to that altogether and we started focusing a lot more on rankings and actual results.

Bradley: Again, yeah, it’ll work, and what I would recommend if you were trying to push it a second site anyway, guys, remember, if you push domain authority to a sub-domain, it will benefit the entire domain. Remember, domain authority, it’s a site-wide or domain-wide, including all sub-domains, including all inner pages and posts, all of them will benefit from that, will receive the same domain authority.

Instead of pushing from a redirect to a secondsite.com, you could push to a non-indexed sub-domain on that secondsite.com, all right? You do that so that you can set up a sub-domain. You don’t even need to really put a piece of content up on it, but you could. You could set an HTML file to say no index or whatever, and then just point all of it to that specific sub-domain because it will benefit the root without people really being able to see what you’re doing.

Again, I really just think that’s a waste of time unless you’ve got some massive amount of authority on your first site that you’re trying to push, in case it would help a little bit, but you’d have to be really, really high domain authority numbers for that to make much difference now in my opinion based on how the algorithm works now.

Do You Pay For Articles Or Use A Plugin To Pull In Content?

All right, Adam, the next one that he posted was, “Do you guys pay for articles or use a plugin to pull in content? Looking for an alternative for test site than buying articles.” Yeah, content curation. We have a training course specifically all about that. It’s what I’ve been using. I had to figure out a way to develop content for my clients that was cost-effective and efficient without having to be subject matter experts, so I developed a process years ago that I’ve been using ever since 2012.

We’ve got it as a product right now called Content Kingpin, but that’s the same exact content production process that I used for my own agency and countless amount of our members and students have also implemented that into their business for their primary content methods. We just get across the board good results from even our members that have implemented it, as well, or adopted that process, because it works.

It’s basically hands-free content marketing. You could teach a VA to do it, and they don’t have to be subject matter experts. All they have to do is be able to identify and locate content, authority content or just good, relevant content about whatever topic they’re going to be blogging about and then organizing that content in a logical manner and injecting a small amount of their own commentary. That content is more efficient and way better than any sort of shitty content, farmed content that you could buy from the dime a dozen content farms that are out there, that is just spun, rehashed garbage.

Guys, that’s all the content farms do. They don’t write original content. Even if they do, they’re not subject matter experts. If they are, you’re going to pay a premium for it, but even then, a lot of times, guys, all they do is do mashups where they’ll go, scrape five or 10 articles or whatever about whatever topic it is that you requested the article for, and then they’ll put bits and pieces of each article, put them through a spinner, and sometimes they’ll manually edit the spin text or the output file to where it’s a little bit more readable, but a lot of those content farms, you’ll get a lot of errors and stuff that you can clearly see that a spinner was used and they didn’t take the time to manually edit it.

My point is you’re not really buying original content from content farms, anyway. You’re buying garbage. You’re much better off using curated content where you can reference and cite other people’s authority content that is highly relevant from subject matter experts and you’re giving them credit via the attribution link. You’re citing the source, which is required and ethical. It’s the ethical thing to do.

Now, you’ve got good content from subject matter experts that you’re quoting on your own site, giving them credit, and injecting your own commentary. Again, a VA can do that. That’s why we call it Content Kingpin Hands-Free Content Marketing, because it truly is. You can generate a stream or revenue just from selling content marketing services and managing it. It just requires a very, very small amount of management.

Again, that training, Content Kingpin, teaches exactly how to hire the VAs, what to look for, what type of output production you should expect, what to pay them, how to manage it, all of that, guys. All of that is covered in great detail in that course. I highly recommend anybody that needs content for their clients or their own assets, their own digital assets, check that out because it’s the exact same method we use, all right?

Do We Have To Worry About Stock Photo Copyright Issues When Posting To Social Media Like Twitter?

Jeff, what’s up, Jeff? He says, “Do we have to worry about stock photo copyright issues when posting to social media, like Twitter, the same way we do with our website?” I don’t know, Jeff. I wish I did. I wish I had definitive answer. Maybe somebody else on here knows. Anybody?

Hernan: I had some issues when it comes to posting on Facebook, so yeah, short answer is yeah, because I had to take down an ad that was performing super well just because I was lazy and I didn’t check the stock photos stuff. The actual owner of the photo contacted me and said, “Hey dude, you need to take off the ad,” and I lost the entire social proof and everything on the Facebook side of things.

Yeah, short answer is yes because you can get in trouble. It doesn’t really matter if you’re using it on Twitter, Google. Google, maybe you would have a bigger exposure because you’re being indexed, but on Twitter, people can still see it, right? I think it’s just a matter of photos are still an asset, so it’s like you saying a piece of a song or a piece of a movie, something like that, all of that is copyrighted. You need to have that in mind, no matter where you’re using it.

When you’re doing it on your website, you’re a bit more exposed because anyone can get access to that, while on Twitter it’s not the case, but just to avoid issues, I would say don’t do it. Plus, there are so many deals and having stock photos has become really, really cheap. If you go to [inaudible 00:22:51] for example, you can get deals, like, I don’t know, for 100 photos for 10 bucks or something like that. It’s not even worth the trouble of getting through it.

Bradley: Yeah. Yeah, and usually for my clients, what I have them do is I use StockFresh.com. That’s our primary stock photo site, and so I just have my clients go setup an account or I set it up for them in their name and then I send them the login details and then they go in and fund it by just purchasing credits. We usually purchase 100 credits at a time. I think it’s $79 or something like that at Stock Fresh. It’s not bad. It’s decent.

Every couple of months or so, my curators, my VAs who are doing all of the content marketing for my clients will contact me and say, “Hey, we need this account refilled,” and I’ll just contact the client and say, “Hey, I need you to add another $100, refill the account with credits.” That’s it. That’s how it works, and that’s just to be safe.

That’s because I’ve been hit with extortion letters from Getty Images and their various subsidiaries and I’ve had to pay fines, copyright fines, settlement fees, basically for not having each client having their own licenses. In other words, even if I had my own account for my marketing agency with stock photos, if I published those stock photos on clients’ websites, the client needs to have a license for that photo. Even though I did it on their behalf, I was the license holder, not the client.

I’ve had to pay settlement fees for copyright infringement issues for client sites that they received the extortion letter, but I paid it on their behalf because it was my fault for not having them setup properly. That’s why I talk about that, again, in the Content Kingpin training that I was just talking about, I go into great detail about all of that because it’s very, very important. I would follow Hernan’s advice about social media and really try to have proper licensing for photos that you’re using.

Hernan: Yeah. Yeah, I would do that, too, and for example, there’s some websites that they’re explicitly royalty-free photos like Flickr, for example. You can search for royalty-free photos, then I think Unsplash.com, Unsplash.com. There’s another called Pixabay.com. Those are all royalty-free photos, but you’re limited to what you can find over there.

Sometimes for ads it will work, but if I’m looking for a specific way or specific photo that will convey a specific message that I want to send, then it wouldn’t work, so I’ll need to go out and actually purchase the picture. It’s specifically important with social media. Twitter has become super, super visual. If you go through the Twitter app on mobile, it’s super visual, so photos play a big role.

Would SEO Content Be Okay Or Should You Use The Research Quality Content For An Affiliate Money Site?

Bradley: Okay, Dominick’s up. What’s up, Dominick? He says, “I need some good content for an affiliate money site. I’ve tried Natasha Nixon, but it’s a little pricey. Would SEO content be okay or should I use the research quality content?”

No, if it’s for a money site, I would recommend that you do authority content because the SEO content is exactly what I just mentioned about a content farm. That’s what it is. It’s spun shit. It’s garbage. I can tell you that. That’s to be used for link building and stuff like that. It’s not money site content. I could tell you that even the authority content that you purchase sometimes isn’t going to be very good.

For the most part, I’ve had good experiences with Natasha Nixon for authority content, but the last article I got was complete garbage. It was for Mario’s Cab Service for the GMB Pro case study, and it was complete garbage. I ordered a 1500 word authority content article, paid like $120 for it, and it was complete garbage. I had to go through and manually edit. If I had time, I would’ve requested a rewrite, but I didn’t because I wanted to get it up, so I just edited about 500 or 600 words of it myself and then used that as the actual GMB website article.

Again, guys, remember, your best bet, Dominick, if you need really good authority type content or money site content on a regular basis would be to hire your own writer from Upwork or something. That is a much better way than going to the content producers. Honestly, you’re better off developing a one on one relationship with an individual writer.

Here’s the thing. Well, most of my writers are now curators, but I still can rely on them for article writing at times, but most of the stuff we do is like I said, curating for blog posts and such. The idea is once you’ve developed a relationship with a particular writer, you get to know their voice, so to speak and how they write, and you can help to mold or shape how you want them to write for particular clients, for example. That’s the benefit of doing it.

One of the other benefits of having a relationship with an individual writer is that a lot of times, you get better treatment. You don’t have to wait in queue for a week to get a piece of content back, that kind of stuff. You can have direct message. I use Upwork a lot. There’s desktop notifications and all that kind of stuff, so I recommend doing that.

If you’re going to buy it from a content farm, Natasha Nixon being one of them, then authority content is your better bet. It is a bit more expensive, but again, for money sites, I don’t recommend putting up any kind of SEO articles because they’re literally trash. It’s junk. You yourself will spend more time editing them and making them readable than it’s worth. If that’s the case, why not just write it yourself? Anybody want to comment on that?

Hernan: Yeah. Real quick, I totally agree with what you’re saying, Bradley, in terms of having someone that you can always refer to, even further if you’re offering this on a regular basis. I think that there’s some types of professionals, if you would, or some types of work that you always need stuff done, for example, graphic design, that you would be better off just hiring somebody to do graphic design.

For example, on our end, we hire a graphic designer. He would take over the entire graphic design side of things. He would do thumbnails for YouTube. He would do this and he would do that. He already knows how we work and what types of things we want and if we need a logo, we ask him for it, and if we need banners, sometimes he would do it.

I think that’s part of the team that you want to start putting together. That’s part of the team because you’re providing service and if you’re providing content creation services for your clients, that’s something that you really want to have in mind. For example, if you’re doing, I don’t know, video services, right, you’re doing YouTube services, maybe you need a video editor or maybe you need the tools to actually provide the client with a good service. That will position yourself as a much more valuable asset because you have the tools.

It’s not like you’re getting out there and grabbing the content, the articles, the logos from what everyone else is doing. You become a much more valuable asset because you’re developing your own team. I think that having that long-term relationship and having that long-term view when it comes to the collaborators that work with you, people that help you, helps a lot, helps you save time, money, and helps you position yourself better.

Bradley: Yeah, and the last thing about that I want to mention is I said earlier about you get to know a writer’s voice, and that’s good because especially if you’re providing content for your clients, then you already know what the quality is going to be. When you buy content from places like content farms or a Natasha Nixon, even when you’re buying the authority content which costs more money, you don’t know which writer’s going to get it, so you don’t know what the quality’s going to be like.

The tone of the writing can be different from article to article, can be vastly different. If you’re providing content for webpages, not posts, but pages for client sites, you want consistency in tone because you don’t want one page to have a tone that’s vastly different than another page, because it would be off putting to a visitor. Again, you get to know how the writer writes. You get to come to expect a certain level of quality, a certain tone, a certain voice to speak. That kind of stuff makes you more confident in being able to sell content marketing, right? Good question there, Dom. A great question, actually.

Vincent, doesn’t look much of a question. Let’s see if there’s a comment somewhere. No. Okay, so, well, congratulations. I don’t know what this means.

Adam: Oh, you’ll see it in a minute. He posted after that.

Does Adding A PR Link Helps In Generating Review Snippets Of A GMB Review Page?

Bradley: Okay, cool, cool. Let’s see. “Hey guys. Do you know if adding a PR link to our GMB review page will cause our GMB listing to show a review snippet as shown below?”

No. Adding a PR link to your review page, no. This is a maps thing. You have to have I think five, at least it used to be, you had to have a minimum of five ratings for the stars to show. I think that’s still the case. This is a maps listing that you show here in the picture, so that’s not something that we can manipulate by adding code because we can’t add code to the maps profile.

You can on a website. You can have structured data for review schema, but we can’t do that in the maps profile. The maps profile will show review stars once you have a total of five reviews. Whatever the star ratings are is irrelevant. Your ratings stars will show up once you have a total of five reviews. Does that make sense? That’s it. It’s not something that you can force or trigger by linking to it or adding code because you can’t edit the code of the GMB or maps profile like you could on a website, right? You just need to get five reviews.

Who Do You Recommend For Google Phone Verified Accounts?

Okay, Jim’s up. He says, “Hey, SM team. I’m glad you were able to hang out during the holiday week.” Yeah, us, too. We’ve only missed one in 191 episodes and it was a scheduled miss. “I know you’ve spoken about Google phone verified accounts in the past a lot, but I was wondering who you’d recommend of late. Also, is it worth paying $3 per account for aged accounts instead of 35 cent per newer account? Have you had better ratio on sites sticking with the older accounts?”

I buy aged accounts for very particular projects. Let’s put it this way. I’ve bought some aged accounts. I haven’t tested, I haven’t setup an actual test to test a brand new account versus an aged account anytime in the last three or four years, so I don’t know if having an aged account really makes a difference or not. I can’t tell definitively.

People seem to think it does make a difference. There’s probably some evidence out there to support that. I would just assume that that may be the case. For very particular accounts or projects, campaigns, whatever, I will sometimes buy the aged accounts and I’ll pay as much as $50 per account depending on how old it is. I’ve bought some 12 year old created in 2006 Google accounts and I’ve paid as much as $50 per account for those, and then I still had one of them terminated rather quickly, which pissed me off.

I can’t tell you, Jim, whether it’s really worth it or not. Maybe some other people have some data to prove one way or the other. I don’t. Usually, guys, we try to test everything to give you a definitive answer and this is something I have not tested. Adam, or excuse me, Hernan and or Marco, have either of you have any data to back up one way or the other?

Hernan: No, not on my end, honestly.

Marco: No, I don’t think it makes a difference.

Bradley: Okay. Yeah, I didn’t think so. Honestly, I know people say it does. Jim, I would say proceed at your own risk, whichever way you want, but this is the guy that I’m recommending right now for my aged accounts. [inaudible 00:35:52] is his name. At least that’s what I think it is, BulkPVA.com. I still use him. He’s really responsive on Skype if you connect with him on Skype, and if you go to contact, I think his Skype username is right there. Yeah, it is, BulkPVA.com. You can email him, all that. Just tell him I sent you. He knows because I’ve referred a lot of people to him.

He usually takes very good care of us, as well as anytime accounts get terminated and stuff, if they’re new, obviously if you have accounts terminated two weeks after he delivers them to you, that’s your fault, but if they’re within three days, within 72 hours or something like that, see, look, it takes 24 to 72 hours to deliver each order. Let’s see. After delivery of accounts, if the account is banned within 48 hours, replacements will be given to you.

What I do is whenever we order a new batch, and a lot of these, I buy the double phone verified YouTube accounts, and we do that because we do a lot of video spam for clients and all kinds of stuff, and I’ve got a VA that runs a video spam tool, Ab’s Video Carpet Blitz tool. We have to have dozens, if not 100 plus YouTube accounts at all times. Obviously, because we’re doing a shit ton of spam, a lot of accounts get terminated from overuse, and so I buy accounts from this guy all the time.

What I do is my VA will go in and immediately open up Browseo and just start adding profiles and logging in to bind it to his IP, but they each have their own browsing session because they’re all separated or segregated via Browseo, which you can do that with Ghost Browser, I think is another one. It doesn’t have to be Browseo, guys. It doesn’t matter. All I’m saying is the best way to get these accounts to stick is to bind them to your IP, but make sure they have their own unique browsing session in history.

Start allowing cookies to accrue and search history and allow Google and the websites that that profile visits start to build a customer profile, like an avatar or whatever, for that particular profile. In other words, you want it to look real, and so one of the things that I’ve found is these bulk accounts, when you buy them, if you do a hard reset on your browser to clear all cache and cookies and then log into four, five, six accounts from the same IP all from a 100% virgin browsing session each time you do it, that’s going to look spammy and those accounts tend to get terminated.

If you log into each of them, even from the same IP, as long as they have their own unique browsing sessions that maintain, they stay, in other words they don’t get wiped clean and then use that same IP to log into another profile, with Browseo or Ghost Browser or any number of those apps that do that that will keep browsing sessions per profile, that’s a much better way to do it. That tends not to trigger the red flags that do from using 100% clean browsing sessions each time. Hopefully that makes sense. This is the guy I still recommend. Just tell him I sent you only because he tends to take care of the people that we send to him. You get put the top of his priority list, all right? That was another good question.

Would You Recommend Making The Least Number Of Location Pages For Each Facebook Accounts?

Oh, cool, we’re almost out of time, almost out of questions. Marco says from YouTube, [inaudible 00:39:23], “For multiple location websites, I know normally you guys recommend having one ring of social media that is going to syndicate posts, but in Facebook, you can have multiple location pages linked to one account. Would you recommend making at least the Facebook accounts for every location at least?”

Yeah, you can. Honestly, I would, because multiple location businesses should each have their own Facebook page. Each location should have its own Facebook page, so yeah, absolutely. What I was talking about was a branded Tumblr, a branded Blogger, a branded WordPress, and all the other web twos and stuff that we syndicate and we use as part of the syndication networks. You really only need one branded network that you can publish content to from the root domain, from the blog that’s typically going to be on the root domain. Essentially you can silo the root domain to have categories for each one of the locations.

Let’s say you got six locations. I would set up a category for each location, and then what I would do is publish content, just publish posts from the blog on the root site, make sure it’s the correct category selected. When you’re targeting, let’s say location number one, you’re going to optimize the content and have the call to action link, the link that you’re going to be linking to that sub-domain site or location page, whatever, however you’ve got it configured, but that’s going to be selected and placed into that location category, which helps to optimize it. You can do that for each location from the root blog. You don’t need to have a separation syndication network for each location, but Facebook pages, you can have a separate location page and I would encourage that because that’s a powerful citation.

That’s the thing, guys. When it comes to any of the [inaudible 00:41:20]. I’m sorry. I’ll come back to that question, Vincent. I got sidetracked. The other thing about this is if you have a particular location that is not responding as well to the blog post, the syndication from the root domain, then you can always go in and setup a location specific syndication network where you would just use the same branding, but you would add a local modifier.

In other words, if it’s Joe’s Plumbing and there’s six locations and one of them happens to be, I don’t know, Fairfax, Virginia, then if he has a Joe’s Plumbing syndication network that he’s using to blog for all of the locations, but Fairfax, Virginia isn’t really responding as well to the blogs from the root domain, then you could put a Joe’s Plumbing Fairfax syndication network up and then syndicate content directly from that particular category on the root domain to just that network, or you could even transfer and put a separate blog on that location specific site, if that makes sense.

Guys, remember, categories in WordPress do have their own feeds. You can get a category feed, so you could essentially use the root domain for let’s say if you had six locations, you could literally have six location, so brand plus location modifier networks, and have six individual category RSS feeds each triggering their own geo-specific network. Does that make sense?

Again, you can get really complex with this stuff. I like to keep one branded syndication network to try to accomplish what I desire for all of the locations because that’s less work and it’s easier. I like easy. I like efficiency, but you can make it complicated or add additional geo networks specific to a location when needed, but lastly, like I mentioned, as far as the actual Facebook page, I would have a location page for each location, absolutely, because it’s a very powerful citation.

You could also create location pages on LinkedIn, Crunchbase, if you’re using Crunchbase, which you should because Crunchbase is a very powerful citation as part of the semantic database. What I would recommend with Crunchbase is setup an organization and then you setup sub-locations for each location, which you can link to individually. That becomes very, very powerful. That’s a good question, though.

Vincent said, “The line below reviews that has the blue icon, it’s a review snippet.” Yeah, but that’s something that Google pulls in automatically. That’s not something that you can force. This is a Google Maps listing, Vincent. You can’t manipulate this. Google decides what they’re going to list and show right here, not you. That’s not something that we have the option to edit right now or to change.

Those reviews that are pulled in, like the snippet from a review, that’s just what Google determines that they’re going to pull in and display to the searcher, the user, the Google user. That’s it. It’s not something that you can edit. You can’t force that. Google just does that, at least as far as I know, you can’t. If I’m wrong, I’m sure somebody will correct me. Okay, well, should we give it another minute and see if any other questions come in or should we just wrap up a little bit early?

Adam: I think we should give them a minute because I know there’s definitely a lag, but I want to talk a little bit more about the live event in October.

Bradley: Okay.

Adam: We narrowed it down. It’s going to be in Washington DC like we said, which honestly, I’m kind of pumped about because when we first thought of that, the first thing I thought about was heat and humidity, but I realized it’s going to be in the middle of October and it’s going to be freaking awesome there. You can speak to that. That’s a great time of year around there, isn’t it?

Bradley: Absolutely. It should be really nice. There’s a ton of stuff to do in Washington DC. Besides our event, we’re going to have a VIP event I believe, which we’re going to have to find something good to do. DC, it’s the nation’s capital, right? There’s a lot of stuff to do that.

Adam: Yeah. You’re within striking distance of a lot of stuff, so if you come join us, if you can take a couple days on either side, maybe go do something. If you’re traveling, there’s a lot of neat stuff in that area to do.

Bradley: Yeah. Yeah, there is. Okay, well, I don’t see any other questions coming in, guys. It’s Fourth of July holiday week. For those of you in the US, happy Fourth of July, and go get a cold beer.

Adam: Those of you in England, I’m not watching the game, but hopefully England’s doing well in the soccer match I guess it is right now. I’m going to check that out, and then yeah, I hope everyone has a great Fourth of July. I’m going to head out and enjoy that tomorrow.

Bradley: I’m still working tomorrow for a few hours in the morning. I’ve got to coach Crossfit for two hours in the morning, and then I’m going to work for a couple hours before I go heavily drink.

Marco: Well, England is still sweating.

Hernan: [inaudible 00:46:14] penalties. Very fun. Thank you guys.

Bradley: All right guys. See you later. Happy Fourth.

Marco: Bye everyone.

Chris: Bye.

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 191 published first on your-t1-blog-url

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 191

Click on the video above to watch Episode 191 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

  Announcement

Adam: Hey everybody. Welcome to Hump Day Hangouts, episode 191, the question where I guarantee it, if you’re watching this, you can get your question answered, because right now there are almost no questions because of a little error that somebody made. It’s not important who, but let’s go and say hello to everyone real quick. Hopefully, you’re getting an announcement on YouTube or you’re getting a notification. You might be watching this later, in which case, just ignore all this stuff about people making mistakes. Chris, how you doing, man?

Chris: Good. Happy to have summer finally in Europe.

Adam: Oh, nice. It’s finally warming up there?

Chris: Yep.

Adam: Good deal, good deal. Hernan, how about you? Is it nice and cold down there?

Hernan: Yeah. Over here, it’s freezing, man. I’m freezing my ass and overdressed, whatever, but I’m super excited to be here anyway, so that doesn’t stop us.

Adam: Marco, you’re not freezing your ass off, are you?

Marco: Never. Guys, for some reason, we’re not transmitting this Hangout into the Google Plus page. It’s still 190.

Bradley: That’s my fault. Standby.

Adam: Got you. Well, we won’t ask Bradley how he’s doing, because I don’t want to divide up his attention, but we do have a few announcements. Real quick, I wanted to say we’re going to put the link on the page and you’ll be able to find it in the description if you’re watching this later on YouTube, but our live event is a go, The Semantic Mastery Live.

October, the weekend of October 20th, 21st, we’ve already announced one of the special guest speakers. In addition to seeing all of our lovely faces at some point during the event, also Jeffrey Smith of SEO Boot Camp will be joining us and we’re going to have a couple more that we’re holding back.

We’re teasing it a little bit, but that is a go, so I’ll pop the link on here if you want to go and grab your ticket now. Ticket prices are definitely going to go up as time goes on. We want to help out the people who jump on this early and it is capped at a total of 25. Don’t put it off too long. It will be in the Washington DC area and we’re getting ready to lock down our event venue probably in the next week or two.

Bradley: Page is updated.

Adam: All right. As far as other announcements, you guys, we got a lot. I’m going to pass it off. Marco, is there anything we want to say specifically?

Marco: No. We’re moving forward, guys. The Google My Business auto-poster is ready. It has some awesome features. People have a long way to catch up. I know there’s some stuff being put out. It’s [inaudible 00:02:42]. You can get an RSS feed on anyone who’s in Syndication Academy or knows about us. You know how wicked RSS feeds can be, how they can help amplify your content, how they can help you with backlinks, but the most interesting thing we’re doing is we’re pulling in or we should have the ability in the next few days to pull in the RSS feed from the website so that all you would literally have to do is post from your website and you can amplify that content into post. If not, we do have the auto-poster, where you can go in and setup posts well ahead of time.

We also have YouTube views. That’s currently working. It’s working really well to push up videos, to get it ranked. Now, of course, once you start pushing videos, you should continue pushing videos to it to keep it ranked until it picks up its own steam. It’ll pick up steam and stay where it’s supposed to stay. It’ll stay ranked. The great thing about this is that since it’s real people, they’ll interact with your channel, so they’ll send all kinds of signals.

I keep telling people, the caveat in this is that you have to send them to a quality video. I always ask the question, “What’s a quality video?” Well, a quality video, if you look at your competition as a video that has a bunch of likes, it has a bunch of watch time, it has a bunch of subscribers, that’s a quality video. Look at what your competition is doing for that keyword and you mimic that, but do them one better. Better production, a better speaker, better audio quality, whatever it is that you need to do to grab the attention of your viewers.

There’s so many things coming. Video carpet bomb is coming. We were just talking about it. The done for you Google My Business services, that’s coming. The VA is almost trained. I’m working with her daily on this task. Cora reports are going to be available. What else do we have? Drive Stacks, guys. Drive Stacks, the Semantic Mastery way, with my original VA, the VA that I originally trained will be available through our marketplace. Market, it’s coming. Just stay tuned. Keep coming back and we’ll have news as everything develops, but we hope to have at least some of the products available by the end of the week. That’ll be on you to send the email to let people know, “Hey, it’s ready, so go get it.”

Adam: Awesome. Sorry about that. I was muted real quick. Also, I wanted to let everyone know, if you missed the webinar, we have a webinar replay. I’m not going to post the link here because if you’re on our email list, then you are very special and you’re going to get a link to check out the bundle, but there was a great webinar on Monday going into detail about how you can use some of the most powerful training that we have and really combine that.

We’re going to have some more information coming out about that. We’ll just post the link so you can go and grab that if you’re interested in taking advantage. It’s a special Fourth of July kind of holiday offer, and then we’ll have a little bit, like I said, of followup in the coming days. A lot of people are taking some time off, heading out to the beach, doing whatever. If you got some time you can squeak away from the family or make an excuse, you might want to go check out the replay over the next couple of days.

Bradley: I can tell having changed Hump Day Hangouts from Wednesday to Tuesday for this week, we’ve got a lot less viewers on it right now than we typically do, so it’s just timing. I’m glad that unfortunately, we didn’t have all the questions directed to the right place this time. That’s on our end, but we got a few questions. Do we have any other announcements, guys?

Adam: I’m good. How about you guys?

Hernan: I just wanted to reiterate that go ahead and grab your tickets for the [inaudible 00:06:51] Live 2018 because it’s going to depend on that. It’s going to depend on that. I’m really looking forward to seeing you guys, so yeah, I just wanted to repeat that once again.

Adam: Okay, cool.

Bradley: That’s it. We can get into it, huh?

Adam: Yeah, let’s do it.

Bradley: Let’s do it. All right, well, we don’t have a lot of questions, so we’re hoping that some of you guys that are here have some questions and you post them on the page. Again, that was our fault, but it is what it is, so we’re going to run with what we got. I know Adam posted a couple questions that he yanked from one of the Facebook groups, so we’ll start with those. I’ll grab the screen.

Is It Possible To Spread Authority To Multiple Root Domains From One Authority Domain Via Subdomain Redirects?

All right, so from the Facebook group. “Looking for insights on an idea. I wanted to test this, but asking is more efficient. Is the following possible? I have site.com and site.com has authority.” IDA, DR, okay. “I have a sub-domain on site.com, subdomain1.site.com. Sub-domain carries authority from site, correct?” Carry domain authority, but not necessarily page authority, but you’re right.

“Can I create a redirect from subdomain1.site.com to secondsite.com while site.com stays live and then secondsite.com gets authority from subdomain1.site.com?” Questions like this are hard to read. “Both secondsite.com and site have authority. In other words, is it possible to spread authority to multiple domains from one authority domain via sub-domain redirects?” Yes. “I’m doubting this works, but also read some things that indicate it might work.”

It does work. It does absolutely work. There’s a little bit of a loss. That’s called domain authority manipulation, guys. That’s like 2012 stuff. That’s the stuff that we did that worked really freaking well in like 2012, ‘13 timeframe. There’s still a little bit of benefit to pushing domain authority, guys, but honestly, you can set that up. It will work. There’s a little bit of a loss between redirects when pushing domain authority. It will absolutely increase your domain authority from your sub-domain that you direct to another root domain.

My point is, I’m not sure what your end goal is. Why do you want to push this domain authority to that other domain? Domain authority manipulation as a ranking factor is almost obsolete. I guess there might be some benefit to it, but you have to have really high DA numbers for that to really have an effect. It’s much more about relevancy than it is about domain metrics, which are proprietary metrics, right? Marco, I’ll let you comment on that a little bit, but again, look, if you want to do it, yes, it will help to boost domain authority from the second site.

There is a little bit of a loss, so what I’m saying is if you’ve got a 42 domain authority on your root domain and you try to push that over to a second site via sub-domain or any way you want to do it, it really doesn’t matter, but via a sub-domain redirect, you’ll likely fall somewhere in the 30s, the mid 30s with domain authority. It’s not going to happen overnight. When I used to do a lot of domain authority manipulation, we used to do a lot of it. The maws numbers would refresh, I can’t remember, I think it was every other month, every two months.

Marco: Every 90 days.

Bradley: Every 90 days. Okay. If we would do a redirect, like for example, we called it link laundering, and we’d do double 301 redirects from spam domains. We would go find expired domains that were on the closeout because they went through auction and they were really shitty, spammy domains. A lot of the times, they’re Chinese domains that would have hundreds, sometimes thousands or even tens of thousands of sub-domains. The dropped domain would have tens of thousands, sometimes, anywhere between hundreds to tens of thousands of sub-domains.

This is what we used to do and it worked really well. We would go buy a domain, buy one of those domains, and then we would set up a redirect script, a catch all or wild card redirect via HT access. We’d point the domain to a host, a C panel, and then we would set up an HT access file that would do a wild card sub-domain redirect to whatever we wanted to, and we would push domain authority.

We would do what’s called a double 301 redirect, so we would redirect it through one domain first and then push it over to our final target URL. I’d get domains that had 55, 60 domain authority mostly because of all the accumulated domain authority from all the sub-domains, right? We’d do the redirect and then push it over to a brand new domain and I could get my domain authority to jump from one, which is a brand new registered domain, to mid-40s usually within one maws cycle refresh, but sometimes it would take two. It would take anywhere between 90 days, so three months, to six months, to see that kind of a push. Again, I’ve found over the years that using that is purely like a ranking method, which used to work phenomenally. It really is ineffective at this point.

The only thing I would suggest is like I said, or what I would add to this, is that if you have really high domain authority and you can push some of that to another domain, it will help it to respond better to other off page signals, but that’s about it. Again, it’s not something that I even bother doing anymore. I don’t even look at domain authority and page authority numbers anymore, honestly. If you want to do it, it will work. Marco, what are your comments on this?

Marco: I would say he’s better off concentrating on relevance. If they’re relevant, then you can throw DA and domain authority and page authority out the window and push relevance. You could even throw a Drive Stack. Wherever you’re directing, you could put a Drive Stack as buffer and redirect to the Drive Stack and the Drive Stack will then push the power over to the new site with even more relevance. In the Drive Stack, you could push just tons of relevance in there whether you want keyword relevance, what do you call it, keyword plus URL, brand plus keyword relevance. What you really want is that brand plus keyword relevance.

Bradley: Right.

Marco: What you want to become is you want to become the keyword for whatever that niche is, so when people start thinking about those keywords, they don’t necessarily think about the keywords, but they think about your brand. This is where I tell people, Coca-Cola, Xerox, Band-Aid, Scotch Tape, all of these people have done fabulous branding where they become the brand for those keywords.

I know it’s not simple to do and we don’t have the deep pockets, but a way to start doing that is by relevance. How we do it, how we take advantage of it is by going into a Drive Stack and creating all of that keyword relevance which relates to the brand, and then we push maybe [inaudible 00:14:11] which will flow into the website, or maybe we’ll go direct to the website. We’ll go to the Google My Business thing.

There are so many ways to take advantage of this, but you’re pushing relevance. Think metrics. DA is a third party metric. Trust flow and citation flow, third party metrics. We don’t bother with that. What we look for is relevance and as long as the on page is tight on both websites, they will both benefit.

I could go even further, but then I’d be getting stuff that’s only in RYS Academy Reloaded. I could start talking all kind of things about embeds and the nasty stuff that you can do with embeds, but again, as I always say, we’d be doing the people that pay for the information a disservice by giving it away for free.

Hernan: If I may add real quick, that was one of the main reasons, the spam, when we just throw spam on the domain, we’ll rank. We will get higher domain authority, or we would do the sub-domain manipulation and whatnot, and that was one of the reasons why we stopped paying attention that much to domain authority and page authority, because they were so easy to manipulate.

That’s why we migrated to [inaudible 00:15:28] initially, and then we had to develop, as Marco was saying, relevancy and trust and authority as our own metics, our own way of doing things, because it was so easy. Again, you would have these Chinese domains with, I don’t know, 60 domain authority, and they were all spam. That’s one of the reasons, one of the many reasons that we stopped going through those domains.

Also, because maws will start delaying the updates and whatnot, and at some point it became a lot like waiting the page rank update, the public page rank update from Google that would go out every month or so. It became like that, so we stopped paying attention to that altogether and we started focusing a lot more on rankings and actual results.

Bradley: Again, yeah, it’ll work, and what I would recommend if you were trying to push it a second site anyway, guys, remember, if you push domain authority to a sub-domain, it will benefit the entire domain. Remember, domain authority, it’s a site-wide or domain-wide, including all sub-domains, including all inner pages and posts, all of them will benefit from that, will receive the same domain authority.

Instead of pushing from a redirect to a secondsite.com, you could push to a non-indexed sub-domain on that secondsite.com, all right? You do that so that you can set up a sub-domain. You don’t even need to really put a piece of content up on it, but you could. You could set an HTML file to say no index or whatever, and then just point all of it to that specific sub-domain because it will benefit the root without people really being able to see what you’re doing.

Again, I really just think that’s a waste of time unless you’ve got some massive amount of authority on your first site that you’re trying to push, in case it would help a little bit, but you’d have to be really, really high domain authority numbers for that to make much difference now in my opinion based on how the algorithm works now.

Do You Pay For Articles Or Use A Plugin To Pull In Content?

All right, Adam, the next one that he posted was, “Do you guys pay for articles or use a plugin to pull in content? Looking for an alternative for test site than buying articles.” Yeah, content curation. We have a training course specifically all about that. It’s what I’ve been using. I had to figure out a way to develop content for my clients that was cost-effective and efficient without having to be subject matter experts, so I developed a process years ago that I’ve been using ever since 2012.

We’ve got it as a product right now called Content Kingpin, but that’s the same exact content production process that I used for my own agency and countless amount of our members and students have also implemented that into their business for their primary content methods. We just get across the board good results from even our members that have implemented it, as well, or adopted that process, because it works.

It’s basically hands-free content marketing. You could teach a VA to do it, and they don’t have to be subject matter experts. All they have to do is be able to identify and locate content, authority content or just good, relevant content about whatever topic they’re going to be blogging about and then organizing that content in a logical manner and injecting a small amount of their own commentary. That content is more efficient and way better than any sort of shitty content, farmed content that you could buy from the dime a dozen content farms that are out there, that is just spun, rehashed garbage.

Guys, that’s all the content farms do. They don’t write original content. Even if they do, they’re not subject matter experts. If they are, you’re going to pay a premium for it, but even then, a lot of times, guys, all they do is do mashups where they’ll go, scrape five or 10 articles or whatever about whatever topic it is that you requested the article for, and then they’ll put bits and pieces of each article, put them through a spinner, and sometimes they’ll manually edit the spin text or the output file to where it’s a little bit more readable, but a lot of those content farms, you’ll get a lot of errors and stuff that you can clearly see that a spinner was used and they didn’t take the time to manually edit it.

My point is you’re not really buying original content from content farms, anyway. You’re buying garbage. You’re much better off using curated content where you can reference and cite other people’s authority content that is highly relevant from subject matter experts and you’re giving them credit via the attribution link. You’re citing the source, which is required and ethical. It’s the ethical thing to do.

Now, you’ve got good content from subject matter experts that you’re quoting on your own site, giving them credit, and injecting your own commentary. Again, a VA can do that. That’s why we call it Content Kingpin Hands-Free Content Marketing, because it truly is. You can generate a stream or revenue just from selling content marketing services and managing it. It just requires a very, very small amount of management.

Again, that training, Content Kingpin, teaches exactly how to hire the VAs, what to look for, what type of output production you should expect, what to pay them, how to manage it, all of that, guys. All of that is covered in great detail in that course. I highly recommend anybody that needs content for their clients or their own assets, their own digital assets, check that out because it’s the exact same method we use, all right?

Do We Have To Worry About Stock Photo Copyright Issues When Posting To Social Media Like Twitter?

Jeff, what’s up, Jeff? He says, “Do we have to worry about stock photo copyright issues when posting to social media, like Twitter, the same way we do with our website?” I don’t know, Jeff. I wish I did. I wish I had definitive answer. Maybe somebody else on here knows. Anybody?

Hernan: I had some issues when it comes to posting on Facebook, so yeah, short answer is yeah, because I had to take down an ad that was performing super well just because I was lazy and I didn’t check the stock photos stuff. The actual owner of the photo contacted me and said, “Hey dude, you need to take off the ad,” and I lost the entire social proof and everything on the Facebook side of things.

Yeah, short answer is yes because you can get in trouble. It doesn’t really matter if you’re using it on Twitter, Google. Google, maybe you would have a bigger exposure because you’re being indexed, but on Twitter, people can still see it, right? I think it’s just a matter of photos are still an asset, so it’s like you saying a piece of a song or a piece of a movie, something like that, all of that is copyrighted. You need to have that in mind, no matter where you’re using it.

When you’re doing it on your website, you’re a bit more exposed because anyone can get access to that, while on Twitter it’s not the case, but just to avoid issues, I would say don’t do it. Plus, there are so many deals and having stock photos has become really, really cheap. If you go to [inaudible 00:22:51] for example, you can get deals, like, I don’t know, for 100 photos for 10 bucks or something like that. It’s not even worth the trouble of getting through it.

Bradley: Yeah. Yeah, and usually for my clients, what I have them do is I use StockFresh.com. That’s our primary stock photo site, and so I just have my clients go setup an account or I set it up for them in their name and then I send them the login details and then they go in and fund it by just purchasing credits. We usually purchase 100 credits at a time. I think it’s $79 or something like that at Stock Fresh. It’s not bad. It’s decent.

Every couple of months or so, my curators, my VAs who are doing all of the content marketing for my clients will contact me and say, “Hey, we need this account refilled,” and I’ll just contact the client and say, “Hey, I need you to add another $100, refill the account with credits.” That’s it. That’s how it works, and that’s just to be safe.

That’s because I’ve been hit with extortion letters from Getty Images and their various subsidiaries and I’ve had to pay fines, copyright fines, settlement fees, basically for not having each client having their own licenses. In other words, even if I had my own account for my marketing agency with stock photos, if I published those stock photos on clients’ websites, the client needs to have a license for that photo. Even though I did it on their behalf, I was the license holder, not the client.

I’ve had to pay settlement fees for copyright infringement issues for client sites that they received the extortion letter, but I paid it on their behalf because it was my fault for not having them setup properly. That’s why I talk about that, again, in the Content Kingpin training that I was just talking about, I go into great detail about all of that because it’s very, very important. I would follow Hernan’s advice about social media and really try to have proper licensing for photos that you’re using.

Hernan: Yeah. Yeah, I would do that, too, and for example, there’s some websites that they’re explicitly royalty-free photos like Flickr, for example. You can search for royalty-free photos, then I think Unsplash.com, Unsplash.com. There’s another called Pixabay.com. Those are all royalty-free photos, but you’re limited to what you can find over there.

Sometimes for ads it will work, but if I’m looking for a specific way or specific photo that will convey a specific message that I want to send, then it wouldn’t work, so I’ll need to go out and actually purchase the picture. It’s specifically important with social media. Twitter has become super, super visual. If you go through the Twitter app on mobile, it’s super visual, so photos play a big role.

Would SEO Content Be Okay Or Should You Use The Research Quality Content For An Affiliate Money Site?

Bradley: Okay, Dominick’s up. What’s up, Dominick? He says, “I need some good content for an affiliate money site. I’ve tried Natasha Nixon, but it’s a little pricey. Would SEO content be okay or should I use the research quality content?”

No, if it’s for a money site, I would recommend that you do authority content because the SEO content is exactly what I just mentioned about a content farm. That’s what it is. It’s spun shit. It’s garbage. I can tell you that. That’s to be used for link building and stuff like that. It’s not money site content. I could tell you that even the authority content that you purchase sometimes isn’t going to be very good.

For the most part, I’ve had good experiences with Natasha Nixon for authority content, but the last article I got was complete garbage. It was for Mario’s Cab Service for the GMB Pro case study, and it was complete garbage. I ordered a 1500 word authority content article, paid like $120 for it, and it was complete garbage. I had to go through and manually edit. If I had time, I would’ve requested a rewrite, but I didn’t because I wanted to get it up, so I just edited about 500 or 600 words of it myself and then used that as the actual GMB website article.

Again, guys, remember, your best bet, Dominick, if you need really good authority type content or money site content on a regular basis would be to hire your own writer from Upwork or something. That is a much better way than going to the content producers. Honestly, you’re better off developing a one on one relationship with an individual writer.

Here’s the thing. Well, most of my writers are now curators, but I still can rely on them for article writing at times, but most of the stuff we do is like I said, curating for blog posts and such. The idea is once you’ve developed a relationship with a particular writer, you get to know their voice, so to speak and how they write, and you can help to mold or shape how you want them to write for particular clients, for example. That’s the benefit of doing it.

One of the other benefits of having a relationship with an individual writer is that a lot of times, you get better treatment. You don’t have to wait in queue for a week to get a piece of content back, that kind of stuff. You can have direct message. I use Upwork a lot. There’s desktop notifications and all that kind of stuff, so I recommend doing that.

If you’re going to buy it from a content farm, Natasha Nixon being one of them, then authority content is your better bet. It is a bit more expensive, but again, for money sites, I don’t recommend putting up any kind of SEO articles because they’re literally trash. It’s junk. You yourself will spend more time editing them and making them readable than it’s worth. If that’s the case, why not just write it yourself? Anybody want to comment on that?

Hernan: Yeah. Real quick, I totally agree with what you’re saying, Bradley, in terms of having someone that you can always refer to, even further if you’re offering this on a regular basis. I think that there’s some types of professionals, if you would, or some types of work that you always need stuff done, for example, graphic design, that you would be better off just hiring somebody to do graphic design.

For example, on our end, we hire a graphic designer. He would take over the entire graphic design side of things. He would do thumbnails for YouTube. He would do this and he would do that. He already knows how we work and what types of things we want and if we need a logo, we ask him for it, and if we need banners, sometimes he would do it.

I think that’s part of the team that you want to start putting together. That’s part of the team because you’re providing service and if you’re providing content creation services for your clients, that’s something that you really want to have in mind. For example, if you’re doing, I don’t know, video services, right, you’re doing YouTube services, maybe you need a video editor or maybe you need the tools to actually provide the client with a good service. That will position yourself as a much more valuable asset because you have the tools.

It’s not like you’re getting out there and grabbing the content, the articles, the logos from what everyone else is doing. You become a much more valuable asset because you’re developing your own team. I think that having that long-term relationship and having that long-term view when it comes to the collaborators that work with you, people that help you, helps a lot, helps you save time, money, and helps you position yourself better.

Bradley: Yeah, and the last thing about that I want to mention is I said earlier about you get to know a writer’s voice, and that’s good because especially if you’re providing content for your clients, then you already know what the quality is going to be. When you buy content from places like content farms or a Natasha Nixon, even when you’re buying the authority content which costs more money, you don’t know which writer’s going to get it, so you don’t know what the quality’s going to be like.

The tone of the writing can be different from article to article, can be vastly different. If you’re providing content for webpages, not posts, but pages for client sites, you want consistency in tone because you don’t want one page to have a tone that’s vastly different than another page, because it would be off putting to a visitor. Again, you get to know how the writer writes. You get to come to expect a certain level of quality, a certain tone, a certain voice to speak. That kind of stuff makes you more confident in being able to sell content marketing, right? Good question there, Dom. A great question, actually.

Vincent, doesn’t look much of a question. Let’s see if there’s a comment somewhere. No. Okay, so, well, congratulations. I don’t know what this means.

Adam: Oh, you’ll see it in a minute. He posted after that.

Does Adding A PR Link Helps In Generating Review Snippets Of A GMB Review Page?

Bradley: Okay, cool, cool. Let’s see. “Hey guys. Do you know if adding a PR link to our GMB review page will cause our GMB listing to show a review snippet as shown below?”

No. Adding a PR link to your review page, no. This is a maps thing. You have to have I think five, at least it used to be, you had to have a minimum of five ratings for the stars to show. I think that’s still the case. This is a maps listing that you show here in the picture, so that’s not something that we can manipulate by adding code because we can’t add code to the maps profile.

You can on a website. You can have structured data for review schema, but we can’t do that in the maps profile. The maps profile will show review stars once you have a total of five reviews. Whatever the star ratings are is irrelevant. Your ratings stars will show up once you have a total of five reviews. Does that make sense? That’s it. It’s not something that you can force or trigger by linking to it or adding code because you can’t edit the code of the GMB or maps profile like you could on a website, right? You just need to get five reviews.

Who Do You Recommend For Google Phone Verified Accounts?

Okay, Jim’s up. He says, “Hey, SM team. I’m glad you were able to hang out during the holiday week.” Yeah, us, too. We’ve only missed one in 191 episodes and it was a scheduled miss. “I know you’ve spoken about Google phone verified accounts in the past a lot, but I was wondering who you’d recommend of late. Also, is it worth paying $3 per account for aged accounts instead of 35 cent per newer account? Have you had better ratio on sites sticking with the older accounts?”

I buy aged accounts for very particular projects. Let’s put it this way. I’ve bought some aged accounts. I haven’t tested, I haven’t setup an actual test to test a brand new account versus an aged account anytime in the last three or four years, so I don’t know if having an aged account really makes a difference or not. I can’t tell definitively.

People seem to think it does make a difference. There’s probably some evidence out there to support that. I would just assume that that may be the case. For very particular accounts or projects, campaigns, whatever, I will sometimes buy the aged accounts and I’ll pay as much as $50 per account depending on how old it is. I’ve bought some 12 year old created in 2006 Google accounts and I’ve paid as much as $50 per account for those, and then I still had one of them terminated rather quickly, which pissed me off.

I can’t tell you, Jim, whether it’s really worth it or not. Maybe some other people have some data to prove one way or the other. I don’t. Usually, guys, we try to test everything to give you a definitive answer and this is something I have not tested. Adam, or excuse me, Hernan and or Marco, have either of you have any data to back up one way or the other?

Hernan: No, not on my end, honestly.

Marco: No, I don’t think it makes a difference.

Bradley: Okay. Yeah, I didn’t think so. Honestly, I know people say it does. Jim, I would say proceed at your own risk, whichever way you want, but this is the guy that I’m recommending right now for my aged accounts. [inaudible 00:35:52] is his name. At least that’s what I think it is, BulkPVA.com. I still use him. He’s really responsive on Skype if you connect with him on Skype, and if you go to contact, I think his Skype username is right there. Yeah, it is, BulkPVA.com. You can email him, all that. Just tell him I sent you. He knows because I’ve referred a lot of people to him.

He usually takes very good care of us, as well as anytime accounts get terminated and stuff, if they’re new, obviously if you have accounts terminated two weeks after he delivers them to you, that’s your fault, but if they’re within three days, within 72 hours or something like that, see, look, it takes 24 to 72 hours to deliver each order. Let’s see. After delivery of accounts, if the account is banned within 48 hours, replacements will be given to you.

What I do is whenever we order a new batch, and a lot of these, I buy the double phone verified YouTube accounts, and we do that because we do a lot of video spam for clients and all kinds of stuff, and I’ve got a VA that runs a video spam tool, Ab’s Video Carpet Blitz tool. We have to have dozens, if not 100 plus YouTube accounts at all times. Obviously, because we’re doing a shit ton of spam, a lot of accounts get terminated from overuse, and so I buy accounts from this guy all the time.

What I do is my VA will go in and immediately open up Browseo and just start adding profiles and logging in to bind it to his IP, but they each have their own browsing session because they’re all separated or segregated via Browseo, which you can do that with Ghost Browser, I think is another one. It doesn’t have to be Browseo, guys. It doesn’t matter. All I’m saying is the best way to get these accounts to stick is to bind them to your IP, but make sure they have their own unique browsing session in history.

Start allowing cookies to accrue and search history and allow Google and the websites that that profile visits start to build a customer profile, like an avatar or whatever, for that particular profile. In other words, you want it to look real, and so one of the things that I’ve found is these bulk accounts, when you buy them, if you do a hard reset on your browser to clear all cache and cookies and then log into four, five, six accounts from the same IP all from a 100% virgin browsing session each time you do it, that’s going to look spammy and those accounts tend to get terminated.

If you log into each of them, even from the same IP, as long as they have their own unique browsing sessions that maintain, they stay, in other words they don’t get wiped clean and then use that same IP to log into another profile, with Browseo or Ghost Browser or any number of those apps that do that that will keep browsing sessions per profile, that’s a much better way to do it. That tends not to trigger the red flags that do from using 100% clean browsing sessions each time. Hopefully that makes sense. This is the guy I still recommend. Just tell him I sent you only because he tends to take care of the people that we send to him. You get put the top of his priority list, all right? That was another good question.

Would You Recommend Making The Least Number Of Location Pages For Each Facebook Accounts?

Oh, cool, we’re almost out of time, almost out of questions. Marco says from YouTube, [inaudible 00:39:23], “For multiple location websites, I know normally you guys recommend having one ring of social media that is going to syndicate posts, but in Facebook, you can have multiple location pages linked to one account. Would you recommend making at least the Facebook accounts for every location at least?”

Yeah, you can. Honestly, I would, because multiple location businesses should each have their own Facebook page. Each location should have its own Facebook page, so yeah, absolutely. What I was talking about was a branded Tumblr, a branded Blogger, a branded WordPress, and all the other web twos and stuff that we syndicate and we use as part of the syndication networks. You really only need one branded network that you can publish content to from the root domain, from the blog that’s typically going to be on the root domain. Essentially you can silo the root domain to have categories for each one of the locations.

Let’s say you got six locations. I would set up a category for each location, and then what I would do is publish content, just publish posts from the blog on the root site, make sure it’s the correct category selected. When you’re targeting, let’s say location number one, you’re going to optimize the content and have the call to action link, the link that you’re going to be linking to that sub-domain site or location page, whatever, however you’ve got it configured, but that’s going to be selected and placed into that location category, which helps to optimize it. You can do that for each location from the root blog. You don’t need to have a separation syndication network for each location, but Facebook pages, you can have a separate location page and I would encourage that because that’s a powerful citation.

That’s the thing, guys. When it comes to any of the [inaudible 00:41:20]. I’m sorry. I’ll come back to that question, Vincent. I got sidetracked. The other thing about this is if you have a particular location that is not responding as well to the blog post, the syndication from the root domain, then you can always go in and setup a location specific syndication network where you would just use the same branding, but you would add a local modifier.

In other words, if it’s Joe’s Plumbing and there’s six locations and one of them happens to be, I don’t know, Fairfax, Virginia, then if he has a Joe’s Plumbing syndication network that he’s using to blog for all of the locations, but Fairfax, Virginia isn’t really responding as well to the blogs from the root domain, then you could put a Joe’s Plumbing Fairfax syndication network up and then syndicate content directly from that particular category on the root domain to just that network, or you could even transfer and put a separate blog on that location specific site, if that makes sense.

Guys, remember, categories in WordPress do have their own feeds. You can get a category feed, so you could essentially use the root domain for let’s say if you had six locations, you could literally have six location, so brand plus location modifier networks, and have six individual category RSS feeds each triggering their own geo-specific network. Does that make sense?

Again, you can get really complex with this stuff. I like to keep one branded syndication network to try to accomplish what I desire for all of the locations because that’s less work and it’s easier. I like easy. I like efficiency, but you can make it complicated or add additional geo networks specific to a location when needed, but lastly, like I mentioned, as far as the actual Facebook page, I would have a location page for each location, absolutely, because it’s a very powerful citation.

You could also create location pages on LinkedIn, Crunchbase, if you’re using Crunchbase, which you should because Crunchbase is a very powerful citation as part of the semantic database. What I would recommend with Crunchbase is setup an organization and then you setup sub-locations for each location, which you can link to individually. That becomes very, very powerful. That’s a good question, though.

Vincent said, “The line below reviews that has the blue icon, it’s a review snippet.” Yeah, but that’s something that Google pulls in automatically. That’s not something that you can force. This is a Google Maps listing, Vincent. You can’t manipulate this. Google decides what they’re going to list and show right here, not you. That’s not something that we have the option to edit right now or to change.

Those reviews that are pulled in, like the snippet from a review, that’s just what Google determines that they’re going to pull in and display to the searcher, the user, the Google user. That’s it. It’s not something that you can edit. You can’t force that. Google just does that, at least as far as I know, you can’t. If I’m wrong, I’m sure somebody will correct me. Okay, well, should we give it another minute and see if any other questions come in or should we just wrap up a little bit early?

Adam: I think we should give them a minute because I know there’s definitely a lag, but I want to talk a little bit more about the live event in October.

Bradley: Okay.

Adam: We narrowed it down. It’s going to be in Washington DC like we said, which honestly, I’m kind of pumped about because when we first thought of that, the first thing I thought about was heat and humidity, but I realized it’s going to be in the middle of October and it’s going to be freaking awesome there. You can speak to that. That’s a great time of year around there, isn’t it?

Bradley: Absolutely. It should be really nice. There’s a ton of stuff to do in Washington DC. Besides our event, we’re going to have a VIP event I believe, which we’re going to have to find something good to do. DC, it’s the nation’s capital, right? There’s a lot of stuff to do that.

Adam: Yeah. You’re within striking distance of a lot of stuff, so if you come join us, if you can take a couple days on either side, maybe go do something. If you’re traveling, there’s a lot of neat stuff in that area to do.

Bradley: Yeah. Yeah, there is. Okay, well, I don’t see any other questions coming in, guys. It’s Fourth of July holiday week. For those of you in the US, happy Fourth of July, and go get a cold beer.

Adam: Those of you in England, I’m not watching the game, but hopefully England’s doing well in the soccer match I guess it is right now. I’m going to check that out, and then yeah, I hope everyone has a great Fourth of July. I’m going to head out and enjoy that tomorrow.

Bradley: I’m still working tomorrow for a few hours in the morning. I’ve got to coach Crossfit for two hours in the morning, and then I’m going to work for a couple hours before I go heavily drink.

Marco: Well, England is still sweating.

Hernan: [inaudible 00:46:14] penalties. Very fun. Thank you guys.

Bradley: All right guys. See you later. Happy Fourth.

Marco: Bye everyone.

Chris: Bye.

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 191 published first on your-t1-blog-url

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 191

Click on the video above to watch Episode 191 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

  Announcement

Adam: Hey everybody. Welcome to Hump Day Hangouts, episode 191, the question where I guarantee it, if you’re watching this, you can get your question answered, because right now there are almost no questions because of a little error that somebody made. It’s not important who, but let’s go and say hello to everyone real quick. Hopefully, you’re getting an announcement on YouTube or you’re getting a notification. You might be watching this later, in which case, just ignore all this stuff about people making mistakes. Chris, how you doing, man?

Chris: Good. Happy to have summer finally in Europe.

Adam: Oh, nice. It’s finally warming up there?

Chris: Yep.

Adam: Good deal, good deal. Hernan, how about you? Is it nice and cold down there?

Hernan: Yeah. Over here, it’s freezing, man. I’m freezing my ass and overdressed, whatever, but I’m super excited to be here anyway, so that doesn’t stop us.

Adam: Marco, you’re not freezing your ass off, are you?

Marco: Never. Guys, for some reason, we’re not transmitting this Hangout into the Google Plus page. It’s still 190.

Bradley: That’s my fault. Standby.

Adam: Got you. Well, we won’t ask Bradley how he’s doing, because I don’t want to divide up his attention, but we do have a few announcements. Real quick, I wanted to say we’re going to put the link on the page and you’ll be able to find it in the description if you’re watching this later on YouTube, but our live event is a go, The Semantic Mastery Live.

October, the weekend of October 20th, 21st, we’ve already announced one of the special guest speakers. In addition to seeing all of our lovely faces at some point during the event, also Jeffrey Smith of SEO Boot Camp will be joining us and we’re going to have a couple more that we’re holding back.

We’re teasing it a little bit, but that is a go, so I’ll pop the link on here if you want to go and grab your ticket now. Ticket prices are definitely going to go up as time goes on. We want to help out the people who jump on this early and it is capped at a total of 25. Don’t put it off too long. It will be in the Washington DC area and we’re getting ready to lock down our event venue probably in the next week or two.

Bradley: Page is updated.

Adam: All right. As far as other announcements, you guys, we got a lot. I’m going to pass it off. Marco, is there anything we want to say specifically?

Marco: No. We’re moving forward, guys. The Google My Business auto-poster is ready. It has some awesome features. People have a long way to catch up. I know there’s some stuff being put out. It’s [inaudible 00:02:42]. You can get an RSS feed on anyone who’s in Syndication Academy or knows about us. You know how wicked RSS feeds can be, how they can help amplify your content, how they can help you with backlinks, but the most interesting thing we’re doing is we’re pulling in or we should have the ability in the next few days to pull in the RSS feed from the website so that all you would literally have to do is post from your website and you can amplify that content into post. If not, we do have the auto-poster, where you can go in and setup posts well ahead of time.

We also have YouTube views. That’s currently working. It’s working really well to push up videos, to get it ranked. Now, of course, once you start pushing videos, you should continue pushing videos to it to keep it ranked until it picks up its own steam. It’ll pick up steam and stay where it’s supposed to stay. It’ll stay ranked. The great thing about this is that since it’s real people, they’ll interact with your channel, so they’ll send all kinds of signals.

I keep telling people, the caveat in this is that you have to send them to a quality video. I always ask the question, “What’s a quality video?” Well, a quality video, if you look at your competition as a video that has a bunch of likes, it has a bunch of watch time, it has a bunch of subscribers, that’s a quality video. Look at what your competition is doing for that keyword and you mimic that, but do them one better. Better production, a better speaker, better audio quality, whatever it is that you need to do to grab the attention of your viewers.

There’s so many things coming. Video carpet bomb is coming. We were just talking about it. The done for you Google My Business services, that’s coming. The VA is almost trained. I’m working with her daily on this task. Cora reports are going to be available. What else do we have? Drive Stacks, guys. Drive Stacks, the Semantic Mastery way, with my original VA, the VA that I originally trained will be available through our marketplace. Market, it’s coming. Just stay tuned. Keep coming back and we’ll have news as everything develops, but we hope to have at least some of the products available by the end of the week. That’ll be on you to send the email to let people know, “Hey, it’s ready, so go get it.”

Adam: Awesome. Sorry about that. I was muted real quick. Also, I wanted to let everyone know, if you missed the webinar, we have a webinar replay. I’m not going to post the link here because if you’re on our email list, then you are very special and you’re going to get a link to check out the bundle, but there was a great webinar on Monday going into detail about how you can use some of the most powerful training that we have and really combine that.

We’re going to have some more information coming out about that. We’ll just post the link so you can go and grab that if you’re interested in taking advantage. It’s a special Fourth of July kind of holiday offer, and then we’ll have a little bit, like I said, of followup in the coming days. A lot of people are taking some time off, heading out to the beach, doing whatever. If you got some time you can squeak away from the family or make an excuse, you might want to go check out the replay over the next couple of days.

Bradley: I can tell having changed Hump Day Hangouts from Wednesday to Tuesday for this week, we’ve got a lot less viewers on it right now than we typically do, so it’s just timing. I’m glad that unfortunately, we didn’t have all the questions directed to the right place this time. That’s on our end, but we got a few questions. Do we have any other announcements, guys?

Adam: I’m good. How about you guys?

Hernan: I just wanted to reiterate that go ahead and grab your tickets for the [inaudible 00:06:51] Live 2018 because it’s going to depend on that. It’s going to depend on that. I’m really looking forward to seeing you guys, so yeah, I just wanted to repeat that once again.

Adam: Okay, cool.

Bradley: That’s it. We can get into it, huh?

Adam: Yeah, let’s do it.

Bradley: Let’s do it. All right, well, we don’t have a lot of questions, so we’re hoping that some of you guys that are here have some questions and you post them on the page. Again, that was our fault, but it is what it is, so we’re going to run with what we got. I know Adam posted a couple questions that he yanked from one of the Facebook groups, so we’ll start with those. I’ll grab the screen.

Is It Possible To Spread Authority To Multiple Root Domains From One Authority Domain Via Subdomain Redirects?

All right, so from the Facebook group. “Looking for insights on an idea. I wanted to test this, but asking is more efficient. Is the following possible? I have site.com and site.com has authority.” IDA, DR, okay. “I have a sub-domain on site.com, subdomain1.site.com. Sub-domain carries authority from site, correct?” Carry domain authority, but not necessarily page authority, but you’re right.

“Can I create a redirect from subdomain1.site.com to secondsite.com while site.com stays live and then secondsite.com gets authority from subdomain1.site.com?” Questions like this are hard to read. “Both secondsite.com and site have authority. In other words, is it possible to spread authority to multiple domains from one authority domain via sub-domain redirects?” Yes. “I’m doubting this works, but also read some things that indicate it might work.”

It does work. It does absolutely work. There’s a little bit of a loss. That’s called domain authority manipulation, guys. That’s like 2012 stuff. That’s the stuff that we did that worked really freaking well in like 2012, ‘13 timeframe. There’s still a little bit of benefit to pushing domain authority, guys, but honestly, you can set that up. It will work. There’s a little bit of a loss between redirects when pushing domain authority. It will absolutely increase your domain authority from your sub-domain that you direct to another root domain.

My point is, I’m not sure what your end goal is. Why do you want to push this domain authority to that other domain? Domain authority manipulation as a ranking factor is almost obsolete. I guess there might be some benefit to it, but you have to have really high DA numbers for that to really have an effect. It’s much more about relevancy than it is about domain metrics, which are proprietary metrics, right? Marco, I’ll let you comment on that a little bit, but again, look, if you want to do it, yes, it will help to boost domain authority from the second site.

There is a little bit of a loss, so what I’m saying is if you’ve got a 42 domain authority on your root domain and you try to push that over to a second site via sub-domain or any way you want to do it, it really doesn’t matter, but via a sub-domain redirect, you’ll likely fall somewhere in the 30s, the mid 30s with domain authority. It’s not going to happen overnight. When I used to do a lot of domain authority manipulation, we used to do a lot of it. The maws numbers would refresh, I can’t remember, I think it was every other month, every two months.

Marco: Every 90 days.

Bradley: Every 90 days. Okay. If we would do a redirect, like for example, we called it link laundering, and we’d do double 301 redirects from spam domains. We would go find expired domains that were on the closeout because they went through auction and they were really shitty, spammy domains. A lot of the times, they’re Chinese domains that would have hundreds, sometimes thousands or even tens of thousands of sub-domains. The dropped domain would have tens of thousands, sometimes, anywhere between hundreds to tens of thousands of sub-domains.

This is what we used to do and it worked really well. We would go buy a domain, buy one of those domains, and then we would set up a redirect script, a catch all or wild card redirect via HT access. We’d point the domain to a host, a C panel, and then we would set up an HT access file that would do a wild card sub-domain redirect to whatever we wanted to, and we would push domain authority.

We would do what’s called a double 301 redirect, so we would redirect it through one domain first and then push it over to our final target URL. I’d get domains that had 55, 60 domain authority mostly because of all the accumulated domain authority from all the sub-domains, right? We’d do the redirect and then push it over to a brand new domain and I could get my domain authority to jump from one, which is a brand new registered domain, to mid-40s usually within one maws cycle refresh, but sometimes it would take two. It would take anywhere between 90 days, so three months, to six months, to see that kind of a push. Again, I’ve found over the years that using that is purely like a ranking method, which used to work phenomenally. It really is ineffective at this point.

The only thing I would suggest is like I said, or what I would add to this, is that if you have really high domain authority and you can push some of that to another domain, it will help it to respond better to other off page signals, but that’s about it. Again, it’s not something that I even bother doing anymore. I don’t even look at domain authority and page authority numbers anymore, honestly. If you want to do it, it will work. Marco, what are your comments on this?

Marco: I would say he’s better off concentrating on relevance. If they’re relevant, then you can throw DA and domain authority and page authority out the window and push relevance. You could even throw a Drive Stack. Wherever you’re directing, you could put a Drive Stack as buffer and redirect to the Drive Stack and the Drive Stack will then push the power over to the new site with even more relevance. In the Drive Stack, you could push just tons of relevance in there whether you want keyword relevance, what do you call it, keyword plus URL, brand plus keyword relevance. What you really want is that brand plus keyword relevance.

Bradley: Right.

Marco: What you want to become is you want to become the keyword for whatever that niche is, so when people start thinking about those keywords, they don’t necessarily think about the keywords, but they think about your brand. This is where I tell people, Coca-Cola, Xerox, Band-Aid, Scotch Tape, all of these people have done fabulous branding where they become the brand for those keywords.

I know it’s not simple to do and we don’t have the deep pockets, but a way to start doing that is by relevance. How we do it, how we take advantage of it is by going into a Drive Stack and creating all of that keyword relevance which relates to the brand, and then we push maybe [inaudible 00:14:11] which will flow into the website, or maybe we’ll go direct to the website. We’ll go to the Google My Business thing.

There are so many ways to take advantage of this, but you’re pushing relevance. Think metrics. DA is a third party metric. Trust flow and citation flow, third party metrics. We don’t bother with that. What we look for is relevance and as long as the on page is tight on both websites, they will both benefit.

I could go even further, but then I’d be getting stuff that’s only in RYS Academy Reloaded. I could start talking all kind of things about embeds and the nasty stuff that you can do with embeds, but again, as I always say, we’d be doing the people that pay for the information a disservice by giving it away for free.

Hernan: If I may add real quick, that was one of the main reasons, the spam, when we just throw spam on the domain, we’ll rank. We will get higher domain authority, or we would do the sub-domain manipulation and whatnot, and that was one of the reasons why we stopped paying attention that much to domain authority and page authority, because they were so easy to manipulate.

That’s why we migrated to [inaudible 00:15:28] initially, and then we had to develop, as Marco was saying, relevancy and trust and authority as our own metics, our own way of doing things, because it was so easy. Again, you would have these Chinese domains with, I don’t know, 60 domain authority, and they were all spam. That’s one of the reasons, one of the many reasons that we stopped going through those domains.

Also, because maws will start delaying the updates and whatnot, and at some point it became a lot like waiting the page rank update, the public page rank update from Google that would go out every month or so. It became like that, so we stopped paying attention to that altogether and we started focusing a lot more on rankings and actual results.

Bradley: Again, yeah, it’ll work, and what I would recommend if you were trying to push it a second site anyway, guys, remember, if you push domain authority to a sub-domain, it will benefit the entire domain. Remember, domain authority, it’s a site-wide or domain-wide, including all sub-domains, including all inner pages and posts, all of them will benefit from that, will receive the same domain authority.

Instead of pushing from a redirect to a secondsite.com, you could push to a non-indexed sub-domain on that secondsite.com, all right? You do that so that you can set up a sub-domain. You don’t even need to really put a piece of content up on it, but you could. You could set an HTML file to say no index or whatever, and then just point all of it to that specific sub-domain because it will benefit the root without people really being able to see what you’re doing.

Again, I really just think that’s a waste of time unless you’ve got some massive amount of authority on your first site that you’re trying to push, in case it would help a little bit, but you’d have to be really, really high domain authority numbers for that to make much difference now in my opinion based on how the algorithm works now.

Do You Pay For Articles Or Use A Plugin To Pull In Content?

All right, Adam, the next one that he posted was, “Do you guys pay for articles or use a plugin to pull in content? Looking for an alternative for test site than buying articles.” Yeah, content curation. We have a training course specifically all about that. It’s what I’ve been using. I had to figure out a way to develop content for my clients that was cost-effective and efficient without having to be subject matter experts, so I developed a process years ago that I’ve been using ever since 2012.

We’ve got it as a product right now called Content Kingpin, but that’s the same exact content production process that I used for my own agency and countless amount of our members and students have also implemented that into their business for their primary content methods. We just get across the board good results from even our members that have implemented it, as well, or adopted that process, because it works.

It’s basically hands-free content marketing. You could teach a VA to do it, and they don’t have to be subject matter experts. All they have to do is be able to identify and locate content, authority content or just good, relevant content about whatever topic they’re going to be blogging about and then organizing that content in a logical manner and injecting a small amount of their own commentary. That content is more efficient and way better than any sort of shitty content, farmed content that you could buy from the dime a dozen content farms that are out there, that is just spun, rehashed garbage.

Guys, that’s all the content farms do. They don’t write original content. Even if they do, they’re not subject matter experts. If they are, you’re going to pay a premium for it, but even then, a lot of times, guys, all they do is do mashups where they’ll go, scrape five or 10 articles or whatever about whatever topic it is that you requested the article for, and then they’ll put bits and pieces of each article, put them through a spinner, and sometimes they’ll manually edit the spin text or the output file to where it’s a little bit more readable, but a lot of those content farms, you’ll get a lot of errors and stuff that you can clearly see that a spinner was used and they didn’t take the time to manually edit it.

My point is you’re not really buying original content from content farms, anyway. You’re buying garbage. You’re much better off using curated content where you can reference and cite other people’s authority content that is highly relevant from subject matter experts and you’re giving them credit via the attribution link. You’re citing the source, which is required and ethical. It’s the ethical thing to do.

Now, you’ve got good content from subject matter experts that you’re quoting on your own site, giving them credit, and injecting your own commentary. Again, a VA can do that. That’s why we call it Content Kingpin Hands-Free Content Marketing, because it truly is. You can generate a stream or revenue just from selling content marketing services and managing it. It just requires a very, very small amount of management.

Again, that training, Content Kingpin, teaches exactly how to hire the VAs, what to look for, what type of output production you should expect, what to pay them, how to manage it, all of that, guys. All of that is covered in great detail in that course. I highly recommend anybody that needs content for their clients or their own assets, their own digital assets, check that out because it’s the exact same method we use, all right?

Do We Have To Worry About Stock Photo Copyright Issues When Posting To Social Media Like Twitter?

Jeff, what’s up, Jeff? He says, “Do we have to worry about stock photo copyright issues when posting to social media, like Twitter, the same way we do with our website?” I don’t know, Jeff. I wish I did. I wish I had definitive answer. Maybe somebody else on here knows. Anybody?

Hernan: I had some issues when it comes to posting on Facebook, so yeah, short answer is yeah, because I had to take down an ad that was performing super well just because I was lazy and I didn’t check the stock photos stuff. The actual owner of the photo contacted me and said, “Hey dude, you need to take off the ad,” and I lost the entire social proof and everything on the Facebook side of things.

Yeah, short answer is yes because you can get in trouble. It doesn’t really matter if you’re using it on Twitter, Google. Google, maybe you would have a bigger exposure because you’re being indexed, but on Twitter, people can still see it, right? I think it’s just a matter of photos are still an asset, so it’s like you saying a piece of a song or a piece of a movie, something like that, all of that is copyrighted. You need to have that in mind, no matter where you’re using it.

When you’re doing it on your website, you’re a bit more exposed because anyone can get access to that, while on Twitter it’s not the case, but just to avoid issues, I would say don’t do it. Plus, there are so many deals and having stock photos has become really, really cheap. If you go to [inaudible 00:22:51] for example, you can get deals, like, I don’t know, for 100 photos for 10 bucks or something like that. It’s not even worth the trouble of getting through it.

Bradley: Yeah. Yeah, and usually for my clients, what I have them do is I use StockFresh.com. That’s our primary stock photo site, and so I just have my clients go setup an account or I set it up for them in their name and then I send them the login details and then they go in and fund it by just purchasing credits. We usually purchase 100 credits at a time. I think it’s $79 or something like that at Stock Fresh. It’s not bad. It’s decent.

Every couple of months or so, my curators, my VAs who are doing all of the content marketing for my clients will contact me and say, “Hey, we need this account refilled,” and I’ll just contact the client and say, “Hey, I need you to add another $100, refill the account with credits.” That’s it. That’s how it works, and that’s just to be safe.

That’s because I’ve been hit with extortion letters from Getty Images and their various subsidiaries and I’ve had to pay fines, copyright fines, settlement fees, basically for not having each client having their own licenses. In other words, even if I had my own account for my marketing agency with stock photos, if I published those stock photos on clients’ websites, the client needs to have a license for that photo. Even though I did it on their behalf, I was the license holder, not the client.

I’ve had to pay settlement fees for copyright infringement issues for client sites that they received the extortion letter, but I paid it on their behalf because it was my fault for not having them setup properly. That’s why I talk about that, again, in the Content Kingpin training that I was just talking about, I go into great detail about all of that because it’s very, very important. I would follow Hernan’s advice about social media and really try to have proper licensing for photos that you’re using.

Hernan: Yeah. Yeah, I would do that, too, and for example, there’s some websites that they’re explicitly royalty-free photos like Flickr, for example. You can search for royalty-free photos, then I think Unsplash.com, Unsplash.com. There’s another called Pixabay.com. Those are all royalty-free photos, but you’re limited to what you can find over there.

Sometimes for ads it will work, but if I’m looking for a specific way or specific photo that will convey a specific message that I want to send, then it wouldn’t work, so I’ll need to go out and actually purchase the picture. It’s specifically important with social media. Twitter has become super, super visual. If you go through the Twitter app on mobile, it’s super visual, so photos play a big role.

Would SEO Content Be Okay Or Should You Use The Research Quality Content For An Affiliate Money Site?

Bradley: Okay, Dominick’s up. What’s up, Dominick? He says, “I need some good content for an affiliate money site. I’ve tried Natasha Nixon, but it’s a little pricey. Would SEO content be okay or should I use the research quality content?”

No, if it’s for a money site, I would recommend that you do authority content because the SEO content is exactly what I just mentioned about a content farm. That’s what it is. It’s spun shit. It’s garbage. I can tell you that. That’s to be used for link building and stuff like that. It’s not money site content. I could tell you that even the authority content that you purchase sometimes isn’t going to be very good.

For the most part, I’ve had good experiences with Natasha Nixon for authority content, but the last article I got was complete garbage. It was for Mario’s Cab Service for the GMB Pro case study, and it was complete garbage. I ordered a 1500 word authority content article, paid like $120 for it, and it was complete garbage. I had to go through and manually edit. If I had time, I would’ve requested a rewrite, but I didn’t because I wanted to get it up, so I just edited about 500 or 600 words of it myself and then used that as the actual GMB website article.

Again, guys, remember, your best bet, Dominick, if you need really good authority type content or money site content on a regular basis would be to hire your own writer from Upwork or something. That is a much better way than going to the content producers. Honestly, you’re better off developing a one on one relationship with an individual writer.

Here’s the thing. Well, most of my writers are now curators, but I still can rely on them for article writing at times, but most of the stuff we do is like I said, curating for blog posts and such. The idea is once you’ve developed a relationship with a particular writer, you get to know their voice, so to speak and how they write, and you can help to mold or shape how you want them to write for particular clients, for example. That’s the benefit of doing it.

One of the other benefits of having a relationship with an individual writer is that a lot of times, you get better treatment. You don’t have to wait in queue for a week to get a piece of content back, that kind of stuff. You can have direct message. I use Upwork a lot. There’s desktop notifications and all that kind of stuff, so I recommend doing that.

If you’re going to buy it from a content farm, Natasha Nixon being one of them, then authority content is your better bet. It is a bit more expensive, but again, for money sites, I don’t recommend putting up any kind of SEO articles because they’re literally trash. It’s junk. You yourself will spend more time editing them and making them readable than it’s worth. If that’s the case, why not just write it yourself? Anybody want to comment on that?

Hernan: Yeah. Real quick, I totally agree with what you’re saying, Bradley, in terms of having someone that you can always refer to, even further if you’re offering this on a regular basis. I think that there’s some types of professionals, if you would, or some types of work that you always need stuff done, for example, graphic design, that you would be better off just hiring somebody to do graphic design.

For example, on our end, we hire a graphic designer. He would take over the entire graphic design side of things. He would do thumbnails for YouTube. He would do this and he would do that. He already knows how we work and what types of things we want and if we need a logo, we ask him for it, and if we need banners, sometimes he would do it.

I think that’s part of the team that you want to start putting together. That’s part of the team because you’re providing service and if you’re providing content creation services for your clients, that’s something that you really want to have in mind. For example, if you’re doing, I don’t know, video services, right, you’re doing YouTube services, maybe you need a video editor or maybe you need the tools to actually provide the client with a good service. That will position yourself as a much more valuable asset because you have the tools.

It’s not like you’re getting out there and grabbing the content, the articles, the logos from what everyone else is doing. You become a much more valuable asset because you’re developing your own team. I think that having that long-term relationship and having that long-term view when it comes to the collaborators that work with you, people that help you, helps a lot, helps you save time, money, and helps you position yourself better.

Bradley: Yeah, and the last thing about that I want to mention is I said earlier about you get to know a writer’s voice, and that’s good because especially if you’re providing content for your clients, then you already know what the quality is going to be. When you buy content from places like content farms or a Natasha Nixon, even when you’re buying the authority content which costs more money, you don’t know which writer’s going to get it, so you don’t know what the quality’s going to be like.

The tone of the writing can be different from article to article, can be vastly different. If you’re providing content for webpages, not posts, but pages for client sites, you want consistency in tone because you don’t want one page to have a tone that’s vastly different than another page, because it would be off putting to a visitor. Again, you get to know how the writer writes. You get to come to expect a certain level of quality, a certain tone, a certain voice to speak. That kind of stuff makes you more confident in being able to sell content marketing, right? Good question there, Dom. A great question, actually.

Vincent, doesn’t look much of a question. Let’s see if there’s a comment somewhere. No. Okay, so, well, congratulations. I don’t know what this means.

Adam: Oh, you’ll see it in a minute. He posted after that.

Does Adding A PR Link Helps In Generating Review Snippets Of A GMB Review Page?

Bradley: Okay, cool, cool. Let’s see. “Hey guys. Do you know if adding a PR link to our GMB review page will cause our GMB listing to show a review snippet as shown below?”

No. Adding a PR link to your review page, no. This is a maps thing. You have to have I think five, at least it used to be, you had to have a minimum of five ratings for the stars to show. I think that’s still the case. This is a maps listing that you show here in the picture, so that’s not something that we can manipulate by adding code because we can’t add code to the maps profile.

You can on a website. You can have structured data for review schema, but we can’t do that in the maps profile. The maps profile will show review stars once you have a total of five reviews. Whatever the star ratings are is irrelevant. Your ratings stars will show up once you have a total of five reviews. Does that make sense? That’s it. It’s not something that you can force or trigger by linking to it or adding code because you can’t edit the code of the GMB or maps profile like you could on a website, right? You just need to get five reviews.

Who Do You Recommend For Google Phone Verified Accounts?

Okay, Jim’s up. He says, “Hey, SM team. I’m glad you were able to hang out during the holiday week.” Yeah, us, too. We’ve only missed one in 191 episodes and it was a scheduled miss. “I know you’ve spoken about Google phone verified accounts in the past a lot, but I was wondering who you’d recommend of late. Also, is it worth paying $3 per account for aged accounts instead of 35 cent per newer account? Have you had better ratio on sites sticking with the older accounts?”

I buy aged accounts for very particular projects. Let’s put it this way. I’ve bought some aged accounts. I haven’t tested, I haven’t setup an actual test to test a brand new account versus an aged account anytime in the last three or four years, so I don’t know if having an aged account really makes a difference or not. I can’t tell definitively.

People seem to think it does make a difference. There’s probably some evidence out there to support that. I would just assume that that may be the case. For very particular accounts or projects, campaigns, whatever, I will sometimes buy the aged accounts and I’ll pay as much as $50 per account depending on how old it is. I’ve bought some 12 year old created in 2006 Google accounts and I’ve paid as much as $50 per account for those, and then I still had one of them terminated rather quickly, which pissed me off.

I can’t tell you, Jim, whether it’s really worth it or not. Maybe some other people have some data to prove one way or the other. I don’t. Usually, guys, we try to test everything to give you a definitive answer and this is something I have not tested. Adam, or excuse me, Hernan and or Marco, have either of you have any data to back up one way or the other?

Hernan: No, not on my end, honestly.

Marco: No, I don’t think it makes a difference.

Bradley: Okay. Yeah, I didn’t think so. Honestly, I know people say it does. Jim, I would say proceed at your own risk, whichever way you want, but this is the guy that I’m recommending right now for my aged accounts. [inaudible 00:35:52] is his name. At least that’s what I think it is, BulkPVA.com. I still use him. He’s really responsive on Skype if you connect with him on Skype, and if you go to contact, I think his Skype username is right there. Yeah, it is, BulkPVA.com. You can email him, all that. Just tell him I sent you. He knows because I’ve referred a lot of people to him.

He usually takes very good care of us, as well as anytime accounts get terminated and stuff, if they’re new, obviously if you have accounts terminated two weeks after he delivers them to you, that’s your fault, but if they’re within three days, within 72 hours or something like that, see, look, it takes 24 to 72 hours to deliver each order. Let’s see. After delivery of accounts, if the account is banned within 48 hours, replacements will be given to you.

What I do is whenever we order a new batch, and a lot of these, I buy the double phone verified YouTube accounts, and we do that because we do a lot of video spam for clients and all kinds of stuff, and I’ve got a VA that runs a video spam tool, Ab’s Video Carpet Blitz tool. We have to have dozens, if not 100 plus YouTube accounts at all times. Obviously, because we’re doing a shit ton of spam, a lot of accounts get terminated from overuse, and so I buy accounts from this guy all the time.

What I do is my VA will go in and immediately open up Browseo and just start adding profiles and logging in to bind it to his IP, but they each have their own browsing session because they’re all separated or segregated via Browseo, which you can do that with Ghost Browser, I think is another one. It doesn’t have to be Browseo, guys. It doesn’t matter. All I’m saying is the best way to get these accounts to stick is to bind them to your IP, but make sure they have their own unique browsing session in history.

Start allowing cookies to accrue and search history and allow Google and the websites that that profile visits start to build a customer profile, like an avatar or whatever, for that particular profile. In other words, you want it to look real, and so one of the things that I’ve found is these bulk accounts, when you buy them, if you do a hard reset on your browser to clear all cache and cookies and then log into four, five, six accounts from the same IP all from a 100% virgin browsing session each time you do it, that’s going to look spammy and those accounts tend to get terminated.

If you log into each of them, even from the same IP, as long as they have their own unique browsing sessions that maintain, they stay, in other words they don’t get wiped clean and then use that same IP to log into another profile, with Browseo or Ghost Browser or any number of those apps that do that that will keep browsing sessions per profile, that’s a much better way to do it. That tends not to trigger the red flags that do from using 100% clean browsing sessions each time. Hopefully that makes sense. This is the guy I still recommend. Just tell him I sent you only because he tends to take care of the people that we send to him. You get put the top of his priority list, all right? That was another good question.

Would You Recommend Making The Least Number Of Location Pages For Each Facebook Accounts?

Oh, cool, we’re almost out of time, almost out of questions. Marco says from YouTube, [inaudible 00:39:23], “For multiple location websites, I know normally you guys recommend having one ring of social media that is going to syndicate posts, but in Facebook, you can have multiple location pages linked to one account. Would you recommend making at least the Facebook accounts for every location at least?”

Yeah, you can. Honestly, I would, because multiple location businesses should each have their own Facebook page. Each location should have its own Facebook page, so yeah, absolutely. What I was talking about was a branded Tumblr, a branded Blogger, a branded WordPress, and all the other web twos and stuff that we syndicate and we use as part of the syndication networks. You really only need one branded network that you can publish content to from the root domain, from the blog that’s typically going to be on the root domain. Essentially you can silo the root domain to have categories for each one of the locations.

Let’s say you got six locations. I would set up a category for each location, and then what I would do is publish content, just publish posts from the blog on the root site, make sure it’s the correct category selected. When you’re targeting, let’s say location number one, you’re going to optimize the content and have the call to action link, the link that you’re going to be linking to that sub-domain site or location page, whatever, however you’ve got it configured, but that’s going to be selected and placed into that location category, which helps to optimize it. You can do that for each location from the root blog. You don’t need to have a separation syndication network for each location, but Facebook pages, you can have a separate location page and I would encourage that because that’s a powerful citation.

That’s the thing, guys. When it comes to any of the [inaudible 00:41:20]. I’m sorry. I’ll come back to that question, Vincent. I got sidetracked. The other thing about this is if you have a particular location that is not responding as well to the blog post, the syndication from the root domain, then you can always go in and setup a location specific syndication network where you would just use the same branding, but you would add a local modifier.

In other words, if it’s Joe’s Plumbing and there’s six locations and one of them happens to be, I don’t know, Fairfax, Virginia, then if he has a Joe’s Plumbing syndication network that he’s using to blog for all of the locations, but Fairfax, Virginia isn’t really responding as well to the blogs from the root domain, then you could put a Joe’s Plumbing Fairfax syndication network up and then syndicate content directly from that particular category on the root domain to just that network, or you could even transfer and put a separate blog on that location specific site, if that makes sense.

Guys, remember, categories in WordPress do have their own feeds. You can get a category feed, so you could essentially use the root domain for let’s say if you had six locations, you could literally have six location, so brand plus location modifier networks, and have six individual category RSS feeds each triggering their own geo-specific network. Does that make sense?

Again, you can get really complex with this stuff. I like to keep one branded syndication network to try to accomplish what I desire for all of the locations because that’s less work and it’s easier. I like easy. I like efficiency, but you can make it complicated or add additional geo networks specific to a location when needed, but lastly, like I mentioned, as far as the actual Facebook page, I would have a location page for each location, absolutely, because it’s a very powerful citation.

You could also create location pages on LinkedIn, Crunchbase, if you’re using Crunchbase, which you should because Crunchbase is a very powerful citation as part of the semantic database. What I would recommend with Crunchbase is setup an organization and then you setup sub-locations for each location, which you can link to individually. That becomes very, very powerful. That’s a good question, though.

Vincent said, “The line below reviews that has the blue icon, it’s a review snippet.” Yeah, but that’s something that Google pulls in automatically. That’s not something that you can force. This is a Google Maps listing, Vincent. You can’t manipulate this. Google decides what they’re going to list and show right here, not you. That’s not something that we have the option to edit right now or to change.

Those reviews that are pulled in, like the snippet from a review, that’s just what Google determines that they’re going to pull in and display to the searcher, the user, the Google user. That’s it. It’s not something that you can edit. You can’t force that. Google just does that, at least as far as I know, you can’t. If I’m wrong, I’m sure somebody will correct me. Okay, well, should we give it another minute and see if any other questions come in or should we just wrap up a little bit early?

Adam: I think we should give them a minute because I know there’s definitely a lag, but I want to talk a little bit more about the live event in October.

Bradley: Okay.

Adam: We narrowed it down. It’s going to be in Washington DC like we said, which honestly, I’m kind of pumped about because when we first thought of that, the first thing I thought about was heat and humidity, but I realized it’s going to be in the middle of October and it’s going to be freaking awesome there. You can speak to that. That’s a great time of year around there, isn’t it?

Bradley: Absolutely. It should be really nice. There’s a ton of stuff to do in Washington DC. Besides our event, we’re going to have a VIP event I believe, which we’re going to have to find something good to do. DC, it’s the nation’s capital, right? There’s a lot of stuff to do that.

Adam: Yeah. You’re within striking distance of a lot of stuff, so if you come join us, if you can take a couple days on either side, maybe go do something. If you’re traveling, there’s a lot of neat stuff in that area to do.

Bradley: Yeah. Yeah, there is. Okay, well, I don’t see any other questions coming in, guys. It’s Fourth of July holiday week. For those of you in the US, happy Fourth of July, and go get a cold beer.

Adam: Those of you in England, I’m not watching the game, but hopefully England’s doing well in the soccer match I guess it is right now. I’m going to check that out, and then yeah, I hope everyone has a great Fourth of July. I’m going to head out and enjoy that tomorrow.

Bradley: I’m still working tomorrow for a few hours in the morning. I’ve got to coach Crossfit for two hours in the morning, and then I’m going to work for a couple hours before I go heavily drink.

Marco: Well, England is still sweating.

Hernan: [inaudible 00:46:14] penalties. Very fun. Thank you guys.

Bradley: All right guys. See you later. Happy Fourth.

Marco: Bye everyone.

Chris: Bye.

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 191 published first on your-t1-blog-url

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 191

Click on the video above to watch Episode 191 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

  Announcement

Adam: Hey everybody. Welcome to Hump Day Hangouts, episode 191, the question where I guarantee it, if you’re watching this, you can get your question answered, because right now there are almost no questions because of a little error that somebody made. It’s not important who, but let’s go and say hello to everyone real quick. Hopefully, you’re getting an announcement on YouTube or you’re getting a notification. You might be watching this later, in which case, just ignore all this stuff about people making mistakes. Chris, how you doing, man?

Chris: Good. Happy to have summer finally in Europe.

Adam: Oh, nice. It’s finally warming up there?

Chris: Yep.

Adam: Good deal, good deal. Hernan, how about you? Is it nice and cold down there?

Hernan: Yeah. Over here, it’s freezing, man. I’m freezing my ass and overdressed, whatever, but I’m super excited to be here anyway, so that doesn’t stop us.

Adam: Marco, you’re not freezing your ass off, are you?

Marco: Never. Guys, for some reason, we’re not transmitting this Hangout into the Google Plus page. It’s still 190.

Bradley: That’s my fault. Standby.

Adam: Got you. Well, we won’t ask Bradley how he’s doing, because I don’t want to divide up his attention, but we do have a few announcements. Real quick, I wanted to say we’re going to put the link on the page and you’ll be able to find it in the description if you’re watching this later on YouTube, but our live event is a go, The Semantic Mastery Live.

October, the weekend of October 20th, 21st, we’ve already announced one of the special guest speakers. In addition to seeing all of our lovely faces at some point during the event, also Jeffrey Smith of SEO Boot Camp will be joining us and we’re going to have a couple more that we’re holding back.

We’re teasing it a little bit, but that is a go, so I’ll pop the link on here if you want to go and grab your ticket now. Ticket prices are definitely going to go up as time goes on. We want to help out the people who jump on this early and it is capped at a total of 25. Don’t put it off too long. It will be in the Washington DC area and we’re getting ready to lock down our event venue probably in the next week or two.

Bradley: Page is updated.

Adam: All right. As far as other announcements, you guys, we got a lot. I’m going to pass it off. Marco, is there anything we want to say specifically?

Marco: No. We’re moving forward, guys. The Google My Business auto-poster is ready. It has some awesome features. People have a long way to catch up. I know there’s some stuff being put out. It’s [inaudible 00:02:42]. You can get an RSS feed on anyone who’s in Syndication Academy or knows about us. You know how wicked RSS feeds can be, how they can help amplify your content, how they can help you with backlinks, but the most interesting thing we’re doing is we’re pulling in or we should have the ability in the next few days to pull in the RSS feed from the website so that all you would literally have to do is post from your website and you can amplify that content into post. If not, we do have the auto-poster, where you can go in and setup posts well ahead of time.

We also have YouTube views. That’s currently working. It’s working really well to push up videos, to get it ranked. Now, of course, once you start pushing videos, you should continue pushing videos to it to keep it ranked until it picks up its own steam. It’ll pick up steam and stay where it’s supposed to stay. It’ll stay ranked. The great thing about this is that since it’s real people, they’ll interact with your channel, so they’ll send all kinds of signals.

I keep telling people, the caveat in this is that you have to send them to a quality video. I always ask the question, “What’s a quality video?” Well, a quality video, if you look at your competition as a video that has a bunch of likes, it has a bunch of watch time, it has a bunch of subscribers, that’s a quality video. Look at what your competition is doing for that keyword and you mimic that, but do them one better. Better production, a better speaker, better audio quality, whatever it is that you need to do to grab the attention of your viewers.

There’s so many things coming. Video carpet bomb is coming. We were just talking about it. The done for you Google My Business services, that’s coming. The VA is almost trained. I’m working with her daily on this task. Cora reports are going to be available. What else do we have? Drive Stacks, guys. Drive Stacks, the Semantic Mastery way, with my original VA, the VA that I originally trained will be available through our marketplace. Market, it’s coming. Just stay tuned. Keep coming back and we’ll have news as everything develops, but we hope to have at least some of the products available by the end of the week. That’ll be on you to send the email to let people know, “Hey, it’s ready, so go get it.”

Adam: Awesome. Sorry about that. I was muted real quick. Also, I wanted to let everyone know, if you missed the webinar, we have a webinar replay. I’m not going to post the link here because if you’re on our email list, then you are very special and you’re going to get a link to check out the bundle, but there was a great webinar on Monday going into detail about how you can use some of the most powerful training that we have and really combine that.

We’re going to have some more information coming out about that. We’ll just post the link so you can go and grab that if you’re interested in taking advantage. It’s a special Fourth of July kind of holiday offer, and then we’ll have a little bit, like I said, of followup in the coming days. A lot of people are taking some time off, heading out to the beach, doing whatever. If you got some time you can squeak away from the family or make an excuse, you might want to go check out the replay over the next couple of days.

Bradley: I can tell having changed Hump Day Hangouts from Wednesday to Tuesday for this week, we’ve got a lot less viewers on it right now than we typically do, so it’s just timing. I’m glad that unfortunately, we didn’t have all the questions directed to the right place this time. That’s on our end, but we got a few questions. Do we have any other announcements, guys?

Adam: I’m good. How about you guys?

Hernan: I just wanted to reiterate that go ahead and grab your tickets for the [inaudible 00:06:51] Live 2018 because it’s going to depend on that. It’s going to depend on that. I’m really looking forward to seeing you guys, so yeah, I just wanted to repeat that once again.

Adam: Okay, cool.

Bradley: That’s it. We can get into it, huh?

Adam: Yeah, let’s do it.

Bradley: Let’s do it. All right, well, we don’t have a lot of questions, so we’re hoping that some of you guys that are here have some questions and you post them on the page. Again, that was our fault, but it is what it is, so we’re going to run with what we got. I know Adam posted a couple questions that he yanked from one of the Facebook groups, so we’ll start with those. I’ll grab the screen.

Is It Possible To Spread Authority To Multiple Root Domains From One Authority Domain Via Subdomain Redirects?

All right, so from the Facebook group. “Looking for insights on an idea. I wanted to test this, but asking is more efficient. Is the following possible? I have site.com and site.com has authority.” IDA, DR, okay. “I have a sub-domain on site.com, subdomain1.site.com. Sub-domain carries authority from site, correct?” Carry domain authority, but not necessarily page authority, but you’re right.

“Can I create a redirect from subdomain1.site.com to secondsite.com while site.com stays live and then secondsite.com gets authority from subdomain1.site.com?” Questions like this are hard to read. “Both secondsite.com and site have authority. In other words, is it possible to spread authority to multiple domains from one authority domain via sub-domain redirects?” Yes. “I’m doubting this works, but also read some things that indicate it might work.”

It does work. It does absolutely work. There’s a little bit of a loss. That’s called domain authority manipulation, guys. That’s like 2012 stuff. That’s the stuff that we did that worked really freaking well in like 2012, ‘13 timeframe. There’s still a little bit of benefit to pushing domain authority, guys, but honestly, you can set that up. It will work. There’s a little bit of a loss between redirects when pushing domain authority. It will absolutely increase your domain authority from your sub-domain that you direct to another root domain.

My point is, I’m not sure what your end goal is. Why do you want to push this domain authority to that other domain? Domain authority manipulation as a ranking factor is almost obsolete. I guess there might be some benefit to it, but you have to have really high DA numbers for that to really have an effect. It’s much more about relevancy than it is about domain metrics, which are proprietary metrics, right? Marco, I’ll let you comment on that a little bit, but again, look, if you want to do it, yes, it will help to boost domain authority from the second site.

There is a little bit of a loss, so what I’m saying is if you’ve got a 42 domain authority on your root domain and you try to push that over to a second site via sub-domain or any way you want to do it, it really doesn’t matter, but via a sub-domain redirect, you’ll likely fall somewhere in the 30s, the mid 30s with domain authority. It’s not going to happen overnight. When I used to do a lot of domain authority manipulation, we used to do a lot of it. The maws numbers would refresh, I can’t remember, I think it was every other month, every two months.

Marco: Every 90 days.

Bradley: Every 90 days. Okay. If we would do a redirect, like for example, we called it link laundering, and we’d do double 301 redirects from spam domains. We would go find expired domains that were on the closeout because they went through auction and they were really shitty, spammy domains. A lot of the times, they’re Chinese domains that would have hundreds, sometimes thousands or even tens of thousands of sub-domains. The dropped domain would have tens of thousands, sometimes, anywhere between hundreds to tens of thousands of sub-domains.

This is what we used to do and it worked really well. We would go buy a domain, buy one of those domains, and then we would set up a redirect script, a catch all or wild card redirect via HT access. We’d point the domain to a host, a C panel, and then we would set up an HT access file that would do a wild card sub-domain redirect to whatever we wanted to, and we would push domain authority.

We would do what’s called a double 301 redirect, so we would redirect it through one domain first and then push it over to our final target URL. I’d get domains that had 55, 60 domain authority mostly because of all the accumulated domain authority from all the sub-domains, right? We’d do the redirect and then push it over to a brand new domain and I could get my domain authority to jump from one, which is a brand new registered domain, to mid-40s usually within one maws cycle refresh, but sometimes it would take two. It would take anywhere between 90 days, so three months, to six months, to see that kind of a push. Again, I’ve found over the years that using that is purely like a ranking method, which used to work phenomenally. It really is ineffective at this point.

The only thing I would suggest is like I said, or what I would add to this, is that if you have really high domain authority and you can push some of that to another domain, it will help it to respond better to other off page signals, but that’s about it. Again, it’s not something that I even bother doing anymore. I don’t even look at domain authority and page authority numbers anymore, honestly. If you want to do it, it will work. Marco, what are your comments on this?

Marco: I would say he’s better off concentrating on relevance. If they’re relevant, then you can throw DA and domain authority and page authority out the window and push relevance. You could even throw a Drive Stack. Wherever you’re directing, you could put a Drive Stack as buffer and redirect to the Drive Stack and the Drive Stack will then push the power over to the new site with even more relevance. In the Drive Stack, you could push just tons of relevance in there whether you want keyword relevance, what do you call it, keyword plus URL, brand plus keyword relevance. What you really want is that brand plus keyword relevance.

Bradley: Right.

Marco: What you want to become is you want to become the keyword for whatever that niche is, so when people start thinking about those keywords, they don’t necessarily think about the keywords, but they think about your brand. This is where I tell people, Coca-Cola, Xerox, Band-Aid, Scotch Tape, all of these people have done fabulous branding where they become the brand for those keywords.

I know it’s not simple to do and we don’t have the deep pockets, but a way to start doing that is by relevance. How we do it, how we take advantage of it is by going into a Drive Stack and creating all of that keyword relevance which relates to the brand, and then we push maybe [inaudible 00:14:11] which will flow into the website, or maybe we’ll go direct to the website. We’ll go to the Google My Business thing.

There are so many ways to take advantage of this, but you’re pushing relevance. Think metrics. DA is a third party metric. Trust flow and citation flow, third party metrics. We don’t bother with that. What we look for is relevance and as long as the on page is tight on both websites, they will both benefit.

I could go even further, but then I’d be getting stuff that’s only in RYS Academy Reloaded. I could start talking all kind of things about embeds and the nasty stuff that you can do with embeds, but again, as I always say, we’d be doing the people that pay for the information a disservice by giving it away for free.

Hernan: If I may add real quick, that was one of the main reasons, the spam, when we just throw spam on the domain, we’ll rank. We will get higher domain authority, or we would do the sub-domain manipulation and whatnot, and that was one of the reasons why we stopped paying attention that much to domain authority and page authority, because they were so easy to manipulate.

That’s why we migrated to [inaudible 00:15:28] initially, and then we had to develop, as Marco was saying, relevancy and trust and authority as our own metics, our own way of doing things, because it was so easy. Again, you would have these Chinese domains with, I don’t know, 60 domain authority, and they were all spam. That’s one of the reasons, one of the many reasons that we stopped going through those domains.

Also, because maws will start delaying the updates and whatnot, and at some point it became a lot like waiting the page rank update, the public page rank update from Google that would go out every month or so. It became like that, so we stopped paying attention to that altogether and we started focusing a lot more on rankings and actual results.

Bradley: Again, yeah, it’ll work, and what I would recommend if you were trying to push it a second site anyway, guys, remember, if you push domain authority to a sub-domain, it will benefit the entire domain. Remember, domain authority, it’s a site-wide or domain-wide, including all sub-domains, including all inner pages and posts, all of them will benefit from that, will receive the same domain authority.

Instead of pushing from a redirect to a secondsite.com, you could push to a non-indexed sub-domain on that secondsite.com, all right? You do that so that you can set up a sub-domain. You don’t even need to really put a piece of content up on it, but you could. You could set an HTML file to say no index or whatever, and then just point all of it to that specific sub-domain because it will benefit the root without people really being able to see what you’re doing.

Again, I really just think that’s a waste of time unless you’ve got some massive amount of authority on your first site that you’re trying to push, in case it would help a little bit, but you’d have to be really, really high domain authority numbers for that to make much difference now in my opinion based on how the algorithm works now.

Do You Pay For Articles Or Use A Plugin To Pull In Content?

All right, Adam, the next one that he posted was, “Do you guys pay for articles or use a plugin to pull in content? Looking for an alternative for test site than buying articles.” Yeah, content curation. We have a training course specifically all about that. It’s what I’ve been using. I had to figure out a way to develop content for my clients that was cost-effective and efficient without having to be subject matter experts, so I developed a process years ago that I’ve been using ever since 2012.

We’ve got it as a product right now called Content Kingpin, but that’s the same exact content production process that I used for my own agency and countless amount of our members and students have also implemented that into their business for their primary content methods. We just get across the board good results from even our members that have implemented it, as well, or adopted that process, because it works.

It’s basically hands-free content marketing. You could teach a VA to do it, and they don’t have to be subject matter experts. All they have to do is be able to identify and locate content, authority content or just good, relevant content about whatever topic they’re going to be blogging about and then organizing that content in a logical manner and injecting a small amount of their own commentary. That content is more efficient and way better than any sort of shitty content, farmed content that you could buy from the dime a dozen content farms that are out there, that is just spun, rehashed garbage.

Guys, that’s all the content farms do. They don’t write original content. Even if they do, they’re not subject matter experts. If they are, you’re going to pay a premium for it, but even then, a lot of times, guys, all they do is do mashups where they’ll go, scrape five or 10 articles or whatever about whatever topic it is that you requested the article for, and then they’ll put bits and pieces of each article, put them through a spinner, and sometimes they’ll manually edit the spin text or the output file to where it’s a little bit more readable, but a lot of those content farms, you’ll get a lot of errors and stuff that you can clearly see that a spinner was used and they didn’t take the time to manually edit it.

My point is you’re not really buying original content from content farms, anyway. You’re buying garbage. You’re much better off using curated content where you can reference and cite other people’s authority content that is highly relevant from subject matter experts and you’re giving them credit via the attribution link. You’re citing the source, which is required and ethical. It’s the ethical thing to do.

Now, you’ve got good content from subject matter experts that you’re quoting on your own site, giving them credit, and injecting your own commentary. Again, a VA can do that. That’s why we call it Content Kingpin Hands-Free Content Marketing, because it truly is. You can generate a stream or revenue just from selling content marketing services and managing it. It just requires a very, very small amount of management.

Again, that training, Content Kingpin, teaches exactly how to hire the VAs, what to look for, what type of output production you should expect, what to pay them, how to manage it, all of that, guys. All of that is covered in great detail in that course. I highly recommend anybody that needs content for their clients or their own assets, their own digital assets, check that out because it’s the exact same method we use, all right?

Do We Have To Worry About Stock Photo Copyright Issues When Posting To Social Media Like Twitter?

Jeff, what’s up, Jeff? He says, “Do we have to worry about stock photo copyright issues when posting to social media, like Twitter, the same way we do with our website?” I don’t know, Jeff. I wish I did. I wish I had definitive answer. Maybe somebody else on here knows. Anybody?

Hernan: I had some issues when it comes to posting on Facebook, so yeah, short answer is yeah, because I had to take down an ad that was performing super well just because I was lazy and I didn’t check the stock photos stuff. The actual owner of the photo contacted me and said, “Hey dude, you need to take off the ad,” and I lost the entire social proof and everything on the Facebook side of things.

Yeah, short answer is yes because you can get in trouble. It doesn’t really matter if you’re using it on Twitter, Google. Google, maybe you would have a bigger exposure because you’re being indexed, but on Twitter, people can still see it, right? I think it’s just a matter of photos are still an asset, so it’s like you saying a piece of a song or a piece of a movie, something like that, all of that is copyrighted. You need to have that in mind, no matter where you’re using it.

When you’re doing it on your website, you’re a bit more exposed because anyone can get access to that, while on Twitter it’s not the case, but just to avoid issues, I would say don’t do it. Plus, there are so many deals and having stock photos has become really, really cheap. If you go to [inaudible 00:22:51] for example, you can get deals, like, I don’t know, for 100 photos for 10 bucks or something like that. It’s not even worth the trouble of getting through it.

Bradley: Yeah. Yeah, and usually for my clients, what I have them do is I use StockFresh.com. That’s our primary stock photo site, and so I just have my clients go setup an account or I set it up for them in their name and then I send them the login details and then they go in and fund it by just purchasing credits. We usually purchase 100 credits at a time. I think it’s $79 or something like that at Stock Fresh. It’s not bad. It’s decent.

Every couple of months or so, my curators, my VAs who are doing all of the content marketing for my clients will contact me and say, “Hey, we need this account refilled,” and I’ll just contact the client and say, “Hey, I need you to add another $100, refill the account with credits.” That’s it. That’s how it works, and that’s just to be safe.

That’s because I’ve been hit with extortion letters from Getty Images and their various subsidiaries and I’ve had to pay fines, copyright fines, settlement fees, basically for not having each client having their own licenses. In other words, even if I had my own account for my marketing agency with stock photos, if I published those stock photos on clients’ websites, the client needs to have a license for that photo. Even though I did it on their behalf, I was the license holder, not the client.

I’ve had to pay settlement fees for copyright infringement issues for client sites that they received the extortion letter, but I paid it on their behalf because it was my fault for not having them setup properly. That’s why I talk about that, again, in the Content Kingpin training that I was just talking about, I go into great detail about all of that because it’s very, very important. I would follow Hernan’s advice about social media and really try to have proper licensing for photos that you’re using.

Hernan: Yeah. Yeah, I would do that, too, and for example, there’s some websites that they’re explicitly royalty-free photos like Flickr, for example. You can search for royalty-free photos, then I think Unsplash.com, Unsplash.com. There’s another called Pixabay.com. Those are all royalty-free photos, but you’re limited to what you can find over there.

Sometimes for ads it will work, but if I’m looking for a specific way or specific photo that will convey a specific message that I want to send, then it wouldn’t work, so I’ll need to go out and actually purchase the picture. It’s specifically important with social media. Twitter has become super, super visual. If you go through the Twitter app on mobile, it’s super visual, so photos play a big role.

Would SEO Content Be Okay Or Should You Use The Research Quality Content For An Affiliate Money Site?

Bradley: Okay, Dominick’s up. What’s up, Dominick? He says, “I need some good content for an affiliate money site. I’ve tried Natasha Nixon, but it’s a little pricey. Would SEO content be okay or should I use the research quality content?”

No, if it’s for a money site, I would recommend that you do authority content because the SEO content is exactly what I just mentioned about a content farm. That’s what it is. It’s spun shit. It’s garbage. I can tell you that. That’s to be used for link building and stuff like that. It’s not money site content. I could tell you that even the authority content that you purchase sometimes isn’t going to be very good.

For the most part, I’ve had good experiences with Natasha Nixon for authority content, but the last article I got was complete garbage. It was for Mario’s Cab Service for the GMB Pro case study, and it was complete garbage. I ordered a 1500 word authority content article, paid like $120 for it, and it was complete garbage. I had to go through and manually edit. If I had time, I would’ve requested a rewrite, but I didn’t because I wanted to get it up, so I just edited about 500 or 600 words of it myself and then used that as the actual GMB website article.

Again, guys, remember, your best bet, Dominick, if you need really good authority type content or money site content on a regular basis would be to hire your own writer from Upwork or something. That is a much better way than going to the content producers. Honestly, you’re better off developing a one on one relationship with an individual writer.

Here’s the thing. Well, most of my writers are now curators, but I still can rely on them for article writing at times, but most of the stuff we do is like I said, curating for blog posts and such. The idea is once you’ve developed a relationship with a particular writer, you get to know their voice, so to speak and how they write, and you can help to mold or shape how you want them to write for particular clients, for example. That’s the benefit of doing it.

One of the other benefits of having a relationship with an individual writer is that a lot of times, you get better treatment. You don’t have to wait in queue for a week to get a piece of content back, that kind of stuff. You can have direct message. I use Upwork a lot. There’s desktop notifications and all that kind of stuff, so I recommend doing that.

If you’re going to buy it from a content farm, Natasha Nixon being one of them, then authority content is your better bet. It is a bit more expensive, but again, for money sites, I don’t recommend putting up any kind of SEO articles because they’re literally trash. It’s junk. You yourself will spend more time editing them and making them readable than it’s worth. If that’s the case, why not just write it yourself? Anybody want to comment on that?

Hernan: Yeah. Real quick, I totally agree with what you’re saying, Bradley, in terms of having someone that you can always refer to, even further if you’re offering this on a regular basis. I think that there’s some types of professionals, if you would, or some types of work that you always need stuff done, for example, graphic design, that you would be better off just hiring somebody to do graphic design.

For example, on our end, we hire a graphic designer. He would take over the entire graphic design side of things. He would do thumbnails for YouTube. He would do this and he would do that. He already knows how we work and what types of things we want and if we need a logo, we ask him for it, and if we need banners, sometimes he would do it.

I think that’s part of the team that you want to start putting together. That’s part of the team because you’re providing service and if you’re providing content creation services for your clients, that’s something that you really want to have in mind. For example, if you’re doing, I don’t know, video services, right, you’re doing YouTube services, maybe you need a video editor or maybe you need the tools to actually provide the client with a good service. That will position yourself as a much more valuable asset because you have the tools.

It’s not like you’re getting out there and grabbing the content, the articles, the logos from what everyone else is doing. You become a much more valuable asset because you’re developing your own team. I think that having that long-term relationship and having that long-term view when it comes to the collaborators that work with you, people that help you, helps a lot, helps you save time, money, and helps you position yourself better.

Bradley: Yeah, and the last thing about that I want to mention is I said earlier about you get to know a writer’s voice, and that’s good because especially if you’re providing content for your clients, then you already know what the quality is going to be. When you buy content from places like content farms or a Natasha Nixon, even when you’re buying the authority content which costs more money, you don’t know which writer’s going to get it, so you don’t know what the quality’s going to be like.

The tone of the writing can be different from article to article, can be vastly different. If you’re providing content for webpages, not posts, but pages for client sites, you want consistency in tone because you don’t want one page to have a tone that’s vastly different than another page, because it would be off putting to a visitor. Again, you get to know how the writer writes. You get to come to expect a certain level of quality, a certain tone, a certain voice to speak. That kind of stuff makes you more confident in being able to sell content marketing, right? Good question there, Dom. A great question, actually.

Vincent, doesn’t look much of a question. Let’s see if there’s a comment somewhere. No. Okay, so, well, congratulations. I don’t know what this means.

Adam: Oh, you’ll see it in a minute. He posted after that.

Does Adding A PR Link Helps In Generating Review Snippets Of A GMB Review Page?

Bradley: Okay, cool, cool. Let’s see. “Hey guys. Do you know if adding a PR link to our GMB review page will cause our GMB listing to show a review snippet as shown below?”

No. Adding a PR link to your review page, no. This is a maps thing. You have to have I think five, at least it used to be, you had to have a minimum of five ratings for the stars to show. I think that’s still the case. This is a maps listing that you show here in the picture, so that’s not something that we can manipulate by adding code because we can’t add code to the maps profile.

You can on a website. You can have structured data for review schema, but we can’t do that in the maps profile. The maps profile will show review stars once you have a total of five reviews. Whatever the star ratings are is irrelevant. Your ratings stars will show up once you have a total of five reviews. Does that make sense? That’s it. It’s not something that you can force or trigger by linking to it or adding code because you can’t edit the code of the GMB or maps profile like you could on a website, right? You just need to get five reviews.

Who Do You Recommend For Google Phone Verified Accounts?

Okay, Jim’s up. He says, “Hey, SM team. I’m glad you were able to hang out during the holiday week.” Yeah, us, too. We’ve only missed one in 191 episodes and it was a scheduled miss. “I know you’ve spoken about Google phone verified accounts in the past a lot, but I was wondering who you’d recommend of late. Also, is it worth paying $3 per account for aged accounts instead of 35 cent per newer account? Have you had better ratio on sites sticking with the older accounts?”

I buy aged accounts for very particular projects. Let’s put it this way. I’ve bought some aged accounts. I haven’t tested, I haven’t setup an actual test to test a brand new account versus an aged account anytime in the last three or four years, so I don’t know if having an aged account really makes a difference or not. I can’t tell definitively.

People seem to think it does make a difference. There’s probably some evidence out there to support that. I would just assume that that may be the case. For very particular accounts or projects, campaigns, whatever, I will sometimes buy the aged accounts and I’ll pay as much as $50 per account depending on how old it is. I’ve bought some 12 year old created in 2006 Google accounts and I’ve paid as much as $50 per account for those, and then I still had one of them terminated rather quickly, which pissed me off.

I can’t tell you, Jim, whether it’s really worth it or not. Maybe some other people have some data to prove one way or the other. I don’t. Usually, guys, we try to test everything to give you a definitive answer and this is something I have not tested. Adam, or excuse me, Hernan and or Marco, have either of you have any data to back up one way or the other?

Hernan: No, not on my end, honestly.

Marco: No, I don’t think it makes a difference.

Bradley: Okay. Yeah, I didn’t think so. Honestly, I know people say it does. Jim, I would say proceed at your own risk, whichever way you want, but this is the guy that I’m recommending right now for my aged accounts. [inaudible 00:35:52] is his name. At least that’s what I think it is, BulkPVA.com. I still use him. He’s really responsive on Skype if you connect with him on Skype, and if you go to contact, I think his Skype username is right there. Yeah, it is, BulkPVA.com. You can email him, all that. Just tell him I sent you. He knows because I’ve referred a lot of people to him.

He usually takes very good care of us, as well as anytime accounts get terminated and stuff, if they’re new, obviously if you have accounts terminated two weeks after he delivers them to you, that’s your fault, but if they’re within three days, within 72 hours or something like that, see, look, it takes 24 to 72 hours to deliver each order. Let’s see. After delivery of accounts, if the account is banned within 48 hours, replacements will be given to you.

What I do is whenever we order a new batch, and a lot of these, I buy the double phone verified YouTube accounts, and we do that because we do a lot of video spam for clients and all kinds of stuff, and I’ve got a VA that runs a video spam tool, Ab’s Video Carpet Blitz tool. We have to have dozens, if not 100 plus YouTube accounts at all times. Obviously, because we’re doing a shit ton of spam, a lot of accounts get terminated from overuse, and so I buy accounts from this guy all the time.

What I do is my VA will go in and immediately open up Browseo and just start adding profiles and logging in to bind it to his IP, but they each have their own browsing session because they’re all separated or segregated via Browseo, which you can do that with Ghost Browser, I think is another one. It doesn’t have to be Browseo, guys. It doesn’t matter. All I’m saying is the best way to get these accounts to stick is to bind them to your IP, but make sure they have their own unique browsing session in history.

Start allowing cookies to accrue and search history and allow Google and the websites that that profile visits start to build a customer profile, like an avatar or whatever, for that particular profile. In other words, you want it to look real, and so one of the things that I’ve found is these bulk accounts, when you buy them, if you do a hard reset on your browser to clear all cache and cookies and then log into four, five, six accounts from the same IP all from a 100% virgin browsing session each time you do it, that’s going to look spammy and those accounts tend to get terminated.

If you log into each of them, even from the same IP, as long as they have their own unique browsing sessions that maintain, they stay, in other words they don’t get wiped clean and then use that same IP to log into another profile, with Browseo or Ghost Browser or any number of those apps that do that that will keep browsing sessions per profile, that’s a much better way to do it. That tends not to trigger the red flags that do from using 100% clean browsing sessions each time. Hopefully that makes sense. This is the guy I still recommend. Just tell him I sent you only because he tends to take care of the people that we send to him. You get put the top of his priority list, all right? That was another good question.

Would You Recommend Making The Least Number Of Location Pages For Each Facebook Accounts?

Oh, cool, we’re almost out of time, almost out of questions. Marco says from YouTube, [inaudible 00:39:23], “For multiple location websites, I know normally you guys recommend having one ring of social media that is going to syndicate posts, but in Facebook, you can have multiple location pages linked to one account. Would you recommend making at least the Facebook accounts for every location at least?”

Yeah, you can. Honestly, I would, because multiple location businesses should each have their own Facebook page. Each location should have its own Facebook page, so yeah, absolutely. What I was talking about was a branded Tumblr, a branded Blogger, a branded WordPress, and all the other web twos and stuff that we syndicate and we use as part of the syndication networks. You really only need one branded network that you can publish content to from the root domain, from the blog that’s typically going to be on the root domain. Essentially you can silo the root domain to have categories for each one of the locations.

Let’s say you got six locations. I would set up a category for each location, and then what I would do is publish content, just publish posts from the blog on the root site, make sure it’s the correct category selected. When you’re targeting, let’s say location number one, you’re going to optimize the content and have the call to action link, the link that you’re going to be linking to that sub-domain site or location page, whatever, however you’ve got it configured, but that’s going to be selected and placed into that location category, which helps to optimize it. You can do that for each location from the root blog. You don’t need to have a separation syndication network for each location, but Facebook pages, you can have a separate location page and I would encourage that because that’s a powerful citation.

That’s the thing, guys. When it comes to any of the [inaudible 00:41:20]. I’m sorry. I’ll come back to that question, Vincent. I got sidetracked. The other thing about this is if you have a particular location that is not responding as well to the blog post, the syndication from the root domain, then you can always go in and setup a location specific syndication network where you would just use the same branding, but you would add a local modifier.

In other words, if it’s Joe’s Plumbing and there’s six locations and one of them happens to be, I don’t know, Fairfax, Virginia, then if he has a Joe’s Plumbing syndication network that he’s using to blog for all of the locations, but Fairfax, Virginia isn’t really responding as well to the blogs from the root domain, then you could put a Joe’s Plumbing Fairfax syndication network up and then syndicate content directly from that particular category on the root domain to just that network, or you could even transfer and put a separate blog on that location specific site, if that makes sense.

Guys, remember, categories in WordPress do have their own feeds. You can get a category feed, so you could essentially use the root domain for let’s say if you had six locations, you could literally have six location, so brand plus location modifier networks, and have six individual category RSS feeds each triggering their own geo-specific network. Does that make sense?

Again, you can get really complex with this stuff. I like to keep one branded syndication network to try to accomplish what I desire for all of the locations because that’s less work and it’s easier. I like easy. I like efficiency, but you can make it complicated or add additional geo networks specific to a location when needed, but lastly, like I mentioned, as far as the actual Facebook page, I would have a location page for each location, absolutely, because it’s a very powerful citation.

You could also create location pages on LinkedIn, Crunchbase, if you’re using Crunchbase, which you should because Crunchbase is a very powerful citation as part of the semantic database. What I would recommend with Crunchbase is setup an organization and then you setup sub-locations for each location, which you can link to individually. That becomes very, very powerful. That’s a good question, though.

Vincent said, “The line below reviews that has the blue icon, it’s a review snippet.” Yeah, but that’s something that Google pulls in automatically. That’s not something that you can force. This is a Google Maps listing, Vincent. You can’t manipulate this. Google decides what they’re going to list and show right here, not you. That’s not something that we have the option to edit right now or to change.

Those reviews that are pulled in, like the snippet from a review, that’s just what Google determines that they’re going to pull in and display to the searcher, the user, the Google user. That’s it. It’s not something that you can edit. You can’t force that. Google just does that, at least as far as I know, you can’t. If I’m wrong, I’m sure somebody will correct me. Okay, well, should we give it another minute and see if any other questions come in or should we just wrap up a little bit early?

Adam: I think we should give them a minute because I know there’s definitely a lag, but I want to talk a little bit more about the live event in October.

Bradley: Okay.

Adam: We narrowed it down. It’s going to be in Washington DC like we said, which honestly, I’m kind of pumped about because when we first thought of that, the first thing I thought about was heat and humidity, but I realized it’s going to be in the middle of October and it’s going to be freaking awesome there. You can speak to that. That’s a great time of year around there, isn’t it?

Bradley: Absolutely. It should be really nice. There’s a ton of stuff to do in Washington DC. Besides our event, we’re going to have a VIP event I believe, which we’re going to have to find something good to do. DC, it’s the nation’s capital, right? There’s a lot of stuff to do that.

Adam: Yeah. You’re within striking distance of a lot of stuff, so if you come join us, if you can take a couple days on either side, maybe go do something. If you’re traveling, there’s a lot of neat stuff in that area to do.

Bradley: Yeah. Yeah, there is. Okay, well, I don’t see any other questions coming in, guys. It’s Fourth of July holiday week. For those of you in the US, happy Fourth of July, and go get a cold beer.

Adam: Those of you in England, I’m not watching the game, but hopefully England’s doing well in the soccer match I guess it is right now. I’m going to check that out, and then yeah, I hope everyone has a great Fourth of July. I’m going to head out and enjoy that tomorrow.

Bradley: I’m still working tomorrow for a few hours in the morning. I’ve got to coach Crossfit for two hours in the morning, and then I’m going to work for a couple hours before I go heavily drink.

Marco: Well, England is still sweating.

Hernan: [inaudible 00:46:14] penalties. Very fun. Thank you guys.

Bradley: All right guys. See you later. Happy Fourth.

Marco: Bye everyone.

Chris: Bye.

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 191 published first on your-t1-blog-url

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 191

Click on the video above to watch Episode 191 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

  Announcement

Adam: Hey everybody. Welcome to Hump Day Hangouts, episode 191, the question where I guarantee it, if you’re watching this, you can get your question answered, because right now there are almost no questions because of a little error that somebody made. It’s not important who, but let’s go and say hello to everyone real quick. Hopefully, you’re getting an announcement on YouTube or you’re getting a notification. You might be watching this later, in which case, just ignore all this stuff about people making mistakes. Chris, how you doing, man?

Chris: Good. Happy to have summer finally in Europe.

Adam: Oh, nice. It’s finally warming up there?

Chris: Yep.

Adam: Good deal, good deal. Hernan, how about you? Is it nice and cold down there?

Hernan: Yeah. Over here, it’s freezing, man. I’m freezing my ass and overdressed, whatever, but I’m super excited to be here anyway, so that doesn’t stop us.

Adam: Marco, you’re not freezing your ass off, are you?

Marco: Never. Guys, for some reason, we’re not transmitting this Hangout into the Google Plus page. It’s still 190.

Bradley: That’s my fault. Standby.

Adam: Got you. Well, we won’t ask Bradley how he’s doing, because I don’t want to divide up his attention, but we do have a few announcements. Real quick, I wanted to say we’re going to put the link on the page and you’ll be able to find it in the description if you’re watching this later on YouTube, but our live event is a go, The Semantic Mastery Live.

October, the weekend of October 20th, 21st, we’ve already announced one of the special guest speakers. In addition to seeing all of our lovely faces at some point during the event, also Jeffrey Smith of SEO Boot Camp will be joining us and we’re going to have a couple more that we’re holding back.

We’re teasing it a little bit, but that is a go, so I’ll pop the link on here if you want to go and grab your ticket now. Ticket prices are definitely going to go up as time goes on. We want to help out the people who jump on this early and it is capped at a total of 25. Don’t put it off too long. It will be in the Washington DC area and we’re getting ready to lock down our event venue probably in the next week or two.

Bradley: Page is updated.

Adam: All right. As far as other announcements, you guys, we got a lot. I’m going to pass it off. Marco, is there anything we want to say specifically?

Marco: No. We’re moving forward, guys. The Google My Business auto-poster is ready. It has some awesome features. People have a long way to catch up. I know there’s some stuff being put out. It’s [inaudible 00:02:42]. You can get an RSS feed on anyone who’s in Syndication Academy or knows about us. You know how wicked RSS feeds can be, how they can help amplify your content, how they can help you with backlinks, but the most interesting thing we’re doing is we’re pulling in or we should have the ability in the next few days to pull in the RSS feed from the website so that all you would literally have to do is post from your website and you can amplify that content into post. If not, we do have the auto-poster, where you can go in and setup posts well ahead of time.

We also have YouTube views. That’s currently working. It’s working really well to push up videos, to get it ranked. Now, of course, once you start pushing videos, you should continue pushing videos to it to keep it ranked until it picks up its own steam. It’ll pick up steam and stay where it’s supposed to stay. It’ll stay ranked. The great thing about this is that since it’s real people, they’ll interact with your channel, so they’ll send all kinds of signals.

I keep telling people, the caveat in this is that you have to send them to a quality video. I always ask the question, “What’s a quality video?” Well, a quality video, if you look at your competition as a video that has a bunch of likes, it has a bunch of watch time, it has a bunch of subscribers, that’s a quality video. Look at what your competition is doing for that keyword and you mimic that, but do them one better. Better production, a better speaker, better audio quality, whatever it is that you need to do to grab the attention of your viewers.

There’s so many things coming. Video carpet bomb is coming. We were just talking about it. The done for you Google My Business services, that’s coming. The VA is almost trained. I’m working with her daily on this task. Cora reports are going to be available. What else do we have? Drive Stacks, guys. Drive Stacks, the Semantic Mastery way, with my original VA, the VA that I originally trained will be available through our marketplace. Market, it’s coming. Just stay tuned. Keep coming back and we’ll have news as everything develops, but we hope to have at least some of the products available by the end of the week. That’ll be on you to send the email to let people know, “Hey, it’s ready, so go get it.”

Adam: Awesome. Sorry about that. I was muted real quick. Also, I wanted to let everyone know, if you missed the webinar, we have a webinar replay. I’m not going to post the link here because if you’re on our email list, then you are very special and you’re going to get a link to check out the bundle, but there was a great webinar on Monday going into detail about how you can use some of the most powerful training that we have and really combine that.

We’re going to have some more information coming out about that. We’ll just post the link so you can go and grab that if you’re interested in taking advantage. It’s a special Fourth of July kind of holiday offer, and then we’ll have a little bit, like I said, of followup in the coming days. A lot of people are taking some time off, heading out to the beach, doing whatever. If you got some time you can squeak away from the family or make an excuse, you might want to go check out the replay over the next couple of days.

Bradley: I can tell having changed Hump Day Hangouts from Wednesday to Tuesday for this week, we’ve got a lot less viewers on it right now than we typically do, so it’s just timing. I’m glad that unfortunately, we didn’t have all the questions directed to the right place this time. That’s on our end, but we got a few questions. Do we have any other announcements, guys?

Adam: I’m good. How about you guys?

Hernan: I just wanted to reiterate that go ahead and grab your tickets for the [inaudible 00:06:51] Live 2018 because it’s going to depend on that. It’s going to depend on that. I’m really looking forward to seeing you guys, so yeah, I just wanted to repeat that once again.

Adam: Okay, cool.

Bradley: That’s it. We can get into it, huh?

Adam: Yeah, let’s do it.

Bradley: Let’s do it. All right, well, we don’t have a lot of questions, so we’re hoping that some of you guys that are here have some questions and you post them on the page. Again, that was our fault, but it is what it is, so we’re going to run with what we got. I know Adam posted a couple questions that he yanked from one of the Facebook groups, so we’ll start with those. I’ll grab the screen.

Is It Possible To Spread Authority To Multiple Root Domains From One Authority Domain Via Subdomain Redirects?

All right, so from the Facebook group. “Looking for insights on an idea. I wanted to test this, but asking is more efficient. Is the following possible? I have site.com and site.com has authority.” IDA, DR, okay. “I have a sub-domain on site.com, subdomain1.site.com. Sub-domain carries authority from site, correct?” Carry domain authority, but not necessarily page authority, but you’re right.

“Can I create a redirect from subdomain1.site.com to secondsite.com while site.com stays live and then secondsite.com gets authority from subdomain1.site.com?” Questions like this are hard to read. “Both secondsite.com and site have authority. In other words, is it possible to spread authority to multiple domains from one authority domain via sub-domain redirects?” Yes. “I’m doubting this works, but also read some things that indicate it might work.”

It does work. It does absolutely work. There’s a little bit of a loss. That’s called domain authority manipulation, guys. That’s like 2012 stuff. That’s the stuff that we did that worked really freaking well in like 2012, ‘13 timeframe. There’s still a little bit of benefit to pushing domain authority, guys, but honestly, you can set that up. It will work. There’s a little bit of a loss between redirects when pushing domain authority. It will absolutely increase your domain authority from your sub-domain that you direct to another root domain.

My point is, I’m not sure what your end goal is. Why do you want to push this domain authority to that other domain? Domain authority manipulation as a ranking factor is almost obsolete. I guess there might be some benefit to it, but you have to have really high DA numbers for that to really have an effect. It’s much more about relevancy than it is about domain metrics, which are proprietary metrics, right? Marco, I’ll let you comment on that a little bit, but again, look, if you want to do it, yes, it will help to boost domain authority from the second site.

There is a little bit of a loss, so what I’m saying is if you’ve got a 42 domain authority on your root domain and you try to push that over to a second site via sub-domain or any way you want to do it, it really doesn’t matter, but via a sub-domain redirect, you’ll likely fall somewhere in the 30s, the mid 30s with domain authority. It’s not going to happen overnight. When I used to do a lot of domain authority manipulation, we used to do a lot of it. The maws numbers would refresh, I can’t remember, I think it was every other month, every two months.

Marco: Every 90 days.

Bradley: Every 90 days. Okay. If we would do a redirect, like for example, we called it link laundering, and we’d do double 301 redirects from spam domains. We would go find expired domains that were on the closeout because they went through auction and they were really shitty, spammy domains. A lot of the times, they’re Chinese domains that would have hundreds, sometimes thousands or even tens of thousands of sub-domains. The dropped domain would have tens of thousands, sometimes, anywhere between hundreds to tens of thousands of sub-domains.

This is what we used to do and it worked really well. We would go buy a domain, buy one of those domains, and then we would set up a redirect script, a catch all or wild card redirect via HT access. We’d point the domain to a host, a C panel, and then we would set up an HT access file that would do a wild card sub-domain redirect to whatever we wanted to, and we would push domain authority.

We would do what’s called a double 301 redirect, so we would redirect it through one domain first and then push it over to our final target URL. I’d get domains that had 55, 60 domain authority mostly because of all the accumulated domain authority from all the sub-domains, right? We’d do the redirect and then push it over to a brand new domain and I could get my domain authority to jump from one, which is a brand new registered domain, to mid-40s usually within one maws cycle refresh, but sometimes it would take two. It would take anywhere between 90 days, so three months, to six months, to see that kind of a push. Again, I’ve found over the years that using that is purely like a ranking method, which used to work phenomenally. It really is ineffective at this point.

The only thing I would suggest is like I said, or what I would add to this, is that if you have really high domain authority and you can push some of that to another domain, it will help it to respond better to other off page signals, but that’s about it. Again, it’s not something that I even bother doing anymore. I don’t even look at domain authority and page authority numbers anymore, honestly. If you want to do it, it will work. Marco, what are your comments on this?

Marco: I would say he’s better off concentrating on relevance. If they’re relevant, then you can throw DA and domain authority and page authority out the window and push relevance. You could even throw a Drive Stack. Wherever you’re directing, you could put a Drive Stack as buffer and redirect to the Drive Stack and the Drive Stack will then push the power over to the new site with even more relevance. In the Drive Stack, you could push just tons of relevance in there whether you want keyword relevance, what do you call it, keyword plus URL, brand plus keyword relevance. What you really want is that brand plus keyword relevance.

Bradley: Right.

Marco: What you want to become is you want to become the keyword for whatever that niche is, so when people start thinking about those keywords, they don’t necessarily think about the keywords, but they think about your brand. This is where I tell people, Coca-Cola, Xerox, Band-Aid, Scotch Tape, all of these people have done fabulous branding where they become the brand for those keywords.

I know it’s not simple to do and we don’t have the deep pockets, but a way to start doing that is by relevance. How we do it, how we take advantage of it is by going into a Drive Stack and creating all of that keyword relevance which relates to the brand, and then we push maybe [inaudible 00:14:11] which will flow into the website, or maybe we’ll go direct to the website. We’ll go to the Google My Business thing.

There are so many ways to take advantage of this, but you’re pushing relevance. Think metrics. DA is a third party metric. Trust flow and citation flow, third party metrics. We don’t bother with that. What we look for is relevance and as long as the on page is tight on both websites, they will both benefit.

I could go even further, but then I’d be getting stuff that’s only in RYS Academy Reloaded. I could start talking all kind of things about embeds and the nasty stuff that you can do with embeds, but again, as I always say, we’d be doing the people that pay for the information a disservice by giving it away for free.

Hernan: If I may add real quick, that was one of the main reasons, the spam, when we just throw spam on the domain, we’ll rank. We will get higher domain authority, or we would do the sub-domain manipulation and whatnot, and that was one of the reasons why we stopped paying attention that much to domain authority and page authority, because they were so easy to manipulate.

That’s why we migrated to [inaudible 00:15:28] initially, and then we had to develop, as Marco was saying, relevancy and trust and authority as our own metics, our own way of doing things, because it was so easy. Again, you would have these Chinese domains with, I don’t know, 60 domain authority, and they were all spam. That’s one of the reasons, one of the many reasons that we stopped going through those domains.

Also, because maws will start delaying the updates and whatnot, and at some point it became a lot like waiting the page rank update, the public page rank update from Google that would go out every month or so. It became like that, so we stopped paying attention to that altogether and we started focusing a lot more on rankings and actual results.

Bradley: Again, yeah, it’ll work, and what I would recommend if you were trying to push it a second site anyway, guys, remember, if you push domain authority to a sub-domain, it will benefit the entire domain. Remember, domain authority, it’s a site-wide or domain-wide, including all sub-domains, including all inner pages and posts, all of them will benefit from that, will receive the same domain authority.

Instead of pushing from a redirect to a secondsite.com, you could push to a non-indexed sub-domain on that secondsite.com, all right? You do that so that you can set up a sub-domain. You don’t even need to really put a piece of content up on it, but you could. You could set an HTML file to say no index or whatever, and then just point all of it to that specific sub-domain because it will benefit the root without people really being able to see what you’re doing.

Again, I really just think that’s a waste of time unless you’ve got some massive amount of authority on your first site that you’re trying to push, in case it would help a little bit, but you’d have to be really, really high domain authority numbers for that to make much difference now in my opinion based on how the algorithm works now.

Do You Pay For Articles Or Use A Plugin To Pull In Content?

All right, Adam, the next one that he posted was, “Do you guys pay for articles or use a plugin to pull in content? Looking for an alternative for test site than buying articles.” Yeah, content curation. We have a training course specifically all about that. It’s what I’ve been using. I had to figure out a way to develop content for my clients that was cost-effective and efficient without having to be subject matter experts, so I developed a process years ago that I’ve been using ever since 2012.

We’ve got it as a product right now called Content Kingpin, but that’s the same exact content production process that I used for my own agency and countless amount of our members and students have also implemented that into their business for their primary content methods. We just get across the board good results from even our members that have implemented it, as well, or adopted that process, because it works.

It’s basically hands-free content marketing. You could teach a VA to do it, and they don’t have to be subject matter experts. All they have to do is be able to identify and locate content, authority content or just good, relevant content about whatever topic they’re going to be blogging about and then organizing that content in a logical manner and injecting a small amount of their own commentary. That content is more efficient and way better than any sort of shitty content, farmed content that you could buy from the dime a dozen content farms that are out there, that is just spun, rehashed garbage.

Guys, that’s all the content farms do. They don’t write original content. Even if they do, they’re not subject matter experts. If they are, you’re going to pay a premium for it, but even then, a lot of times, guys, all they do is do mashups where they’ll go, scrape five or 10 articles or whatever about whatever topic it is that you requested the article for, and then they’ll put bits and pieces of each article, put them through a spinner, and sometimes they’ll manually edit the spin text or the output file to where it’s a little bit more readable, but a lot of those content farms, you’ll get a lot of errors and stuff that you can clearly see that a spinner was used and they didn’t take the time to manually edit it.

My point is you’re not really buying original content from content farms, anyway. You’re buying garbage. You’re much better off using curated content where you can reference and cite other people’s authority content that is highly relevant from subject matter experts and you’re giving them credit via the attribution link. You’re citing the source, which is required and ethical. It’s the ethical thing to do.

Now, you’ve got good content from subject matter experts that you’re quoting on your own site, giving them credit, and injecting your own commentary. Again, a VA can do that. That’s why we call it Content Kingpin Hands-Free Content Marketing, because it truly is. You can generate a stream or revenue just from selling content marketing services and managing it. It just requires a very, very small amount of management.

Again, that training, Content Kingpin, teaches exactly how to hire the VAs, what to look for, what type of output production you should expect, what to pay them, how to manage it, all of that, guys. All of that is covered in great detail in that course. I highly recommend anybody that needs content for their clients or their own assets, their own digital assets, check that out because it’s the exact same method we use, all right?

Do We Have To Worry About Stock Photo Copyright Issues When Posting To Social Media Like Twitter?

Jeff, what’s up, Jeff? He says, “Do we have to worry about stock photo copyright issues when posting to social media, like Twitter, the same way we do with our website?” I don’t know, Jeff. I wish I did. I wish I had definitive answer. Maybe somebody else on here knows. Anybody?

Hernan: I had some issues when it comes to posting on Facebook, so yeah, short answer is yeah, because I had to take down an ad that was performing super well just because I was lazy and I didn’t check the stock photos stuff. The actual owner of the photo contacted me and said, “Hey dude, you need to take off the ad,” and I lost the entire social proof and everything on the Facebook side of things.

Yeah, short answer is yes because you can get in trouble. It doesn’t really matter if you’re using it on Twitter, Google. Google, maybe you would have a bigger exposure because you’re being indexed, but on Twitter, people can still see it, right? I think it’s just a matter of photos are still an asset, so it’s like you saying a piece of a song or a piece of a movie, something like that, all of that is copyrighted. You need to have that in mind, no matter where you’re using it.

When you’re doing it on your website, you’re a bit more exposed because anyone can get access to that, while on Twitter it’s not the case, but just to avoid issues, I would say don’t do it. Plus, there are so many deals and having stock photos has become really, really cheap. If you go to [inaudible 00:22:51] for example, you can get deals, like, I don’t know, for 100 photos for 10 bucks or something like that. It’s not even worth the trouble of getting through it.

Bradley: Yeah. Yeah, and usually for my clients, what I have them do is I use StockFresh.com. That’s our primary stock photo site, and so I just have my clients go setup an account or I set it up for them in their name and then I send them the login details and then they go in and fund it by just purchasing credits. We usually purchase 100 credits at a time. I think it’s $79 or something like that at Stock Fresh. It’s not bad. It’s decent.

Every couple of months or so, my curators, my VAs who are doing all of the content marketing for my clients will contact me and say, “Hey, we need this account refilled,” and I’ll just contact the client and say, “Hey, I need you to add another $100, refill the account with credits.” That’s it. That’s how it works, and that’s just to be safe.

That’s because I’ve been hit with extortion letters from Getty Images and their various subsidiaries and I’ve had to pay fines, copyright fines, settlement fees, basically for not having each client having their own licenses. In other words, even if I had my own account for my marketing agency with stock photos, if I published those stock photos on clients’ websites, the client needs to have a license for that photo. Even though I did it on their behalf, I was the license holder, not the client.

I’ve had to pay settlement fees for copyright infringement issues for client sites that they received the extortion letter, but I paid it on their behalf because it was my fault for not having them setup properly. That’s why I talk about that, again, in the Content Kingpin training that I was just talking about, I go into great detail about all of that because it’s very, very important. I would follow Hernan’s advice about social media and really try to have proper licensing for photos that you’re using.

Hernan: Yeah. Yeah, I would do that, too, and for example, there’s some websites that they’re explicitly royalty-free photos like Flickr, for example. You can search for royalty-free photos, then I think Unsplash.com, Unsplash.com. There’s another called Pixabay.com. Those are all royalty-free photos, but you’re limited to what you can find over there.

Sometimes for ads it will work, but if I’m looking for a specific way or specific photo that will convey a specific message that I want to send, then it wouldn’t work, so I’ll need to go out and actually purchase the picture. It’s specifically important with social media. Twitter has become super, super visual. If you go through the Twitter app on mobile, it’s super visual, so photos play a big role.

Would SEO Content Be Okay Or Should You Use The Research Quality Content For An Affiliate Money Site?

Bradley: Okay, Dominick’s up. What’s up, Dominick? He says, “I need some good content for an affiliate money site. I’ve tried Natasha Nixon, but it’s a little pricey. Would SEO content be okay or should I use the research quality content?”

No, if it’s for a money site, I would recommend that you do authority content because the SEO content is exactly what I just mentioned about a content farm. That’s what it is. It’s spun shit. It’s garbage. I can tell you that. That’s to be used for link building and stuff like that. It’s not money site content. I could tell you that even the authority content that you purchase sometimes isn’t going to be very good.

For the most part, I’ve had good experiences with Natasha Nixon for authority content, but the last article I got was complete garbage. It was for Mario’s Cab Service for the GMB Pro case study, and it was complete garbage. I ordered a 1500 word authority content article, paid like $120 for it, and it was complete garbage. I had to go through and manually edit. If I had time, I would’ve requested a rewrite, but I didn’t because I wanted to get it up, so I just edited about 500 or 600 words of it myself and then used that as the actual GMB website article.

Again, guys, remember, your best bet, Dominick, if you need really good authority type content or money site content on a regular basis would be to hire your own writer from Upwork or something. That is a much better way than going to the content producers. Honestly, you’re better off developing a one on one relationship with an individual writer.

Here’s the thing. Well, most of my writers are now curators, but I still can rely on them for article writing at times, but most of the stuff we do is like I said, curating for blog posts and such. The idea is once you’ve developed a relationship with a particular writer, you get to know their voice, so to speak and how they write, and you can help to mold or shape how you want them to write for particular clients, for example. That’s the benefit of doing it.

One of the other benefits of having a relationship with an individual writer is that a lot of times, you get better treatment. You don’t have to wait in queue for a week to get a piece of content back, that kind of stuff. You can have direct message. I use Upwork a lot. There’s desktop notifications and all that kind of stuff, so I recommend doing that.

If you’re going to buy it from a content farm, Natasha Nixon being one of them, then authority content is your better bet. It is a bit more expensive, but again, for money sites, I don’t recommend putting up any kind of SEO articles because they’re literally trash. It’s junk. You yourself will spend more time editing them and making them readable than it’s worth. If that’s the case, why not just write it yourself? Anybody want to comment on that?

Hernan: Yeah. Real quick, I totally agree with what you’re saying, Bradley, in terms of having someone that you can always refer to, even further if you’re offering this on a regular basis. I think that there’s some types of professionals, if you would, or some types of work that you always need stuff done, for example, graphic design, that you would be better off just hiring somebody to do graphic design.

For example, on our end, we hire a graphic designer. He would take over the entire graphic design side of things. He would do thumbnails for YouTube. He would do this and he would do that. He already knows how we work and what types of things we want and if we need a logo, we ask him for it, and if we need banners, sometimes he would do it.

I think that’s part of the team that you want to start putting together. That’s part of the team because you’re providing service and if you’re providing content creation services for your clients, that’s something that you really want to have in mind. For example, if you’re doing, I don’t know, video services, right, you’re doing YouTube services, maybe you need a video editor or maybe you need the tools to actually provide the client with a good service. That will position yourself as a much more valuable asset because you have the tools.

It’s not like you’re getting out there and grabbing the content, the articles, the logos from what everyone else is doing. You become a much more valuable asset because you’re developing your own team. I think that having that long-term relationship and having that long-term view when it comes to the collaborators that work with you, people that help you, helps a lot, helps you save time, money, and helps you position yourself better.

Bradley: Yeah, and the last thing about that I want to mention is I said earlier about you get to know a writer’s voice, and that’s good because especially if you’re providing content for your clients, then you already know what the quality is going to be. When you buy content from places like content farms or a Natasha Nixon, even when you’re buying the authority content which costs more money, you don’t know which writer’s going to get it, so you don’t know what the quality’s going to be like.

The tone of the writing can be different from article to article, can be vastly different. If you’re providing content for webpages, not posts, but pages for client sites, you want consistency in tone because you don’t want one page to have a tone that’s vastly different than another page, because it would be off putting to a visitor. Again, you get to know how the writer writes. You get to come to expect a certain level of quality, a certain tone, a certain voice to speak. That kind of stuff makes you more confident in being able to sell content marketing, right? Good question there, Dom. A great question, actually.

Vincent, doesn’t look much of a question. Let’s see if there’s a comment somewhere. No. Okay, so, well, congratulations. I don’t know what this means.

Adam: Oh, you’ll see it in a minute. He posted after that.

Does Adding A PR Link Helps In Generating Review Snippets Of A GMB Review Page?

Bradley: Okay, cool, cool. Let’s see. “Hey guys. Do you know if adding a PR link to our GMB review page will cause our GMB listing to show a review snippet as shown below?”

No. Adding a PR link to your review page, no. This is a maps thing. You have to have I think five, at least it used to be, you had to have a minimum of five ratings for the stars to show. I think that’s still the case. This is a maps listing that you show here in the picture, so that’s not something that we can manipulate by adding code because we can’t add code to the maps profile.

You can on a website. You can have structured data for review schema, but we can’t do that in the maps profile. The maps profile will show review stars once you have a total of five reviews. Whatever the star ratings are is irrelevant. Your ratings stars will show up once you have a total of five reviews. Does that make sense? That’s it. It’s not something that you can force or trigger by linking to it or adding code because you can’t edit the code of the GMB or maps profile like you could on a website, right? You just need to get five reviews.

Who Do You Recommend For Google Phone Verified Accounts?

Okay, Jim’s up. He says, “Hey, SM team. I’m glad you were able to hang out during the holiday week.” Yeah, us, too. We’ve only missed one in 191 episodes and it was a scheduled miss. “I know you’ve spoken about Google phone verified accounts in the past a lot, but I was wondering who you’d recommend of late. Also, is it worth paying $3 per account for aged accounts instead of 35 cent per newer account? Have you had better ratio on sites sticking with the older accounts?”

I buy aged accounts for very particular projects. Let’s put it this way. I’ve bought some aged accounts. I haven’t tested, I haven’t setup an actual test to test a brand new account versus an aged account anytime in the last three or four years, so I don’t know if having an aged account really makes a difference or not. I can’t tell definitively.

People seem to think it does make a difference. There’s probably some evidence out there to support that. I would just assume that that may be the case. For very particular accounts or projects, campaigns, whatever, I will sometimes buy the aged accounts and I’ll pay as much as $50 per account depending on how old it is. I’ve bought some 12 year old created in 2006 Google accounts and I’ve paid as much as $50 per account for those, and then I still had one of them terminated rather quickly, which pissed me off.

I can’t tell you, Jim, whether it’s really worth it or not. Maybe some other people have some data to prove one way or the other. I don’t. Usually, guys, we try to test everything to give you a definitive answer and this is something I have not tested. Adam, or excuse me, Hernan and or Marco, have either of you have any data to back up one way or the other?

Hernan: No, not on my end, honestly.

Marco: No, I don’t think it makes a difference.

Bradley: Okay. Yeah, I didn’t think so. Honestly, I know people say it does. Jim, I would say proceed at your own risk, whichever way you want, but this is the guy that I’m recommending right now for my aged accounts. [inaudible 00:35:52] is his name. At least that’s what I think it is, BulkPVA.com. I still use him. He’s really responsive on Skype if you connect with him on Skype, and if you go to contact, I think his Skype username is right there. Yeah, it is, BulkPVA.com. You can email him, all that. Just tell him I sent you. He knows because I’ve referred a lot of people to him.

He usually takes very good care of us, as well as anytime accounts get terminated and stuff, if they’re new, obviously if you have accounts terminated two weeks after he delivers them to you, that’s your fault, but if they’re within three days, within 72 hours or something like that, see, look, it takes 24 to 72 hours to deliver each order. Let’s see. After delivery of accounts, if the account is banned within 48 hours, replacements will be given to you.

What I do is whenever we order a new batch, and a lot of these, I buy the double phone verified YouTube accounts, and we do that because we do a lot of video spam for clients and all kinds of stuff, and I’ve got a VA that runs a video spam tool, Ab’s Video Carpet Blitz tool. We have to have dozens, if not 100 plus YouTube accounts at all times. Obviously, because we’re doing a shit ton of spam, a lot of accounts get terminated from overuse, and so I buy accounts from this guy all the time.

What I do is my VA will go in and immediately open up Browseo and just start adding profiles and logging in to bind it to his IP, but they each have their own browsing session because they’re all separated or segregated via Browseo, which you can do that with Ghost Browser, I think is another one. It doesn’t have to be Browseo, guys. It doesn’t matter. All I’m saying is the best way to get these accounts to stick is to bind them to your IP, but make sure they have their own unique browsing session in history.

Start allowing cookies to accrue and search history and allow Google and the websites that that profile visits start to build a customer profile, like an avatar or whatever, for that particular profile. In other words, you want it to look real, and so one of the things that I’ve found is these bulk accounts, when you buy them, if you do a hard reset on your browser to clear all cache and cookies and then log into four, five, six accounts from the same IP all from a 100% virgin browsing session each time you do it, that’s going to look spammy and those accounts tend to get terminated.

If you log into each of them, even from the same IP, as long as they have their own unique browsing sessions that maintain, they stay, in other words they don’t get wiped clean and then use that same IP to log into another profile, with Browseo or Ghost Browser or any number of those apps that do that that will keep browsing sessions per profile, that’s a much better way to do it. That tends not to trigger the red flags that do from using 100% clean browsing sessions each time. Hopefully that makes sense. This is the guy I still recommend. Just tell him I sent you only because he tends to take care of the people that we send to him. You get put the top of his priority list, all right? That was another good question.

Would You Recommend Making The Least Number Of Location Pages For Each Facebook Accounts?

Oh, cool, we’re almost out of time, almost out of questions. Marco says from YouTube, [inaudible 00:39:23], “For multiple location websites, I know normally you guys recommend having one ring of social media that is going to syndicate posts, but in Facebook, you can have multiple location pages linked to one account. Would you recommend making at least the Facebook accounts for every location at least?”

Yeah, you can. Honestly, I would, because multiple location businesses should each have their own Facebook page. Each location should have its own Facebook page, so yeah, absolutely. What I was talking about was a branded Tumblr, a branded Blogger, a branded WordPress, and all the other web twos and stuff that we syndicate and we use as part of the syndication networks. You really only need one branded network that you can publish content to from the root domain, from the blog that’s typically going to be on the root domain. Essentially you can silo the root domain to have categories for each one of the locations.

Let’s say you got six locations. I would set up a category for each location, and then what I would do is publish content, just publish posts from the blog on the root site, make sure it’s the correct category selected. When you’re targeting, let’s say location number one, you’re going to optimize the content and have the call to action link, the link that you’re going to be linking to that sub-domain site or location page, whatever, however you’ve got it configured, but that’s going to be selected and placed into that location category, which helps to optimize it. You can do that for each location from the root blog. You don’t need to have a separation syndication network for each location, but Facebook pages, you can have a separate location page and I would encourage that because that’s a powerful citation.

That’s the thing, guys. When it comes to any of the [inaudible 00:41:20]. I’m sorry. I’ll come back to that question, Vincent. I got sidetracked. The other thing about this is if you have a particular location that is not responding as well to the blog post, the syndication from the root domain, then you can always go in and setup a location specific syndication network where you would just use the same branding, but you would add a local modifier.

In other words, if it’s Joe’s Plumbing and there’s six locations and one of them happens to be, I don’t know, Fairfax, Virginia, then if he has a Joe’s Plumbing syndication network that he’s using to blog for all of the locations, but Fairfax, Virginia isn’t really responding as well to the blogs from the root domain, then you could put a Joe’s Plumbing Fairfax syndication network up and then syndicate content directly from that particular category on the root domain to just that network, or you could even transfer and put a separate blog on that location specific site, if that makes sense.

Guys, remember, categories in WordPress do have their own feeds. You can get a category feed, so you could essentially use the root domain for let’s say if you had six locations, you could literally have six location, so brand plus location modifier networks, and have six individual category RSS feeds each triggering their own geo-specific network. Does that make sense?

Again, you can get really complex with this stuff. I like to keep one branded syndication network to try to accomplish what I desire for all of the locations because that’s less work and it’s easier. I like easy. I like efficiency, but you can make it complicated or add additional geo networks specific to a location when needed, but lastly, like I mentioned, as far as the actual Facebook page, I would have a location page for each location, absolutely, because it’s a very powerful citation.

You could also create location pages on LinkedIn, Crunchbase, if you’re using Crunchbase, which you should because Crunchbase is a very powerful citation as part of the semantic database. What I would recommend with Crunchbase is setup an organization and then you setup sub-locations for each location, which you can link to individually. That becomes very, very powerful. That’s a good question, though.

Vincent said, “The line below reviews that has the blue icon, it’s a review snippet.” Yeah, but that’s something that Google pulls in automatically. That’s not something that you can force. This is a Google Maps listing, Vincent. You can’t manipulate this. Google decides what they’re going to list and show right here, not you. That’s not something that we have the option to edit right now or to change.

Those reviews that are pulled in, like the snippet from a review, that’s just what Google determines that they’re going to pull in and display to the searcher, the user, the Google user. That’s it. It’s not something that you can edit. You can’t force that. Google just does that, at least as far as I know, you can’t. If I’m wrong, I’m sure somebody will correct me. Okay, well, should we give it another minute and see if any other questions come in or should we just wrap up a little bit early?

Adam: I think we should give them a minute because I know there’s definitely a lag, but I want to talk a little bit more about the live event in October.

Bradley: Okay.

Adam: We narrowed it down. It’s going to be in Washington DC like we said, which honestly, I’m kind of pumped about because when we first thought of that, the first thing I thought about was heat and humidity, but I realized it’s going to be in the middle of October and it’s going to be freaking awesome there. You can speak to that. That’s a great time of year around there, isn’t it?

Bradley: Absolutely. It should be really nice. There’s a ton of stuff to do in Washington DC. Besides our event, we’re going to have a VIP event I believe, which we’re going to have to find something good to do. DC, it’s the nation’s capital, right? There’s a lot of stuff to do that.

Adam: Yeah. You’re within striking distance of a lot of stuff, so if you come join us, if you can take a couple days on either side, maybe go do something. If you’re traveling, there’s a lot of neat stuff in that area to do.

Bradley: Yeah. Yeah, there is. Okay, well, I don’t see any other questions coming in, guys. It’s Fourth of July holiday week. For those of you in the US, happy Fourth of July, and go get a cold beer.

Adam: Those of you in England, I’m not watching the game, but hopefully England’s doing well in the soccer match I guess it is right now. I’m going to check that out, and then yeah, I hope everyone has a great Fourth of July. I’m going to head out and enjoy that tomorrow.

Bradley: I’m still working tomorrow for a few hours in the morning. I’ve got to coach Crossfit for two hours in the morning, and then I’m going to work for a couple hours before I go heavily drink.

Marco: Well, England is still sweating.

Hernan: [inaudible 00:46:14] penalties. Very fun. Thank you guys.

Bradley: All right guys. See you later. Happy Fourth.

Marco: Bye everyone.

Chris: Bye.

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 191 published first on your-t1-blog-url

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 191

Click on the video above to watch Episode 191 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

  Announcement

Adam: Hey everybody. Welcome to Hump Day Hangouts, episode 191, the question where I guarantee it, if you’re watching this, you can get your question answered, because right now there are almost no questions because of a little error that somebody made. It’s not important who, but let’s go and say hello to everyone real quick. Hopefully, you’re getting an announcement on YouTube or you’re getting a notification. You might be watching this later, in which case, just ignore all this stuff about people making mistakes. Chris, how you doing, man?

Chris: Good. Happy to have summer finally in Europe.

Adam: Oh, nice. It’s finally warming up there?

Chris: Yep.

Adam: Good deal, good deal. Hernan, how about you? Is it nice and cold down there?

Hernan: Yeah. Over here, it’s freezing, man. I’m freezing my ass and overdressed, whatever, but I’m super excited to be here anyway, so that doesn’t stop us.

Adam: Marco, you’re not freezing your ass off, are you?

Marco: Never. Guys, for some reason, we’re not transmitting this Hangout into the Google Plus page. It’s still 190.

Bradley: That’s my fault. Standby.

Adam: Got you. Well, we won’t ask Bradley how he’s doing, because I don’t want to divide up his attention, but we do have a few announcements. Real quick, I wanted to say we’re going to put the link on the page and you’ll be able to find it in the description if you’re watching this later on YouTube, but our live event is a go, The Semantic Mastery Live.

October, the weekend of October 20th, 21st, we’ve already announced one of the special guest speakers. In addition to seeing all of our lovely faces at some point during the event, also Jeffrey Smith of SEO Boot Camp will be joining us and we’re going to have a couple more that we’re holding back.

We’re teasing it a little bit, but that is a go, so I’ll pop the link on here if you want to go and grab your ticket now. Ticket prices are definitely going to go up as time goes on. We want to help out the people who jump on this early and it is capped at a total of 25. Don’t put it off too long. It will be in the Washington DC area and we’re getting ready to lock down our event venue probably in the next week or two.

Bradley: Page is updated.

Adam: All right. As far as other announcements, you guys, we got a lot. I’m going to pass it off. Marco, is there anything we want to say specifically?

Marco: No. We’re moving forward, guys. The Google My Business auto-poster is ready. It has some awesome features. People have a long way to catch up. I know there’s some stuff being put out. It’s [inaudible 00:02:42]. You can get an RSS feed on anyone who’s in Syndication Academy or knows about us. You know how wicked RSS feeds can be, how they can help amplify your content, how they can help you with backlinks, but the most interesting thing we’re doing is we’re pulling in or we should have the ability in the next few days to pull in the RSS feed from the website so that all you would literally have to do is post from your website and you can amplify that content into post. If not, we do have the auto-poster, where you can go in and setup posts well ahead of time.

We also have YouTube views. That’s currently working. It’s working really well to push up videos, to get it ranked. Now, of course, once you start pushing videos, you should continue pushing videos to it to keep it ranked until it picks up its own steam. It’ll pick up steam and stay where it’s supposed to stay. It’ll stay ranked. The great thing about this is that since it’s real people, they’ll interact with your channel, so they’ll send all kinds of signals.

I keep telling people, the caveat in this is that you have to send them to a quality video. I always ask the question, “What’s a quality video?” Well, a quality video, if you look at your competition as a video that has a bunch of likes, it has a bunch of watch time, it has a bunch of subscribers, that’s a quality video. Look at what your competition is doing for that keyword and you mimic that, but do them one better. Better production, a better speaker, better audio quality, whatever it is that you need to do to grab the attention of your viewers.

There’s so many things coming. Video carpet bomb is coming. We were just talking about it. The done for you Google My Business services, that’s coming. The VA is almost trained. I’m working with her daily on this task. Cora reports are going to be available. What else do we have? Drive Stacks, guys. Drive Stacks, the Semantic Mastery way, with my original VA, the VA that I originally trained will be available through our marketplace. Market, it’s coming. Just stay tuned. Keep coming back and we’ll have news as everything develops, but we hope to have at least some of the products available by the end of the week. That’ll be on you to send the email to let people know, “Hey, it’s ready, so go get it.”

Adam: Awesome. Sorry about that. I was muted real quick. Also, I wanted to let everyone know, if you missed the webinar, we have a webinar replay. I’m not going to post the link here because if you’re on our email list, then you are very special and you’re going to get a link to check out the bundle, but there was a great webinar on Monday going into detail about how you can use some of the most powerful training that we have and really combine that.

We’re going to have some more information coming out about that. We’ll just post the link so you can go and grab that if you’re interested in taking advantage. It’s a special Fourth of July kind of holiday offer, and then we’ll have a little bit, like I said, of followup in the coming days. A lot of people are taking some time off, heading out to the beach, doing whatever. If you got some time you can squeak away from the family or make an excuse, you might want to go check out the replay over the next couple of days.

Bradley: I can tell having changed Hump Day Hangouts from Wednesday to Tuesday for this week, we’ve got a lot less viewers on it right now than we typically do, so it’s just timing. I’m glad that unfortunately, we didn’t have all the questions directed to the right place this time. That’s on our end, but we got a few questions. Do we have any other announcements, guys?

Adam: I’m good. How about you guys?

Hernan: I just wanted to reiterate that go ahead and grab your tickets for the [inaudible 00:06:51] Live 2018 because it’s going to depend on that. It’s going to depend on that. I’m really looking forward to seeing you guys, so yeah, I just wanted to repeat that once again.

Adam: Okay, cool.

Bradley: That’s it. We can get into it, huh?

Adam: Yeah, let’s do it.

Bradley: Let’s do it. All right, well, we don’t have a lot of questions, so we’re hoping that some of you guys that are here have some questions and you post them on the page. Again, that was our fault, but it is what it is, so we’re going to run with what we got. I know Adam posted a couple questions that he yanked from one of the Facebook groups, so we’ll start with those. I’ll grab the screen.

Is It Possible To Spread Authority To Multiple Root Domains From One Authority Domain Via Subdomain Redirects?

All right, so from the Facebook group. “Looking for insights on an idea. I wanted to test this, but asking is more efficient. Is the following possible? I have site.com and site.com has authority.” IDA, DR, okay. “I have a sub-domain on site.com, subdomain1.site.com. Sub-domain carries authority from site, correct?” Carry domain authority, but not necessarily page authority, but you’re right.

“Can I create a redirect from subdomain1.site.com to secondsite.com while site.com stays live and then secondsite.com gets authority from subdomain1.site.com?” Questions like this are hard to read. “Both secondsite.com and site have authority. In other words, is it possible to spread authority to multiple domains from one authority domain via sub-domain redirects?” Yes. “I’m doubting this works, but also read some things that indicate it might work.”

It does work. It does absolutely work. There’s a little bit of a loss. That’s called domain authority manipulation, guys. That’s like 2012 stuff. That’s the stuff that we did that worked really freaking well in like 2012, ‘13 timeframe. There’s still a little bit of benefit to pushing domain authority, guys, but honestly, you can set that up. It will work. There’s a little bit of a loss between redirects when pushing domain authority. It will absolutely increase your domain authority from your sub-domain that you direct to another root domain.

My point is, I’m not sure what your end goal is. Why do you want to push this domain authority to that other domain? Domain authority manipulation as a ranking factor is almost obsolete. I guess there might be some benefit to it, but you have to have really high DA numbers for that to really have an effect. It’s much more about relevancy than it is about domain metrics, which are proprietary metrics, right? Marco, I’ll let you comment on that a little bit, but again, look, if you want to do it, yes, it will help to boost domain authority from the second site.

There is a little bit of a loss, so what I’m saying is if you’ve got a 42 domain authority on your root domain and you try to push that over to a second site via sub-domain or any way you want to do it, it really doesn’t matter, but via a sub-domain redirect, you’ll likely fall somewhere in the 30s, the mid 30s with domain authority. It’s not going to happen overnight. When I used to do a lot of domain authority manipulation, we used to do a lot of it. The maws numbers would refresh, I can’t remember, I think it was every other month, every two months.

Marco: Every 90 days.

Bradley: Every 90 days. Okay. If we would do a redirect, like for example, we called it link laundering, and we’d do double 301 redirects from spam domains. We would go find expired domains that were on the closeout because they went through auction and they were really shitty, spammy domains. A lot of the times, they’re Chinese domains that would have hundreds, sometimes thousands or even tens of thousands of sub-domains. The dropped domain would have tens of thousands, sometimes, anywhere between hundreds to tens of thousands of sub-domains.

This is what we used to do and it worked really well. We would go buy a domain, buy one of those domains, and then we would set up a redirect script, a catch all or wild card redirect via HT access. We’d point the domain to a host, a C panel, and then we would set up an HT access file that would do a wild card sub-domain redirect to whatever we wanted to, and we would push domain authority.

We would do what’s called a double 301 redirect, so we would redirect it through one domain first and then push it over to our final target URL. I’d get domains that had 55, 60 domain authority mostly because of all the accumulated domain authority from all the sub-domains, right? We’d do the redirect and then push it over to a brand new domain and I could get my domain authority to jump from one, which is a brand new registered domain, to mid-40s usually within one maws cycle refresh, but sometimes it would take two. It would take anywhere between 90 days, so three months, to six months, to see that kind of a push. Again, I’ve found over the years that using that is purely like a ranking method, which used to work phenomenally. It really is ineffective at this point.

The only thing I would suggest is like I said, or what I would add to this, is that if you have really high domain authority and you can push some of that to another domain, it will help it to respond better to other off page signals, but that’s about it. Again, it’s not something that I even bother doing anymore. I don’t even look at domain authority and page authority numbers anymore, honestly. If you want to do it, it will work. Marco, what are your comments on this?

Marco: I would say he’s better off concentrating on relevance. If they’re relevant, then you can throw DA and domain authority and page authority out the window and push relevance. You could even throw a Drive Stack. Wherever you’re directing, you could put a Drive Stack as buffer and redirect to the Drive Stack and the Drive Stack will then push the power over to the new site with even more relevance. In the Drive Stack, you could push just tons of relevance in there whether you want keyword relevance, what do you call it, keyword plus URL, brand plus keyword relevance. What you really want is that brand plus keyword relevance.

Bradley: Right.

Marco: What you want to become is you want to become the keyword for whatever that niche is, so when people start thinking about those keywords, they don’t necessarily think about the keywords, but they think about your brand. This is where I tell people, Coca-Cola, Xerox, Band-Aid, Scotch Tape, all of these people have done fabulous branding where they become the brand for those keywords.

I know it’s not simple to do and we don’t have the deep pockets, but a way to start doing that is by relevance. How we do it, how we take advantage of it is by going into a Drive Stack and creating all of that keyword relevance which relates to the brand, and then we push maybe [inaudible 00:14:11] which will flow into the website, or maybe we’ll go direct to the website. We’ll go to the Google My Business thing.

There are so many ways to take advantage of this, but you’re pushing relevance. Think metrics. DA is a third party metric. Trust flow and citation flow, third party metrics. We don’t bother with that. What we look for is relevance and as long as the on page is tight on both websites, they will both benefit.

I could go even further, but then I’d be getting stuff that’s only in RYS Academy Reloaded. I could start talking all kind of things about embeds and the nasty stuff that you can do with embeds, but again, as I always say, we’d be doing the people that pay for the information a disservice by giving it away for free.

Hernan: If I may add real quick, that was one of the main reasons, the spam, when we just throw spam on the domain, we’ll rank. We will get higher domain authority, or we would do the sub-domain manipulation and whatnot, and that was one of the reasons why we stopped paying attention that much to domain authority and page authority, because they were so easy to manipulate.

That’s why we migrated to [inaudible 00:15:28] initially, and then we had to develop, as Marco was saying, relevancy and trust and authority as our own metics, our own way of doing things, because it was so easy. Again, you would have these Chinese domains with, I don’t know, 60 domain authority, and they were all spam. That’s one of the reasons, one of the many reasons that we stopped going through those domains.

Also, because maws will start delaying the updates and whatnot, and at some point it became a lot like waiting the page rank update, the public page rank update from Google that would go out every month or so. It became like that, so we stopped paying attention to that altogether and we started focusing a lot more on rankings and actual results.

Bradley: Again, yeah, it’ll work, and what I would recommend if you were trying to push it a second site anyway, guys, remember, if you push domain authority to a sub-domain, it will benefit the entire domain. Remember, domain authority, it’s a site-wide or domain-wide, including all sub-domains, including all inner pages and posts, all of them will benefit from that, will receive the same domain authority.

Instead of pushing from a redirect to a secondsite.com, you could push to a non-indexed sub-domain on that secondsite.com, all right? You do that so that you can set up a sub-domain. You don’t even need to really put a piece of content up on it, but you could. You could set an HTML file to say no index or whatever, and then just point all of it to that specific sub-domain because it will benefit the root without people really being able to see what you’re doing.

Again, I really just think that’s a waste of time unless you’ve got some massive amount of authority on your first site that you’re trying to push, in case it would help a little bit, but you’d have to be really, really high domain authority numbers for that to make much difference now in my opinion based on how the algorithm works now.

Do You Pay For Articles Or Use A Plugin To Pull In Content?

All right, Adam, the next one that he posted was, “Do you guys pay for articles or use a plugin to pull in content? Looking for an alternative for test site than buying articles.” Yeah, content curation. We have a training course specifically all about that. It’s what I’ve been using. I had to figure out a way to develop content for my clients that was cost-effective and efficient without having to be subject matter experts, so I developed a process years ago that I’ve been using ever since 2012.

We’ve got it as a product right now called Content Kingpin, but that’s the same exact content production process that I used for my own agency and countless amount of our members and students have also implemented that into their business for their primary content methods. We just get across the board good results from even our members that have implemented it, as well, or adopted that process, because it works.

It’s basically hands-free content marketing. You could teach a VA to do it, and they don’t have to be subject matter experts. All they have to do is be able to identify and locate content, authority content or just good, relevant content about whatever topic they’re going to be blogging about and then organizing that content in a logical manner and injecting a small amount of their own commentary. That content is more efficient and way better than any sort of shitty content, farmed content that you could buy from the dime a dozen content farms that are out there, that is just spun, rehashed garbage.

Guys, that’s all the content farms do. They don’t write original content. Even if they do, they’re not subject matter experts. If they are, you’re going to pay a premium for it, but even then, a lot of times, guys, all they do is do mashups where they’ll go, scrape five or 10 articles or whatever about whatever topic it is that you requested the article for, and then they’ll put bits and pieces of each article, put them through a spinner, and sometimes they’ll manually edit the spin text or the output file to where it’s a little bit more readable, but a lot of those content farms, you’ll get a lot of errors and stuff that you can clearly see that a spinner was used and they didn’t take the time to manually edit it.

My point is you’re not really buying original content from content farms, anyway. You’re buying garbage. You’re much better off using curated content where you can reference and cite other people’s authority content that is highly relevant from subject matter experts and you’re giving them credit via the attribution link. You’re citing the source, which is required and ethical. It’s the ethical thing to do.

Now, you’ve got good content from subject matter experts that you’re quoting on your own site, giving them credit, and injecting your own commentary. Again, a VA can do that. That’s why we call it Content Kingpin Hands-Free Content Marketing, because it truly is. You can generate a stream or revenue just from selling content marketing services and managing it. It just requires a very, very small amount of management.

Again, that training, Content Kingpin, teaches exactly how to hire the VAs, what to look for, what type of output production you should expect, what to pay them, how to manage it, all of that, guys. All of that is covered in great detail in that course. I highly recommend anybody that needs content for their clients or their own assets, their own digital assets, check that out because it’s the exact same method we use, all right?

Do We Have To Worry About Stock Photo Copyright Issues When Posting To Social Media Like Twitter?

Jeff, what’s up, Jeff? He says, “Do we have to worry about stock photo copyright issues when posting to social media, like Twitter, the same way we do with our website?” I don’t know, Jeff. I wish I did. I wish I had definitive answer. Maybe somebody else on here knows. Anybody?

Hernan: I had some issues when it comes to posting on Facebook, so yeah, short answer is yeah, because I had to take down an ad that was performing super well just because I was lazy and I didn’t check the stock photos stuff. The actual owner of the photo contacted me and said, “Hey dude, you need to take off the ad,” and I lost the entire social proof and everything on the Facebook side of things.

Yeah, short answer is yes because you can get in trouble. It doesn’t really matter if you’re using it on Twitter, Google. Google, maybe you would have a bigger exposure because you’re being indexed, but on Twitter, people can still see it, right? I think it’s just a matter of photos are still an asset, so it’s like you saying a piece of a song or a piece of a movie, something like that, all of that is copyrighted. You need to have that in mind, no matter where you’re using it.

When you’re doing it on your website, you’re a bit more exposed because anyone can get access to that, while on Twitter it’s not the case, but just to avoid issues, I would say don’t do it. Plus, there are so many deals and having stock photos has become really, really cheap. If you go to [inaudible 00:22:51] for example, you can get deals, like, I don’t know, for 100 photos for 10 bucks or something like that. It’s not even worth the trouble of getting through it.

Bradley: Yeah. Yeah, and usually for my clients, what I have them do is I use StockFresh.com. That’s our primary stock photo site, and so I just have my clients go setup an account or I set it up for them in their name and then I send them the login details and then they go in and fund it by just purchasing credits. We usually purchase 100 credits at a time. I think it’s $79 or something like that at Stock Fresh. It’s not bad. It’s decent.

Every couple of months or so, my curators, my VAs who are doing all of the content marketing for my clients will contact me and say, “Hey, we need this account refilled,” and I’ll just contact the client and say, “Hey, I need you to add another $100, refill the account with credits.” That’s it. That’s how it works, and that’s just to be safe.

That’s because I’ve been hit with extortion letters from Getty Images and their various subsidiaries and I’ve had to pay fines, copyright fines, settlement fees, basically for not having each client having their own licenses. In other words, even if I had my own account for my marketing agency with stock photos, if I published those stock photos on clients’ websites, the client needs to have a license for that photo. Even though I did it on their behalf, I was the license holder, not the client.

I’ve had to pay settlement fees for copyright infringement issues for client sites that they received the extortion letter, but I paid it on their behalf because it was my fault for not having them setup properly. That’s why I talk about that, again, in the Content Kingpin training that I was just talking about, I go into great detail about all of that because it’s very, very important. I would follow Hernan’s advice about social media and really try to have proper licensing for photos that you’re using.

Hernan: Yeah. Yeah, I would do that, too, and for example, there’s some websites that they’re explicitly royalty-free photos like Flickr, for example. You can search for royalty-free photos, then I think Unsplash.com, Unsplash.com. There’s another called Pixabay.com. Those are all royalty-free photos, but you’re limited to what you can find over there.

Sometimes for ads it will work, but if I’m looking for a specific way or specific photo that will convey a specific message that I want to send, then it wouldn’t work, so I’ll need to go out and actually purchase the picture. It’s specifically important with social media. Twitter has become super, super visual. If you go through the Twitter app on mobile, it’s super visual, so photos play a big role.

Would SEO Content Be Okay Or Should You Use The Research Quality Content For An Affiliate Money Site?

Bradley: Okay, Dominick’s up. What’s up, Dominick? He says, “I need some good content for an affiliate money site. I’ve tried Natasha Nixon, but it’s a little pricey. Would SEO content be okay or should I use the research quality content?”

No, if it’s for a money site, I would recommend that you do authority content because the SEO content is exactly what I just mentioned about a content farm. That’s what it is. It’s spun shit. It’s garbage. I can tell you that. That’s to be used for link building and stuff like that. It’s not money site content. I could tell you that even the authority content that you purchase sometimes isn’t going to be very good.

For the most part, I’ve had good experiences with Natasha Nixon for authority content, but the last article I got was complete garbage. It was for Mario’s Cab Service for the GMB Pro case study, and it was complete garbage. I ordered a 1500 word authority content article, paid like $120 for it, and it was complete garbage. I had to go through and manually edit. If I had time, I would’ve requested a rewrite, but I didn’t because I wanted to get it up, so I just edited about 500 or 600 words of it myself and then used that as the actual GMB website article.

Again, guys, remember, your best bet, Dominick, if you need really good authority type content or money site content on a regular basis would be to hire your own writer from Upwork or something. That is a much better way than going to the content producers. Honestly, you’re better off developing a one on one relationship with an individual writer.

Here’s the thing. Well, most of my writers are now curators, but I still can rely on them for article writing at times, but most of the stuff we do is like I said, curating for blog posts and such. The idea is once you’ve developed a relationship with a particular writer, you get to know their voice, so to speak and how they write, and you can help to mold or shape how you want them to write for particular clients, for example. That’s the benefit of doing it.

One of the other benefits of having a relationship with an individual writer is that a lot of times, you get better treatment. You don’t have to wait in queue for a week to get a piece of content back, that kind of stuff. You can have direct message. I use Upwork a lot. There’s desktop notifications and all that kind of stuff, so I recommend doing that.

If you’re going to buy it from a content farm, Natasha Nixon being one of them, then authority content is your better bet. It is a bit more expensive, but again, for money sites, I don’t recommend putting up any kind of SEO articles because they’re literally trash. It’s junk. You yourself will spend more time editing them and making them readable than it’s worth. If that’s the case, why not just write it yourself? Anybody want to comment on that?

Hernan: Yeah. Real quick, I totally agree with what you’re saying, Bradley, in terms of having someone that you can always refer to, even further if you’re offering this on a regular basis. I think that there’s some types of professionals, if you would, or some types of work that you always need stuff done, for example, graphic design, that you would be better off just hiring somebody to do graphic design.

For example, on our end, we hire a graphic designer. He would take over the entire graphic design side of things. He would do thumbnails for YouTube. He would do this and he would do that. He already knows how we work and what types of things we want and if we need a logo, we ask him for it, and if we need banners, sometimes he would do it.

I think that’s part of the team that you want to start putting together. That’s part of the team because you’re providing service and if you’re providing content creation services for your clients, that’s something that you really want to have in mind. For example, if you’re doing, I don’t know, video services, right, you’re doing YouTube services, maybe you need a video editor or maybe you need the tools to actually provide the client with a good service. That will position yourself as a much more valuable asset because you have the tools.

It’s not like you’re getting out there and grabbing the content, the articles, the logos from what everyone else is doing. You become a much more valuable asset because you’re developing your own team. I think that having that long-term relationship and having that long-term view when it comes to the collaborators that work with you, people that help you, helps a lot, helps you save time, money, and helps you position yourself better.

Bradley: Yeah, and the last thing about that I want to mention is I said earlier about you get to know a writer’s voice, and that’s good because especially if you’re providing content for your clients, then you already know what the quality is going to be. When you buy content from places like content farms or a Natasha Nixon, even when you’re buying the authority content which costs more money, you don’t know which writer’s going to get it, so you don’t know what the quality’s going to be like.

The tone of the writing can be different from article to article, can be vastly different. If you’re providing content for webpages, not posts, but pages for client sites, you want consistency in tone because you don’t want one page to have a tone that’s vastly different than another page, because it would be off putting to a visitor. Again, you get to know how the writer writes. You get to come to expect a certain level of quality, a certain tone, a certain voice to speak. That kind of stuff makes you more confident in being able to sell content marketing, right? Good question there, Dom. A great question, actually.

Vincent, doesn’t look much of a question. Let’s see if there’s a comment somewhere. No. Okay, so, well, congratulations. I don’t know what this means.

Adam: Oh, you’ll see it in a minute. He posted after that.

Does Adding A PR Link Helps In Generating Review Snippets Of A GMB Review Page?

Bradley: Okay, cool, cool. Let’s see. “Hey guys. Do you know if adding a PR link to our GMB review page will cause our GMB listing to show a review snippet as shown below?”

No. Adding a PR link to your review page, no. This is a maps thing. You have to have I think five, at least it used to be, you had to have a minimum of five ratings for the stars to show. I think that’s still the case. This is a maps listing that you show here in the picture, so that’s not something that we can manipulate by adding code because we can’t add code to the maps profile.

You can on a website. You can have structured data for review schema, but we can’t do that in the maps profile. The maps profile will show review stars once you have a total of five reviews. Whatever the star ratings are is irrelevant. Your ratings stars will show up once you have a total of five reviews. Does that make sense? That’s it. It’s not something that you can force or trigger by linking to it or adding code because you can’t edit the code of the GMB or maps profile like you could on a website, right? You just need to get five reviews.

Who Do You Recommend For Google Phone Verified Accounts?

Okay, Jim’s up. He says, “Hey, SM team. I’m glad you were able to hang out during the holiday week.” Yeah, us, too. We’ve only missed one in 191 episodes and it was a scheduled miss. “I know you’ve spoken about Google phone verified accounts in the past a lot, but I was wondering who you’d recommend of late. Also, is it worth paying $3 per account for aged accounts instead of 35 cent per newer account? Have you had better ratio on sites sticking with the older accounts?”

I buy aged accounts for very particular projects. Let’s put it this way. I’ve bought some aged accounts. I haven’t tested, I haven’t setup an actual test to test a brand new account versus an aged account anytime in the last three or four years, so I don’t know if having an aged account really makes a difference or not. I can’t tell definitively.

People seem to think it does make a difference. There’s probably some evidence out there to support that. I would just assume that that may be the case. For very particular accounts or projects, campaigns, whatever, I will sometimes buy the aged accounts and I’ll pay as much as $50 per account depending on how old it is. I’ve bought some 12 year old created in 2006 Google accounts and I’ve paid as much as $50 per account for those, and then I still had one of them terminated rather quickly, which pissed me off.

I can’t tell you, Jim, whether it’s really worth it or not. Maybe some other people have some data to prove one way or the other. I don’t. Usually, guys, we try to test everything to give you a definitive answer and this is something I have not tested. Adam, or excuse me, Hernan and or Marco, have either of you have any data to back up one way or the other?

Hernan: No, not on my end, honestly.

Marco: No, I don’t think it makes a difference.

Bradley: Okay. Yeah, I didn’t think so. Honestly, I know people say it does. Jim, I would say proceed at your own risk, whichever way you want, but this is the guy that I’m recommending right now for my aged accounts. [inaudible 00:35:52] is his name. At least that’s what I think it is, BulkPVA.com. I still use him. He’s really responsive on Skype if you connect with him on Skype, and if you go to contact, I think his Skype username is right there. Yeah, it is, BulkPVA.com. You can email him, all that. Just tell him I sent you. He knows because I’ve referred a lot of people to him.

He usually takes very good care of us, as well as anytime accounts get terminated and stuff, if they’re new, obviously if you have accounts terminated two weeks after he delivers them to you, that’s your fault, but if they’re within three days, within 72 hours or something like that, see, look, it takes 24 to 72 hours to deliver each order. Let’s see. After delivery of accounts, if the account is banned within 48 hours, replacements will be given to you.

What I do is whenever we order a new batch, and a lot of these, I buy the double phone verified YouTube accounts, and we do that because we do a lot of video spam for clients and all kinds of stuff, and I’ve got a VA that runs a video spam tool, Ab’s Video Carpet Blitz tool. We have to have dozens, if not 100 plus YouTube accounts at all times. Obviously, because we’re doing a shit ton of spam, a lot of accounts get terminated from overuse, and so I buy accounts from this guy all the time.

What I do is my VA will go in and immediately open up Browseo and just start adding profiles and logging in to bind it to his IP, but they each have their own browsing session because they’re all separated or segregated via Browseo, which you can do that with Ghost Browser, I think is another one. It doesn’t have to be Browseo, guys. It doesn’t matter. All I’m saying is the best way to get these accounts to stick is to bind them to your IP, but make sure they have their own unique browsing session in history.

Start allowing cookies to accrue and search history and allow Google and the websites that that profile visits start to build a customer profile, like an avatar or whatever, for that particular profile. In other words, you want it to look real, and so one of the things that I’ve found is these bulk accounts, when you buy them, if you do a hard reset on your browser to clear all cache and cookies and then log into four, five, six accounts from the same IP all from a 100% virgin browsing session each time you do it, that’s going to look spammy and those accounts tend to get terminated.

If you log into each of them, even from the same IP, as long as they have their own unique browsing sessions that maintain, they stay, in other words they don’t get wiped clean and then use that same IP to log into another profile, with Browseo or Ghost Browser or any number of those apps that do that that will keep browsing sessions per profile, that’s a much better way to do it. That tends not to trigger the red flags that do from using 100% clean browsing sessions each time. Hopefully that makes sense. This is the guy I still recommend. Just tell him I sent you only because he tends to take care of the people that we send to him. You get put the top of his priority list, all right? That was another good question.

Would You Recommend Making The Least Number Of Location Pages For Each Facebook Accounts?

Oh, cool, we’re almost out of time, almost out of questions. Marco says from YouTube, [inaudible 00:39:23], “For multiple location websites, I know normally you guys recommend having one ring of social media that is going to syndicate posts, but in Facebook, you can have multiple location pages linked to one account. Would you recommend making at least the Facebook accounts for every location at least?”

Yeah, you can. Honestly, I would, because multiple location businesses should each have their own Facebook page. Each location should have its own Facebook page, so yeah, absolutely. What I was talking about was a branded Tumblr, a branded Blogger, a branded WordPress, and all the other web twos and stuff that we syndicate and we use as part of the syndication networks. You really only need one branded network that you can publish content to from the root domain, from the blog that’s typically going to be on the root domain. Essentially you can silo the root domain to have categories for each one of the locations.

Let’s say you got six locations. I would set up a category for each location, and then what I would do is publish content, just publish posts from the blog on the root site, make sure it’s the correct category selected. When you’re targeting, let’s say location number one, you’re going to optimize the content and have the call to action link, the link that you’re going to be linking to that sub-domain site or location page, whatever, however you’ve got it configured, but that’s going to be selected and placed into that location category, which helps to optimize it. You can do that for each location from the root blog. You don’t need to have a separation syndication network for each location, but Facebook pages, you can have a separate location page and I would encourage that because that’s a powerful citation.

That’s the thing, guys. When it comes to any of the [inaudible 00:41:20]. I’m sorry. I’ll come back to that question, Vincent. I got sidetracked. The other thing about this is if you have a particular location that is not responding as well to the blog post, the syndication from the root domain, then you can always go in and setup a location specific syndication network where you would just use the same branding, but you would add a local modifier.

In other words, if it’s Joe’s Plumbing and there’s six locations and one of them happens to be, I don’t know, Fairfax, Virginia, then if he has a Joe’s Plumbing syndication network that he’s using to blog for all of the locations, but Fairfax, Virginia isn’t really responding as well to the blogs from the root domain, then you could put a Joe’s Plumbing Fairfax syndication network up and then syndicate content directly from that particular category on the root domain to just that network, or you could even transfer and put a separate blog on that location specific site, if that makes sense.

Guys, remember, categories in WordPress do have their own feeds. You can get a category feed, so you could essentially use the root domain for let’s say if you had six locations, you could literally have six location, so brand plus location modifier networks, and have six individual category RSS feeds each triggering their own geo-specific network. Does that make sense?

Again, you can get really complex with this stuff. I like to keep one branded syndication network to try to accomplish what I desire for all of the locations because that’s less work and it’s easier. I like easy. I like efficiency, but you can make it complicated or add additional geo networks specific to a location when needed, but lastly, like I mentioned, as far as the actual Facebook page, I would have a location page for each location, absolutely, because it’s a very powerful citation.

You could also create location pages on LinkedIn, Crunchbase, if you’re using Crunchbase, which you should because Crunchbase is a very powerful citation as part of the semantic database. What I would recommend with Crunchbase is setup an organization and then you setup sub-locations for each location, which you can link to individually. That becomes very, very powerful. That’s a good question, though.

Vincent said, “The line below reviews that has the blue icon, it’s a review snippet.” Yeah, but that’s something that Google pulls in automatically. That’s not something that you can force. This is a Google Maps listing, Vincent. You can’t manipulate this. Google decides what they’re going to list and show right here, not you. That’s not something that we have the option to edit right now or to change.

Those reviews that are pulled in, like the snippet from a review, that’s just what Google determines that they’re going to pull in and display to the searcher, the user, the Google user. That’s it. It’s not something that you can edit. You can’t force that. Google just does that, at least as far as I know, you can’t. If I’m wrong, I’m sure somebody will correct me. Okay, well, should we give it another minute and see if any other questions come in or should we just wrap up a little bit early?

Adam: I think we should give them a minute because I know there’s definitely a lag, but I want to talk a little bit more about the live event in October.

Bradley: Okay.

Adam: We narrowed it down. It’s going to be in Washington DC like we said, which honestly, I’m kind of pumped about because when we first thought of that, the first thing I thought about was heat and humidity, but I realized it’s going to be in the middle of October and it’s going to be freaking awesome there. You can speak to that. That’s a great time of year around there, isn’t it?

Bradley: Absolutely. It should be really nice. There’s a ton of stuff to do in Washington DC. Besides our event, we’re going to have a VIP event I believe, which we’re going to have to find something good to do. DC, it’s the nation’s capital, right? There’s a lot of stuff to do that.

Adam: Yeah. You’re within striking distance of a lot of stuff, so if you come join us, if you can take a couple days on either side, maybe go do something. If you’re traveling, there’s a lot of neat stuff in that area to do.

Bradley: Yeah. Yeah, there is. Okay, well, I don’t see any other questions coming in, guys. It’s Fourth of July holiday week. For those of you in the US, happy Fourth of July, and go get a cold beer.

Adam: Those of you in England, I’m not watching the game, but hopefully England’s doing well in the soccer match I guess it is right now. I’m going to check that out, and then yeah, I hope everyone has a great Fourth of July. I’m going to head out and enjoy that tomorrow.

Bradley: I’m still working tomorrow for a few hours in the morning. I’ve got to coach Crossfit for two hours in the morning, and then I’m going to work for a couple hours before I go heavily drink.

Marco: Well, England is still sweating.

Hernan: [inaudible 00:46:14] penalties. Very fun. Thank you guys.

Bradley: All right guys. See you later. Happy Fourth.

Marco: Bye everyone.

Chris: Bye.

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 191 published first on https://dilatepage.tumblr.com/

[angelagiles18]

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 191

Click on the video above to watch Episode 191 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

  Announcement

Adam: Hey everybody. Welcome to Hump Day Hangouts, episode 191, the question where I guarantee it, if you’re watching this, you can get your question answered, because right now there are almost no questions because of a little error that somebody made. It’s not important who, but let’s go and say hello to everyone real quick. Hopefully, you’re getting an announcement on YouTube or you’re getting a notification. You might be watching this later, in which case, just ignore all this stuff about people making mistakes. Chris, how you doing, man?

Chris: Good. Happy to have summer finally in Europe.

Adam: Oh, nice. It’s finally warming up there?

Chris: Yep.

Adam: Good deal, good deal. Hernan, how about you? Is it nice and cold down there?

Hernan: Yeah. Over here, it’s freezing, man. I’m freezing my ass and overdressed, whatever, but I’m super excited to be here anyway, so that doesn’t stop us.

Adam: Marco, you’re not freezing your ass off, are you?

Marco: Never. Guys, for some reason, we’re not transmitting this Hangout into the Google Plus page. It’s still 190.

Bradley: That’s my fault. Standby.

Adam: Got you. Well, we won’t ask Bradley how he’s doing, because I don’t want to divide up his attention, but we do have a few announcements. Real quick, I wanted to say we’re going to put the link on the page and you’ll be able to find it in the description if you’re watching this later on YouTube, but our live event is a go, The Semantic Mastery Live.

October, the weekend of October 20th, 21st, we’ve already announced one of the special guest speakers. In addition to seeing all of our lovely faces at some point during the event, also Jeffrey Smith of SEO Boot Camp will be joining us and we’re going to have a couple more that we’re holding back.

We’re teasing it a little bit, but that is a go, so I’ll pop the link on here if you want to go and grab your ticket now. Ticket prices are definitely going to go up as time goes on. We want to help out the people who jump on this early and it is capped at a total of 25. Don’t put it off too long. It will be in the Washington DC area and we’re getting ready to lock down our event venue probably in the next week or two.

Bradley: Page is updated.

Adam: All right. As far as other announcements, you guys, we got a lot. I’m going to pass it off. Marco, is there anything we want to say specifically?

Marco: No. We’re moving forward, guys. The Google My Business auto-poster is ready. It has some awesome features. People have a long way to catch up. I know there’s some stuff being put out. It’s [inaudible 00:02:42]. You can get an RSS feed on anyone who’s in Syndication Academy or knows about us. You know how wicked RSS feeds can be, how they can help amplify your content, how they can help you with backlinks, but the most interesting thing we’re doing is we’re pulling in or we should have the ability in the next few days to pull in the RSS feed from the website so that all you would literally have to do is post from your website and you can amplify that content into post. If not, we do have the auto-poster, where you can go in and setup posts well ahead of time.

We also have YouTube views. That’s currently working. It’s working really well to push up videos, to get it ranked. Now, of course, once you start pushing videos, you should continue pushing videos to it to keep it ranked until it picks up its own steam. It’ll pick up steam and stay where it’s supposed to stay. It’ll stay ranked. The great thing about this is that since it’s real people, they’ll interact with your channel, so they’ll send all kinds of signals.

I keep telling people, the caveat in this is that you have to send them to a quality video. I always ask the question, “What’s a quality video?” Well, a quality video, if you look at your competition as a video that has a bunch of likes, it has a bunch of watch time, it has a bunch of subscribers, that’s a quality video. Look at what your competition is doing for that keyword and you mimic that, but do them one better. Better production, a better speaker, better audio quality, whatever it is that you need to do to grab the attention of your viewers.

There’s so many things coming. Video carpet bomb is coming. We were just talking about it. The done for you Google My Business services, that’s coming. The VA is almost trained. I’m working with her daily on this task. Cora reports are going to be available. What else do we have? Drive Stacks, guys. Drive Stacks, the Semantic Mastery way, with my original VA, the VA that I originally trained will be available through our marketplace. Market, it’s coming. Just stay tuned. Keep coming back and we’ll have news as everything develops, but we hope to have at least some of the products available by the end of the week. That’ll be on you to send the email to let people know, “Hey, it’s ready, so go get it.”

Adam: Awesome. Sorry about that. I was muted real quick. Also, I wanted to let everyone know, if you missed the webinar, we have a webinar replay. I’m not going to post the link here because if you’re on our email list, then you are very special and you’re going to get a link to check out the bundle, but there was a great webinar on Monday going into detail about how you can use some of the most powerful training that we have and really combine that.

We’re going to have some more information coming out about that. We’ll just post the link so you can go and grab that if you’re interested in taking advantage. It’s a special Fourth of July kind of holiday offer, and then we’ll have a little bit, like I said, of followup in the coming days. A lot of people are taking some time off, heading out to the beach, doing whatever. If you got some time you can squeak away from the family or make an excuse, you might want to go check out the replay over the next couple of days.

Bradley: I can tell having changed Hump Day Hangouts from Wednesday to Tuesday for this week, we’ve got a lot less viewers on it right now than we typically do, so it’s just timing. I’m glad that unfortunately, we didn’t have all the questions directed to the right place this time. That’s on our end, but we got a few questions. Do we have any other announcements, guys?

Adam: I’m good. How about you guys?

Hernan: I just wanted to reiterate that go ahead and grab your tickets for the [inaudible 00:06:51] Live 2018 because it’s going to depend on that. It’s going to depend on that. I’m really looking forward to seeing you guys, so yeah, I just wanted to repeat that once again.

Adam: Okay, cool.

Bradley: That’s it. We can get into it, huh?

Adam: Yeah, let’s do it.

Bradley: Let’s do it. All right, well, we don’t have a lot of questions, so we’re hoping that some of you guys that are here have some questions and you post them on the page. Again, that was our fault, but it is what it is, so we’re going to run with what we got. I know Adam posted a couple questions that he yanked from one of the Facebook groups, so we’ll start with those. I’ll grab the screen.

Is It Possible To Spread Authority To Multiple Root Domains From One Authority Domain Via Subdomain Redirects?

All right, so from the Facebook group. “Looking for insights on an idea. I wanted to test this, but asking is more efficient. Is the following possible? I have site.com and site.com has authority.” IDA, DR, okay. “I have a sub-domain on site.com, subdomain1.site.com. Sub-domain carries authority from site, correct?” Carry domain authority, but not necessarily page authority, but you’re right.

“Can I create a redirect from subdomain1.site.com to secondsite.com while site.com stays live and then secondsite.com gets authority from subdomain1.site.com?” Questions like this are hard to read. “Both secondsite.com and site have authority. In other words, is it possible to spread authority to multiple domains from one authority domain via sub-domain redirects?” Yes. “I’m doubting this works, but also read some things that indicate it might work.”

It does work. It does absolutely work. There’s a little bit of a loss. That’s called domain authority manipulation, guys. That’s like 2012 stuff. That’s the stuff that we did that worked really freaking well in like 2012, ‘13 timeframe. There’s still a little bit of benefit to pushing domain authority, guys, but honestly, you can set that up. It will work. There’s a little bit of a loss between redirects when pushing domain authority. It will absolutely increase your domain authority from your sub-domain that you direct to another root domain.

My point is, I’m not sure what your end goal is. Why do you want to push this domain authority to that other domain? Domain authority manipulation as a ranking factor is almost obsolete. I guess there might be some benefit to it, but you have to have really high DA numbers for that to really have an effect. It’s much more about relevancy than it is about domain metrics, which are proprietary metrics, right? Marco, I’ll let you comment on that a little bit, but again, look, if you want to do it, yes, it will help to boost domain authority from the second site.

There is a little bit of a loss, so what I’m saying is if you’ve got a 42 domain authority on your root domain and you try to push that over to a second site via sub-domain or any way you want to do it, it really doesn’t matter, but via a sub-domain redirect, you’ll likely fall somewhere in the 30s, the mid 30s with domain authority. It’s not going to happen overnight. When I used to do a lot of domain authority manipulation, we used to do a lot of it. The maws numbers would refresh, I can’t remember, I think it was every other month, every two months.

Marco: Every 90 days.

Bradley: Every 90 days. Okay. If we would do a redirect, like for example, we called it link laundering, and we’d do double 301 redirects from spam domains. We would go find expired domains that were on the closeout because they went through auction and they were really shitty, spammy domains. A lot of the times, they’re Chinese domains that would have hundreds, sometimes thousands or even tens of thousands of sub-domains. The dropped domain would have tens of thousands, sometimes, anywhere between hundreds to tens of thousands of sub-domains.

This is what we used to do and it worked really well. We would go buy a domain, buy one of those domains, and then we would set up a redirect script, a catch all or wild card redirect via HT access. We’d point the domain to a host, a C panel, and then we would set up an HT access file that would do a wild card sub-domain redirect to whatever we wanted to, and we would push domain authority.

We would do what’s called a double 301 redirect, so we would redirect it through one domain first and then push it over to our final target URL. I’d get domains that had 55, 60 domain authority mostly because of all the accumulated domain authority from all the sub-domains, right? We’d do the redirect and then push it over to a brand new domain and I could get my domain authority to jump from one, which is a brand new registered domain, to mid-40s usually within one maws cycle refresh, but sometimes it would take two. It would take anywhere between 90 days, so three months, to six months, to see that kind of a push. Again, I’ve found over the years that using that is purely like a ranking method, which used to work phenomenally. It really is ineffective at this point.

The only thing I would suggest is like I said, or what I would add to this, is that if you have really high domain authority and you can push some of that to another domain, it will help it to respond better to other off page signals, but that’s about it. Again, it’s not something that I even bother doing anymore. I don’t even look at domain authority and page authority numbers anymore, honestly. If you want to do it, it will work. Marco, what are your comments on this?

Marco: I would say he’s better off concentrating on relevance. If they’re relevant, then you can throw DA and domain authority and page authority out the window and push relevance. You could even throw a Drive Stack. Wherever you’re directing, you could put a Drive Stack as buffer and redirect to the Drive Stack and the Drive Stack will then push the power over to the new site with even more relevance. In the Drive Stack, you could push just tons of relevance in there whether you want keyword relevance, what do you call it, keyword plus URL, brand plus keyword relevance. What you really want is that brand plus keyword relevance.

Bradley: Right.

Marco: What you want to become is you want to become the keyword for whatever that niche is, so when people start thinking about those keywords, they don’t necessarily think about the keywords, but they think about your brand. This is where I tell people, Coca-Cola, Xerox, Band-Aid, Scotch Tape, all of these people have done fabulous branding where they become the brand for those keywords.

I know it’s not simple to do and we don’t have the deep pockets, but a way to start doing that is by relevance. How we do it, how we take advantage of it is by going into a Drive Stack and creating all of that keyword relevance which relates to the brand, and then we push maybe [inaudible 00:14:11] which will flow into the website, or maybe we’ll go direct to the website. We’ll go to the Google My Business thing.

There are so many ways to take advantage of this, but you’re pushing relevance. Think metrics. DA is a third party metric. Trust flow and citation flow, third party metrics. We don’t bother with that. What we look for is relevance and as long as the on page is tight on both websites, they will both benefit.

I could go even further, but then I’d be getting stuff that’s only in RYS Academy Reloaded. I could start talking all kind of things about embeds and the nasty stuff that you can do with embeds, but again, as I always say, we’d be doing the people that pay for the information a disservice by giving it away for free.

Hernan: If I may add real quick, that was one of the main reasons, the spam, when we just throw spam on the domain, we’ll rank. We will get higher domain authority, or we would do the sub-domain manipulation and whatnot, and that was one of the reasons why we stopped paying attention that much to domain authority and page authority, because they were so easy to manipulate.

That’s why we migrated to [inaudible 00:15:28] initially, and then we had to develop, as Marco was saying, relevancy and trust and authority as our own metics, our own way of doing things, because it was so easy. Again, you would have these Chinese domains with, I don’t know, 60 domain authority, and they were all spam. That’s one of the reasons, one of the many reasons that we stopped going through those domains.

Also, because maws will start delaying the updates and whatnot, and at some point it became a lot like waiting the page rank update, the public page rank update from Google that would go out every month or so. It became like that, so we stopped paying attention to that altogether and we started focusing a lot more on rankings and actual results.

Bradley: Again, yeah, it’ll work, and what I would recommend if you were trying to push it a second site anyway, guys, remember, if you push domain authority to a sub-domain, it will benefit the entire domain. Remember, domain authority, it’s a site-wide or domain-wide, including all sub-domains, including all inner pages and posts, all of them will benefit from that, will receive the same domain authority.

Instead of pushing from a redirect to a secondsite.com, you could push to a non-indexed sub-domain on that secondsite.com, all right? You do that so that you can set up a sub-domain. You don’t even need to really put a piece of content up on it, but you could. You could set an HTML file to say no index or whatever, and then just point all of it to that specific sub-domain because it will benefit the root without people really being able to see what you’re doing.

Again, I really just think that’s a waste of time unless you’ve got some massive amount of authority on your first site that you’re trying to push, in case it would help a little bit, but you’d have to be really, really high domain authority numbers for that to make much difference now in my opinion based on how the algorithm works now.

Do You Pay For Articles Or Use A Plugin To Pull In Content?

All right, Adam, the next one that he posted was, “Do you guys pay for articles or use a plugin to pull in content? Looking for an alternative for test site than buying articles.” Yeah, content curation. We have a training course specifically all about that. It’s what I’ve been using. I had to figure out a way to develop content for my clients that was cost-effective and efficient without having to be subject matter experts, so I developed a process years ago that I’ve been using ever since 2012.

We’ve got it as a product right now called Content Kingpin, but that’s the same exact content production process that I used for my own agency and countless amount of our members and students have also implemented that into their business for their primary content methods. We just get across the board good results from even our members that have implemented it, as well, or adopted that process, because it works.

It’s basically hands-free content marketing. You could teach a VA to do it, and they don’t have to be subject matter experts. All they have to do is be able to identify and locate content, authority content or just good, relevant content about whatever topic they’re going to be blogging about and then organizing that content in a logical manner and injecting a small amount of their own commentary. That content is more efficient and way better than any sort of shitty content, farmed content that you could buy from the dime a dozen content farms that are out there, that is just spun, rehashed garbage.

Guys, that’s all the content farms do. They don’t write original content. Even if they do, they’re not subject matter experts. If they are, you’re going to pay a premium for it, but even then, a lot of times, guys, all they do is do mashups where they’ll go, scrape five or 10 articles or whatever about whatever topic it is that you requested the article for, and then they’ll put bits and pieces of each article, put them through a spinner, and sometimes they’ll manually edit the spin text or the output file to where it’s a little bit more readable, but a lot of those content farms, you’ll get a lot of errors and stuff that you can clearly see that a spinner was used and they didn’t take the time to manually edit it.

My point is you’re not really buying original content from content farms, anyway. You’re buying garbage. You’re much better off using curated content where you can reference and cite other people’s authority content that is highly relevant from subject matter experts and you’re giving them credit via the attribution link. You’re citing the source, which is required and ethical. It’s the ethical thing to do.

Now, you’ve got good content from subject matter experts that you’re quoting on your own site, giving them credit, and injecting your own commentary. Again, a VA can do that. That’s why we call it Content Kingpin Hands-Free Content Marketing, because it truly is. You can generate a stream or revenue just from selling content marketing services and managing it. It just requires a very, very small amount of management.

Again, that training, Content Kingpin, teaches exactly how to hire the VAs, what to look for, what type of output production you should expect, what to pay them, how to manage it, all of that, guys. All of that is covered in great detail in that course. I highly recommend anybody that needs content for their clients or their own assets, their own digital assets, check that out because it’s the exact same method we use, all right?

Do We Have To Worry About Stock Photo Copyright Issues When Posting To Social Media Like Twitter?

Jeff, what’s up, Jeff? He says, “Do we have to worry about stock photo copyright issues when posting to social media, like Twitter, the same way we do with our website?” I don’t know, Jeff. I wish I did. I wish I had definitive answer. Maybe somebody else on here knows. Anybody?

Hernan: I had some issues when it comes to posting on Facebook, so yeah, short answer is yeah, because I had to take down an ad that was performing super well just because I was lazy and I didn’t check the stock photos stuff. The actual owner of the photo contacted me and said, “Hey dude, you need to take off the ad,” and I lost the entire social proof and everything on the Facebook side of things.

Yeah, short answer is yes because you can get in trouble. It doesn’t really matter if you’re using it on Twitter, Google. Google, maybe you would have a bigger exposure because you’re being indexed, but on Twitter, people can still see it, right? I think it’s just a matter of photos are still an asset, so it’s like you saying a piece of a song or a piece of a movie, something like that, all of that is copyrighted. You need to have that in mind, no matter where you’re using it.

When you’re doing it on your website, you’re a bit more exposed because anyone can get access to that, while on Twitter it’s not the case, but just to avoid issues, I would say don’t do it. Plus, there are so many deals and having stock photos has become really, really cheap. If you go to [inaudible 00:22:51] for example, you can get deals, like, I don’t know, for 100 photos for 10 bucks or something like that. It’s not even worth the trouble of getting through it.

Bradley: Yeah. Yeah, and usually for my clients, what I have them do is I use StockFresh.com. That’s our primary stock photo site, and so I just have my clients go setup an account or I set it up for them in their name and then I send them the login details and then they go in and fund it by just purchasing credits. We usually purchase 100 credits at a time. I think it’s $79 or something like that at Stock Fresh. It’s not bad. It’s decent.

Every couple of months or so, my curators, my VAs who are doing all of the content marketing for my clients will contact me and say, “Hey, we need this account refilled,” and I’ll just contact the client and say, “Hey, I need you to add another $100, refill the account with credits.” That’s it. That’s how it works, and that’s just to be safe.

That’s because I’ve been hit with extortion letters from Getty Images and their various subsidiaries and I’ve had to pay fines, copyright fines, settlement fees, basically for not having each client having their own licenses. In other words, even if I had my own account for my marketing agency with stock photos, if I published those stock photos on clients’ websites, the client needs to have a license for that photo. Even though I did it on their behalf, I was the license holder, not the client.

I’ve had to pay settlement fees for copyright infringement issues for client sites that they received the extortion letter, but I paid it on their behalf because it was my fault for not having them setup properly. That’s why I talk about that, again, in the Content Kingpin training that I was just talking about, I go into great detail about all of that because it’s very, very important. I would follow Hernan’s advice about social media and really try to have proper licensing for photos that you’re using.

Hernan: Yeah. Yeah, I would do that, too, and for example, there’s some websites that they’re explicitly royalty-free photos like Flickr, for example. You can search for royalty-free photos, then I think Unsplash.com, Unsplash.com. There’s another called Pixabay.com. Those are all royalty-free photos, but you’re limited to what you can find over there.

Sometimes for ads it will work, but if I’m looking for a specific way or specific photo that will convey a specific message that I want to send, then it wouldn’t work, so I’ll need to go out and actually purchase the picture. It’s specifically important with social media. Twitter has become super, super visual. If you go through the Twitter app on mobile, it’s super visual, so photos play a big role.

Would SEO Content Be Okay Or Should You Use The Research Quality Content For An Affiliate Money Site?

Bradley: Okay, Dominick’s up. What’s up, Dominick? He says, “I need some good content for an affiliate money site. I’ve tried Natasha Nixon, but it’s a little pricey. Would SEO content be okay or should I use the research quality content?”

No, if it’s for a money site, I would recommend that you do authority content because the SEO content is exactly what I just mentioned about a content farm. That’s what it is. It’s spun shit. It’s garbage. I can tell you that. That’s to be used for link building and stuff like that. It’s not money site content. I could tell you that even the authority content that you purchase sometimes isn’t going to be very good.

For the most part, I’ve had good experiences with Natasha Nixon for authority content, but the last article I got was complete garbage. It was for Mario’s Cab Service for the GMB Pro case study, and it was complete garbage. I ordered a 1500 word authority content article, paid like $120 for it, and it was complete garbage. I had to go through and manually edit. If I had time, I would’ve requested a rewrite, but I didn’t because I wanted to get it up, so I just edited about 500 or 600 words of it myself and then used that as the actual GMB website article.

Again, guys, remember, your best bet, Dominick, if you need really good authority type content or money site content on a regular basis would be to hire your own writer from Upwork or something. That is a much better way than going to the content producers. Honestly, you’re better off developing a one on one relationship with an individual writer.

Here’s the thing. Well, most of my writers are now curators, but I still can rely on them for article writing at times, but most of the stuff we do is like I said, curating for blog posts and such. The idea is once you’ve developed a relationship with a particular writer, you get to know their voice, so to speak and how they write, and you can help to mold or shape how you want them to write for particular clients, for example. That’s the benefit of doing it.

One of the other benefits of having a relationship with an individual writer is that a lot of times, you get better treatment. You don’t have to wait in queue for a week to get a piece of content back, that kind of stuff. You can have direct message. I use Upwork a lot. There’s desktop notifications and all that kind of stuff, so I recommend doing that.

If you’re going to buy it from a content farm, Natasha Nixon being one of them, then authority content is your better bet. It is a bit more expensive, but again, for money sites, I don’t recommend putting up any kind of SEO articles because they’re literally trash. It’s junk. You yourself will spend more time editing them and making them readable than it’s worth. If that’s the case, why not just write it yourself? Anybody want to comment on that?

Hernan: Yeah. Real quick, I totally agree with what you’re saying, Bradley, in terms of having someone that you can always refer to, even further if you’re offering this on a regular basis. I think that there’s some types of professionals, if you would, or some types of work that you always need stuff done, for example, graphic design, that you would be better off just hiring somebody to do graphic design.

For example, on our end, we hire a graphic designer. He would take over the entire graphic design side of things. He would do thumbnails for YouTube. He would do this and he would do that. He already knows how we work and what types of things we want and if we need a logo, we ask him for it, and if we need banners, sometimes he would do it.

I think that’s part of the team that you want to start putting together. That’s part of the team because you’re providing service and if you’re providing content creation services for your clients, that’s something that you really want to have in mind. For example, if you’re doing, I don’t know, video services, right, you’re doing YouTube services, maybe you need a video editor or maybe you need the tools to actually provide the client with a good service. That will position yourself as a much more valuable asset because you have the tools.

It’s not like you’re getting out there and grabbing the content, the articles, the logos from what everyone else is doing. You become a much more valuable asset because you’re developing your own team. I think that having that long-term relationship and having that long-term view when it comes to the collaborators that work with you, people that help you, helps a lot, helps you save time, money, and helps you position yourself better.

Bradley: Yeah, and the last thing about that I want to mention is I said earlier about you get to know a writer’s voice, and that’s good because especially if you’re providing content for your clients, then you already know what the quality is going to be. When you buy content from places like content farms or a Natasha Nixon, even when you’re buying the authority content which costs more money, you don’t know which writer’s going to get it, so you don’t know what the quality’s going to be like.

The tone of the writing can be different from article to article, can be vastly different. If you’re providing content for webpages, not posts, but pages for client sites, you want consistency in tone because you don’t want one page to have a tone that’s vastly different than another page, because it would be off putting to a visitor. Again, you get to know how the writer writes. You get to come to expect a certain level of quality, a certain tone, a certain voice to speak. That kind of stuff makes you more confident in being able to sell content marketing, right? Good question there, Dom. A great question, actually.

Vincent, doesn’t look much of a question. Let’s see if there’s a comment somewhere. No. Okay, so, well, congratulations. I don’t know what this means.

Adam: Oh, you’ll see it in a minute. He posted after that.

Does Adding A PR Link Helps In Generating Review Snippets Of A GMB Review Page?

Bradley: Okay, cool, cool. Let’s see. “Hey guys. Do you know if adding a PR link to our GMB review page will cause our GMB listing to show a review snippet as shown below?”

No. Adding a PR link to your review page, no. This is a maps thing. You have to have I think five, at least it used to be, you had to have a minimum of five ratings for the stars to show. I think that’s still the case. This is a maps listing that you show here in the picture, so that’s not something that we can manipulate by adding code because we can’t add code to the maps profile.

You can on a website. You can have structured data for review schema, but we can’t do that in the maps profile. The maps profile will show review stars once you have a total of five reviews. Whatever the star ratings are is irrelevant. Your ratings stars will show up once you have a total of five reviews. Does that make sense? That’s it. It’s not something that you can force or trigger by linking to it or adding code because you can’t edit the code of the GMB or maps profile like you could on a website, right? You just need to get five reviews.

Who Do You Recommend For Google Phone Verified Accounts?

Okay, Jim’s up. He says, “Hey, SM team. I’m glad you were able to hang out during the holiday week.” Yeah, us, too. We’ve only missed one in 191 episodes and it was a scheduled miss. “I know you’ve spoken about Google phone verified accounts in the past a lot, but I was wondering who you’d recommend of late. Also, is it worth paying $3 per account for aged accounts instead of 35 cent per newer account? Have you had better ratio on sites sticking with the older accounts?”

I buy aged accounts for very particular projects. Let’s put it this way. I’ve bought some aged accounts. I haven’t tested, I haven’t setup an actual test to test a brand new account versus an aged account anytime in the last three or four years, so I don’t know if having an aged account really makes a difference or not. I can’t tell definitively.

People seem to think it does make a difference. There’s probably some evidence out there to support that. I would just assume that that may be the case. For very particular accounts or projects, campaigns, whatever, I will sometimes buy the aged accounts and I’ll pay as much as $50 per account depending on how old it is. I’ve bought some 12 year old created in 2006 Google accounts and I’ve paid as much as $50 per account for those, and then I still had one of them terminated rather quickly, which pissed me off.

I can’t tell you, Jim, whether it’s really worth it or not. Maybe some other people have some data to prove one way or the other. I don’t. Usually, guys, we try to test everything to give you a definitive answer and this is something I have not tested. Adam, or excuse me, Hernan and or Marco, have either of you have any data to back up one way or the other?

Hernan: No, not on my end, honestly.

Marco: No, I don’t think it makes a difference.

Bradley: Okay. Yeah, I didn’t think so. Honestly, I know people say it does. Jim, I would say proceed at your own risk, whichever way you want, but this is the guy that I’m recommending right now for my aged accounts. [inaudible 00:35:52] is his name. At least that’s what I think it is, BulkPVA.com. I still use him. He’s really responsive on Skype if you connect with him on Skype, and if you go to contact, I think his Skype username is right there. Yeah, it is, BulkPVA.com. You can email him, all that. Just tell him I sent you. He knows because I’ve referred a lot of people to him.

He usually takes very good care of us, as well as anytime accounts get terminated and stuff, if they’re new, obviously if you have accounts terminated two weeks after he delivers them to you, that’s your fault, but if they’re within three days, within 72 hours or something like that, see, look, it takes 24 to 72 hours to deliver each order. Let’s see. After delivery of accounts, if the account is banned within 48 hours, replacements will be given to you.

What I do is whenever we order a new batch, and a lot of these, I buy the double phone verified YouTube accounts, and we do that because we do a lot of video spam for clients and all kinds of stuff, and I’ve got a VA that runs a video spam tool, Ab’s Video Carpet Blitz tool. We have to have dozens, if not 100 plus YouTube accounts at all times. Obviously, because we’re doing a shit ton of spam, a lot of accounts get terminated from overuse, and so I buy accounts from this guy all the time.

What I do is my VA will go in and immediately open up Browseo and just start adding profiles and logging in to bind it to his IP, but they each have their own browsing session because they’re all separated or segregated via Browseo, which you can do that with Ghost Browser, I think is another one. It doesn’t have to be Browseo, guys. It doesn’t matter. All I’m saying is the best way to get these accounts to stick is to bind them to your IP, but make sure they have their own unique browsing session in history.

Start allowing cookies to accrue and search history and allow Google and the websites that that profile visits start to build a customer profile, like an avatar or whatever, for that particular profile. In other words, you want it to look real, and so one of the things that I’ve found is these bulk accounts, when you buy them, if you do a hard reset on your browser to clear all cache and cookies and then log into four, five, six accounts from the same IP all from a 100% virgin browsing session each time you do it, that’s going to look spammy and those accounts tend to get terminated.

If you log into each of them, even from the same IP, as long as they have their own unique browsing sessions that maintain, they stay, in other words they don’t get wiped clean and then use that same IP to log into another profile, with Browseo or Ghost Browser or any number of those apps that do that that will keep browsing sessions per profile, that’s a much better way to do it. That tends not to trigger the red flags that do from using 100% clean browsing sessions each time. Hopefully that makes sense. This is the guy I still recommend. Just tell him I sent you only because he tends to take care of the people that we send to him. You get put the top of his priority list, all right? That was another good question.

Would You Recommend Making The Least Number Of Location Pages For Each Facebook Accounts?

Oh, cool, we’re almost out of time, almost out of questions. Marco says from YouTube, [inaudible 00:39:23], “For multiple location websites, I know normally you guys recommend having one ring of social media that is going to syndicate posts, but in Facebook, you can have multiple location pages linked to one account. Would you recommend making at least the Facebook accounts for every location at least?”

Yeah, you can. Honestly, I would, because multiple location businesses should each have their own Facebook page. Each location should have its own Facebook page, so yeah, absolutely. What I was talking about was a branded Tumblr, a branded Blogger, a branded WordPress, and all the other web twos and stuff that we syndicate and we use as part of the syndication networks. You really only need one branded network that you can publish content to from the root domain, from the blog that’s typically going to be on the root domain. Essentially you can silo the root domain to have categories for each one of the locations.

Let’s say you got six locations. I would set up a category for each location, and then what I would do is publish content, just publish posts from the blog on the root site, make sure it’s the correct category selected. When you’re targeting, let’s say location number one, you’re going to optimize the content and have the call to action link, the link that you’re going to be linking to that sub-domain site or location page, whatever, however you’ve got it configured, but that’s going to be selected and placed into that location category, which helps to optimize it. You can do that for each location from the root blog. You don’t need to have a separation syndication network for each location, but Facebook pages, you can have a separate location page and I would encourage that because that’s a powerful citation.

That’s the thing, guys. When it comes to any of the [inaudible 00:41:20]. I’m sorry. I’ll come back to that question, Vincent. I got sidetracked. The other thing about this is if you have a particular location that is not responding as well to the blog post, the syndication from the root domain, then you can always go in and setup a location specific syndication network where you would just use the same branding, but you would add a local modifier.

In other words, if it’s Joe’s Plumbing and there’s six locations and one of them happens to be, I don’t know, Fairfax, Virginia, then if he has a Joe’s Plumbing syndication network that he’s using to blog for all of the locations, but Fairfax, Virginia isn’t really responding as well to the blogs from the root domain, then you could put a Joe’s Plumbing Fairfax syndication network up and then syndicate content directly from that particular category on the root domain to just that network, or you could even transfer and put a separate blog on that location specific site, if that makes sense.

Guys, remember, categories in WordPress do have their own feeds. You can get a category feed, so you could essentially use the root domain for let’s say if you had six locations, you could literally have six location, so brand plus location modifier networks, and have six individual category RSS feeds each triggering their own geo-specific network. Does that make sense?

Again, you can get really complex with this stuff. I like to keep one branded syndication network to try to accomplish what I desire for all of the locations because that’s less work and it’s easier. I like easy. I like efficiency, but you can make it complicated or add additional geo networks specific to a location when needed, but lastly, like I mentioned, as far as the actual Facebook page, I would have a location page for each location, absolutely, because it’s a very powerful citation.

You could also create location pages on LinkedIn, Crunchbase, if you’re using Crunchbase, which you should because Crunchbase is a very powerful citation as part of the semantic database. What I would recommend with Crunchbase is setup an organization and then you setup sub-locations for each location, which you can link to individually. That becomes very, very powerful. That’s a good question, though.

Vincent said, “The line below reviews that has the blue icon, it’s a review snippet.” Yeah, but that’s something that Google pulls in automatically. That’s not something that you can force. This is a Google Maps listing, Vincent. You can’t manipulate this. Google decides what they’re going to list and show right here, not you. That’s not something that we have the option to edit right now or to change.

Those reviews that are pulled in, like the snippet from a review, that’s just what Google determines that they’re going to pull in and display to the searcher, the user, the Google user. That’s it. It’s not something that you can edit. You can’t force that. Google just does that, at least as far as I know, you can’t. If I’m wrong, I’m sure somebody will correct me. Okay, well, should we give it another minute and see if any other questions come in or should we just wrap up a little bit early?

Adam: I think we should give them a minute because I know there’s definitely a lag, but I want to talk a little bit more about the live event in October.

Bradley: Okay.

Adam: We narrowed it down. It’s going to be in Washington DC like we said, which honestly, I’m kind of pumped about because when we first thought of that, the first thing I thought about was heat and humidity, but I realized it’s going to be in the middle of October and it’s going to be freaking awesome there. You can speak to that. That’s a great time of year around there, isn’t it?

Bradley: Absolutely. It should be really nice. There’s a ton of stuff to do in Washington DC. Besides our event, we’re going to have a VIP event I believe, which we’re going to have to find something good to do. DC, it’s the nation’s capital, right? There’s a lot of stuff to do that.

Adam: Yeah. You’re within striking distance of a lot of stuff, so if you come join us, if you can take a couple days on either side, maybe go do something. If you’re traveling, there’s a lot of neat stuff in that area to do.

Bradley: Yeah. Yeah, there is. Okay, well, I don’t see any other questions coming in, guys. It’s Fourth of July holiday week. For those of you in the US, happy Fourth of July, and go get a cold beer.

Adam: Those of you in England, I’m not watching the game, but hopefully England’s doing well in the soccer match I guess it is right now. I’m going to check that out, and then yeah, I hope everyone has a great Fourth of July. I’m going to head out and enjoy that tomorrow.

Bradley: I’m still working tomorrow for a few hours in the morning. I’ve got to coach Crossfit for two hours in the morning, and then I’m going to work for a couple hours before I go heavily drink.

Marco: Well, England is still sweating.

Hernan: [inaudible 00:46:14] penalties. Very fun. Thank you guys.

Bradley: All right guys. See you later. Happy Fourth.

Marco: Bye everyone.

Chris: Bye.

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 191 published first on your-t1-blog-url https://ift.tt/2BP3z4t July 09, 2018 at 09:07PM Semantic Mastery https://ift.tt/2rWKl8L